WEBVTT - The Apps That Will Maximise Your Wardrobe 0:00:11.405 --> 0:00:14.244 Whoever said orange is the new pink was seriously disturbed. 0:00:14.324 --> 0:00:18.444 Laurels for spring. Groundbreaking. Oh my God, you have to 0:00:18.444 --> 0:00:20.125 do it. You live for fashion. 0:00:21.425 --> 0:00:24.234 Hello and welcome to Nothing to wear, the podcast that 0:00:24.234 --> 0:00:27.404 solves fashion problems and levels up your wardrobe. Each week, 0:00:27.474 --> 0:00:29.435 I sit down with an expert who helps us work 0:00:29.435 --> 0:00:31.154 out how to get more out of the clothes we 0:00:31.154 --> 0:00:34.115 already own and tells us what is and isn't worth 0:00:34.115 --> 0:00:38.494 adding to our wardrobe. This week is exactly that. I 0:00:38.494 --> 0:00:42.074 am joined by Jamie Lee. She is a Sydney-based stylist, 0:00:42.234 --> 0:00:44.554 one of my favorite channels to follow on Instagram. 0:00:45.135 --> 0:00:47.775 She's the exact opposite of me. She is a data nerd, 0:00:47.815 --> 0:00:50.455 and for over a decade, she has been logging every 0:00:50.455 --> 0:00:53.534 single item she buys or owns, and when she wears it. 0:00:53.574 --> 0:00:56.495 And from there, she's got this amazing visual library of 0:00:56.495 --> 0:00:59.734 all her clothes, including everything she wears the most, stuff 0:00:59.734 --> 0:01:01.964 she doesn't really wear, so then she can sell it, 0:01:02.214 --> 0:01:05.284 and everything in between. So, let's chat to Jamie about 0:01:05.284 --> 0:01:07.815 how she keeps this data and why she does it 0:01:07.815 --> 0:01:09.955 and why I am about to try and do the same. 0:01:10.295 --> 0:01:13.895 Jamie Lee, my Instagram friend, welcome to Nothing to wear. 0:01:14.605 --> 0:01:17.605 Before we get into the topic, which I've been begging 0:01:17.605 --> 0:01:20.845 you to come on because it's fascinating, there's two questions 0:01:20.845 --> 0:01:22.764 I ask everyone their first time on the show. So 0:01:22.764 --> 0:01:25.245 the first one is, can you describe your style in 0:01:25.245 --> 0:01:27.245 3 words? Yeah, so I actually was having a bit 0:01:27.245 --> 0:01:29.965 of a think about this and I would say feminine, 0:01:30.084 --> 0:01:32.764 polished and undone. There's always kind of a layer of 0:01:32.764 --> 0:01:35.845 each of those and most of my outfits, all of them. Yes, 0:01:36.065 --> 0:01:39.364 because um when you say feminine, I'm like, no, but 0:01:39.364 --> 0:01:41.915 when you add them all together, it's an equation. Yeah. 0:01:42.535 --> 0:01:45.254 Undone, but the coolest like chic undone. I look at 0:01:45.254 --> 0:01:47.855 you and I'm like on Instagram and I'm like, I'm 0:01:47.855 --> 0:01:51.444 in my disgusting Kmart tracksuit pants that are my favorites, 0:01:51.565 --> 0:01:53.895 but I know Instagram's not everything. I love those three 0:01:53.895 --> 0:01:56.535 words together and Instagram versus real life, yeah, and I 0:01:56.535 --> 0:01:58.904 love that those three words, like you need all three 0:01:58.904 --> 0:02:02.575 to create the picture. OK. Lots of people wear a 0:02:02.575 --> 0:02:05.364 really small amount or a smaller amount of their wardrobe 0:02:05.775 --> 0:02:09.135 more than the rest. So the 9010 rule or some 0:02:09.135 --> 0:02:10.775 people say 80/20, but 0:02:11.205 --> 0:02:13.974 The smaller amount that they wear the most, and I 0:02:13.974 --> 0:02:16.325 guess this is kind of what this whole topic is about. 0:02:16.455 --> 0:02:17.814 So we don't want to give too much away, but 0:02:17.814 --> 0:02:20.215 what's in your most reached for? OK, so I was 0:02:20.215 --> 0:02:21.534 having a look at what I wear all the time 0:02:21.534 --> 0:02:25.375 because I'm a data nerd and I would say tailored trousers, 0:02:25.454 --> 0:02:27.454 because they had that nice polish, a really good pair 0:02:27.454 --> 0:02:30.894 of jeans, some sort of a shoe that's comfortable but 0:02:30.894 --> 0:02:34.844 also has a bit of a lifted refined feel or quirky. 0:02:34.935 --> 0:02:35.765 You have cool like 0:02:35.920 --> 0:02:40.319 Quirky but like still classic quirky like the Tory Burcher 0:02:40.319 --> 0:02:44.560 heels and like the boots you're wearing like sculptural heels 0:02:44.560 --> 0:02:47.519 a little bit different. OK, so that's what you reach 0:02:47.519 --> 0:02:50.239 for most. Yeah, I mean kind of those essentials most 0:02:50.239 --> 0:02:52.120 people tend to have in their wardrobes, but I would 0:02:52.120 --> 0:02:54.709 just say versions that feel more like myself rather than 0:02:54.709 --> 0:02:57.760 what you might find on a capsule wardrobe template. Yes, yes, 0:02:57.840 --> 0:02:59.280 that's a very good point. I feel like we're all 0:02:59.280 --> 0:03:00.280 over that capsule wardrobe. 0:03:00.974 --> 0:03:03.415 OK, the topic. I don't know if you told me 0:03:03.415 --> 0:03:05.084 in real life because we often see each other at events, 0:03:05.204 --> 0:03:07.885 or I saw it on Instagram or both, but you, 0:03:08.364 --> 0:03:10.885 as you said, are a data nerd. Oh, I'd love 0:03:10.885 --> 0:03:14.204 to be like you. Everything's a vibes for me, just vibes. 0:03:14.325 --> 0:03:16.894 You use your phone to keep track of what items 0:03:16.894 --> 0:03:19.844 you're actually wearing and how much. So talk us through that. 0:03:19.965 --> 0:03:22.364 What is the app? How does it work? So I've 0:03:22.364 --> 0:03:24.364 actually been tracking what I wear since I was in 0:03:24.364 --> 0:03:26.844 my early 20s. So I'm talking over a decade at 0:03:26.844 --> 0:03:27.885 this point. I used to do. 0:03:27.989 --> 0:03:30.379 Merely using a spreadsheet on Excel or just a piece 0:03:30.379 --> 0:03:33.420 of paper at one point. Um, and so now I've 0:03:33.420 --> 0:03:35.019 kind of progressed onto an app which makes it a 0:03:35.019 --> 0:03:38.579 lot easier. So I use one called index and I 0:03:38.579 --> 0:03:41.540 like it because of the functionality. I'm kind of an aesthete, 0:03:41.579 --> 0:03:43.780 so things have to look a particular way for me 0:03:43.780 --> 0:03:45.819 to want to use it. I can imagine your Excel 0:03:45.819 --> 0:03:47.739 spreadsheets were beautifully color coded and 0:03:48.135 --> 0:03:51.045 Oh, not quite. Just just sells all matched up. Mine 0:03:51.045 --> 0:03:53.194 looked like a kid went in and mucked up a puzzle. 0:03:53.525 --> 0:03:56.644 So how does the app work? Do you buy something 0:03:56.644 --> 0:03:58.765 new or you've added everything you own and then every 0:03:58.765 --> 0:04:01.084 time you wear it, you add like a tally? Yeah, 0:04:01.245 --> 0:04:03.424 so there's a real manual process to where you have 0:04:03.424 --> 0:04:06.045 to kind of go in, upload every single item one 0:04:06.045 --> 0:04:07.754 by one. So you put in the brand name, you 0:04:07.754 --> 0:04:07.985 put 0:04:08.030 --> 0:04:11.019 The size, color, all that kind of information, and then 0:04:11.019 --> 0:04:13.090 you can add in the price when you bought it, 0:04:13.239 --> 0:04:15.579 if it was pre-owned or if it was. That's what 0:04:15.579 --> 0:04:17.620 I was gonna say because I love thrifting, can I 0:04:17.620 --> 0:04:20.969 just do like Levi's denim shirt? Like you don't have 0:04:20.969 --> 0:04:22.939 to know all the info. No, you don't even have 0:04:22.939 --> 0:04:25.299 to write in the actual name of the product. Yeah, 0:04:25.420 --> 0:04:27.499 so you put in just a brand name, um, and 0:04:27.499 --> 0:04:27.890 then 0:04:28.075 --> 0:04:31.754 You kind of track whether it's kind of spring, summer, winter, autumn, um, 0:04:31.805 --> 0:04:33.694 and you also categorize it by the type of item 0:04:33.694 --> 0:04:36.194 it is. And then that way when you are looking, 0:04:36.305 --> 0:04:38.955 because you can actually view your entire wardrobe, is it 0:04:38.955 --> 0:04:41.585 images or can you? I'll have to show you, but yeah, 0:04:41.654 --> 0:04:45.194 you can see your entire your entire wardrobe at a glance, 0:04:45.295 --> 0:04:47.774 which is really handy when you're shopping, but yeah, that 0:04:47.774 --> 0:04:49.774 manual process and then every day you just kind of 0:04:49.774 --> 0:04:52.455 go in and you can log your outfit. So you 0:04:52.455 --> 0:04:53.694 can make outfits up. 0:04:53.926 --> 0:04:55.646 That you can refer back to later when you've got 0:04:55.646 --> 0:04:57.366 some free time on the couch and you just watch 0:04:57.366 --> 0:05:00.606 like that thing, remember in Clueless if anyone's of that 0:05:00.606 --> 0:05:02.627 era where she sat down and use that machine, it 0:05:02.627 --> 0:05:05.336 kind of like, yeah, there are apps that do that. I, 0:05:05.926 --> 0:05:09.127 but other ones do. Oh my gosh, I thought using 0:05:09.127 --> 0:05:11.796 notes on my phone was cool. OK, so you mentioned 0:05:11.796 --> 0:05:14.486 that it's also visual. So where does the image come from? 0:05:14.567 --> 0:05:17.486 Does it pull it from the internet or do you 0:05:17.486 --> 0:05:19.437 take the photos? You manually need to 0:05:19.489 --> 0:05:21.218 Upload the photos, so you can either take a photo 0:05:21.218 --> 0:05:24.429 of the product itself, um, in your home, and they 0:05:24.429 --> 0:05:25.999 do give you kind of guidelines on how to get 0:05:25.999 --> 0:05:28.679 the best photo or you can pull a product image 0:05:28.679 --> 0:05:30.918 from the brand website. Right. So if it's new, that's 0:05:30.918 --> 0:05:32.438 a good way to log it. So if I've got 0:05:32.438 --> 0:05:35.038 vintage or old stuff, I can take my own photo. Yes, 0:05:35.109 --> 0:05:37.589 but you can also find similar or a really good 0:05:37.589 --> 0:05:39.758 hack is to use chat GPT to create the image 0:05:39.758 --> 0:05:43.399 for you. How you describe the item or you take 0:05:43.399 --> 0:05:45.149 a photo and you upload it and then you 0:05:45.210 --> 0:05:47.750 Tell them to create a flat lay image of said 0:05:47.750 --> 0:05:49.951 item on a white background. Oh my gosh, you work 0:05:49.951 --> 0:05:52.740 in the future. I've taken some photos for Depop and it's, 0:05:52.830 --> 0:05:54.231 I guess it's kind of similar, but it's like, you know, 0:05:54.310 --> 0:05:58.300 good lighting, white background, steamed or blah, blah blah. OK, 0:05:58.430 --> 0:05:59.391 because I just had a look at the app on 0:05:59.391 --> 0:06:01.490 your phone and it's so pretty, so now I want it. 0:06:01.791 --> 0:06:04.791 So you get dressed, you've decided, OK, this is my 0:06:04.791 --> 0:06:06.631 outfit for the day. Do you go in then or 0:06:06.631 --> 0:06:08.470 do you do it at night when you're usually at 0:06:08.470 --> 0:06:10.830 night when I'm waiting for my daughter to fall asleep. 0:06:11.270 --> 0:06:12.111 What if you forget? 0:06:12.684 --> 0:06:15.244 Uh, I go back and I, I often I take 0:06:15.244 --> 0:06:16.925 photos of what I'm wearing, so I have kind of 0:06:16.925 --> 0:06:20.124 a reference or I usually have to kind of dig 0:06:20.124 --> 0:06:22.964 deep into the depths of my memory to recall what 0:06:22.964 --> 0:06:25.915 I was wearing sometimes or I'll ask my husband. Yes, 0:06:26.165 --> 0:06:27.724 like what was I wear? Did we go to dinner? 0:06:27.805 --> 0:06:29.964 What was I wearing? So tell me then what do 0:06:29.964 --> 0:06:32.235 you do with that info? Like monthly, do you do 0:06:32.235 --> 0:06:35.165 like a stocktake of like, OK, I really wear that 0:06:35.165 --> 0:06:35.485 a lot. 0:06:35.678 --> 0:06:37.507 That was good cost per wear or why did I 0:06:37.507 --> 0:06:39.468 buy those? I haven't worn them. Like, what do you 0:06:39.468 --> 0:06:42.468 do with the info? So the app I'm using does 0:06:42.468 --> 0:06:44.507 have a paid feature which allows you to access all 0:06:44.507 --> 0:06:46.947 of those insights and currently they don't allow you to 0:06:46.947 --> 0:06:49.188 do it by a specific date range, but rather the 0:06:49.188 --> 0:06:52.267 last month, last 3 months, 6 months, yeah, and then 0:06:52.267 --> 0:06:54.237 all time. So you can kind of go back in 0:06:54.237 --> 0:06:56.188 and you can see what you didn't wear a single 0:06:56.188 --> 0:06:58.207 time over that previous month. 0:06:58.810 --> 0:07:01.560 Also, you get a visual catalog or diary of what 0:07:01.560 --> 0:07:03.851 you wore every single day for that month. So you 0:07:03.851 --> 0:07:07.731 can see patterns emerging like are you someone who is 0:07:07.731 --> 0:07:10.171 really only wearing a specific kind of pants? Do you 0:07:10.171 --> 0:07:12.441 like to wear dark colors on your lower half or 0:07:12.441 --> 0:07:15.231 on your upper half? Is there specific types of shoes 0:07:15.231 --> 0:07:18.131 that you're pairing with certain types of, I'm blown away, 0:07:18.250 --> 0:07:20.411 you know, I wanna, I desperately want to do this, 0:07:20.530 --> 0:07:23.520 but I just like, I just could never, but I, 0:07:23.650 --> 0:07:25.291 it would help so much because I'm thinking if you're 0:07:25.291 --> 0:07:26.970 going shopping, you can go in there and go. 0:07:27.295 --> 0:07:29.075 Oh, no, I mean those black pants are great, but 0:07:29.075 --> 0:07:31.635 actually no, I don't need those, whereas I go, I 0:07:31.635 --> 0:07:33.985 think I've only got one pair of black pants I like, 0:07:34.154 --> 0:07:35.955 and then I get home and I'm like, oh yeah, yeah, 0:07:36.515 --> 0:07:38.714 then I go, hi all you black pants that I 0:07:38.714 --> 0:07:40.994 forgot about. Yeah, I get tunnel vision sometimes as well, 0:07:41.154 --> 0:07:43.555 so it's a great way to ground myself and come 0:07:43.555 --> 0:07:44.244 back to Earth. 0:07:44.955 --> 0:07:47.254 That is phenomenal. OK, we'll do more about that later, 0:07:47.355 --> 0:07:50.154 but from your data and your app and your, the 0:07:50.154 --> 0:07:52.754 way I wish I was, what items are you wearing 0:07:52.754 --> 0:07:55.434 the most? Is there any unexpected? I feel like I 0:07:55.434 --> 0:07:59.624 need to actually refer to do. So, I want this app, 0:08:00.124 --> 0:08:02.314 but I don't know how I would go back and 0:08:02.314 --> 0:08:04.925 do it all. It's well, you can start from now. 0:08:05.314 --> 0:08:07.474 After a wardrobe clean out would be a good time 0:08:07.474 --> 0:08:09.994 to like do this at the end, actually a trick for. 0:08:10.105 --> 0:08:11.974 If you are doing any of these apps, is to 0:08:11.974 --> 0:08:14.415 just log things as you wear them because then it 0:08:14.415 --> 0:08:17.494 feels so much less daunting. And if you haven't worn 0:08:17.494 --> 0:08:19.415 it by default, it's not on the list, so then 0:08:19.415 --> 0:08:21.214 you can do your wardrobe clean up and go, you've 0:08:21.214 --> 0:08:24.135 never been on my list later. Yeah, yeah, that makes 0:08:24.135 --> 0:08:26.055 it so much more approachable doing it. So you've got 0:08:26.055 --> 0:08:28.774 300 things or more in your wardrobe. The idea of 0:08:28.774 --> 0:08:32.855 putting all of those into an app at once. I 0:08:32.855 --> 0:08:35.374 wear 10%, that's good, you know, you start with that. 0:08:35.635 --> 0:08:37.105 OK, so tell me what do you wear the most. 0:08:37.145 --> 0:08:39.385 It doesn't have to be the exact item, but black 0:08:39.385 --> 0:08:42.144 jeans like you're wearing, or, well, OK, so it's winter 0:08:42.144 --> 0:08:44.024 right now. So a low, some sort of low heel 0:08:44.024 --> 0:08:46.264 boot like the ones I've got on now or my 0:08:46.264 --> 0:08:48.305 current most worn are from Saint Agne, and I think 0:08:48.305 --> 0:08:51.144 I've worn them 25 times since I bought them 2 0:08:51.144 --> 0:08:55.745 months ago, 3 months ago, which is pretty good. Oh 0:08:55.745 --> 0:08:57.415 my gosh, I'd be like, Tick, you're a good person, 0:08:57.464 --> 0:08:58.144 you can go shopping in. 0:08:58.297 --> 0:09:01.768 Get a especially because I've got a good rotation of 0:09:01.768 --> 0:09:05.287 items in my wardrobe, either a small crossbody bag or 0:09:05.287 --> 0:09:07.487 like a larger shoulder bag. I'm kind of all or 0:09:07.487 --> 0:09:10.287 nothing when it comes to that. Um, really slouchy kind 0:09:10.287 --> 0:09:13.318 of knitwear. I splurged to see if it was worth 0:09:13.318 --> 0:09:15.698 it on the Ophelia sweater from the row, and so 0:09:15.698 --> 0:09:18.768 I've made a point of trying to actually get my 0:09:18.768 --> 0:09:20.847 cost per wear out of it because and so far. 0:09:20.961 --> 0:09:23.860 So good. I've worn it 15 times in the last 0:09:24.191 --> 0:09:27.060 few months, which I think is pretty decent. Amazing. And 0:09:27.230 --> 0:09:29.711 next winter, you know, it's the and the winter after 0:09:29.711 --> 0:09:32.670 and forever and ever and ever. Also just like a 0:09:32.670 --> 0:09:35.511 good quality belt. So I've a leather belt that's I've 0:09:35.511 --> 0:09:39.341 worn over 100, probably over 200 times at this point. Um, 0:09:39.511 --> 0:09:42.031 and yeah, dark colored jeans. I really like a washed 0:09:42.031 --> 0:09:42.620 black jean shape. 0:09:44.315 --> 0:09:47.355 I'm not that, I'm not that bothered. No, I'm not 0:09:47.355 --> 0:09:51.195 that bothered. Look, I'm back into almost skinny straight. I 0:09:51.195 --> 0:09:53.675 actually like that silhouette and I think, I think the 0:09:53.675 --> 0:09:56.594 skinny has a bad rap. It's all about styling of proportions, 0:09:56.875 --> 0:10:00.355 but I think the slim, slim straight is really flattering. 0:10:00.384 --> 0:10:01.995 And this is so old. If I were you and 0:10:01.995 --> 0:10:03.824 had this app for all you know, the data from 0:10:03.824 --> 0:10:05.784 so long ago, I could see that I wore them 0:10:05.784 --> 0:10:08.795 last probably 4 years ago, but now they're back. Yeah. Wow, 0:10:08.875 --> 0:10:10.274 that's fascinating. OK, so. 0:10:10.894 --> 0:10:12.375 What do you do when you look in there and 0:10:12.375 --> 0:10:15.005 then there's stuff that you haven't really worn much and 0:10:15.005 --> 0:10:17.974 you're like, oh, OK, I obviously don't reach for those things. 0:10:18.014 --> 0:10:20.055 What do you do then? So I actually use that 0:10:20.055 --> 0:10:21.855 as a prompt to go, I want to wear this, 0:10:22.014 --> 0:10:23.295 I want to make the most of what I have 0:10:23.295 --> 0:10:25.945 in my wardrobe. So to me it's actually a tool 0:10:25.945 --> 0:10:28.334 like a challenge. Yeah, so I go, OK, well I 0:10:28.334 --> 0:10:29.974 haven't been wearing this, I want to bring it into 0:10:29.974 --> 0:10:32.974 rotation and it actually allows me to wear a larger 0:10:32.974 --> 0:10:37.175 percentage of my wardrobe more frequently than I would otherwise. Yeah, 0:10:37.334 --> 0:10:38.584 because if you, well, I don't know about you. 0:10:38.644 --> 0:10:40.365 But for me, if I don't, I can't see it, 0:10:40.594 --> 0:10:42.555 I don't reach for it. Yeah, and also you default 0:10:42.555 --> 0:10:44.355 to the same things all the time, so that's a 0:10:44.355 --> 0:10:46.915 great way to kind of increase that variety and and 0:10:46.915 --> 0:10:49.555 your styling. So what patterns are you picking up or 0:10:49.555 --> 0:10:53.555 how can everybody use this to work out kind of 0:10:53.555 --> 0:10:56.995 colors and more than just the items themselves or the 0:10:56.995 --> 0:10:58.185 outfits you've made but 0:10:58.605 --> 0:11:02.834 I guess working out your personal style, colors, textures, cuts, 0:11:02.915 --> 0:11:04.675 do you use it to look at things like that? 0:11:04.875 --> 0:11:07.555 Probably less so for that. I more like to see 0:11:07.555 --> 0:11:10.584 trends in the specific types of items that I'm reaching 0:11:10.584 --> 0:11:13.805 for and also I suppose the trends in how I'm 0:11:13.805 --> 0:11:16.594 wearing my clothing because I can see even just in 0:11:16.594 --> 0:11:18.584 the evolution of my own style that 0:11:18.630 --> 0:11:22.199 Previously I opted a lot more for like overly feminine pieces, 0:11:22.259 --> 0:11:25.820 a lot more dresses, and in the summertime I would 0:11:25.820 --> 0:11:29.180 really default a lot to denim shorts. But since maybe 0:11:29.180 --> 0:11:32.019 the last year or two, I've started wearing cotton pants 0:11:32.019 --> 0:11:34.740 in the summertime and that's something I can see just 0:11:34.740 --> 0:11:37.759 from looking at my styling in the app. Yeah, right, OK. 0:11:37.820 --> 0:11:38.620 I feel like 0:11:39.074 --> 0:11:42.235 Because I'm quite neutral, I'd say you're quite classically neutral. 0:11:42.355 --> 0:11:45.274 I'm quite neutral, but I do have some color that 0:11:45.274 --> 0:11:47.485 I have, but I don't know how to wear it, 0:11:47.514 --> 0:11:49.464 but if I've logged it all, then I can kind 0:11:49.464 --> 0:11:51.334 of see, actually I do have quite a few green 0:11:51.334 --> 0:11:54.115 things I could do color blocking or I could try 0:11:54.115 --> 0:11:56.665 that green with that lilac, which I would never think here, 0:11:56.795 --> 0:11:57.594 but you can see it. 0:11:58.094 --> 0:12:00.985 In the app. Yeah, because you can also filter by 0:12:00.985 --> 0:12:02.524 color as well so you can kind of get an 0:12:02.524 --> 0:12:04.755 overview of all of the things you have in one 0:12:04.755 --> 0:12:08.165 color palette, but you do have that freedom, that flexibility 0:12:08.165 --> 0:12:10.495 to just build outfits and play around. So if you 0:12:10.495 --> 0:12:14.055 have something you're really struggling to style, having that kind 0:12:14.055 --> 0:12:15.425 of visual representation. 0:12:15.894 --> 0:12:18.495 Can help. I mean, it always translates differently in real life, 0:12:18.615 --> 0:12:20.615 but yeah, but at least try it, especially if you're 0:12:20.615 --> 0:12:22.175 out and about because sometimes I think what am I 0:12:22.175 --> 0:12:23.995 gonna wear to that event tonight? I've got to rush 0:12:23.995 --> 0:12:25.784 home and get ready, but I can't see my wardrobe, 0:12:25.824 --> 0:12:28.735 but if it's on my phone, you are a genius, OK. 0:12:29.084 --> 0:12:31.704 I'm a massive Pinterest fan. I don't know about you, 0:12:31.745 --> 0:12:34.375 but do you use Pinterest to inspire you, or are 0:12:34.375 --> 0:12:38.144 there other websites, platforms, blogs that you look at for 0:12:38.144 --> 0:12:40.464 inspiration and then kind of refer to your data to 0:12:40.464 --> 0:12:42.865 see if you've got similar items or do you do 0:12:42.865 --> 0:12:45.224 any other sort of research that way? So, I don't 0:12:45.224 --> 0:12:47.784 know about you, but I actually find Pinterest now is 80% ads. 0:12:47.935 --> 0:12:50.974 It is not very user friendly anymore. I kind of 0:12:50.974 --> 0:12:52.824 browse through and I go, OK, where, where is what 0:12:52.824 --> 0:12:55.185 I'm actually looking for? A lot of ads. Yeah, so 0:12:55.185 --> 0:12:56.824 I don't use it as a tool as much. 0:12:56.915 --> 0:13:00.175 I used to in the past. I think these days 0:13:00.175 --> 0:13:03.305 instead I'm more so inspired by silhouettes or even just 0:13:03.305 --> 0:13:06.665 e-commerce styling. So, oh wow, like on websites you'll have 0:13:06.665 --> 0:13:08.945 a look at, yeah, OK, you can get some great 0:13:08.945 --> 0:13:11.464 ideas and not only that, just what you see in 0:13:11.464 --> 0:13:14.704 Fashion Week, so those kind of trends trickling through. There 0:13:14.704 --> 0:13:17.625 are easy ways that you can co-opt those trends into 0:13:17.625 --> 0:13:20.625 your own styling that maybe don't require any shopping. So 0:13:20.625 --> 0:13:23.464 you see some street style, you know, Copenhagen Fashion Week 0:13:23.464 --> 0:13:24.625 was a few weeks ago now. 0:13:24.904 --> 0:13:26.935 You see some stuff on Instagram. Do you then use 0:13:26.935 --> 0:13:30.454 that info to go back into your data and think, oh, 0:13:30.534 --> 0:13:32.175 I would have never thought to mix a skirt like 0:13:32.175 --> 0:13:34.695 that with a blazer like that. And I've got similar. Yeah, 0:13:34.875 --> 0:13:37.084 that's definitely a great way you can use it and, um, 0:13:37.094 --> 0:13:40.415 Index in particular do this thing called social styling, so 0:13:40.415 --> 0:13:43.574 you can let other people into your wardrobe and style you. 0:13:43.654 --> 0:13:46.824 So I have an open wardrobes so fun. It's like 0:13:46.824 --> 0:13:47.735 playing dress-ups, but. 0:13:47.954 --> 0:13:51.704 It's really cool. And so I've had some really great 0:13:51.704 --> 0:13:55.264 fantastic outfit ideas and suggestions come through just through the 0:13:55.264 --> 0:13:58.065 social styling component, and they're ones that I never would 0:13:58.065 --> 0:14:00.384 have thought of like, um, I got a great way 0:14:00.384 --> 0:14:01.985 to do that for someone else though. I can't even 0:14:01.985 --> 0:14:04.464 get myself dressed, but I, you know, it's so creative 0:14:04.464 --> 0:14:06.904 and that's cool. It is. It's a book club for fashion. 0:14:07.024 --> 0:14:10.495 It's like Polyboard. Do you remember that from way back when? Yeah. Um, 0:14:10.545 --> 0:14:10.954 and so I got 0:14:11.005 --> 0:14:13.315 This great outfit idea. It was like um these shorts 0:14:13.315 --> 0:14:15.204 that I have with a knee-high boot and I would 0:14:15.204 --> 0:14:17.714 never ever pair those two things together with a fitted 0:14:17.714 --> 0:14:21.995 long sleeve and then this oversized sleeveless blazer, which and 0:14:21.995 --> 0:14:24.024 someone went in and said, you should try this. Yeah, 0:14:24.235 --> 0:14:25.915 that is so cool. I tried it on and I 0:14:25.915 --> 0:14:28.034 was just, I was obsessed. I thought this is genius. 0:14:28.074 --> 0:14:30.634 It's also like video games for grownups because you know 0:14:30.634 --> 0:14:33.074 how kids or you know people game each other. That's 0:14:33.074 --> 0:14:33.805 so awesome. 0:14:42.105 --> 0:14:44.105 Tell me when it's sale time, because this is where 0:14:44.105 --> 0:14:46.144 all my logic goes out the window. You seem a 0:14:46.144 --> 0:14:49.264 bit more measured than me, but, you know, there's sales 0:14:49.264 --> 0:14:51.545 on and it's then an extra 25% off and I go, 0:14:51.584 --> 0:14:53.464 Oh my God, and I jump on and buy things. 0:14:53.625 --> 0:14:58.805 How do you approach data and emotions, particularly when, you know, 0:14:58.904 --> 0:15:01.224 it's could be a really good price? How do you 0:15:01.224 --> 0:15:03.505 marry the two? So I have something called the 30 0:15:03.505 --> 0:15:05.704 day shopping rule, and I will say that, yes, there 0:15:05.704 --> 0:15:06.065 are always 0:15:06.110 --> 0:15:08.540 Gonna be exceptions. Sometimes you see something, you have this 0:15:08.540 --> 0:15:10.920 emotional urge to add it to your wardrobe, and if 0:15:10.920 --> 0:15:12.940 you have the money to do so, you know, and 0:15:12.940 --> 0:15:15.880 it's the timing's right, but I usually try and wait 0:15:15.880 --> 0:15:19.930 at least 30 days and to think about an item. Yeah, 0:15:20.019 --> 0:15:21.500 but the sale's only for 3 days. What are you 0:15:21.500 --> 0:15:23.750 gonna do? Just wait for the next 10, you're. 0:15:25.065 --> 0:15:27.654 I, I'm of the belief that there's always another sale, 0:15:27.665 --> 0:15:30.334 and there's so true. And honestly, the marketing works and 0:15:30.334 --> 0:15:32.714 that's why I get frantic, you know, it was click 0:15:32.714 --> 0:15:34.974 frenzy a little while ago and I ignored all of it. 0:15:35.094 --> 0:15:36.495 But then I sat down at my laptop on the 0:15:36.495 --> 0:15:38.214 Monday and that's when all you think it's over and 0:15:38.214 --> 0:15:40.175 all the brands go, extra discount. And that's when I 0:15:40.175 --> 0:15:42.214 was like, Oh, what am I missing? But you're so right, 0:15:42.295 --> 0:15:45.774 there's another sale. Well, there isn't, have you ever used Carted? Yes, 0:15:45.855 --> 0:15:47.935 I've only just got carted. You need to give us 0:15:47.935 --> 0:15:48.995 a list of all the good apps. 0:15:49.690 --> 0:15:51.790 Explain Carter for people that don't know. It's a wish 0:15:51.790 --> 0:15:54.149 listing app, so you add the things that you're thinking 0:15:54.149 --> 0:15:56.550 about buying to it and then it tracks when it 0:15:56.550 --> 0:15:58.440 goes on sale. So you get an alert if it 0:15:58.440 --> 0:16:01.110 goes on sale, you get an alert if the item restocks. 0:16:01.190 --> 0:16:03.409 Just say the items available at multiple retailers you can 0:16:03.409 --> 0:16:05.149 link all the retailers and it will tell you if 0:16:05.149 --> 0:16:07.709 one's offering it a better price, but I don't look 0:16:07.709 --> 0:16:09.310 at things before I realize I want to buy them. 0:16:09.349 --> 0:16:11.790 I just go, oh, EDM, oh, sale. But you know, 0:16:11.990 --> 0:16:14.430 that's so clever and then you can watch it. 0:16:14.985 --> 0:16:16.925 And maybe you, they get an alert and it's like, oh, 0:16:16.974 --> 0:16:18.644 it's restocked but it's on sale and you go, actually, 0:16:18.774 --> 0:16:21.055 I don't really want it anymore. Yeah, and you find 0:16:21.055 --> 0:16:24.034 that waiting, waiting at least, you know, a week even 0:16:24.034 --> 0:16:25.855 that many of the items that you thought you wanted 0:16:25.855 --> 0:16:28.334 to buy have slowly been filtered out. They've been forgotten, 0:16:28.415 --> 0:16:31.315 you know, they've been lost to time. Because it was 0:16:31.315 --> 0:16:32.045 an emotional purchase. 0:16:32.440 --> 0:16:35.490 Or an impulse purchase rather than a strategic one. Yeah, 0:16:35.969 --> 0:16:40.290 you need to do courses. So say we're all a 0:16:40.290 --> 0:16:43.009 data person now or we've started to do this. It 0:16:43.009 --> 0:16:45.810 helps with our existing wardrobe, but then how do we 0:16:45.810 --> 0:16:49.409 use that info going forward about purchasing? 0:16:49.945 --> 0:16:52.045 So I think you can see trends in terms of 0:16:52.045 --> 0:16:55.644 what colors you're actually reaching for, so identifying the ones 0:16:55.644 --> 0:16:58.355 that are kind of your core colors because we have, 0:16:58.485 --> 0:17:01.435 you can do seasonal color analysis, but I think we gravitate. 0:17:02.125 --> 0:17:04.565 I hated mine to stick with it and then I 0:17:04.565 --> 0:17:06.724 go to the shops I'm like, but I like that yellow, 0:17:06.844 --> 0:17:08.844 and I'm not allowed to wear that green, but yes, 0:17:09.084 --> 0:17:10.284 so you can do that, but. 0:17:10.378 --> 0:17:13.357 I think we gravitate towards the colors that we really 0:17:13.368 --> 0:17:15.408 enjoy and that make us feel good and that's kind 0:17:15.408 --> 0:17:17.477