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Speaker 1: The owners of Easy Equities the Purple Group, reporting their

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Speaker 1: group headline earnings are up by twenty one percent. They

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Speaker 1: say the number of active clients increased by nearly twenty

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Speaker 1: two percent. Charles Savage is the CEO of the Purbal Group. Charles,

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Speaker 1: Good Evening, Welcome back to the Money Show. Essentially, you

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Speaker 1: allow individuals to trade on stock exchanges literally from your phone.

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Speaker 1: The number of your clients has increased dramatically over the year.

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Speaker 1: What do you think is striving that big growth.

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Speaker 2: Evening, Stephen, I think the two factors. One is we're

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Speaker 2: getting better and better at marketing and converting the marketing

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Speaker 2: that we're doing, and it is a bit of a

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Speaker 2: snowball rolling downhill because the biggest customers come from referrals,

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Speaker 2: So the more customers we have, the more customers that arrive.

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Speaker 2: The second one is that it's interesting to note that

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Speaker 2: the more news there is around markets, the more people

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Speaker 2: pitch up to invest. And so you know, Trump has

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Speaker 2: been a catalyst for news especially and the impact on

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Speaker 2: market ever since he stepped into office. And so he's

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Speaker 2: a great he's a great marketing agent for us and

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Speaker 2: customers joining our platform.

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Speaker 1: I mean, in a way there's a sort of I mean,

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Speaker 1: people join your platform to invest and make money, but

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Speaker 1: there's a kind of gamification aspect people want to be involved.

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Speaker 1: It's also and this is the thing about trading on

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Speaker 1: stock markets, it's also incredibly interesting.

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Speaker 2: Yeah. Look, we leverage those behavioral gamification layers like Discovery

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Speaker 2: does in health and incentivize customers to you know, bring

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Speaker 2: their friends and family along and get active on the plataform,

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Speaker 2: educate themselves, and a whole lot of other things. And

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Speaker 2: you know, we have to play into those behavioral mechanics

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Speaker 2: that is the modern world. And if we didn't, we

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Speaker 2: would have less customers.

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Speaker 1: When you look at the number of customers, are there

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Speaker 1: many people of more than one account? Or is a

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Speaker 1: twenty percent increase in actual individuals? I mean, I presume

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Speaker 1: more people are doing more things on your platform, but

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Speaker 1: there are a large number of people who have an

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Speaker 1: account and then open another one.

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Speaker 2: You know, we don't count we don't double count customers.

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Speaker 2: So a single idea as a single customer, but a

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Speaker 2: single ideas you've noted, can hold multiple accounts, but we

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Speaker 2: only count them once. On average, our customers consume at

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Speaker 2: least two of our products. So if you take that

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Speaker 2: simple maths. We've got roughly two point four million account holders,

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Speaker 2: but those are held by one point two million South Africans.

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Speaker 1: Okay, you're investing in the Philippines now, I mean you

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Speaker 1: clearly think that's a good market to go for.

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Speaker 2: It's an incredible market. I mean the demographic profile of

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Speaker 2: that is. Firstly, there's one hundred and twenty million Filipinos.

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Speaker 2: Average age is twenty seven, and there is no single

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Speaker 2: competitor that makes it makes it easy or accessible for

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Speaker 2: Filipinos to invest one locally in their local stock exchange.

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Speaker 2: Although they are brokers, it's no different to what it

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Speaker 2: was like, yeah, you know, ten eleven years ago. And

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Speaker 2: then secondly, there's no one who enables them to invest

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Speaker 2: easily in foreign markets. So whilst they might be able

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Speaker 2: to invest in their local markets, there is no access

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Speaker 2: point for foreign and our foreign markets. And our partnership

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Speaker 2: with gcash gives us access to ninety million of those customers.

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Speaker 2: So g cash is the largest mobile wallet in the

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Speaker 2: regions and they are the financial fabric of that country.

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Speaker 2: Everything that a Filipino does, they use their g cash

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Speaker 2: app for everything, whether that's hailing a taxi, buying a

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Speaker 2: car and hopefully very soon in the future investing in

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Speaker 2: US shares.

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Speaker 1: I mean, clearly for you that's a massive untapped market.

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Speaker 1: Are there others that you're looking at?

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Speaker 2: For now? Our entry point to Southeast Asia is through

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Speaker 2: the Philippines and will grow based on the case study

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Speaker 2: we produce there. Here at home in Africa, our Kenya,

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Speaker 2: we're about to launch in Kenya. We have all of

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Speaker 2: the approvals, we're testing some marketing campaigns and we will

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Speaker 2: launch in the coming weeks.

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Speaker 1: If not money, your letters to shareholders a little more

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Speaker 1: lively than most sense communication, I must say, Charles, I

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Speaker 1: say that in a congratulatory way. You clearly believe the

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Speaker 1: sky is the limits. I mean, you're hugely optimistic about

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Speaker 1: future growth for the entire group.

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Speaker 2: You know, we're just at the start of this journey, Stephen.

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Speaker 2: You've got to remember we're just eleven years old, and

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Speaker 2: it's so easy to just say that. You know, eleven

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Speaker 2: years in you're a mature business. But in every respect,

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Speaker 2: we're just at the start of our journey and the

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Speaker 2: power we've got to the point where the assets and

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Speaker 2: customers we've got are compounding fast. But it's still just

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Speaker 2: a decade in and we've got decades ahead of us.

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Speaker 2: And when you reflect on that as a fact, then

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Speaker 2: you go, well, there's just so much more ahead of us,

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Speaker 2: and so much more growth and so much more opportunity.

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Speaker 1: I mean, are they particular demographics you find are more

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Speaker 1: interested in doing this? And you'll have to excuse my

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Speaker 1: stereotypical view, but I kind of have this image of

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Speaker 1: lots of young men on their phones.

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Speaker 2: Yeah. So the demographic, to put it straight, is it's

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Speaker 2: forty eight percent female, fifty two percent male. Average age

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Speaker 2: is thirty two, So it which is a good reflection

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Speaker 2: of the South African demographic there is. It isn't so

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Speaker 2: much an age though that for that our audience aspire

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Speaker 2: to or resonate with. It's an attitude and it's it's

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Speaker 2: people who want to take control of their lives, specifically

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Speaker 2: their financial lives, and you know, and empower themselves to

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Speaker 2: be able to do that so that they don't outsource

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Speaker 2: their financial future and their future choices to someone else.

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Speaker 1: I mean, and do you notice that one particular demographic

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Speaker 1: trades more than others, is more more of an active customer.

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Speaker 2: Yeah, it's interesting. So young customers under the age of

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Speaker 2: twenty five. So university students or school students tend to

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Speaker 2: have a higher level of turnover. They fall in and

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Speaker 2: out of love with stocks more than people older than them.

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Speaker 2: And then very interestingly, retirees who've obviously got more time

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Speaker 2: on their hands and have got the capacity and ability

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Speaker 2: to study stocks and take an informal opinion. And in

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Speaker 2: the middle, what we have is working professionals whose lives

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Speaker 2: are getting busier, having kids, getting married, buying a house,

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Speaker 2: and they tend to outsource their investments more to asset

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Speaker 2: managers who then look after that activity for them, and

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Speaker 2: they are more passive because they have less time.

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Speaker 1: Charles Savage thanks so much, really to appreciate it, CEO

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Speaker 1: at the Purple Group, the owner of Easy Equities,