1 00:00:08,234 --> 00:00:16,474 Speaker 1: You're listening to a mom with mere podcast. Whoever said 2 00:00:16,553 --> 00:00:18,794 Speaker 1: orange is a new pink with seriously. 3 00:00:18,314 --> 00:00:22,954 Speaker 2: Disturbed laurels spraying groundbreaking? Oh my god, you have to 4 00:00:23,034 --> 00:00:24,634 Speaker 2: do it. You live for fashion. 5 00:00:26,274 --> 00:00:28,674 Speaker 1: Hello, and welcome to Nothing to Wear, the podcast that 6 00:00:28,714 --> 00:00:31,034 Speaker 1: solves fashion problems and levels up your wardrobe. 7 00:00:31,154 --> 00:00:33,954 Speaker 2: I'm Lee Campbell and I'm listening to Pigot. Each week 8 00:00:33,954 --> 00:00:36,474 Speaker 2: we talk all things fashion, helping you get the most 9 00:00:36,473 --> 00:00:38,034 Speaker 2: out of the clothes you already own, or if you're 10 00:00:38,034 --> 00:00:40,034 Speaker 2: in the market to buy something, will help you decide 11 00:00:40,114 --> 00:00:41,233 Speaker 2: what that piece could be. 12 00:00:41,513 --> 00:00:43,673 Speaker 1: You help me decide too much. My bank doesn't like you. 13 00:00:43,913 --> 00:00:45,833 Speaker 2: I'm so happy to be back with you. I know. 14 00:00:46,394 --> 00:00:48,714 Speaker 2: I'm so glad to be that with you. 15 00:00:47,994 --> 00:00:52,633 Speaker 1: You. I know now big topic today, micro trends are 16 00:00:52,634 --> 00:00:54,514 Speaker 1: on the way out. I can't wait to get your thoughts. 17 00:00:54,554 --> 00:00:57,074 Speaker 1: But first, you are a girl in the know. What 18 00:00:57,234 --> 00:00:59,594 Speaker 1: is happening on your algorithms, what's happening in the zeitgeist 19 00:00:59,674 --> 00:01:00,874 Speaker 1: of fashion at the moment. 20 00:01:00,674 --> 00:01:03,434 Speaker 2: So welcome to my algorithm. I've got three things to 21 00:01:03,434 --> 00:01:05,714 Speaker 2: bring to you today, which I'm not. 22 00:01:05,674 --> 00:01:07,994 Speaker 1: Sure if you're a cross, Lee, but I'm across nothing. 23 00:01:08,434 --> 00:01:11,554 Speaker 1: I'm fresh back and honestly, I've just seen like targets 24 00:01:11,634 --> 00:01:14,474 Speaker 1: new collections, so yeah, tell me everything. 25 00:01:14,714 --> 00:01:16,834 Speaker 2: Well, the first one is hot off the press, and 26 00:01:16,874 --> 00:01:20,314 Speaker 2: that is John Galliano will be designing for Zara, so 27 00:01:20,354 --> 00:01:23,953 Speaker 2: he'll be the creative director. It's been inked for two years. 28 00:01:23,954 --> 00:01:26,554 Speaker 2: He'll be the creative director doing his own collaboration with 29 00:01:26,754 --> 00:01:29,674 Speaker 2: Sarah full time, like as in not just one of 30 00:01:29,714 --> 00:01:33,634 Speaker 2: those limited edition collapse so it's a two year he'll 31 00:01:33,634 --> 00:01:36,954 Speaker 2: have his own capsule within Zara, right, And this is 32 00:01:37,274 --> 00:01:39,714 Speaker 2: completely hot off the press, and it's really exciting. I 33 00:01:39,754 --> 00:01:41,994 Speaker 2: think we've even spoken Lee about how we love these 34 00:01:42,034 --> 00:01:45,794 Speaker 2: collaborations with Hilo h and m. 35 00:01:45,554 --> 00:01:47,554 Speaker 1: Yes, oh my gosh, I love those. But they're obviously, 36 00:01:47,794 --> 00:01:50,074 Speaker 1: like you know, quite flushing the pan in that they happen. 37 00:01:50,234 --> 00:01:52,274 Speaker 1: They always quickly sell out and then that's it. But 38 00:01:52,354 --> 00:01:54,474 Speaker 1: if he's got a two year contract. 39 00:01:54,234 --> 00:01:57,114 Speaker 2: Yeah, and why this is interesting. Firstly, before those, if 40 00:01:57,114 --> 00:02:01,114 Speaker 2: you're unfamiliar with John Galliano, he was He's a legendary 41 00:02:01,674 --> 00:02:04,634 Speaker 2: creative director in fashion. So he was at the Helm 42 00:02:04,714 --> 00:02:08,594 Speaker 2: of Christian Dure for fifteen years. He was the creator 43 00:02:08,674 --> 00:02:12,434 Speaker 2: of the saddle bag, the Dial saddlebag, also that newspaper 44 00:02:12,514 --> 00:02:14,994 Speaker 2: print we saw a lot of in Sex and the City. 45 00:02:15,234 --> 00:02:16,514 Speaker 2: We saw in clothes and. 46 00:02:16,514 --> 00:02:18,834 Speaker 1: Bag yes, and back again of course. 47 00:02:19,154 --> 00:02:21,474 Speaker 2: Yeah. And then he was there for fifteen years. He 48 00:02:21,554 --> 00:02:24,714 Speaker 2: then moved to Maison Magello, where he was there for 49 00:02:24,794 --> 00:02:25,874 Speaker 2: almost a decade. 50 00:02:26,034 --> 00:02:27,794 Speaker 1: Oh my god, I've always loved Magello and I did 51 00:02:27,794 --> 00:02:28,194 Speaker 1: not know that. 52 00:02:28,754 --> 00:02:30,954 Speaker 2: And he was the one. He didn't create the tabo too. 53 00:02:31,034 --> 00:02:32,834 Speaker 2: That's been around with Magella for a while, but he 54 00:02:32,954 --> 00:02:35,114 Speaker 2: reintroduced it a few years ago. You know, we started 55 00:02:35,154 --> 00:02:36,194 Speaker 2: seeing it again everywhere. 56 00:02:36,394 --> 00:02:38,394 Speaker 1: It's all over Etsy. If ever I go onto, it'sy 57 00:02:38,434 --> 00:02:41,474 Speaker 1: for fashion. Honestly, you can get a really well made style. 58 00:02:41,594 --> 00:02:44,874 Speaker 1: Obviously it's not that brand, but it really is still 59 00:02:45,274 --> 00:02:46,714 Speaker 1: very polarizing, but everywhere. 60 00:02:46,834 --> 00:02:50,634 Speaker 2: So that's him. He's iconic and yes, this two year partnership. 61 00:02:50,834 --> 00:02:53,994 Speaker 2: What is exciting and different about this one though, is 62 00:02:54,154 --> 00:02:56,594 Speaker 2: how they've come out with this press release saying that 63 00:02:56,754 --> 00:03:01,994 Speaker 2: he will reauthor and recreate Zara's archives. There's been a 64 00:03:02,074 --> 00:03:04,913 Speaker 2: funny sort of online memes about Zara's archive. What does 65 00:03:04,914 --> 00:03:06,994 Speaker 2: that mean? Is that just a whole pile of land film? 66 00:03:07,674 --> 00:03:11,194 Speaker 1: Oh my goshan. 67 00:03:09,794 --> 00:03:12,114 Speaker 2: Fair, We are just going off for press release, but 68 00:03:12,194 --> 00:03:16,474 Speaker 2: could this be a step towards circularity for Zara and 69 00:03:16,674 --> 00:03:20,353 Speaker 2: using dead stock to recreate and reproduce. We don't know yet. 70 00:03:20,394 --> 00:03:21,914 Speaker 2: We don't know yet. It's exciting. 71 00:03:22,074 --> 00:03:24,194 Speaker 1: I can't even like when you think, you know, like 72 00:03:24,234 --> 00:03:27,394 Speaker 1: you reference that newspaper print and that iconic dress. I 73 00:03:27,394 --> 00:03:30,154 Speaker 1: can't think of anything that immediately comes to mind when 74 00:03:30,194 --> 00:03:32,714 Speaker 1: I say think Zara archive. That's such a good p 75 00:03:32,874 --> 00:03:35,234 Speaker 1: So I love to know if there will be stuff 76 00:03:35,234 --> 00:03:36,994 Speaker 1: that he'll bring out or redo and we go, oh 77 00:03:37,034 --> 00:03:37,754 Speaker 1: my gosh, that's right. 78 00:03:37,794 --> 00:03:39,914 Speaker 2: That was such a moment, and that will be interesting. 79 00:03:39,954 --> 00:03:42,274 Speaker 2: I guess if that is it and he's just mass producing, fine, 80 00:03:42,354 --> 00:03:44,954 Speaker 2: he's sort of exciting, nostalgic. But yeah, I think this 81 00:03:44,994 --> 00:03:48,634 Speaker 2: is such an opportunity for Zara. It's also a high 82 00:03:48,714 --> 00:03:51,834 Speaker 2: risk for its reputational risk for both parties. 83 00:03:51,914 --> 00:03:52,474 Speaker 1: Yeah, I agree. 84 00:03:52,594 --> 00:03:54,594 Speaker 2: I need to mention, just as a little bit of 85 00:03:54,634 --> 00:03:57,234 Speaker 2: a footnote, Jehan Galiano has had a bit of a 86 00:03:57,274 --> 00:04:00,194 Speaker 2: shady past. Yes, it doesn't have the best reputation as 87 00:04:00,194 --> 00:04:02,914 Speaker 2: a person. Yeah, he's said a lot of anti semitic 88 00:04:03,474 --> 00:04:05,314 Speaker 2: This is how he lost his job at yours. So 89 00:04:05,594 --> 00:04:07,074 Speaker 2: he said some stuff in the past. You can do 90 00:04:07,274 --> 00:04:09,194 Speaker 2: that if you want but a lot of people have 91 00:04:09,194 --> 00:04:11,914 Speaker 2: come out saying whatever brand he touches, they will boycott. 92 00:04:12,354 --> 00:04:14,554 Speaker 2: So there's a risk from Zara's point of view. But 93 00:04:14,634 --> 00:04:16,633 Speaker 2: from his point of view, he's gone from high end 94 00:04:16,753 --> 00:04:20,393 Speaker 2: luxury Dior to Margella now to a high. 95 00:04:21,993 --> 00:04:24,033 Speaker 1: Him. I mean, I think, you know, if we're seeing 96 00:04:24,073 --> 00:04:27,234 Speaker 1: anything from trends, you know, in terms of purchasing and 97 00:04:27,393 --> 00:04:31,914 Speaker 1: generations really wanting the you know, the founders or the 98 00:04:31,993 --> 00:04:33,914 Speaker 1: names or the designers to walk the walk. I think 99 00:04:34,073 --> 00:04:36,713 Speaker 1: never before have people put their money where their mouth 100 00:04:36,794 --> 00:04:38,314 Speaker 1: is and just said no, I'm not you know, I 101 00:04:38,433 --> 00:04:40,633 Speaker 1: might like that jacket, but I'm not supporting the company 102 00:04:40,674 --> 00:04:41,194 Speaker 1: behind it. 103 00:04:41,553 --> 00:04:45,433 Speaker 2: And number two is a TikTok creator that I've just 104 00:04:45,474 --> 00:04:49,434 Speaker 2: stumbled across when looking into this Oscar content and coverage. 105 00:04:49,474 --> 00:04:52,993 Speaker 2: Her name is Emily pre Loved and it's Emily M. Stotcy. 106 00:04:53,354 --> 00:04:58,153 Speaker 2: So she's a vintage fashion writer, podcaster and educator I 107 00:04:58,193 --> 00:05:01,273 Speaker 2: guess on pre Loved items. And she's not sort of 108 00:05:01,354 --> 00:05:04,033 Speaker 2: barking down the phone being like, you know this, you 109 00:05:04,113 --> 00:05:06,834 Speaker 2: should buy sustainable. You should if you. 110 00:05:06,794 --> 00:05:09,274 Speaker 1: Buy you know, high Street, than you're the worst person 111 00:05:09,274 --> 00:05:09,674 Speaker 1: in the world. 112 00:05:09,834 --> 00:05:12,354 Speaker 2: Yeah, it's more educating being like, guys, I found this 113 00:05:12,474 --> 00:05:16,153 Speaker 2: amazing jacket on Deepps. Someone needs to buy this. Oh wow. 114 00:05:16,193 --> 00:05:19,234 Speaker 2: I love her and I better not follow her. And 115 00:05:19,834 --> 00:05:22,194 Speaker 2: she's done a lot of content and a series recently 116 00:05:22,274 --> 00:05:26,314 Speaker 2: on Oscars and what celebrities wore vintage to the Oscars 117 00:05:26,313 --> 00:05:28,553 Speaker 2: and the after party, which is really cool. One of 118 00:05:28,553 --> 00:05:31,633 Speaker 2: the history of pieces, right, yeah, yeah, one being Chris 119 00:05:31,674 --> 00:05:35,753 Speaker 2: Jenno who wore a Valentino nineteen ninety five piece to 120 00:05:35,873 --> 00:05:39,674 Speaker 2: an after party. And even just with Kardashian's Kylie Jenner 121 00:05:39,674 --> 00:05:42,074 Speaker 2: wore a vintage dress to the BAFTAs. So she sort 122 00:05:42,073 --> 00:05:44,474 Speaker 2: of brings you in the know with who's wearing vintage, 123 00:05:44,513 --> 00:05:46,953 Speaker 2: which I think is cool. Yeah, So bringing up vintage, 124 00:05:46,953 --> 00:05:48,873 Speaker 2: who's wearing what, and just making it relevant. 125 00:05:48,953 --> 00:05:51,434 Speaker 1: I love learning that's parts about history because I often think, 126 00:05:51,474 --> 00:05:53,953 Speaker 1: you know, those things are stored somewhere in an archive. 127 00:05:54,113 --> 00:05:56,234 Speaker 1: You think of when Kim wore the Mariland dress, which 128 00:05:56,274 --> 00:05:59,513 Speaker 1: was such a big issue and understandably I don't think 129 00:05:59,553 --> 00:06:01,074 Speaker 1: she broke it in the end. I don't know. I 130 00:06:01,513 --> 00:06:02,193 Speaker 1: can't remember. 131 00:06:02,674 --> 00:06:06,034 Speaker 2: Yeah. And number three, it's a Substack recommendation. It's called 132 00:06:06,073 --> 00:06:11,394 Speaker 2: September eighteen and it's a newsletter all around fashion and culture. 133 00:06:11,553 --> 00:06:14,873 Speaker 2: Her name is Taylor Dedu. She has just over ten 134 00:06:14,914 --> 00:06:17,873 Speaker 2: thousand subscribers to substack, which is actually a fair amount. 135 00:06:17,993 --> 00:06:19,154 Speaker 1: Yeah, that's very impressive. 136 00:06:19,234 --> 00:06:22,833 Speaker 2: Yeah yeah. And she does do long form pieces, but 137 00:06:22,914 --> 00:06:25,033 Speaker 2: a lot's visual as well. It feels like a really 138 00:06:25,354 --> 00:06:29,794 Speaker 2: highly curated fashion girlies Pinterest page, cool page or tumbler 139 00:06:29,834 --> 00:06:32,433 Speaker 2: old school. Yes, And she does a cool series called 140 00:06:32,513 --> 00:06:35,593 Speaker 2: Good Pairings and it's a whole it's visualization around just 141 00:06:35,633 --> 00:06:38,834 Speaker 2: two colors, and she does two colors per week, and 142 00:06:38,873 --> 00:06:41,874 Speaker 2: it's unusual pairings of colors. And I find I go 143 00:06:41,914 --> 00:06:44,553 Speaker 2: there if I need inspo on my wardrobe. You know, 144 00:06:44,674 --> 00:06:47,594 Speaker 2: sometimes you feel stuck. There's some colors I'd never put together, 145 00:06:47,834 --> 00:06:49,234 Speaker 2: and then I see how she's put them together. 146 00:06:49,474 --> 00:06:51,074 Speaker 1: That to me is with color as well. I've got 147 00:06:51,113 --> 00:06:53,674 Speaker 1: some color pieces, but putting them together is for some 148 00:06:53,714 --> 00:06:55,914 Speaker 1: reason scary or I just don't have time. I need 149 00:06:55,953 --> 00:06:57,833 Speaker 1: to have the time and the mental capacity to kind 150 00:06:57,834 --> 00:07:00,474 Speaker 1: of find that outfit. So' just rich for my neutrals. 151 00:07:00,714 --> 00:07:02,593 Speaker 2: So she's a great one to follow, and it's a 152 00:07:02,633 --> 00:07:04,434 Speaker 2: free substuck amazing. 153 00:07:04,794 --> 00:07:07,553 Speaker 1: So later in the episode we'll get to Bougie two budget, 154 00:07:07,594 --> 00:07:10,833 Speaker 1: which is now three recommendations because everyone wanted more. But 155 00:07:10,914 --> 00:07:13,194 Speaker 1: after the break, trends as we know it are changing 156 00:07:13,314 --> 00:07:27,154 Speaker 1: and what's replacing them? So Lacinda trends they're having a moment, 157 00:07:27,194 --> 00:07:29,314 Speaker 1: and not in the way that we know it, particularly 158 00:07:29,754 --> 00:07:33,954 Speaker 1: micro trends, which I think, gosh that even the term 159 00:07:33,994 --> 00:07:35,474 Speaker 1: micro trends is relatively new. 160 00:07:35,674 --> 00:07:37,074 Speaker 2: That's that's true, yea. 161 00:07:37,754 --> 00:07:41,474 Speaker 1: And so we're seeing, you know, definitely the decline even 162 00:07:41,514 --> 00:07:45,674 Speaker 1: some backlash towards micro trends because well for a myriad 163 00:07:45,714 --> 00:07:48,154 Speaker 1: of reasons. But talk to me about a micro trend 164 00:07:48,194 --> 00:07:50,354 Speaker 1: and why is it different to a regular trend? 165 00:07:50,393 --> 00:07:53,273 Speaker 2: Is it the speed? Yeah, you're so right. That term 166 00:07:53,354 --> 00:07:58,514 Speaker 2: micro trend is new, i'd say over the past decade. 167 00:07:59,154 --> 00:08:02,114 Speaker 2: So a micro trend, I guess if you had to 168 00:08:02,154 --> 00:08:05,194 Speaker 2: try and define it, it is a churn and burn 169 00:08:05,354 --> 00:08:10,514 Speaker 2: micro small aesthetic which is identified and defined by a creator. 170 00:08:11,034 --> 00:08:14,274 Speaker 2: I actually think it go it's inherently linked to TikTok 171 00:08:14,314 --> 00:08:16,914 Speaker 2: as well, for sure. For sure that might give us 172 00:08:16,914 --> 00:08:19,713 Speaker 2: some an indicate. TikTok was launched in twenty sixteen, so 173 00:08:19,714 --> 00:08:22,234 Speaker 2: it is a decade. So micro yeah, between around for 174 00:08:22,234 --> 00:08:24,634 Speaker 2: about a decade, and I think it's an attempt to 175 00:08:24,714 --> 00:08:29,634 Speaker 2: try and categorize a trend or an aesthetic and almost 176 00:08:29,634 --> 00:08:32,593 Speaker 2: like boil it down to just an image on Instagram 177 00:08:32,794 --> 00:08:33,794 Speaker 2: or just a short. 178 00:08:33,554 --> 00:08:37,514 Speaker 1: TikTok that you immediately visualize, but if you know the term, 179 00:08:37,594 --> 00:08:39,514 Speaker 1: because for me, you know, I think trends are like, okay, 180 00:08:39,754 --> 00:08:42,394 Speaker 1: barrel jeans. I don't need someone to show me a 181 00:08:42,394 --> 00:08:45,354 Speaker 1: picture to know what that is. Straight leg, you know, oversize, 182 00:08:45,474 --> 00:08:47,794 Speaker 1: I can picture that. But I find with these micro trends, 183 00:08:47,834 --> 00:08:51,394 Speaker 1: they have a term like hot girl tomatoes. You know, 184 00:08:51,434 --> 00:08:52,714 Speaker 1: we're going to go into those in a minute, But 185 00:08:52,794 --> 00:08:55,314 Speaker 1: unless you're in the know, you're like, what is that? 186 00:08:55,554 --> 00:08:59,074 Speaker 2: Yeah, it's almost it's a vibe or an aesthetic. It's 187 00:08:59,074 --> 00:09:00,473 Speaker 2: not just an item. 188 00:09:00,234 --> 00:09:01,514 Speaker 1: But also so specific. 189 00:09:01,794 --> 00:09:05,594 Speaker 2: Yeah, and a lifestyle. It's not just fashion related, it's 190 00:09:05,634 --> 00:09:07,074 Speaker 2: beauty and lifestyle. 191 00:09:06,674 --> 00:09:08,594 Speaker 1: Yeap, which to me, which will also get in We've 192 00:09:08,594 --> 00:09:11,154 Speaker 1: brought a few to kind of explain and dissect whether 193 00:09:11,194 --> 00:09:13,394 Speaker 1: they were real trends, but I feel like, because it's 194 00:09:13,434 --> 00:09:15,514 Speaker 1: often linked to a lifestyle, sometimes it can be a 195 00:09:15,554 --> 00:09:17,994 Speaker 1: little bit elitist. Because one of the ones I was 196 00:09:17,994 --> 00:09:20,914 Speaker 1: going to talk about is tomato girl summer. So I mean, firstly, 197 00:09:21,234 --> 00:09:24,194 Speaker 1: I'm thinking, oh, what do I need to do with tomatoes? Yeah, 198 00:09:24,234 --> 00:09:27,314 Speaker 1: but you know that's all about trips to the Mediterranean. 199 00:09:27,474 --> 00:09:29,554 Speaker 1: You're on the Maufee coast and you're just in your 200 00:09:29,594 --> 00:09:32,074 Speaker 1: linen and maybe your head scuff and you know whose 201 00:09:32,194 --> 00:09:35,314 Speaker 1: life is that? All the times it's almost like you're 202 00:09:35,394 --> 00:09:38,354 Speaker 1: manifesting life or you're daydreaming this life that you want 203 00:09:38,394 --> 00:09:39,834 Speaker 1: to be in when you're actually just in a nine 204 00:09:39,874 --> 00:09:42,114 Speaker 1: to five office Joe, right, Or it's you know, come 205 00:09:42,114 --> 00:09:44,954 Speaker 1: from a particular creator influencer who does go on that trip, 206 00:09:44,954 --> 00:09:47,154 Speaker 1: which is fantastic, but maybe live the life that the 207 00:09:47,194 --> 00:09:48,114 Speaker 1: regular people don't. 208 00:09:48,914 --> 00:09:51,074 Speaker 2: They are flash of the pants, so they can only 209 00:09:51,194 --> 00:09:53,754 Speaker 2: last like a year or two, or some have a 210 00:09:53,754 --> 00:09:56,314 Speaker 2: little bit more longevity, but that's like four years or something. 211 00:09:56,474 --> 00:09:58,354 Speaker 1: Yes, And I think also sometimes I like it when 212 00:09:58,394 --> 00:10:00,354 Speaker 1: it's a micro trend, but it's really just something a 213 00:10:00,354 --> 00:10:02,954 Speaker 1: trend or an item or an aesthetic that's been relabeled 214 00:10:02,954 --> 00:10:05,394 Speaker 1: with a cutesy name. That's fine because I'm like, oh, okay, yeah, 215 00:10:05,394 --> 00:10:07,834 Speaker 1: I know what that is. Yeah, but it's interesting because 216 00:10:07,834 --> 00:10:10,234 Speaker 1: they feel like for so long, and particularly even here 217 00:10:10,274 --> 00:10:13,394 Speaker 1: at Momami, you can see what content performs and you know, 218 00:10:13,474 --> 00:10:15,754 Speaker 1: a micro trend in the headline and explaining what it 219 00:10:15,834 --> 00:10:18,314 Speaker 1: was used to perform particularly well because people are like, 220 00:10:18,354 --> 00:10:21,234 Speaker 1: oh wow, what's that, something exciting, something new, And now 221 00:10:21,274 --> 00:10:24,874 Speaker 1: we're finding that I think people have fatigue. They feel 222 00:10:24,874 --> 00:10:27,914 Speaker 1: like it's something new every week, whether it's they've got 223 00:10:27,954 --> 00:10:29,714 Speaker 1: to go and buy something new or that just that 224 00:10:30,274 --> 00:10:31,874 Speaker 1: because they're not in the know, they feel like they're 225 00:10:31,914 --> 00:10:34,434 Speaker 1: left out, and I think that they're just the speed 226 00:10:34,754 --> 00:10:36,874 Speaker 1: was kind of exciting and new at first, Like you say, 227 00:10:36,914 --> 00:10:39,034 Speaker 1: TikTok is ten years old, which blows my mind. Instagram 228 00:10:39,114 --> 00:10:41,154 Speaker 1: older than that. But it was so exciting to have 229 00:10:42,394 --> 00:10:46,394 Speaker 1: more frequent content in terms of inspiration, particularly back then. 230 00:10:46,474 --> 00:10:49,234 Speaker 1: And now we're just like whoa, okay, too fast, too much, 231 00:10:49,514 --> 00:10:51,554 Speaker 1: too many things happening at once, and so people are 232 00:10:51,634 --> 00:10:55,874 Speaker 1: kind of rebelling against jumping on these trends blindly because 233 00:10:56,394 --> 00:10:58,954 Speaker 1: they just don't live that life or don't you know, 234 00:10:59,114 --> 00:11:01,994 Speaker 1: don't see the value in something that's apparently cool one 235 00:11:02,034 --> 00:11:03,034 Speaker 1: day and then not the next. 236 00:11:03,114 --> 00:11:06,394 Speaker 2: Yeah, that's true. It's exhausting, and I think we realized 237 00:11:06,434 --> 00:11:09,354 Speaker 2: how goofy and absurd. Some of these are like the 238 00:11:09,434 --> 00:11:12,794 Speaker 2: tomato girl pscidic that you were talking about Yeah, but yeah, 239 00:11:12,874 --> 00:11:14,954 Speaker 2: we've brought a couple to the table. The one I 240 00:11:15,074 --> 00:11:19,234 Speaker 2: find interesting, similar to Tomato girl, is coastal grandma. Yeah. 241 00:11:19,274 --> 00:11:21,074 Speaker 1: I never got that either. Why does she walk to 242 00:11:21,114 --> 00:11:21,754 Speaker 1: be by the coad? 243 00:11:24,394 --> 00:11:26,634 Speaker 2: So this sort of came to life in twenty twenty 244 00:11:26,634 --> 00:11:30,234 Speaker 2: two on TikTok. It was the term coastal grandma was 245 00:11:30,314 --> 00:11:33,354 Speaker 2: coined by TikToker lex Nicoletta. So this is a great 246 00:11:33,354 --> 00:11:36,994 Speaker 2: example of how it is a creator creating these micro trends. 247 00:11:37,754 --> 00:11:41,274 Speaker 2: And I guess the lifestyle a coastal grandma would have 248 00:11:41,514 --> 00:11:45,514 Speaker 2: is Hampton's house by the beach, beautiful interiors, fresh high drangers. 249 00:11:45,674 --> 00:11:47,594 Speaker 2: This is all sort of playing into that Grandma I 250 00:11:47,594 --> 00:11:52,474 Speaker 2: want that, yeah, glass of wine, you're in a book club, 251 00:11:52,554 --> 00:11:54,554 Speaker 2: sort of like what you were saying. It plays into 252 00:11:54,594 --> 00:11:58,314 Speaker 2: this elitist stuff, right, yeah, elitist lifestyle. But the fashion 253 00:11:58,354 --> 00:12:01,474 Speaker 2: of coastal grandma, it's the breezy, button down, crisp white, 254 00:12:01,554 --> 00:12:06,354 Speaker 2: neutral styling, bucket hat very much Nancy Meyer movies. Something's 255 00:12:06,394 --> 00:12:07,074 Speaker 2: got to give. 256 00:12:07,234 --> 00:12:09,274 Speaker 1: Sure, Okay, So I mean I think that part's cool, 257 00:12:09,274 --> 00:12:11,114 Speaker 1: but I just coast or grandma just makes me think 258 00:12:11,114 --> 00:12:13,874 Speaker 1: of Doyley's and a surfboard. It's weird the terms, but 259 00:12:13,954 --> 00:12:16,514 Speaker 1: you know what, when it's you've got half a second 260 00:12:16,554 --> 00:12:19,434 Speaker 1: to catch someone's attention on social media, you do need 261 00:12:19,474 --> 00:12:21,314 Speaker 1: to give it a clickie or intriguing name. And that's 262 00:12:21,314 --> 00:12:22,514 Speaker 1: where this is kind of all come from. 263 00:12:22,554 --> 00:12:24,554 Speaker 2: That's true. And don't you think those pieces that I 264 00:12:24,714 --> 00:12:28,074 Speaker 2: just mentioned are almost similar to the Tomato Girl? Yeah, 265 00:12:28,154 --> 00:12:31,674 Speaker 2: pretty plain breezy Linen. It's just how they've been packaged up. 266 00:12:31,674 --> 00:12:33,994 Speaker 1: Into a micro trent totally instead of a Doyle. It's 267 00:12:33,994 --> 00:12:37,354 Speaker 1: a headscuff. I think it's also interesting because people, you know, 268 00:12:37,674 --> 00:12:40,154 Speaker 1: even five years ago, the content that seemed to be 269 00:12:40,434 --> 00:12:43,434 Speaker 1: more enjoyed than now is like constant halls of this 270 00:12:43,514 --> 00:12:44,994 Speaker 1: is what I've been buying, or this is what I've 271 00:12:44,994 --> 00:12:47,754 Speaker 1: been sent, this this huge hall of fashion, and then 272 00:12:47,794 --> 00:12:49,674 Speaker 1: now that's just so out of step with what's going 273 00:12:49,714 --> 00:12:51,194 Speaker 1: on in the world that I think, you know, to 274 00:12:51,354 --> 00:12:52,954 Speaker 1: keep up with all of these trends, if you were 275 00:12:52,994 --> 00:12:55,794 Speaker 1: to try to, or even one or two, it's just 276 00:12:55,994 --> 00:12:59,354 Speaker 1: irresponsible and impossible. And I think because trends back in 277 00:12:59,394 --> 00:13:02,034 Speaker 1: my day in print particularly, there was a couple of 278 00:13:02,154 --> 00:13:04,554 Speaker 1: year and a couple of big trends because trends would 279 00:13:04,914 --> 00:13:07,354 Speaker 1: spark socially. You know, it was a very organic and 280 00:13:07,354 --> 00:13:10,674 Speaker 1: then it was sort of spread organically through society in 281 00:13:10,714 --> 00:13:13,074 Speaker 1: the zeitgeist, and then of course down to retail. But 282 00:13:13,194 --> 00:13:16,234 Speaker 1: now it's sparked socially on social media and picked up 283 00:13:16,274 --> 00:13:19,274 Speaker 1: immediately and accelerated by global brands because they want to 284 00:13:19,314 --> 00:13:21,114 Speaker 1: go viral. They want that item to sell out, so 285 00:13:21,514 --> 00:13:23,754 Speaker 1: you know, every high street brand and going okay, great, 286 00:13:23,914 --> 00:13:25,954 Speaker 1: let's do that thing from Tomato Girl Summer and this 287 00:13:25,994 --> 00:13:29,594 Speaker 1: thing from Ballet Corps. And I think that then we 288 00:13:29,594 --> 00:13:32,274 Speaker 1: were all excited by the newness perhaps and could pick 289 00:13:32,274 --> 00:13:34,354 Speaker 1: and choose. But now everyone's just tuning out because it's 290 00:13:34,394 --> 00:13:37,394 Speaker 1: just like slow down and have some authenticity. 291 00:13:36,754 --> 00:13:39,554 Speaker 2: That's right, and also losing your own identity. You buy 292 00:13:39,674 --> 00:13:42,514 Speaker 2: something from Coastal Grandmass, something from the Cowboy Disco or whatever, 293 00:13:42,594 --> 00:13:44,874 Speaker 2: and it's just like everyone's feeling a little bit lost 294 00:13:44,914 --> 00:13:45,514 Speaker 2: and see out of it. 295 00:13:45,554 --> 00:13:47,434 Speaker 1: And then they don't have any personal style because it's 296 00:13:47,514 --> 00:13:50,474 Speaker 1: kind of just a big mishmash mob wife aesthetic was interesting. 297 00:13:50,474 --> 00:13:52,634 Speaker 1: So this was twenty twenty three, twenty twenty four. It's 298 00:13:52,634 --> 00:13:55,794 Speaker 1: still pretty current. Again, a cute name and I just 299 00:13:55,834 --> 00:13:58,554 Speaker 1: don't think this was particularly a micro trend. It was 300 00:13:58,594 --> 00:14:00,434 Speaker 1: just kind of packaged together. But it's that kind of 301 00:14:00,834 --> 00:14:04,274 Speaker 1: anti clean girl thing. I mean, think Sopranos and You've Got. 302 00:14:04,274 --> 00:14:07,514 Speaker 1: It's kind of that ott dramatic chunky gold jewelry body 303 00:14:07,554 --> 00:14:11,514 Speaker 1: chondresses and fur and oversized sunny's that's been part of 304 00:14:11,754 --> 00:14:13,994 Speaker 1: society and you know, the fashion culture for so long. 305 00:14:14,034 --> 00:14:16,194 Speaker 1: It just kind of came through the TikTok lens and 306 00:14:16,234 --> 00:14:18,354 Speaker 1: back out. I don't hate that, and I have parts 307 00:14:18,354 --> 00:14:20,274 Speaker 1: of that. I would never do kind of head to 308 00:14:20,274 --> 00:14:21,754 Speaker 1: toe that it would feel a bit dress up party, 309 00:14:21,834 --> 00:14:24,114 Speaker 1: but I'm very into some of that kind of I 310 00:14:24,194 --> 00:14:25,794 Speaker 1: will say, you know, quote unquote tacky. 311 00:14:25,874 --> 00:14:29,034 Speaker 2: I quite like it. You know the Lepard print as well. Yeah, 312 00:14:29,114 --> 00:14:31,674 Speaker 2: but it really could just be like for example, lex 313 00:14:31,754 --> 00:14:34,354 Speaker 2: Nicoletta with Post and Grandma. I bet she was just 314 00:14:34,594 --> 00:14:37,114 Speaker 2: it was the US summer break. She was watching a 315 00:14:37,194 --> 00:14:40,354 Speaker 2: Nancy Meyers movie, Boom went to TikTok. Same with mob wife. 316 00:14:40,394 --> 00:14:42,714 Speaker 2: So I can't really think of anything in culture like 317 00:14:42,754 --> 00:14:45,954 Speaker 2: a movie was out or any TV. So with that vibe, 318 00:14:46,154 --> 00:14:48,594 Speaker 2: probably just watching the Sopranos and Boom went on TikTok. 319 00:14:48,754 --> 00:14:50,234 Speaker 1: Yeah, just went crazy. 320 00:14:50,554 --> 00:14:53,394 Speaker 2: Another one that I had was the indie sleeze aesthetic, 321 00:14:53,794 --> 00:14:56,274 Speaker 2: which again was around the same time as the mob 322 00:14:56,314 --> 00:15:00,914 Speaker 2: wife one twenty twenty two, that anti clean girl rebellion. 323 00:15:01,154 --> 00:15:05,434 Speaker 2: So another nice little packaged up micro trend. Maybe the 324 00:15:05,514 --> 00:15:09,154 Speaker 2: difference with this one though it's rooted in nostalgia. So 325 00:15:09,234 --> 00:15:13,434 Speaker 2: this indie sleez was back in twenty twenty I was, 326 00:15:13,514 --> 00:15:15,794 Speaker 2: So it was back in twenty ten. So you think 327 00:15:15,874 --> 00:15:19,394 Speaker 2: like indie rock bands. Actually it was really in the UK, 328 00:15:19,594 --> 00:15:23,634 Speaker 2: think the Kooks, Eskimo, Joe, Franz, Ferdinand, and it was 329 00:15:23,674 --> 00:15:26,914 Speaker 2: the skinny s brown jeans, the big swept over fringe, 330 00:15:27,034 --> 00:15:31,514 Speaker 2: the smudged eyeliner, they're really thin scarves. 331 00:15:30,994 --> 00:15:32,474 Speaker 1: Like Kate Moss back in the day. 332 00:15:32,474 --> 00:15:35,394 Speaker 2: For a while Kate Moss Alexa Chung was. 333 00:15:35,394 --> 00:15:37,714 Speaker 1: You know, I guess more than a trend, like you know, 334 00:15:37,834 --> 00:15:39,314 Speaker 1: a proper trend, but more than that, it's kind of 335 00:15:39,354 --> 00:15:42,514 Speaker 1: like a subculture. You're right, it's never gone anywhere. It's 336 00:15:42,554 --> 00:15:44,554 Speaker 1: just been a particular type of person and their style 337 00:15:44,594 --> 00:15:46,874 Speaker 1: and their i mean, the music they're into. And then 338 00:15:46,914 --> 00:15:49,674 Speaker 1: we've kind of broader society is burrowed as a trend 339 00:15:49,714 --> 00:15:51,514 Speaker 1: and then TikTok's borrowed it as a micro trend. 340 00:15:51,914 --> 00:15:54,514 Speaker 2: I reckon it was the last of like a proper 341 00:15:54,554 --> 00:15:57,914 Speaker 2: authentic subculture. Yes, and don't you think it's funny. It's 342 00:15:57,914 --> 00:16:01,634 Speaker 2: almost cosplaying, like they're wearing smudged eyeliner. But this was 343 00:16:01,674 --> 00:16:03,994 Speaker 2: because they were out, Like, yes, they had three days 344 00:16:04,074 --> 00:16:06,394 Speaker 2: less to work in the same clothes. 345 00:16:06,474 --> 00:16:09,714 Speaker 1: It was like legitimately much one. I didn't mind, and 346 00:16:09,794 --> 00:16:12,434 Speaker 1: I think again kind of had its moment on TikTok. 347 00:16:12,474 --> 00:16:15,314 Speaker 1: But it's always around, is the ballet corps trend. So 348 00:16:15,434 --> 00:16:17,994 Speaker 1: that was kind of twenty twenty two, twenty twenty three. 349 00:16:17,994 --> 00:16:20,314 Speaker 1: I mean, we're still seeing it. I've now kind of 350 00:16:20,594 --> 00:16:24,274 Speaker 1: progressed to that ballet corps slash active I don't know, 351 00:16:24,554 --> 00:16:26,994 Speaker 1: sport whatever. You know how the shoot the sneakers are. 352 00:16:26,954 --> 00:16:29,674 Speaker 2: Now sneak arena. Yes, there you go. Do you like those? 353 00:16:30,754 --> 00:16:32,274 Speaker 1: I like the look of them. I can't do that, 354 00:16:32,314 --> 00:16:34,234 Speaker 1: but I feel like, you know, having been in media 355 00:16:34,274 --> 00:16:36,474 Speaker 1: for twenty years, there's always some sort of trend that 356 00:16:36,594 --> 00:16:40,994 Speaker 1: leans towards that sort of feminine ballet vibe beyond just 357 00:16:41,034 --> 00:16:44,674 Speaker 1: the ballet flat but you know, soft feminine, you wrap cardigans. 358 00:16:44,714 --> 00:16:46,834 Speaker 1: I got a great rap cardigan from cause maybe two 359 00:16:46,914 --> 00:16:49,594 Speaker 1: years ago. And it's not that I look at it 360 00:16:49,594 --> 00:16:51,114 Speaker 1: and go, wow, you were ballet corp. I'm just like, 361 00:16:51,114 --> 00:16:53,314 Speaker 1: you're quite comfortable and feminine and great for a flight. 362 00:16:53,634 --> 00:16:55,714 Speaker 1: And it was sort of that, you know, ballet flats, tights, 363 00:16:55,794 --> 00:16:58,394 Speaker 1: even the leg warmerst that was quite sort of to 364 00:16:58,474 --> 00:17:00,434 Speaker 1: me a little bit dress up, do not stress. Yeah, 365 00:17:00,514 --> 00:17:04,553 Speaker 1: but you know that soft pink tones, graceful, romantic and 366 00:17:04,594 --> 00:17:06,913 Speaker 1: a bitter I guess of nostalgia as well. I think 367 00:17:07,114 --> 00:17:09,234 Speaker 1: a lot of this does have some nostalia into it. 368 00:17:09,394 --> 00:17:11,553 Speaker 1: They're just bringing it back, making it current, but instead 369 00:17:11,554 --> 00:17:14,514 Speaker 1: of it always having been there. TikTok's kind of saying, hey, 370 00:17:14,554 --> 00:17:16,914 Speaker 1: this is new, yeah, and then it's gone the next moment. 371 00:17:17,074 --> 00:17:19,594 Speaker 2: Do you think there's a part of female's sort of 372 00:17:19,634 --> 00:17:23,234 Speaker 2: innately wanting to sort of lean into that feminine style. Yeah, 373 00:17:23,274 --> 00:17:23,634 Speaker 2: I do. 374 00:17:23,754 --> 00:17:25,914 Speaker 1: I think it's because I'm quite I mean, I wouldn't 375 00:17:25,914 --> 00:17:29,754 Speaker 1: say androgynosts. I would just say basic. But sometimes I 376 00:17:29,834 --> 00:17:31,954 Speaker 1: will look at my wardrobe and go, this is all 377 00:17:31,994 --> 00:17:34,114 Speaker 1: too plain and boring, and I will want to reach 378 00:17:34,154 --> 00:17:36,513 Speaker 1: for something that's quite feminine me too, my whole you know, 379 00:17:36,514 --> 00:17:38,474 Speaker 1: I think I've got friends that their whole wardrobe is 380 00:17:38,554 --> 00:17:41,474 Speaker 1: sort of you know, zimmermon all very sort of high necked, 381 00:17:41,474 --> 00:17:43,994 Speaker 1: beautiful feminine dresses. That's too much for me. But I 382 00:17:44,034 --> 00:17:46,954 Speaker 1: do think that if the culture which we're kind of 383 00:17:46,954 --> 00:17:51,194 Speaker 1: seeing in this winter is too plain, oversized and monochromatic, 384 00:17:51,274 --> 00:17:53,354 Speaker 1: there's a bit of a rebellion from you know, female 385 00:17:53,394 --> 00:17:55,474 Speaker 1: shoppers in that they want something that's got a bit 386 00:17:55,474 --> 00:17:56,954 Speaker 1: more personality or a bit more femininity. 387 00:17:57,554 --> 00:18:01,114 Speaker 2: Yeah. Well, speaking of minimalist and mutual dressing, my last 388 00:18:01,154 --> 00:18:04,674 Speaker 2: one is, my last microtrend is quite luxury, old money, stealth, wealth, 389 00:18:04,714 --> 00:18:06,234 Speaker 2: whatever you want to call it. I don't think we 390 00:18:06,274 --> 00:18:10,674 Speaker 2: could do one on micro trends without yeah, quiet like yeah, 391 00:18:10,874 --> 00:18:14,114 Speaker 2: and almost ongoing as well. I'd say it's probably been 392 00:18:14,154 --> 00:18:15,914 Speaker 2: the longest microach friend we've seen. 393 00:18:15,954 --> 00:18:18,833 Speaker 1: I agree, agreed, because again it's relabeled just like people 394 00:18:18,914 --> 00:18:21,114 Speaker 1: that were well, I think people that just wear nice 395 00:18:21,154 --> 00:18:24,754 Speaker 1: quality things may be a brand, but it's not shouting logos. 396 00:18:24,234 --> 00:18:26,714 Speaker 2: One hundred percent. And it's also like the easiest low 397 00:18:26,874 --> 00:18:30,234 Speaker 2: hanging fruit to commercialize for brands. Yes, anyone, like if 398 00:18:30,234 --> 00:18:33,354 Speaker 2: it's if western was a trend, if that's not your style, 399 00:18:33,474 --> 00:18:37,594 Speaker 2: you'd have to actually go create and produce Western cowboy bootleg. 400 00:18:37,234 --> 00:18:39,714 Speaker 1: And that's so risky for retailer because people an't going 401 00:18:39,714 --> 00:18:40,033 Speaker 1: to buy it. 402 00:18:40,194 --> 00:18:43,354 Speaker 2: Yeah, but everyone from high end kate the Road down 403 00:18:43,394 --> 00:18:45,353 Speaker 2: to cotton On. I was going to say, the Road. 404 00:18:45,474 --> 00:18:47,914 Speaker 1: I've never seen a handbag copied more than that, Margo, 405 00:18:48,114 --> 00:18:51,434 Speaker 1: you know, Brown Swede, which is quite luxury, because how 406 00:18:51,514 --> 00:18:54,674 Speaker 1: much is that bag ten thousand dollars close to and 407 00:18:54,714 --> 00:18:56,594 Speaker 1: then you can get you know, the version of it 408 00:18:56,674 --> 00:19:00,674 Speaker 1: in ruby or you know. I think that's I like that, 409 00:19:00,794 --> 00:19:02,954 Speaker 1: but I also just think it's just how trends have 410 00:19:02,954 --> 00:19:05,793 Speaker 1: always worked, and that there's a you know, an overarching 411 00:19:06,754 --> 00:19:09,354 Speaker 1: luxury designer that's created an aesthetic or a shape and 412 00:19:09,354 --> 00:19:12,274 Speaker 1: then the retailers just copy it. But we've called it quiet. 413 00:19:12,074 --> 00:19:15,874 Speaker 2: Luxury and then we've got over by it. It's not real. 414 00:19:16,074 --> 00:19:18,754 Speaker 1: It's quiet because it's not the real label, which is great. 415 00:19:19,034 --> 00:19:21,274 Speaker 2: That's interesting that you say that, yeah, it's not real 416 00:19:21,514 --> 00:19:24,833 Speaker 2: and this is less a trend, more social signaling. So 417 00:19:24,954 --> 00:19:27,114 Speaker 2: like what you were saying before, y about this elitist 418 00:19:27,754 --> 00:19:31,634 Speaker 2: vibe that you're trying to give off. Sociologist Pierre Bordo back, 419 00:19:31,714 --> 00:19:34,353 Speaker 2: this is ninety seven. Ninety ninety seven, he mentioned this 420 00:19:34,474 --> 00:19:37,793 Speaker 2: whole idea around social language and what we do to 421 00:19:37,914 --> 00:19:41,513 Speaker 2: signal our wealth and people. They don't just adopt the 422 00:19:41,594 --> 00:19:45,474 Speaker 2: aesthetic as in the close, the loafers, the cashmere, whether 423 00:19:45,514 --> 00:19:48,394 Speaker 2: it's real or not real, but it's this idea, an 424 00:19:48,434 --> 00:19:52,354 Speaker 2: aesthetic that you're performing the signals that a wealthy person 425 00:19:52,434 --> 00:19:55,674 Speaker 2: off class would do. So for example, polo tennis. You 426 00:19:55,714 --> 00:19:58,274 Speaker 2: know how a lot of like Athleisia brands are coming 427 00:19:58,274 --> 00:20:00,834 Speaker 2: out with their own tennis club. It's all when. 428 00:20:00,674 --> 00:20:03,154 Speaker 1: They've never held a rap it correct. As you know, 429 00:20:03,154 --> 00:20:05,154 Speaker 1: I'm not really one for kind of that sport aesthetics. 430 00:20:05,234 --> 00:20:07,714 Speaker 1: So for me, I think, whoa, Okay, I could do 431 00:20:07,794 --> 00:20:10,033 Speaker 1: like the stripe hee Traxi pants. But now that the 432 00:20:10,154 --> 00:20:12,474 Speaker 1: sport aesthetic is getting so niche into different sort of 433 00:20:12,594 --> 00:20:15,513 Speaker 1: rugby and then tennis and then polo, and I'm like, guys, 434 00:20:15,514 --> 00:20:16,513 Speaker 1: it's all just sport to me. 435 00:20:16,714 --> 00:20:19,314 Speaker 2: Polo when you've never ridden a horse. No, So it's 436 00:20:19,354 --> 00:20:21,314 Speaker 2: this whole lifestyle cosplay. 437 00:20:21,474 --> 00:20:24,594 Speaker 1: Yeah, I agree. So for me, quite luxury again, taking 438 00:20:24,634 --> 00:20:26,513 Speaker 1: away the micro trend of it. I just think it's 439 00:20:26,674 --> 00:20:30,394 Speaker 1: a nice way to look quite polished without having to 440 00:20:30,594 --> 00:20:32,754 Speaker 1: The quiet part for me is the it doesn't need 441 00:20:32,794 --> 00:20:35,114 Speaker 1: to be designer. I think, you know, a beautiful Uniclo 442 00:20:35,194 --> 00:20:37,834 Speaker 1: Cashmi nitch that can be quite luxury, because the quiet 443 00:20:37,834 --> 00:20:39,874 Speaker 1: party is I'm just Uniglo. But it's that kind of 444 00:20:39,954 --> 00:20:43,154 Speaker 1: luxury that there is now affordability within Cashmi, whereas you know, 445 00:20:43,194 --> 00:20:45,354 Speaker 1: five years ago you'd have to spend hundreds of dollars 446 00:20:45,394 --> 00:20:47,394 Speaker 1: and now you can spend eighty nine ninety five. Yeah, 447 00:20:47,434 --> 00:20:49,273 Speaker 1: so that's the upside of some of these trends. It's like, 448 00:20:49,354 --> 00:20:52,074 Speaker 1: forget the silly name and just you know now that 449 00:20:52,474 --> 00:20:55,354 Speaker 1: particular fabrics or cuts are more accessible to everyone. I 450 00:20:55,354 --> 00:20:57,234 Speaker 1: think that's the upside. That's so true. 451 00:20:57,474 --> 00:21:00,114 Speaker 2: Also the economic status at the minute and we always 452 00:21:00,114 --> 00:21:02,154 Speaker 2: say that, but like in Australia at the moment it's 453 00:21:02,194 --> 00:21:04,794 Speaker 2: the highest rate of max credit cards. It's actually a 454 00:21:04,834 --> 00:21:06,914 Speaker 2: little bit scary. So it's almost maybe a relief for 455 00:21:07,114 --> 00:21:10,594 Speaker 2: consumers to go it's just easy to wear a consistent 456 00:21:10,874 --> 00:21:14,554 Speaker 2: mutual wardrobe, sigh of relief rather than buying into these 457 00:21:14,634 --> 00:21:17,714 Speaker 2: hectic micro trends. So maybe that's why it's one of 458 00:21:17,714 --> 00:21:20,874 Speaker 2: the biggest as well, because it's just the easiest for everyone. 459 00:21:20,594 --> 00:21:22,474 Speaker 1: At the mouth and it's not so prescriptive. 460 00:21:22,674 --> 00:21:24,874 Speaker 2: Yes, So if that's one of the reasons for the 461 00:21:25,634 --> 00:21:29,474 Speaker 2: decelerational decline in micro trends, it sort of links to 462 00:21:29,514 --> 00:21:33,234 Speaker 2: this whole idea as well, leae around this purpose driven trends. 463 00:21:33,874 --> 00:21:37,234 Speaker 2: So buying for purpose is what I'm really liking in 464 00:21:37,274 --> 00:21:40,514 Speaker 2: trend forecasting, where it's sort of coined this term of 465 00:21:40,794 --> 00:21:42,954 Speaker 2: buying for purpose. So for example, if you go to 466 00:21:42,954 --> 00:21:46,074 Speaker 2: the Australian Open or a concert or a movie, so 467 00:21:46,114 --> 00:21:48,553 Speaker 2: you dress for Wuthering Hearts, you're buying even though this 468 00:21:48,594 --> 00:21:51,273 Speaker 2: is slightly playing into cosplay, but you're buying for a 469 00:21:51,314 --> 00:21:53,954 Speaker 2: purpose or what you're doing with your life. And this 470 00:21:53,994 --> 00:21:56,474 Speaker 2: also kind of comes into that utility play. You have 471 00:21:56,594 --> 00:21:59,594 Speaker 2: function with what you're buying. So if it's the pockets 472 00:21:59,634 --> 00:22:02,874 Speaker 2: or if it's like you want some quality and function 473 00:22:02,994 --> 00:22:04,194 Speaker 2: out of what you're buying. 474 00:22:03,954 --> 00:22:06,834 Speaker 1: My pockets is where I'm at because I think, again, 475 00:22:07,714 --> 00:22:09,834 Speaker 1: in a moment, we'll get into the sustainability factor. But 476 00:22:09,874 --> 00:22:12,074 Speaker 1: I'm huge on deepop at the moment. But I swear 477 00:22:12,154 --> 00:22:13,674 Speaker 1: when I look at my inbox, all I've got is 478 00:22:13,754 --> 00:22:14,194 Speaker 1: high lovely. 479 00:22:14,234 --> 00:22:15,434 Speaker 2: Does this good have pockets? 480 00:22:15,434 --> 00:22:18,714 Speaker 1: Because I'm all about functionality because beautiful pieces in my wardrobe. 481 00:22:18,794 --> 00:22:20,674 Speaker 1: If they don't have pockets or the kind of waste 482 00:22:20,754 --> 00:22:23,514 Speaker 1: or they're too hard to do up or down, I'm 483 00:22:23,554 --> 00:22:25,634 Speaker 1: just not reaching for those items. And it's a part 484 00:22:25,634 --> 00:22:28,114 Speaker 1: of fashion that I've never really explored before. It's an 485 00:22:28,154 --> 00:22:31,154 Speaker 1: interesting thing to observe myself because it's the first time 486 00:22:31,194 --> 00:22:36,274 Speaker 1: I'm really trying to marry functionality and sustainability, and then 487 00:22:36,314 --> 00:22:38,754 Speaker 1: that's becoming my personal style. Where it was very easy 488 00:22:38,754 --> 00:22:39,994 Speaker 1: for me to pop up to the shops and get 489 00:22:39,994 --> 00:22:42,194 Speaker 1: something from wit Trey or cotton On, but now I'm 490 00:22:42,234 --> 00:22:45,273 Speaker 1: really leaning into the sustainability part of what's next and 491 00:22:45,314 --> 00:22:48,114 Speaker 1: the functionality part what's next, And that has slowed down 492 00:22:48,194 --> 00:22:50,793 Speaker 1: my shopping because you know, I'm trying well, I just 493 00:22:50,874 --> 00:22:54,114 Speaker 1: love thrifting. Everyone knows that I either in real life. 494 00:22:54,114 --> 00:22:55,474 Speaker 1: But I think you know, if you look at the 495 00:22:55,474 --> 00:22:57,273 Speaker 1: stats of the second hand economy and how that is 496 00:22:57,314 --> 00:23:00,154 Speaker 1: skyrocketed in the last three years, that in itself is 497 00:23:00,154 --> 00:23:04,154 Speaker 1: a rebellion to the micro trends because everyone looks exactly 498 00:23:04,194 --> 00:23:05,874 Speaker 1: the same. I mean, they might be buying into different 499 00:23:06,034 --> 00:23:09,474 Speaker 1: micro trends, but if you go to a shopping center, 500 00:23:09,554 --> 00:23:11,434 Speaker 1: particularly at the moment I think it's hard when it's 501 00:23:11,434 --> 00:23:14,594 Speaker 1: transseasonal in Australia, but every store looks almost the same. 502 00:23:15,354 --> 00:23:17,634 Speaker 1: And back to where we're at with the current climate, 503 00:23:17,714 --> 00:23:20,474 Speaker 1: it's really hard and scary for retailers to be risky 504 00:23:20,554 --> 00:23:22,714 Speaker 1: with trends. So you will go in and see a 505 00:23:22,754 --> 00:23:25,314 Speaker 1: sea of beige and brown and you know, we've just 506 00:23:25,314 --> 00:23:27,074 Speaker 1: say goodbye to Linen, but you know, back into the 507 00:23:27,074 --> 00:23:29,513 Speaker 1: burgundy and the nits, which I love all of that, 508 00:23:29,714 --> 00:23:32,594 Speaker 1: but if you want individual style, it's really hard to 509 00:23:32,674 --> 00:23:36,513 Speaker 1: get retail at the moment. Yeah, so people are thinking okay, no, 510 00:23:37,234 --> 00:23:39,834 Speaker 1: So people are not wanting to look like everybody else, 511 00:23:40,114 --> 00:23:42,314 Speaker 1: but they're also not wanting to, you know, churn out 512 00:23:42,314 --> 00:23:44,513 Speaker 1: all their disposable income on fashion. So that's where the 513 00:23:44,554 --> 00:23:46,794 Speaker 1: sustainability is coming in, as well as what's happening with 514 00:23:46,834 --> 00:23:51,234 Speaker 1: the environment. So thrifting secondhand pre Love Designer is just 515 00:23:51,354 --> 00:23:54,834 Speaker 1: absolutely going nuts. You know, Vinnie's launched their online store. 516 00:23:54,834 --> 00:23:57,033 Speaker 1: I think this time last year Vinne's Fines that is 517 00:23:57,074 --> 00:23:57,514 Speaker 1: going out. 518 00:23:57,674 --> 00:23:58,394 Speaker 2: I had no idea. 519 00:23:58,674 --> 00:24:00,434 Speaker 1: Oh cool, I shouldn't have told you. 520 00:24:00,474 --> 00:24:00,914 Speaker 2: It's okay. 521 00:24:00,954 --> 00:24:04,273 Speaker 1: I've got an alert when they upload anything, and you know, 522 00:24:04,354 --> 00:24:07,194 Speaker 1: deep hop it. There's so many amazing Australian online and 523 00:24:07,274 --> 00:24:10,754 Speaker 1: secondhand stores, both kind of obviously more high end, but 524 00:24:10,794 --> 00:24:12,834 Speaker 1: there's also some really great ones that sell sort of 525 00:24:12,874 --> 00:24:15,514 Speaker 1: mass brands, so you just have to dig for them. 526 00:24:15,554 --> 00:24:17,434 Speaker 1: And there's a bit of a flex in that, isn't 527 00:24:17,434 --> 00:24:20,514 Speaker 1: it so what you're wearing that's been thrifted, but also 528 00:24:20,674 --> 00:24:24,354 Speaker 1: finding and displaying your personal style. So that's that style 529 00:24:24,434 --> 00:24:27,033 Speaker 1: of content, Yes, is what that pushback now with the 530 00:24:27,074 --> 00:24:29,394 Speaker 1: micro track, Yeah, that's it. Particularly even people that I 531 00:24:29,514 --> 00:24:31,594 Speaker 1: never would have thought would have thrifted or haven't done 532 00:24:31,714 --> 00:24:35,914 Speaker 1: so in their past. The accessibility of places like Vesta 533 00:24:35,994 --> 00:24:38,674 Speaker 1: Collective and Deepop. I'm finding so many more people that 534 00:24:38,714 --> 00:24:40,514 Speaker 1: aren't in the industry that are just my regular friends 535 00:24:40,554 --> 00:24:42,273 Speaker 1: and saying, oh, yeah, I got it on Deepop, or 536 00:24:42,314 --> 00:24:44,954 Speaker 1: I saw it on social media it was relatively current, 537 00:24:45,034 --> 00:24:46,874 Speaker 1: or it was only last season. I really wanted it, 538 00:24:47,034 --> 00:24:49,194 Speaker 1: but I wasn't going to pay this price, so I 539 00:24:49,234 --> 00:24:52,313 Speaker 1: went on too Deepop. I found it, I negotiated, and 540 00:24:52,314 --> 00:24:53,954 Speaker 1: then they've got the item that they've always wanted. It's 541 00:24:53,994 --> 00:24:56,513 Speaker 1: better for the environment, it's having its second life. I 542 00:24:56,554 --> 00:24:59,914 Speaker 1: mean not to say we don't all still love shopping everywhere, 543 00:24:59,914 --> 00:25:02,554 Speaker 1: but I think it's a really exciting time to find 544 00:25:02,554 --> 00:25:05,314 Speaker 1: your personal style, and for me, it has slowed down 545 00:25:05,354 --> 00:25:07,914 Speaker 1: the process at which I want things, because I'll be like, right, 546 00:25:08,274 --> 00:25:10,874 Speaker 1: I really love that Camilla Mike Blazer didn't see it 547 00:25:10,874 --> 00:25:12,314 Speaker 1: a few seasons ago. I wasn't going to spend that 548 00:25:12,394 --> 00:25:15,394 Speaker 1: much money. I will spend my time on these websites 549 00:25:15,514 --> 00:25:17,513 Speaker 1: setting up alerts, waiting to see if someone's going to 550 00:25:17,554 --> 00:25:19,034 Speaker 1: sell it, waiting for it to be the right size 551 00:25:19,034 --> 00:25:21,874 Speaker 1: and the right price. And so therefore I'm you know, 552 00:25:22,034 --> 00:25:25,114 Speaker 1: spending a month to procure this jacket, whereas before I 553 00:25:25,194 --> 00:25:26,994 Speaker 1: might have gone, okay, well I can't thought that one. 554 00:25:27,034 --> 00:25:28,834 Speaker 1: I'll just buy this cheap one and it sits in 555 00:25:28,874 --> 00:25:31,154 Speaker 1: my wardrobe and you're probably getting a better or higher 556 00:25:31,234 --> 00:25:32,234 Speaker 1: dope meine hit from that. 557 00:25:32,394 --> 00:25:33,954 Speaker 2: Yes, they're just pressing by now right. 558 00:25:33,994 --> 00:25:35,754 Speaker 1: It's like when you're dating someone then they're just immediately 559 00:25:35,794 --> 00:25:38,874 Speaker 1: in love with you, like boring. But when there's a 560 00:25:38,914 --> 00:25:40,994 Speaker 1: thrill of the chase and just finding it. I think 561 00:25:41,074 --> 00:25:44,034 Speaker 1: that's why I've always loved shifting, particularly you know, when 562 00:25:44,074 --> 00:25:46,594 Speaker 1: I have the time to go in person, but a 563 00:25:46,594 --> 00:25:48,874 Speaker 1: lot of people don't have access to you know, many 564 00:25:48,914 --> 00:25:51,954 Speaker 1: thrift stores or charity stores, and now that the online 565 00:25:51,994 --> 00:25:55,114 Speaker 1: world is finally you know, it's not just some random, old, 566 00:25:55,154 --> 00:25:58,234 Speaker 1: weird website that you're like, you know, that's so true. Yeah, 567 00:25:58,274 --> 00:25:59,794 Speaker 1: so I think that. I mean, I spend more time 568 00:25:59,794 --> 00:26:02,194 Speaker 1: on deepop now than I do on Instagram. 569 00:26:01,554 --> 00:26:04,434 Speaker 2: And yeah, Ryan, that's really interesting exciting. Have you heard 570 00:26:04,474 --> 00:26:07,554 Speaker 2: of the seventy five hard challenge with fashion, But. 571 00:26:07,514 --> 00:26:10,474 Speaker 1: I've heard about it of fitness, and that's why I'm like, no, 572 00:26:10,714 --> 00:26:12,594 Speaker 1: go away from one more exciting. 573 00:26:12,834 --> 00:26:16,594 Speaker 2: Well, yeah, you'd think, you definitely think. So it's around 574 00:26:16,874 --> 00:26:19,474 Speaker 2: it's seventy five days of not buying anything and then 575 00:26:19,594 --> 00:26:22,553 Speaker 2: using your clothes. So this whole like another we've had 576 00:26:22,594 --> 00:26:26,194 Speaker 2: the micro trends with this new trend of de influencing, which. 577 00:26:26,474 --> 00:26:28,274 Speaker 1: Talk to me about that because it sounds negative. 578 00:26:28,474 --> 00:26:32,354 Speaker 2: Well, it's it's actually been coined ironically under consumption core. 579 00:26:32,434 --> 00:26:32,594 Speaker 1: Yeah. 580 00:26:32,594 --> 00:26:38,074 Speaker 2: Everything needs to be coined, yeah, everything, But yeah, it's 581 00:26:38,074 --> 00:26:41,434 Speaker 2: about it's it's at least there's some like positive attributes 582 00:26:41,474 --> 00:26:44,434 Speaker 2: to it, and it stops from buying under consumption. So 583 00:26:44,474 --> 00:26:46,354 Speaker 2: one of the things that creators coined within this is 584 00:26:46,394 --> 00:26:48,274 Speaker 2: seventy five hard for fashion, where you just don't buy 585 00:26:48,314 --> 00:26:50,314 Speaker 2: anything and you're styling each day the piece. 586 00:26:50,154 --> 00:26:52,514 Speaker 1: Is seventy five days. That's only like just over two months. 587 00:26:52,554 --> 00:26:54,513 Speaker 2: Yeah, it shouldn't be hard, and you know people have 588 00:26:54,554 --> 00:26:56,314 Speaker 2: a flexed now saying oh, I'm not I'm not buying 589 00:26:56,314 --> 00:26:58,154 Speaker 2: anything for a year. Do you find you. 590 00:26:58,394 --> 00:27:00,833 Speaker 1: We had a guest on she was on in January 591 00:27:00,874 --> 00:27:02,154 Speaker 1: or put a link in the show notes she did 592 00:27:02,234 --> 00:27:04,954 Speaker 1: not buy anything for one whole year. She did it, 593 00:27:05,074 --> 00:27:08,353 Speaker 1: even her fitness sneakers before your heart right, I know. 594 00:27:08,394 --> 00:27:10,073 Speaker 1: And it was fascinating to listen to. It was one 595 00:27:10,074 --> 00:27:13,033 Speaker 1: of our most high performing episodes because I think people, 596 00:27:13,114 --> 00:27:15,634 Speaker 1: even if they're not huge shoppers or don't think they 597 00:27:15,674 --> 00:27:18,954 Speaker 1: can do it themselves, there's so much sort of pervinus 598 00:27:18,994 --> 00:27:21,674 Speaker 1: and intrigue of what that looks like and what someone 599 00:27:21,714 --> 00:27:25,314 Speaker 1: had before. And we also recently had a stylist on Sam. 600 00:27:25,354 --> 00:27:28,994 Speaker 1: She was fantastic and she is the most incredible stylish stylist. 601 00:27:29,074 --> 00:27:31,114 Speaker 1: But she's all about not buying anything new unless you 602 00:27:31,154 --> 00:27:34,154 Speaker 1: really need to, and how to work out why you're 603 00:27:34,154 --> 00:27:36,273 Speaker 1: not wearing your word at first, where as much as 604 00:27:36,274 --> 00:27:37,634 Speaker 1: you can before you go out of pieces. 605 00:27:37,714 --> 00:27:39,754 Speaker 2: I love you again, and that goes back also to 606 00:27:39,834 --> 00:27:40,794 Speaker 2: that purpose base. 607 00:27:41,034 --> 00:27:41,314 Speaker 1: Yes. 608 00:27:41,394 --> 00:27:45,514 Speaker 2: Pieces. There's a really great content creator called Tamsen. She 609 00:27:45,634 --> 00:27:49,034 Speaker 2: creates so again purpose driven. If she's going camping in 610 00:27:49,074 --> 00:27:53,114 Speaker 2: Wales or walking a dog, like, it's about buying pieces 611 00:27:53,114 --> 00:27:55,434 Speaker 2: for that. So just say what you're saying. If that 612 00:27:55,514 --> 00:27:57,434 Speaker 2: person is going to buy a trench coat, where is 613 00:27:57,434 --> 00:27:59,194 Speaker 2: she going to be wearing it? Does she need it? 614 00:27:59,274 --> 00:28:00,034 Speaker 2: Maybe not like. 615 00:28:00,314 --> 00:28:02,274 Speaker 1: It, but at least she's realized she wants a trench 616 00:28:02,314 --> 00:28:03,954 Speaker 1: coat instead of a fur coat, because guess what, you 617 00:28:03,954 --> 00:28:06,513 Speaker 1: don't really wear fur coats many places. It's kind of 618 00:28:06,554 --> 00:28:08,714 Speaker 1: I think, you know, coming to terms with and being 619 00:28:08,714 --> 00:28:13,114 Speaker 1: realistic about your lifestyle. It's about the function, if it's comfortable, 620 00:28:13,114 --> 00:28:15,554 Speaker 1: but also where are you going. I think we're finding 621 00:28:15,634 --> 00:28:19,474 Speaker 1: people are finally not dressing for their imaginary life or 622 00:28:19,514 --> 00:28:22,513 Speaker 1: shopping for a wardrobe for their three week holiday in 623 00:28:22,554 --> 00:28:24,634 Speaker 1: Europe when the rest of the year they are at 624 00:28:24,634 --> 00:28:26,874 Speaker 1: their desk or you know, parenting their children. So I 625 00:28:26,874 --> 00:28:29,314 Speaker 1: think people are like, can I walk in this? Can 626 00:28:29,354 --> 00:28:31,273 Speaker 1: I sit in this? Can I wear this multiple ways? 627 00:28:32,034 --> 00:28:34,273 Speaker 1: Is the arte and practical? Is it flexible? Like a 628 00:28:34,274 --> 00:28:36,474 Speaker 1: trench is a great example. You could wear that over address, 629 00:28:36,514 --> 00:28:38,554 Speaker 1: you can wear that over your pajamas, which I often do. 630 00:28:38,634 --> 00:28:42,034 Speaker 1: I think now people are more like a sigh of relief. 631 00:28:42,034 --> 00:28:45,794 Speaker 1: They're given permission to buy what they wear day to day, 632 00:28:45,874 --> 00:28:48,994 Speaker 1: which for me was definitely something to overcome in my 633 00:28:49,034 --> 00:28:52,514 Speaker 1: head because white T shirts aren't that exciting to buy. 634 00:28:52,794 --> 00:28:55,354 Speaker 1: But I live in them, and now I appreciate the 635 00:28:55,394 --> 00:28:57,834 Speaker 1: difference between them. I will go and research them, whereas 636 00:28:58,074 --> 00:28:59,794 Speaker 1: a lot of people go, well, that's not exciting, and 637 00:28:59,834 --> 00:29:01,514 Speaker 1: that's why I don't have a plane tank or I 638 00:29:01,554 --> 00:29:04,874 Speaker 1: don't have, you know, a staple white shirt, because it's 639 00:29:04,874 --> 00:29:08,994 Speaker 1: particularly not that fun to look for, particularly online. But 640 00:29:09,034 --> 00:29:11,114 Speaker 1: people are now going, okay, no, I really do wear 641 00:29:11,554 --> 00:29:14,434 Speaker 1: jeans five days a week, or a playing tea, and 642 00:29:14,514 --> 00:29:18,074 Speaker 1: so they have the permission to shop for and even 643 00:29:18,074 --> 00:29:20,034 Speaker 1: spend a little bit more money on something that's practical 644 00:29:20,074 --> 00:29:22,714 Speaker 1: and comfortable and that they will wear a lot, rather than, oh, 645 00:29:22,754 --> 00:29:24,434 Speaker 1: i've got a wedding to come up. Let's spend four 646 00:29:24,514 --> 00:29:26,554 Speaker 1: hundred dollars on a dress, yeah, that you just don't 647 00:29:26,594 --> 00:29:26,914 Speaker 1: really wear. 648 00:29:26,954 --> 00:29:27,794 Speaker 2: Again, I love that. 649 00:29:28,074 --> 00:29:30,474 Speaker 1: Coming up after the break, we've got Bougie two budget 650 00:29:30,514 --> 00:29:33,114 Speaker 1: now three items, and we're both bringing something that's trending 651 00:29:33,154 --> 00:29:35,314 Speaker 1: this winter. But that we've always loved, no matter it 652 00:29:35,394 --> 00:29:36,434 Speaker 1: fits in or out. 653 00:29:47,914 --> 00:29:51,994 Speaker 2: It's very expensive. How old are these percent? 654 00:29:52,674 --> 00:29:53,914 Speaker 1: All? Right, what's your item? 655 00:29:53,954 --> 00:29:54,194 Speaker 2: First? 656 00:29:54,274 --> 00:29:56,754 Speaker 1: My friend? What's something that you love? And you've got 657 00:29:56,794 --> 00:29:57,634 Speaker 1: three versions of. 658 00:29:58,074 --> 00:30:01,714 Speaker 2: So I actually don't own this item at the moment. 659 00:30:01,834 --> 00:30:04,154 Speaker 1: So I am actually not single one, single one of them. 660 00:30:04,314 --> 00:30:06,274 Speaker 2: No, oh, so you're on the lookout. I really am 661 00:30:06,314 --> 00:30:09,754 Speaker 2: on the lookout. It is an oversized leather bomber jacket 662 00:30:09,794 --> 00:30:12,034 Speaker 2: to the specific, but I don't have a leather jacket 663 00:30:12,034 --> 00:30:12,554 Speaker 2: at the moment. 664 00:30:12,674 --> 00:30:15,514 Speaker 1: Okay, And I do think you do this job and 665 00:30:15,554 --> 00:30:16,394 Speaker 1: you got to research. 666 00:30:16,714 --> 00:30:20,754 Speaker 2: Yeah, and they're definitely everywhere at the moment. We've seen 667 00:30:20,914 --> 00:30:24,114 Speaker 2: Witchery come out with their Lara Worthington collaboration where they 668 00:30:24,114 --> 00:30:27,714 Speaker 2: had that distressed, oversized drop shoulder leather jacket. 669 00:30:27,754 --> 00:30:29,954 Speaker 1: Yeah, that was quite controversial. I saw a lot of 670 00:30:29,994 --> 00:30:33,034 Speaker 1: posts on social media saying, you know, what have you done, Witchery, 671 00:30:33,234 --> 00:30:35,474 Speaker 1: that is a normal person to salt down the street, 672 00:30:35,474 --> 00:30:37,954 Speaker 1: that they would look homeless. There was a great if 673 00:30:37,954 --> 00:30:39,634 Speaker 1: someone did say that it was Karla. 674 00:30:39,434 --> 00:30:41,514 Speaker 2: J Soda talking about come on look at it was 675 00:30:41,554 --> 00:30:44,474 Speaker 2: Pitt Edwards and Laura Worthington and a shot together with 676 00:30:43,914 --> 00:30:45,434 Speaker 2: the with the limp hair. 677 00:30:45,834 --> 00:30:47,674 Speaker 1: Yeah, I mean I thought it was fabulous, but I 678 00:30:47,714 --> 00:30:50,354 Speaker 1: do see what they're saying, and that, you know, the 679 00:30:50,394 --> 00:30:53,594 Speaker 1: probably the regular witchery shopper, or at least the heritage 680 00:30:53,594 --> 00:30:55,554 Speaker 1: Witchery shop, it probably feels a little bit left behind, 681 00:30:55,714 --> 00:30:57,594 Speaker 1: and it's that they've taken a whole different direction. 682 00:30:57,474 --> 00:30:59,634 Speaker 2: And it is funny, like what we've been talking about 683 00:30:59,674 --> 00:31:02,434 Speaker 2: today with the indie sleeves, it plays into that hole 684 00:31:02,474 --> 00:31:05,194 Speaker 2: look with the greasy, young kept hair. The leather jacket 685 00:31:05,234 --> 00:31:08,034 Speaker 2: was quite big with indy sleeves and it being a 686 00:31:08,074 --> 00:31:10,514 Speaker 2: big trend. It's not just Witchery doing a leather bomber, 687 00:31:11,754 --> 00:31:12,834 Speaker 2: so many of them. 688 00:31:12,714 --> 00:31:15,354 Speaker 1: Right, which I think if we're talking leather, you know, 689 00:31:15,474 --> 00:31:18,314 Speaker 1: it's great because more brands are doing actual genuine leather 690 00:31:18,354 --> 00:31:20,394 Speaker 1: than ever before. And so if that's something that you want, 691 00:31:20,634 --> 00:31:22,954 Speaker 1: you don't have to spend one thousand dollars because it's 692 00:31:22,954 --> 00:31:25,314 Speaker 1: more accessible. I mean, Target last year, I don't know 693 00:31:25,314 --> 00:31:27,594 Speaker 1: if they've done it this year. They did an amazing 694 00:31:27,874 --> 00:31:31,354 Speaker 1: leather jacket. It was real on Target. Yeah, I got 695 00:31:31,394 --> 00:31:33,554 Speaker 1: the men's. Women's one was more of a blazer style, 696 00:31:33,554 --> 00:31:35,634 Speaker 1: so I got the men's bomber style. Oh, we'll have 697 00:31:35,634 --> 00:31:36,554 Speaker 1: to check if they're doing something. 698 00:31:36,874 --> 00:31:39,234 Speaker 2: There's really great pleasure out there now there, it looks 699 00:31:39,274 --> 00:31:41,514 Speaker 2: so good. Yeah. Can I give you one fun fact 700 00:31:41,514 --> 00:31:44,474 Speaker 2: about the bomber jacket? Really kicking fun facts. I don't 701 00:31:44,514 --> 00:31:47,514 Speaker 2: know any of this stuff, so it's close bark because 702 00:31:47,514 --> 00:31:50,794 Speaker 2: my grandfather was a pilot in World War two. Oh wow, 703 00:31:50,954 --> 00:31:54,594 Speaker 2: this was a military jacket that the pilot's aviation wore 704 00:31:54,594 --> 00:31:56,754 Speaker 2: it in World War Two. Right, and it was a 705 00:31:56,794 --> 00:31:58,994 Speaker 2: functional jacket. It was not part of the fashion z 706 00:31:58,994 --> 00:32:01,034 Speaker 2: eye guys at all. And after World War Two there's 707 00:32:01,074 --> 00:32:03,354 Speaker 2: just so many at their disposal that they just all 708 00:32:03,354 --> 00:32:05,554 Speaker 2: went into the flea markets and three shots, which is 709 00:32:05,554 --> 00:32:08,394 Speaker 2: why they got picked up by the indie subcultures and 710 00:32:08,434 --> 00:32:11,234 Speaker 2: everyone I'm wearing them, and that's how they became cool, right. 711 00:32:11,354 --> 00:32:12,994 Speaker 1: I did not know that. I mean it's the same 712 00:32:13,034 --> 00:32:15,394 Speaker 1: with jeans. They would literally like utility and then people 713 00:32:15,394 --> 00:32:18,234 Speaker 1: were like, oh dnim cool. Like something always starts from 714 00:32:18,634 --> 00:32:21,234 Speaker 1: its function and then it becomes clear. 715 00:32:21,234 --> 00:32:22,954 Speaker 2: I think that's really cool, amazing. 716 00:32:23,074 --> 00:32:25,114 Speaker 1: I did not know. But I do love a bomber. 717 00:32:24,954 --> 00:32:26,954 Speaker 2: So say I love a bomber. So the three here, 718 00:32:27,034 --> 00:32:30,354 Speaker 2: I'm starting with a deep Hop. Fine, I've been deep 719 00:32:30,594 --> 00:32:33,154 Speaker 2: in deep Hop. Like you said, you're on it all 720 00:32:33,154 --> 00:32:34,994 Speaker 2: the time trying to find a little jacket. I'd love 721 00:32:35,074 --> 00:32:37,354 Speaker 2: to find a secondhand leather Yeah. 722 00:32:37,474 --> 00:32:39,234 Speaker 1: Deep Hop I find you really need to get to 723 00:32:39,234 --> 00:32:40,834 Speaker 1: know what You've got to spend some intimate time with it, 724 00:32:40,914 --> 00:32:43,434 Speaker 1: teaching at the brands you like. Putting in your sizing. 725 00:32:43,954 --> 00:32:45,874 Speaker 1: I find it's hit and missed because it must be 726 00:32:45,994 --> 00:32:48,674 Speaker 1: UK based. It always gets my shoe size wrong. But 727 00:32:48,714 --> 00:32:50,714 Speaker 1: when I first use Deepop for the first six months, 728 00:32:50,714 --> 00:32:51,874 Speaker 1: I was like, I don't get what all the fuss 729 00:32:51,954 --> 00:32:54,234 Speaker 1: is about. Yeah, but it's kind of like pinteresting that 730 00:32:54,274 --> 00:32:56,914 Speaker 1: the algorithm will get you really well in the end, 731 00:32:56,994 --> 00:32:59,554 Speaker 1: you just have to spend time. It is probably my 732 00:32:59,594 --> 00:33:01,954 Speaker 1: favorite all the Real Real as. 733 00:33:01,834 --> 00:33:02,234 Speaker 2: Well, have you. 734 00:33:02,354 --> 00:33:04,154 Speaker 1: I love the Real Real Investor, But of course then 735 00:33:04,234 --> 00:33:06,474 Speaker 1: they're that kind of next level fancy. Whereas deepop can 736 00:33:06,514 --> 00:33:08,834 Speaker 1: get any brand, you have to pay for shipping, which 737 00:33:08,874 --> 00:33:12,074 Speaker 1: is outrageous P So I live on Deepop. 738 00:33:12,234 --> 00:33:14,994 Speaker 2: This one is it's genuine leather g Star. It's one 739 00:33:15,074 --> 00:33:17,714 Speaker 2: hundred and eighty dollars, so it's still a high budget, 740 00:33:18,634 --> 00:33:22,474 Speaker 2: but for a genuine leather jacket that will last. So 741 00:33:22,514 --> 00:33:25,074 Speaker 2: that's that one there. It's a deep Hop So this 742 00:33:25,114 --> 00:33:28,514 Speaker 2: one's a biker style jacket. But this is just more 743 00:33:28,554 --> 00:33:33,114 Speaker 2: a general record budget for deep Hop leather jacket. Yeah, 744 00:33:33,154 --> 00:33:35,194 Speaker 2: you know there's some there for eighty dollars. This one 745 00:33:35,234 --> 00:33:37,874 Speaker 2: here was one to eighty. There's genuine leather. But if 746 00:33:37,874 --> 00:33:40,434 Speaker 2: you're looking for a leather bomber to start with Deepop, I. 747 00:33:40,434 --> 00:33:43,034 Speaker 1: Think so too, because also it's leather. If it's relatively 748 00:33:43,074 --> 00:33:45,594 Speaker 1: well cared for, it'll be in good condition. There's some 749 00:33:45,634 --> 00:33:47,074 Speaker 1: things that you really want to you know, and on 750 00:33:47,154 --> 00:33:49,034 Speaker 1: Deepop you can filter and you know brand new never 751 00:33:49,074 --> 00:33:51,994 Speaker 1: you used, good, excellent, So definitely do that research. But 752 00:33:52,034 --> 00:33:54,794 Speaker 1: outerwear like leather is so good to buy second hand. 753 00:33:54,914 --> 00:33:58,114 Speaker 2: Yes, my next one isn't secondhand. It is from a 754 00:33:58,114 --> 00:34:01,554 Speaker 2: brand called Hemi Blur, which is actually a New Zealand brand, 755 00:34:01,834 --> 00:34:06,114 Speaker 2: and it's made from genuine lambskin leather lam it's also 756 00:34:06,154 --> 00:34:08,873 Speaker 2: the high neck fuddeleneck, which is quite big as well. 757 00:34:08,913 --> 00:34:11,794 Speaker 2: It is. This one is five hundred and sixteen dollars, 758 00:34:11,873 --> 00:34:14,274 Speaker 2: So again these are it's a you're paying for the 759 00:34:14,473 --> 00:34:15,993 Speaker 2: genuine lever, so you. 760 00:34:16,074 --> 00:34:17,953 Speaker 1: Just want to keep this forever. You know, it's not 761 00:34:18,114 --> 00:34:20,873 Speaker 1: a micro trend. Yeah, right, like the items, that's something 762 00:34:20,914 --> 00:34:22,074 Speaker 1: that you will have for ten years. 763 00:34:22,114 --> 00:34:24,434 Speaker 2: Even just referencing my next so this one here is 764 00:34:24,474 --> 00:34:27,393 Speaker 2: five hundred and sixteen dollars My next one. Speaking of 765 00:34:27,674 --> 00:34:32,594 Speaker 2: this style lasting forever, it's the vintage twenty thirteen Valenciaga jacket. 766 00:34:32,594 --> 00:34:33,234 Speaker 2: Do you remember what? 767 00:34:34,234 --> 00:34:35,194 Speaker 1: Right to my mind? 768 00:34:35,474 --> 00:34:37,913 Speaker 2: Yeah, and I almost just want to buy this. This 769 00:34:38,034 --> 00:34:40,433 Speaker 2: is on the real reel actually, so it's secondhand. It's 770 00:34:40,514 --> 00:34:44,474 Speaker 2: Valenciaga from twenty thirteen, the collection by Alexander Wang. Everyone 771 00:34:44,514 --> 00:34:49,074 Speaker 2: knows his biker Valenciaga jacket lambskin under one thousand dollars. 772 00:34:49,154 --> 00:34:51,354 Speaker 2: I think it's pretty cool to get this jacket, and 773 00:34:51,354 --> 00:34:52,953 Speaker 2: there's so many on the real reel. 774 00:34:53,034 --> 00:34:55,634 Speaker 1: Yeah, that's it. I mean that's fifteen almost fifteen years old, though, 775 00:34:55,634 --> 00:34:58,434 Speaker 1: and someone is going to sell that and make decent 776 00:34:58,474 --> 00:34:59,993 Speaker 1: money back, so I think, you know, and then. 777 00:34:59,954 --> 00:35:01,594 Speaker 2: You could probably do the same again. 778 00:35:01,474 --> 00:35:03,194 Speaker 1: If you don't want to hold on forever, you know, 779 00:35:03,194 --> 00:35:05,074 Speaker 1: because I think sometimes you buy a forever piece and 780 00:35:05,114 --> 00:35:06,714 Speaker 1: it just doesn't end up being that. But knowing that 781 00:35:06,714 --> 00:35:09,354 Speaker 1: it has good resale is what everyone's about at the moment. 782 00:35:09,354 --> 00:35:10,474 Speaker 2: What are your bugy to budget. 783 00:35:10,634 --> 00:35:13,314 Speaker 1: Every winter, obviously we have nits come back in and 784 00:35:13,354 --> 00:35:15,994 Speaker 1: I think that that's just a practicality thing and that 785 00:35:16,074 --> 00:35:19,114 Speaker 1: it gets cold. But I think also this winter we're 786 00:35:19,194 --> 00:35:21,993 Speaker 1: kind of seeing knits with personality, and I it made 787 00:35:22,034 --> 00:35:25,314 Speaker 1: me think immediately remember your oversized knit cardigan that was 788 00:35:25,514 --> 00:35:29,314 Speaker 1: like the grown parkhore their grandpa poor one. Because I've 789 00:35:29,314 --> 00:35:32,794 Speaker 1: got so many knits that are a lovely dark gray, 790 00:35:32,834 --> 00:35:34,953 Speaker 1: a lovely light gray. Maybe I've gone crazy and I've 791 00:35:34,954 --> 00:35:37,354 Speaker 1: got a little carkeen hit, but I think these are 792 00:35:37,354 --> 00:35:39,834 Speaker 1: great ways to add personality to your wardrobe. Again, back 793 00:35:39,834 --> 00:35:42,274 Speaker 1: to that personal style. You can buy real of course, 794 00:35:42,314 --> 00:35:45,234 Speaker 1: you can also buy thrifted. The men's knitwear section is 795 00:35:45,314 --> 00:35:48,194 Speaker 1: always fabulous when if you're thrifting, because I love that 796 00:35:48,474 --> 00:35:52,114 Speaker 1: men just don't. I don't know, men rarely donate things, 797 00:35:52,234 --> 00:35:54,834 Speaker 1: or you know, if they do, they're generally in pretty 798 00:35:54,834 --> 00:35:57,594 Speaker 1: good condition because they just I don't think they deliberate 799 00:35:57,634 --> 00:36:00,033 Speaker 1: over it like we do. Or I find nit whar's 800 00:36:00,074 --> 00:36:03,234 Speaker 1: great to buy even online because if you want oversized 801 00:36:03,434 --> 00:36:05,834 Speaker 1: sizings not as scary online because you just kind of 802 00:36:05,874 --> 00:36:08,714 Speaker 1: size up. Yeah, but if you I've found with personality 803 00:36:08,754 --> 00:36:11,354 Speaker 1: the cotton on luxe crew neck jumper. It's forty nine 804 00:36:11,354 --> 00:36:13,474 Speaker 1: to ninety nine. It was on sale at the time 805 00:36:13,594 --> 00:36:16,554 Speaker 1: of recording. This comes in, Oh god, I think twelve 806 00:36:16,594 --> 00:36:19,393 Speaker 1: different shades or colors. But it's just like kind of 807 00:36:19,474 --> 00:36:22,594 Speaker 1: a bit of a vintage looking crew neck stripes and 808 00:36:23,274 --> 00:36:25,194 Speaker 1: are like the red and it's the burgundy and the 809 00:36:25,234 --> 00:36:27,794 Speaker 1: gray petal stripe, and then it's got that sort. 810 00:36:27,674 --> 00:36:29,034 Speaker 2: Of thicker block sleeve. 811 00:36:29,154 --> 00:36:31,714 Speaker 1: So well, like, yeah, it's just a knit with personality 812 00:36:31,794 --> 00:36:33,154 Speaker 1: rather than just your plain old gray. 813 00:36:33,434 --> 00:36:35,913 Speaker 2: Yeah. Nice, I do need some nits for this, Like 814 00:36:35,914 --> 00:36:38,834 Speaker 2: it's getting colder already despite actually we're sitting in humidity right. 815 00:36:38,714 --> 00:36:40,513 Speaker 1: Now, I know, but it gets I know, I love 816 00:36:40,554 --> 00:36:44,354 Speaker 1: those cold mornings. It gets colder where you're from, right yeah, yeah, yeah, 817 00:36:44,434 --> 00:36:47,034 Speaker 1: So these look good. And then I love the brand 818 00:36:47,114 --> 00:36:49,354 Speaker 1: verg Girl. I just think they do the best most 819 00:36:49,514 --> 00:36:52,874 Speaker 1: kind of unique High Street from any of the Australian brands, because, 820 00:36:53,434 --> 00:36:56,474 Speaker 1: like we were saying before, there's a lot of great affordability, 821 00:36:56,514 --> 00:36:58,393 Speaker 1: but it all looks the same, whereas theirs is a 822 00:36:58,394 --> 00:37:00,354 Speaker 1: little bit sort of eclectic and a little bit sort. 823 00:37:00,194 --> 00:37:02,314 Speaker 2: Of boho, do you think as well? So we always 824 00:37:02,314 --> 00:37:04,034 Speaker 2: say all brands look same. They all look the same, 825 00:37:04,034 --> 00:37:05,953 Speaker 2: blah blah blah. But there are brands like ViRGE Girl, 826 00:37:05,954 --> 00:37:08,674 Speaker 2: who asks, you know, yep, stuffing outside the norm. 827 00:37:08,754 --> 00:37:11,274 Speaker 1: Yeah, I agree. So virgu Girl have a collection of 828 00:37:11,594 --> 00:37:13,794 Speaker 1: knits that are all called Sam Something Something. I don't 829 00:37:13,794 --> 00:37:16,433 Speaker 1: know who Sam is, which has got good taste. The 830 00:37:16,674 --> 00:37:19,274 Speaker 1: Sam Knit jumper in check it's one hundred and forty 831 00:37:19,354 --> 00:37:21,034 Speaker 1: nine dollars, or at the time of recording it was 832 00:37:21,034 --> 00:37:23,114 Speaker 1: down to seventy four, so I hope it's not sold out. 833 00:37:23,434 --> 00:37:25,553 Speaker 1: I love this jumper. It's kind of like a high neck, 834 00:37:25,594 --> 00:37:30,074 Speaker 1: but not that kind of mumsy turtleneck. It's got a 835 00:37:30,074 --> 00:37:31,873 Speaker 1: beautiful sort of textured weave, so it does look a 836 00:37:31,914 --> 00:37:33,873 Speaker 1: little bit vintage. It's not something that you're going to 837 00:37:33,874 --> 00:37:35,993 Speaker 1: buy this season and then it's you know, over by 838 00:37:36,034 --> 00:37:38,994 Speaker 1: next season. And I find they just have some really 839 00:37:38,994 --> 00:37:42,194 Speaker 1: beautiful knits, amazing cardigan So as we go further into winter, 840 00:37:42,354 --> 00:37:44,354 Speaker 1: I would keep checking back. I always check back at 841 00:37:44,434 --> 00:37:47,554 Speaker 1: Vergi Girl for kind of fun, different sort of statement 842 00:37:47,594 --> 00:37:49,834 Speaker 1: in knits or tops with these ones that are a 843 00:37:49,874 --> 00:37:52,434 Speaker 1: bit more affordable, and you're not sure if the fabric composition. 844 00:37:52,594 --> 00:37:54,514 Speaker 1: I always just wear a T shirt, you know, like 845 00:37:54,554 --> 00:37:57,314 Speaker 1: a Unigo T shirt or crew NECKT shirt under these 846 00:37:57,354 --> 00:37:59,274 Speaker 1: and if I don't spill anything on the outside, I 847 00:37:59,394 --> 00:38:01,714 Speaker 1: rarely wash these knits because I just you know, they 848 00:38:01,794 --> 00:38:04,034 Speaker 1: never look as good as the first time, because sometimes 849 00:38:04,034 --> 00:38:05,594 Speaker 1: you just don't need to wash them. I see people 850 00:38:05,634 --> 00:38:09,314 Speaker 1: in general overwash killing jumpers or outerwear. I mean, again, 851 00:38:09,514 --> 00:38:11,873 Speaker 1: wash your undies, but things might not need washing as 852 00:38:11,954 --> 00:38:12,473 Speaker 1: much as you. 853 00:38:12,874 --> 00:38:13,873 Speaker 2: That's a good point you need. 854 00:38:14,194 --> 00:38:16,754 Speaker 1: And then my third one is a brand I've never 855 00:38:16,794 --> 00:38:18,834 Speaker 1: heard of, but I was researching for this. It's the 856 00:38:18,874 --> 00:38:23,194 Speaker 1: brand's called Damson Matter on the iconic. Don't know where 857 00:38:23,234 --> 00:38:25,034 Speaker 1: they're from. Probably should have done a little bit more research, 858 00:38:25,114 --> 00:38:27,834 Speaker 1: but I love the Renee crew jumper two hundred and 859 00:38:27,914 --> 00:38:30,393 Speaker 1: thirty dollars. All of this brand's knits that I've had 860 00:38:30,394 --> 00:38:32,794 Speaker 1: to look at are pure Marino wool, so they're really 861 00:38:32,794 --> 00:38:36,034 Speaker 1: beautiful stripe patterns, something that looks like you've got it 862 00:38:36,034 --> 00:38:38,274 Speaker 1: from you know, your boyfriend's wardrobe, or you've had it 863 00:38:38,274 --> 00:38:41,553 Speaker 1: from university. Obviously, being Marino, wall's gonna last you forever 864 00:38:41,554 --> 00:38:44,074 Speaker 1: if you keep it well, and it's actually going to 865 00:38:44,154 --> 00:38:44,874 Speaker 1: keep you quite warm. 866 00:38:44,994 --> 00:38:46,754 Speaker 2: Is that a nautical stripe? For what are we looking 867 00:38:46,794 --> 00:38:48,274 Speaker 2: at this stripe? I don't know. 868 00:38:49,154 --> 00:38:51,594 Speaker 1: There's lots of different stripes. They've got stripes, they've got checks. 869 00:38:51,594 --> 00:38:54,314 Speaker 1: It's just knits with personality, which I'm really into because 870 00:38:54,354 --> 00:38:58,314 Speaker 1: I feel like it's an easy way to add something. 871 00:38:58,394 --> 00:39:00,074 Speaker 1: I also really like something that's a bit of a 872 00:39:00,114 --> 00:39:02,474 Speaker 1: statement cardingg and it doesn't feel as scary as buying, 873 00:39:02,514 --> 00:39:05,514 Speaker 1: you know, a whole dress or a whole coach. I 874 00:39:05,554 --> 00:39:07,474 Speaker 1: think a knit is. I mean, these are dred and 875 00:39:07,514 --> 00:39:10,274 Speaker 1: thirty dollars. You can get amazing knits that are more 876 00:39:10,314 --> 00:39:12,393 Speaker 1: affordable that as long as you look after them, they 877 00:39:12,434 --> 00:39:14,354 Speaker 1: won't fall apart and your. 878 00:39:14,234 --> 00:39:15,714 Speaker 2: Base can still be neutral. 879 00:39:15,834 --> 00:39:17,514 Speaker 1: And it is because I'm never going to give up 880 00:39:17,514 --> 00:39:19,873 Speaker 1: my jeans. I've got, you know, I'm liking quite a 881 00:39:19,874 --> 00:39:23,433 Speaker 1: long maxi skirt for winter. But I've got, you know, 882 00:39:23,474 --> 00:39:26,474 Speaker 1: a white denim like a beige jenem I guess, and 883 00:39:26,514 --> 00:39:29,034 Speaker 1: a traditional blue jenim. So I think this is how 884 00:39:29,074 --> 00:39:30,994 Speaker 1: I add a bit of personality or you know, knitted 885 00:39:31,394 --> 00:39:34,674 Speaker 1: linted cardigan. But my basics and always my bottoms usually 886 00:39:34,914 --> 00:39:36,674 Speaker 1: are quite boring, so I like to add a bit 887 00:39:36,674 --> 00:39:37,674 Speaker 1: of personal. 888 00:39:37,274 --> 00:39:39,114 Speaker 2: Stuff damns and matter. 889 00:39:39,434 --> 00:39:42,834 Speaker 1: Yeah, well, thank you so much for joining us on 890 00:39:42,874 --> 00:39:45,354 Speaker 1: Nothing to Wear and Don't Forget. You can also watch 891 00:39:45,394 --> 00:39:47,674 Speaker 1: us many other places. You can get us on YouTube 892 00:39:47,794 --> 00:39:51,554 Speaker 1: and Instagram and TikTok. We're now on TikTok. The handle 893 00:39:51,634 --> 00:39:55,354 Speaker 1: everywhere is Nothing to Wear Pod. See you soon. Mama 894 00:39:55,394 --> 00:39:58,514 Speaker 1: Maya acknowledges the traditional owners of the land. We have 895 00:39:58,594 --> 00:40:02,393 Speaker 1: recorded this podcast on the Gadigor people of the Eora Nation. 896 00:40:02,914 --> 00:40:05,354 Speaker 1: We pay our respects to their elders past and present 897 00:40:05,434 --> 00:40:08,553 Speaker 1: and extend that respect to all Aboriginal and Torrest Strait 898 00:40:08,554 --> 00:40:09,474 Speaker 1: Island are cultures