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Speaker 1: You're going away, remember to take seven two and Kate

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Speaker 1: talk with you the Primaria pluster.

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Speaker 2: Now six minutes after six year on seven o two

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Speaker 2: in cape talk a very good evening to you. My

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Speaker 2: name is Nogo Kayam Dumbo. Always such a pleasure to

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Speaker 2: be with you in the evenings, just as you heard there.

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Speaker 2: Wherever you go. Take seven or two in cape talk

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Speaker 2: with you. Where are you on your way to at

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Speaker 2: the moment? Are you in between travels for the Christmas

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Speaker 2: break and perhaps you've decided to return to your normal

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Speaker 2: base just before we head into the new year's or

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Speaker 2: are you now traveling perhaps home? You know the usual.

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Speaker 2: The case ends the limpopos where we all pretty much

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Speaker 2: flocked to during the festive summer Urdu where they usually

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Speaker 2: call us. Please do let us know where it is

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Speaker 2: you are taking us on a journey with you too.

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Speaker 2: Are you on your way to Kasaden? Are you on

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Speaker 2: your way to are your holiday destination or perhaps returning?

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Speaker 2: Or are you used to working? So maybe you've got

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Speaker 2: some work trips to finalize just before we wrap up

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Speaker 2: the year. We are really keen to find out what

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Speaker 2: you've got planned. Zero seven two seven oh two one

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Speaker 2: seven oh two you can WhatsApp us by sending a

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Speaker 2: text or a voice note just you know, checking in

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Speaker 2: a touch base really more than anything. Or you can

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Speaker 2: tweet us at Radio seven oh two, or you can

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Speaker 2: send it directly to me at Kanya Underscore M you

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Speaker 2: can access in fact, or you can just simply give

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Speaker 2: us a call. Oh double one, double A three seven

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Speaker 2: two two hours with just you and I touching base

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Speaker 2: on some important conversations. I did say last week when

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Speaker 2: we kicked off this festive edition of this particular show

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Speaker 2: that we will be talking about all of the things

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Speaker 2: that I think are very important and some of the

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Speaker 2: contributions even come from yourself on some of the important

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Speaker 2: conversations that you want us to wrap up the year

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Speaker 2: with and open twenty twenty six with and so on show. Today,

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Speaker 2: we're going to be speaking just now in a few

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Speaker 2: minutes about the health implications of vaping, particularly when it

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Speaker 2: comes to teens. We've seen a lot of the reports

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Speaker 2: flagging their concerns, especially from a health expert, and what

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Speaker 2: it is that they reckon. We need to do as

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Speaker 2: communities to make sure that we move children away from that.

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Speaker 2: So we'll start the day or for the evening or

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Speaker 2: for that. We'll also talk about what South African laws

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Speaker 2: say about dishonesty in the workplace. Are you somebody who's

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Speaker 2: found yourself telling a little white lie at work or

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Speaker 2: been caught out? You know, what does the little South

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Speaker 2: African law say to protect you and you're right in

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Speaker 2: the workplace. We'll also talk about your goals for twenty

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Speaker 2: twenty six, just again a reflection as we always do,

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Speaker 2: a reflection of what those look like, what they should

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Speaker 2: look like, how you can tweak those considering what you

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Speaker 2: were able and what you perhaps weren't able to do

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Speaker 2: during the course of this year. And then of course

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Speaker 2: one other issue you know that baffles you know, the

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Speaker 2: the retail sector, particularly being able to spot fake product

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Speaker 2: on your shelves when you're doing your shopping, perhaps maybe

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Speaker 2: making you a little more savvy in terms of pointing

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Speaker 2: those out. It's not as obvious as you think it is.

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Speaker 2: So we will have zincre Ejigue, who is from the

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Speaker 2: Consumer Goods Counsel of South Africa talking to us about

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Speaker 2: how to spot those. In the second hour, we'll speak

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Speaker 2: about how couples really need to be talking about sex,

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Speaker 2: you know, and how to you know, spice things up

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Speaker 2: this festive season. Are you bringing out the Father Christmas suit?

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Speaker 2: Is it the hat or is it something else? Closer

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Speaker 2: to the time, A promise I will let you know

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Speaker 2: so that you know to perhaps move the kids into

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Speaker 2: a different room so you have your moment to think

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Speaker 2: about it. And then much later in the show we'll

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Speaker 2: wrap it up with a conversation on what to do

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Speaker 2: to you know, look at your personal brand and how

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Speaker 2: to invest in your personal brand so you are a

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Speaker 2: formidable brand going into twenty twenty six.

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Speaker 3: Seven o two great talk summer.

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Speaker 2: Like I mentioned earlier, we've looked at a lot of

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Speaker 2: studies that tell us just exactly why vaping is so

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Speaker 2: bad among teens, and you know, those numbers are really shocking.

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Speaker 2: There was one particular one study that was done and

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Speaker 2: that was published by the lancet E Medical Clinical Medicine

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Speaker 2: journal Apologies and published particularly by UCT and another university

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Speaker 2: in the Netherlands, and they surveyed more than twenty five

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Speaker 2: thousand high school learners across the country, with the exception

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Speaker 2: of the Northwest because as I understand it, that particular

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Speaker 2: province you know, didn't take part and it refused to

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Speaker 2: take part in this particular study, but from those twenty

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Speaker 2: five thousand students that were surveyed by by you and

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Speaker 2: this other university in the Netherlands, they found that close

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Speaker 2: to sixteen percent of participants admitted to currently using vapes,

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Speaker 2: and these are high school children between grade eight and

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Speaker 2: metric Nationally, that rate of vaping ranged from four percent

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Speaker 2: to about thirty one percent by school and increased with

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Speaker 2: each grade. Joining me now on seven No. Two and

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Speaker 2: Cape talk on the line to talk to us about

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Speaker 2: these numbers and why they're so worrying as medical doctor,

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Speaker 2: doctor Angelique Couldzier, Doctor Katia, very good evening to you,

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Speaker 2: Thank you so much for joining us this evening.

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Speaker 4: A good evening and a good evening to all your

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Speaker 4: listeners out there. And this is a very important topic.

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Speaker 2: Yeah. Have we fully come to understand why vaping among

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Speaker 2: teens has become so attractive, Doctor Angeline Concier Couzier, I

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Speaker 2: know this is probably something that's worth looking at so

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Speaker 2: that we're able to understand the phenomenon and work backwards

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Speaker 2: perhaps in trying to move teams particularly away from it.

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Speaker 5: Yeah.

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Speaker 4: Let you first just understand that VP is not harmless,

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Speaker 4: especially for our teenagers. It unfortunately exposes a developing brain

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Speaker 4: and lungs to nicotine and toxic chemicals, thereby increasing the

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Speaker 4: risk of addiction, mental health problems, lung injury, and even

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Speaker 4: future cigarettes smoking. So the key danger while we're all

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Speaker 4: up in arms is around the teenage brain. So you

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Speaker 4: can look at it this way, that the nicotine rewires

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Speaker 4: the teenage brain and then your adolescence became addicted faster

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Speaker 4: than adults, and it affects concentration, the mood, anxiety levels,

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Speaker 4: and impulse control. So it is a key danger to

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Speaker 4: teenage brains. And currently we're still struggling with laws around

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Speaker 4: vating in South Africa. It's not being implemented yet. And

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Speaker 4: so because of all these nice colors and flavors, they

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Speaker 4: are an easy target because if you get your teenager

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Speaker 4: hooked onto nicotine, that actually hooked for most of them

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Speaker 4: will be hooked for life. And I also remember it's

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Speaker 4: a gateway effect. The strongest evidence shows that teens who

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Speaker 4: vape are about three times more likely to go onto

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Speaker 4: smoke cigarettes. Vaping is not preventing smoking in young people,

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Speaker 4: it is unfortunately creating new smokers. Also want to to

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Speaker 4: explain give clarity about what is the easy direct versus vaping.

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Speaker 4: So your eay cigarette is the device, vaping is the behavior,

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Speaker 4: and the heart comes from viping. Is that repeatedly inhaling

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Speaker 4: addictives and toxic substances? I cannot tresch this enough.

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Speaker 5: You know.

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Speaker 4: That regarding the harmful effects and what it can lead

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Speaker 4: to four teenagers and young.

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Speaker 2: People, are the sort of toxins that we find an

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Speaker 2: e cigarettes any different from the traditional cigarette as we

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Speaker 2: know them.

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Speaker 4: So the toxins in your in your in viping versus

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Speaker 4: your your cigarettes is I think the first thing is

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Speaker 4: we need to understand that the nicotine is there in

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Speaker 4: both and licotine is what your uh the problem is,

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Speaker 4: uh what you are going to get as you as

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Speaker 4: you carry on, that is what makes you addictives. So

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Speaker 4: if you look at your cigarettes that involve combustion, that's

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Speaker 4: about over seven thousand chemicals and then vaping what is

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Speaker 4: in the aerosol, So vaping does not burned tobacco, but

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Speaker 4: the aerosource still contains the harmful substances. And again, nicotine

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Speaker 4: air is often in very high concentrations and the particles

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Speaker 4: are very very fine, ultra fine particles. That means that

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Speaker 4: can penetrate deep into the lungs. Then you also give

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Speaker 4: get your heavy metals like your leads in your nickel

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Speaker 4: from hitting the coils in the vaping. And unfortunately, also

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Speaker 4: the flavoring chemicals is also linked to lung damage, so

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Speaker 4: we call it the popcorn lung and your chemicals that

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Speaker 4: form new toxins when you heat that. So while the

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Speaker 4: number of toxins may be lower than and your cigarettes,

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Speaker 4: that type and the delivery are still very very harmful.

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Speaker 4: And again the nicotine. So there's a thing that what

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Speaker 4: is very misleading is that under the teenages that vaping

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Speaker 4: is safer than smoking argument, and this only applies to

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Speaker 4: adult smokers trying to quit. We also advise adult smokers

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Speaker 4: not to keep on vaping. You actually only need to

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Speaker 4: use that to get off your cigarette, and you also

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Speaker 4: need to stop vaping. And then that's also the argument

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Speaker 4: says that you know, the teenagers use that that it

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Speaker 4: does not apply to non smokers or teenagers. The problem again,

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Speaker 4: vaping introduced nicotine addiction that delivered the toxins to developing

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Speaker 4: brain and lungs and then increase your risk of later

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Speaker 4: for smoking. So your addictions vaping can be worse because

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Speaker 4: remember what I've said, some of those devices deliver more

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Speaker 4: nicotine than a E cigarette are or than a cigarette CI. Yeah,

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Speaker 4: so longer, stronger addiction, harder withdraw, greater long term dependence.

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Speaker 5: You know.

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Speaker 4: So if you look at it like the cigarette or

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Speaker 4: like a burning bothing full of smoke, vapes are fewer chemicals,

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Speaker 4: but they're still the toxic fumes. For a teen age breathing,

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Speaker 4: any of it is harmful. So bottom line, cigaretta, yes,

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Speaker 4: more toxins, proven long term harm. Vaping different toxes, real

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Speaker 4: and growing harm and for teen ages, neither is safe.

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Speaker 4: So it's not a harmless alternative. It's a pathway to

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Speaker 4: addiction for children, for young people, So less than toxic

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Speaker 4: cigarettes does not mean non toxic, especially for children.

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Speaker 2: Yeah, doctor cut, you've mentioned the impact on lungs and

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Speaker 2: the heart as well. How does that present itself in

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Speaker 2: terms of the diseases that they then perhaps develop from

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Speaker 2: smoking these.

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Speaker 4: So if you look at your lungs, so what it

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Speaker 4: thin in hale is not water vapor. It's an aerosol

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Speaker 4: containing nicotine that ultra fine particles and the heavy metals,

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Speaker 4: and that damaged the lung So you then see more asthma, flames,

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Speaker 4: breathing problems, and vaping related lung injuries that popcorn lungs

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Speaker 4: that we are talking about, and this becomes now more prevalent.

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Speaker 4: There's a lot of studies around the toxic effect on

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Speaker 4: the lungs. And then you know the lung is a problem,

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Speaker 4: but I think the teenage brain is a bigger problem

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Speaker 4: for me than under the lungs. So it's that combination

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Speaker 4: and the addictiveness that is a huge problem. And here

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Speaker 4: I also would like to advise parents, do not think

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Speaker 4: it's cool if your child is vaping. And now you say,

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Speaker 4: well it's vaping at least not smoking cigarettes. It's not cool,

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Speaker 4: It's not okay. You should not encourage your child to

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Speaker 4: do either smoking cigarettes or vaping. And in the schools,

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Speaker 4: we cannot expect the school to do the work of

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Speaker 4: that is actually needed to be done at home. But

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Speaker 4: the schools also need to crack down on this. But

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Speaker 4: the biggest thing, it starts with friends. It's a peer

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Speaker 4: pressure that you get from the teenagers and what is

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Speaker 4: happening at home, and we need to address it at

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Speaker 4: that level as well. And no amount of legislation is

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Speaker 4: going to sort the home environment and your friends, your

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Speaker 4: teen teenage peer pressure. If you don't have a strong

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Speaker 4: child that understands, do not get involved in this and

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Speaker 4: the reasons why.

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Speaker 2: Doctor Cotm Yeah, oh sorry, I thought we lost you

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Speaker 2: there for two seconds, just still speaking about the brain.

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Speaker 2: Then you said, you're you're more concerned with the impact

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Speaker 2: on the brain. What that nicotine exposure from the vaping,

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Speaker 2: How does it impact concentration, memory, mood?

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Speaker 4: Perhaps so if you look at at so you're sitting

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Speaker 4: with a teenager or you know. Unfortunately, we get children

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Speaker 4: ten and younger that is vaping, so that concentration is

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Speaker 4: where we're now starting. So the child is not performing

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Speaker 4: at school. Now, let's say that the parents are can

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Speaker 4: afford something like your drugs for IDHD or attention deficit disorder,

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Speaker 4: and they want to use those type of medications because

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Speaker 4: there's something wrong with the concentration. The marks are not good.

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Speaker 4: The child is moody. So we think about depression. We

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Speaker 4: think about everything else except to ask the question is

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Speaker 4: this child viping? And if the child is viting, how

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Speaker 4: much is it he or she viping per day? And

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Speaker 4: all of that effects the anxiety levels, they impulse control,

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Speaker 4: the concentration you're actually sitting already with teenagers that's that's

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Speaker 4: difficult in their development process. And then you add this

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Speaker 4: to to that developing brain, and you set, as I've said,

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Speaker 4: with a child who's not who's poor, poorly functioning at school,

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Speaker 4: and parents is on his guys, the school is on

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Speaker 4: his guys, and everyone forgets. As I've said about the viping.

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Speaker 2: You mentioned that it needs a little more than just schools,

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Speaker 2: you know, sort of being the watchdog for kids who

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Speaker 2: spend a lot, who spend a lot of their time there,

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Speaker 2: perhaps do a lot more vaping there than in front

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Speaker 2: of their parents or within the home scenario or setup.

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Speaker 2: But the legislation, I think is quite important to speak

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Speaker 2: about how far are we in South African terms of

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Speaker 2: the regulation and what still needs to be done in

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Speaker 2: your opinion, so that we are addressing because I mean,

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Speaker 2: you know, vaping and you know the cigarette industry are

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Speaker 2: billion rand industries. They're very lucrative, and so there's got

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Speaker 2: to be a way that even still though they are

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Speaker 2: contributing to the economy, that the legislation still protects young

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Speaker 2: people particularly, So what still needs to be done were

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Speaker 2: the shortfalls and the gaps in the legislation to address

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Speaker 2: the issues of the impact on young people.

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Speaker 4: So you know, I've been talking about the legislation since

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Speaker 4: last year, and they still know. We are far behind

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Speaker 4: where it needs to be, especially when it comes to

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Speaker 4: protecting the children and the teenagers. So if you look

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Speaker 4: at the current position, as you have mentioned, if we

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Speaker 4: look at the easy greade, so you're easy great are

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Speaker 4: not fully regulated like your cigarette, so your traditional your

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Speaker 4: tobacco products are regulated under the Tobacco Product and Electronic

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Speaker 4: Device Control However, this bill has not yet been fully

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Speaker 4: enacted into law. They still a gray zone the aged restriction.

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Speaker 4: In practice, sales to under eighteens are supposed to be restricted.

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Speaker 4: In reality, we all know your teenagers can easily buy

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Speaker 4: vaves online sales informal vendors. Enforcement is minimal. So this

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Speaker 4: is one of the biggest failures and if you're not

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Speaker 4: going to fix that, it's going to be a problem.

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Speaker 4: Also the advertising, so unlike cigarettes, your vaves are marketed

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Speaker 4: with bright colors and sweet flavors, you know everything that

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Speaker 4: teenagers love those social media as I've already said, advertising

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Speaker 4: targeting your young users and your packaging often looks like

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Speaker 4: sweets or tech tech gadget generates it's nice, so there

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Speaker 4: is no effective band on you appealing flavors or marketing currently.

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Speaker 4: And what we would like to see that the proposed

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Speaker 4: BOW would do is to regulate the easygree is the

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Speaker 4: same way as to batter ban the sales, restrict advertising,

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Speaker 4: limited public use, remember voting also the haabi bably all

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Speaker 4: of that, and it is because it matters because our

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Speaker 4: team vating is rising faster than the legislation. We see

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Speaker 4: that increase. You see that study that came out, so

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Speaker 4: our legislation unfortunately hasn't kept pace with the science all

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Speaker 4: with the marketing of the vaping industry and our children

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Speaker 4: not buying that price.

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Speaker 2: Absolutely, Doctor Katia, thank you so much for your time.

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Speaker 2: Really do you appreciate your input on what still needs

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Speaker 2: to be done to address that crisis a growing crisis.

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Speaker 2: Really it is that doctor Angelique could see who's a

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Speaker 2: general practitioner just speaking to us about vaping and the

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Speaker 2: empty patients.

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Speaker 3: Celebrating summer on seven o two and Scape talk.

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Speaker 2: With five minutes to go to the bottom of the hour.

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Speaker 2: I thought it would be quite important and interesting just

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Speaker 2: a touch base as well with a labor expert to

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Speaker 2: speak to us about what it is you need to

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Speaker 2: be avoid to what it is that you need to

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Speaker 2: avoid saying in the workplace to stay out of trouble.

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Speaker 2: And this pertains particularly to honesty and trust, because often

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Speaker 2: we're told that that's at the heart really of any

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Speaker 2: working relationship, whether it's between yourself and other employees and

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Speaker 2: the company or yourself and the employer itself. And so

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Speaker 2: maybe to break that down for us and what the

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Speaker 2: implications legal implications for that are is labor expert caliber

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Speaker 2: body who joins us now on the line, Very good

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Speaker 2: evening to you, Thank you so much for joining.

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Speaker 6: Us, Good evening, and good living to your listeners as well.

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Speaker 2: What do you reckon? Are some of the big issues

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Speaker 2: when it comes to honesty in the workplace? Do we

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Speaker 2: find that people are often fibbing and if they are, well,

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Speaker 2: what does that look like? Is it a lie? In

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Speaker 2: the CV? Is it a lie perhaps telling your employer

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Speaker 2: that you did the work but you didn't or that

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Speaker 2: you did the work but it wasn't you who didn't

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Speaker 2: want somebody else? How does it express itself? How do

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Speaker 2: lies express themselves in the workplace?

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Speaker 6: It generally expresses itself as a lack of honesty. Let's

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Speaker 6: put it that way. There is no specific piece of

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Speaker 6: legislation that regulates honesty, but the employment relationship itself, the

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Speaker 6: foundation to it is honesty and integrity. So the employment

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Speaker 6: relationship is based on a concept of what is called

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Speaker 6: in the common law bona fidees or good faith, and

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Speaker 6: good faith means you must be honest in your interaction

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Speaker 6: in your relationship. The thereof is a breakdown in trust,

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Speaker 6: and once you have no trust, the employment relationship is

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Speaker 6: almost as an So this doesn't only apply to employment,

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Speaker 6: but it also applied to business. It applies to commerce,

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Speaker 6: it applies to contract, and it applies to damaging then

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Speaker 6: the good name of another person or what is in

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Speaker 6: law called deal it. So it applies in all areas,

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Speaker 6: but in employment law it generally manifests itself as a

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Speaker 6: failure to be honest in other ways. You know, for

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Speaker 6: a fact that, for example, you you were previously convicted

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Speaker 6: of frauds, but you don't disclose it to your next employer,

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Speaker 6: Or you you you were married before whiles young, but

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Speaker 6: you don't disclose your next husband that you have previously married.

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Speaker 6: So from where he stands, he is marrying someone that

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Speaker 6: was unmarried all along, only to find after the marriage

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Speaker 6: that you were previously married. So in that instance, for example,

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Speaker 6: there's the likelihood that the marriage will be dissolved instead

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Speaker 6: of it going through the divorce process because it was

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Speaker 6: not based on one of the key elements, which is

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Speaker 6: honesty and trust.

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Speaker 2: Sure does that mean then in the workplace as well,

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Speaker 2: it's a firable offense or does it depend on the

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Speaker 2: offense itself and how big it is.

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Speaker 6: Generally, if there is proof of you as being dishonest

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Speaker 6: in your dealing, either in your application for employment, in

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Speaker 6: your claim to have certain qualifications or making the creditia

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Speaker 6: for the job you're applying for, or even once you

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Speaker 6: are in the job, for example, and you are now

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Speaker 6: a trained financial service advisory, passed and consulted, you are

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Speaker 6: expected as a matter of course to be honest in

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Speaker 6: your dealings. So once there are certain things that you

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Speaker 6: don't disclose to your client, for example, the client then

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Speaker 6: suffers damages as a result of that. They may soon

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Speaker 6: your employer. An employer may subject you to a desal

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Speaker 6: process because you did not disclose it in things which

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Speaker 6: in terms of the principles of honesty, you expected to disclose.

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Speaker 6: So the non disclosure can be materially a cause of

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Speaker 6: either termination or even cancelation of your license to trade.

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Speaker 6: So as a lawyer you can't be dishonest, are as

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Speaker 6: an accountant you can be dishonest. As a financial service prowever,

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Speaker 6: you can't be dishonest. And even as a director of

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Speaker 6: companies you cannot be dishonest because once you are, you

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Speaker 6: break the relationship of trust with whoever is a stakeholder

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Speaker 6: in relation to the commercial transactions that you're involved in.

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Speaker 2: Just briefly, for somebody who may be in trouble at work,

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Speaker 2: for perhaps having told a lie, they've been found out

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Speaker 2: at work, what are the processes legally that need to

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Speaker 2: be followed by the company, And you know what do

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Speaker 2: people who may be listening at the moment who are

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Speaker 2: in trouble need to be aware of in terms of,

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Speaker 2: you know, the fallout and what may come of that post.

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Speaker 6: Let's say arguments sake, you did not disclose that you

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Speaker 6: don't have a certain degree, but over time you have

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Speaker 6: the requisite experience that you built up, You have the

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Speaker 6: requisite knowledge, but you just don't have the qualification that

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Speaker 6: is required for the job. It is advisable that you

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Speaker 6: do not wait for the employer to find out it

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Speaker 6: is advisable to disclose to the employer, and then the

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Speaker 6: employee is to then make a determination. And then, depending

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Speaker 6: on your the honesty of your disclosure, the employer might say, look,

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Speaker 6: we accept that you did not disclose this when you

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Speaker 6: should have. But now that you put your card on

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Speaker 6: the table and you've made this contribution to the business,

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Speaker 6: the obligation you left to then pursue is obtain the qualification.

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Speaker 6: And there might be some other interim consequences that flow

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Speaker 6: from that, because generally you can't just get out, get out,

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Speaker 6: get out from scot free. But disclosure is the advisable

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Speaker 6: policy to adopt. So don't make a non disclosure when

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Speaker 6: ordinarily you should have disclosed, because one the employer is

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Speaker 6: found the employer finds out, then you're on a dug

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Speaker 6: food and whatever response you give is unlikely to win

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Speaker 6: the day.

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Speaker 2: All right, that's Calibo, Thank you so much for your

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Speaker 2: time this evening. Really do you appreciate that Calib subody

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Speaker 2: is a labor expert, just speaking to us about what

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Speaker 2: you do need to be aware of in the workplace,

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Speaker 2: particularly when you have been caught out in life big

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Speaker 2: or Small two Summer twenty minutes two seven o'clock. Do

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Speaker 2: you have two guests in studio with me? Anthony and

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Speaker 2: Garabo have just decided to just themselves here while they

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Speaker 2: watch the football behind me. When we continue, nonetheless, you're

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Speaker 2: salon seven o two and cave talk. My name is

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Speaker 2: Nobo Kaanyam dunbo in for Stephen Krootiz for the entire

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Speaker 2: festive season. We have just two days to go. I

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Speaker 2: don't know if you've been doing the countdown before we

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Speaker 2: ring in the new year, and I've a hope that

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Speaker 2: you've had the opportunity really to reflect on what twenty

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Speaker 2: twenty five has looked like for you and what you

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Speaker 2: hope twenty twenty six will be like. Of course, it

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Speaker 2: wouldn't be a festive lineup without those reflections. And if

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Speaker 2: you haven't, perhaps maybe then just use the next few

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Speaker 2: minutes with us to think about what's most important for

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Speaker 2: you in your reflections. The best person to help us

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Speaker 2: maybe go about this, of course, is Judy Clippin, who

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Speaker 2: is an author and a career coach who's on the

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Speaker 2: line with us. JUDI a very good evening. Thank you

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Speaker 2: so much for joining us this evening.

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Speaker 7: Thanks jsu Conia High.

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Speaker 2: When we talk about annual goals and you know, reflecting

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Speaker 2: on what our goals were for the year and for

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Speaker 2: you know, the year to come, are those usually different

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Speaker 2: from what we usually call your New Year's resolutions?

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Speaker 7: Yeah, I think that they can be different, and they

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Speaker 7: actually should be different. I think that New Year's resolutions

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Speaker 7: are usually about self improvement or things that we want

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Speaker 7: to do to make our personal lives feel better or

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Speaker 7: make us feel more accomplished, Whereas I think a goal

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Speaker 7: is far more it's far more goal oriented, it's much

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Speaker 7: it's bigger. It's something that we want to work towards

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Speaker 7: in a way that is going to substantially and sustainably

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Speaker 7: contribute to progress in our lives.

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Speaker 2: And what happens when we don't actually set goals for

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Speaker 2: the year, How does that actually affect that motivation or

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Speaker 2: our direction on or what we hope to achieve for

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Speaker 2: the earth.

437
00:28:00,040 --> 00:28:02,720
Speaker 7: So I think that goal setting is really important to

438
00:28:02,800 --> 00:28:07,520
Speaker 7: help us with decision making and boundary setting. There's a

439
00:28:07,600 --> 00:28:09,640
Speaker 7: very famous quote that says, if you don't know where

440
00:28:09,640 --> 00:28:12,960
Speaker 7: you're going, then then anywhere will take you there. And

441
00:28:13,200 --> 00:28:15,399
Speaker 7: if we don't have a goal, then it makes it

442
00:28:15,480 --> 00:28:17,720
Speaker 7: quite hard for us to assess whether we want to

443
00:28:17,760 --> 00:28:22,520
Speaker 7: say yes or no to opportunities or request If we

444
00:28:22,560 --> 00:28:24,479
Speaker 7: do have a goal, say we have a goal that

445
00:28:24,560 --> 00:28:29,119
Speaker 7: we want to get a degree this year. If we

446
00:28:29,240 --> 00:28:31,880
Speaker 7: know that even if we want to pass say two

447
00:28:31,960 --> 00:28:36,080
Speaker 7: subjects this year, if we don't have that goal in mind,

448
00:28:36,240 --> 00:28:38,719
Speaker 7: then when friends ask us to come out, you know,

449
00:28:38,800 --> 00:28:42,440
Speaker 7: to go out partying or drinking, we might say yes

450
00:28:43,440 --> 00:28:45,920
Speaker 7: instead of actually knowing that we have to stay at

451
00:28:45,920 --> 00:28:48,600
Speaker 7: home to study at these two or three evenings a week.

452
00:28:49,760 --> 00:28:51,440
Speaker 7: So that's what I mean when I say that I

453
00:28:51,480 --> 00:28:55,320
Speaker 7: think that goals help us with decision making and boundary setting.

454
00:28:55,400 --> 00:28:57,400
Speaker 7: If we don't have those goals, then we can be

455
00:28:57,480 --> 00:29:00,479
Speaker 7: quite porous and we can say yes to anything that

456
00:29:00,560 --> 00:29:04,800
Speaker 7: comes comes our ways or is offered to us without

457
00:29:04,840 --> 00:29:07,680
Speaker 7: thinking about whether it's actually going to help us to

458
00:29:07,720 --> 00:29:08,920
Speaker 7: get to where we want to be.

459
00:29:09,960 --> 00:29:11,800
Speaker 2: When we talk about the process, and I know you've

460
00:29:11,840 --> 00:29:14,680
Speaker 2: got a whole strategy in terms of hard to set

461
00:29:14,720 --> 00:29:18,200
Speaker 2: those goals, you know that are more pointed and towards

462
00:29:18,280 --> 00:29:21,920
Speaker 2: our personal goals I guess for the year. But should

463
00:29:21,960 --> 00:29:24,080
Speaker 2: they ever be different in terms of the strategy that

464
00:29:24,160 --> 00:29:27,560
Speaker 2: we use for whether they're personal or their professional goals,

465
00:29:27,640 --> 00:29:28,800
Speaker 2: or do we treat them the same.

466
00:29:30,480 --> 00:29:33,800
Speaker 7: I think that we should treat them the same. I

467
00:29:33,880 --> 00:29:36,719
Speaker 7: think that one of the reasons, the major reason actually

468
00:29:36,720 --> 00:29:40,280
Speaker 7: why we don't achieve goals, and this is whether it's personal, professional,

469
00:29:40,360 --> 00:29:43,040
Speaker 7: or collective, even if it's a team goal at works.

470
00:29:43,720 --> 00:29:46,280
Speaker 7: One of the major obstacles that gets in the way

471
00:29:46,320 --> 00:29:50,800
Speaker 7: of our achieving our goals is ambivalence. An ambivalence is,

472
00:29:51,120 --> 00:29:53,640
Speaker 7: you know, kind of having mixed feelings about something. So

473
00:29:53,760 --> 00:29:55,560
Speaker 7: on the one hand, we want to achieve it, but

474
00:29:55,640 --> 00:29:58,840
Speaker 7: on the other hand, we don't. Maybe we want that promotion,

475
00:29:59,720 --> 00:30:02,280
Speaker 7: but we worried about what it all mean in terms

476
00:30:02,280 --> 00:30:06,320
Speaker 7: of times with our families or expectations from our buses.

477
00:30:06,400 --> 00:30:10,800
Speaker 7: And so that ambivalence, that sense of not being entirely

478
00:30:10,880 --> 00:30:14,800
Speaker 7: one hundred percent committed to achieving that goal, that is

479
00:30:14,880 --> 00:30:18,560
Speaker 7: what gets in the way of our success. And that's

480
00:30:18,640 --> 00:30:21,400
Speaker 7: why it doesn't matter if it's personal I want to

481
00:30:21,440 --> 00:30:26,320
Speaker 7: lose weight, or I want to get that promotion, or

482
00:30:26,360 --> 00:30:30,440
Speaker 7: the team needs to be the best team in the company.

483
00:30:30,800 --> 00:30:35,320
Speaker 7: If there is any level of uncertainty or concern about

484
00:30:35,440 --> 00:30:39,160
Speaker 7: what achieving that goal might mean, what changes it would

485
00:30:39,200 --> 00:30:42,480
Speaker 7: demand from us, I think that's what gets in the

486
00:30:42,480 --> 00:30:44,120
Speaker 7: way of our achieving our goals.

487
00:30:44,200 --> 00:30:47,280
Speaker 2: Yeah, let's get to the interesting bits. Then, how do

488
00:30:47,320 --> 00:30:50,600
Speaker 2: we actually set those goals that are pointed to us

489
00:30:50,720 --> 00:30:53,200
Speaker 2: and that we actually think we will be able to

490
00:30:53,240 --> 00:30:55,960
Speaker 2: sustain throughout the year, so that we don't falter on

491
00:30:56,040 --> 00:30:58,720
Speaker 2: these come February, March or halfway through the year.

492
00:31:00,040 --> 00:31:03,360
Speaker 7: So there are you know, people often talk about smart goals,

493
00:31:03,400 --> 00:31:08,480
Speaker 7: and I've got a shorter little acronym or not an acronym,

494
00:31:08,680 --> 00:31:13,040
Speaker 7: whatever it's called. I talk about true goals. So the

495
00:31:13,160 --> 00:31:15,640
Speaker 7: TA is that it has to be tangible. So to

496
00:31:15,680 --> 00:31:19,120
Speaker 7: say to lose weight that is not tangible. To say,

497
00:31:19,720 --> 00:31:21,800
Speaker 7: or to get healthy is not tangible. To say, I'm

498
00:31:21,840 --> 00:31:24,600
Speaker 7: going to walk every day for twenty minutes, that is tangible.

499
00:31:24,920 --> 00:31:27,440
Speaker 7: I'm going to study every day for twenty minutes. That

500
00:31:27,640 --> 00:31:32,719
Speaker 7: is tangible. The R is for right for you, because

501
00:31:32,800 --> 00:31:36,160
Speaker 7: so often we set goals that we think we should

502
00:31:36,200 --> 00:31:39,280
Speaker 7: be setting, or that other people think we should be setting,

503
00:31:40,400 --> 00:31:43,400
Speaker 7: and that's often where the ambivalence comes in. So if

504
00:31:43,440 --> 00:31:45,920
Speaker 7: our boss is you should go for that promotion, but

505
00:31:46,040 --> 00:31:50,200
Speaker 7: actually we're not ready for that promotion yet. But we

506
00:31:50,440 --> 00:31:53,360
Speaker 7: set that goal as a promotion and we get in

507
00:31:53,400 --> 00:31:56,760
Speaker 7: the way of ourselves achieving it. We're rescuing ourselves from

508
00:31:56,800 --> 00:31:58,880
Speaker 7: achieving that goal because of what it's going to mean

509
00:31:58,920 --> 00:32:03,120
Speaker 7: to our lives. We're just setting ourselves up to perceive

510
00:32:03,280 --> 00:32:05,640
Speaker 7: that we are failing. And so we have to be

511
00:32:05,880 --> 00:32:08,520
Speaker 7: really careful that the goals that we set are right

512
00:32:08,600 --> 00:32:11,480
Speaker 7: for us and that we really are committed to achieving,

513
00:32:12,040 --> 00:32:15,520
Speaker 7: which leads to the U, which is unambivalent. We must

514
00:32:15,560 --> 00:32:18,880
Speaker 7: be absolutely unambivalent about achieving that goal. There must be

515
00:32:19,000 --> 00:32:23,360
Speaker 7: no mixed feelings, no fear or anxiety about how our

516
00:32:23,400 --> 00:32:26,360
Speaker 7: life might change for the worse if we achieve that

517
00:32:26,560 --> 00:32:29,400
Speaker 7: goal and the ears and that needs to be an

518
00:32:29,600 --> 00:32:34,200
Speaker 7: energy efficient goal. I work a lot with burnout, and

519
00:32:34,840 --> 00:32:36,920
Speaker 7: one of the things that I see over and over

520
00:32:36,960 --> 00:32:40,040
Speaker 7: again is that we are not spending our energy wisely.

521
00:32:40,160 --> 00:32:44,160
Speaker 7: We are committing ourselves to actions or to goals that

522
00:32:44,280 --> 00:32:48,080
Speaker 7: are using up too much energy and not allowing us

523
00:32:48,200 --> 00:32:52,239
Speaker 7: to do the things that are regenerating that energy. So

524
00:32:52,280 --> 00:32:55,200
Speaker 7: we really have to do something in an energy efficient way,

525
00:32:55,560 --> 00:32:57,680
Speaker 7: and those are the true goals.

526
00:32:58,800 --> 00:33:02,360
Speaker 2: How do we measure how how successful we've been in

527
00:33:02,480 --> 00:33:04,840
Speaker 2: terms of these goals? Do we wait until the end

528
00:33:04,920 --> 00:33:08,120
Speaker 2: of the year to sort of measure whether or not

529
00:33:08,240 --> 00:33:10,960
Speaker 2: we were able to walk five kilometers a day or

530
00:33:11,000 --> 00:33:14,600
Speaker 2: two or three or whatever the t or tangible aspect

531
00:33:14,680 --> 00:33:16,959
Speaker 2: of it for you was, Or do we assess them

532
00:33:17,000 --> 00:33:20,360
Speaker 2: along the way for them to actually be sustainable.

533
00:33:21,560 --> 00:33:24,000
Speaker 7: I think we definitely have to assess them along the way,

534
00:33:24,040 --> 00:33:26,800
Speaker 7: and we have to use them as a kind of

535
00:33:26,840 --> 00:33:29,840
Speaker 7: a compass. So not only are we checking in with

536
00:33:29,880 --> 00:33:33,239
Speaker 7: ourselves weekly or monthly, how am I doing here? You know,

537
00:33:33,480 --> 00:33:38,000
Speaker 7: have I graduated from twenty minutes to thirty minutes walking?

538
00:33:38,400 --> 00:33:42,960
Speaker 7: But we have to use that as an end point

539
00:33:43,080 --> 00:33:45,120
Speaker 7: as a direction that we want to get to you,

540
00:33:45,160 --> 00:33:49,600
Speaker 7: so that if you know, someone comes along and asks

541
00:33:49,640 --> 00:33:52,960
Speaker 7: you to do something and you're not sure whether you

542
00:33:53,040 --> 00:33:55,160
Speaker 7: want to do it or not, you can ask yourself,

543
00:33:55,400 --> 00:33:59,239
Speaker 7: is doing this going to take me closer towards or

544
00:33:59,320 --> 00:34:02,560
Speaker 7: further away from the goal that I have set for myself.

545
00:34:03,280 --> 00:34:06,400
Speaker 7: If it is taking you closer towards it, go ahead.

546
00:34:06,560 --> 00:34:09,520
Speaker 7: If it is taking you further away from it, then

547
00:34:09,600 --> 00:34:13,840
Speaker 7: say no. If possible, obviously, but that's what I'm talking

548
00:34:13,920 --> 00:34:17,360
Speaker 7: about about giving it. It gives you the opportunity to

549
00:34:17,560 --> 00:34:20,839
Speaker 7: make good decisions. If you know where you want to go.

550
00:34:21,239 --> 00:34:24,400
Speaker 2: Yeah, and for someone who is at the moment, you know,

551
00:34:24,560 --> 00:34:27,640
Speaker 2: going through their own reflections, trying to think about reflecting

552
00:34:27,680 --> 00:34:29,640
Speaker 2: first on what it is that they were able to

553
00:34:29,680 --> 00:34:32,239
Speaker 2: do for the year, and perhaps trying to carry over

554
00:34:32,280 --> 00:34:34,719
Speaker 2: some of those goals into twenty twenty six, and then

555
00:34:34,800 --> 00:34:38,240
Speaker 2: setting out the agenda for twenty twenty six, maybe using

556
00:34:38,320 --> 00:34:41,480
Speaker 2: your true tangible you're right for you, you're an ambivalent

557
00:34:41,520 --> 00:34:46,080
Speaker 2: and your energy efficient strategy. Somebody who is listening, now

558
00:34:46,640 --> 00:34:50,920
Speaker 2: walk us through that, you know, goal setting process using

559
00:34:51,080 --> 00:34:55,120
Speaker 2: that I guess four point turn we can call it now,

560
00:34:55,440 --> 00:34:57,640
Speaker 2: so that we are able to make the right goals

561
00:34:57,640 --> 00:35:00,000
Speaker 2: for us.

562
00:35:00,040 --> 00:35:03,000
Speaker 7: Okay, So let's come up with a list of goals

563
00:35:03,080 --> 00:35:05,719
Speaker 7: and some of those are going to be personal, some

564
00:35:05,760 --> 00:35:07,959
Speaker 7: of them are going to be professional. Right at five

565
00:35:08,040 --> 00:35:11,640
Speaker 7: or six goals, and then go and evaluate each of them.

566
00:35:12,239 --> 00:35:16,919
Speaker 7: So for instance, losing weight. So I'm always used losing weight,

567
00:35:17,000 --> 00:35:19,600
Speaker 7: but it's such especially at this time of year, everyone

568
00:35:20,480 --> 00:35:24,280
Speaker 7: weight losing weight? Okay, is it tangible? Not really?

569
00:35:24,960 --> 00:35:25,400
Speaker 4: Okay?

570
00:35:26,719 --> 00:35:28,440
Speaker 7: So you have to make it tangible. You have to

571
00:35:28,480 --> 00:35:30,479
Speaker 7: say I'm going to lose five hundred grams a week

572
00:35:30,680 --> 00:35:32,799
Speaker 7: or otherwise I'm going to eat an apple every day.

573
00:35:32,960 --> 00:35:35,359
Speaker 7: I don't know what you know something that is tangible.

574
00:35:36,040 --> 00:35:38,799
Speaker 7: Then again you have to then assess, Okay, is it

575
00:35:38,960 --> 00:35:41,359
Speaker 7: right for me. Am I doing this because I want

576
00:35:41,400 --> 00:35:43,440
Speaker 7: to lose the weight? Or am I doing it because

577
00:35:43,480 --> 00:35:45,680
Speaker 7: my partner says I lead need to lose the weight

578
00:35:45,800 --> 00:35:47,120
Speaker 7: or my mother says I need to.

579
00:35:47,120 --> 00:35:47,680
Speaker 3: Lose the weight.

580
00:35:48,520 --> 00:35:50,400
Speaker 7: If it is right for me, if it is something

581
00:35:50,440 --> 00:35:52,920
Speaker 7: that I want to do for the right reasons for me,

582
00:35:53,239 --> 00:35:57,360
Speaker 7: carry on. Then we get to unambivalent. Is this something

583
00:35:57,400 --> 00:36:01,799
Speaker 7: that I'm absolutely one hundred percent to to achieving. Is

584
00:36:01,840 --> 00:36:05,120
Speaker 7: there any worry about what will happen to me or

585
00:36:05,160 --> 00:36:09,120
Speaker 7: how things might change for me if I meet this goal.

586
00:36:09,520 --> 00:36:11,440
Speaker 7: I can't tell you how often people come to me.

587
00:36:11,480 --> 00:36:13,239
Speaker 7: They say they want to as I've said, they want

588
00:36:13,239 --> 00:36:15,319
Speaker 7: to be promoted, or they want to lose weight, or

589
00:36:15,320 --> 00:36:18,879
Speaker 7: they want to get married, whatever. But when they think

590
00:36:18,920 --> 00:36:21,799
Speaker 7: about what that might mean for them when they achieve that,

591
00:36:22,360 --> 00:36:26,080
Speaker 7: it's actually quite terrifying for them because in their mind,

592
00:36:26,200 --> 00:36:29,800
Speaker 7: the consequences of achieving that goal are really not that great.

593
00:36:30,520 --> 00:36:35,960
Speaker 7: And so if you're unambivalent about it, carry on. Next thing, energy,

594
00:36:36,120 --> 00:36:39,400
Speaker 7: Is there a responsible use of my energy? Am I

595
00:36:39,440 --> 00:36:42,440
Speaker 7: going to be putting too much effort into this for

596
00:36:42,520 --> 00:36:46,879
Speaker 7: the potential rewards? Or is it sustainable? Am I going

597
00:36:46,920 --> 00:36:50,239
Speaker 7: to be able to sustainably sustainably put them out of

598
00:36:50,360 --> 00:36:53,200
Speaker 7: energy that is needed into it so that I can

599
00:36:53,239 --> 00:36:57,040
Speaker 7: reach that goal without completely depleting myself and burning out.

600
00:36:58,080 --> 00:37:02,080
Speaker 7: If it's energy efficient, care, then you've got that goal.

601
00:37:02,800 --> 00:37:04,560
Speaker 7: Then you can move on to the next one and

602
00:37:04,600 --> 00:37:07,919
Speaker 7: interrogate that one. And if you say no to any

603
00:37:07,960 --> 00:37:11,479
Speaker 7: of those four questions, then just put that goal down,

604
00:37:11,680 --> 00:37:14,200
Speaker 7: either for now or possibly forever.

605
00:37:15,239 --> 00:37:17,960
Speaker 2: Sure that's Judy, Judy, thank you so much for your

606
00:37:18,000 --> 00:37:20,400
Speaker 2: time this evening. I hope that if you're listening at

607
00:37:20,400 --> 00:37:22,520
Speaker 2: the moment, you were able to take down those notes

608
00:37:22,520 --> 00:37:26,040
Speaker 2: from Judy setting agenda twenty twenty six using that four

609
00:37:26,080 --> 00:37:32,200
Speaker 2: point strategy, true tangible, you're right for you, You're an

610
00:37:32,239 --> 00:37:36,600
Speaker 2: ambivalent and your energy efficient you know, going through that

611
00:37:36,719 --> 00:37:40,720
Speaker 2: checklist by Judy, you know, hopefully you're able to set

612
00:37:40,840 --> 00:37:44,080
Speaker 2: your agenda for twenty twenty six and hopefully it's a

613
00:37:44,120 --> 00:37:47,279
Speaker 2: sustainable one and we have this conversation next year having

614
00:37:47,320 --> 00:37:51,280
Speaker 2: been able to meet all of those targets that Judy Cliplan,

615
00:37:51,800 --> 00:37:54,440
Speaker 2: who is an author and career coach.

616
00:37:55,000 --> 00:38:00,359
Speaker 3: Celebrating summer on seven too and Kate talk.

617
00:38:00,680 --> 00:38:03,840
Speaker 2: One of the other things that I mentioned that I

618
00:38:03,880 --> 00:38:06,160
Speaker 2: want us to make sure that we're able to do

619
00:38:06,840 --> 00:38:11,319
Speaker 2: as consumers, generally conscious consumers, is being able to spot out,

620
00:38:12,120 --> 00:38:17,040
Speaker 2: you know, goods that may not necessarily be legitimate on

621
00:38:17,080 --> 00:38:19,799
Speaker 2: the shelves, and it's becoming harder and harder, I think,

622
00:38:19,880 --> 00:38:21,719
Speaker 2: especially when you think of and I don't know if

623
00:38:21,760 --> 00:38:23,120
Speaker 2: you saw it. I think it may have been a

624
00:38:23,120 --> 00:38:25,920
Speaker 2: week or two ago when we saw an article talking

625
00:38:25,960 --> 00:38:30,600
Speaker 2: about how honey, the honey isn't what you would put

626
00:38:30,600 --> 00:38:33,320
Speaker 2: in your tea or coffee or in your tea, probably

627
00:38:34,560 --> 00:38:37,040
Speaker 2: is on the shelves, but not all of them are

628
00:38:37,320 --> 00:38:41,719
Speaker 2: legitimate products, and I thought, good, gracious, and the how

629
00:38:41,840 --> 00:38:44,680
Speaker 2: is it even possible? So the best person to perhaps,

630
00:38:44,920 --> 00:38:49,360
Speaker 2: you know, speak to us about this and how we

631
00:38:49,880 --> 00:38:53,560
Speaker 2: probably are able to become conscious consumers and why we're

632
00:38:53,600 --> 00:38:58,279
Speaker 2: seeing more of these products on the market undercutting legitimate

633
00:38:58,880 --> 00:39:02,680
Speaker 2: you know retailer is Zinka Jik who's the CEO of

634
00:39:02,719 --> 00:39:06,120
Speaker 2: Consumer Goods Council South Africa ZINCA A very good evening

635
00:39:06,120 --> 00:39:08,000
Speaker 2: to you. Thank you so much for holding the line

636
00:39:08,120 --> 00:39:10,680
Speaker 2: we're seeing a lot of this more and more on

637
00:39:10,719 --> 00:39:12,440
Speaker 2: the shelves. Why is it.

638
00:39:14,160 --> 00:39:14,399
Speaker 5: Good?

639
00:39:14,520 --> 00:39:17,880
Speaker 8: More good afternoon, Napana and your listeners, and thank you

640
00:39:17,920 --> 00:39:23,000
Speaker 8: for having us uh this this this Monday or Tuesday's

641
00:39:23,080 --> 00:39:24,240
Speaker 8: Monday evening.

642
00:39:26,400 --> 00:39:27,600
Speaker 2: Just a quick catch up there.

643
00:39:28,640 --> 00:39:33,359
Speaker 7: It is definitely in South Africa we are seeing an

644
00:39:33,360 --> 00:39:39,640
Speaker 7: increase in illicit and counterfeit of goods and food in particular,

645
00:39:40,040 --> 00:39:44,759
Speaker 7: and alcohol and tobacco be the product that have seen

646
00:39:44,800 --> 00:39:49,720
Speaker 7: a huge increase in the influx of counterfeit and illicit

647
00:39:49,760 --> 00:39:51,640
Speaker 7: goods into the market in South Africa.

648
00:39:52,000 --> 00:39:55,480
Speaker 8: And yes, we do understand that the consumers are financially

649
00:39:55,520 --> 00:39:58,520
Speaker 8: strained and they are always looking for bargains and I

650
00:39:58,560 --> 00:40:01,759
Speaker 8: mean obviously cheap products bad. We want them to be

651
00:40:02,160 --> 00:40:07,399
Speaker 8: aware andmbigilant because these cheap imports that are coming into

652
00:40:07,440 --> 00:40:11,040
Speaker 8: this country summer, yes, manufactured in our homes, in the

653
00:40:11,080 --> 00:40:15,680
Speaker 8: homes of these suppliers and the verifications, virus issues of

654
00:40:15,760 --> 00:40:20,000
Speaker 8: this how they bring them into the country. And these

655
00:40:20,080 --> 00:40:23,799
Speaker 8: are like issues of bread and butter number one, number two,

656
00:40:23,880 --> 00:40:26,560
Speaker 8: life and death and as a consumers cancel, as you

657
00:40:26,600 --> 00:40:30,960
Speaker 8: already said, we are really creating awareness to consumers to

658
00:40:31,000 --> 00:40:33,200
Speaker 8: say they must be vigilant and they must know what

659
00:40:33,320 --> 00:40:35,400
Speaker 8: is it that they're buying, who are they buying.

660
00:40:35,120 --> 00:40:40,239
Speaker 7: From, and where is it sourced, because for any producer

661
00:40:40,320 --> 00:40:43,359
Speaker 7: to operate in this country needs to have I mean

662
00:40:43,800 --> 00:40:46,279
Speaker 7: the acticing that you're referring to. You need to say,

663
00:40:46,400 --> 00:40:48,960
Speaker 7: who's the producer, where are they based, what is the

664
00:40:49,120 --> 00:40:52,200
Speaker 7: content of the product that they have manufactured, and what

665
00:40:52,400 --> 00:40:53,080
Speaker 7: is the barcoad.

666
00:40:53,080 --> 00:40:53,799
Speaker 5: You can scan the.

667
00:40:53,800 --> 00:40:56,160
Speaker 7: Barcod We have and app that is out in the

668
00:40:56,200 --> 00:41:00,720
Speaker 7: market where it's called my Say app.

669
00:41:00,760 --> 00:41:02,839
Speaker 8: You can scan that app and then you can tell

670
00:41:02,840 --> 00:41:05,560
Speaker 8: you who's the producer, the address of the producer, and

671
00:41:05,600 --> 00:41:09,040
Speaker 8: you can then look in your product they're labeling and

672
00:41:09,120 --> 00:41:11,319
Speaker 8: see if that information is the same, and if that

673
00:41:11,400 --> 00:41:14,200
Speaker 8: information is not the same, then you must be suspicious

674
00:41:14,239 --> 00:41:14,920
Speaker 8: and then report.

675
00:41:15,040 --> 00:41:18,000
Speaker 2: That is the reason why we're seeing more and more

676
00:41:18,080 --> 00:41:20,719
Speaker 2: of these products on the shelves because they're able to

677
00:41:20,800 --> 00:41:22,920
Speaker 2: bypass I mean you mentioned a lot of them are

678
00:41:23,040 --> 00:41:25,719
Speaker 2: imports from outside of the country coming in and then

679
00:41:25,760 --> 00:41:29,560
Speaker 2: onto the shelves. Is it because they're bypassing a particular

680
00:41:29,600 --> 00:41:33,480
Speaker 2: system or other people who are stocking these also aware

681
00:41:33,680 --> 00:41:36,880
Speaker 2: of the fact that they counterfeit and you know, illegal

682
00:41:36,920 --> 00:41:37,600
Speaker 2: goods as well.

683
00:41:38,960 --> 00:41:39,560
Speaker 5: Definitely.

684
00:41:39,680 --> 00:41:44,360
Speaker 8: I mean, obviously we have challenges our borders. Our government

685
00:41:44,600 --> 00:41:46,880
Speaker 8: does not have enough capacity to make sure that they

686
00:41:46,920 --> 00:41:50,320
Speaker 8: are able to check each and every product that comes

687
00:41:50,320 --> 00:41:52,880
Speaker 8: into our ports and our borders in the country. So

688
00:41:52,920 --> 00:41:55,680
Speaker 8: that is one of our biggest problems because obviously we

689
00:41:55,719 --> 00:41:58,080
Speaker 8: still have minor systems in terms of how are we

690
00:41:58,239 --> 00:42:02,000
Speaker 8: checking this product, where as globally alwhere in the world

691
00:42:02,360 --> 00:42:05,240
Speaker 8: they're using a system like the GIN. The GIN is

692
00:42:05,280 --> 00:42:08,560
Speaker 8: a technical name for a barcol because it's called Global

693
00:42:08,680 --> 00:42:11,680
Speaker 8: Trade Identification number, which is the bar code. Because each

694
00:42:11,719 --> 00:42:15,319
Speaker 8: and every product that mass come into the country, that

695
00:42:15,440 --> 00:42:20,040
Speaker 8: is manufactured anywhere in the world must have this are code,

696
00:42:20,120 --> 00:42:21,960
Speaker 8: which then can be scanned and then we can have

697
00:42:22,040 --> 00:42:26,680
Speaker 8: this information. There's a lot of technology called standards.

698
00:42:26,160 --> 00:42:28,560
Speaker 5: That are used also in the world that are used by.

699
00:42:28,520 --> 00:42:33,120
Speaker 8: Customs institutions similar to yours ales the text urban institutions

700
00:42:33,440 --> 00:42:37,600
Speaker 8: that can enable to track and say where's the country

701
00:42:37,680 --> 00:42:42,880
Speaker 8: for region, who's the brand owner or the manufacturer, and

702
00:42:43,040 --> 00:42:45,280
Speaker 8: which country is its intended.

703
00:42:44,920 --> 00:42:48,400
Speaker 5: For sake, these are all rules and regulations.

704
00:42:47,760 --> 00:42:52,440
Speaker 8: That South African government once and unfortunately the mechanism to

705
00:42:52,560 --> 00:42:55,520
Speaker 8: monitor and track all of these are still a challenge.

706
00:42:55,520 --> 00:42:59,120
Speaker 7: In South Africa. But as an industry, from an industry perspective,

707
00:42:59,560 --> 00:43:02,640
Speaker 7: we have this capability and we have been speaking to

708
00:43:02,719 --> 00:43:05,600
Speaker 7: government and advocating it to government to say we can

709
00:43:05,640 --> 00:43:08,000
Speaker 7: assist and let's look and say, how do we make

710
00:43:08,040 --> 00:43:11,600
Speaker 7: sure that we legalize and say in each and every

711
00:43:11,600 --> 00:43:14,760
Speaker 7: product that comes into this country, this is the barcode

712
00:43:14,760 --> 00:43:17,000
Speaker 7: that he needs to have and this barclet can be

713
00:43:17,080 --> 00:43:20,319
Speaker 7: tricked anywhere in the world because that right now, that's

714
00:43:20,360 --> 00:43:21,640
Speaker 7: not the law in this country.

715
00:43:21,840 --> 00:43:25,640
Speaker 2: Yeah, a two pronged approach. Then, perhaps first on the

716
00:43:25,640 --> 00:43:28,640
Speaker 2: Consumer Goods Council, speak to me about how you make sure,

717
00:43:29,160 --> 00:43:31,600
Speaker 2: you know, with those conversations with government and so on,

718
00:43:31,640 --> 00:43:33,920
Speaker 2: and the retailers to make sure that the books that

719
00:43:34,040 --> 00:43:37,520
Speaker 2: are on the shelves are legitimate and of course, by implication,

720
00:43:37,640 --> 00:43:40,600
Speaker 2: especially when we speak about food products are healthy for

721
00:43:40,640 --> 00:43:43,239
Speaker 2: the consumers who then buy them. And then secondly, just

722
00:43:43,360 --> 00:43:46,560
Speaker 2: as consumers, when I'm in a shop and I see honey,

723
00:43:46,600 --> 00:43:48,319
Speaker 2: and I make the example of honey, because we spoke

724
00:43:48,320 --> 00:43:51,120
Speaker 2: about that particular article. I see a bottle of honey,

725
00:43:51,520 --> 00:43:54,480
Speaker 2: you know, which generally would be about one hundred and

726
00:43:54,480 --> 00:43:58,279
Speaker 2: something rands. It's gotten that expensive. But suddenly retails for

727
00:43:58,360 --> 00:44:01,880
Speaker 2: about fifty rands. Do I know that this may not

728
00:44:02,040 --> 00:44:03,919
Speaker 2: be the product I'm looking for?

729
00:44:05,080 --> 00:44:07,919
Speaker 8: So, I mean, let me just take a step back,

730
00:44:08,000 --> 00:44:15,239
Speaker 8: because eliciting counterfeit has becoming massive in this country and

731
00:44:15,280 --> 00:44:18,400
Speaker 8: it's becoming an economy on its own that is tipening

732
00:44:18,440 --> 00:44:21,640
Speaker 8: money out of our retinal and our takes space is

733
00:44:21,680 --> 00:44:24,960
Speaker 8: a country and it's taking money exactly like the article said,

734
00:44:25,120 --> 00:44:31,200
Speaker 8: from legitimate businesses that are creating employment in this country. Again,

735
00:44:31,440 --> 00:44:36,480
Speaker 8: it comes weakens our institutions because men as consumers, we're

736
00:44:36,520 --> 00:44:40,520
Speaker 8: see law enforcement are not taking charge on these individuals,

737
00:44:40,680 --> 00:44:43,960
Speaker 8: on these businesses, and we're thinking, I mean, it's easy

738
00:44:44,000 --> 00:44:47,760
Speaker 8: to do crime because law enforcement agencies in this country

739
00:44:47,760 --> 00:44:49,719
Speaker 8: are not able to cap all of this and all

740
00:44:49,800 --> 00:44:53,800
Speaker 8: these individuals responsible because we are the law enforcement, Our

741
00:44:53,800 --> 00:44:57,960
Speaker 8: text authorities are under resource customs agencies, and you know,

742
00:44:58,000 --> 00:45:01,239
Speaker 8: our financial intelligence units are struggling to keep pace with

743
00:45:01,400 --> 00:45:04,800
Speaker 8: all of these cross border schemes and digital laundry technics

744
00:45:04,880 --> 00:45:08,640
Speaker 8: that are taking place because it is so that much sophisticated.

745
00:45:09,239 --> 00:45:12,839
Speaker 8: So what we what we have done, we have Uh,

746
00:45:12,880 --> 00:45:18,400
Speaker 8: there's other associations in this country like the Leaqua Associations

747
00:45:18,560 --> 00:45:24,200
Speaker 8: like in South South Babasa, the FSA National Liqua. Uh

748
00:45:24,440 --> 00:45:26,640
Speaker 8: you know, so we we partnered with all of them,

749
00:45:27,040 --> 00:45:30,920
Speaker 8: even even blesas attacker. From a toys perspective, I mean

750
00:45:31,000 --> 00:45:35,799
Speaker 8: that you cannot believe that toys are counterfeit. The Dare

751
00:45:35,960 --> 00:45:39,120
Speaker 8: Association as well, there is all associations that we have

752
00:45:39,280 --> 00:45:41,680
Speaker 8: all come together and formed.

753
00:45:41,360 --> 00:45:42,200
Speaker 5: The task teams.

754
00:45:42,320 --> 00:45:45,760
Speaker 8: These testings are definitely to work together because we're saying

755
00:45:46,120 --> 00:45:49,439
Speaker 8: we are all doing the same thing, but we're doing

756
00:45:49,480 --> 00:45:52,560
Speaker 8: it separating. We're not coming together in a collective manner

757
00:45:52,600 --> 00:45:54,600
Speaker 8: so that you can have a powerful voice when you're

758
00:45:54,600 --> 00:45:57,640
Speaker 8: talking to government and when you're talking to consumers. Because

759
00:45:57,640 --> 00:46:00,560
Speaker 8: it's the same thing, but too many people, too many voices, and.

760
00:46:00,520 --> 00:46:01,920
Speaker 5: We're saying the same thing differently.

761
00:46:02,000 --> 00:46:04,680
Speaker 8: But if we have all come together and say in

762
00:46:04,719 --> 00:46:07,520
Speaker 8: one voice everybody that you're trying to say, this is

763
00:46:07,560 --> 00:46:09,640
Speaker 8: how we want to keep and work together in a

764
00:46:09,760 --> 00:46:13,359
Speaker 8: partnership for collective action against in the economy. Because you're

765
00:46:13,400 --> 00:46:16,480
Speaker 8: realizing that this challenge is huge just to be forced

766
00:46:16,760 --> 00:46:19,960
Speaker 8: stayed by one organization or the other. So what do

767
00:46:20,000 --> 00:46:23,760
Speaker 8: we have done to date? Obviously, we have a marketing

768
00:46:23,800 --> 00:46:27,480
Speaker 8: campaign that is called Check Check adding we're saying to consumers,

769
00:46:27,880 --> 00:46:31,279
Speaker 8: check what you buy, what you're consuming, what you're not

770
00:46:31,400 --> 00:46:35,680
Speaker 8: bringing inside your home, inside your family. There's regulations that

771
00:46:35,840 --> 00:46:37,759
Speaker 8: in this country you need to a chair to number

772
00:46:37,840 --> 00:46:41,480
Speaker 8: one the labeling regulation that exactly tells what needs to

773
00:46:41,480 --> 00:46:44,239
Speaker 8: be in that label. You know your product as well

774
00:46:44,239 --> 00:46:46,840
Speaker 8: because it's your favorite, whether it's honey or a liquor

775
00:46:47,080 --> 00:46:49,560
Speaker 8: or spending type of food. You know how it looks.

776
00:46:49,960 --> 00:46:53,759
Speaker 8: You can see the textures.

777
00:46:53,200 --> 00:46:55,319
Speaker 5: They can see the color is not the same of

778
00:46:55,360 --> 00:46:57,320
Speaker 5: course the label.

779
00:46:57,600 --> 00:47:00,839
Speaker 8: But also we want to put the capability to consumers

780
00:47:00,880 --> 00:47:04,080
Speaker 8: download the app which is available on Android as well

781
00:47:04,120 --> 00:47:08,680
Speaker 8: as on the Apples store. My CGC say why because

782
00:47:09,040 --> 00:47:13,080
Speaker 8: we have a registry that is all our courts in

783
00:47:13,320 --> 00:47:17,440
Speaker 8: any producer that is producing a product by the barcode

784
00:47:17,480 --> 00:47:20,160
Speaker 8: so that it can be able to operate in a

785
00:47:20,280 --> 00:47:22,279
Speaker 8: in a point of faith. And this is going to

786
00:47:22,360 --> 00:47:24,480
Speaker 8: tell you which country authorigin is it at and which

787
00:47:24,520 --> 00:47:26,120
Speaker 8: country for region is its intendex for.

788
00:47:26,320 --> 00:47:29,400
Speaker 2: All right, zinc A, I do apologize, we are sadly

789
00:47:29,480 --> 00:47:32,920
Speaker 2: out of time. A very important conversation there with ZINCO,

790
00:47:32,960 --> 00:47:36,320
Speaker 2: who's the sea of the Consumer Goods Counsel of South Africa.

791
00:47:36,360 --> 00:47:39,080
Speaker 2: Speaking to us about how you yourselves as a consumer

792
00:47:39,160 --> 00:47:42,080
Speaker 2: in the stores can become a bit more conscious. Make

793
00:47:42,120 --> 00:47:44,239
Speaker 2: sure you are familiar with the brands and use the

794
00:47:44,320 --> 00:47:48,080
Speaker 2: app if you are unsure of a particular you know

795
00:47:48,480 --> 00:47:49,560
Speaker 2: item in the store.

796
00:47:51,000 --> 00:47:55,160
Speaker 1: Relaxed this summer with podcasts from your favorite shows.

797
00:47:54,840 --> 00:47:59,560
Speaker 3: On planmediaflas dot com.

798
00:48:00,520 --> 00:48:02,319
Speaker 2: Nine minutes after nine, you're still on seven O two

799
00:48:02,320 --> 00:48:04,120
Speaker 2: and Cape Talk. My name is Logo Kanyem Damba. Thank

800
00:48:04,160 --> 00:48:05,879
Speaker 2: you so much for joining us in the second hour

801
00:48:05,960 --> 00:48:08,319
Speaker 2: of the show. I hope you see it through all

802
00:48:08,400 --> 00:48:11,439
Speaker 2: the way to the very end with us. But even

803
00:48:11,480 --> 00:48:13,600
Speaker 2: after the show, of course, we continue to bring you

804
00:48:13,680 --> 00:48:17,640
Speaker 2: regular programming for those that are interested, that perhaps are

805
00:48:17,680 --> 00:48:19,919
Speaker 2: on the road and not watching the game. We are

806
00:48:19,960 --> 00:48:25,400
Speaker 2: still uh, Peter, is that not two now? Now? It

807
00:48:25,520 --> 00:48:27,800
Speaker 2: is too? It was it was it was still draw

808
00:48:27,840 --> 00:48:31,080
Speaker 2: one all two seconds ago when I checked the TV.

809
00:48:31,480 --> 00:48:34,759
Speaker 2: It is a two now to South Africa. Unfortunately, I

810
00:48:34,800 --> 00:48:37,120
Speaker 2: have my back to the TV, so I did not

811
00:48:37,360 --> 00:48:40,840
Speaker 2: see who put that one at the back of the post.

812
00:48:41,160 --> 00:48:43,799
Speaker 2: So if you are able to perhaps update me, we're

813
00:48:43,840 --> 00:48:45,799
Speaker 2: going to do it the other way around. I'm even

814
00:48:45,800 --> 00:48:48,200
Speaker 2: looking outside of the screen. Yes, it is two guys,

815
00:48:49,239 --> 00:48:51,959
Speaker 2: I'm looking on the other side of the producers booth

816
00:48:52,000 --> 00:48:54,759
Speaker 2: and everybody is jumping up and down there as well.

817
00:48:54,880 --> 00:48:58,080
Speaker 2: The excitement on the other end to one to South Africa.

818
00:48:58,080 --> 00:49:02,040
Speaker 2: Of course, we are playing that f Cohn game with Zimbabwe.

819
00:49:02,120 --> 00:49:05,080
Speaker 2: If you are please able to update me and let

820
00:49:05,120 --> 00:49:07,239
Speaker 2: me know who put that in the back of the net.

821
00:49:07,360 --> 00:49:10,200
Speaker 2: Please let me know where are you watching that particular

822
00:49:10,280 --> 00:49:13,680
Speaker 2: game from. What are your expectations for the rest of

823
00:49:13,719 --> 00:49:15,440
Speaker 2: the game and do you think we can do even

824
00:49:15,560 --> 00:49:18,120
Speaker 2: better than that? Two to one zero seven two seven

825
00:49:18,320 --> 00:49:22,120
Speaker 2: two one seven o two is our WhatsApp line. You

826
00:49:22,160 --> 00:49:25,520
Speaker 2: can send us a voice note or a text zero

827
00:49:25,560 --> 00:49:28,759
Speaker 2: double one double a three o seven two if you

828
00:49:28,800 --> 00:49:32,560
Speaker 2: want to give us a call, maybe a quick rundown

829
00:49:32,600 --> 00:49:34,680
Speaker 2: by voice notes. If you have a moment, please a

830
00:49:34,760 --> 00:49:38,960
Speaker 2: quick rundown of what that first half looked like. You

831
00:49:39,000 --> 00:49:42,400
Speaker 2: can also send us an x at Radio seven o

832
00:49:42,520 --> 00:49:46,880
Speaker 2: two for the official page and mine is Kanya Underscore.

833
00:49:46,719 --> 00:49:54,440
Speaker 1: M twos online on Time Media plus dot com.

834
00:49:54,840 --> 00:49:58,000
Speaker 2: In the meantime, of course, we continue with regular programming

835
00:49:58,440 --> 00:50:00,480
Speaker 2: and in the time I mentioned that I want us

836
00:50:00,480 --> 00:50:04,400
Speaker 2: to have a conversation about how couples can spice it

837
00:50:04,520 --> 00:50:08,440
Speaker 2: up and keep that flame alive, particularly now when you

838
00:50:08,600 --> 00:50:12,640
Speaker 2: have perhaps spare time to spend with your partners at home.

839
00:50:13,120 --> 00:50:16,160
Speaker 2: And then, of course you know this this one article

840
00:50:16,200 --> 00:50:18,600
Speaker 2: that I read that it was a BBC article, if

841
00:50:18,600 --> 00:50:24,120
Speaker 2: I'm not mistaken, that spoke about how adult stores in

842
00:50:24,120 --> 00:50:28,120
Speaker 2: South Africa have gone mainstream and they're flourishing in South Africa.

843
00:50:28,160 --> 00:50:30,120
Speaker 2: And I thought it would be a good time to

844
00:50:30,160 --> 00:50:33,280
Speaker 2: then perhaps have a conversation with Tracy zim and Jacobs,

845
00:50:33,320 --> 00:50:37,000
Speaker 2: who's an intimacy and relationship coach. Tracy, A very good

846
00:50:37,040 --> 00:50:39,279
Speaker 2: evening to you. Thank you so much for having this

847
00:50:39,360 --> 00:50:42,280
Speaker 2: conversation with us. I also did say to the listeners,

848
00:50:42,520 --> 00:50:45,560
Speaker 2: I would give you a heads up in terms of

849
00:50:45,640 --> 00:50:50,400
Speaker 2: the little ones in the room. It is slightly adult well,

850
00:50:50,400 --> 00:50:52,520
Speaker 2: I don't want to say content, but you know of

851
00:50:52,520 --> 00:50:55,680
Speaker 2: a more mature age, so please just be cautious of

852
00:50:55,719 --> 00:50:57,680
Speaker 2: that as well. Tracy, good evening, Thank you so much

853
00:50:57,680 --> 00:51:01,960
Speaker 2: for being with us the evening. Good evening, Kanya, thanks

854
00:51:01,960 --> 00:51:05,160
Speaker 2: for having me, always a pleasure. Are we seeing a

855
00:51:05,320 --> 00:51:10,680
Speaker 2: shift in how we see sex, intimacy, sexual wellness in

856
00:51:10,719 --> 00:51:13,120
Speaker 2: the country I mentioned that article. Is there a shift

857
00:51:13,200 --> 00:51:16,000
Speaker 2: that we're seeing or is there still stigma attached to

858
00:51:16,080 --> 00:51:20,360
Speaker 2: those sort of conversations around sex and sexuality and sex education.

859
00:51:22,520 --> 00:51:26,160
Speaker 9: There definitely is a shift because there is far more consciousness.

860
00:51:26,200 --> 00:51:32,600
Speaker 9: Social media is flooded with articles and reels and TikTok

861
00:51:32,760 --> 00:51:39,560
Speaker 9: and Instagram are flooded with intimacy coaches and psychologists such

862
00:51:39,560 --> 00:51:44,319
Speaker 9: as myself who are talking about communication and how to

863
00:51:44,480 --> 00:51:49,680
Speaker 9: encourage more intimacy and more connection in relationships. However, I

864
00:51:49,760 --> 00:51:53,560
Speaker 9: have found that it is still taboo the subject of

865
00:51:53,680 --> 00:52:00,239
Speaker 9: sex and closes sexual relationships in relationships is actually still

866
00:52:00,440 --> 00:52:03,080
Speaker 9: something that we're still treading lightly.

867
00:52:05,520 --> 00:52:06,879
Speaker 2: Yeah, Yeah, it is.

868
00:52:06,800 --> 00:52:10,040
Speaker 9: Something that's kind of taboo to talk about. But as

869
00:52:10,080 --> 00:52:14,520
Speaker 9: I say, the awareness is there, but still quite not

870
00:52:15,080 --> 00:52:16,120
Speaker 9: where we need it to be.

871
00:52:16,440 --> 00:52:16,640
Speaker 6: Yeah.

872
00:52:16,680 --> 00:52:19,080
Speaker 2: The fact that it's become a bit more big business

873
00:52:19,200 --> 00:52:21,800
Speaker 2: in South Africa and the fact that we're seeing more

874
00:52:21,960 --> 00:52:25,920
Speaker 2: of those conversations on social media have I don't know

875
00:52:26,040 --> 00:52:28,800
Speaker 2: your experience, perhaps has it started to shape also the

876
00:52:28,920 --> 00:52:32,839
Speaker 2: expectations around intimacy and how we approach it within our

877
00:52:32,920 --> 00:52:34,560
Speaker 2: intimate relationships.

878
00:52:36,080 --> 00:52:39,240
Speaker 9: Well, a lot of my clients come to me asking

879
00:52:39,360 --> 00:52:42,839
Speaker 9: for more help with intimacy and what would they really want,

880
00:52:42,880 --> 00:52:46,320
Speaker 9: you know, they say they want more sex in their relationship.

881
00:52:46,719 --> 00:52:49,239
Speaker 9: But the truth of the matter is that intimacy is

882
00:52:49,320 --> 00:52:53,560
Speaker 9: really connection, and what they're really craving is more connection.

883
00:52:54,080 --> 00:52:57,080
Speaker 9: They think that if they're having more sexual intimacy, then

884
00:52:57,120 --> 00:53:01,680
Speaker 9: they will be more connected, But what really is needed

885
00:53:02,040 --> 00:53:06,400
Speaker 9: is a feeling of safety and a feeling of trust

886
00:53:06,440 --> 00:53:10,560
Speaker 9: and connection, which is not what they're not having. So

887
00:53:10,680 --> 00:53:14,320
Speaker 9: they seeking for more sex, trying to find them more connection,

888
00:53:15,120 --> 00:53:19,360
Speaker 9: but they're going around it about it in the wrong way,

889
00:53:19,600 --> 00:53:20,640
Speaker 9: if that makes sense.

890
00:53:21,400 --> 00:53:22,239
Speaker 5: They need to.

891
00:53:22,320 --> 00:53:26,719
Speaker 9: Establish the safety in the relationship. They need to be

892
00:53:26,800 --> 00:53:30,719
Speaker 9: communicating in a different way. They need to be more curious.

893
00:53:30,800 --> 00:53:34,600
Speaker 9: They need to be having those conversations where there's space

894
00:53:34,800 --> 00:53:38,880
Speaker 9: in the relationship to have those conversations around sex and

895
00:53:38,920 --> 00:53:42,200
Speaker 9: what it means and what they want and what they.

896
00:53:42,080 --> 00:53:43,040
Speaker 2: Don't want.

897
00:53:44,400 --> 00:53:48,800
Speaker 9: In order for the true sexual intimacy to take place.

898
00:53:49,360 --> 00:53:49,839
Speaker 5: Is that a.

899
00:53:49,719 --> 00:53:53,439
Speaker 2: Conversation tracy that we usually have to have with an

900
00:53:53,480 --> 00:53:56,120
Speaker 2: expert like yourself, or is it a conversation that we're

901
00:53:56,160 --> 00:53:59,920
Speaker 2: able to start as partners at home or on our

902
00:54:00,239 --> 00:54:04,520
Speaker 2: at least before we perhaps bring in the expertise of

903
00:54:04,560 --> 00:54:06,320
Speaker 2: somebody else from outside.

904
00:54:07,520 --> 00:54:11,000
Speaker 9: Well, hopefully we can start to educate the younger generation

905
00:54:11,719 --> 00:54:15,880
Speaker 9: to start communicating a way in which that we are heard,

906
00:54:16,640 --> 00:54:21,920
Speaker 9: that we have the space to ask questions where our

907
00:54:22,000 --> 00:54:26,439
Speaker 9: questions are not considered to be where we are, where

908
00:54:26,440 --> 00:54:29,879
Speaker 9: we have adults or teachers who are able to give

909
00:54:30,040 --> 00:54:34,920
Speaker 9: us information, give young children information about sexual intimacy that

910
00:54:35,080 --> 00:54:39,160
Speaker 9: is not so scary. And so, you know, we are

911
00:54:39,200 --> 00:54:43,480
Speaker 9: told that sex the most terrible things about sexual intimacy

912
00:54:43,520 --> 00:54:47,239
Speaker 9: in terms of what to experience, what not to do,

913
00:54:47,600 --> 00:54:51,120
Speaker 9: how punishable it is, and so on. If we give

914
00:54:51,239 --> 00:54:54,080
Speaker 9: our children the right facts and we actually tell them

915
00:54:54,120 --> 00:54:58,840
Speaker 9: that sexual intimacy is actually very pleasurable and it's done

916
00:54:58,880 --> 00:55:06,520
Speaker 9: in this way, you can avoid the pitfalls of teenage

917
00:55:06,560 --> 00:55:11,920
Speaker 9: pregnancy and SDDS, HIV, all these kinds of things. We

918
00:55:12,320 --> 00:55:14,879
Speaker 9: don't hone in on all the negatives, but we hone

919
00:55:14,960 --> 00:55:16,440
Speaker 9: in on the fact that our.

920
00:55:16,320 --> 00:55:17,160
Speaker 2: Bodies are.

921
00:55:18,520 --> 00:55:22,760
Speaker 9: Vessels of pleasure and that sex is enjoyable and it's fun,

922
00:55:23,040 --> 00:55:27,160
Speaker 9: but it has to be done under certain boundaries where

923
00:55:27,320 --> 00:55:30,319
Speaker 9: where the children or the teenagers or whatever it is,

924
00:55:30,400 --> 00:55:35,840
Speaker 9: feel safe. Then we are telling them that different conversations

925
00:55:35,920 --> 00:55:39,680
Speaker 9: need to be had. So couples who are also not

926
00:55:39,760 --> 00:55:43,600
Speaker 9: so used to having conversations around sex sexuality and what

927
00:55:43,680 --> 00:55:48,040
Speaker 9: they need from each other can start having these conversations

928
00:55:48,080 --> 00:55:51,120
Speaker 9: at home without the help of a therapist, But the

929
00:55:51,719 --> 00:55:55,799
Speaker 9: right questions need to be asked, so couples who are

930
00:55:55,800 --> 00:55:58,959
Speaker 9: not used to talking about it openly, there's a way

931
00:55:58,960 --> 00:56:03,239
Speaker 9: in which we we need to The questions around the

932
00:56:03,360 --> 00:56:08,680
Speaker 9: subject need to be approached in a safe environment and

933
00:56:08,719 --> 00:56:11,719
Speaker 9: where the couples do feel as though they can talk

934
00:56:11,800 --> 00:56:15,320
Speaker 9: openly and they won't feel judged by their partners. And

935
00:56:15,960 --> 00:56:19,120
Speaker 9: and that's the kind of environment we're trying to faster.

936
00:56:19,760 --> 00:56:22,160
Speaker 2: What do you reckon or perhaps the top two questions

937
00:56:22,200 --> 00:56:25,000
Speaker 2: that couples need to be asking each other within that

938
00:56:25,520 --> 00:56:29,000
Speaker 2: you know, context, when they are trying to have more

939
00:56:29,040 --> 00:56:31,919
Speaker 2: of those conversations to spice things up in a manner

940
00:56:31,960 --> 00:56:34,960
Speaker 2: that's still respectful and as you just said, still safe

941
00:56:35,000 --> 00:56:35,440
Speaker 2: as well.

942
00:56:36,080 --> 00:56:40,960
Speaker 10: The top two questions, well, okay, that's difficult, but I'm

943
00:56:41,000 --> 00:56:44,879
Speaker 10: going to try and make it brief, something like what

944
00:56:44,920 --> 00:56:47,480
Speaker 10: do you what do you love about me?

945
00:56:49,280 --> 00:56:49,520
Speaker 2: When?

946
00:56:50,320 --> 00:56:52,719
Speaker 9: What is the what do you love about me when

947
00:56:52,880 --> 00:56:57,520
Speaker 9: I am touching you? Or what is how do you

948
00:56:57,520 --> 00:57:02,479
Speaker 9: feel safe when I'm with you? What kind of touch

949
00:57:02,560 --> 00:57:06,839
Speaker 9: would you like to receive from me? They are there

950
00:57:06,880 --> 00:57:10,080
Speaker 9: are so many questions, but it's more those kinds of

951
00:57:10,200 --> 00:57:14,120
Speaker 9: open questions where it invites conversation where if you really

952
00:57:14,160 --> 00:57:16,880
Speaker 9: ask the question, you really want to answer.

953
00:57:17,200 --> 00:57:19,840
Speaker 2: And if you're not getting the sort of reception that

954
00:57:19,920 --> 00:57:23,280
Speaker 2: you're hoping for, and it doesn't necessarily either start the

955
00:57:23,320 --> 00:57:27,600
Speaker 2: conversation or ignite the flame, you know, within the couple itself.

956
00:57:28,600 --> 00:57:31,560
Speaker 2: When there's one party at least that starts the conversation

957
00:57:31,680 --> 00:57:33,720
Speaker 2: but it's not been received the way that they want.

958
00:57:33,880 --> 00:57:36,680
Speaker 2: What's the approach then, how do you either you know,

959
00:57:36,720 --> 00:57:38,800
Speaker 2: try to find a way again to find common ground

960
00:57:38,880 --> 00:57:40,520
Speaker 2: or is it just a conversation that you just sort

961
00:57:40,520 --> 00:57:42,920
Speaker 2: of slide under the rug and keep it moving for

962
00:57:43,000 --> 00:57:44,960
Speaker 2: now just because there's discomfort.

963
00:57:46,640 --> 00:57:50,200
Speaker 9: So we definitely avoid the sliding under the rug and

964
00:57:50,240 --> 00:57:53,240
Speaker 9: hoping that things will get better. That's the time where

965
00:57:53,280 --> 00:57:58,400
Speaker 9: we start to seek intimacy coaching, such as myself, because

966
00:57:58,400 --> 00:58:04,080
Speaker 9: there's often often nine times out of ten deeper issues

967
00:58:04,360 --> 00:58:07,919
Speaker 9: that couples need to confront when it comes to being

968
00:58:08,680 --> 00:58:12,040
Speaker 9: okay with their own sexuality and with their own upbringing

969
00:58:12,120 --> 00:58:15,640
Speaker 9: around the messages that were given to them around who

970
00:58:15,720 --> 00:58:19,480
Speaker 9: they are women, particularly the messages that they were given

971
00:58:19,880 --> 00:58:22,840
Speaker 9: around sex and sexuality and how they should behave and

972
00:58:22,840 --> 00:58:27,200
Speaker 9: what's okay and what's not okay. And men as well,

973
00:58:27,640 --> 00:58:30,840
Speaker 9: you know, especially in the culture that we were living

974
00:58:30,880 --> 00:58:34,200
Speaker 9: in now, men need to know how to treat women,

975
00:58:34,320 --> 00:58:39,040
Speaker 9: what they want, how to listen, how to hear. These

976
00:58:39,080 --> 00:58:41,440
Speaker 9: are the conversations that a lot of the time couples

977
00:58:41,480 --> 00:58:43,760
Speaker 9: need to be having with the guidance of a therapist

978
00:58:43,880 --> 00:58:44,560
Speaker 9: or a counselor.

979
00:58:45,840 --> 00:58:48,400
Speaker 2: I don't know if that's an easy conversation to have.

980
00:58:49,160 --> 00:58:53,200
Speaker 2: How do we find the right intimacy coach for a

981
00:58:53,200 --> 00:58:56,480
Speaker 2: particular couple. I don't know if it's you know, one

982
00:58:56,560 --> 00:59:00,600
Speaker 2: size fits also to speak, how do we go about

983
00:59:00,640 --> 00:59:03,360
Speaker 2: finding the right person to have those conversations with and

984
00:59:03,440 --> 00:59:07,720
Speaker 2: to bring into these discussions, you know, I don't know

985
00:59:07,720 --> 00:59:09,920
Speaker 2: if there's a lot of intimacy coaches, But how do

986
00:59:10,000 --> 00:59:12,840
Speaker 2: you find the right one and a legitimate one while

987
00:59:12,880 --> 00:59:13,360
Speaker 2: you're at it?

988
00:59:14,880 --> 00:59:18,680
Speaker 9: Yeah, good, excellent question, because there's not a one size

989
00:59:18,680 --> 00:59:22,200
Speaker 9: fits all, and so my suggestion would be that you

990
00:59:22,240 --> 00:59:26,200
Speaker 9: would make an appointment with It's not just finding a psychologist,

991
00:59:26,280 --> 00:59:31,560
Speaker 9: because sometimes psychologists don't go into sexuality or look at

992
00:59:31,640 --> 00:59:35,520
Speaker 9: the sexual connection within a relationship. But it's the one

993
00:59:36,000 --> 00:59:39,360
Speaker 9: who who does look at sex, the sex and the

994
00:59:39,400 --> 00:59:43,760
Speaker 9: sexual relationship or lack thereof in a relationship. But it's

995
00:59:44,040 --> 00:59:49,040
Speaker 9: meeting with that therapist and feeling, you know, finding out

996
00:59:49,080 --> 00:59:52,840
Speaker 9: if there is some kind of trust in the relationship,

997
00:59:52,920 --> 00:59:56,600
Speaker 9: if there's safety in the relationship with this therapist. Can

998
00:59:56,640 --> 00:59:59,680
Speaker 9: I actually feel like this is a safe space for

999
00:59:59,760 --> 01:00:00,920
Speaker 9: us to grow together?

1000
01:00:02,680 --> 01:00:03,520
Speaker 5: Is the Yeah?

1001
01:00:03,720 --> 01:00:07,520
Speaker 9: Is the therapeutic space a safe space where I can

1002
01:00:07,560 --> 01:00:10,720
Speaker 9: ask questions, where I can be vulnerable with my partner

1003
01:00:11,280 --> 01:00:15,920
Speaker 9: and that will really be the foundation upon which you

1004
01:00:15,960 --> 01:00:17,960
Speaker 9: can thrive with the therapist involved.

1005
01:00:18,360 --> 01:00:21,200
Speaker 2: Yeah, Tracy, thank you so much for sharing that with

1006
01:00:21,280 --> 01:00:25,600
Speaker 2: us this evening. That's Tracy Zinman Jacobs, who's an intimacy

1007
01:00:25,600 --> 01:00:30,120
Speaker 2: and relationship coach, just maybe taking us through what it

1008
01:00:30,240 --> 01:00:32,760
Speaker 2: is that you can do as a couple to try

1009
01:00:32,880 --> 01:00:37,640
Speaker 2: and reignite that a spark between yourselves, how to have

1010
01:00:37,760 --> 01:00:40,840
Speaker 2: that important conversation and if it's not a conversation that

1011
01:00:40,880 --> 01:00:45,440
Speaker 2: you're able to have amongst yourselves, perhaps seeking the help

1012
01:00:45,640 --> 01:00:51,600
Speaker 2: of someone like Tracy Ziman Jacobs, who is an intimacy coach.

1013
01:00:53,240 --> 01:00:57,120
Speaker 1: Relaxed this summer with podcasts from your favorite shows on

1014
01:00:57,320 --> 01:01:01,800
Speaker 1: primediaplus dot com.

1015
01:01:01,840 --> 01:01:04,600
Speaker 2: Just a gentle reminder again, if you have missed any

1016
01:01:04,600 --> 01:01:08,400
Speaker 2: of the conversations that we have throughout the evening, you're

1017
01:01:08,400 --> 01:01:11,200
Speaker 2: more than welcome to find all of those. They will

1018
01:01:11,240 --> 01:01:16,120
Speaker 2: be available on the Prime Media Plus app orprimemedia plus

1019
01:01:16,400 --> 01:01:19,000
Speaker 2: dot com. All of those are up there for you.

1020
01:01:19,080 --> 01:01:22,840
Speaker 2: Please share them far and wide with whoever you think

1021
01:01:23,040 --> 01:01:26,680
Speaker 2: needs to hear them. Eight minutes to go to a

1022
01:01:26,800 --> 01:01:30,400
Speaker 2: half past we switched out just a little slightly to

1023
01:01:30,680 --> 01:01:34,000
Speaker 2: how perhaps African content creators, and we've been talking about

1024
01:01:34,480 --> 01:01:37,920
Speaker 2: content creators and you know, the social media space in

1025
01:01:37,960 --> 01:01:41,360
Speaker 2: the different conversations that we've had throughout the show. But

1026
01:01:41,400 --> 01:01:44,400
Speaker 2: the question really then becomes how the people that are

1027
01:01:44,440 --> 01:01:47,520
Speaker 2: producing the content that you get to see are making

1028
01:01:47,600 --> 01:01:50,160
Speaker 2: a buck out of it and are able to make careers,

1029
01:01:50,240 --> 01:01:53,880
Speaker 2: sustainable ones out of it. Whether it's the social media posts,

1030
01:01:53,880 --> 01:01:57,160
Speaker 2: it's podcast, it's YouTube and any other of the digital

1031
01:01:57,200 --> 01:02:01,040
Speaker 2: platforms that are available. How do they tell local stories,

1032
01:02:01,080 --> 01:02:06,600
Speaker 2: built communities reach global audiences while still benefiting from it.

1033
01:02:06,880 --> 01:02:10,480
Speaker 2: Justine Ninaba, who joins us now on the line as

1034
01:02:10,560 --> 01:02:14,280
Speaker 2: perhaps the best person to take us through this. Justine

1035
01:02:14,520 --> 01:02:20,040
Speaker 2: is the CEO of Punky Starfish a digital agency and

1036
01:02:20,120 --> 01:02:23,800
Speaker 2: she can shed a bit more insights on this. Justina,

1037
01:02:23,880 --> 01:02:25,360
Speaker 2: very good evening, Thank you so much for joining us

1038
01:02:25,360 --> 01:02:32,560
Speaker 2: on seven oh twin Kpe talk Justina, There we go,

1039
01:02:33,560 --> 01:02:38,600
Speaker 2: There we go. Hello, Yes, Justine, a very important conversation.

1040
01:02:38,680 --> 01:02:42,760
Speaker 2: Of course, content creators have also got to live on

1041
01:02:42,880 --> 01:02:46,440
Speaker 2: we behind the curve as African content creators compared to

1042
01:02:46,480 --> 01:02:49,640
Speaker 2: the rest of the world in terms of monetizing content.

1043
01:02:51,840 --> 01:02:56,080
Speaker 11: Yes, I think that, you know, content creators in general

1044
01:02:56,480 --> 01:02:58,720
Speaker 11: aren't as.

1045
01:02:59,560 --> 01:03:00,000
Speaker 2: Four things.

1046
01:03:00,400 --> 01:03:03,640
Speaker 11: Well, I'm thinking ahead as much as as content creators

1047
01:03:03,720 --> 01:03:08,520
Speaker 11: internationally are. That being said, I do think in general

1048
01:03:08,840 --> 01:03:12,800
Speaker 11: content coming out of Africa is world class. I mean,

1049
01:03:13,040 --> 01:03:16,919
Speaker 11: the content creators that are on the platforms that are

1050
01:03:17,440 --> 01:03:21,320
Speaker 11: creating content are doing it to a high level. But yes,

1051
01:03:21,400 --> 01:03:25,880
Speaker 11: there's a lot of opportunity still in how they can monetize.

1052
01:03:26,760 --> 01:03:29,120
Speaker 11: You know, I think a lot of a lot of

1053
01:03:29,160 --> 01:03:33,360
Speaker 11: content creators rely on brands for partnership, and I think

1054
01:03:33,480 --> 01:03:36,240
Speaker 11: that's where you know, there's there's a lot of other

1055
01:03:36,280 --> 01:03:40,440
Speaker 11: opportunities available to them as opposed to working with the brand.

1056
01:03:41,200 --> 01:03:44,680
Speaker 2: Perhaps maybe take us through what those other opportunities are.

1057
01:03:44,720 --> 01:03:49,439
Speaker 2: There is the brand content that you spoke about what else,

1058
01:03:49,560 --> 01:03:51,720
Speaker 2: what other opportunities are available.

1059
01:03:52,840 --> 01:03:55,960
Speaker 11: So I think there there hasn't been a lot done

1060
01:03:56,040 --> 01:04:00,880
Speaker 11: with affiliate marketing, so you know that is using your

1061
01:04:01,000 --> 01:04:06,200
Speaker 11: content to drive sales. I think there are a few

1062
01:04:06,240 --> 01:04:08,280
Speaker 11: brands in South Africa that are doing it, but not

1063
01:04:08,640 --> 01:04:12,439
Speaker 11: as big as as it is internationally. I do think

1064
01:04:12,600 --> 01:04:15,840
Speaker 11: definitely into you know, twenty twenty six, still can't believe

1065
01:04:15,880 --> 01:04:18,040
Speaker 11: I'm saying that it feels like the beginning of twenty

1066
01:04:18,080 --> 01:04:21,440
Speaker 11: twenty five, but going into twenty twenty six with you know,

1067
01:04:21,480 --> 01:04:25,560
Speaker 11: the rise of e commerce brands and companies, and people

1068
01:04:25,680 --> 01:04:28,640
Speaker 11: want to know that if I'm paying you to create content,

1069
01:04:28,840 --> 01:04:31,520
Speaker 11: it is generating X amount of sales and that can

1070
01:04:31,560 --> 01:04:33,200
Speaker 11: be done through affiliate marketing.

1071
01:04:33,880 --> 01:04:34,040
Speaker 10: You know.

1072
01:04:34,120 --> 01:04:37,400
Speaker 11: The sad reality is that we don't get nice things

1073
01:04:37,520 --> 01:04:43,120
Speaker 11: in Africa like a TikTok creator rewards program for example.

1074
01:04:43,560 --> 01:04:46,600
Speaker 11: You know, there has been limited rollout of it into Africa,

1075
01:04:46,720 --> 01:04:51,240
Speaker 11: but you know, it's not as ludicrous of an earning

1076
01:04:51,320 --> 01:04:55,800
Speaker 11: platform as it is to people in the States. So

1077
01:04:55,880 --> 01:04:59,400
Speaker 11: platform payouts are huge. You know, there's TikTok, there's YouTube.

1078
01:05:00,000 --> 01:05:03,200
Speaker 11: A lot of South African YouTubers that I don't think

1079
01:05:03,400 --> 01:05:06,800
Speaker 11: get the kind of earnings will put as much effort

1080
01:05:06,800 --> 01:05:10,920
Speaker 11: into longer form content as our international counterparts.

1081
01:05:11,920 --> 01:05:12,400
Speaker 2: UGC.

1082
01:05:13,000 --> 01:05:16,720
Speaker 11: Content creation for brands I think is a huge opportunity. So,

1083
01:05:17,240 --> 01:05:21,080
Speaker 11: you know, if you know how to grow your platform,

1084
01:05:21,320 --> 01:05:23,280
Speaker 11: you know how to do that for brands. And I

1085
01:05:23,320 --> 01:05:26,080
Speaker 11: think a lot of people want the brand to work

1086
01:05:26,120 --> 01:05:29,520
Speaker 11: with them on their own platforms, and they sometimes forget about,

1087
01:05:29,840 --> 01:05:36,880
Speaker 11: you know, creating local, authentic content for brands. I think

1088
01:05:36,880 --> 01:05:42,200
Speaker 11: that's another great way. Then merchandising and creating your own

1089
01:05:42,240 --> 01:05:49,880
Speaker 11: physical project products. One of my favorite TikTokers is Spercorcle Scrumptious.

1090
01:05:50,040 --> 01:05:53,920
Speaker 11: She's done this fantastically. She's just brought out her own

1091
01:05:54,000 --> 01:05:56,960
Speaker 11: lip gloss that she's selling. So now not only is

1092
01:05:57,000 --> 01:06:01,680
Speaker 11: she creating you know, branded content, she's also on a

1093
01:06:01,720 --> 01:06:05,520
Speaker 11: monthly basis, can be selling her own product her lip

1094
01:06:05,560 --> 01:06:10,960
Speaker 11: class is really great. Then also creating digital project products,

1095
01:06:10,960 --> 01:06:15,200
Speaker 11: and I think this is where in particular, African content

1096
01:06:15,280 --> 01:06:20,560
Speaker 11: creators aren't doing enough. We have so much knowledge and

1097
01:06:20,760 --> 01:06:24,400
Speaker 11: skill in this country and in Africa in general. You know,

1098
01:06:24,520 --> 01:06:27,560
Speaker 11: you could package that into an ebook on how to

1099
01:06:27,600 --> 01:06:32,120
Speaker 11: grow your account onto a guide for TikTok, for Instagram,

1100
01:06:32,200 --> 01:06:35,160
Speaker 11: for YouTube, building a toolkit.

1101
01:06:34,880 --> 01:06:35,800
Speaker 4: You know, is it.

1102
01:06:37,320 --> 01:06:40,680
Speaker 11: How to you know, a toolkit on the best products

1103
01:06:40,680 --> 01:06:43,280
Speaker 11: to buy with an affiliate link that you can then

1104
01:06:43,600 --> 01:06:47,360
Speaker 11: not only be selling the digital product and getting you know,

1105
01:06:47,960 --> 01:06:52,000
Speaker 11: affiliate payouts from the camera you're recommending or the phone

1106
01:06:52,040 --> 01:06:57,320
Speaker 11: you're recommending or the the ring light. And this is

1107
01:06:57,720 --> 01:06:59,560
Speaker 11: that that's something that I don't see a lot of

1108
01:06:59,800 --> 01:07:06,160
Speaker 11: creators doing. And then also courses and workshops, master classes.

1109
01:07:06,640 --> 01:07:09,560
Speaker 11: You know, this is any time that you can give

1110
01:07:09,680 --> 01:07:14,360
Speaker 11: your community access to you to learn is something that

1111
01:07:14,560 --> 01:07:20,439
Speaker 11: people who are really like bought into you online would

1112
01:07:20,520 --> 01:07:24,880
Speaker 11: pay money for. And that personal touch on how you've

1113
01:07:24,920 --> 01:07:29,320
Speaker 11: grown and sharing your skill is also really valuable. And

1114
01:07:29,360 --> 01:07:33,800
Speaker 11: then you know it's I guess coaching, coaching people how

1115
01:07:33,840 --> 01:07:38,800
Speaker 11: to grow on these platforms, how how you started, how

1116
01:07:38,800 --> 01:07:42,960
Speaker 11: you got there. Like you know, all brands want to

1117
01:07:43,040 --> 01:07:49,120
Speaker 11: have TikTok or Instagram accounts that are growing have an

1118
01:07:49,160 --> 01:07:53,320
Speaker 11: active community, but they don't always have the manpower to

1119
01:07:53,360 --> 01:07:56,880
Speaker 11: be creating content as much as somebody who can just

1120
01:07:56,920 --> 01:08:01,600
Speaker 11: pull out their phone and start documenting things. So, you know,

1121
01:08:01,720 --> 01:08:04,880
Speaker 11: giving that sort of coaching on how how you could

1122
01:08:04,920 --> 01:08:09,600
Speaker 11: run your brand Instagram or TikTok account as a personal

1123
01:08:09,640 --> 01:08:14,040
Speaker 11: account is hugely valuable. And then last one is also

1124
01:08:14,360 --> 01:08:18,160
Speaker 11: something that we don't do enough of here in Africa,

1125
01:08:18,400 --> 01:08:23,160
Speaker 11: and you know, it's one of my bugbears is memberships

1126
01:08:23,200 --> 01:08:26,240
Speaker 11: and subscriptions, you know, if you really really love a

1127
01:08:26,320 --> 01:08:31,000
Speaker 11: content creator, and I do this internationally, but there's just

1128
01:08:31,080 --> 01:08:33,720
Speaker 11: not a lot of content creators that have these platforms

1129
01:08:33,800 --> 01:08:36,400
Speaker 11: set up properly in South Africa. But you know, you

1130
01:08:36,400 --> 01:08:39,599
Speaker 11: could set up a Patreon account where once a week

1131
01:08:39,640 --> 01:08:43,560
Speaker 11: you go live with your community. They can ask you questions,

1132
01:08:43,720 --> 01:08:45,920
Speaker 11: they can connect with you one on one and they

1133
01:08:45,960 --> 01:08:48,559
Speaker 11: pay a little subscription for that, you know, and that

1134
01:08:48,680 --> 01:08:53,160
Speaker 11: starts to make the content creation side of things more sustainable.

1135
01:08:53,600 --> 01:08:55,720
Speaker 11: We all want to know what's going to land up

1136
01:08:55,720 --> 01:08:57,639
Speaker 11: in our bank account at the end of the month.

1137
01:08:58,040 --> 01:09:01,840
Speaker 11: And sadly, being a content creator, it's much like a freelancer.

1138
01:09:01,880 --> 01:09:04,759
Speaker 11: You know, you don't know if there are some months

1139
01:09:04,800 --> 01:09:07,920
Speaker 11: that you could be making huge amounts of funds and

1140
01:09:07,960 --> 01:09:10,640
Speaker 11: there's some months where you could make nothing, whereas a

1141
01:09:10,720 --> 01:09:15,280
Speaker 11: subscription or using the sort of subscription platforms are available,

1142
01:09:15,880 --> 01:09:20,480
Speaker 11: starts to make your monthly income you know, more comfortable.

1143
01:09:24,360 --> 01:09:26,080
Speaker 2: Justine, we're going to have to wrap it up there

1144
01:09:26,200 --> 01:09:29,120
Speaker 2: for the evening. Thank you so much for joining us.

1145
01:09:29,280 --> 01:09:31,840
Speaker 2: Please make sure that you're following some of those tips

1146
01:09:31,880 --> 01:09:36,040
Speaker 2: and tricks from Justine Brand endorsements. Obviously the low hanging

1147
01:09:36,080 --> 01:09:39,040
Speaker 2: fruit when it comes to content creation and monetizing on that,

1148
01:09:39,360 --> 01:09:42,719
Speaker 2: but there's also affiliate programs that you can hop onto,

1149
01:09:43,400 --> 01:09:46,320
Speaker 2: the platform payouts that are necessarily as big in South

1150
01:09:46,320 --> 01:09:50,680
Speaker 2: Africa and Africa compared to the rest of the world, merchandising,

1151
01:09:51,160 --> 01:09:55,839
Speaker 2: creating the digital product, and of course subscriptions to support

1152
01:09:56,040 --> 01:10:01,040
Speaker 2: some of the content creators who are creating local content.

1153
01:10:01,280 --> 01:10:07,439
Speaker 2: Particularly that's Justine and Ninabau, who is the CEO of

1154
01:10:09,120 --> 01:10:13,960
Speaker 2: Punky Starfish Digital Agency, speaking to us about how to

1155
01:10:14,080 --> 01:10:19,760
Speaker 2: monetize on a content creation in South Africa and Africa overall.

1156
01:10:20,560 --> 01:10:24,280
Speaker 1: If you're going away, remember to take seven two and

1157
01:10:24,560 --> 01:10:26,040
Speaker 1: Kate's up with you.

1158
01:10:26,720 --> 01:10:27,960
Speaker 9: The Pridia plus step.

1159
01:10:28,040 --> 01:10:32,920
Speaker 2: Now twenty five minutes too. Eight. We only have twenty

1160
01:10:33,000 --> 01:10:36,920
Speaker 2: five minutes left of the show. As always, it's flown

1161
01:10:37,000 --> 01:10:40,240
Speaker 2: by so quickly. I did mention earlier that if you've

1162
01:10:40,240 --> 01:10:43,160
Speaker 2: missed any of the conversations that we've had throughout the show,

1163
01:10:43,439 --> 01:10:48,160
Speaker 2: you will find the podcast versions of those conversations on

1164
01:10:48,360 --> 01:10:52,760
Speaker 2: our Prime Media plus app and Primedia plus dot com,

1165
01:10:53,040 --> 01:10:56,360
Speaker 2: so you know you are more than welcome to pop

1166
01:10:56,400 --> 01:10:59,840
Speaker 2: onto those and find the conversation that we had early

1167
01:11:00,200 --> 01:11:04,679
Speaker 2: with doctor Angelique Kulcia speaking about the health implications of vaping,

1168
01:11:05,080 --> 01:11:08,920
Speaker 2: particularly when it comes to teens. We had a conversation

1169
01:11:09,000 --> 01:11:12,240
Speaker 2: about what the law says about dishonesty in the workplace

1170
01:11:12,280 --> 01:11:14,640
Speaker 2: and whether or not at the fireable offense and what

1171
01:11:14,880 --> 01:11:17,080
Speaker 2: to do if you do find yourself in a sticky

1172
01:11:17,120 --> 01:11:20,920
Speaker 2: position with your employer at the moment. We had that

1173
01:11:20,960 --> 01:11:25,760
Speaker 2: conversation with the labor expert Kiabordi, who gave us some

1174
01:11:25,840 --> 01:11:30,920
Speaker 2: insights on those. We as always spoke about Agenda twenty

1175
01:11:31,000 --> 01:11:34,960
Speaker 2: twenty six, what needs to go into the process for

1176
01:11:35,160 --> 01:11:39,559
Speaker 2: your goal setting for the year, looking at that four

1177
01:11:39,600 --> 01:11:42,639
Speaker 2: point step that we spoke about with Judy Clippan, who's

1178
01:11:42,680 --> 01:11:46,880
Speaker 2: an author and career coach, true was the one that

1179
01:11:46,960 --> 01:11:51,439
Speaker 2: she used. And then of course, just before we wrapped

1180
01:11:51,560 --> 01:11:56,080
Speaker 2: up that six o'clock hour, we also spoke to Zintijiquo,

1181
01:11:56,160 --> 01:11:59,000
Speaker 2: who's the CEO of Consumer Goods Council of South Africa,

1182
01:11:59,000 --> 01:12:03,639
Speaker 2: about how to but a faken counterfeit product on the shelves.

1183
01:12:03,840 --> 01:12:06,960
Speaker 2: Whether we're talking about food products or we're talking about

1184
01:12:07,120 --> 01:12:13,000
Speaker 2: clothes and why exactly we've seen an upshoot of those products,

1185
01:12:13,080 --> 01:12:15,439
Speaker 2: you know, being imported into the country, and what exactly

1186
01:12:15,479 --> 01:12:18,160
Speaker 2: you can do as a consumer standing at the shelves

1187
01:12:18,400 --> 01:12:21,920
Speaker 2: trying to figure out whether or not you're buying the

1188
01:12:22,040 --> 01:12:25,000
Speaker 2: right goods or not. I think we do have some

1189
01:12:25,160 --> 01:12:28,160
Speaker 2: trust as far as possible in some of the reputable,

1190
01:12:28,240 --> 01:12:31,400
Speaker 2: the big retailers that we often go to. We have

1191
01:12:31,479 --> 01:12:33,599
Speaker 2: some trust in the fact that if they are on

1192
01:12:33,640 --> 01:12:37,559
Speaker 2: the shelves, then they've probably passed all the right, you know,

1193
01:12:38,000 --> 01:12:40,880
Speaker 2: steps in terms of getting onto the shelves. And just

1194
01:12:41,040 --> 01:12:44,880
Speaker 2: in this hour, on the first half of the show,

1195
01:12:45,120 --> 01:12:49,679
Speaker 2: on just after seven o'clock apologies, we spoke to Tracy

1196
01:12:49,800 --> 01:12:53,040
Speaker 2: zim and Jacobs, who's an intimacy and relationship coach, on

1197
01:12:53,080 --> 01:12:56,559
Speaker 2: how to spice up your relationship, especially during the festive

1198
01:12:56,560 --> 01:12:59,360
Speaker 2: now that you have some time to spare, have those

1199
01:12:59,400 --> 01:13:05,000
Speaker 2: conversations with your partners, those sometimes tough conversations. And then

1200
01:13:05,439 --> 01:13:08,080
Speaker 2: just before we took Eyewitness News headlines, we had a

1201
01:13:08,080 --> 01:13:11,400
Speaker 2: conversation as well with Justine Ninabo, who's the CEO of

1202
01:13:11,520 --> 01:13:17,120
Speaker 2: Punky staff Fish Digital Agency, about content creation and monetizing

1203
01:13:17,360 --> 01:13:20,160
Speaker 2: the content that you put out there so that it

1204
01:13:20,400 --> 01:13:24,800
Speaker 2: pays you to create content as well. And now, in

1205
01:13:24,840 --> 01:13:26,920
Speaker 2: these last twenty minutes that we have on the show,

1206
01:13:27,479 --> 01:13:30,600
Speaker 2: back by popular demand, I want to say we have

1207
01:13:31,360 --> 01:13:33,880
Speaker 2: Nom Danies Toler, who's the CEO and founder of A

1208
01:13:33,920 --> 01:13:36,320
Speaker 2: Gender Woman, coming back this time to speak to us

1209
01:13:36,400 --> 01:13:40,120
Speaker 2: about how you then create your personal brand. And I

1210
01:13:40,120 --> 01:13:42,360
Speaker 2: think it ties in quite nicely with some of the

1211
01:13:42,360 --> 01:13:46,280
Speaker 2: conversations we've had, especially with that previous one with Justine.

1212
01:13:46,680 --> 01:13:49,320
Speaker 2: You know about putting your brand out there, but how

1213
01:13:49,360 --> 01:13:53,160
Speaker 2: do you create your your personal brand? How do you

1214
01:13:53,200 --> 01:13:56,519
Speaker 2: become a personal brand? Nom Dandy, A very good evening

1215
01:13:56,520 --> 01:13:58,080
Speaker 2: to you, Thank you so much for coming back to

1216
01:13:58,080 --> 01:13:59,720
Speaker 2: sev No. Two in Kpe talk.

1217
01:14:00,360 --> 01:14:02,759
Speaker 5: Good evening, not Kanya here to this is Home.

1218
01:14:02,680 --> 01:14:09,759
Speaker 2: Now look anytime for you at this is Home please no, no, no,

1219
01:14:09,640 --> 01:14:12,479
Speaker 2: tell me why is it so important that we build

1220
01:14:12,920 --> 01:14:15,719
Speaker 2: a personal brand? And you know, how do we become

1221
01:14:15,760 --> 01:14:18,600
Speaker 2: conscious of the brand that we put out there for

1222
01:14:18,720 --> 01:14:22,760
Speaker 2: people or that we engage with, whether it's on social media,

1223
01:14:22,840 --> 01:14:24,800
Speaker 2: whether it's on the airwaves like you and I are

1224
01:14:24,800 --> 01:14:27,639
Speaker 2: doing right now, or whether it's just face to FaZe

1225
01:14:27,680 --> 01:14:30,400
Speaker 2: conversations that we have with people on a day to day.

1226
01:14:31,680 --> 01:14:35,120
Speaker 5: Frightly, I think the number one point is when you're

1227
01:14:35,120 --> 01:14:38,320
Speaker 5: thinking about personal branding is maybe let me start with

1228
01:14:38,360 --> 01:14:41,960
Speaker 5: the myth, right and the stereotides around personal branding. It

1229
01:14:42,040 --> 01:14:44,800
Speaker 5: is not about being on social media. I have to

1230
01:14:44,840 --> 01:14:48,360
Speaker 5: repeat this. A personal brand is not about a social

1231
01:14:48,400 --> 01:14:50,400
Speaker 5: media footprint. I'll come back to this if we get

1232
01:14:50,400 --> 01:14:53,080
Speaker 5: a chance. But the importance of personal branding and kine

1233
01:14:53,120 --> 01:14:55,200
Speaker 5: is we go into twenty twenty six and the years

1234
01:14:55,200 --> 01:14:57,519
Speaker 5: that are coming, is that we're seeing such a high

1235
01:14:57,600 --> 01:15:01,240
Speaker 5: rise of AI right we have when you go on YouTube,

1236
01:15:01,240 --> 01:15:04,200
Speaker 5: for instance, there's so many channels that don't have personalities

1237
01:15:04,200 --> 01:15:06,800
Speaker 5: where it's someone's voice are scened with people like Miles

1238
01:15:06,880 --> 01:15:10,559
Speaker 5: Monroe and so many other popular names that it's going

1239
01:15:10,600 --> 01:15:12,599
Speaker 5: to be very, very difficult in the future to figure

1240
01:15:12,600 --> 01:15:14,680
Speaker 5: out what is the truth from a life. It's the

1241
01:15:14,720 --> 01:15:17,320
Speaker 5: same you think about your work, what is going to

1242
01:15:17,400 --> 01:15:21,120
Speaker 5: make you exceptionally special? When you're going to have a

1243
01:15:21,200 --> 01:15:24,400
Speaker 5: world where a lot of businesses and organizations are going

1244
01:15:24,439 --> 01:15:27,920
Speaker 5: to be looking at technology for skill sets, and that

1245
01:15:28,160 --> 01:15:30,200
Speaker 5: is going to be the magic of a personal brand

1246
01:15:30,200 --> 01:15:32,479
Speaker 5: that is shown in a value proposition that is care

1247
01:15:32,920 --> 01:15:35,840
Speaker 5: around what you bring to the table. That is going

1248
01:15:35,920 --> 01:15:37,880
Speaker 5: to be the importance of personal branding when we go

1249
01:15:38,040 --> 01:15:40,679
Speaker 5: into the future, that you have a clear, unique setting

1250
01:15:40,720 --> 01:15:47,160
Speaker 5: proposition that communicates your value intrinsically to any organization, and

1251
01:15:47,200 --> 01:15:49,920
Speaker 5: you are here at every touch point that people experience you,

1252
01:15:50,320 --> 01:15:53,880
Speaker 5: that you make sure that the uskey shines through.

1253
01:15:54,840 --> 01:15:57,559
Speaker 2: Yeah, and just maybe let's start with what you were

1254
01:15:57,600 --> 01:16:00,400
Speaker 2: hoping that we maybe circle back to a little but

1255
01:16:00,520 --> 01:16:03,240
Speaker 2: that conversation about the fact that it's not just limited

1256
01:16:03,520 --> 01:16:06,560
Speaker 2: to social media, but it's those face to face conversations

1257
01:16:06,560 --> 01:16:10,360
Speaker 2: that we have with people. Why is it important for

1258
01:16:10,400 --> 01:16:14,000
Speaker 2: you to draw that distinction? Firstly, So at.

1259
01:16:13,880 --> 01:16:16,839
Speaker 5: The beginning of twenty thirty five, I launched master classes

1260
01:16:16,880 --> 01:16:20,280
Speaker 5: on personal branding. I saw an incredible uptake of those

1261
01:16:20,320 --> 01:16:22,160
Speaker 5: master classes. I went in and I wanted to do

1262
01:16:22,240 --> 01:16:24,680
Speaker 5: like one hundred tickets to sell. We ended up with

1263
01:16:24,720 --> 01:16:27,680
Speaker 5: two hundreds in eight days for Johannesburg alone. We did

1264
01:16:27,720 --> 01:16:32,000
Speaker 5: the same Durban and Cape Town, and then we launched coaching. Personally,

1265
01:16:32,040 --> 01:16:35,479
Speaker 5: I've been coaching people who are founders and corporate working women,

1266
01:16:35,560 --> 01:16:38,880
Speaker 5: particularly on personal branding. And one of the things that

1267
01:16:39,040 --> 01:16:40,880
Speaker 5: I've seen is that people think that you have to

1268
01:16:40,880 --> 01:16:43,320
Speaker 5: be on social media to build a personal brand. Social

1269
01:16:43,360 --> 01:16:46,240
Speaker 5: media is not a brand, it is a platform. It

1270
01:16:46,400 --> 01:16:49,519
Speaker 5: is a place where you go and communicate your brand.

1271
01:16:49,920 --> 01:16:52,200
Speaker 5: Sometimes I have people coming into the coaching sessions saying

1272
01:16:52,200 --> 01:16:54,120
Speaker 5: I don't want to be on Instagram, and I say,

1273
01:16:54,160 --> 01:16:56,280
Speaker 5: I don't know. It will be determined by where your

1274
01:16:56,280 --> 01:16:58,639
Speaker 5: audience is and what you want to say. For instance,

1275
01:16:58,640 --> 01:17:01,080
Speaker 5: a lot of corporate working people honestly don't need to

1276
01:17:01,120 --> 01:17:03,080
Speaker 5: be honest at them unless they're doing it for fun

1277
01:17:03,120 --> 01:17:06,320
Speaker 5: and they want to share their private moments with their families.

1278
01:17:06,560 --> 01:17:09,200
Speaker 5: But most of the opportunities that they want to market

1279
01:17:09,320 --> 01:17:12,000
Speaker 5: to they want to market their personal brands to a

1280
01:17:12,120 --> 01:17:14,840
Speaker 5: probably on a platform like LinkedIn. So I want to

1281
01:17:14,880 --> 01:17:17,679
Speaker 5: make a kid station for anyone who saves anxiety around

1282
01:17:17,920 --> 01:17:21,040
Speaker 5: building a personal brand thinking that number one, they have

1283
01:17:21,120 --> 01:17:24,320
Speaker 5: to create visibility for everyone and number two that they

1284
01:17:24,360 --> 01:17:26,599
Speaker 5: have to be on social media. One of the tasks

1285
01:17:26,640 --> 01:17:30,959
Speaker 5: that I go on with my personal brand coaching clients

1286
01:17:31,479 --> 01:17:34,759
Speaker 5: is who is your target audience? If your boss, for instance,

1287
01:17:34,800 --> 01:17:37,680
Speaker 5: is your target audience, and you're very clear around you

1288
01:17:37,760 --> 01:17:39,960
Speaker 5: want to get a promotion, then the person you need

1289
01:17:40,040 --> 01:17:42,280
Speaker 5: to target is your boss, and you need to think

1290
01:17:42,320 --> 01:17:46,439
Speaker 5: about all the places where they're consuming data, particularly around

1291
01:17:46,479 --> 01:17:49,400
Speaker 5: work or even about you, and you position yourself for

1292
01:17:49,520 --> 01:17:52,760
Speaker 5: visibility on those platforms. So it's not about being on

1293
01:17:52,840 --> 01:17:55,960
Speaker 5: every platform. It's about being clear about who your target

1294
01:17:55,960 --> 01:17:58,719
Speaker 5: audience is, what you want to say, what they determine

1295
01:17:58,720 --> 01:18:01,960
Speaker 5: its value, and what the outcome you want is and

1296
01:18:02,080 --> 01:18:04,960
Speaker 5: where you then start to have that conversation so that

1297
01:18:05,040 --> 01:18:06,760
Speaker 5: you have the visibility that you want to have.

1298
01:18:07,280 --> 01:18:09,560
Speaker 2: When you do have a strong personal brand, what is

1299
01:18:09,600 --> 01:18:13,519
Speaker 2: the impact for whether you're looking at your career growth,

1300
01:18:13,560 --> 01:18:17,320
Speaker 2: whether you're looking at business opportunities, or even you're earning potential,

1301
01:18:17,800 --> 01:18:21,479
Speaker 2: what's the impact of a really good, strong personal brand.

1302
01:18:22,560 --> 01:18:24,519
Speaker 5: I think, like any brand, not Pania, it's about being

1303
01:18:24,560 --> 01:18:26,880
Speaker 5: top of mind and not just being top of mind,

1304
01:18:26,960 --> 01:18:30,160
Speaker 5: having consistency around the experience that people have of you.

1305
01:18:30,560 --> 01:18:32,720
Speaker 5: So when you think about brands that are strong, it's

1306
01:18:32,720 --> 01:18:35,479
Speaker 5: say Coca Cola, for instance, because personal branding and proper

1307
01:18:35,560 --> 01:18:38,479
Speaker 5: branding are similar but not the same, right, So when

1308
01:18:38,520 --> 01:18:40,720
Speaker 5: you think about Coca Cola and the promise that they

1309
01:18:40,760 --> 01:18:43,280
Speaker 5: make to you, it's around refreshment. Most of the time,

1310
01:18:43,320 --> 01:18:45,559
Speaker 5: when you think about grabbing a coke is because you

1311
01:18:45,640 --> 01:18:48,639
Speaker 5: are thirsty you should be grabbing water maybe, but top

1312
01:18:48,680 --> 01:18:51,800
Speaker 5: of mind, you're thinking I need refreshment. And that's the

1313
01:18:51,880 --> 01:18:54,880
Speaker 5: promise that they're going to deliver on. That makes a

1314
01:18:55,040 --> 01:18:59,160
Speaker 5: strong brand. When people think about you, what do they

1315
01:18:59,200 --> 01:19:02,200
Speaker 5: believe the outcome is going to be of having an

1316
01:19:02,240 --> 01:19:06,400
Speaker 5: experience with you. Consistent delivery on that promise is what

1317
01:19:06,520 --> 01:19:09,639
Speaker 5: makes you a strong personal brand in the workplace. For instance,

1318
01:19:09,880 --> 01:19:12,719
Speaker 5: if you decide I want to be a reliable person,

1319
01:19:12,800 --> 01:19:14,559
Speaker 5: I want to be the person they think about first

1320
01:19:14,880 --> 01:19:17,639
Speaker 5: when they think about problem solving. Whether there's a detriment

1321
01:19:17,760 --> 01:19:19,720
Speaker 5: to that or they are positives to that, let's just

1322
01:19:19,760 --> 01:19:23,519
Speaker 5: say that the statement that your personal brand delivers on.

1323
01:19:23,920 --> 01:19:25,840
Speaker 5: Then what you go out and set out to do

1324
01:19:26,320 --> 01:19:28,320
Speaker 5: is that your top of mind every time is a

1325
01:19:28,320 --> 01:19:30,479
Speaker 5: problem that needs to be solved, and then you start

1326
01:19:30,520 --> 01:19:33,439
Speaker 5: to determine how does that get you to the ranking

1327
01:19:33,560 --> 01:19:36,400
Speaker 5: in a professional setting that you want. It doesn't have

1328
01:19:36,439 --> 01:19:38,400
Speaker 5: to be the same for everyone, but you have to

1329
01:19:38,400 --> 01:19:41,120
Speaker 5: have a clear statement that says this is the outcome

1330
01:19:41,439 --> 01:19:43,920
Speaker 5: that people are going to have when they experience me,

1331
01:19:44,320 --> 01:19:47,040
Speaker 5: and what you then do is build your behavior around

1332
01:19:47,360 --> 01:19:51,120
Speaker 5: delivering on that outcome consistently, then your brand is strong.

1333
01:19:51,200 --> 01:19:53,640
Speaker 5: For whatever the reason is. You have to have that

1334
01:19:53,720 --> 01:19:56,760
Speaker 5: statement and you need to deliver on that statement consistently.

1335
01:19:57,400 --> 01:20:00,160
Speaker 2: Early and Lon Deny we had a conversation about setting

1336
01:20:00,240 --> 01:20:02,599
Speaker 2: goals for twenty twenty six. So when you look at

1337
01:20:02,600 --> 01:20:06,080
Speaker 2: some of the goals, whether it's in your personal capacity

1338
01:20:06,600 --> 01:20:09,320
Speaker 2: or within your professional space, when you look at some

1339
01:20:09,360 --> 01:20:11,559
Speaker 2: of the goals that you've set, how does that then

1340
01:20:11,680 --> 01:20:14,439
Speaker 2: play into the personal brand that you have or that

1341
01:20:14,520 --> 01:20:17,519
Speaker 2: you're trying to create or vice versa. Really, how does

1342
01:20:17,560 --> 01:20:18,840
Speaker 2: which one play into the other.

1343
01:20:20,600 --> 01:20:23,360
Speaker 5: There's an exercise that I take my clients through when

1344
01:20:24,760 --> 01:20:27,280
Speaker 5: I do master parties and workshops that I do workshops

1345
01:20:27,320 --> 01:20:30,839
Speaker 5: also for corporate organizations, and I've worked with so many BMW,

1346
01:20:31,000 --> 01:20:33,680
Speaker 5: Laurel my Way, et cetera. One of the things I

1347
01:20:33,800 --> 01:20:38,000
Speaker 5: say is, think about the three terms that you want

1348
01:20:38,040 --> 01:20:41,240
Speaker 5: people to consistently say when they talk about you. Right,

1349
01:20:41,320 --> 01:20:43,360
Speaker 5: you're not in the room someone is talking about you,

1350
01:20:43,760 --> 01:20:46,360
Speaker 5: I'll tell you mine, for instance, mine is once, the

1351
01:20:46,400 --> 01:20:48,759
Speaker 5: second one is excellent, and the good one is intention.

1352
01:20:49,240 --> 01:20:52,040
Speaker 5: And every single time I hear people talking about me

1353
01:20:52,200 --> 01:20:55,080
Speaker 5: and those needs come up, it means I'm doing right

1354
01:20:55,120 --> 01:20:57,479
Speaker 5: when it comes to how I'm showing up as a

1355
01:20:57,600 --> 01:21:00,559
Speaker 5: personal brand. So for every single person, you have to

1356
01:21:00,640 --> 01:21:03,840
Speaker 5: determine what those few words are for yourself, and those

1357
01:21:03,880 --> 01:21:05,680
Speaker 5: words are going to be linked to the outcome that

1358
01:21:05,760 --> 01:21:08,400
Speaker 5: you want in terms of success for yourself, and you

1359
01:21:08,439 --> 01:21:10,680
Speaker 5: can deal and lit my test where you go to

1360
01:21:10,800 --> 01:21:12,400
Speaker 5: just five people who are close to you and you

1361
01:21:12,479 --> 01:21:14,679
Speaker 5: ask them the same thing, what are the three words

1362
01:21:14,720 --> 01:21:17,519
Speaker 5: that you would describe You would use in describing means

1363
01:21:17,920 --> 01:21:20,680
Speaker 5: When you look at what your ambitions are and what

1364
01:21:20,760 --> 01:21:23,559
Speaker 5: those words are, you start to determine if you are

1365
01:21:23,600 --> 01:21:25,719
Speaker 5: doing the right things that get you to the place

1366
01:21:25,760 --> 01:21:27,760
Speaker 5: where you want to go. So even as you go

1367
01:21:27,800 --> 01:21:30,280
Speaker 5: into twenty twenty six, go into twenty twenty six with

1368
01:21:30,400 --> 01:21:33,400
Speaker 5: those three words and don't do more than three. Try

1369
01:21:33,439 --> 01:21:35,400
Speaker 5: as much as you can to limit it to only

1370
01:21:35,439 --> 01:21:38,880
Speaker 5: three words. And as the year begins, ask five people

1371
01:21:38,880 --> 01:21:40,760
Speaker 5: who are close to you, people don't like you, people

1372
01:21:40,800 --> 01:21:42,720
Speaker 5: who don't like you, people who have internecy with you,

1373
01:21:42,760 --> 01:21:44,960
Speaker 5: people who don't have internecy with you, but just people

1374
01:21:44,960 --> 01:21:47,240
Speaker 5: who get to experience you. What are their three words

1375
01:21:47,280 --> 01:21:49,599
Speaker 5: when they think about describing you, And start to set

1376
01:21:49,640 --> 01:21:51,920
Speaker 5: your goals around what will get you to a place

1377
01:21:52,000 --> 01:21:54,599
Speaker 5: where the three words that you want to be described

1378
01:21:54,680 --> 01:21:57,080
Speaker 5: as are the three words that people give you back

1379
01:21:57,200 --> 01:21:59,800
Speaker 5: when you ask them this question. So then the behavior,

1380
01:22:00,160 --> 01:22:01,880
Speaker 5: the habits, and whatever it is that you're going to

1381
01:22:01,880 --> 01:22:04,559
Speaker 5: be building for the year, you make sure that they

1382
01:22:04,640 --> 01:22:06,760
Speaker 5: believe that outcome for you when you get to the

1383
01:22:06,840 --> 01:22:09,800
Speaker 5: middle of the year or whatever your goal timeline is

1384
01:22:09,840 --> 01:22:10,280
Speaker 5: going to be.

1385
01:22:10,720 --> 01:22:13,880
Speaker 2: Yeah, and we are when we are reflecting on building

1386
01:22:13,960 --> 01:22:16,040
Speaker 2: that personal brand, what do you reckon on some of

1387
01:22:16,080 --> 01:22:18,760
Speaker 2: the biggest mistakes that you've seen people make when they

1388
01:22:18,760 --> 01:22:21,679
Speaker 2: are trying to build it or manage their personal brands,

1389
01:22:21,680 --> 01:22:24,800
Speaker 2: whether it's an established one or somebody who's only now

1390
01:22:24,880 --> 01:22:27,479
Speaker 2: thinking about what that brand needs to look like.

1391
01:22:29,400 --> 01:22:32,639
Speaker 5: That's an interesting question. I often don't think in that direction,

1392
01:22:32,760 --> 01:22:34,920
Speaker 5: but it's a good thing for people to be able

1393
01:22:35,000 --> 01:22:37,040
Speaker 5: to determine what it is that they need to not

1394
01:22:37,160 --> 01:22:39,639
Speaker 5: be doing. And I think one of the things, particularly

1395
01:22:39,680 --> 01:22:41,920
Speaker 5: even as you think about goal setting, is just doing

1396
01:22:41,960 --> 01:22:44,640
Speaker 5: too much, no kind of You can't set twenty goals

1397
01:22:44,680 --> 01:22:47,160
Speaker 5: for twenty twenty six. You have to figure out what

1398
01:22:47,160 --> 01:22:49,920
Speaker 5: your rhythm is when it comes to your capacity and

1399
01:22:50,000 --> 01:22:53,240
Speaker 5: when you think about personal brand building as well, it's

1400
01:22:53,280 --> 01:22:55,200
Speaker 5: a long game. There are going to be things that

1401
01:22:55,280 --> 01:22:57,280
Speaker 5: you'll be able to achieve in twenty twenty six, twenty

1402
01:22:57,280 --> 01:23:00,080
Speaker 5: twenty seven, twenty twenty eight, twenty nine, and thirty. And

1403
01:23:00,120 --> 01:23:01,760
Speaker 5: I know it can so overwhelming to think of your

1404
01:23:01,800 --> 01:23:04,160
Speaker 5: life in a five year span, And if that's what

1405
01:23:04,240 --> 01:23:06,599
Speaker 5: it feels that for yourself, I want to encourage you

1406
01:23:06,880 --> 01:23:10,560
Speaker 5: to just set one goal for the next three months.

1407
01:23:10,720 --> 01:23:12,680
Speaker 5: I know it sounds like it's little, but once you

1408
01:23:12,720 --> 01:23:15,160
Speaker 5: get into it, you start to realize how much it

1409
01:23:15,240 --> 01:23:17,560
Speaker 5: takes to actually show up consistently.

1410
01:23:17,920 --> 01:23:18,880
Speaker 4: So let's say if.

1411
01:23:18,720 --> 01:23:20,320
Speaker 5: The one goal I want to set it for the

1412
01:23:20,360 --> 01:23:23,120
Speaker 5: next three months around my personal brand is that people

1413
01:23:23,160 --> 01:23:25,000
Speaker 5: start to think of me as a person that shows

1414
01:23:25,040 --> 01:23:27,240
Speaker 5: up in an excellent way, then what I start to

1415
01:23:27,280 --> 01:23:29,840
Speaker 5: determine is where at the touch points where people are

1416
01:23:29,880 --> 01:23:35,920
Speaker 5: experiencing me networking situations, work environments, friendships, social media. If

1417
01:23:35,920 --> 01:23:38,120
Speaker 5: you're going to be on social media, what is it

1418
01:23:38,160 --> 01:23:40,880
Speaker 5: going to take for people to say she shows up

1419
01:23:40,880 --> 01:23:43,320
Speaker 5: in an excellent manner? I'll tell you. In my personal capacity.

1420
01:23:43,320 --> 01:23:45,760
Speaker 5: For twenty twenty five, for instance, one of the things

1421
01:23:45,800 --> 01:23:47,800
Speaker 5: I set out to do was I'm not going to

1422
01:23:47,840 --> 01:23:50,320
Speaker 5: have a lot of posts on my social media, but

1423
01:23:50,439 --> 01:23:53,679
Speaker 5: whenever I post, it was going to be an excellent post.

1424
01:23:54,000 --> 01:23:57,600
Speaker 5: And yes, someone can say that goes against authenticity, but

1425
01:23:57,680 --> 01:24:01,000
Speaker 5: that only matters if authenticity is one my words. If

1426
01:24:01,040 --> 01:24:03,599
Speaker 5: authenticity is not one of my words and excellence is,

1427
01:24:03,720 --> 01:24:05,720
Speaker 5: then I'm going to show up once a month and

1428
01:24:05,760 --> 01:24:08,040
Speaker 5: it's going to be the most beautiful post, the most

1429
01:24:08,040 --> 01:24:11,439
Speaker 5: curative post, with a clear cull to action. And if

1430
01:24:11,479 --> 01:24:14,200
Speaker 5: authenticity is yours, then you have a different objective that

1431
01:24:14,280 --> 01:24:16,479
Speaker 5: you want to reach. So I just want to say,

1432
01:24:16,800 --> 01:24:19,559
Speaker 5: choose one word for the next three months, choose behavior

1433
01:24:19,600 --> 01:24:22,400
Speaker 5: and activity that's going to support that word, and set

1434
01:24:22,439 --> 01:24:25,120
Speaker 5: out to make that a goal that you achieve by much.

1435
01:24:26,320 --> 01:24:29,519
Speaker 2: You made quite an interesting point about platforms and how

1436
01:24:29,600 --> 01:24:34,280
Speaker 2: you go about figuring out where your audience is and

1437
01:24:34,320 --> 01:24:39,240
Speaker 2: how that's geared too. Does that matter based on what

1438
01:24:39,439 --> 01:24:42,120
Speaker 2: filled you're in or does it really depend on what

1439
01:24:42,240 --> 01:24:44,559
Speaker 2: it is that you're hoping to achieve. So when you're

1440
01:24:44,600 --> 01:24:48,040
Speaker 2: speaking about your audience reach, how do you figure that

1441
01:24:48,200 --> 01:24:52,080
Speaker 2: out and how do you then set forward trying to

1442
01:24:52,280 --> 01:24:53,799
Speaker 2: reach that particular audience.

1443
01:24:55,000 --> 01:24:58,439
Speaker 5: Platforms are about audiences going through Once you figure out

1444
01:24:58,600 --> 01:25:01,479
Speaker 5: your audience is I have to determine where they are

1445
01:25:01,800 --> 01:25:04,240
Speaker 5: right and I'm going to go back to corporate working

1446
01:25:04,240 --> 01:25:07,360
Speaker 5: spaces because I feel like a lot of particularly I

1447
01:25:07,400 --> 01:25:10,599
Speaker 5: work with women who I in corporate working spaces, feel

1448
01:25:10,680 --> 01:25:13,200
Speaker 5: like social media is not for them. So for me,

1449
01:25:13,320 --> 01:25:17,080
Speaker 5: for instance, because I work with women who are founders

1450
01:25:17,160 --> 01:25:19,400
Speaker 5: and who are in corporate working spaces, I know a

1451
01:25:19,400 --> 01:25:22,559
Speaker 5: lot of women on Instagram, I also understand what they value.

1452
01:25:22,600 --> 01:25:25,240
Speaker 5: I also understand what they determine as excellence. This is

1453
01:25:25,280 --> 01:25:28,120
Speaker 5: the background work that I've done to better understand how

1454
01:25:28,120 --> 01:25:30,880
Speaker 5: to position myself for them. So when I speak about

1455
01:25:30,920 --> 01:25:33,920
Speaker 5: personal branding, I know what they believe a good personal

1456
01:25:33,960 --> 01:25:36,240
Speaker 5: brand looks like. And I show up in that manner

1457
01:25:36,479 --> 01:25:39,800
Speaker 5: and that's how I convert. So it filters through to

1458
01:25:39,840 --> 01:25:42,920
Speaker 5: my retail space. So if I'm thinking I want to

1459
01:25:42,960 --> 01:25:45,240
Speaker 5: show up, I want to use fashion, there is a

1460
01:25:45,320 --> 01:25:47,600
Speaker 5: channel for me that's in the retail space where I

1461
01:25:47,640 --> 01:25:50,040
Speaker 5: can pull some of the clothing that is there bring

1462
01:25:50,080 --> 01:25:53,200
Speaker 5: it into my personal branding narrative. But for instance, if

1463
01:25:53,280 --> 01:25:55,320
Speaker 5: you are a woman who wants to climb up the

1464
01:25:55,320 --> 01:25:58,760
Speaker 5: corporate letter and you are speaking to someone who is

1465
01:25:58,800 --> 01:26:02,439
Speaker 5: looking at how do you think about leadership, How do

1466
01:26:02,520 --> 01:26:05,719
Speaker 5: you think about the brand that you work for. Those

1467
01:26:05,720 --> 01:26:08,479
Speaker 5: people are mostly speaking on LinkedIn, so it might not

1468
01:26:08,520 --> 01:26:11,679
Speaker 5: benefit too much to be on Instagram unless it's something

1469
01:26:11,680 --> 01:26:14,160
Speaker 5: that you really like. But the voice that you want

1470
01:26:14,200 --> 01:26:17,160
Speaker 5: to build and establish might be more prominent on a

1471
01:26:17,200 --> 01:26:19,760
Speaker 5: platform like LinkedIn, and then for that reason you want

1472
01:26:19,800 --> 01:26:22,240
Speaker 5: to make sure you utilize that to the best of

1473
01:26:22,280 --> 01:26:25,479
Speaker 5: your ability. You have to determine who your audience is.

1474
01:26:25,720 --> 01:26:28,040
Speaker 5: You have to understand what the value proposition that you

1475
01:26:28,080 --> 01:26:30,439
Speaker 5: want to deliver is. Then you have to find the

1476
01:26:30,479 --> 01:26:33,040
Speaker 5: platform that's going to give you the space to be

1477
01:26:33,200 --> 01:26:35,680
Speaker 5: able to do that in the best of your ability.

1478
01:26:36,080 --> 01:26:38,320
Speaker 2: Yeah, if you're just joining us now, we're speaking to

1479
01:26:38,360 --> 01:26:40,880
Speaker 2: Nomdnis Toiler, who's the CEO and founder of a Gender

1480
01:26:40,920 --> 01:26:43,160
Speaker 2: Woman here on sev No. Two and cape talk just

1481
01:26:43,320 --> 01:26:47,680
Speaker 2: looking at how to invest in your personal brand, not

1482
01:26:47,760 --> 01:26:50,040
Speaker 2: just going into twenty twenty six, but I think just

1483
01:26:50,080 --> 01:26:54,400
Speaker 2: as a general exercise for the sake of longevity and

1484
01:26:54,439 --> 01:26:57,640
Speaker 2: whatever it is that you hope to achieve. Please, the

1485
01:26:57,680 --> 01:27:00,200
Speaker 2: tips that Nom Dani has been giving us so far

1486
01:27:00,439 --> 01:27:05,120
Speaker 2: are I think so fundamental in building that personal brand.

1487
01:27:05,439 --> 01:27:07,920
Speaker 2: If you do have a question, maybe one or two

1488
01:27:08,000 --> 01:27:11,120
Speaker 2: for Normdanny. You're more than welcome to post as to

1489
01:27:11,240 --> 01:27:13,599
Speaker 2: us on seven two seven oh two one seven oh two.

1490
01:27:13,600 --> 01:27:15,799
Speaker 2: That's our whatsapup line. You can drop us a text

1491
01:27:15,920 --> 01:27:18,719
Speaker 2: or a voice note. They pay nom Denny big backs

1492
01:27:19,000 --> 01:27:21,920
Speaker 2: to give us some of the insights that she's giving us.

1493
01:27:22,240 --> 01:27:25,080
Speaker 2: In just a moment, we'll come back to Nom Danny two.

1494
01:27:25,160 --> 01:27:29,720
Speaker 2: Perhaps get a step by step guide I guess on

1495
01:27:29,800 --> 01:27:32,720
Speaker 2: how to build that and how to maintain that brand.

1496
01:27:32,960 --> 01:27:37,280
Speaker 3: Celebrating summer on seven two and skate talk.

1497
01:27:38,240 --> 01:27:39,720
Speaker 2: Six minutes to go to the top of the hour.

1498
01:27:39,800 --> 01:27:42,639
Speaker 2: Nomdanneystyler is still with us. She's the CEO and founder

1499
01:27:42,680 --> 01:27:45,840
Speaker 2: of a Gender Woman NOM Denny, thanks again still for

1500
01:27:45,960 --> 01:27:49,880
Speaker 2: being with us. How do I know that my personal

1501
01:27:50,000 --> 01:27:53,519
Speaker 2: brand is impactful in whatever it is that I've set

1502
01:27:53,520 --> 01:27:53,920
Speaker 2: out to do?

1503
01:27:54,000 --> 01:27:57,080
Speaker 5: How do I measure that the same way that you

1504
01:27:57,200 --> 01:27:59,360
Speaker 5: measure in the goal? Are you getting the results that

1505
01:27:59,400 --> 01:28:03,880
Speaker 5: you want? And I think this is fundamental in going

1506
01:28:03,920 --> 01:28:06,840
Speaker 5: into the conversation of goal setting. But the importance of

1507
01:28:06,840 --> 01:28:10,000
Speaker 5: goal setting is that it becomes your KPI without a

1508
01:28:10,040 --> 01:28:14,400
Speaker 5: care goal that is smart right, that is specific, that

1509
01:28:14,560 --> 01:28:18,600
Speaker 5: is measurable that you can articulate that it has a timeline,

1510
01:28:18,920 --> 01:28:20,720
Speaker 5: you're not going to be able to measure if you're

1511
01:28:20,720 --> 01:28:23,439
Speaker 5: effective or not. Then, as you young people call it,

1512
01:28:23,479 --> 01:28:26,000
Speaker 5: you're just doing it for vibes. You have to be

1513
01:28:26,120 --> 01:28:29,240
Speaker 5: clear about what success looks like in order to be

1514
01:28:29,280 --> 01:28:32,040
Speaker 5: able to determine whether you're successful. It's the same thing

1515
01:28:32,080 --> 01:28:34,479
Speaker 5: with that management. If you're saying you want to be

1516
01:28:34,560 --> 01:28:36,559
Speaker 5: able to get out of debt, you have to be

1517
01:28:36,600 --> 01:28:38,880
Speaker 5: able to know how much you have so that you

1518
01:28:38,920 --> 01:28:41,600
Speaker 5: know that you're out of it. It's very, very important

1519
01:28:41,880 --> 01:28:44,360
Speaker 5: to be very clear about what success is going to

1520
01:28:44,360 --> 01:28:46,760
Speaker 5: look like and the timeline that's going to get you there.

1521
01:28:47,600 --> 01:28:50,560
Speaker 2: And in an instance where you feel it's not necessarily

1522
01:28:50,600 --> 01:28:54,200
Speaker 2: being impactful and you think it may be time to rebrand,

1523
01:28:54,760 --> 01:28:57,439
Speaker 2: how do you work through that? How do you either

1524
01:28:57,720 --> 01:29:00,840
Speaker 2: whether it's an issue of impact and you don't think

1525
01:29:00,880 --> 01:29:04,880
Speaker 2: it's being impactful, or you're having to rebuild reposition your

1526
01:29:04,960 --> 01:29:09,080
Speaker 2: personal brand, whether after a setback or a career change

1527
01:29:09,400 --> 01:29:14,120
Speaker 2: or this controversy, how do you rebrand after setting out

1528
01:29:14,240 --> 01:29:15,760
Speaker 2: what your personal brand is.

1529
01:29:16,960 --> 01:29:18,719
Speaker 5: I want to say you need to just get onto

1530
01:29:18,760 --> 01:29:21,120
Speaker 5: my coaching sessions. That's one of the things that you

1531
01:29:21,160 --> 01:29:23,640
Speaker 5: can do. But outside of that, you have to go

1532
01:29:23,680 --> 01:29:25,920
Speaker 5: back to the drawing board and maybe I can share

1533
01:29:26,200 --> 01:29:28,559
Speaker 5: some of the steps that you can go into which

1534
01:29:28,640 --> 01:29:32,080
Speaker 5: I take people through when I do do coaching sessions.

1535
01:29:32,080 --> 01:29:34,720
Speaker 5: So I offer ten sessions when after I've done a

1536
01:29:34,760 --> 01:29:37,120
Speaker 5: discovery call, because I always want to get a sense

1537
01:29:37,200 --> 01:29:40,360
Speaker 5: of are you looking for what I can help you with?

1538
01:29:40,600 --> 01:29:42,680
Speaker 5: And after discovery call, if I feel like maybe it's

1539
01:29:42,680 --> 01:29:45,040
Speaker 5: not personal branding that you need, or maybe there isn't

1540
01:29:45,080 --> 01:29:47,360
Speaker 5: an alignment in values and you're looking for something different

1541
01:29:47,360 --> 01:29:49,920
Speaker 5: than I, don't continue. But if I do continue, one

1542
01:29:49,960 --> 01:29:53,360
Speaker 5: of the first steps I start with is determining your why.

1543
01:29:53,600 --> 01:29:55,639
Speaker 5: It's going into your golden circle. So if I've got

1544
01:29:55,720 --> 01:29:59,320
Speaker 5: two sessions, we explore your why. What is it that

1545
01:29:59,360 --> 01:30:02,200
Speaker 5: you want? Why do you want to build a personal brand?

1546
01:30:02,240 --> 01:30:04,200
Speaker 5: That's the best way to see in it. Why do

1547
01:30:04,240 --> 01:30:06,360
Speaker 5: you want to build a personal brand? And again, I

1548
01:30:06,439 --> 01:30:11,479
Speaker 5: want to use a corporate working woman example, right, so

1549
01:30:12,120 --> 01:30:14,559
Speaker 5: I want to build a personal brand because I want

1550
01:30:14,560 --> 01:30:17,880
Speaker 5: to create visibility in front of let's say you're working

1551
01:30:17,920 --> 01:30:20,679
Speaker 5: in one department, you want to create visibility for another department.

1552
01:30:20,760 --> 01:30:22,479
Speaker 5: I'm going to use it as an example of a Lady

1553
01:30:22,560 --> 01:30:25,439
Speaker 5: World coach who was an HR and she wanted to

1554
01:30:25,520 --> 01:30:29,559
Speaker 5: get a particular promotion. So firstly, you know that the

1555
01:30:29,600 --> 01:30:31,760
Speaker 5: person with your target audience is the person that has

1556
01:30:31,800 --> 01:30:34,559
Speaker 5: to make the decision around that promotion. So we go

1557
01:30:34,640 --> 01:30:37,000
Speaker 5: into your wife because what your wife does is it

1558
01:30:37,040 --> 01:30:41,920
Speaker 5: helps you articulate a clear USP. So a USP is

1559
01:30:41,920 --> 01:30:44,120
Speaker 5: your unique selling proposition. Let's say for you, not Kanya,

1560
01:30:44,160 --> 01:30:48,479
Speaker 5: your wife is you are passionate about seeing young people

1561
01:30:48,600 --> 01:30:51,120
Speaker 5: move up the corporate ranks, right and you're in HR,

1562
01:30:51,439 --> 01:30:53,400
Speaker 5: So you're sitting in the best position to be able

1563
01:30:53,439 --> 01:30:57,000
Speaker 5: to assist people to better understand how to navigate the workplace.

1564
01:30:57,240 --> 01:30:59,639
Speaker 5: How does that work for you? It fulfills your mission,

1565
01:30:59,640 --> 01:31:02,599
Speaker 5: yourson mission? How does that work for the organization? You're

1566
01:31:02,640 --> 01:31:05,280
Speaker 5: going to help the organization make sure that the people

1567
01:31:05,280 --> 01:31:07,720
Speaker 5: that are in the organization are happy because you're going

1568
01:31:07,800 --> 01:31:10,439
Speaker 5: to be invested in better understanding their means. So that's

1569
01:31:10,479 --> 01:31:13,240
Speaker 5: a why that is aligned with the organizations that you're with.

1570
01:31:13,520 --> 01:31:16,960
Speaker 5: And then the how is determining what is the how

1571
01:31:17,000 --> 01:31:19,439
Speaker 5: do you do this thing uniquely? What is it that

1572
01:31:19,520 --> 01:31:21,559
Speaker 5: makes you do this thing differently from someone else. It

1573
01:31:21,600 --> 01:31:23,479
Speaker 5: could be your history, it could be your experience, it

1574
01:31:23,520 --> 01:31:25,479
Speaker 5: could be where you come from. That could be the

1575
01:31:25,520 --> 01:31:28,240
Speaker 5: reason that maybe you care about a particular demographic and

1576
01:31:28,280 --> 01:31:30,920
Speaker 5: that could align with your organization as well. The third

1577
01:31:30,960 --> 01:31:34,240
Speaker 5: part is the what right the what is then the

1578
01:31:34,320 --> 01:31:37,160
Speaker 5: actual work that you do, whether you sent within the ranking,

1579
01:31:37,200 --> 01:31:39,719
Speaker 5: are you junior, are you senior, are you middle management?

1580
01:31:39,960 --> 01:31:42,200
Speaker 5: What does it mean in terms of what you'll be

1581
01:31:42,240 --> 01:31:45,240
Speaker 5: able to move because you consider goal that you can

1582
01:31:45,280 --> 01:31:48,320
Speaker 5: only achieve if you're a senior within an organization, if

1583
01:31:48,360 --> 01:31:51,200
Speaker 5: you're a junior person in the organization, So whi our

1584
01:31:51,240 --> 01:31:55,320
Speaker 5: two sessions? We just go into determining those three answers.

1585
01:31:55,439 --> 01:31:57,439
Speaker 5: What is your why? How do you do things? And

1586
01:31:57,479 --> 01:31:59,560
Speaker 5: what is the what the second sessions and then the

1587
01:31:59,640 --> 01:32:02,000
Speaker 5: sort of audience. Who is going to move the needle

1588
01:32:02,080 --> 01:32:03,600
Speaker 5: for you? And it's the same thing you can do

1589
01:32:03,600 --> 01:32:06,040
Speaker 5: when you rebrand right, Who is going to move the

1590
01:32:06,160 --> 01:32:08,040
Speaker 5: little for you that is going to get you to

1591
01:32:08,160 --> 01:32:10,800
Speaker 5: the goal that you're setting for twenty twenty six when

1592
01:32:10,880 --> 01:32:13,240
Speaker 5: it comes to your personal brand. And then the third

1593
01:32:13,400 --> 01:32:17,360
Speaker 5: the this is four sessions now seven six is going

1594
01:32:17,439 --> 01:32:21,120
Speaker 5: into numbers, right, what is the number that we're going

1595
01:32:21,160 --> 01:32:23,519
Speaker 5: to get you to a position where you're comfortable. So

1596
01:32:23,600 --> 01:32:27,280
Speaker 5: even as you're going to negotiations for salary, determining when

1597
01:32:27,439 --> 01:32:30,320
Speaker 5: is the right time to have the conversation around getting

1598
01:32:30,360 --> 01:32:33,320
Speaker 5: a better number. When it comes to your job, I

1599
01:32:33,439 --> 01:32:35,360
Speaker 5: literally sit with you and I say, when do you,

1600
01:32:35,400 --> 01:32:37,720
Speaker 5: guys look at these numbers in the organization? Do you

1601
01:32:37,800 --> 01:32:40,519
Speaker 5: even know who can give you the data? What do

1602
01:32:40,560 --> 01:32:42,479
Speaker 5: you need to be turning in order for you to

1603
01:32:42,479 --> 01:32:44,680
Speaker 5: be comfortable? And is this position going to get you

1604
01:32:44,720 --> 01:32:46,600
Speaker 5: there or are you going to get there within the

1605
01:32:46,640 --> 01:32:49,080
Speaker 5: next three years. When we're done with that, we go

1606
01:32:49,120 --> 01:32:52,559
Speaker 5: into platforms only, so you see platforms only appear in

1607
01:32:52,680 --> 01:32:56,479
Speaker 5: sessions eight. If I'm not mistaken to then say, what's

1608
01:32:56,520 --> 01:32:59,280
Speaker 5: going to position you outside of the organization that you're

1609
01:32:59,320 --> 01:33:02,599
Speaker 5: in the authority when it comes to a person who

1610
01:33:02,680 --> 01:33:06,520
Speaker 5: can help people move from middle management to citymn management.

1611
01:33:06,800 --> 01:33:08,920
Speaker 5: And then you start figuring out what is the data

1612
01:33:08,960 --> 01:33:10,519
Speaker 5: you need to be sharing, how do you build the

1613
01:33:10,560 --> 01:33:13,360
Speaker 5: photology authority? How do you become the voice? Do you

1614
01:33:13,400 --> 01:33:16,040
Speaker 5: need to be speaking in conferences or not? So there

1615
01:33:16,120 --> 01:33:19,519
Speaker 5: is a very clear guideline that I take you through

1616
01:33:19,800 --> 01:33:22,040
Speaker 5: when it comes to building a personal brand. If you've

1617
01:33:22,040 --> 01:33:25,479
Speaker 5: never explored these things or you're thinking about rebranding because

1618
01:33:25,520 --> 01:33:28,960
Speaker 5: you're changing directions, you're changing jobs, or you just want

1619
01:33:29,000 --> 01:33:30,559
Speaker 5: to tell a different story when it comes to.

1620
01:33:30,520 --> 01:33:33,160
Speaker 2: Your personal brand, nomdnny in two seconds. Where are you

1621
01:33:33,200 --> 01:33:35,240
Speaker 2: available for people to find these resources?

1622
01:33:36,040 --> 01:33:38,160
Speaker 5: The best way to find me is on my website.

1623
01:33:38,200 --> 01:33:43,080
Speaker 5: It is www dot nom danny n O m n

1624
01:33:43,520 --> 01:33:47,160
Speaker 5: d e ni dot com. That's the place to find me.

1625
01:33:47,240 --> 01:33:49,280
Speaker 5: You have all this information that I've shared there.

1626
01:33:49,760 --> 01:33:52,559
Speaker 2: That's non Deni's totlet Nondanny. A very big thank you

1627
01:33:52,600 --> 01:33:55,080
Speaker 2: to you for sharing those insights. Always great catching up

1628
01:33:55,120 --> 01:33:58,080
Speaker 2: with you. Non Denis toilet is the CEO and founder

1629
01:33:58,160 --> 01:34:01,599
Speaker 2: of a Gender Women speaking about how to invest in

1630
01:34:01,680 --> 01:34:05,920
Speaker 2: your personal brand, whether you're rebranding or just starting from scratch.

1631
01:34:06,360 --> 01:34:10,080
Speaker 2: So that you have you know, a good value proposition,

1632
01:34:10,360 --> 01:34:13,880
Speaker 2: you're able to find the right platforms to you know,

1633
01:34:14,320 --> 01:34:17,240
Speaker 2: get out and find the audience that's that's for you,

1634
01:34:17,360 --> 01:34:19,080
Speaker 2: what makes you stand out? Those are the sort of

1635
01:34:19,080 --> 01:34:21,719
Speaker 2: conversations and the questions that you need to be asking

1636
01:34:21,760 --> 01:34:24,160
Speaker 2: yourself and what best describes you when you're not in

1637
01:34:24,200 --> 01:34:28,080
Speaker 2: a room. How do people best remember you, whether it's

1638
01:34:28,120 --> 01:34:31,680
Speaker 2: by excellence or any other word. I mean used the

1639
01:34:31,880 --> 01:34:36,720
Speaker 2: example of being called warm when she is not around. Unfortunately,

1640
01:34:36,800 --> 01:34:39,280
Speaker 2: that's the very end of today's shirts or we have

1641
01:34:39,520 --> 01:34:41,920
Speaker 2: time for a very big thank you to you as

1642
01:34:41,920 --> 01:34:44,280
Speaker 2: well for listening into all of the guests that we

1643
01:34:44,400 --> 01:34:47,560
Speaker 2: had on the show today. We do it again tomorrow.

1644
01:34:47,880 --> 01:34:51,520
Speaker 2: It's just a minute after eight o'clock. After the eyewitness

1645
01:34:51,600 --> 01:34:54,639
Speaker 2: News update, the Aubrimasango Show will begin