1 00:00:03,070 --> 00:00:03,940 Speaker 1: From CurtCo Media. 2 00:00:06,069 --> 00:00:08,930 Robert Ross: Let's talk about designing luxury. 3 00:00:09,150 --> 00:00:11,209 Jay Beever: In my opinion, being able to do things that you 4 00:00:11,209 --> 00:00:16,220 Jay Beever: shouldn't be able to do. In an airplane at 35,000, 40, 45,000 5 00:00:16,220 --> 00:00:19,489 Jay Beever: and even 51, 000 feet, you are in an environment that 6 00:00:19,489 --> 00:00:22,049 Jay Beever: wants to kill you. If we can protect from that 7 00:00:22,169 --> 00:00:27,610 Jay Beever: and still experience that environment, that's luxury, that's the secret sauce. 8 00:00:29,540 --> 00:00:32,160 Speaker 4: This is Cars That Matter. 9 00:00:46,040 --> 00:00:48,449 Robert Ross: This is Robert Ross with another episode of Cars that 10 00:00:48,449 --> 00:00:52,850 Robert Ross: Matter. Welcome to a very special guest, Jay Beever. 11 00:00:52,949 --> 00:00:53,560 Jay Beever: Thank you, Robert. 12 00:00:53,620 --> 00:00:55,330 Robert Ross: It's great to have you here. You and I have 13 00:00:55,330 --> 00:00:58,760 Robert Ross: had so many conversations offline that it occurred to me 14 00:00:58,760 --> 00:01:01,700 Robert Ross: that you're someone that our audience should meet. Jay's vice 15 00:01:01,700 --> 00:01:05,810 Robert Ross: president of design operations at Embraer Executive Jets. You've all heard 16 00:01:05,810 --> 00:01:08,760 Robert Ross: of that company. With that in mind, welcome to the show. 17 00:01:08,880 --> 00:01:10,830 Jay Beever: It's always a pleasure. The first time we met, I 18 00:01:10,830 --> 00:01:13,709 Jay Beever: reflect back on that moment fondly, when the Sky Yacht 19 00:01:13,709 --> 00:01:16,910 Jay Beever: program was kicked off before it was Skyacht and you had asked Eddie, " 20 00:01:16,970 --> 00:01:19,069 Jay Beever: Can we do the Ultimate Gift for the Robb Report 21 00:01:19,130 --> 00:01:22,190 Jay Beever: in 2013?" And sure enough, we use that Lineage and 22 00:01:22,259 --> 00:01:24,039 Jay Beever: jumped through a whole bunch of hoops and made some 23 00:01:24,039 --> 00:01:25,539 Jay Beever: things happen. It's been fun ever since. 24 00:01:25,740 --> 00:01:28,009 Robert Ross: Of course, Jay's referring to a previous guest we've had, 25 00:01:28,009 --> 00:01:32,380 Robert Ross: Eddie Sotto who is an incredible experiential designer. Formerly one 26 00:01:32,450 --> 00:01:36,179 Robert Ross: of the Disney Imagineers and creative director with them. And 27 00:01:36,179 --> 00:01:39,319 Robert Ross: has gone on to develop any number of fantastic aviation 28 00:01:39,319 --> 00:01:42,959 Robert Ross: interiors, yacht interiors, and some projects that really are out 29 00:01:42,959 --> 00:01:45,209 Robert Ross: of fantasy land, which by the way, Jay, is what 30 00:01:45,209 --> 00:01:49,640 Robert Ross: you folks at Embraer do, you create flying fantasies for 31 00:01:49,640 --> 00:01:52,320 Robert Ross: people. We're going to dive into something a little different 32 00:01:52,320 --> 00:01:56,029 Robert Ross: today. We're going to talk about luxury at large and 33 00:01:56,030 --> 00:01:59,640 Robert Ross: how it transfers or applies to automotive design. We're going 34 00:01:59,640 --> 00:02:01,930 Robert Ross: to get back to the cars and your history with 35 00:02:01,930 --> 00:02:07,010 Robert Ross: them, Jay. But first, let's talk about designing luxury. In 36 00:02:07,010 --> 00:02:10,440 Robert Ross: the luxury car world, you've got luxury four doors, you've 37 00:02:10,440 --> 00:02:13,790 Robert Ross: got luxury SUVs, you've got luxury sports cars, you've even 38 00:02:13,790 --> 00:02:16,750 Robert Ross: got luxury hyper cars. Every one of them aspires to 39 00:02:16,750 --> 00:02:19,419 Robert Ross: be the best they can be. Something like a Bugatti 40 00:02:19,419 --> 00:02:22,109 Robert Ross: or a Pagani, I mean, those are remarkable works of art. 41 00:02:22,400 --> 00:02:26,269 Robert Ross: When it comes to luxury and private aviation, you guys 42 00:02:26,269 --> 00:02:30,499 Robert Ross: have developed some pretty amazing concepts. Obviously the Skyacht One is 43 00:02:30,540 --> 00:02:33,760 Robert Ross: the project that you and Eddie Sotto worked on together. 44 00:02:33,760 --> 00:02:35,669 Robert Ross: It was published in Robb Report a number of years 45 00:02:35,669 --> 00:02:38,269 Robert Ross: ago. But you've gone all over the map, everything from 46 00:02:38,269 --> 00:02:42,359 Robert Ross: art deco, to the wild West, Manhattan, Kyoto, I mean 47 00:02:42,380 --> 00:02:44,630 Robert Ross: all over the map. Talk about some of the themes 48 00:02:44,630 --> 00:02:49,380 Robert Ross: and some of the technical challenges that you embraced and 49 00:02:49,470 --> 00:02:54,320 Robert Ross: resolved. I'm thinking about, your Japanese- inspired interior were really 50 00:02:54,320 --> 00:02:57,760 Robert Ross: remarkable. Things that had never been done in a private jet before. 51 00:02:58,079 --> 00:03:00,579 Jay Beever: And that's really luxury. When you can do something that's 52 00:03:00,630 --> 00:03:03,850 Jay Beever: new, that inspires, people appreciate that. And it has to 53 00:03:03,850 --> 00:03:06,200 Jay Beever: perform. Something has to perform better than the others. And 54 00:03:06,200 --> 00:03:08,719 Jay Beever: that's often a luxury price tag. You can't put a 55 00:03:08,720 --> 00:03:10,970 Jay Beever: Bugatti paint scheme on a Corvette and call it a 56 00:03:10,970 --> 00:03:14,019 Jay Beever: Bugatti. You need a thousand horsepower. You need the grill 57 00:03:14,019 --> 00:03:15,320 Jay Beever: to be the way it is. So, it has a 58 00:03:15,320 --> 00:03:17,359 Jay Beever: price tag for what it can do. To answer your 59 00:03:17,359 --> 00:03:20,850 Jay Beever: first question, what is luxury? It's different for everybody? Luxury 60 00:03:20,850 --> 00:03:24,209 Jay Beever: could be good health, having a family, wealth, financial wealth, 61 00:03:24,209 --> 00:03:27,480 Jay Beever: it could be having something rare that is not repeatable. 62 00:03:27,549 --> 00:03:29,239 Jay Beever: So, where do you go with it? We had to 63 00:03:29,239 --> 00:03:32,019 Jay Beever: look at that because selling private jets to people... These 64 00:03:32,019 --> 00:03:35,430 Jay Beever: are business tools, clearly, most of them are. And sometimes 65 00:03:35,430 --> 00:03:38,810 Jay Beever: they're also very personal escape tools. But as a business 66 00:03:38,810 --> 00:03:40,630 Jay Beever: tool, which is a majority of the market, this is 67 00:03:40,630 --> 00:03:44,320 Jay Beever: serving a clientele that are changing the world in commerce 68 00:03:44,320 --> 00:03:47,890 Jay Beever: and finance and business and industries making things they need 69 00:03:47,890 --> 00:03:50,280 Jay Beever: to be in other countries. And it's a time machine. 70 00:03:50,340 --> 00:03:52,500 Jay Beever: So, that's a luxury. Time is a luxury. 71 00:03:52,500 --> 00:03:54,749 Robert Ross: Mm- hmm ( affirmative). It is. It's a time machine. You're right. 72 00:03:54,810 --> 00:03:57,450 Jay Beever: And we're dealing with a clientele that's global. Does everything 73 00:03:57,450 --> 00:04:00,069 Jay Beever: have to look Western? Does everything have to look Versace 74 00:04:00,070 --> 00:04:04,210 Jay Beever: and contemporary? I realized early on that we need to 75 00:04:04,210 --> 00:04:07,410 Jay Beever: come up with a variety of themes and concepts, stuff 76 00:04:07,410 --> 00:04:10,180 Jay Beever: that I can not get accomplished a hundred percent internally 77 00:04:10,180 --> 00:04:12,550 Jay Beever: because we had a new Phenom to design. We had 78 00:04:12,550 --> 00:04:15,809 Jay Beever: the Legacy interior to redesign, which was already brand new. 79 00:04:15,810 --> 00:04:18,909 Jay Beever: The aircraft is 18 months from delivery and we're redesigning 80 00:04:18,909 --> 00:04:21,219 Jay Beever: the whole interior because the finish was wrong and all 81 00:04:21,219 --> 00:04:22,070 Jay Beever: these other problems. 82 00:04:22,070 --> 00:04:24,679 Robert Ross: Just to enlighten our listeners, you've got a portfolio of 83 00:04:24,680 --> 00:04:27,409 Robert Ross: eight private business jets. Is that right? That's a lot 84 00:04:27,409 --> 00:04:27,990 Robert Ross: of airplanes. 85 00:04:27,990 --> 00:04:31,560 Jay Beever: Seven, to be exact. And now we're down to four, 86 00:04:31,659 --> 00:04:36,040 Jay Beever: the Phenom 100 through Praetor 600. The Legacy 650 and Legacy 87 00:04:36,080 --> 00:04:39,120 Jay Beever: 600 were phased out because those are older platforms based 88 00:04:39,120 --> 00:04:42,150 Jay Beever: off the commercial jet. And the Lineage was also phased 89 00:04:42,150 --> 00:04:44,369 Jay Beever: out last year. And that was my queen of the 90 00:04:44,370 --> 00:04:46,409 Jay Beever: sky, so to speak, because it was the one that 91 00:04:46,409 --> 00:04:50,409 Jay Beever: allowed full customization, STC interiors, which is a supplemental type 92 00:04:50,409 --> 00:04:53,290 Jay Beever: certificate that allows you to... It's a license to kill in design. 93 00:04:53,291 --> 00:04:56,520 Robert Ross: You can put a pool table in the middle of your airplane, practically. 94 00:04:56,650 --> 00:04:58,879 Jay Beever: Exactly. So, we had all that. And then when I 95 00:04:58,880 --> 00:05:01,950 Jay Beever: joined in 2012, that's what I was looking at. But 96 00:05:01,950 --> 00:05:05,240 Jay Beever: internally, we had a mission to create the DNA. What 97 00:05:05,240 --> 00:05:07,810 Jay Beever: is the DNA of Embraer Executive Jets? So, whether they 98 00:05:07,810 --> 00:05:09,520 Jay Beever: get into a Phenom or they get it up into 99 00:05:09,520 --> 00:05:13,630 Jay Beever: a Lineage, the execution, the smell, all of it says, 100 00:05:13,690 --> 00:05:16,370 Jay Beever: that's an Embraer. So, we're coming up with that whole 101 00:05:16,370 --> 00:05:18,900 Jay Beever: plan internally. But at the same time, I watched this 102 00:05:18,900 --> 00:05:21,770 Jay Beever: queen of the skies for Embraer called the Lineage, five 103 00:05:21,770 --> 00:05:25,339 Jay Beever: cabin zones, almost 900 square feet of living space and 104 00:05:25,400 --> 00:05:29,760 Jay Beever: nobody knows it can be purchased naked, without interior. So, 105 00:05:29,890 --> 00:05:33,279 Jay Beever: here we have this STC- capable aircraft that should be 106 00:05:33,279 --> 00:05:35,909 Jay Beever: getting tons of attention that nobody really knows about. Eddie 107 00:05:35,909 --> 00:05:38,839 Jay Beever: called me up and said, " Hey Jay. Remember our previous 108 00:05:38,839 --> 00:05:42,089 Jay Beever: conversations about doing something special on airplanes?" I'm like, " Yes, 109 00:05:42,089 --> 00:05:45,529 Jay Beever: sir." He goes, " Well, my good friend, Robert Ross, called 110 00:05:45,529 --> 00:05:48,650 Jay Beever: me up and they're doing something with Robb Report called 111 00:05:48,650 --> 00:05:52,710 Jay Beever: the Ultimate Gift for 2013, published in December. They would 112 00:05:52,710 --> 00:05:55,559 Jay Beever: like it to be a Lineage. And I guess, Robb 113 00:05:55,560 --> 00:05:57,810 Jay Beever: Report really likes you guys and they think a Lineage 114 00:05:57,810 --> 00:05:59,799 Jay Beever: would be a cool opportunity. And they'd like to see 115 00:05:59,800 --> 00:06:00,890 Jay Beever: what I can do with it. You want to do it?" 116 00:06:01,520 --> 00:06:04,020 Robert Ross: You can't say no to Eddie, man. He's the best 117 00:06:04,020 --> 00:06:06,450 Robert Ross: sales guy in the world and the most creative. 118 00:06:06,560 --> 00:06:11,719 Jay Beever: Yeah, he's an experiential designer, but he's also an experiential salesman. It was such a fun 119 00:06:11,719 --> 00:06:14,419 Jay Beever: time. What was nice was, internally while we could focus 120 00:06:14,419 --> 00:06:16,759 Jay Beever: on the nuts and bolts and the details of making 121 00:06:16,760 --> 00:06:19,830 Jay Beever: the Swiss watch called the new Executive Jet interior for 122 00:06:19,830 --> 00:06:23,260 Jay Beever: Embraer, Eddie on the outside, could focus on the dream 123 00:06:23,370 --> 00:06:25,960 Jay Beever: and building this concept, that we would keep in an 124 00:06:25,960 --> 00:06:28,679 Jay Beever: incubator, quiet. Nobody really knew about it. But when it 125 00:06:28,680 --> 00:06:30,979 Jay Beever: was presented, it was done, it was finished. We had 126 00:06:30,979 --> 00:06:33,849 Jay Beever: renderings of it. We spent eight weeks, only two months 127 00:06:33,919 --> 00:06:37,140 Jay Beever: sketching. Eddie sketched out the theme of the ideas. And 128 00:06:37,229 --> 00:06:39,520 Jay Beever: he said, " Jay, imagine walking in this airplane and it 129 00:06:39,599 --> 00:06:42,690 Jay Beever: smells like pipe tobacco, and it looks like it should 130 00:06:42,690 --> 00:06:44,670 Jay Beever: have come out of a sailing yacht from the thirties." " 131 00:06:45,109 --> 00:06:47,369 Jay Beever: Oh, that's cool." He goes, " Yeah. You know George Whittell 132 00:06:47,370 --> 00:06:49,339 Jay Beever: Jr?" And I said, " No, I don't know George Whittell 133 00:06:49,339 --> 00:06:51,089 Jay Beever: Jr." He goes, " Yeah. You know the Thunderbird yacht in 134 00:06:51,089 --> 00:06:53,719 Jay Beever: Lake Tahoe?" " Oh yeah. The Thunderbird, yeah." He goes, " Yeah, George 135 00:06:53,719 --> 00:06:56,009 Jay Beever: Whittell Jr. He commissioned that boat to be built because 136 00:06:56,150 --> 00:06:59,279 Jay Beever: of his DC- 2 all aluminum airplane. Loved that superstructure 137 00:06:59,279 --> 00:07:01,750 Jay Beever: look and he wanted that wood mahogany Hacker craft from 138 00:07:01,750 --> 00:07:03,770 Jay Beever: Michigan look. Let's put the two together." So, they got 139 00:07:03,770 --> 00:07:06,679 Jay Beever: a stainless steel superstructure on a mahogany lower. And it's 140 00:07:06,680 --> 00:07:08,609 Jay Beever: the most famous antique boat in the world. 141 00:07:08,609 --> 00:07:12,770 Robert Ross: That is a remarkable boat. It blew my mind when 142 00:07:12,770 --> 00:07:15,530 Robert Ross: I first saw that thing. I couldn't believe that somebody 143 00:07:15,530 --> 00:07:17,710 Robert Ross: had actually imagined, much less built it. 144 00:07:17,800 --> 00:07:21,190 Jay Beever: Imagine because they believed in the crossover opportunities of different 145 00:07:21,190 --> 00:07:25,119 Jay Beever: industries. So, we took this modern marvel fly- by- wire, self- 146 00:07:25,120 --> 00:07:28,910 Jay Beever: landing, six foot four quarterback that does a 4- 4- 40 147 00:07:28,910 --> 00:07:31,610 Jay Beever: called the Lineage. It lands in Aspen, lands in Teterboro, 148 00:07:31,610 --> 00:07:34,429 Jay Beever: New Jersey, lands London City, and (inaudible) airports are 149 00:07:34,440 --> 00:07:37,840 Jay Beever: only meant for small airplanes, is this big Lineage. So, 150 00:07:37,900 --> 00:07:39,980 Jay Beever: what can we take and do to this? Let's reverse 151 00:07:39,980 --> 00:07:43,220 Jay Beever: the equation. Let's inspire the airplane like that boat was 152 00:07:43,220 --> 00:07:46,110 Jay Beever: inspired. So, that became our theme. And Eddie, he penned 153 00:07:46,110 --> 00:07:48,610 Jay Beever: it. We got the rendering teams to model it all out. 154 00:07:48,610 --> 00:07:50,110 Jay Beever: So, on the Embraer side, we took care of the 155 00:07:50,110 --> 00:07:51,790 Jay Beever: modeling and rendering and got it to be what it 156 00:07:51,850 --> 00:07:54,700 Jay Beever: was. And lo and behold, we had the Skyacht One. And 157 00:07:54,700 --> 00:07:56,840 Jay Beever: I pitched it to my colleagues at one of our 158 00:07:56,840 --> 00:07:59,650 Jay Beever: events and said, " Guys, it's October. We need to go 159 00:07:59,650 --> 00:08:02,960 Jay Beever: to print in a few weeks on this." " But that's 160 00:08:02,960 --> 00:08:05,429 Jay Beever: not part of our strategic plan, Jay." I said, " No, 161 00:08:05,429 --> 00:08:07,610 Jay Beever: but this is an idea that will help get tons 162 00:08:07,610 --> 00:08:10,010 Jay Beever: of attention and earned media. We won't have to pay 163 00:08:10,010 --> 00:08:11,639 Jay Beever: to publish it because people are going to want to 164 00:08:11,640 --> 00:08:13,540 Jay Beever: know more about it because it's cool and it's different, 165 00:08:13,540 --> 00:08:15,360 Jay Beever: it has a story. And Eddie helped us with it." 166 00:08:15,440 --> 00:08:18,860 Jay Beever: A long debate ensued because we were a company embedded 167 00:08:18,860 --> 00:08:22,270 Jay Beever: in the hierarchy of design and engineering and execution, there is a time 168 00:08:22,270 --> 00:08:24,310 Jay Beever: to release things. We don't mess around. We need to 169 00:08:24,310 --> 00:08:25,630 Jay Beever: be able to make it. I said, " Well, we can 170 00:08:25,630 --> 00:08:28,040 Jay Beever: make this because everything was sketched and designed. Right over 171 00:08:28,040 --> 00:08:30,170 Jay Beever: the monuments of the aircraft that we have today, it's 172 00:08:30,170 --> 00:08:34,420 Jay Beever: all materials. There's no re- engineering of substrates and connections 173 00:08:34,470 --> 00:08:36,269 Jay Beever: to the fuselage or any of that." So, I talked 174 00:08:36,270 --> 00:08:37,469 Jay Beever: them into it and they said, " Well, what are we going to 175 00:08:37,470 --> 00:08:39,040 Jay Beever: charge for it? Because if somebody wants it, they're going to 176 00:08:39,040 --> 00:08:41,010 Jay Beever: have to buy it." I called Eddie and said, " Eddie, 177 00:08:41,059 --> 00:08:42,360 Jay Beever: we got the green light. We're going to put it 178 00:08:42,380 --> 00:08:44,650 Jay Beever: out. We got full support and we should publish it. 179 00:08:44,650 --> 00:08:47,650 Jay Beever: If somebody asks for $ 70 million." He goes, " 70 million, 180 00:08:47,850 --> 00:08:49,840 Jay Beever: you can get a G650 for that. It's got to be 181 00:08:49,840 --> 00:08:54,110 Jay Beever: more." I said, " Okay. How does 83 million sound to 182 00:08:54,110 --> 00:08:55,809 Jay Beever: you?" He goes, " Great. Let's do it." So- 183 00:08:55,809 --> 00:08:55,959 Robert Ross: There you go. 184 00:08:56,650 --> 00:08:58,860 Jay Beever: We didn't know what the price was because it's a 185 00:08:58,860 --> 00:09:02,050 Jay Beever: concept. But to help understand what it would take to execute 186 00:09:02,050 --> 00:09:05,530 Jay Beever: the interior and look at the custom completion and luxury 187 00:09:05,610 --> 00:09:08,829 Jay Beever: against that question, every detail... And it was going to be luxurious because 188 00:09:08,829 --> 00:09:11,589 Jay Beever: it was unique. It was something not seen and truly 189 00:09:11,590 --> 00:09:14,540 Jay Beever: not expected to come out of Embraer. And that paid 190 00:09:14,540 --> 00:09:15,209 Jay Beever: its dividends. 191 00:09:15,309 --> 00:09:17,620 Robert Ross: And of course, you didn't stop there. You conjured a 192 00:09:17,620 --> 00:09:20,850 Robert Ross: wild West interior that reminded me of something off of 193 00:09:21,130 --> 00:09:24,020 Robert Ross: Ben Cartwright's ranch. It was phenomenal. 194 00:09:24,209 --> 00:09:26,040 Jay Beever: At the time, I remember, we were in some sales 195 00:09:26,040 --> 00:09:29,910 Jay Beever: campaigns with some individuals in Texas. And Texas is big ranch 196 00:09:29,910 --> 00:09:32,970 Jay Beever: country, right? J. R. Ewing from the Dallas days. I'd 197 00:09:32,970 --> 00:09:35,429 Jay Beever: been to Brazil quite a bit and Brazil is big 198 00:09:35,429 --> 00:09:38,609 Jay Beever: ranch country, too. All those things that kind of relate to Texas in a 199 00:09:38,610 --> 00:09:40,640 Jay Beever: lot of ways. Eddie actually used this word, " What if 200 00:09:40,640 --> 00:09:43,170 Jay Beever: J. R. Fracking needed an airplane?" I'm like, " Yes, J. 201 00:09:43,170 --> 00:09:46,709 Jay Beever: R. Fracking meets Brazilian rancher and they create an evil 202 00:09:46,709 --> 00:09:50,420 Jay Beever: loved child called the Skyranch One." Besides to being beautiful 203 00:09:50,420 --> 00:09:53,480 Jay Beever: and saddlery work like what Eames might do on the 204 00:09:53,480 --> 00:09:57,170 Jay Beever: chair and breakaway details and bison horn finishes, all this 205 00:09:57,170 --> 00:09:59,390 Jay Beever: stuff that Eddie had come up with, I said, " Eddie, this 206 00:09:59,390 --> 00:10:02,319 Jay Beever: needs to be really, really special. Not that it's not special, 207 00:10:02,380 --> 00:10:04,350 Jay Beever: what you have so far, but I've got something we 208 00:10:04,350 --> 00:10:06,559 Jay Beever: can put in here." And what had happened is after 209 00:10:06,559 --> 00:10:10,130 Jay Beever: the Skyacht, we'd had a marketing relationship with Boat International 210 00:10:10,130 --> 00:10:12,780 Jay Beever: and they had put me in contact with Patrick Knowles. 211 00:10:12,829 --> 00:10:14,700 Jay Beever: And he was a super yacht designer in Fort Lauderdale. 212 00:10:14,980 --> 00:10:18,130 Jay Beever: And Patrick and I and the team started talking about 213 00:10:18,130 --> 00:10:21,679 Jay Beever: a hypothetical customer called Our Good Old Japanese Friends. What 214 00:10:21,679 --> 00:10:23,740 Jay Beever: would they like? " Well, what can we do, Patrick, on 215 00:10:23,740 --> 00:10:25,359 Jay Beever: a boat that we can't do on an airplane? On a 216 00:10:25,360 --> 00:10:27,179 Jay Beever: yacht, we can put windows anywhere. What can you do 217 00:10:27,179 --> 00:10:29,559 Jay Beever: with windows on an airplane?" Oh, that's a good question. 218 00:10:29,780 --> 00:10:32,640 Jay Beever: Because if you want to move things around, everything's certified, 219 00:10:32,640 --> 00:10:37,470 Jay Beever: fuselage, stress loads, decompression issues. Windows, you don't touch. But 220 00:10:37,470 --> 00:10:41,760 Jay Beever: the Japanese hypothetical customer, this one wanted to sit closer 221 00:10:41,760 --> 00:10:44,660 Jay Beever: to the floor on a shoji screen, sushi- like table, 222 00:10:44,660 --> 00:10:47,429 Jay Beever: backlit, like they would in their home or like they could do in the yacht. 223 00:10:47,510 --> 00:10:49,750 Jay Beever: If we do that in an airplane, now we're sitting 224 00:10:49,750 --> 00:10:51,900 Jay Beever: in a bathtub because I can't see out the windows 225 00:10:51,900 --> 00:10:52,809 Jay Beever: if I'm sitting on the floor. 226 00:10:52,809 --> 00:10:53,250 Robert Ross: That's right. 227 00:10:53,319 --> 00:10:56,449 Jay Beever: We sketched in the windows through the beltline, so to 228 00:10:56,449 --> 00:10:58,280 Jay Beever: speak, or the waterline of the top of the ledge 229 00:10:58,280 --> 00:11:01,520 Jay Beever: of the interior, anyway, and started developing images of it. And 230 00:11:01,589 --> 00:11:05,189 Jay Beever: it turned into this incredible greenhouse feel in the middle 231 00:11:05,189 --> 00:11:07,360 Jay Beever: of the aircraft. I'll call it, really, the future of 232 00:11:07,360 --> 00:11:09,770 Jay Beever: luxury. Luxury is, in my opinion, being able to do 233 00:11:09,770 --> 00:11:11,939 Jay Beever: things that you shouldn't be able to do. In an 234 00:11:11,939 --> 00:11:17,870 Jay Beever: airplane at 35,000, 40, 45,000 and even 51, 000 feet, you are in 235 00:11:17,870 --> 00:11:20,319 Jay Beever: an environment that wants to kill you. If we can 236 00:11:20,319 --> 00:11:25,270 Jay Beever: protect from that and still experience that environment, that's luxury, 237 00:11:25,270 --> 00:11:28,250 Jay Beever: that's the secret sauce. So, we took this design. I 238 00:11:28,250 --> 00:11:31,949 Jay Beever: showed it to my then boss, CEO, Marco Tulio. And 239 00:11:31,949 --> 00:11:34,569 Jay Beever: Marco said, " Jay, this is beautiful. Someone's going to want 240 00:11:34,569 --> 00:11:36,749 Jay Beever: to buy this." I'm like, " Yes." He goes, " We have to 241 00:11:36,750 --> 00:11:38,709 Jay Beever: be able to make these windows because these are the 242 00:11:38,709 --> 00:11:41,429 Jay Beever: size of emergency exits as windows." He goes, " Well, tell 243 00:11:41,429 --> 00:11:43,650 Jay Beever: you what? Go to Brazil, work with the engineers and 244 00:11:43,650 --> 00:11:44,989 Jay Beever: find out if there's a way that we can do 245 00:11:44,990 --> 00:11:46,990 Jay Beever: this and where they can be placed. And just see if 246 00:11:46,990 --> 00:11:49,259 Jay Beever: there's a plan that we can say is authentic. If 247 00:11:49,260 --> 00:11:50,939 Jay Beever: somebody wants it, we can actually make it for them 248 00:11:50,939 --> 00:11:53,730 Jay Beever: because we want to be able to make people want." " 249 00:11:53,730 --> 00:11:55,809 Jay Beever: Great, Marc. I'll do that." We went down there. And lo 250 00:11:55,809 --> 00:11:59,860 Jay Beever: and behold, we had engineering drawings related to Coast Guard 251 00:11:59,890 --> 00:12:03,660 Jay Beever: ERJ, so E145 search and rescue coast guard airplanes. And 252 00:12:03,660 --> 00:12:05,780 Jay Beever: in those airplanes, you need an observer window. And it's 253 00:12:05,780 --> 00:12:08,569 Jay Beever: a portrait- style look up and down observer window. I'm like, " 254 00:12:08,569 --> 00:12:11,550 Jay Beever: Bingo, that's it. Can I put that on a Lineage?" " Maybe. Let 255 00:12:11,550 --> 00:12:13,359 Jay Beever: us look at it." They had our drawings, they had 256 00:12:13,360 --> 00:12:16,819 Jay Beever: the design and they came back two weeks later, email, 257 00:12:16,819 --> 00:12:19,510 Jay Beever: proof, everything that I needed and said, " We can do 258 00:12:19,510 --> 00:12:22,020 Jay Beever: it. Just stay forward of the wing spar." And the 259 00:12:22,020 --> 00:12:24,699 Jay Beever: wing spar is the connected muscle, it's called, of all 260 00:12:24,699 --> 00:12:28,040 Jay Beever: that billet, alloy, aluminum, and titanium, going through the middle 261 00:12:28,040 --> 00:12:30,199 Jay Beever: of the airplane connecting the two wings together. So, if 262 00:12:30,199 --> 00:12:33,329 Jay Beever: you stay forward of that position, the fuselage can handle 263 00:12:33,329 --> 00:12:35,640 Jay Beever: the loads of those windows, being the way you have 264 00:12:35,640 --> 00:12:37,870 Jay Beever: it on the Kyoto Airship. And that's where we had 265 00:12:37,870 --> 00:12:39,410 Jay Beever: them anyway, it was forward of the wing. So, we 266 00:12:39,410 --> 00:12:42,300 Jay Beever: were safe. We published it. That literally was the most 267 00:12:42,300 --> 00:12:46,020 Jay Beever: viewed online digital media for architectural digest one year. 268 00:12:46,110 --> 00:12:48,849 Robert Ross: It's not surprising. It's an amazing interior. And I'd encourage 269 00:12:48,849 --> 00:12:51,030 Robert Ross: any of the listeners to look it up online. It's 270 00:12:51,030 --> 00:12:53,670 Robert Ross: quite something. What did you call that particular aircraft? 271 00:12:53,709 --> 00:12:56,709 Jay Beever: We call it the Kyoto Airship because Kyoto, the millennium 272 00:12:56,709 --> 00:13:00,030 Jay Beever: city, the thousand- year city, the history and the romance 273 00:13:00,030 --> 00:13:03,059 Jay Beever: and everything about it. Airships have the blimped connotation and 274 00:13:03,059 --> 00:13:05,800 Jay Beever: all of that. But I think airships also, besides some 275 00:13:05,800 --> 00:13:07,660 Jay Beever: of the negative things that happened in the past, for 276 00:13:07,660 --> 00:13:11,260 Jay Beever: me, was luxury. They're romantic. It was a reason to 277 00:13:11,260 --> 00:13:13,670 Jay Beever: dress up and go someplace. And it's like the Pan 278 00:13:13,670 --> 00:13:16,069 Jay Beever: Am Clippers, top hats were worn when you got in 279 00:13:16,069 --> 00:13:18,990 Jay Beever: and dresses and it meant something to fly. And so, 280 00:13:18,990 --> 00:13:22,439 Jay Beever: those two things together, metaphorically, so to speak, was why 281 00:13:22,439 --> 00:13:24,750 Jay Beever: we went with the Airship route, so the Kyoto Airship. 282 00:13:25,120 --> 00:13:25,859 Jay Beever: And the reason I told that story was to go back to the Skyranch. 283 00:13:27,829 --> 00:13:29,929 Jay Beever: And I said, " Eddie, not that your airplane isn't wonderful 284 00:13:29,929 --> 00:13:32,130 Jay Beever: already with the design the way it is, but we 285 00:13:32,130 --> 00:13:37,000 Jay Beever: need a big window. We need a realm of intimidation." As we talk about, I said, " 286 00:13:37,020 --> 00:13:39,980 Jay Beever: Okay, what I'd like to do with the Lineage, because 287 00:13:39,980 --> 00:13:43,710 Jay Beever: it's a custom airplane, let's move the galley." So, the galley's 288 00:13:44,140 --> 00:13:46,269 Jay Beever: a place where you get all your food and the refrigerator 289 00:13:46,270 --> 00:13:47,780 Jay Beever: and the cooking ware and all that stuff. In a 290 00:13:47,780 --> 00:13:50,510 Jay Beever: normal Lineage, five cabins on aircraft, you walk into the 291 00:13:50,510 --> 00:13:53,379 Jay Beever: interior, you're greeted to a vestibule area with the sofa and 292 00:13:53,599 --> 00:13:55,910 Jay Beever: the divan. The next room adjacent to that, through the 293 00:13:55,910 --> 00:13:59,069 Jay Beever: bulkhead, is the galley. And that's where the flight attendants and 294 00:13:59,069 --> 00:14:01,740 Jay Beever: pilots and people can self- serve there. And then you 295 00:14:01,740 --> 00:14:03,709 Jay Beever: walk into the dining room. And then after the dining 296 00:14:03,709 --> 00:14:06,219 Jay Beever: room is a lavatory. Then after the lavatory is three 297 00:14:06,219 --> 00:14:08,420 Jay Beever: more cabin zones. I said, " I want to flip things around 298 00:14:08,420 --> 00:14:11,270 Jay Beever: a little bit, because if this is J. R. Fracking's business 299 00:14:11,270 --> 00:14:14,670 Jay Beever: jet, done the most beautiful way, let's make his office 300 00:14:14,670 --> 00:14:17,489 Jay Beever: up front. So, let's move the galley back one more 301 00:14:17,490 --> 00:14:21,100 Jay Beever: position. Put the office just after the entry." So, nobody 302 00:14:21,100 --> 00:14:23,990 Jay Beever: gets to see the living space beyond the galley in 303 00:14:23,990 --> 00:14:26,440 Jay Beever: the back. You only get to visit upfront. But that's 304 00:14:26,440 --> 00:14:28,330 Jay Beever: pretty cool because up front and you've got this giant 305 00:14:28,330 --> 00:14:31,880 Jay Beever: vertical window sitting between the two seats that you're completely 306 00:14:31,880 --> 00:14:35,120 Jay Beever: distracted by. And you're focused on the Grand Canyon flying 307 00:14:35,120 --> 00:14:38,000 Jay Beever: over or intimidated by this window that you feel might 308 00:14:38,000 --> 00:14:41,290 Jay Beever: not let you live. And J. R. Fracking signs the 309 00:14:41,290 --> 00:14:42,609 Jay Beever: deal. And you didn't even realize it. 310 00:14:42,640 --> 00:14:44,110 Robert Ross: What a great narrative. I love it. 311 00:14:44,180 --> 00:14:47,119 Jay Beever: So all of that went into that concept. It was a combination 312 00:14:47,120 --> 00:14:49,110 Jay Beever: of top- down technology of what we had in the 313 00:14:49,110 --> 00:14:52,440 Jay Beever: sandbox of engineering within the company, for real practical purposes 314 00:14:52,440 --> 00:14:55,050 Jay Beever: of saving lives over the ocean or some other area, 315 00:14:55,090 --> 00:14:58,420 Jay Beever: built into a concept that was an aesthetic theme with 316 00:14:58,420 --> 00:15:01,989 Jay Beever: experiential purpose like Eddie does so well, to again, gain 317 00:15:01,990 --> 00:15:05,350 Jay Beever: attention. Come look at that Lineage. Windows are the future 318 00:15:05,350 --> 00:15:07,129 Jay Beever: of luxury in aerospace. And we see that in a lot 319 00:15:07,130 --> 00:15:09,810 Jay Beever: of concepts now. I don't want to say we started 320 00:15:09,810 --> 00:15:12,200 Jay Beever: it because there's maybe many that have had concepts of 321 00:15:12,260 --> 00:15:14,320 Jay Beever: big windows in the past. But I can say that we 322 00:15:14,320 --> 00:15:17,960 Jay Beever: definitely contributed to this revolution of the future of luxury 323 00:15:17,960 --> 00:15:21,200 Jay Beever: in aerospace, is being able to immerse yourself in an 324 00:15:21,200 --> 00:15:23,890 Jay Beever: environment that doesn't want you there. And you're able to 325 00:15:23,890 --> 00:15:26,300 Jay Beever: enjoy it. We're going to take a short break, Jay, 326 00:15:26,500 --> 00:15:27,450 Jay Beever: but we'll be right back. 327 00:15:29,830 --> 00:15:33,530 Speaker 1: A Moment Of Your Time, a new podcast from CurtCo Media. 328 00:15:34,320 --> 00:15:36,881 Speaker 4: Currently 21 years old, and today I'm going to read a poem for you. 329 00:15:36,881 --> 00:15:39,750 Speaker 5: I felt like magic extended from her fingertips down to the 330 00:15:39,750 --> 00:15:39,970 Speaker 5: base of my spine. 331 00:15:40,060 --> 00:15:43,100 Speaker 6: You have to take care of yourself because the world needs you and your voice. 332 00:15:43,100 --> 00:15:44,750 Speaker 7: Trust me, every do go to that asked about me 333 00:15:44,750 --> 00:15:45,860 Speaker 7: was ready to spit on my dreams. 334 00:15:47,720 --> 00:15:47,749 Speaker 8: But her fingers were facing me. 335 00:15:47,750 --> 00:15:50,531 Speaker 9: You feel like your purpose and your worth is really being questioned. 336 00:15:50,531 --> 00:15:52,930 Speaker 10: I'm going to stop me from playing the piano. 337 00:15:52,930 --> 00:15:55,729 Speaker 11: She buys walkie talkies, wonders to whom she should give 338 00:15:55,729 --> 00:15:56,300 Speaker 11: the second device. 339 00:15:56,420 --> 00:15:59,190 Speaker 12: Cats don't love humans, we never did, we never will. 340 00:15:59,190 --> 00:15:59,580 Speaker 12: We just find ones that are more [inaudible 00:16:06]. 341 00:15:59,580 --> 00:16:03,401 Speaker 13: The beauty of rock climbing is that you can only focus on what's right in front of you. 342 00:16:03,401 --> 00:16:06,820 Speaker 14: And so, our American life begins. 343 00:16:07,859 --> 00:16:11,140 Speaker 15: We may need to stay apart, but let's create together. 344 00:16:11,550 --> 00:16:16,560 Speaker 15: Available on all podcast platforms. Submit your piece at curtco. com/ amomentofyourtime. 345 00:16:21,000 --> 00:16:24,119 Robert Ross: We're back with Jay Beever, vice president, design operations with 346 00:16:24,120 --> 00:16:28,009 Robert Ross: Embraer Executive Jets. Jay, let me ask you. You had 347 00:16:28,010 --> 00:16:31,340 Robert Ross: shared something called the Pulse Concept. It blew my mind. 348 00:16:31,490 --> 00:16:33,250 Robert Ross: That's all I can say. Why don't you tell us 349 00:16:33,250 --> 00:16:33,610 Robert Ross: about it? 350 00:16:34,420 --> 00:16:37,150 Jay Beever: I get to feel like Harley Earl and the Buick Y- Job. 351 00:16:37,150 --> 00:16:38,269 Robert Ross: That was the first show car. 352 00:16:38,330 --> 00:16:41,080 Jay Beever: Yeah. And look at the design for '38. It looked like a 353 00:16:41,420 --> 00:16:43,480 Jay Beever: fifties car, that's because everybody in the fifties finally figured 354 00:16:43,710 --> 00:16:45,499 Jay Beever: out how to make their cars look like Harley Earl's 355 00:16:45,500 --> 00:16:47,879 Jay Beever: Buick. If you look at the thirties automobiles, you're looking 356 00:16:47,880 --> 00:16:51,810 Jay Beever: at Packards and Duesenbergs and Studebakers, and these cars had running 357 00:16:51,810 --> 00:16:54,489 Jay Beever: boards and continental packages on the side with spare tires 358 00:16:54,490 --> 00:16:57,800 Jay Beever: and wire wheels showing through the clampdown design. And then you have 359 00:16:57,800 --> 00:17:00,140 Jay Beever: the Buick Y- Job, it was decades ahead of its 360 00:17:00,140 --> 00:17:03,190 Jay Beever: time. And it changed the perception of what an automobile 361 00:17:03,229 --> 00:17:06,869 Jay Beever: should look like. So, in aerospace, we make incredible machines, 362 00:17:06,919 --> 00:17:10,250 Jay Beever: jets. We make jets. And they serve a purpose. But 363 00:17:10,300 --> 00:17:14,190 Jay Beever: maybe the aerospace industry should change. Maybe we can be 364 00:17:14,210 --> 00:17:17,469 Jay Beever: 20, 30, 50 years ahead of our time and dream up the 365 00:17:17,470 --> 00:17:21,460 Jay Beever: experience that Embraer would like its customers to have in 366 00:17:21,460 --> 00:17:25,080 Jay Beever: the future. Assuming a 50- year roadmap of top- down 367 00:17:25,080 --> 00:17:29,740 Jay Beever: technology based off of this Bandeirante of 2019. And I say 368 00:17:29,780 --> 00:17:32,760 Jay Beever: Bandeirante because that was the name of the aircraft, the turboprop 369 00:17:32,810 --> 00:17:36,240 Jay Beever: airplane, the first airplane from Embraer in 1969. We celebrate 370 00:17:36,240 --> 00:17:38,320 Jay Beever: that quite a bit. And this is our 50th- year 371 00:17:38,320 --> 00:17:42,350 Jay Beever: anniversary in 2019. The thought was, why don't we celebrate 372 00:17:42,440 --> 00:17:45,630 Jay Beever: our 50- year anniversary by celebrating our future 50 years? 373 00:17:46,270 --> 00:17:48,889 Jay Beever: We need to look back. We need to learn about 374 00:17:48,889 --> 00:17:52,080 Jay Beever: the stories and the sacrifices that we get to ride 375 00:17:52,080 --> 00:17:54,970 Jay Beever: on the shoulders of today. I'm at Embraer because they 376 00:17:54,970 --> 00:17:57,500 Jay Beever: did so good in the past. And I appreciate that. 377 00:17:57,619 --> 00:18:02,780 Jay Beever: And what if 2019s vertical takeoff and landing eVTOL that we 378 00:18:02,780 --> 00:18:05,480 Jay Beever: see so much about today for air taxi transport and 379 00:18:05,500 --> 00:18:08,500 Jay Beever: the dreams of city commutes in the sky, over the 380 00:18:08,500 --> 00:18:11,749 Jay Beever: freeways and congestion, what if we took that technology and 381 00:18:11,750 --> 00:18:13,379 Jay Beever: said, we're going to build off of that for the 382 00:18:13,379 --> 00:18:15,419 Jay Beever: next 50 years like we did 50 years ago, what 383 00:18:15,419 --> 00:18:17,520 Jay Beever: could we have? And that's what led us to the Pulse, 384 00:18:17,520 --> 00:18:21,550 Jay Beever: the Embraer Pulse. Little did I realize that that concept 385 00:18:21,550 --> 00:18:25,090 Jay Beever: has actually gained even more traction because COVID- 19 kicked 386 00:18:25,090 --> 00:18:27,879 Jay Beever: in and now everybody's concerned about their own personal spaces. 387 00:18:28,480 --> 00:18:32,939 Jay Beever: And the shared economy, renting space, whether it's renting a 388 00:18:32,940 --> 00:18:37,010 Jay Beever: home, Airbnb, Vrbo, Uber, renting a car or renting space 389 00:18:37,020 --> 00:18:38,850 Jay Beever: in a car by having someone drive you but two 390 00:18:38,850 --> 00:18:40,460 Jay Beever: minutes ago, you don't know who was just in that 391 00:18:40,460 --> 00:18:42,300 Jay Beever: car so how do you know it's clean? So, these 392 00:18:42,340 --> 00:18:44,889 Jay Beever: industries have been turned upside down. And that was all 393 00:18:44,889 --> 00:18:48,100 Jay Beever: about the shared economy, easy access to these machines that 394 00:18:48,100 --> 00:18:50,909 Jay Beever: we cannot have a whole ownership of. And the future 395 00:18:50,909 --> 00:18:53,050 Jay Beever: is going to be commoditized. No one will own their 396 00:18:53,050 --> 00:18:55,409 Jay Beever: own airplane. It's always going to be chartered or rented 397 00:18:55,409 --> 00:18:57,629 Jay Beever: because everybody deserves to be in one. And that's kind of 398 00:18:57,629 --> 00:19:01,280 Jay Beever: where the industry was moving. And I never really liked 399 00:19:01,280 --> 00:19:03,949 Jay Beever: that, to be honest, because I thought that's not special. 400 00:19:03,990 --> 00:19:07,000 Jay Beever: If your space is also going to be somebody else's space... Guess 401 00:19:07,000 --> 00:19:09,299 Jay Beever: what? I'm not going to put the best materials inside 402 00:19:09,300 --> 00:19:10,070 Jay Beever: of that space. 403 00:19:10,200 --> 00:19:12,550 Robert Ross: That's why some people bring their own sheets and pillows 404 00:19:12,560 --> 00:19:14,629 Robert Ross: to the hotel, no matter how nice it is. 405 00:19:14,720 --> 00:19:17,639 Jay Beever: Absolutely. There's a level of insecurity about that that's not 406 00:19:17,639 --> 00:19:20,780 Jay Beever: comfortable, that's not luxurious. So, what if the future of 407 00:19:20,780 --> 00:19:26,119 Jay Beever: transportation truly is A to B anywhere like Napa Valley 408 00:19:26,210 --> 00:19:29,680 Jay Beever: to San Onofre Beach? There's no airport in San Onofre, 409 00:19:29,750 --> 00:19:32,449 Jay Beever: yet we're going to fly and drive. But we're going 410 00:19:32,590 --> 00:19:34,840 Jay Beever: to do it, because 50 years from now, we're going 411 00:19:34,840 --> 00:19:38,149 Jay Beever: to own personal spaces like a pod. We have our 412 00:19:38,149 --> 00:19:40,790 Jay Beever: personal space. And the thing that is shared or rented would 413 00:19:40,790 --> 00:19:42,899 Jay Beever: be the wings or the wheels. So what if I 414 00:19:42,899 --> 00:19:46,310 Jay Beever: could take my clean space, my personal space, my protected 415 00:19:46,310 --> 00:19:49,600 Jay Beever: space, my cherished space and move it to the beach, 416 00:19:49,659 --> 00:19:52,930 Jay Beever: move it to the Monaco F1 races? Instead of being 417 00:19:52,970 --> 00:19:55,169 Jay Beever: a yacht backed up to the race, I'm actually on 418 00:19:55,169 --> 00:19:58,139 Jay Beever: a land yacht because when I landed, my living space 419 00:19:58,139 --> 00:20:01,729 Jay Beever: was transported onto an automotive coach. And the coach drove 420 00:20:01,730 --> 00:20:03,759 Jay Beever: me up to the side of the race. Oh, that's 421 00:20:03,760 --> 00:20:06,040 Jay Beever: A to B. That's what you're talking about. So, seamless 422 00:20:06,040 --> 00:20:09,919 Jay Beever: travel through different means, but you never left the comfort 423 00:20:10,230 --> 00:20:13,560 Jay Beever: of your environment. What if that's our future? And if 424 00:20:13,560 --> 00:20:16,369 Jay Beever: we build that dream, will others want to be a 425 00:20:16,369 --> 00:20:18,970 Jay Beever: part of it? Will others build concepts similar to it? 426 00:20:19,040 --> 00:20:23,429 Jay Beever: Will other Buick Y- Jobs be created? Absolutely. But that's 427 00:20:23,429 --> 00:20:26,679 Jay Beever: a revolution. That's building a vision that others think is 428 00:20:26,679 --> 00:20:28,929 Jay Beever: worthy of saying they want to do it too. And 429 00:20:28,929 --> 00:20:30,609 Jay Beever: that's what the Pulse was all about. Can we get 430 00:20:30,609 --> 00:20:33,480 Jay Beever: away with autonomous flight? No need for a cockpit? Because 431 00:20:33,480 --> 00:20:36,020 Jay Beever: that's 50 years from now. We're doing autonomous flight as 432 00:20:36,020 --> 00:20:39,100 Jay Beever: we speak today, so it's truly feasible. Do I know 433 00:20:39,100 --> 00:20:42,300 Jay Beever: how the pod disconnects from the airplane into the coach? 434 00:20:42,330 --> 00:20:46,460 Jay Beever: Nope. Not at all. That's for 30 years from now 435 00:20:46,460 --> 00:20:47,369 Jay Beever: when we start developing. 436 00:20:47,859 --> 00:20:50,530 Robert Ross: But it's good to know. Aerospace engineers going to get to space 437 00:20:50,530 --> 00:20:53,479 Robert Ross: stations to dock with each other, so I imagine it's possible. 438 00:20:53,530 --> 00:20:56,480 Jay Beever: It's absolutely possible. And the fun thing was, we got to design 439 00:20:56,480 --> 00:20:58,810 Jay Beever: something with wheels again. So, I got to throw back 440 00:20:58,810 --> 00:21:01,609 Jay Beever: my passions for car design and we designed out this 441 00:21:01,609 --> 00:21:05,240 Jay Beever: coach. And the coach was really another piece of dream 442 00:21:05,240 --> 00:21:07,369 Jay Beever: and that's who should build the first flying car, a 443 00:21:07,369 --> 00:21:09,840 Jay Beever: car company, or an airplane company? What do you think, Robert? 444 00:21:09,940 --> 00:21:12,010 Robert Ross: Other than maybe the little Honda jet, I think I'd 445 00:21:12,010 --> 00:21:15,830 Robert Ross: probably prefer that an aircraft manufacturer produce that flying car 446 00:21:15,830 --> 00:21:16,139 Robert Ross: for me. 447 00:21:16,139 --> 00:21:19,469 Jay Beever: That's exactly what somebody else said that show the appreciation 448 00:21:19,609 --> 00:21:22,939 Jay Beever: for the severe engineering requirements are to be in the air. 449 00:21:23,240 --> 00:21:25,929 Robert Ross: I used to have an aircraft client, an OEM. And 450 00:21:25,929 --> 00:21:28,409 Robert Ross: the president of the company took me aside once after 451 00:21:28,409 --> 00:21:30,750 Robert Ross: a couple of cocktails and he said, " You know what 452 00:21:30,750 --> 00:21:34,209 Robert Ross: our clients care about? They want an aircraft that won't 453 00:21:34,210 --> 00:21:34,770 Robert Ross: kill them." 454 00:21:35,010 --> 00:21:36,419 Jay Beever: That's right. Safety, number one. 455 00:21:36,419 --> 00:21:37,730 Robert Ross: It's all about safety. 456 00:21:37,800 --> 00:21:41,710 Jay Beever: We want it over- engineered. And redundancy is King. You 457 00:21:41,710 --> 00:21:44,940 Jay Beever: won't hear an aerospace engineer or manufacturer not talk about 458 00:21:44,940 --> 00:21:47,989 Jay Beever: redundancy, ten to the minus seventh and five ways to 459 00:21:47,990 --> 00:21:49,980 Jay Beever: do one thing because if two fail, I've got three 460 00:21:49,980 --> 00:21:51,909 Jay Beever: more to back up on. And that's why we have 461 00:21:51,909 --> 00:21:54,679 Jay Beever: such a great record worldwide of air travel over the 462 00:21:54,689 --> 00:21:58,419 Jay Beever: decades. Anecdotally, I had a really neat experience where I 463 00:21:58,419 --> 00:22:00,600 Jay Beever: was able to ask that question in the confines of 464 00:22:00,600 --> 00:22:03,050 Jay Beever: our design studio here in Melbourne, Florida, on the Space 465 00:22:03,050 --> 00:22:07,129 Jay Beever: Coast. A gentleman named Edsel Ford II came in because 466 00:22:07,129 --> 00:22:10,419 Jay Beever: he owns Pentastar Air, up in Michigan. And Pentastar Air 467 00:22:10,419 --> 00:22:13,129 Jay Beever: used to be the flight department for Chrysler. Ford family 468 00:22:13,139 --> 00:22:17,220 Jay Beever: member, board member, bought Chrysler's flight department, turned it into 469 00:22:17,290 --> 00:22:20,960 Jay Beever: Pentastar Air and they service and cater to private jets 470 00:22:20,960 --> 00:22:23,210 Jay Beever: by the hundreds. Well, he was down here in Florida. 471 00:22:23,210 --> 00:22:25,840 Jay Beever: And here I was, ex- Ford guy for 15 years. 472 00:22:25,919 --> 00:22:28,220 Jay Beever: Never had the chance to meet Mr. Ford. And here 473 00:22:28,220 --> 00:22:31,340 Jay Beever: he is coming into Embraer's facility to take a tour. 474 00:22:31,470 --> 00:22:33,489 Jay Beever: Oh my goodness. I had a chance to spend four 475 00:22:33,490 --> 00:22:35,600 Jay Beever: hours with him. We had lunch. We came into the 476 00:22:35,600 --> 00:22:39,320 Jay Beever: design studio. We talked about car design and the Mustang 477 00:22:39,320 --> 00:22:42,320 Jay Beever: in the 60, 64, 65, when he was young- 478 00:22:42,450 --> 00:22:42,830 Robert Ross: Isn't that great. 479 00:22:42,830 --> 00:22:45,699 Jay Beever: And all kinds of neat stuff. I mentioned some of 480 00:22:45,700 --> 00:22:48,230 Jay Beever: the concept cars and the GR- 1 and Ford Bronco 481 00:22:48,230 --> 00:22:50,840 Jay Beever: of '05 and the Ford Mustang. And it was a 482 00:22:50,840 --> 00:22:53,379 Jay Beever: dream come true because I still have such fond memories 483 00:22:53,379 --> 00:22:55,590 Jay Beever: of Florida. And here I am, a Ford family member, 484 00:22:55,659 --> 00:22:58,219 Jay Beever: connected to the aerospace industry. And now, I'm in the 485 00:22:58,220 --> 00:23:01,869 Jay Beever: aerospace industry with Embraer, speaking about things I never would 486 00:23:01,869 --> 00:23:03,669 Jay Beever: have ever thought. And I asked him that question, being 487 00:23:03,669 --> 00:23:07,010 Jay Beever: he's a car guy, obviously, and aerospace man, " Who should 488 00:23:07,010 --> 00:23:09,080 Jay Beever: build the flying car?" And he said, " An airplane company." 489 00:23:09,220 --> 00:23:11,869 Jay Beever: But now we have a car company like Tesla by 490 00:23:11,869 --> 00:23:15,300 Jay Beever: Elon, with SpaceX, landing rockets. Landing rockets! 491 00:23:15,300 --> 00:23:17,210 Robert Ross: They're near you too. Are they out there? 492 00:23:17,270 --> 00:23:19,359 Jay Beever: Yep, they're right here. They're our neighbors. And it's an 493 00:23:19,359 --> 00:23:22,490 Jay Beever: exciting time to be here in the spaceport planet earth 494 00:23:22,490 --> 00:23:24,889 Jay Beever: called the Kennedy Space Center. And that's the thing, those 495 00:23:24,889 --> 00:23:28,050 Jay Beever: are perceptions also, but reality of aerospace and what its 496 00:23:28,050 --> 00:23:30,960 Jay Beever: needs are. But automotive is catching up, in the sense that 497 00:23:31,030 --> 00:23:33,760 Jay Beever: anything's possible. That's what the Pulse was going to be about, 498 00:23:33,869 --> 00:23:36,419 Jay Beever: anything is possible. Why can't we make a car? There's 499 00:23:36,419 --> 00:23:38,639 Jay Beever: nothing saying that Embraer, 20 years, 10 years from now, 500 00:23:38,639 --> 00:23:42,000 Jay Beever: doesn't decide to make autonomous cars. We have the facilities. We 501 00:23:42,000 --> 00:23:44,840 Jay Beever: have the infrastructure. Why not? It begs those questions. Yeah. 502 00:23:44,889 --> 00:23:47,820 Robert Ross: It's an engaging concept that I would encourage any of our 503 00:23:47,820 --> 00:23:51,570 Robert Ross: listeners to watch the animated video. How would they find 504 00:23:51,570 --> 00:23:52,169 Robert Ross: that, Jay? 505 00:23:52,220 --> 00:23:55,330 Jay Beever: It's on YouTube. You can type in Embraer Pulse. Embraer 506 00:23:55,330 --> 00:23:59,020 Jay Beever: is spelled E- M- B as in boy, R- A- E- 507 00:23:59,020 --> 00:24:02,590 Jay Beever: R, Embraer, which is a Portuguese acronym for the Enterprise 508 00:24:02,590 --> 00:24:05,139 Jay Beever: of Brazilian Aerospace. And you'll find it pretty quickly. 509 00:24:05,139 --> 00:24:07,769 Robert Ross: That's the future. Talking about the past, we're on a 510 00:24:07,770 --> 00:24:10,050 Robert Ross: Zoom call right now, and I'm looking behind you, Jay 511 00:24:10,050 --> 00:24:12,149 Robert Ross: and I see a row of model cars that are 512 00:24:12,149 --> 00:24:15,139 Robert Ross: all very alluring. I think I see a '63 Vette 513 00:24:15,250 --> 00:24:18,409 Robert Ross: and maybe a lowered Ford Fairlane, the Porsche, there's a 514 00:24:18,450 --> 00:24:20,899 Robert Ross: first series Corvette. I see a bunch of stuff, but 515 00:24:20,899 --> 00:24:23,600 Robert Ross: it's hard to make out what they are. You're obviously 516 00:24:23,600 --> 00:24:26,759 Robert Ross: a car guy through and through. And since this show is about cars 517 00:24:26,760 --> 00:24:29,070 Robert Ross: that matter, let's kind of take a drive down that 518 00:24:29,070 --> 00:24:31,500 Robert Ross: lane for a moment. What kind of cars really get 519 00:24:31,500 --> 00:24:32,050 Robert Ross: you going? 520 00:24:32,109 --> 00:24:35,100 Jay Beever: Muscle cars, of course. '68 Camaro, for me, was the car I always wanted. I did 521 00:24:36,460 --> 00:24:38,539 Jay Beever: end up having one one time and it was such a joy. 522 00:24:38,600 --> 00:24:41,179 Jay Beever: That Studebaker's... But you know what's interesting is my two 523 00:24:41,179 --> 00:24:44,959 Jay Beever: favorite cars as a child was a '57 Chevy and 524 00:24:44,960 --> 00:24:47,460 Jay Beever: the second was a Greyhound Scenicruiser. 525 00:24:48,470 --> 00:24:48,619 Robert Ross: Oh yeah. 526 00:24:49,030 --> 00:24:54,279 Jay Beever: Good old Raymond Loewy, Scenicruiser Greyhound. No idea who Raymond 527 00:24:54,280 --> 00:24:56,919 Jay Beever: was then as a kid. But it had twin axles 528 00:24:56,919 --> 00:24:59,149 Jay Beever: in the back, dual tires. And you can see all 529 00:24:59,149 --> 00:25:02,830 Jay Beever: that detail. And this little metal vista cruiser- looking bus 530 00:25:02,830 --> 00:25:06,070 Jay Beever: called the Greyhound. And I think it was those proportions and 531 00:25:06,070 --> 00:25:09,410 Jay Beever: shapes... It's like a backward 747. It's a bubble top. 532 00:25:09,410 --> 00:25:13,590 Robert Ross: Back then, there was something about that streamline design era, where 533 00:25:13,590 --> 00:25:17,330 Robert Ross: a toaster could be as exciting as a race car 534 00:25:17,399 --> 00:25:19,199 Robert Ross: in the way it looked. And there was all of 535 00:25:19,199 --> 00:25:22,770 Robert Ross: a sudden this confluence of design aesthetics that just touched 536 00:25:22,770 --> 00:25:26,290 Robert Ross: everything in our lives, from appliances to freight trains, to 537 00:25:26,290 --> 00:25:28,609 Robert Ross: ships, to imaginary flying saucers. 538 00:25:28,609 --> 00:25:32,050 Jay Beever: And Raymond started it all. He's a godfather of streamlined 539 00:25:32,050 --> 00:25:34,369 Jay Beever: design and all these things that you just mentioned that 540 00:25:34,369 --> 00:25:37,149 Jay Beever: we appreciate to this day. He was truly the crossover 541 00:25:37,149 --> 00:25:41,070 Jay Beever: guy. He did all. Graphic d... Shell oil company's logo, Coca- 542 00:25:41,070 --> 00:25:44,000 Jay Beever: Cola, Apollo rocket interiors, furniture. 543 00:25:44,000 --> 00:25:44,290 Robert Ross: Right. 544 00:25:44,290 --> 00:25:48,300 Jay Beever: This is a guy who spent 18 years, again, designing Studebakers, and now the Greyhound 545 00:25:48,379 --> 00:25:52,529 Jay Beever: bus and the streamlined locomotives and the fans and irons 546 00:25:52,530 --> 00:25:56,019 Jay Beever: and consumer products, everything you talked about. Crossover design, he 547 00:25:56,020 --> 00:25:58,570 Jay Beever: proved it. Little did I realize that favorite little bus 548 00:25:58,570 --> 00:26:01,199 Jay Beever: toy of mine was designed by the very guy that 549 00:26:01,199 --> 00:26:03,860 Jay Beever: I look back on, and probably many and most do, 550 00:26:03,929 --> 00:26:07,270 Jay Beever: of wanting to emulate that experience or repeat it in 551 00:26:07,270 --> 00:26:10,020 Jay Beever: some way and have the joy of crossing into something 552 00:26:10,020 --> 00:26:13,719 Jay Beever: new to keep yourself fresh. We're meant to live forever 553 00:26:13,720 --> 00:26:18,080 Jay Beever: creating new ideas and experiencing new things. The capacity of 554 00:26:18,080 --> 00:26:20,850 Jay Beever: the human brain is unending. Why be stuck in one 555 00:26:20,850 --> 00:26:23,070 Jay Beever: venue? And that's really what he did. I'm looking at 556 00:26:23,070 --> 00:26:25,550 Jay Beever: the website right now. I just typed in Raymond Loewy 557 00:26:25,550 --> 00:26:28,540 Jay Beever: designs and everything he worked on. You know what's interesting is I'll 558 00:26:28,540 --> 00:26:30,609 Jay Beever: go to my third favorite vehicle, which is kind of 559 00:26:30,659 --> 00:26:34,520 Jay Beever: weird and obscure, but an old Vista Cruiser station wagon 560 00:26:34,600 --> 00:26:37,189 Jay Beever: with the see- through roof out front. Isn't that not 561 00:26:37,189 --> 00:26:39,340 Jay Beever: a mini Scenicruiser bus? 562 00:26:39,560 --> 00:26:42,409 Robert Ross: It sure is. Yeah, that was a great design. Those 563 00:26:42,409 --> 00:26:44,840 Robert Ross: were rare and I can't remember the years. That was 564 00:26:45,220 --> 00:26:48,139 Robert Ross: '68 through '73 or something like that? 565 00:26:48,199 --> 00:26:51,840 Jay Beever: Yep. I'll take the 442 version with rally wheels. No 566 00:26:51,840 --> 00:26:53,859 Jay Beever: woody. I don't want the woody look. But I'm going 567 00:26:54,040 --> 00:26:56,250 Jay Beever: to back that thing up to Doheny State Beach there 568 00:26:56,250 --> 00:26:58,590 Jay Beever: in Dana point, California, with a couple of bundles of 569 00:26:58,590 --> 00:27:01,109 Jay Beever: wood and light a beach bonfire and feel like a 570 00:27:01,119 --> 00:27:03,199 Jay Beever: beach boy. And I think what I realize is at 571 00:27:03,199 --> 00:27:05,600 Jay Beever: a young age, it was those experiences that were really 572 00:27:05,600 --> 00:27:07,919 Jay Beever: intriguing more than just a car design, but what I 573 00:27:07,919 --> 00:27:11,409 Jay Beever: can do with it. That bus did something. It treated 574 00:27:11,409 --> 00:27:14,009 Jay Beever: people to a view like these big windows in our 575 00:27:14,010 --> 00:27:16,609 Jay Beever: airplanes, to an environment that you shouldn't be really seeing 576 00:27:16,609 --> 00:27:19,350 Jay Beever: in that perspective, like the bubble top trains in Europe. 577 00:27:19,389 --> 00:27:21,480 Robert Ross: hat's right. You're not supposed to be that high up. 578 00:27:21,560 --> 00:27:23,449 Jay Beever: And being a kid in the backseat of a Vista 579 00:27:23,449 --> 00:27:25,970 Jay Beever: Cruiser, looking out through the windshield at the stars... Well, 580 00:27:26,030 --> 00:27:29,250 Jay Beever: your windshield, which was aimed toward the roof, it's amazing. 581 00:27:29,330 --> 00:27:32,320 Jay Beever: It creates experiences. It's not just a commodity of A 582 00:27:32,320 --> 00:27:35,179 Jay Beever: to B. And you discover that when you cross over 583 00:27:35,240 --> 00:27:38,459 Jay Beever: into different industries. And that's why, with our design operations 584 00:27:38,460 --> 00:27:41,480 Jay Beever: team here at Embraer, one of the engineers recently commented to 585 00:27:41,480 --> 00:27:44,270 Jay Beever: one of my managers, " It doesn't make sense and we're 586 00:27:44,270 --> 00:27:48,460 Jay Beever: just continually amazed that Embraer has given such freedom. And 587 00:27:48,460 --> 00:27:51,230 Jay Beever: that we see so much freedom of doing things different 588 00:27:51,230 --> 00:27:53,770 Jay Beever: out of the design team. And it's accepted." And so, 589 00:27:53,770 --> 00:27:56,379 Jay Beever: for the engineers who spent decades doing exactly as they're 590 00:27:56,379 --> 00:27:58,919 Jay Beever: told in a fantastic way, because of the products that 591 00:27:58,949 --> 00:28:02,129 Jay Beever: we have today, are now seeing a cultural change because 592 00:28:02,129 --> 00:28:04,799 Jay Beever: the design acceptance is there. And they're seeing the fruits 593 00:28:04,800 --> 00:28:07,509 Jay Beever: and the benefits of doing things differently and the appreciation 594 00:28:07,510 --> 00:28:09,850 Jay Beever: from customers. Now they're getting excited. So, we're going to 595 00:28:09,850 --> 00:28:12,500 Jay Beever: have thousands of engineers here, really excited to do things 596 00:28:12,500 --> 00:28:14,330 Jay Beever: out of the box. So, everybody needs to keep their 597 00:28:14,330 --> 00:28:15,909 Jay Beever: eyes out on this company, I will tell you that. 598 00:28:16,480 --> 00:28:18,749 Robert Ross: We're going to take a quick break. We'll be right back. 599 00:28:21,429 --> 00:28:25,369 Speaker 6: Welcome to Life Done Better. Listen to the weekly episodes 600 00:28:25,369 --> 00:28:28,790 Speaker 6: where supermodel and health coach, Jill de Jong talks to 601 00:28:28,790 --> 00:28:32,070 Speaker 6: some of the world's most inspiring women in health and 602 00:28:32,070 --> 00:28:36,889 Speaker 6: wellness. It's the place for all the unicorns who strive 603 00:28:36,889 --> 00:28:40,420 Speaker 6: to create a life on their own terms. Join us 604 00:28:40,420 --> 00:28:45,420 Speaker 6: to explore, discover, and create a life done better, together. 605 00:28:46,010 --> 00:28:50,979 Speaker 6: Listen and subscribe from CurtCo Media. Media for your mind. 606 00:28:53,550 --> 00:28:54,610 Robert Ross: We're back with Jay Beever. 607 00:28:54,610 --> 00:28:56,580 Jay Beever: Can we talk about that office chair real quick? 608 00:28:57,090 --> 00:29:00,130 Robert Ross: Yes, absolutely. I would love to segue into that because 609 00:29:00,200 --> 00:29:02,410 Robert Ross: you showed me some pictures of a chair that looked 610 00:29:02,500 --> 00:29:05,620 Robert Ross: remarkable and unlike any of the typical chairs that we've 611 00:29:05,620 --> 00:29:08,330 Robert Ross: been sitting in for the last 20, 30, 40, 50 years. 612 00:29:08,380 --> 00:29:11,380 Jay Beever: Well, the Pulse Concept did something else, like that Buick Y- 613 00:29:11,380 --> 00:29:16,820 Jay Beever: Job, we used it to tease actual developments that we're 614 00:29:16,820 --> 00:29:18,830 Jay Beever: working on. So, when you see a concept car, it's 615 00:29:18,830 --> 00:29:21,810 Jay Beever: not only a fresh look and in a public pulse survey, 616 00:29:21,810 --> 00:29:25,570 Jay Beever: let's say of, acceptance or polarizing opinions, but often car 617 00:29:25,570 --> 00:29:29,200 Jay Beever: companies will also filter in product development that's not known 618 00:29:29,200 --> 00:29:32,740 Jay Beever: about yet into the vehicle, innovations that are truly part 619 00:29:32,740 --> 00:29:35,120 Jay Beever: of a roadmap, but they won't say it. And later 620 00:29:35,120 --> 00:29:37,900 Jay Beever: when it comes out, it adds to the essence of 621 00:29:37,900 --> 00:29:40,170 Jay Beever: it truly being inspired from the show car, but in 622 00:29:40,170 --> 00:29:43,010 Jay Beever: reality, the show car was inspired by these hidden behind 623 00:29:43,010 --> 00:29:46,840 Jay Beever: the scenes, Jurassic Park, egg cracking scientists, putting innovation together 624 00:29:46,880 --> 00:29:48,700 Jay Beever: that we want to tease to the market so that 625 00:29:48,700 --> 00:29:50,650 Jay Beever: when we do reveal the actual vehicle, they see the 626 00:29:50,650 --> 00:29:53,289 Jay Beever: promise, they see the commitment that they're actually going to 627 00:29:53,290 --> 00:29:55,570 Jay Beever: make this. I won't say which, but there are some 628 00:29:55,570 --> 00:29:59,140 Jay Beever: things in the Pulse aircraft interior and functionality that are 629 00:29:59,140 --> 00:30:01,340 Jay Beever: teasers to what we'll do in the future. We have 630 00:30:01,340 --> 00:30:04,280 Jay Beever: some patents on it. We've got some projects in process. 631 00:30:04,280 --> 00:30:07,490 Jay Beever: So, in that spirit, what about furniture. I said earlier, 632 00:30:07,490 --> 00:30:11,719 Jay Beever: aircraft interiors are very much environmental design. We're designing an environment to 633 00:30:11,720 --> 00:30:14,580 Jay Beever: live in, to serve you. This butler with wings, coming 634 00:30:14,660 --> 00:30:16,239 Jay Beever: and going when you need him, but when you don't, 635 00:30:16,240 --> 00:30:19,270 Jay Beever: he's not there because you don't want to be distracted by technology 636 00:30:19,270 --> 00:30:21,730 Jay Beever: and different buttons and switches because it should know when 637 00:30:21,730 --> 00:30:23,520 Jay Beever: I'm looking at it, it should know when I'm reaching for 638 00:30:23,520 --> 00:30:26,529 Jay Beever: and things like that. So, the chair, the seat inside 639 00:30:26,530 --> 00:30:29,760 Jay Beever: that, looks incredible. Chase, our designer, who's designing out the 640 00:30:29,760 --> 00:30:31,620 Jay Beever: interior. I said, " Chase, I think we're going to need 641 00:30:31,620 --> 00:30:33,459 Jay Beever: to make an office chair out of that." And he said, " 642 00:30:33,940 --> 00:30:36,870 Jay Beever: What are you talking about?" He was pretty fresh within the 643 00:30:36,870 --> 00:30:39,450 Jay Beever: company and coming out of art center in California and 644 00:30:39,510 --> 00:30:42,150 Jay Beever: didn't understand completely how crazy we could be here. And 645 00:30:42,150 --> 00:30:44,940 Jay Beever: lo and behold, I was able to work with Chase 646 00:30:44,940 --> 00:30:47,870 Jay Beever: and make that chair from the Pulse into an office 647 00:30:47,870 --> 00:30:51,050 Jay Beever: chair. Because it was not only a teaser for aerospace 648 00:30:51,050 --> 00:30:54,110 Jay Beever: interiors, but can we flip the paradigm? Which is why 649 00:30:54,110 --> 00:30:56,970 Jay Beever: we called it the Paradigma. And Paradigma is paradigm with 650 00:30:56,970 --> 00:30:59,420 Jay Beever: an A on the end. And that's phonetically pronounced. It's 651 00:30:59,420 --> 00:31:02,370 Jay Beever: a Portuguese word for paradigm, paradigma. 652 00:31:03,620 --> 00:31:03,621 Robert Ross: Oh, okay. Okay. 653 00:31:03,621 --> 00:31:06,959 Jay Beever: The Paradigma office chair is switching a paradigm. The paradigm is, 654 00:31:07,050 --> 00:31:11,390 Jay Beever: rather than aircraft interiors be inspired by furniture and great 655 00:31:11,440 --> 00:31:15,300 Jay Beever: furniture designs, why not the aircraft of the future inspire the 656 00:31:15,300 --> 00:31:17,930 Jay Beever: office chair you can have today? Let's take from 50 657 00:31:17,930 --> 00:31:20,940 Jay Beever: years, this seat from a Pulse concept, that's going to 658 00:31:20,940 --> 00:31:24,250 Jay Beever: change aerospace and the way we view mobility and I can 659 00:31:24,250 --> 00:31:26,360 Jay Beever: have that in my office. Oh, and by the way, it's going 660 00:31:26,890 --> 00:31:29,610 Jay Beever: to function like a seat found inside of a private 661 00:31:29,610 --> 00:31:32,300 Jay Beever: jet. And those who have private jets and have flown 662 00:31:32,300 --> 00:31:34,900 Jay Beever: in them, not like commercial, know that you reach down 663 00:31:34,900 --> 00:31:36,580 Jay Beever: or you reach forward and pull a lever and you 664 00:31:36,580 --> 00:31:40,009 Jay Beever: can slide your seat around. You can move backwards, rotate, 665 00:31:40,010 --> 00:31:43,459 Jay Beever: go left and right, forward, recline, leg rest. It's the 666 00:31:43,459 --> 00:31:46,739 Jay Beever: ultimate chair. Well, this office chair is not going to be 667 00:31:46,740 --> 00:31:49,719 Jay Beever: sitting on a post because the seat inside the Pulse 668 00:31:49,719 --> 00:31:52,810 Jay Beever: concept is side mounted. It's floating over the floor. So, 669 00:31:52,810 --> 00:31:56,110 Jay Beever: this needs to be articulated or hanging over the base, 670 00:31:56,150 --> 00:31:59,130 Jay Beever: not sitting straight off the base. Oh, we've got leverage 671 00:31:59,130 --> 00:32:01,350 Jay Beever: issues. How can we balance that? And how can we 672 00:32:01,350 --> 00:32:04,219 Jay Beever: get friction and leverage not to destroy the bearings and 673 00:32:04,280 --> 00:32:06,760 Jay Beever: the movement? It can't be done. Yeah, I can. And 674 00:32:06,760 --> 00:32:09,410 Jay Beever: we went and built a prototype. And even just this 675 00:32:09,410 --> 00:32:13,630 Jay Beever: last week, we've shown potential partners the prototype. It functions, 676 00:32:13,680 --> 00:32:16,959 Jay Beever: it holds our weight, it slides, retracts and swivels. It 677 00:32:16,959 --> 00:32:19,979 Jay Beever: rotates around just like you're rotating around inside of a 678 00:32:19,980 --> 00:32:22,680 Jay Beever: private jet. You're not sitting on a pedestal with five 679 00:32:22,680 --> 00:32:24,580 Jay Beever: arms and a bunch of casters on the bottom like 680 00:32:24,580 --> 00:32:27,410 Jay Beever: some of these other seats that some will pay $10, 000 681 00:32:27,410 --> 00:32:29,209 Jay Beever: for, but all they do is take a seat out 682 00:32:29,209 --> 00:32:30,719 Jay Beever: of a vehicle and slap it on top of a 683 00:32:30,719 --> 00:32:32,870 Jay Beever: pole and put it behind a desk. No, no, no, 684 00:32:32,870 --> 00:32:36,070 Jay Beever: no. This is furniture design. It's bent plywood, look like 685 00:32:36,070 --> 00:32:39,209 Jay Beever: an Eames chair from the fifties, but it's not. It's from 686 00:32:39,209 --> 00:32:41,880 Jay Beever: an airplane and the surfaces are floating. It has the 687 00:32:41,880 --> 00:32:44,969 Jay Beever: Ipanema sew style from our Bossa Nova treatment of our 688 00:32:44,969 --> 00:32:49,219 Jay Beever: Phenoms and Praetors. It reeks of the soul of executive 689 00:32:49,219 --> 00:32:52,350 Jay Beever: jet detailing the Bossa Nova story. And it comes from 690 00:32:52,350 --> 00:32:55,489 Jay Beever: an aircraft of the future and it moves like it's inside 691 00:32:55,490 --> 00:32:58,180 Jay Beever: of a private jet. And that's where I suddenly start 692 00:32:58,180 --> 00:33:00,590 Jay Beever: feeling like when Raymond Loewy was able to go and 693 00:33:00,640 --> 00:33:03,170 Jay Beever: design things in different industries, as a car guy, designed 694 00:33:03,170 --> 00:33:05,319 Jay Beever: the office of the future. As an airplane guy, I'm 695 00:33:05,320 --> 00:33:07,620 Jay Beever: going to design the office chair of the future. We're talking to 696 00:33:07,620 --> 00:33:11,160 Jay Beever: yacht companies and help design their interiors. Because design operations 697 00:33:11,160 --> 00:33:13,650 Jay Beever: now for Embraer, because of our success, I've been able 698 00:33:13,650 --> 00:33:15,940 Jay Beever: to convince the company to allow us to be revenue 699 00:33:15,940 --> 00:33:18,860 Jay Beever: generating so I can take on clients and we can 700 00:33:18,860 --> 00:33:22,410 Jay Beever: do stuff for other industries. Maybe there's a boat company 701 00:33:22,410 --> 00:33:27,100 Jay Beever: that wants aircraft- like craftsmanship- execution style on a yacht 702 00:33:27,180 --> 00:33:29,370 Jay Beever: or on a speed boat. That's where we're going. 703 00:33:29,430 --> 00:33:31,279 Robert Ross: It sounds like you've got a lot of latitude at the 704 00:33:31,280 --> 00:33:34,360 Robert Ross: company to really explore new ideas that are somewhat out of 705 00:33:34,590 --> 00:33:38,559 Robert Ross: the orbit of just aviation. And that obviously suggests a 706 00:33:38,560 --> 00:33:42,040 Robert Ross: CEO or a management group that really does have a vision. 707 00:33:42,100 --> 00:33:45,030 Jay Beever: Robert, that's true. And I've said a lot about Brazil 708 00:33:45,030 --> 00:33:47,729 Jay Beever: and its passions for design, but my current boss, Michael 709 00:33:47,910 --> 00:33:52,170 Jay Beever: Amalfitano, CEO of Embraer Executive Jets, has really been a 710 00:33:52,170 --> 00:33:55,590 Jay Beever: cheerleader and a supporter of this. He's a businessman. He's 711 00:33:55,590 --> 00:33:58,959 Jay Beever: been involved in aerospace finance and aircraft finance and business 712 00:33:58,959 --> 00:34:02,430 Jay Beever: for decades. And he sees the value that design can 713 00:34:02,430 --> 00:34:06,520 Jay Beever: provide. And he's shamelessly encouraging me to do stuff that 714 00:34:06,520 --> 00:34:09,299 Jay Beever: I've never imagined having... I mean, I have a boss 715 00:34:09,339 --> 00:34:12,370 Jay Beever: who literally gets it when I go to explain something. 716 00:34:12,370 --> 00:34:14,529 Jay Beever: And that whole earlier story about design needs to be 717 00:34:14,529 --> 00:34:17,129 Jay Beever: sold, I'm getting lazy, I don't have to sell anymore. 718 00:34:18,930 --> 00:34:22,039 Robert Ross: Isn't that a luxury? Boy, maybe that's the ultimate luxury, 719 00:34:22,040 --> 00:34:23,960 Robert Ross: is for a designer not to have to sell his 720 00:34:23,960 --> 00:34:24,600 Robert Ross: own design. 721 00:34:24,600 --> 00:34:27,589 Jay Beever: Freedom to explore. You're right, that is the luxury. 722 00:34:28,640 --> 00:34:30,700 Robert Ross: Jay Beever and I had so much more to discuss. 723 00:34:30,730 --> 00:34:33,540 Robert Ross: So, we're going to continue our deep dive into Jay's 724 00:34:33,540 --> 00:34:36,830 Robert Ross: background and his thoughts on the future of luxury next 725 00:34:36,830 --> 00:34:39,580 Robert Ross: time on Cars That Matter where we continue to talk 726 00:34:39,580 --> 00:34:42,290 Robert Ross: about the passions that drive us and the passions we 727 00:34:42,290 --> 00:34:57,850 Robert Ross: drive. This episode of Cars That Matter was hosted by 728 00:34:57,850 --> 00:35:01,749 Robert Ross: Robert Ross, produced by Chris Porter, edited by Chris Porter, 729 00:35:02,250 --> 00:35:06,029 Robert Ross: sound engineering by Michael Kennedy, theme song by Celeste and 730 00:35:06,029 --> 00:35:09,719 Robert Ross: Eric Dick, additional music and sound by Chris Porter. Please 731 00:35:09,719 --> 00:35:13,560 Robert Ross: like, subscribe and share this podcast. I'm Robert Ross and 732 00:35:13,560 --> 00:35:14,200 Robert Ross: thanks for listening. 733 00:35:17,390 --> 00:35:20,610 Speaker 1: CurtCo Media. Media for your mind.