WEBVTT - The future of farming: How the scientific approach is building better breeding programs

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<v Neroli Brennan>This  is  Seeds  for  Success,  a  show  where  we  have 

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<v Neroli Brennan>a  good  yarn  about  ag  life  with  producers  who  are 

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<v Neroli Brennan>having  a  go.  On  the  show,  you'll  hear  from  farmers 

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<v Neroli Brennan>in  New  South  Wales  who  are  out  there  battling  the 

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<v Neroli Brennan>elements,  making  tough  calls,  and  getting  the  job  done.  You'll 

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<v Neroli Brennan>get  a  laugh  out  of  some  of  their  stories  and 

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<v Neroli Brennan>also  pick  up  some  know- how  along  the  way.  I'm 

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<v Neroli Brennan>your  host,  Neroli  Brennan.
 Today  we're  continuing  our  conversation  with 

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<v Neroli Brennan>Jon  Wright  from  Coota  Park  Blue- E.  In  our  last 

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<v Neroli Brennan>episode,  Jon  shared  his  journey  from  cattle  research  to  creating 

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<v Neroli Brennan>his  own  line  of  Blue- E  cattle  on  his  property 

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<v Neroli Brennan>Coota  Park  at  Woodstock.  Jon  explained  how  refining  genetics  and 

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<v Neroli Brennan>collecting  individual  animal  data  has  allowed  him  to  develop  the 

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<v Neroli Brennan>most  feed- efficient  herd  in  the  world.  But  in  today's 

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<v Neroli Brennan>episode,  Jon  delves  into  the  world  of  EBVs  and  how 

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<v Neroli Brennan>important  this  information  is  for  refining  our  beef  production  system. 

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<v Neroli Brennan>He  also  shares  with  us  how  he's  collaborating  with  researchers 

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<v Neroli Brennan>at  Sydney  Uni  and  ag  tech  developers  to  help  improve 

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<v Neroli Brennan>our  understanding  of  how  technology  can  be  used  for  adopting 

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<v Neroli Brennan>solutions  that  lower  on- farm  emissions,  and  allow  us  to 

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<v Neroli Brennan>meet  customer  expectations.  So  join  us  as  Local  Land  Services 

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<v Neroli Brennan>mixed  farming  officer,  Claudia  Hinrichsen,  continues  her  chat  with  Jon 

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<v Neroli Brennan>at  home  on  Coota  Park.

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<v Claudia Hinrichsen>So  just  back  to  the  feed  efficiency  testing,  how  do 

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<v Claudia Hinrichsen>you  get  problems  with  shy  feeders?  How  do  you  manage  that?

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<v Jon Wright>It's  all  in  the  system.  It's  all  in  the  way 

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<v Jon Wright>you  manage  the  trials  and  the  trial's  design.  And  the 

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<v Jon Wright>sort  of  standards  that  we've  set  up  were  all  to 

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<v Jon Wright>get  as  many  animals  onto  feeds,  they  have  a  21-

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<v Jon Wright>day  adjustment  period,  that's  to  get  the  animal  used  to 

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<v Jon Wright>the  diet  and  also  get  to  using  the  facility.  And 

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<v Jon Wright>so  you  need  that  21  days  to  ensure  that  you've 

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<v Jon Wright>got  the  largest  percentage  of  animals  that  you've  presented  to 

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<v Jon Wright>the  trial in  the  first  place,  starting  off  on  day  one, 

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<v Jon Wright>fully  adapted  to  the  feed  and  using  the  feeders.  It's 

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<v Jon Wright>remarkably  easy.  As  we've  gone  along,  I  was  very  protective 

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<v Jon Wright>of  that and  did  everything  I  possibly  could  to  ensure  that we 

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<v Jon Wright>got  the  maximum  number  on  there  in  the  new  feeding 

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<v Jon Wright>systems  and  things  that  just  it's  really  quite  simple.
 So 

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<v Jon Wright>the  diet  that  we  use  is  not  a  high  energy 

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<v Jon Wright>diet,  so  it's  not  a  risky  diet  to  bring  cattle 

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<v Jon Wright>onto.  It's  a  high  protein,  moderate  energy  diet,  which  is 

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<v Jon Wright>suitable  for  growing  young  bulls.  So  yeah,  the  shy  feeder 

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<v Jon Wright>thing  isn't  a  problem  in  the  sense  of  adjusting  and then 

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<v Jon Wright>getting  them  on.  The  system  has  a  natural  thing  in 

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<v Jon Wright>there;  if  a  bull  has  reduced  intakes  for  three  or 

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<v Jon Wright>four  days,  he  just  falls  out  of  the  trial.  He 

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<v Jon Wright>can  stay  in  the  pen  there  and  keep  eating.  Certainly 

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<v Jon Wright>we  would  take  him  out  if  he  was  not  well, 

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<v Jon Wright>but  if  he  just  has  three  days  where  his  intakes 

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<v Jon Wright>go  down  a  bit,  he's  got  a  bit  of  a 

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<v Jon Wright>flu  or  a  fever  or  something  like  that and then  comes  back 

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<v Jon Wright>on,  system  doesn't  care.  He's  just  eliminated  from  the  trial 

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<v Jon Wright>and  you  don't  get  data  on  those  bulls,  which  is 

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<v Jon Wright>a  good  check  to  have  in  the  system  and  that's 

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<v Jon Wright>the  design.  You  don't  get  to  say, " I'd  like  that 

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<v Jon Wright>bull  to  go  in,  please."  They  go, " No,  these  are 

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<v Jon Wright>the  rules,"  which  is  good.

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<v Claudia Hinrichsen>So  you  have  touched  on  this  a  little  bit,  but 

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<v Claudia Hinrichsen>what  is,  I  guess,  the  evolution  of  your  genetic  selection? 

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<v Claudia Hinrichsen>You  mentioned  earlier  offline  that  you've  just  added  some  Santa 

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<v Claudia Hinrichsen>genetics.  Can  you  just  describe  how  you  started and  the  genetics?

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<v Jon Wright>Yeah,  so  it  was  just a Shorthorn  Angus  cross.  27  years  ago 

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<v Jon Wright>they  were  very  different  breeds.  The  Angus  was  what  you 

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<v Jon Wright>would  call  a  smaller  early- maturing  breed.  The  Shorthorns  were 

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<v Jon Wright>a  larger  later- maturing  breed  at  different  stages  of  their 

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<v Jon Wright>development  as  breeds.  To  me,  it  seemed  to  be  a 

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<v Jon Wright>logical  mix.  Also,  at  that  stage,  all  the  research  had 

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<v Jon Wright>shown  the  value  of  marbling  and  how  important  that  was. 

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<v Jon Wright>And  so they were  the  two  best  marbling  breeds  at  the  time. 

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<v Jon Wright>They  had  advantages  in  being  combined,  obvious  to  put  in 

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<v Jon Wright>a  European  breed  at  the  beginning.  At  that  particular  stage, 

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<v Jon Wright>27  years  ago,  the  population  of  the  Europeans  in  Australia 

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<v Jon Wright>was  relatively  small.  Some  of  them  had  some  big  dramas 

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<v Jon Wright>as  far  as  different  things,  temperament  or  structure,  fertility,  carving, 

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<v Jon Wright>things  like  that.  So it  just  didn't  seem  logical  to  bring 

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<v Jon Wright>those  in.  We  were  trying  to  be  based  on  getting 

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<v Jon Wright>animals  from  large  performance  recording  herds,  that  had  a  history 

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<v Jon Wright>of  performance  recording,  again,  not  so  great  in  those  smaller 

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<v Jon Wright>breeds.  So  that's  where  we  stuck,  wherever  it  was.
 18 

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<v Jon Wright>years  later,  as  far  as  I  could  see,  that  had 

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<v Jon Wright>changed  dramatically.  So  the  American  Simmental  Association  had  made  a 

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<v Jon Wright>big  shift  in  the  way...  They  were  very  bold  and 

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<v Jon Wright>very  responsible  as  an  organization  in  the  direction  that  they 

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<v Jon Wright>took  the  breed.  As  a  society,  they  looked  at  themselves 

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<v Jon Wright>and  said, " What  are  our  weaknesses  and  what  are  our 

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<v Jon Wright>strengths?"  Looked  at  those  and  said, " We've  got  to  work 

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<v Jon Wright>really  hard  at  fixing  these  things  or  we  won't  be 

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<v Jon Wright>relevant,"  or  they  were  already  becoming  irrelevant,  I  guess.  So 

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<v Jon Wright>it  was  a  really  bold  thing they  did.
 At  the  same 

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<v Jon Wright>time,  a lot of  the  breeders  thought...  saw  the  power  of  the 

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<v Jon Wright>black.  And  so  in  America  as  in  Australia,  it's  about 

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<v Jon Wright>a  black  skin  gets  them  into  particular  brands.  So  weirdly, 

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<v Jon Wright>but  anyway,  the  Simmentals  predominantly  changed  themselves  from  being  a 

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<v Jon Wright>red  and  white  breed  to  a  black  breed.  Whether  it 

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<v Jon Wright>was  their  intention  or  not,  20  years  later,  now  that 

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<v Jon Wright>they've  changed  themselves  to  black  by  incorporating  Angus  and  creating 

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<v Jon Wright>a  multi- trait,  multi- breed  type  animal,  the  animal that they  have 

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<v Jon Wright>now  is  far  superior  to  the  original  product.
 Now  it 

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<v Jon Wright>might  be  controversial  to  say,  the  product  that  has  ended 

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<v Jon Wright>up  from  that  crossing,  is  it  more  superior  to  both 

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<v Jon Wright>Angus  and  Simmental,  the  original  breeds?  I'd  be  bold  enough 

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<v Jon Wright>to  say  I  think  it  definitely  is.  But  it's  not 

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<v Jon Wright>the  point,  it's  just  that  they're  pretty  good  multi- trait 

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<v Jon Wright>animals  and  useful  to  use  in  a  breeding  index  to 

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<v Jon Wright>make  more  profitable  commercial  cattle.  So  we  started  to  look 

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<v Jon Wright>at  those  and  going, " I'm  being  a  bit  hypocritical,  I'm 

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<v Jon Wright>being  like  a  breed  society.  No,  I'm  only  Angus and Shorthorn  cross, 

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<v Jon Wright>I'm  only  Blue- E.  We  won't  bring  anything  else  in." 

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<v Jon Wright>And  so  I  had  to  sort  of  walk  the  walk 

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<v Jon Wright>a  little  bit  and  act  in  a  way  that  we 

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<v Jon Wright>had  talked  in  for  a  very  long  time.  So  it 

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<v Jon Wright>was  about  looking  at  those  genetics,  saying  there's  good  ones 

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<v Jon Wright>there.  They'd  attended  to  the  problems  that  I  was  always 

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<v Jon Wright>fearful  about  with  that  breed,  and  there  was  lots  of 

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<v Jon Wright>them  out  there,  with  really  good  performance  recording  information  on 

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<v Jon Wright>them,  to  enable  us  to  be  making  the  right  decisions. 

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<v Jon Wright>So  then  we  started  bringing  some  of  those  in.
 More 

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<v Jon Wright>recently,  not  on  a  general  way  for  the  whole  Blue-

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<v Jon Wright>E  program,  but  we  have  been  asked  by  a  corporate 

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<v Jon Wright>to  breed  a  Blue- E  cross  animal  with  some  Indicus 

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<v Jon Wright>content,  so  the  bulls  can  go  further  north.  So  we're 

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<v Jon Wright>doing  that  for  that  client.  We  have  no  intentions  of 

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<v Jon Wright>marketing  those  bulls  at  this  particular  stage  outside  that,  unless 

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<v Jon Wright>there's  demand.  But  it's  interesting.  That's  really  another  whole  discussion 

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<v Jon Wright>to  go  into  all  of  that  side  of  things.  How 

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<v Jon Wright>we  identify  those  animals  genetically  and  do  an  analysis  is 

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<v Jon Wright>really  interesting  and  presenting  us  with  some  challenges  and  we're 

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<v Jon Wright>up  for  a  challenge.
 But  the  cattle  look  good,  they 

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<v Jon Wright>look  really  exciting.  Again,  it's  just  breeding  an  animal  for 

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<v Jon Wright>a  client  at  this  particular  stage,  but  there's  a  big 

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<v Jon Wright>number  of  cows  up  there  in  the  north  and  there's 

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<v Jon Wright>a  lot  of  genetics  that  is  going  up  there  at 

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<v Jon Wright>the  moment,  which  is,  I don't know, the science always  said they were  the  wrong  color  to 

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<v Jon Wright>be  going  into  those  environments.  I  think  they're  working  really 

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<v Jon Wright>hard  on  that  and  some  of  that  science  may  have 

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<v Jon Wright>evolved.  But  the  thing  that  worries  me  a  little  bit 

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<v Jon Wright>is  some  quite  big  mature  cow  size  genetics  going  into 

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<v Jon Wright>those  climates.  It's  quite  logical  that  you  shouldn't.  It  surprises 

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<v Jon Wright>me  that  that's  what's  happening  and  that's  a  car  crash 

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<v Jon Wright>waiting  to  happen  and  I  hope  people  can  be  really, 

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<v Jon Wright>really  careful  in  doing  that.
 And  it's  about  seed  stock 

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<v Jon Wright>producers  being  responsible  for  the  genetics  that  they're  breeding,  not 

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<v Jon Wright>being  just  pleased  that  a  bull's  gone  and  they've  sold 

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<v Jon Wright>it  and  they've  told  a  great  story,  thinking  really  seriously 

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<v Jon Wright>about  their  own  children's  future  in  the  seed  stock  industry 

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<v Jon Wright>that  they're  in  and  whether  they're  going  to  have  a 

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<v Jon Wright>future  in  breeding  that  type  of  cattle.  Because  once  the 

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<v Jon Wright>word  gets  round,  if  fertility  is  starting  to  be  worked 

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<v Jon Wright>against,  up in  that  environment  they've  got  enough  problems,  they  don't 

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<v Jon Wright>need  more  problems.  So  if  cows  don't  survive  in  that 

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<v Jon Wright>environment,  they're  going  to  find  out.

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<v Claudia Hinrichsen>Definitely.  So  when  you  introduced  the  Simmies,  were  there  temperament  issues?

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<v Jon Wright>Of  the  European  breeds,  they're  one  of  the  ones  that 

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<v Jon Wright>had  probably  a  lesser  of  a  worry  in  it.  Look, 

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<v Jon Wright>I  don't  generalize  in  breeds  too  much  in  the  sense 

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<v Jon Wright>of  there's  good  and  bad  in  everyone,  and  it's  usually 

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<v Jon Wright>created  by  people  in  the  background  of  those  seed  stock. 

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<v Jon Wright>People  blame  indexes  for  things  or  breeds  for  things,  and 

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<v Jon Wright>it's  not  the  breed  and  it's  not  the  index,  it's 

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<v Jon Wright>the  people  behind  them  that  breed  them.  So  yeah,  there's 

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<v Jon Wright>good  and  bad  breeders  out  there,  and  always  we  still 

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<v Jon Wright>work  on  temperament  in  our  cattle  very  strongly  and  you'll 

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<v Jon Wright>always  get  a  little  bit  of  it,  and  as  long 

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<v Jon Wright>as  you  knock  it  on  the  head  and  don't  accept 

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<v Jon Wright>it  into  the  pool,  then  you're  hopefully  heading  in  the 

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<v Jon Wright>right  direction.
 So  no,  like  seriously,  there  was  no  dramas 

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<v Jon Wright>in  that  sense.  I  had  probably  more  dramas  coming  from 

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<v Jon Wright>the  existing  two  breeds  than  I  do  from  Simmentalers  as 

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<v Jon Wright>traits  coming  in,  which  I  was  sort  of  trying  to 

0:10:03.360 --> 0:10:07.170
<v Jon Wright>fight  against  or  have  to  be  aware  of.  Not  to 

0:10:07.230 --> 0:10:10.290
<v Jon Wright>perpetuate  those  traits  as  they  come  through  in  any  major 

0:10:10.290 --> 0:10:15.900
<v Jon Wright>way  is  their  mature  cow  size,  their  feed  efficiency,  their 

0:10:15.900 --> 0:10:20.340
<v Jon Wright>fertility,  those  sort  of  things,  longevity,  those  really  important  traits 

0:10:20.640 --> 0:10:24.329
<v Jon Wright>that  are  hard,  were  hard  to  shift,  hard  to  measure, 

0:10:24.630 --> 0:10:28.020
<v Jon Wright>but  really,  really  important.  I'm  more  concerned  about  those  ones 

0:10:28.020 --> 0:10:29.760
<v Jon Wright>than  I  am  about  any of those  other ones.

0:10:30.330 --> 0:10:34.380
<v Claudia Hinrichsen>So  you  moved  away  from  the  Angus  Australia BREEDPLAN  EBVs  as 

0:10:34.380 --> 0:10:37.590
<v Claudia Hinrichsen>it  had  some  limitations  for  crossbred  genetics.  What  system  do 

0:10:37.590 --> 0:10:40.260
<v Claudia Hinrichsen>you  use  now  and  can  you  explain  it  a  bit?

0:10:40.710 --> 0:10:44.940
<v Jon Wright>We  shifted  away  from  the  Angus  multi- breed  register,  and 

0:10:44.940 --> 0:10:49.050
<v Jon Wright>so  when  the  American  Simmental  Association  and  Leachman  Cattle  Company 

0:10:49.050 --> 0:10:53.309
<v Jon Wright>in  America,  both  at  similar  times,  developed  these  multi- breed 

0:10:53.370 --> 0:10:57.120
<v Jon Wright>performance  recording  systems,  it  seemed  really  logical.  They  didn't  care 

0:10:57.120 --> 0:11:00.120
<v Jon Wright>what  breed  you  were,  you  could  come  on.  They  would 

0:11:00.120 --> 0:11:04.140
<v Jon Wright>take  the  information  and  history  of  those  and  all,  certainly 

0:11:04.200 --> 0:11:08.429
<v Jon Wright>the  whole  pedigree  and  the  pedigree  performance  information  on  the 

0:11:08.429 --> 0:11:12.420
<v Jon Wright>animals  and  use  that.  So  we  insisted  that  they  take 

0:11:12.420 --> 0:11:16.140
<v Jon Wright>the  lot  of  ours  as  long  as  we'd  been  going. 

0:11:16.679 --> 0:11:20.910
<v Jon Wright>And  the  only  reason  that  we  went  predominantly  with  Leachman 

0:11:20.910 --> 0:11:25.320
<v Jon Wright>was  because  they  incorporated  feed  efficiency  into  their  analysis,  whereas 

0:11:25.350 --> 0:11:29.460
<v Jon Wright>the  American  Simmental  system's  IGS  weren't  and  still  aren't  doing 

0:11:29.460 --> 0:11:32.760
<v Jon Wright>feed  efficiency.  So  as  much  as  I  loved  the  people 

0:11:32.760 --> 0:11:36.600
<v Jon Wright>involved  with  that  and  the  whole  process,  I  couldn't  not 

0:11:36.690 --> 0:11:40.380
<v Jon Wright>be  including  feed  efficiency  in  our  analysis  after  putting  so 

0:11:40.380 --> 0:11:42.330
<v Jon Wright>much  work  into  it.
 So  that's  where  we  ended  up 

0:11:42.330 --> 0:11:46.920
<v Jon Wright>with  Leachman.  Leachman  is  a  family  business  in  America  that's 

0:11:46.920 --> 0:11:49.170
<v Jon Wright>been  going  for  a  very,  very  long  time,  they're  fourth-

0:11:49.170 --> 0:11:51.750
<v Jon Wright>biggest  bull  seller  in  America  now.  They  sell  three  and 

0:11:51.750 --> 0:11:55.770
<v Jon Wright>a  half,  4, 000  bulls  a  year,  composites,  pure  Angus, 

0:11:55.770 --> 0:11:59.760
<v Jon Wright>pure  Red  Angus,  pure  Charolais.  The  family  business  doesn't  own 

0:11:59.760 --> 0:12:02.550
<v Jon Wright>a  lot  of  land,  they  have  cooperators  that  they  work 

0:12:02.550 --> 0:12:07.050
<v Jon Wright>with  and  those  cooperators  are  collecting  all the data  and  putting  it. 

0:12:07.320 --> 0:12:10.439
<v Jon Wright>And  he  decided  to  start  up  a  performance  recording  system 

0:12:10.860 --> 0:12:17.189
<v Jon Wright>in  conjunction  with  universities  that  did  the  independent  analysis  for 

0:12:17.190 --> 0:12:20.730
<v Jon Wright>him  and  that's  where  we  went.  To  me,  it's  just 

0:12:20.730 --> 0:12:24.059
<v Jon Wright>a  performance  recording  system.  They  all  work  relatively  well.  It's 

0:12:24.059 --> 0:12:28.199
<v Jon Wright>just  an  analysis,  so  you  can  argue  which  one's  right 

0:12:28.200 --> 0:12:30.540
<v Jon Wright>or  wrong  and that  sort  of  stuff.  I  just  don't  care 

0:12:30.540 --> 0:12:34.770
<v Jon Wright>about  that. I  just  want  my  data  analyzed  properly.  You'll  have 

0:12:34.770 --> 0:12:41.130
<v Jon Wright>some  individual  emphases  on  different  traits  in  indexes  and  all 

0:12:41.130 --> 0:12:44.220
<v Jon Wright>that  sort  of  stuff.
 Anyway,  we  went  with  Leachman  and 

0:12:44.250 --> 0:12:46.950
<v Jon Wright>he  seems  to  be  growing.  The  data  that's  coming  out 

0:12:46.950 --> 0:12:51.179
<v Jon Wright>of  it  is  identifying  our  animals  well.  It  takes  you 

0:12:51.179 --> 0:12:52.920
<v Jon Wright>a  little  bit  of  time  to  get  the  confidence  in 

0:12:52.920 --> 0:12:56.820
<v Jon Wright>it. We've  really  got  great  confidence  in  the  data  that's  coming 

0:12:56.820 --> 0:13:00.929
<v Jon Wright>out  of  it,  and  incorporating  DNA  analysis.  Now,  the  whole 

0:13:00.929 --> 0:13:04.620
<v Jon Wright>50K  stuff,  all  our  animals  are  going  into,  into  the 

0:13:04.620 --> 0:13:10.290
<v Jon Wright>analysis  and  the  data  from  the  DNA  is  accepted  into 

0:13:10.290 --> 0:13:13.110
<v Jon Wright>the  analysis  that  produces  the  EPDs  that  we  can  now 

0:13:13.110 --> 0:13:16.709
<v Jon Wright>look  at.  So  that's  really  exciting  and  we've  just  done 

0:13:16.740 --> 0:13:19.949
<v Jon Wright>our  whole  cow  herd.  So  taken  DNA  from  every  single 

0:13:19.950 --> 0:13:23.190
<v Jon Wright>cow  and  haven't  got  the  data  back  from  that  yet, 

0:13:23.190 --> 0:13:26.790
<v Jon Wright>but  it's  going  to  be  very  interesting.  And  what's  interesting 

0:13:26.790 --> 0:13:30.030
<v Jon Wright>is,  I  think  it's  going  to  identify  our  cattle  better 

0:13:30.600 --> 0:13:33.270
<v Jon Wright>so we  can  make  better  decisions  to  breed  better  cattle.

0:13:33.510 --> 0:13:36.929
<v Claudia Hinrichsen>For  sure.  Hopefully  it  complements  that  phenotypic  data.  So  it 

0:13:36.929 --> 0:13:39.449
<v Claudia Hinrichsen>sounds  like  you  finally  found  the  right  fit  for  you.

0:13:39.690 --> 0:13:42.240
<v Jon Wright>Well,  it's  good.  It's  good and  it's  exciting.  As  I  say, 

0:13:42.840 --> 0:13:45.840
<v Jon Wright>he's  made  a  real  focus  on  the  feed  efficiency  side, 

0:13:46.290 --> 0:13:50.160
<v Jon Wright>and  was  only  discussing  it  with  him  last  week.  We 

0:13:50.160 --> 0:13:55.230
<v Jon Wright>have  eight  feed  intake  recorders  here,  eight  bunkers,  so  we 

0:13:55.230 --> 0:13:59.250
<v Jon Wright>can  do  about  240  bulls  a  year  in  our  own 

0:13:59.250 --> 0:14:06.120
<v Jon Wright>testing  facility.  He  has  300  intake  recorders  associated  with  his 

0:14:06.150 --> 0:14:10.890
<v Jon Wright>genetics  now,  so  that's  pretty  amazing.  And  he's  talking  that 

0:14:10.890 --> 0:14:15.990
<v Jon Wright>they're  already  starting  to  develop  a  EPD  for  methane  and 

0:14:15.990 --> 0:14:18.990
<v Jon Wright>recording  that  sort  of  stuff.  There's  a  whole  world  in 

0:14:18.990 --> 0:14:22.350
<v Jon Wright>that  and  another  whole  discussion  about  how  that  all  should 

0:14:22.350 --> 0:14:25.620
<v Jon Wright>roll,  but  he's  onto  it.  He  may  not  get  a 

0:14:25.620 --> 0:14:28.800
<v Jon Wright>lot  of  support  from  his  new  president  in  that  area, 

0:14:28.890 --> 0:14:32.910
<v Jon Wright>to  be  trying  to  help  the  beef  industry  reduce  its 

0:14:32.940 --> 0:14:36.120
<v Jon Wright>emissions,  but  certainly  something  that  I'm  pretty  passionate  about.

0:14:36.450 --> 0:14:38.880
<v Claudia Hinrichsen>Sure.  So  just  honing  in  on  the  genetics  a  little 

0:14:38.880 --> 0:14:41.520
<v Claudia Hinrichsen>bit  more,  can  you  explain  the  trait  residual  feed  intake 

0:14:41.850 --> 0:14:42.961
<v Claudia Hinrichsen>and  how  heritable  is it?

0:14:42.961 --> 0:14:44.430
<v Jon Wright>Oh god, this  is  hard.

0:14:46.020 --> 0:14:46.440
<v Claudia Hinrichsen>Sorry.

0:14:46.440 --> 0:14:48.780
<v Jon Wright>Been  doing  it  for  28 years and  it  hasn't  got  any  easier, 

0:14:48.780 --> 0:14:52.290
<v Jon Wright>even  longer.  No,  look,  it's  really  simple.  It's  just  based 

0:14:52.290 --> 0:14:56.280
<v Jon Wright>from  the  point  that  we  all  understand  really  simply  and 

0:14:56.280 --> 0:15:01.140
<v Jon Wright>really  easily  gross  feed  efficiency,  which  is  just  how  much 

0:15:01.200 --> 0:15:05.370
<v Jon Wright>feed  does  an  animal  eat  to  put  on  a  kilo 

0:15:05.370 --> 0:15:09.000
<v Jon Wright>of  weight?  And  so  that's  gross  feed  efficiency.  So  do 

0:15:09.000 --> 0:15:11.310
<v Jon Wright>you  have  a  converter  that's  4  to  1,  or  5 

0:15:11.310 --> 0:15:13.320
<v Jon Wright>to  1,  or  6  to  1,  or  7  to  1? 

0:15:13.890 --> 0:15:17.010
<v Jon Wright>When  we  started  that  range  was  there,  you  were  going 

0:15:17.010 --> 0:15:20.070
<v Jon Wright>from  5  to  1  to  10  to  1,  was  the 

0:15:20.070 --> 0:15:23.910
<v Jon Wright>average.  We've  obviously  closed  that  average  in.  We  still  go 

0:15:23.910 --> 0:15:26.340
<v Jon Wright>back  to  that  trait  of  gross  feed  efficiency,  it's  the 

0:15:26.340 --> 0:15:29.220
<v Jon Wright>thing  we're  trying  to  shift.
 What  we  understood  and  what 

0:15:29.220 --> 0:15:34.620
<v Jon Wright>the  researchers  understood  from  previous  work  in  other  species,  that 

0:15:34.620 --> 0:15:37.950
<v Jon Wright>if you  just  go  on  that  gross  feed  efficiency  figure,  your 

0:15:37.950 --> 0:15:41.370
<v Jon Wright>animals  will  just  get  bigger  and  bigger  and  bigger.  And 

0:15:41.370 --> 0:15:43.770
<v Jon Wright>that's  what  happened  in  the  poultry  industry,  happened  in  the 

0:15:43.770 --> 0:15:46.830
<v Jon Wright>pork  industry,  where  you  had  these  animals  were  so  big 

0:15:46.830 --> 0:15:49.680
<v Jon Wright>that  their  hearts  couldn't  even  pump  the  blood  around  their 

0:15:49.680 --> 0:15:54.270
<v Jon Wright>bodies  or  their  immune  systems  just  couldn't  cope  with  the 

0:15:54.270 --> 0:15:58.500
<v Jon Wright>mass  and  the  volume.  So  the  wisdom  of  all  of 

0:15:58.500 --> 0:16:00.960
<v Jon Wright>those  other  industries  and  the  researchers  at  the  time,  that 

0:16:00.960 --> 0:16:04.770
<v Jon Wright>we  need  to  take  growth  out  of  the  equation  or 

0:16:04.980 --> 0:16:09.630
<v Jon Wright>out  of  that  genetic  link  and  make  it  independent.  And 

0:16:09.630 --> 0:16:13.200
<v Jon Wright>so  not  taking  growth  out  of  the  story,  but  just 

0:16:13.200 --> 0:16:17.580
<v Jon Wright>if  you  select  for  feed  efficiency,  you're  not  necessarily  selecting 

0:16:17.580 --> 0:16:22.200
<v Jon Wright>for  growth.  Go  to  your  growth  EPDs  or  EBVs  and 

0:16:22.740 --> 0:16:26.160
<v Jon Wright>select  where  you  want  to,  but  it  won't  be  directly 

0:16:26.160 --> 0:16:29.790
<v Jon Wright>linked.
 So  residual  feed  intake  was  just  a  simple  method 

0:16:29.790 --> 0:16:32.700
<v Jon Wright>that  was  developed  to  say,  let's  just  look  at  each 

0:16:32.700 --> 0:16:36.270
<v Jon Wright>individual  animal  and  say  how  efficient  are  they  for  an 

0:16:36.270 --> 0:16:40.560
<v Jon Wright>animal  of  that  particular  size  growing  at  that  particular  rate? 

0:16:40.920 --> 0:16:44.460
<v Jon Wright>So it  just  takes  those  out,  it  adjusts  for  those.  And 

0:16:44.460 --> 0:16:47.670
<v Jon Wright>so  if  it's a  smaller  animal,  not  growing  as  fast  but 

0:16:47.670 --> 0:16:51.960
<v Jon Wright>not  eating  as  much,  it  can  still  rank  just  as 

0:16:51.960 --> 0:16:55.050
<v Jon Wright>well  as  a  fast- growing  animal  that's  not  eating  much 

0:16:55.170 --> 0:16:58.410
<v Jon Wright>relative  to  its  size  and  its  growth  rate.  So  you 

0:16:58.410 --> 0:17:01.920
<v Jon Wright>can  have  those  two  animals  ranking  first  and  second  in 

0:17:01.920 --> 0:17:05.129
<v Jon Wright>your  test.  You  then  just  go  to  your  growth  traits 

0:17:05.280 --> 0:17:08.040
<v Jon Wright>and  say, " Oh,  that  animal  is  not  what  I'd  like 

0:17:08.040 --> 0:17:10.859
<v Jon Wright>to  breed  from.  Whereas  this  animal  may  be  more  to 

0:17:10.859 --> 0:17:13.170
<v Jon Wright>it."  I've  thought  about  it  a  lot,  talked  a  lot 

0:17:13.170 --> 0:17:15.419
<v Jon Wright>over  a  long  period  of  time,  and  it's  just  the 

0:17:15.420 --> 0:17:20.820
<v Jon Wright>responsible  way  to  shift  feed  efficiency  in  a  genetic  population 

0:17:20.820 --> 0:17:23.340
<v Jon Wright>over  the  time,  is  the  best  way  for  doing.

0:17:23.609 --> 0:17:26.369
<v Claudia Hinrichsen>Makes  sense.  So  we  might  move  on  to  some  of 

0:17:26.369 --> 0:17:28.710
<v Claudia Hinrichsen>the  other  cool  stuff  that  you  have  done  here  or 

0:17:28.710 --> 0:17:30.690
<v Claudia Hinrichsen>are  doing  here.  Can  you  tell  us  a  bit  about 

0:17:30.690 --> 0:17:35.130
<v Claudia Hinrichsen>your  work  with  the  legend  Luciano  Gonzales  from  Sydney  Uni 

0:17:35.490 --> 0:17:37.380
<v Claudia Hinrichsen>and  also  Optiweigh  in  the  methane  space?

0:17:37.890 --> 0:17:40.260
<v Jon Wright>Yeah,  so  just  to  go  back  a  little  bit  in 

0:17:40.260 --> 0:17:44.970
<v Jon Wright>the  sense  of  me  sitting  in  my  office,  Googling  on 

0:17:44.970 --> 0:17:49.200
<v Jon Wright>the  computer,  searching  through  things  and  seeing  one,  that  figure 

0:17:49.200 --> 0:17:53.400
<v Jon Wright>that  said  the  beef  industry's  responsible  for  as  much  emissions 

0:17:53.730 --> 0:17:56.670
<v Jon Wright>as  the  whole  transport  industry.  Now  whether  that's  true  and 

0:17:56.850 --> 0:17:59.190
<v Jon Wright>whether  the  calculations  are  right  and  blah,  blah, blah,  it  doesn't 

0:17:59.190 --> 0:18:03.060
<v Jon Wright>matter.  I  read  that  and  went, " Holy  mackerel,  what are  you 

0:18:03.060 --> 0:18:05.910
<v Jon Wright>talking  about  there?"  And  then  sort  of  just  trying  to 

0:18:05.910 --> 0:18:08.280
<v Jon Wright>look  more  through  into  that  space  and  go, " Why  is 

0:18:08.280 --> 0:18:13.710
<v Jon Wright>that?"  And  it's  that  part  about  methane,  which  is  no 

0:18:13.710 --> 0:18:17.129
<v Jon Wright>one's  fault,  no  one's  did  anything  wrong,  but  the  science 

0:18:17.130 --> 0:18:21.840
<v Jon Wright>says  that  methane  is  methane,  and  how  that as  a  compound 

0:18:22.260 --> 0:18:25.290
<v Jon Wright>acts  and  where  it  goes,  and  it's  ability  to  sit 

0:18:25.290 --> 0:18:29.070
<v Jon Wright>up  there  and  form  a  blanket  and  refract  really  strongly 

0:18:29.280 --> 0:18:32.190
<v Jon Wright>heat  back  into  our  atmosphere  is  just  what  happens.  We 

0:18:32.190 --> 0:18:36.180
<v Jon Wright>can't  change  that  science,  that's  just  there.
 So  going  through 

0:18:36.180 --> 0:18:39.540
<v Jon Wright>and  thinking  about  all  of  that  stuff  and  ensuring  that, 

0:18:39.930 --> 0:18:42.959
<v Jon Wright>one,  the  information  was  right,  and  that's  all  you  can 

0:18:42.960 --> 0:18:45.629
<v Jon Wright>do  is  just  keep  reading  and  reading  and  looking  and 

0:18:45.630 --> 0:18:48.840
<v Jon Wright>searching.  And  again,  what  I  said  before,  make  sure  you're 

0:18:48.840 --> 0:18:52.020
<v Jon Wright>searching  for  the  stuff  that  disproves  your  theory  as  well 

0:18:52.020 --> 0:18:54.810
<v Jon Wright>as  proves  your  theory.  And  if  you're  not  thinking  in 

0:18:54.810 --> 0:18:57.330
<v Jon Wright>both  ways,  you're  not  really  being  responsible  in  it.  So 

0:18:57.330 --> 0:19:01.560
<v Jon Wright>it  was  a  long  time  about  reading  and  thinking  and 

0:19:01.560 --> 0:19:03.780
<v Jon Wright>finding  the  right  time  to  actually  start  talking  about  it, 

0:19:03.810 --> 0:19:06.270
<v Jon Wright>because  it  certainly  was  not  something  that  was  talked  about 

0:19:06.270 --> 0:19:09.840
<v Jon Wright>in  the  industry.  In  fact,  it  was  quite  controversial  to 

0:19:09.840 --> 0:19:12.330
<v Jon Wright>talk  about  it.
 And  so  as  somebody  who  was  selling 

0:19:12.330 --> 0:19:15.840
<v Jon Wright>a  product,  that  I  wanted  to  communicate  with  people  about 

0:19:15.869 --> 0:19:18.510
<v Jon Wright>how  good  our  product  was,  if  I  started  talking  with 

0:19:18.510 --> 0:19:22.470
<v Jon Wright>that  language,  potentially  people  were  going  to  call  me  an 

0:19:22.680 --> 0:19:25.620
<v Jon Wright>idiot  or  whatever  it  was,  which  all  of  it  was 

0:19:25.800 --> 0:19:29.850
<v Jon Wright>probably  true,  but  we  decided  to  just  find  the  time 

0:19:29.850 --> 0:19:36.270
<v Jon Wright>and  do  it  slowly  and  quietly  and  professional.  We  just 

0:19:36.270 --> 0:19:38.940
<v Jon Wright>started  to  do  it  and  I  had  lots  of  conversations 

0:19:38.940 --> 0:19:43.230
<v Jon Wright>in  pubs  at  night  and  dinner  parties  and  birthday  parties 

0:19:43.230 --> 0:19:45.000
<v Jon Wright>and  whatever,  annoying  the  hell  out  of  people. 'Cause  I  wanted 

0:19:45.960 --> 0:19:48.420
<v Jon Wright>to  find  out  what  people  thought  and  what  their  reactions 

0:19:48.450 --> 0:19:51.930
<v Jon Wright>would  be  and  what  their  part  was.  Anyway,  so  the 

0:19:51.930 --> 0:19:55.260
<v Jon Wright>next  step  for  us  was  to  say, " Well,  we  better 

0:19:55.260 --> 0:19:57.270
<v Jon Wright>see  if  we  can  collect  some  data  in  this  area 

0:19:57.270 --> 0:19:59.850
<v Jon Wright>and  see  if  we  can  collaborate  with  some  people  to 

0:19:59.850 --> 0:20:02.310
<v Jon Wright>help  us  try  and  work  it  out."
 And  once  you 

0:20:02.310 --> 0:20:04.470
<v Jon Wright>sort  of  got  to  the  stage  that  you  accepted  the 

0:20:04.470 --> 0:20:09.119
<v Jon Wright>science  and  then  started  to  accept  the  potential  risk  to 

0:20:09.119 --> 0:20:12.689
<v Jon Wright>the  beef  industry  into  the  future,  then  it  felt  like 

0:20:12.780 --> 0:20:14.640
<v Jon Wright>a  bit  of  an  obligation  to  get  on  with  trying 

0:20:14.640 --> 0:20:17.820
<v Jon Wright>to  find  out  what  this  science  is  about  and  how 

0:20:17.820 --> 0:20:22.350
<v Jon Wright>we  can  identify  it  and  improve  it  over  time  and 

0:20:22.350 --> 0:20:25.290
<v Jon Wright>then  communicate  it  over  time.  Which  was  in  all  my 

0:20:25.320 --> 0:20:28.469
<v Jon Wright>understanding,  it's  all  about  the  only  way  if  we're  going 

0:20:28.470 --> 0:20:31.379
<v Jon Wright>to  stay  here  as  an  industry  is  if  we  can 

0:20:31.440 --> 0:20:34.919
<v Jon Wright>communicate  to  consumers  that  we're  just  taking  a  bit  of 

0:20:34.920 --> 0:20:37.770
<v Jon Wright>responsibility  for  the  small  bit  that  we  emit.  That's  all 

0:20:37.770 --> 0:20:40.350
<v Jon Wright>they  expect  from  us.  They  don't  want  us  to  fix 

0:20:40.350 --> 0:20:42.660
<v Jon Wright>climate  change  totally.  All  they  want  us  to  do  is 

0:20:42.660 --> 0:20:44.970
<v Jon Wright>take  responsibility  for  the  small  bit  and  that's  what  they're 

0:20:44.970 --> 0:20:49.770
<v Jon Wright>asking  of  everybody.
 So  we  can  sit  and  whinge  and 

0:20:49.770 --> 0:20:52.500
<v Jon Wright>feel  sorry  for  ourselves  all  we  like,  but  that's  the 

0:20:52.500 --> 0:20:55.830
<v Jon Wright>basic  principle  of  how  it'll  work.  Because  we  just  can't 

0:20:55.830 --> 0:21:00.270
<v Jon Wright>communicate  with  every  single  consumer  and  have  a  little  chat, 

0:21:00.780 --> 0:21:02.880
<v Jon Wright>or  expect  them  to  sit  down  and  watch  a  video 

0:21:02.880 --> 0:21:05.040
<v Jon Wright>or  an  ad  or  something.  It  just  doesn't  work  that 

0:21:05.040 --> 0:21:07.649
<v Jon Wright>way.  They're  not  interested  in  us  and  nor  should  they 

0:21:07.650 --> 0:21:10.200
<v Jon Wright>be  because  it's  just  meat,  it's  just  a  bit  of 

0:21:10.200 --> 0:21:14.940
<v Jon Wright>food.  We're  not  that  important.  So  our  collaboration  with  the 

0:21:14.940 --> 0:21:18.030
<v Jon Wright>university  sort  of  came  around  that  space  of  just,  again, 

0:21:18.030 --> 0:21:21.330
<v Jon Wright>trying  to  ensure  that  we're  sticking  to  the  science  and 

0:21:21.330 --> 0:21:23.760
<v Jon Wright>trying  to  find  out  information  how  we  can  move  forward.


0:21:23.760 --> 0:21:29.100
<v Jon Wright>So  luckily  we  bumped  into  Luciano,  who's  at  Sydney  University 

0:21:29.460 --> 0:21:31.920
<v Jon Wright>and  worked  out  some  stuff.  And  so  for  three  or 

0:21:31.920 --> 0:21:35.490
<v Jon Wright>four  years  there  we  had  technology,  that  I  couldn't  afford 

0:21:35.490 --> 0:21:39.570
<v Jon Wright>but  the  university  had,  being  able  to  collect  methane  production 

0:21:39.570 --> 0:21:44.220
<v Jon Wright>from  animals  in  real  time  whilst  also  collecting  their  feed 

0:21:44.220 --> 0:21:47.820
<v Jon Wright>efficiency  data.  So  we  did  that  for  a  long  time, 

0:21:48.119 --> 0:21:53.520
<v Jon Wright>even  as  long  as  we  had  animals. We  tested  heifers  that 

0:21:53.520 --> 0:21:57.750
<v Jon Wright>had  then  calved  down  twice  and  then  we  tested  them 

0:21:57.750 --> 0:22:01.260
<v Jon Wright>again  on  grass  out  in  the  paddock  with  these  same 

0:22:01.260 --> 0:22:05.880
<v Jon Wright>machines,  saying, " Is  this  feed  efficiency  stuff  that  we're  collecting 

0:22:05.880 --> 0:22:10.080
<v Jon Wright>in  pens,  is  that  giving  us  something  that's  worthwhile  on 

0:22:10.080 --> 0:22:14.430
<v Jon Wright>grass  in  a  cow?"  'Cause  the  majority  of  emissions  come 

0:22:14.430 --> 0:22:19.050
<v Jon Wright>from  our  cows,  so  unless  we  concentrate  on  fixing  that 

0:22:19.140 --> 0:22:24.390
<v Jon Wright>problem,  then  we're  only  tinkering  around  the  sides  unfortunately.  So 

0:22:24.630 --> 0:22:27.179
<v Jon Wright>that  data's  been  collected  not  that  long  ago,  still  to 

0:22:27.180 --> 0:22:30.420
<v Jon Wright>be  analyzed.  It's  a  little  bit  frustrating,  that  we'd  like 

0:22:30.420 --> 0:22:32.760
<v Jon Wright>to  get  some  results  from  that.  But  yeah,  some  really 

0:22:32.760 --> 0:22:35.940
<v Jon Wright>interesting  stuff. All  the  early  signs  of  stuff  is  saying  that 

0:22:35.940 --> 0:22:39.480
<v Jon Wright>it's  there.
 The  other  part  that  we've  just  done  recently 

0:22:39.480 --> 0:22:45.359
<v Jon Wright>was  with  Agscent.  Agscent's  a  company  that's  sort  of  developing 

0:22:45.450 --> 0:22:52.740
<v Jon Wright>useful  agricultural  technology  for  the  beef  industry,  particularly  in  measuring 

0:22:52.770 --> 0:22:57.720
<v Jon Wright>pregnancy.  Taking  a  breath  of  the  animal  into  a  bag, 

0:22:57.750 --> 0:23:00.960
<v Jon Wright>attaching  that  bag  to  a  machine  that  measures.  And they  can 

0:23:01.230 --> 0:23:06.030
<v Jon Wright>tell  within  the  first  18  days,  I  think,  whether  an 

0:23:06.030 --> 0:23:10.290
<v Jon Wright>animal's  pregnant  or  not.  There's  enormous  excitement  in  the  industry 

0:23:10.590 --> 0:23:12.600
<v Jon Wright>about  what  that  same  machine  may  be  able  to  do 

0:23:12.600 --> 0:23:17.369
<v Jon Wright>in  relation  to  detecting  disease  in  animals,  particularly  respiratory  diseases 

0:23:17.369 --> 0:23:21.000
<v Jon Wright>in  feedlots  and  that  sort  of  stuff.  But  Agscent,  as 

0:23:21.000 --> 0:23:24.359
<v Jon Wright>a  company,  then  teamed  up  with  Optiweigh.  So  Optiweigh  we 

0:23:24.359 --> 0:23:27.119
<v Jon Wright>know  is  a  machine  that  we  can  now  put  out 

0:23:27.119 --> 0:23:30.480
<v Jon Wright>in  our  paddocks.  In  a  commercial  sense,  it's  available  at 

0:23:30.480 --> 0:23:34.139
<v Jon Wright>a  commercial  price,  that  will  weigh  the  animals  in  the 

0:23:34.140 --> 0:23:36.900
<v Jon Wright>paddock  day  to  day  over  a  period  of  time  and 

0:23:36.900 --> 0:23:39.660
<v Jon Wright>give  us  an  idea  of  how  they're  growing.  All  that 

0:23:39.660 --> 0:23:42.419
<v Jon Wright>information  feeds  back  to  your  phone  and  so  then  you 

0:23:42.450 --> 0:23:44.850
<v Jon Wright>can  start  making  some  decisions,  if  they're  not  growing  as 

0:23:44.850 --> 0:23:48.570
<v Jon Wright>fast  as  you'd  like,  by  giving  them  additives  or  making 

0:23:48.570 --> 0:23:51.240
<v Jon Wright>moves  and that  sort  of  stuff.
 So  those  two  companies  have 

0:23:51.240 --> 0:23:55.500
<v Jon Wright>come  together  and  enabling  us  to  try  and  measure  methane 

0:23:55.920 --> 0:23:59.220
<v Jon Wright>out  in  the  paddock  as  we're  weighing  it.  So  that's 

0:23:59.220 --> 0:24:02.369
<v Jon Wright>pretty  exciting  stuff  in  a  number  of  ways.  Again,  we 

0:24:02.369 --> 0:24:04.290
<v Jon Wright>haven't  got  the  results  back  from  that.  We've  done  the 

0:24:04.290 --> 0:24:09.210
<v Jon Wright>research  or  provided the data. And  the  data  that  we  provided  to  them, 

0:24:09.570 --> 0:24:13.320
<v Jon Wright>all  those  animals  were  tested  have  full  EPDs  on  their 

0:24:13.680 --> 0:24:19.230
<v Jon Wright>intake,  on  their  feed- to- gain  ratio,  their  residual  feed 

0:24:19.230 --> 0:24:23.129
<v Jon Wright>intake,  plus  all  the  other  traits.  So  it's  going  to 

0:24:23.130 --> 0:24:25.890
<v Jon Wright>be  really  interesting  to  see  what  relationship  there  is  between 

0:24:25.890 --> 0:24:30.480
<v Jon Wright>methane  output  out  on  grass  and  intake  and  feed  conversion 

0:24:30.510 --> 0:24:33.630
<v Jon Wright>and  residual  feed  intake.  So  I  sit  with  bated  breath.

0:24:33.840 --> 0:24:36.270
<v Claudia Hinrichsen>As  do  I.  That  will  be  very  interesting  hearing  what 

0:24:36.270 --> 0:24:40.410
<v Claudia Hinrichsen>comes  out  of  that.  So  you  have  also  stepped  into 

0:24:40.440 --> 0:24:43.410
<v Claudia Hinrichsen>the  dairy  beef  space.  I  see  this  is  such  an 

0:24:43.410 --> 0:24:47.340
<v Claudia Hinrichsen>exciting  emergency  industry  to  address  the  wastage  and  animal  welfare 

0:24:47.340 --> 0:24:50.100
<v Claudia Hinrichsen>concerns  around  bobby  calves.  So  for  those  that  don't  know 

0:24:50.100 --> 0:24:52.800
<v Claudia Hinrichsen>much  about  the  dairy  beef  space,  can  you  tell  us 

0:24:52.800 --> 0:24:55.020
<v Claudia Hinrichsen>a  bit  about  it  and  what are  the  product that they're  sort  of 

0:24:55.050 --> 0:24:55.649
<v Claudia Hinrichsen>aiming  for?

0:24:55.800 --> 0:24:58.800
<v Jon Wright>So  certainly  the  dairy  beef,  it's  obviously  in  that  space, 

0:24:58.800 --> 0:25:02.550
<v Jon Wright>that  dairy  industry,  is  all  about  the  females  and  how 

0:25:02.550 --> 0:25:06.240
<v Jon Wright>much  milk  they  produce.  And  they've  done  an  incredible  job 

0:25:06.240 --> 0:25:10.530
<v Jon Wright>to  change  those  animals  genetically  over  time  to  produce  more 

0:25:10.530 --> 0:25:13.560
<v Jon Wright>and  more  milk.  The  type  of  animal  that  is  very, 

0:25:13.560 --> 0:25:17.010
<v Jon Wright>very  good  at  producing  large  amounts  of  milk  over  a 

0:25:17.010 --> 0:25:20.369
<v Jon Wright>long  period  of  time,  as  a  male  steer  is  not 

0:25:20.369 --> 0:25:24.630
<v Jon Wright>that  desirable  of  a  beef  product  and  is  quite  the 

0:25:24.630 --> 0:25:27.719
<v Jon Wright>focus  on  the  milking  every  day,  and  the  time  that 

0:25:27.720 --> 0:25:32.010
<v Jon Wright>that  takes  and  the  energy  that that  takes  for  dairymen,  they 

0:25:32.010 --> 0:25:34.290
<v Jon Wright>really  don't  want  to  do  any  other  stuff. They  don't  have 

0:25:34.290 --> 0:25:37.619
<v Jon Wright>time  for  other  stuff.  So  trying  to  care  for  these, 

0:25:37.680 --> 0:25:40.560
<v Jon Wright>sort  of  the  male  part,  they  have  to  have  that 

0:25:40.560 --> 0:25:44.250
<v Jon Wright>female  have  a  calf  each  year  or  every  year and  a 

0:25:44.250 --> 0:25:48.060
<v Jon Wright>half  or  whatever  it  is.  So  the  calf  being  produced, 

0:25:48.540 --> 0:25:51.570
<v Jon Wright>only  recently  have  we  got  sexed  semen,  which  I'm  sure 

0:25:51.570 --> 0:25:54.929
<v Jon Wright>is  helping  a  bit,  but  that  male  side  was  hard 

0:25:54.930 --> 0:25:56.250
<v Jon Wright>to  know  what  to  do  with  it  and  it  was 

0:25:56.250 --> 0:26:00.270
<v Jon Wright>hard  to  make  money  out of it.
 And  unfortunately,  history  tells  us 

0:26:00.270 --> 0:26:03.359
<v Jon Wright>that  if  there  wasn't  a  decent  market  for  them,  those 

0:26:03.359 --> 0:26:06.450
<v Jon Wright>animals  just  had  to  be  eliminated  from  the  system.  And 

0:26:06.450 --> 0:26:09.780
<v Jon Wright>society,  as  we've  gone  along,  says, " Nah,  you  can't  create 

0:26:09.780 --> 0:26:13.050
<v Jon Wright>a  baby  calf  and  then  not  let  it  live  its 

0:26:13.050 --> 0:26:16.560
<v Jon Wright>best  life,  I  guess."  And  you  can't  go  into  that 

0:26:16.560 --> 0:26:21.510
<v Jon Wright>space  without  worrying  about  how  that's  done.  So  yeah,  there's 

0:26:21.510 --> 0:26:23.880
<v Jon Wright>been  a  big  shift  within  that  industry  to  work  out 

0:26:23.880 --> 0:26:25.980
<v Jon Wright>how  to  use  that  product,  if  it  be  a  product 

0:26:25.980 --> 0:26:29.609
<v Jon Wright>out  of  the  dairy  industry,  is  those  male  calves  and 

0:26:29.609 --> 0:26:32.310
<v Jon Wright>that's  where  the  dairy  beef  part  came  in.  So  the 

0:26:32.310 --> 0:26:35.730
<v Jon Wright>crossing  those,  with  full  analysis  of  knowing  which  are  your 

0:26:35.730 --> 0:26:41.250
<v Jon Wright>superior  females  with  the  advent  of  sexed  semen,  then  putting 

0:26:41.400 --> 0:26:46.980
<v Jon Wright>sexed  Friesian  semen  or  dairy  semen  into  the  superior  females 

0:26:46.980 --> 0:26:50.250
<v Jon Wright>to  breed  your  replacements,  do  that.  And  then  the  rest, 

0:26:50.310 --> 0:26:52.530
<v Jon Wright>why  not  put  it  into  beef?  You  only  need  so 

0:26:52.530 --> 0:26:57.629
<v Jon Wright>many  replacements,  the  rest  is  a  byproduct.
 And  the  dairy 

0:26:57.630 --> 0:27:02.070
<v Jon Wright>beef  product  has  the  ability  to  finish  and  mature  in 

0:27:02.070 --> 0:27:06.660
<v Jon Wright>a  more  acceptable  time,  in  a  more  efficient  time.  And 

0:27:06.660 --> 0:27:10.050
<v Jon Wright>then  trying  to  make  that  dairy  beef  product  as  good 

0:27:10.050 --> 0:27:12.359
<v Jon Wright>a  quality.  They  worked  out  that  the  meat  quality  is 

0:27:12.359 --> 0:27:15.180
<v Jon Wright>actually  not  bad,  that  comes  from  the  Friesian  side,  so 

0:27:15.180 --> 0:27:17.580
<v Jon Wright>as  long  as  we're  attending  to  that  from  both  sides, 

0:27:18.030 --> 0:27:20.129
<v Jon Wright>the  product  you  get  in  the  end.  So  there's  a 

0:27:20.130 --> 0:27:24.359
<v Jon Wright>whole  world  being  developed  now  around  that.  America's  going  great 

0:27:24.359 --> 0:27:27.150
<v Jon Wright>guns,  New  Zealand's  going  great  guns.  It's  tougher  in  Australia 

0:27:27.150 --> 0:27:29.699
<v Jon Wright>at  the  moment  I  think,  but  they're  working  on  it. 

0:27:29.880 --> 0:27:32.250
<v Jon Wright>So  the  biggest  hindrance  in  that  place  is  who's  going 

0:27:32.250 --> 0:27:35.220
<v Jon Wright>to  look  after  that  calf,  from  one- day  olds  to 

0:27:35.220 --> 0:27:38.820
<v Jon Wright>say  whenever  it  can  start  eating  grass,  and  that  can 

0:27:38.820 --> 0:27:41.580
<v Jon Wright>be  two  months,  three  months,  four  months.
 So  it's  that 

0:27:41.580 --> 0:27:45.930
<v Jon Wright>space,  having  somebody  who's  got  an  economical  model  that  they 

0:27:45.930 --> 0:27:49.290
<v Jon Wright>can  do  that  efficiently  and  have  calves  coming  from  all 

0:27:49.290 --> 0:27:51.720
<v Jon Wright>over  Australia.  And  how  do  you  get  them  in  that 

0:27:51.720 --> 0:27:54.659
<v Jon Wright>frequent  flow?  It's  not  a  lot  of  numbers  when  you 

0:27:54.660 --> 0:27:57.450
<v Jon Wright>think that  the  cows  are  calving  over  a  long  period  of 

0:27:57.450 --> 0:28:00.510
<v Jon Wright>time  and  trying  to  get  those  calves  from  that  place 

0:28:00.510 --> 0:28:04.140
<v Jon Wright>to  the  facility  in  an  economical  way  and  then  being 

0:28:04.140 --> 0:28:06.149
<v Jon Wright>able  to  make  money  out  of  the  big  job  of 

0:28:06.150 --> 0:28:09.810
<v Jon Wright>keeping  baby  calves  alive  and  then  to  a  point  that 

0:28:09.810 --> 0:28:12.060
<v Jon Wright>they  can  move  on  to  the  next  stage.  So  in 

0:28:12.060 --> 0:28:14.940
<v Jon Wright>America  they're  doing  that  because  of  numbers,  they  can  start 

0:28:14.940 --> 0:28:17.790
<v Jon Wright>to  close  that  loop  and  go  straight  from  the  dairy 

0:28:17.790 --> 0:28:22.050
<v Jon Wright>calf  to  a  product  is  what  they're  working  on.
I don't  know 

0:28:22.050 --> 0:28:25.139
<v Jon Wright>whether  it's  relevant  to  the  discussion,  but  just there's  a  little 

0:28:25.140 --> 0:28:28.020
<v Jon Wright>part  in  there  that  I  think  is  worth  mentioning,  that 

0:28:28.350 --> 0:28:32.850
<v Jon Wright>some  people  might  call  it  clever  accounting,  but  the  reality 

0:28:32.940 --> 0:28:37.290
<v Jon Wright>is  in  a  dairy  beef  product,  the  emissions  that  that 

0:28:37.290 --> 0:28:41.550
<v Jon Wright>product  has  to  be  responsible  for,  which  is  the  12 

0:28:41.550 --> 0:28:44.700
<v Jon Wright>months  of  the  cow's  life,  which  we  know  in  that 

0:28:44.700 --> 0:28:48.720
<v Jon Wright>system  is  about  70%  of the  emissions  that  has  to  go 

0:28:48.720 --> 0:28:51.450
<v Jon Wright>to  the  product.  So  it's  not  only  the  emissions  that 

0:28:51.450 --> 0:28:54.930
<v Jon Wright>come  from  that  calf  from  the  time  it's  born,  whether 

0:28:54.930 --> 0:28:59.490
<v Jon Wright>it  be  beef,  dairy  beef  or  dairy,  that  calf  has 

0:28:59.490 --> 0:29:02.340
<v Jon Wright>his  own  emissions  from  the  time  it's  born  until  when 

0:29:02.340 --> 0:29:05.729
<v Jon Wright>it  reaches  product  on  a  shelf.  It  has  to  account 

0:29:05.730 --> 0:29:08.730
<v Jon Wright>for  the  emissions  that  come  from  the  cow  that  bred 

0:29:08.730 --> 0:29:10.770
<v Jon Wright>it  as  well.  It's  got  to  have  somewhere  to  land. 

0:29:10.770 --> 0:29:14.130
<v Jon Wright>It  can't  stay  with  the  breeding  enterprise,  they'd  go  broke. 

0:29:14.820 --> 0:29:17.190
<v Jon Wright>So  that's  well  established  all  around  the  world  that  has 

0:29:17.190 --> 0:29:19.650
<v Jon Wright>to  go  with  it.
 The  part  with  the  dairy  beef 

0:29:19.650 --> 0:29:24.270
<v Jon Wright>product is  that  that  amount  of  emissions  that  the  cow  is 

0:29:24.270 --> 0:29:27.060
<v Jon Wright>responsible,  some  of  it  can  go to  the  milk  and  some 

0:29:27.060 --> 0:29:30.090
<v Jon Wright>of  it can go  with  the  beef.  So  it  makes  dairy  beef 

0:29:30.090 --> 0:29:34.110
<v Jon Wright>product  a  low  emissions  product  just  by  its  simple  existence. 

0:29:34.380 --> 0:29:36.990
<v Jon Wright>Now  you  might  say  that's  clever  accounting,  it's  just  the 

0:29:36.990 --> 0:29:39.900
<v Jon Wright>way  the  system  works.  And  there'll  be  people  who'll  be 

0:29:39.900 --> 0:29:43.410
<v Jon Wright>in  that  space  that  will  communicate  that,  as  dairy  beef 

0:29:43.410 --> 0:29:46.050
<v Jon Wright>being  a  low  emissions  product  and  the  science  will  back 

0:29:46.050 --> 0:29:48.570
<v Jon Wright>it.  And  that's  fine.  We  shouldn't  be  scared  of  that. 

0:29:48.840 --> 0:29:51.600
<v Jon Wright>We  should  jump  on  that.  We  should  go  with  that, 

0:29:52.020 --> 0:29:55.530
<v Jon Wright>very  excitingly  and  say  here's  a  beef  product  that's  low 

0:29:55.530 --> 0:29:58.500
<v Jon Wright>emissions  and  we  can  keep  adding  to  it.  And  that 

0:29:58.500 --> 0:30:00.600
<v Jon Wright>can  be  the  premium  stuff,  if you  like,  and  the  other 

0:30:00.600 --> 0:30:04.440
<v Jon Wright>stuff.  But  to  differentiate  ourselves  from  that  and  say  it's 

0:30:04.440 --> 0:30:07.530
<v Jon Wright>not  true  is  just  ridiculous.  We  need  to  take  that 

0:30:07.530 --> 0:30:10.650
<v Jon Wright>positive  energy  and  run  with  it  and  it's  very  exciting 

0:30:10.650 --> 0:30:12.870
<v Jon Wright>for  the  beef  industry  and  stuff  that  we  can  learn 

0:30:12.870 --> 0:30:15.840
<v Jon Wright>from  that  and  add  on  to,  I  think  is  really  exciting.

0:30:16.140 --> 0:30:19.110
<v Claudia Hinrichsen>For  sure.  I  think  once  consumers  shift  their  mindset  away 

0:30:19.110 --> 0:30:22.770
<v Claudia Hinrichsen>from  a  dairy  beef  animal  being  that  big  huge  coat 

0:30:22.770 --> 0:30:25.530
<v Claudia Hinrichsen>hanger  style  animal  to  something  that  actually  just  looks  like 

0:30:25.530 --> 0:30:29.370
<v Claudia Hinrichsen>a  crossbred,  really,  that  might  change  people's  mindsets  a  bit. 

0:30:29.370 --> 0:30:33.630
<v Claudia Hinrichsen>And  yeah,  certainly  a  very  good  marketing  draw  card  there. 

0:30:34.110 --> 0:30:37.740
<v Claudia Hinrichsen>So  final  questions  then.  What  are  some  of  the  learnings 

0:30:37.770 --> 0:30:40.170
<v Claudia Hinrichsen>that  you've  gained  over  the  years  of  doing  this  and 

0:30:40.170 --> 0:30:42.870
<v Claudia Hinrichsen>what do  you  see  as  the  most  exciting  thing  about  the 

0:30:42.870 --> 0:30:44.040
<v Claudia Hinrichsen>future  of  the  beef  industry?

0:30:44.130 --> 0:30:47.220
<v Jon Wright>Lots  of  learnings  in  a  personal  sense,  we  can't  go 

0:30:47.220 --> 0:30:50.580
<v Jon Wright>into  all  of  those.  But  just  the  power  of  science 

0:30:50.580 --> 0:30:53.910
<v Jon Wright>and  the  power  of  trying  to  be  independent  in  your 

0:30:53.910 --> 0:30:57.450
<v Jon Wright>thought,  but  also  analytical  in  your  thought,  and  not  be 

0:30:57.450 --> 0:31:02.459
<v Jon Wright>scared  of  the  negatives  and  be  responsible  in  your  thoughts 

0:31:02.460 --> 0:31:06.810
<v Jon Wright>to  investigate  the  things  that  don't  fit  conveniently  with  the 

0:31:06.810 --> 0:31:10.050
<v Jon Wright>way  you're  thinking,  or  fit  conveniently  with  the  way  that 

0:31:10.050 --> 0:31:12.750
<v Jon Wright>you  think  you'll  make  money  and  need  to  make  money. 

0:31:12.750 --> 0:31:16.170
<v Jon Wright>So  you  make  excuses  for  things  because  that's  how  I'm 

0:31:16.170 --> 0:31:18.570
<v Jon Wright>going  to  make  more  money.  They're  all  choices  about  the 

0:31:18.570 --> 0:31:20.640
<v Jon Wright>way  you  move  forward  and  ethics  that  you  move  forward, 

0:31:20.640 --> 0:31:23.010
<v Jon Wright>so  that's  been  a  big  thing.  Not  an  easy  journey 

0:31:23.010 --> 0:31:25.980
<v Jon Wright>and  a  lot  of  learnt  stuff  over  time  that  you're 

0:31:25.980 --> 0:31:30.690
<v Jon Wright>bashed  and  bashed  and  bashed  over  time  to  eventually  come 

0:31:30.690 --> 0:31:33.630
<v Jon Wright>to  the  terms  of  going, " Yeah,  I  think  I  understand 

0:31:33.630 --> 0:31:38.220
<v Jon Wright>that  now."
 So  yeah,  the  interesting  part  I  think  is 

0:31:38.220 --> 0:31:41.610
<v Jon Wright>in  the  world  of  being  analytical  about  the  beef  industry and 

0:31:41.670 --> 0:31:44.310
<v Jon Wright>the  seed  stock  industry,  and  not  being  scared  to  speak 

0:31:44.310 --> 0:31:49.710
<v Jon Wright>up  about  those  industries  or  those  breeds  or  whatever,  because 

0:31:49.740 --> 0:31:52.530
<v Jon Wright>none  of  them  are  perfect  and  no  one's  perfect.  And 

0:31:52.530 --> 0:31:57.030
<v Jon Wright>it's  also  all  right  to  be  having  discussions  about  things 

0:31:57.300 --> 0:32:00.450
<v Jon Wright>that  affect  the  future  of  our  industry  without  the  fear 

0:32:00.450 --> 0:32:04.590
<v Jon Wright>of  insulting  somebody  or  hurting  somebody,  because  they're  very  strongly 

0:32:04.590 --> 0:32:07.440
<v Jon Wright>protecting  their  own  brand  or  their  own  name  or  their 

0:32:07.440 --> 0:32:11.910
<v Jon Wright>own  financial  situation.  So it  just  takes  a  bit  of  courage, 

0:32:11.910 --> 0:32:15.660
<v Jon Wright>a  bit  of  pigheadedness,  and  some would say a bit  of  arrogance  or  whatever.


0:32:16.110 --> 0:32:18.060
<v Jon Wright>But  as  long  as  the  questions  are  right  and  the 

0:32:18.060 --> 0:32:21.990
<v Jon Wright>questions  have  purpose  to  benefit  the  people  that  we're  in 

0:32:21.990 --> 0:32:25.230
<v Jon Wright>business  to  serve,  which  is  the  commercial  industry,  then  we 

0:32:25.230 --> 0:32:27.930
<v Jon Wright>should  always  be  doing  that,  and  we  should  always,  always 

0:32:27.930 --> 0:32:30.330
<v Jon Wright>do  that.  They  should  be  doing  it.  The  reality  is 

0:32:30.330 --> 0:32:32.190
<v Jon Wright>they've  got  plenty  of  other  things  to  be  doing  that 

0:32:32.190 --> 0:32:35.580
<v Jon Wright>they're  concentrating  on,  and  it's  very  easy  for  the  seed 

0:32:35.580 --> 0:32:38.010
<v Jon Wright>stock  industry  just  to  keep  on  doing  the  same  old 

0:32:38.010 --> 0:32:41.070
<v Jon Wright>thing  or  do  the  things  that  benefit  us  the  best 

0:32:41.070 --> 0:32:46.050
<v Jon Wright>without  doing  a  true  analysis  and  being  strong.
 Unfortunately,  like 

0:32:46.080 --> 0:32:50.430
<v Jon Wright>the  previous  generations  in  the  seed  stock  industry  did,  that 

0:32:50.430 --> 0:32:53.040
<v Jon Wright>the  next  generation  now  don't  have  to  worry  about  it 

0:32:53.280 --> 0:32:56.040
<v Jon Wright>because  they're  making  a  lot  of  money  under  the  model 

0:32:56.040 --> 0:32:57.870
<v Jon Wright>that  is.  Why  would  you  change  it?  Why  would  you 

0:32:57.870 --> 0:33:00.210
<v Jon Wright>change  a  model  that's  making  you  a  lot  of  money? 

0:33:00.210 --> 0:33:03.209
<v Jon Wright>And  I  understand  that,  and  it's  a  perfectly  natural  behavior 

0:33:03.450 --> 0:33:05.610
<v Jon Wright>that  people  in  all  industries  all  around  the  world  do 

0:33:05.700 --> 0:33:08.730
<v Jon Wright>all  the  time.  Doesn't  make  it  right.  And  so  especially 

0:33:08.730 --> 0:33:11.910
<v Jon Wright>when  you're  looking  at  that  part  about  making  commercial  producers 

0:33:11.910 --> 0:33:16.230
<v Jon Wright>more  profitable,  we  need  to  keep  analyzing  that  and  checking 

0:33:16.230 --> 0:33:18.990
<v Jon Wright>on  it  and  working  out  ways,  can  we  do  it  better?

0:33:19.440 --> 0:33:22.500
<v Claudia Hinrichsen>Well,  Jon,  I've  loved  talking  to you, and  I  think  that  you're 

0:33:22.500 --> 0:33:25.020
<v Claudia Hinrichsen>a  true  pioneer  and  a  really  inspiring  and  brave  farmer, 

0:33:25.020 --> 0:33:29.010
<v Claudia Hinrichsen>often  broaching  topics  that  people  find  uncomfortable  and  really  pushing 

0:33:29.010 --> 0:33:32.940
<v Claudia Hinrichsen>for  a  sustainable  beef  industry  into  the  future  with  such 

0:33:32.970 --> 0:33:36.240
<v Claudia Hinrichsen>unwavering  passion  over  these  years.  So  thank  you  so  much 

0:33:36.240 --> 0:33:37.290
<v Claudia Hinrichsen>for  joining  us  on  the  show.

0:33:37.470 --> 0:33:38.100
<v Jon Wright>Thank  you  very  much.

0:33:40.650 --> 0:33:43.740
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