Speaker 1: Today's doseph Yay is brought to you by Lowbros Kom Butcher,
Speaker 1: who are calling on all ossis to reboot or reboot
Speaker 1: their health and lifestyle post pandemic with healthy habits.
Speaker 2: I felt like I was completely lost enough track, and
Speaker 2: I'd give myself anxiety and have these panic attacks.
Speaker 1: But really it was.
Speaker 2: All falling into place. So if there's any advice I
Speaker 2: can give, it's let it fall into place and take
Speaker 2: the lessons that you're meant to take from each piece
Speaker 2: of your journey. And that's when I learned, you know what, No,
Speaker 2: I'm not doing this to myself anymore. I'm loving myself.
Speaker 2: I'm nurturing myself. I'm supporting myself through my failures, and
Speaker 2: I'm accepting me flaws it all. I think accountability, personal accountability,
Speaker 2: absolutely anything you want to do in life is so important.
Speaker 1: Welcome to the C's the YA Podcast. Busy and happy
Speaker 1: are not the same thing. We too rarely question what
Speaker 1: makes the heart seeing. We work, then we rest, but
Speaker 1: rarely we play and often don't realize there's more than
Speaker 1: one way. So this is a platform to hear and
Speaker 1: explore the stories of those found lives they adore the good,
Speaker 1: bad and ugly. The best and worst day will bear
Speaker 1: all the facets of seizing your yay. I'm Sarah Davidson
Speaker 1: or a spoonful of Sarah, a lawyer turned unentrepreneur who
Speaker 1: swapped the suits and heels to co found Matcha Maiden
Speaker 1: and matcha Milk Bar. C CYA is a series of
Speaker 1: conversations on finding a life you love and exploring the
Speaker 1: self doubt, challenge, joy and fulfillment along the way. Hello,
Speaker 1: lovely gighborhood. I'm so excited about today's guest. If you
Speaker 1: follow me, you'll already know how much I admire her talents,
Speaker 1: and if you follow her, those talents will need absolutely
Speaker 1: no introduction. On the off chance you don't, however, you've
Speaker 1: still probably seen her work without realizing it draped on
Speaker 1: some of the nation's biggest names, although to be fair,
Speaker 1: she is in her own right one of the nation's
Speaker 1: biggest names and an absolute icon of style. Even if
Speaker 1: you do already know of Effie Kat's I'm honored to
Speaker 1: share a bit more about the wonderful woman behind the
Speaker 1: immaculately polished exterior. Although you'd never expect it, we have
Speaker 1: bonded many a time over the crushing weight of imposter syndrome,
Speaker 1: perceived failure, and burnout, and yet she is one of
Speaker 1: the most successful, hard working, trailblazing women in the business,
Speaker 1: shaping our perception of style with her eponymous made to
Speaker 1: measure label Efie Cats and it's ready to wear sister
Speaker 1: Base brand. I love that Effie learned the trade in
Speaker 1: her family's workroom, alongside her father and grandmother, who have
Speaker 1: over forty years of experience in the industry, which you'll
Speaker 1: hear all about in the episode. You may also know
Speaker 1: of Efie from her first business, Zachary Label, which she
Speaker 1: launched at just twenty three years old, and which has
Speaker 1: a story of its own with so many themes we
Speaker 1: love to talk about on the show. I love knowing
Speaker 1: this woman, and I loved getting to know a little
Speaker 1: bit more about all the steps in between that I
Speaker 1: had no idea existed, which you know is my favorite
Speaker 1: part of going through people's path yea, And if you
Speaker 1: don't have Efi Cats or Base in your wardrobe, get
Speaker 1: on that. Stat links are in the show notes and
Speaker 1: I hope you guys enjoy it as much as I did.
Speaker 1: Effie Cats, Welcome to Ceza.
Speaker 2: Thank you for having me.
Speaker 1: I'm so excited.
Speaker 3: I'm so excited to be here.
Speaker 1: I do not know how it has taken me this
Speaker 1: long to have you on the show. You know, I've
Speaker 1: admired you for so many years, totally look up to you,
Speaker 1: love you to death. You're amazing. It is such an
Speaker 1: honor to have you.
Speaker 2: Well, the feeling's mutual.
Speaker 1: Oh my gosh. Before we get into your story, and
Speaker 1: one of the things I think is so important and
Speaker 1: I love to kick off the show with, is just
Speaker 1: ask everyone what the most down to earth thing is
Speaker 1: about them, and particularly for someone like yourself who has
Speaker 1: such a big, very immaculate social media and media presidence.
Speaker 1: You are one of Australia's most beloved names in fashion
Speaker 1: and absolute icon of style, but it's easy to forget
Speaker 1: that behind the scenes, you're a totally normal person who
Speaker 1: has very relatable, down to earth breakdowns all the time,
Speaker 1: which is what we bond over all of the time,
Speaker 1: all the time. Yes, odd's a most down to ward
Speaker 1: thing about you.
Speaker 2: I think I can never match my socks, no way,
Speaker 2: never matched my socks now the fashion and one black
Speaker 2: sock on right now, stop it my sock or bras
Speaker 2: and undies for that matter. Never, never, never, I.
Speaker 1: Would have thought that you were just relentlessly coordinated.
Speaker 2: Considering I am pretty O C D with a lot
Speaker 2: of things I don't I don't match what's going on underneath.
Speaker 1: That shocks me, shocks me, but makes me feel so
Speaker 1: much better.
Speaker 2: I don't know why that was the first thing that
Speaker 2: just came to my head, but yes.
Speaker 1: I love that you've blown me away. I seriously, every
Speaker 1: time I see you, I'm like, you were so immaculately
Speaker 1: put together, Like the nails match, the bag matches, the
Speaker 1: blazer matches, the undies like what can.
Speaker 2: I just say as well that my favorite favorite undies
Speaker 2: are from b.
Speaker 1: W Oh my god that I was about to really
Speaker 1: bother with what Granny I didn't say that the.
Speaker 2: Five pack ones from like big w Yes, they're my
Speaker 2: og stop it.
Speaker 1: I feel like the whole of Australia feels better about
Speaker 1: themselves actually, like I choose.
Speaker 2: Those like you could give me lazy underwear from like
Speaker 2: Agent Provocateur and I'd be like, no, give me my
Speaker 2: I want my big dogs, my my five pack.
Speaker 1: Your five pave such good value, such good value, affordable entree.
Speaker 3: I try to get the neutral pack, you know, because
Speaker 3: the crazy.
Speaker 2: Patterns are not really my jam, but you know, but
Speaker 2: they're always sold out myself.
Speaker 3: I get what I am.
Speaker 1: I get what I get. Lady of the People, you
Speaker 1: are the every woman right now. I love this so
Speaker 1: underneath all of your incredible fashion week big w Jackson,
Speaker 1: this makes me extraordinarily happy. I am a granny undie girl.
Speaker 1: But if I have to not be granny undie because
Speaker 1: the outfit requires it. It's minor cotton and body like
Speaker 1: four pack, the seamless ones.
Speaker 2: I can't do the granny undies because not get wedgies.
Speaker 3: And then I'm picking them out. I'm like, nah, just
Speaker 3: during a series is up there?
Speaker 2: You forget it's up there.
Speaker 1: You're right, they are wegie prone. They are prone. This
Speaker 1: is it's difficult. It's hard being a girl.
Speaker 2: It is.
Speaker 1: It is hard for being a girl.
Speaker 2: There's just so much on.
Speaker 1: I mean, I love that. What a great way to
Speaker 1: start five pack, not even sponsored. Just kidded.
Speaker 2: I shouldn't be putting this out there because now they're
Speaker 2: going to be even less available to me.
Speaker 1: So do you end up with the floral ones because
Speaker 1: that's all that's available?
Speaker 2: Yeah? I think right now, I have like navy blue
Speaker 2: poke dot ones.
Speaker 1: James is a lucky man.
Speaker 2: My sister's all about the sexy laingry and she's like, f.
Speaker 1: Nah, do you know I always think, you know, some people,
Speaker 1: like on Valentine's Day they're like, oh, I've got my
Speaker 1: little nurse out there. Nick would laugh at me, he
Speaker 1: would He's going to just be like, what the fuck
Speaker 1: are you wearing?
Speaker 2: Because I'm like the least sexy person.
Speaker 3: So if I put them on James and be like
Speaker 3: what I want to do?
Speaker 2: What you do?
Speaker 1: What's going on with what is? It didn't quite hit
Speaker 1: the mark there, my god, where the worst?
Speaker 3: Literally literally, oh my gosh.
Speaker 1: All this is why I love you so much. Behind
Speaker 1: the scenes you are so normal and amazing and then
Speaker 1: just pull it together in the most I mean Vogue level,
Speaker 1: constantly Vogue level worthy, just like totally coordinated head to toe,
Speaker 1: not a hair out of place. You are just so incredible.
Speaker 1: But I love that behind the scenes you're so normal.
Speaker 1: So one thing that I love doing on the show,
Speaker 1: as you probably know, is going through everyone's way ta,
Speaker 1: which is, you know, reminding everyone of the idea that
Speaker 1: if people walk into your life right now. In the
Speaker 1: chapter Euromine, where again everything is immaculate. You're at fashion Week,
Speaker 1: you're headlining shows. You know, you're at these amazing events,
Speaker 1: you're bringing out incredible you know, you're shaping our style
Speaker 1: with everything that you do. I was looking at the
Speaker 1: green color thing. You're literally influencing the whole nation with
Speaker 1: the colors you choose and the shapes that you make,
Speaker 1: and you're incredible tailoring. But it's easy to assume that
Speaker 1: you woke up there, that you always were going to,
Speaker 1: you know, take this pathway, that it came easily, that
Speaker 1: it was an overnight success and everything went to plan.
Speaker 1: But I think one of the most important things in
Speaker 1: humanizing anyone who we know, who's kind of glossy exterior
Speaker 1: we see all the time, is to go back to
Speaker 1: the very beginning and remember, firstly, you started as a
Speaker 1: child once, who was a blank slate, who had no
Speaker 1: idea what you were going to do. But that there
Speaker 1: have been many setbacks and so many bumps. Yeah, big right,
Speaker 1: like big bumps in the road. So can you take
Speaker 1: us back, you know, your younger self, the very beginning,
Speaker 1: what we like as a child, what did you originally
Speaker 1: want to be?
Speaker 2: So as a kid, I was really extroverted, but I
Speaker 2: was also super introspective, So like I was loud, I
Speaker 2: was out there, and you know, I was a tomboy
Speaker 2: with how I dressed real tomboys. So I was, you
Speaker 2: know my army like cargo pants are the spy skirl
Speaker 2: platforms with the bubble?
Speaker 4: Can you remember that?
Speaker 2: I do.
Speaker 1: I wish I didn't throw mine now. Yeah, I know
Speaker 1: nineties is back in a big really bad. You have
Speaker 1: brought back ninety Sonnies in a big way. I'm just saying,
Speaker 1: do you know what's funny?
Speaker 2: I was just saying to James. Actually, while we were
Speaker 2: in Bali the last time I was there, I bought
Speaker 2: a pair of those off the side of the road Oakley's. Yeah,
Speaker 2: but you know the cheapies at those over.
Speaker 1: Side of the road where the O wasn't quite the
Speaker 1: same shape.
Speaker 2: And my friend, this was like twenty seventeen, so before
Speaker 2: Kim ever wore them like I bought them. My friend
Speaker 2: was like, why are you wearing those? And I was like, mate,
Speaker 2: these are cool. Yeah, And I'm telling you now they're
Speaker 2: going to come in in a big way. And lo
Speaker 2: and behold they did.
Speaker 1: Are they the ones you've been wearing.
Speaker 2: So, okay, I do have one pair of potagers that
Speaker 2: I love.
Speaker 1: You've got jas.
Speaker 3: Friend was like they from a server.
Speaker 1: I was like, no, no, honey, not all that.
Speaker 2: My other pairs are from r C A trading shop.
Speaker 2: No RCA fifteen bucks, yes, stop, all colors, lots of
Speaker 2: different shapes are amazing. Fifteen bucks.
Speaker 1: R C A is literalit to where my brother gets
Speaker 1: his r that's.
Speaker 2: What you hear. So my red ones that I water
Speaker 2: Fashion Week that went with my dress.
Speaker 1: R C don't that In BGWND is you are all
Speaker 1: about the contrast. I'm a thriftic out on a bou
Speaker 1: jay okay, so introspective but extrovert.
Speaker 3: Yeah yeah I was.
Speaker 2: So I kept a journal, okay, and my journey was sweet. Yeah.
Speaker 2: So in my young years I did get bullied, which
Speaker 2: was not a great experience, and because I didn't have
Speaker 2: all too many friends because I moved schools.
Speaker 1: Right, so it was grade six.
Speaker 2: It was like the last term of grade six. So
Speaker 2: everyone's made their friends, they're on their way out.
Speaker 3: They don't really have room for new friends.
Speaker 2: Yeah. So yeah, so for that, no, sorry, not the
Speaker 2: last It was the first term of grade six.
Speaker 1: You moved in grade six.
Speaker 2: Yeah, grade six, yes, Yes, had some family stuff going on,
Speaker 2: and that was really hard for me obviously on that level,
Speaker 2: but then going to a school where I had no friends.
Speaker 2: Everyone's already established their groups, no one was really interested. Also,
Speaker 2: it was a completely different demographic, so it was really
Speaker 2: rough the school that I was going to, and I
Speaker 2: was bullied and I had no friends, and I wasn't
Speaker 2: used to having no friends, and that period really shaped
Speaker 2: me personally. So I started journaling and my journal was
Speaker 2: my friend.
Speaker 1: Oh I love see. Even that in itself is something
Speaker 1: that I think a lot of people just couldn't imagine
Speaker 1: being part of your life being bullied or being on
Speaker 1: the outer because you're so coveted and celebrated now. But
Speaker 1: I think sometimes the strength that you get that then
Speaker 1: helped you face as we will talk about some pretty
Speaker 1: big setbacks afterwards. That strength probably started from those formative
Speaker 1: years completely.
Speaker 2: It really shaped me. I always always like every interaction
Speaker 2: that I have with people, I'm so conscious of it,
Speaker 2: so like whether I'm at the service station or.
Speaker 3: You know, wherever I am, I always want.
Speaker 2: To leave people better than I found them, because I
Speaker 2: know what.
Speaker 1: It feels like to feel so.
Speaker 2: Yeah, absolutely bad. Yeah, yeah, so it I guess gave
Speaker 2: me that sense of empathy. And then on the flip side,
Speaker 2: I guess it did create this thing in me where
Speaker 2: because it was quite a traumatic experience, I guess I
Speaker 2: went into high school being like, I'm lucky if I
Speaker 2: have friends, you know, So it created a thing in
Speaker 2: me where I almost became a bit of a people pleaser.
Speaker 1: Oh what does that mean? That's new? So familiar at all,
Speaker 1: not at all.
Speaker 2: So the trauma of that experience created that where I
Speaker 2: was like, oh, I'm lucky to have friends, so I
Speaker 2: must keep them happy.
Speaker 1: Yeah, you know, yeah, absolutely. And it's so interesting how
Speaker 1: many patterns in adulthood you can trace directly back to
Speaker 1: something that happened in your kind of totally childhood.
Speaker 2: And I think the thing is I used to be
Speaker 2: really embarrassed of these I guess traumas, But what I've
Speaker 2: realized is one it brings out these things in us
Speaker 2: that are actually incredible qualities, like empathy and that sense
Speaker 2: of kindness and.
Speaker 1: All of that that is so beautiful that I do see,
Speaker 1: like such a deep empathy in you. And I think
Speaker 1: for an industry that many people often dismiss as quite
Speaker 1: superficial because it's about clothing and it's about what you
Speaker 1: wear on the exterior. For you, I've always noticed a
Speaker 1: real sense of excitement when you see someone's confidence transformation.
Speaker 2: Yeah, I think clothes is a big thing for me.
Speaker 2: And also social media, because you've mentioned that my social
Speaker 2: media is very polished, and it's polished because in ways,
Speaker 2: and I can say this now, I do struggle to
Speaker 2: share my vulnerability, especially on social media, because I've had
Speaker 2: some comments, you know, some messages you know, from people,
Speaker 2: and I just like, I immediately go into it like
Speaker 2: triggers childhood stuff, and I'm just like, no, I can't
Speaker 2: show any vulnerability because I don't want to get those
Speaker 2: kinds of messages.
Speaker 1: And that's it.
Speaker 2: I'm only going to.
Speaker 1: Show the snippets.
Speaker 2: Yeah, yeah, right, my highlight.
Speaker 1: Reel because yeah, well, I'm so grateful that here you
Speaker 1: I've been so open. I do want people to know
Speaker 1: that because it's I think there's so much more to
Speaker 1: the story.
Speaker 2: But social media is a really hard place to express
Speaker 2: that because people can be really mean, and it's like,
Speaker 2: I think I'm learning how to process that and not
Speaker 2: let that affect me.
Speaker 1: Yeah, but I'm human.
Speaker 2: As well, So it's always going to you know.
Speaker 1: A little Yeah, it's a weird it's a really weird world.
Speaker 1: But that makes me even more grateful for not only
Speaker 1: the fact that every interaction we've had, we've always had
Speaker 1: such a like, oh my god, I'm such a clusterfuck today,
Speaker 1: like I'm such a mix of a human Like fine,
Speaker 1: that's always been like you're always you know, in real
Speaker 1: life you share your vulnerability in persons and so openly.
Speaker 2: Yeah, yeah, because I think that they're like, that's me
Speaker 2: and I'm not gonna not be who I am, but
Speaker 2: I do, I do really struggle to express that on
Speaker 2: social media such a scary place is.
Speaker 1: It's really hard, and I definitely want to get to
Speaker 1: that because I think we've come up in a time
Speaker 1: where our generation is probably the last generation that remembers
Speaker 1: their life without the Internet then has had to adjust
Speaker 1: to living on it totally, you know, permanently, totally. But
Speaker 1: that also topics that are you know, innate to women
Speaker 1: but to everyone, like imposter syndrome and comparison, those things
Speaker 1: are probably what do you mean, I think they're a
Speaker 1: lot more acute now that social media exists, and that's
Speaker 1: a big part of the NATA conversation. But before we
Speaker 1: do get there, I do want to give people a
Speaker 1: bit more context of how you sort of built to
Speaker 1: where you are now, how you even got to the
Speaker 1: stage of having your business and your profile on social media,
Speaker 1: and now we see you with your eponymous label, e
Speaker 1: Fie Kats, which is celebrated all over the nation, and
Speaker 1: base brand. It's sort of ready to wear little sister
Speaker 1: doing such amazing things. But you know, you didn't start there.
Speaker 1: You've had big chapters that a lot of people probably
Speaker 1: don't know of before that. So I know your family
Speaker 1: has had businesses in fashion, and I love how many
Speaker 1: skills you've learned from the members of your family. But
Speaker 1: was it always fashion? Did you ever consider anything else?
Speaker 2: Well, I actually studied photography.
Speaker 3: No, yes, I studied photography.
Speaker 2: I knew I always wanted to be in fashion. Yeah,
Speaker 2: but I saw the struggles that my dad went through.
Speaker 2: He's a tailor and making clothes is really hard. Yeah,
Speaker 2: really really, and I was like, Okay, no, I don't
Speaker 2: want to go through that. So I developed this love
Speaker 2: for photography. Well, I used to Vogue was like my escape, right,
Speaker 2: So it's a little girl in the suburbs. You know,
Speaker 2: I had my only connection to the fashion world was Vogue,
Speaker 2: so I'd save up my money by Vogue, and I
Speaker 2: used to have a fashion journal, Oh my god.
Speaker 3: And I would cut this out and I'd be like,
Speaker 3: this is the new.
Speaker 2: Letarian campus scrap bookie starring Kate Mask Stop Shop by
Speaker 2: Mario Testine. So that's where I developed my love for photography. Photography, right,
Speaker 2: and they were all my idols, all the big photographers.
Speaker 2: So I went into my diploma of photography. I did
Speaker 2: that for two years. Finish that I started my bachelor
Speaker 2: and then I was like, oh see, I'm the kind
Speaker 2: of person where like I'm a perfectionist. So if I'm
Speaker 2: going to do something.
Speaker 1: Yeah, I've I've noticed that. Yeah, You're like this needs
Speaker 1: to move one a millimeter. I'm like, babe, it's fine,
Speaker 1: it's not fine, it's it's not fun.
Speaker 2: And literally something like that, if it comes out wrong,
Speaker 2: will bother me for dates? Yeah?
Speaker 1: Yes, I hear that. That's a blessing and occur it
Speaker 1: is a great quality.
Speaker 2: Yes, So but I get stuck with numbers. So I'm
Speaker 2: not a good numbers right, And there's obviously you know
Speaker 2: you speed, you got to you know, set up the shop,
Speaker 2: and I was becoming so creatively stifled by the technical
Speaker 2: aspect that I was like, I have this realization where
Speaker 2: I was like, oh, never be the best at this,
Speaker 2: because I cannot be the best, and I cannot be
Speaker 2: the best, so we must find something else.
Speaker 1: I mean that alone now is like, that's not the
Speaker 1: thing that I was going to lead into that I
Speaker 1: think that lots of people don't know. That's a whole
Speaker 1: new thing that I hadn't even heard before. And that's
Speaker 1: the thing about going through people's lives in the chapters
Speaker 1: before they really launched, to remind everyone like people have
Speaker 1: false starts all the time.
Speaker 2: Totally, totally.
Speaker 3: So I dropped out.
Speaker 2: Mum was thrilled.
Speaker 1: Yeah, I love that, especially like hard working ethnic parents. Great, yeah, yeah,
Speaker 1: yeah yeah. And my mum is a partner at a
Speaker 1: law firm.
Speaker 2: So she was darling, you've got the skills, you could
Speaker 2: do arts at Melbourne. Why don't you just give it
Speaker 2: a try. And I was like, it's just not me, mum,
Speaker 2: It's just not me. So that was the second time
Speaker 2: I disappointed her.
Speaker 1: Yep, love it.
Speaker 2: Then I did public relations.
Speaker 1: You didn't know, my god, I didn't.
Speaker 2: Even last the year. I was like, I think it
Speaker 2: was like my third assessment. I was like, you know,
Speaker 2: it was the middle of the night, it was due
Speaker 2: the next day. I was delirious and I was like, oh, this.
Speaker 1: Ain't me, This isn't me.
Speaker 2: There was a wedding on at the time and I
Speaker 2: had been shopping and I was a broke unie student
Speaker 2: could not afford this dress from Manning Cartel that I loved,
Speaker 2: and there was nothing between that and like Cookite.
Speaker 1: Yeah, I saw that you were like the gap between
Speaker 1: the cartel and Cookite, massive gabing hole. Yeah, gaping hole.
Speaker 2: And at the time I was completely idolizing like tom Ford,
Speaker 2: like the tom Ford for Good Year. I don't know why.
Speaker 2: I was just obsessed with it at that time, and
Speaker 2: I was just like, I want to be the tom
Speaker 2: Ford of the everyday girl. Oh my gosh, that's be cool.
Speaker 1: But you have absolutely what I was struggling.
Speaker 2: So yeah, just basically pieces that were elevated but affordable.
Speaker 2: Oh my gosh, Zachary was born there you go.
Speaker 1: See, even like the whole idea that if you looked
Speaker 1: at your family background and saw that you know, you
Speaker 1: had a family history in fashion and tailoring and then
Speaker 1: saw what you do. Now everyone would just assume, oh
Speaker 1: you went straight there, straight line done, but like two
Speaker 1: other degrees before that, another business totally.
Speaker 2: And can I just say like for me, like, I'm
Speaker 2: like I need to know where I'm going. I need
Speaker 2: to know what I'm doing. And when I was like flailing,
Speaker 2: I was, I say, flailing through that through that period completely.
Speaker 1: Day Yeah, yeah, love a flail.
Speaker 2: I was just like it's like getting all stressed out,
Speaker 2: like where's my life going to go? And I haven't
Speaker 2: got this worked out quite yet, and you know, it
Speaker 2: was like it was such a stressful time. Yeah. I
Speaker 2: was so hard on myself throughout that time because I
Speaker 2: was like, get it together.
Speaker 3: We're like twenty two now, like what are we doing?
Speaker 2: Old?
Speaker 1: Yeah, what are we doing? Remember when you thought you
Speaker 1: were old at like twenty two. It's like I'm getting
Speaker 1: a lot at my god, No, it was a baby,
Speaker 1: but whatever. I didn't have like one.
Speaker 2: Bit of botox in my face, but I didn't my god,
Speaker 2: Oh my gosh.
Speaker 1: It's so interesting. We are so hard on ourselves to
Speaker 1: have it all together, but now looking at where you've
Speaker 1: got to, it's like all those dots connect. Now you
Speaker 1: had to go through all of that to get to
Speaker 1: the Well.
Speaker 2: It's funny. It's just like I used those skills from
Speaker 2: those you know studies that I did, so like, you know,
Speaker 2: I didn't have that much budget when I started out
Speaker 2: with my brand, so I would shoot, you did the
Speaker 2: photograph and the PR retouch everything, and then I knew
Speaker 2: how to pr myself.
Speaker 1: See, it's all meant to be. I always think the
Speaker 1: dots will always connect, and you don't see it at
Speaker 1: the time. You can only do it in so you.
Speaker 3: Just have to trust exactly.
Speaker 2: That's a big thing I've learned in my journey because
Speaker 2: I felt like I was completely lost enough track and
Speaker 2: I'd give myself anxiety and have these panic attacks. But
Speaker 2: really it was all falling into place. So if there's
Speaker 2: any advice I can give anyone, it's let it fall
Speaker 2: into place and take the lessons that you're meant to
Speaker 2: take from each piece of your journey.
Speaker 1: Oh my god, that's my favorite. That's like the ultimate
Speaker 1: theme of CZA is that you never really know where
Speaker 1: it's going until it's like me, just actually just chill
Speaker 1: the fuck.
Speaker 2: To render to the journey. Not completely, but.
Speaker 1: Okay, so twenty three year old f he starts Zachary
Speaker 1: the label, which I don't know how many I can't
Speaker 1: even tell you how many people. The first time some
Speaker 1: of my friends from like high school saw me, you're
Speaker 1: tagging you and stuff, hanging out with you. They're like
Speaker 1: every from Hungary, Like that was such a formative part
Speaker 1: about growing up.
Speaker 2: It was it was like the clubbing go to.
Speaker 1: It was the clubbing go to. Oh my god, So
Speaker 1: tell us about that chapter. Like you were so young
Speaker 1: and you started your own business in fashion and up
Speaker 1: against you know, the Manning cartels and the cook I like,
Speaker 1: what was that? Like, what was that chapter? That was
Speaker 1: five years I.
Speaker 2: Think because we had a product that was so unique.
Speaker 2: I identified a gap in the market and I went
Speaker 2: for it. And I think because there was that gap
Speaker 2: and me, you know, as my consumer, I was my consumer.
Speaker 2: My friends with my consumer, you know, I knew exactly
Speaker 2: what we wanted and it just took off, like you know,
Speaker 2: but on the flip side, I had no idea how
Speaker 2: to run a business.
Speaker 1: You were like two years old, so it's probably fine.
Speaker 2: And I had no idea how to manufacture clothes. That
Speaker 2: was a bit of a problem.
Speaker 1: For a closed business owner, A little bit of a hiccup. Yeah.
Speaker 2: So you know, obviously I had some background because my
Speaker 2: dad was tailor, but stretch is a completely different beast.
Speaker 1: YEA.
Speaker 3: So basically, in.
Speaker 2: Short, I'm going to give you like crash course right now,
Speaker 2: love it. Stretch fabric will stretch x amount. If the
Speaker 2: stitching does not stretch the same amount, there's a breaking point,
Speaker 2: and that is what creates a faulty garment. So it
Speaker 2: has been sewn in a particular way so that there
Speaker 2: is no breaking point, right. A lot of machinists don't know.
Speaker 2: So for us, you know, we started small. We started local,
Speaker 2: and you know, we could sort of jump on issues
Speaker 2: and fix them. Then we started because we physically could
Speaker 2: not keep up with the demand here, so we moved
Speaker 2: production offshore.
Speaker 1: I can see like the trauma coming back to you.
Speaker 2: We started in Thailand because that's where we produce our
Speaker 2: suits in Bangkok.
Speaker 1: Oh amazing.
Speaker 2: Yeah, So we had our own office there set up,
Speaker 2: and then we would sort of outsource work and so
Speaker 2: we started that. I remember one time my dad had
Speaker 2: gone to kind of clear some things up because they
Speaker 2: weren't stewing with the correct threat attention and he confused
Speaker 2: them and they produced half of our range with the
Speaker 2: fabric inside out.
Speaker 1: Oh my gosh, great, amazing, great, pretty much killing it,
Speaker 1: killing it. It was great.
Speaker 2: Any issue you could imagine that could arise did arise,
Speaker 2: And I literally learned how to make clothes on the
Speaker 2: go through mistakes and extremely costly ones. At that's how
Speaker 2: I learned.
Speaker 1: But don't you think that's the way. Everyone like, that's
Speaker 1: the best way to learn. I mean not by losing
Speaker 1: well and then like all the times that things don't
Speaker 1: work out save you from making a big your mistake.
Speaker 2: Next time, we made those really really bigness.
Speaker 1: Yeah, okay, they helped me.
Speaker 3: Now it helps, But back then there were a lot
Speaker 3: of sleepless nights.
Speaker 2: Yeah, so many, and people don't realize and tears. I
Speaker 2: was in the fetal positions so many times in the bathroom,
Speaker 2: locking myself and being like, how are we going to
Speaker 2: get out of this? I don't know. Yeah, I can't
Speaker 2: tell you, but I always say Zachary was like my
Speaker 2: training wheels. So I ended up through that process making
Speaker 2: the ultimate mistake because I got a business partner. And
Speaker 2: I won't delve into that too deeply, but don't get
Speaker 2: a business partner.
Speaker 1: Short answer, So that was horrible.
Speaker 2: Essentially, I was removed and then the business went into
Speaker 2: administration before I was officially removed, so I went through
Speaker 2: that whole process as well, lost all my money. I
Speaker 2: spent five months just having a nervous breakdown and between
Speaker 2: calls from accountants to lawyers to you know, it was
Speaker 2: just in my bathrobe having a breakdown dealing with that.
Speaker 2: So that was the sort of closing chapter of Zachary.
Speaker 2: And then I was like, okay, well I've noticed another
Speaker 2: gap in the market.
Speaker 1: I love this.
Speaker 2: This is like the phoenix coming from It's so funny.
Speaker 2: Can I just say one of my friends had this
Speaker 2: friend out with us once and he was.
Speaker 1: Like telling me.
Speaker 2: He was like and I was like, oh, okay.
Speaker 1: George, yeah, cute, cute for you.
Speaker 2: Yeah. And then he was like no, no, I am.
Speaker 2: He's like, you want to start a brand?
Speaker 3: And I was like, this was before Zachary, right, so.
Speaker 2: Oh yeah right. He was like it's going to be
Speaker 2: I'm telling you right, crazy right. And then I saw
Speaker 2: him sort of as we were creeping towards the end
Speaker 2: of that cycle, and he's like, you're going to lose everything.
Speaker 1: Oh by the way.
Speaker 3: So I really tried to enjoy my after that, but
Speaker 3: I did not.
Speaker 2: Yeah, And he was like, but you are keep seeing
Speaker 2: the phoenix. You are like the episodes my goosebumps. Yeah right.
Speaker 2: He was like, you will rise from the ashes and
Speaker 2: it's going to be bigger and better. And I was like, I'm.
Speaker 1: Losing it, gosh, but that is like this is I
Speaker 1: love that you said, Zachar's your training wheels because I
Speaker 1: think even when chapters come to an end, they happen
Speaker 1: for a reason.
Speaker 2: Well yeah, and I think the thing is people go
Speaker 2: through stuff and they're like poor me, why me? And
Speaker 2: it's just so not the right way to look at
Speaker 2: things because you just get into this cycle of depression.
Speaker 2: For me, I looked at it and I went, what
Speaker 2: role did I play in this? Down to the business ana.
Speaker 1: You shall not be change?
Speaker 3: You know?
Speaker 2: Why was I at that point in my life where
Speaker 2: I felt the need to bring someone like that on?
Speaker 2: Or you know what energy was I putting out to
Speaker 2: attract someone like that? And I take full responsibility for
Speaker 2: every part of that, and that gave me peace in
Speaker 2: that process rather than blaming. And so I really during
Speaker 2: that nervous breakdown period it was really introspective. You went
Speaker 2: back to you, I went back to my roots, back
Speaker 2: to your journaled. I actually did journal.
Speaker 1: That is so interesting that you went back to that.
Speaker 2: So I was like, okay, well, clearly we have some
Speaker 2: character flaws that we need to smooth out.
Speaker 1: Here are so reflective, I really am.
Speaker 2: I love that and a curse?
Speaker 1: Yes, yes, I agree, yeah.
Speaker 2: Yes, so that's what I did. I was like, okay,
Speaker 2: why And I was reading this book at the time,
Speaker 2: and I recommend these books highly to anyone who's going through.
Speaker 1: Really, I'm like, I need the name of this book.
Speaker 2: It was called how to Heal Yourself When no One
Speaker 2: Else can. Yes, And there is this exercise. It was
Speaker 2: like I always refer back to this because it was
Speaker 2: like the most profound, like it was a really profound
Speaker 2: moment in my life. Or it asks you to list
Speaker 2: what is preventing you from living your truest, deepest light.
Speaker 2: I know it was dark, so I was like, you know,
Speaker 2: it just frighten it all out, and I'm like, oh
Speaker 2: my god, oh my god. One of them was I
Speaker 2: am so mean to myself internally that if it was
Speaker 2: anyone else, it would be considered abuse and it's true.
Speaker 2: And I actually broke down crying when I did it
Speaker 2: because I was like, I am, I am so hard
Speaker 2: on myself and mean to myself. Yeah, mean to myself
Speaker 2: because I don't give myself a break like.
Speaker 1: Cove me some slash, now, come on stopping a shit blow.
Speaker 2: I really was, and that's when I learned, you know what, No,
Speaker 2: I'm not doing this to myself anymore. I'm loving myself.
Speaker 2: I'm nurturing myself. I'm supporting myself through my failures, and
Speaker 2: I'm accepting me flaws at all because I'm not going
Speaker 2: into this next chapter like this. I still do at times,
Speaker 2: but I really tried to be well rounded, to kind
Speaker 2: of become a well rounded.
Speaker 1: You are so well adjusted. That is insane and that
Speaker 1: is so powerful. Just that just gives me goosebumps. That
Speaker 1: you had the choice of how you were going to
Speaker 1: approach a really shit situation.
Speaker 2: Well, it's funny because yeah, everything really shifted from the
Speaker 2: day that I wrote that. It was like I put
Speaker 2: it out into the universe and it was really hard
Speaker 2: seeing it in black and white in front of me.
Speaker 2: But things just started to fall into place after that.
Speaker 2: I think accountability personal accountability absolute anything you want to
Speaker 2: do in life so important.
Speaker 1: So true, and the idea that you can't control what
Speaker 1: happens to you. The situation was shit, but you can
Speaker 1: control your approach to that.
Speaker 2: Why did it come into your life? You know?
Speaker 1: What can you do better?
Speaker 2: How do you need to change or evolve or you
Speaker 2: know what? Is it?
Speaker 1: Totally? And I love the quote for that, which is
Speaker 1: that not all storms come to disrupt your life. Some
Speaker 1: come to clear a path. Because this one obviously fucked up.
Speaker 1: You know everything you had going, but to clear a path.
Speaker 2: For what can you do? And you know what, It's
Speaker 2: interesting because I never thought that I so I put
Speaker 2: all my self worth into Zachary, and I thought Zachary
Speaker 2: was the most amazing thing because I totally wrapped up
Speaker 2: my self worth into that, right, and I didn't believe
Speaker 2: that I personally was anything great. I was like, oh, no, no, no,
Speaker 2: people don't care about me. They don't want to see me.
Speaker 2: They want Zachary, you know. And at the time I
Speaker 2: had a partner and he was like, no, you need
Speaker 2: to put your self out there. People want to see you,
Speaker 2: they want to connect with you. And I was like, no,
Speaker 2: they don't. He was like yeah, we're gonna start taking
Speaker 2: photos of you. And I was like, dude, no one
Speaker 2: wants to see me in anything.
Speaker 1: Trust me.
Speaker 2: People any think I'm a try hard taking photos of
Speaker 2: my you know, like, no, we can't do that. And
Speaker 2: he was like, get up. You got no choice, you
Speaker 2: got no money, you got nothing. You've got to sell
Speaker 2: your product. You've got to connect with people. And I
Speaker 2: had done some research at the time and I was
Speaker 2: looking at like brand you know, social media pages and
Speaker 2: pages of influencers and like they would have the same
Speaker 2: amount of followers, or the brands might have more, but
Speaker 2: the influencer pages had so much more interaction.
Speaker 1: So I was like another girl.
Speaker 2: Yeah, I will make the brand me.
Speaker 1: And then Effie Katz was borns was born. And I
Speaker 1: also love that because I think you are not only
Speaker 1: exactly your target market in terms of how knowing what
Speaker 1: to create, but also you wearing your stuff, especially just
Speaker 1: before it launches, is the cleverest marketing strategy. We see
Speaker 1: you wearing stuff like just before it's live, and everyone's like,
Speaker 1: where'd you get that from?
Speaker 2: What is it?
Speaker 1: You're like, well, I made it, it's me. And then
Speaker 1: like a week later you're like, here's the link. It's
Speaker 1: so clever.
Speaker 2: Where we're trying to cut that timeline down now so
Speaker 2: that when I wear something it's available straight away. That's
Speaker 2: the next But.
Speaker 1: It's kind of cool. It's kind of like scarcity model
Speaker 1: that it's like, oooh coming soon.
Speaker 2: Well, my other passion really is like styling looks like
Speaker 2: creating a piece, but bringing the whole thing together, hair, makeup, accessories.
Speaker 2: I know, I'm like James, I need this new bag.
Speaker 3: It just completes this.
Speaker 2: Looks like it is important for my mental must have
Speaker 2: this new Balenciaga bag. You don't understand. It elevates everything.
Speaker 1: Because I saved money on my Rsea sunglasses. You see
Speaker 1: exactly cool.
Speaker 3: See the balance in the butget.
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Speaker 1: your gut will be yaying all day. But it's really
Speaker 1: interesting that you said it took a really long time,
Speaker 1: because this is what a lot of founders struggle with,
Speaker 1: is putting their face to the brand. It's really a
Speaker 1: lot more comfortable to sit behind and let your product
Speaker 1: or your service speak for itself, which is amazing, and
Speaker 1: you want the business to be able to run without you,
Speaker 1: but making a choice to put yourself forward because that
Speaker 1: people buy into you. They do as a consumer, I
Speaker 1: buy into the person more than I do totally the brand.
Speaker 1: And if you moved inside of something wise, I go
Speaker 1: with you, not the clothes.
Speaker 2: It's the why. I mean, I watched this, I think
Speaker 2: it was a ted talk and it was like your
Speaker 2: why is so important, Like you know, you've got apple,
Speaker 2: You've got Samsung, you got you know, and everyone's buying
Speaker 2: Apple why because it's the why, it's the It's they're
Speaker 2: selling a lifestyle, they're selling you. You know, this whole
Speaker 2: package around this product. You want to be a part
Speaker 2: of it.
Speaker 4: You know.
Speaker 1: It's so true. And I think, like the Heights, you
Speaker 1: have taken the brand to buy, putting yourself as part
Speaker 1: of it and making it like you're the embodiment of it.
Speaker 1: But it also you represent your own brand so well
Speaker 1: and you wear it and run, you know, you wear
Speaker 1: it to events and stuff. That's what gives you that
Speaker 1: extra thing. That's what makes it so different. It means
Speaker 1: no one can replicate what you're doing because they can't
Speaker 1: replicate you.
Speaker 2: Well, yeah, exactly, I mean genius, right, it's.
Speaker 1: So no choice. But that whole thing about like Zachary,
Speaker 1: being your whole identity, I think that's something all of
Speaker 1: us identify with thought that a chapter of your life
Speaker 1: becomes who you are and then you don't know how
Speaker 1: to be on your person.
Speaker 2: Yeah. And that's why I totally broke down was because
Speaker 2: all my self worth was not with me. It was
Speaker 2: in this brand and that's actually not healthy. And every
Speaker 2: time I've been sort of let down. It's because I've
Speaker 2: attached my self worth to a certain situation or an
Speaker 2: outcome or something, you know what I mean, And it's
Speaker 2: like and having this expectation around it, that's how you
Speaker 2: get let down.
Speaker 1: Not sustainable.
Speaker 2: It's not sustainable.
Speaker 1: Those things will like chapters are meant to finish, they're
Speaker 1: meant to evolve, and you won't know how to rebuild yourself.
Speaker 1: So when you did sort of, I mean, one of
Speaker 1: the other quotes that I really love is that the
Speaker 1: comeback is always stronger than the setback, which it obviously
Speaker 1: has been in your I think that.
Speaker 2: I was like, it's funny because there's this duality in
Speaker 2: me where there's this part of me that's like, yes,
Speaker 2: I can do anything. If I put my mind to something,
Speaker 2: I will achieve it. And then there's the other part
Speaker 2: that's like, you suck, you're an impostor everyone's going to
Speaker 2: figure it out, and.
Speaker 3: It's like Clash of the Titans.
Speaker 1: It's so true, do you know what? I think? Almost
Speaker 1: everyone who's doing anything that's a little bit different or
Speaker 1: that does require some sort of confidence also is plagued
Speaker 1: by this side of their personality.
Speaker 2: It's like everyone's going to figure out how much you suck,
Speaker 2: and then.
Speaker 3: No one's going to want to buy your stuff or
Speaker 3: be in front of you. No one will, you know.
Speaker 1: I'm like, we know so common. It is so unbelievably common.
Speaker 1: And that's why we talk about it so much on
Speaker 1: the show because I I think it's easy to forget
Speaker 1: anyone has it because the US that we project often
Speaker 1: even the US that's plagued by anxiety and self doubt,
Speaker 1: totally the US that's feeling good that day or that minute.
Speaker 2: I want to get to the point where I can
Speaker 2: express that part of myself on my social media.
Speaker 1: I'll get there.
Speaker 2: I'm a work in progress.
Speaker 1: Even the fact that you talk about it, Yeah, that
Speaker 1: is already a huge step, because it's hard to even
Speaker 1: say that you experience those feelings. Yeah, and I.
Speaker 2: Feel like that in my experience. The more vulnerable I
Speaker 2: make myself, I guess to people outside my really tight circle,
Speaker 2: then people come for you and I'm just like, no,
Speaker 2: I'm just I can't.
Speaker 1: Yeah, it's right now. It's hard. But I also think
Speaker 1: the more you do it, and the more you set
Speaker 1: up the expectation that that's what you'll be talking about,
Speaker 1: then the louder voice has become the ones who are like,
Speaker 1: you change my life because you reminded me that I'm human.
Speaker 1: Those ones do it.
Speaker 2: You know, I started doing that. I was talking about
Speaker 2: my anxiety. I was like, you know, this is my vulnerability,
Speaker 2: but I'm like taking charge of it and I'm going
Speaker 2: to use it for good. And I remember this message
Speaker 2: from a girl who thought she was sending it to
Speaker 2: her friend. Oh my god, no, and she was like,
Speaker 2: boo freakin' whoe.
Speaker 3: No.
Speaker 1: See but that's like the smallest mi But I'm sure
Speaker 1: that's what all your brain.
Speaker 2: Well it's funny because I replied and I was like, well,
Speaker 2: actually people have responded, and I sent screenshots. I was like, look,
Speaker 2: people have responded to me saying how meaningful this is
Speaker 2: to them because I actually knew the girl really well, so.
Speaker 1: Yeah, acquaint acquaintance.
Speaker 2: And she was like, yeah, look, I guess it's just
Speaker 2: you know, you have so many positive things going on
Speaker 2: in your life. I just don't understand why you can't
Speaker 2: focus on those instead. Oh.
Speaker 1: I was like, that is so difficult. I think that's
Speaker 1: a huge combination of atol poppy syndrome. That be the
Speaker 1: idea like everything is relative.
Speaker 2: Everything is relative, and I think I think it is
Speaker 2: important to share both. I guess for me, it's working
Speaker 2: out how to share both in a way that's constructive.
Speaker 1: And that doesn't invite that kind of Yeah, getting.
Speaker 2: The introspective gal that I am, I was like, well,
Speaker 2: maybe I'm not expressing it way, maybe I could do
Speaker 2: it better. And then it was just like, oh, too hard.
Speaker 3: Okay, I'm just not do that right now.
Speaker 1: But it's so interesting that your brain thought those thoughts,
Speaker 1: like maybe I should stop this all together because of
Speaker 1: one person, when I'm sure the amount of positive messages
Speaker 1: is you got as a ratio to the one negative one.
Speaker 1: That seems funny.
Speaker 3: It's always that one, isn't it.
Speaker 1: It was probably one in hundreds. And that's the thing
Speaker 1: about self doubt and imposter syndrome is that it's speak
Speaker 1: so much louder than all your other thoughts about yourself.
Speaker 2: Yeah. I think the thing was it was like, okay,
Speaker 2: well I will focus on all the good things in
Speaker 2: my life and I'm just gonna hone in on that.
Speaker 1: Yeah. So, so how do you you know when you
Speaker 1: were starting basically from scratch and again, like now, when
Speaker 1: you say E Fiicats. Most people in Australia are like, yeah,
Speaker 1: we know the amazing, amazing label, the amazing woman. But
Speaker 1: you know, at the beginning, you hadn't used your name
Speaker 1: that often. It wasn't associated with you. Zachary was stood
Speaker 1: on its own. You were starting from beginning.
Speaker 2: Actually, my business partner said to me, we need to
Speaker 2: take buy e Fiekats off the bio and I was like, oh,
Speaker 2: and he's like, because it's an ethnic name and you
Speaker 2: will alienate our Australian customer bank eat your words. So yeah,
Speaker 2: that was my way of reclaiming my power back as well.
Speaker 2: So I was like, I love, Actually, we are going
Speaker 2: to make a brand around my ethnic name.
Speaker 1: And people are gonna eat that up. Ah. But at
Speaker 1: the beginning, when you you know, probably did have a
Speaker 1: lot of those thoughts coming back in. You know, when
Speaker 1: you launch something, you don't know that it's cool until
Speaker 1: it's until it's cool totally. But you have to do
Speaker 1: all the work you do in the meantime being like
Speaker 1: are people gonna like it? Aren't? They like? How did
Speaker 1: you get past the self doubt to actually start?
Speaker 2: Never joys? I was broke, no joys.
Speaker 1: Sometimes that's good to not have a plan be.
Speaker 2: And again one of my friends was like, why don't
Speaker 2: you just go get a job, And I was like,
Speaker 2: she's like, you don't need to be a rock star
Speaker 2: all the time.
Speaker 1: And I was like, wow, that's interesting advice.
Speaker 2: It's not about being a rock star. It's about living
Speaker 2: out my dream and my passion. And there's nothing wrong
Speaker 2: with working for someone else. Don't get me wrong, nothing
Speaker 2: at all. But for me, I'm a terrible employee.
Speaker 1: Have you been an employee? Where did you work?
Speaker 2: I actually worked a Q for years now. I was
Speaker 2: great for you.
Speaker 3: Stop that.
Speaker 1: I kin't of imagine you in retail, but retail, I.
Speaker 2: Actually worked for another boutique. Well.
Speaker 3: I did learn a lot.
Speaker 2: I won't say where. But my boss was very set
Speaker 2: in her ways, didn't like taking on a lot of
Speaker 2: I guess likes, and you know, we had some tense
Speaker 2: conversations around like just things that weren't right, and I
Speaker 2: was like, oh, I don't like them, and I need
Speaker 2: to be my own boss. No one's going to talk
Speaker 2: to me like this.
Speaker 1: But that's awesome because you also need to know yourself
Speaker 1: total that kind of structure.
Speaker 2: And I took that on as well, and I was like,
Speaker 2: I will never be a boss like that.
Speaker 1: Yes, So I've.
Speaker 2: Carried that on into my yeah, yess yes, yeah, I'll
Speaker 2: never be a boss like that. I will never ever
Speaker 2: talk to people like that. So that can handy to.
Speaker 1: And that comes back to your empathy thing as well,
Speaker 1: that I think you do approach everything that you do
Speaker 1: with a very human focused and even the way that
Speaker 1: you like. I've seen you watch people put your clothes on,
Speaker 1: including myself, and go from like you know, putting on
Speaker 1: address to just feeling confident, and how you get so satisfied.
Speaker 1: I do watching you get so excited when you know
Speaker 1: someone feels a million dollars in something you created. Yeah,
Speaker 1: like that. It shows the best feeling.
Speaker 2: It's the best. I literally live for that feeling. That's
Speaker 2: why if something is not quite right, I'm.
Speaker 1: Like, I can't do it literally. So that was twenty thirteen.
Speaker 1: Is that when Epacat's no.
Speaker 2: Zachary I started in twenty and thirteen?
Speaker 1: Oh sorry sorry? And then seventeen was the end of that. Yeah, well.
Speaker 2: Finally in twenty eighteen March and then I started up.
Speaker 2: Oh my gosh, yeah, but I had my things in yeah, yeah, okay,
Speaker 2: it broke.
Speaker 3: Down five months of nothing else. I had to clear
Speaker 3: it because I'm one of.
Speaker 2: Those if I'm going through something, I'm You're in it.
Speaker 2: I'm in it. Yeah yeah, and I feel things very deeply,
Speaker 2: which again blessing the curse. But it was just lost
Speaker 2: so many feels, so much.
Speaker 1: There's a lot of feelings in this bar. I couldn't
Speaker 1: do anything else.
Speaker 3: But the minute it was done, I was like, let's
Speaker 3: go yeah, yeah.
Speaker 1: Oh my gosh. And so how because the team now
Speaker 1: you know what's your day to day and also like
Speaker 1: what is the proudest achievement in everything since then that
Speaker 1: you've done.
Speaker 2: So if we're going to pin it down to something
Speaker 2: that I've done, it would be definitely our Priceline Insurance special.
Speaker 2: That was for those who don't know, that was the
Speaker 2: Festival of You and it was about embracing you know,
Speaker 2: different shapes, ages, ethnicities, you know, and we had the
Speaker 2: most incredible lineup of women and everyone got their own
Speaker 2: custom suit. It was just so so special because everything
Speaker 2: was you know, made for each of you and everyone
Speaker 2: was just I don't know, it was like there was
Speaker 2: an energy in the air, right, It was like.
Speaker 1: That was seeing everyone feel a million dollars.
Speaker 2: In totally feel themselves and that was that was amazing
Speaker 2: for me because that is my vision, that is what
Speaker 2: I wanted, right. So with that niche in the market
Speaker 2: that I identified was suits, suits were starting to become
Speaker 2: a really big thing overseas, and I was like, okay,
Speaker 2: good Year, you know, colored suit, It's okay cool. No
Speaker 2: one was doing it, no one was making it accessible retailers.
Speaker 2: I think we're being really conservative. And everyone was like, oh,
Speaker 2: do I make pink or do I make black? I
Speaker 2: mean some more black. I'm going to make black, you know.
Speaker 2: So it just they just went around and that's what
Speaker 2: we did. But the other I guess the proudest thing
Speaker 2: for me would be that I got myself out of that.
Speaker 1: Yeah. Yeah, it was a phoenix.
Speaker 2: It was dark. Yeah it was It was really dark,
Speaker 2: and I honestly was like, that's it.
Speaker 1: I'm done forever. Baire may work again, we'll be able
Speaker 1: to cope with this.
Speaker 3: I don't know what the hell we're going to do,
Speaker 3: but this is it.
Speaker 1: So yeah, I think you should be extremely proud, and
Speaker 1: I think you're an amazing, amazing example of the fact
Speaker 1: that you can start again, people can start again.
Speaker 2: And or just start. Yeah, for the I had nothing, really,
Speaker 2: I had nothing, you know, my social media pages were taken,
Speaker 2: so I started from literal scratch. Yeah, I had like
Speaker 2: six thousand followers. Yeah, and I started with that, And
Speaker 2: I started at a time where Instagram was already so saturated. Yeah,
Speaker 2: you know, so I'm on. You know, it's grown so
Speaker 2: much from from there, from that six thousand, So it's possible.
Speaker 2: You just got to have a really strong why yeah,
Speaker 2: a really strong why yeah, because and people just gravitate
Speaker 2: to that, you know, you become atic totally.
Speaker 1: And I just I think it's just so amazing to
Speaker 1: see that you chose not to let one like hugely
Speaker 1: dark period define the rest of your journey, like oh,
Speaker 1: I'll never go into fashion again, or I'll never you know, yeah,
Speaker 1: you've used all of those lessons for the better in
Speaker 1: this chapter and gone on to like smash it thin.
Speaker 2: Like for me, I have this process of like I'll
Speaker 2: have a complete melt on emotionally, mentally, everything, and then
Speaker 2: I'll just be like ready, right done, it's time.
Speaker 1: We're done with that. You know. I love that, And
Speaker 1: you also honor your process. Everyone has a weird process
Speaker 1: around difficult times.
Speaker 3: And I have that in small ways.
Speaker 2: Now like something will happen, I'll have a complete meltdown
Speaker 2: and I'm a mess for two weeks and James is.
Speaker 3: Like, you're stronger than this, and I'm like, I know,
Speaker 3: I am. This is my process and let me wallow.
Speaker 1: I'm exactly the same.
Speaker 2: And then I come out like see yeah, yeady, I'm
Speaker 2: done out of my way.
Speaker 4: Yeah.
Speaker 1: We had this comp of guys literally a couple of
Speaker 1: days ago. We canceled this episode because both of us
Speaker 1: were just like, come to it today, it's not my day.
Speaker 3: I just had so much anxiety.
Speaker 2: I was like I can't I can't speak.
Speaker 1: Yeah, and You're like, I'm so sorry I'm canceling. I'm like, babe,
Speaker 1: I freaking love it when people cancel. It's my favorite.
Speaker 1: I love it.
Speaker 3: I don't want to let you down, honey. I was
Speaker 3: so excited Breck today, I'm sorry. My anxiety is like.
Speaker 1: I was still in bed and I do have those days.
Speaker 2: And I think that's another important message, is like it's
Speaker 2: so okay to let yourself go through that and be
Speaker 2: kind to yourself. You know, I told you I was
Speaker 2: at home at my mum's house and she was like, no,
Speaker 2: you will not let this girl down. You will do this, and.
Speaker 3: I was like, such a lawyer, I can't.
Speaker 1: Mom Oh, I was like, of all the people, you're
Speaker 1: saying this to me. I love a cancel. I love
Speaker 1: a cancel. I just had this whole afternoon for me
Speaker 1: to be a ball and you know, in the fetal
Speaker 1: position as a mess. It was great.
Speaker 2: And that's what because I had this tough you know,
Speaker 2: Mum was always like, yeah, are you really that sick?
Speaker 2: Though you know that sick?
Speaker 3: You know what I mean?
Speaker 1: Love that.
Speaker 3: So it's also learning like.
Speaker 2: No, no, today, I'm prioritizing my mental health. I actually
Speaker 2: can't do this. So I really really can't. And you know,
Speaker 2: we reschedule.
Speaker 1: Life easy, absolutely, and then you're happier with the final product.
Speaker 2: Totally because it wouldn't have been like this, Yeah I'm
Speaker 2: on today.
Speaker 1: So if you had to say, like pick one huge
Speaker 1: goal or a achievement, like assuming you could make anything happen,
Speaker 1: you could dress anybody for any event, or create anything
Speaker 1: for anything with every cats or base, what would it
Speaker 1: be assuming that I'm going to have you back on
Speaker 1: in like five years and you're going to be like
Speaker 1: tick I did it. Oh, are you a big goals
Speaker 1: that are like that? Are you more like no? I today?
Speaker 2: See, I think the thing is it's not so much
Speaker 2: dressing people because I did do that early days, and
Speaker 2: it's as easy as just hiring the right pr in
Speaker 2: America that has the right connections. So I just don't
Speaker 2: view that as a goal anymore because I know that
Speaker 2: will come for us. It's like, okay, until we're ready
Speaker 2: to have you know, for efy Cats where majority locally produced,
Speaker 2: the suits made overseas, so we got to get our
Speaker 2: ducks in a row be for scale. We go into
Speaker 2: that and start seeding out product to you know, like
Speaker 2: we had Kylie Jenner wear our stuff back in all
Speaker 2: that that's achievable. It's just having the back end ready
Speaker 2: to go to support it, because I don't want to
Speaker 2: have that same mistake. What I make with Efiicats is
Speaker 2: actually it's not the easiest product to produce with the stretch,
Speaker 2: And now that we're heading back into overseas territory, I'm
Speaker 2: actually loving nurturing the process and not going insanely quick
Speaker 2: that it's overwhelming, do you know.
Speaker 1: What I mean? Yes, Oh my gosh. We try and
Speaker 1: go way too fast.
Speaker 2: But everything yeah, right, I have these goals for both businesses.
Speaker 2: I know where I sort of where I want them
Speaker 2: to be. They're nowhere near where I want them to.
Speaker 3: Be, but doing great, but they're nowhere near.
Speaker 2: But it's giving me that mental challenge to push myself.
Speaker 2: You know. It's like financial targets or you know, do
Speaker 2: I want to be stocked here, or like you know
Speaker 2: what I mean. It's hitting a percentage of sales in
Speaker 2: the US and it's like yes, like we're starting to
Speaker 2: dominate you stuff like that.
Speaker 1: Yeah.
Speaker 2: That which is funny because when I had Zachary, it
Speaker 2: was all about like I want this and this and
Speaker 2: this person and that's going to be the mark of
Speaker 2: my success. And I just don't see it that way anymore.
Speaker 2: It's like it's dollars in the bank now, yeah, you
Speaker 2: know which is the rest will come and I don't
Speaker 2: care because I've done it before, I do it again.
Speaker 1: It's so interesting how much your relationship to success and
Speaker 1: how you define that changes over time. Completely so interesting.
Speaker 2: Because I think when you go from having money yeah
Speaker 2: to having none, Yeah, you're like, oh god, having money
Speaker 2: was good, yeah, and say it's safety and right, you know,
Speaker 2: and it's like I took that for granted. I was like, yeah,
Speaker 2: we're making all this cash for whatever, you know I
Speaker 2: want Kylie Jenner. Yeah, And it's like, no, no, you
Speaker 2: need to because they're sustainable retailers that are struggling so
Speaker 2: much and you you don't realize how important it is
Speaker 2: to be thriving financially. I know that sounds silly, but like, no,
Speaker 2: it's a basic of bus round. I just didn't it
Speaker 2: was a given because it was like handed, no handed
Speaker 2: to me and I worked for it. But because the
Speaker 2: brand there was such a niche and that people took
Speaker 2: to it so quickly, I just took that for granted.
Speaker 1: Yeah.
Speaker 2: So now it's yeah, yeah, and that's mine.
Speaker 1: That is so important. There's one part of business that's
Speaker 1: ideas creativity, but like the backbones of the business also
Speaker 1: need to totally stand up. But I think the other
Speaker 1: thing with the whole metrics of success is also the
Speaker 1: idea of measuring your life not only by success and
Speaker 1: not only by it by work. The other thing, which
Speaker 1: for a perfectionist like yourself, who loves your work and
Speaker 1: is so incredibly good at it and it is such
Speaker 1: a big part of your identity. I can imagine it's
Speaker 1: very difficult to have any kind of boundaries and time
Speaker 1: for what we call on the show play to ya,
Speaker 1: which is everything that's just for uoy. Yeah exactly. But
Speaker 1: I know you are now engaged to your beautiful freance.
Speaker 1: Are you going to make your own dress? Is that
Speaker 1: our wedding plans kind of in the ploty?
Speaker 2: You know, I don't make wedding dresses. That it's a
Speaker 2: completely different process. I know it's clothes, but it is
Speaker 2: you know, couture is like.
Speaker 1: A whole nother board art.
Speaker 2: It's a completely different process. And that's just not what
Speaker 2: I'm training in.
Speaker 1: Yeah, you wouldn't want to.
Speaker 2: Know, and nor would I ever want to delve into that.
Speaker 2: It's also not what I'm personally passionate about. But I
Speaker 2: appreciate that process so much, and I think if I
Speaker 2: tried to make my wedding dress, I would be doing
Speaker 2: a disservice to that art form because it would be
Speaker 2: like me trying to do, you know, something that I've
Speaker 2: never studied. I don't know it at all. It's completely
Speaker 2: different process. And obviously we'll do our bridesmaid's stresses and
Speaker 2: I'm kind of getting ideas. But yeah, my wedding dress.
Speaker 1: How's the flightning coming along?
Speaker 2: It's not it's not coming Okay, when what is the
Speaker 2: furthest date we can book this for? Yeah, so we
Speaker 2: have booked for November next year.
Speaker 1: Oh my gosh, so you have looked.
Speaker 3: Yeah, eleven eleven was like eleven eleven hour. I was like,
Speaker 3: I'll take it.
Speaker 1: It's need I need that number.
Speaker 2: Eleven eleven.
Speaker 1: Oh that's so beautiful. How exciting. Yeah, And so in
Speaker 1: your you know, incredibly busy day to day life, what
Speaker 1: do you guys do just for fun? Is there anything
Speaker 1: that you do that's like not productive or achieving that's
Speaker 1: just for joy.
Speaker 2: So James and I both have such intense, like busy jobs.
Speaker 2: Our favorite thing is like nothing.
Speaker 1: Nothing, that's my favorite thing. That's my favorite activity, my
Speaker 1: favorite plati nothing.
Speaker 2: We have just baught a house. So we've recently hold
Speaker 2: the branding. Yeah, no, we're not. We're not even doing that.
Speaker 2: Like plans and permits. How don think we've submitted them.
Speaker 2: We're going to really soon and then we're going to start.
Speaker 2: But we're just so enjoying, like we have this process.
Speaker 2: We will get up in the morning, make breakfast, we'll
Speaker 2: tie up the house in theresense we're still doing something,
Speaker 2: but you're pottering, you're just pondering. We go to our
Speaker 2: organic grosser, buy our veggies, go to a butcher, get
Speaker 2: our mick, do all of that, and we have this
Speaker 2: like little nook in the couch right now, we're watching
Speaker 2: Stranger Things and we just like nestle in with our
Speaker 2: heater that's right next to It's the best blanket.
Speaker 1: It's the simple thing.
Speaker 2: My gods. Yeah, and that's it.
Speaker 1: I love that.
Speaker 2: I love doing that. I love doing nothing. I think
Speaker 2: we went through this period of like events, this, that
Speaker 2: and everything like so and now winter that tends to
Speaker 2: really slow down, which.
Speaker 1: Is great, great for the like extraverted introverts.
Speaker 3: Yes, but I'm like.
Speaker 2: Once i'm mentally, you know, give myself up, you know
Speaker 2: for something. I'm like, okay, winter, Yeah, I'm so ready
Speaker 2: for nothing. Over the next couple of months.
Speaker 1: We call it hiber eating on the.
Speaker 2: That's what we're doing.
Speaker 1: You've got to get your yay back somehow. And if
Speaker 1: you do have really intense jobs, then the playtime needs
Speaker 1: to be like chill as fine.
Speaker 2: My friends will try to make claims like should we
Speaker 2: do brunch on Sunday and like that's James Day. That's
Speaker 2: so good.
Speaker 1: Oh my god, I love that so much. We're the same.
Speaker 1: We have like weekends are like like if we have something,
Speaker 1: it has to be Saturday because Sunday is like there
Speaker 1: no a point at all.
Speaker 2: Because James will be like you make plans on James
Speaker 2: on James.
Speaker 5: I love it.
Speaker 3: It's just I just wouldn't do it, but we dare.
Speaker 1: But you have to have a day like that. We're
Speaker 1: allocated for for like just nothing. Yeah. I love that
Speaker 1: and I love that. Do you get guilty?
Speaker 2: No? If I do nothing on a Saturday, I'm like
Speaker 2: you taking it really fast and start like but Sunday's fine, Yeah,
Speaker 2: but Sunday's fine.
Speaker 1: Yeah, I'm the same. It's really weird. What's that? What's
Speaker 1: that about?
Speaker 2: I don't know. It's like my mind's like Sunday is
Speaker 2: our day of rest. Yeah, I ress rest.
Speaker 1: Yes of the faith literally okay. Second last question. Three
Speaker 1: interesting things about you that don't normally come up in conversation,
Speaker 1: like middle names, weird habit.
Speaker 3: I have the worst middle name.
Speaker 2: This is really funny. Actually, so I do have middle name.
Speaker 3: It's hideous.
Speaker 2: Thanks Mom for following me.
Speaker 1: Where is it Voldemort?
Speaker 2: Well, we have recently named so when I'm in a
Speaker 2: really fowl moved that part of me has a name,
Speaker 2: a persona.
Speaker 1: Is it your middle name? Is that the persona? Stop it?
Speaker 1: What's her name?
Speaker 2: Patrice?
Speaker 1: Oh? I was gonna say Patricia was so James would
Speaker 1: be like, can Patrice.
Speaker 2: So?
Speaker 1: And she knows little and she's always with me? Her
Speaker 1: drunk persona is Patricia because Patricia is just an asshole.
Speaker 1: Patrice is the same. Oh my god, Betic would not
Speaker 1: have picked that. It's so funny.
Speaker 2: Like James and I had, we'd had a really big
Speaker 2: fight one day and I was completely in the wrong.
Speaker 3: Once come out of my rage blackout.
Speaker 2: He'd fallen asleep on the couch and I walked past
Speaker 2: him and I looked at him and I was like,
Speaker 2: I really should have gone from a hugging and apologize.
Speaker 2: And Patrice was like, we've taken this so far. We
Speaker 2: need to get all the way. Just come to us.
Speaker 3: He will come to us.
Speaker 1: Actually, Patrice was a real bitch when you got engaged,
Speaker 1: wasn't she?
Speaker 3: Buttrece was she on out of my town.
Speaker 2: She was like, you want to marry me?
Speaker 1: That story like, I was a bit.
Speaker 2: I don't want people to think I'm horrible, but Trees
Speaker 2: is horrible, Patrece is horrible. It's not me.
Speaker 1: I love for Teres. I love that she's just you know,
Speaker 1: she sits there, just kind of in and out.
Speaker 2: Okay. So our housemate at the time was like, she's
Speaker 2: she was working at Vogue and she was like, oh,
Speaker 2: we've got an industry event and because it was around
Speaker 2: I think Sydney wasn't allowed to come to US borders. Yeah.
Speaker 2: She was like, because of the recent border closure, there
Speaker 2: are a lot of empty seats, so it's not really
Speaker 2: because I was like, oh, well, who would be there,
Speaker 2: and she was like, no, no, no, it's not like that.
Speaker 2: It's you know, kind of more of a you know,
Speaker 2: in the office.
Speaker 1: Kind of corporate property, corporati that's the word, yeah, corporate in.
Speaker 2: The office thing, and so you wouldn't really know anyone,
Speaker 2: but we need to feel seats, and I, oh, you
Speaker 2: were a seat filler in Vibes. I was like, okay.
Speaker 2: She was like could you because wow.
Speaker 1: So you were already shitty.
Speaker 3: I was like, look, it's Vogue.
Speaker 1: So I was like, hey, there's worse places to be,
Speaker 1: right absolutely, especially after you used to chop up your
Speaker 1: Vogue magazines exactly right.
Speaker 5: I am not coming to the just coming out at
Speaker 5: the center, the center, yeah, the center center of all
Speaker 5: my So naturally I was like, okay, well I must
Speaker 5: get hair and makeup done then, of.
Speaker 2: Course, and my friend had contacted me, and it would
Speaker 2: all make sense now because I said to James, if
Speaker 2: you ever posted me, to make sure I get my
Speaker 2: nails done.
Speaker 1: So someone organized for the nails to be done.
Speaker 2: And make sure there's content. So everything makes sense now, right,
Speaker 2: So my friend contacted me and she was like, yeah,
Speaker 2: I need to get them done early though, so we'd
Speaker 2: have to do it early. And then it just happened
Speaker 2: to work out with my hair and makeup and everything
Speaker 2: for this What a coincident. And then James was like, oh,
Speaker 2: told me that his friend, who he's best friend, who
Speaker 2: I hadn't met, was in town, was meant to be
Speaker 2: in town for us to all go to the NGV.
Speaker 2: And then he was like, oh, so Lee's not he
Speaker 2: couldn't make it, but we'll still go. And I was like, oh, great,
Speaker 2: Lee's not here, let's not go.
Speaker 1: Oh no, And only because.
Speaker 2: I was getting my makeup done, and I didn't want
Speaker 2: to wear a mask.
Speaker 1: And you had the event, yep, yep.
Speaker 2: Had the event. I was like, I need to look
Speaker 2: at Maculum.
Speaker 1: Going to this folk this fa that doesn't exist.
Speaker 2: So so he was like, noahll I paid for the
Speaker 2: tickets and I was like, oh, go on, James, how
Speaker 2: much were they? Like forty bucks for the I'll pay
Speaker 2: you for them.
Speaker 1: My makeup so much more express or.
Speaker 3: Yes, so shitty.
Speaker 2: I didn't want to be there only for that reason.
Speaker 1: So I was like what my mask out?
Speaker 2: Had I my contour? Yeah?
Speaker 1: Everything?
Speaker 2: Yeah, I know, baby, and my nose contourur Like no, you.
Speaker 1: Know, I mean does he not understand? Can you not
Speaker 1: propose in some other way?
Speaker 2: Yeah? But we met at the n GV. So that's
Speaker 2: where the poor guy wanted to propose.
Speaker 1: Oh my god, I am an asked you are and
Speaker 1: aren't you pre.
Speaker 2: That day?
Speaker 1: Yeah?
Speaker 2: Not me, it was so I was like stumping around
Speaker 2: and and then he's like, we'll get a glass water.
Speaker 2: You can just lust water and just take constant zips
Speaker 2: so you don't have to have that. So we get
Speaker 2: the water and then we go to the exhibition and
Speaker 2: they're like no water and here and I.
Speaker 1: Was like, oh my god, so mad.
Speaker 2: And then we're you know, walking through the exhibition. I'm
Speaker 2: holding the mask and you know, security is and I'm
Speaker 2: just like, oh, like.
Speaker 3: Pressure now, I just don't want to make my make up.
Speaker 3: For God's sakes, I don't have COVID right now.
Speaker 1: See you're being really pleasant, really pleasant.
Speaker 2: It was. Yeah, So we like zipped through it because
Speaker 2: I was like, I don't care about that.
Speaker 3: I just want you to be happy and oh happy.
Speaker 3: I just don't want to be here. Please just go, please,
Speaker 3: I just want to go.
Speaker 2: I'll be happy as soon as we leave.
Speaker 1: And he's like, fuck, this is really not going how
Speaker 1: it would go.
Speaker 2: And everything was on a time schedule. Yeah, of course, right,
Speaker 2: so he's trying to store me it and I was
Speaker 2: just like not having a bar.
Speaker 1: Oh my god, he's strolling you because the atrographer.
Speaker 2: Was setting up. So Eugene, who we work with, was
Speaker 2: setting up.
Speaker 1: Poor huge probably getting texts like hurry on literally.
Speaker 2: Right, and I in my mind Patrice was like, push
Speaker 2: this so far today? Why has he not told us
Speaker 2: to fuck off?
Speaker 1: Why have we not divorced before?
Speaker 2: We should putting up with you? Because usually he would
Speaker 2: be like you know what.
Speaker 1: Oh, because he was like, we need to smooth this
Speaker 1: so far.
Speaker 2: Yeah, yeah, we couldn't yell at me before her. Why
Speaker 2: is he taking all this? I don't know. But then
Speaker 2: we get to the end of the exhibition so far
Speaker 2: and he was like, why don't we just walk back through?
Speaker 3: And I was like, no, right there, why would we Why.
Speaker 1: Would we walk back through?
Speaker 2: Are you trying to kill me?
Speaker 1: If I not been clear enough?
Speaker 2: Jane's think it's better. So we exit the exhibition. We're
Speaker 2: back into the main sort of.
Speaker 1: The water wall fountain get near there, right and James
Speaker 1: was like, oh, look there's Eugene and I love Eugene.
Speaker 2: But I was like, I just want.
Speaker 3: To get go away. Can we talk outside? Can you
Speaker 3: come with us?
Speaker 1: Walk and talk walking talk talk walking?
Speaker 2: So I was like I don't know, and he was like, oh,
Speaker 2: you know, just working for MGV and it's a Sunday
Speaker 2: but not a bad gig. And I was like, no,
Speaker 2: that's great, Like yeah, pretty much. And then James like
Speaker 2: I might take a picture of us, and I was like,
Speaker 2: I was like, James is here to work, not take
Speaker 2: photos of me today.
Speaker 1: That's not I think I work And was.
Speaker 3: Like good no, don't mind.
Speaker 2: And James like, why don't you stand over there the
Speaker 2: spot we met? Oh my, And I was like.
Speaker 1: It's so cute and you were being so.
Speaker 2: James overheadlining.
Speaker 1: Because and I was like, we're not doing a photo there.
Speaker 2: I feel good today. I want to continue feeling good
Speaker 2: and that's not going to make me.
Speaker 1: I know my lighting, I know my angles.
Speaker 2: I'm like no. And he was like, but you want
Speaker 2: a photo, right, And I was like outside, that's.
Speaker 1: Right front front line, yeah, yep, yep, the overthing.
Speaker 2: The overthing, yeah, whatever that's called.
Speaker 1: So he didn't bloody get to do it on the
Speaker 1: spot where you met, because you are a bitch. You
Speaker 1: ruined everything. That's one of my favorite stories.
Speaker 2: Ever thing, and you know, obviously presented it really nice.
Speaker 2: It was really nice.
Speaker 4: Yeah.
Speaker 2: And they were all facts. I just left them out.
Speaker 1: Yes, So he did it outside so while you were
Speaker 1: getting a photo, it's even better. Stop. Oh this is
Speaker 1: oh there's more yep. I remember now.
Speaker 2: So James is this thing where I'm like freaking out
Speaker 2: and he'll be like you will hold my arms and
Speaker 2: he'll be like, I love you just you.
Speaker 1: Know, yep, yep. You are not the center of everything.
Speaker 2: Yeah, newsflash, and I'm like what yep. So he's doing
Speaker 2: that and he's like, if I love you, and I
Speaker 2: was like, I know, but you jeans are right. I'm
Speaker 2: trying to like smile and not let it on the
Speaker 2: way like having a fight, having a fight, but you know,
Speaker 2: I'm being a nightmare, and like I just didn't want
Speaker 2: to get into it all. Like I was like, we
Speaker 2: can talk about this later. Eu. Jeane's right there and
Speaker 2: he's like if I love you, and I was like,
Speaker 2: I know, and I love you and I love you
Speaker 2: not right now.
Speaker 1: And he was trying to start the speech this poor man.
Speaker 1: I'm surprised he went through with it, Babe, I'm surprised.
Speaker 1: And all your friends were waiting at the rest of yes.
Speaker 3: So he's just pulled out the ring and I've gone.
Speaker 2: I'm a seaword.
Speaker 1: Oh you ve a sem Patricia was a savarm And
Speaker 1: he was like, yeah, is that a years? Oh my god,
Speaker 1: that was your side. You are all time, what a legend.
Speaker 1: And I was like of course.
Speaker 3: And then I was like I couldn't even cry because
Speaker 3: I was just like.
Speaker 1: I've been so mean.
Speaker 3: Also, I just couldn't even register, like it's.
Speaker 1: The best story. Expecting it it's the best story.
Speaker 2: I knew it would sort of come, but I just
Speaker 2: didn't think then, oh my god, it's my story. And
Speaker 2: then I cried like twenty minutes later when everything like
Speaker 2: the Penny Drop was like, oh.
Speaker 1: My gosh and so beautiful.
Speaker 2: It was you know what it was?
Speaker 1: It was us? Yeah, like at least it was us.
Speaker 1: At least it was accurate us. And for trees, you know,
Speaker 1: you're a beautiful thropple. Congratulations to the Oh my god,
Speaker 1: that's one of my favorite stories.
Speaker 2: Ever. If that's not relatable, I don't know what I
Speaker 2: should have been the starter.
Speaker 1: Apparently I was talking to.
Speaker 2: Some people and they were like, the worse the proposal,
Speaker 2: the better the marriage. And this is coming from women
Speaker 2: who have been married like fifteen twenty years.
Speaker 1: I'm like, good, wicked, We're gone all the way, all
Speaker 1: the way, all the way, gal amazing. Very last question
Speaker 1: for you, what is your favorite quote? Oh? Oh, I
Speaker 1: know it's hard. So many saved in my I know
Speaker 1: it's a hard one. I always like struggle with this one,
Speaker 1: so I ask everyone else so I don't have to
Speaker 1: get anouncer because it's easier this too. Shell pass that's
Speaker 1: a good one.
Speaker 2: That's what immediately came to my mind. But it always does.
Speaker 2: And now every time something bad is happening, I'm like
Speaker 2: this too, shell Pass. You say it always it always does. Yeah,
Speaker 2: it's always going to figure itself out somehow. So just
Speaker 2: calm your ship, yeah, and just deal with it. Good
Speaker 2: ones at the end of the world. So the end
Speaker 2: of the world's going to pass.
Speaker 1: Everyone needs just that little audio byte on repeat, just
Speaker 1: Effie like, no, it's gonna just get you ship together.
Speaker 4: Shell Pass mind you you know what immediately came to
Speaker 4: my head. I don't know why, but ben Cousin's tattoo.
Speaker 1: Yeah, is that the stomach on? Oh yeah, something like
Speaker 1: kind of profounding, not profound.
Speaker 2: And then my brain was like, nah, that one.
Speaker 1: Your favorite code is ben Cousins.
Speaker 3: Again.
Speaker 1: If that's not.
Speaker 3: Relatable, I don't know what I know what is?
Speaker 2: My love?
Speaker 1: Thank you so much for joining. This was absolutely wonderful.
Speaker 1: You're one of my favorite people in the business and
Speaker 1: so grateful to have had you on.
Speaker 2: Thank you for having.
Speaker 1: Me my gosh, I learned so much I didn't know
Speaker 1: about e Fie in this chat. I hope you guys
Speaker 1: enjoyed as much as I did. I adore how she
Speaker 1: holds her own in some of the most trailblazing outfits
Speaker 1: on huge national stages, but can be open and vulnerable
Speaker 1: about many challenges internally to get there. She's one of
Speaker 1: my very favorite people in the industry, and I'm so
Speaker 1: glad we had her here today. Don't know why it
Speaker 1: took me so long. Please, as always, shower her with
Speaker 1: love and gratitude from the neighborhood and check out her
Speaker 1: work as always. Take a screenshot do it right now
Speaker 1: of the episode and share it, tagging at evycats so
Speaker 1: we can keep growing the neighborhood, or check out at
Speaker 1: base brand to shop up a storm again. Links are
Speaker 1: in the show notes. In the meantime, I hope you
Speaker 1: are all having a wonderful week and as seizing your yay.
Speaker 1: I'm so glad you've all been enjoying the SIK mini
Speaker 1: series so far and learning how to take advance to
Speaker 1: job the great Job Boom. We have one more episode
Speaker 1: to come in that mini series with a couple of
Speaker 1: normal Is there anything normal normal episodes in between, and
Speaker 1: that is coming up soon. I hope you guys are
Speaker 1: having an amazing week.