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Speaker 1: You're listening to a Muma Mia podcast. Mumma Mea acknowledges

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Speaker 1: the traditional owners of land and waters that this podcast

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Speaker 1: is recorded on.

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Speaker 2: Hey, I'm Taylor Strano. This is Mumma MIA's twice daily

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Speaker 2: news podcast. The Quickie fashion brands are using AI to

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Speaker 2: sell you their latest looks. So is this the future

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Speaker 2: of shopping or does it break your trust? Plus the

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Speaker 2: infamous outback killer Bradley John Murdock has died this week,

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Speaker 2: still holding on to the biggest secret of his crime.

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Speaker 2: Before we get to all of that, he is Clare

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Speaker 2: Murphy with the latest from the QUICKI Newsroom. Four Thursday,

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Speaker 2: July seventeen.

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Speaker 1: Thanks Taylor. Accused murderer Lachlan Young claims his ex girlfriend

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Speaker 1: hit her head on the floor and died after one

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Speaker 1: of their arguments became physical. Lachland Young's barrister made the

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Speaker 1: allegation as he questioned witness Benjamin O'Keeffe, Young's co worker

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Speaker 1: and friend, over his involvement in Hannah Maguire's death. The

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Speaker 1: body of the twenty three year old primary score teacher

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Speaker 1: found in a burnt out car in remote bush Land

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Speaker 1: after she was killed on April four last year. Young

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Speaker 1: has admitted he did kill miss McGuire, but denies he

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Speaker 1: murdered her, instead offering to plead guilty to manslaughter, that

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Speaker 1: offer was rejected by prosecutors. At the start of his trial,

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Speaker 1: mister O'Keefe told the Victorian Supreme Court that he saw

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Speaker 1: Young set fire to Amitsubishi triton early on April five,

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Speaker 1: twenty twenty four, and later learned miss McGuire's body was inside,

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Speaker 1: but Barrister Glenn Casement claims O'Keefe knew the young woman's

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Speaker 1: body was in the ute because Young had told him

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Speaker 1: she was dead. Casement said Young called O'Keefe at just

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Speaker 1: before three am on April five to say something had happened,

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Speaker 1: and when he allegedly arrived at the home in Regional Victoria,

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Speaker 1: Young explained he'd forcibly pushed his ex girlfriend during an argument.

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Speaker 1: Mister Casement claims O'Keefe saw miss McGuire on the floor

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Speaker 1: and devised a plan with Young to move her body

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Speaker 1: to Scarsdale. The lawyer alleged the pair drove in convoy

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Speaker 1: to the remote bushland, and when they arrived, Casement claims

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Speaker 1: O'Keefe was the one to set fire to the Triton

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Speaker 1: using his own blowtorch, and then lied about his involvement

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Speaker 1: to avoid being charged as an accessory to murder. O'Keeffe

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Speaker 1: was arrested and questioned over miss McGuire's death, but never charged.

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Speaker 1: He denies all the defense allegations, repeatedly saying he never

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Speaker 1: went to Young's home and did not know miss McGuire's

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Speaker 1: body was in the ute. Harry potterstar Emma Watson has

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Speaker 1: been banned from driving for six months after being caught speeding. Watson,

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Speaker 1: who played Hermione Granger in the film franchise, was snap

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Speaker 1: driving at sixty one kilometers an hour in a forty

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Speaker 1: eight kilometer zone in Oxford on the evening of July

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Speaker 1: thirty one, twenty twenty four. The thirty five year old,

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Speaker 1: who's currently studying at Oxford University, was ordered to pay

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Speaker 1: a two than one hundred and forty four dollar fine,

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Speaker 1: and because Watson already has nine points on her license

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Speaker 1: before the speeding incident occurred, she lost her license for

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Speaker 1: six months. She did not attend the five minute hearing,

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Speaker 1: her lawyer saying despite being a student, she was in

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Speaker 1: a position to pay the fine. Actress Lapidin Jongo has

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Speaker 1: revealed she was diagnosed with uterine fibroids after suffering in

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Speaker 1: silence for more than a decade. The forty two year

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Speaker 1: old was told she had the condition, which sees noncancerous

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Speaker 1: growths develop in or around the uterus eleven years ago,

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Speaker 1: and has opened up on Instagram over a series of

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Speaker 1: photos where she wrote, in March twenty fourteen, I won

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Speaker 1: an Academy Award. That same year, I discovered I had

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Speaker 1: uterine fibroids, thirty of them. She goes on to say

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Speaker 1: she had surgery to remove them, after which she asked

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Speaker 1: the doctor if there was anything she could do to

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Speaker 1: prevent them from recurring, only to be told there was

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Speaker 1: nothing and that it was only a matter of time

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Speaker 1: before they grow back again. She explained that uterine fibroids

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Speaker 1: can range from the size of a pea to as

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Speaker 1: large as a melon, and can cause heavy menstrual bleeding

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Speaker 1: and anemia, pelvic pain, frequent urination, and complications with pregnancy.

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Speaker 1: Nyongo explained that she was shocked at how little the

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Speaker 1: issue was discussed, despite fibroids affecting eight out of ten

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Speaker 1: Black women and seven out of ten white women. She

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Speaker 1: ended by saying no more suffering in silence. We must

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Speaker 1: reject the normalization of female pain. There are reports Saturday

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Speaker 1: Lifestyle Pete Davidson is about to become a dad, as

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Speaker 1: sources tell people that Davidson and girlfriend model Elsie Hewitt

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Speaker 1: are expecting their first child together, Hewitt posting on Instagram, welp,

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Speaker 1: now everyone knows we had sex. The pair was spotted

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Speaker 1: together in March swimming and kissing in the waters off

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Speaker 1: Palm Beach in Florida. They moved in together two months

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Speaker 1: later in New York. That's your latest news headlines, and

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Speaker 1: if you're after more celebrity news, head to the link

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Speaker 1: in our show notes for the spills daily entertainment headlines.

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Speaker 2: Thanks Claire. Next, AI takes over your online wardrobe. If

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Speaker 2: you've been shopping online lately, there's every chance you've been

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Speaker 2: adding AI models in your shopping cart without even knowing it.

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Speaker 2: Allow me to explain. It all started with a simple

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Speaker 2: Reddit post. A shopper spotted a dress from Melbourne based

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Speaker 2: label Artois on the iconic and notice something wasn't quite

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Speaker 2: right with the model. A closer look at the product

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Speaker 2: description confirmed it.

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Speaker 1: E commerce imagery has been created using artificial intelligence technology

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Speaker 1: and does not feature a real model.

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Speaker 2: The fifth, the pose, even the dress itself all AI generated.

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Speaker 2: It didn't take long for the backlash to brew. TikTok

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Speaker 2: picked up the story and soon it was all over

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Speaker 2: the media.

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Speaker 1: There is an Australian brand who is using AI generated

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Speaker 1: photos to sell their four hundred dollar dresses online and

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Speaker 1: I have thoughts.

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Speaker 2: Shoppers felt tricked, with some wondering how they're meant to

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Speaker 2: judge the fit without seeing it on a real person.

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Speaker 2: The criticism hits several nerves. Without real models, you can't

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Speaker 2: see how clothes drape, move, wrinkle or fit real bodies.

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Speaker 2: Many called it deceptive and said it undermines not just trust,

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Speaker 2: but actual jobs for models, photographers and creatives in Australia

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Speaker 2: and beyond. Previously, Attoire's founder has said AI speeds things

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Speaker 2: up and brings down costs for small brands, admitting it's

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Speaker 2: not feasible to shoot every style on real people. The Iconic,

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Speaker 2: which stocks the brand and dozens of other labels, hasn't

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Speaker 2: commented officially, but the wave of AI fashion is only

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Speaker 2: growing globally. They're not alone Spanish giant Mango, which you've

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Speaker 2: probably seen stylized as MNG when it launched an entire

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Speaker 2: teamline campaign shot using nothing but AI generated models. Their

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Speaker 2: tech team trained AI to drape real photograph garmens on

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Speaker 2: virtual bodies, fine tuning every detail to mimic a high

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Speaker 2: end editorial shoot. The company says it lets them create faster, cheaper,

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Speaker 2: and more varied content and even helps design new collections. Again,

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Speaker 2: it was met with criticism.

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Speaker 3: Mango just put out a fully AI generated campaign. I

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Speaker 3: am terrified for young women as a former model myself,

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Speaker 3: the fact that this model is not a real person

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Speaker 3: has never been a real person. Beauty standards young women

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Speaker 3: are about to be held to are not even of

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Speaker 3: real people who have ever existed. I also find it

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Speaker 3: really sus that the first EI generated campaigns seem to

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Speaker 3: always be like an ethnically ambiguous super skinny model, but

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Speaker 3: experts one there's more than just jobs or efficiency on

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Speaker 3: the line. Consumer trust takes a hit if the model

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Speaker 3: you're judging a four hundred dollars dress on is an algorithm,

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Speaker 3: not a person.

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Speaker 2: Some researchers say buyers are less likely to click ad

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Speaker 2: to kat if they feel misled and there's that emotional

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Speaker 2: connection with a real person a sense of authenticity, a

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Speaker 2: story that AI just can't replicate yet. To help us

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Speaker 2: figure out where this is headed and if we should

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Speaker 2: care that our next party dress is modeled by a machine.

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Speaker 2: We're joined by AI expert doctor Nikki Swainey Nikki, is

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Speaker 2: this false advertising?

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Speaker 4: In all honesty? I think we kind of exist in

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Speaker 4: the murky interim between the human age and an AI

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Speaker 4: flash human age, And I think people's susception of what

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Speaker 4: is false advertising or what is a true representation or

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Speaker 4: what is authentic two years, five years, that'll learn ten

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Speaker 4: years time is going to be very different how we

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Speaker 4: can find it right now, I personally find it a

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Speaker 4: difficult question to answer, because in all honesty, when I

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Speaker 4: look at the future, it will be very very common

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Speaker 4: that we are being presented with human material AI material,

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Speaker 4: some sort of cross between the two, and no one

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Speaker 4: will think that that is misleading anymore, just like we've

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Speaker 4: kind of adapted to tech in the ages, and now

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Speaker 4: we find a lot of those things that will want

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Speaker 4: sci fi very very normal in our day day life. Now,

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Speaker 4: if I have to answer, I don't think it's false advertising.

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Speaker 4: That's probably different to the overall ethical issue around it,

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Speaker 4: But yeah, I'm going to call it. No, I don't

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Speaker 4: think it is.

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Speaker 2: My initial reaction was an outrage. It was actually, Oh,

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Speaker 2: in theory, this should be a good thing, right because

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Speaker 2: I should easily now with the use of AI and

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Speaker 2: the application of it, I should be able to see

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Speaker 2: the clothes that I want to buy on all different

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Speaker 2: body sizes, shapes and sizes, because traditionally, usually clothing is

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Speaker 2: only photographed on one very specific type of body, and

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Speaker 2: it's hard for those of us who aren't that standard

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Speaker 2: sizing to envision what it'll look psych on ourselves. So

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Speaker 2: why are we seeing more fashion brands start to use

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Speaker 2: AI generated models and images maybe instead of real people.

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Speaker 4: There's lots of different reasons. It depends, and I'm sure

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Speaker 4: every brand has their own reasons why they're kind of

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Speaker 4: going down that avenue. But the key sorts of things

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Speaker 4: are I mean, obviously the big one is cost. If

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Speaker 4: you can generate lots of different types of models in

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Speaker 4: lots of different clothing very very quickly, and you can

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Speaker 4: do it whenever you feel like doing it, and not

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Speaker 4: when the photoshoot is ready or when you've been able

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Speaker 4: to do the model casting, this doesn't suggest that reduces

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Speaker 4: costs way up to about seventy five percent, So I

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Speaker 4: think when we're looking from just a business perspective, that's

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Speaker 4: a huge, huge incentive for businesses to go down the

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Speaker 4: AI kind of route. The other thing is that there

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Speaker 4: are virtual influences now that have a huge amount of reach.

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Speaker 4: So there are AI influencers that have millions of online followers.

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Speaker 4: So if you're also contracting AI generated people to model

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Speaker 4: your clothing, that's a huge audience that you could potentially

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Speaker 4: be exposed to without human mendiness that comes with human

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Speaker 4: influences as well, and the speed as well, So particularly

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Speaker 4: in this kind of fast fashion era, we can launch

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Speaker 4: AI campaigns in a matter of hours or days rather

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Speaker 4: than weeks or traditional kind of seasons that we may

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Speaker 4: have seen and associated with fashion brands in the past.

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Speaker 4: The other element is what you've just kind of mentioned

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Speaker 4: that inclusion and diversity. We can now not necessarily be

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Speaker 4: bound by how people actually look or people that call

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Speaker 4: themselves models and show up to the casting shoots. We

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Speaker 4: can actually choose different combinations of different types of body

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Speaker 4: types and ethnicities and heights and weights and genders and

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Speaker 4: expressions of self that maybe we're much tricky for fashion

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Speaker 4: brands to get their hands on before. So I think

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Speaker 4: some of those are really kind of virtuous endeavors. I

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Speaker 4: think obviously inclusion and diversity is fantastic. The idea that

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Speaker 4: we could see clothing on our real bodies in real

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Speaker 4: time in three D and br scenario where would be

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Speaker 4: really cool and would be an advantage for the consumer.

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Speaker 4: But on the flip side, obviously we have real people

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Speaker 4: missing out on real opportunities, and I think that's where

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Speaker 4: some of that negative impact comes in.

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Speaker 2: Yeah, it's an ethical type rope, like you said before, right,

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Speaker 2: because in theory, we're cutting costs, we should be able

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Speaker 2: to bring the prices down for customers if brands are

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Speaker 2: using AI, which I'm sure that we wouldn't complain about

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Speaker 2: given the cost of living at the moment. But then

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Speaker 2: on the other hand, there's that criticism that using AI

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Speaker 2: models takes jobs away from real models, from creatives, from photographers, stylists,

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Speaker 2: everyone who's involved in a traditional fashional campaign shoot. Is

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Speaker 2: that something that brands should be worrying about or definitely

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Speaker 2: something they should be weighing up.

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Speaker 4: I don't know whose responsibility that is two weigh up.

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Speaker 4: I personally kind of take the tack that this skill

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Speaker 4: realignment and upskilling people and finding new industries for people

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Speaker 4: to move into. That's a collective assignment, and that probably

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Speaker 4: comes from government as well as individual companies. I would, though,

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Speaker 4: probably argue, if you say that you're an ethical, responsible

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Speaker 4: company that care about the people and the world, you

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Speaker 4: should probably make it part of your business model to

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Speaker 4: actively think through what the implications are for this. When

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Speaker 4: we look at that, it's models across the board, right,

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Speaker 4: Like one of the fastest growing uses of AI is

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Speaker 4: generating AI's girlfriends, and that's taking money away from real

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Speaker 4: humans that some insiders make very very good livings out

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Speaker 4: of those sorts of industries. So we all of a

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Speaker 4: sudden have content creators. We have only fans people, we

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Speaker 4: have fashion models, we have YouTubers, all these sorts of

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Speaker 4: industries which have just been explosive over the last few decades,

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Speaker 4: at real risk of being outpaced and outstripped by AI

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Speaker 4: people that are able to produce a lot more for

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Speaker 4: a lot cheaper and in a lot of different ways.

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Speaker 4: So one person could own hundreds of AI personalities and

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Speaker 4: they're constantly generating whatever it is, pictures, videos, articles, talking

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Speaker 4: to camera, blogs, across the board, and very very soon

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Speaker 4: we achueming consumers probably won't be able to tell the

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Speaker 4: difference either.

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Speaker 2: Nikki, do you think the brands need to be more

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Speaker 2: open about when they're using AI for their products and photos?

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Speaker 2: Like we've spoken about two brands today who have actually

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Speaker 2: both disclosed that they used AI. Should that almost be mandated?

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Speaker 4: I think it should. We do lots of work with

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Speaker 4: companies in AI. I never advise that you should be

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Speaker 4: trying to dupe people into thinking they're talking to a

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Speaker 4: real human for customer service, or that they're looking at

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Speaker 4: photos of a real person. I think you should be

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Speaker 4: transparent about whether or not we're interacting or looking at

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Speaker 4: human people versus things that are artificially generated. And I

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Speaker 4: think as a brand, you should be upfront and transparent

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Speaker 4: with your consumers and not assume that you can trick them.

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Speaker 4: I don't think that that's an ethical standpoint. But the

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Speaker 4: other side of that is when we're looking at AI

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Speaker 4: generated people, even more than photoshopping a model, they are

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Speaker 4: not real, hands down, they are a conglomeration of data

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Speaker 4: that then we interpret as a visual identification be human.

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Speaker 4: So while yes, we talk about inclusion diversity, it also

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Speaker 4: stands that we also have the capacity to reiterate these

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Speaker 4: pictures of people that look beyond perfect because they actually

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Speaker 4: aren't human at all. So I do think we have

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Speaker 4: to be transparent about that so that we help people

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Speaker 4: navigate how they feel about what they're looking at as well.

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Speaker 2: Police in Australia say they fear the worst for a

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Speaker 2: British tourist. It disappeared after being attacked in the Rio

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Speaker 2: part of the Outback. Tuesday July fifteen, twenty twenty five,

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Speaker 2: marked the final chapter of The Outback Killer. Bradley John Murdoch.

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Speaker 2: If it sounds like the start of a movie, that's

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Speaker 2: because it was two young backpackers, Peter Falconio and Joanne Lee's,

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Speaker 2: setting off on a once in a lifetime road trip

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Speaker 2: through the heart of Australia. In July two thousand and one,

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Speaker 2: after months of working in Sydney, Peter and Joanne hit

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Speaker 2: the Stuart Highway in their Orange Combi van bound for

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Speaker 2: an adventure. But one night, just north of Barrow Creek,

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Speaker 2: a stranger flagged them down, claiming there were sparks coming

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Speaker 2: from their exhaust. Peter stepped out to check. Joanne stayed

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Speaker 2: in the van she heard a bang and in the darkness,

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Speaker 2: her world changed forever. Falconio was shot and killed. Juanne

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Speaker 2: was tied up and threatened at gunpoint by Bradley John Murdoch,

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Speaker 2: a mechanic and drug runner with the dark past. In

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Speaker 2: a moment of gut wrenching courage, Joanne escaped and hid

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Speaker 2: in the bush for hours as Murdoch and his dog

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Speaker 2: hunted for her with a torch. Eventually, she flagged down

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Speaker 2: a truck driver, setting off one of the biggest man

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Speaker 2: hunts in modern Australian history. But this case was never straightforward.

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Speaker 2: Despite DNA evidence linking Murdoch to the crime, the murder

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Speaker 2: weapon and Peter Falconio's body were never found. The court

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Speaker 2: case exploded into public view. Murdoch was eventually convicted of

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Speaker 2: Peter's murder and the assault and attempted kidnap of Joanne Lee's,

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Speaker 2: sentencing him to life with a minimum of twenty eight years.

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Speaker 2: But as the world watched, another story took hold. Joanne

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Speaker 2: Lees became a subject of brutal suspicion and victim blaming

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Speaker 2: by the media and some police. She was grilled about

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Speaker 2: her reactions, her outfit at the press conference, even her

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Speaker 2: willingness to show emotion, drawing comparisons to Lindy Chamberlain and

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Speaker 2: putting her through years of public scrutiny she'd never asked.

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Speaker 5: For shattering and soul destroying. To come to realize that

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Speaker 5: I was being disbelieved, and when I read those headlines

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Speaker 5: was really upsetting for me to think that the focus

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Speaker 5: again was on me and not on looking for Murdoch.

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Speaker 2: What happened on that lonely stretch of the Stuart Highway

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Speaker 2: formed part of the inspiration for Wolf Creek, the chilling

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Speaker 2: two thousand and five Australian horror film that blurred fact

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Speaker 2: and fear, feeding global fascination without back mysteries and missing backpackers.

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Speaker 3: What do ye should do? Oh? I can tell you

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Speaker 3: and then we don't.

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Speaker 2: Have to kill you, which brings us to this week.

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Speaker 2: Bradley John Murdock died of throat cancer in an Alice

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Speaker 2: Springs hospital, aged sixty seven. He never admitted guilt and

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Speaker 2: never told anyone where he hid Peter's body, despite a

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Speaker 2: five hundred thousand dollars police reward and repeated please from

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Speaker 2: Falconio's family who simply want to lay Peter to rest.

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Speaker 2: Murdoch's family released a statement reminding the world that while

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Speaker 2: he'll be remembered as a killer, they saw a different man,

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Speaker 2: a gentle giant father and grandfather who was well liked

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Speaker 2: by fellow inmates. But as Northern Territory Police said just

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Speaker 2: weeks ago, this case has captured the heart of the

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Speaker 2: country and has never gone away, even in death. Murdoch

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Speaker 2: takes the final secret to one of Australia's greatest true

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Speaker 2: crime mysteries, with him leaving a chapter unfinished and a

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Speaker 2: family still waiting for peace. Thanks for taking some time

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Speaker 2: to feed your mind with us today. If you do

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Speaker 2: want to hear more about this case, I've linked to

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Speaker 2: our True Crime Conversations podcast in the show notes. The

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Speaker 2: quickie is produced by me Taylor Strano and Claire Murphy,

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Speaker 2: with audio production by Lou Hill.