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Speaker 1: So a major boost for the region's creative economy is underway.

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Speaker 1: As Africa DU. I wonder if I'm pronouncing that correctly

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Speaker 1: Creacion ethnic du. That sounds pretty good, doesn't it. It's

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Speaker 1: probably not that at all. Backed by the French Ministry

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Speaker 1: of Europe Foreign Affairs, the Embassy of France and the

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Speaker 1: French Institute of South Africa has announced its Top fifty

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Speaker 1: Creative Entrepreneurs from South Africa Lusty Malawi. From three hundred

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Speaker 1: and forty applicants, fifty high potential creative businesses have been

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Speaker 1: selected for an intense mentorship and incubation journey that started

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Speaker 1: last month and the program provides structured support including expert mentorship,

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Speaker 1: business development training, investor access and market exposure. And it's

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Speaker 1: all aimed at helping African creative ventures scale sustainably and

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Speaker 1: contribute to economic growth and job creation. I'm delighted that

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Speaker 1: joining us on the line this morning are Anna Raverdi,

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Speaker 1: who's the program coordinator for Creation Africa, the French Institute

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Speaker 1: of Africa.

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Speaker 2: And in Studio.

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Speaker 1: I'm delighted to be joined by Cape Town program participants

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Speaker 1: Nazilla and Juda who is the founder and co founder

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Speaker 1: and CEO of Vision f X, Nazili, Welcome.

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Speaker 2: Good to have you with us this morning.

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Speaker 3: Thank you for having us, Thank you.

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Speaker 1: So much for coming into studio. I'm going to start

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Speaker 1: with you. What is Vision FX and how did you

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Speaker 1: get involved with this program.

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Speaker 4: Vision Effects is a Cape tom based visual effects specialist company.

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Speaker 4: We do lighter scanning, HDRIS photogrammature. We're delivered for international.

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Speaker 1: Films and slowdowns in as layman's she's like, she doesn't

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Speaker 1: know what you're saying in real layman's terms for me, please.

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Speaker 4: We capture real environments and real locations in Cape Town

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Speaker 4: and we deliver them digitally for films and TV series

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Speaker 4: for international shows that.

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Speaker 3: Are shooting in Cape Town.

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Speaker 4: Okay, and some props and all type of stuff.

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Speaker 1: Okay, what kind of like what kind of movies? Like

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Speaker 1: what kind of TV stuff?

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Speaker 4: Like?

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Speaker 2: Can you name stuff that does it? Is it? Does

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Speaker 2: it work?

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Speaker 4: Like that?

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Speaker 1: As in Stranger Things wants a backdrop off?

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Speaker 2: Like what is it?

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Speaker 4: Yes, it's international shows that are shooting in Cape Town,

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Speaker 4: like Children of Button Bone, One Piece, those type of shows.

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Speaker 1: Yeah, this man, okay, oh yes, ma'am, oh, here we go.

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Speaker 1: So how did you get involved with the program?

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Speaker 4: I applied, I got in, like I think a friend

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Speaker 4: of mine shared a link with me.

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Speaker 3: Yeah, I applied online and.

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Speaker 4: Like it was quite a vigorous application because yeah, it

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Speaker 4: was like pretty long, and then we had to do

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Speaker 4: like a video introducing ourselves and then we got selected,

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Speaker 4: and then we did pictures and then other than three

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Speaker 4: forty we were selected to the top fifty. And yeah,

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Speaker 4: like it feels like it feels like an NBA cramped

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Speaker 4: into two months.

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Speaker 1: Really this man, So it started back in February. What

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Speaker 1: if you done thus far?

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Speaker 4: A lot of sessions with industry professionals and experts and

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Speaker 4: some master classes.

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Speaker 3: So now we had.

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Speaker 4: To submit our final pitches for them for the top

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Speaker 4: fifteen tomorrow.

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Speaker 3: End of business is deadline you and.

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Speaker 1: You've made time for us today, man, thank you very much. Indeed,

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Speaker 1: what are you hoping you when you initially applied for

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Speaker 1: the program? How did you think it was going to

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Speaker 1: benefit you as a company?

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Speaker 4: We would like to expand and offer more services. And

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Speaker 4: also the main benefit is just to be able to

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Speaker 4: understand business administration at a high level because I never

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Speaker 4: studied business administration, got you, So everything that I'm doing

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Speaker 4: is based on me understanding the industry that I'm in

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Speaker 4: got you. So I just wanted to learn more about

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Speaker 4: business and how a formerly structured business operates, like doing

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Speaker 4: things our contracts, like shareholders agreements. One of the key

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Speaker 4: sessions that I learned is you need an identity first

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Speaker 4: before you go out the end market and start marketing.

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Speaker 4: So it's like also turning digital digital visibility into revenue. Okay,

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Speaker 4: So it's all those fundamentals that I felt like I

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Speaker 4: needed to be able to reach more clients.

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Speaker 2: I would imagine that that exactly.

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Speaker 1: That is what a number of the other for three

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Speaker 1: hundred and forty or three hundred and thirty nine applicants. Also,

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Speaker 1: you've got the know how within the thing that you do,

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Speaker 1: but you need the other stuff that's going to catapult

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Speaker 1: you and get you, yeah, and to scale. Anna, I

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Speaker 1: want to come to you now, Thanks very much. Indeed,

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Speaker 1: Anna Anna Verdi is joining us on the phone. Is

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Speaker 1: the program coordinator for Creation Africa. Why is the French

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Speaker 1: government embarked on this program and it's now in its

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Speaker 1: second edition?

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Speaker 5: I gather, I gather it morning, Good morning everyone. Thank

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Speaker 5: you to the booth of you. This was a perfect

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Speaker 5: introduction explanation of the program, so I think you Nesilla

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Speaker 5: as well. To answer your question for you, it's then

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Speaker 5: the second year. I think there's really been a motivation

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Speaker 5: from the French government to have a relationship with the

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Speaker 5: creative industries on the continents because it's a program that

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Speaker 5: exists here we're speaking about the South Africa, Lisot and Malawi,

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Speaker 5: but it's also a program that exists in various countries.

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Speaker 5: You have it in Botswana, you have it in Nigeria,

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Speaker 5: you have it in Senego, Algeria, and all of these folds.

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Speaker 5: And the digital platform that's called Creation Africa actually well

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Speaker 5: done on the pronunciation, that's exactly this. And so it's

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Speaker 5: a platform that connects all those creatives, whether you're behind

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Speaker 5: the scenes like Nezzilli's business for instance, or more fancing

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Speaker 5: like fashion designers or artists, and to connect all those

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Speaker 5: people on the continent, but also with French potential. I

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Speaker 5: have an example in mind, like a theater company in

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Speaker 5: France that wanted to work with a company with companies

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Speaker 5: in Cyenegal. So they went onto the Creation of Africa

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Speaker 5: platform to put the open call there and create exchanges

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Speaker 5: and exchanges of opportunities and things like that.

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Speaker 1: Let's talk a little bit more about the program. So,

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Speaker 1: as we heard, Mozilla is part of the top fifty,

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Speaker 1: and then you're going to whittle that group down even

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Speaker 1: further to fifteen. What are you looking for? How do

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Speaker 1: they make it through to this next phase?

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Speaker 2: Anna okay?

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Speaker 5: So, as Nazilla said, so we went from three hundred

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Speaker 5: and forty to fifty. The fifty entrepreneurs that have been

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Speaker 5: selected already have very strong profile in the sense that

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Speaker 5: there's been in the industry for quite sometimes this generated revenue.

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Speaker 5: So we first of all, I just want to explain

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Speaker 5: that it's businesses that have been.

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Speaker 2: In business, it's not ideas sure.

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Speaker 5: And so for the top fifteen, what we're trying so

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Speaker 5: because the top fifteen has access to a very more

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Speaker 5: in depth incubation of seven months and emergen trip in

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Speaker 5: fants to connect with investors with businesses that can do

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Speaker 5: similar things in frants, and a financial grant, we're trying

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Speaker 5: to slim down from fifty to fifteen with the businesses

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Speaker 5: that are the most investments ready, that are the most

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Speaker 5: ready for those type of how can I say that's

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Speaker 5: like elements so that they can really scale from the program.

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Speaker 5: So I'm not sure if I'm understanding if I'm responding correctly,

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Speaker 5: But yeah, we're looking for people that have an understanding

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Speaker 5: of where they want to be in the next two years,

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Speaker 5: like a very clear one that the program can support it.

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Speaker 1: So let's go back to you, Neslie. Where do you

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Speaker 1: want to be in the next couple of years? What

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Speaker 1: is your what is your vision? What is your vision

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Speaker 1: for vision ethics.

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Speaker 4: I want to be the best there is in the

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Speaker 4: world providing these lader scanning and photogrammetry for international shows.

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Speaker 4: I want to be able to travel and be able

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Speaker 4: to service these international companies, like even abroad, because I

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Speaker 4: feel like we can minimize their costs significantly based on

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Speaker 4: the region we come from, the pricing that we have.

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Speaker 4: And I just want to be able to grow and

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Speaker 4: be able to transfer my skills to other people so

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Speaker 4: that they can learn what I do and get them

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Speaker 4: the exposure that they need and in this international business.

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Speaker 2: What is a typical day look like for you?

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Speaker 4: Who typical day looks like? Get up at three I'm

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Speaker 4: at the studios at five thirty.

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Speaker 3: In the morning.

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Speaker 2: Where are your studios?

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Speaker 3: Keep some film studio? Start working. I take a walk

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Speaker 3: around the studios.

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Speaker 4: First start emailing around about six fifteen, jump into meetings

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Speaker 4: around about eight thirty ten o'clock. I'm probably sending information

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Speaker 4: to people that are on the ground doing ladder scans,

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Speaker 4: naming conventions, scanning costs right throughout the day until late

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Speaker 4: at night. Sometimes I had a twenty two hour shift to.

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Speaker 3: The other day.

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Speaker 4: So yeah, like it's pretty busy, and like schedules change

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Speaker 4: all the time. We are affected by weather, so but like, yeah,

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Speaker 4: it's the weather has been great so far.

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Speaker 1: Yeah, how does one get into this line of work

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Speaker 1: because it is something that I never I didn't even

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Speaker 1: know this was a thing.

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Speaker 4: Study film there's after City Varsity has closed down. But

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Speaker 4: to get into the professional side of things, the South

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Speaker 4: African Film Academy is the best way to enter. So

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Speaker 4: they have a training program where they take on trainees.

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Speaker 4: So they place trainees at companies like Film Africa and

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Speaker 4: moon Lighting Film Services, and then those trainees get placed

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Speaker 4: on jobs every department with VFX locations, production, makeup, and hair.

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Speaker 4: So you pretty much like you probably spent like a

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Speaker 4: year year and a half as a trainee and then

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Speaker 4: based on your work ethic, then the team that you're

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Speaker 4: working with will then hire you full time, not full time,

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Speaker 4: but like take you onto other jobs with them because

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Speaker 4: we are independent contractors.

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Speaker 1: And how competitive is your particular industry.

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Speaker 3: It's very competitive. It's very competitive.

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Speaker 2: It means a lot for you to get through.

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Speaker 4: To Oh the competition is tough. Yeah, yeah, there's a

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Speaker 4: lot of established businesses. It also opened my mind like

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Speaker 4: I never knew like we had so many gaming developing companies.

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Speaker 3: I was very surprised by that.

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Speaker 2: Yeah.

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Speaker 1: Yeah, and come back to you the once you've you've

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Speaker 1: whittled down to the the fifteen, I mean, how I imagine

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Speaker 1: that that is.

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Speaker 2: A very difficult choice.

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Speaker 1: I mean, from three forty to fifty was probably very

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Speaker 1: very difficult, and then getting down to the next fifteen

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Speaker 1: for those who won't get through, and not everybody's going

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Speaker 1: to get through. By that point, you've given them, You've

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Speaker 1: given them skills that they wouldn't have had before. Perhaps

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Speaker 1: that have broadened there, have broadened their their knowledge and

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Speaker 1: their skill sets. So it's not as if they're leaving

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Speaker 1: completely empty handed, for sure.

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Speaker 5: No, ad definitely. Yeah, So that's how we're also making kids,

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Speaker 5: because as you're saying, it's really hard to go from

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Speaker 5: fifty to fifteen, and we really believe in all fifty

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Speaker 5: businesses that have been selected so far, the mentorship and

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Speaker 5: I think basically gave a very good intro to introduction

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Speaker 5: to this. We're hoping that it gives tools that they

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Speaker 5: can apply in the future for the ones that won't

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Speaker 5: be selected. It also, as I was saying earlier, it

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Speaker 5: gives them the access to that platform so to exchange

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Speaker 5: opportunities with other people like minded in other countries and

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Speaker 5: perhaps new projects could come from that. And also it

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Speaker 5: makes them as part of the potential partners that the

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Speaker 5: French Institute in South Africa, the SOLAN MAT that we

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Speaker 5: could work with. It kind of like, yeah, give a

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Speaker 5: bit of spotlight to those different businesses that we could

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Speaker 5: perhaps partner with on other projects.

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Speaker 1: We've heard from easily about the workshops that have been

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Speaker 1: taking place, and obviously it's kind of there's the mentorship

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Speaker 1: and investor access. Who are the mentors and partners who

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Speaker 1: are involved in guiding in guiding businesses.

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Speaker 5: So for the mentorship and for the incubation that will

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Speaker 5: follow the choice of the top fifteen, we're working with

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Speaker 5: our premium implementation partner, which is the UVU Africa, the

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Speaker 5: incubator based and capt on as well, So they are

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Speaker 5: the ones that are facilitating all the Mastercress Workshop mentors.

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Speaker 5: So I won't be able to give you the fully

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Speaker 5: special since we worked with the investment consulting. Sorry my

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Speaker 5: English is now leaving a pool of investors that's called

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Speaker 5: irons with a lady call Caring Campion that has been

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Speaker 5: I think easily you can tell me what you think,

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Speaker 5: but a very good mental from an investment perspective. So

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Speaker 5: we have people that have very dedicated skills for a

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Speaker 5: specific topic. And as we're going to get into the

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Speaker 5: incubation even more so because less.

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Speaker 1: And give us an idea, give our listeners an idea

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Speaker 1: of the of the level of talent and ambition coming

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Speaker 1: out of the region that you saw from from all

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Speaker 1: the applications that you received.

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Speaker 5: That's that's a tough one. Well, there there's really talent

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Speaker 5: in so many different industries. And I think that's what

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Speaker 5: blew my mind is that from what you would believe

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Speaker 5: to be the creative industries, people think very straightforward, Okay,

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Speaker 5: it's fashion designers, visual artists, but we don't necessarily think

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Speaker 5: about all the people behind this, and that I'm making

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Speaker 5: the creative industries leave such as vision ethics for instance.

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Speaker 5: But I'm thinking also about a company called Better Yet

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Speaker 5: that is more IP companies that like tries to translate

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Speaker 5: different products, creative products into different type of IPS. But

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Speaker 5: you have of course amazing fashion designers designers as well.

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Speaker 5: I'm thinking of the meta studio. I'm thinking thinking of Naymal,

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Speaker 5: a fashion brand beautiful Things. It's a bit hard to

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Speaker 5: answer your question, but I encourage everyone to go on

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Speaker 5: the website and look at all fifty profiles.

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Speaker 1: Is the idea that this becomes a long term platform

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Speaker 1: for African creative entrepreneurs or even to expand to more

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Speaker 1: countries on the continent.

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Speaker 5: Well, as I said, the platform, the Creation Africa platform

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Speaker 5: exists has been launched less year and this platform is

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Speaker 5: aiming to be there forever as the digital spaces offering

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Speaker 5: as that type of option. The program itself, we're hoping

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Speaker 5: that there will be a next edition. We can't we

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Speaker 5: can't say anything so far on the foot of a

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Speaker 5: Creation Africa three. Yeah, it's the aim is to is

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Speaker 5: to build a sustainable ecosystem of Creation Africa alumnis because

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Speaker 5: what we've realized is that outside of the mentor and

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Speaker 5: those workshops and masterclass. Most of the businesses are learning

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Speaker 5: a lot from the exchange. Amongst the cohorts like to

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Speaker 5: be able to share experiences, to share networks, to share opportunities,

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Speaker 5: potential collaboration. I know from the previous season there are

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Speaker 5: some collaborations that birth out of the program. So yeah,

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Speaker 5: it is the aim is to be sustainable.

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Speaker 1: Yeah, before we let you go, and I thank you

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Speaker 1: very much indeed of your time.

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Speaker 2: Before we go.

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Speaker 1: You've you've got your You're pitching tomorrow, are you? Or

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Speaker 1: the deadline is for tomorrow?

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Speaker 3: Deadline is tomorrow, pitching mar.

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Speaker 1: Okay, that's ten days to go. How are you feeling

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Speaker 1: about that?

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Speaker 3: I'm nervous.

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Speaker 4: Yeah, but I think I know what I want now

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Speaker 4: coming out of all these sessions, I was able to

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Speaker 4: guide myself with the growth that I've had. I've already

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Speaker 4: actioned a few things like shareholders agreement and just getting

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Speaker 4: monthly management accounts from my bookkeeping services company. So I

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Speaker 4: know exactly what I want. But at the same time,

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Speaker 4: I know the competition is tough. So it's like, at

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Speaker 4: the same time, like you said earlier, whether I make

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Speaker 4: it to the top fifteen or not, I feel like

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Speaker 4: I've gained so much fantastic, and I'll use these skills

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Speaker 4: that I've gained and be able to grow my company further.

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Speaker 4: But yeah, I'm still aiming for the first prize.

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Speaker 1: Yes, if people are listening in who also are thinking,

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Speaker 1: oh this would this would really benefit us, what would

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Speaker 1: you say to them about just taking that leap and applying.

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Speaker 2: For next year?

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Speaker 3: Oh, go for it.

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Speaker 4: This is the best thing you've ever do in your life.

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Speaker 4: Like I said, it's like an NBA crammed into two months.

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Speaker 4: It actually makes me want to study a business administration

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Speaker 4: after this, like can actually do it for real like

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Speaker 4: an NBA. So yeah, this is the best opportunity ever.

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Speaker 4: So I feel like for anyone, like every session we've had,

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Speaker 4: it's just like we wish we could spend more time,

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Speaker 4: right and like but like it's it's like you're managing

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Speaker 4: your work and also doing the sessions. It's like, oh,

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Speaker 4: we have to go, but we don't want to go.

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Speaker 4: And just the network of guys that I'm already like

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Speaker 4: part of, Uh, there's already like collaborations potentially with me

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Speaker 4: and the guys that we're working there. So it's exciting.

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Speaker 4: It's like it will open your world to a whole

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Speaker 4: new world.

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Speaker 1: Where can people find out more about Vision.

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Speaker 3: EFS Vision EFFCS.

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Speaker 4: You can go to our website which is www dot

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Speaker 4: VISIONFXS dot.

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Speaker 1: It has been fantastic to have you both with us.

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Speaker 1: Thanks very much. Indeed, Anna Raverdi who's the program coordinator

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Speaker 1: for Creation Africa at the French Institute of South Africa

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Speaker 1: and Nazilla and Jutta who is the Vision fx co

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Speaker 1: founder and CEO, all the very best of luck to you.

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Speaker 1: Will be have giving everything cross for you On the

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Speaker 1: twenty fifth of March