Speaker 1: Welcome to your new day. This is Early Breakfast with
Speaker 1: Africa Milani.
Speaker 2: Let's talk fitness. Now. It's seventeen minutes two five o'clock.
Speaker 2: The CEO of Revive, Mark Myerson, joins me via zoom. Now. Mark,
Speaker 2: a very good morning and welcome to the show.
Speaker 1: Good morning Africa.
Speaker 2: Let's talk about proper hydration and how it's important not
Speaker 2: only in fitness, but i'd argue more generally in management
Speaker 2: of one's body. What is hydration and what are some
Speaker 2: of the more common myths that people still believe about it.
Speaker 1: I think cardration has changed a lot in the last
Speaker 1: ten years, and it used to be something that people
Speaker 1: considered only when they had diarrhea or when they were
Speaker 1: an endurance athlete. And as you say, hydration is now
Speaker 1: much more of a lifestyle thing. And people appreciate that
Speaker 1: water alone is not what your body is made of.
Speaker 1: Your body is made of a lot of salt. You know,
Speaker 1: if you lick your sweat and if you taste blood,
Speaker 1: it's really salty. And so people understand that drinking water alone,
Speaker 1: your body needs much more than that. And these minerals
Speaker 1: that conduct electricity, sodium, potassium, magnesium are really important to
Speaker 1: the functioning of your body and your brain. And I
Speaker 1: think that's the appreciation, is that if you are underhydrated
Speaker 1: and you're only drinking water without the minerals, you're not
Speaker 1: able to optimize your body's function and your performance.
Speaker 2: And I suppose that's a key point, right because the
Speaker 2: minute one uses the word hydration, literally, the first thing
Speaker 2: that comes to mind is, let me get a glass
Speaker 2: of water and quench my thirst, because my body is
Speaker 2: in desperate need of that. What you're saying, when it
Speaker 2: comes to hydration, particularly around fitness, we require more than
Speaker 2: just a glass of water.
Speaker 1: Absolutely, there's nothing wrong with water, of course, but we
Speaker 1: must remember that the minerals that our body needs would
Speaker 1: come generally from food and from adding salt, so it
Speaker 1: doesn't need to be timed exactly with the water. But
Speaker 1: when your body loses water, it's also losing minerals, and
Speaker 1: to replace that properly, you need the minerals with the water.
Speaker 1: And so there's an appreciation that when you drink electrolytes
Speaker 1: with your water, you're getting the best performance out of
Speaker 1: your body.
Speaker 2: The formulation then of those electrolytes becomes critical, doesn't it.
Speaker 1: Exactly.
Speaker 2: Let's talk about what needs to be included or.
Speaker 1: Not, yes, exactly. The knot is also important. I think
Speaker 1: if we go back to the classic oral rehydration therapy
Speaker 1: and how that came about to be a medical grade intervention.
Speaker 1: When people had cholera, especially in the last century, there
Speaker 1: were a lot of kids that died of cholera, but
Speaker 1: they died really of dehydration. And in the nineteen hundreds
Speaker 1: the science evolved to where there was an understanding that
Speaker 1: if you drank water with salt and sugar, you could
Speaker 1: prevent death. And this simple formulation is actually a medical
Speaker 1: grade kind of thing that has saved millions and millions
Speaker 1: of lives over the last hundred, one hundred and fifty years.
Speaker 1: And so there's an understanding that water alone is not enough,
Speaker 1: especially in the context of dehydration. You know, if you
Speaker 1: go to hospital and you're dehydrated, they don't put water
Speaker 1: into your mouth, They put saline solution directly into your veins,
Speaker 1: and saline is salt water. So you know, when one
Speaker 1: considers these things, I think it's easy to appreciate that
Speaker 1: one's body needs more than just the water, and so
Speaker 1: the formulation has to have salt, and salt is sodium chloride.
Speaker 1: You need both the sodium and the chloride, and the
Speaker 1: modern hydration has usually potassium as well, and magnesium is
Speaker 1: another important mineral that is often included in the formulation.
Speaker 1: So with Revive we try and have the right ratio
Speaker 1: of the right minerals. We try and have a clean salt.
Speaker 1: We're very proud of our relationship with our ex desert
Speaker 1: salt because the sodium comes from our amazing you know,
Speaker 1: African desert and it's not tainted with processing. It doesn't
Speaker 1: have additives like anti caking agents, it doesn't have coloring.
Speaker 1: We leave out the sugar and we use stevia, which
Speaker 1: is a cleaner sweetener if I can and say that
Speaker 1: with no calories. So it's also what you don't put
Speaker 1: in the formulation that is imortant, as you alluded to.
Speaker 2: Absolutely why or let me ask this question differently, right though?
Speaker 2: What impact then does proper hydration have? One on energy,
Speaker 2: but more importantly on performance because this is a sickness
Speaker 2: related feature and people will be going out either go
Speaker 2: on a run or cycle or yoga for that matter.
Speaker 2: What will have what will have in proper hydration means
Speaker 2: for them?
Speaker 1: I think the modern appreciation and the science of hydration
Speaker 1: is teaching people that you don't have to be clinically
Speaker 1: hydrated to suffer from underperformance. You just need to be
Speaker 1: mildly under hydrated, and your performance starts to suffer and
Speaker 1: your body doesn't work in an optimum way. So there's
Speaker 1: this new appreciation that you need to be having hydration
Speaker 1: all the time. As soon as you lose, you need
Speaker 1: to replace, and you shouldn't wait until you're feeling terrible
Speaker 1: and you're confused and you're actually getting dehydrated. When you
Speaker 1: start to think about this, you're thinking about it all
Speaker 1: the time, and you're thinking about it in much smaller quantities.
Speaker 1: You know, small differences in hydration make massive difference to
Speaker 1: your performance. There's also an appreciation that your brain is
Speaker 1: of course, the nerves in your brain need electricity to
Speaker 1: fire and elect lights. Your brain is an electrical organ
Speaker 1: and so often the underperformance is in a cognitive sense.
Speaker 1: It's concentration, its coordination, it's accuracy, it's speed, and so
Speaker 1: there's all these these nuances around hydration that people are
Speaker 1: now understanding. The energy is interesting because you know, energy
Speaker 1: in the classic sense means fuel. It's like petrol, for
Speaker 1: your car and in your body that is glucose and fat,
Speaker 1: but there are also other mechanisms for energy creation and
Speaker 1: using the car analogy like the spark plug and the
Speaker 1: electrical wiring. It's all very well having fuel, but if
Speaker 1: the sparks are not coming and the electrical system isn't working,
Speaker 1: then your car isn't going anywhere. And it's a sort
Speaker 1: of similar analogy with your body.
Speaker 2: How often should one take hydration sessions like revives.
Speaker 1: Afrika. If one is living a healthy lifestyle, which means,
Speaker 1: you know, eating a low sugar diet, whole food diet,
Speaker 1: not a lot of processed food, then one sache a
Speaker 1: day with a nice amount of water is generally enough
Speaker 1: to maintain hydration and also give you the magnesium that
Speaker 1: most people are deficient. And if one is in a
Speaker 1: sporting context, then it's different because you're sweating more, you're
Speaker 1: losing more electrolytes, and then you can take a second
Speaker 1: sashe a day, but it depends how long you're exercising,
Speaker 1: and then there are other contexts. You know, a heavy
Speaker 1: night out also means you're dehydrated, and people are taking
Speaker 1: it for that. Breastfeeding moms, cancer patients, people with low
Speaker 1: blood pressure. So there's all these different situations where hydration
Speaker 1: becomes really important to think about.
Speaker 2: Dennis, not sorry, not Dennis, but Dennis waiting for me
Speaker 2: on the line. But Mark, I'm going to be directing
Speaker 2: our listeners to your website get Revive, dot co, dot za.
Speaker 2: We've spoken about sachet is of course, what is available?
Speaker 2: Do you want to expand more on the product that
Speaker 2: you've got. We had a lovely box as a team
Speaker 2: from you and your team this morning, which you appreciate
Speaker 2: very much.
Speaker 1: Really it's a pleasure the product we offer. We only
Speaker 1: do one formulation. I think a lot of supplement companies
Speaker 1: you want more and more products to sell more things
Speaker 1: to people, but we don't believe that that's necessary. People
Speaker 1: should eat real food and supplement only when necessary. So
Speaker 1: our product comes in different flavors. The variety of flavors
Speaker 1: is also important because if something doesn't taste good, people
Speaker 1: won't use it. The trick is trying to get to
Speaker 1: taste good, but not using flavors that are artificial or
Speaker 1: have harmful additives in them. And flavors are interesting because
Speaker 1: people differ wildly. You know, some people love watermelon, another
Speaker 1: person will hate watermelon. Blood orange is probably the most
Speaker 1: popular flavor. And then we have our raw, which is
Speaker 1: the very clean doesn't taste great, but it's just pure
Speaker 1: electrolytes with no flavor and no sweetness at all for
Speaker 1: the sort of hardcore health person that doesn't want any
Speaker 1: additives at all.
Speaker 2: And of course you can get all sorts of wonderful
Speaker 2: water bottles that come with that as well. Mark, thank
Speaker 2: you very much for your time this morning. Mark Maison
Speaker 2: is the CEO of Revive, talking to us about why
Speaker 2: proper hydration is important and could Chlo transform your body.
Speaker 2: You can go to get revived, dot co, dot sor
Speaker 2: ay for more details on the product.