1 00:00:00,080 --> 00:00:04,040 Speaker 1: If you position yourself in your own mind as businesses 2 00:00:04,200 --> 00:00:10,119 Speaker 1: ideas are just problem solving activities, then it's about you know, 3 00:00:10,200 --> 00:00:12,760 Speaker 1: I'm actually I found an opportunity and there's something here 4 00:00:12,800 --> 00:00:14,320 Speaker 1: that I think I can do a creative spin on. 5 00:00:14,440 --> 00:00:16,880 Speaker 1: I can solve this problem. And here we've got now 6 00:00:16,880 --> 00:00:19,360 Speaker 1: at the end of the Olympics, in a private anger 7 00:00:19,440 --> 00:00:21,599 Speaker 1: for honors, the athletes coming out of the plane in 8 00:00:21,640 --> 00:00:24,959 Speaker 1: their uniform with their metals on, carrying a July suitcase 9 00:00:24,960 --> 00:00:26,960 Speaker 1: down the stairs, meeting the Prime Minister. 10 00:00:27,160 --> 00:00:30,960 Speaker 2: Welcome to the seas the Yay Podcast. Busy and happy 11 00:00:31,120 --> 00:00:34,080 Speaker 2: are not the same thing. We too rarely question what 12 00:00:34,200 --> 00:00:36,879 Speaker 2: makes the heart seeing. We work, then we rest, but 13 00:00:37,080 --> 00:00:40,159 Speaker 2: rarely we play and often don't realize there's more than 14 00:00:40,200 --> 00:00:42,960 Speaker 2: one way. So this is a platform to hear and 15 00:00:43,120 --> 00:00:45,800 Speaker 2: explore the stories of those who found lives. 16 00:00:45,840 --> 00:00:47,640 Speaker 3: They adore, the good, bad and. 17 00:00:47,640 --> 00:00:50,440 Speaker 2: Ugly, The best and worst day will bear all the 18 00:00:50,440 --> 00:00:55,160 Speaker 2: facets of seizing your yay. I'm Sarah Davidson or a 19 00:00:55,240 --> 00:00:58,560 Speaker 2: spoonful of Sarah, a lawyer turned fu entrepreneur who's walked 20 00:00:58,600 --> 00:01:01,400 Speaker 2: the suits and heels to copo, matcha maiden and matcha 21 00:01:01,440 --> 00:01:05,360 Speaker 2: milk bar. Cca is a series of conversations on finding 22 00:01:05,400 --> 00:01:08,680 Speaker 2: a life you love and exploring the self doubt, challenge, 23 00:01:08,840 --> 00:01:15,679 Speaker 2: joy and fulfillment along the way. Hello, lovely neighborhood, We 24 00:01:15,720 --> 00:01:18,920 Speaker 2: are back with another incredible guest whose brand you will 25 00:01:19,000 --> 00:01:21,520 Speaker 2: likely know and love, but whose backstory you may know 26 00:01:21,640 --> 00:01:24,000 Speaker 2: less about, which you, guys know is my favorite thing 27 00:01:24,000 --> 00:01:26,360 Speaker 2: to share with you. If you follow me on socials, 28 00:01:26,440 --> 00:01:28,600 Speaker 2: especially as we just came back from a big trip, 29 00:01:28,680 --> 00:01:31,560 Speaker 2: you'll know we are big fans of July luggage in 30 00:01:31,600 --> 00:01:35,440 Speaker 2: our household. I mean, the specs are insane, a unique 31 00:01:35,440 --> 00:01:39,920 Speaker 2: polycarbonet hardshell, the silent move three sixty spinner wheels, quality 32 00:01:40,000 --> 00:01:42,520 Speaker 2: so high they come with a lifetime warranty. I just 33 00:01:42,680 --> 00:01:44,680 Speaker 2: never thought I would have the feelings that I have 34 00:01:45,120 --> 00:01:47,640 Speaker 2: about my luggage at the moment, which is part of 35 00:01:47,640 --> 00:01:50,360 Speaker 2: the beauty of the brand. But do you know the 36 00:01:50,360 --> 00:01:54,400 Speaker 2: fellow Melbournian co founder and quite the unexpected way that 37 00:01:54,440 --> 00:01:57,520 Speaker 2: he ended up, as he humbly puts it, selling suitcases 38 00:01:57,520 --> 00:02:01,480 Speaker 2: on the internet, Ethan do Daskaloosta off of all places, 39 00:02:01,480 --> 00:02:04,560 Speaker 2: in a humble chucoal chicken shop, which he actually ended 40 00:02:04,640 --> 00:02:07,640 Speaker 2: up going on to buy before stopping off along his 41 00:02:07,720 --> 00:02:09,400 Speaker 2: way you guys. No, I love the dot points that 42 00:02:09,480 --> 00:02:12,720 Speaker 2: connect in the realm of co working and then coffee 43 00:02:12,720 --> 00:02:16,440 Speaker 2: sales and even considering Shelac now kids. Before July was 44 00:02:16,480 --> 00:02:20,440 Speaker 2: born in twenty eighteen. And despite the enormous success you'll 45 00:02:20,440 --> 00:02:22,720 Speaker 2: have seen July experience in the past few years, growing 46 00:02:22,760 --> 00:02:26,280 Speaker 2: into a multi million dollar company recognized. 47 00:02:25,840 --> 00:02:26,720 Speaker 3: All around the world. 48 00:02:26,960 --> 00:02:29,040 Speaker 2: I cannot tell you how I beamed with pride every 49 00:02:29,040 --> 00:02:31,919 Speaker 2: time I saw a July suitcase in the airports. He 50 00:02:32,000 --> 00:02:35,960 Speaker 2: has equally lived through losing ninety five percent of sales 51 00:02:36,000 --> 00:02:39,119 Speaker 2: when travel came to a halt in the last few years, 52 00:02:39,360 --> 00:02:42,440 Speaker 2: but Ethan has survived and thrived to tell the tale. 53 00:02:42,560 --> 00:02:45,839 Speaker 2: So this is just such a fascinating story. Other fun 54 00:02:45,840 --> 00:02:48,600 Speaker 2: facts along the way, Athan met his business partner, Richard 55 00:02:48,680 --> 00:02:51,919 Speaker 2: Lee in a cafe. How very Melbourne of them, and 56 00:02:52,080 --> 00:02:56,280 Speaker 2: Richard actually previously founded Brossa Furniture, another brand that you 57 00:02:56,360 --> 00:02:59,800 Speaker 2: may all have heard of before. He is also married 58 00:03:00,080 --> 00:03:04,680 Speaker 2: to the CEO of the incredible Rationale Skincare. Oh my gosh, 59 00:03:04,680 --> 00:03:07,240 Speaker 2: there is so much to unpack in this episode, and 60 00:03:07,320 --> 00:03:09,520 Speaker 2: my sleep deprived mum brain missed half of what I 61 00:03:09,560 --> 00:03:11,600 Speaker 2: wanted to ask. I could have spoken to Ethan for 62 00:03:11,800 --> 00:03:14,000 Speaker 2: hours and hours and hours and just tapped into so 63 00:03:14,080 --> 00:03:16,280 Speaker 2: many different parts of his brain. But we did still 64 00:03:16,320 --> 00:03:19,040 Speaker 2: cover so much interesting ground and I hope you guys 65 00:03:19,120 --> 00:03:21,240 Speaker 2: all enjoyed this one as much as I did. 66 00:03:21,919 --> 00:03:23,960 Speaker 3: Athan, Welcome to CZA. 67 00:03:24,000 --> 00:03:25,600 Speaker 1: Thanks for having me, sir. This is cool. 68 00:03:27,160 --> 00:03:29,520 Speaker 2: We're live and we are so grateful to have you. 69 00:03:29,600 --> 00:03:31,840 Speaker 2: I know you are squeezing this in between two trips 70 00:03:31,880 --> 00:03:34,280 Speaker 2: and just got back from the Paris Olympics. You are 71 00:03:34,360 --> 00:03:37,920 Speaker 2: absolutely smashing life, so we are so grateful for your time. 72 00:03:38,440 --> 00:03:41,240 Speaker 1: Well, you know everyone's busy, right, life is busy, and 73 00:03:41,600 --> 00:03:43,160 Speaker 1: you know you just got to keep going, keep having 74 00:03:43,200 --> 00:03:43,800 Speaker 1: keep having some. 75 00:03:43,760 --> 00:03:44,840 Speaker 3: Phone one hundred percent. 76 00:03:45,400 --> 00:03:48,160 Speaker 2: Well, you are someone whose journey I've followed for many 77 00:03:48,280 --> 00:03:50,920 Speaker 2: years now as a fellow Melbournian, and you're really the 78 00:03:50,960 --> 00:03:54,920 Speaker 2: epitome of our fascination at CZA with the non conventional pathway. 79 00:03:55,080 --> 00:03:57,880 Speaker 2: And I read that you never imagined you'd end up 80 00:03:57,920 --> 00:04:00,920 Speaker 2: as a traveling luggage salesman of all things. And we'll 81 00:04:00,960 --> 00:04:03,680 Speaker 2: get into how July almost became a sha lac now 82 00:04:03,800 --> 00:04:07,400 Speaker 2: kid business even it's sex toy business. But I mean, 83 00:04:07,400 --> 00:04:09,640 Speaker 2: thank goodness it didn't because it worked out for the best, 84 00:04:10,000 --> 00:04:13,240 Speaker 2: huge congratulations on all your incredible success. 85 00:04:13,800 --> 00:04:17,080 Speaker 1: Thank you, thank you very much, and as mentioned before, 86 00:04:17,440 --> 00:04:20,359 Speaker 1: right back at you as well. Right the nonlinear pathway 87 00:04:20,440 --> 00:04:22,440 Speaker 1: say anything, it's a beautiful thing that you know in 88 00:04:22,480 --> 00:04:25,080 Speaker 1: yourself you can you can jump to another category, jump 89 00:04:25,080 --> 00:04:27,320 Speaker 1: and do other things as long as you're finding your purpose, 90 00:04:27,440 --> 00:04:31,080 Speaker 1: your passions, mastering and a little bit of a little 91 00:04:31,080 --> 00:04:33,520 Speaker 1: bit of fun along the way. Why not, right, sexys 92 00:04:33,520 --> 00:04:34,599 Speaker 1: would have been fun to I guess. 93 00:04:36,520 --> 00:04:38,039 Speaker 2: I mean, I also read that one of the reasons 94 00:04:38,080 --> 00:04:40,240 Speaker 2: you didn't do that was because you found it hard 95 00:04:40,279 --> 00:04:43,440 Speaker 2: to differentiate between competitors, and I thought, I, I'm not 96 00:04:43,480 --> 00:04:44,400 Speaker 2: going to I'm not going. 97 00:04:44,360 --> 00:04:45,920 Speaker 3: To go there because I feel like that could get 98 00:04:46,040 --> 00:04:46,680 Speaker 3: very technical. 99 00:04:47,120 --> 00:04:49,720 Speaker 1: That's not for today's conversation. But I feel like the 100 00:04:49,800 --> 00:04:52,160 Speaker 1: people who are doing the sex toys at the moment 101 00:04:52,240 --> 00:04:54,880 Speaker 1: are the right people to be doing that, you know, 102 00:04:55,120 --> 00:04:58,039 Speaker 1: Liz Rage, all the people who are doing them currently, 103 00:04:58,240 --> 00:05:00,440 Speaker 1: they're doing a fantastic job at it. And I had 104 00:05:00,440 --> 00:05:02,640 Speaker 1: personally been enjoying the content series that goes with it. 105 00:05:02,760 --> 00:05:06,360 Speaker 1: So that's something that's not in a dirty way, but 106 00:05:06,560 --> 00:05:08,280 Speaker 1: just in a fun like. Oh, I didn't really know 107 00:05:08,440 --> 00:05:10,040 Speaker 1: that that was a thing that's a cool thing to know. 108 00:05:11,440 --> 00:05:14,200 Speaker 2: Well, as it turned out, July is exactly what you 109 00:05:14,320 --> 00:05:17,080 Speaker 2: were meant to do and you are absolutely smashing it. 110 00:05:17,160 --> 00:05:19,120 Speaker 2: And you know, I'm a big lover of quotes, and 111 00:05:19,240 --> 00:05:21,240 Speaker 2: something that's kind of across all of your accounts is 112 00:05:21,279 --> 00:05:23,040 Speaker 2: the idea that you're born with thirty thousand days to 113 00:05:23,160 --> 00:05:25,760 Speaker 2: live and the best strategic planning that you can give 114 00:05:25,839 --> 00:05:28,120 Speaker 2: is to think about that. But I think what often 115 00:05:28,240 --> 00:05:30,440 Speaker 2: comes with that is you want to make the most 116 00:05:30,480 --> 00:05:32,640 Speaker 2: of your life and you want to seize every opportunity. 117 00:05:32,720 --> 00:05:34,520 Speaker 2: And you know sees the a since we're on this show, 118 00:05:35,120 --> 00:05:38,080 Speaker 2: But sometimes that pressure for people is really overwhelming, Like 119 00:05:38,640 --> 00:05:40,400 Speaker 2: they finished school, if they don't know what they want 120 00:05:40,440 --> 00:05:41,919 Speaker 2: to do at school, or they don't know what they 121 00:05:42,000 --> 00:05:43,599 Speaker 2: want to do at UNI or who they want to become, 122 00:05:44,120 --> 00:05:46,000 Speaker 2: they kind of feel lost. It's really there's a lot 123 00:05:46,000 --> 00:05:48,200 Speaker 2: of pressure to find your joy and get there really fast. 124 00:05:48,720 --> 00:05:51,120 Speaker 2: So I like to take a bit of the pressure 125 00:05:51,160 --> 00:05:54,000 Speaker 2: off and remind people that everyone started somewhere and most 126 00:05:54,000 --> 00:05:55,000 Speaker 2: people had no idea when. 127 00:05:54,880 --> 00:05:55,400 Speaker 3: They'd end up. 128 00:05:55,760 --> 00:05:58,280 Speaker 2: So going all the way back to young Athan, like 129 00:05:58,760 --> 00:06:00,280 Speaker 2: what you thought you'd be when you were a kid, 130 00:06:00,560 --> 00:06:03,800 Speaker 2: and what your first part time job was, and you 131 00:06:03,880 --> 00:06:05,600 Speaker 2: know what your hopes and dreams were at the very 132 00:06:05,720 --> 00:06:08,840 Speaker 2: beginning to kind of trace back where all the dots 133 00:06:08,880 --> 00:06:10,640 Speaker 2: started to connect. So what were you like when you 134 00:06:10,720 --> 00:06:11,119 Speaker 2: were younger? 135 00:06:11,320 --> 00:06:14,560 Speaker 1: I mean, you know, we we we're going back, right, 136 00:06:14,640 --> 00:06:18,000 Speaker 1: that's a we're going back to the beginning. I look 137 00:06:18,240 --> 00:06:22,440 Speaker 1: early days, young Ehan always wanted to be a scientist 138 00:06:22,880 --> 00:06:26,320 Speaker 1: or rock. I was collecting rocks. I had my own 139 00:06:26,320 --> 00:06:30,640 Speaker 1: little microscope kids, and I was very nerdy, very sort 140 00:06:30,640 --> 00:06:33,680 Speaker 1: of germy kind of guy. Just you know, I really 141 00:06:34,000 --> 00:06:36,200 Speaker 1: I really enjoyed that kind of I had my stamp collection. 142 00:06:36,279 --> 00:06:38,920 Speaker 1: I was very big into collecting stamps, and you used 143 00:06:38,960 --> 00:06:41,760 Speaker 1: to be able to order like the ripoffs of the 144 00:06:41,839 --> 00:06:44,719 Speaker 1: envelopes in bags, and I would sit there and soak 145 00:06:45,400 --> 00:06:49,040 Speaker 1: the envelopes and peel the stamps off the glue and 146 00:06:49,440 --> 00:06:51,880 Speaker 1: slowly start to dry them. And I was I was 147 00:06:51,920 --> 00:06:52,440 Speaker 1: a weird kid. 148 00:06:52,720 --> 00:06:53,919 Speaker 3: You're a weird unit. 149 00:06:56,240 --> 00:07:00,160 Speaker 1: And very I would say, very introverted for almost to 150 00:07:00,240 --> 00:07:03,240 Speaker 1: a degree, the opposite of the individual I am now. 151 00:07:03,760 --> 00:07:06,280 Speaker 1: But I was a very intruded kids. Sport was never 152 00:07:06,360 --> 00:07:10,520 Speaker 1: really my thing, and I was a rock collection, stamp collections, 153 00:07:11,480 --> 00:07:13,280 Speaker 1: you know, you're starting to get a taste for it. 154 00:07:13,680 --> 00:07:16,000 Speaker 1: My dad in particularly was a little bit worried about me. 155 00:07:16,120 --> 00:07:20,280 Speaker 1: He's like his kid's he's not engaging as he would 156 00:07:20,320 --> 00:07:23,880 Speaker 1: have thought as a Greek man who's come to Australia, gone, 157 00:07:23,920 --> 00:07:25,840 Speaker 1: you know, I want him to go and play soccer 158 00:07:26,000 --> 00:07:28,960 Speaker 1: and do this and do that. If I reflect, he's 159 00:07:28,960 --> 00:07:31,200 Speaker 1: probably going, you know, something's up with this kid. And 160 00:07:31,360 --> 00:07:34,360 Speaker 1: he actually got me my first job when I was fourteen, 161 00:07:34,440 --> 00:07:37,960 Speaker 1: so I was nine months early than what the legal 162 00:07:38,000 --> 00:07:40,040 Speaker 1: age limit was, and he put me into a chucolate 163 00:07:40,080 --> 00:07:42,840 Speaker 1: chicken chop down on Station Street in Fairfield because he 164 00:07:42,920 --> 00:07:46,000 Speaker 1: knew the guy. And I used because I was underage. 165 00:07:46,120 --> 00:07:47,960 Speaker 1: I used to just get paid in the leftover food 166 00:07:48,320 --> 00:07:51,000 Speaker 1: and so I was, you know, I was young. I 167 00:07:51,080 --> 00:07:53,640 Speaker 1: was the dishwasher. They didn't even have an apron for me, 168 00:07:53,720 --> 00:07:56,000 Speaker 1: so they used to cut the holes in the garbage 169 00:07:56,080 --> 00:08:00,560 Speaker 1: bags and I would just wear the game shot the apron. 170 00:08:00,760 --> 00:08:04,600 Speaker 1: Humble beginnings exactly, super humble, super funny as well. They 171 00:08:04,640 --> 00:08:06,080 Speaker 1: were a great bunch of blokes, and I think my 172 00:08:06,160 --> 00:08:09,080 Speaker 1: dad's whole intentions that like there's a young fun it's 173 00:08:09,080 --> 00:08:12,280 Speaker 1: a young fun crew. You will hopefully break Ethan out 174 00:08:12,280 --> 00:08:14,720 Speaker 1: of his shell, and I ended up I stayed in 175 00:08:14,760 --> 00:08:17,640 Speaker 1: that business throughout most of I would say most of 176 00:08:17,760 --> 00:08:20,600 Speaker 1: high school because they were just a good crew. I 177 00:08:20,720 --> 00:08:22,720 Speaker 1: learned a lot, to the point where I ended up 178 00:08:22,720 --> 00:08:25,600 Speaker 1: opening up my own chocolate chicken chop after year twelve. 179 00:08:25,840 --> 00:08:26,240 Speaker 3: Stop it. 180 00:08:26,560 --> 00:08:30,000 Speaker 1: Yeah, yeah, it was the most you're talking about, like 181 00:08:30,120 --> 00:08:33,920 Speaker 1: nonlinear pathways. Everyone else went to UNI. They were having 182 00:08:33,960 --> 00:08:36,160 Speaker 1: a lot of fun doing their twenty contact hours a week, 183 00:08:36,600 --> 00:08:39,959 Speaker 1: getting as drunk as possible, and I was stuck in 184 00:08:40,000 --> 00:08:42,679 Speaker 1: the middle of nowhere with a chocolate chicken chop that 185 00:08:42,720 --> 00:08:44,439 Speaker 1: I thought would be a good idea to start and 186 00:08:45,040 --> 00:08:46,719 Speaker 1: I could run this thing. And I did it for 187 00:08:46,840 --> 00:08:48,600 Speaker 1: a year, and it was the worst year of my life. 188 00:08:48,720 --> 00:08:51,120 Speaker 1: I would say I learned so many life lessons within 189 00:08:51,200 --> 00:08:54,319 Speaker 1: that one year. We sold that business. I think I 190 00:08:54,360 --> 00:08:56,319 Speaker 1: didn't get paid wages, but I ended up making around 191 00:08:56,440 --> 00:08:59,040 Speaker 1: forty or fifty grands at the end when we sold, 192 00:08:59,400 --> 00:09:01,839 Speaker 1: and so that's like a year's worth of work. You 193 00:09:02,000 --> 00:09:04,120 Speaker 1: end up, you know, fifty grand up front when you're 194 00:09:04,280 --> 00:09:06,679 Speaker 1: eighteen nineteen. It was a lot of cash. And then 195 00:09:06,720 --> 00:09:09,959 Speaker 1: went to Europe to Eurotrip straight after that with a 196 00:09:09,960 --> 00:09:13,439 Speaker 1: couple of friends and I ran back to university. After that. 197 00:09:13,720 --> 00:09:17,160 Speaker 1: That was like I had enough of that world, great 198 00:09:17,240 --> 00:09:19,959 Speaker 1: life lessons, but did not ever want to do no 199 00:09:20,080 --> 00:09:23,000 Speaker 1: one ever do everything. So that was like the beginning 200 00:09:23,040 --> 00:09:25,679 Speaker 1: of I think. I thought, you know, year twelve academia 201 00:09:25,720 --> 00:09:29,760 Speaker 1: studying wasn't for me. Tried my hand at starting a business, 202 00:09:30,280 --> 00:09:32,720 Speaker 1: and you know, I would say successful to a degree, didn't. 203 00:09:32,760 --> 00:09:35,840 Speaker 1: I didn't definitely lose lose money of it, but definitely 204 00:09:35,880 --> 00:09:36,920 Speaker 1: won't be doing that ever again. 205 00:09:37,200 --> 00:09:38,800 Speaker 3: Charcoal Chicken was not your future. 206 00:09:39,480 --> 00:09:41,880 Speaker 1: No, No, definitely not. It's just a lot of it's 207 00:09:41,960 --> 00:09:43,439 Speaker 1: a lot of work. I have a lot of love 208 00:09:43,480 --> 00:09:47,040 Speaker 1: for the hospitality industry, particular businesses that run on seven 209 00:09:47,120 --> 00:09:50,280 Speaker 1: days a week, you know, like seven to sevens and whatnot. 210 00:09:50,840 --> 00:09:53,800 Speaker 1: It's crazy. It's a lot of hours. So it's harder 211 00:09:53,840 --> 00:09:55,320 Speaker 1: than I think. It's only got harder for a lot 212 00:09:55,320 --> 00:09:58,440 Speaker 1: of people. Yeah. So then after union, just did marketing 213 00:09:58,520 --> 00:10:01,040 Speaker 1: and business and grew there. I've met met some cool 214 00:10:01,080 --> 00:10:03,600 Speaker 1: people and you know the rest. I mean, I've done 215 00:10:03,640 --> 00:10:05,520 Speaker 1: quite a few things in between all that. But that 216 00:10:05,640 --> 00:10:08,599 Speaker 1: quote that you referenced is somebody else's quote. And I 217 00:10:08,679 --> 00:10:11,880 Speaker 1: can never poor guy, I can never remember the name 218 00:10:11,960 --> 00:10:13,520 Speaker 1: of the guy. I'm sure it's a couple of quick 219 00:10:14,600 --> 00:10:17,280 Speaker 1: so I put it in quotation marks whenever I quote 220 00:10:17,320 --> 00:10:18,959 Speaker 1: it to say that it's kind of not mine. But 221 00:10:19,559 --> 00:10:21,520 Speaker 1: at the same time, I don't blow you do the 222 00:10:21,559 --> 00:10:24,360 Speaker 1: effort to get the name right, but I believe in it. 223 00:10:24,480 --> 00:10:26,880 Speaker 1: And if you do the math on it, you know, 224 00:10:27,200 --> 00:10:30,720 Speaker 1: it's like basically thirty year blocks of ten thousand, ten thousand, 225 00:10:30,800 --> 00:10:34,520 Speaker 1: ten thousand, and you know, the first ten thousand days 226 00:10:35,360 --> 00:10:38,160 Speaker 1: is you figuring yourself out. The last ten thousand days 227 00:10:38,240 --> 00:10:39,920 Speaker 1: you're sixty plus and you kind of want to be 228 00:10:39,960 --> 00:10:43,240 Speaker 1: winding down and you know, grandkids and all those other 229 00:10:43,679 --> 00:10:47,319 Speaker 1: retirement and traveling and doing other fun things. So you've 230 00:10:47,320 --> 00:10:50,480 Speaker 1: really only got ten thousand days to go from thirty 231 00:10:50,520 --> 00:10:53,880 Speaker 1: to sixty, to get a family, to make some money, 232 00:10:54,600 --> 00:10:56,199 Speaker 1: to tick off all the things that you want to 233 00:10:56,240 --> 00:10:59,439 Speaker 1: be doing, which ten thousand days not a lot of time, man, Like, 234 00:11:00,000 --> 00:11:03,439 Speaker 1: how much time do you waste? Just like scroll just 235 00:11:04,760 --> 00:11:06,640 Speaker 1: so you know, my whole thing is like, I've only 236 00:11:06,679 --> 00:11:09,000 Speaker 1: got ten thousand days. I wouldn't call it about season 237 00:11:09,040 --> 00:11:11,080 Speaker 1: the ya, I'd call it I'm freaking out a little bit, 238 00:11:11,200 --> 00:11:12,640 Speaker 1: and I'm running out of time. 239 00:11:12,960 --> 00:11:15,240 Speaker 2: Yeah, I mean, whichever way you spin it, I think 240 00:11:15,280 --> 00:11:18,920 Speaker 2: we all need that reminder that you take of all 241 00:11:18,960 --> 00:11:20,000 Speaker 2: the things we take for granted. 242 00:11:20,080 --> 00:11:22,040 Speaker 3: It's like obviously time. 243 00:11:22,240 --> 00:11:24,640 Speaker 2: I think we all assume that we have time to 244 00:11:24,720 --> 00:11:25,959 Speaker 2: do all the things that we want to do, and 245 00:11:26,640 --> 00:11:29,480 Speaker 2: that tomorrow's guaranteed, and in such a it's sort of 246 00:11:29,640 --> 00:11:32,360 Speaker 2: such a glass half empty way to look at things. 247 00:11:32,400 --> 00:11:34,400 Speaker 2: But at the same time, it's optimistic because then it 248 00:11:34,679 --> 00:11:37,559 Speaker 2: encourages you to use those days to the max and 249 00:11:37,640 --> 00:11:40,160 Speaker 2: to the you know, live up to your potential. I'd say, 250 00:11:40,240 --> 00:11:42,199 Speaker 2: like for even for you, right, when when did you 251 00:11:42,240 --> 00:11:44,960 Speaker 2: start Matching Maiden twenty fourteen? 252 00:11:45,200 --> 00:11:46,920 Speaker 3: Yeah, twenty fourteen, twenty. 253 00:11:46,679 --> 00:11:51,480 Speaker 1: Fourteen, so we're ten years now. That's around three thousand days. 254 00:11:52,480 --> 00:11:55,800 Speaker 1: You will tell me, wow, right, and see what you 255 00:11:55,880 --> 00:11:59,120 Speaker 1: can get done in something that feels like a really 256 00:11:59,240 --> 00:12:01,559 Speaker 1: short amount of Ten years is a long time. Three 257 00:12:01,600 --> 00:12:06,080 Speaker 1: thousand days not that long. So it's crazy. It's crazy. 258 00:12:06,120 --> 00:12:07,800 Speaker 1: There's so much to do, there's so much to do, 259 00:12:07,840 --> 00:12:09,079 Speaker 1: and I feel like we waste a lot of it. 260 00:12:09,240 --> 00:12:10,360 Speaker 1: I feel like I waste a lot of it. 261 00:12:10,440 --> 00:12:12,839 Speaker 2: It's funny that you said waste time, because I think 262 00:12:12,840 --> 00:12:14,599 Speaker 2: that's something else that comes up a lot when you 263 00:12:14,679 --> 00:12:17,280 Speaker 2: really dissect people's pathways and people who don't know where 264 00:12:17,280 --> 00:12:18,439 Speaker 2: they want to end up or what they want to do. 265 00:12:18,520 --> 00:12:21,319 Speaker 2: Look at people like you who have found their purpose, 266 00:12:21,440 --> 00:12:24,760 Speaker 2: who have an incredible business, who have so much objective 267 00:12:24,880 --> 00:12:28,199 Speaker 2: and subjective success, and like it just looks like you 268 00:12:28,240 --> 00:12:29,960 Speaker 2: woke up one day and you did the lemonade stand 269 00:12:30,000 --> 00:12:31,080 Speaker 2: thing as a kid, and then you knew you were 270 00:12:31,120 --> 00:12:32,720 Speaker 2: going to be a luggage person, and you spent your 271 00:12:32,760 --> 00:12:34,559 Speaker 2: whole life preparing for this moment, and now you're living 272 00:12:34,600 --> 00:12:35,480 Speaker 2: in Anybody. 273 00:12:35,160 --> 00:12:37,000 Speaker 1: Who's worked with me who's listening to this will probably 274 00:12:37,040 --> 00:12:38,760 Speaker 1: laugh at that and know that that's definitely not true. 275 00:12:39,120 --> 00:12:41,360 Speaker 1: I mean, I started a soup business when I was 276 00:12:41,400 --> 00:12:45,040 Speaker 1: working in advertising. I started a soup business to sell 277 00:12:45,120 --> 00:12:47,679 Speaker 1: soup to people for lunch. One week of that, I 278 00:12:47,760 --> 00:12:50,679 Speaker 1: knew I was definitely not doing that again. I've done 279 00:12:50,679 --> 00:12:52,839 Speaker 1: a coffee business where we sell coffee beans online. Yes, 280 00:12:52,920 --> 00:12:55,680 Speaker 1: that worked, but there were ten other ideas between all 281 00:12:55,760 --> 00:12:57,640 Speaker 1: that that didn't sort of work. And I think if 282 00:12:57,679 --> 00:13:01,760 Speaker 1: you position yourself in your own mind and as businesses, 283 00:13:01,960 --> 00:13:07,040 Speaker 1: ideas are just problem solving activities and going I just 284 00:13:07,080 --> 00:13:09,520 Speaker 1: want to try that I want to challenge that. Then 285 00:13:09,960 --> 00:13:12,719 Speaker 1: the category doesn't really matter. Then it's not about being 286 00:13:12,760 --> 00:13:16,320 Speaker 1: a suit case salesman or a match a maiden. It's 287 00:13:16,520 --> 00:13:19,839 Speaker 1: about you know, I'm actually I found an opportunity and 288 00:13:20,040 --> 00:13:21,400 Speaker 1: there's something here that I think I can do a 289 00:13:21,440 --> 00:13:24,040 Speaker 1: creative spin on. I can solve this problem. Let me 290 00:13:24,080 --> 00:13:25,679 Speaker 1: give it a shove in my own way, and then 291 00:13:25,720 --> 00:13:27,600 Speaker 1: it's fun. And then it's about you, and then it's 292 00:13:27,600 --> 00:13:29,520 Speaker 1: about giving it a crack. You're not putting any pressure on. 293 00:13:29,520 --> 00:13:31,440 Speaker 2: Yourself, and I love that because I think coming back 294 00:13:31,480 --> 00:13:33,640 Speaker 2: to the wasting time thing, I think a lot of 295 00:13:33,679 --> 00:13:36,760 Speaker 2: people assume that if you're not in the chapter that 296 00:13:36,840 --> 00:13:38,920 Speaker 2: you ultimately end up in, or if you're not in 297 00:13:39,000 --> 00:13:41,679 Speaker 2: your yay chapter like your I found my joy, I'm 298 00:13:41,720 --> 00:13:43,520 Speaker 2: living my passion, they think it's a waste of time, 299 00:13:44,080 --> 00:13:45,959 Speaker 2: Whereas I kind of take the opinion that, yes, you 300 00:13:46,040 --> 00:13:48,640 Speaker 2: only have thirty thousand days, But if you're in a 301 00:13:48,720 --> 00:13:51,080 Speaker 2: chapter that you're learning something from, like all the businesses 302 00:13:51,320 --> 00:13:53,880 Speaker 2: that you did that didn't stick or that might have 303 00:13:54,000 --> 00:13:55,959 Speaker 2: you know, kind of objectively been a failure or that 304 00:13:56,040 --> 00:13:59,440 Speaker 2: you ended up not liking, none of those were a waste. 305 00:14:00,200 --> 00:14:01,800 Speaker 2: Like sure, they didn't end up being here forever. 306 00:14:01,960 --> 00:14:02,120 Speaker 1: Thing. 307 00:14:02,400 --> 00:14:04,959 Speaker 2: But I feel like the waste of time is when 308 00:14:04,960 --> 00:14:06,640 Speaker 2: you're not trying, or the waste of time is when 309 00:14:06,679 --> 00:14:09,079 Speaker 2: you're just sitting and doing the same thing all day, 310 00:14:09,080 --> 00:14:12,400 Speaker 2: every day and existing. So many people exist on this 311 00:14:12,640 --> 00:14:15,760 Speaker 2: productivity hamster will. They're not exploring different ideas and trying 312 00:14:15,800 --> 00:14:18,559 Speaker 2: to see what fits and see what doesn't. But I 313 00:14:18,679 --> 00:14:20,800 Speaker 2: love that it did take you so many tries. 314 00:14:21,360 --> 00:14:24,080 Speaker 1: I say what I love I related to traffic and 315 00:14:24,200 --> 00:14:26,280 Speaker 1: that sometimes when you're stuck in traffic, even if you 316 00:14:26,320 --> 00:14:28,840 Speaker 1: turn down the side street, it might take you twice 317 00:14:28,840 --> 00:14:30,760 Speaker 1: as long, but at least you're moving and you're driving, 318 00:14:30,800 --> 00:14:33,400 Speaker 1: and you feel like you're progressing. That to me is 319 00:14:34,200 --> 00:14:37,120 Speaker 1: what starting things and doing things. And you don't always 320 00:14:37,160 --> 00:14:40,440 Speaker 1: have to start a business, but it can be entrepreneurship. 321 00:14:40,480 --> 00:14:42,760 Speaker 1: It can be doing something new within the business. As 322 00:14:42,800 --> 00:14:44,880 Speaker 1: long as you feel like you're moving and trying something new, 323 00:14:45,280 --> 00:14:47,440 Speaker 1: one opportunity will lead to another, will lead to another, 324 00:14:47,600 --> 00:14:50,880 Speaker 1: and we will lead to another. The coffee business, I 325 00:14:51,000 --> 00:14:54,280 Speaker 1: started a online coffee distribution business while I was working 326 00:14:54,320 --> 00:14:59,760 Speaker 1: full time in advertising, and that business was the re 327 00:15:00,440 --> 00:15:02,760 Speaker 1: I didn't make a lot of money from that business, 328 00:15:02,800 --> 00:15:04,600 Speaker 1: but it was the reason I met everybody I know 329 00:15:04,720 --> 00:15:07,800 Speaker 1: today that I still work with. And so it's that 330 00:15:07,920 --> 00:15:10,360 Speaker 1: business then turned into something else, then turned into something else, 331 00:15:10,440 --> 00:15:13,440 Speaker 1: that met my co founder here, that started the idea 332 00:15:13,600 --> 00:15:16,560 Speaker 1: for we should do something with July. So to say 333 00:15:16,640 --> 00:15:19,920 Speaker 1: that July was the beginning is it's the result of 334 00:15:20,080 --> 00:15:23,120 Speaker 1: a decision that I made thirteen years earlier. 335 00:15:23,400 --> 00:15:25,120 Speaker 3: You never know that that's around the corner. Like, you 336 00:15:25,240 --> 00:15:25,920 Speaker 3: just kept going. 337 00:15:26,000 --> 00:15:27,240 Speaker 2: You just kept putting one foot in front of the 338 00:15:27,280 --> 00:15:30,800 Speaker 2: other and positioning yourself right until the right idea. 339 00:15:31,040 --> 00:15:31,920 Speaker 3: Kind of came around. 340 00:15:32,120 --> 00:15:34,000 Speaker 2: And I think one of the things that's really interesting 341 00:15:34,040 --> 00:15:37,280 Speaker 2: about July is that the advice that you get so 342 00:15:37,480 --> 00:15:40,360 Speaker 2: often in business is I saw a gap in the market. 343 00:15:40,560 --> 00:15:43,360 Speaker 2: I was the ideal consumer, and I wanted to close 344 00:15:43,400 --> 00:15:45,400 Speaker 2: the gap for myself. And that was very much what 345 00:15:45,480 --> 00:15:47,560 Speaker 2: happened with matcha Maiden. It's a cliche for a reason. 346 00:15:47,600 --> 00:15:49,080 Speaker 2: It's because that's kind of how a lot of people 347 00:15:49,120 --> 00:15:52,360 Speaker 2: stumble upon their business idea. What I love about you, guys, 348 00:15:52,560 --> 00:15:56,240 Speaker 2: is that you weren't sort of the eternal in the 349 00:15:56,320 --> 00:15:59,720 Speaker 2: eternal search for the ideal suitcase, and then you found 350 00:16:00,200 --> 00:16:02,680 Speaker 2: all the reasons. You two bonded in a cafe over 351 00:16:02,800 --> 00:16:05,240 Speaker 2: the reasons you didn't like luggage, and then you fixed 352 00:16:05,280 --> 00:16:07,800 Speaker 2: it together. I like that you were actually searching for 353 00:16:07,880 --> 00:16:10,680 Speaker 2: a business idea, Like people say, you can't reverse engineer 354 00:16:10,720 --> 00:16:14,520 Speaker 2: it that way, but you obviously did and it worked, 355 00:16:14,680 --> 00:16:17,080 Speaker 2: and so I love that. It's not the way people 356 00:16:17,080 --> 00:16:21,320 Speaker 2: would expect that it happened. So how did you, guys, Well, firstly, 357 00:16:21,360 --> 00:16:24,120 Speaker 2: you met in a cafe, But how did you reverse 358 00:16:24,200 --> 00:16:26,640 Speaker 2: engineer an idea for a business without it being because 359 00:16:27,360 --> 00:16:28,040 Speaker 2: you fell into it? 360 00:16:28,720 --> 00:16:31,160 Speaker 1: If it really happens like that, sure that it's a 361 00:16:31,200 --> 00:16:34,200 Speaker 1: great story. But I hate this. There was a dto 362 00:16:34,240 --> 00:16:37,840 Speaker 1: c era that everybody just made up these simplified stories. 363 00:16:39,160 --> 00:16:41,480 Speaker 1: You know, I fell at the airport and he picked 364 00:16:41,560 --> 00:16:43,560 Speaker 1: up my suitcase, then we kissed, then we started list 365 00:16:46,520 --> 00:16:50,560 Speaker 1: It's so American. It's so this like pretend vibe of 366 00:16:50,640 --> 00:16:54,280 Speaker 1: how you start things. The biggest thing is that Richard is, 367 00:16:54,400 --> 00:16:56,680 Speaker 1: in particular with July, rich is the complete opposite to 368 00:16:56,720 --> 00:16:59,400 Speaker 1: me in one way, very sort of supply chain driven, 369 00:16:59,440 --> 00:17:04,040 Speaker 1: that the numbers guy, extremely smart individual. We would connect 370 00:17:04,080 --> 00:17:06,920 Speaker 1: over different things and we just enjoyed each other's company 371 00:17:07,119 --> 00:17:09,080 Speaker 1: in respect to how we would tackle our own business 372 00:17:09,119 --> 00:17:12,639 Speaker 1: problems in our individual businesses. Prior, I didn't have a 373 00:17:12,680 --> 00:17:15,359 Speaker 1: lot of money, so my ways all organic marketing. It 374 00:17:15,840 --> 00:17:18,600 Speaker 1: is a way of growing the business without paying for advertising. 375 00:17:19,200 --> 00:17:22,560 Speaker 1: I had a big subscriber base, it was growing significantly, 376 00:17:22,600 --> 00:17:25,359 Speaker 1: but I didn't use any money in marketing. That fascinated Ridge. 377 00:17:25,920 --> 00:17:27,640 Speaker 1: And on the other side, I'm like, I just don't 378 00:17:27,680 --> 00:17:29,639 Speaker 1: know how to scale these things. I'm so used to 379 00:17:30,240 --> 00:17:33,399 Speaker 1: handtouching everything. I don't know how to go from this 380 00:17:33,720 --> 00:17:36,560 Speaker 1: to this and still be saying and do it in 381 00:17:36,600 --> 00:17:39,479 Speaker 1: a way that I can support it without raising any capital. 382 00:17:41,000 --> 00:17:43,239 Speaker 1: So we would just connect on all these things. It's 383 00:17:43,280 --> 00:17:45,680 Speaker 1: a beautiful thing because, as you know, you're having coffee 384 00:17:45,800 --> 00:17:48,080 Speaker 1: with so many different people, and then some people you 385 00:17:48,160 --> 00:17:51,280 Speaker 1: actually enjoy having coffee more often than others, and you 386 00:17:51,440 --> 00:17:54,160 Speaker 1: naturally just go to a from a once every six 387 00:17:54,240 --> 00:17:57,639 Speaker 1: months to once a month or once a fortnite cycle 388 00:17:58,359 --> 00:18:00,520 Speaker 1: because you enjoy the company and were hanging out and 389 00:18:00,560 --> 00:18:02,560 Speaker 1: chatting with them. So that's what happened with Rich and I. 390 00:18:02,960 --> 00:18:06,119 Speaker 1: We just enjoyed each other's company, enjoyed learning about other 391 00:18:06,200 --> 00:18:09,800 Speaker 1: things from each other, and we were just constantly talking 392 00:18:09,800 --> 00:18:13,800 Speaker 1: about direct to consumer, constantly talking about new opportunities, the 393 00:18:13,880 --> 00:18:16,119 Speaker 1: opportunity around well, he had a lot of data in 394 00:18:16,240 --> 00:18:18,920 Speaker 1: regards to what was moving in Australia and across the world, 395 00:18:18,960 --> 00:18:21,639 Speaker 1: but mainly in Australia and this is your comment around 396 00:18:22,320 --> 00:18:24,440 Speaker 1: sex toys and she like now kids. That sort of 397 00:18:24,560 --> 00:18:28,359 Speaker 1: data came from groupon days where when groupon was a 398 00:18:28,400 --> 00:18:32,119 Speaker 1: really big thing. Rich had access to that data seeing 399 00:18:32,400 --> 00:18:34,879 Speaker 1: what were the biggest movers and this is where they 400 00:18:34,920 --> 00:18:37,520 Speaker 1: came in in suitcases obviously was another one as well. 401 00:18:38,040 --> 00:18:40,080 Speaker 1: We'd seen what was happening overseas in some of the 402 00:18:40,119 --> 00:18:43,119 Speaker 1: bigger growth markets of America and Europe, and nobody was 403 00:18:43,160 --> 00:18:47,080 Speaker 1: looking at apac here. We had a marketing person x 404 00:18:47,119 --> 00:18:51,320 Speaker 1: strategy director for a large multinational agency. We had another 405 00:18:51,400 --> 00:18:55,359 Speaker 1: person whose supply chain guru, being a very strong conjuit 406 00:18:55,400 --> 00:18:58,680 Speaker 1: between China and the West and supplying product and manufacturing 407 00:18:58,720 --> 00:19:01,440 Speaker 1: product at scale, and so we thought we had a 408 00:19:01,560 --> 00:19:05,240 Speaker 1: really good chance at tackling that market. So it's a 409 00:19:05,320 --> 00:19:07,119 Speaker 1: really weird one as well. There are a lot of 410 00:19:07,160 --> 00:19:10,200 Speaker 1: competitors and a lot of different things. In luggage, there's 411 00:19:10,320 --> 00:19:16,360 Speaker 1: only a couple SAMSUNGI dominates most market share across the world. 412 00:19:16,560 --> 00:19:19,119 Speaker 1: Like I call it thirty percent, then it's our vmah, 413 00:19:19,160 --> 00:19:21,720 Speaker 1: and then everyone else is a long tail. So I've 414 00:19:21,760 --> 00:19:23,680 Speaker 1: said that a few times and that still stands true. 415 00:19:23,840 --> 00:19:27,280 Speaker 1: There are not that many competitors out there. So our 416 00:19:27,359 --> 00:19:31,680 Speaker 1: opportunity is, can we create an interesting brand in a 417 00:19:31,720 --> 00:19:33,800 Speaker 1: bording category. Can we do something a little bit different? 418 00:19:34,200 --> 00:19:36,280 Speaker 1: Can we turn it into a fashion accessory? And you know, 419 00:19:36,520 --> 00:19:37,840 Speaker 1: I mean, we're a couple of cool guys, but I 420 00:19:37,880 --> 00:19:41,920 Speaker 1: don't know if we're necessarily fashion people, and so wanting 421 00:19:42,000 --> 00:19:44,160 Speaker 1: to create something a little bit different in the category. 422 00:19:44,280 --> 00:19:46,119 Speaker 1: It was a learning curve for us to you know, 423 00:19:46,200 --> 00:19:47,879 Speaker 1: it was a high risk thing where we had to 424 00:19:47,960 --> 00:19:50,439 Speaker 1: invest quite a bit in design and manufacturing a product 425 00:19:50,680 --> 00:19:53,200 Speaker 1: we did not know was going to land well with people. 426 00:19:53,720 --> 00:19:56,040 Speaker 1: And I remember early days. Currently, if you know what 427 00:19:56,080 --> 00:19:58,359 Speaker 1: the suitcase looks, I know you do, but the people listening, 428 00:19:58,480 --> 00:20:02,440 Speaker 1: if you don't know, there's our logos molded into the suitcase. 429 00:20:03,080 --> 00:20:05,119 Speaker 1: That was a really big issue for people in our 430 00:20:05,160 --> 00:20:07,840 Speaker 1: first year because nobody knew what the brand was and 431 00:20:07,880 --> 00:20:11,199 Speaker 1: what it represented, and they didn't want such a big 432 00:20:11,280 --> 00:20:12,800 Speaker 1: logo in the suitcase that they didn't want to be 433 00:20:12,840 --> 00:20:16,080 Speaker 1: associated with. So for us, it was really early days 434 00:20:16,160 --> 00:20:19,560 Speaker 1: trying to mean something, trying to be as authentic as 435 00:20:19,640 --> 00:20:22,080 Speaker 1: possible in order for people to be able to trust 436 00:20:22,160 --> 00:20:25,320 Speaker 1: us in a category that is predominantly most people know 437 00:20:25,480 --> 00:20:26,560 Speaker 1: the one brand that they want to buy. 438 00:20:27,560 --> 00:20:28,840 Speaker 3: Oh my god, there's so many reasons why. 439 00:20:28,880 --> 00:20:31,040 Speaker 2: That makes me really excited, because I think the biggest 440 00:20:31,080 --> 00:20:33,800 Speaker 2: barriers to people kind of starting something or having an 441 00:20:33,840 --> 00:20:36,479 Speaker 2: idea and rolling with it is often being intimidated by 442 00:20:36,520 --> 00:20:39,560 Speaker 2: the landscape that already exists. So if there's a Samsonite, 443 00:20:39,600 --> 00:20:41,719 Speaker 2: you kind of self select yourself out of it and go, oh, 444 00:20:41,760 --> 00:20:43,679 Speaker 2: I'm not even going to try and go up against them, 445 00:20:43,760 --> 00:20:47,120 Speaker 2: So most people wouldn't even try. Secondly, not having experience, 446 00:20:47,240 --> 00:20:49,119 Speaker 2: like you've not worked in luggage before, either of you, 447 00:20:49,440 --> 00:20:51,800 Speaker 2: and if you don't describe yourself as a fashion guy 448 00:20:51,880 --> 00:20:54,400 Speaker 2: like this would be, you know, quite a new venture 449 00:20:54,560 --> 00:20:55,080 Speaker 2: for all of you. 450 00:20:55,320 --> 00:20:57,159 Speaker 1: I don't think I'm bad at it, you know, I 451 00:20:59,119 --> 00:21:02,520 Speaker 1: know nothing about the category, but I think maybe I 452 00:21:02,560 --> 00:21:02,879 Speaker 1: can do it. 453 00:21:02,960 --> 00:21:06,560 Speaker 3: I can do something here is yeah, and yeah. I 454 00:21:06,600 --> 00:21:07,840 Speaker 3: think it's a really important reminder. 455 00:21:07,840 --> 00:21:09,440 Speaker 2: You don't have to People will assume you have to 456 00:21:09,480 --> 00:21:11,479 Speaker 2: be first to market really to make a big splash, 457 00:21:11,520 --> 00:21:13,800 Speaker 2: but you just have to do something slightly different in 458 00:21:13,880 --> 00:21:15,280 Speaker 2: a category that already exists. 459 00:21:15,320 --> 00:21:16,920 Speaker 3: You don't always have to be the first. You don't 460 00:21:16,920 --> 00:21:18,600 Speaker 3: always have to be inventing. 461 00:21:18,720 --> 00:21:20,280 Speaker 2: You know. I've heard you say a couple of times 462 00:21:20,320 --> 00:21:23,880 Speaker 2: reinventing the wheel, but before we actually move further into July. 463 00:21:23,960 --> 00:21:25,800 Speaker 2: It so one of the questions I find really interesting 464 00:21:25,880 --> 00:21:29,359 Speaker 2: because CZA is so much about more of the macro 465 00:21:29,480 --> 00:21:32,960 Speaker 2: of your journey in getting there to this idea and 466 00:21:33,080 --> 00:21:36,640 Speaker 2: the relationship between happiness and success. When you were doing 467 00:21:37,200 --> 00:21:40,440 Speaker 2: three thousand Thieves Coffee, and that was ten years ago, 468 00:21:40,720 --> 00:21:44,040 Speaker 2: it was going really well. You were already successful in business. 469 00:21:45,000 --> 00:21:47,920 Speaker 2: What I get really fascinated by is when people agitate 470 00:21:48,000 --> 00:21:50,520 Speaker 2: for the change that brings about the next chapter. So 471 00:21:51,400 --> 00:21:54,640 Speaker 2: because you didn't stumble upon July as like a there 472 00:21:54,720 --> 00:21:56,679 Speaker 2: was no aha moment of you guys meeting at an 473 00:21:56,680 --> 00:21:59,440 Speaker 2: airport lounge, It didn't just fall into your lap. The 474 00:21:59,520 --> 00:22:02,920 Speaker 2: timeline to be something you actually brought about yourself. And 475 00:22:03,040 --> 00:22:05,400 Speaker 2: when you're already successful, or when you're already doing something 476 00:22:05,440 --> 00:22:08,200 Speaker 2: that's worthy and you feel really fulfilled and good about it, 477 00:22:09,200 --> 00:22:11,119 Speaker 2: I always wonder I don't worry about people who are 478 00:22:11,200 --> 00:22:13,600 Speaker 2: unhappy because I think they'll inevitably change something when it 479 00:22:13,640 --> 00:22:16,919 Speaker 2: gets too unhappy or too uncomfortable. But people who are 480 00:22:16,960 --> 00:22:19,600 Speaker 2: fine and that they're okay on the journey they're on. 481 00:22:20,440 --> 00:22:22,320 Speaker 3: Did you think you'd do the coffee business forever? 482 00:22:22,600 --> 00:22:24,800 Speaker 2: Like? What made you think, oh, maybe it's time to 483 00:22:24,880 --> 00:22:25,680 Speaker 2: start something new? 484 00:22:26,359 --> 00:22:26,520 Speaker 1: Was it? 485 00:22:26,760 --> 00:22:28,840 Speaker 2: Were you happy and successful before that? Or did you 486 00:22:28,920 --> 00:22:31,720 Speaker 2: feel you needed more? Like what brought about the whole 487 00:22:32,840 --> 00:22:34,000 Speaker 2: chapter that we now know you on? 488 00:22:34,320 --> 00:22:38,040 Speaker 1: Yeah, what an interesting question. I have a theory about things. 489 00:22:38,119 --> 00:22:41,119 Speaker 1: I don't know is the answer, But I have a 490 00:22:41,200 --> 00:22:44,080 Speaker 1: theory about things that yes, I know. Child. We're talking 491 00:22:44,119 --> 00:22:47,800 Speaker 1: about children before, and I having children for women is 492 00:22:47,880 --> 00:22:50,879 Speaker 1: a big life moment, and I believe it to be 493 00:22:51,560 --> 00:22:55,880 Speaker 1: one for men as well. And if you take even 494 00:22:55,960 --> 00:22:58,879 Speaker 1: just the sample of your group of friends, men who 495 00:22:58,920 --> 00:23:01,320 Speaker 1: are about to have a child always do something drastic 496 00:23:04,000 --> 00:23:07,000 Speaker 1: every time. I almost nine out of ten times. Men 497 00:23:07,040 --> 00:23:09,680 Speaker 1: will always go and they might not consciously think it, 498 00:23:09,760 --> 00:23:11,480 Speaker 1: they will say, I'm going to do something. I'm either 499 00:23:11,480 --> 00:23:12,800 Speaker 1: going to double down and this is going to be 500 00:23:12,960 --> 00:23:15,040 Speaker 1: for the next five ten years, or I'm leaving and 501 00:23:15,280 --> 00:23:16,840 Speaker 1: going to start something. We're going to go join another 502 00:23:16,880 --> 00:23:19,760 Speaker 1: firm or do something else. Just before you have the child, 503 00:23:19,840 --> 00:23:23,159 Speaker 1: and I feel like that's like something where where we're building, 504 00:23:23,560 --> 00:23:27,520 Speaker 1: we're sort of dnading to figure something out ours for 505 00:23:27,600 --> 00:23:31,600 Speaker 1: ourselves to make sure the survival of our offspring. That's 506 00:23:32,280 --> 00:23:34,640 Speaker 1: a really weird comment for that answer for that question, 507 00:23:34,840 --> 00:23:38,360 Speaker 1: but I genuinely think men try something, they start to jump, 508 00:23:38,400 --> 00:23:41,520 Speaker 1: they do something drastic. At that point, I didn't think 509 00:23:41,560 --> 00:23:44,240 Speaker 1: that that was the reason I did anything. It just 510 00:23:44,359 --> 00:23:48,320 Speaker 1: so happens that when my first daughter was born, we 511 00:23:48,480 --> 00:23:52,240 Speaker 1: had registered the July business, so within within a week 512 00:23:52,359 --> 00:23:54,840 Speaker 1: or so, and leading up to that was obviously the 513 00:23:55,480 --> 00:23:59,440 Speaker 1: build up to the July stuff. So knowing that Richard 514 00:23:59,480 --> 00:24:02,159 Speaker 1: as well, rich was gearing up for it too, so 515 00:24:02,440 --> 00:24:04,560 Speaker 1: there was a bit of momentum there. And I've seen 516 00:24:04,600 --> 00:24:07,240 Speaker 1: it with all my particular friends that at that particular 517 00:24:07,280 --> 00:24:10,040 Speaker 1: life moment for the first one, there is something that 518 00:24:10,119 --> 00:24:12,040 Speaker 1: triggers and goes, well, what am I actually going to 519 00:24:12,119 --> 00:24:14,800 Speaker 1: do for the rest of my life. The coffee business 520 00:24:15,440 --> 00:24:19,040 Speaker 1: was a side hustle that I started while working in advertising, 521 00:24:19,640 --> 00:24:21,600 Speaker 1: and it grew to a point where I was getting 522 00:24:21,720 --> 00:24:25,280 Speaker 1: worse at my job because that was growing, and I 523 00:24:25,359 --> 00:24:27,080 Speaker 1: had to make a judgment call and go, well, am 524 00:24:27,119 --> 00:24:29,800 Speaker 1: I gonna Am I going to stay here or am 525 00:24:29,800 --> 00:24:31,040 Speaker 1: I going to give this thing a go? You know, 526 00:24:31,200 --> 00:24:33,159 Speaker 1: half the money? But I want to see it. I 527 00:24:33,240 --> 00:24:36,560 Speaker 1: want to see it grow. I've personally found a lot 528 00:24:36,680 --> 00:24:41,199 Speaker 1: of comfort in this autonomy, mastery, purpose framework for how 529 00:24:41,240 --> 00:24:44,000 Speaker 1: you run your life. And it means that you don't 530 00:24:44,040 --> 00:24:46,600 Speaker 1: really have to do any particular category as long as 531 00:24:46,640 --> 00:24:49,160 Speaker 1: you feel like you're succeeding. As long as you feel 532 00:24:49,200 --> 00:24:50,760 Speaker 1: like you've got a purpose in what you're doing and 533 00:24:50,800 --> 00:24:53,680 Speaker 1: that you like being associated with that thing and that 534 00:24:53,800 --> 00:24:55,560 Speaker 1: you're good at it, you can make your own choices 535 00:24:55,600 --> 00:24:59,600 Speaker 1: and may I also suffer your own consequences as I 536 00:24:59,640 --> 00:25:01,720 Speaker 1: find out lot of comfort in that. And so I 537 00:25:01,880 --> 00:25:04,439 Speaker 1: made that jump, and I enjoyed being the coffee guy 538 00:25:04,520 --> 00:25:06,720 Speaker 1: for a few years. I enjoyed doing that and meeting 539 00:25:06,800 --> 00:25:09,639 Speaker 1: people and it becomes a really nice part of you. 540 00:25:10,480 --> 00:25:12,560 Speaker 1: And I feel like I've lived almost four different lives 541 00:25:13,040 --> 00:25:16,200 Speaker 1: being you know, one like the chicken guy, the advertising guy, 542 00:25:16,359 --> 00:25:19,000 Speaker 1: the coffee guy. At one stage I was a cowork 543 00:25:19,040 --> 00:25:23,880 Speaker 1: guy and now being the suitcase guy. So I feel 544 00:25:23,920 --> 00:25:27,080 Speaker 1: like I've lived those differences and been happy to jump 545 00:25:27,200 --> 00:25:30,720 Speaker 1: ship each time. You know, I wouldn't call it. Maybe 546 00:25:30,760 --> 00:25:33,000 Speaker 1: I'm not complacent, But at the same time, I think 547 00:25:33,040 --> 00:25:35,879 Speaker 1: it's a niche, and maybe it's a niche that is 548 00:25:35,960 --> 00:25:41,000 Speaker 1: a little bit psychotic that my wife or my parents 549 00:25:41,640 --> 00:25:45,280 Speaker 1: don't necessarily find comforting. You know. I would imagine it 550 00:25:45,400 --> 00:25:48,200 Speaker 1: was pretty tough for my wife for the longest time 551 00:25:48,280 --> 00:25:51,480 Speaker 1: because I was floating in between ideas and is this 552 00:25:51,600 --> 00:25:53,480 Speaker 1: one going to work? What's going to happen? When are 553 00:25:53,520 --> 00:25:55,280 Speaker 1: we're going to start a family? We're never going to 554 00:25:55,320 --> 00:25:58,440 Speaker 1: do all these things. And you imagine now being six 555 00:25:58,560 --> 00:26:02,040 Speaker 1: months pregnant, and I'm like, how about suitcases? What do 556 00:26:02,119 --> 00:26:09,000 Speaker 1: you think about? It sounds a little bit crazy. It's crazy, 557 00:26:09,520 --> 00:26:11,320 Speaker 1: And I can see that you would have to have 558 00:26:11,440 --> 00:26:14,200 Speaker 1: a lot of patience. And I imagine my parents after 559 00:26:14,400 --> 00:26:17,360 Speaker 1: all the investment, not you know, after all the years 560 00:26:17,400 --> 00:26:20,240 Speaker 1: of education, after everything, that's what they've done, like, actually, 561 00:26:20,240 --> 00:26:21,560 Speaker 1: I'm not going to go to UNI. I'm going to 562 00:26:21,600 --> 00:26:24,400 Speaker 1: go to odd a suburb's Victoria and start a chuck 563 00:26:24,440 --> 00:26:27,400 Speaker 1: old chicken shop. I would imagine there was a little 564 00:26:27,440 --> 00:26:29,520 Speaker 1: bit of there was a little bit of discomfort there. 565 00:26:30,520 --> 00:26:35,440 Speaker 1: So you know, maybe the right answer is that it's 566 00:26:35,560 --> 00:26:38,880 Speaker 1: not about It's not about me, and what I think 567 00:26:38,920 --> 00:26:42,600 Speaker 1: I can do between them. But maybe I've surrounded myself 568 00:26:42,680 --> 00:26:45,000 Speaker 1: with people. I've been lucky enough to have people around 569 00:26:45,080 --> 00:26:49,200 Speaker 1: me that are fully supportive of the erraticness of jumping 570 00:26:49,240 --> 00:26:53,000 Speaker 1: between ideas, because without that support, maybe none of that 571 00:26:53,000 --> 00:26:54,200 Speaker 1: would have happened as well. 572 00:26:54,280 --> 00:26:56,240 Speaker 2: Oh my gosh, well, I definitely want to come back 573 00:26:56,240 --> 00:26:58,240 Speaker 2: to that, because I don't know that many people know 574 00:26:59,080 --> 00:27:02,359 Speaker 2: about your beautiful wife and her incredible career, and I 575 00:27:02,520 --> 00:27:04,960 Speaker 2: definitely want to touch on having two big careers in 576 00:27:05,040 --> 00:27:06,919 Speaker 2: one family and the support network. 577 00:27:06,680 --> 00:27:07,639 Speaker 3: That you provide for each other. 578 00:27:07,800 --> 00:27:08,560 Speaker 1: He's a champion here. 579 00:27:09,600 --> 00:27:12,600 Speaker 2: Oh you're batting for sure, soz just calling it how 580 00:27:12,640 --> 00:27:17,280 Speaker 2: it is. But coming back to just quickly what you 581 00:27:17,359 --> 00:27:21,199 Speaker 2: said about being four different lifetimes. You've lived so far, 582 00:27:21,359 --> 00:27:24,720 Speaker 2: and this might not even be the only one. Now 583 00:27:24,840 --> 00:27:26,920 Speaker 2: that you live, you will continue to live many more. 584 00:27:27,680 --> 00:27:30,560 Speaker 2: I think that people really silo themselves and they think, oh, 585 00:27:30,760 --> 00:27:32,320 Speaker 2: I've started a coffee business. 586 00:27:32,359 --> 00:27:33,480 Speaker 3: I'm going to be the coffee guy forever. 587 00:27:33,520 --> 00:27:35,480 Speaker 2: I jumped out of my comfort zone once, pat on 588 00:27:35,560 --> 00:27:37,720 Speaker 2: the back, I'm going to sail off into the future. 589 00:27:38,000 --> 00:27:40,440 Speaker 2: Now I'm happy and successful and I've ticked all my boxes. 590 00:27:41,240 --> 00:27:43,480 Speaker 2: But I think what's really refreshing about you is that 591 00:27:43,600 --> 00:27:45,600 Speaker 2: it's okay. You're embracing that it's meant to be a 592 00:27:45,600 --> 00:27:49,280 Speaker 2: different chapter all the time. And what holds a lot 593 00:27:49,359 --> 00:27:51,800 Speaker 2: of people back from that, I think is firstly like security, 594 00:27:52,240 --> 00:27:56,040 Speaker 2: wanting certainty and stability, and of course there's financial commitments 595 00:27:56,119 --> 00:27:59,560 Speaker 2: and whatever, but it's also your risk appetite, your ability 596 00:27:59,640 --> 00:28:02,160 Speaker 2: to to see that something could work rather than seeing 597 00:28:02,200 --> 00:28:04,439 Speaker 2: that it could only fail. It is having the right 598 00:28:04,480 --> 00:28:06,760 Speaker 2: support network in place to say, you know what, it's 599 00:28:06,800 --> 00:28:09,280 Speaker 2: a bit crazy, but like someone's got to try it, 600 00:28:09,440 --> 00:28:11,480 Speaker 2: and someone's got to have success, so why not you 601 00:28:12,800 --> 00:28:16,359 Speaker 2: have you found? And this comes up a lot more masternalinization, 602 00:28:16,480 --> 00:28:17,840 Speaker 2: but a lot more for women than it does for 603 00:28:17,960 --> 00:28:21,679 Speaker 2: men that in the jump between categories and between chapters 604 00:28:21,720 --> 00:28:26,560 Speaker 2: of You, you did face any kind of imposter syndrome doubt? 605 00:28:26,880 --> 00:28:29,320 Speaker 2: Did you worry about failure? Did you worry about perception? 606 00:28:29,560 --> 00:28:32,120 Speaker 2: Did you worry about like what if it all goes 607 00:28:32,160 --> 00:28:35,360 Speaker 2: to shit? What if suitcases doesn't work? Do you think 608 00:28:35,440 --> 00:28:37,840 Speaker 2: about that stuff? Or do you just run so fast 609 00:28:37,880 --> 00:28:41,280 Speaker 2: at the next idea that suddenly you're in Paris at 610 00:28:41,320 --> 00:28:43,880 Speaker 2: the Olympics as the official luggage wants and you're like, 611 00:28:43,960 --> 00:28:44,840 Speaker 2: holy shit, were here? 612 00:28:45,080 --> 00:28:47,480 Speaker 3: Like do you ever face those barriers or do you 613 00:28:47,560 --> 00:28:48,360 Speaker 3: just rip the band aid? 614 00:28:49,160 --> 00:28:51,560 Speaker 1: I mean, I like to think I put on a 615 00:28:51,640 --> 00:28:54,360 Speaker 1: really good face where people go this guy has got 616 00:28:54,600 --> 00:28:58,120 Speaker 1: the confidence and the arrogance that is in abundance, and 617 00:28:58,600 --> 00:29:01,360 Speaker 1: there's nothing that can take this guy. And I definitely 618 00:29:01,440 --> 00:29:04,240 Speaker 1: put on that persona as much as possible. The imposter 619 00:29:04,320 --> 00:29:07,200 Speaker 1: syndrome thing is real when you're killing it and you 620 00:29:07,280 --> 00:29:11,680 Speaker 1: think that you shouldn't be. I remember feeling weird about things, 621 00:29:11,720 --> 00:29:13,160 Speaker 1: and I don't even know how to call it, but 622 00:29:13,320 --> 00:29:15,840 Speaker 1: weird is going to be the word I use. 623 00:29:16,240 --> 00:29:18,600 Speaker 3: Because this is an ongoing theme. You and the Weird 624 00:29:18,680 --> 00:29:19,080 Speaker 3: Unit thing. 625 00:29:19,240 --> 00:29:22,320 Speaker 1: Yeah, it's weird. It's all weird. It's just weird. Maybe 626 00:29:22,320 --> 00:29:23,880 Speaker 1: I'm going to read more books that my vocame's not 627 00:29:24,000 --> 00:29:26,760 Speaker 1: very good. It's weird in the sense that you know, 628 00:29:26,800 --> 00:29:29,080 Speaker 1: you're at a barbecue at a dinner party and it's 629 00:29:29,080 --> 00:29:30,960 Speaker 1: always like, oh, so what do you do? And the 630 00:29:31,080 --> 00:29:34,320 Speaker 1: work thing becomes part of you. I feel like in 631 00:29:34,400 --> 00:29:36,600 Speaker 1: certain groups people don't ask about work, which is always 632 00:29:36,600 --> 00:29:38,320 Speaker 1: great and a big relief for a lot of people. 633 00:29:39,160 --> 00:29:41,240 Speaker 1: Is it such an anxiety moment? When you go to 634 00:29:41,320 --> 00:29:44,000 Speaker 1: a dinner party, you're not really proud, or maybe haven't 635 00:29:44,000 --> 00:29:46,640 Speaker 1: been as successful in a certain area for a little 636 00:29:46,640 --> 00:29:49,120 Speaker 1: bit of time, but you have to be You're representing 637 00:29:49,640 --> 00:29:52,200 Speaker 1: your choice in work at that point in time, and 638 00:29:52,280 --> 00:29:54,560 Speaker 1: so you have to you have to carry that choice 639 00:29:54,600 --> 00:29:57,440 Speaker 1: at the dinner party, and sometimes it doesn't play off, 640 00:29:57,480 --> 00:29:59,360 Speaker 1: and you do feel that anxiousness. And I remember for 641 00:29:59,400 --> 00:30:01,600 Speaker 1: a long time, you know, a lot of my friends 642 00:30:01,680 --> 00:30:03,680 Speaker 1: are working for Google and doing all these cool things 643 00:30:03,760 --> 00:30:06,440 Speaker 1: and making some big money and traveling the world, and 644 00:30:07,080 --> 00:30:10,160 Speaker 1: you know, I had the coffee subscription business, this little 645 00:30:10,200 --> 00:30:12,640 Speaker 1: business that was kind of cool to talk about, but 646 00:30:12,880 --> 00:30:16,560 Speaker 1: not really not really something that at that level people 647 00:30:16,600 --> 00:30:18,640 Speaker 1: could engage with. They're like, oh, that's that's kind of cool, 648 00:30:19,000 --> 00:30:20,480 Speaker 1: and that would be that would be about it. And 649 00:30:20,640 --> 00:30:22,720 Speaker 1: I remember that being a big thing for a long time, 650 00:30:22,920 --> 00:30:26,720 Speaker 1: just not really knowing how to answer that question at 651 00:30:26,800 --> 00:30:30,880 Speaker 1: parties or when meeting people. So you know, that feeling 652 00:30:30,880 --> 00:30:33,440 Speaker 1: has been around for a long time. You know, there 653 00:30:33,480 --> 00:30:35,080 Speaker 1: are a couple of people in my life who I've 654 00:30:35,200 --> 00:30:40,360 Speaker 1: met who understood that weirdness and understood that awkwardness and 655 00:30:40,800 --> 00:30:44,720 Speaker 1: always protected me, which is such a funny thing, and 656 00:30:44,840 --> 00:30:47,719 Speaker 1: I acknowledge it now and I knew it back then too, 657 00:30:47,760 --> 00:30:50,040 Speaker 1: but I really appreciate it now, and I try and 658 00:30:50,120 --> 00:30:52,000 Speaker 1: pay that forward a little bit whenever I see somebody 659 00:30:52,040 --> 00:30:54,960 Speaker 1: in that in that position where they've kind of understood 660 00:30:55,000 --> 00:30:57,400 Speaker 1: that everyone else is in banking, everyone else is doing 661 00:30:57,480 --> 00:31:00,320 Speaker 1: their thing. Somebody comes and says something that's little bit 662 00:31:00,480 --> 00:31:02,800 Speaker 1: left of center for the group, and they come in 663 00:31:02,880 --> 00:31:06,440 Speaker 1: a verbally outwardly supported and engaging conversation in that to 664 00:31:06,520 --> 00:31:09,360 Speaker 1: the group. I feel like that that kind of barbecue 665 00:31:09,440 --> 00:31:12,520 Speaker 1: test has always been a moment for me where am 666 00:31:12,560 --> 00:31:17,200 Speaker 1: I happy with what I'm doing and is it reflective 667 00:31:17,440 --> 00:31:21,400 Speaker 1: of who I feel like I am In reverse to 668 00:31:21,720 --> 00:31:26,240 Speaker 1: all of that weirdness now where I feel like I've 669 00:31:26,280 --> 00:31:30,280 Speaker 1: had some success with July, I play it down even 670 00:31:30,360 --> 00:31:32,200 Speaker 1: more now. When people ask me, oh, so what do 671 00:31:32,280 --> 00:31:34,240 Speaker 1: you do? I say, I sell suitcases on the internet, 672 00:31:35,320 --> 00:31:37,600 Speaker 1: because like, Okay, you're in Melbourne and you get it, 673 00:31:37,640 --> 00:31:41,720 Speaker 1: You're you know, across Melbourne and Sydney. People understand, oh yeah, cool, 674 00:31:42,120 --> 00:31:45,040 Speaker 1: it's July addsid but no one else really really knows 675 00:31:45,120 --> 00:31:47,440 Speaker 1: the brand and it doesn't mean anything to them. 676 00:31:47,560 --> 00:31:49,280 Speaker 2: I mean, you're playing it down right, now I think 677 00:31:49,320 --> 00:31:52,840 Speaker 2: that's definitely not true, but okay, continue in certain circles. 678 00:31:52,840 --> 00:31:55,400 Speaker 1: I'd be like, I sell suitcases on the internet just 679 00:31:55,480 --> 00:31:57,320 Speaker 1: to see the reaction that I get from people, just 680 00:31:57,400 --> 00:31:59,920 Speaker 1: to see how they handle it when they're given a 681 00:32:00,080 --> 00:32:02,760 Speaker 1: curveball where they're trying to find something to relate to 682 00:32:02,920 --> 00:32:05,880 Speaker 1: have a conversation with me over dinner, and it's quite funny. 683 00:32:05,920 --> 00:32:08,000 Speaker 1: Now now I like to I like to play around 684 00:32:08,000 --> 00:32:10,000 Speaker 1: with it. So I think it goes to and from 685 00:32:10,080 --> 00:32:12,640 Speaker 1: in terms of your success levels and where you feel 686 00:32:12,680 --> 00:32:15,320 Speaker 1: comfortable what success is. I've met a guy the other 687 00:32:15,400 --> 00:32:18,840 Speaker 1: day who's done a credible building career, but all he 688 00:32:18,960 --> 00:32:21,360 Speaker 1: thinks about is roasting coffee. And it just met him 689 00:32:21,360 --> 00:32:23,040 Speaker 1: the other day for the first time. He goes, I'm obsessed. 690 00:32:23,480 --> 00:32:25,600 Speaker 1: I'm roasting at home, I'm doing all these things. I'm 691 00:32:25,640 --> 00:32:28,840 Speaker 1: trying this. But he needs to support his family and 692 00:32:28,920 --> 00:32:31,960 Speaker 1: his lifestyle through the work he's doing in building, but 693 00:32:32,120 --> 00:32:34,240 Speaker 1: he's obsessed with coffee. And so we spent hours, like 694 00:32:34,280 --> 00:32:36,800 Speaker 1: I couldn't care less about the building industry, but I 695 00:32:36,920 --> 00:32:38,520 Speaker 1: love talking to him about coffee, and I think he 696 00:32:38,760 --> 00:32:41,680 Speaker 1: appreciated that I had some connection to coffee and that 697 00:32:41,720 --> 00:32:43,640 Speaker 1: we could continue the conversation there and go deep with it. 698 00:32:44,200 --> 00:32:46,560 Speaker 1: So's I don't know if I answer your questions. 699 00:32:47,080 --> 00:32:47,760 Speaker 3: No, I love it. 700 00:32:48,080 --> 00:32:50,400 Speaker 1: There are moments where you do feel weird about saying 701 00:32:50,480 --> 00:32:53,120 Speaker 1: what you do and like you're an ex lawyer, right 702 00:32:53,160 --> 00:32:56,520 Speaker 1: if I remember correctly? Yes, yeah, And so here's the 703 00:32:56,560 --> 00:33:01,200 Speaker 1: funny thing about ex lawyer. You can do anything towards anything. 704 00:33:01,280 --> 00:33:03,600 Speaker 1: You can sell fairy floss and as long as you 705 00:33:03,640 --> 00:33:06,440 Speaker 1: call yourself an ex layer because you've already half validated 706 00:33:06,560 --> 00:33:07,120 Speaker 1: that you can. 707 00:33:08,160 --> 00:33:11,280 Speaker 2: But I chose, do you know what's so funny? I 708 00:33:11,520 --> 00:33:15,760 Speaker 2: often say that I leave ex lawyer in my bio 709 00:33:16,160 --> 00:33:19,040 Speaker 2: and in all of my like kind of self you know, 710 00:33:19,160 --> 00:33:21,800 Speaker 2: self marketing materials, the deck for MCing and all that stuff. 711 00:33:22,680 --> 00:33:25,400 Speaker 2: Because of that, it is such a self validation. Like 712 00:33:25,480 --> 00:33:27,920 Speaker 2: as much as I'm like I've gone and lived the dream, 713 00:33:27,960 --> 00:33:31,520 Speaker 2: I've seized maya, there is something so much about you know, 714 00:33:31,760 --> 00:33:34,160 Speaker 2: like am I still successful enough? And I have to 715 00:33:34,240 --> 00:33:35,840 Speaker 2: drop that in there? And it does come from a 716 00:33:35,880 --> 00:33:38,320 Speaker 2: place of self doubt. It's fascinating when you really reflect on, 717 00:33:38,400 --> 00:33:39,520 Speaker 2: like why did I leave that in there? 718 00:33:39,760 --> 00:33:42,040 Speaker 1: It is and it's the right thing to do, right 719 00:33:42,080 --> 00:33:45,200 Speaker 1: because other people do judge and they read into it, 720 00:33:45,800 --> 00:33:47,200 Speaker 1: and you've got to kind of take them on that 721 00:33:47,280 --> 00:33:50,680 Speaker 1: journey in the shortest way possible. You know, it's nice 722 00:33:50,720 --> 00:33:52,680 Speaker 1: to be able to have those things, and I think 723 00:33:52,800 --> 00:33:55,760 Speaker 1: you take those things away, it makes things a lot harder, 724 00:33:55,800 --> 00:33:57,480 Speaker 1: and I feel like some of that anxiety starts to 725 00:33:57,520 --> 00:33:59,720 Speaker 1: come back and go, like, what's the best way to 726 00:34:00,160 --> 00:34:03,720 Speaker 1: explain what I do? In a really funny story, I'll 727 00:34:03,720 --> 00:34:05,239 Speaker 1: tell you a really quick one. I don't know if 728 00:34:05,440 --> 00:34:06,920 Speaker 1: how we're going for time, but tell you a really 729 00:34:06,960 --> 00:34:09,640 Speaker 1: funny story. I had a friend travel with me recently 730 00:34:10,239 --> 00:34:14,719 Speaker 1: and he is the importer for Redheads products, so matches 731 00:34:15,400 --> 00:34:18,800 Speaker 1: and things like that, and so in our meetings, you know, 732 00:34:18,880 --> 00:34:20,800 Speaker 1: he's tagging along to a couple of meetings with me 733 00:34:21,160 --> 00:34:22,520 Speaker 1: and they'll ask him, They're like, oh cool, you know 734 00:34:22,560 --> 00:34:24,600 Speaker 1: you part of lad what do you do? And so 735 00:34:24,760 --> 00:34:27,920 Speaker 1: he's had to be in a position where he he's 736 00:34:27,920 --> 00:34:30,640 Speaker 1: not talking to Walworth or Colls, He's completely out a 737 00:34:30,680 --> 00:34:33,640 Speaker 1: category and has to jump to a really quick explanation 738 00:34:34,360 --> 00:34:36,520 Speaker 1: as to what he does and how he explains things. 739 00:34:36,880 --> 00:34:39,279 Speaker 1: And so we workshopped it. After like five or six 740 00:34:39,360 --> 00:34:42,200 Speaker 1: different meetings, we ended up workshopping the right answer because 741 00:34:42,239 --> 00:34:43,800 Speaker 1: he started to sound like a drug dealer. He's like, 742 00:34:44,320 --> 00:34:47,600 Speaker 1: I do import export. You know, we say that, mane, 743 00:34:47,640 --> 00:34:50,680 Speaker 1: you know that sounds dodgy. So we landed on something 744 00:34:50,719 --> 00:34:53,799 Speaker 1: that was really funny, which was, you know, the supermarket 745 00:34:53,840 --> 00:34:56,279 Speaker 1: and how they sell food. And they're like, yeah, it's 746 00:34:56,280 --> 00:34:57,439 Speaker 1: like I do the non food. 747 00:34:57,640 --> 00:35:01,480 Speaker 2: Yeah nice, Yeah, I get it now, but non food 748 00:35:01,680 --> 00:35:03,120 Speaker 2: it's such a branding exercise. 749 00:35:03,719 --> 00:35:07,279 Speaker 1: It's such a funny thing anyway. So all that thing 750 00:35:07,360 --> 00:35:09,800 Speaker 1: comes back to how do you feel like you're succeeding. 751 00:35:10,440 --> 00:35:11,880 Speaker 1: I think a lot of it is how you can 752 00:35:11,960 --> 00:35:14,600 Speaker 1: convey yourself to other people when you're chatting to them, 753 00:35:14,680 --> 00:35:17,160 Speaker 1: and how confident you are in the position you're in 754 00:35:17,200 --> 00:35:19,839 Speaker 1: at the time you tell them that, look, I'm doing 755 00:35:19,920 --> 00:35:24,000 Speaker 1: something that I love. Success is what not only would 756 00:35:24,000 --> 00:35:25,239 Speaker 1: I see, but were you see me as well? 757 00:35:25,400 --> 00:35:27,040 Speaker 2: I could talk to you about that for a whole 758 00:35:27,120 --> 00:35:30,080 Speaker 2: episode in itself. The reason this podcast started was because 759 00:35:30,120 --> 00:35:34,279 Speaker 2: I'm so fascinated by the matrix of success, joy fulfillment, 760 00:35:34,960 --> 00:35:38,000 Speaker 2: and identity and how like so much of it is Hi, 761 00:35:38,320 --> 00:35:38,799 Speaker 2: what's your name? 762 00:35:38,840 --> 00:35:39,200 Speaker 1: What do you do? 763 00:35:39,440 --> 00:35:41,480 Speaker 3: It's not high what's your name? What do you love 764 00:35:41,800 --> 00:35:44,320 Speaker 3: what makes you happy? Like are you happy? Is anyone 765 00:35:44,360 --> 00:35:45,959 Speaker 3: even happy? We don't even ask that question. 766 00:35:46,520 --> 00:35:48,080 Speaker 2: And so I want to spend the last part of 767 00:35:48,120 --> 00:35:50,799 Speaker 2: the podcast on the part of your identity that isn't 768 00:35:51,080 --> 00:35:54,160 Speaker 2: always about July and what you do in your output 769 00:35:54,239 --> 00:35:55,879 Speaker 2: and the success that you've had, because I think that's 770 00:35:55,920 --> 00:35:57,759 Speaker 2: also like a beautiful part of getting to know you. 771 00:35:58,239 --> 00:36:00,200 Speaker 2: But before we do move on to that, because you 772 00:36:00,360 --> 00:36:03,440 Speaker 2: have had such incredible success with July and have just 773 00:36:03,520 --> 00:36:05,520 Speaker 2: been at the Olympics, which I definitely want to hear about, 774 00:36:05,600 --> 00:36:11,160 Speaker 2: but first must acknowledge that you play it down, Like 775 00:36:11,239 --> 00:36:12,840 Speaker 2: you mentioned that you play it down sometimes when it 776 00:36:13,000 --> 00:36:15,359 Speaker 2: is going really well. But what a lot of people 777 00:36:15,480 --> 00:36:18,960 Speaker 2: might not remember is that you lost ninety five percent 778 00:36:19,000 --> 00:36:21,959 Speaker 2: of your revenue. It's only been around for five years, 779 00:36:22,000 --> 00:36:23,960 Speaker 2: and in that five year period you've had the highest 780 00:36:24,040 --> 00:36:27,560 Speaker 2: highs but also some like drastically low lows, like the 781 00:36:27,680 --> 00:36:29,440 Speaker 2: world stopped traveling. 782 00:36:29,680 --> 00:36:31,560 Speaker 3: You know, a year into your business. 783 00:36:32,560 --> 00:36:35,080 Speaker 2: In those moments, I can imagine it was very hard 784 00:36:35,160 --> 00:36:36,920 Speaker 2: to tell people that you sell suitcases, like in the 785 00:36:36,920 --> 00:36:38,880 Speaker 2: middle of COVID, what do you do? I mean, travel 786 00:36:39,640 --> 00:36:42,040 Speaker 2: items that people need when they travel, which no one 787 00:36:42,160 --> 00:36:45,120 Speaker 2: is doing how do you deal with the shitty bits 788 00:36:45,120 --> 00:36:45,600 Speaker 2: of business? 789 00:36:45,920 --> 00:36:48,239 Speaker 1: Yeah, that was tough. That was really shitty. I would 790 00:36:48,239 --> 00:36:51,000 Speaker 1: say July's definitely represented the highest highs and the lowest 791 00:36:51,040 --> 00:36:54,719 Speaker 1: lows for me today. There's always shit in business. There's 792 00:36:54,800 --> 00:36:57,600 Speaker 1: always stuff that happens when and if you're killing it, 793 00:36:58,080 --> 00:37:00,720 Speaker 1: something else will. You know, there's there's a culture people problem. 794 00:37:01,239 --> 00:37:04,400 Speaker 1: If the revenue is not there, then it's about resourcing 795 00:37:04,800 --> 00:37:07,480 Speaker 1: and cash to get there. I don't think business ever 796 00:37:07,520 --> 00:37:10,080 Speaker 1: sort of sits still where you're like, oh, everything's absolutely 797 00:37:10,200 --> 00:37:12,680 Speaker 1: amazing and let's not touch anything. I think the whole 798 00:37:12,760 --> 00:37:15,399 Speaker 1: nature of business is that there's always something that's on fire, 799 00:37:16,080 --> 00:37:18,879 Speaker 1: and sometimes it's just not revenue. Sometimes it's just over 800 00:37:18,920 --> 00:37:21,920 Speaker 1: the other things. So, yeah, Covid was definitely tough game. 801 00:37:21,920 --> 00:37:24,759 Speaker 1: I think it was even I wouldn't say worse, but 802 00:37:24,960 --> 00:37:28,760 Speaker 1: was really tough. Is that in the e commerce community 803 00:37:28,800 --> 00:37:33,359 Speaker 1: in particular, there were people who are absolutely killing it. Yeah, 804 00:37:34,520 --> 00:37:36,440 Speaker 1: that was not tough because I love them and I 805 00:37:36,560 --> 00:37:38,680 Speaker 1: love that for them too. They were doing really, really well. 806 00:37:38,760 --> 00:37:42,440 Speaker 1: But there were some people just through covids making a 807 00:37:42,440 --> 00:37:44,360 Speaker 1: lot a lot of money and having a lot of success. 808 00:37:44,880 --> 00:37:47,920 Speaker 1: And if you remember COVID. It was meant to end 809 00:37:48,000 --> 00:37:50,919 Speaker 1: every month, but didn't and just kept going and kept going, 810 00:37:51,040 --> 00:37:53,759 Speaker 1: kept going, so we didn't see the light at the 811 00:37:53,840 --> 00:37:56,160 Speaker 1: end of the tunnel. It was great to have a 812 00:37:56,280 --> 00:38:00,680 Speaker 1: supportive business planner, supportive family who you know. It just 813 00:38:00,760 --> 00:38:02,560 Speaker 1: kind of like went on with the punches. But again, 814 00:38:02,840 --> 00:38:05,880 Speaker 1: we all work and we kept the lights on and 815 00:38:06,000 --> 00:38:09,160 Speaker 1: things were pretty good. So there's always going to be 816 00:38:09,160 --> 00:38:11,600 Speaker 1: shoot parts of business. I think you've got to be 817 00:38:12,640 --> 00:38:14,920 Speaker 1: weary of the fact that that's what business is about. 818 00:38:15,800 --> 00:38:20,000 Speaker 1: It's always revenue problems to begin with, and then there's 819 00:38:20,040 --> 00:38:22,280 Speaker 1: other problems that come in as well that just require 820 00:38:22,320 --> 00:38:24,480 Speaker 1: different levels of solution. Just got to get in there 821 00:38:24,960 --> 00:38:26,800 Speaker 1: and try to solved things. But nothing's ever going to 822 00:38:26,840 --> 00:38:29,319 Speaker 1: be peachy. The difference is that maybe one day you're 823 00:38:29,320 --> 00:38:30,919 Speaker 1: making a little bit more money than you were before. 824 00:38:31,080 --> 00:38:33,520 Speaker 2: Well, I mean now you're also achieving incredible things. Tell 825 00:38:33,600 --> 00:38:35,360 Speaker 2: us about parents. I mean, you just came home. You 826 00:38:35,480 --> 00:38:38,239 Speaker 2: were the official luggage sponsor for the Olympic team, and 827 00:38:38,440 --> 00:38:42,759 Speaker 2: that's I mean gigantic, like massive. Do you stop and 828 00:38:42,840 --> 00:38:45,200 Speaker 2: celebrate the wins? Is this been in the pipeline for 829 00:38:45,239 --> 00:38:49,080 Speaker 2: a really long time? What's your ultimate vision for July. 830 00:38:49,760 --> 00:38:51,640 Speaker 1: That was a really cool one. That was we've done 831 00:38:51,640 --> 00:38:54,120 Speaker 1: a couple of Olympics, but nobody really talks about them. 832 00:38:54,160 --> 00:38:57,520 Speaker 1: We did Beijing Winter but again that was a tough one. 833 00:38:57,560 --> 00:39:00,680 Speaker 1: And then Commonwealth Games. Nobody really talks the Commonalth Games 834 00:39:00,719 --> 00:39:04,280 Speaker 1: in Birmingham in Birmingham, and so then we had Paris 835 00:39:04,320 --> 00:39:06,719 Speaker 1: twenty twenty four, and so we'd already been supporting the 836 00:39:06,880 --> 00:39:09,120 Speaker 1: Australian Olympic team for a few years, but this was 837 00:39:09,160 --> 00:39:11,680 Speaker 1: our first chance that everybody actually really wanted to talk 838 00:39:11,680 --> 00:39:16,279 Speaker 1: about it, and the case looked starting. But we had 839 00:39:16,320 --> 00:39:19,480 Speaker 1: this magic marketing moment again like we're you know, we're 840 00:39:19,520 --> 00:39:24,040 Speaker 1: Australian five years in relatively small business on the grand 841 00:39:24,080 --> 00:39:26,120 Speaker 1: scale of some of the partners that are with you, 842 00:39:26,360 --> 00:39:29,520 Speaker 1: the Olympic team, the Australian Olympic team. And here we've 843 00:39:29,560 --> 00:39:32,200 Speaker 1: got now at the end of the Olympics in a 844 00:39:32,239 --> 00:39:35,239 Speaker 1: private hanger for conas the athletes coming out of the 845 00:39:35,239 --> 00:39:38,360 Speaker 1: plane in their uniform with their medals on, carrying a 846 00:39:38,440 --> 00:39:41,840 Speaker 1: July suitcase down the stairs, meeting the Prime Minister. You know, 847 00:39:42,480 --> 00:39:45,400 Speaker 1: I'm sitting there taking photos of worrying like this is 848 00:39:45,680 --> 00:39:48,759 Speaker 1: really what are we doing here. It was such a 849 00:39:49,120 --> 00:39:53,960 Speaker 1: cool moment that I am forever grateful to the team 850 00:39:54,000 --> 00:39:56,320 Speaker 1: who engaged us and the team who made the product 851 00:39:56,360 --> 00:39:59,600 Speaker 1: here in July was such a magic thing. And I mean, 852 00:40:00,120 --> 00:40:02,000 Speaker 1: I sell suitcases on the incience there like it's not 853 00:40:02,480 --> 00:40:04,799 Speaker 1: you know what I mean, We're not saving children at 854 00:40:04,800 --> 00:40:07,400 Speaker 1: the end of the day. It's an interesting product category 855 00:40:07,440 --> 00:40:09,120 Speaker 1: where people have fallen in love with because a lot 856 00:40:09,160 --> 00:40:13,520 Speaker 1: of people travel and they you know, they love their suitcases. 857 00:40:13,960 --> 00:40:16,239 Speaker 1: They love the memories it represents. And we're just so 858 00:40:16,440 --> 00:40:18,080 Speaker 1: lucky that we could be part of this training. The 859 00:40:18,160 --> 00:40:20,799 Speaker 1: useem in Paris and we went Richard and I went over. 860 00:40:21,120 --> 00:40:23,680 Speaker 1: It's been a week there, We met the athletes, we 861 00:40:23,760 --> 00:40:26,960 Speaker 1: watched the games. Is iconic. I mean, where do you 862 00:40:27,040 --> 00:40:30,359 Speaker 1: go from here? You know, I know, I know it's 863 00:40:30,400 --> 00:40:33,200 Speaker 1: all down hill. Maybe I don't know. 864 00:40:33,560 --> 00:40:35,360 Speaker 2: I mean, at least it would roll smoothly because your 865 00:40:35,400 --> 00:40:40,160 Speaker 2: wheel balance is just amazing. So I mean, it is 866 00:40:40,239 --> 00:40:43,160 Speaker 2: actually really incredible the buzz you've been able to create 867 00:40:43,239 --> 00:40:45,560 Speaker 2: with an item that isn't an everyday item, Like it 868 00:40:45,680 --> 00:40:48,879 Speaker 2: isn't something that you have a touch point with every day. 869 00:40:48,960 --> 00:40:52,000 Speaker 3: People don't travel like that regularly. 870 00:40:52,160 --> 00:40:54,600 Speaker 2: But yet July has become a household name in such 871 00:40:54,600 --> 00:40:57,120 Speaker 2: a short amount of time, given that for three of 872 00:40:57,160 --> 00:40:59,880 Speaker 2: those years we weren't really traveling at all. So I mean, huge, 873 00:41:00,160 --> 00:41:03,080 Speaker 2: huge congratulations. That's like quite a feat to achieve that 874 00:41:03,160 --> 00:41:04,680 Speaker 2: we're so in love with our suitcases. 875 00:41:05,400 --> 00:41:08,799 Speaker 1: It's a it's a super cool thing, Dorry. I feel 876 00:41:08,840 --> 00:41:11,760 Speaker 1: it every day, so I don't take it for granted. 877 00:41:11,840 --> 00:41:13,919 Speaker 1: Add all. I love it. I love chatting to people 878 00:41:13,960 --> 00:41:16,640 Speaker 1: about it. Just before, the reason why I was late 879 00:41:16,719 --> 00:41:18,719 Speaker 1: to this phone call is because I'm buying a suit 880 00:41:19,000 --> 00:41:22,080 Speaker 1: for my sister's wedding the day before I leave. That's 881 00:41:22,120 --> 00:41:25,719 Speaker 1: the level of unpreparedness that I live my life too. 882 00:41:27,280 --> 00:41:29,319 Speaker 1: And I spent fifteen minutes talking to the guy behind 883 00:41:29,360 --> 00:41:32,759 Speaker 1: the counter about his suitcases because he was obsessed with 884 00:41:32,880 --> 00:41:35,480 Speaker 1: suitcases and details. I'm like, we've got to keep chatting, 885 00:41:35,800 --> 00:41:37,680 Speaker 1: you know that. That was the level I knew that 886 00:41:37,719 --> 00:41:39,480 Speaker 1: I was late, but I had to keep talking to 887 00:41:39,560 --> 00:41:41,680 Speaker 1: this guy because he was just so into it. He 888 00:41:41,840 --> 00:41:44,359 Speaker 1: was into the category. He knew every detail about every brand. 889 00:41:44,440 --> 00:41:47,200 Speaker 1: I'm like, this guy's just an enigma out of nowhere. 890 00:41:47,280 --> 00:41:48,200 Speaker 3: That's so random. 891 00:41:49,120 --> 00:41:51,279 Speaker 1: I love suitcases that much. It's just a weird. It's 892 00:41:51,320 --> 00:41:53,880 Speaker 1: really interesting category. It's a really interesting category. 893 00:41:54,160 --> 00:41:56,320 Speaker 2: It's also really interesting. So that leads really nicely to 894 00:41:56,360 --> 00:41:58,439 Speaker 2: the last section, which is just all about your joy. 895 00:41:58,600 --> 00:42:00,600 Speaker 2: Really you're yay, but it has to be something that's 896 00:42:00,640 --> 00:42:03,400 Speaker 2: outside of your working identity, because I think nobody can 897 00:42:03,480 --> 00:42:07,040 Speaker 2: be consumed by their work and like sustain that. 898 00:42:07,160 --> 00:42:08,960 Speaker 3: It's just not sustainable. But it's also not the way 899 00:42:09,040 --> 00:42:09,520 Speaker 3: we were built. 900 00:42:09,560 --> 00:42:11,200 Speaker 2: You're not meant to work and die. Even if you 901 00:42:11,239 --> 00:42:13,560 Speaker 2: love what you're doing, you can't kind of stay fresh 902 00:42:13,600 --> 00:42:16,120 Speaker 2: and have new ideas if you don't have a family 903 00:42:16,200 --> 00:42:19,040 Speaker 2: life and other passions. And one of the things I'm 904 00:42:19,160 --> 00:42:21,680 Speaker 2: pains to always emphasize is that what makes someone excited 905 00:42:21,719 --> 00:42:24,080 Speaker 2: could be someone else's nightmare. Like my favorite episode we've 906 00:42:24,120 --> 00:42:27,080 Speaker 2: ever done was the Thai Cave diver, whose joy is 907 00:42:27,160 --> 00:42:31,200 Speaker 2: swimming through coffee colored water in tiny claustrophobic holes, which 908 00:42:31,280 --> 00:42:33,399 Speaker 2: is my idea of hell. But that is his joy 909 00:42:33,480 --> 00:42:35,000 Speaker 2: and he sticks with it, so good on him. 910 00:42:35,200 --> 00:42:35,880 Speaker 1: That's crazy. 911 00:42:36,200 --> 00:42:38,440 Speaker 2: The guy that you spoke to, his joy is suitcases, 912 00:42:38,520 --> 00:42:41,920 Speaker 2: Like who knew that someone could be so passionate about suitcases? 913 00:42:42,560 --> 00:42:46,120 Speaker 3: So for you, what is your joy? Is it still 914 00:42:46,160 --> 00:42:48,840 Speaker 3: the stamps. Do you have anything in your life that's. 915 00:42:48,880 --> 00:42:51,480 Speaker 2: Just that thing you do that like you would do 916 00:42:51,560 --> 00:42:53,560 Speaker 2: even if you didn't make money from it, you know 917 00:42:53,600 --> 00:42:54,879 Speaker 2: what I mean, Like you would pay to be able 918 00:42:54,880 --> 00:42:56,160 Speaker 2: to keep doing that in your life just because it 919 00:42:56,239 --> 00:42:57,879 Speaker 2: brings you joy and it makes you forget what time 920 00:42:57,920 --> 00:42:58,560 Speaker 2: it is, you know. 921 00:42:59,320 --> 00:43:01,400 Speaker 1: I And now I feel like I should have read 922 00:43:01,440 --> 00:43:04,520 Speaker 1: the questions and prepared for this one, but better because 923 00:43:04,600 --> 00:43:07,120 Speaker 1: I say that, like I've always We've had a joke, 924 00:43:07,360 --> 00:43:09,520 Speaker 1: running joke with a couple of friends of mine where 925 00:43:09,680 --> 00:43:11,879 Speaker 1: we're kind of out of hobbies at the moment. We're 926 00:43:11,920 --> 00:43:14,800 Speaker 1: not really in hobby moment. We've dropped a couple of things, 927 00:43:15,400 --> 00:43:17,760 Speaker 1: you know, we're not really going and doing these things. 928 00:43:17,840 --> 00:43:21,040 Speaker 1: We're out of work where you know, we're super engaged 929 00:43:21,080 --> 00:43:23,680 Speaker 1: with it's only been the last twelve to eighteen months 930 00:43:23,680 --> 00:43:26,040 Speaker 1: where we're phoning ourselves now we're all being too busy 931 00:43:26,480 --> 00:43:29,799 Speaker 1: to do the hobbies, and so like, I'm not going 932 00:43:29,880 --> 00:43:31,960 Speaker 1: to answer the question, but I'll throw a few things 933 00:43:32,040 --> 00:43:35,279 Speaker 1: at it right because I'm three kids deep right now. 934 00:43:36,000 --> 00:43:37,719 Speaker 1: We are a six year old or four year old, 935 00:43:38,120 --> 00:43:41,640 Speaker 1: an almost one year old, and that takes up a 936 00:43:41,719 --> 00:43:44,279 Speaker 1: lot of joy, and a lot of time. Everyone loves 937 00:43:44,320 --> 00:43:45,560 Speaker 1: their kids, right, No one's going to say that they 938 00:43:45,600 --> 00:43:48,560 Speaker 1: had their kids. I absolutely adore my kids, and any 939 00:43:48,719 --> 00:43:51,960 Speaker 1: waking minute that I've got outside of work, I end 940 00:43:52,040 --> 00:43:55,520 Speaker 1: up spending with these guys. It's super fun watching him 941 00:43:55,560 --> 00:43:58,040 Speaker 1: learn how to ride a bike, taking him skating, doing 942 00:43:58,080 --> 00:44:00,839 Speaker 1: all the fun things is It's just a great way 943 00:44:01,080 --> 00:44:02,480 Speaker 1: to spend the weekend. And I know I've had a 944 00:44:02,520 --> 00:44:05,319 Speaker 1: good weekend. When my step counts like hit over twenty 945 00:44:05,360 --> 00:44:09,359 Speaker 1: five thousand, I'm like, oh, great's I've done my job 946 00:44:09,440 --> 00:44:12,319 Speaker 1: as a parent, as a dad, I've done my job. 947 00:44:12,560 --> 00:44:14,920 Speaker 1: And so right now, that seems to be the things 948 00:44:15,320 --> 00:44:18,040 Speaker 1: that's consuming a lot of time in what typically would 949 00:44:18,040 --> 00:44:20,040 Speaker 1: be the hobby space. It feels like a cop out 950 00:44:20,080 --> 00:44:22,160 Speaker 1: to just be like, my family is my joy, and 951 00:44:22,320 --> 00:44:24,840 Speaker 1: they are everybody's family should be their joy. But I 952 00:44:24,920 --> 00:44:27,279 Speaker 1: do feel like that you still need to have your 953 00:44:27,320 --> 00:44:29,840 Speaker 1: own time. You still need to have personal time to 954 00:44:29,880 --> 00:44:33,400 Speaker 1: be able to sort of recover and feel fresh, to 955 00:44:33,440 --> 00:44:35,080 Speaker 1: be able to have the energy to bring back to 956 00:44:35,120 --> 00:44:37,960 Speaker 1: the family and back to the job. I will answer 957 00:44:38,080 --> 00:44:40,799 Speaker 1: in a way with jogging. At the moment, I found 958 00:44:40,880 --> 00:44:44,000 Speaker 1: that practicing to jog getting better at jogging. It wouldn't 959 00:44:44,000 --> 00:44:46,160 Speaker 1: say I'm very good at it just yet, but getting 960 00:44:46,239 --> 00:44:49,120 Speaker 1: better at it and seeing the milestone growth and slowly 961 00:44:49,160 --> 00:44:51,160 Speaker 1: slowly getting the numbers up and getting better at it, 962 00:44:51,600 --> 00:44:54,360 Speaker 1: and putting their headphones in and listening to Coach Bennett 963 00:44:54,560 --> 00:44:58,560 Speaker 1: on the Nike app, slowly slowly getting me to the five, 964 00:44:58,880 --> 00:45:01,839 Speaker 1: the six, six and a half, you know, the seven 965 00:45:01,880 --> 00:45:03,880 Speaker 1: point two. Then you add another song and you get 966 00:45:03,880 --> 00:45:06,840 Speaker 1: the seven point four. That for me has been the 967 00:45:07,040 --> 00:45:11,040 Speaker 1: small winds in between all the craziness that's happening between 968 00:45:11,080 --> 00:45:11,759 Speaker 1: family and work. 969 00:45:12,120 --> 00:45:14,080 Speaker 2: Well, I think it's also a really nice acknowledgment. The 970 00:45:14,120 --> 00:45:17,200 Speaker 2: fact that you haven't had hobbies is that in an 971 00:45:17,239 --> 00:45:19,120 Speaker 2: ideal world, it's artificial for me to say. 972 00:45:18,960 --> 00:45:20,839 Speaker 3: Everyone els to have a platigo. You have to have time. 973 00:45:20,920 --> 00:45:22,400 Speaker 2: But you know, like if you have three kids and 974 00:45:22,440 --> 00:45:25,960 Speaker 2: a huge business and your wife is the sea of Russianale. 975 00:45:26,400 --> 00:45:30,520 Speaker 2: Everyone who doesn't already know this huge, two biggeries in 976 00:45:30,600 --> 00:45:33,160 Speaker 2: one family, you know you're not always going to have 977 00:45:33,800 --> 00:45:36,560 Speaker 2: time left over to just go and like forage for 978 00:45:36,680 --> 00:45:39,520 Speaker 2: mushrooms and plant your own whatever it is. 979 00:45:41,880 --> 00:45:46,480 Speaker 1: Forage for mushrooms. There's too much media out there with mushrooms. 980 00:45:46,080 --> 00:45:48,120 Speaker 3: Man, I'm like, yeah, that was a bad example. 981 00:45:48,440 --> 00:45:50,680 Speaker 1: Oh forage for Parsley. You know, you don't hear much 982 00:45:50,680 --> 00:45:52,640 Speaker 1: about herb Foragers. It's always mushrooms. 983 00:45:53,200 --> 00:45:55,680 Speaker 3: Parsley is good, you know, nice and innocent. Let's just go. 984 00:45:58,520 --> 00:45:59,080 Speaker 1: So safe. 985 00:46:00,760 --> 00:46:02,880 Speaker 2: So yeah, I mean, just to finish out because I 986 00:46:03,000 --> 00:46:04,520 Speaker 2: wish we'd touched on it more, but I've got to 987 00:46:04,680 --> 00:46:07,239 Speaker 2: way too carried away. How do you guys go I 988 00:46:07,320 --> 00:46:12,480 Speaker 2: feel like often there is one big career, especially with 989 00:46:12,800 --> 00:46:15,480 Speaker 2: a new business, that is you're the founder. You know, 990 00:46:15,560 --> 00:46:17,839 Speaker 2: you're out at the forefront kind of driving this all 991 00:46:17,880 --> 00:46:19,600 Speaker 2: the time. There's often room for one of those in 992 00:46:19,680 --> 00:46:22,839 Speaker 2: a marriage and let alone three children, and then your 993 00:46:22,880 --> 00:46:25,279 Speaker 2: wife being a CEO with her own massive career as well. 994 00:46:25,480 --> 00:46:26,480 Speaker 3: How do you guys do that? 995 00:46:26,680 --> 00:46:29,400 Speaker 2: And do you find like how does the ego in 996 00:46:29,520 --> 00:46:32,320 Speaker 2: who's kind of getting the time or getting the support 997 00:46:32,440 --> 00:46:34,120 Speaker 2: and how. 998 00:46:34,120 --> 00:46:34,759 Speaker 3: Does that work? 999 00:46:35,239 --> 00:46:37,400 Speaker 2: Like if we struggle with that, and especially when we 1000 00:46:37,480 --> 00:46:40,120 Speaker 2: work together, but now that we don't, we often find, 1001 00:46:40,200 --> 00:46:42,680 Speaker 2: you know, it's push pull all the time, both having careers. 1002 00:46:43,040 --> 00:46:44,120 Speaker 3: How do you guys balance that? 1003 00:46:44,560 --> 00:46:46,920 Speaker 1: It's tough. We look at the weekly revenue figures and 1004 00:46:46,960 --> 00:46:47,959 Speaker 1: whoever's making more money. 1005 00:46:49,680 --> 00:46:50,400 Speaker 3: Yeah, good answer. 1006 00:46:52,000 --> 00:46:54,160 Speaker 1: I mean she's the talent I think the main thing. 1007 00:46:54,280 --> 00:46:55,680 Speaker 1: Of course, I'm going to say that, right, but she 1008 00:46:55,760 --> 00:46:58,120 Speaker 1: actually is. And if you I mean you know her, 1009 00:46:58,480 --> 00:47:02,680 Speaker 1: you meet her, she's clearly ten x on anything else. 1010 00:47:03,160 --> 00:47:05,440 Speaker 1: But the really interesting thing, and the really funny thing 1011 00:47:05,480 --> 00:47:09,120 Speaker 1: about our relationship is that, particularly with Chamani and her work, 1012 00:47:09,520 --> 00:47:11,040 Speaker 1: her main part of her job is dealing with the 1013 00:47:11,120 --> 00:47:15,760 Speaker 1: founder and the founders. We come up with crazy ideas, 1014 00:47:16,000 --> 00:47:19,400 Speaker 1: we're erraty, we want to jump onto new things, unjustified, 1015 00:47:19,480 --> 00:47:22,239 Speaker 1: gut feeling, big movements. She has to deal with that 1016 00:47:22,400 --> 00:47:24,960 Speaker 1: day to day at work, and then she comes home 1017 00:47:25,040 --> 00:47:27,480 Speaker 1: and she sees me and probably just goes, I can 1018 00:47:27,560 --> 00:47:29,080 Speaker 1: deal with it. I know exactly how to deal with 1019 00:47:29,160 --> 00:47:29,440 Speaker 1: this thing. 1020 00:47:29,560 --> 00:47:31,120 Speaker 3: Yeah, I've got the toolkit for this guy. 1021 00:47:31,440 --> 00:47:36,280 Speaker 1: I'm light compared to that man is an actual genius. 1022 00:47:36,440 --> 00:47:39,040 Speaker 1: And so you know, I for sure she just comes 1023 00:47:39,080 --> 00:47:41,239 Speaker 1: home and just goes like, I know this playbook in 1024 00:47:41,360 --> 00:47:43,719 Speaker 1: and out. I'm not going to react. You can do 1025 00:47:43,800 --> 00:47:46,040 Speaker 1: whatever it needs to do, and just make sure that 1026 00:47:46,080 --> 00:47:47,759 Speaker 1: you're home by ads so we can feed the kids. 1027 00:47:49,120 --> 00:47:50,880 Speaker 1: I think that says a lot about our relationship. I 1028 00:47:50,960 --> 00:47:53,560 Speaker 1: think she knows how to be with me, and I 1029 00:47:53,880 --> 00:47:56,239 Speaker 1: love being with her. So it's been a great way 1030 00:47:56,320 --> 00:47:58,320 Speaker 1: to be able to grow and raise a family and 1031 00:47:58,600 --> 00:48:01,920 Speaker 1: obviously fully supportive for the longest time. You know, we 1032 00:48:02,000 --> 00:48:04,000 Speaker 1: bring up COVID. Before July, I wasn't making any money. 1033 00:48:04,360 --> 00:48:07,000 Speaker 1: She was putting me in the family before that, doing 1034 00:48:07,000 --> 00:48:09,640 Speaker 1: a few other crazy ideas, and you know, before she 1035 00:48:09,840 --> 00:48:12,920 Speaker 1: joined Russia. Now you know, me helping her guide her 1036 00:48:13,000 --> 00:48:14,960 Speaker 1: through what her next career point is going to be. 1037 00:48:15,239 --> 00:48:17,839 Speaker 1: It's been a good working relationship in just helping each other. 1038 00:48:18,680 --> 00:48:20,400 Speaker 1: And you know, you want the other person to succeed, 1039 00:48:20,520 --> 00:48:22,800 Speaker 1: right like, you want them to grow and be happy 1040 00:48:23,239 --> 00:48:24,680 Speaker 1: and do all the things. And if that's what makes 1041 00:48:24,719 --> 00:48:26,360 Speaker 1: it happy, then by all means you should do. 1042 00:48:26,360 --> 00:48:27,640 Speaker 3: It swings and roundabouts too. 1043 00:48:27,719 --> 00:48:29,640 Speaker 1: I think I hope she thinks the same thing about me, 1044 00:48:29,640 --> 00:48:31,400 Speaker 1: And I'm sure the same thing with your relationship as well. 1045 00:48:31,800 --> 00:48:33,439 Speaker 1: You want your guys to be happy, like, there's nothing 1046 00:48:33,520 --> 00:48:36,480 Speaker 1: worse than being in an unhappy relationship. So support in 1047 00:48:36,480 --> 00:48:37,120 Speaker 1: any way you can. 1048 00:48:37,360 --> 00:48:38,200 Speaker 3: Yeah, one hundred percent. 1049 00:48:38,400 --> 00:48:40,200 Speaker 2: Well, I have taken up so much of your time, 1050 00:48:40,440 --> 00:48:42,600 Speaker 2: and I'm very aware that you're leaving tomorrow. I had 1051 00:48:42,640 --> 00:48:45,400 Speaker 2: no idea it was tomorrow actually, so thank you so 1052 00:48:45,640 --> 00:48:49,279 Speaker 2: much for your time. That was fascinating. Congratulations on all 1053 00:48:49,320 --> 00:48:51,600 Speaker 2: the success. I hope you get some time off and 1054 00:48:51,760 --> 00:48:55,239 Speaker 2: have some hobby time over in Greece to enjoy the sunshine. 1055 00:48:55,480 --> 00:48:59,400 Speaker 2: And you obviously travel with July bags, right or do 1056 00:48:59,400 --> 00:48:59,960 Speaker 2: you find that weird? 1057 00:49:00,440 --> 00:49:08,320 Speaker 1: No? I travel. There's no way that I know not 1058 00:49:08,440 --> 00:49:09,960 Speaker 1: in a July, and I'm close enough to them, I 1059 00:49:10,000 --> 00:49:12,360 Speaker 1: will literally unpack their bag and make sure that they 1060 00:49:12,440 --> 00:49:15,320 Speaker 1: get into one of mine's. There's no way that that happens. 1061 00:49:17,719 --> 00:49:20,120 Speaker 2: Well, I hope you have the most amazing trip. Thank 1062 00:49:20,160 --> 00:49:22,320 Speaker 2: you so much for your time. I've have spoken to 1063 00:49:22,320 --> 00:49:24,600 Speaker 2: you for like five hours. I wish I had been 1064 00:49:24,640 --> 00:49:26,520 Speaker 2: more eloquent and had less of a mumbrain because I 1065 00:49:26,520 --> 00:49:27,279 Speaker 2: had so much more to ask. 1066 00:49:27,320 --> 00:49:29,719 Speaker 3: But when I come back, yeah, I appreciate. 1067 00:49:29,280 --> 00:49:31,480 Speaker 1: It so much. Older you'll get some sleep, I'll get 1068 00:49:31,520 --> 00:49:31,960 Speaker 1: some sleep. 1069 00:49:34,480 --> 00:49:37,280 Speaker 3: Amazing. Well, thank you so much, Thanks Sarah, Thanks for having. 1070 00:49:37,120 --> 00:49:40,880 Speaker 2: Me what an absolutely fascinating human being, an incredible backstory 1071 00:49:41,000 --> 00:49:41,880 Speaker 2: behind a brand we. 1072 00:49:42,000 --> 00:49:45,640 Speaker 3: All know and love. As I said at the start, 1073 00:49:45,760 --> 00:49:47,680 Speaker 3: I wish that I had had five hours to speak 1074 00:49:47,719 --> 00:49:47,920 Speaker 3: to eight. 1075 00:49:47,960 --> 00:49:49,600 Speaker 2: Then I could have kept going and as soon as 1076 00:49:49,600 --> 00:49:51,880 Speaker 2: we finished recording, I thought of eight hundred questions that 1077 00:49:51,960 --> 00:49:53,520 Speaker 2: I wanted to ask that I didn't get to, but 1078 00:49:53,920 --> 00:49:55,880 Speaker 2: maybe we'll have to do a part two that I do. 1079 00:49:56,000 --> 00:49:56,720 Speaker 3: Hope you guys. 1080 00:49:56,640 --> 00:49:59,600 Speaker 2: Enjoyed that hour, and if you have any other questions, 1081 00:49:59,760 --> 00:50:01,800 Speaker 2: please to forward them on I can pass them on 1082 00:50:01,920 --> 00:50:04,800 Speaker 2: to him. If you have any major takeaways or anything 1083 00:50:04,840 --> 00:50:07,040 Speaker 2: that you enjoyed in the episode, please do share so 1084 00:50:07,160 --> 00:50:09,600 Speaker 2: that we can keep spreading the neighborhood love as far 1085 00:50:09,680 --> 00:50:11,840 Speaker 2: and wide as possible, and also show our guests what 1086 00:50:11,920 --> 00:50:14,840 Speaker 2: we took away from them so generously giving us at 1087 00:50:14,880 --> 00:50:17,399 Speaker 2: their time. Now that we're back recording guests, if there's 1088 00:50:17,400 --> 00:50:19,360 Speaker 2: anyone you want to hear from or anything you want. 1089 00:50:19,200 --> 00:50:19,800 Speaker 3: To hear about. 1090 00:50:20,080 --> 00:50:22,520 Speaker 2: Always, you guys know the dms are open and we 1091 00:50:22,640 --> 00:50:24,879 Speaker 2: love to hear feedback so that I can make sure 1092 00:50:24,920 --> 00:50:27,960 Speaker 2: I'm giving you exactly what you want. And in the meantime, 1093 00:50:28,000 --> 00:50:30,080 Speaker 2: I hope you're having a wonderful week and are seizing 1094 00:50:30,160 --> 00:50:30,600 Speaker 2: you're yay.