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Speaker 1: This is Breakfast with Bong on seven o two. Let's

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Speaker 1: walk the talk. It's a Tuesday and yet another installment

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Speaker 1: of our series on black Sheep Thinking. It's powered by

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Speaker 1: Camisa Asset Management invest differently better for investors for over

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Speaker 1: twenty years. Camisa Asset Management is a licensed FSP. It's

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Speaker 1: really all about breakthrough ideas and how often they look

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Speaker 1: wrong At first. They challenge long held assumptions and force

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Speaker 1: us to step away from the consensus, the status quo.

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Speaker 1: They test popular thinking and conviction, but over time they

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Speaker 1: reshape the world and deliver better outcomes. And that's really

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Speaker 1: what the power of black Sheep Thinking is all about,

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Speaker 1: and that's exactly what powers CAMISA Asset Management thinking ahead

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Speaker 1: unconventionally and moving away from the herd. And so today

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Speaker 1: we bring you the story of a technology you use

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Speaker 1: so frequently you probably don't even think about it. And yet,

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Speaker 1: of course, before the fourteen forty, books were rare, they

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Speaker 1: were slow to copy, and only the wealthiest of the

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Speaker 1: elites had access to them. And what that meant was

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Speaker 1: knowledge could only move as fast as those who could

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Speaker 1: write books could do it. And yet it all changed

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Speaker 1: with the unveiling of the printing Press. I want you

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Speaker 1: to listen to this report by History Hub on how

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Speaker 1: the printing press, invented by Johannes Guttenberg around fourteen forty,

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Speaker 1: transformed the way people shared information and changed the world.

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Speaker 2: The printing press revolutionized the world in the fourteen forties.

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Speaker 2: Here's why it changed everything. Invented by Johannes Gutenberg in Germany,

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Speaker 2: the printing press made it possible to mass produced books,

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Speaker 2: replacing painstaking hank The first major work printed, the Gutenberg Bible.

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Speaker 2: It brought knowledge and religion to people like never before.

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Speaker 2: The press also empowered everyday people by making books affordable,

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Speaker 2: spreading literacy, and challenging the control of information held by elites.

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Speaker 2: This invention fueled the Renaissance, Reformation and Scientific Revolution, spreading

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Speaker 2: ideas across Europe and shaping modern society.

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Speaker 1: Part of why we decided to tell you the story

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Speaker 1: of the printing press was a recent interview in The

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Speaker 1: Hidden Story behind the Printing Press. This was released earlier

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Speaker 1: this month in twenty twenty six, and again the historian

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Speaker 1: Ada Palmer speaks about the Gutenberg Press and why, in fact,

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Speaker 1: it was an invention that was necessary at the time.

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Speaker 1: In other words, It was an idea whose time had come.

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Speaker 3: People are like Gudberg was an inventor and invented a thing,

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Speaker 3: and then I had no impact. No, he was living

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Speaker 3: in the middle of a library building boom which there

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Speaker 3: was a huge demand for books that spiked. He invented

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Speaker 3: the invention in response to that cultural change. It isn't

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Speaker 3: by chance that we got the printing press in fourteen fifty.

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Speaker 3: There was a huge boom of library buildings starting in

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Speaker 3: the fourteen tens, and inventors were trying to figure out

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Speaker 3: ways to make books cheaper. They were making smaller books,

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Speaker 3: they were using paper more. They were trying to do

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Speaker 3: this paper surges before the Gutenberg moval type printing press.

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Speaker 3: So Gutenberg isn't a random genius out of nowhere. It's

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Speaker 3: at this point. It was the moment that people needed

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Speaker 3: more books, we were gonna get the invention.

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Speaker 1: But nonetheless, he was the one who combined moveable ink

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Speaker 1: and chemistry and presses used for wine and changed all

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Speaker 1: of that for printing. So sometimes progress begins with a

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Speaker 1: courage and convention and conviction to see things differently. Sometimes

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Speaker 1: it's black sheep thinking when everybody else is thinking differently.

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Speaker 1: Tune in next Tuesday for more of the story of

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Speaker 1: unconventional thinking powered by Commissa Asset Management on seven o two,