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Speaker 1: You're listening to a MoMA Mia podcast. Whoever said orange

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Speaker 1: is a new pink with seriously disturbed laurels for spraying groundbreaking?

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Speaker 2: Oh my god, you have.

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Speaker 1: To do it. You live for fashion.

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Speaker 2: Hello and welcome to Nothing to Wear, the podcast that

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Speaker 2: solves fashion problems and levels up your wardrobe. I'm Chelsea Hoyan.

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Speaker 2: Each week we talk about all things fashion and how

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Speaker 2: we can get more out of the clothes that we

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Speaker 2: already own. Today, I'm joined by Chloe Berry Hank, who

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Speaker 2: you may know from Instagram or TikTok. She first blew

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Speaker 2: up on TikTok for her corporate, girly and travel content,

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Speaker 2: but one year ago she made the decision to step

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Speaker 2: away from the corporate world and has since been giving

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Speaker 2: us more of the lifestyle and travel content that we

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Speaker 2: love to see from her. But most impressively, she's also

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Speaker 2: started her own label, Cajuliet. So today we'll be talking

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Speaker 2: about all things Ozzie summer, from what bathing suits we

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Speaker 2: should be getting, what brands we should be looking out for,

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Speaker 2: and what trends will be seeing for beachwear in twenty

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Speaker 2: twenty six. So let's get it into it. Chloe, Welcome,

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Speaker 2: to the Nothing to Wear Pods for having me.

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Speaker 1: I'm really excited and it's like the perfect weather outside,

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Speaker 1: perfect for what we're going to be talking about.

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Speaker 2: Yes, exactly, yes, But before we get into it, I'm

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Speaker 2: going to ask you two questions that we kind of

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Speaker 2: always ask guests that are new to the pod. First off,

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Speaker 2: can you describe your style in three words?

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Speaker 1: Oh, that's easy, relaxed, colorful, and chills just synonymous with relaxed.

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Speaker 2: But I love that. Mine. One of my words was

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Speaker 2: like comfy, So I feel like I sort.

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Speaker 1: Of comfy is the same. Yeah, but sometimes I feel

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Speaker 1: like comfy people assume comfy with like track suit pants. No,

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Speaker 1: but it can be really elevated, can be elevated exactly.

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Speaker 2: I really feel that watching like your TikTok and your

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Speaker 2: Instagram is that your style feels very elevated but still

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Speaker 2: like achievable and relaxed and chill.

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Speaker 1: Well, I just hate putting a lot of time and

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Speaker 1: effort into getting ready. No one has time for it,

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Speaker 1: and once you get older, I'm too lazy.

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Speaker 2: There's no time for I'm exactly the same. Yeah. And

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Speaker 2: second question, what items make up ten percent of your

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Speaker 2: wardrobe that you wear ninety percent of the time.

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Speaker 1: Okay, so well, obviously a robe in summer, I'm always

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Speaker 1: in a robe again because I'm lazy, and then if

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Speaker 1: it's chili linen pants and probably like a white croptop, yeah.

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Speaker 2: I love that. I think a crop as well. I

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Speaker 2: think I said that on mine as well with black

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Speaker 2: crop top. Oh top.

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Speaker 1: I love crop tops. And I'm sick of people telling

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Speaker 1: me like, when are you gonna still wearing cryptops? You're

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Speaker 1: who's telling you that it's like age appropriate. I'm like, stuff, No,

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Speaker 1: I don't think I'll so comfortable, yeah, as long as

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Speaker 1: like it's not because I've got like I obviously cover

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Speaker 1: my stomach. But I just I find kroptops really easy

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Speaker 1: to agree. And there's no like tucking hello no, no, yeah,

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Speaker 1: and no bra too.

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Speaker 2: I love oh me too. I'm exactly the same.

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Speaker 1: Maybe one of my three words is braless.

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Speaker 2: Okay, I love that?

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Speaker 1: Is that good? Okay? So my three words are chill, colorful, braless.

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Speaker 2: Love it love love love. Okay. So let's get into

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Speaker 2: today's topic, which is really about everything swim related. So

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Speaker 2: we're going to talk about what are the best bathing suits,

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Speaker 2: what really essentials we need to be at the beach

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Speaker 2: every day, so I'm dying to get your tips.

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Speaker 1: Well, I feel like I'm well versed in this teo.

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Speaker 2: You really are. This is a fashion expert here. So

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Speaker 2: what would you say is trending on the beach right now?

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Speaker 1: Okay, Well, so I live in Bondy Rent obviously a

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Speaker 1: shit hole in Bondye with a tidy kitchen. But I

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Speaker 1: would say most of the girls in Bondai are very

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Speaker 1: on trend, even before trends. So I love going out

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Speaker 1: in the early morning and seeing what they're wearing early

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Speaker 1: morning by like I mean eight am. So most girls

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Speaker 1: right now are wearing like the little wrap skirts or

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Speaker 1: I'm not gonna lie, I'm sorry, they are wearing robes.

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Speaker 1: Like my roommate will send me photos every morning because

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Speaker 1: she goes for a Sunday I swim and every morning

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Speaker 1: she'll send us photos in our roommate group chat of

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Speaker 1: girls wearing our robes, which is really exciting to see.

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Speaker 1: So I love seeing that. And I would say in general,

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Speaker 1: is a very relaxed atmosphere. Yes, you have like very

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Speaker 1: attractive like the hot girls, but overall relaxed.

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Speaker 2: Yeah, I love that. And in that same vein, I

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Speaker 2: would say bathing suits and like swimsuits and things can

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Speaker 2: be quite tricky figuring out what styles you personally feel

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Speaker 2: confident and comfortable in. Yes, what brands do you think

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Speaker 2: we should be keeping our eye out for? Well, are

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Speaker 2: doing it well.

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Speaker 1: I've been trying to support some more of the small

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Speaker 1: business swimwear brand just because I think I've learned that

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Speaker 1: it is a lot of work, and often behind those

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Speaker 1: small business brands it's just one girl really like packing

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Speaker 1: all the orders. So I'm obsessed with Ruby State swimwear

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Speaker 1: right now. I'm actually wearing one. I love ny is

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Speaker 1: that okay? Love so dots are very much in like

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Speaker 1: I love Poka Dots. I also have another Poka Dot

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Speaker 1: bikini from Vaca Swimwear, so I love that. And then

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Speaker 1: they're all pretty affordable because obviously spending above like one

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Speaker 1: hundred and fifty on it a cozy right now, it

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Speaker 1: can be quite expensive. But I also love which is

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Speaker 1: a bit of a controversial topics, thrifting. Yeah, we love drifting,

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Speaker 1: which I know I do too, But swimwear, I know

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Speaker 1: it can be a little bit tricky, but like, just

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Speaker 1: throw it in the wash, it's fine.

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Speaker 2: Yeah, And also I think like you kind of read

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Speaker 2: up on the quality of it sometimes. Yeah, selling things

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Speaker 2: that are.

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Speaker 1: Like brand new, legit brandes.

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Speaker 2: Yeah, tags like oh I.

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Speaker 1: Just got a massive like haul of fella brand new

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Speaker 1: couzi is how good? And they're like the cute little

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Speaker 1: short ones, which I love.

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Speaker 2: What's the style, like your personal style of swimwear? Is

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Speaker 2: it like two piece like high cards?

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Speaker 1: It's always usually a bikini, yeah, okay, and it will

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Speaker 1: always be the tie up on the sides, just because

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Speaker 1: I feel like if it doesn't have a tie, I

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Speaker 1: feel like it digs in and I don't know, you

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Speaker 1: have to be so skinny to pull that off in

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Speaker 1: my mind. So I love the tie up ones. And

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Speaker 1: then I just love a whole to bikini. So even

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Speaker 1: if the ones that go like that, like a brass strap,

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Speaker 1: I will remove and make it a holter.

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Speaker 2: I also think with the adjustable ones, they're adjustable so

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Speaker 2: you can kind of pull it in and out depending

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Speaker 2: on you feel and stuff. Yeah, I love that onto

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Speaker 2: sunglasses another things similar to swimsuits, where I feel like

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Speaker 2: it really is dependent on your face shape and knowing

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Speaker 2: like what trends there are, what styles are we seeing

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Speaker 2: this summer. What are the styles and brands that we

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Speaker 2: should be across.

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Speaker 1: Okay, so I've broad a fair I just bought these

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Speaker 1: in black Friday.

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Speaker 2: Say look, oh my god, stunning.

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Speaker 1: You do look cool, but these I felt these were

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Speaker 1: half priced from Mella, right okay, And I feel like

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Speaker 1: the yellow tinge lens is really trendy right now. I

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Speaker 1: feel all the hot moms wear it.

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Speaker 2: Ye I love like a clearish lens as well. I

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Speaker 2: know to like polarize.

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Speaker 1: You can wear it just when early mornings and late

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Speaker 1: afternoons too, So I love those. But that was a

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Speaker 1: big risk for me because I have quite like a

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Speaker 1: cabbage patched old face, like a big circle fat face.

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Speaker 1: I don't think that I do you know how to reply?

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Speaker 1: So not many Sunny suit me. So I was actually

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Speaker 1: surprised when they. I feel like they said, man, won't

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Speaker 1: to my own horn. They look great? Thanks?

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Speaker 2: What is your like? Go to Sunny's like the shape

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Speaker 2: that usually works for your face shape, but you can

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Speaker 2: grab and go.

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Speaker 1: Just like the ray ban yea, the hexagon ones not

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Speaker 1: the circle. The hexagon the circle ones make me look

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Speaker 1: like Elton John.

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Speaker 2: Yeah. I can't wear those.

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Speaker 1: Oh no, not many people can and.

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Speaker 2: Onto beach bags. What is your idea of a perfect

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Speaker 2: someone's hurt because often overlooked but very very important staples outfit. Yeah.

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Speaker 1: It needs to be big enough obviously to hold a towel, book,

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Speaker 1: giant water bottle that stays cold. So I have been

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Speaker 1: buying a lot from when I go overseas, like the cane,

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Speaker 1: the straw bags. If I had all the money in

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Speaker 1: the world, I would get the low Wave, a giant

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Speaker 1: straw bucket.

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Speaker 2: That's like a wishless for everyone. It's so seef.

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Speaker 1: But you can get them on Facebook marketplace. Yeah, a

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Speaker 1: lot of people resell them.

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Speaker 2: Yeah, yeah, yeah. I also think with sometimes like a

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Speaker 2: summer bag, I always think, oh, I don't want to

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Speaker 2: splurge and spend that much on it, but it's something

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Speaker 2: I use, so this actually might be worth gets a

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Speaker 2: long time.

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Speaker 1: Well yeah, but I have a bunny and he will

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Speaker 1: eat the straw, so he will probably chew it. He

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Speaker 1: has actually chewed that Chloe bag. Oh no, which it

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Speaker 1: probably increases the value.

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Speaker 2: Yeah, what's your funny.

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Speaker 1: Day, King Julian.

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Speaker 2: Oh he's so cute, thank you. It's got a little

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Speaker 2: black bunny, is you Well.

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Speaker 1: He's meant to be a mini lot, but I think

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Speaker 1: that kind of miss I adopted him, and I don't

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Speaker 1: think he's minni. He's quite he's quite big.

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Speaker 2: He's so cute. So what do you in your video?

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Speaker 2: Is quite often?

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Speaker 1: The other day my friends overheard someone talk about me

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Speaker 1: and said, yeah, the girl with the fat rabbit is

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Speaker 1: I mean child, my beautiful baby boy.

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Speaker 2: In the realm of swimwear, very important items are those

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Speaker 2: thrown and go pieces that are really light and floey,

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Speaker 2: eat into it after a swim, really essential for summer time.

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Speaker 2: What are we wearing to the beach? Is it some

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Speaker 2: crochet shorts? Is it a caf turn? Is it a

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Speaker 2: leisure what? Well?

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Speaker 1: I feel like you set me up here because now

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Speaker 1: I just feel like I'm going to push products.

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Speaker 2: Please.

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Speaker 1: I honestly, I wear my robe all the time. I

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Speaker 1: would be a bad brand owner if I didn't wear

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Speaker 1: my own product. That would be you know.

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Speaker 2: You say, though, the concept of it is so genius

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Speaker 2: because it reminds me of you know, when you're a kid.

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Speaker 2: You get out of the pool with the little yes

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Speaker 2: you throw on those like ones, the toweling, and it's

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Speaker 2: so functional it keeps you dry. I can't believe not

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Speaker 2: more brands have been doing well.

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Speaker 1: I use mine as a pillow two on the beach

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Speaker 1: because like it's like you then wrap it up into

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Speaker 1: a little.

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Speaker 2: Like multi purpose, multi purpose. I just think the idea

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Speaker 2: of it is so genius because you see robes like

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Speaker 2: night robes, thicker ones that are for sleeping and nightwear

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Speaker 2: pajamas and things like that. But I just don't think

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Speaker 2: you often see beach where.

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Speaker 1: But it's so Look, you have to come to Bondai.

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Speaker 1: Everyone's in them cafes lunch.

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Speaker 2: I feel like it's hit Bondie. Maybe not quite the

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Speaker 2: rest of.

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Speaker 1: But don't you worry. Yeah, we're coming, We're coming.

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Speaker 2: Love that and obviously the result look is very in

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Speaker 2: not just four holidays now really kind of like all

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Speaker 2: year round. If I wanted to take my swimsuit from

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Speaker 2: like a morning at the beach after a swim to

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Speaker 2: a lunch at the pub, what would you say are

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Speaker 2: the three most essential accessories that I would need in

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Speaker 2: my bag to kind of make that transition make sense?

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Speaker 1: Oh, linen pants, yep, okay, because it will get cold,

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Speaker 1: are we going tonight? Probably linen pants, linen pants and

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Speaker 1: then a linen long slaved top Yeah to throw on.

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Speaker 2: Yeah, okay, love that. Okay, So we've talked about what

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Speaker 2: we'll be trending, what's coming out, what we should be

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Speaker 2: looking out for, what swim where trends? Are you happy

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Speaker 2: to leave in twenty twenty five, Like, let's not see

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Speaker 2: this anymore. I'm sick of seeing it. I'm done with

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Speaker 2: this already.

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Speaker 1: Know the Tankini Oh remember that that briefly came back? Yes, no, yes,

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Speaker 1: to wear them when we were like twelve years old. Yeah,

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Speaker 1: and it's not because like they still show everything. So

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Speaker 1: that's what I understand the point.

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Speaker 2: Yeah, and also the tan lines. I can't quite understand

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Speaker 2: how that would work.

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Speaker 1: I just I don't like the tank okay, so not

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Speaker 1: for no I know people try to bring it back.

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Speaker 2: Yeah, I'm like, no, thank you is to stay in

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Speaker 2: the past.

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Speaker 1: Tank And again, some trends, I just feel like they

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Speaker 1: only look good on really skinny hot people, yeah, which

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Speaker 1: already make everything look good. And then I always get

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Speaker 1: sucked into trying to and I look at it.

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Speaker 2: It's like that the meme where like you order something

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Speaker 2: and this is what it looks like and you put

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Speaker 2: it on. It's like two pieces of string and like

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Speaker 2: strange places. You're like, that doesn't look.

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Speaker 1: Good on me. Yeah, what's yours?

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Speaker 2: That's a good question for me. And I'm not saying

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Speaker 2: this shouldn't be brought into the new year. I know

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Speaker 2: it just depends on your body shape and what you like.

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Speaker 2: I just don't love like a high cut bottom. I

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Speaker 2: know it's supposed to be flattering. No, I agree that

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Speaker 2: on me, I've just never loved it. I've tried it

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Speaker 2: many many times every weeing. Just get a high cut bikini,

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Speaker 2: that'll look great. It's the most fluttering. It just it

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Speaker 2: doesn't work for me.

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Speaker 1: No, I kind of agree with that. Yeah.

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Speaker 2: I think also because I'm kind of like a one

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Speaker 2: piece gal, I kind of like things that kind of

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Speaker 2: just like really hold me in, make me feel secure.

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Speaker 1: The tan lines annoying.

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Speaker 2: Yeah, I don't really spend too much time. I try

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Speaker 2: to like really sunscreen up.

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Speaker 1: I'm like an app in the water though, because when

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Speaker 1: I'm in the water, I feel like that's when regardless

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Speaker 1: of how much sunscrewing I'm wearing, because you have to

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Speaker 1: wear reef safe sunset, yes, yeah, especially if you're diving.

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Speaker 1: But yeah, I feel like that's when I get quite dark.

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Speaker 1: Because of the water.

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Speaker 2: I think I'm someone who doesn't tan very easily at

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Speaker 2: all compared to you. I'm like quite pale. So I'm

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Speaker 2: someone I also slather on the sunscreen.

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Speaker 1: Yeah.

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Speaker 2: Yeah, so I'm usually kind of okay, but I do

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Speaker 2: find it if you're someone who's committed to one pieces,

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Speaker 2: you kind of have to just live with the fact

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Speaker 2: that this half of your body is going to look

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Speaker 2: different than your arms and your legs. You know.

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Speaker 1: Well I had to when I was recently diving. I

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Speaker 1: had to wear this like a full body stinger suit yep,

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Speaker 1: and that was not good because my hands got really your.

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Speaker 2: Face, just face. Okay, So we've talked kind of like

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Speaker 2: clothing accessories wise for the summer, talking like shoes, hats,

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Speaker 2: What kind of things are we seeing moving forward?

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Speaker 1: I think the cool hats that go down like that. Yeah,

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Speaker 1: the string which is kind of a revamp from the loave.

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Speaker 2: Hat, which I love. Yeah, I like that.

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Speaker 1: I managed to thrift to one stop.

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Speaker 2: How much did you pay for it?

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Speaker 1: Still a lot? Yeah, okay, but it was like half priced,

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Speaker 1: which is incredible. And to be honest, I take it everywhere.

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Speaker 1: I trash it. It goes to the water and I'm

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Speaker 1: obsessed with it.

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Speaker 2: Quality.

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Speaker 1: Oh, it's really good quality, and it's properly shades your face.

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Speaker 2: Yeah, I would say those big like you're saying the

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Speaker 2: ones that fall. I have one, like a sage colored one. Yeah,

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Speaker 2: the strings. Yeah. I think being sun safe is really

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Speaker 2: just on trend now. And so you want hats and

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Speaker 2: you can really like cover the as much preference as

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Speaker 2: it can.

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Speaker 1: But you can tie it and wear it on a

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Speaker 1: like not on my own boat, but like on a

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Speaker 1: like a ferry or stuff when you're traveling between islands

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Speaker 1: and stuff, so you don't lose the hat. I said

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Speaker 1: it once when I was in the store trying it on.

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Speaker 1: I go, this will be good for when I'm on boats.

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Speaker 1: My best friend was like this with the book I

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Speaker 1: go when I'm on like scuba boats.

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Speaker 2: Yeah, yeah, yeah, yeah, I love love that. And in

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Speaker 2: terms of like footwear, what kinds of things do you

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Speaker 2: think in twenty twenty six we should be looking at,

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Speaker 2: investing in or looking towards, like what kind of brands

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Speaker 2: we should be looking at.

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Speaker 1: I like the Platform songs. Yeah, And I actually used

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Speaker 1: to think, oh I would look like a wanker, but

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Speaker 1: you know what, I look good enough. I like them.

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Speaker 1: They're chic, they're really cool. Yeah, and they look really

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Speaker 1: cool with shorts.

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Speaker 2: Yeah, agreed. I think the extra platform adds just a

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Speaker 2: little extra something makes it a little bit dressier you.

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Speaker 2: I mean you can wear it to the cool Yeah.

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Speaker 1: I felt like I looked cool.

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Speaker 2: Yeah, it's a cool girl stoot for sure.

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Speaker 1: Yeah.

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Speaker 2: Love, I really want to ask you just about your

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Speaker 2: con and your brand as well. Of course, super super impressive.

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Speaker 2: You've got a massive following online MASSI it's one hundred

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Speaker 2: and thirty k on Instagram, thank you, one hundred and

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Speaker 2: forty five k followers on TikTok, A lot, a lot,

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Speaker 2: a lot a lot. Walk me through kind of how

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Speaker 2: this all started for you.

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Speaker 1: So Instagram started a long time ago. I was one

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Speaker 1: of those tumbler kids obsessed with Tumblr. We really show

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Speaker 1: our age when.

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Speaker 2: I talking about it. But ye, it was a time.

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Speaker 1: It was, It was a beautiful time. I used to

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Speaker 1: with my best friend be like, let's go take Tumblr picks.

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Speaker 1: So I really sat and that kicked off my photography journey.

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Speaker 1: So I do really appreciate tumbler still. So it started Tumblr,

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Speaker 1: then went onto Instagram, and then have always loved to travel,

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Speaker 1: So then I just had an outlet to post my

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Speaker 1: travel pics, so that was all separate, and then TikTok

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Speaker 1: again was this new platform. I kept everything separate. I

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Speaker 1: actually have a different name on TikTok than my Instagram

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Speaker 1: because I was trying to keep it separate for work,

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Speaker 1: which is stupid because obviously people could see my face, like,

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Speaker 1: we know who you are. And then TikTok was more

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Speaker 1: of a conversational social media outlet. So that was when

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Speaker 1: I got really lonely at work. I had no one

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Speaker 1: to talk to, so I obviously spoke to the Internet,

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Speaker 1: which is super healthy to do.

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Speaker 2: So, oh, we thank you for it.

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Speaker 1: We love it. So I would just like, these embarrassing

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Speaker 1: things would happen to me and whatnot because everything embarrassing

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00:16:27,034 --> 00:16:29,794
Speaker 1: things happened to me, and I would have no one

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Speaker 1: to talk to, so just tell the internet.

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Speaker 2: Yeah, I mean exactly what you're saying. Though, I feel

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Speaker 2: like why a lot of people gravitate towards your content.

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Speaker 2: It was, Yes, it's very aspirational, but there's really an

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Speaker 2: air of authenticity around what the post and what you do.

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Speaker 2: And your content has also been quite diverse from like

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Speaker 2: corporate girly talk, travel talk, all the talks. I'm curious,

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Speaker 2: how did this all kind of lead you down the

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Speaker 2: road to starting a rope company.

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Speaker 1: Yes, so the rope business kind of started because I

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Speaker 1: felt pretty unmotivated at work. Not unmotivated, I just was

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Speaker 1: seek of sticking to the shades of gray and navy

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Speaker 1: in my power Point dex and I wanted something a

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Speaker 1: little bit more creative, and hence the road business came

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Speaker 1: out of that. I love just as I said, I'm

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Speaker 1: pretty lazy with what I wear, so I love to

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Speaker 1: just throw something on robe suited that really well, I

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Speaker 1: just wanted more colors, blah blah blah. So off boom

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Speaker 1: road business. And then it was never my intention to

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Speaker 1: leave work to focus solely on that. Some stuff happened

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Speaker 1: at work on the side, and then I just was like,

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Speaker 1: stuff this, and then thank god I started that little

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Speaker 1: road business from my shithole apartment because now it's for you.

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Speaker 1: Job doesn't pay me, but it keeps.

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Speaker 2: I love it. And obviously you're very passionate about travel. Yes,

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Speaker 2: How has your lifestyle and travel content kind of influenced

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Speaker 2: your career and where you are now?

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Speaker 1: Yes, well, I think travel in general has made me

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Speaker 1: pretty open minded and has definitely helped with my creativity.

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00:18:03,794 --> 00:18:07,354
Speaker 1: And then on top of that learning from new people

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00:18:07,354 --> 00:18:11,354
Speaker 1: I meet, new places, new cultures. But then my favorite

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Speaker 1: type of travel is more of your tropical travel, particularly

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Speaker 1: when it's like off grid diving, snorkeling, and that's kind

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Speaker 1: of where I was able to just I could only take.

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Speaker 1: I would say, take about this mini clothes and in

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00:18:24,954 --> 00:18:27,874
Speaker 1: it plus a robe and that was basically like what

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00:18:27,994 --> 00:18:30,114
Speaker 1: I lived out of for a few weeks, so with

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Speaker 1: a backpack.

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Speaker 2: Yeah, I love this. I feel like also, I have

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Speaker 2: a few tropical holidays coming off, and this is like

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Speaker 2: the per.

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Speaker 1: Oh we can chat, so I've got a whole packing list. Yeah.

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Speaker 2: Next two trips I think are both like some kind

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Speaker 2: of water related. This is like the perfect time. I

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Speaker 2: love it having this conversation. So I'm curious, when you're

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Speaker 2: designing and thinking about where you're going with the brand,

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Speaker 2: is it based on just what you would like? Are

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00:18:51,514 --> 00:18:54,314
Speaker 2: you thinking of a particular kind of customer of person

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Speaker 2: that you're designing for.

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Speaker 1: I would say I would have to love it to

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00:18:58,434 --> 00:19:02,274
Speaker 1: start with. Yeah, because the passion unfortunately still is coming

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00:19:02,274 --> 00:19:05,514
Speaker 1: through in my videos, like my friends are like, yeah,

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00:19:05,514 --> 00:19:08,114
Speaker 1: we know which colors your favorite because you wearing it constantly,

418
00:19:08,474 --> 00:19:10,793
Speaker 1: and then which colors you're sick of because then you

419
00:19:10,794 --> 00:19:13,114
Speaker 1: won't see it anymore. And it does start to drive

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00:19:13,434 --> 00:19:16,514
Speaker 1: like what's shown on our Instagram and then converts to sales.

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00:19:16,954 --> 00:19:19,754
Speaker 1: So I definitely have to love the product first and foremost.

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00:19:20,114 --> 00:19:22,914
Speaker 1: But I would say am pretty well in touch with

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00:19:23,114 --> 00:19:26,434
Speaker 1: who our customer is. I'm still the person that handles

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00:19:26,474 --> 00:19:29,354
Speaker 1: all our customer emails. Unless you're being a bitch to me,

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00:19:29,434 --> 00:19:35,554
Speaker 1: then that's someone else's name, like John Many thanks John.

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Speaker 1: But yeah, so I am still very much in touch

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00:19:41,474 --> 00:19:44,074
Speaker 1: with who our customer is, and they provide so much

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00:19:44,114 --> 00:19:46,474
Speaker 1: feedback all the time, which I'm really grateful for. And

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Speaker 1: I'll often share things on TikTok first to get feedback,

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Speaker 1: and that's how I base things, to be honest, Like

431
00:19:52,714 --> 00:19:55,793
Speaker 1: if someone loves something, or if my audience sorry loves it,

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00:19:55,914 --> 00:19:58,634
Speaker 1: or our customer base loves it, then I will be like, okay,

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00:19:58,674 --> 00:20:00,674
Speaker 1: let's put it forward. And a lot of time people

434
00:20:00,674 --> 00:20:03,434
Speaker 1: are like, yeah, that's shit. I'm like, okay, fair enough.

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00:20:03,234 --> 00:20:05,114
Speaker 2: Yeah, I thought would you take that feedback on and

436
00:20:05,154 --> 00:20:06,714
Speaker 2: be like okay, let's go. Yeah, of course.

437
00:20:06,874 --> 00:20:10,954
Speaker 1: Yeah. We even had one customer I just couldn't get

438
00:20:11,154 --> 00:20:14,634
Speaker 1: the colors right for a sudden robe, and one customer

439
00:20:14,674 --> 00:20:18,273
Speaker 1: mocked it up herself, yeah, and then sent it to me.

440
00:20:18,394 --> 00:20:21,754
Speaker 1: And I've actually got the sample to give it to her.

441
00:20:21,834 --> 00:20:25,314
Speaker 1: I'm surprising her with it tomorrow. Actually her name is Sarah,

442
00:20:25,394 --> 00:20:27,394
Speaker 1: so I'm going to gift it to it. She'll have

443
00:20:27,434 --> 00:20:29,514
Speaker 1: her one of her kind robe because she obviously came

444
00:20:29,594 --> 00:20:30,234
Speaker 1: up with the idea.

445
00:20:30,434 --> 00:20:32,874
Speaker 2: I love that. I think that's thoughts of the difference

446
00:20:32,914 --> 00:20:36,194
Speaker 2: having an inbuilt community. Oh yeah, I care about you

447
00:20:36,514 --> 00:20:39,914
Speaker 2: the brand or passion, and yeah, there is a sense

448
00:20:39,914 --> 00:20:42,434
Speaker 2: of community that not every single brand has or can

449
00:20:42,474 --> 00:20:43,114
Speaker 2: help even.

450
00:20:43,034 --> 00:20:45,793
Speaker 1: Well, even there's only so much I can see right

451
00:20:45,834 --> 00:20:48,714
Speaker 1: on social media and whatnot. But our community will tag

452
00:20:48,834 --> 00:20:51,554
Speaker 1: us if like a big influencer has worn it and whatnot,

453
00:20:51,594 --> 00:20:54,394
Speaker 1: and like it's them that really helps us. And they're

454
00:20:54,434 --> 00:20:57,194
Speaker 1: an extension of our team in my eyes. So I

455
00:20:57,234 --> 00:20:59,354
Speaker 1: hope one day we're trying to do like more community

456
00:20:59,394 --> 00:21:03,634
Speaker 1: events and hoping as budgets crow, we can start doing

457
00:21:03,954 --> 00:21:08,513
Speaker 1: better events for our community because without them, like literally losers.

458
00:21:08,674 --> 00:21:14,194
Speaker 2: Yeah, yeah, I love that. All those I love that.

459
00:21:14,314 --> 00:21:16,954
Speaker 2: I love the community aspect of it, and how much

460
00:21:16,994 --> 00:21:19,354
Speaker 2: your audience really gets behind the brand. And I think

461
00:21:19,354 --> 00:21:21,834
Speaker 2: it's because so much of you and your personality is

462
00:21:21,874 --> 00:21:25,273
Speaker 2: infused really the personality of the brand and what it

463
00:21:25,314 --> 00:21:27,994
Speaker 2: means and the vision for it. I wanted to know

464
00:21:28,114 --> 00:21:30,954
Speaker 2: in terms of we're talking a little bit about like

465
00:21:30,954 --> 00:21:34,314
Speaker 2: how you design things and the customer you have in mind. Recently,

466
00:21:34,394 --> 00:21:37,033
Speaker 2: Pinterest has come up with some like fashion predictions for

467
00:21:37,274 --> 00:21:37,954
Speaker 2: the coming year.

468
00:21:38,314 --> 00:21:38,874
Speaker 1: Let's do this.

469
00:21:39,634 --> 00:21:42,794
Speaker 2: I'm obsessed with. One is khaki coded, so obviously the color,

470
00:21:42,834 --> 00:21:49,674
Speaker 2: but also like adventure ready streetwear, Permuta corp Core or something, yeah,

471
00:21:49,754 --> 00:21:51,234
Speaker 2: kind of like adjacent.

472
00:21:50,914 --> 00:21:53,354
Speaker 1: Yeah it's adjacent. Sorry, Yeah, I won't get my trends

473
00:21:53,434 --> 00:21:55,154
Speaker 1: mixed up, so sorry.

474
00:21:55,914 --> 00:21:57,394
Speaker 2: And then I love the one I love is like

475
00:21:57,474 --> 00:22:00,994
Speaker 2: laced ups, like lace, collars, crochet, yeah, soft stitching, all

476
00:22:00,994 --> 00:22:05,074
Speaker 2: of that. From a brand perspective, how do predictions like

477
00:22:05,074 --> 00:22:08,274
Speaker 2: these or just trends in general of affect how you

478
00:22:08,354 --> 00:22:11,234
Speaker 2: approach your brand, whether that's in like styles or in

479
00:22:11,314 --> 00:22:13,033
Speaker 2: terms of like how you're marketing things.

480
00:22:13,394 --> 00:22:16,154
Speaker 1: Well, I think it definitely impacts with styles. And because

481
00:22:16,154 --> 00:22:19,034
Speaker 1: we're already trying to plan next summer, so I'm trying

482
00:22:19,074 --> 00:22:21,034
Speaker 1: to think of what will be the trending colors, what

483
00:22:21,074 --> 00:22:23,073
Speaker 1: do people want to see? But to be honest, our

484
00:22:23,154 --> 00:22:27,154
Speaker 1: audience are pretty on it. Like I've already had some

485
00:22:27,234 --> 00:22:29,914
Speaker 1: dms being like what about this color? And I'm like, yep,

486
00:22:29,954 --> 00:22:32,834
Speaker 1: you're right in touch with Google trends. I'm like, yeah,

487
00:22:32,914 --> 00:22:35,834
Speaker 1: you're on the money, and so they help us a lot,

488
00:22:35,874 --> 00:22:40,194
Speaker 1: but we definitely take into consideration what's happening with trends

489
00:22:40,274 --> 00:22:43,313
Speaker 1: and what the forecasts are. Sometimes I do think we

490
00:22:43,394 --> 00:22:46,074
Speaker 1: can Australia can be a little bit slower than what

491
00:22:46,114 --> 00:22:49,514
Speaker 1: the US is seeing. But for example, Poko Dots. I'm

492
00:22:49,514 --> 00:22:51,834
Speaker 1: obsessed with Polka Dot. We're releasing a Poka Dot hat

493
00:22:53,234 --> 00:22:55,314
Speaker 1: and we couldn't decide on the colors we're doing all three.

494
00:22:55,474 --> 00:22:59,513
Speaker 2: I love that Pokonts are so on trend, so it

495
00:22:59,554 --> 00:23:01,754
Speaker 2: looks like cute and I've always loved Poka dots but

496
00:23:01,794 --> 00:23:04,954
Speaker 2: they used to be viewed as like childish like stuff.

497
00:23:04,994 --> 00:23:06,313
Speaker 2: It No, it's sophisticated.

498
00:23:06,674 --> 00:23:07,834
Speaker 1: They're so sophisticated.

499
00:23:07,954 --> 00:23:09,793
Speaker 2: Also, it's perfect I think for like the realm that

500
00:23:09,794 --> 00:23:13,514
Speaker 2: you're working in. Yeah, like swimwear, Jason, Yeah, like yeah, perfect.

501
00:23:13,914 --> 00:23:17,994
Speaker 2: I wanted to know for the future kind of of Casuliet.

502
00:23:18,594 --> 00:23:21,194
Speaker 2: What is your vision for that? Like, what's the dream.

503
00:23:21,474 --> 00:23:23,314
Speaker 1: Everyone's everyone's wearing a rope?

504
00:23:23,434 --> 00:23:26,554
Speaker 2: Yeah, love as like a coffee girl. I would love

505
00:23:26,674 --> 00:23:27,274
Speaker 2: nothing more.

506
00:23:27,514 --> 00:23:30,114
Speaker 1: I want to see every single person on the beach

507
00:23:30,234 --> 00:23:34,194
Speaker 1: in a rope, our rope. Love that. Blah blah blah

508
00:23:34,194 --> 00:23:48,394
Speaker 1: blah bat It's very expensive.

509
00:23:50,714 --> 00:23:54,714
Speaker 2: Okay, So before we wrap up, bougie and budget, So

510
00:23:54,914 --> 00:23:57,114
Speaker 2: something you've kind of recently purchased or is on a

511
00:23:57,154 --> 00:23:59,754
Speaker 2: wish list, one kind of boozier option and one little

512
00:23:59,754 --> 00:24:02,033
Speaker 2: bit more budget friendly. Do you want to kick us

513
00:24:02,074 --> 00:24:07,394
Speaker 2: off with your budget option Bougie fair Oh okay, yep, yep, because.

514
00:24:07,154 --> 00:24:09,634
Speaker 1: Bougie is my wish list. Obviously, if I had all

515
00:24:09,674 --> 00:24:11,394
Speaker 1: the money in the world, I already know what I

516
00:24:11,394 --> 00:24:14,154
Speaker 1: would choose, and obviously I'm a small business owner.

517
00:24:14,514 --> 00:24:16,874
Speaker 2: We want to play our very much a wishless.

518
00:24:16,554 --> 00:24:20,674
Speaker 1: It's definitely a wish list. Number one Massoni bikini I love.

519
00:24:21,274 --> 00:24:24,353
Speaker 1: Oh They're so beautiful, so expensive. I know I've been

520
00:24:24,394 --> 00:24:27,194
Speaker 1: wanting one my whole life. And number two, which I

521
00:24:27,234 --> 00:24:29,273
Speaker 1: do think is like not for the beach obviously, but

522
00:24:29,354 --> 00:24:34,714
Speaker 1: this summer after party vibes the vintage Fendi Baguette sequin bag.

523
00:24:35,154 --> 00:24:37,114
Speaker 1: I would love it in a grain sequence.

524
00:24:37,154 --> 00:24:39,474
Speaker 2: Oh, that one particularly is very expensive.

525
00:24:39,634 --> 00:24:41,634
Speaker 1: Oh, they're like I think they're like eight k Yeah.

526
00:24:42,314 --> 00:24:44,674
Speaker 1: I can't even imagine the money we would have to.

527
00:24:44,674 --> 00:24:46,514
Speaker 2: Have because I'm the same I've been eyeing that bag

528
00:24:46,594 --> 00:24:48,034
Speaker 2: up for so long. I think if we had got

529
00:24:48,034 --> 00:24:50,754
Speaker 2: on the bandwagon, like five years ago, we could have

530
00:24:50,794 --> 00:24:53,914
Speaker 2: gotten it for a steal. But now it's way too trendy. Yeah,

531
00:24:53,914 --> 00:24:55,594
Speaker 2: that is a stunning sunning by Yes, it's like a

532
00:24:55,594 --> 00:24:56,714
Speaker 2: really it girl cool goal.

533
00:24:56,794 --> 00:24:58,474
Speaker 1: Oh yeah, it's so cool and that's something you could

534
00:24:58,474 --> 00:25:00,674
Speaker 1: pass down, Yes, your daughters.

535
00:25:01,114 --> 00:25:05,394
Speaker 2: I love that. So my bougie is the kind of

536
00:25:05,434 --> 00:25:08,954
Speaker 2: in the realm of swim West. Yeah, the Hunzage coverage

537
00:25:09,034 --> 00:25:12,354
Speaker 2: to lean swim tonal hoops like kind of it's like

538
00:25:12,394 --> 00:25:15,874
Speaker 2: a one piece one yeah yeah yeah, So either in

539
00:25:15,914 --> 00:25:18,354
Speaker 2: like the metallic rosewood or metallic khaki, which Kaki, I'm

540
00:25:18,354 --> 00:25:19,914
Speaker 2: assuming it's very going to be. It's going to be

541
00:25:19,994 --> 00:25:21,954
Speaker 2: on brow starting. Yeah, I'm trying to buy quite a

542
00:25:21,994 --> 00:25:24,434
Speaker 2: bit more swimwear for my trips, so trying to get

543
00:25:24,434 --> 00:25:28,274
Speaker 2: ahead of it. And I personally love like a one piece. Yeah,

544
00:25:28,314 --> 00:25:30,594
Speaker 2: I just feel really like secure in it. Yeah, nothing's

545
00:25:30,594 --> 00:25:31,234
Speaker 2: going to come out.

546
00:25:31,154 --> 00:25:33,234
Speaker 1: Especially if you're no. I weigh one pieces when I'm

547
00:25:33,274 --> 00:25:35,513
Speaker 1: diving yeah and SNAr cling, yeah, free diving.

548
00:25:35,714 --> 00:25:37,394
Speaker 2: I think it's important because I think we'll be doing

549
00:25:37,434 --> 00:25:39,273
Speaker 2: a lot of like scuba diving and things like a

550
00:25:39,314 --> 00:25:42,634
Speaker 2: one piece for the ocean. Definitely. Okay, So what is

551
00:25:42,714 --> 00:25:47,634
Speaker 2: your budget option other hav honors? Oh okay, y sessed. Also,

552
00:25:47,914 --> 00:25:50,834
Speaker 2: I love that like thong style shoes are now.

553
00:25:50,874 --> 00:25:53,234
Speaker 1: Like all the rage same. I'm actually just about to

554
00:25:53,234 --> 00:25:56,314
Speaker 1: go to Rio and apparently they have the best color

555
00:25:56,354 --> 00:25:59,034
Speaker 1: combos because Haavianas are from Brazil and they're meant to

556
00:25:59,114 --> 00:26:01,513
Speaker 1: have really sick color combos. So I'm super excited and

557
00:26:01,554 --> 00:26:04,274
Speaker 1: I'm going to force my roommates to stock up because

558
00:26:04,314 --> 00:26:06,033
Speaker 1: they always steal my heavy honors.

559
00:26:06,154 --> 00:26:08,914
Speaker 2: Yeah, honest, good throw on and go shoes.

560
00:26:09,474 --> 00:26:10,114
Speaker 1: They're amazing.

561
00:26:10,234 --> 00:26:14,034
Speaker 2: I love them. Okay, My budget is Meshki has this

562
00:26:14,274 --> 00:26:17,714
Speaker 2: crochet knit mini dress. It's one hundred and ninetey dollars.

563
00:26:18,234 --> 00:26:20,273
Speaker 2: Really cute. Because I'm actually going on my honeymoon, I

564
00:26:20,274 --> 00:26:21,714
Speaker 2: feel I've talked about this a lot on pod. I'm

565
00:26:21,874 --> 00:26:23,674
Speaker 2: oh my god, are you? But yes, I got married

566
00:26:23,714 --> 00:26:24,194
Speaker 2: like a year ago.

567
00:26:24,274 --> 00:26:25,554
Speaker 1: But yep, yeap, where are you going.

568
00:26:25,674 --> 00:26:28,794
Speaker 2: We're going to the Maldives, so I'm so excited.

569
00:26:28,874 --> 00:26:30,834
Speaker 1: Wait, we'll have to give you a cream road.

570
00:26:31,674 --> 00:26:34,154
Speaker 2: I would love for the bride, not that.

571
00:26:34,154 --> 00:26:36,874
Speaker 1: I'm a bride, but I'm manifesting manifesto girl.

572
00:26:38,154 --> 00:26:39,914
Speaker 2: That's all we have time for today. Thank you for

573
00:26:39,994 --> 00:26:42,234
Speaker 2: listening to Nothing to Wear. Don't forget to sign up

574
00:26:42,234 --> 00:26:43,994
Speaker 2: to our Nothing to Wear newsletter. There's a link in

575
00:26:44,034 --> 00:26:46,114
Speaker 2: the show notes, and don't forget to watch us on

576
00:26:46,194 --> 00:26:48,834
Speaker 2: YouTube and follow us on Instagram at Nothing to Wear Pod.

577
00:26:49,114 --> 00:26:49,834
Speaker 2: We'll be back soon.

578
00:26:50,154 --> 00:26:50,394
Speaker 1: Bye.

579
00:26:53,954 --> 00:26:56,394
Speaker 2: Mum and me acknowledges the traditional owners of the land.

580
00:26:56,474 --> 00:26:59,273
Speaker 2: We've recorded this podcast on the Gadigil people of the

581
00:26:59,594 --> 00:27:02,434
Speaker 2: Ur Nation. We pay our respects to their elders past

582
00:27:02,514 --> 00:27:05,234
Speaker 2: and present, and extend that respect to all Aboriginal and

583
00:27:05,314 --> 00:27:06,634
Speaker 2: Torres Strait islander cultures