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Speaker 1: So you're listening to a Muma Mia podcast. Mumma MEA

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Speaker 1: acknowledges the traditional owners of land and waters that this

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Speaker 1: podcast is recorded on.

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Speaker 2: Hey, I'm Taylor Strano. This is MMA Mir's twice daily

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Speaker 2: news podcast. The Quickie is social media. Ober Mark Zuckerberg,

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Speaker 2: aka the originator of Facebook, says the error of friends

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Speaker 2: online is done? So what does that mean for the

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Speaker 2: way we connect? Scroll and share? Plus, if you're thinking

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Speaker 2: about a career change or just want a daydream about

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Speaker 2: a bigger paycheck, we've got the list of the highest

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Speaker 2: paid jobs in Australia for twenty twenty five. Before we

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Speaker 2: get there, Hugh's Claire Murphy with the latest from the

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Speaker 2: Quickie newsroom for Tuesday, July fifteenth.

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Speaker 1: Thanks Taylor. US President Donald Trump has announced a tough

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Speaker 1: and stance against Russia for its war in Ukraine, promising

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Speaker 1: a fresh wave of missiles and other weaponry for the

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Speaker 1: Ukrainian military and giving the Kremlin fifty days to read

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Speaker 1: to cease fire or face sanctions. Trump told reporters he'd

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Speaker 1: become deeply frustrated with President Vladimir Putin, commenting that the

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Speaker 1: Russian leader is pleasant to speak with. On the phone,

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Speaker 1: but then turns around in Unleasha's bombing raids on Ukraine,

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Speaker 1: Trump saying of Putin that he didn't want to say

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Speaker 1: he's an assassin, but he's a tough guy. The decision

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Speaker 1: by Trump to send alms to Ukraine represents a turning

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Speaker 1: point for the Republican president, who has spent the early

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Speaker 1: months of his term trying to coax Putin into a

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Speaker 1: ceasefire agreement, only to be repeatedly turned down. Under the deal,

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Speaker 1: Trump said the United States will supply weapons that will

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Speaker 1: be paid for by NATO countries. Someone has hacked Sesame

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Speaker 1: street star Elmo's Twitter account, posting a string of racist

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Speaker 1: and anti Semitic messages. Instead of Elmo's usual posts of

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Speaker 1: encouragement and kindness, Helmo's six hundred and fifty thousand followers

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Speaker 1: were served insults towards US President Donald Trump, a profane

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Speaker 1: reference to the Jeffrey Epstein's sex trafficking investigation, along with

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Speaker 1: the racist and anti Semitic content. The tweets were soon deleted,

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Speaker 1: with the Sesame Workshop spokesperson saying the account was compromised

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Speaker 1: by an unknown hacker who posted the disgusting messages, saying

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Speaker 1: their working to restore full control of the account. The

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Speaker 1: Elon Musk owned platform he rebranded as X has not

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Speaker 1: responded to request for comment at this point. An Australian

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Speaker 1: man has appeared in court charge with malicious mischief following

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Speaker 1: reports a glass case containing the legendary Scottish Stone of

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Speaker 1: Destiny was broken. The incident allegedly occurred at Perth Museum

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Speaker 1: in Scotland on Saturday afternoon. Visitors reporting that a man

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Speaker 1: in a kilt was attempting to smash through the case

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Speaker 1: containing the ancient artifact, which was used in the coronation

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Speaker 1: of ancient kings before it was controversially taken to England

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Speaker 1: to crown English and then British monarchs. It was stolen

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Speaker 1: by a group of university students in nineteen fifty but

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Speaker 1: was eventually returned in time for Queen Elizabeth's coronation in

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Speaker 1: nineteen fifty three. It was taken under heavy guard back

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Speaker 1: to London for King Charles's coronation in twenty twenty three.

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Speaker 1: On Monday, thirty five year old Arno logan And appeared

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Speaker 1: at Perth Sheriff Court facing a single charge of malicious mischief.

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Speaker 1: His address was listed as Sydney, Australia. No plea was

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Speaker 1: entered and he was remanded in custody, with an next

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Speaker 1: appearance due to take place in eight days. Tennis champ

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Speaker 1: Elena Dokich's Instagram feed has been inundated with congratulations after

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Speaker 1: she hard launched her new man online Docitch was in

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Speaker 1: a relationship for nineteen years with her ex, the couple

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Speaker 1: splitting in twenty twenty two, leaving Dockitch to rebuild her

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Speaker 1: life when she says she thought she'd be starting a family.

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Speaker 1: She has since become a highly successful tennis commentator and

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Speaker 1: taken on the trolls who've targeted her for gaining weight

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Speaker 1: and then also for losing it. This week, she posted

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Speaker 1: a picture of her and her new man, Yanni Vasilanov,

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Speaker 1: with the caption you are my calm, safe, peaceful and

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Speaker 1: happy place. So glad I found you.

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Speaker 2: Thanks Claire. Next? Is social media really on the way out?

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Speaker 2: Is social media actually over? Facebook's owned founder Mark Zuckerberg

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Speaker 2: says the era of posting about your everyday life at

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Speaker 2: friends is fading fast. At Meta's antitrust trial earlier this year,

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Speaker 2: Zuckerberg admitted that Facebook and Instagram aren't really social anymore.

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Speaker 2: They're more like entertainment platforms, filled with viral videos, celebrity clips,

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Speaker 2: and AI generated content rather than the updates from your

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Speaker 2: actual mates. Meta's own numbers back that up. The percentage

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Speaker 2: of time people spend looking at posts from friends has

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Speaker 2: dropped sharply both on Facebook and Instagram. Instead, our feeds

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Speaker 2: are now dominated by influencers, brands, and algorithm picked content.

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Speaker 2: Zuckerberg even floated the idea that the whole concept of

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Speaker 2: social media is outdated, saying that platforms are now about

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Speaker 2: entertainment and learning about the world. So what does that

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Speaker 2: mean for those of us who still want to post

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Speaker 2: about our holidays and what we ate for breakfast. Well,

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Speaker 2: according to recent data, ozzies are still on line in

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Speaker 2: huge numbers. Over seventy seven percent of the population is

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Speaker 2: active on social media in twenty twenty five, with around

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Speaker 2: twenty point nine million user identities nationwide. But even as

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Speaker 2: usage stays high, the way we use social media has changed.

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Speaker 2: More people are lurking, less a posting, and trust in

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Speaker 2: what we see online is at an all time low.

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Speaker 2: Scams like the ghost stores discussed in yesterday's episode, Misinformation

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Speaker 2: and Aislop that's low quality mass produced content generated by

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Speaker 2: artificial intelligence have made us all a lot more suspicious

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Speaker 2: and selective about what we share and believe. And then

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Speaker 2: there's another big change coming. Australia is about to become

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Speaker 2: the first country in the world to ban under sixteens

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Speaker 2: from having accounts on platforms like Facebook, Instagram, TikTok and Snapchat.

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Speaker 2: The new law, which takes full effect by December, will

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Speaker 2: force social media companies to take reasonable steps to keep

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Speaker 2: kids off their platforms, with fines of up to fifty

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Speaker 2: million dollars for companies that don't comply. So I ask again,

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Speaker 2: is social media over? Well? I guess not quite, but

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Speaker 2: it's definitely not what it used to be. We're spending

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Speaker 2: more time scrolling but less time actually connecting aka the

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Speaker 2: social part that's shrinking, and the platforms are scrambling to

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Speaker 2: reinvent themselves before the next peak shift. To help us

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Speaker 2: make sense of where we're headed, we're joined by lecture

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Speaker 2: in digital content creation at the University of Sydney doctor

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Speaker 2: Britney Ferdinand's Britney Zuck has said that social media is over?

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Speaker 2: Is it actually over? Or is it just how we

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Speaker 2: use Apps like Facebook and Instagram have changed?

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Speaker 3: Yeah, so, I definitely don't think social media is over.

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Speaker 3: I think that is very dramatic, but it's definitely not

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Speaker 3: what it's used to be. Based off what he's saying,

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Speaker 3: we've moved away from sharing those personal updates with friends

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Speaker 3: publicly to more consuming, algorithm driven entertainment. Here's referring to

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Speaker 3: the fact that Instagram feeds are a bit quiet eye

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Speaker 3: and there's people archiving old posts, and platforms like TikTok,

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Speaker 3: while super powerful and very prominent, are feeling more like

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Speaker 3: broadcast media than social spaces.

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Speaker 2: Yeah, so, I guess like people are spending less time

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Speaker 2: looking at friends posts and more time watching things like

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Speaker 2: videos from influencers, which is what Zuckerberg was talking about

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Speaker 2: when he gave testimony earlier this year. So, on one hand,

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Speaker 2: it's people are spending less time looking at their friends posts.

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Speaker 2: The other side of that is that people are just

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Speaker 2: posting less about themselves in general. Why do you think

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Speaker 2: that is? Why have we started to take a minimalist

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Speaker 2: approach in ourselves on social media.

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Speaker 3: There's a few things that play here. I think predominantly,

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Speaker 3: there's become a really clear distinction between users, creators, and influencers,

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Speaker 3: and I think that these distinctions have been shaped by

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Speaker 3: the nuances of our platform algorithm. So, for example, Instagram,

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Speaker 3: it operates on a social based algorithm, which has really

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Speaker 3: helped fuel the rise of an influencer economy, and this

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Speaker 3: is the goose. Visibility on Instagram as a platform is

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Speaker 3: really tied to social capitals, so it's who you know,

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Speaker 3: who engages with you, and how often. That's why it

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Speaker 3: is quite hard for creators on Instagram to grow a

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Speaker 3: following because if they don't already have some sort of

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Speaker 3: pre existing social capital, it's really hard for their content

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Speaker 3: to be seen. And this is why we go on

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Speaker 3: Instagram and we sometimes don't see updates from our friends.

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Speaker 3: I know, anecdotically, I don't see my personal friends on

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Speaker 3: there anymore. Their stories don't show up for me because

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Speaker 3: those with higher social capitals, so influencers and fellow creators,

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Speaker 3: they're the ones that are coming up first because the

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Speaker 3: algorithm is prioritizing them. In contrast, TikTok is a content

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Speaker 3: based algorithm, so it's a little bit more egalitarian and

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Speaker 3: it gives creators a greater chance of going VI So

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Speaker 3: that's why you see creators on the app who may

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Speaker 3: have a viral video and they may only have a

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Speaker 3: few hundred followers. TikTok has a huge population of lurkers,

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Speaker 3: so people who are consuming content passively without actually creating content.

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Speaker 3: And I see this a lot among my millennial peers.

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Speaker 3: I'm seeing a real shift in the way that they

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Speaker 3: use platforms. So they're using Facebook for like group chats

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Speaker 3: or events, but they're no longer posting publicly on Facebook.

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Speaker 3: There's groups that are using Instagram very sporadically. It's turned

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Speaker 3: into more of the highlight feed that Facebook kind of

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Speaker 3: was about ten years ago. So they're posting like the

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Speaker 3: engagements or the holidays, buying a property, but not very regularly.

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Speaker 3: And it has really motivated people who aren't hoping to

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Speaker 3: be creators to kind of share their everyday moments. But TikTok,

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Speaker 3: on the other hand, for this particular group, is quite

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Speaker 3: intimidating because it's such a perform normative and entertainment focused platform,

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Speaker 3: so it's not really the space to post like a

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Speaker 3: personal update, especially because you know it's such a public

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Speaker 3: platform unless you're on private, but that doesn't seem to

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Speaker 3: be something that many users opt for, so I do

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Speaker 3: think it's very platform specific and I think it's just

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Speaker 3: the evolution of platforms in general. Back in the day,

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Speaker 3: at one point, we were all posting everything on Facebook

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Speaker 3: that is well and truly dead, Like you don't see

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Speaker 3: anyone doing that anymore.

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Speaker 2: If I had a dollar for every meal that I

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Speaker 2: ever ate posted on social media, I would never have

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Speaker 2: to work again in my life. I also feel a

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Speaker 2: little bit cooled out because I think I, like a

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Speaker 2: lot of people my age, use Instagram like the highlight reel,

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Speaker 2: like you said, But I'm also glad that you brought

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Speaker 2: up this idea of lurkers. Because I surveyed my colleagues

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Speaker 2: here in the office. I asked them who's using social

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Speaker 2: media regularly, who's posting every other day, and who has

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Speaker 2: an account maybe isn't posting that often but is still

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Speaker 2: lurking to keep up. It was pretty even split. Quite

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Speaker 2: a few people are still posting regularly, whether that's on

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Speaker 2: TikTok or on the Instagram stories, but quite a number

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Speaker 2: of people are still using it as a lurker. For

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Speaker 2: those of us who are lurking out there, if our

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Speaker 2: friends are posting less and less about themselves and the

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Speaker 2: feeds are becoming overwhelmed with influencers with ali generating content.

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Speaker 2: What are we working for at that point? Are we

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Speaker 2: hoping just to catch a glimpse of people that we

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Speaker 2: know online now or is it that we are just

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Speaker 2: mass consuming whatever's being thrown at us in the algorithm.

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Speaker 3: Yeah, it's a really interesting question because I think every

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Speaker 3: user has different uses and they have different motivations. For you,

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Speaker 3: I think the fact that Instagram has become a bit

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Speaker 3: of a highlight reel is quite interesting considering that during

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Speaker 3: COVID there was that real push towards dismantling that polished

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Speaker 3: image and showing up authentically online, which from my perspective

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Speaker 3: is impossible unless you're being filmed twenty four seven and

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Speaker 3: you're posting it without being conscious about it. So yeah,

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Speaker 3: I feel like these platforms were once about that peer

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Speaker 3: to peer connection, but because they're algorithmically driven content machines,

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Speaker 3: those that are lurking at just keeping up to date,

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Speaker 3: they know they have to keep up to date, because

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Speaker 3: if you don't keep up to date, you're really left

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Speaker 3: out of the conversation, particularly with how fast paced TikTok is,

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Speaker 3: all the trending sounds, the personal in jokes that derive

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Speaker 3: from our digital environment. They're all coming from TikTok, and

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Speaker 3: if you're not on the app, you are out of

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Speaker 3: the loop a little bit.

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Speaker 2: So, Bernnie, you've said that this isn't the death of

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Speaker 2: social media. That's a very strong reaction from one Mark Zuckerberg.

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Speaker 2: It may not be the death of social media, but

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Speaker 2: it is the death of social media as we once

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Speaker 2: came to know it. How we use these platforms now

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Speaker 2: is different. So by that logic, then should we still

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Speaker 2: be calling it social media or should we be giving

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Speaker 2: it a different name.

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Speaker 3: Yeah, it's a really interesting question. I think the premise

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Speaker 3: of social media was that it was a social platform,

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Speaker 3: so that we were communicating and it was a separate

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Speaker 3: entity to other media forms. It's become part of the

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Speaker 3: media landscape along with broadcast and radio and press. It's

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Speaker 3: just as prominent. Social media is the first type of

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Speaker 3: media in general that's accessible to ordinary, everyday users. So

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Speaker 3: previously media had all these barriers to access, like, for example,

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Speaker 3: you had to be a media professional, you had to

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Speaker 3: be trained, or there was no rule means to post

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Speaker 3: content and it be permeated to a wider audience. So

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Speaker 3: in that vein there is still that accessibility that comes

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Speaker 3: with social media, and it is separate from those more

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Speaker 3: professional media types. So whether it should be called social,

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Speaker 3: perhaps there's a different semantics word we could use, but

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Speaker 3: at the end of the day, we are still using

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Speaker 3: it socially. Whilst it is less social, there's still group chats,

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Speaker 3: for example, and also the fact that you're following people

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Speaker 3: that you actually know, even if at some points we

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Speaker 3: don't see their content as much. But again it's really

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Speaker 3: about trying to train the algorithms and if you want

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Speaker 3: to see your friends more, engage with their content, go

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Speaker 3: on their pages, like their photos, when they post stories, again,

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Speaker 3: like it, because the algorithm will learn that that's what

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Speaker 3: you want to see. And at the end of the day,

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Speaker 3: the algorithm wants to keep you on the app as

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Speaker 3: long as humanly possible, so they will feed you what

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Speaker 3: you want to consume.

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Speaker 2: If you're dreaming of a bigger pay packet or just

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Speaker 2: curious about where the money is, here's what you need

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Speaker 2: to know about the top earners in Australia right now.

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Speaker 2: At the very top of the list of high owners surgeons.

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Speaker 2: They're still the highest paid professionals in the country, with

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Speaker 2: an average salary of around four hundred and seventy two

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Speaker 2: thousand dollars a year. An ethetist are close behind, earning

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Speaker 2: about four hundred and forty seven k, followed by financial

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Speaker 2: dealers think stockbrokers and market traders, who average three hundred

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Speaker 2: and fifty five thousand dollars. Other medical specialists like psychiatrists

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Speaker 2: and internal medicine doctors also make the list, with salaries

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Speaker 2: ranging from two hundred and fifty thousand dollars all the

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Speaker 2: way up to three hundred and forty thousand. Mining engineers

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Speaker 2: and legal professionals are next, both earning well over two

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Speaker 2: hundred k. CEOs and managing directors are up there too,

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Speaker 2: with average salaries around one hundred and ninety five thousand dollars,

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Speaker 2: but here's a caveat. In big companies, bonuses and stock

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Speaker 2: options can push that much higher. Ranting out the list

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Speaker 2: are investment advisors and dentists. The Australian Government's Job and

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Speaker 2: Skills Report has pointed to trends like innovation, climate action,

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Speaker 2: and an aging population as signs we're rewriting the rules

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Speaker 2: of work. So what about jobs that are in demand? Well,

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Speaker 2: healthcare is booming, especially as Australia's population does age. So nurses,

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Speaker 2: allied health professionals, and age care workers are all seeing

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Speaker 2: strong job growth. Is another growth area. Software developers, cybersecurity experts,

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Speaker 2: and data analysts are in high demand with salaries to match. Construction,

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Speaker 2: engineering and e commerce are also on the rise thanks

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Speaker 2: to infrastructure projects and the shift to online everything. The

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Speaker 2: bottom line, well, if you want job security and a

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Speaker 2: big paycheck in twenty twenty five, look for roles that

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Speaker 2: blend specialist skills, adaptability, and a willingness to keep learning.

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Speaker 2: But as experts say, soft skills like communication, problem solving

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Speaker 2: and emotional intelligence are more valuable than ever before. If

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Speaker 2: you want to hear more about jobs and work life,

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Speaker 2: make sure you're listening to our podcast Biz. I'll drop

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Speaker 2: a link to it in the show notes. The quickie

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Speaker 2: is produced by me Taylor Strano and Clare Murphy, with

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Speaker 2: audio production by Lou Hill Mum of Mere Studios are

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Speaker 2: start with furniture from Fenton and Fenton. Visit Fenton and

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Speaker 2: Fenton dot com dot au