1 00:00:10,705 --> 00:00:13,425 Speaker 1: You're listening to a MoMA Mia podcast. 2 00:00:13,945 --> 00:00:17,465 Speaker 2: Mama Mia acknowledges the traditional owners of land and waters 3 00:00:17,505 --> 00:00:22,065 Speaker 2: that this podcast is recorded on Makeup is My Therapy. 4 00:00:22,265 --> 00:00:26,105 Speaker 3: I'm obsessed and I don't even feel guilty about it. 5 00:00:29,865 --> 00:00:33,265 Speaker 2: Hello, this is you Beauty, and welcome back to the 6 00:00:33,385 --> 00:00:37,465 Speaker 2: formula where we deep dive into science, expert insights and 7 00:00:37,505 --> 00:00:39,585 Speaker 2: beauty trends that everyone are talking about. 8 00:00:39,985 --> 00:00:44,185 Speaker 1: I'm Kelly McCarran, and today we have such a special episode. 9 00:00:44,265 --> 00:00:48,305 Speaker 2: If you're a longtime UBI, you know how much I 10 00:00:48,385 --> 00:00:51,745 Speaker 2: love fragrance and I'm so passionate about it and today's 11 00:00:51,745 --> 00:00:53,865 Speaker 2: episode it's all about it, and I'm talking to someone 12 00:00:53,865 --> 00:00:56,825 Speaker 2: who knows a lot more than me. They know absolutely 13 00:00:57,025 --> 00:01:00,905 Speaker 2: everything about fragrance and what makes a scent and must 14 00:01:00,945 --> 00:01:03,145 Speaker 2: have and what makes things work. 15 00:01:03,225 --> 00:01:05,345 Speaker 1: He's just, Oh my goodness, you're going to love him 16 00:01:05,385 --> 00:01:09,185 Speaker 1: as much as we did. We have been getting overloaded. 17 00:01:08,585 --> 00:01:12,865 Speaker 2: With questions from you about fragrance trends, what notes are dominating, 18 00:01:13,465 --> 00:01:15,585 Speaker 2: and so I just thought we need to bring in 19 00:01:15,665 --> 00:01:19,985 Speaker 2: the ultimate expert, Ethan Archer from Agency Depofarm, which he 20 00:01:20,065 --> 00:01:22,705 Speaker 2: is going to pronounce much nicer than me later in 21 00:01:22,745 --> 00:01:27,905 Speaker 2: the episode. It's Australia's most esteemed niche perfume distributor company. 22 00:01:27,985 --> 00:01:31,465 Speaker 2: So they're the masterminds behind bringing us the most original 23 00:01:31,545 --> 00:01:36,065 Speaker 2: crafted perfumes from around the world, working with brands steeped 24 00:01:36,185 --> 00:01:39,385 Speaker 2: in history and know how there is a company that 25 00:01:39,625 --> 00:01:44,705 Speaker 2: Ethan talks about that has been around for eight hundred years. 26 00:01:44,985 --> 00:01:51,505 Speaker 1: You are such beautiful skill But how Ethan, welcome to 27 00:01:51,545 --> 00:01:52,385 Speaker 1: the formula. 28 00:01:52,465 --> 00:01:54,745 Speaker 2: We're going to dive strating because I'm just so excited, 29 00:01:55,265 --> 00:01:57,905 Speaker 2: Like I am such a fragrance nerd, so I am 30 00:01:57,945 --> 00:02:00,505 Speaker 2: just thrilled to have another fragrance nerd here to geek 31 00:02:00,505 --> 00:02:05,145 Speaker 2: out over a smelliness. Before we dive into anything technical, 32 00:02:05,305 --> 00:02:07,865 Speaker 2: I want to know what drew you to the world 33 00:02:07,905 --> 00:02:10,865 Speaker 2: of fragrance in the first place. What is it about 34 00:02:10,905 --> 00:02:14,065 Speaker 2: perfume that makes it so special to you and how 35 00:02:14,065 --> 00:02:16,545 Speaker 2: did you evolve into you Ethan? 36 00:02:16,945 --> 00:02:19,105 Speaker 3: Well, for me, it started off as a love of 37 00:02:19,145 --> 00:02:21,505 Speaker 3: scent that turned into a love of perfume eventually. So 38 00:02:22,065 --> 00:02:24,505 Speaker 3: like whether it's my grandmother taking me on little tours 39 00:02:24,545 --> 00:02:27,305 Speaker 3: around a rose garden in a backyard, or the fact 40 00:02:27,345 --> 00:02:29,145 Speaker 3: that I lived in Kathmandu for a couple of years 41 00:02:29,145 --> 00:02:31,545 Speaker 3: because my parents were running an NGO over there. Just 42 00:02:31,625 --> 00:02:33,985 Speaker 3: the smells of a place like that are just incredible. 43 00:02:34,025 --> 00:02:38,985 Speaker 3: The spices, the food, the incense, the pollution, the clean 44 00:02:39,025 --> 00:02:41,705 Speaker 3: mountain air, like it all just blends together. I love scent, 45 00:02:41,785 --> 00:02:44,385 Speaker 3: and I just sort of naturally fell into perfume through that. 46 00:02:44,625 --> 00:02:46,505 Speaker 1: Did you want to become a nose by any chance? 47 00:02:46,545 --> 00:02:48,705 Speaker 3: Though I sort of did for a while. 48 00:02:49,065 --> 00:02:51,785 Speaker 2: I don't if you're playing along at home, there's only 49 00:02:52,545 --> 00:02:53,705 Speaker 2: there's not that many, not. 50 00:02:53,625 --> 00:02:57,945 Speaker 3: That many in the world. There's less professionally trained perfumers 51 00:02:57,945 --> 00:03:00,745 Speaker 3: in the world than there are astronauts, which is wild. Yeah. 52 00:03:00,785 --> 00:03:02,825 Speaker 3: I mean, obviously it's harder to become an astronaut, but 53 00:03:02,825 --> 00:03:04,665 Speaker 3: it's still it's a competitive industry. 54 00:03:04,625 --> 00:03:07,745 Speaker 2: Yeah, yeah, but you do decided, I don't know, I 55 00:03:07,745 --> 00:03:08,905 Speaker 2: could totally see you as one. 56 00:03:08,945 --> 00:03:12,545 Speaker 3: Actually, I don't know. We'll see, we'll see. I'm in 57 00:03:12,585 --> 00:03:15,305 Speaker 3: the education side of perfumery at the moment, which is 58 00:03:15,585 --> 00:03:17,625 Speaker 3: honestly great, amazing about it all the time. 59 00:03:17,545 --> 00:03:19,225 Speaker 2: Exactly, and great for us because we get to pick 60 00:03:19,265 --> 00:03:22,465 Speaker 2: your brain, so for anyone that might not be familiar. 61 00:03:22,545 --> 00:03:26,145 Speaker 2: So Agency de Popum I said before started recording, I 62 00:03:26,185 --> 00:03:28,025 Speaker 2: was like, oh my god, I hate having to pronounce 63 00:03:28,025 --> 00:03:30,465 Speaker 2: like French words, I just sound silly. 64 00:03:30,865 --> 00:03:33,145 Speaker 3: So as someone who works with a lot of French people, 65 00:03:33,145 --> 00:03:36,825 Speaker 3: with the closest I can get is agen. That's the 66 00:03:36,865 --> 00:03:39,225 Speaker 3: closest I can get, which is still so far off. 67 00:03:39,145 --> 00:03:41,265 Speaker 1: That I thought that I actually pronounced it. 68 00:03:41,265 --> 00:03:43,985 Speaker 3: Probably means it means Perfume Agency, I know. 69 00:03:44,025 --> 00:03:46,585 Speaker 2: But the way that you just said that that is beautiful. 70 00:03:47,385 --> 00:03:53,305 Speaker 2: So you work with incredibly niche brands. So you've got NIH, yeah, 71 00:03:53,425 --> 00:03:57,865 Speaker 2: b DK, Santa Maria Novella and Mattier Premiere. 72 00:03:58,585 --> 00:03:59,385 Speaker 1: You say that better than me. 73 00:03:59,585 --> 00:04:01,785 Speaker 3: On here we go Mattier Premiere. 74 00:04:01,985 --> 00:04:06,265 Speaker 1: Oh my you I'm so far that is? Would you 75 00:04:06,305 --> 00:04:06,945 Speaker 1: speak French? 76 00:04:07,865 --> 00:04:10,305 Speaker 3: I tried. I can underst bits of it. 77 00:04:10,785 --> 00:04:13,505 Speaker 1: What draws you to those particular brands? 78 00:04:13,505 --> 00:04:16,585 Speaker 3: Like when perfumations you can just say ADP. 79 00:04:16,625 --> 00:04:21,345 Speaker 2: If you're ADP is thinking about bringing a different perfume on. 80 00:04:21,345 --> 00:04:23,745 Speaker 1: Board, what do you look for? 81 00:04:23,985 --> 00:04:26,745 Speaker 3: So I'm not the one who makes the final decisions 82 00:04:26,785 --> 00:04:29,345 Speaker 3: on anything, but Nick Smart, the founder and CEO. I 83 00:04:29,385 --> 00:04:33,545 Speaker 3: think what really draws us is at business towards perfume brands, 84 00:04:33,585 --> 00:04:37,705 Speaker 3: is is quality, heritage and just real creativity in perfume. 85 00:04:37,905 --> 00:04:39,985 Speaker 3: You know people that are doing things differently. 86 00:04:39,785 --> 00:04:40,865 Speaker 1: So not mass market. 87 00:04:41,185 --> 00:04:43,345 Speaker 3: Yeah, not generally mass market. No. I mean some of 88 00:04:43,345 --> 00:04:47,385 Speaker 3: the fragrances sell really well, but they're of a different caliber. 89 00:04:47,625 --> 00:04:48,345 Speaker 3: I would say. 90 00:04:48,705 --> 00:04:51,745 Speaker 1: What does that mean though, is how they're made. 91 00:04:52,065 --> 00:04:54,785 Speaker 3: So a lot of it is to do with raw materials, 92 00:04:55,465 --> 00:04:58,145 Speaker 3: and also just like a lower number of launches being 93 00:04:58,185 --> 00:04:59,785 Speaker 3: done each year, I mean, so that the perfumers can 94 00:04:59,825 --> 00:05:02,345 Speaker 3: spend a lot more time creating them. You know, they 95 00:05:02,385 --> 00:05:05,385 Speaker 3: might spend six months or whatever on an idea rather 96 00:05:05,425 --> 00:05:07,545 Speaker 3: than just sort of two days here, two days there. 97 00:05:07,945 --> 00:05:09,905 Speaker 1: You need to do one every single month. 98 00:05:09,905 --> 00:05:12,505 Speaker 3: Yeah, exactly. But I think raw materials really are the 99 00:05:12,625 --> 00:05:16,785 Speaker 3: big one there. So if you're using those really beautiful 100 00:05:16,865 --> 00:05:21,905 Speaker 3: naturals from maybe frankincense from Oman or rose from grass 101 00:05:21,945 --> 00:05:23,985 Speaker 3: in the south of France, if you're using a lot 102 00:05:23,985 --> 00:05:25,825 Speaker 3: of those materials, you can smell them in the perfume 103 00:05:25,905 --> 00:05:28,665 Speaker 3: and they give a real intensity and theft and beauty 104 00:05:28,705 --> 00:05:30,345 Speaker 3: to the scent that you wouldn't get if you were 105 00:05:30,425 --> 00:05:33,665 Speaker 3: using synthetic re creations of those, although there's a place 106 00:05:33,705 --> 00:05:35,505 Speaker 3: for that as well, But anyway, it's it's a it's 107 00:05:35,545 --> 00:05:36,945 Speaker 3: a big complicated world of scent. 108 00:05:37,065 --> 00:05:41,225 Speaker 2: Yeah, when we're talking about classics. What would you say, 109 00:05:41,265 --> 00:05:45,705 Speaker 2: are the most iconic fragrances of all times. So they've 110 00:05:45,705 --> 00:05:47,585 Speaker 2: stood the test of time and they're not going anywhere. 111 00:05:47,945 --> 00:05:51,065 Speaker 3: Yeah, so that, Yeah, there's a lot. I mean, obviously 112 00:05:51,105 --> 00:05:55,825 Speaker 3: the cliche like let's not talk about okay, I mean 113 00:05:55,865 --> 00:05:59,905 Speaker 3: obviously of course. But yeah, so like the obvious ones, 114 00:05:59,905 --> 00:06:01,865 Speaker 3: SHD not number five. Of course, everybody knows that it 115 00:06:01,905 --> 00:06:04,865 Speaker 3: still sells amazingly. It's a great scent, not everyone loves it. 116 00:06:06,025 --> 00:06:10,545 Speaker 3: A slightly more underappreciated one would be like by Gerlan 117 00:06:11,065 --> 00:06:13,785 Speaker 3: that is a beautiful scent from late eighteen hundreds, or 118 00:06:13,825 --> 00:06:15,385 Speaker 3: Shalimar they did that in the I think it was 119 00:06:15,425 --> 00:06:17,825 Speaker 3: the nineteen twenties, really beautiful amberycent. 120 00:06:18,065 --> 00:06:19,625 Speaker 1: So it hasn't changed the formula. 121 00:06:19,745 --> 00:06:22,665 Speaker 3: They've probably done some tweaks like removing animal musks and 122 00:06:22,705 --> 00:06:24,385 Speaker 3: things from there, just so that they don't have to 123 00:06:24,465 --> 00:06:26,905 Speaker 3: kill deer to create the perfume. I don't know if 124 00:06:26,905 --> 00:06:28,945 Speaker 3: they ever did, but that's that's one ingredient that doesn't 125 00:06:28,945 --> 00:06:30,425 Speaker 3: really get used in perfume anymore. 126 00:06:30,505 --> 00:06:33,745 Speaker 2: Wow, So something that's been around for over one hundred 127 00:06:33,825 --> 00:06:35,225 Speaker 2: years still sells really well. 128 00:06:35,465 --> 00:06:37,985 Speaker 3: Or yeah, we've got one from Santa Marinavella that you 129 00:06:38,025 --> 00:06:40,505 Speaker 3: mentioned before. So they've been around since twelve twenty one, 130 00:06:40,625 --> 00:06:43,025 Speaker 3: but they made apparent well it's twenty one, twelve twenty 131 00:06:43,025 --> 00:06:46,145 Speaker 3: one exactly. Yeah, so just over eight hundred years one 132 00:06:46,145 --> 00:06:49,105 Speaker 3: of the oldest businesses in the world already. 133 00:06:49,145 --> 00:06:50,745 Speaker 1: My goodness, it's. 134 00:06:50,505 --> 00:06:53,225 Speaker 3: Wild like the fact that, I mean, they make good products, 135 00:06:53,225 --> 00:06:54,225 Speaker 3: that's why they still exist. 136 00:06:54,305 --> 00:06:57,065 Speaker 1: Yeah, eight hundred years exactly. Wow. 137 00:06:57,585 --> 00:07:00,705 Speaker 3: Yeah. So they made a fragrance in fifteen thirty three 138 00:07:00,865 --> 00:07:03,745 Speaker 3: for the wedding of Catherine de Medici to King Henry 139 00:07:03,785 --> 00:07:06,225 Speaker 3: of France and they still make it. So that's that's 140 00:07:06,265 --> 00:07:10,505 Speaker 3: the oldest perfume I'm aware of that still is around. 141 00:07:10,585 --> 00:07:12,745 Speaker 3: Ota Colonna I should say, it's not technically a perfume, 142 00:07:13,905 --> 00:07:17,505 Speaker 3: but something like green Irish tweed by Creed is iconic 143 00:07:17,585 --> 00:07:19,665 Speaker 3: that's been around for decades as well. I wear that 144 00:07:19,705 --> 00:07:22,665 Speaker 3: one a lot. So Creed was founded back in seventeen sixty. 145 00:07:22,705 --> 00:07:25,025 Speaker 3: It's a British and French perfume house. 146 00:07:25,265 --> 00:07:28,145 Speaker 2: I there's a lot of great books that they had 147 00:07:28,185 --> 00:07:29,785 Speaker 2: been around for that long. 148 00:07:30,505 --> 00:07:33,225 Speaker 1: Yeah, Like that's just incredible. 149 00:07:33,745 --> 00:07:37,545 Speaker 2: How many people are still buying the oldest perfume that's 150 00:07:37,545 --> 00:07:38,145 Speaker 2: still around. 151 00:07:38,505 --> 00:07:40,945 Speaker 3: So quite a few. I host a lot of events 152 00:07:40,945 --> 00:07:43,145 Speaker 3: at the Santa Maria a Vela boutique here in Sydney, 153 00:07:43,305 --> 00:07:44,945 Speaker 3: and I always have that one, like it's one of 154 00:07:44,985 --> 00:07:46,465 Speaker 3: the ones that we talk about because it's the first 155 00:07:46,465 --> 00:07:49,105 Speaker 3: perfume that they have, the oldest one that they have. 156 00:07:49,545 --> 00:07:51,425 Speaker 3: I'd say we usually sell one or two bottles of 157 00:07:51,425 --> 00:07:53,585 Speaker 3: that at every event, so people people buy a lot 158 00:07:53,625 --> 00:07:53,945 Speaker 3: of that. 159 00:07:54,025 --> 00:07:55,305 Speaker 1: What are the primary notes in it? 160 00:07:55,665 --> 00:07:57,825 Speaker 3: So there's a lot of citrus notes in it, which 161 00:07:57,865 --> 00:07:59,985 Speaker 3: is pretty typical back in those days. Yeah, So you've 162 00:07:59,985 --> 00:08:02,105 Speaker 3: also got like orange blossom in there as well, or 163 00:08:02,185 --> 00:08:06,345 Speaker 3: neurole it's called. It's the essential oil distillation of that flower. 164 00:08:06,945 --> 00:08:08,585 Speaker 3: There's petti grain in there as well, which is from 165 00:08:08,585 --> 00:08:10,265 Speaker 3: the bit of orange tree, but it's actually taking from 166 00:08:10,305 --> 00:08:12,345 Speaker 3: the branches from the wood they extracted from there. 167 00:08:12,545 --> 00:08:15,945 Speaker 2: So it's a little bit heavier than a true citrusy exactly. 168 00:08:16,025 --> 00:08:18,425 Speaker 3: So it's a little bit woody. It's quite green, it's 169 00:08:18,505 --> 00:08:20,865 Speaker 3: very floral, it's citrusy, it's bright. There's a lot going on. 170 00:08:21,265 --> 00:08:30,745 Speaker 3: But yeah, five hundred years old, gorgeous. Yeah, all right. 171 00:08:31,465 --> 00:08:35,545 Speaker 2: Diving straight in, we are always bombarded with questions about 172 00:08:35,545 --> 00:08:36,425 Speaker 2: seasonal fragrance. 173 00:08:36,465 --> 00:08:36,905 Speaker 1: Switching. 174 00:08:37,665 --> 00:08:41,865 Speaker 2: Is this necessary or are we being played by clever marketing? 175 00:08:41,905 --> 00:08:43,185 Speaker 1: Do I need a winter perfume? 176 00:08:43,225 --> 00:08:43,305 Speaker 3: Like? 177 00:08:43,625 --> 00:08:46,945 Speaker 2: Explain your thoughts on winter perfume versus summer perfume and 178 00:08:47,465 --> 00:08:51,465 Speaker 2: signature scent versus having a beautiful fragrance wardrobe. 179 00:08:51,665 --> 00:08:53,545 Speaker 3: Yeah. Yeah, So I was actually having a chat with 180 00:08:53,585 --> 00:08:55,265 Speaker 3: some colleagues about this the other day. We were sort 181 00:08:55,265 --> 00:08:57,345 Speaker 3: of debating the idea back and forth a bit. But 182 00:08:57,425 --> 00:09:00,305 Speaker 3: I think essentially what it boils down to is when 183 00:09:00,345 --> 00:09:04,345 Speaker 3: it's snowing outside, do you crave a pinacolata? Like? Or 184 00:09:04,385 --> 00:09:04,985 Speaker 3: when it's. 185 00:09:04,825 --> 00:09:06,705 Speaker 1: Forty this analogy? 186 00:09:06,785 --> 00:09:09,585 Speaker 3: Yeah, are you? Are you just waiting as you sweat 187 00:09:09,825 --> 00:09:11,745 Speaker 3: drenched in your own sweat out in the summer sunner 188 00:09:11,745 --> 00:09:13,665 Speaker 3: You're like, I just really want a hot chocolate right 189 00:09:13,705 --> 00:09:16,785 Speaker 3: now or a deep bread. Yeah. Like, there's just certain 190 00:09:16,825 --> 00:09:19,305 Speaker 3: things that you don't crave in certain seasons. So I 191 00:09:19,305 --> 00:09:21,065 Speaker 3: think it's built around that. It's what people are really 192 00:09:21,105 --> 00:09:24,945 Speaker 3: attracted to in those times. If you want to consume 193 00:09:25,105 --> 00:09:27,305 Speaker 3: something as far as food goes, those no it'es are 194 00:09:27,345 --> 00:09:30,505 Speaker 3: probably good ways to go. But other than that, honestly, 195 00:09:30,545 --> 00:09:32,865 Speaker 3: there's fragrances you could wear year round pretty easily. You 196 00:09:32,865 --> 00:09:35,505 Speaker 3: could probably wear anything year round, but it might just 197 00:09:35,625 --> 00:09:38,865 Speaker 3: smell a bit strange if it's in the wrong season. 198 00:09:38,945 --> 00:09:40,865 Speaker 3: I think, like, if you smell like caramel on a 199 00:09:40,905 --> 00:09:42,265 Speaker 3: really hot day, it's going to be weird. 200 00:09:42,505 --> 00:09:46,385 Speaker 2: Yeah yeah, what about like, obviously because of your job, 201 00:09:46,505 --> 00:09:50,025 Speaker 2: I'm guessing that you're more of a fragrance wardrobe Yeah 202 00:09:50,105 --> 00:09:53,025 Speaker 2: type person. I think that I love someone that has 203 00:09:53,025 --> 00:09:54,825 Speaker 2: his signature scent because it then. 204 00:09:54,745 --> 00:09:56,905 Speaker 1: Evokes so many memories when you think of that person. 205 00:09:57,625 --> 00:10:00,145 Speaker 2: But I think that there's just too many fun and 206 00:10:00,185 --> 00:10:02,585 Speaker 2: beautiful fragrances in the world to ever just wear one. 207 00:10:03,065 --> 00:10:06,465 Speaker 3: Yeah, exactly. For a long time, people thought about scent 208 00:10:06,785 --> 00:10:09,545 Speaker 3: like a life partner. You get your one fragrance and 209 00:10:09,545 --> 00:10:11,785 Speaker 3: you wear that forever. But I think fragrances make more 210 00:10:11,825 --> 00:10:14,705 Speaker 3: sense to think of as friends. You know, you've got 211 00:10:14,705 --> 00:10:17,305 Speaker 3: friends that you had in primary school that you don't 212 00:10:17,345 --> 00:10:20,185 Speaker 3: really where, you don't really spend any time with anymore. 213 00:10:20,225 --> 00:10:22,305 Speaker 3: Maybe you're still friends with them on Instagram whatever. 214 00:10:22,385 --> 00:10:24,105 Speaker 1: Oh you've got one that you still. 215 00:10:24,105 --> 00:10:26,865 Speaker 3: Yeah, something like that exactly. But if you saw them again, 216 00:10:26,905 --> 00:10:28,825 Speaker 3: you'd still be like, Hey, how's it going great to 217 00:10:28,865 --> 00:10:31,625 Speaker 3: see you. There's perfumes like that there's fragrances in my 218 00:10:31,625 --> 00:10:33,865 Speaker 3: collection that I haven't worn in years, but I still 219 00:10:33,905 --> 00:10:36,185 Speaker 3: love going back to them occasionally. But you sort of 220 00:10:36,265 --> 00:10:38,225 Speaker 3: change them over time. And you've got a group of friends, 221 00:10:38,265 --> 00:10:40,945 Speaker 3: you don't just have that one friend. Yeah, nothing wrong 222 00:10:40,985 --> 00:10:43,185 Speaker 3: with just having one friend, I guess. But you know why, 223 00:10:43,985 --> 00:10:46,825 Speaker 3: great people exactly, and so many great perfumes, so good 224 00:10:46,825 --> 00:10:48,905 Speaker 3: to branch out and try a few different things, So 225 00:10:49,265 --> 00:10:50,425 Speaker 3: a lot of different things. 226 00:10:50,665 --> 00:10:53,545 Speaker 2: Yeah, why not, You've got to try everything twice. On 227 00:10:53,585 --> 00:10:56,825 Speaker 2: that note, you just mentioned that some of you don't 228 00:10:56,865 --> 00:10:59,305 Speaker 2: touch for a couple of years. We often get asked 229 00:10:59,425 --> 00:11:04,145 Speaker 2: about fragrance is going off and like how long a 230 00:11:04,185 --> 00:11:06,985 Speaker 2: fragrance lasts. I'm always of the opinion that if you 231 00:11:07,025 --> 00:11:10,585 Speaker 2: store them correctly, like in a dark, cool place, that 232 00:11:10,985 --> 00:11:13,425 Speaker 2: unless it smells bad, doesn't really matter, Like you can 233 00:11:13,465 --> 00:11:14,265 Speaker 2: sort of have it forever. 234 00:11:14,465 --> 00:11:16,305 Speaker 1: Do you agree, or not forever. 235 00:11:16,065 --> 00:11:18,385 Speaker 3: But more or less yes, So if you store them 236 00:11:18,505 --> 00:11:21,065 Speaker 3: in a dark cupboard where the temperature doesn't change too much, 237 00:11:21,185 --> 00:11:22,945 Speaker 3: like as long as the cupboard is an indirect sunlight, 238 00:11:22,985 --> 00:11:25,465 Speaker 3: it's not going to change temperature much during the day. Yeah, 239 00:11:25,465 --> 00:11:28,945 Speaker 3: you can store them for years. Officially, the life span 240 00:11:28,985 --> 00:11:31,585 Speaker 3: of a fragrance is three years after you open it. 241 00:11:31,665 --> 00:11:33,465 Speaker 3: But I think that's more of like a safety thing, 242 00:11:33,625 --> 00:11:35,385 Speaker 3: just to make sure that you know, people don't have 243 00:11:35,425 --> 00:11:36,865 Speaker 3: expired fragrances that they spring on. 244 00:11:37,065 --> 00:11:40,025 Speaker 2: Also, like for brands to if a fragrance does expire, 245 00:11:40,065 --> 00:11:41,745 Speaker 2: you don't want someone to be like, I'd like a 246 00:11:41,745 --> 00:11:46,105 Speaker 2: refund on this precise. I've worn it every day, but 247 00:11:46,145 --> 00:11:47,185 Speaker 2: it's still like a refund. 248 00:11:47,425 --> 00:11:50,225 Speaker 3: Yeah, yeah. Yeah. The other way too, is because they'll 249 00:11:50,305 --> 00:11:52,705 Speaker 3: change slowly. If they do change, you can just spray 250 00:11:52,705 --> 00:11:54,545 Speaker 3: it on and then compare it with a new tester 251 00:11:54,625 --> 00:11:56,745 Speaker 3: of that from like David Jones or whatever, and just 252 00:11:56,825 --> 00:11:58,745 Speaker 3: see side by side. Do they smell the same. If 253 00:11:58,745 --> 00:12:00,585 Speaker 3: they do, good, your bottle hasn't gone off. If they 254 00:12:00,585 --> 00:12:03,465 Speaker 3: smell really different, it's not that the formula has changed. Probably, 255 00:12:03,465 --> 00:12:05,905 Speaker 3: it's just that your bottle's gone bad. So that's that's 256 00:12:05,945 --> 00:12:07,065 Speaker 3: a good way to think of that. 257 00:12:07,985 --> 00:12:10,585 Speaker 1: What's the like, how long if you had one of them? 258 00:12:11,065 --> 00:12:14,585 Speaker 3: So I've only ever had one bottle go bad, and 259 00:12:14,625 --> 00:12:16,985 Speaker 3: that's because I got down to about five percent of 260 00:12:17,025 --> 00:12:19,225 Speaker 3: the perfume that was left and then just sort of 261 00:12:19,265 --> 00:12:22,585 Speaker 3: left it there for you know, memories, but because there's 262 00:12:22,585 --> 00:12:24,985 Speaker 3: so much oxygen in the bottle, it oxidized way faster 263 00:12:25,065 --> 00:12:28,545 Speaker 3: than if it had been ninety five percent full. That one, 264 00:12:28,745 --> 00:12:31,705 Speaker 3: I think that one's about six years, seven years old now, 265 00:12:33,025 --> 00:12:35,185 Speaker 3: But yeah, I've got sense that I've had for longer 266 00:12:35,185 --> 00:12:36,425 Speaker 3: than that that still haven't gone off. 267 00:12:36,505 --> 00:12:38,225 Speaker 1: Yes, so do I Yeah, I've got one. 268 00:12:38,545 --> 00:12:41,585 Speaker 2: Yeslus doesn't exist anymore. I've had it for fourteen years. 269 00:12:41,705 --> 00:12:42,105 Speaker 3: Nice. 270 00:12:42,145 --> 00:12:44,225 Speaker 1: I'm sure it's probably like. 271 00:12:44,185 --> 00:12:47,505 Speaker 2: I'm sure it changed exactly the same as it did originally, 272 00:12:47,545 --> 00:12:49,905 Speaker 2: but it doesn't smell bad, and I've still got a 273 00:12:49,905 --> 00:12:51,305 Speaker 2: bit and they don't make it anymore, so I want 274 00:12:51,345 --> 00:12:51,705 Speaker 2: to keep it. 275 00:12:51,785 --> 00:12:52,825 Speaker 3: Yeah. Nice. Nice. 276 00:12:53,105 --> 00:12:57,625 Speaker 2: Speaking of signature sense or lack thereof, what about someone 277 00:12:57,665 --> 00:13:01,465 Speaker 2: that wants to change their signature sent for their wedding day? 278 00:13:01,585 --> 00:13:05,465 Speaker 2: I didn't realize that this was a thing people overthinking things. 279 00:13:05,505 --> 00:13:07,545 Speaker 2: Should you just wear something that you love or should 280 00:13:07,585 --> 00:13:12,065 Speaker 2: you find a new fragrance that you will then remember 281 00:13:12,105 --> 00:13:14,385 Speaker 2: the wedding day forever when you smell it or wear it. 282 00:13:15,545 --> 00:13:18,825 Speaker 2: So given that it's such a big, pivotal special day 283 00:13:18,865 --> 00:13:19,905 Speaker 2: to a lot of people. 284 00:13:20,185 --> 00:13:25,265 Speaker 3: So yeah, I would say, if you would wear a 285 00:13:25,345 --> 00:13:27,505 Speaker 3: dress that you already have in your collection to the wedding, 286 00:13:27,585 --> 00:13:29,025 Speaker 3: or a suit that you already have in your collection 287 00:13:29,065 --> 00:13:30,505 Speaker 3: to the wedding. Then yeah, maybe wear a fragmance. You 288 00:13:30,505 --> 00:13:33,385 Speaker 3: already have nothing wrong with wearing a fragmance. You already have. 289 00:13:33,545 --> 00:13:36,585 Speaker 3: But I know with Libertine Perfumery, which is our like 290 00:13:36,625 --> 00:13:41,705 Speaker 3: Agonstapa Fum's retailer, we actually do bridal fragrance consultations and 291 00:13:41,745 --> 00:13:44,865 Speaker 3: they're really popular. So we have yeah, so fun. Yeah, 292 00:13:44,905 --> 00:13:47,345 Speaker 3: we have like brides to be come in and have 293 00:13:47,425 --> 00:13:49,105 Speaker 3: like the whole bridal party there as well, and make 294 00:13:49,105 --> 00:13:51,825 Speaker 3: a whole event out of it, champagne and whatnot, and 295 00:13:51,865 --> 00:13:54,505 Speaker 3: to find that scent, because that scent then is something 296 00:13:54,545 --> 00:13:57,505 Speaker 3: that you remember forever when you look back at wedding photos. 297 00:13:57,545 --> 00:13:59,585 Speaker 3: If you can smell the exact same smell as well, 298 00:13:59,585 --> 00:14:00,905 Speaker 3: it becomes so much more magical. 299 00:14:01,105 --> 00:14:04,105 Speaker 2: Yes, I agree. What does my scent that I chose 300 00:14:04,145 --> 00:14:05,905 Speaker 2: for my wedding day say about me? Tell me give 301 00:14:05,905 --> 00:14:07,945 Speaker 2: me your worst I chose dip teak dose on. 302 00:14:08,745 --> 00:14:11,345 Speaker 1: Okay, okay, customers, you can be brutal. I can tell you. 303 00:14:11,625 --> 00:14:15,145 Speaker 3: I'm just trying to remember that's a sandalwood one, right, 304 00:14:15,225 --> 00:14:18,265 Speaker 3: I haven't smelled the full dipty collection in a little while. 305 00:14:18,425 --> 00:14:22,025 Speaker 2: It definitely has tuberos and jasmine it as well as white. 306 00:14:21,865 --> 00:14:23,905 Speaker 3: Flowers of course, of course, yeah, I'm thinking more the 307 00:14:23,905 --> 00:14:26,625 Speaker 3: base of the scent. Yeah, okay, no beautiful. So white 308 00:14:26,625 --> 00:14:29,745 Speaker 3: florals and white dresses a classic way to go together. 309 00:14:29,865 --> 00:14:33,265 Speaker 3: So On a Woman by Amoage is another classic white 310 00:14:33,265 --> 00:14:35,665 Speaker 3: floral that a lot of people choose to wear on 311 00:14:35,705 --> 00:14:38,065 Speaker 3: their wedding day because it's got that really pungent white 312 00:14:38,065 --> 00:14:40,265 Speaker 3: floral thing, but in a really beautiful, delicate kind of 313 00:14:40,265 --> 00:14:44,105 Speaker 3: a not too yeah exactly, but things like tube burrows 314 00:14:44,305 --> 00:14:48,545 Speaker 3: jasmine orange blossom have a centuries long tradition with weddings, 315 00:14:48,585 --> 00:14:49,865 Speaker 3: so yeah, perfect spot. 316 00:14:50,025 --> 00:14:52,345 Speaker 1: Okay, I love a white flower just in general. 317 00:14:52,825 --> 00:14:55,265 Speaker 2: Yeah, not a huge fan of other ones, but yeah, 318 00:14:55,625 --> 00:14:57,825 Speaker 2: a lot of people want to know why they can't 319 00:14:57,865 --> 00:15:01,905 Speaker 2: smell their own fragrance on them after they have spritted 320 00:15:01,945 --> 00:15:02,425 Speaker 2: in the morning. 321 00:15:02,585 --> 00:15:05,665 Speaker 3: Yeah, it's a pretty common question I get asked, actually, 322 00:15:05,745 --> 00:15:10,665 Speaker 3: So basically it's known as nose blindness. So when you 323 00:15:10,745 --> 00:15:13,545 Speaker 3: smell the same scent all the time, your nose tends 324 00:15:13,585 --> 00:15:15,185 Speaker 3: to just sort of get used to it and accept 325 00:15:15,305 --> 00:15:16,985 Speaker 3: that as like a neutral smell. 326 00:15:17,465 --> 00:15:21,025 Speaker 2: So is that why some people that always stink but 327 00:15:21,065 --> 00:15:22,225 Speaker 2: they can't smell it. 328 00:15:22,465 --> 00:15:24,505 Speaker 3: That is exactly the reason. Yes, I have. 329 00:15:24,585 --> 00:15:26,745 Speaker 2: Never thought about it like that, because I've always wondered, 330 00:15:27,305 --> 00:15:31,105 Speaker 2: can that person not smell themselves or can not smell 331 00:15:31,145 --> 00:15:31,945 Speaker 2: that they stink? 332 00:15:32,185 --> 00:15:32,705 Speaker 3: Yeah? 333 00:15:32,825 --> 00:15:34,825 Speaker 1: Yeah, wow, Or you've actually just blown my mind. 334 00:15:35,145 --> 00:15:37,225 Speaker 3: It's something like washing powder or something as well, right, 335 00:15:37,305 --> 00:15:39,905 Speaker 3: Like you can smell it when you change your washing 336 00:15:40,065 --> 00:15:41,785 Speaker 3: liquid and powder whatever people use. 337 00:15:41,825 --> 00:15:43,785 Speaker 2: Or if you go to someone else's house exactly as 338 00:15:43,825 --> 00:15:44,265 Speaker 2: a towel. 339 00:15:44,465 --> 00:15:47,185 Speaker 3: Yeah, precisely. So if someone doesn't use a home fragrance 340 00:15:47,185 --> 00:15:49,465 Speaker 3: in their scent, the default smell of the house is 341 00:15:49,665 --> 00:15:51,705 Speaker 3: probably going to be a mix between their kitchen and 342 00:15:51,745 --> 00:15:53,865 Speaker 3: whatever are like washing detergent they use. 343 00:15:53,865 --> 00:15:55,425 Speaker 1: Or their dog if they've got one. 344 00:15:55,385 --> 00:15:57,385 Speaker 3: Or their dog. Love a dog, they do too. 345 00:15:57,305 --> 00:15:59,385 Speaker 1: But I don't like when houses smell like. 346 00:15:59,305 --> 00:16:02,425 Speaker 3: A dog exactly. So basically, your nose just gets used 347 00:16:02,425 --> 00:16:04,385 Speaker 3: to the smell of something and just accepts it as normal. 348 00:16:04,465 --> 00:16:06,985 Speaker 3: So your own body odor or the smell of your 349 00:16:07,025 --> 00:16:09,185 Speaker 3: own home. If you leave home and then come back 350 00:16:09,185 --> 00:16:10,745 Speaker 3: a month late, you're going to smell your home and 351 00:16:10,745 --> 00:16:13,265 Speaker 3: you'll be like, that's familiar. But I didn't realize it 352 00:16:13,305 --> 00:16:13,625 Speaker 3: was there. 353 00:16:13,705 --> 00:16:17,505 Speaker 2: Yeah, Yeah, what about though, so you can just confirm 354 00:16:17,545 --> 00:16:20,305 Speaker 2: to everyone that they don't need more than how many 355 00:16:20,345 --> 00:16:21,305 Speaker 2: sprays do you say? 356 00:16:21,705 --> 00:16:24,025 Speaker 3: It depends on the scent. I'm curious how many sprays 357 00:16:24,025 --> 00:16:24,785 Speaker 3: of perfume do you do? 358 00:16:24,945 --> 00:16:25,305 Speaker 1: One? 359 00:16:25,745 --> 00:16:28,545 Speaker 3: Okay? Interesting, I mean depends on the scentry. 360 00:16:28,665 --> 00:16:30,585 Speaker 1: Actually I say one. 361 00:16:30,985 --> 00:16:33,945 Speaker 2: But I really love it's a cologne that Elizabeth Arden 362 00:16:34,025 --> 00:16:36,985 Speaker 2: Green Tea just oh yeah, going to the gym, going 363 00:16:37,025 --> 00:16:41,025 Speaker 2: to just it is the most inoffensive, fresh clean smell 364 00:16:41,145 --> 00:16:43,905 Speaker 2: to me. I love it that I do a couple like. 365 00:16:43,985 --> 00:16:47,065 Speaker 2: It's not because it's a cologne, but a perform or 366 00:16:47,105 --> 00:16:48,905 Speaker 2: a perfume I would use one. 367 00:16:49,465 --> 00:16:53,265 Speaker 3: Interesting. So I today, just as an example, I'm wearing 368 00:16:53,385 --> 00:16:57,065 Speaker 3: this beautiful scent called Outlands by the brand Amoage that 369 00:16:57,105 --> 00:16:59,785 Speaker 3: I've probably already mentioned. It's a beautiful perfume house based 370 00:16:59,825 --> 00:17:02,745 Speaker 3: out of Muscat. You know, mom, I sprayed on let 371 00:17:02,745 --> 00:17:07,865 Speaker 3: me count one, two, three, four. I did eight sprays today, one, two, three, 372 00:17:08,385 --> 00:17:13,305 Speaker 3: four eights phrase because they're not even smell it. That 373 00:17:13,305 --> 00:17:16,185 Speaker 3: would have been I don't know, three four hours ago 374 00:17:16,225 --> 00:17:16,865 Speaker 3: or something like that. 375 00:17:17,105 --> 00:17:19,345 Speaker 2: Yeah, but you've got to st shocked that you're not 376 00:17:19,425 --> 00:17:22,345 Speaker 2: offending my nostrils though because I had a baby a 377 00:17:22,345 --> 00:17:24,505 Speaker 2: couple of years got ever, since I can't tolerate fragrance 378 00:17:24,545 --> 00:17:27,705 Speaker 2: away used to okay, And so if my husband does 379 00:17:27,785 --> 00:17:32,385 Speaker 2: more than one right like in, I'm. 380 00:17:32,185 --> 00:17:35,625 Speaker 1: Just like yeah, okay, like right after me. 381 00:17:35,705 --> 00:17:37,145 Speaker 3: Maybe it's because we've got a bit of distance here 382 00:17:37,265 --> 00:17:39,705 Speaker 3: for a place, you know. 383 00:17:39,745 --> 00:17:42,025 Speaker 1: But I could you were wafting as you come in. 384 00:17:42,065 --> 00:17:45,625 Speaker 1: But it was beautiful. It was not overpowering at all. Wow. 385 00:17:45,785 --> 00:17:48,825 Speaker 2: And like I'm imagining that the homage is a perfume. 386 00:17:49,025 --> 00:17:51,705 Speaker 3: Technically it's an essence to pathum, they call it. So 387 00:17:51,745 --> 00:17:53,985 Speaker 3: it's thirty percent perfume oil, whereas like an odor colone 388 00:17:53,985 --> 00:17:55,745 Speaker 3: would be sort of three four percent, an out of 389 00:17:55,745 --> 00:17:59,385 Speaker 3: toilet might be like ten percent. From fifteen to twenty percent, Yeah, 390 00:17:59,425 --> 00:18:01,385 Speaker 3: there's like a whole spectrum, and then what's the highest, 391 00:18:01,665 --> 00:18:05,265 Speaker 3: So the highest the highest would be an extraight apart 392 00:18:05,265 --> 00:18:07,985 Speaker 3: from depending on the brand, sort of between thirty and 393 00:18:08,105 --> 00:18:11,025 Speaker 3: fifty percent perfume oil. Then you've got a tars, which 394 00:18:11,065 --> 00:18:13,225 Speaker 3: literally don't even have alcohol in them. They're just oil. 395 00:18:13,705 --> 00:18:17,105 Speaker 3: They're not super common, but they're really beautiful and honestly. 396 00:18:16,785 --> 00:18:19,105 Speaker 1: I quite popular in Middle Eastern countries. 397 00:18:19,145 --> 00:18:22,185 Speaker 3: Absolutely, That's that's where they first arose, because that's where 398 00:18:22,185 --> 00:18:25,105 Speaker 3: the technology was perfected to even make those things. Going 399 00:18:25,105 --> 00:18:28,065 Speaker 3: back five hundred years, I'm really rambling on a tangent here, 400 00:18:28,065 --> 00:18:30,065 Speaker 3: but they didn't have the technology to create the pure 401 00:18:30,105 --> 00:18:33,345 Speaker 3: perfume oils. They had to create them as a byproduct 402 00:18:33,345 --> 00:18:34,745 Speaker 3: of other distillation techniques. 403 00:18:34,865 --> 00:18:37,385 Speaker 1: Oh okay, but with that, you just use a. 404 00:18:37,385 --> 00:18:40,425 Speaker 3: Drop, right, Yeah, Like I'm wearing a little bit of 405 00:18:40,425 --> 00:18:42,185 Speaker 3: that today on my jumper and in my hair. You 406 00:18:42,225 --> 00:18:43,665 Speaker 3: put a couple drops on your hands. 407 00:18:44,065 --> 00:18:46,905 Speaker 2: So you put eight sprays of one perfume on and 408 00:18:46,945 --> 00:18:50,425 Speaker 2: then you've got drops of Oh my goodness. 409 00:18:50,545 --> 00:18:52,705 Speaker 3: The other one that I'm wearing it it's got Nepoli's 410 00:18:52,745 --> 00:18:53,465 Speaker 3: sandwored in it. 411 00:18:53,465 --> 00:18:55,145 Speaker 1: It's really beautiful. 412 00:18:55,345 --> 00:18:57,705 Speaker 2: Oh that sounds so nice. How many do you have 413 00:18:57,745 --> 00:18:59,225 Speaker 2: in your own personal collection at home? 414 00:18:59,625 --> 00:19:02,625 Speaker 3: Probably too many. I mean, you can never have too many. 415 00:19:02,745 --> 00:19:04,145 Speaker 1: We need to put a photo up in the group 416 00:19:04,185 --> 00:19:05,505 Speaker 1: of all of your perfumes. 417 00:19:05,585 --> 00:19:08,785 Speaker 3: Yeah, Honestly, it's not like a glamorous display or anything, 418 00:19:08,825 --> 00:19:11,185 Speaker 3: because I'm all about like protecting them from light, so 419 00:19:11,185 --> 00:19:11,865 Speaker 3: they're just touching me. 420 00:19:12,185 --> 00:19:13,225 Speaker 1: Don't have them under it. 421 00:19:13,265 --> 00:19:15,785 Speaker 2: Like all of the beautiful bottles in the sun so 422 00:19:15,825 --> 00:19:16,705 Speaker 2: that the lights in. 423 00:19:16,705 --> 00:19:19,705 Speaker 3: The staff fle through. No, not quite No, they do 424 00:19:19,825 --> 00:19:21,745 Speaker 3: look very good when you've got light going through them. 425 00:19:21,745 --> 00:19:23,705 Speaker 3: But I wouldn't normally have more than one or two 426 00:19:23,745 --> 00:19:26,065 Speaker 3: bottles anywhere visible because they're just the ones. 427 00:19:25,905 --> 00:19:27,825 Speaker 1: That I'm rot rotating the same. 428 00:19:28,385 --> 00:19:31,105 Speaker 3: Yeah, I counted it the other day. I've got seventy 429 00:19:31,145 --> 00:19:35,865 Speaker 3: six perfumes. Okay, so it's not unreasonable. Well, it depends 430 00:19:35,865 --> 00:19:37,625 Speaker 3: who you are, but I know people have like six 431 00:19:37,705 --> 00:19:40,505 Speaker 3: hundred cents. I know one, Michael Edwards, he used to 432 00:19:40,545 --> 00:19:41,625 Speaker 3: have tens of thousands. 433 00:19:41,865 --> 00:19:43,905 Speaker 2: Well he would because he'd probably have every single one 434 00:19:43,905 --> 00:19:44,905 Speaker 2: that he pops in his book. 435 00:19:45,025 --> 00:19:47,345 Speaker 3: Well exactly, yes, getting. 436 00:19:47,025 --> 00:19:51,345 Speaker 2: Into trends, what sense are you seeing flying off the 437 00:19:51,385 --> 00:19:52,105 Speaker 2: shelves right now? 438 00:19:52,145 --> 00:19:53,385 Speaker 1: What are people obsessing over? 439 00:19:53,945 --> 00:19:57,785 Speaker 3: So some of them are like recent launchers, like Elidaria 440 00:19:57,825 --> 00:20:00,425 Speaker 3: by Creed is doing really well. That's just this beautiful 441 00:20:00,545 --> 00:20:03,745 Speaker 3: soft French rose smell, fantastic scent. It's got some citrus 442 00:20:03,785 --> 00:20:06,625 Speaker 3: in there as well, really beautifully balanced. Then there's some 443 00:20:06,665 --> 00:20:08,585 Speaker 3: other ones I've been around for a few years. So 444 00:20:08,785 --> 00:20:11,785 Speaker 3: this one called to Reno twenty one by the Italian 445 00:20:11,825 --> 00:20:15,265 Speaker 3: Brann deserzof has been doing really well. They sponsor the 446 00:20:15,265 --> 00:20:17,265 Speaker 3: there's a tennis final in two in each year, so 447 00:20:17,305 --> 00:20:19,545 Speaker 3: they do like a collaboration Perfume with them. That was 448 00:20:19,585 --> 00:20:22,385 Speaker 3: their twenty twenty one bottle. It's like lime and just bright, 449 00:20:22,865 --> 00:20:25,745 Speaker 3: zingy citrus. Smells like the intensity of a tennis match. 450 00:20:25,745 --> 00:20:28,265 Speaker 3: I love it. What else has been doing really well? 451 00:20:28,345 --> 00:20:31,745 Speaker 3: Guidance another amoage one actually that's been doing amazingly, but 452 00:20:31,785 --> 00:20:34,865 Speaker 3: that one came out two three years ago and just 453 00:20:34,985 --> 00:20:38,185 Speaker 3: never stopped selling. Everyone loves it. I love it. It's incredible. 454 00:20:38,625 --> 00:20:41,145 Speaker 3: There's a lot of sense that do really well. Predaventus 455 00:20:41,225 --> 00:20:45,025 Speaker 3: is one that always does well, like just regardless of 456 00:20:45,145 --> 00:20:47,785 Speaker 3: season or anything. People love it. It's it's funny, iconic. 457 00:20:48,105 --> 00:20:51,265 Speaker 2: Perfume's one category that like, of course there are trends, 458 00:20:51,465 --> 00:20:54,945 Speaker 2: but it's not really like makeup, I should say, or 459 00:20:55,105 --> 00:21:00,585 Speaker 2: skincare where they're like peptids or gray Marle or something like. 460 00:21:01,345 --> 00:21:03,425 Speaker 2: You know, if it's a beautiful smell, it's a beautiful 461 00:21:03,425 --> 00:21:04,745 Speaker 2: smell regardless of what's. 462 00:21:04,545 --> 00:21:08,585 Speaker 3: In it, precisely. Yeah, Like there are cycles of trends 463 00:21:08,705 --> 00:21:11,145 Speaker 3: over the years. So for example, Inch Noel number five, 464 00:21:11,145 --> 00:21:14,825 Speaker 3: there's a family of ingredients called aldehydes not related to formaldehyde. 465 00:21:14,825 --> 00:21:17,825 Speaker 3: Don't worry, they're very much non toxic. But those ingredients 466 00:21:17,865 --> 00:21:20,545 Speaker 3: don't get used much in perfume anymore. Occasionally they do 467 00:21:20,625 --> 00:21:22,425 Speaker 3: in a really artistic way. They kind of smell a 468 00:21:22,425 --> 00:21:25,705 Speaker 3: bit soapy, floral something like that. Yeah, I mean it's 469 00:21:25,745 --> 00:21:27,705 Speaker 3: not for everybody, right, Like it's sort of a strange 470 00:21:27,705 --> 00:21:29,785 Speaker 3: scent or elangy lang flowers. 471 00:21:29,785 --> 00:21:33,945 Speaker 1: Oh, I love. I don't understand how that's not more popular. 472 00:21:33,585 --> 00:21:35,585 Speaker 3: Because yeah, it's like buttery tropical. 473 00:21:35,745 --> 00:21:38,145 Speaker 2: Oh my goodness, I'm quite like a basic bitch when 474 00:21:38,185 --> 00:21:42,465 Speaker 2: it comes to a tropical scent though, Japan or give 475 00:21:42,545 --> 00:21:46,265 Speaker 2: me the forrange Japanny, or like a lime coconut and 476 00:21:46,385 --> 00:21:47,785 Speaker 2: basil or something. 477 00:21:47,585 --> 00:21:50,225 Speaker 1: Oh beautiful, I love. 478 00:21:50,145 --> 00:21:53,225 Speaker 2: Like very basic when it comes to that. People talk 479 00:21:53,265 --> 00:21:57,265 Speaker 2: about perfume laring a lot on TikTok and then a 480 00:21:57,305 --> 00:21:59,265 Speaker 2: lot of people if you're playing long at home, you 481 00:21:59,345 --> 00:22:02,265 Speaker 2: might be like, ooh, I don't really know about putting 482 00:22:02,265 --> 00:22:04,505 Speaker 2: that perfume on and then putting that one on. Can 483 00:22:04,545 --> 00:22:06,465 Speaker 2: you talk to us about how to do it properly 484 00:22:06,625 --> 00:22:10,305 Speaker 2: and not sort of confuse different frances. 485 00:22:11,505 --> 00:22:14,505 Speaker 3: So the way I would talk about it, is you 486 00:22:14,665 --> 00:22:16,985 Speaker 3: kind of Well, you can layer things directly on top 487 00:22:16,985 --> 00:22:19,105 Speaker 3: of each other, but I prefer to do like scent 488 00:22:19,345 --> 00:22:22,585 Speaker 3: scaping rather than sense stacking. So if you spray one 489 00:22:22,625 --> 00:22:24,585 Speaker 3: perfume and then spray another one on top of it, 490 00:22:24,745 --> 00:22:26,745 Speaker 3: you're going to get some like blends of things that 491 00:22:26,865 --> 00:22:28,985 Speaker 3: may or may not work. So it's safer to do 492 00:22:29,065 --> 00:22:31,625 Speaker 3: like one spray on your wrists, one spray on your neck, 493 00:22:31,945 --> 00:22:34,945 Speaker 3: something like that. So you have those sens intertwining through 494 00:22:34,985 --> 00:22:38,345 Speaker 3: the day, but they're not actually physically mixing with each other. 495 00:22:38,545 --> 00:22:40,025 Speaker 3: That way you can play around with it a bit 496 00:22:40,065 --> 00:22:43,825 Speaker 3: more and there's less chance of clashing. But also I 497 00:22:43,825 --> 00:22:47,625 Speaker 3: would just say combine similar sense or opposite sense, but 498 00:22:47,665 --> 00:22:50,505 Speaker 3: not sort of vaguely similar, but in different ways. So 499 00:22:50,545 --> 00:22:52,625 Speaker 3: if you've got two woody scents, great together. If you've 500 00:22:52,665 --> 00:22:54,905 Speaker 3: got like a woody and a citrus, probably great. But 501 00:22:54,985 --> 00:22:58,825 Speaker 3: if you have something like a floral citrus and like 502 00:22:58,865 --> 00:23:01,305 Speaker 3: a floral woody scent, that's just going to be too 503 00:23:01,305 --> 00:23:03,585 Speaker 3: many things going on at the same time, or. 504 00:23:03,625 --> 00:23:06,145 Speaker 1: Like something woody with something gormand might be. 505 00:23:06,185 --> 00:23:08,825 Speaker 3: Just yeah, it could clash a bit, particularly if they're 506 00:23:08,825 --> 00:23:11,705 Speaker 3: really complex. Sense. Yes, so there's this beautiful perfume brand 507 00:23:11,745 --> 00:23:14,585 Speaker 3: called Clive Christian and they use like one hundred and 508 00:23:14,625 --> 00:23:17,465 Speaker 3: fifty plus ingredients up to close to three hundred in 509 00:23:17,505 --> 00:23:19,745 Speaker 3: each of their perfumes, which is well above what most 510 00:23:19,785 --> 00:23:22,505 Speaker 3: other brands do. Way too complex to layer with though, 511 00:23:22,545 --> 00:23:24,385 Speaker 3: like their works of art that have to be worn 512 00:23:24,425 --> 00:23:25,225 Speaker 3: by themselves. 513 00:23:25,585 --> 00:23:29,185 Speaker 2: Yeah, yeah, that would be that three hundred Yeah yeah, wow, 514 00:23:29,425 --> 00:23:32,425 Speaker 2: wild average on average in the industry. 515 00:23:32,505 --> 00:23:34,945 Speaker 3: It's hard to say for sure, but I think most 516 00:23:34,985 --> 00:23:38,305 Speaker 3: brands would be doing between maybe thirty and seventy ingredients. 517 00:23:38,585 --> 00:23:41,585 Speaker 3: That's kind of guesswork, but yes, it's certainly a lot 518 00:23:41,625 --> 00:23:42,185 Speaker 3: like such an. 519 00:23:42,265 --> 00:23:46,505 Speaker 2: Art, isn't it like getting that land so perfect? Speaking 520 00:23:46,585 --> 00:23:48,425 Speaker 2: of it as an art? What are your thoughts on 521 00:23:48,505 --> 00:23:49,945 Speaker 2: dupe culture with perfuse? 522 00:23:50,825 --> 00:23:58,985 Speaker 3: Good question, so, Jupes, I think smells like yeah, exactly. 523 00:23:59,345 --> 00:24:02,705 Speaker 3: It's kind of like photocopying a painting. So if you 524 00:24:02,745 --> 00:24:04,985 Speaker 3: go to the art gallery of New South Wales and 525 00:24:05,065 --> 00:24:08,185 Speaker 3: you find a beautiful oil painting there, you could take 526 00:24:08,225 --> 00:24:09,665 Speaker 3: a photo of it and print it out of your 527 00:24:09,705 --> 00:24:12,065 Speaker 3: inkjet printer at home, and from a distance it'd looked 528 00:24:12,065 --> 00:24:14,105 Speaker 3: pretty similar, but if you go up close to it, 529 00:24:14,105 --> 00:24:16,545 Speaker 3: it's got no soul. It's got no carriacter, it's got 530 00:24:16,545 --> 00:24:19,345 Speaker 3: no texture, the light hits it wrong, it's just not 531 00:24:19,465 --> 00:24:23,265 Speaker 3: the right vibe. I think dupes are kind of like 532 00:24:23,305 --> 00:24:25,545 Speaker 3: that as a general rule. Or it's like recreating a 533 00:24:26,225 --> 00:24:30,185 Speaker 3: mature piece out of polyestera like, sure it might be 534 00:24:30,265 --> 00:24:32,025 Speaker 3: kind of similar, but it's going to fall apart and 535 00:24:32,105 --> 00:24:35,505 Speaker 3: it doesn't look as good but kind of similar. So hey, 536 00:24:35,665 --> 00:24:37,705 Speaker 3: I guess people go for those, but it's certainly not 537 00:24:37,785 --> 00:24:41,545 Speaker 3: something I would recommend. There isn't the same like medical 538 00:24:41,585 --> 00:24:43,745 Speaker 3: testing and all those requirements that in them. 539 00:24:43,825 --> 00:24:47,025 Speaker 2: That's a really good point, actually, because sometimes I have 540 00:24:47,385 --> 00:24:49,265 Speaker 2: like I'll get sent one and I'll smell it and 541 00:24:49,265 --> 00:24:53,145 Speaker 2: I'll be like, wow, that really is similar to whatever 542 00:24:53,185 --> 00:24:54,385 Speaker 2: it was replicating. 543 00:24:54,945 --> 00:24:58,265 Speaker 1: But they don't last. They turn quite quickly. 544 00:24:58,705 --> 00:25:00,545 Speaker 3: Yeah, Like if you stole them, they can sort of 545 00:25:00,585 --> 00:25:03,465 Speaker 3: go a bit weird within you know, a couple of years, 546 00:25:03,505 --> 00:25:05,985 Speaker 3: whereas the original just isn't going to have that same 547 00:25:06,025 --> 00:25:08,865 Speaker 3: problem because there was so much more research and development 548 00:25:08,865 --> 00:25:10,505 Speaker 3: that went into making I think. 549 00:25:10,385 --> 00:25:12,745 Speaker 1: The polyester is a very good analogy. 550 00:25:12,785 --> 00:25:15,985 Speaker 2: It's like, yeah, if you can't afford the ten thousand 551 00:25:15,985 --> 00:25:19,025 Speaker 2: dollar dress, fair enough, fair enough, by the forty dollar 552 00:25:19,145 --> 00:25:21,305 Speaker 2: dress and do with it what you will. 553 00:25:21,385 --> 00:25:23,145 Speaker 3: But yeah, but it's never going to be even close 554 00:25:23,185 --> 00:25:23,905 Speaker 3: to the same thing. 555 00:25:23,985 --> 00:25:26,505 Speaker 2: Yeah, that's a really good point. So it's probably better 556 00:25:26,545 --> 00:25:28,025 Speaker 2: if you really love something to save up. 557 00:25:28,265 --> 00:25:31,705 Speaker 3: Yeah. Yeah, Like for me, I would rather have one 558 00:25:31,825 --> 00:25:34,945 Speaker 3: really nice fragrance, the original one, than ten dupes of 559 00:25:35,025 --> 00:25:36,945 Speaker 3: various Yes, just because. 560 00:25:36,625 --> 00:25:39,065 Speaker 2: It alf so feels special when you put it, because 561 00:25:39,065 --> 00:25:41,425 Speaker 2: you think of the artistry that's gone in, the magic 562 00:25:41,505 --> 00:25:43,265 Speaker 2: that's gone into making it. 563 00:25:43,425 --> 00:25:50,305 Speaker 1: Yeah, precisely, Ethan. 564 00:25:50,545 --> 00:25:52,825 Speaker 2: This has been incredible, but we've got so much more 565 00:25:52,825 --> 00:25:55,185 Speaker 2: to cover that I'm kidnapping you for a part two. 566 00:25:55,505 --> 00:25:55,945 Speaker 1: Next week. 567 00:25:55,985 --> 00:25:58,225 Speaker 2: We're going to dive into the really good stuff, the 568 00:25:58,265 --> 00:26:02,385 Speaker 2: most ridiculously expensive perfume money can buy, how to actually 569 00:26:02,425 --> 00:26:06,465 Speaker 2: apply fragrance properly, and why some sense smell rank on 570 00:26:06,545 --> 00:26:10,905 Speaker 2: certain people. Plus Ethan's revealing the weirdest notes he's ever encountered. 571 00:26:11,265 --> 00:26:14,505 Speaker 2: Think blood and wet concrete. Make sure to tune into 572 00:26:14,545 --> 00:26:16,945 Speaker 2: next week because we had way too much good content 573 00:26:16,985 --> 00:26:24,865 Speaker 2: to squeeze into one episode.