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Speaker 1: You're listening to I'm Mom with mea podcast.

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Speaker 2: Hi. You beas Lee here, and I know you're probably

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Speaker 2: sick of me talking about lipsticks and serums and hair sprays.

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Speaker 2: So guess what, I've just dropped this episode here in

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Speaker 2: the feed because I'm going to talk about clothes. No,

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Speaker 2: you don't have to go shopping. We're just going to

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Speaker 2: chat through all things fashion, clothing and how to get

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Speaker 2: more out of the stuff you already own. Whoever said

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Speaker 2: orange is a new pink with seriously.

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Speaker 3: Disturbed laurels for spraying groundbreaking?

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Speaker 1: Oh my god, you have to do it.

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Speaker 4: You live for fashion.

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Speaker 1: Hello and welcome to Nothing to Wear, the podcast that

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Speaker 1: solves fashion problems and levels up your wardrobe. I'm Tamara Holland.

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Speaker 3: And I'm listen to Pickett Today on the podcast. We

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Speaker 3: are joined with Lea Geordantis. She's the creative director and

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Speaker 3: CEO of Girls with Gems, the cult Australian fashion boutigue

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Speaker 3: that stops all our favorite fashion brands, including her very

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Speaker 3: own Sneaky. Leah has built more than just a store

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Speaker 3: and a fashion brand. She's created a community and a

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Speaker 3: platform that champions size inclusivity, celebrates individuality and defines what

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Speaker 3: it means to shop with personality. Leah. Welcome to the pot.

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Speaker 4: Welcome, Thank you. That was such a nice introduction, Leah.

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Speaker 1: We ask each of our guests this very important question.

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Speaker 1: Can you describe your style for us in three words?

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Speaker 2: Oh?

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Speaker 1: Okay, are you up to thee I'm up to the challenge.

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Speaker 5: Interchangeable because I think in summer and winter I have

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Speaker 5: quite a different style. And then if I'm gonna give

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Speaker 5: you two more words, I'll give you my winter style

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Speaker 5: and my summer style.

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Speaker 4: I think winter style is like chic, effortless, okay, and

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Speaker 4: summer is colorful. That's just one word, all right, Jo'll

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Speaker 4: give you three.

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Speaker 1: I'm not knowing at I like that you have different

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Speaker 1: words for different seasons.

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Speaker 5: Yeah, because I think in winter I really like wearing

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Speaker 5: like a pair of jeans, a nice top and knit

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Speaker 5: a like, you know, really simple pieces that looked really

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Speaker 5: good together and paired differently. But then in summer I

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Speaker 5: love doing like different colors, like sarongs with the little tank.

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Speaker 4: I really liked to like mix my textures and everything. Yeah,

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Speaker 4: very different style.

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Speaker 3: Yeah, absolutely, that's resort. We're in vacation as well. Yeah,

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Speaker 3: her love being experimental with color.

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Speaker 5: Yeah, me too, but then in winter, like you won't

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Speaker 5: really catch me in common Leah, we have lots more

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Speaker 5: questions to ask, so we're going to get started, amazing.

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Speaker 1: You're obviously a known entrepreneur in the fashion space, but

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Speaker 1: that's not actually where your career journey started. You were

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Speaker 1: studying law, and as I understand, you were pretty much

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Speaker 1: like at the pointy end of your studies.

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Speaker 4: I was done.

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Speaker 1: You were done.

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Speaker 4: I finished, So the path was law.

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Speaker 1: Where were you going to go before you pivoted into fashion?

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Speaker 4: I had a job, yeah, at a corporate law firm.

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Speaker 2: Wow.

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Speaker 3: I didn't realize that you graduated.

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Speaker 1: I graduated, Yeah, okay, yeah, it was right at the end.

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Speaker 3: It was.

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Speaker 5: I finished my law degree and I went to Europe

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Speaker 5: and I went to Europe for three months. It was

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Speaker 5: so it was after five and a half years of studying,

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Speaker 5: and I remember being in a taxi with my mum

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Speaker 5: because she was also in Europe, and she's like, I'm

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Speaker 5: not doing it anymore, Like I'm moving to Greece. So

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Speaker 5: you need to decide if you're going to sign the

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Speaker 5: lease or not, and you have to do it, like

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Speaker 5: she was like, you have to do in like forty

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Speaker 5: eight hours.

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Speaker 1: I was like, let's just rewind a little bit for

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Speaker 1: anyone who doesn't know. Your mum owned the business Girls

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Speaker 1: with Right, and that was a boutique, like already very established.

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Speaker 1: And then she was like exiting out to go and

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Speaker 1: chase her dreams in Greece to open a hotel. And

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Speaker 1: then that was like the point in time where it

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Speaker 1: was like take the lease, as you said, take over

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Speaker 1: the business or not. And it was like a fork

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Speaker 1: in the road for you.

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Speaker 4: Yeah, because I had to make a decision.

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Speaker 5: I was like, I actually have to make this decision,

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Speaker 5: like I actually have to sign a lease.

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Speaker 4: My job had already been physically do those two things.

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Speaker 1: Had you been thinking about it already? Was it in

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Speaker 1: the back of your mind a little voice saying fashion, fashion, or.

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Speaker 4: Like how were you how to go with germs?

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Speaker 5: It was always like my fun and I worked with

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Speaker 5: my mum for the whole time that I was studying,

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Speaker 5: so it wasn't off the cards like I was involved,

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Speaker 5: but it was for fun while I was.

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Speaker 4: Doing law, and I was definitely going to be a lawyer.

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Speaker 1: Have you seen the movie My Oxford Year?

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Speaker 2: No?

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Speaker 4: Oh, have you seen it?

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Speaker 2: No?

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Speaker 4: Damn it?

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Speaker 3: I really.

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Speaker 4: Just watch it.

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Speaker 1: Go and watch it on Netflix, because this is literally

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Speaker 1: the same she goes to like study at Oxford, but

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Speaker 1: she's you know, done a degree and she has this

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Speaker 1: like same sort of thing. Anyway, nice little romantic comedy

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Speaker 1: segue for you there, But that's amazing. So I guess

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Speaker 1: I'd like to sort of take a little bit from that.

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Speaker 1: You made a big, bold, risky decision. You're already on

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Speaker 1: this path, and then you diverted and chose another one.

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Speaker 1: For any of our listeners who might be kind of

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Speaker 1: facing a similar decision or considering a pivot a career change,

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Speaker 1: what would your advice for them be?

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Speaker 4: Oh my god, I have so much There's so many

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Speaker 4: things that come to my mind.

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Speaker 5: Like during that time, I guess you can't take everyone's

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Speaker 5: opinion on because everyone's going to have an opinion. I

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Speaker 5: had so many people being like, you study for so long?

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Speaker 5: Are you going to take over a retail shop?

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Speaker 4: Like seriously?

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Speaker 5: And I was like, oh my god, what am I doing?

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Speaker 5: Like am I making the wrong move? And I was

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Speaker 5: I was obviously speaking to people in open but I

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Speaker 5: always know at the end of the day, like I'm

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Speaker 5: making the decision. But I had spoken to, like my

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Speaker 5: ADHD therapist. I was there to get medication, and then

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Speaker 5: I was like, I don't know what to do. He

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Speaker 5: was like, well, I just want you to think about

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Speaker 5: one thing because I'm clearly not going to make the

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Speaker 5: decision for you. Are you going to sit at your

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Speaker 5: law job and wonder what could have been of girls

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Speaker 5: with gems? Or you're gonna sit at girls with gems

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Speaker 5: and wonder what could have been of your law career?

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Speaker 5: And like instantly I was like, I'm never going to

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Speaker 5: sit at girls with gems and wonder what would have

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Speaker 5: been of my law creed. I can easily just go

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Speaker 5: and do that, but I will definitely sit at my

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Speaker 5: law job and wonder what could have been of my

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Speaker 5: life if I had taken over girls with Gems.

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Speaker 4: So I was like, I'm going to do it.

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Speaker 5: I'm going to tell everyone that I am just doing

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Speaker 5: it for a year because I don't want to hear everyone.

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Speaker 5: But I hope I never have to go back to law.

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Speaker 5: And the only person that I told that to was

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Speaker 5: my now husband and my mom.

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Speaker 4: I was like, I hope I never have told you.

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Speaker 1: It's like the plot of my Oxford year, because that's

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Speaker 1: a year as well just telling you.

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Speaker 5: So I was like, I'm literally just doing it for

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Speaker 5: a year and everyone was like cool, coo cool, And

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Speaker 5: now everyone's like, best decision you ever made.

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Speaker 4: I'm like, you told me not to make it.

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Speaker 3: Do you ever use your law degree in day to

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Speaker 3: day with girls with gems or sneaky link?

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Speaker 4: Yeah?

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Speaker 5: I think yes, yeah, Like not just the law that

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Speaker 5: I learned, because like not really now I would have

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Speaker 5: to refresh myself whenever I'm looking for something, but like

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Speaker 5: in terms of reading contracts, but more than that, Like

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Speaker 5: I studied for five and a half years, and I

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Speaker 5: studied so hard in my law degree. So I just

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Speaker 5: feel like it taught me the work ethic that I

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Speaker 5: have taught me resilience. I missed out on so much

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Speaker 5: when I was studying because I needed to study for

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Speaker 5: so many hours. So I missed out on fun and

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Speaker 5: so I just got used to that and I didn't

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Speaker 5: care when I took over.

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Speaker 4: I was like, I don't care if I miss out

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Speaker 4: in fun, like I want to do this.

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Speaker 3: Yeah.

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Speaker 4: So I think it taught me a good work ethic

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Speaker 4: and like I bought that into the business.

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Speaker 3: Love that And your husband's now working for the business

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Speaker 3: as well. Yeah, yeah, when did he join.

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Speaker 4: I want to say two and a half years ago.

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Speaker 3: Okay, yeah, so somewhat recently.

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Speaker 4: It feels like a lifetime.

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Speaker 5: He was always he was always helping me in the

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Speaker 5: background from the day we met. You know, we would

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Speaker 5: talk about Girls with Gems all the time, and then

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Speaker 5: when I took over, he was very much helping me

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Speaker 5: with like Facebook ads and HR and operations, and then

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Speaker 5: it got to the point where I was like, hey,

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Speaker 5: you have to quit your job.

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Speaker 4: I literally can't do this anymore.

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Speaker 3: Without Yeah, anyone listening who's unfamiliar with Girls with Gems

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Speaker 3: or Sneaky Link, can you just give us a quick

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Speaker 3: synopsis on what both are.

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Speaker 4: Absolutely so.

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Speaker 5: Girls with Gems is a high end multi brand boutique

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Speaker 5: based in Double Bay in Sydney, and Sneaky Link is

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Speaker 5: I guess our in house brand, but it really is

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Speaker 5: standing on its own two feet at the moment. I

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Speaker 5: would say it's one of Australia's leading brands right now.

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Speaker 3: And it stopped exclusively at.

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Speaker 4: It stopped exclusively Girls with Gems.

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Speaker 3: And you've got the app as well, which is pretty cool.

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Speaker 4: Yeah.

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Speaker 3: The AAF is really fun and I'd love to know

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Speaker 3: where did the name sneaky Link come from?

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Speaker 1: Yes, me too.

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Speaker 5: Okay, So we have lots of young girls that work

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Speaker 5: in our boutique and my mum would always come in

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Speaker 5: and she always like chats with them and she's like,

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Speaker 5: teach me words young people say so I can say

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Speaker 5: them to my friends.

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Speaker 4: And then they were like, okay, sneaky link. It's like

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Speaker 4: the person you're seeing on the side, like it's not

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Speaker 4: You're like, yeah, oh my.

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Speaker 1: Gosh, that's so different to what I thought. I thought

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Speaker 1: it was like when you send a sneaky link of

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Speaker 1: something you like to someone and they're like, here's no, that's.

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Speaker 4: No unless you like.

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Speaker 5: So my mom like learned this word and she would

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Speaker 5: always tay, you like sneakling, sneakling, sneakling. I'm like okay.

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Speaker 5: And then when we were starting the brand, it was

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Speaker 5: quite different to what it is now. It's like exclusive prints,

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Speaker 5: and she's like, I think you should call it sneak Link.

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Speaker 5: Like everyone's like it's like a secret brand. It's like

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Speaker 5: your secret and I was like, I really like that,

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Speaker 5: and I love the idea of the sneak link and

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Speaker 5: like this, like we did a snake emoji as our

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Speaker 5: kind of like icon, and I was like, I love this,

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Speaker 5: this is so cool.

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Speaker 4: So that's what it actually means.

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Speaker 1: It's different.

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Speaker 4: Yeah, it's very different.

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Speaker 1: It's not trying to be like it's just it's obviously

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Speaker 1: unique to your story. It's a big part of your story.

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Speaker 1: And I love that it came from that relationship with

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Speaker 1: your mom. Yeah, yeah, that's amazing.

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Speaker 3: I love that with Sneaky A. But with Girls with

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Speaker 3: Gems You've got so many cool brands on there as well,

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Speaker 3: so not just your own, but how do you choose

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Speaker 3: what brands you stock on Girls with Gems.

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Speaker 5: I think when you have a multi brand boutique, like

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Speaker 5: it changes and you go through different stages and you

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Speaker 5: pick up different brands. I think right now is our

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Speaker 5: best brand mix that we've ever had. We have a

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Speaker 5: really nice mix of Australian designers, but then we also

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Speaker 5: have international designers that people would never have heard of

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Speaker 5: before until we stop them, like Baal Bab, Miguel Coronell.

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Speaker 5: And then we like pick up little brands that we

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Speaker 5: find on Instagram and I'll just DM them and be like, Hi,

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Speaker 5: I love your brand.

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Speaker 4: Can we house it? And they're like we haven't done

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Speaker 4: wholesale yet, and I think let's do it.

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Speaker 1: It's very different to like the old model maybe of

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Speaker 1: like doing buying trips or sourcing going out to the

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Speaker 1: international market. But now you're just dming them directly. Are

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Speaker 1: they responsive in that way?

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Speaker 5: I think also now, given like we have a lot

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Speaker 5: of followers and people will often have come across us before,

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Speaker 5: so when we do d and they're like, oh my god, yeah.

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Speaker 1: Let's chat, amazing.

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Speaker 4: Yeah yeah, that's really unique. Yeah.

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Speaker 5: But even with Aussie brands like Benny, one of our

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Speaker 5: biggest brands, they were not in wholesale and we.

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Speaker 4: Were like, let's chat and they were like oh nah.

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Speaker 5: We were like no, no, no, no, we think you need

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Speaker 5: to speak to us, and then we jumped on a

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Speaker 5: call and like by the end of the call, we.

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Speaker 4: Were like done deal.

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Speaker 1: So you help develop that relationship with them and introduce

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Speaker 1: them to the world.

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Speaker 5: We are their only stockist now still, but yes, we

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Speaker 5: kind of help brands come into the wholesale market.

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Speaker 2: Yeah.

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Speaker 4: Yeah.

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Speaker 1: You sound like the kind of woman who in business

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Speaker 1: and in life, you know, really follows your gut, an

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Speaker 1: example being obviously changing career paths to follow any little

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Speaker 1: voice inside your head that said I need to do this.

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Speaker 1: So in business, you need to make difficult decisions all

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Speaker 1: the time. Maybe say no to opportunities that are presented

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Speaker 1: to you because you are trying to stick to a

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Speaker 1: different plan. Potentially, can you tell us about a time

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Speaker 1: when maybe you've had to say no to something that

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Speaker 1: might have been appealing to you but you knew it

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Speaker 1: wasn't right for you.

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Speaker 5: Yeah, I feel like that's probably come about now more.

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Speaker 5: I feel like at the start, I said yes to everything,

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Speaker 5: and I'm so glad I did, because you can't find

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Speaker 5: exactly who and what your business is meant to be

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Speaker 5: if you don't throw yourself at everything. It takes a

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Speaker 5: lot more time. Rather I was like doing everything, I

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Speaker 5: was like, struck every brand, let's just work this out

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Speaker 5: as we go. Now more, because I know exactly who

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Speaker 5: we are and who we want to be, I say

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Speaker 5: no now yeah, And it's a lot easier because I'm

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Speaker 5: just so busy, Like I really have to think is

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Speaker 5: this worth the time?

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Speaker 4: And if it's not, then I have to say no.

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Speaker 1: Yeah.

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Speaker 3: That's a testament where you've got to really with your business,

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Speaker 3: like you know, you're looking for those opportunities yes, yes, yes,

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Speaker 3: at the beginning.

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Speaker 5: But I was always like hunting down those opportunities and

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Speaker 5: like reaching out to people and like always coming up

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Speaker 5: with like ideas where I could pull other people in.

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Speaker 5: So I was also part of wanting more and more

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Speaker 5: and more. But then I think you get to a

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Speaker 5: point where you're like, Okay, this is who we are.

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Speaker 5: Anything beyond this is a flying pig and we're not

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Speaker 5: We're not doing that. Yeah, it just doesn't make sense.

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Speaker 1: A flying pee.

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Speaker 5: That's what my husband calls them, fla a flying peak.

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Speaker 5: And I'm like, yeah, he's like, then we're not doing it.

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Speaker 1: How can we use that? Like, how can we apply that?

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Speaker 4: Okay, say, like.

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Speaker 5: An offer came through for a brand that was similar

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Speaker 5: to Sneaky Link, like a flying peak, Like it just

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Speaker 5: doesn't make sense. I can bear really a brand, but

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Speaker 5: like it's a flying peak. Let's just focus on sneaking

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Speaker 5: that terminology.

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Speaker 6: Yeah, yeah, so your business.

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Speaker 3: I remember seeing girls with gems on TikTok during COVID

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Speaker 3: and it was the same same but different sizes. Someone

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Speaker 3: was wearing size eight, someone was wearing size twelve. And

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Speaker 3: it's so funny hearing your voice now because it's just

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Speaker 3: so familiar with me seeing you come up on my

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Speaker 3: TikTok feed. Talk to us about the growth on social

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Speaker 3: media because it's been such a big part of your brand,

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Speaker 3: and I guess any advice for our listeners. Firstly, actually

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Speaker 3: just starting with you're very confident. You're great in front

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Speaker 3: of the camera. Anyone listening who maybe has their own

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Speaker 3: business and isn't as confident, hates talking on camera. Do

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Speaker 3: you have any advice for them? Do you think it's

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Speaker 3: how important is social media for their business? Any tips

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Speaker 3: on how to get in front of the camera.

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Speaker 4: Yeah, I am very extroverted, but.

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Speaker 5: Like I'm extroverted when you put me in a social

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Speaker 5: situation where I'm comfortable, but on camera, I'm Actually I

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Speaker 5: wasn't comfortable. I didn't like it, but I knew that

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Speaker 5: when I would meet people and have interactions, they would

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Speaker 5: like the interaction.

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Speaker 4: They would laugh.

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Speaker 5: I had really good rapport with customers in store who

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Speaker 5: wanted my styling advice. So like, I obviously knew I

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Speaker 5: could be good on camera, but I didn't like it,

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Speaker 5: but I knew it could work. So one day I

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Speaker 5: was just like to one of the girls, just film me.

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Speaker 5: Don't make it so serious.

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Speaker 4: But just film me. And she's like, okay.

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Speaker 5: So we filmed this video and I told like ten

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Speaker 5: of my friends, I'm going to start posting these videos.

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Speaker 5: I think I'm weird and awkward in them, but I'm

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Speaker 5: doing it and letting you know because that will hold

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Speaker 5: me responsible to keep doing it.

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Speaker 1: That's idea.

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Speaker 5: Yes, So I'm doing it and I know it might

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Speaker 5: be really weird, but I don't care. And they were

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Speaker 5: like cool, good and obviously it took off. People loved it.

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Speaker 5: And obviously because people loved it, then I like doing it.

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Speaker 5: So yeah, that just continued. I think you just need

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Speaker 5: to like do it.

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Speaker 3: Yeah, And is that a big part of your job now?

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Speaker 3: Like are you on camera daily? Are you posting? Are

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Speaker 3: you filming daily?

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Speaker 4: It's changed.

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Speaker 5: Last year we were filming like every single day, but

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Speaker 5: like they killed me and I can't do that anymore.

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Speaker 5: So no, we're not filming every day anymore. But last

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Speaker 5: year we were filming like ten to twenty hours a week.

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Speaker 4: Wow.

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Speaker 1: Yeah, that's a big I was so burning time commitment.

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Speaker 1: It's like you're the talent worth it.

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Speaker 5: But then it got to a point where like it

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Speaker 5: just like I physically couldn't do it.

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Speaker 4: Anymore.

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Speaker 5: But I think for people who aren't doing it but

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Speaker 5: think they want to, your first video is always going

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Speaker 5: to be awkward.

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Speaker 4: It's not going to be perfect.

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Speaker 5: I think people also want to make it all perfect

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Speaker 5: and like edit they're real so perfectly. My first video

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Speaker 5: was like a bloopers weird thing of me showing how

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Speaker 5: to wear this outfit, and it was such a bad video.

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Speaker 4: It doesn't matter. You just need to post the video.

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Speaker 1: See, this is my problem. I overthink over the editing,

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Speaker 1: and then by the time you've labored over the editing,

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Speaker 1: like Instagram like bugs out and you lose your work,

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Speaker 1: you know, and.

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Speaker 4: I just an overly edited video. They just want the

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Speaker 4: I just have to post it.

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Speaker 1: That's what works better, right. And it's like you said,

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Speaker 1: I think you said before, don't be so serious, like

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Speaker 1: you know, and you told you're doing these videos it's

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Speaker 1: going to be awkward, and it's like you almost need

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Speaker 1: to have that disclosure with them and with yourself that

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Speaker 1: it's like, I can do this. It doesn't have to

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Speaker 1: be perfect, it doesn't have to be right. I'm just

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Speaker 1: going to put it out there. Because I keep trying

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Speaker 1: to remind myself it might be like a few seconds

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Speaker 1: that someone comes across it, and then it's gone.

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Speaker 5: No one cares about what you're doing, not just you,

394
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Speaker 5: every no one cares. No one cares about No one

395
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Speaker 5: cares about what I'm doing. Like they might for like

396
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Speaker 5: one second be like she's not cool in that video,

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Speaker 5: but like once you start getting lots of views, I

398
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Speaker 5: think you're cool.

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Speaker 1: But so you just like can't care.

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Speaker 5: You just have to like keep making the videos and

401
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Speaker 5: just it doesn't matter.

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Speaker 1: I heard a little tidbit the other day on social

403
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Speaker 1: media someone I follow an actor and he said, like,

404
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Speaker 1: everything good is on the other side of cringe. And

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Speaker 1: I was like, oh, so true, Like it has to

406
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Speaker 1: be cringe because you're trying, and it has to be

407
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Speaker 1: trying is cool, right, Like it's it's you know, to

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Speaker 1: make the effort, right, Like there's there's something in that

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Speaker 1: that shows you're making an effort and you want to succeed.

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Speaker 5: I think telling people that's something I've done in business

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Speaker 5: so much. I said, I'm making a brand. I had

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Speaker 5: no idea how I was going to make a brand.

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Speaker 5: I had literally less than an idea, But I started

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Speaker 5: telling all my friends I'm making a brand, and then

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Speaker 5: they'd be like, tell us about it, and I'm like,

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Speaker 5: I can't because I have no idea yet, but it's

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Speaker 5: going to happen, so you have to keep asking me

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Speaker 5: about it, so then I make sure that I do it.

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Speaker 4: Wow.

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Speaker 3: And then comes your identity as well, like you've become

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Speaker 3: the fashion go to or like it is who you are.

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00:16:43,834 --> 00:16:47,274
Speaker 5: Yeah, fail yourself. That's also like just a tip if

423
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Speaker 5: anyone here's this, don't just start saying you to do

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Speaker 5: things you're.

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Speaker 4: Not going to do it like I was to do it. Yeah,

426
00:16:53,714 --> 00:16:55,114
Speaker 4: don't don't just say you're going to do things if

427
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Speaker 4: you're not going to do them.

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Speaker 1: Yeah.

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Speaker 3: That's so You've currently got a collection out at the

430
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Speaker 3: moment with Jazz hand yep. Is she the first influencer

431
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Speaker 3: that you've done a collection with?

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Speaker 2: Yeah?

433
00:17:03,954 --> 00:17:06,633
Speaker 3: Awesome? And how do you choose who you're going to

434
00:17:06,634 --> 00:17:09,154
Speaker 3: do this with? Was it something where she approached you

435
00:17:09,354 --> 00:17:11,554
Speaker 3: or you just loved her and she was an organic

436
00:17:11,674 --> 00:17:12,634
Speaker 3: sneaky link wearer.

437
00:17:12,994 --> 00:17:15,234
Speaker 5: Yes, she was an organic sneaky lik weer. So she

438
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Speaker 5: would always come and be like I love this and

439
00:17:16,674 --> 00:17:18,794
Speaker 5: we would send it to her, and when it came

440
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Speaker 5: time to choose someone, she felt like the only person

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Speaker 5: we would deal with.

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Speaker 3: Just on that. Do you do lots of influencers sendouts

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Speaker 3: with Sneaky.

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00:17:26,714 --> 00:17:28,034
Speaker 4: Link only recently?

445
00:17:28,154 --> 00:17:30,954
Speaker 3: Yeah, okay, yeah, do you find they work? It depends, Yeah,

446
00:17:31,154 --> 00:17:31,714
Speaker 3: it depends.

447
00:17:31,994 --> 00:17:34,114
Speaker 4: That's I think you also get to a stage where

448
00:17:34,154 --> 00:17:36,114
Speaker 4: it's like the only next step.

449
00:17:35,994 --> 00:17:38,954
Speaker 3: Yeah, you know, and if you're choosing the right people,

450
00:17:38,954 --> 00:17:41,394
Speaker 3: and it's almost like the Sneaky Link news. Yeah, it's

451
00:17:41,394 --> 00:17:41,794
Speaker 3: not just.

452
00:17:42,954 --> 00:17:44,954
Speaker 4: Into sales, yeah, but it's awareness.

453
00:17:45,034 --> 00:17:48,394
Speaker 5: I agree, yeah, yes, but with Jazz, it just felt

454
00:17:48,714 --> 00:17:51,074
Speaker 5: so aligned and I wouldn't have done it if it

455
00:17:51,114 --> 00:17:53,554
Speaker 5: didn't feel like that. I don't think I would have

456
00:17:53,594 --> 00:17:56,554
Speaker 5: been able to work with someone who wasn't as committed

457
00:17:56,834 --> 00:18:00,034
Speaker 5: and passionate and excited about this project as we were.

458
00:18:00,074 --> 00:18:02,634
Speaker 5: It wouldn't have worked because our team were like so

459
00:18:03,194 --> 00:18:05,354
Speaker 5: passionate about this yeah, and if we had someone that

460
00:18:05,354 --> 00:18:08,354
Speaker 5: didn't really care, I don't think it would have worked

461
00:18:08,554 --> 00:18:10,273
Speaker 5: as well. And I think that shows in the content.

462
00:18:10,554 --> 00:18:12,354
Speaker 5: You can really feel that Jazz wanted to be there.

463
00:18:12,434 --> 00:18:14,114
Speaker 3: It's almost like she's part of the team.

464
00:18:14,194 --> 00:18:17,793
Speaker 5: And we literally like I miss her this week that

465
00:18:17,834 --> 00:18:20,274
Speaker 5: we're not like talking because we were talking every single day.

466
00:18:20,434 --> 00:18:22,754
Speaker 5: She helped us design the collection like we would get

467
00:18:22,754 --> 00:18:25,033
Speaker 5: it this this top that I'm wearing. We sampled like

468
00:18:25,074 --> 00:18:26,914
Speaker 5: five times and it was something Jazz really wanted us

469
00:18:26,914 --> 00:18:29,874
Speaker 5: to get right. And like in the final like the

470
00:18:30,074 --> 00:18:32,513
Speaker 5: from the fourth sample to the fifth it was literally

471
00:18:32,554 --> 00:18:34,513
Speaker 5: removing three centimeters from here so you can make sure

472
00:18:34,554 --> 00:18:37,074
Speaker 5: you can wear it like at a nice length. But

473
00:18:37,154 --> 00:18:40,234
Speaker 5: like we focused on every single detail, and Jazz was

474
00:18:40,274 --> 00:18:43,474
Speaker 5: along that journey with us. So she's so passionate about

475
00:18:43,474 --> 00:18:45,234
Speaker 5: the clothes because she helped design them.

476
00:18:45,314 --> 00:18:45,514
Speaker 3: Yeah.

477
00:18:45,594 --> 00:18:46,994
Speaker 4: Cool, but yeah, it does feel like she's part of

478
00:18:46,994 --> 00:18:47,914
Speaker 4: the team and all the content.

479
00:18:47,914 --> 00:18:50,674
Speaker 3: It's like, I do love that your team is so involved.

480
00:18:50,714 --> 00:18:52,954
Speaker 3: Even like your campaign shots or what's on your website,

481
00:18:52,994 --> 00:18:55,354
Speaker 3: it's usually you or the team members, right, Yeah, it's

482
00:18:55,434 --> 00:18:58,553
Speaker 3: so cool. I love that that sort of employee first

483
00:18:58,714 --> 00:19:02,154
Speaker 3: contents really big at the moment. So showing your tea, you.

484
00:19:02,154 --> 00:19:04,074
Speaker 5: Feel like we did that, Like before, we did that

485
00:19:04,394 --> 00:19:07,634
Speaker 5: when you're asking before about our content during COVID, we're

486
00:19:07,634 --> 00:19:10,754
Speaker 5: the only people we had. You couldn't get models during lockdown.

487
00:19:10,914 --> 00:19:13,914
Speaker 5: Of course we were going to work, so we would

488
00:19:14,034 --> 00:19:14,554
Speaker 5: just it.

489
00:19:14,554 --> 00:19:16,353
Speaker 1: Was like a product of that limitation. Yeah, and then

490
00:19:16,354 --> 00:19:16,834
Speaker 1: people would be.

491
00:19:16,874 --> 00:19:18,914
Speaker 4: Like, you're not showing enough size diversity you get someone else,

492
00:19:18,994 --> 00:19:19,714
Speaker 4: We're like, we can't.

493
00:19:19,834 --> 00:19:21,754
Speaker 1: Can we talk about that? Actually, can we go into that?

494
00:19:21,754 --> 00:19:24,274
Speaker 1: Because you were just talking about the level of detail

495
00:19:24,274 --> 00:19:26,954
Speaker 1: you put into your designs and that feedback from the customer,

496
00:19:27,274 --> 00:19:30,513
Speaker 1: you know, feedback with Jazz, So size inclusivity is a

497
00:19:30,554 --> 00:19:32,154
Speaker 1: really big part of what you guys offer.

498
00:19:33,154 --> 00:19:34,714
Speaker 3: You go up to a size.

499
00:19:34,354 --> 00:19:37,793
Speaker 1: Twenty, which is amazing, Like it's real leadership in that

500
00:19:37,874 --> 00:19:41,594
Speaker 1: space because as we all know, unfortunately very few Australian

501
00:19:41,634 --> 00:19:44,754
Speaker 1: brands stock a full size ranger are prepared to listen

502
00:19:44,754 --> 00:19:47,434
Speaker 1: to the feedback that there's the demand for that. Why

503
00:19:47,474 --> 00:19:49,354
Speaker 1: do you think that is and how has it kind

504
00:19:49,354 --> 00:19:52,513
Speaker 1: of benefited you guys to be more aware of that

505
00:19:52,554 --> 00:19:54,834
Speaker 1: conversation and actually cater to that customer.

506
00:19:55,154 --> 00:19:56,954
Speaker 5: I don't know why it is, and maybe I should

507
00:19:56,994 --> 00:20:00,554
Speaker 5: have a better answer because I own a multi brand boutique.

508
00:20:00,074 --> 00:20:03,034
Speaker 5: I haven't also thought too much about why no one

509
00:20:03,034 --> 00:20:04,914
Speaker 5: else is doing it. I just thought about why aren't

510
00:20:04,914 --> 00:20:07,394
Speaker 5: we doing it fair? And that's why we did it.

511
00:20:07,394 --> 00:20:10,594
Speaker 5: It is funny, though, I saw a video on TikTok

512
00:20:10,594 --> 00:20:13,194
Speaker 5: that was obviously aimed at us yesterday and it was like,

513
00:20:13,674 --> 00:20:15,234
Speaker 5: this is so ridiculous that brands are going to four

514
00:20:15,274 --> 00:20:17,554
Speaker 5: excel people should consider having a healthier lifestyle.

515
00:20:17,554 --> 00:20:20,434
Speaker 4: And I was like, whoa that is that is so

516
00:20:20,514 --> 00:20:20,994
Speaker 4: tone deaf?

517
00:20:21,434 --> 00:20:23,714
Speaker 1: My god, but that video just came up, Yes.

518
00:20:23,594 --> 00:20:24,434
Speaker 4: It came up on my tik.

519
00:20:24,474 --> 00:20:26,354
Speaker 5: It was obviously aimed at us because we keep going

520
00:20:26,394 --> 00:20:28,874
Speaker 5: on about four excel okay, and I was like, that's

521
00:20:28,954 --> 00:20:29,714
Speaker 5: so tone deaf.

522
00:20:30,034 --> 00:20:34,074
Speaker 1: Whoa, yeah, whoa. It's just such a layered thing, isn't it.

523
00:20:34,074 --> 00:20:36,234
Speaker 5: It is so layered, and I feel like when we

524
00:20:36,274 --> 00:20:39,554
Speaker 5: made the decision to do this, we didn't go into

525
00:20:39,594 --> 00:20:41,634
Speaker 5: such a layered conversation about the pros and cons.

526
00:20:41,714 --> 00:20:42,674
Speaker 4: It just felt natural.

527
00:20:42,954 --> 00:20:45,794
Speaker 5: We always went to a size sixteen from basically day one,

528
00:20:46,594 --> 00:20:47,994
Speaker 5: which was more than most brands do.

529
00:20:48,634 --> 00:20:51,194
Speaker 4: So many Australian brands still got to size twelve. Yeah. Stop.

530
00:20:51,194 --> 00:20:54,313
Speaker 4: It was like try something on and I'm like, it

531
00:20:54,314 --> 00:20:54,914
Speaker 4: doesn't fit.

532
00:20:54,794 --> 00:20:55,874
Speaker 1: Me, so you get away with it.

533
00:20:56,074 --> 00:20:57,954
Speaker 5: I do not fit into this Australian brand. That's so weird,

534
00:20:57,954 --> 00:20:59,714
Speaker 5: because like, I'm a healthy Australian woman.

535
00:20:59,754 --> 00:21:00,513
Speaker 4: Why don't I fit in?

536
00:21:00,514 --> 00:21:04,074
Speaker 1: Your average woman is a size sixteen exactly, I believe.

537
00:21:04,354 --> 00:21:04,434
Speaker 2: So.

538
00:21:04,674 --> 00:21:08,434
Speaker 1: Yeah, was their customer feedback that wanted that range or.

539
00:21:08,794 --> 00:21:10,434
Speaker 4: To kind ofceive that feedback yet.

540
00:21:10,474 --> 00:21:13,114
Speaker 5: But when we started talking to Jazz, it was already

541
00:21:13,114 --> 00:21:14,954
Speaker 5: something on our radar that we wanted to extend our

542
00:21:14,954 --> 00:21:17,434
Speaker 5: sizing eventually. And when we started speaking to Jazz, she's like,

543
00:21:17,474 --> 00:21:18,754
Speaker 5: I'd really want to make sure that you'd have like

544
00:21:18,834 --> 00:21:21,474
Speaker 5: up to a size twenty because people at the event

545
00:21:21,514 --> 00:21:24,154
Speaker 5: will be that size. And we were like, perfect, let's

546
00:21:24,154 --> 00:21:26,554
Speaker 5: do it because we've wanted to it. Obviously, you don't

547
00:21:26,594 --> 00:21:29,714
Speaker 5: just flick the on switch to bigger sizes that you

548
00:21:29,794 --> 00:21:32,593
Speaker 5: need to do things in design. So it's a lot

549
00:21:32,594 --> 00:21:34,634
Speaker 5: of people like, why didn't you do it sooner? It's like, okay,

550
00:21:34,754 --> 00:21:37,434
Speaker 5: just relax, like there's actually praised you.

551
00:21:37,394 --> 00:21:39,474
Speaker 3: Have to consider, and it's a cost as well to

552
00:21:39,514 --> 00:21:40,834
Speaker 3: you that people are unaware of it.

553
00:21:40,994 --> 00:21:43,714
Speaker 5: Yes, exactly, but it just felt like the perfect time

554
00:21:43,754 --> 00:21:46,154
Speaker 5: and I was more than happy to invest and do it,

555
00:21:46,194 --> 00:21:48,353
Speaker 5: and it made so much sense, and going forward we

556
00:21:48,394 --> 00:21:51,234
Speaker 5: will have those sizes. Yeah, it just made sense and

557
00:21:51,274 --> 00:21:54,394
Speaker 5: we obviously will continue to extend the sizing. But people also,

558
00:21:54,434 --> 00:21:57,274
Speaker 5: we got so much backlash the day before the event

559
00:21:57,314 --> 00:21:59,513
Speaker 5: of people being like you think you're inclusive, You're not

560
00:21:59,514 --> 00:22:00,274
Speaker 5: inclusive at all.

561
00:22:00,474 --> 00:22:01,954
Speaker 4: You should be going to a size twenty eight. And

562
00:22:01,954 --> 00:22:03,434
Speaker 4: I'm like, okay, that's hard.

563
00:22:03,434 --> 00:22:06,354
Speaker 5: All right, let's not push brands down who are trying

564
00:22:06,354 --> 00:22:09,154
Speaker 5: to make a positive impact because we're actually trying to

565
00:22:09,154 --> 00:22:12,434
Speaker 5: make a step forward And if people trolls are going

566
00:22:12,514 --> 00:22:14,194
Speaker 5: to come online and do that, then other bands are

567
00:22:14,194 --> 00:22:15,994
Speaker 5: going to be too scared to make a change. So

568
00:22:16,074 --> 00:22:18,674
Speaker 5: let's just be nice true, like we're trying to make

569
00:22:18,674 --> 00:22:19,474
Speaker 5: a positive step.

570
00:22:19,754 --> 00:22:22,394
Speaker 1: Well, we commend you on that. That's great to see. Yeah,

571
00:22:22,394 --> 00:22:25,234
Speaker 1: and hopefully more brands follow your lead. Yeah, we'd like

572
00:22:25,274 --> 00:22:25,594
Speaker 1: to see.

573
00:22:25,754 --> 00:22:25,954
Speaker 2: Yeah.

574
00:22:26,034 --> 00:22:34,594
Speaker 6: Yeah.

575
00:22:34,674 --> 00:22:37,194
Speaker 3: I love how you're in this really interesting position where

576
00:22:37,274 --> 00:22:40,594
Speaker 3: you're dealing with so many brands. You'd be exposed to

577
00:22:40,634 --> 00:22:44,034
Speaker 3: their collections, what's coming out for resorts during summer and

578
00:22:44,074 --> 00:22:46,954
Speaker 3: beyond you'd be looking next year. Can you give us

579
00:22:47,154 --> 00:22:49,714
Speaker 3: and our listeners any insight into any trends that are

580
00:22:49,754 --> 00:22:53,354
Speaker 3: coming out for summer in particular? Like what are we

581
00:22:53,394 --> 00:22:54,154
Speaker 3: going to be good?

582
00:22:54,154 --> 00:22:56,674
Speaker 4: Summer is so fun? Like I literally feel sick yesterday.

583
00:22:57,634 --> 00:22:59,514
Speaker 5: We like printed all of our cads yesterday and we're

584
00:22:59,514 --> 00:23:01,273
Speaker 5: like planning the next five months and I was like,

585
00:23:01,994 --> 00:23:02,794
Speaker 5: I feel too sick.

586
00:23:02,834 --> 00:23:04,194
Speaker 4: I can't do this. There's too many.

587
00:23:04,074 --> 00:23:07,593
Speaker 5: Quick when cads go back the little drawer of all

588
00:23:07,634 --> 00:23:10,593
Speaker 5: the pieces, Okay, there's a lot of texture and clothing,

589
00:23:10,634 --> 00:23:15,114
Speaker 5: so like heaps of lace with silk, lots of jersey,

590
00:23:15,994 --> 00:23:17,994
Speaker 5: there's color, there's lots of monogram.

591
00:23:18,074 --> 00:23:21,114
Speaker 4: I feel like it's all happening this summer. It's really exciting.

592
00:23:21,274 --> 00:23:25,674
Speaker 3: And even with jazz hand the collection. Yeah this chocolate brown.

593
00:23:25,474 --> 00:23:27,553
Speaker 4: Oh my god, chocolate brown is not going anywhere.

594
00:23:27,594 --> 00:23:30,154
Speaker 3: So how did you do you look into trend forecasts

595
00:23:30,194 --> 00:23:31,874
Speaker 3: or are you exposed to that or is it more

596
00:23:31,954 --> 00:23:34,114
Speaker 3: you gut feeling you see what other brands are doing

597
00:23:34,154 --> 00:23:35,273
Speaker 3: and you jump on trends.

598
00:23:35,394 --> 00:23:37,234
Speaker 5: I think it's so weird because maybe a few years ago,

599
00:23:37,234 --> 00:23:38,594
Speaker 5: I be like, how do all the brands know?

600
00:23:38,954 --> 00:23:40,714
Speaker 4: Like what because we go to showing and I'm like,

601
00:23:41,114 --> 00:23:42,834
Speaker 4: they're all the same thing. How do they know? There

602
00:23:42,994 --> 00:23:44,994
Speaker 4: is a platform that tells you what is going to

603
00:23:44,994 --> 00:23:46,754
Speaker 4: be trending. We don't use it.

604
00:23:47,514 --> 00:23:49,874
Speaker 5: We do, so all you have to do is look

605
00:23:49,914 --> 00:23:52,114
Speaker 5: to the international market. So say, for example, it's Paris

606
00:23:52,114 --> 00:23:54,074
Speaker 5: Fashion Week, you look what's coming down the wrong way.

607
00:23:54,234 --> 00:23:55,474
Speaker 4: You then go on TikTok.

608
00:23:55,194 --> 00:23:58,234
Speaker 5: See what everyone's wearing, go on Instagram, gone Pinterest, and

609
00:23:58,274 --> 00:24:00,794
Speaker 5: you basically can like formulate what is going.

610
00:24:00,634 --> 00:24:01,194
Speaker 4: To be trending.

611
00:24:01,314 --> 00:24:03,514
Speaker 3: And you do that, you enjoy that as oh god, love.

612
00:24:03,474 --> 00:24:05,434
Speaker 4: Yeah, I love it. I love that so much.

613
00:24:05,514 --> 00:24:07,553
Speaker 5: Like I just troll the internet and we have a

614
00:24:07,554 --> 00:24:09,833
Speaker 5: snigulant group on Instagram and TikTok, and I'm just sending

615
00:24:09,874 --> 00:24:10,793
Speaker 5: like all day, every.

616
00:24:10,714 --> 00:24:14,194
Speaker 1: Day that because it's rather than going to Yes, those

617
00:24:14,234 --> 00:24:17,394
Speaker 1: trend or authorities are predicting things, and that's based on data,

618
00:24:17,594 --> 00:24:21,194
Speaker 1: real life data, but that's more like you amassing your

619
00:24:21,314 --> 00:24:25,514
Speaker 1: own references, yes, exact point point of view and honing

620
00:24:25,554 --> 00:24:27,954
Speaker 1: that and then filtering that into your brand rather than

621
00:24:28,074 --> 00:24:30,634
Speaker 1: using like the overlord that tells you it's this color

622
00:24:30,714 --> 00:24:33,353
Speaker 1: or something you can then kind of curate, you know,

623
00:24:33,434 --> 00:24:33,914
Speaker 1: according to.

624
00:24:34,514 --> 00:24:36,714
Speaker 5: It's changed so much because now like Pantone Color of

625
00:24:36,714 --> 00:24:38,634
Speaker 5: the Year is such a big thing, and like Pantone

626
00:24:38,634 --> 00:24:41,954
Speaker 5: will post it or they'll post like the colors, so then.

627
00:24:41,754 --> 00:24:42,553
Speaker 1: They went wrong, but.

628
00:24:44,274 --> 00:24:45,394
Speaker 4: They were not wrong at all.

629
00:24:45,474 --> 00:24:47,594
Speaker 5: But like we will send each other all of those things,

630
00:24:47,594 --> 00:24:49,434
Speaker 5: and then we always have creative days off site where

631
00:24:49,474 --> 00:24:52,194
Speaker 5: we'll go somewhere and just like we'll often like go

632
00:24:52,234 --> 00:24:54,354
Speaker 5: to my apartment. Then like I make sure it's really clean,

633
00:24:54,434 --> 00:24:56,394
Speaker 5: and like you know, we'll have nothing on the table

634
00:24:56,394 --> 00:24:58,073
Speaker 5: and we just like talk about what we want to do.

635
00:24:58,234 --> 00:24:59,194
Speaker 4: We start scrolling through it.

636
00:24:59,194 --> 00:25:02,394
Speaker 5: We'll go through Instagram first, then TikTok, and there's common

637
00:25:02,434 --> 00:25:04,274
Speaker 5: themes that keep coming up that all of us send

638
00:25:04,514 --> 00:25:07,394
Speaker 5: and that will be the base of our collection and

639
00:25:07,434 --> 00:25:09,194
Speaker 5: then we just like build on that and we'll be like, hey.

640
00:25:09,034 --> 00:25:11,513
Speaker 4: We need three pants? What pants? And we kind of

641
00:25:11,514 --> 00:25:12,114
Speaker 4: go through it's.

642
00:25:11,994 --> 00:25:14,594
Speaker 1: A conversation, a dialogue with you with your team.

643
00:25:15,074 --> 00:25:16,874
Speaker 5: I'm not sure how the brands do it, Like I've

644
00:25:16,874 --> 00:25:19,634
Speaker 5: got to assume it's the same way because we're all

645
00:25:19,634 --> 00:25:21,234
Speaker 5: coming up with trends.

646
00:25:21,354 --> 00:25:24,033
Speaker 3: As well, so you can do you're so reactive so

647
00:25:24,234 --> 00:25:26,114
Speaker 3: seeing what's there and then you can create it and

648
00:25:26,154 --> 00:25:29,954
Speaker 3: like the turnarounds pretty quickly these days. Yeah, somewhat, yeah, somewhat.

649
00:25:29,994 --> 00:25:31,994
Speaker 5: I mean this jazz collection was in the works of

650
00:25:32,034 --> 00:25:34,714
Speaker 5: like months and months, but it really hit and we

651
00:25:34,874 --> 00:25:35,674
Speaker 5: just got it right.

652
00:25:35,914 --> 00:25:38,954
Speaker 3: Yeah, amazing because even like the jawts and the sheer

653
00:25:38,994 --> 00:25:39,434
Speaker 3: as well.

654
00:25:39,954 --> 00:25:43,074
Speaker 1: Yeah, it's beautiful on that. Like if there's one just

655
00:25:43,114 --> 00:25:46,114
Speaker 1: talking to trends, shear is such a dominant trend continues

656
00:25:46,154 --> 00:25:49,273
Speaker 1: to be if there's like, perhaps for our listener, like,

657
00:25:49,834 --> 00:25:52,394
Speaker 1: what is the kind of key piece in shear Like

658
00:25:52,474 --> 00:25:53,874
Speaker 1: is it a skirt? Is it a top? Like if

659
00:25:53,874 --> 00:25:56,154
Speaker 1: they're just going to invest in this trend in one way,

660
00:25:56,554 --> 00:25:58,033
Speaker 1: what would you suggest because it's a bit of a

661
00:25:58,034 --> 00:25:58,674
Speaker 1: tricky trend.

662
00:25:58,794 --> 00:26:01,434
Speaker 5: Okay, It's really funny because in the Jazz collection we

663
00:26:01,474 --> 00:26:03,234
Speaker 5: have twenty four pieces and the top product was a

664
00:26:03,274 --> 00:26:05,554
Speaker 5: sheer top and it sold out in about thirty minutes.

665
00:26:07,514 --> 00:26:08,714
Speaker 4: It's a chocolate shear top.

666
00:26:08,874 --> 00:26:11,074
Speaker 5: It's sleeveless, it's high neck, it's got a zip at

667
00:26:11,074 --> 00:26:14,074
Speaker 5: the back, cut on the shoulders, asymmetric hemline, and it's

668
00:26:14,114 --> 00:26:15,314
Speaker 5: got a string.

669
00:26:15,274 --> 00:26:16,594
Speaker 4: On the sides that you can tie at the back

670
00:26:16,674 --> 00:26:17,114
Speaker 4: or the front.

671
00:26:17,634 --> 00:26:19,674
Speaker 5: When we got it one week before launch, I put

672
00:26:19,714 --> 00:26:21,994
Speaker 5: it on and it was a bit tight over my bum.

673
00:26:22,114 --> 00:26:25,274
Speaker 5: I have a Greek bump. So I was like, that's

674
00:26:25,394 --> 00:26:28,874
Speaker 5: not good. Because we're extending suicide twenty. This is going

675
00:26:28,914 --> 00:26:30,434
Speaker 5: to be an issue for people if they have a

676
00:26:30,434 --> 00:26:32,514
Speaker 5: big bum. So I was like, to the designer, cut

677
00:26:32,514 --> 00:26:33,954
Speaker 5: my top and see if it works. So we cut

678
00:26:33,954 --> 00:26:35,514
Speaker 5: the top and like we cut it to.

679
00:26:35,474 --> 00:26:38,074
Speaker 1: Here, and it looked really to your waist, to my waist,

680
00:26:38,074 --> 00:26:40,434
Speaker 1: what do you mean you cut it? Cut it to

681
00:26:40,554 --> 00:26:41,674
Speaker 1: just create like event.

682
00:26:41,674 --> 00:26:43,434
Speaker 4: I've actually got a video posted on TikTok.

683
00:26:43,554 --> 00:26:47,074
Speaker 1: Sure, yeah, to create like an opening, an opening on

684
00:26:47,114 --> 00:26:47,594
Speaker 1: the side.

685
00:26:47,714 --> 00:26:49,674
Speaker 4: We did that and it looked so good. So we

686
00:26:49,714 --> 00:26:50,874
Speaker 4: called the factory.

687
00:26:51,474 --> 00:26:54,194
Speaker 5: Our bolk stock was about to leave and we were like,

688
00:26:54,314 --> 00:26:56,154
Speaker 5: hold the stock, you need to fix it. And they

689
00:26:56,234 --> 00:26:58,594
Speaker 5: fixed it, and I'm so glad they did because it

690
00:26:58,634 --> 00:27:01,674
Speaker 5: was the best selling top. We've now reordered so many units.

691
00:27:01,714 --> 00:27:05,354
Speaker 5: But I think with sheer, it can't be all over shere.

692
00:27:05,834 --> 00:27:07,954
Speaker 5: Well for some people it can. We have matching cheese skirts,

693
00:27:07,954 --> 00:27:09,634
Speaker 5: so some people will wear that, but I think it's

694
00:27:09,674 --> 00:27:13,033
Speaker 5: like adding one piece of sheer where you don't have

695
00:27:13,034 --> 00:27:14,954
Speaker 5: to reveal your whole body. So with that shear top,

696
00:27:15,194 --> 00:27:17,354
Speaker 5: it just so happened that Cat the label, a lingerie

697
00:27:17,354 --> 00:27:20,274
Speaker 5: brand that we stock made a perfectly matched brown bra

698
00:27:20,914 --> 00:27:23,434
Speaker 5: and we have sold hundreds of this bra now because

699
00:27:23,554 --> 00:27:24,594
Speaker 5: we styled it under the top.

700
00:27:24,634 --> 00:27:26,954
Speaker 4: So everyone's just buying the bra on the top because

701
00:27:26,954 --> 00:27:27,874
Speaker 4: it just perfectly matches.

702
00:27:27,874 --> 00:27:30,234
Speaker 5: I don't have to think about it, and I think

703
00:27:30,434 --> 00:27:32,914
Speaker 5: when people are styling it, because we styled it with

704
00:27:32,994 --> 00:27:35,434
Speaker 5: like drawts, which makes it look elevated and cool.

705
00:27:35,474 --> 00:27:38,994
Speaker 4: It doesn't look trashy, but it's see through. So I

706
00:27:38,994 --> 00:27:40,474
Speaker 4: think it's.

707
00:27:40,514 --> 00:27:42,074
Speaker 5: The fact that we styled it with the undergarment so

708
00:27:42,114 --> 00:27:44,234
Speaker 5: people didn't have to think, and that we styled it

709
00:27:44,274 --> 00:27:45,394
Speaker 5: in a way that was very.

710
00:27:45,274 --> 00:27:46,394
Speaker 4: Like upmarket and cheek.

711
00:27:46,594 --> 00:27:49,954
Speaker 1: Yeah, she's smart, learning so much.

712
00:27:50,274 --> 00:27:52,834
Speaker 3: I find it really tricky with sizing and especially with

713
00:27:52,874 --> 00:27:55,634
Speaker 3: things being oversized and just knowing the right size. What

714
00:27:55,674 --> 00:27:57,234
Speaker 3: sort of tips do you have for anyone, whether it

715
00:27:57,234 --> 00:28:00,634
Speaker 3: be shopping in person or online, knowing what is actually

716
00:28:00,634 --> 00:28:04,034
Speaker 3: the right fit for you? Like is it knowing your

717
00:28:04,074 --> 00:28:06,033
Speaker 3: size or is it how it fits? How do you

718
00:28:06,074 --> 00:28:07,634
Speaker 3: know what feels?

719
00:28:07,874 --> 00:28:08,194
Speaker 4: Okay?

720
00:28:08,234 --> 00:28:10,394
Speaker 5: So we actually have a segment on Instagram and it's

721
00:28:10,394 --> 00:28:12,394
Speaker 5: called size Matters, and I'm going to tell you why.

722
00:28:12,714 --> 00:28:15,513
Speaker 5: But what it really means is size doesn't matter. The

723
00:28:15,554 --> 00:28:18,434
Speaker 5: size on the tag doesn't matter. What matters is the

724
00:28:18,474 --> 00:28:22,274
Speaker 5: size that you're wearing flatters your body. So I can

725
00:28:22,314 --> 00:28:24,434
Speaker 5: be between like I can be like a small top

726
00:28:24,474 --> 00:28:27,513
Speaker 5: and an extra large pants. I never care about the

727
00:28:27,594 --> 00:28:30,234
Speaker 5: label because I know I'm in fittings. I know that

728
00:28:30,514 --> 00:28:32,474
Speaker 5: it's not universal that a size medium as a size

729
00:28:32,514 --> 00:28:34,714
Speaker 5: medium in terms of measurements, So you can't worry about

730
00:28:34,714 --> 00:28:35,994
Speaker 5: the size and the tag. You actually need to put

731
00:28:36,034 --> 00:28:37,754
Speaker 5: it on and be like does this fit me the best?

732
00:28:37,754 --> 00:28:39,794
Speaker 5: Because I might put on a medium and then large,

733
00:28:39,794 --> 00:28:42,114
Speaker 5: and the large looks way better on me and actually

734
00:28:42,154 --> 00:28:45,274
Speaker 5: makes me look like a medium, but I'm wearing a large.

735
00:28:45,514 --> 00:28:47,714
Speaker 5: And I think that's what why people gravitated too girls

736
00:28:47,714 --> 00:28:49,994
Speaker 5: with gems content so much, and to the same same

737
00:28:50,034 --> 00:28:52,394
Speaker 5: with different size, because often when I was standing up

738
00:28:52,434 --> 00:28:56,234
Speaker 5: there on the steps, I didn't look like what people

739
00:28:56,274 --> 00:28:59,274
Speaker 5: assumed a size twelve looks like. They were always like,

740
00:28:59,314 --> 00:29:00,954
Speaker 5: you're not a twelve, and I'm like, yeah, i am.

741
00:29:00,994 --> 00:29:02,994
Speaker 5: I'm actually just showing you how.

742
00:29:02,834 --> 00:29:05,034
Speaker 4: To dress and what's flattering and what's flattering.

743
00:29:05,114 --> 00:29:07,314
Speaker 5: And I was often wearing a size twelve or fourteen

744
00:29:07,594 --> 00:29:09,954
Speaker 5: pants and then a smaller medium top, and I was

745
00:29:09,994 --> 00:29:11,954
Speaker 5: always flattering my waist because I have a small waist,

746
00:29:11,994 --> 00:29:15,194
Speaker 5: and then wearing things and more oversized around my bumb So.

747
00:29:15,994 --> 00:29:19,874
Speaker 3: You know, gra just a sizing up if you're unsure online,

748
00:29:19,994 --> 00:29:22,034
Speaker 3: like if you sort of I find I'm often in

749
00:29:22,114 --> 00:29:24,394
Speaker 3: between sizes, always hard, I.

750
00:29:24,354 --> 00:29:27,194
Speaker 5: Don't think always like I think. I think that's where

751
00:29:27,234 --> 00:29:30,114
Speaker 5: you need to read the product descriptions and where brands

752
00:29:30,154 --> 00:29:33,514
Speaker 5: have a duty to put more information. So for example,

753
00:29:33,514 --> 00:29:36,234
Speaker 5: in every single video we say our size. So I

754
00:29:36,274 --> 00:29:39,954
Speaker 5: will say I'm wearing a size twelve pants and I'm

755
00:29:39,994 --> 00:29:42,474
Speaker 5: wearing a size small top, and then you can understand

756
00:29:42,514 --> 00:29:44,634
Speaker 5: that from that why I've done that, I guess if

757
00:29:44,674 --> 00:29:45,194
Speaker 5: you keep watching.

758
00:29:45,234 --> 00:29:47,274
Speaker 3: I love it when brands say things like this, this

759
00:29:47,394 --> 00:29:48,114
Speaker 3: runs small.

760
00:29:47,994 --> 00:29:50,434
Speaker 1: Ya, this runs yeah exactly, so helpful, yes, and like

761
00:29:50,514 --> 00:29:52,714
Speaker 1: knowing what size you are in that brand versus a

762
00:29:52,754 --> 00:29:55,234
Speaker 1: different brands. Like you said before, people treat sizing like

763
00:29:55,274 --> 00:29:58,394
Speaker 1: it's universal, it's not. And also this something called vanity

764
00:29:58,474 --> 00:30:01,874
Speaker 1: sizing where certain brands they'll make the garments bigger, but

765
00:30:01,914 --> 00:30:04,714
Speaker 1: they'll the size on the tag will be smaller.

766
00:30:04,794 --> 00:30:05,434
Speaker 4: Does that make sense?

767
00:30:06,034 --> 00:30:09,514
Speaker 1: Sizing right? So that you you're getting which is really manipulative.

768
00:30:09,554 --> 00:30:11,954
Speaker 1: Can I just say, but that you know that kind

769
00:30:11,954 --> 00:30:14,154
Speaker 1: of confuses even more. So you need to know what

770
00:30:14,194 --> 00:30:16,074
Speaker 1: size you are in the particular brand like I can.

771
00:30:16,114 --> 00:30:18,594
Speaker 1: Like there's denim brands. We're talking about denim before, Like

772
00:30:18,714 --> 00:30:21,754
Speaker 1: I could be a ten and a six, you know,

773
00:30:21,954 --> 00:30:23,274
Speaker 1: across different DENI.

774
00:30:23,074 --> 00:30:25,714
Speaker 5: But it's just so hard, like being in the fittings,

775
00:30:25,754 --> 00:30:28,674
Speaker 5: I'm not sure, it's always meant to manipulate. Sometimes you

776
00:30:28,714 --> 00:30:30,034
Speaker 5: just get it wrong, like you can get a tech

777
00:30:30,074 --> 00:30:32,714
Speaker 5: paccent back and you're signing off, and we've had pants

778
00:30:32,714 --> 00:30:34,474
Speaker 5: come in that are whole sized wrong and we're like,

779
00:30:34,674 --> 00:30:36,714
Speaker 5: and it's can't do anything about it, right, and it

780
00:30:36,714 --> 00:30:38,474
Speaker 5: would look like manipulation, but it's not.

781
00:30:38,514 --> 00:30:40,394
Speaker 4: We've made a mistake, but we need to sell it,

782
00:30:40,474 --> 00:30:41,634
Speaker 4: like ything about it.

783
00:30:41,634 --> 00:30:43,434
Speaker 1: And this is certainly that.

784
00:30:43,474 --> 00:30:47,474
Speaker 5: It's just like it can be as inconsistence consistency. There's

785
00:30:47,474 --> 00:30:51,594
Speaker 5: no universal sizing so in terms of measurement. So I

786
00:30:51,634 --> 00:30:53,394
Speaker 5: think it's just different brands, and brands just have a

787
00:30:53,474 --> 00:30:54,714
Speaker 5: duty to give as much.

788
00:30:54,554 --> 00:30:56,994
Speaker 4: Information as they can. Yeah, or you just come in

789
00:30:56,994 --> 00:30:58,114
Speaker 4: store and get styled.

790
00:30:59,474 --> 00:31:03,394
Speaker 3: Fun. Yeah, last time I was there, I bought yeah

791
00:31:03,514 --> 00:31:07,514
Speaker 3: love my a girlfriend for a president. But it was

792
00:31:07,594 --> 00:31:09,394
Speaker 3: just so nice seeing the faces that you see on

793
00:31:09,474 --> 00:31:10,074
Speaker 3: social media.

794
00:31:10,234 --> 00:31:11,074
Speaker 4: Yes, lots of fun.

795
00:31:11,274 --> 00:31:12,554
Speaker 1: Can we come in you can style?

796
00:31:13,314 --> 00:31:14,794
Speaker 4: Yes, that was so much fun.

797
00:31:14,914 --> 00:31:18,714
Speaker 1: Okay, let's I'm committing now on ourselves accountable.

798
00:31:18,714 --> 00:31:20,434
Speaker 3: Like you said at the start of the episode when

799
00:31:20,474 --> 00:31:23,274
Speaker 3: Theaz the Shoes hops in, Yeah, oh my god, yes,

800
00:31:23,394 --> 00:31:25,674
Speaker 3: if you chocolates your color tem oh thanks.

801
00:31:25,954 --> 00:31:28,234
Speaker 1: I don't know about that, but I'm very inspired by

802
00:31:28,234 --> 00:31:31,474
Speaker 1: this top that you're wearing. Yeah, take like, take us

803
00:31:31,474 --> 00:31:33,594
Speaker 1: through the outfit. Is this all from It's all Jazz.

804
00:31:33,714 --> 00:31:36,834
Speaker 4: I'm wearing the Jazz Tea in brown size medium, lovely.

805
00:31:37,114 --> 00:31:39,354
Speaker 4: I'm wearing my Killer Mark belts. Then I'm wearing jawts,

806
00:31:39,354 --> 00:31:41,114
Speaker 4: and then I'm wearing Q shoes that match my top.

807
00:31:41,154 --> 00:31:42,394
Speaker 4: And they're S shoes.

808
00:31:42,674 --> 00:31:45,714
Speaker 1: So are they from your brand? Just to like, can

809
00:31:45,754 --> 00:31:47,394
Speaker 1: you explain what they are? Oh, she's going to hold

810
00:31:47,434 --> 00:31:48,714
Speaker 1: them up. I love when people do this.

811
00:31:50,194 --> 00:31:50,474
Speaker 2: That is.

812
00:31:51,994 --> 00:31:54,354
Speaker 1: It's a suede like backless mule.

813
00:31:54,474 --> 00:31:56,314
Speaker 5: Yeah, and it's so cool and I wear them every day.

814
00:31:56,354 --> 00:31:58,114
Speaker 5: I never thought i'd be the gall that wears heels on.

815
00:31:58,194 --> 00:32:02,314
Speaker 1: Like, I have one more pressing question for you. This

816
00:32:02,394 --> 00:32:05,754
Speaker 1: is really important to me. You were wearing Bermuda shorts.

817
00:32:05,874 --> 00:32:06,074
Speaker 2: Yeah.

818
00:32:06,074 --> 00:32:08,314
Speaker 1: I know they look sick on you, Okay, they look

819
00:32:08,474 --> 00:32:11,154
Speaker 1: so good. I am still I said this to Lee

820
00:32:11,234 --> 00:32:14,394
Speaker 1: Campbell on the podcast months and months ago. I'm not

821
00:32:14,434 --> 00:32:16,354
Speaker 1: there yet, Like I can't do it and maybe because

822
00:32:16,394 --> 00:32:17,754
Speaker 1: you're like reasonably tall.

823
00:32:18,314 --> 00:32:20,554
Speaker 4: I just want you to know I also hated Bermuda shorts,

824
00:32:20,634 --> 00:32:21,434
Speaker 4: So what got you there?

825
00:32:21,434 --> 00:32:24,194
Speaker 1: Because I can't and you wear them, I can't do it.

826
00:32:25,234 --> 00:32:26,754
Speaker 5: When we first started seeing the trend, I was like,

827
00:32:26,834 --> 00:32:29,074
Speaker 5: oh my god, I hate it, like I hate it,

828
00:32:29,634 --> 00:32:29,954
Speaker 5: and then.

829
00:32:29,994 --> 00:32:33,714
Speaker 1: Judges I want and I was like, you make them

830
00:32:33,714 --> 00:32:34,554
Speaker 1: look like.

831
00:32:34,714 --> 00:32:36,594
Speaker 5: Permuta shorts and I was like okay, And like when

832
00:32:36,634 --> 00:32:38,914
Speaker 5: we're first trying them on we're getting samples, I.

833
00:32:38,834 --> 00:32:40,874
Speaker 4: Was like, I hate them so much.

834
00:32:40,914 --> 00:32:41,674
Speaker 3: Have you tried them on?

835
00:32:41,874 --> 00:32:43,554
Speaker 5: And now as soon as I put them on, when

836
00:32:43,594 --> 00:32:46,474
Speaker 5: we got the size the fit right, I was like,

837
00:32:46,554 --> 00:32:49,314
Speaker 5: these are the best Bermuda shorts I've ever tried on,

838
00:32:49,834 --> 00:32:51,314
Speaker 5: and now I wear them so much.

839
00:32:51,474 --> 00:32:53,634
Speaker 1: Well, there you go. So what's the treat on? So

840
00:32:53,714 --> 00:32:56,154
Speaker 1: like for our audience, you know that might be like me,

841
00:32:56,274 --> 00:32:58,754
Speaker 1: that is still not yeah yet, Like how do you

842
00:32:59,074 --> 00:33:01,474
Speaker 1: like integrate that into your daily style? Is it as

843
00:33:01,474 --> 00:33:03,154
Speaker 1: simple as just throwing on a T shirt? Like you've

844
00:33:03,154 --> 00:33:05,154
Speaker 1: really for me, You've really elevated them.

845
00:33:05,274 --> 00:33:06,554
Speaker 4: You need to wear something tight on top.

846
00:33:06,594 --> 00:33:09,474
Speaker 5: In my opinion, okay to start, you can then go oversize,

847
00:33:09,474 --> 00:33:11,434
Speaker 5: but I feel like that could be like too overwhelming

848
00:33:11,474 --> 00:33:13,194
Speaker 5: to start, So I would start with like a white

849
00:33:13,194 --> 00:33:15,274
Speaker 5: singlet and add a little bells.

850
00:33:15,714 --> 00:33:18,914
Speaker 3: Yeah, like yours are nice and stream where some that

851
00:33:18,954 --> 00:33:21,754
Speaker 3: have a lot of fabric and it's yeah.

852
00:33:21,594 --> 00:33:24,594
Speaker 4: I don't like the pleading. It's too much. I'll do

853
00:33:24,754 --> 00:33:26,914
Speaker 4: like really straight legs like pants.

854
00:33:26,954 --> 00:33:29,754
Speaker 1: But there you go. Yeah, you have to come from

855
00:33:29,834 --> 00:33:30,794
Speaker 1: the excerpt I do.

856
00:33:30,874 --> 00:33:32,474
Speaker 4: I need to come in store amazed.

857
00:33:32,514 --> 00:33:33,194
Speaker 1: We're going to do that.

858
00:33:33,474 --> 00:33:33,594
Speaker 2: Well.

859
00:33:33,634 --> 00:33:35,274
Speaker 1: Thank you so much for coming in today.

860
00:33:35,274 --> 00:33:36,194
Speaker 4: That's all we have time for.

861
00:33:36,274 --> 00:33:37,794
Speaker 1: I feel like we could talk to you for hours

862
00:33:37,794 --> 00:33:41,234
Speaker 1: and hours. That's been so much fun. So thank you

863
00:33:41,274 --> 00:33:43,394
Speaker 1: for imparting all your wisdom to us today.

864
00:33:43,594 --> 00:33:44,394
Speaker 4: Thank you so much.

865
00:33:45,514 --> 00:33:47,554
Speaker 1: That's all we have time for today. Thank you for

866
00:33:47,634 --> 00:33:49,754
Speaker 1: listening to Nothing to Wear. Don't forget to sign up

867
00:33:49,794 --> 00:33:52,114
Speaker 1: to our Nothing to Wear newsletter. We'll put a link

868
00:33:52,154 --> 00:33:53,074
Speaker 1: to that in the show.

869
00:33:52,834 --> 00:33:55,074
Speaker 3: Notes, and don't forget to watch us on YouTube and

870
00:33:55,154 --> 00:33:58,034
Speaker 3: follow us on Instagram at Nothing to Wear Pod. We'll

871
00:33:58,074 --> 00:33:58,674
Speaker 3: be back soon.

872
00:33:58,874 --> 00:33:59,594
Speaker 1: Bye bye,