1 00:00:00,120 --> 00:00:02,600 Speaker 1: Your journey is your journey, and the next step will 2 00:00:02,640 --> 00:00:05,280 Speaker 1: become clear when it's time to become clear. You can't 3 00:00:05,320 --> 00:00:09,559 Speaker 1: have growth without the darkness. You can't have resilience without 4 00:00:10,000 --> 00:00:12,840 Speaker 1: sitting on the depths of that dark floor. Like it 5 00:00:13,000 --> 00:00:15,720 Speaker 1: for so long, I'd hold onto this one idea of success, 6 00:00:15,760 --> 00:00:17,960 Speaker 1: and I'd hold onto it so tightly that it was 7 00:00:17,960 --> 00:00:20,479 Speaker 1: almost like a tunnel vision. But when you do that, 8 00:00:20,560 --> 00:00:23,439 Speaker 1: you just become so blind to all the opportunities that 9 00:00:23,520 --> 00:00:27,960 Speaker 1: present themselves along the path. What is meant for us finds. 10 00:00:27,720 --> 00:00:31,280 Speaker 2: Us welcome to the seas The Yay Podcast. Busy and 11 00:00:31,360 --> 00:00:34,560 Speaker 2: happy are not the same thing. We too rarely question 12 00:00:34,760 --> 00:00:37,440 Speaker 2: what makes the heart seeing. We work, then we rest, 13 00:00:37,520 --> 00:00:40,760 Speaker 2: but rarely we play, and often don't realize there's more 14 00:00:40,800 --> 00:00:43,600 Speaker 2: than one way. So this is a platform to hear 15 00:00:43,640 --> 00:00:46,760 Speaker 2: and explore the stories of those who found lives. They 16 00:00:46,800 --> 00:00:49,760 Speaker 2: adore the good, bad and ugly, The best and worst 17 00:00:49,840 --> 00:00:52,240 Speaker 2: day will bear all the facets. 18 00:00:51,720 --> 00:00:53,000 Speaker 3: Of seizing your yay. 19 00:00:54,520 --> 00:00:58,080 Speaker 2: I'm Sarah Davidson or a spoonful of Sarah. A lawyer turned 20 00:00:58,120 --> 00:01:01,280 Speaker 2: funentrepreneurs wapped the suits and siels to co found matcha 21 00:01:01,320 --> 00:01:04,800 Speaker 2: Maiden and matcha Milk bar Cza is a series of 22 00:01:04,840 --> 00:01:07,880 Speaker 2: conversations on finding a life you love and exploring the 23 00:01:07,959 --> 00:01:15,320 Speaker 2: self doubt, challenge, joy and fulfillment along the way. I mean, 24 00:01:15,520 --> 00:01:17,679 Speaker 2: you know, I'm no stranger to a fangirl moment, but 25 00:01:17,800 --> 00:01:21,040 Speaker 2: this one is really up there. Having followed her journey 26 00:01:21,040 --> 00:01:23,720 Speaker 2: for over a decade and poured over her fabulous new 27 00:01:23,760 --> 00:01:26,640 Speaker 2: book of Gold and Dust, our guest this week is 28 00:01:26,640 --> 00:01:30,080 Speaker 2: none other than the wonderful Samantha Wills. You may have 29 00:01:30,120 --> 00:01:32,960 Speaker 2: had parts of how she grew her multimillion dollar global 30 00:01:33,000 --> 00:01:36,120 Speaker 2: eponymous jewelry label from her kitchen table and the Bondeau 31 00:01:36,200 --> 00:01:40,000 Speaker 2: markets at just twenty one years old, to a string 32 00:01:40,040 --> 00:01:42,679 Speaker 2: of stores from Singapore to New York and the likes 33 00:01:42,720 --> 00:01:46,000 Speaker 2: of j lo Eva Mendez and Katie Perry clamoring to 34 00:01:46,040 --> 00:01:49,600 Speaker 2: wear her jewelry for any aspiring business owners listening. She 35 00:01:49,720 --> 00:01:51,920 Speaker 2: has so much to share about the twelve years it 36 00:01:51,920 --> 00:01:55,040 Speaker 2: took her to an overnight success, covering the scale up, 37 00:01:55,160 --> 00:01:58,760 Speaker 2: brand growth, community building, and taking things one chapter at 38 00:01:58,800 --> 00:02:02,160 Speaker 2: a time. A brilliant new book also reveals some of 39 00:02:02,200 --> 00:02:04,640 Speaker 2: the more character building shitter bits, as you know I 40 00:02:04,760 --> 00:02:07,360 Speaker 2: like to call them, along the way from having eighty 41 00:02:07,360 --> 00:02:12,640 Speaker 2: thousand dollars of debt, burnout, personal turmoil, and crippling imposter syndrome. 42 00:02:12,960 --> 00:02:16,360 Speaker 2: I didn't even realize that Samantha was a TAFE double dropout. 43 00:02:16,840 --> 00:02:20,040 Speaker 2: But what I found most fascinating about her story is 44 00:02:20,080 --> 00:02:24,000 Speaker 2: that just when Samantha Whiel's Jewelry had truly solidified itself 45 00:02:24,240 --> 00:02:28,520 Speaker 2: as an undeniable global success, Samantha closed the business and 46 00:02:28,600 --> 00:02:32,120 Speaker 2: walked away from it all. For someone as fascinated as 47 00:02:32,120 --> 00:02:34,400 Speaker 2: I am, by redefining the metrics by which you measure 48 00:02:34,440 --> 00:02:37,480 Speaker 2: your life, knowing when your jigsaw puzzle needs a shakeup, 49 00:02:37,560 --> 00:02:41,799 Speaker 2: and choosing happiness before success, this was such an engaging 50 00:02:41,880 --> 00:02:44,720 Speaker 2: chat I barely even knew where to start, particularly after 51 00:02:44,760 --> 00:02:48,360 Speaker 2: reading her fabulous book. I hope it's as enlightening and 52 00:02:48,440 --> 00:02:51,000 Speaker 2: eye opening for you guys as it was for me. 53 00:02:52,080 --> 00:02:55,400 Speaker 2: Samantha Wills, Welcome to cz the A. I can't believe 54 00:02:55,440 --> 00:02:56,359 Speaker 2: this day has arrived. 55 00:02:56,520 --> 00:02:58,560 Speaker 1: Oh it's such a trick to be here. Thank you. 56 00:02:59,360 --> 00:02:59,919 Speaker 3: Oh my god. 57 00:03:00,200 --> 00:03:02,080 Speaker 2: I have followed you for the longest time and you 58 00:03:02,160 --> 00:03:05,760 Speaker 2: have had such a big influence on my personal journey, 59 00:03:05,960 --> 00:03:08,160 Speaker 2: and reading your book brought me to tears. I was 60 00:03:08,200 --> 00:03:10,440 Speaker 2: just telling you, it's like we've been. You took us 61 00:03:10,440 --> 00:03:12,200 Speaker 2: through every single moment, and I just wish I could 62 00:03:12,280 --> 00:03:13,000 Speaker 2: hug you right now. 63 00:03:13,800 --> 00:03:15,679 Speaker 1: So sweet, thank you. As I said, I think the 64 00:03:15,760 --> 00:03:18,040 Speaker 1: bits that you cried out are probably the ones that 65 00:03:18,080 --> 00:03:20,440 Speaker 1: I cried out writing, So I do think there's a 66 00:03:20,480 --> 00:03:21,520 Speaker 1: connection for sure. 67 00:03:23,560 --> 00:03:26,120 Speaker 2: Well, it's an absolute privilege to have you here again. 68 00:03:26,200 --> 00:03:28,520 Speaker 2: Just saying some maatta wheels, welcome, Dizzia is something I 69 00:03:28,520 --> 00:03:29,880 Speaker 2: never thought I would be able to say, so. 70 00:03:29,880 --> 00:03:31,560 Speaker 3: I'm absolutely thrilled. 71 00:03:31,720 --> 00:03:34,280 Speaker 2: And I was saying to you before we started recording 72 00:03:34,280 --> 00:03:36,280 Speaker 2: that I almost wish I hadn't read the book because 73 00:03:36,280 --> 00:03:37,920 Speaker 2: now I don't know where to start. I'm like, there's 74 00:03:37,960 --> 00:03:41,760 Speaker 2: so much stuff to talk about, but I do start 75 00:03:41,960 --> 00:03:45,200 Speaker 2: every episode with a little icebreaker to ask everyone what 76 00:03:45,280 --> 00:03:47,320 Speaker 2: the most down to earth thing is about them, to 77 00:03:47,400 --> 00:03:51,600 Speaker 2: break through the often really glossy surface of our projected identities, 78 00:03:51,640 --> 00:03:54,960 Speaker 2: and especially with the successes as remarkable as your own. 79 00:03:55,160 --> 00:03:57,480 Speaker 2: I love that the intro of the book right up 80 00:03:57,480 --> 00:04:00,600 Speaker 2: front acknowledges that nothing faces the sun all the time, 81 00:04:00,760 --> 00:04:02,520 Speaker 2: and there's a whole I think you're referred to it 82 00:04:02,560 --> 00:04:06,320 Speaker 2: as a parallel experience alongside the outer reality that the 83 00:04:06,560 --> 00:04:09,320 Speaker 2: news media always focus on and that you know get 84 00:04:09,360 --> 00:04:11,680 Speaker 2: mentioned in your bio, but there's so much of a 85 00:04:11,760 --> 00:04:14,480 Speaker 2: human element to that behind the scenes. So what's something 86 00:04:14,560 --> 00:04:17,320 Speaker 2: really human and normal and daggy about you? 87 00:04:18,240 --> 00:04:20,960 Speaker 1: Question I think for me at this point, which I 88 00:04:21,000 --> 00:04:24,240 Speaker 1: didn't think would be still a thing, but is imposter syndrome. 89 00:04:24,400 --> 00:04:27,040 Speaker 1: I think it's gotten worse throughout my career in almost 90 00:04:27,080 --> 00:04:30,599 Speaker 1: two decades into my career. Now, the imposter syndrome, it 91 00:04:30,760 --> 00:04:33,480 Speaker 1: sits so closely to me. It's sitting, you know, to 92 00:04:33,520 --> 00:04:35,200 Speaker 1: my left right now, and I'm like, just give me 93 00:04:35,240 --> 00:04:38,640 Speaker 1: a moment. So it's something that I used to say 94 00:04:38,640 --> 00:04:40,520 Speaker 1: it haunts me, but I think I've found a way 95 00:04:40,560 --> 00:04:43,920 Speaker 1: to live alongside it. But yeah, it's really prevalent in 96 00:04:43,960 --> 00:04:44,560 Speaker 1: my life. 97 00:04:44,760 --> 00:04:48,400 Speaker 2: Gosh, it's just extraordinary because people looking at what you've 98 00:04:48,440 --> 00:04:51,680 Speaker 2: done and what you've achieved, and the things you've you know, experienced, 99 00:04:51,680 --> 00:04:54,159 Speaker 2: and the people you've met, I think it would be 100 00:04:54,200 --> 00:04:56,880 Speaker 2: so easy to assume that that never affects your life, 101 00:04:56,880 --> 00:04:59,440 Speaker 2: that that kind of feeling of self doubt never touches you. 102 00:04:59,480 --> 00:05:01,360 Speaker 3: But I think what this. 103 00:05:02,360 --> 00:05:03,160 Speaker 1: Arms around me. 104 00:05:05,040 --> 00:05:08,560 Speaker 2: Yeah, but I love that you've phrased it as that 105 00:05:08,800 --> 00:05:11,680 Speaker 2: you've learned to live alongside it because once I thought, 106 00:05:12,040 --> 00:05:14,279 Speaker 2: you know, when I first sort of moved out of 107 00:05:14,279 --> 00:05:16,799 Speaker 2: corporate and into it an industry I knew nothing about. 108 00:05:16,920 --> 00:05:19,600 Speaker 2: I thought that as time went on, like I should 109 00:05:20,080 --> 00:05:21,279 Speaker 2: be stripped of those feelings, I. 110 00:05:21,240 --> 00:05:22,160 Speaker 3: Should outgrow them. 111 00:05:22,160 --> 00:05:23,880 Speaker 2: And when I wasn't, I was like, there's something wrong 112 00:05:23,960 --> 00:05:25,600 Speaker 2: with me, Like do I need a psychology or I 113 00:05:25,680 --> 00:05:28,320 Speaker 2: definitely need a psychologist, but do I need another psychologist 114 00:05:28,400 --> 00:05:32,400 Speaker 2: like a self doubt psychologist or But I think what 115 00:05:32,440 --> 00:05:35,960 Speaker 2: I've learned is that actually it's a good sign that 116 00:05:36,000 --> 00:05:39,120 Speaker 2: you're not complacent, that you're you still care about what 117 00:05:39,160 --> 00:05:41,560 Speaker 2: you're doing, and that you're continually stepping outside of the 118 00:05:41,560 --> 00:05:44,599 Speaker 2: comfort zone. But rather than ever wishing for it to 119 00:05:44,600 --> 00:05:47,680 Speaker 2: go away, it's more just learning to acknowledge it and 120 00:05:47,720 --> 00:05:49,480 Speaker 2: know what to do with it, rather than let it 121 00:05:49,560 --> 00:05:51,120 Speaker 2: kind of control your life. 122 00:05:51,240 --> 00:05:53,120 Speaker 1: And that's a beautiful way to look at it. And 123 00:05:53,320 --> 00:05:55,200 Speaker 1: I never really looked at it that way. I think 124 00:05:55,240 --> 00:05:57,400 Speaker 1: for me, I tried so long to get rid of it. 125 00:05:57,440 --> 00:05:59,120 Speaker 1: I was like, I need this out of my life, 126 00:05:59,600 --> 00:06:02,160 Speaker 1: and the energy that I was exerting to try and 127 00:06:02,200 --> 00:06:05,360 Speaker 1: beat imposter syndrome was just exhausting, and I just continually 128 00:06:05,400 --> 00:06:07,120 Speaker 1: felt like I was failing. So I'm like, all right, 129 00:06:07,160 --> 00:06:09,160 Speaker 1: I'm going to live along side and then to find 130 00:06:09,160 --> 00:06:10,920 Speaker 1: a way to live alongside you. It's like I see you, 131 00:06:11,320 --> 00:06:14,479 Speaker 1: I get it, give me, and you just need the 132 00:06:14,560 --> 00:06:17,640 Speaker 1: five minutes or whatever whatever that little starting timeframe is, 133 00:06:17,680 --> 00:06:20,360 Speaker 1: because what imposter syndrome really is is just a procrastination 134 00:06:20,880 --> 00:06:24,280 Speaker 1: anchor right once you start. You know when I say that, 135 00:06:24,320 --> 00:06:26,880 Speaker 1: because I even give imposter syndrome a character in my 136 00:06:26,920 --> 00:06:29,159 Speaker 1: book is it is that prevalent to me. But what's 137 00:06:29,200 --> 00:06:31,520 Speaker 1: to start on the task? Whatever it is, They kind 138 00:06:31,520 --> 00:06:34,360 Speaker 1: of quietened down a bit, so it's acknowledging and then 139 00:06:34,480 --> 00:06:37,000 Speaker 1: and moving forward anyway, and then yeah, I find they 140 00:06:37,080 --> 00:06:38,039 Speaker 1: shush down a bit them. 141 00:06:38,279 --> 00:06:40,280 Speaker 2: And I also love that you give quite a few 142 00:06:40,320 --> 00:06:42,240 Speaker 2: different things a name in your book, because I think 143 00:06:42,279 --> 00:06:44,680 Speaker 2: that's also actually it's a really good like it's funny, 144 00:06:44,720 --> 00:06:47,159 Speaker 2: but it's also a really good strategy to put a 145 00:06:47,200 --> 00:06:48,960 Speaker 2: name on things so that then you could acknowledge them 146 00:06:49,080 --> 00:06:51,520 Speaker 2: more quickly and then get rid of them. But one 147 00:06:51,560 --> 00:06:54,000 Speaker 2: of the things I thought was the most relatable along 148 00:06:54,040 --> 00:06:55,960 Speaker 2: the way of your business journey and that whole like, 149 00:06:56,320 --> 00:06:58,320 Speaker 2: from the outside, it looks like you've got this massive 150 00:06:58,400 --> 00:07:01,440 Speaker 2: organization and killing it every day. But your account's department 151 00:07:01,520 --> 00:07:06,160 Speaker 2: lady was Renee, who was you with a different voice? 152 00:07:07,520 --> 00:07:13,600 Speaker 1: Really and truly the lies that I still tell, Yeah then, 153 00:07:13,680 --> 00:07:17,040 Speaker 1: like we even now, I'm like it was it was 154 00:07:17,200 --> 00:07:19,920 Speaker 1: just you, like stop stop the web of lies. It's 155 00:07:19,920 --> 00:07:23,040 Speaker 1: such an ingraine. Why And I do a lot of 156 00:07:23,040 --> 00:07:24,840 Speaker 1: public speaking out I was like, this saw what our 157 00:07:24,880 --> 00:07:27,880 Speaker 1: website looked like. I'm like, let me rephrase that. This 158 00:07:27,920 --> 00:07:29,840 Speaker 1: is what my website looked like. And Renee, it was 159 00:07:29,880 --> 00:07:32,040 Speaker 1: someone that I made up completely because I did not 160 00:07:32,120 --> 00:07:32,480 Speaker 1: know how to. 161 00:07:33,960 --> 00:07:37,080 Speaker 2: I love that so much. What an amazing tactic. It's 162 00:07:37,160 --> 00:07:39,720 Speaker 2: just so clever. But so I feel like every business 163 00:07:39,760 --> 00:07:42,240 Speaker 2: owner listening is like, yes, we all have done a Renee, 164 00:07:42,480 --> 00:07:44,320 Speaker 2: Like that scenario has definitely happened. 165 00:07:45,840 --> 00:07:47,680 Speaker 1: Oh I had a Cassie, So it's like I had 166 00:07:47,720 --> 00:07:51,360 Speaker 1: an Angela accounts receivable people out in the ether. 167 00:07:52,120 --> 00:07:54,520 Speaker 2: I had it just a kind regards, like the account's 168 00:07:54,560 --> 00:07:57,080 Speaker 2: department was in our signature and it didn't have a name. 169 00:07:57,080 --> 00:07:58,880 Speaker 2: It was just the department and I just write kind 170 00:07:58,920 --> 00:08:00,680 Speaker 2: regards and then leave it because like I don't know 171 00:08:00,680 --> 00:08:03,280 Speaker 2: what her name is or his name, although I'll forget 172 00:08:03,280 --> 00:08:08,040 Speaker 2: the lie. So the first proper section of the podcast 173 00:08:08,320 --> 00:08:12,040 Speaker 2: is your WEIGHTA and that is going through as you know, 174 00:08:12,240 --> 00:08:15,800 Speaker 2: as we've touched on all the chapters that don't necessarily 175 00:08:15,800 --> 00:08:17,920 Speaker 2: get as much airtime as the you and the chapter 176 00:08:17,960 --> 00:08:20,840 Speaker 2: you are now. And I think people walk into your 177 00:08:20,880 --> 00:08:24,640 Speaker 2: life at often encounter you at the highest moments of 178 00:08:24,680 --> 00:08:26,640 Speaker 2: your life, when you know what your purpose is and 179 00:08:26,680 --> 00:08:28,960 Speaker 2: you're clear in your direction and you do have a 180 00:08:29,000 --> 00:08:30,800 Speaker 2: lot of success under your belt, but they can so 181 00:08:30,920 --> 00:08:34,720 Speaker 2: easily forget that everyone started somewhere. Most of the time, 182 00:08:34,720 --> 00:08:37,240 Speaker 2: it wasn't with money, or with a foot in the door, 183 00:08:37,360 --> 00:08:39,000 Speaker 2: or with an idea of where you were going to 184 00:08:39,120 --> 00:08:42,000 Speaker 2: end up. And I find that tracing through all the 185 00:08:42,800 --> 00:08:44,760 Speaker 2: all the you know, you talk about gold and dust 186 00:08:44,760 --> 00:08:47,160 Speaker 2: in the book. You get a lot of the gold moments, 187 00:08:47,240 --> 00:08:51,440 Speaker 2: but it's the dust moments that people find really breakthrough. 188 00:08:51,520 --> 00:08:54,000 Speaker 2: Like I had no idea you were a TAFE double dropout. 189 00:08:54,040 --> 00:08:56,319 Speaker 2: That's the last thing I think people would imagine from 190 00:08:56,400 --> 00:08:57,000 Speaker 2: your story. 191 00:08:57,160 --> 00:08:59,120 Speaker 3: So take us back all the. 192 00:08:59,080 --> 00:09:02,200 Speaker 2: Way too young to man for being raised in Port mcquarie, 193 00:09:02,559 --> 00:09:06,280 Speaker 2: what school was like, and what you thought your future 194 00:09:06,280 --> 00:09:08,319 Speaker 2: would look like back then, and then take us through 195 00:09:08,320 --> 00:09:09,000 Speaker 2: each chapter two. 196 00:09:09,120 --> 00:09:12,120 Speaker 1: Yeah, so well, I graduated high school in nineteen ninety nine, 197 00:09:12,200 --> 00:09:16,599 Speaker 1: which makes me sound like I'm from a whole another century. 198 00:09:18,559 --> 00:09:21,200 Speaker 1: You know. Growing up, it was again a time really 199 00:09:21,200 --> 00:09:23,439 Speaker 1: before the internet, Like we had a dial up internet 200 00:09:23,440 --> 00:09:25,880 Speaker 1: at home. The school I went to, poor high school 201 00:09:26,080 --> 00:09:29,439 Speaker 1: just had two internet computers which were for the computer class. 202 00:09:29,800 --> 00:09:32,559 Speaker 1: And so growing up, all I knew is what I saw. 203 00:09:32,640 --> 00:09:35,400 Speaker 1: You know, I didn't have this digital portal into the 204 00:09:35,440 --> 00:09:37,840 Speaker 1: rest of the world at that time. It just wasn't 205 00:09:37,880 --> 00:09:39,920 Speaker 1: a thing. So what I saw and what I knew 206 00:09:40,040 --> 00:09:43,680 Speaker 1: was very blue collar, hard working people. And I didn't 207 00:09:43,679 --> 00:09:46,200 Speaker 1: even know that jewelry design could be a career. I 208 00:09:46,240 --> 00:09:48,960 Speaker 1: thought that, you know, you got a job, and I thought, 209 00:09:49,000 --> 00:09:51,400 Speaker 1: really smart people go to university and have careers, So 210 00:09:51,480 --> 00:09:54,120 Speaker 1: do you know doctors and lawyers? And that was never me. 211 00:09:54,280 --> 00:09:57,120 Speaker 1: I was always very, very creative, and so I was like, 212 00:09:57,120 --> 00:09:59,600 Speaker 1: all right, I'm just going to get a job and 213 00:09:59,720 --> 00:10:02,240 Speaker 1: I'll my creativity, you know, things that I like to 214 00:10:02,240 --> 00:10:04,400 Speaker 1: do on the weekend. You know, there was a time 215 00:10:04,400 --> 00:10:05,840 Speaker 1: that I went through a phase where I was like, no, 216 00:10:05,840 --> 00:10:08,000 Speaker 1: I'm going to be a a dolphin trainer, and I'm like, 217 00:10:08,080 --> 00:10:14,400 Speaker 1: I look right now, that's awful. Firstly, it was terrible science, 218 00:10:14,400 --> 00:10:15,560 Speaker 1: So I'm like, I don't know why I thought that 219 00:10:15,640 --> 00:10:17,160 Speaker 1: was going to be a career path for me, but 220 00:10:17,400 --> 00:10:21,040 Speaker 1: it was. It was very insular, you know. I don't 221 00:10:21,040 --> 00:10:22,880 Speaker 1: say that about in a small town way, even though 222 00:10:22,920 --> 00:10:24,520 Speaker 1: you know, small town was where I learnt my sense 223 00:10:24,520 --> 00:10:26,920 Speaker 1: of community and things like that. But all I knew 224 00:10:27,000 --> 00:10:29,440 Speaker 1: was what I saw. So finishing high school, I didn't 225 00:10:29,440 --> 00:10:31,040 Speaker 1: get a UAI, so I was never going to go 226 00:10:31,080 --> 00:10:32,920 Speaker 1: to university and I just got a job at our 227 00:10:33,280 --> 00:10:36,120 Speaker 1: good Proud to the jewelers in Port Central shopping Center. 228 00:10:36,559 --> 00:10:38,320 Speaker 1: I was there for just over a year and it 229 00:10:38,400 --> 00:10:41,160 Speaker 1: was the biggest education on jewelry I think, you know, 230 00:10:41,320 --> 00:10:42,920 Speaker 1: unbeknownst to me that that was going to be my 231 00:10:43,000 --> 00:10:46,040 Speaker 1: career path. Worn't so much there. And then moved to 232 00:10:46,080 --> 00:10:49,360 Speaker 1: Sydney when I was twenty and my best girlfriend and I, Melanie, 233 00:10:49,440 --> 00:10:51,360 Speaker 1: lived together, and as you said, it was a double 234 00:10:51,440 --> 00:10:56,360 Speaker 1: tape dropout and I retour job and then started making 235 00:10:56,400 --> 00:10:59,400 Speaker 1: jewelry again in the night times and just as a hobby. 236 00:10:59,440 --> 00:11:02,400 Speaker 1: And then it started to get interesting. Melanie had bring 237 00:11:02,440 --> 00:11:03,960 Speaker 1: her friends home from work and they're like, oh, you know, 238 00:11:04,000 --> 00:11:05,880 Speaker 1: can I buy this would you bring all this jewelry 239 00:11:05,920 --> 00:11:08,160 Speaker 1: over to my house. I'll invite my friends over and 240 00:11:08,240 --> 00:11:11,520 Speaker 1: kind of this organic party plan almost like remember like 241 00:11:11,559 --> 00:11:16,079 Speaker 1: Avon or Neutraumatics, like your mum. Yeah, it's a bit 242 00:11:16,160 --> 00:11:18,319 Speaker 1: like that, but with jewelry. And then friends were like, 243 00:11:18,320 --> 00:11:20,440 Speaker 1: you should sell it down at Onondo Beach Markets, which 244 00:11:20,480 --> 00:11:22,480 Speaker 1: at the time was a really big watchpad for of 245 00:11:22,520 --> 00:11:24,760 Speaker 1: Australian designers. And I was like, no one's going to 246 00:11:24,840 --> 00:11:26,560 Speaker 1: pay money for you know, it's something I've made on 247 00:11:26,600 --> 00:11:30,280 Speaker 1: my dining table. And so it took a few weekends 248 00:11:30,280 --> 00:11:32,960 Speaker 1: down at one Markets and it started going well, and 249 00:11:32,960 --> 00:11:35,480 Speaker 1: there was all these kind of green lights pointing towards it, 250 00:11:35,520 --> 00:11:39,040 Speaker 1: but I was still in such a fierce state of like, oh, no, 251 00:11:39,160 --> 00:11:41,360 Speaker 1: this is just a hobby. This can't be a job. 252 00:11:41,480 --> 00:11:44,600 Speaker 1: You can't enjoy your job this month thing. So that 253 00:11:44,679 --> 00:11:47,960 Speaker 1: was my early, early experience with it. 254 00:11:47,960 --> 00:11:50,240 Speaker 2: It's really interesting that you said that, because I think 255 00:11:50,360 --> 00:11:52,319 Speaker 2: so many of us do kind of think if we're 256 00:11:52,320 --> 00:11:54,680 Speaker 2: having a really good time, we're like, oh, this can't 257 00:11:54,679 --> 00:11:56,440 Speaker 2: be a job. Someone's going to come and tell me, no, 258 00:11:56,559 --> 00:11:58,800 Speaker 2: this is too enjoyable, this is too much fun. Work 259 00:11:58,840 --> 00:12:00,880 Speaker 2: has to have some kind of painful element to it. 260 00:12:00,920 --> 00:12:04,040 Speaker 2: But it's also even more interesting that, Like, I think 261 00:12:04,080 --> 00:12:07,320 Speaker 2: it's so impressive to walk away from what's conventional and 262 00:12:07,320 --> 00:12:09,760 Speaker 2: what career paths, you know, the five careers you think 263 00:12:09,800 --> 00:12:11,920 Speaker 2: exist when you're at UNI. But to do it in 264 00:12:11,960 --> 00:12:16,680 Speaker 2: an age where there isn't the social media proliferation of 265 00:12:16,720 --> 00:12:19,720 Speaker 2: the unconventional pathway. You were still using fax machines at 266 00:12:19,720 --> 00:12:22,240 Speaker 2: the time. That's even more impressive because it was so 267 00:12:22,480 --> 00:12:25,600 Speaker 2: far against the grain then to start forging your own pathway. 268 00:12:25,600 --> 00:12:28,480 Speaker 2: It's much more trendy now, but back then, I mean, 269 00:12:28,520 --> 00:12:30,680 Speaker 2: I can imagine that people would forget that you ever 270 00:12:30,679 --> 00:12:33,600 Speaker 2: had a period of dropping out of Tafan wondering what 271 00:12:33,640 --> 00:12:35,400 Speaker 2: you were going to do with your life. But I 272 00:12:35,400 --> 00:12:37,599 Speaker 2: think that's even more exciting that that is where you 273 00:12:37,640 --> 00:12:39,680 Speaker 2: came from and you still ended up finding a way 274 00:12:39,840 --> 00:12:43,000 Speaker 2: from beating classes in primary school. I'm sure you didn't 275 00:12:43,040 --> 00:12:45,559 Speaker 2: think you'd be a jewelry tycoon later in your life. 276 00:12:45,960 --> 00:12:48,960 Speaker 1: Nothing that, no, But I think too, I often think 277 00:12:48,960 --> 00:12:51,120 Speaker 1: about the comparison if I was starting out now and 278 00:12:51,360 --> 00:12:54,400 Speaker 1: how that would look. And I think, obviously there's so 279 00:12:54,520 --> 00:12:59,640 Speaker 1: many buses to you know, how accessible I think entrepreneurialism 280 00:12:59,840 --> 00:13:02,280 Speaker 1: is even now. I remember my first website I paid 281 00:13:02,280 --> 00:13:04,760 Speaker 1: someone like six thousand dollars to it was almost like 282 00:13:04,800 --> 00:13:08,440 Speaker 1: a fantastic homepage in two thousand and four. Now you 283 00:13:08,440 --> 00:13:10,599 Speaker 1: can jump on to square space and you launch it 284 00:13:10,720 --> 00:13:12,880 Speaker 1: in twenty four dollars a mile or whatever it is. 285 00:13:13,280 --> 00:13:15,040 Speaker 1: So I think, well, and you know, you can build 286 00:13:15,040 --> 00:13:18,000 Speaker 1: business on Instagram and things, but it can also be 287 00:13:18,200 --> 00:13:20,640 Speaker 1: like especially on the social media front, like that Compare 288 00:13:20,720 --> 00:13:22,880 Speaker 1: and Despair where you're like, oh my gosh, am I 289 00:13:22,920 --> 00:13:26,120 Speaker 1: not doing it right? Like it's instant. So I think 290 00:13:26,120 --> 00:13:28,520 Speaker 1: there's pros and cons to both eras of it. But 291 00:13:28,559 --> 00:13:30,560 Speaker 1: I think it's definitely something to be really mindful of. 292 00:13:30,720 --> 00:13:33,360 Speaker 1: You know, I'm very guilty of the comparents dispairied and 293 00:13:33,559 --> 00:13:36,480 Speaker 1: to this day and the rabbit holes that social media 294 00:13:36,520 --> 00:13:38,480 Speaker 1: can take you down. Is a slippery slope. 295 00:13:38,600 --> 00:13:41,880 Speaker 2: Yeah, definitely, I think, yeah, it's such a double edged 296 00:13:41,920 --> 00:13:45,959 Speaker 2: sort of being able to democratize business in a way 297 00:13:46,000 --> 00:13:47,160 Speaker 2: that anyone can sort of enter. 298 00:13:47,200 --> 00:13:48,400 Speaker 3: There's really low barriers to entry. 299 00:13:48,440 --> 00:13:51,079 Speaker 2: But you're right, there are also a lot of spiral 300 00:13:51,440 --> 00:13:55,280 Speaker 2: areas that we all have to be mindful of. But 301 00:13:55,360 --> 00:13:58,920 Speaker 2: it's also something I love hearing about these kind of 302 00:13:58,960 --> 00:14:02,080 Speaker 2: earlier chapters and businesses that did start on a dining 303 00:14:02,160 --> 00:14:05,079 Speaker 2: table or you know, at the one day markets. Now 304 00:14:05,120 --> 00:14:07,000 Speaker 2: it sounds a bit cliche, but that's because that's how 305 00:14:07,000 --> 00:14:10,040 Speaker 2: a lot of businesses do start, not expecting some big 306 00:14:10,080 --> 00:14:12,680 Speaker 2: grand plan was going to eventuate, and not having any 307 00:14:12,679 --> 00:14:15,520 Speaker 2: idea what would come next. But when you're in that chapter, 308 00:14:15,960 --> 00:14:17,600 Speaker 2: you don't know that the dots are going to connect 309 00:14:17,679 --> 00:14:21,880 Speaker 2: later on. How did you just keep rolling with the punches? 310 00:14:21,920 --> 00:14:24,160 Speaker 2: How do you keep yourself like for anyone else who's 311 00:14:24,160 --> 00:14:26,080 Speaker 2: earlier in their journey, when you are just at the 312 00:14:26,120 --> 00:14:28,360 Speaker 2: market thinking is this ever going to get better? Am 313 00:14:28,400 --> 00:14:31,080 Speaker 2: I going to grow? What did keep you going? And 314 00:14:31,400 --> 00:14:33,400 Speaker 2: one of the people we had on the podcast last 315 00:14:33,400 --> 00:14:35,640 Speaker 2: week is Holly Ransom. She's a full Bright scholar and 316 00:14:35,760 --> 00:14:39,040 Speaker 2: Harvard Grudge is amazing, but her big message is just 317 00:14:39,080 --> 00:14:42,240 Speaker 2: put yourself where lightning will strike, Like there's no conventional 318 00:14:42,280 --> 00:14:43,680 Speaker 2: way to get to the top. You just have to 319 00:14:43,960 --> 00:14:48,200 Speaker 2: be available and hunt down connections like nothing happens for you, 320 00:14:48,200 --> 00:14:50,040 Speaker 2: You've got to make it happen. So how did you 321 00:14:50,080 --> 00:14:52,440 Speaker 2: go from the markets to New York Fashion Week? 322 00:14:52,640 --> 00:14:55,120 Speaker 1: Yeah? You know, in a similar way, but I would 323 00:14:55,160 --> 00:14:57,600 Speaker 1: say that it's you can't really see the next step, 324 00:14:57,960 --> 00:15:00,760 Speaker 1: you kind of going blind, and it is blind faith 325 00:15:00,880 --> 00:15:03,840 Speaker 1: for a reason. And I talk about often, you know, 326 00:15:04,720 --> 00:15:07,120 Speaker 1: standing it a crossroads is very significant to my journey, 327 00:15:07,160 --> 00:15:08,440 Speaker 1: as I shar in the book, but I talk about 328 00:15:08,440 --> 00:15:10,680 Speaker 1: it in a broader sense where every time we're at 329 00:15:10,720 --> 00:15:13,960 Speaker 1: a crossroads, be a huge life decision or you know, 330 00:15:14,080 --> 00:15:15,760 Speaker 1: a small decision we have to make day to day. 331 00:15:16,120 --> 00:15:19,280 Speaker 1: We're standing at that crossroads and choosing between essentially fear 332 00:15:19,360 --> 00:15:22,400 Speaker 1: and faith. So the faith is obviously the leap of faith. 333 00:15:22,440 --> 00:15:24,680 Speaker 1: We're like, oh, man, I don't know what that next 334 00:15:24,720 --> 00:15:27,080 Speaker 1: step is, but you know it feel our soul is 335 00:15:27,080 --> 00:15:30,160 Speaker 1: always trying to push us down our destined paths. So 336 00:15:30,160 --> 00:15:32,200 Speaker 1: I talk about destiny and fate. I'm like, destiny is 337 00:15:32,240 --> 00:15:35,200 Speaker 1: what your highest potential, That's where your soul is always 338 00:15:35,240 --> 00:15:37,840 Speaker 1: nudging you to go. And then the decision of fear 339 00:15:38,200 --> 00:15:40,960 Speaker 1: is like, well, you know, fear is very much the 340 00:15:41,000 --> 00:15:43,640 Speaker 1: rise of familiarity. It's like, well, if you step down 341 00:15:43,640 --> 00:15:45,920 Speaker 1: the path, you don't know what if X, Y and 342 00:15:46,080 --> 00:15:49,920 Speaker 1: Z happens, And it's always like the the bad list 343 00:15:49,920 --> 00:15:52,160 Speaker 1: of things that could happen it's never like, well, imagine 344 00:15:52,160 --> 00:15:55,320 Speaker 1: the possibilities that could happen. So I think you know, 345 00:15:55,360 --> 00:15:58,440 Speaker 1: when we are at any crossroads or juncture there, it's 346 00:15:58,960 --> 00:16:01,520 Speaker 1: you know, the familiar, you already know it's time to 347 00:16:01,520 --> 00:16:03,960 Speaker 1: step for I don't see that like I mean, it's 348 00:16:03,960 --> 00:16:05,600 Speaker 1: one of the hardest things we'll ever do in our 349 00:16:05,640 --> 00:16:08,600 Speaker 1: life throughout it. But you guess said about the where 350 00:16:08,680 --> 00:16:11,160 Speaker 1: lightning strikes, it's going to strike on the new path, 351 00:16:11,320 --> 00:16:13,920 Speaker 1: like you know what the current path holds. So put 352 00:16:13,960 --> 00:16:16,840 Speaker 1: yourself in positions and you might not ever be able 353 00:16:16,840 --> 00:16:18,800 Speaker 1: to see more than an inch in front of you, 354 00:16:18,880 --> 00:16:20,880 Speaker 1: but you've got to take that inch that is, you know, 355 00:16:21,520 --> 00:16:23,080 Speaker 1: and then it turns into another inch and then it 356 00:16:23,160 --> 00:16:25,560 Speaker 1: keeps going. But yeah, you're not going to take the 357 00:16:25,600 --> 00:16:28,320 Speaker 1: path less traveled and know how it ends up. It's 358 00:16:28,360 --> 00:16:29,280 Speaker 1: just not how it works. 359 00:16:29,600 --> 00:16:31,360 Speaker 3: Oh yes, Oh my gosh. 360 00:16:31,360 --> 00:16:33,840 Speaker 2: I always come back to that analogy with the staircase, 361 00:16:33,880 --> 00:16:35,840 Speaker 2: like you don't have to see the whole staircase. In fact, 362 00:16:35,880 --> 00:16:38,200 Speaker 2: you're never going to see the whole staircase at the bottom. 363 00:16:38,360 --> 00:16:39,760 Speaker 2: Only when you get to the top, where you look 364 00:16:39,800 --> 00:16:41,800 Speaker 2: back and see that all those little steps that didn't 365 00:16:41,800 --> 00:16:44,040 Speaker 2: make sense at the time, you just have to take 366 00:16:44,200 --> 00:16:46,160 Speaker 2: one step and then trust that what happens at that 367 00:16:46,200 --> 00:16:48,480 Speaker 2: step is going to show you what the next step is. 368 00:16:48,400 --> 00:16:50,640 Speaker 1: And you might have to be on that step for 369 00:16:50,680 --> 00:16:52,680 Speaker 1: a long time, you know. I think it's releasing that 370 00:16:52,760 --> 00:16:55,040 Speaker 1: timeline as well, being like, well, you know she got 371 00:16:55,040 --> 00:16:56,840 Speaker 1: there on this time and she did this, or it's 372 00:16:56,880 --> 00:17:00,320 Speaker 1: like no, your journey is your journey, and the step 373 00:17:00,360 --> 00:17:02,480 Speaker 1: will become clear when it's time to become clear. 374 00:17:02,840 --> 00:17:07,119 Speaker 2: Oh yes, And I think the probably in some careers, 375 00:17:07,160 --> 00:17:09,480 Speaker 2: like in my I call it like past me and 376 00:17:09,880 --> 00:17:12,639 Speaker 2: present me me when I was really risk averse and 377 00:17:12,680 --> 00:17:14,520 Speaker 2: I was living in a corporate world where everything was 378 00:17:14,560 --> 00:17:15,760 Speaker 2: like five year, ten year plan. 379 00:17:16,200 --> 00:17:17,240 Speaker 3: When I did know. 380 00:17:17,200 --> 00:17:21,040 Speaker 2: Exactly what the staircase looked like, it removed the possibility 381 00:17:21,080 --> 00:17:23,600 Speaker 2: of a better staircase coming because I just made no 382 00:17:23,720 --> 00:17:25,680 Speaker 2: room for anything else. I was like, this is all 383 00:17:25,720 --> 00:17:28,119 Speaker 2: that's going to happen, and then you're not open to 384 00:17:28,480 --> 00:17:30,000 Speaker 2: I love the way you ordered it. I think you 385 00:17:30,040 --> 00:17:34,480 Speaker 2: said cosmic choreography, like the stars have this big, great 386 00:17:34,560 --> 00:17:37,159 Speaker 2: plan and something else you said in the book that 387 00:17:37,200 --> 00:17:39,159 Speaker 2: I wrote down, and I want to like design it 388 00:17:39,160 --> 00:17:41,439 Speaker 2: into something like you put in a frame because it 389 00:17:41,480 --> 00:17:44,520 Speaker 2: was just so beautiful. The universe only has three answers 390 00:17:44,560 --> 00:17:47,760 Speaker 2: for us, Yes not right now, or I have something 391 00:17:47,800 --> 00:17:51,000 Speaker 2: better in store for you. So even along the staircase, 392 00:17:51,200 --> 00:17:53,600 Speaker 2: the shit bits that feel like you're tumbling backwards down 393 00:17:53,600 --> 00:17:55,800 Speaker 2: the staircase, I know you've been through phases of having 394 00:17:55,840 --> 00:17:59,040 Speaker 2: eighty thousand dollars debt or you know, having your greatest 395 00:17:59,040 --> 00:18:02,720 Speaker 2: ideas these beautiful wooden boxes being poo pooed on because 396 00:18:02,960 --> 00:18:05,199 Speaker 2: no one thought that that would work. But you know 397 00:18:05,400 --> 00:18:08,760 Speaker 2: those are the things that propel you forwards again. Yeah, 398 00:18:08,800 --> 00:18:10,360 Speaker 2: I just love love that analogy. 399 00:18:10,520 --> 00:18:13,439 Speaker 1: Thank you. Yeah. And I think you know, as we 400 00:18:13,480 --> 00:18:15,520 Speaker 1: go through and for so long, I would hold on 401 00:18:15,600 --> 00:18:17,000 Speaker 1: It's just the same as what you're talking about. I'd 402 00:18:17,040 --> 00:18:19,520 Speaker 1: hold onto this one idea of success, and I'd hold 403 00:18:19,600 --> 00:18:21,760 Speaker 1: onto it so tightly that it was almost like a 404 00:18:21,760 --> 00:18:25,440 Speaker 1: tunnel vision. And that's all well and good in knowing 405 00:18:25,520 --> 00:18:27,240 Speaker 1: the direction you want to go in, but when you 406 00:18:27,280 --> 00:18:29,720 Speaker 1: do that, you just become so blind to all the 407 00:18:29,720 --> 00:18:33,640 Speaker 1: opportunities that present themselves along the path. And I think, 408 00:18:33,680 --> 00:18:35,840 Speaker 1: you know, if we can surrender that over being, surrender 409 00:18:35,920 --> 00:18:37,720 Speaker 1: what it's meant to look like. And I say meant 410 00:18:37,720 --> 00:18:40,439 Speaker 1: in quotations because like we so you know, it's got 411 00:18:40,640 --> 00:18:42,680 Speaker 1: this way in this time and you know X y 412 00:18:42,880 --> 00:18:45,080 Speaker 1: Z where it's like hang on. If we could just 413 00:18:45,400 --> 00:18:47,280 Speaker 1: you know, set our intention for the direction we want 414 00:18:47,280 --> 00:18:49,800 Speaker 1: to go and release the group a bit. What is 415 00:18:49,840 --> 00:18:52,159 Speaker 1: meant for us finds us when we allow it to. 416 00:18:52,200 --> 00:18:54,119 Speaker 1: We just got to listen that grip a little bit. 417 00:18:54,200 --> 00:18:57,960 Speaker 2: Yeah, so true and trust, I think trust the process 418 00:18:57,960 --> 00:19:01,320 Speaker 2: even when you nothing is clear and moment. And I 419 00:19:01,359 --> 00:19:04,320 Speaker 2: also love that you always refer back to you know, 420 00:19:04,359 --> 00:19:06,520 Speaker 2: it took you no less than twelve years to be 421 00:19:06,560 --> 00:19:09,359 Speaker 2: an overnight success, and not all twelve of those years 422 00:19:09,440 --> 00:19:13,919 Speaker 2: were enjoyable or clear or forward moving. So in that 423 00:19:13,960 --> 00:19:16,280 Speaker 2: twelve year chapter, and I know you've embarked on a 424 00:19:16,400 --> 00:19:18,919 Speaker 2: very exciting new one, which is probably where I want 425 00:19:18,960 --> 00:19:21,600 Speaker 2: to spend the most time today. But just closing off 426 00:19:21,600 --> 00:19:25,080 Speaker 2: that chapter, like what were the moments that stand out 427 00:19:25,080 --> 00:19:27,480 Speaker 2: to you the most, that got you from the markets 428 00:19:27,840 --> 00:19:31,600 Speaker 2: to the on sex and the city, you know, seeing 429 00:19:31,960 --> 00:19:35,400 Speaker 2: the world's most stellar celebrities wearing your product, having this 430 00:19:35,640 --> 00:19:38,199 Speaker 2: website crash because people couldn't get enough of what you 431 00:19:38,240 --> 00:19:41,520 Speaker 2: were doing, Like, you know, how how do you reflect 432 00:19:41,600 --> 00:19:44,520 Speaker 2: now without reading the entire book, because I feel like 433 00:19:44,560 --> 00:19:46,680 Speaker 2: everyone should go and read it for all the beautiful 434 00:19:46,760 --> 00:19:49,399 Speaker 2: nuances and details that we didn't know at the time. 435 00:19:50,160 --> 00:19:52,240 Speaker 2: You know, what was that twelve years like for you? 436 00:19:52,320 --> 00:19:54,960 Speaker 2: And how what do you think made you such a 437 00:19:54,960 --> 00:19:58,080 Speaker 2: great success from those markets to the highest highs. 438 00:19:58,320 --> 00:20:00,800 Speaker 1: Look, and I do have to save my business partner, 439 00:20:00,920 --> 00:20:03,800 Speaker 1: Jeff Bainbridge, who was very much the commercial element of 440 00:20:03,840 --> 00:20:06,000 Speaker 1: the business and allowed me to be the best creative 441 00:20:06,080 --> 00:20:08,639 Speaker 1: that I could be. So, you know, our partnership was 442 00:20:08,720 --> 00:20:11,120 Speaker 1: very much the foundation of it. I think I think 443 00:20:11,160 --> 00:20:13,199 Speaker 1: what we did as a brand, and I say we 444 00:20:13,320 --> 00:20:17,000 Speaker 1: as in real people, not Renee and I, a real team. 445 00:20:17,320 --> 00:20:20,080 Speaker 1: Everyone that worked on that brand over the fifteen years 446 00:20:20,080 --> 00:20:23,480 Speaker 1: that it was in market, people just literally poured heart 447 00:20:23,560 --> 00:20:25,880 Speaker 1: and soul into it. So it was so much more 448 00:20:25,920 --> 00:20:29,240 Speaker 1: than just a product we shared. You know, in this case, 449 00:20:29,240 --> 00:20:31,359 Speaker 1: it was my story. But you know, the founder's journey, 450 00:20:31,400 --> 00:20:34,320 Speaker 1: I think to any business is if you're telling that correctly, 451 00:20:34,359 --> 00:20:37,080 Speaker 1: and you're telling that with authenticity, that's the one thing 452 00:20:37,080 --> 00:20:40,080 Speaker 1: people can't replicate. They can replicate your product and your packaging, 453 00:20:40,359 --> 00:20:42,800 Speaker 1: but if you know the human element of it. And 454 00:20:42,840 --> 00:20:46,400 Speaker 1: I think that my book that I've written. The original 455 00:20:46,440 --> 00:20:49,240 Speaker 1: working title of that was Public Brand, Private Life, and 456 00:20:49,320 --> 00:20:53,560 Speaker 1: it was originally slated as a hardcore business memoir. And 457 00:20:53,600 --> 00:20:55,040 Speaker 1: the more that I wrote, I was like, you know, 458 00:20:55,040 --> 00:20:57,000 Speaker 1: obviously I was always going to share the highlights and 459 00:20:57,040 --> 00:20:59,399 Speaker 1: the milestones and the hurdles and things like that, but 460 00:20:59,440 --> 00:21:02,920 Speaker 1: I'm like, it's a middle element. It's the human it's 461 00:21:03,000 --> 00:21:06,840 Speaker 1: humans doing business. It's humans that when heart broken or 462 00:21:06,880 --> 00:21:10,080 Speaker 1: when we're in grief, or when the world doesn't seem 463 00:21:10,080 --> 00:21:11,760 Speaker 1: to be going our way for months and months at 464 00:21:11,800 --> 00:21:14,639 Speaker 1: a time, we're the ones still showing up and been 465 00:21:14,680 --> 00:21:18,480 Speaker 1: running these businesses. So I think, you know, sorry, that 466 00:21:18,480 --> 00:21:20,320 Speaker 1: got completely off topic of your question. 467 00:21:21,119 --> 00:21:22,280 Speaker 3: No, it's still fascinating. 468 00:21:23,000 --> 00:21:26,080 Speaker 1: I think what set us apart was, you know, anyone 469 00:21:26,119 --> 00:21:29,480 Speaker 1: can I'm adamant anyone can design jewelry. But I think 470 00:21:29,480 --> 00:21:32,040 Speaker 1: we were really good storytellers, and I think every touch 471 00:21:32,080 --> 00:21:35,520 Speaker 1: point of our brand, we were wanting to enchant our consumer. 472 00:21:35,720 --> 00:21:38,359 Speaker 1: We spoke with our consumer, not to her, and then 473 00:21:38,440 --> 00:21:41,160 Speaker 1: every single person in that business had that same ethos 474 00:21:41,200 --> 00:21:42,679 Speaker 1: and that's how we treated people. 475 00:21:42,800 --> 00:21:45,240 Speaker 2: Yeah, I think that's something that came through really strongly 476 00:21:45,600 --> 00:21:49,040 Speaker 2: in the book, is that you have Obviously there's so 477 00:21:49,160 --> 00:21:51,440 Speaker 2: much practical advice on a scale up perspective that you 478 00:21:51,480 --> 00:21:54,119 Speaker 2: can give to a perspective or you know, business owners 479 00:21:54,160 --> 00:21:56,600 Speaker 2: earlier in their journey, and that's obviously really important, and 480 00:21:56,680 --> 00:21:59,560 Speaker 2: things like delegating the skills that aren't your strong points, 481 00:21:59,560 --> 00:22:02,240 Speaker 2: knowing what you strengths and weaknesses are, and like hiring accordingly. 482 00:22:02,359 --> 00:22:06,680 Speaker 2: But the bigger message was the storytelling. And I feel 483 00:22:06,720 --> 00:22:09,000 Speaker 2: like that does make or break a business more than 484 00:22:09,160 --> 00:22:12,120 Speaker 2: the actual nuts and bolts of it. It was interesting 485 00:22:12,160 --> 00:22:13,600 Speaker 2: how much emphasis there was on that. 486 00:22:13,680 --> 00:22:16,120 Speaker 1: Yeah, I think that's the human connection and that's how 487 00:22:16,240 --> 00:22:18,639 Speaker 1: we see ourselves in others, how others see themselves in 488 00:22:18,680 --> 00:22:21,520 Speaker 1: our experience, and that's not just relative to people. That's 489 00:22:21,560 --> 00:22:23,960 Speaker 1: the job of a brand is to tell that. And 490 00:22:24,080 --> 00:22:25,879 Speaker 1: so I think with branding, you know, we kind of 491 00:22:25,880 --> 00:22:28,360 Speaker 1: go out and I think so many people are like, oh, 492 00:22:28,359 --> 00:22:30,960 Speaker 1: I need to please everyone, or I need to get 493 00:22:30,960 --> 00:22:34,199 Speaker 1: the biggest audience possible. I'm like, no, you need a small, 494 00:22:34,320 --> 00:22:38,239 Speaker 1: engaged audience. Like if you're pleasing everyone, you're probably not 495 00:22:38,359 --> 00:22:40,600 Speaker 1: living your brand values and you're not living your brand 496 00:22:40,680 --> 00:22:42,840 Speaker 1: even trying to, you know, So I think it's about 497 00:22:43,000 --> 00:22:47,520 Speaker 1: talking to this talking with sorry. I really like minded 498 00:22:47,720 --> 00:22:50,160 Speaker 1: group of people, and I think that's all really well. 499 00:22:50,560 --> 00:22:53,040 Speaker 2: And something a business partner said that I laughed at 500 00:22:53,040 --> 00:22:55,240 Speaker 2: so much. Well, firstly, he said, for fox sake, dial 501 00:22:55,280 --> 00:22:57,520 Speaker 2: it down with the turquoise, which I thought was hilarious. 502 00:23:00,119 --> 00:23:03,960 Speaker 2: Turquoise is the essence. No, never dial it down. 503 00:23:05,640 --> 00:23:06,960 Speaker 3: But also that I. 504 00:23:06,880 --> 00:23:09,760 Speaker 2: Think someone asked him, you know, what trends do you 505 00:23:09,760 --> 00:23:11,560 Speaker 2: see in joy or something, and he was like, oh, 506 00:23:11,560 --> 00:23:13,840 Speaker 2: she just says fuck it to trends, like she just 507 00:23:13,840 --> 00:23:16,440 Speaker 2: designs what she thinks is the brand. 508 00:23:17,200 --> 00:23:20,520 Speaker 1: One of the owners of has Haileey Perl. I was like, 509 00:23:20,600 --> 00:23:24,520 Speaker 1: oh my god, you can't say fuck in the No. 510 00:23:25,440 --> 00:23:26,560 Speaker 3: I forgot that detail. 511 00:23:28,280 --> 00:23:31,840 Speaker 1: Yeah, And he was just so raisen about that. True, 512 00:23:32,080 --> 00:23:34,760 Speaker 1: and you know, it was something that I couldn't admit that, 513 00:23:34,840 --> 00:23:36,240 Speaker 1: you know, he was brazen enough. 514 00:23:36,080 --> 00:23:40,760 Speaker 2: To to say it that way. But if you were 515 00:23:40,800 --> 00:23:44,960 Speaker 2: speaking to young Samantha at like maybe twenty one, twenty 516 00:23:44,960 --> 00:23:47,359 Speaker 2: two or even twenty five, in those earlier years of 517 00:23:47,359 --> 00:23:49,520 Speaker 2: the business, if there were three things that you could 518 00:23:49,520 --> 00:23:52,320 Speaker 2: say to someone that you think would you know, go 519 00:23:52,560 --> 00:23:55,640 Speaker 2: well for them or help their journey in the net, 520 00:23:55,640 --> 00:23:57,760 Speaker 2: you know, taking it through that next scalep chapter. 521 00:23:57,840 --> 00:24:00,359 Speaker 1: What would it be harness your intuition? I think, you know, 522 00:24:00,359 --> 00:24:03,720 Speaker 1: we've known what the word intuition means through our whole life. 523 00:24:03,800 --> 00:24:06,680 Speaker 1: But I think we've been raised in a culture that 524 00:24:07,200 --> 00:24:11,359 Speaker 1: celebrates the logical explanation and celebrates the you know, the 525 00:24:11,440 --> 00:24:15,720 Speaker 1: tangible traditional five sensors, where that kind of is quashed 526 00:24:15,720 --> 00:24:18,440 Speaker 1: down our internal knowing. So I think a lot of 527 00:24:18,520 --> 00:24:21,280 Speaker 1: the times through my earlier journey, you know, I really 528 00:24:21,320 --> 00:24:24,399 Speaker 1: didn't back myself on things that I trusted, you know, 529 00:24:24,520 --> 00:24:26,600 Speaker 1: not big maybe is big things, but just like day 530 00:24:26,640 --> 00:24:29,520 Speaker 1: to day things and hearing the intuity voice is not 531 00:24:29,520 --> 00:24:32,159 Speaker 1: the hard bit, it's trusting it. So I think ultimating 532 00:24:32,280 --> 00:24:37,479 Speaker 1: that and really investing in learning the fluency of intuiting nature. 533 00:24:37,960 --> 00:24:41,280 Speaker 1: And I think the others would be, you know, stop 534 00:24:41,320 --> 00:24:43,480 Speaker 1: and smell the roses along the way, and that was 535 00:24:43,560 --> 00:24:46,000 Speaker 1: that relates as it relates also to like, don't hold 536 00:24:46,040 --> 00:24:49,520 Speaker 1: on so tightly to one outcome. The most beautiful things 537 00:24:49,560 --> 00:24:51,840 Speaker 1: are going to cross your path. Don't be so focused 538 00:24:51,840 --> 00:24:55,120 Speaker 1: on is something that you know, you miss those things 539 00:24:55,560 --> 00:24:57,720 Speaker 1: that that would probably be my my two big ones, 540 00:24:57,760 --> 00:25:00,280 Speaker 1: to be honest, intuit nature is something that is all 541 00:25:00,280 --> 00:25:02,520 Speaker 1: of us you know, it's not spared just for the 542 00:25:02,920 --> 00:25:04,840 Speaker 1: elite few. We all have it, and I think we 543 00:25:04,960 --> 00:25:06,040 Speaker 1: really need to get back to that. 544 00:25:06,280 --> 00:25:08,960 Speaker 2: I love that you said as what you because the 545 00:25:09,040 --> 00:25:11,400 Speaker 2: book is so much about gold and dust, and alchemy, 546 00:25:11,440 --> 00:25:13,639 Speaker 2: particularly as a jewelry maker, has always been something that 547 00:25:13,680 --> 00:25:16,880 Speaker 2: fascinates you. I love that you described alchemy as being 548 00:25:16,920 --> 00:25:19,719 Speaker 2: not about the end of the cycle, but about the 549 00:25:19,760 --> 00:25:23,040 Speaker 2: full spectrum of that cycle, and that life is the same. 550 00:25:23,080 --> 00:25:25,720 Speaker 2: I often say, yeah's a journey, not a destination, because 551 00:25:25,720 --> 00:25:29,000 Speaker 2: you'll inevitably get to that destination, and then what does 552 00:25:29,040 --> 00:25:31,199 Speaker 2: it mean if you haven't sort of enjoyed the journey 553 00:25:31,200 --> 00:25:34,280 Speaker 2: to get there, then you're just living moment to moment 554 00:25:34,359 --> 00:25:36,600 Speaker 2: without any kind of joy along the way. So I 555 00:25:36,600 --> 00:25:39,679 Speaker 2: love that reminder because it's so easy to get so 556 00:25:39,840 --> 00:25:42,280 Speaker 2: bogged down and well, what's my next achievement that I 557 00:25:42,359 --> 00:25:44,720 Speaker 2: need to get to, and never enjoying yourself. 558 00:25:44,920 --> 00:25:47,320 Speaker 1: You know, probably the second part of that jewelry journey 559 00:25:47,359 --> 00:25:50,760 Speaker 1: for me was like probably not stop not I know, 560 00:25:50,800 --> 00:25:53,120 Speaker 1: I didn't stop long enough and celebrate the winds along 561 00:25:53,119 --> 00:25:56,040 Speaker 1: the way. But it just becomes this vicious cycle of like, 562 00:25:56,240 --> 00:25:58,560 Speaker 1: I think, great, we achieve that now, what's next, And 563 00:25:58,600 --> 00:26:01,000 Speaker 1: it's like, you're right, get to the top of the mountain, 564 00:26:01,080 --> 00:26:04,440 Speaker 1: You're like, Hey, what's next. You're like, like, it's it's 565 00:26:04,520 --> 00:26:06,520 Speaker 1: I'm not gonna say it's unfulfilling, because it was. It 566 00:26:06,560 --> 00:26:09,160 Speaker 1: was what I wanted and it was incredibly fulfilling along 567 00:26:09,160 --> 00:26:11,240 Speaker 1: the way. But yeah, you got it immerse in those 568 00:26:11,240 --> 00:26:13,720 Speaker 1: moments because it sounds so cliche. It's I enjoy the 569 00:26:13,800 --> 00:26:16,520 Speaker 1: journey along the way, but the entire point and I 570 00:26:16,520 --> 00:26:19,359 Speaker 1: think as it relates to the alchemy of the human spirit, 571 00:26:19,480 --> 00:26:22,520 Speaker 1: like you can't have growth without the darkness, you can't 572 00:26:22,600 --> 00:26:27,320 Speaker 1: have resilience without sitting on the depths of that dark floor. 573 00:26:27,440 --> 00:26:30,840 Speaker 1: Like they go hand in hand, and the beauty is 574 00:26:30,960 --> 00:26:33,520 Speaker 1: on the other side of it. But it is the 575 00:26:33,560 --> 00:26:35,040 Speaker 1: whole spectrum of it. You're right. 576 00:26:35,119 --> 00:26:38,359 Speaker 2: I always talk about as I get older, I feel 577 00:26:38,359 --> 00:26:40,879 Speaker 2: like all the cliches make sense. I'm like, well, they 578 00:26:40,960 --> 00:26:43,160 Speaker 2: cliches because they're they're real, Like they're true. 579 00:26:43,320 --> 00:26:49,120 Speaker 3: They cliche for a reason. Davit differently, Well, before. 580 00:26:48,920 --> 00:26:50,720 Speaker 2: We do move on to that sort of second half 581 00:26:50,760 --> 00:26:53,440 Speaker 2: of the business, because that's the bit I'm really really 582 00:26:53,440 --> 00:26:57,120 Speaker 2: fascinated about, because that's where it seemed like you had 583 00:26:57,119 --> 00:26:59,160 Speaker 2: seized your yeah, and you did have everything you'd ever 584 00:26:59,200 --> 00:27:03,199 Speaker 2: dreamed of, and so interesting that what looks like walking 585 00:27:03,240 --> 00:27:06,800 Speaker 2: away from everything good has actually been a great liberation 586 00:27:07,119 --> 00:27:10,520 Speaker 2: and total redefinition of the world around you, which I 587 00:27:10,520 --> 00:27:12,640 Speaker 2: think is the next thing people struggle with is when 588 00:27:12,640 --> 00:27:14,760 Speaker 2: they have hit the goals they thought they wanted and 589 00:27:14,760 --> 00:27:17,720 Speaker 2: then don't know what to do next. But quickly before that, 590 00:27:18,040 --> 00:27:20,760 Speaker 2: speaking of the darkness, and I think the midnight chapter 591 00:27:20,960 --> 00:27:23,080 Speaker 2: or something as you call it, but also the lightners 592 00:27:23,119 --> 00:27:28,200 Speaker 2: looking back now, what were your midnight moments? But what 593 00:27:28,240 --> 00:27:30,640 Speaker 2: were your highest moments? The ones where it did hit 594 00:27:30,720 --> 00:27:33,960 Speaker 2: home of like j lo is fucking wearing my jewelry, 595 00:27:34,240 --> 00:27:36,720 Speaker 2: Like what does that feel like? 596 00:27:36,760 --> 00:27:42,280 Speaker 1: Did that happen? Like? I mean, Pink played such a 597 00:27:42,320 --> 00:27:45,399 Speaker 1: big part in my journey in my share in there 598 00:27:45,440 --> 00:27:50,679 Speaker 1: where she bought our entire collection and we're like, like, 599 00:27:50,720 --> 00:27:52,800 Speaker 1: I was like wow, definitely having product on sex and 600 00:27:52,840 --> 00:27:57,120 Speaker 1: the city was surreal being on cubilaty all of it's 601 00:27:57,160 --> 00:28:00,760 Speaker 1: still even and to have the gift to return to 602 00:28:00,800 --> 00:28:02,960 Speaker 1: it through writing and be able to sit with each 603 00:28:02,960 --> 00:28:05,520 Speaker 1: of those moments felt so special to be able to 604 00:28:05,920 --> 00:28:09,600 Speaker 1: relive them again. The opt sad alongside Mark Warburn. That 605 00:28:09,680 --> 00:28:11,240 Speaker 1: was that was why. 606 00:28:14,720 --> 00:28:18,119 Speaker 2: It's so hard, Like I can imagine it being just 607 00:28:18,160 --> 00:28:22,280 Speaker 2: difficult to describe what that's actually like, and it sounds bad. 608 00:28:22,320 --> 00:28:24,480 Speaker 2: But sometimes the things that I have never thought, like 609 00:28:24,520 --> 00:28:26,080 Speaker 2: the rooms I've never thought i'd be in, or the 610 00:28:26,119 --> 00:28:29,359 Speaker 2: situations I've never thought I would be in. It's I'm 611 00:28:29,640 --> 00:28:34,160 Speaker 2: almost numb at the time because it's so much sensory 612 00:28:34,200 --> 00:28:37,200 Speaker 2: overload that, like, you know, you come straight out of 613 00:28:37,240 --> 00:28:37,680 Speaker 2: it and. 614 00:28:37,600 --> 00:28:39,720 Speaker 3: Someone will be like, how wasn't You're like, it was amazing, 615 00:28:39,760 --> 00:28:40,080 Speaker 3: but I. 616 00:28:40,000 --> 00:28:43,760 Speaker 2: Can't feel anything yet, Like I'm just so my sense 617 00:28:43,800 --> 00:28:46,040 Speaker 2: is just switch off because I'm like otherwise I'll explode. 618 00:28:46,080 --> 00:28:48,120 Speaker 2: And it's only like years later that you look back 619 00:28:48,120 --> 00:28:49,880 Speaker 2: and you're like, what was that? 620 00:28:52,600 --> 00:28:55,800 Speaker 1: It's so true, I don't know it was every moment 621 00:28:55,840 --> 00:28:58,840 Speaker 1: of it was was surreal, and you know, it's often 622 00:28:58,920 --> 00:29:02,280 Speaker 1: easy to romanticize things. But obviously, as I said, there 623 00:29:02,280 --> 00:29:04,320 Speaker 1: was a lot of mid nights in there as well. 624 00:29:04,400 --> 00:29:06,560 Speaker 1: But it all makes up the spectrum. 625 00:29:06,640 --> 00:29:09,640 Speaker 2: And then what I get really fascinated about is people 626 00:29:10,520 --> 00:29:13,720 Speaker 2: knowing when the next you know, when that next step 627 00:29:13,720 --> 00:29:15,880 Speaker 2: in the staircase, when it's time for that it's a 628 00:29:15,880 --> 00:29:18,160 Speaker 2: lot easier, I think when you take a new step 629 00:29:18,160 --> 00:29:21,680 Speaker 2: because of dissatisfaction, because you're like, this has gotten too far, 630 00:29:21,800 --> 00:29:24,760 Speaker 2: I'm too unhappy. I'll do something about this. But when 631 00:29:24,760 --> 00:29:27,560 Speaker 2: it's almost too much of a good thing, it's really 632 00:29:27,640 --> 00:29:30,400 Speaker 2: hard to walk away from what everyone else in society 633 00:29:30,400 --> 00:29:33,200 Speaker 2: thinks should be the dream. But as you mentioned, like 634 00:29:33,480 --> 00:29:36,080 Speaker 2: if your intuition is telling you, actually, I've grown out 635 00:29:36,120 --> 00:29:39,000 Speaker 2: of this chapter. It's not serving me anymore. Something I 636 00:29:39,000 --> 00:29:42,000 Speaker 2: found really interesting that you said was that you had 637 00:29:42,040 --> 00:29:44,680 Speaker 2: become less and less creative as the business grew, and 638 00:29:45,160 --> 00:29:48,160 Speaker 2: rather than a jewelry company, it almost becomes a logistics company, 639 00:29:48,200 --> 00:29:50,520 Speaker 2: and that that's not what you started out for, which 640 00:29:50,560 --> 00:29:53,600 Speaker 2: is resonated with me because we sold our first business 641 00:29:53,800 --> 00:29:55,400 Speaker 2: match I made and at the end of last year, 642 00:29:55,440 --> 00:29:58,520 Speaker 2: because I was in a factory with a high aussest, 643 00:29:58,680 --> 00:30:01,400 Speaker 2: not with the customers and not doing the storytelling. But 644 00:30:02,280 --> 00:30:05,120 Speaker 2: it's a real like, excuse my language, but it's a 645 00:30:05,160 --> 00:30:07,960 Speaker 2: head fuck to sort of pull away from the dreams 646 00:30:08,040 --> 00:30:10,320 Speaker 2: that you've You know, you've seized your ya and fulfilled 647 00:30:10,320 --> 00:30:13,400 Speaker 2: your dreams, but then even the foundation, how did you 648 00:30:13,480 --> 00:30:16,600 Speaker 2: know that you needed something else to what you were doing. 649 00:30:16,640 --> 00:30:19,160 Speaker 2: How do you know that that's what's you know. 650 00:30:19,280 --> 00:30:23,080 Speaker 1: I think we haven't been afforded the information that it's 651 00:30:23,240 --> 00:30:26,200 Speaker 1: okay to close something like it's okay to be like, okay, 652 00:30:26,200 --> 00:30:28,000 Speaker 1: I did that and walk it rather than running it 653 00:30:28,040 --> 00:30:31,040 Speaker 1: into the depth. I use friends the TV shows example, 654 00:30:31,160 --> 00:30:34,560 Speaker 1: like they closed on a high, they honored that legacy. 655 00:30:35,000 --> 00:30:37,040 Speaker 1: And then you see programs that have tried to reboot, 656 00:30:37,160 --> 00:30:38,920 Speaker 1: like Sex and the City. I'm like, man, they should 657 00:30:38,960 --> 00:30:40,800 Speaker 1: not have come back. And even though we had product 658 00:30:40,840 --> 00:30:42,080 Speaker 1: in the movie, don't get me rod. 659 00:30:43,240 --> 00:30:44,640 Speaker 3: It was okay on one level. 660 00:30:45,560 --> 00:30:47,280 Speaker 1: I always sound like that movie was so Sex and 661 00:30:47,280 --> 00:30:49,760 Speaker 1: the City two was such a shit awful movie. It 662 00:30:49,840 --> 00:30:50,760 Speaker 1: was so bad. 663 00:30:55,040 --> 00:30:57,720 Speaker 3: Except for your Jewelry obviously, But I'm. 664 00:30:57,600 --> 00:31:00,240 Speaker 1: Just like, wow, what a way to really destroy it's 665 00:31:00,240 --> 00:31:02,760 Speaker 1: probably too harsh a word, but to destroy a really 666 00:31:02,920 --> 00:31:05,520 Speaker 1: incredible franchise. So I think, you know, for us to 667 00:31:05,560 --> 00:31:08,160 Speaker 1: close to the mount the World's Jewelry, I think, you know, 668 00:31:08,160 --> 00:31:10,800 Speaker 1: it might have looked like a quick decision because it 669 00:31:10,880 --> 00:31:12,920 Speaker 1: kind of shocked a lot of people, but it was 670 00:31:12,920 --> 00:31:15,760 Speaker 1: a two year journey for me to get to that point. So, 671 00:31:15,840 --> 00:31:18,800 Speaker 1: you know, after a relationship breakdown, which really threw me 672 00:31:18,880 --> 00:31:22,400 Speaker 1: into the depths of a personal darkness in two thousand 673 00:31:22,480 --> 00:31:26,320 Speaker 1: and fifteen. I then launched the Samantha Worlds Foundation twenty 674 00:31:26,400 --> 00:31:28,400 Speaker 1: sixteen and kind of, you know, that was my alchemy 675 00:31:28,400 --> 00:31:31,240 Speaker 1: to kind of move through that. And then my curiosity 676 00:31:31,320 --> 00:31:34,080 Speaker 1: was starting to be sparked from my writing on the 677 00:31:34,040 --> 00:31:36,880 Speaker 1: Samantha the World's Foundation. And at the same time, I 678 00:31:36,960 --> 00:31:40,360 Speaker 1: probably designed, you know, eleven thousand pieces of jewelry. I 679 00:31:40,800 --> 00:31:42,920 Speaker 1: knew at that point I was designing with my hands 680 00:31:42,960 --> 00:31:44,800 Speaker 1: and not my heart. We were doing, you know, twenty 681 00:31:44,840 --> 00:31:47,600 Speaker 1: two collections a year. At that point, I think, you know, 682 00:31:47,760 --> 00:31:49,960 Speaker 1: eleven thousand pieces of jewelry in I was like, Oh, 683 00:31:50,000 --> 00:31:52,200 Speaker 1: it's just a creative block, you know, that little flicker 684 00:31:52,200 --> 00:31:55,360 Speaker 1: inciety that as all creative people know, it's your lifeblood, 685 00:31:55,400 --> 00:31:57,280 Speaker 1: it's what gets you up in the morning, runs through 686 00:31:57,280 --> 00:32:00,920 Speaker 1: your veins, and mine was really starting to do. And 687 00:32:01,000 --> 00:32:03,000 Speaker 1: I was like, oh, it's just a creative block. Like 688 00:32:03,560 --> 00:32:05,719 Speaker 1: I know this feeling, you know, six months in another 689 00:32:05,760 --> 00:32:08,600 Speaker 1: six months, another six months, I'm like, okay, share, maybe 690 00:32:08,640 --> 00:32:11,080 Speaker 1: this is this is how I feel forever now. Like 691 00:32:11,120 --> 00:32:13,800 Speaker 1: it was a very scary place to reside. 692 00:32:13,480 --> 00:32:16,160 Speaker 4: And because you know, I ever so modestly named the 693 00:32:16,160 --> 00:32:22,800 Speaker 4: brand the Wheel. You know, we're branding growth, and we were, 694 00:32:23,000 --> 00:32:26,280 Speaker 4: you know, there was no reason to even question stepping 695 00:32:26,320 --> 00:32:26,959 Speaker 4: away from it. 696 00:32:27,000 --> 00:32:29,960 Speaker 1: I just didn't even think that was an avenue for me. 697 00:32:30,080 --> 00:32:32,280 Speaker 1: So my thought was like, I need to get this 698 00:32:32,400 --> 00:32:35,640 Speaker 1: creativity back, and that's what I tried to set about doing. 699 00:32:35,680 --> 00:32:39,040 Speaker 1: And obviously the time had come and once I finally 700 00:32:39,080 --> 00:32:42,120 Speaker 1: realized what was happening, that was time to close that chapter. 701 00:32:42,600 --> 00:32:44,880 Speaker 1: I could have sold it. I could have got another 702 00:32:44,880 --> 00:32:47,480 Speaker 1: designer in and just stepped away from it completely. But 703 00:32:47,560 --> 00:32:49,480 Speaker 1: I was like, that's not what the brand was built on. 704 00:32:49,640 --> 00:32:53,040 Speaker 1: The brand was built on soul, it was built on heart, 705 00:32:53,200 --> 00:32:56,560 Speaker 1: it was built on this you know truth around that. 706 00:32:56,680 --> 00:32:58,600 Speaker 1: And for me, designing with my hands and not my 707 00:32:58,640 --> 00:33:02,080 Speaker 1: heart felt fraudular in a way to me. So I 708 00:33:02,160 --> 00:33:04,520 Speaker 1: wanted to honor the legacy of that journey. I wanted 709 00:33:04,520 --> 00:33:06,680 Speaker 1: to honor the people that worked on that brand, and 710 00:33:06,720 --> 00:33:10,360 Speaker 1: wanted to honor our incredible brand community. And I think 711 00:33:10,400 --> 00:33:14,200 Speaker 1: that it was just a knowing inside and I talk 712 00:33:14,280 --> 00:33:16,719 Speaker 1: about like a feeling filter and you know, in your 713 00:33:16,720 --> 00:33:20,959 Speaker 1: soloplexaria and then the thinking filter, and when you run 714 00:33:21,000 --> 00:33:23,800 Speaker 1: things through your feeling filter. You cannot fake a feeling. 715 00:33:23,960 --> 00:33:26,160 Speaker 1: You can talk yourself in and out of anything, but 716 00:33:26,320 --> 00:33:29,640 Speaker 1: you cannot truly fake a true feeling. And at that time, 717 00:33:30,080 --> 00:33:32,080 Speaker 1: when you know, when I made that decision, I was like, 718 00:33:32,120 --> 00:33:35,560 Speaker 1: it just feels entirely like the right thing to do. 719 00:33:35,800 --> 00:33:38,400 Speaker 1: So sorry, a long way around to answer your question, 720 00:33:39,000 --> 00:33:42,840 Speaker 1: it's going inside and only you can make that decision 721 00:33:42,840 --> 00:33:45,040 Speaker 1: as a founder. It doesn't it doesn't matter if you're 722 00:33:45,200 --> 00:33:49,480 Speaker 1: making bajillions. It's as a creative founder. Your lifeblood is 723 00:33:50,160 --> 00:33:52,440 Speaker 1: on creative integrity and if you don't have that, it's 724 00:33:52,560 --> 00:33:54,440 Speaker 1: it's going to be a pretty hollow existence. 725 00:33:54,560 --> 00:33:58,240 Speaker 2: And that's such an amazing example of how along the 726 00:33:58,240 --> 00:34:02,120 Speaker 2: way I think people's relationship to success and wealth and 727 00:34:02,160 --> 00:34:04,960 Speaker 2: material things like obviously to have a business and for 728 00:34:05,000 --> 00:34:07,800 Speaker 2: it to survive, the numbers are important to an extent, 729 00:34:08,640 --> 00:34:10,640 Speaker 2: but that you know, you had the chance to sell 730 00:34:10,680 --> 00:34:14,800 Speaker 2: and walk away with an extraordinarily you know, huge amount 731 00:34:14,800 --> 00:34:17,920 Speaker 2: of wealth and with still keeping a big legacy. And 732 00:34:17,960 --> 00:34:21,880 Speaker 2: I think it was at the time unheard of really 733 00:34:21,960 --> 00:34:25,680 Speaker 2: for someone to close something that had everything going for it, 734 00:34:25,760 --> 00:34:28,880 Speaker 2: like preempting any kind of problems. There was no indication 735 00:34:29,520 --> 00:34:31,600 Speaker 2: that it wouldn't go on for twenty years or thirty 736 00:34:31,680 --> 00:34:35,319 Speaker 2: years longer. And it was so brave because people at 737 00:34:35,360 --> 00:34:38,799 Speaker 2: the time, I think, still had like that dominant view 738 00:34:38,840 --> 00:34:41,279 Speaker 2: of success was financial and so for you to walk 739 00:34:41,320 --> 00:34:43,600 Speaker 2: away from that, everyone was like, what is happening, Like 740 00:34:43,640 --> 00:34:46,520 Speaker 2: there's no financial reasons, so they couldn't understand that. 741 00:34:46,560 --> 00:34:48,719 Speaker 1: It goes back to the logic right where it's like 742 00:34:48,760 --> 00:34:51,120 Speaker 1: there's like I remember speaking at an event not long 743 00:34:51,160 --> 00:34:53,239 Speaker 1: after we announced it, and these gentleman stood up, and 744 00:34:53,239 --> 00:34:55,440 Speaker 1: he was an older gentleman. It's like, I just don't 745 00:34:55,520 --> 00:34:58,680 Speaker 1: understand your logic around this, and I was like that 746 00:34:58,719 --> 00:35:01,440 Speaker 1: there is there is no logic I can't argue with that, 747 00:35:01,480 --> 00:35:03,560 Speaker 1: you know, And I think to your point, like success 748 00:35:03,640 --> 00:35:06,319 Speaker 1: changes over time, Like what I deemed a success at 749 00:35:06,360 --> 00:35:08,719 Speaker 1: twenty one is different to twenty five, to twenty eight 750 00:35:08,760 --> 00:35:11,960 Speaker 1: to thirty two. Like so success at the end of 751 00:35:12,000 --> 00:35:15,560 Speaker 1: that journey, to me was a personal calmness and a 752 00:35:15,680 --> 00:35:19,880 Speaker 1: creative flame. Like creativity to me is a form of success. 753 00:35:19,880 --> 00:35:21,480 Speaker 1: And I feel like I had done all I could 754 00:35:21,520 --> 00:35:24,320 Speaker 1: do with that brand, so it was time to seek 755 00:35:24,360 --> 00:35:25,440 Speaker 1: that out in a new chapter. 756 00:35:25,719 --> 00:35:29,439 Speaker 2: Oh my gosh, just so so extraordinarily brave, and I'd 757 00:35:29,440 --> 00:35:31,479 Speaker 2: love to sort of weave in the next section, which 758 00:35:31,520 --> 00:35:33,719 Speaker 2: is Nata and that's all the big barriers to your 759 00:35:33,800 --> 00:35:36,640 Speaker 2: joy along the way, and you cover them so beautifully 760 00:35:36,680 --> 00:35:38,840 Speaker 2: in the book. I mean, seriously, look, there's like so 761 00:35:39,000 --> 00:35:43,600 Speaker 2: many tabs it's actually ridiculous. But you know, we've talked 762 00:35:43,680 --> 00:35:46,759 Speaker 2: touched on imposter syndrome, self doubt, and comparison, which is 763 00:35:46,800 --> 00:35:49,360 Speaker 2: some of the biggest themes that emerge. I imagine around 764 00:35:49,360 --> 00:35:52,120 Speaker 2: that time that they probably fled more than they ever 765 00:35:52,200 --> 00:35:55,760 Speaker 2: had because the decision was so questioned and so looking 766 00:35:55,760 --> 00:35:58,560 Speaker 2: at other people selling or other people and the way 767 00:35:58,560 --> 00:36:00,480 Speaker 2: that they'd done it, Like how did you hope with 768 00:36:00,560 --> 00:36:03,560 Speaker 2: the doubt about it being the right decision, doubt about 769 00:36:03,560 --> 00:36:06,919 Speaker 2: the implications for other people, and comparing to what other 770 00:36:06,960 --> 00:36:07,480 Speaker 2: founders do. 771 00:36:07,680 --> 00:36:10,600 Speaker 1: I think it was actually a really calm for some reason. 772 00:36:10,640 --> 00:36:13,920 Speaker 1: I might be a psychopath. I'm not sure. It was 773 00:36:14,040 --> 00:36:16,200 Speaker 1: just such a calm noise. It was like two years 774 00:36:16,200 --> 00:36:20,200 Speaker 1: of turmoil and fear and self questioning and like this 775 00:36:20,480 --> 00:36:23,520 Speaker 1: really unease within myself to get to that decision, and 776 00:36:23,560 --> 00:36:25,560 Speaker 1: then even to the day we closed, it was just 777 00:36:25,640 --> 00:36:28,520 Speaker 1: a calmness of like it is time and I also 778 00:36:28,760 --> 00:36:30,960 Speaker 1: acknowledged that it was a shock to a lot of people, 779 00:36:30,960 --> 00:36:33,960 Speaker 1: and I really I think I conveyed this in the book, 780 00:36:34,000 --> 00:36:36,480 Speaker 1: where you know, in my mind in the lead up 781 00:36:36,520 --> 00:36:38,440 Speaker 1: to the announcement of closing, I was like, the world 782 00:36:38,440 --> 00:36:41,279 Speaker 1: doesn't need any more jewelry, like we you know, kind 783 00:36:41,280 --> 00:36:43,440 Speaker 1: of like this almost like a high and mighty like payer, 784 00:36:43,520 --> 00:36:45,239 Speaker 1: doesn't you know this, that and the other. It doesn't 785 00:36:45,239 --> 00:36:48,240 Speaker 1: matter about the jewelry. And then when we announced it, 786 00:36:48,280 --> 00:36:53,520 Speaker 1: the amount of love and sharing that people within our 787 00:36:53,520 --> 00:36:56,920 Speaker 1: brand community and how much the brand touched people, and 788 00:36:57,000 --> 00:37:00,360 Speaker 1: like one of our community members and she's said that 789 00:37:00,400 --> 00:37:02,640 Speaker 1: I am able to share this publicly, and I shared 790 00:37:02,640 --> 00:37:04,239 Speaker 1: it in the book. But you know, she shares the 791 00:37:04,280 --> 00:37:07,120 Speaker 1: story of where she was a somouth the Worl's jewelry collector, 792 00:37:07,680 --> 00:37:11,120 Speaker 1: and she was in a domestic violent relationship and one 793 00:37:11,440 --> 00:37:15,240 Speaker 1: was on Christmas Eve and she had barricaded herself into 794 00:37:15,280 --> 00:37:17,920 Speaker 1: her bedroom and her partner was, you know, trying to 795 00:37:17,960 --> 00:37:21,360 Speaker 1: hack through the door to get into her and it 796 00:37:21,400 --> 00:37:23,320 Speaker 1: was about four o'clock in the morning and he finally 797 00:37:23,360 --> 00:37:27,000 Speaker 1: got in and smashed her entire Somautha the World's Jewelry 798 00:37:27,000 --> 00:37:29,880 Speaker 1: collection to complete ducts. She didn't head away, and he 799 00:37:29,960 --> 00:37:32,560 Speaker 1: found it and destroyed it. And she wrote all this 800 00:37:32,600 --> 00:37:33,759 Speaker 1: in a letter. I'm kind of reading it with my 801 00:37:33,840 --> 00:37:36,120 Speaker 1: hand on my heart, and she said, and you know, 802 00:37:36,239 --> 00:37:39,000 Speaker 1: I finally worked up the courage after years to leave 803 00:37:39,040 --> 00:37:43,080 Speaker 1: this relationship and to take an AVO out on him. 804 00:37:43,120 --> 00:37:44,840 Speaker 1: And she goes, my brother took me to the police 805 00:37:44,840 --> 00:37:47,160 Speaker 1: station and we filed the AVO and she goes, I'm 806 00:37:47,160 --> 00:37:50,040 Speaker 1: straight from the police station. I went and I bought 807 00:37:50,040 --> 00:37:54,520 Speaker 1: a Samoanthul's Bohemian bato ring and I was what And 808 00:37:54,560 --> 00:37:57,840 Speaker 1: she goes, because that me signified it was my shield 809 00:37:57,880 --> 00:38:01,040 Speaker 1: and my sword, and it signified my next step forward, 810 00:38:01,400 --> 00:38:04,200 Speaker 1: and it was the rebuilding of what he had destroyed. 811 00:38:04,560 --> 00:38:08,000 Speaker 1: And I was like, I take it back the jewelry. 812 00:38:08,160 --> 00:38:11,880 Speaker 1: I was wrong, And you know, in my haste to 813 00:38:12,120 --> 00:38:14,840 Speaker 1: start a new chapter, I think I was too hasty 814 00:38:14,960 --> 00:38:18,440 Speaker 1: in that assumption. And just it was many stories that 815 00:38:18,560 --> 00:38:21,720 Speaker 1: just came in that just wrapped around my heart about 816 00:38:21,719 --> 00:38:24,560 Speaker 1: what the brand meant to them, and that almost as 817 00:38:24,560 --> 00:38:26,439 Speaker 1: sad as it was, and people didn't want us to close. 818 00:38:26,480 --> 00:38:28,680 Speaker 1: I'm like, that's why we're honoring this legacy. That's why 819 00:38:28,719 --> 00:38:31,400 Speaker 1: we're not handing this over to a department store giant 820 00:38:31,520 --> 00:38:34,520 Speaker 1: to see what they do with it. So it was pretty. 821 00:38:35,000 --> 00:38:39,560 Speaker 2: Oh my gosh, that ring has just made a full 822 00:38:39,640 --> 00:38:42,719 Speaker 2: impact on the world. Like some of the photos in 823 00:38:42,800 --> 00:38:45,399 Speaker 2: the book, of all its different iterations, and like there's 824 00:38:45,440 --> 00:38:48,920 Speaker 2: one way. You've got a whole war of them. 825 00:38:49,640 --> 00:38:54,640 Speaker 1: Oh weved one million of them through our business, sixty colorways. 826 00:38:54,640 --> 00:38:56,359 Speaker 1: In the end, it had a life of its own. 827 00:38:56,440 --> 00:38:59,960 Speaker 1: It was yeah, oh my god. 828 00:39:00,080 --> 00:39:04,480 Speaker 2: And look this is you know, turquoise turkoise see Jeff 829 00:39:05,920 --> 00:39:09,160 Speaker 2: the signature. Oh my gosh. Definitely not dialing that down. 830 00:39:11,200 --> 00:39:15,320 Speaker 2: So how has it been now that you're Like another 831 00:39:15,360 --> 00:39:17,719 Speaker 2: thing that really fascinates me is the concept of identity 832 00:39:17,760 --> 00:39:20,160 Speaker 2: and then how much we wrap ourselves up in titles, 833 00:39:20,280 --> 00:39:23,120 Speaker 2: and then how sometimes you do Like one of the 834 00:39:23,120 --> 00:39:25,640 Speaker 2: most liberating things can be walking away from something that 835 00:39:25,880 --> 00:39:28,840 Speaker 2: isn't what you started it for, or that has become 836 00:39:29,200 --> 00:39:31,480 Speaker 2: so consuming you don't remember who you were before it. 837 00:39:32,120 --> 00:39:35,759 Speaker 2: What has it been like rebuilding that outside of as 838 00:39:35,800 --> 00:39:39,640 Speaker 2: a designer as Samantha Will's, founder of Samantha Will's Jewel 839 00:39:39,719 --> 00:39:41,560 Speaker 2: you know, like, how has it been to sort of 840 00:39:42,000 --> 00:39:43,160 Speaker 2: recreate yourself? 841 00:39:43,320 --> 00:39:46,000 Speaker 1: I think it's still in progress, I think, you know, 842 00:39:46,040 --> 00:39:48,480 Speaker 1: as I share towards the end of the book, I'm like, all, 843 00:39:48,520 --> 00:39:51,040 Speaker 1: I know, my entire adult life was Smath the Will's 844 00:39:51,080 --> 00:39:53,839 Speaker 1: jewelry designer. And you know, I even lost the name 845 00:39:53,880 --> 00:39:56,239 Speaker 1: Samantha Will's role because it was the brand's name and 846 00:39:56,280 --> 00:40:00,640 Speaker 1: I just got called sw I was like, can I 847 00:40:00,640 --> 00:40:03,400 Speaker 1: even have that name back after it's been so commercial? 848 00:40:03,520 --> 00:40:07,279 Speaker 1: So it definitely was a transition process. I think now 849 00:40:07,280 --> 00:40:11,879 Speaker 1: I feel really calm and at home in my next 850 00:40:11,880 --> 00:40:14,319 Speaker 1: body of work, which obviously is a book. I'm just 851 00:40:15,080 --> 00:40:17,960 Speaker 1: in the final days of our masterclass year to kind 852 00:40:17,960 --> 00:40:20,759 Speaker 1: of I think it's still tied to that identity because 853 00:40:20,800 --> 00:40:24,520 Speaker 1: it will always be my origin story of this jewelry brand, 854 00:40:24,800 --> 00:40:27,480 Speaker 1: but you know, handing that over it and paying it 855 00:40:27,520 --> 00:40:30,360 Speaker 1: forward in a way to other entrepreneurs that are charting 856 00:40:30,400 --> 00:40:33,520 Speaker 1: their path. So it feels right, is I guess the 857 00:40:33,520 --> 00:40:34,759 Speaker 1: most honest answer and give? 858 00:40:35,000 --> 00:40:39,080 Speaker 2: Well? The book is just so magical, and so I 859 00:40:39,120 --> 00:40:42,040 Speaker 2: just feel like it really talks to something inside you 860 00:40:42,080 --> 00:40:43,520 Speaker 2: that if you didn't know you had it, you will 861 00:40:43,560 --> 00:40:46,960 Speaker 2: after you read the book, because it's it's unusual for 862 00:40:47,239 --> 00:40:53,080 Speaker 2: a business person's book to be so emphatic on cosmic 863 00:40:53,440 --> 00:40:56,400 Speaker 2: and on intuition. But I think that's probably what we 864 00:40:56,440 --> 00:40:58,360 Speaker 2: need to do a bit more because we do focus 865 00:40:58,400 --> 00:41:01,160 Speaker 2: so much on numbers and outcomes success blah blah blah, 866 00:41:01,680 --> 00:41:03,840 Speaker 2: and that is like a very sure fire way to 867 00:41:04,360 --> 00:41:07,000 Speaker 2: not necessarily be happy and to miss all the moments 868 00:41:07,000 --> 00:41:09,880 Speaker 2: because you're burning out and you're never stopping to celebrate 869 00:41:09,960 --> 00:41:16,040 Speaker 2: the successes. How have you found like physically managing everything 870 00:41:16,120 --> 00:41:19,000 Speaker 2: until now? Really like being pulled in all different directions 871 00:41:19,080 --> 00:41:22,319 Speaker 2: being a founder and an entrepreneurh's also a speaker, and 872 00:41:22,360 --> 00:41:25,200 Speaker 2: then even in this next chapter being a writer, like 873 00:41:25,239 --> 00:41:28,160 Speaker 2: I'm sure the interview requests and energy pulling you in 874 00:41:28,239 --> 00:41:30,480 Speaker 2: all different directions, Like how do you manage burnout? 875 00:41:30,640 --> 00:41:33,319 Speaker 1: You know, I say, to avoid burnout, you first have 876 00:41:33,400 --> 00:41:35,919 Speaker 1: to burn out. I don't think it's something we seek out, 877 00:41:35,960 --> 00:41:40,040 Speaker 1: but I think you can never truly understand the importance 878 00:41:40,080 --> 00:41:44,279 Speaker 1: of self care. And self care is such an overused 879 00:41:44,480 --> 00:41:46,719 Speaker 1: not I've used but used in so many contexts that 880 00:41:47,440 --> 00:41:49,920 Speaker 1: really it is about self care of the soul, Like 881 00:41:50,000 --> 00:41:55,160 Speaker 1: how are you protecting your spirit from exhaustion and energetic exhaustion? 882 00:41:55,320 --> 00:41:58,560 Speaker 1: I think so for me now, I'm definitely listening to 883 00:41:58,600 --> 00:42:00,759 Speaker 1: my body a lot more thinking when I share my 884 00:42:00,880 --> 00:42:04,600 Speaker 1: endometrios journey in the book, where I just completely not 885 00:42:04,680 --> 00:42:07,560 Speaker 1: only ignored when my body was screaming at me every month, 886 00:42:07,600 --> 00:42:11,600 Speaker 1: but like always despised her for it. So now I'm definitely, 887 00:42:11,680 --> 00:42:14,399 Speaker 1: you know, much more kinder, I think to myself and 888 00:42:14,680 --> 00:42:16,719 Speaker 1: listening to that a lot quicker. Still still got a 889 00:42:16,760 --> 00:42:18,680 Speaker 1: ways to come, but definitely listen to it a lot quicker. 890 00:42:19,080 --> 00:42:21,319 Speaker 1: And really, you know, I'm at a point now where 891 00:42:21,360 --> 00:42:24,360 Speaker 1: it's got to feel right to me. And you know, 892 00:42:24,800 --> 00:42:27,120 Speaker 1: I hope that doesn't sound disposable because I keep going 893 00:42:27,160 --> 00:42:28,680 Speaker 1: back to it, but I'm like, what I used to 894 00:42:28,760 --> 00:42:30,920 Speaker 1: think I should be doing, And now I'm like, does 895 00:42:30,960 --> 00:42:34,040 Speaker 1: it feel right what you're doing? And that's my barometer now. Yeah. 896 00:42:34,120 --> 00:42:36,560 Speaker 2: So in terms of like what your plans are, I'm 897 00:42:36,800 --> 00:42:39,560 Speaker 2: sure it was actually quite freeing to let go of 898 00:42:39,600 --> 00:42:42,800 Speaker 2: like next season, next season planning and meetings and quarters 899 00:42:42,800 --> 00:42:45,040 Speaker 2: and stuff to sort of just I don't know what's 900 00:42:45,080 --> 00:42:47,680 Speaker 2: coming next, Like how are you planning for what comes next? 901 00:42:47,680 --> 00:42:50,600 Speaker 2: And like with the book, what are the bits you're 902 00:42:50,640 --> 00:42:53,520 Speaker 2: most proud of, what are the bits that were the hardest, 903 00:42:53,640 --> 00:42:55,120 Speaker 2: and what do you hope for it to do. 904 00:42:55,480 --> 00:42:57,520 Speaker 1: I think, you know, as it relates to fashion, you're 905 00:42:57,560 --> 00:43:00,680 Speaker 1: always working, you know, four seasons, so it was nice 906 00:43:00,680 --> 00:43:03,040 Speaker 1: to come back to the present for a while. Trually, 907 00:43:03,120 --> 00:43:06,120 Speaker 1: everything is still forward planning. The process of writing a 908 00:43:06,120 --> 00:43:08,560 Speaker 1: book is very forward planning. You know, you're kind of 909 00:43:08,640 --> 00:43:12,480 Speaker 1: submitting it six months before it actually goes to Prins. 910 00:43:13,400 --> 00:43:16,840 Speaker 1: But I enjoyed the process. I say it was part cathartic, 911 00:43:17,000 --> 00:43:23,239 Speaker 1: part church confessional, part the merge all those together. But 912 00:43:23,280 --> 00:43:24,960 Speaker 1: you know, I said to you before, I think with 913 00:43:25,040 --> 00:43:28,200 Speaker 1: the teleportation, like going back and sitting with twenty one 914 00:43:28,239 --> 00:43:30,200 Speaker 1: year old me and you know, going back and seeing 915 00:43:30,200 --> 00:43:33,080 Speaker 1: with heartbroken me and kind of revisiting it, that those 916 00:43:33,920 --> 00:43:37,280 Speaker 1: stages was really nice. In a way. I'm really proud 917 00:43:37,320 --> 00:43:39,319 Speaker 1: of the body of work that it is. She's out 918 00:43:39,320 --> 00:43:41,880 Speaker 1: in the world now, which I'm thrilled by, and I 919 00:43:41,880 --> 00:43:44,440 Speaker 1: would love to see her adapted off the page in 920 00:43:44,880 --> 00:43:48,399 Speaker 1: some respects that would be amazing. I don't know, it's 921 00:43:48,400 --> 00:43:50,640 Speaker 1: been great done. You know, had a great book tour. 922 00:43:51,120 --> 00:43:52,919 Speaker 1: So if the book is kind of the handing over 923 00:43:53,040 --> 00:43:55,640 Speaker 1: of the story, then yeah, the master class is the tactile. 924 00:43:55,719 --> 00:43:58,120 Speaker 1: So it's like, here's our marketing calendar. Here's the structure 925 00:43:58,120 --> 00:44:00,440 Speaker 1: of the P and L. Here is all these hangible 926 00:44:00,480 --> 00:44:03,600 Speaker 1: elements for entrepreneurs that they can apply to their own businesses, 927 00:44:03,680 --> 00:44:05,399 Speaker 1: so hopefully they go hand in hand. 928 00:44:05,560 --> 00:44:08,680 Speaker 2: I also heard that this incredible picture, which I think 929 00:44:09,120 --> 00:44:12,400 Speaker 2: fits the entire concept of the book and the messaging 930 00:44:12,440 --> 00:44:14,480 Speaker 2: and tone behind it, but that this was actually a 931 00:44:14,520 --> 00:44:17,920 Speaker 2: selfie that you took that wasn't for the cover. 932 00:44:19,719 --> 00:44:22,359 Speaker 1: I know history I was on a job that day 933 00:44:22,400 --> 00:44:23,840 Speaker 1: and I had my hair and maypups on it, and 934 00:44:23,840 --> 00:44:25,439 Speaker 1: then I was like, mom, like check out my nice 935 00:44:25,440 --> 00:44:27,960 Speaker 1: hair and maypup and we're selfie. And that's what they 936 00:44:28,040 --> 00:44:29,319 Speaker 1: ended up choosing is the book. 937 00:44:29,560 --> 00:44:31,560 Speaker 2: And you did like a full cover shoot, and then 938 00:44:31,640 --> 00:44:35,040 Speaker 2: intuition was like, this is the one from my phone. 939 00:44:35,440 --> 00:44:38,040 Speaker 1: We actually and that was the selfie. Was what the 940 00:44:38,080 --> 00:44:40,200 Speaker 1: publisher was like, Hey, we want to recreate this in 941 00:44:40,239 --> 00:44:42,959 Speaker 1: the photo shoot, and obviously you know it's quite hard 942 00:44:42,960 --> 00:44:47,520 Speaker 1: to recreate a selfie. So yeah, when they went back 943 00:44:47,560 --> 00:44:49,200 Speaker 1: to that one, which I which I really love. 944 00:44:51,080 --> 00:44:54,840 Speaker 2: And something else that you're I think surprisingly honest about 945 00:44:55,080 --> 00:44:57,879 Speaker 2: is also in your personal life, not just the self 946 00:44:57,960 --> 00:45:01,480 Speaker 2: doubt of the comparison in your or just your relationship 947 00:45:01,480 --> 00:45:04,200 Speaker 2: with yourself, but also how the role of your relationships 948 00:45:04,239 --> 00:45:09,120 Speaker 2: with other people business partners, mentors, people who you've worked 949 00:45:09,120 --> 00:45:11,920 Speaker 2: with and who have given you intros to other people, 950 00:45:11,920 --> 00:45:15,640 Speaker 2: but also your partners, which I think as a successful 951 00:45:15,680 --> 00:45:19,080 Speaker 2: woman who is out in the world doing amazing things, 952 00:45:19,239 --> 00:45:23,839 Speaker 2: it's actually quite difficult to fall into partnerships where you're 953 00:45:23,840 --> 00:45:26,520 Speaker 2: not competing, where they give you enough space to go 954 00:45:26,600 --> 00:45:28,680 Speaker 2: out and you know, to maybe earn more than them, 955 00:45:28,880 --> 00:45:31,880 Speaker 2: or to be in the spotlight more. Just talk to 956 00:45:31,920 --> 00:45:35,160 Speaker 2: us about the relationship side of things and how that's 957 00:45:35,200 --> 00:45:37,799 Speaker 2: sort of unraveled for you in any advice you would 958 00:45:37,800 --> 00:45:40,040 Speaker 2: have for other young female entrepreneurs who I think are 959 00:45:40,080 --> 00:45:44,520 Speaker 2: moving into an age where gender roles are different, expectations 960 00:45:44,520 --> 00:45:46,239 Speaker 2: are different, but it's still murky, you know. 961 00:45:46,520 --> 00:45:49,600 Speaker 1: Yeah, no, definitely, I think, you know, we're still very 962 00:45:49,680 --> 00:45:53,120 Speaker 1: much in a time where the ideal of shedding that 963 00:45:53,280 --> 00:45:56,000 Speaker 1: traditional framework we can see it, but I don't think 964 00:45:56,040 --> 00:45:59,120 Speaker 1: it's entirely on our generation just yet. I think it 965 00:45:59,120 --> 00:46:01,440 Speaker 1: will be on the next gen, but I don't know. 966 00:46:01,480 --> 00:46:04,680 Speaker 1: I think it's about it comes down to that internal 967 00:46:04,760 --> 00:46:07,560 Speaker 1: self esteem and you know, I talk about you know, 968 00:46:07,680 --> 00:46:09,200 Speaker 1: a story in the book where I found out my 969 00:46:09,200 --> 00:46:11,360 Speaker 1: partner was cheating on me, and it really put me 970 00:46:11,400 --> 00:46:14,319 Speaker 1: into a deep darkness. But it was going to apply 971 00:46:14,480 --> 00:46:16,800 Speaker 1: to him when I found out that he was cheating, 972 00:46:17,120 --> 00:46:19,960 Speaker 1: where I said, you know, please don't leave me. And 973 00:46:20,120 --> 00:46:22,480 Speaker 1: the basis of that came down to that my own 974 00:46:22,560 --> 00:46:25,840 Speaker 1: self worth was really struggling. So I think first and 975 00:46:25,880 --> 00:46:29,080 Speaker 1: foremost that comes down to you within and making sure 976 00:46:29,080 --> 00:46:32,560 Speaker 1: that your framework of self is no one else's framework. 977 00:46:32,560 --> 00:46:35,520 Speaker 1: It's got to be your own instead. It's go steadfast 978 00:46:35,560 --> 00:46:37,480 Speaker 1: in that and being really clear on that, because I 979 00:46:37,480 --> 00:46:40,320 Speaker 1: think that's when you start to attract what is meant 980 00:46:40,320 --> 00:46:42,200 Speaker 1: for you. I think when we're trying to bend ourselves 981 00:46:42,239 --> 00:46:47,000 Speaker 1: into pretzels and accommodate things that grow, you know, outside 982 00:46:47,040 --> 00:46:50,360 Speaker 1: of our own values and boundaries, that's when we start 983 00:46:50,400 --> 00:46:53,480 Speaker 1: to attract things that just aren't meant for us at 984 00:46:53,480 --> 00:46:55,600 Speaker 1: the end of the day. So I think, yeah, my 985 00:46:55,600 --> 00:46:57,840 Speaker 1: first news advice is don't take on other people's framework. 986 00:46:57,880 --> 00:46:59,880 Speaker 1: You know, I share very honestly, I'm not even sure 987 00:46:59,920 --> 00:47:03,320 Speaker 1: I want children. Yeah, thats went through egg freezing to 988 00:47:03,680 --> 00:47:06,480 Speaker 1: give myself, you know, further options, and like you know, 989 00:47:06,680 --> 00:47:08,719 Speaker 1: the traditional framework is as well, you meet someone at 990 00:47:08,719 --> 00:47:10,400 Speaker 1: this age, you have kids at this age, you do X, 991 00:47:10,520 --> 00:47:12,400 Speaker 1: Y and Z, and you tick ticktick all these boxes 992 00:47:12,400 --> 00:47:16,319 Speaker 1: and I'm like, whose boxes are they? Like, maybe what's 993 00:47:16,400 --> 00:47:18,359 Speaker 1: right for one is not right for the other. So 994 00:47:18,760 --> 00:47:21,719 Speaker 1: getting really clear what your framework is and then solidifying 995 00:47:21,760 --> 00:47:25,279 Speaker 1: who you are and I think that's the basis of that. 996 00:47:26,080 --> 00:47:27,400 Speaker 3: Yeah, that's such good advice. 997 00:47:27,440 --> 00:47:29,680 Speaker 2: And it can be so easy to lose yourself, like 998 00:47:29,719 --> 00:47:32,839 Speaker 2: you're out, you know, projecting to the outside world. You're 999 00:47:32,880 --> 00:47:35,120 Speaker 2: your own woman and you're doing all these things. But 1000 00:47:35,320 --> 00:47:37,000 Speaker 2: we do have an emotional side, we do have a 1001 00:47:37,000 --> 00:47:39,080 Speaker 2: personal side behind the scenes. You can get lost in 1002 00:47:39,120 --> 00:47:42,439 Speaker 2: someone else's framework and ideals if you're not creating any 1003 00:47:42,440 --> 00:47:45,120 Speaker 2: boundaries or even putting time into that side of yourself. 1004 00:47:45,640 --> 00:47:48,719 Speaker 2: And I think that's something that also happens with our careers, 1005 00:47:48,840 --> 00:47:51,200 Speaker 2: is that, particularly when you do love what you do 1006 00:47:51,280 --> 00:47:53,200 Speaker 2: and it is unconventional and you do have a lot 1007 00:47:53,239 --> 00:47:55,880 Speaker 2: of freedom over your movement and your time and it 1008 00:47:55,880 --> 00:47:59,320 Speaker 2: doesn't feel like work. You don't bother creating any boundaries 1009 00:47:59,360 --> 00:48:02,279 Speaker 2: for play, because like, why would you. Your work's a 1010 00:48:02,280 --> 00:48:04,600 Speaker 2: fun thing. You don't need a break from that. But 1011 00:48:05,160 --> 00:48:08,200 Speaker 2: that's why the last section is your playta, which is 1012 00:48:08,800 --> 00:48:12,239 Speaker 2: making time to craft an identity for yourself that isn't productive, 1013 00:48:12,320 --> 00:48:15,920 Speaker 2: that isn't achieving all the time, and that allows yourself 1014 00:48:16,000 --> 00:48:19,080 Speaker 2: to waste time just because you enjoy a particular activity. 1015 00:48:19,080 --> 00:48:21,879 Speaker 2: And I think as children, we have such a curiosity 1016 00:48:21,920 --> 00:48:24,880 Speaker 2: for the world and we don't let expectations creep in. 1017 00:48:24,920 --> 00:48:27,000 Speaker 2: If we like something that's weird, we just do it anyway. 1018 00:48:27,120 --> 00:48:29,920 Speaker 2: But as adults we're like, oh no, if I find 1019 00:48:29,920 --> 00:48:32,279 Speaker 2: something quirky really fun, I'm just going to suppress that 1020 00:48:32,440 --> 00:48:34,440 Speaker 2: because what if I'm judged or what if no one 1021 00:48:34,480 --> 00:48:37,440 Speaker 2: wants to do it with me? But what has your 1022 00:48:37,440 --> 00:48:40,040 Speaker 2: relationship been to play? Do you have anything that you 1023 00:48:40,080 --> 00:48:44,600 Speaker 2: do that just helps you switch off? That's silly, and I. 1024 00:48:44,520 --> 00:48:47,719 Speaker 1: Think it's such an important thing. I remember someone asked 1025 00:48:47,719 --> 00:48:49,960 Speaker 1: me what when I had the jury business, and they're like, 1026 00:48:50,120 --> 00:48:52,680 Speaker 1: it's probably six years in. They're like, oh, what's your hobby? 1027 00:48:53,280 --> 00:48:58,120 Speaker 1: And I was like, designing jewelry and that was my hobby. 1028 00:48:58,160 --> 00:49:00,239 Speaker 1: But then I never replaced the hobby when I made 1029 00:49:00,239 --> 00:49:03,200 Speaker 1: it my career. And so my bigginess of buss and 1030 00:49:03,200 --> 00:49:04,799 Speaker 1: how I was like, even if you start, you turn 1031 00:49:04,880 --> 00:49:08,399 Speaker 1: your hobby into a career replace the hobby, Like you've 1032 00:49:08,440 --> 00:49:11,759 Speaker 1: got to have something that is non commercial to me, 1033 00:49:12,360 --> 00:49:15,080 Speaker 1: and I got onto this last lockdown, but paint find 1034 00:49:16,239 --> 00:49:18,440 Speaker 1: I love like I got these like which I have 1035 00:49:18,480 --> 00:49:20,719 Speaker 1: one here to show, but like the really intricate paint 1036 00:49:20,760 --> 00:49:23,440 Speaker 1: by numbers and I'm talking like thousands of thousands of 1037 00:49:23,440 --> 00:49:26,480 Speaker 1: little bits. You got a color in my and I 1038 00:49:26,520 --> 00:49:29,200 Speaker 1: truly find that. I then create space for new ideas 1039 00:49:29,200 --> 00:49:32,520 Speaker 1: to reach me. So it's almost like meditative but creative, 1040 00:49:32,800 --> 00:49:36,520 Speaker 1: and there's no commercial requirement at all. So paint by 1041 00:49:36,640 --> 00:49:38,280 Speaker 1: Numbers is my jam at the moment. 1042 00:49:38,440 --> 00:49:41,320 Speaker 3: Oh my gosh, I love that. It's so true. 1043 00:49:41,320 --> 00:49:43,920 Speaker 2: I feel like because so many of us do, like 1044 00:49:43,960 --> 00:49:46,839 Speaker 2: our businesses start from a hobby. I just think like, oh, well, 1045 00:49:46,840 --> 00:49:49,959 Speaker 2: that's what I'm passionate about. But even if you don't 1046 00:49:50,040 --> 00:49:53,759 Speaker 2: need a break energetically, I think just from leaving the 1047 00:49:53,800 --> 00:49:55,560 Speaker 2: business and coming back to it, you have better ideas, 1048 00:49:55,680 --> 00:49:58,600 Speaker 2: Like your creativity is refreshed, and my best ideas have 1049 00:49:58,600 --> 00:49:59,480 Speaker 2: happened when I'm away. 1050 00:49:59,760 --> 00:50:02,480 Speaker 1: Yeah yeah, like I say, I get my best is 1051 00:50:02,560 --> 00:50:04,680 Speaker 1: when I'm either in the shower or driving on the freeway. 1052 00:50:04,800 --> 00:50:07,760 Speaker 1: So now to keep my numbers because your mind's active, 1053 00:50:07,880 --> 00:50:09,360 Speaker 1: but you're not like, oh my gosh, I have to 1054 00:50:09,400 --> 00:50:12,520 Speaker 1: solve that problem. It's just it allows what is meant 1055 00:50:12,560 --> 00:50:15,040 Speaker 1: for you to find you. So, yeah, get a hobby. 1056 00:50:15,320 --> 00:50:16,120 Speaker 1: One needs a hobby. 1057 00:50:16,320 --> 00:50:18,920 Speaker 2: And I feel like giving yourself permission to waste time, 1058 00:50:19,000 --> 00:50:21,319 Speaker 2: like to do something that would otherwise seem like a 1059 00:50:21,360 --> 00:50:23,520 Speaker 2: waste of time because it's not woman because you're not like, 1060 00:50:23,960 --> 00:50:26,160 Speaker 2: it's not a waste because you enjoy it. You've had 1061 00:50:26,239 --> 00:50:29,160 Speaker 2: like a full hour of fun that's just pure pleasure. 1062 00:50:29,320 --> 00:50:32,680 Speaker 1: But that's also the traditional framework of well it's a waste, 1063 00:50:32,840 --> 00:50:34,479 Speaker 1: Like why do we think it's a waste of time? 1064 00:50:34,520 --> 00:50:38,040 Speaker 1: So I think always questioning our our long held beliefs 1065 00:50:38,040 --> 00:50:40,480 Speaker 1: to see if they really do service is really important. 1066 00:50:40,600 --> 00:50:40,880 Speaker 3: Yeah. 1067 00:50:40,920 --> 00:50:43,800 Speaker 2: Absolutely, Oh gosh, so many nuggets of wisdom. 1068 00:50:44,600 --> 00:50:45,560 Speaker 3: Just to finish up. 1069 00:50:45,680 --> 00:50:49,000 Speaker 2: Second last question is the three interesting things about you 1070 00:50:49,400 --> 00:50:52,640 Speaker 2: that don't normally come up in conversation, which is hard 1071 00:50:52,640 --> 00:50:55,200 Speaker 2: since you've just written a book and shared very openly 1072 00:50:55,239 --> 00:50:57,000 Speaker 2: about lots of parts of your life. 1073 00:50:58,120 --> 00:51:01,440 Speaker 3: One that I loved was at one. 1074 00:51:01,280 --> 00:51:03,239 Speaker 2: Of your first jobs was at the hogs Breath Cafe, 1075 00:51:03,280 --> 00:51:08,200 Speaker 2: which I think is hilarious, But also playing Cinderella, which 1076 00:51:08,239 --> 00:51:10,239 Speaker 2: makes me think that you'd be a great actress and 1077 00:51:10,280 --> 00:51:13,400 Speaker 2: you could play yourself in the movie interpretation off of 1078 00:51:13,520 --> 00:51:14,680 Speaker 2: Gold and Dust. 1079 00:51:15,640 --> 00:51:19,200 Speaker 1: You know. I was Cinderella in a nurse theme park. 1080 00:51:19,360 --> 00:51:23,320 Speaker 1: That's a loose term for what it was. It's fantasy 1081 00:51:23,320 --> 00:51:26,319 Speaker 1: Glades in pot mcquarie, and it was like built say 1082 00:51:26,360 --> 00:51:28,880 Speaker 1: on four acres of enchanted green forest, but it was 1083 00:51:28,880 --> 00:51:32,480 Speaker 1: like four acres of sport plan So that was my job. 1084 00:51:33,480 --> 00:51:35,560 Speaker 1: I had lots of jobs that wouldn't even fit in 1085 00:51:35,600 --> 00:51:38,040 Speaker 1: the book, Like I was like worked in a galley 1086 00:51:38,080 --> 00:51:42,560 Speaker 1: on a boat. I like every type of different job 1087 00:51:42,560 --> 00:51:45,960 Speaker 1: that you can imagine. Before I got it together. When 1088 00:51:46,000 --> 00:51:49,000 Speaker 1: I was little, I learned taught myself sign language, like 1089 00:51:49,080 --> 00:51:51,759 Speaker 1: really basic sign language because I'm an only child. This 1090 00:51:52,320 --> 00:51:53,960 Speaker 1: sounds sad, but it's not really. 1091 00:51:55,000 --> 00:51:56,879 Speaker 3: So you could talk to yourself in the mirror. 1092 00:51:58,239 --> 00:52:00,479 Speaker 1: Because it used to be in the we the yellow 1093 00:52:00,560 --> 00:52:02,960 Speaker 1: pages in the phone book, and I remember Mum and 1094 00:52:03,040 --> 00:52:04,400 Speaker 1: Dad were doing something and I was like, I'm just 1095 00:52:04,440 --> 00:52:06,120 Speaker 1: going to sit here and read the phone book because 1096 00:52:06,120 --> 00:52:08,640 Speaker 1: I didn't have brothers or sisters, and told myself my 1097 00:52:08,719 --> 00:52:11,440 Speaker 1: God in sign language, Oh. 1098 00:52:11,280 --> 00:52:12,399 Speaker 3: My god, that's so cute. 1099 00:52:12,400 --> 00:52:15,200 Speaker 2: Didn't you also do like flute concerts outside your parents. 1100 00:52:15,120 --> 00:52:16,840 Speaker 1: Diss or something done at all. 1101 00:52:20,000 --> 00:52:20,279 Speaker 4: For that. 1102 00:52:20,400 --> 00:52:22,080 Speaker 2: If there's a message to take from that, it's you've 1103 00:52:22,080 --> 00:52:24,719 Speaker 2: got to try everything to figure out you. Yay, just 1104 00:52:24,800 --> 00:52:30,520 Speaker 2: try things. Emphasize right, flute and basketball. You're a basketballer, basketballer, yeah, yeah, 1105 00:52:30,560 --> 00:52:35,719 Speaker 2: an ice cream server and an ice cream server. Multi talented. 1106 00:52:35,760 --> 00:52:43,080 Speaker 2: This woman, your Linkeodin is just like wa. And since 1107 00:52:43,120 --> 00:52:45,640 Speaker 2: I love quote so much, the last question is what 1108 00:52:45,800 --> 00:52:47,000 Speaker 2: is your favorite quote? 1109 00:52:47,200 --> 00:52:48,560 Speaker 1: I think it has to be the one that you 1110 00:52:48,640 --> 00:52:51,280 Speaker 1: said before, which is the universe only has three answers 1111 00:52:51,280 --> 00:52:53,600 Speaker 1: for us, yes, not right now, or have something in 1112 00:52:53,640 --> 00:52:55,520 Speaker 1: store for you. I think it's no matter whether you 1113 00:52:55,520 --> 00:52:58,240 Speaker 1: have a spiritual belief or if your have religious beliefs. 1114 00:52:58,239 --> 00:53:01,400 Speaker 1: I think it's it's just so during that over to 1115 00:53:01,480 --> 00:53:03,680 Speaker 1: be like what is meant for you is making its 1116 00:53:03,719 --> 00:53:04,399 Speaker 1: way to you right. 1117 00:53:04,520 --> 00:53:07,839 Speaker 2: Oh my gosh, absolutely beautiful way to finish. Thank you 1118 00:53:07,960 --> 00:53:10,120 Speaker 2: so so much for your time. I could have talked 1119 00:53:10,120 --> 00:53:12,239 Speaker 2: to you for like five hours. I'm going to go 1120 00:53:12,320 --> 00:53:13,880 Speaker 2: and read this book all over again. 1121 00:53:13,960 --> 00:53:15,040 Speaker 3: It is so beautiful. 1122 00:53:16,760 --> 00:53:19,319 Speaker 1: Thank you for providing this platform. I think the conversations 1123 00:53:19,320 --> 00:53:22,560 Speaker 1: that you facilitate are so important and I'm so grateful 1124 00:53:22,560 --> 00:53:23,520 Speaker 1: to be a guest on your show. 1125 00:53:23,800 --> 00:53:27,760 Speaker 2: Well she is well and truly one of Australia's Golden Girls. 1126 00:53:27,840 --> 00:53:30,160 Speaker 2: I took so much out of this amazing chat and 1127 00:53:30,200 --> 00:53:33,960 Speaker 2: Samantha's incredible new book of Gold and Dust. It's such 1128 00:53:34,000 --> 00:53:36,719 Speaker 2: a beautiful read that feels like she's speaking directly to 1129 00:53:36,840 --> 00:53:39,759 Speaker 2: you with so much warmth and wisdom. And Samantha has 1130 00:53:39,840 --> 00:53:42,960 Speaker 2: generously given the neighborhood a twenty dollar voucher. If you 1131 00:53:42,960 --> 00:53:45,120 Speaker 2: want to have a read yourself, you seize the A 1132 00:53:45,280 --> 00:53:47,839 Speaker 2: twenty at the checkout before December thirty one to get 1133 00:53:47,880 --> 00:53:50,480 Speaker 2: your little dose of Golden Yay. The link is in 1134 00:53:50,520 --> 00:53:54,040 Speaker 2: the show notes. I can't recommend it more highly. As always, 1135 00:53:54,120 --> 00:53:56,720 Speaker 2: it means so much when you share these episodes, tagging 1136 00:53:56,719 --> 00:53:59,120 Speaker 2: our guests to show them what you thought or any 1137 00:53:59,200 --> 00:54:01,840 Speaker 2: aha moments in your lives that they may have sparked. 1138 00:54:02,120 --> 00:54:05,280 Speaker 2: I've had such lovely feedback about you guys showering people 1139 00:54:05,320 --> 00:54:06,880 Speaker 2: with love. It means so much for them to know 1140 00:54:07,360 --> 00:54:09,759 Speaker 2: where the episode and what their words did for you 1141 00:54:09,800 --> 00:54:13,240 Speaker 2: guys out in the neighborhood. So please get sharing, tagging 1142 00:54:13,239 --> 00:54:16,000 Speaker 2: at Samantha Wheels and myself so we can keep growing 1143 00:54:16,040 --> 00:54:18,560 Speaker 2: the yighborhood as far and wide as possible, and I 1144 00:54:18,719 --> 00:54:22,360 Speaker 2: always always forget to ask. But if you haven't hit subscribe, 1145 00:54:22,440 --> 00:54:24,560 Speaker 2: or if you are enjoying listening, if you haven't left 1146 00:54:24,560 --> 00:54:26,840 Speaker 2: a review, it takes just a couple of seconds, and 1147 00:54:26,920 --> 00:54:29,440 Speaker 2: it's so so important to us to help keep this 1148 00:54:29,560 --> 00:54:32,320 Speaker 2: an independent show, growing as far and wide as possible, 1149 00:54:32,360 --> 00:54:35,200 Speaker 2: and keep looking in guests like the wonderful Samantha. I 1150 00:54:35,200 --> 00:54:38,080 Speaker 2: hope you're having an amazing week and are seizing your 1151 00:54:38,160 --> 00:54:38,440 Speaker 2: yeay