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Speaker 1: You're listening to I'm Mom with mea podcast. Makeup is

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Speaker 1: my therapy.

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Speaker 2: I'm I'm obsess and I don't even feel guilty about it.

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Speaker 3: Hello, Welcome to you, beauty. This is the formula, and

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Speaker 3: I'm Kelly McCarran. Now, most of us, when we have

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Speaker 3: a shower, we just reach for whatever. We don't even

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Speaker 3: think about it. It's generally a pretty boring task. But

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Speaker 3: today's guest looked at that boring category and decided it

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Speaker 3: needed a bit of a glow up. Lizzie Whaley is

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Speaker 3: the founder of Sunday Body, the brand that famously turned

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Speaker 3: body wash into whipped cream. You know those whipped cream

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Speaker 3: cans that are actually body wash. Here, that's Lizzie Whaley.

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Speaker 3: That is Sunday Body. From launching in Melbourne during Lockdown,

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Speaker 3: Yes Lockdown, to landing on the shelves of Woollies, Coals

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Speaker 3: and Chemists Warehouse, and now taking over the US, She's

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Speaker 3: basically the reason our showers have finally become fun. Lizzie,

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Speaker 3: Welcome to you, beauty.

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Speaker 1: You're such beautiful skilled.

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Speaker 3: But how I'm so excited to have you here because

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Speaker 3: the first time I ever heard you speak was at

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Speaker 3: a BITCHCN event. I think that's where we met a

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Speaker 3: couple of years ago, and I sat in the front

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Speaker 3: row of the audience like this.

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Speaker 2: It was funny because I was chatting to Jane about

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Speaker 2: it and I started that presentation with who, yes, you did,

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Speaker 2: so that might have been your face was like, no,

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Speaker 2: it wasn't.

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Speaker 3: Because funny that you say that, because one thing that

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Speaker 3: I learned from Jane, founder and owner of Chopo, she

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Speaker 3: says that she often if it's going to be a

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Speaker 3: really dry conference, or if things are a little bit

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Speaker 3: like tame and she's not really getting much from the audience,

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Speaker 3: she'll drop the F bomb into like immediately because it

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Speaker 3: it literally wakes people up. It's shock value, and it

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Speaker 3: works every single time. No, but my face was like

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Speaker 3: this the whole way. It was shocked face the whole

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Speaker 3: way through because it was so interesting your story, and

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Speaker 3: you brought up so much that I'd never considered when

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Speaker 3: starting a business. And I think that the way that

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Speaker 3: you speak, so many people are very much so like

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Speaker 3: shiny and glossy when they talk about success, especially a

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Speaker 3: successful business, But you were actually talking about things that

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Speaker 3: I and no one else in the audience had ever

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Speaker 3: considered like it was. It was just an amazing and

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Speaker 3: something that has stayed with me. So I'm very excited

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Speaker 3: to chat with you today because you're a great speaker

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Speaker 3: and you speak about things so interesting. Sure, but I

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Speaker 3: want to start out by calling out a pretty insane

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Speaker 3: stat You've only been in business for four years, which

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Speaker 3: that is wild. Yeah, it is wild, and you're already

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Speaker 3: selling twelve products every single minute. That is insane. That's

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Speaker 3: won every five seconds. That's like what huge, big international

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Speaker 3: like the Locitans and the Lorels like, that's what they

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Speaker 3: can sort of say generally, that's insane. Did you ever

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Speaker 3: expect that when you started? Or obviously I don't think

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Speaker 3: you would have ever expected that, But did you ever

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Speaker 3: imagine that it could be this successful? And when did

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Speaker 3: you originally come up with the idea, thinking oh, maybe

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Speaker 3: people will like it, but then you know four years later,

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Speaker 3: well you're selling one every five seconds.

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Speaker 2: Yeah that still doesn't feel real and feels really weird

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Speaker 2: to say out loud. But no, I mean, like, the

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Speaker 2: goal when we first started was to build you know,

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Speaker 2: it wasn't to build this massive brand. It was to

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Speaker 2: create products that people were genuinely excited to use. And

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Speaker 2: look forward to using and products that actually made you

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Speaker 2: feel good, and I guess reinvigorate that body care category

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Speaker 2: which is really just stale and uninspiring at the time.

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Speaker 2: So I think we weren't really like chasing scale. We

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Speaker 2: were chasing connection and actually building a brand that people

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Speaker 2: want to be part of. And I think, you know,

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Speaker 2: focusing on that purpose, around that emotional connection and around

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Speaker 2: building joy into your everyday body care routine, I think

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Speaker 2: that has really built the momentum and made us scale

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Speaker 2: quite quickly.

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Speaker 3: Definitely, because it's fun. You turned a really boring category

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Speaker 3: fun and if like, I'm sure everyone, but just to recap,

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Speaker 3: Sunday Bodies started out with the og whipped cream in

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Speaker 3: a can, but it's body wash, and so I don't

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Speaker 3: know if you're rememberable. When I met you, I was like,

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Speaker 3: thank you for creating this. Because my niece is very

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Speaker 3: very sensitive with her sense three, like doesn't like a

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Speaker 3: lot of different things, and she went through a stage

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Speaker 3: when she was really little where she hated a bath

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Speaker 3: and she refused to bathe. She would just scream the

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Speaker 3: entire time. And then one day I just thought, I've

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Speaker 3: got this new really cool like whipped it looks like

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Speaker 3: whipped cream, and it's so fine. I'll take that over

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Speaker 3: and see if I can get her in the bath

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Speaker 3: doing it. Oh my goodness. It was actually a game

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Speaker 3: changer because she played with it and then it just

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Speaker 3: completely transformed her bath because she was then having fun

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Speaker 3: with it.

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Speaker 1: It was just so cute. And I mean, I know

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Speaker 1: that your.

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Speaker 3: Target audience isn't children, but it's just it's a good

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Speaker 3: example of turning a pretty boring category fun.

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Speaker 2: Firstly, I love hearing that, you know, our purpose is

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Speaker 2: all around igniting joy everyday moments. And I think the

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Speaker 2: good thing about joy is it means like different things

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Speaker 2: for different people, you know, So for adults or for mums,

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Speaker 2: it might be like, you know, self care when you

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Speaker 2: got five minutes in the shower and it feels good

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Speaker 2: and you enjoy it, whereas for kids, you know, it's

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Speaker 2: more about that fun, playful experience. So it kind of

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Speaker 2: is quite broad our brand in terms of who we

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Speaker 2: speak to and who we attract, because you know, joy

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Speaker 2: is for everyone exactly.

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Speaker 1: And yeah, we've.

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Speaker 2: I've had that feedback a lot that a lot of

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Speaker 2: parents use it as like a dangling carrot to get

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Speaker 2: their kids in.

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Speaker 3: The bath, and please don't use an entire thing of it.

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Speaker 3: What do you call it a thing?

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Speaker 1: A tube of care?

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Speaker 3: I can don't use an entire can please, I'll be

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Speaker 3: like one more squirt. So you we really revolutionized the category, really,

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Speaker 3: because for so long body wash or soap, like that

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Speaker 3: category was just, as I said, really boring and it

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Speaker 3: was like no one was really doing anything fun for

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Speaker 3: so long, was just soap. So why do you think

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Speaker 3: that the industry was ignoring that category? And how did

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Speaker 3: you come up with the idea to make it? Like

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Speaker 3: what made you think whipped cream?

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Speaker 2: So I think starting with the category, I think body care,

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Speaker 2: the category itself was really overlooked, and I think the

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Speaker 2: reason why it sits in that kind of weird space

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Speaker 2: between you know, it's kind of everyday maintenance, but it's

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Speaker 2: also not aspirational like skincare is. And I think for

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Speaker 2: so long the category worked and so therefore no one

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Speaker 2: really thought to reinvigorate it or reimagine it, and as

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Speaker 2: a result, it kind of led to a really stale

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Speaker 2: and uninspiring category. Yeah, like the most exciting thing would

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Speaker 2: be a really beautiful body wash that smells really nice,

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Speaker 2: but it's still the same thing in like a pretty

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Speaker 2: color pump bottle kind of you know, And I think

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Speaker 2: that was where the idea came from. I was kind

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Speaker 2: of walking down the aisle at the grocery store and

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Speaker 2: you just kind of see a sea of like black, white,

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Speaker 2: neutral color pump bottles. Yeah, and there was nothing innovative.

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Speaker 2: There was nothing exciting. You don't sit there and go

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Speaker 2: stand there and go ooh, which one am I going

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Speaker 2: to pick? It was very price driven, and I think

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Speaker 2: that's kind of where the idea came from in terms

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Speaker 2: of there was so much happening in skincare, in hair

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Speaker 2: care products you actually look forward to using, and nothing

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Speaker 2: happening in body care. And I think that gap was

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Speaker 2: really the foundation of Sunday.

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Speaker 3: Because you weren't really like It's not like you were

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Speaker 3: walking around looking to start a business.

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Speaker 1: Were you.

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Speaker 3: No.

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Speaker 2: I was so happy in my little corporate bubble. I

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Speaker 2: was working in digital advertising at the time and loved it,

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Speaker 2: really loved it. But I've always kind of had I

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Speaker 2: want to call like a little graveyard of like tried

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Speaker 2: and fouled business ideas. I love that kind of creative outlet,

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Speaker 2: and this was just one that's stuck and didn't just.

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Speaker 1: Stick doll it.

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Speaker 2: Yeah, it's gluted every five seconds.

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Speaker 1: So yeah.

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Speaker 2: So I think I've just always loved building. I've loved

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Speaker 2: solving problems and then building a brand that speaks to

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Speaker 2: the consumer of that problem. And I think that's where

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Speaker 2: we're able to get Sunday to kind of stick.

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Speaker 3: And when you're walking down the aisle and sort of

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Speaker 3: notice that, is that why you decided to Because we're

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Speaker 3: obviously huge fans of more affordable savor products as we

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Speaker 3: call them here at You Beauty, Whereas you could have

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Speaker 3: gone down the route of like, okay, seventy dollars for

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Speaker 3: a body wash product, and there's literally there is a

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Speaker 3: place for everything in the market that would have I'm

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Speaker 3: sure done really well as well. But like, what made

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Speaker 3: you think, no, I want this to be more supermarket

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Speaker 3: than high And was it a conscious move to prove

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Speaker 3: that really good products don't need to come with a

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Speaker 3: really high price tag.

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Speaker 2: Definitely being accessible and accessible price point and obviously where

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Speaker 2: you shop it in terms of accessibility was really important,

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Speaker 2: And that was definitely the goal because you know, our

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Speaker 2: whole purpose is around igniting joy in everyday moments, and

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Speaker 2: I think everyday joy only works if it's accessible. In

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Speaker 2: terms of supermarkets, I think at the time we started

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Speaker 2: with the body wash and that was where consumers were

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Speaker 2: used to shopping for body wash, and that's why supermarkets

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Speaker 2: was where we wanted to be.

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Speaker 3: We want which it makes sense because yet it's not

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Speaker 3: like you think, I'm going to go to your first

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Speaker 3: port of call. If you're thinking I need to buy

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Speaker 3: a soap is or something to use in the shower,

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Speaker 3: is not I'm going to go to Mechal price line.

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Speaker 3: It's where you go, you know, chuck it in the

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Speaker 3: trolley with your toothpaste exactly.

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Speaker 2: And I think that was the real opportunity as well,

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Speaker 2: particularly in supermarkets or mass retailers, was there wasn't a

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Speaker 2: lot of exciting products, innovative products, and so I think

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Speaker 2: the combination of wanting it to be accessible and really

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Speaker 2: deliver on our promise of bringing that joy into daily routines.

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Speaker 2: You know, you go to supermarkets. I think on average

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Speaker 2: they say this shop goes in like two to three

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Speaker 2: times a week.

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Speaker 1: We wanted to be there.

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Speaker 3: No one is doing a huge, big shop anymore. I

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Speaker 3: remember growing up my mum would do one big groceries

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Speaker 3: shop a week. A week and then maybe go grab

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Speaker 3: like milk and bread from the corner store a couple

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Speaker 3: of times. But yeah, people going regularly rely, Yeah, well

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Speaker 3: because I do.

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Speaker 2: I wonder why, because like, personally, I do my shopping online.

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Speaker 1: I get it delivered.

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Speaker 2: But I think, you know, everyone's so busy and everyone's

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Speaker 2: got different schedules, and I think you used to have

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Speaker 2: meals at home every day and so you'd plan for

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Speaker 2: the week, whereas now you're going out.

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Speaker 3: I don't know what I'm going to be doing in

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Speaker 3: a couple of days.

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Speaker 2: Exactly, And how many times at the end of the

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Speaker 2: week you're like, oh, I didn't eat that lettuce, Better

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Speaker 2: throw it out.

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Speaker 3: It's annoying. Yeah, it's better to go a couple of

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Speaker 3: times and not have as much waste, although you probably

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Speaker 3: do end up a little bit more, but that's okay.

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Speaker 1: There's no waste digital least.

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Speaker 3: Yes, So, when it comes to social media, which is

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Speaker 3: obviously like such a tool for people to use when

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Speaker 3: they're promoting products and finding new customers, were flooded with

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Speaker 3: different ads and people promoting different must have products. So

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Speaker 3: when you were starting out, how did you make sure

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Speaker 3: to sort of cut through that and make sure that

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Speaker 3: Sunday was a product that people actually used and finished

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Speaker 3: rather than just something that looked really pretty.

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Speaker 2: I think for us, it was focusing on the consumer experience,

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Speaker 2: like that is at the heart of.

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Speaker 1: Everything we do.

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Speaker 2: Every touch point delivers on that promise of igniting joy,

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Speaker 2: you know, from our social media posts to like the

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Speaker 2: boxes that customers get their online orders in, so everything

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Speaker 2: was really customer centric. And I think that's how you

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Speaker 2: cut through and create a lasting brand is by really

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Speaker 2: honing and on that consumer experience. And I think we're

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Speaker 2: so laser focused on building a community. That community is

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Speaker 2: really you want to build a brand that they want

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Speaker 2: to be part of and it means something to them,

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Speaker 2: and I think that really also helps create that trust

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Speaker 2: and loyalty and why they keep coming back.

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Speaker 3: And I think it's a good product.

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Speaker 2: Yeah, it's a good product, but I think for us,

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Speaker 2: it's you know, the products is just a vehicle for

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Speaker 2: what we are trying to do as a brand, which is,

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Speaker 2: you know, ignite joy. And I think that in itself

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Speaker 2: having a really clear why in terms of why you exist.

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Speaker 2: That's not just functional. We're not just here to clean

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Speaker 2: your body or moisturize your body. We're here to spark joy.

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Speaker 2: It's really what consumers connect with emotionally, and I think

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Speaker 2: that that goes a long way in terms of building

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Speaker 2: brand longevity. And you're not just a fleeting moment or

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Speaker 2: a TikTok trend.

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Speaker 3: Or something to look nice on a shelf. Exactly, you're

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Speaker 3: not going to get a repeat customer from that. Exactly

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Speaker 3: before you had even officially launched, you landed a massive

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Speaker 3: deal with Woolies and price line. For anyone at home

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Speaker 3: who have big idea but zero experience, how do you

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Speaker 3: actually walk into a room with buyers and convince him

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Speaker 3: to take a chance on you?

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Speaker 2: It was it was yeah, it was a height of COVID,

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Speaker 2: so didn't even walk into a room, had to pitch

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Speaker 2: over zoom, which was hard.

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Speaker 3: But didn't you as well like find a number on

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Speaker 3: the bottom, like you pulled out the draw at Woolies

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Speaker 3: or something and looked to see who you could contact.

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Speaker 1: Oh no, that was that was how to find a distributar.

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Speaker 2: So oh okay, yeah, yeah, that's how so when you

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Speaker 2: because we knew that we knew nothing about retail and

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Speaker 2: most people don't like nothing, so like to deal with

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Speaker 2: you know, massive supermarkets like Woolworths and massive retailers like Priceline.

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Speaker 2: We knew we wanted to use a distributor because we

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Speaker 2: had no idea what we were doing. And so a

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Speaker 2: tip that I said at the at the Bitchcong conference

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Speaker 2: was every when you're on shelf, your products are in

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Speaker 2: what's called like a shelf ready tray, and if that

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Speaker 2: brand has a distributor, you have to mandatory you've got

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Speaker 2: to print the distribution details on the cart. And so

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Speaker 2: I think a lot of questions that were asked at

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Speaker 2: the conference were how do we find a distributor because

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Speaker 2: we also do not have any retail experience, and so

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Speaker 2: that was like a little tip to its like just

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Speaker 2: go pull out the shelf, just pull out the cardboard

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Speaker 2: box and take a peek. But in terms of pitching

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Speaker 2: to will wor some price sign, yea. So that was

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Speaker 2: at the hyder Covid it was over Zoom. I didn't

291
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Speaker 2: even have a printed can or a sample rather, so

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Speaker 2: had a white can.

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Speaker 1: I wrapped it in.

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Speaker 2: Printed artwork which I got from my printer, and then

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Speaker 2: I didn't even have the whipped cream cap made, so

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Speaker 2: that was a three D print of the cap and

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Speaker 2: I was kind of on Zoom like it, SIT's okay,

298
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Speaker 2: didn't it's fine, Everything is fine, this is it And

299
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Speaker 2: trying to kind of sell this idea virtually with a

300
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Speaker 2: working mock up, really backyard dodgy sample was challenging. So

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Speaker 2: I think for us, what made us kind of cut through,

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Speaker 2: and I guess what resonated with the buyer was we

303
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Speaker 2: had a really strong and we were really clear on

304
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Speaker 2: why we needed to exist, and we're really clear on

305
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Speaker 2: who we're building this brand and products for in terms

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Speaker 2: of the consumer and what kind of experience we were

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Speaker 2: trying to elicit in that consumer.

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Speaker 1: And I think, you know, in the absence.

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Speaker 2: Of a fully planned out brand or even a launch brand,

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Speaker 2: I think framing an idea around the consumer problem and

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Speaker 2: then of course being really clear on how you're going

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Speaker 2: to address that problem and clear on your why, I

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Speaker 2: think that goes a long way in terms of kind

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Speaker 2: of mitigating any risks or doubt that the buyer has

315
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Speaker 2: and really reframes it as an opportunity.

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Speaker 1: So that was kind of how we did it.

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Speaker 2: And I remember at the bitcong conference I had our

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Speaker 2: pitch deck. In terms of how many slides we had

319
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Speaker 2: in it, it was like it was a really long one.

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Speaker 2: It was a really long pitch deck. I think it

321
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Speaker 2: was like twenty eight pages, and two thirds of those

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Speaker 2: pages was focused on the.

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Speaker 1: Brand and our why.

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Speaker 2: There was only one one page dedicated to the products,

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Speaker 2: and then I think another page on the financials, But

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Speaker 2: majority of that pitch deck was really focused on our

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Speaker 2: why and why we needed to exist and why we

328
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Speaker 2: needed to come in and disrupt.

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Speaker 3: The category, which at the end of the day, the

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Speaker 3: buyers would have rathered because they then could see clearly

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Speaker 3: that it would work and sell, rather than not really

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Speaker 3: knowing who your customer was or why you were creating

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Speaker 3: the product.

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Speaker 2: And we didn't have like a fully you know, planned

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Speaker 2: out product development plan. We knew that we were in bodycare,

336
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Speaker 2: here were the shower foams, would do some moisturizers and

337
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Speaker 2: some other body products, but we didn't have like a

338
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Speaker 2: two to three year, you know kind of plan, which

339
00:17:04,234 --> 00:17:06,234
Speaker 2: is best plan yet, which they like to see because

340
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Speaker 2: they want to see where your brand is going and

341
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Speaker 2: how you plan to expand in the category and how

342
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Speaker 2: you plan to position yourself on shelf.

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Speaker 1: And I think in the.

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Speaker 2: Absence of that, by them being really clear on you know,

345
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Speaker 2: the problem, that we're solving why we exist. They would

346
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Speaker 2: know that moving forward, any decisions we made would ladder

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Speaker 2: back to that purpose, and so I think that gave

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Speaker 2: them clarity and confidence in the vision and where the

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Speaker 2: brand was going.

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Speaker 3: In this beauty world, as soon as anyone or product

351
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Speaker 3: is successful, everyone loves to copy it. It's just I mean,

352
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Speaker 3: it's not even in the beauty world. In every single category,

353
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Speaker 3: it's a tail as old as time. There have been

354
00:17:43,714 --> 00:17:47,513
Speaker 3: so many lookalike products pop up everywhere. Honestly, how do

355
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Speaker 3: you feel, like? Does it keep you up at night

356
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Speaker 3: or do you just go, Oh, it's a compliment.

357
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Speaker 2: I take it as a compliment, but also a reminder

358
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Speaker 2: as to why we exist, because I think products can

359
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Speaker 2: be copied.

360
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Speaker 3: Really easily, but what brands can't.

361
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Speaker 2: Brands can't and the reason that you build the brand

362
00:18:04,034 --> 00:18:07,114
Speaker 2: is not easily yeap, you know that's not easily replication.

363
00:18:08,074 --> 00:18:11,274
Speaker 2: So yes, absolutely take it as a compliment, but also

364
00:18:11,354 --> 00:18:14,954
Speaker 2: take it as validation as to the need.

365
00:18:14,834 --> 00:18:16,954
Speaker 3: For that category yeah be disrupted.

366
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Speaker 2: And so I guess it's you know, you can kind

367
00:18:19,434 --> 00:18:22,354
Speaker 2: of see copycats as validation that, hey, you're playing in

368
00:18:22,394 --> 00:18:25,394
Speaker 2: the right space. But I think focusing on that brand

369
00:18:25,514 --> 00:18:30,714
Speaker 2: is basically what's going to ensure that you always stay ahead.

370
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Speaker 3: And people are copying you and not the other way

371
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Speaker 3: around exactly.

372
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Speaker 2: I mean I'd rather be you know, kind of at

373
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Speaker 2: the forefront exactly it rather than reacting to what's happening.

374
00:18:42,354 --> 00:18:44,954
Speaker 2: So it doesn't keep me up at night, but it

375
00:18:45,114 --> 00:18:47,834
Speaker 2: certainly is a reminder as to you know, we really

376
00:18:47,874 --> 00:18:50,034
Speaker 2: have to just stay focused on what we're trying to

377
00:18:50,074 --> 00:18:52,593
Speaker 2: achieve as a brand and why we exist because that

378
00:18:52,714 --> 00:18:55,714
Speaker 2: is that's our special source and no one can really

379
00:18:55,714 --> 00:18:56,234
Speaker 2: copy that.

380
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Speaker 3: Which is why people really shouldn't and don't need to

381
00:18:59,434 --> 00:19:01,754
Speaker 3: be that fearful of AI in so many ways, because

382
00:19:01,794 --> 00:19:04,994
Speaker 3: like AI cannot replace people, no, which is what a

383
00:19:05,034 --> 00:19:05,954
Speaker 3: brand comes down to.

384
00:19:06,194 --> 00:19:08,154
Speaker 1: It can't replace can exactly.

385
00:19:08,914 --> 00:19:13,954
Speaker 3: Last year you launched twenty five new products. Twenty five.

386
00:19:14,514 --> 00:19:17,554
Speaker 3: Can you give us a little hint about any new

387
00:19:17,554 --> 00:19:22,273
Speaker 3: products that we can expect to get delighted by this year? Yeah.

388
00:19:22,754 --> 00:19:25,074
Speaker 2: Yeah, we launched a lot of new products last year,

389
00:19:25,114 --> 00:19:27,234
Speaker 2: and it was it was intentional. You know, I think

390
00:19:27,434 --> 00:19:30,114
Speaker 2: our vision is to be you know, the most loved

391
00:19:30,154 --> 00:19:32,954
Speaker 2: and frequently used body care brand. So last year was

392
00:19:33,074 --> 00:19:36,234
Speaker 2: very much around developing products that I guess built out

393
00:19:36,274 --> 00:19:40,474
Speaker 2: that body care routine. So twenty twenty six we're really

394
00:19:40,514 --> 00:19:44,394
Speaker 2: I guess zooming out and looking at how we can

395
00:19:44,434 --> 00:19:47,674
Speaker 2: move with our consumer throughout their day. I think there

396
00:19:47,714 --> 00:19:51,994
Speaker 2: are so many moments deodorant yeah, yeah, children is such

397
00:19:52,034 --> 00:19:54,794
Speaker 2: a good one, boring category, it is, and so many

398
00:19:54,834 --> 00:19:56,394
Speaker 2: don't work or they're not fun.

399
00:19:56,674 --> 00:19:59,874
Speaker 1: Yeah, it really is. So you're on the right track,

400
00:20:00,434 --> 00:20:00,794
Speaker 1: I know.

401
00:20:02,594 --> 00:20:04,474
Speaker 2: But yeah, I think for us, we really want to

402
00:20:05,074 --> 00:20:07,514
Speaker 2: we want to bring joy to you know, so many

403
00:20:07,514 --> 00:20:09,434
Speaker 2: moments in the day. There are so many moments in

404
00:20:09,474 --> 00:20:11,634
Speaker 2: the day that you know, is a good opportunity to

405
00:20:12,394 --> 00:20:13,954
Speaker 2: have a little bit more fun. If you've got to

406
00:20:13,954 --> 00:20:15,274
Speaker 2: do it, and you've got to do it every day,

407
00:20:15,274 --> 00:20:17,674
Speaker 2: you might as well enjoy it. So this year we'll

408
00:20:17,674 --> 00:20:20,794
Speaker 2: be really looking at, I guess, expanding into categories that

409
00:20:21,394 --> 00:20:23,794
Speaker 2: move with the consumer throughout their day.

410
00:20:24,394 --> 00:20:26,074
Speaker 1: And yeah, I guess.

411
00:20:25,794 --> 00:20:29,194
Speaker 2: Just more moments that we can I guess bring more

412
00:20:29,274 --> 00:20:30,434
Speaker 2: joy in fun.

413
00:20:30,234 --> 00:20:33,114
Speaker 3: Yeah too, because that would just make things yeah fun.

414
00:20:33,794 --> 00:20:35,834
Speaker 3: I know. I like the idea of you're going to

415
00:20:35,914 --> 00:20:39,274
Speaker 3: pick up my cute, little colorful deodorant that smells really

416
00:20:39,314 --> 00:20:40,914
Speaker 3: good and put on and trust it it's working. Then

417
00:20:40,914 --> 00:20:43,954
Speaker 3: I want to brush my teeth with a fun toothpaste

418
00:20:44,034 --> 00:20:46,994
Speaker 3: and a fun little tooth but like fun.

419
00:20:47,154 --> 00:20:48,194
Speaker 1: Yeah, I just think.

420
00:20:48,434 --> 00:20:51,394
Speaker 2: You know, daily routines can get so stagnant, they can

421
00:20:51,434 --> 00:20:56,114
Speaker 2: get so same, same, So why not shake it up?

422
00:20:56,194 --> 00:20:58,114
Speaker 2: And I think, you know, we apply to you don't

423
00:20:58,114 --> 00:21:01,874
Speaker 2: even realize you mindlessly apply so many different products throughout

424
00:21:01,874 --> 00:21:02,274
Speaker 2: your day.

425
00:21:02,874 --> 00:21:03,994
Speaker 1: But if it was a bit more.

426
00:21:03,834 --> 00:21:06,034
Speaker 2: Intentional and you actually look forward to using, you know,

427
00:21:06,074 --> 00:21:08,274
Speaker 2: you go to the hand, you grab your lip, balm

428
00:21:08,274 --> 00:21:10,754
Speaker 2: out or whatever it might be, if we can just

429
00:21:10,794 --> 00:21:13,553
Speaker 2: do some tiny tweaks to the products to make it

430
00:21:13,594 --> 00:21:16,754
Speaker 2: more enjoyable, you know, I think I think it's a

431
00:21:16,834 --> 00:21:18,594
Speaker 2: nice thing to be able to brighten people's day.

432
00:21:19,074 --> 00:21:30,634
Speaker 3: Definitely my favorite. Moving on to your routine. So we

433
00:21:30,634 --> 00:21:34,834
Speaker 3: were talking before we started recording about your beautiful makeup.

434
00:21:34,874 --> 00:21:36,154
Speaker 3: But you were saying that it took you two hours

435
00:21:36,194 --> 00:21:39,033
Speaker 3: because you got distracted and started doing ten different things.

436
00:21:40,354 --> 00:21:42,114
Speaker 3: You learn how to do your makeup because your friends

437
00:21:42,154 --> 00:21:42,914
Speaker 3: and makeup artists.

438
00:21:43,034 --> 00:21:45,394
Speaker 2: Yes, I was in desperate need of how to do

439
00:21:45,434 --> 00:21:47,434
Speaker 2: my makeup. I also do you know what I was doing?

440
00:21:47,834 --> 00:21:51,034
Speaker 2: I was doing the bronze it here so like under

441
00:21:51,074 --> 00:21:53,354
Speaker 2: the cheek bone, do you know that drags your whole

442
00:21:53,354 --> 00:21:53,874
Speaker 2: face down.

443
00:21:54,114 --> 00:21:55,994
Speaker 1: Didn't know that, So that was how I was doing.

444
00:21:55,994 --> 00:21:58,033
Speaker 3: I think a lot of people do do it like

445
00:21:58,074 --> 00:22:00,074
Speaker 3: that though, because you go, you see people do it

446
00:22:00,074 --> 00:22:02,513
Speaker 3: online and you go and then you don't realize that

447
00:22:02,554 --> 00:22:04,474
Speaker 3: they're doing it a little bit above. Yeah.

448
00:22:04,754 --> 00:22:07,754
Speaker 2: So I was just like, I just need help. Yeah,

449
00:22:07,794 --> 00:22:09,793
Speaker 2: And so she taught me how to do it. And

450
00:22:09,794 --> 00:22:12,234
Speaker 2: now I actually look forward to doing it because I

451
00:22:12,234 --> 00:22:13,914
Speaker 2: think I said to you before, it's like, I think I.

452
00:22:13,874 --> 00:22:14,474
Speaker 1: Know what I'm doing.

453
00:22:14,674 --> 00:22:16,954
Speaker 3: I said, really good, Now I can enjoy it. Do

454
00:22:16,994 --> 00:22:19,234
Speaker 3: you have any tips that you can pass on that

455
00:22:19,274 --> 00:22:21,394
Speaker 3: you learnt to the UPI's or favorite products?

456
00:22:21,674 --> 00:22:26,434
Speaker 2: I think my favorite product probably it wouldn't be anything

457
00:22:26,514 --> 00:22:30,833
Speaker 2: makeup related. I think my favorite product because I'm all

458
00:22:30,834 --> 00:22:33,154
Speaker 2: about just easy, Like I during the week, I'm not

459
00:22:33,194 --> 00:22:35,833
Speaker 2: wearing makeup. I think you can tell that because obviously

460
00:22:35,834 --> 00:22:37,273
Speaker 2: it took me two hours to do my makeup, so

461
00:22:37,274 --> 00:22:39,273
Speaker 2: I imagine if I had to do that every day. But

462
00:22:39,314 --> 00:22:41,794
Speaker 2: I think my favorite product would be have you seen

463
00:22:41,834 --> 00:22:45,714
Speaker 2: the pre bonded lashes? Yes, they are a game changer.

464
00:22:46,474 --> 00:22:50,514
Speaker 2: So I use like the clusters, Yes, they're little clusters

465
00:22:50,554 --> 00:22:53,674
Speaker 2: and you can I do use two, and so I'll

466
00:22:53,834 --> 00:22:58,273
Speaker 2: wear nothing but that I'll actually look like I'm awake. Yeah,

467
00:22:58,314 --> 00:23:00,114
Speaker 2: and it takes two seconds. You put it on with

468
00:23:00,154 --> 00:23:03,234
Speaker 2: a little to I've got the Talia Jade. She has

469
00:23:03,314 --> 00:23:06,714
Speaker 2: this range of different lashes, like everyday lashes and light nashes,

470
00:23:06,754 --> 00:23:08,954
Speaker 2: and I just put two little clusters and it comes

471
00:23:08,954 --> 00:23:11,394
Speaker 2: with a tweezer. So then you just like clamp it.

472
00:23:11,394 --> 00:23:13,434
Speaker 2: It's literally you pick it up from the container, put

473
00:23:13,474 --> 00:23:15,194
Speaker 2: it on, clamp it and you're done.

474
00:23:15,994 --> 00:23:16,754
Speaker 1: And it's just like.

475
00:23:16,754 --> 00:23:19,034
Speaker 3: You think, that makes things easy for pac.

476
00:23:19,114 --> 00:23:21,274
Speaker 1: Quick and makes a big difference.

477
00:23:21,354 --> 00:23:27,114
Speaker 2: Yeah, So I'm all about the minimal effort, maximum output

478
00:23:27,474 --> 00:23:29,034
Speaker 2: and impact impact.

479
00:23:29,234 --> 00:23:32,434
Speaker 3: Yes, yeah, a lash definitely definitely has.

480
00:23:32,434 --> 00:23:34,754
Speaker 2: Yeah, but do you know what I will say? There

481
00:23:34,834 --> 00:23:38,994
Speaker 2: is one product actually it's the piricne MD. Have you

482
00:23:39,034 --> 00:23:42,474
Speaker 2: heard of that tinted moisturizer. Yep, Oh my goodness. It

483
00:23:42,594 --> 00:23:45,954
Speaker 2: makes such a difference. It's like so lightweight and it

484
00:23:45,994 --> 00:23:49,273
Speaker 2: gives you, like such a beautiful natural tint.

485
00:23:49,634 --> 00:23:52,554
Speaker 3: And what about like when it comes to other more

486
00:23:52,594 --> 00:23:54,994
Speaker 3: affordable products, what are you loving?

487
00:23:55,274 --> 00:23:55,914
Speaker 1: So the ones that.

488
00:23:55,874 --> 00:23:58,553
Speaker 2: I'm loving that's affordable is the Okay, so do you

489
00:23:58,594 --> 00:24:00,834
Speaker 2: remember when I don't know if you did this, but

490
00:24:00,874 --> 00:24:02,994
Speaker 2: I used to do this in high school. Is put

491
00:24:03,034 --> 00:24:04,954
Speaker 2: hairspray on my face to set my make up.

492
00:24:05,514 --> 00:24:08,073
Speaker 3: Okay, so an iron our hair just straight it literally

493
00:24:08,114 --> 00:24:08,674
Speaker 3: with an iron.

494
00:24:08,914 --> 00:24:12,954
Speaker 2: Yes, so there's this three second settings to be seen.

495
00:24:12,954 --> 00:24:16,674
Speaker 2: It it's red. Yes, it's from the chemist, super cheap,

496
00:24:17,594 --> 00:24:18,994
Speaker 2: the best setting spray.

497
00:24:18,674 --> 00:24:20,954
Speaker 3: Actually, and I've heard that it's like that in terms

498
00:24:20,954 --> 00:24:23,194
Speaker 3: of it. Your makeup will not move.

499
00:24:23,314 --> 00:24:25,794
Speaker 2: It literally holds like a hair spray, but it's actually

500
00:24:25,874 --> 00:24:27,154
Speaker 2: made for your face, yes.

501
00:24:26,954 --> 00:24:27,874
Speaker 3: And not tacky.

502
00:24:27,994 --> 00:24:28,514
Speaker 1: Yeah, I guess.

503
00:24:28,594 --> 00:24:32,474
Speaker 3: Yeah. Well, we thank you so much for sharing some

504
00:24:32,554 --> 00:24:35,994
Speaker 3: of your brain and the joy behind your beautiful brand.

505
00:24:36,274 --> 00:24:37,034
Speaker 1: Thank you for having me.

506
00:24:37,034 --> 00:24:38,754
Speaker 3: And I'm so excited for all of the new moments

507
00:24:38,754 --> 00:24:41,474
Speaker 3: of joy that'll be sprouting up this year.

508
00:24:41,914 --> 00:24:44,594
Speaker 2: I know it's going to be a big year. I

509
00:24:44,594 --> 00:24:47,594
Speaker 2: think twenty five new products last year. It'll be more

510
00:24:47,754 --> 00:24:50,313
Speaker 2: this year. Okay, Well it's what is it?

511
00:24:50,394 --> 00:24:50,594
Speaker 1: Jack?

512
00:24:51,434 --> 00:24:52,874
Speaker 3: We can get very excited about that.

513
00:24:52,954 --> 00:24:56,474
Speaker 2: Then strap in going to be a wild ride. Well.

514
00:24:56,554 --> 00:24:58,994
Speaker 3: I hope everyone enjoyed that conversation as much as I

515
00:24:59,114 --> 00:25:03,194
Speaker 3: enjoyed having it. It is so refreshing to hear about

516
00:25:03,394 --> 00:25:07,634
Speaker 3: an Australian beauty brand doing really well, not paying itself

517
00:25:07,634 --> 00:25:10,914
Speaker 3: too seriously, but really talking about the business logistics well

518
00:25:10,954 --> 00:25:11,954
Speaker 3: in an interesting way.

519
00:25:11,994 --> 00:25:13,474
Speaker 2: Stell And if you.

520
00:25:13,434 --> 00:25:15,793
Speaker 3: Haven't tried the whipped from yet, you can find Sunday

521
00:25:15,794 --> 00:25:19,793
Speaker 3: at Woolly's Coals and Priceline. Trust us, you and your kids,

522
00:25:19,794 --> 00:25:22,434
Speaker 3: if you've got any, we'll really really froth it, get

523
00:25:22,474 --> 00:25:25,154
Speaker 3: it froth. We will put all of the links in

524
00:25:25,194 --> 00:25:27,434
Speaker 3: the show notes. And thank you so much to Lizzie

525
00:25:27,434 --> 00:25:30,074
Speaker 3: for joining us. You buz, if you loved this chat

526
00:25:30,114 --> 00:25:32,394
Speaker 3: and you want more, make sure you're following us on

527
00:25:32,434 --> 00:25:35,474
Speaker 3: TikTok and Instagram at EU Beauty Pod so you never

528
00:25:35,634 --> 00:25:38,273
Speaker 3: ever miss a thing. And thank you so much for

529
00:25:38,354 --> 00:25:51,394
Speaker 3: listening to the formula. We'll be back next week. Mamma

530
00:25:51,474 --> 00:25:54,394
Speaker 3: Maya acknowledges the traditional owners of the land. We have

531
00:25:54,514 --> 00:25:57,714
Speaker 3: recorded this podcast on the Gatigol people of the e

532
00:25:57,914 --> 00:26:01,314
Speaker 3: Or nation. We pay our respects to their elders past

533
00:26:01,394 --> 00:26:05,114
Speaker 3: and present, and extend that respect to all Aboriginal and

534
00:26:05,114 --> 00:26:06,514
Speaker 3: torrest Raight Islander cultures