1 00:00:10,614 --> 00:00:15,294 Speaker 1: You're listening to a Muma Mia podcast. Mumma Mea acknowledges 2 00:00:15,334 --> 00:00:18,174 Speaker 1: the traditional owners of land and waters that this podcast 3 00:00:18,214 --> 00:00:19,054 Speaker 1: is recorded on. 4 00:00:22,054 --> 00:00:22,254 Speaker 2: Hi. 5 00:00:22,414 --> 00:00:25,134 Speaker 3: I'm Grace Rubray. This is Muma Maya's daily news podcast, 6 00:00:25,174 --> 00:00:28,374 Speaker 3: The Quikie. When we think of public relations, we usually 7 00:00:28,414 --> 00:00:32,214 Speaker 3: associate it with big companies or celebrities managing a scandal. 8 00:00:32,734 --> 00:00:35,974 Speaker 3: But what about regular people When life gets messy? A 9 00:00:36,014 --> 00:00:39,614 Speaker 3: personal crisis like divorce can be overwhelming, not just emotionally, 10 00:00:39,694 --> 00:00:42,214 Speaker 3: but in terms of how you manage your public image 11 00:00:42,494 --> 00:00:45,014 Speaker 3: and whether that's through your personal circles on social media 12 00:00:45,134 --> 00:00:48,214 Speaker 3: or even professionally. Today on the Quikie, we ask the 13 00:00:48,294 --> 00:00:52,054 Speaker 3: question does your divorce need a PR strategy before we 14 00:00:52,094 --> 00:00:54,614 Speaker 3: find a personal life fixer. Here is Claire Murphy with 15 00:00:54,654 --> 00:00:57,534 Speaker 3: the latest from the Quiki newsroom for Tuesday, October fifteen. 16 00:00:58,054 --> 00:01:01,054 Speaker 1: Thanks Grace. The federal government is threatening an outright ban 17 00:01:01,174 --> 00:01:03,894 Speaker 1: on fees for debit cards admits to crackdown names at 18 00:01:03,894 --> 00:01:08,094 Speaker 1: reducing costs for small businesses and consumers. The Australian Competition 19 00:01:08,214 --> 00:01:10,974 Speaker 1: and Consumer Commission will be given an extra two point 20 00:01:11,054 --> 00:01:13,974 Speaker 1: one million dollars to look into fees on both debit 21 00:01:14,054 --> 00:01:17,094 Speaker 1: and credit cards, the government announcing the measures as its 22 00:01:17,174 --> 00:01:19,734 Speaker 1: latest push to try and curb cost of living pressures 23 00:01:19,734 --> 00:01:23,694 Speaker 1: on struggling Australian Households Treasurer Jim Chalmers says they're prepared 24 00:01:23,734 --> 00:01:26,254 Speaker 1: to ban all debit card surch charges from the start 25 00:01:26,294 --> 00:01:29,614 Speaker 1: of twenty twenty six, pending further consultation by the Reserve 26 00:01:29,694 --> 00:01:33,334 Speaker 1: Bank of Australia. The RBA is currently conducting a review 27 00:01:33,374 --> 00:01:36,494 Speaker 1: of merchant card payment costs and surcharging. The boss of 28 00:01:36,614 --> 00:01:40,654 Speaker 1: National Australia Bank, Andrew Irvine, saying surcharges on purchases are 29 00:01:40,654 --> 00:01:45,094 Speaker 1: an outdated and outrageous practice. Australians are being urged to 30 00:01:45,094 --> 00:01:47,854 Speaker 1: be vigilant around birds they may come into contact with 31 00:01:48,134 --> 00:01:50,294 Speaker 1: that may have been exposed to a deadly strain of 32 00:01:50,334 --> 00:01:54,094 Speaker 1: bird flu the Biodiversity Council saying it poses a genuine 33 00:01:54,214 --> 00:01:57,214 Speaker 1: risk to people. The H five N one strain of 34 00:01:57,254 --> 00:02:00,854 Speaker 1: avian influenza has already impacted wild birds and some mammal 35 00:02:00,894 --> 00:02:04,694 Speaker 1: species in other countries. Australia's Chief Medical Officer, Paul Kelly 36 00:02:04,974 --> 00:02:07,614 Speaker 1: explained that while our country remains free of the virus 37 00:02:07,654 --> 00:02:10,174 Speaker 1: at this point, it's only a matter of time before 38 00:02:10,174 --> 00:02:13,854 Speaker 1: it arrives. James Trezis from the Biodiversity Council says it's 39 00:02:13,894 --> 00:02:17,254 Speaker 1: important people follow guidelines if they do come into contact 40 00:02:17,254 --> 00:02:20,534 Speaker 1: with dead or a large number of affected birds, saying 41 00:02:20,534 --> 00:02:22,814 Speaker 1: we shouldn't take it for granted that the virus hasn't 42 00:02:22,814 --> 00:02:25,214 Speaker 1: been detected here yet and we need to ensure we 43 00:02:25,254 --> 00:02:29,214 Speaker 1: don't inadvertently contract or spread AGE five N one. The 44 00:02:29,294 --> 00:02:32,774 Speaker 1: virus could collapse bird and mammal populations in Australia. If 45 00:02:32,774 --> 00:02:36,414 Speaker 1: it does spread, isolated populations of birds could be wiped 46 00:02:36,454 --> 00:02:40,294 Speaker 1: out or send species into extinction. The US is sending 47 00:02:40,334 --> 00:02:43,054 Speaker 1: an air defense system and one hundred of its troops 48 00:02:43,054 --> 00:02:46,374 Speaker 1: to Israel, the first deployment of American soldiers to the 49 00:02:46,374 --> 00:02:49,094 Speaker 1: war zone since war broke out in October last year. 50 00:02:49,454 --> 00:02:52,534 Speaker 1: The troops are there specifically to operate the Terminal High 51 00:02:52,614 --> 00:02:57,494 Speaker 1: Altitude Airy Defense Battery, which Pentagon spokesperson Pat Ryder explained 52 00:02:57,734 --> 00:03:00,774 Speaker 1: would bolster Israel's air defenses in the wake of Iran's 53 00:03:00,854 --> 00:03:05,134 Speaker 1: unprecedented attacks against Israel on April thirteen and again on 54 00:03:05,174 --> 00:03:08,294 Speaker 1: October one. Major General ryders said their troops will not 55 00:03:08,334 --> 00:03:11,814 Speaker 1: be anywhere near the fight, but Iran's Foreign Minister Abbas 56 00:03:11,934 --> 00:03:15,614 Speaker 1: Aranci warned the US that placing troops inside Israel would 57 00:03:15,654 --> 00:03:18,734 Speaker 1: be putting their lives at risk. Israel already has an 58 00:03:18,774 --> 00:03:21,494 Speaker 1: air defense system in place, named the Iron Dome, but 59 00:03:21,574 --> 00:03:24,734 Speaker 1: it has been put under increasing pressure. Sunday night, it 60 00:03:24,814 --> 00:03:27,374 Speaker 1: was overwhelmed by a swarm of drones launched by a 61 00:03:27,414 --> 00:03:31,774 Speaker 1: Lebanese militant group, Hezbolah. Eighties pop icon Rick Hasley has 62 00:03:31,814 --> 00:03:33,854 Speaker 1: called for young artists to be given more help to 63 00:03:33,894 --> 00:03:37,014 Speaker 1: deal with sudden fame. The singer himself became a global 64 00:03:37,054 --> 00:03:39,574 Speaker 1: superstar at the age of twenty one when his hit 65 00:03:39,654 --> 00:03:41,694 Speaker 1: song never Going to Give You Up hit the chants. 66 00:03:41,854 --> 00:03:44,654 Speaker 1: His early success saw him quit the industry just six 67 00:03:44,734 --> 00:03:47,294 Speaker 1: years later. The now fifty eight year old has written 68 00:03:47,294 --> 00:03:50,094 Speaker 1: a biography called Never, saying he thinks it should be 69 00:03:50,134 --> 00:03:53,054 Speaker 1: a legal requirement that when someone signs a record deal, 70 00:03:53,294 --> 00:03:56,774 Speaker 1: the contract also comes with a therapist, saying his experience 71 00:03:56,894 --> 00:03:59,294 Speaker 1: was amazing and he wouldn't swap it or want to 72 00:03:59,334 --> 00:04:02,374 Speaker 1: retract any of it, but that it's also inhumane what 73 00:04:02,494 --> 00:04:05,654 Speaker 1: happens to people when fame hits. Asley says he's not 74 00:04:05,694 --> 00:04:07,494 Speaker 1: out to get a violin and get people to feel 75 00:04:07,534 --> 00:04:10,014 Speaker 1: sorry for him. But that he sees all too often 76 00:04:10,054 --> 00:04:13,334 Speaker 1: young stars having a breakdown or drugging themselves to death 77 00:04:13,414 --> 00:04:14,494 Speaker 1: because of the pressure. 78 00:04:14,934 --> 00:04:18,534 Speaker 3: Thanks Claire, that's your latest news headlines. Next, do you 79 00:04:18,614 --> 00:04:32,574 Speaker 3: need some public relations assistance for your separation? Going through 80 00:04:32,574 --> 00:04:34,854 Speaker 3: a divorce, whether you're in the public eye or not, 81 00:04:35,094 --> 00:04:38,974 Speaker 3: can feel like you're living under a microscope. How do 82 00:04:39,014 --> 00:04:42,734 Speaker 3: you frame conversations with family, friends, and coworkers, and if 83 00:04:42,774 --> 00:04:45,374 Speaker 3: you have a significant social media following, what do you 84 00:04:45,414 --> 00:04:49,974 Speaker 3: share or not share about this personal transition? Divorces involve 85 00:04:50,094 --> 00:04:53,574 Speaker 3: more than just splitting physical assets. They also mean unpacking 86 00:04:53,574 --> 00:04:57,414 Speaker 3: platonic mutual connections within friendship groups, who gets invited to 87 00:04:57,454 --> 00:04:59,694 Speaker 3: annual events or the weekend's way after a couple of 88 00:04:59,734 --> 00:05:03,014 Speaker 3: calls of quits. One of the toughest challenges is handling 89 00:05:03,054 --> 00:05:06,774 Speaker 3: the reactions of those around you. Even in an amicable split, 90 00:05:06,894 --> 00:05:10,694 Speaker 3: people will have questions and social situations can become awkward. 91 00:05:11,134 --> 00:05:13,614 Speaker 3: Adding in the complexity of social media, and the pressure 92 00:05:13,654 --> 00:05:17,774 Speaker 3: to control your narrative becomes even greater. Sometimes, when there's 93 00:05:17,774 --> 00:05:21,174 Speaker 3: tension or even infidelity, both sides might feel the urge 94 00:05:21,214 --> 00:05:24,254 Speaker 3: to tell their story first, shaping the narrative in the 95 00:05:24,254 --> 00:05:27,614 Speaker 3: interest of self preservation or to claim those friendships for keeps. 96 00:05:28,214 --> 00:05:33,214 Speaker 3: In those situations, managing public perception becomes crucial. If we 97 00:05:33,214 --> 00:05:36,934 Speaker 3: look at celebrities just for a moment, Some have managed 98 00:05:36,974 --> 00:05:41,534 Speaker 3: their divorces with remarkable finesse, maintaining a drama free narrative. 99 00:05:41,814 --> 00:05:44,854 Speaker 3: Gwyneth Paltrow and Chris Martin set the standard with their 100 00:05:44,854 --> 00:05:48,854 Speaker 3: conscious uncoupling, staying friends and co parents, and then their's 101 00:05:48,854 --> 00:05:51,854 Speaker 3: Sasha Baron Cohen and Eila Fisher. They posted a joint 102 00:05:51,934 --> 00:05:55,614 Speaker 3: Instagram statement in tennis outfits with the caption, after a 103 00:05:55,614 --> 00:05:58,734 Speaker 3: long tennis match lasting over twenty years, we are finally 104 00:05:58,774 --> 00:06:02,614 Speaker 3: putting down our rackets. Even within my own social media network, 105 00:06:02,694 --> 00:06:05,734 Speaker 3: I've seen long term couples post joint statements on social 106 00:06:05,774 --> 00:06:09,094 Speaker 3: media to dispel any rumors or avoid creating a good 107 00:06:09,134 --> 00:06:12,414 Speaker 3: person bad person dynamic. But in a world without top 108 00:06:12,414 --> 00:06:15,654 Speaker 3: tier PR professionals managing your image, is the good person 109 00:06:15,734 --> 00:06:19,414 Speaker 3: bad person dynamic inevitable in separation? Are there steps that 110 00:06:19,454 --> 00:06:21,454 Speaker 3: the individual can do to make sure they keep their 111 00:06:21,534 --> 00:06:25,214 Speaker 3: narrative authentic as well as protecting their mental health, whether 112 00:06:25,254 --> 00:06:28,574 Speaker 3: it's managing social media, making public statements, or handling tricky 113 00:06:28,654 --> 00:06:32,494 Speaker 3: into personal conversations. A PR plan could help you and 114 00:06:32,534 --> 00:06:37,214 Speaker 3: give you the best chance of moving forward. George Constand 115 00:06:37,334 --> 00:06:40,454 Speaker 3: is the director of Brandology. He has over fifteen years 116 00:06:40,454 --> 00:06:44,054 Speaker 3: of experience in media and specializes in brand and archetypes. 117 00:06:44,414 --> 00:06:47,254 Speaker 3: He believes there is a very specific PR strategy to 118 00:06:47,294 --> 00:06:50,734 Speaker 3: help you through separation. George, can you start by giving 119 00:06:50,734 --> 00:06:53,534 Speaker 3: me a little overview as to how the right branding 120 00:06:53,574 --> 00:06:56,254 Speaker 3: and archetypes are used to get certain messages across. 121 00:06:56,534 --> 00:06:56,734 Speaker 2: Yeah. 122 00:06:56,774 --> 00:07:00,414 Speaker 4: Well, it's understanding that we all have a brand, right, 123 00:07:00,894 --> 00:07:03,094 Speaker 4: and the brand exists in two parts. So there's the 124 00:07:03,134 --> 00:07:05,974 Speaker 4: internal world of the brands, it's very much how we 125 00:07:06,254 --> 00:07:09,254 Speaker 4: experience things from a personal perspective, and then there's the 126 00:07:09,654 --> 00:07:11,974 Speaker 4: external part of the brand, and that is how human 127 00:07:12,014 --> 00:07:16,094 Speaker 4: beings or other people engage with us. So typically when 128 00:07:16,214 --> 00:07:19,014 Speaker 4: your brand is in a frenzy or people are kind 129 00:07:19,054 --> 00:07:22,134 Speaker 4: of not getting a clear idea of what you're putting across, 130 00:07:22,174 --> 00:07:26,534 Speaker 4: it's because that's incongruent or out of alignment. So ideally, 131 00:07:26,534 --> 00:07:28,094 Speaker 4: what you want to do is take control of the 132 00:07:28,174 --> 00:07:31,174 Speaker 4: external part of the brand in order to bring yourself 133 00:07:31,174 --> 00:07:33,654 Speaker 4: into alignment with the values that you choose to project 134 00:07:33,734 --> 00:07:37,494 Speaker 4: or the narrative that you choose to roll out when 135 00:07:37,494 --> 00:07:42,014 Speaker 4: it comes to understanding your public perception or your public brand. 136 00:07:42,614 --> 00:07:45,734 Speaker 4: That's where we start to use something like PR now 137 00:07:45,774 --> 00:07:49,334 Speaker 4: around a situation like divorce, where we've obviously got a 138 00:07:49,414 --> 00:07:53,654 Speaker 4: major life transition, which involves a huge personal narrative or 139 00:07:53,654 --> 00:07:56,534 Speaker 4: personal experience which can be very emotional from the inside. 140 00:07:56,774 --> 00:07:59,134 Speaker 2: Divorce. PR is very much your public narrative. 141 00:07:59,574 --> 00:08:02,094 Speaker 4: So when we're talking about PR, it's really broken down 142 00:08:02,134 --> 00:08:04,854 Speaker 4: in two parts quite simply. So it's getting in front 143 00:08:04,854 --> 00:08:07,894 Speaker 4: of the narrative with the intention of creating a positive narrative. 144 00:08:08,774 --> 00:08:11,854 Speaker 4: How we use the narrative to shape public perception of 145 00:08:11,854 --> 00:08:12,374 Speaker 4: your brand? 146 00:08:12,974 --> 00:08:16,934 Speaker 3: And is your internal archetype inherent or can you actually 147 00:08:16,934 --> 00:08:20,014 Speaker 3: create or change that branding archetype. 148 00:08:20,534 --> 00:08:25,054 Speaker 4: Often we unconsciously step into archetypes, and archetypes is really 149 00:08:25,134 --> 00:08:29,894 Speaker 4: how we unconsciously receive the world at a very quick speed. 150 00:08:30,054 --> 00:08:32,614 Speaker 4: You know, our brains a lot of information and we've 151 00:08:32,614 --> 00:08:34,254 Speaker 4: got a lot of thoughts going on as well, and 152 00:08:34,294 --> 00:08:37,374 Speaker 4: so we usually thin slice people. We meet them and 153 00:08:37,494 --> 00:08:40,974 Speaker 4: very quickly make very strong determinations about what we think 154 00:08:41,014 --> 00:08:43,014 Speaker 4: they should do, or how we think they behave, or 155 00:08:43,014 --> 00:08:46,774 Speaker 4: how they ought to behave. So often there's a misalignment 156 00:08:47,094 --> 00:08:50,414 Speaker 4: when it comes to understanding, Okay, what are we representing 157 00:08:50,534 --> 00:08:52,734 Speaker 4: or what's coming across in terms of how we perceive 158 00:08:52,894 --> 00:08:55,894 Speaker 4: our own archetype, and then how are people experiencing us 159 00:08:55,894 --> 00:08:59,014 Speaker 4: from the outside. Is that the same or that incongruent? 160 00:08:59,094 --> 00:09:02,454 Speaker 4: A lot of the times incongruent. When working with actors, 161 00:09:02,574 --> 00:09:05,454 Speaker 4: often we have to make them understand what their archetype 162 00:09:05,494 --> 00:09:07,494 Speaker 4: is and put them in alignment with their archetype. We've 163 00:09:07,494 --> 00:09:10,014 Speaker 4: come to understand the statistic like one in three hundred 164 00:09:10,134 --> 00:09:11,414 Speaker 4: and naturally aligned. 165 00:09:11,894 --> 00:09:13,774 Speaker 3: Wow, that's not a lot. 166 00:09:13,654 --> 00:09:15,614 Speaker 2: It's a stark statistic, right yeh. 167 00:09:15,774 --> 00:09:17,934 Speaker 4: When they're naturally aligned, that's the ones you're like, oh, 168 00:09:17,974 --> 00:09:20,374 Speaker 4: they've got the X factor, they've got the star power, 169 00:09:20,654 --> 00:09:23,174 Speaker 4: they just have something in them that you know. 170 00:09:23,814 --> 00:09:25,094 Speaker 2: But it's actually just alignment. 171 00:09:25,174 --> 00:09:29,134 Speaker 4: And so when we align people with their internal archetype 172 00:09:29,174 --> 00:09:31,374 Speaker 4: the way that they see themselves and understanding, well, how 173 00:09:31,374 --> 00:09:34,614 Speaker 4: does the world receive me, what's that external archetype that's 174 00:09:34,614 --> 00:09:38,214 Speaker 4: coming across. Once that gets aligned, actually the narrative becomes 175 00:09:38,254 --> 00:09:40,254 Speaker 4: a lot clearer. So we can use that in this 176 00:09:40,374 --> 00:09:41,294 Speaker 4: situation as well. 177 00:09:41,774 --> 00:09:43,974 Speaker 3: So to pivot this like you'd obviously work a lot 178 00:09:44,014 --> 00:09:46,334 Speaker 3: in media, and you work a lot with actors, but 179 00:09:46,454 --> 00:09:50,334 Speaker 3: you also have the three a's of divorce. Pr Can 180 00:09:50,374 --> 00:09:51,654 Speaker 3: you talk me through the first one. 181 00:09:51,774 --> 00:09:55,054 Speaker 4: The first is archetype, So choose your archetype, right, who 182 00:09:55,054 --> 00:09:57,614 Speaker 4: do you want to be in this chapter? Remember it's 183 00:09:57,654 --> 00:10:00,014 Speaker 4: the external narrative that we've got going on here, and 184 00:10:00,054 --> 00:10:01,294 Speaker 4: we want a positive spin on it. 185 00:10:01,374 --> 00:10:05,014 Speaker 2: So it's a narrative of empowerment. I borrowed these from Hollywood, so. 186 00:10:05,134 --> 00:10:07,774 Speaker 4: It's important to understand that during divorce again, whether the 187 00:10:07,894 --> 00:10:10,534 Speaker 4: emotions are heightened and can be quite a vulnerable time, 188 00:10:11,014 --> 00:10:13,854 Speaker 4: you can frame the story as either a tragedy or 189 00:10:13,854 --> 00:10:16,934 Speaker 4: a story of transformation from the perspective of the external. 190 00:10:17,014 --> 00:10:20,214 Speaker 4: Let's look at it's kind of six popular archetypes that 191 00:10:20,254 --> 00:10:22,334 Speaker 4: you could play into, right. So the first is the 192 00:10:22,414 --> 00:10:25,694 Speaker 4: rising phoenix, So we've got here rising stronger than ever 193 00:10:25,694 --> 00:10:28,654 Speaker 4: from the ashes, with a focus on growth, resilience, and empowerment. 194 00:10:28,694 --> 00:10:31,374 Speaker 4: So this can be around a new business or passion 195 00:10:31,454 --> 00:10:32,934 Speaker 4: venture or fitness journey. 196 00:10:33,294 --> 00:10:35,654 Speaker 2: We've got the devilwares. 197 00:10:35,094 --> 00:10:38,254 Speaker 4: Prata, so if someone wants to craft a forward thinking 198 00:10:38,534 --> 00:10:41,854 Speaker 4: transition to bigger and better goals, this is the positive 199 00:10:41,894 --> 00:10:45,454 Speaker 4: spin on the untamable shrew. She's less orientated with resentment 200 00:10:45,494 --> 00:10:49,334 Speaker 4: and revenge and prioritizes her growth and emancipation in a 201 00:10:49,374 --> 00:10:50,214 Speaker 4: stylish way. 202 00:10:50,614 --> 00:10:52,454 Speaker 3: She's moving forward. 203 00:10:53,094 --> 00:10:54,374 Speaker 2: We've got the comeback queen. 204 00:10:54,414 --> 00:10:57,854 Speaker 4: And this is the quintessential eat, pray love type, right 205 00:10:57,974 --> 00:11:01,254 Speaker 4: for someone embarking on a period of self discovery. Sharing 206 00:11:01,294 --> 00:11:04,974 Speaker 4: new experiences, travel and personal discoveries on social media can 207 00:11:05,014 --> 00:11:10,134 Speaker 4: create a positive and adventurous narrative. We've got the cool now. 208 00:11:10,174 --> 00:11:15,694 Speaker 4: This is really quintessentially the Jennifer Aniston, which is graceful 209 00:11:15,814 --> 00:11:18,414 Speaker 4: and low key with a strong sense of self. It 210 00:11:18,534 --> 00:11:21,854 Speaker 4: happened I survive, now watch me thrive is very much 211 00:11:21,894 --> 00:11:25,374 Speaker 4: her position as Aniston kind of tapped into the halo effect. 212 00:11:25,614 --> 00:11:29,894 Speaker 4: Her calm approach really reinforced her positive brand, and then 213 00:11:29,934 --> 00:11:31,534 Speaker 4: you can really take from that when it comes to 214 00:11:31,574 --> 00:11:37,494 Speaker 4: this archetype. Another one is the Destiny's child, a survivor. Right. 215 00:11:37,534 --> 00:11:40,374 Speaker 4: This is her positive spin on a bad breakup and look, 216 00:11:40,534 --> 00:11:43,694 Speaker 4: I acknowledge, right, It's natural to want to vent about 217 00:11:43,934 --> 00:11:48,694 Speaker 4: the difficulty as a divorce. However, negative bias people are 218 00:11:48,774 --> 00:11:53,014 Speaker 4: more likely to remember and spread negative stories, so focus 219 00:11:53,134 --> 00:11:56,414 Speaker 4: on showing how your overcoming challenges rather than amplifying the 220 00:11:56,494 --> 00:11:59,574 Speaker 4: negative aspects, and this is kind of the opposite of 221 00:11:59,654 --> 00:12:02,574 Speaker 4: the victim archetype which was embodied by Amber her during 222 00:12:02,614 --> 00:12:06,254 Speaker 4: that breakup. Then the lucky last one is the graceful exit, 223 00:12:06,294 --> 00:12:07,934 Speaker 4: and this is again we should have just called this 224 00:12:08,014 --> 00:12:11,774 Speaker 4: the Gwyneth Paltrow. This is the conscious uncoupling, right. She's 225 00:12:11,774 --> 00:12:15,014 Speaker 4: thoughtful about her uncoupling and how she shares the divorce 226 00:12:15,014 --> 00:12:17,134 Speaker 4: with her friends and families, with a focus on maintaining 227 00:12:17,174 --> 00:12:20,454 Speaker 4: stability and peace for herself and the loved ones. So 228 00:12:20,574 --> 00:12:23,254 Speaker 4: this helps others perceive her as strong and caring. 229 00:12:23,894 --> 00:12:26,414 Speaker 3: Before we get into the other two a's on this 230 00:12:26,814 --> 00:12:30,734 Speaker 3: wanting to project or wanting to be the victim. If 231 00:12:30,774 --> 00:12:34,774 Speaker 3: you're so angry at your partner because there was foul play, 232 00:12:34,814 --> 00:12:38,134 Speaker 3: there was infidelity, and you do want people to know 233 00:12:38,214 --> 00:12:42,574 Speaker 3: about that, how could you hypothetically say that you were 234 00:12:42,574 --> 00:12:45,534 Speaker 3: wronged but keep in the I'm a survivor or the 235 00:12:45,574 --> 00:12:46,374 Speaker 3: Jennifer Aniston. 236 00:12:47,054 --> 00:12:51,134 Speaker 4: Absolutely, Look, it's about remembering this whole notion with pr right, 237 00:12:51,374 --> 00:12:53,934 Speaker 4: the public narrative that you're really trying to put a 238 00:12:53,974 --> 00:12:58,974 Speaker 4: positive spin on. Why because of our very human negative bias, 239 00:12:59,654 --> 00:13:03,174 Speaker 4: so human beings have a tendency to remember negative stories 240 00:13:03,174 --> 00:13:05,734 Speaker 4: and then to want to share them. And the thing 241 00:13:05,774 --> 00:13:08,014 Speaker 4: with understanding divorce pr is that you don't want that 242 00:13:08,054 --> 00:13:08,934 Speaker 4: story to become you. 243 00:13:09,254 --> 00:13:10,534 Speaker 2: Yes, it's something that happened to you. 244 00:13:10,614 --> 00:13:12,294 Speaker 4: Yes, it was an injustice that you want to fight 245 00:13:12,334 --> 00:13:13,734 Speaker 4: for and you want to scream it from the top 246 00:13:13,734 --> 00:13:17,414 Speaker 4: of the rooftops. However, it does not define you. So 247 00:13:17,894 --> 00:13:20,254 Speaker 4: you want to say, yeah, this happened to me. However, 248 00:13:20,494 --> 00:13:22,254 Speaker 4: look how I'm bouncing back from it, or look how 249 00:13:22,294 --> 00:13:25,254 Speaker 4: I'm emancipating from it, or look what I'm doing to 250 00:13:25,374 --> 00:13:28,614 Speaker 4: empower me, And so address it and say, yeah, it 251 00:13:28,654 --> 00:13:29,694 Speaker 4: absolutely did happen. 252 00:13:30,214 --> 00:13:32,974 Speaker 2: You know that day was day and that night was night. 253 00:13:33,174 --> 00:13:36,214 Speaker 4: Right, However, this is about me, So you want to 254 00:13:36,334 --> 00:13:40,054 Speaker 4: really make this story you centric, right, and put you 255 00:13:40,134 --> 00:13:41,894 Speaker 4: as the hero of this story. 256 00:13:41,934 --> 00:13:42,694 Speaker 2: And that's the point. 257 00:13:43,134 --> 00:13:46,094 Speaker 3: So the second a of divorce pr is arc Can 258 00:13:46,134 --> 00:13:46,934 Speaker 3: you tell me about it? 259 00:13:47,214 --> 00:13:47,414 Speaker 2: Yeah? 260 00:13:47,454 --> 00:13:51,134 Speaker 4: So construct a narrative right describes you know, the journey 261 00:13:51,254 --> 00:13:53,934 Speaker 4: you hope to go on, the one that you intend 262 00:13:53,974 --> 00:13:56,374 Speaker 4: to go on. So the narrative you tell of yourself, 263 00:13:56,454 --> 00:13:59,814 Speaker 4: and by extension, people will come to know you for 264 00:13:59,934 --> 00:14:01,894 Speaker 4: this experience. So the easiest way to do is and 265 00:14:01,934 --> 00:14:04,894 Speaker 4: let's borrow this from the movies, is what's your log line? 266 00:14:05,014 --> 00:14:05,094 Speaker 2: Right? 267 00:14:05,134 --> 00:14:06,894 Speaker 4: So I'm going to give you famous log lines to 268 00:14:06,934 --> 00:14:09,414 Speaker 4: help you kind of wrap your head around how easy 269 00:14:09,654 --> 00:14:12,014 Speaker 4: is to invent an arc for your story. So the 270 00:14:12,014 --> 00:14:14,094 Speaker 4: first one is Under the Tuscan Sun, which was made 271 00:14:14,134 --> 00:14:16,934 Speaker 4: famous by Diane Lane, and she was the archetype of 272 00:14:16,974 --> 00:14:19,854 Speaker 4: the Rising Phoenix. The log line here is after her 273 00:14:19,934 --> 00:14:22,854 Speaker 4: painful divorce, she embarks on a journey of self discovery 274 00:14:22,854 --> 00:14:26,414 Speaker 4: and personal reinvention by buying and restoring a villa in Tuscany. 275 00:14:26,654 --> 00:14:30,374 Speaker 4: So there's the story based on the rising Phoenix archetype. 276 00:14:30,574 --> 00:14:32,814 Speaker 4: The second one is Eat Pray Love, made famous by 277 00:14:32,894 --> 00:14:34,734 Speaker 4: Julia Robert, which is the comeback Queen. 278 00:14:34,774 --> 00:14:37,854 Speaker 2: There's the archetype, right. The log line here was, following. 279 00:14:37,454 --> 00:14:41,134 Speaker 4: A divorce, Elizabeth travels the world in search of spiritual 280 00:14:41,174 --> 00:14:45,694 Speaker 4: fulfillment and personal peace. Now the third one, this makes 281 00:14:45,694 --> 00:14:48,574 Speaker 4: for a great movie, not so much a positive spin 282 00:14:48,654 --> 00:14:52,214 Speaker 4: on pr I wanted to throw it in anyhow, Their 283 00:14:52,414 --> 00:14:55,094 Speaker 4: Wives Club, made famous by Goldie Horn, Bett Midler and 284 00:14:55,134 --> 00:14:59,814 Speaker 4: Diane Keating. Now this archetype controversially was the Avengers. 285 00:15:00,254 --> 00:15:00,414 Speaker 2: Right. 286 00:15:00,454 --> 00:15:02,654 Speaker 4: The log line here was these three divorce women were 287 00:15:02,654 --> 00:15:05,814 Speaker 4: banding together to reclaim their power and seek justice for 288 00:15:05,854 --> 00:15:08,974 Speaker 4: the men who wrong them. So when it comes to 289 00:15:09,054 --> 00:15:11,934 Speaker 4: your life, it's really kind of a one liner. 290 00:15:12,094 --> 00:15:15,574 Speaker 2: That's what's your story? If you're the hero of your journey, 291 00:15:15,654 --> 00:15:18,534 Speaker 2: what's the journey? Where are we going? What's the arc here? 292 00:15:18,934 --> 00:15:20,654 Speaker 3: I love that so people can maybe if they've got 293 00:15:20,694 --> 00:15:22,534 Speaker 3: a favorite divorce film, look at the log line and go, 294 00:15:23,014 --> 00:15:25,174 Speaker 3: who do I identify? Do I identify with that? Do 295 00:15:25,254 --> 00:15:29,014 Speaker 3: I want to be that person to represent that story inspiration? 296 00:15:29,214 --> 00:15:32,454 Speaker 4: Don't Reinhence the wheel. People have gone through this before 297 00:15:32,574 --> 00:15:36,734 Speaker 4: and again understanding who do I feel right now? And 298 00:15:37,094 --> 00:15:40,534 Speaker 4: am I in alignment with this? From the outside perspective? 299 00:15:41,534 --> 00:15:44,174 Speaker 4: Can I get these into alignment? And where are we going? 300 00:15:44,494 --> 00:15:47,094 Speaker 4: If I'm the hero of my story, what's the journey? 301 00:15:47,294 --> 00:15:49,814 Speaker 3: Which leads us into the last a of the divorce 302 00:15:49,894 --> 00:15:53,774 Speaker 3: PR strategy, which is alignment. And this is where social media, 303 00:15:54,134 --> 00:15:56,294 Speaker 3: which is potentially what people are the most concerned about, 304 00:15:56,374 --> 00:15:58,214 Speaker 3: is how am I being portrayed online? Can you talk 305 00:15:58,254 --> 00:15:58,734 Speaker 3: me through this? 306 00:15:58,854 --> 00:16:02,414 Speaker 4: Third A, absolutely so, Look, everything you say and everything 307 00:16:02,534 --> 00:16:06,694 Speaker 4: you do should be in alignment with firstly, the chosen 308 00:16:06,814 --> 00:16:08,934 Speaker 4: archetype where you can say, Okay, this is how I 309 00:16:08,934 --> 00:16:11,934 Speaker 4: feel right now. I might be in emotional flux right now. However, 310 00:16:12,414 --> 00:16:15,254 Speaker 4: from the outside, nobody needs to know what's going on 311 00:16:15,254 --> 00:16:19,454 Speaker 4: on the inside. Just like corporate brands, rebranding yourself will 312 00:16:19,494 --> 00:16:26,134 Speaker 4: benefit from authenticity and consistency. However, on social media, scarcity 313 00:16:26,694 --> 00:16:30,774 Speaker 4: what you don't say and authority how you present yourself 314 00:16:30,814 --> 00:16:34,534 Speaker 4: playing major roles in controlling perception. So you really want 315 00:16:34,534 --> 00:16:37,694 Speaker 4: to get around these two notions. The power that you 316 00:16:37,774 --> 00:16:41,334 Speaker 4: have on social media as today's modern stage is that 317 00:16:41,734 --> 00:16:45,254 Speaker 4: you are the one who controls the edit. You know, 318 00:16:45,294 --> 00:16:49,014 Speaker 4: you're showcasing one sixteenth of the human being that you 319 00:16:49,094 --> 00:16:53,454 Speaker 4: are in a visual realm, right So by really getting 320 00:16:53,494 --> 00:16:56,494 Speaker 4: clear on your archetype and the story that that archetype 321 00:16:56,534 --> 00:16:59,494 Speaker 4: is going on, right then you're able to edit the 322 00:16:59,534 --> 00:17:03,014 Speaker 4: way that that is shown online and that is experienced 323 00:17:03,054 --> 00:17:03,934 Speaker 4: in social media. 324 00:17:07,494 --> 00:17:10,454 Speaker 3: So maybe have a think about your separation and what 325 00:17:10,494 --> 00:17:13,094 Speaker 3: your film could be. Thank you for taking some time 326 00:17:13,134 --> 00:17:15,254 Speaker 3: to feed your mind with us today. The quickie is 327 00:17:15,294 --> 00:17:18,414 Speaker 3: produced by me Grace Rufray and our senior producer Taylor Strano, 328 00:17:18,654 --> 00:17:20,574 Speaker 3: with audio production by Tom Lyon.