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Speaker 1: It's seven oh two. Weekend breakfast food with Doctor Anna Trapido.

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Speaker 2: It's nineteen minutes before eight o'clock. Welcome back to seven

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Speaker 2: o two. We can breakfast with me gog and Clonal.

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Speaker 2: Time for us to talk food. And this week doctor

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Speaker 2: Tripudo and I had the pleasure of trying an African first.

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Speaker 2: So Mark Jacobs, the famous American designer, he has a

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Speaker 2: cafe concept that he has in other parts of the world.

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Speaker 2: It's now in South Africa. It's called Marks by Mark Jacobs,

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Speaker 2: and this is the first of its kind on the continent.

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Speaker 2: It's not a new concept. This idea of a luxury

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Speaker 2: brand or well known brand expanding into I guess like

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Speaker 2: a food space. It has been done a few times

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Speaker 2: around the world. For instance, lu Vatan has quite a

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Speaker 2: few Emplorial Omani has a few cafes, but this one

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Speaker 2: as a first for South Africa. So doctor Trepude and

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Speaker 2: I went to check it out and our resident food

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Speaker 2: food anthropologist and chef, doctor and a Torpedo joins us

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Speaker 2: this morning, Dots a torpedo.

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Speaker 3: Good morning, yaye, Hello, Hello, Happy Saturday.

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Speaker 2: Happy Saturday, Dot Torpedo. So, before we visited Marks by

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Speaker 2: Mark Jacobs had you ever been to this sort of

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Speaker 2: concept of a designer brand, which is known for like clothes, shoes,

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Speaker 2: sometimes homewhere now having I guess a restaurant space or

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Speaker 2: it's usually a cafe concept that they go for.

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Speaker 3: Can I I had been There's something called Ralph that

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Speaker 3: is the Ralph Lauren coffee shop, so I had been

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Speaker 3: to that. But I gather that it's a whole kind

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Speaker 3: of theory of sensory branding, that you know that it's

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Speaker 3: not enough just to make beautiful handbags and designer clothes,

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Speaker 3: but that you needed the customer to encounter the brand

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Speaker 3: in smell and taste and texture, and you know that

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Speaker 3: it's a kind of moving what was just pretty clothes

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Speaker 3: into a kind of whole sensory concept, so you kind

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Speaker 3: of live your your designer. So I know, I'm relatively

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Speaker 3: unfamiliar with this concept, but I was quite kind of

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Speaker 3: keean on the idea that it didn't it seemed like,

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Speaker 3: you know, that makes sense that you want to kind

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Speaker 3: of three D your brand.

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Speaker 2: Yeah, and so I'd done it in two places before

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Speaker 2: and it wasn't particularly great. But if I'm honest, when

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Speaker 2: we went to the Gucci Cafe for tea it was

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Speaker 2: even twenty fourteen or twenty sixteen. I wasn't expecting excellent

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Speaker 2: food because again, I was going to a brand's coffee shop,

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Speaker 2: so I thought the coffee will be decent.

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Speaker 1: Whatever they feed us will be okay.

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Speaker 2: And I kind of went into Mark's by Mark Jacobs

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Speaker 2: kind of with that same thinking, thinking that, look, they

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Speaker 2: may choose they make bags, and Mark Jacobs makes a

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Speaker 2: beautiful bag, he makes a beautiful per But I wasn't

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Speaker 2: necessarily expecting to think, oh, this is so delicious, I

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Speaker 2: want to eat it again, because generally the idea is

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Speaker 2: that these cafes are sort of a brand extension, not

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Speaker 2: they're not really trying to get like a Michelin style

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Speaker 2: blow you away. But I was a little bit surprised

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Speaker 2: with our experience this week. It was unlike the other

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Speaker 2: experiences I've had before.

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Speaker 3: Look, I thought, what was interesting. You know, this is

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Speaker 3: quite often those sort of fashion cafes essentially are they're

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Speaker 3: like pop ups, so you know, there's short term ventures

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Speaker 3: that are around some kind of fashion event, and this

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Speaker 3: is not that that. You know, the shop is called

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Speaker 3: Maison du and it's a kind of fashion emporium inside

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Speaker 3: the Hyde Park shopping center. So there's like Stella McCartney

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Speaker 3: and Adultchay and Gabana and all sorts of very kind

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Speaker 3: of smart designers. Have a like a little room within

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Speaker 3: this emporium, and then there in the corner is this

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Speaker 3: cafe and it's a permanent fixture, so the cafe is

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Speaker 3: not going anywhere, and I think that shows in the

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Speaker 3: food that it is a bit more serious and a

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Speaker 3: bit more skilled than I was expecting that. I kind

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Speaker 3: of thought it would be frothy coffees with a logo,

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Speaker 3: but actually, you know that the food has You know

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Speaker 3: that the menu is thoughtful, the ingredients are good, there's

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Speaker 3: very high skills in that kitchen, and there's a kind

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Speaker 3: of internal consistency so that it all feels very New York,

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Speaker 3: which again is very Mark Jacobs. And it's got a

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Speaker 3: kind of, you know, that kind of Carolyne Bassett's Kennedy vibe,

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Speaker 3: so like John John Kennedy's wife that died in the

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Speaker 3: plane crash that I know she was actually a Ralph

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Speaker 3: Loreen girl, But you know that that it's got that

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Speaker 3: kind of New York old money vibe running through it.

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Speaker 3: So yeah, it's a nice classy place with high skills

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Speaker 3: and good ingredients, and you get to look out on

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Speaker 3: all the pretty.

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Speaker 2: Handbags, yes, and the pretty shoes, and the pretty homeway.

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Speaker 2: I mean right behind you is they have Dulgia and

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Speaker 2: Cobana homeway, which I mean it sounds as over the

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Speaker 2: top as you know.

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Speaker 1: It is as over the top as it sounds. It

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Speaker 1: is DNNG.

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Speaker 2: And so with the menu, I was quite surprised. I

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Speaker 2: thought it would maybe have like three or four things,

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Speaker 2: but there were quite a number of things. There was

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Speaker 2: some breakfast things, There was some sweet breakfast things. There

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Speaker 2: were some bagels, there were some pastas, there were some salads.

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Speaker 2: They were the entremes, which were beautiful, and there was

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Speaker 2: cake so quite and then you know a number of drinks.

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Speaker 2: All of them are non alcoholic. It is a halal establishment.

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Speaker 2: But again I was surprised by how much option there was.

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Speaker 2: I thought we'd have perhaps maybe it's just a couple

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Speaker 2: of things, because again the bigger menu, that's a bit

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Speaker 2: more work for the kitchen and also a bit more

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Speaker 2: pressure for them to get it right.

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Speaker 3: This is an ambitious menu. You know that they are

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Speaker 3: you know, the entremele all made in house, and they

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Speaker 3: are beautiful and high skilled and there's really only you know,

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Speaker 3: Oat Particiserie at the Leaping Frog is the only other

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Speaker 3: place in Joeburg I know where you can do that.

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Speaker 3: Maybe you know Captain o'donna's at the Saxon probably does

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Speaker 3: them as well, but so really high end pastry work

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Speaker 3: that you know, the the briosh buns that the lobster

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Speaker 3: roll came in are made in house. There's you know,

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Speaker 3: you had a smoked brisket bagel with caramelized onions and

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Speaker 3: pickles that you know, the bagel. It's really hard to

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Speaker 3: get a good bagel in Joeburg, and that was a

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Speaker 3: proper boiled bagel. You know that if you came from

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Speaker 3: New York, you wouldn't be horrified by the bagel that

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Speaker 3: our friend had, the lemon linguini that came with a

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Speaker 3: parsley foam. And so there's proper skill and effort. This

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Speaker 3: is not a kind of ladies who lunch have a

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Speaker 3: slice of cheesecake venue. This is it's a proper restaurant.

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Speaker 3: It's small menu limited, but what they do they do

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Speaker 3: really well. And you know, I was very pleasantly surprised.

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Speaker 1: Hmmm same.

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Speaker 2: I think I also went in going up the venue

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Speaker 2: and the vibe will be likely to be pretty because

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Speaker 2: again it is a fashion brand, but the food won't

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Speaker 2: be particularly great. But actually, I mean, as I was

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Speaker 2: eating that smoked biscuit bagel, I thought of my favorite biscuit,

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Speaker 2: which is that's something smoked and shower. It's done by

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Speaker 2: them poor. And there was something else I ate which

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Speaker 2: reminded me of something else that I really and that's

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Speaker 2: how I.

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Speaker 1: Know what they were doing was really great because it made.

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Speaker 2: Me think, hmm, this reminds me of something else that's

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Speaker 2: really delicious.

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Speaker 1: Oh, I'd like to eat this again soon.

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Speaker 2: And that's a nice feeling to have with food, to think, oh,

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Speaker 2: this is delicious. I may want to do this again.

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Speaker 2: Or I was thinking about I want to bring someone

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Speaker 2: to come.

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Speaker 3: In me too, that I've already sort of suggested to

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Speaker 3: somebody that maybe you could have a baby shower there,

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Speaker 3: or you know, it's I think that this is you know,

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Speaker 3: the world is exhausting and demoralizing right now, and you

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Speaker 3: know that we if you're lucky enough to be able

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Speaker 3: to take a little break from reality, this is a

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Speaker 3: really good place to do that that you walk inside,

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Speaker 3: you feel a bit like you've been sprinkled with kind

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Speaker 3: of New York luxury fairy dust, and it could be

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Speaker 3: an hour away from reality. And what I was intrigued

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Speaker 3: by is I assumed it would be vastly expensive, because

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Speaker 3: you know, it's in a very classy spot. But it's

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Speaker 3: actually the prices are roughly equivalent to the Cachers that's

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Speaker 3: kind of just up the road, in that same shopping

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Speaker 3: center that it's you know, like the Entreme. They were

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Speaker 3: one hundred and eighty rand each. So no, it's not cheap,

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Speaker 3: but it's also not completely kind of billionaire territory. You know,

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Speaker 3: it's very reasonable.

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Speaker 2: It is the kind of place that's a bit of

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Speaker 2: a treat. I think it's not the kind of place

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Speaker 2: you would go to just randomly unless you're looking for

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Speaker 2: like a coffee and maybe a slice of cake. But

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Speaker 2: it is kind of positioned as you it's it's, yeah,

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Speaker 2: it is a bit of a treat. So you know

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Speaker 2: you're going to pay just a little bit more, you know,

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Speaker 2: even with the mains, those are the kinds of prices

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Speaker 2: you pay almost like a dinner.

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Speaker 3: So it is your brisket in the bagel was two

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Speaker 3: hundred and ten rand, which give that it came with

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Speaker 3: salad and caramelized onions and pickles and the four catastrophe

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Speaker 3: I thought was roughly what you would pay anywhere else

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Speaker 3: in Hyde Park. This was not more expected. And the

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Speaker 3: chips goods. We mustn't forget the chips that they do

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Speaker 3: golden fries that are you know, hand cut, crisp, golden,

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Speaker 3: just lovely that you know, we're making a list of

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Speaker 3: like the top ten chips in Johannesburg. And you know,

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Speaker 3: if you're feeling like fancy nancy chips that the chips

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Speaker 3: at Marks by Mark Jacobs are jolly good.

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Speaker 2: Yeah, so this was a good time. It is that

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Speaker 2: kind of kind of break from the world. Obviously doesn't

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Speaker 2: stop everything happening around you, but it is a beautiful

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Speaker 2: space with some really considered food. Those entrees are really

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Speaker 2: really special. If you can have the daisy one which

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Speaker 2: has got the citrus in it, I think you do.

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Speaker 3: And Mango was just and I've got photographs on my

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Speaker 3: Instagram of like how it was when it was perfect

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Speaker 3: and how it was by the time you know, you

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Speaker 3: and I had fought over it. But the user one,

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Speaker 3: you know, Mark Jacobs has that kind of daisy motif

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Speaker 3: running through quite a lot of his stuff and it,

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Speaker 3: you know, go to the cafe and sit there with

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Speaker 3: the one beautiful little daisy shaped entreme with its kind

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Speaker 3: of citrusy a center, and you know, you could feel

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Speaker 3: like a million dollars could of you.

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Speaker 2: Yeah, it is a very special place. It is a

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Speaker 2: kind of a special occasion place. I think is the

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Speaker 2: kind of place you planned for. Maybe do a bit

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Speaker 2: of saving, but I think it's definitely worth your time.

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Speaker 1: I'm keen to go back.

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Speaker 3: I Yeah, I think that it It does everything that

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Speaker 3: it says it's going to do, which is all one

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Speaker 3: can expect from a restaurant. That it's stylish, it's a

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Speaker 3: bit new your key, and it's just her lovely escape

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Speaker 3: from reality, isn't it.

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Speaker 2: Yeah, Doctor Tikido has always great to chat to you.

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Speaker 1: Thank you so much for your time.

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Speaker 3: Thank you, thank you.

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Speaker 2: You can find the Marks by Mark Jacob's Cafe inside

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Speaker 2: Maison dur that's on the second floor of the Hyde

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Speaker 2: Park Corner shopping center. When we come back, we stay

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Speaker 2: with Delicious Food. We speak to Zandi La Tember. She

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Speaker 2: is the owner of Zaza's eatery. Stay with us