1 00:00:00,040 --> 00:00:03,119 Speaker 1: Information at the Big Investment Conference this week that Cherry 2 00:00:03,279 --> 00:00:06,000 Speaker 1: now expects it's first South African made cars be running 3 00:00:06,000 --> 00:00:08,000 Speaker 1: out of their new factory here next year. They've bought 4 00:00:08,000 --> 00:00:12,400 Speaker 1: a business factory in Swine. Renee Murtilal is the CEO 5 00:00:12,480 --> 00:00:17,759 Speaker 1: of the National Association of Automotive Components and Allied Manufacturers. Renee, 6 00:00:17,760 --> 00:00:20,040 Speaker 1: good evening, Good to chat again. I mean, Cherry's been 7 00:00:20,079 --> 00:00:24,000 Speaker 1: growing quickly, so of other Chinese brands. How strong is 8 00:00:24,000 --> 00:00:27,200 Speaker 1: the investment case for them to build their cars here 9 00:00:27,760 --> 00:00:30,560 Speaker 1: when Chinese production is so strong. 10 00:00:31,960 --> 00:00:35,120 Speaker 2: Yeah, evening to you and your listeners of Stephen. Look, 11 00:00:35,200 --> 00:00:37,880 Speaker 2: I think there is still a strong business case for 12 00:00:39,440 --> 00:00:42,720 Speaker 2: the investment. The reality is that they have very quickly 13 00:00:42,800 --> 00:00:47,959 Speaker 2: established a very sizable domestic market in the country. I mean, 14 00:00:47,960 --> 00:00:49,960 Speaker 2: if we just look at this quarter long they sold 15 00:00:50,000 --> 00:00:54,640 Speaker 2: more than sixteen thousand vehicles across the various brands within 16 00:00:54,680 --> 00:00:59,320 Speaker 2: the Cherry group. And as the whole kind of adage goes, 17 00:01:00,120 --> 00:01:03,800 Speaker 2: what a strong domestic market, the case for investment becomes 18 00:01:04,360 --> 00:01:09,000 Speaker 2: quite quite attractive. There is also policy reasons why I 19 00:01:09,040 --> 00:01:11,959 Speaker 2: think long term it makes sense for them to be 20 00:01:12,040 --> 00:01:16,600 Speaker 2: producing and yeah, you've got a good point. The Chinese 21 00:01:17,840 --> 00:01:23,720 Speaker 2: production efficiencies make them really competitive, but there's distance to market, 22 00:01:23,880 --> 00:01:29,080 Speaker 2: there's opportunities for export, particularly in the region. South Africa 23 00:01:29,160 --> 00:01:32,440 Speaker 2: is a right hand market, as is for example, the UK, 24 00:01:33,280 --> 00:01:36,160 Speaker 2: so I think long term business case is there, But 25 00:01:36,280 --> 00:01:39,319 Speaker 2: we would obviously love to see Cherry come in and 26 00:01:39,360 --> 00:01:43,840 Speaker 2: do deep levels of production, make use of the component 27 00:01:43,920 --> 00:01:46,320 Speaker 2: base that Nisson has built up over time and other 28 00:01:46,360 --> 00:01:49,440 Speaker 2: component manufacturers, and I think that's where we will see 29 00:01:49,480 --> 00:01:53,040 Speaker 2: win win Cherry and of course economic advantages for the country. 30 00:01:53,440 --> 00:01:55,400 Speaker 1: I mean, I do wonder if just from a simple 31 00:01:55,480 --> 00:01:57,640 Speaker 1: marketing point of view, if you can say that yes, 32 00:01:57,720 --> 00:02:00,720 Speaker 1: your cars are cheap and made here, it'll help them 33 00:02:00,800 --> 00:02:03,120 Speaker 1: stand out of it. I think standing out is going 34 00:02:03,160 --> 00:02:04,720 Speaker 1: to be the tough thing to do in this in 35 00:02:04,760 --> 00:02:05,760 Speaker 1: this market for a while. 36 00:02:06,680 --> 00:02:08,960 Speaker 2: I think their marketing teams are already doing a really, 37 00:02:09,160 --> 00:02:12,880 Speaker 2: really good job, and the reality is them and other 38 00:02:12,919 --> 00:02:19,040 Speaker 2: emerging brands have come into the market with technology and 39 00:02:19,680 --> 00:02:26,279 Speaker 2: I suppose competitiveness factors that have seen South African consumers 40 00:02:26,760 --> 00:02:29,760 Speaker 2: take to those brands. I think for us at the 41 00:02:29,760 --> 00:02:34,600 Speaker 2: component's constituency, we welcome the investment. We look forward to 42 00:02:35,160 --> 00:02:40,400 Speaker 2: seeing how our own South African based component producers can 43 00:02:40,760 --> 00:02:46,160 Speaker 2: slip into that value chain, partner with the cherry technologies 44 00:02:46,200 --> 00:02:49,080 Speaker 2: and their own Tier one supplier base. I think they've 45 00:02:49,080 --> 00:02:53,160 Speaker 2: got some fantastic technologies, particularly in the NYV space, and 46 00:02:53,200 --> 00:02:59,760 Speaker 2: for us, the real kind of advantage will be a 47 00:02:59,840 --> 00:03:02,959 Speaker 2: ability to partner with some of that emerging technology and 48 00:03:03,400 --> 00:03:06,399 Speaker 2: to try and build our own ANYV component production base, 49 00:03:06,480 --> 00:03:09,880 Speaker 2: which is nascent, it's growing. We've got some good things 50 00:03:09,880 --> 00:03:12,480 Speaker 2: happening in the space, but this one has the ability 51 00:03:12,560 --> 00:03:16,360 Speaker 2: to translate into the greater spread of component production. 52 00:03:17,400 --> 00:03:19,799 Speaker 1: Renee, I must just ask them, afraid. I mean, lots 53 00:03:19,840 --> 00:03:22,880 Speaker 1: of talk this week about electric cars. We speak to 54 00:03:22,960 --> 00:03:25,840 Speaker 1: Volvo last night, but also because of higher fuel prices, 55 00:03:26,360 --> 00:03:30,480 Speaker 1: generally speaking, they use fewer components that don't get services. 56 00:03:30,480 --> 00:03:33,920 Speaker 1: Often things don't seem to break quite as much. Do 57 00:03:33,960 --> 00:03:37,040 Speaker 1: you worry of the sort of long term future of 58 00:03:37,520 --> 00:03:41,160 Speaker 1: your industry as the automotive components and allowed manufacturers? I mean, 59 00:03:41,440 --> 00:03:44,520 Speaker 1: is that something that worries you that, in fact, electric 60 00:03:44,560 --> 00:03:47,080 Speaker 1: cars if they become say fifty percent of the market, 61 00:03:47,120 --> 00:03:49,440 Speaker 1: and that'll probably happen one day, over a long period 62 00:03:49,480 --> 00:03:52,640 Speaker 1: of time, there'll be less demount for your services. 63 00:03:54,040 --> 00:03:58,240 Speaker 2: Actually, that doesn't worry me. What does worry me is 64 00:03:58,240 --> 00:04:01,320 Speaker 2: that the country's got a kind of stuck in the 65 00:04:01,400 --> 00:04:06,480 Speaker 2: mud localization or domestic component production percentage. It hasn't really 66 00:04:06,520 --> 00:04:09,640 Speaker 2: grown over the last ten to fifteen years. And if anything, 67 00:04:10,680 --> 00:04:13,080 Speaker 2: we've seen over the last two years as the domestic 68 00:04:13,240 --> 00:04:18,200 Speaker 2: sales or vehicle market has recovered a slightly regression in 69 00:04:18,600 --> 00:04:22,680 Speaker 2: the component localization percentage. Why does the change in technology 70 00:04:22,720 --> 00:04:28,160 Speaker 2: does not really bother me. I think component produces, by 71 00:04:28,279 --> 00:04:31,320 Speaker 2: virtue of how a car is, as symboled globally, respond 72 00:04:31,360 --> 00:04:34,839 Speaker 2: to technology changes all the time. Even in the isoor 73 00:04:34,880 --> 00:04:38,920 Speaker 2: hybrid space, variants change every seven years. That's a model 74 00:04:38,920 --> 00:04:43,200 Speaker 2: of life cycle, and with sufficient time and planning, component 75 00:04:43,240 --> 00:04:48,520 Speaker 2: produces respond to technology changes as the OEM requires that. 76 00:04:49,279 --> 00:04:53,800 Speaker 2: Besides that, any of the specific technologies, there are parts 77 00:04:53,880 --> 00:04:58,159 Speaker 2: of a vehicle that will always remain technology agnostic. A 78 00:04:58,240 --> 00:05:02,960 Speaker 2: seat is a seat, you can can get the analogy. 79 00:05:03,680 --> 00:05:06,960 Speaker 2: But besides that, in the end space, we've actually we've 80 00:05:07,000 --> 00:05:12,400 Speaker 2: got the opportunity for localization of some of those specific components. Traction, motors, 81 00:05:13,240 --> 00:05:17,320 Speaker 2: batteries have been spoken about a lot. The region's critical 82 00:05:17,360 --> 00:05:20,480 Speaker 2: mineral advance. He claimed itself to being able to capture 83 00:05:20,520 --> 00:05:24,880 Speaker 2: a greater production of that component base than we currently do. 84 00:05:25,600 --> 00:05:28,120 Speaker 1: Renee Mortillou, thanks so much, really to appreciate it. The 85 00:05:28,160 --> 00:05:31,840 Speaker 1: seer of the National Association of Automotive Components and Allied Manufacturers,