WEBVTT - 3 Game-Changing Ways To Plan Outfits With Pinterest 0:00:10.705 --> 0:00:15.385 You're listening to Amma Mia podcast. Mamma Mia acknowledges the 0:00:15.425 --> 0:00:18.545 traditional owners of land and waters that this podcast is 0:00:18.585 --> 0:00:19.225 recorded on. 0:00:21.025 --> 0:00:24.305 Whoever said orange is a new pink with seriously disturbed. 0:00:24.025 --> 0:00:27.585 Laurels for spraying groundbreaking? Oh my god, you. 0:00:27.705 --> 0:00:29.745 Have to do it. You live for fashion. 0:00:31.025 --> 0:00:33.905 Hello, and welcome to Nothing to Wear, the podcast that 0:00:33.985 --> 0:00:37.905 solves fashion problems and levels up your wardrobe. I'm Lee Campbell, 0:00:37.945 --> 0:00:40.465 and every week I chat to an expert who helps 0:00:40.545 --> 0:00:42.225 us work out how to get more out of the 0:00:42.265 --> 0:00:45.425 clothes we already own and tells us exactly what is 0:00:45.545 --> 0:00:48.705 and isn't worth adding to our wardrobe. And one of 0:00:48.745 --> 0:00:50.745 the keys to getting more out of the clothes we 0:00:50.785 --> 0:00:54.185 already own isn't actually in our wardrobe, It's in our phone. 0:00:54.745 --> 0:00:57.425 Our guest today has an incredible eye for spotting trends 0:00:57.465 --> 0:01:00.305 before they hit the mainstream, and she knows how to 0:01:00.305 --> 0:01:03.705 make those trends personal and unique. I'm talking about our 0:01:03.745 --> 0:01:07.065 resident social media guru here at Mamma Mia Live James. 0:01:07.545 --> 0:01:09.585 You might have seen Live on our socials. She hits 0:01:09.825 --> 0:01:12.345 streets and ask people lots of weird questions, but she 0:01:12.545 --> 0:01:17.665 is also a styling social and shopping guru Liv knows 0:01:17.705 --> 0:01:20.665 more about Pinterest than anyone I've ever met. She's going 0:01:20.745 --> 0:01:23.145 to talk us through how to curate your own boards, 0:01:23.385 --> 0:01:26.345 how to search the biggest trends coming up in fashion 0:01:26.345 --> 0:01:28.745 that are about to be everywhere that we're all over 0:01:28.785 --> 0:01:31.705 Pinterest first, and how she uses it to create an 0:01:31.705 --> 0:01:34.825 algorithm that is exactly for her so she never has 0:01:34.945 --> 0:01:37.705 to wonder what to wear. Get ready for Live, Secrets 0:01:37.705 --> 0:01:41.865 for turning your pinterest worthy ideas into realistic outfits Live. 0:01:41.945 --> 0:01:45.825 James honestly have not been more excited for an episode 0:01:46.305 --> 0:01:49.465 shut up. So to give the listeners a bit of 0:01:49.465 --> 0:01:52.185 a background story. You work here at Mamameia. What's your 0:01:52.185 --> 0:01:52.745 actual job? 0:01:52.945 --> 0:01:54.785 I am the lifestyle social Producer. 0:01:54.825 --> 0:01:56.785 Okay, so social media is your life, as in you 0:01:56.785 --> 0:01:59.625 are paid to do. Yes, you are very good at it, 0:01:59.665 --> 0:02:01.225 but I don't get to spend that much timing with 0:02:01.225 --> 0:02:03.025 you anymore because, for those that don't know, if you're 0:02:03.065 --> 0:02:05.305 not permanent, part time or full time here at MMA ME, 0:02:05.385 --> 0:02:06.985 you don't get a desk. You just kind of have 0:02:07.025 --> 0:02:08.865 to wander around aimlessly and hope that you will be 0:02:08.865 --> 0:02:10.785 able to sit somewhere. And a couple of weeks ago, 0:02:10.905 --> 0:02:12.865 I got to sit next to Live James and it 0:02:12.905 --> 0:02:14.425 was the best and the worst day of my life 0:02:14.465 --> 0:02:17.985 because I spent so much money and she had the 0:02:17.985 --> 0:02:20.745 best product recommendations, the best tips, and from that was 0:02:20.745 --> 0:02:24.545 sort of born this idea this episode. So Live James, Yes, 0:02:24.665 --> 0:02:27.385 I'm going to make you describe your own style in 0:02:27.505 --> 0:02:28.145 three words. 0:02:28.265 --> 0:02:31.305 Okay. Sometimes you'll look at yourself and you'll wish you're 0:02:31.345 --> 0:02:33.105 something other than what you. 0:02:33.105 --> 0:02:34.225 Are, what you're putting out there. 0:02:34.305 --> 0:02:37.985 Yeah, So I came up with my three words eclectic, playful, 0:02:38.065 --> 0:02:38.745 and vintage. 0:02:38.865 --> 0:02:41.185 Oh my god, you in a person? You in three words? 0:02:41.185 --> 0:02:41.945 Thank you very much? 0:02:42.025 --> 0:02:42.385 Okay? 0:02:42.425 --> 0:02:45.065 And I told the team right, and Julian said you 0:02:45.065 --> 0:02:47.185 should probably put chaos in there. 0:02:47.065 --> 0:02:50.265 Too, okay. So Julian is another video producer here at 0:02:50.265 --> 0:02:53.865 Mama Mea who we adore, but he doesn't understand the 0:02:53.865 --> 0:02:55.985 difference between an offensive word, yes. 0:02:56.025 --> 0:03:00.745 And eclectic but exactly. He wasn't that wrong. But I 0:03:00.865 --> 0:03:03.105 like to think that I'm slightly more. You know how 0:03:03.185 --> 0:03:07.225 Jane Burkin treats her burken bags, Yes, I lashes them, yes, 0:03:07.345 --> 0:03:10.665 so like good bones, but with some person chaos. Yes, 0:03:10.825 --> 0:03:11.585 That's what I'm into. 0:03:11.825 --> 0:03:14.985 I love that. So much, and I feel like it 0:03:15.025 --> 0:03:17.105 looks good at the end, like there's people that can 0:03:17.145 --> 0:03:20.145 do a bit of chaos deliberately it looks great or 0:03:20.305 --> 0:03:23.505 really just like WHOA, what happened with your lights out? 0:03:23.665 --> 0:03:24.105 Yeah? 0:03:24.185 --> 0:03:27.265 You always look really different and unique but cool. 0:03:27.465 --> 0:03:28.625 That's so nice. Thanks. 0:03:28.665 --> 0:03:28.785 Well. 0:03:28.865 --> 0:03:31.705 Yeah, and I guess like it is an artistic process 0:03:31.745 --> 0:03:33.705 in the end, like I lay it all out before 0:03:33.745 --> 0:03:34.825 I get dressed in the morning. 0:03:34.985 --> 0:03:37.905 He's my next question, So your personal style philosophy and 0:03:37.985 --> 0:03:40.505 how you get dressed. Yes, do you think about it? 0:03:40.865 --> 0:03:44.545 Absolutely. I will organize my outfit the night before I 0:03:44.585 --> 0:03:46.745 can't go to sleep. If I don't, I'll lay it 0:03:46.785 --> 0:03:49.945 out on the ground and I'll put my shoes next 0:03:49.985 --> 0:03:52.265 to it and make sure all the colors match. Put 0:03:52.305 --> 0:03:53.145 my socks next, like. 0:03:53.105 --> 0:03:53.905 You're doing a flat light. 0:03:53.985 --> 0:03:54.185 Yeah. 0:03:54.265 --> 0:03:56.145 Yeah, you are social media in real life. 0:03:56.305 --> 0:03:56.785 Literally. 0:03:57.065 --> 0:03:59.105 Now look before we get into the topic, you know 0:03:59.345 --> 0:04:01.625 this saying, and it's pretty true for a lot of people. 0:04:01.825 --> 0:04:03.505 You were ten percent of your order have ninety percent 0:04:03.505 --> 0:04:06.265 of the time. So the stuff you really love, what's 0:04:06.305 --> 0:04:07.225 in your ten percent? 0:04:07.465 --> 0:04:11.305 I have this pair of added us they're Maroon. I've 0:04:11.305 --> 0:04:14.785 got them on right now. Actually, Maroon has become a 0:04:14.865 --> 0:04:17.945 neutral for me. And then I have a jacket so 0:04:18.145 --> 0:04:20.385 in the colder months, I have a jacket in the 0:04:20.425 --> 0:04:25.265 same maroon lever, so I'll wear that. And then socks, 0:04:25.465 --> 0:04:28.105 colored socks I literally had in my three lists. I 0:04:28.105 --> 0:04:29.785 was like, yeah, colors, how do you the sucks. 0:04:29.625 --> 0:04:29.985 Of your gun? 0:04:30.065 --> 0:04:32.145 I think I've got my over fifty like. 0:04:32.345 --> 0:04:34.905 You look for shoes that you can wear socks with. Yeah, 0:04:35.185 --> 0:04:37.545 this might be a stock episode, but it's not due 0:04:37.585 --> 0:04:39.705 to your job, but also your personal interest. You are 0:04:39.745 --> 0:04:43.105 a pinterest pro and Pinterest is kind of a little 0:04:43.105 --> 0:04:45.745 forgotten platform. I think we're all over social media, but 0:04:45.785 --> 0:04:48.185 do you reckon Pinterest is social media. 0:04:48.305 --> 0:04:51.185 I grew up as a tumbler kid, so you would 0:04:51.225 --> 0:04:54.105 have your own website. You'd be reposting all this inspirational 0:04:54.225 --> 0:04:56.185 quote fashion, all that kind of. 0:04:56.185 --> 0:04:59.185 Stuff like blurry, sparkly litter photos, yati. 0:04:59.265 --> 0:05:01.865 Yeah, yeah, yeah. And then I stopped doing that and 0:05:01.905 --> 0:05:05.385 I got into Pinterest because Pinterest has the best algorithm 0:05:05.545 --> 0:05:08.665 of any social media platform. And that shows my geekiness 0:05:08.665 --> 0:05:11.065 about my job. But no, it truly does, like it 0:05:11.185 --> 0:05:13.665 learns you like the back of its hand, like it's crazy. 0:05:13.825 --> 0:05:16.705 So as a user, if I play around on their 0:05:16.745 --> 0:05:18.625 searching for things I like. It really gets it right, 0:05:18.665 --> 0:05:19.345 giving me what I. 0:05:19.305 --> 0:05:22.945 Want absolutely, And you say it feels underground, but it's 0:05:22.985 --> 0:05:27.065 got over five hundred and thirty seven million users a year. Okay, 0:05:27.145 --> 0:05:28.745 so there's a lot of people using. 0:05:28.545 --> 0:05:31.185 It because I use it, but I don't know how 0:05:31.225 --> 0:05:33.145 to use. All I do is I type in you know, 0:05:33.305 --> 0:05:36.945 summer street style or you know, brown cross body outfits 0:05:36.985 --> 0:05:38.985 or whatever, and then I get served amazing things that 0:05:39.065 --> 0:05:41.505 I want. But then I've got some boards that are private, 0:05:41.545 --> 0:05:43.225 but I'm not a creator on there. I'm not a 0:05:43.225 --> 0:05:45.905 public pinner. I mean, I don't know. So I'm so 0:05:45.985 --> 0:05:48.665 interested to hear more about how you use it and 0:05:48.745 --> 0:05:51.225 what you've discovered. So I want to ask about some 0:05:51.305 --> 0:05:53.905 trends for this year. Yes, where now officially into twenty 0:05:53.945 --> 0:05:56.665 twenty five, because yeah, February's official start. Yeah yeah, So 0:05:57.065 --> 0:05:59.265 what are the biggest fashion trends you've noticed for this 0:05:59.385 --> 0:06:02.425 year so far? Is there anything that's crazy stuff that 0:06:02.465 --> 0:06:04.145 you reckon that's going to stick around even though it's 0:06:04.145 --> 0:06:05.025 the start of the year. 0:06:05.185 --> 0:06:07.585 Yeah. So Pinterest is really good because it's got that 0:06:07.625 --> 0:06:10.025 five hundred million people using it every day and you 0:06:10.065 --> 0:06:11.945 do need to use Pinterest every day if you want 0:06:11.985 --> 0:06:14.065 it to really learn who you are and what you like. 0:06:14.185 --> 0:06:16.665 Oh yikes. Yeah, for the purpose of this episode, it's 0:06:16.665 --> 0:06:18.905 just people using it to look at pictures, not uploading. 0:06:19.185 --> 0:06:22.065 No, you don't have to upload. I don't upload anything. Great, 0:06:22.145 --> 0:06:25.425 but you repin and some creators like you could attach 0:06:25.465 --> 0:06:27.545 your Instagram so it automatically uploads. 0:06:27.865 --> 0:06:31.065 Oh hang on, is repin the same as saving it 0:06:31.105 --> 0:06:33.385 to a board? Yes, okay, great, Yeah. 0:06:33.385 --> 0:06:35.505 So then it will learn what you like, what styles 0:06:35.545 --> 0:06:37.705 you like, and then what they do at the end 0:06:37.785 --> 0:06:40.105 of every year, which is like my second favorite day 0:06:40.145 --> 0:06:42.745 of the year compared to like the metgalap they do 0:06:43.105 --> 0:06:47.545 Pinterest predicts, right, so they take everything that they've learned 0:06:47.545 --> 0:06:49.865 about their users, like kind of what they're searching and 0:06:49.865 --> 0:06:52.545 what they're pinning, and they create a whole prediction of 0:06:52.585 --> 0:06:54.425 what the next year's trends are going to be. Oh 0:06:54.425 --> 0:06:57.105 my god, and there's some pretty interesting trends. 0:06:57.185 --> 0:06:57.945 Live tell me. 0:06:58.185 --> 0:07:00.705 Okay, So I'm going to show you some images from 0:07:00.705 --> 0:07:03.865 the trends that I've found on the Pinterest predicts. If 0:07:03.905 --> 0:07:05.865 you are listening and you'd like to see these images 0:07:05.865 --> 0:07:07.825 as well, you can click a link in our show 0:07:07.825 --> 0:07:10.625 notes and it will take you to the YouTube video. Okay, 0:07:10.825 --> 0:07:14.225 the first one it's called cherry Coded, and you can 0:07:14.265 --> 0:07:15.985 see a pair of cherry shoes here. 0:07:16.305 --> 0:07:18.385 You have made a slide show. 0:07:18.505 --> 0:07:20.745 Yeah, I've got a little slideshow for you, because I 0:07:20.785 --> 0:07:24.745 think there's like fifty right, right. They have pretty crazy names, 0:07:25.145 --> 0:07:28.065 and people can get a bit intimidated by the fact that, like, 0:07:28.505 --> 0:07:30.705 you know, you've got like castle Core, You've got all 0:07:30.705 --> 0:07:33.065 these names that sound very intense, but I think the 0:07:33.105 --> 0:07:35.585 success of them comes down the little details. 0:07:35.665 --> 0:07:35.785 Right. 0:07:35.865 --> 0:07:38.545 Yes, this is just cherry coded. So it's basically just 0:07:39.105 --> 0:07:40.785 the cherry color that you think of when you think 0:07:40.825 --> 0:07:41.345 of a cherry. 0:07:41.425 --> 0:07:43.825 Okay, I mean there's versions of red that we've had 0:07:43.865 --> 0:07:47.265 really deep burgundep. Then we've had like that almost tomato red, 0:07:47.545 --> 0:07:48.905 cherries somewhere in the middle. 0:07:48.785 --> 0:07:51.225 Cherries in the middle. I think it's increased by two 0:07:51.505 --> 0:07:54.065 hundred percent for Pinterest users when they're searching. 0:07:54.185 --> 0:07:56.185 So we've seen some boots, we've seen it like a 0:07:56.225 --> 0:07:57.105 semi shee stocking. 0:07:57.185 --> 0:08:00.225 I mean, so it's in the details, particularly for this one, 0:08:00.265 --> 0:08:04.305 so it's like accessories, but also a cherry infographic or 0:08:04.345 --> 0:08:07.465 something like that, and on Graphic Ta Tea. Yeah, so 0:08:07.505 --> 0:08:08.105 it's so cute. 0:08:08.305 --> 0:08:10.745 Okay, I don't find that's scary, and I feel like 0:08:10.785 --> 0:08:12.425 I've only got pops of red in my wardrobe or 0:08:12.465 --> 0:08:16.785 I've seen enough in stores. I'm into this, yes exactly. 0:08:16.905 --> 0:08:20.945 I'm completely doable. Also because I love color. Pinterest is 0:08:20.945 --> 0:08:22.945 really helpful in that sense because you can see how 0:08:22.985 --> 0:08:24.985 people will use a cherry color like this. 0:08:25.185 --> 0:08:27.385 Yeah, they're one of the photos. This lovely lady's got 0:08:27.385 --> 0:08:29.345 shoes and tops in the red cherry red and then 0:08:29.345 --> 0:08:31.865 a sky blue duck egg blue pants, which I would 0:08:31.905 --> 0:08:34.465 never walk into my own wardrobe and put together. 0:08:34.505 --> 0:08:36.345 But do you know what interesting about that photo? I 0:08:36.425 --> 0:08:38.865 picked it because on the color wheel, those are both 0:08:38.865 --> 0:08:41.905 opposite each other, so they go together. And that's something 0:08:41.905 --> 0:08:44.985 that you can look at and toasting the show. But like, 0:08:45.305 --> 0:08:47.465 that's also something I'll do on Pinterest too. If I 0:08:47.465 --> 0:08:50.385 don't know what to wear with a certain color, I'll go, Okay, 0:08:50.425 --> 0:08:52.625 i've got this light blue shirt on. I'll go and 0:08:52.665 --> 0:08:55.065 I'll look up light blue color palette and then it 0:08:55.065 --> 0:08:56.985 will give me heats of color palettes and show me 0:08:57.065 --> 0:08:58.425 colors that go with it. 0:08:58.425 --> 0:09:00.345 It's just opened up my mind to the ways I'm 0:09:00.385 --> 0:09:02.785 not using it. And also, like you say, with the algorithm, 0:09:02.825 --> 0:09:05.105 I haven't seen any of this, so obviously the vast 0:09:05.105 --> 0:09:07.105 majority are looking at this color, but mine's still just 0:09:07.185 --> 0:09:10.145 in the minimalist vortex I've created for it. The nose, 0:09:10.185 --> 0:09:11.225 I probably won't do that. 0:09:11.425 --> 0:09:13.665 Yeah, it's clever. Yeah, it is very clever. 0:09:14.025 --> 0:09:17.385 Okay, what the next one? Is it gonna get scarier? 0:09:18.105 --> 0:09:22.345 Yeah, a little bit scarier. The next one is Fisherman aesthetic. Okay, 0:09:22.505 --> 0:09:27.465 Fisherman aesthetic sounds crazy and it can get a little 0:09:27.465 --> 0:09:29.945 bit nuts, but I actually love it because I think 0:09:29.945 --> 0:09:32.225 it's like it's turned the dial up a little bit 0:09:32.265 --> 0:09:33.185 for coastal grammar. 0:09:33.425 --> 0:09:34.465 Yes, okay, good. 0:09:34.545 --> 0:09:36.745 It does have certain elements where you're like, oh, that's 0:09:36.785 --> 0:09:40.025 a bit brave. It's using a lot of netting, but thinking. 0:09:39.785 --> 0:09:42.785 Bags, So you know, I'm down with that. Netted bags 0:09:42.985 --> 0:09:44.705 and stripes. 0:09:44.625 --> 0:09:46.905 Yeah, like a bit like a market bag, sort of 0:09:47.145 --> 0:09:48.465 like you've gone to the fish market. 0:09:48.585 --> 0:09:52.265 Yes, exactly like that. And then think Wes Anderson, he 0:09:52.625 --> 0:09:55.065 like the director, and all the little beanies that people 0:09:55.105 --> 0:09:59.185 wear and bright colors. Think that, and then cable knit. 0:09:59.585 --> 0:10:02.425 Okay, so it's a little bit nautical, but less I 0:10:02.505 --> 0:10:04.305 have a fancy yacht and more I have a little 0:10:04.305 --> 0:10:07.345 fishing boat, yes exactly, Okay, I'm really into that. And 0:10:07.345 --> 0:10:11.385 some shells. I've seen some shells end of falls, little. 0:10:11.065 --> 0:10:15.865 Bit and waterproof clothing, so think like fries a, bone coats, 0:10:16.065 --> 0:10:17.865 gum boots, all that kind of stuff. 0:10:17.905 --> 0:10:20.705 Okay, see, we need you to decode these because if 0:10:20.705 --> 0:10:22.665 I've read this prediction list of what I mean, like Pinterest, 0:10:22.665 --> 0:10:24.305 it's drunk. Okay. 0:10:24.305 --> 0:10:25.625 So the next trend I'm going to show you is 0:10:25.665 --> 0:10:27.985 castle core. What I want you to think about here 0:10:28.105 --> 0:10:32.385 is kind of whimsy tool medieval details but not to 0:10:32.425 --> 0:10:33.105 the extreme. 0:10:33.345 --> 0:10:34.745 Okay, so not a dress up party. 0:10:34.825 --> 0:10:37.105 No, you're not going to bring a sword, You're all good. 0:10:37.505 --> 0:10:41.865 And then also probably like silks and kind of velvet 0:10:42.545 --> 0:10:44.865 corseting details but not like courset. 0:10:45.025 --> 0:10:46.985 Okay, I'm feeling it. So it's a bit sort of 0:10:47.065 --> 0:10:49.585 romantic and metal. I get it. 0:10:49.665 --> 0:10:52.825 The necklace I have on today castle core, right intricate 0:10:52.905 --> 0:10:56.665 detailing engravings that feel kind of vintage and like like 0:10:56.865 --> 0:10:57.385 it could. 0:10:57.345 --> 0:11:00.545 Be on a shield that you're fighting. 0:11:00.585 --> 0:11:03.385 Exactly like that. And we've got like a necklace like that. 0:11:03.545 --> 0:11:07.865 So brass, gold, laced up boots, all that kind of 0:11:07.865 --> 0:11:11.865 stuff in the romantic so you're thinking like whimsical and 0:11:11.985 --> 0:11:14.425 like kind of floaty. So I was doing a bit 0:11:14.465 --> 0:11:17.345 of research last night and I saw a lot of 0:11:17.385 --> 0:11:20.585 designers are taking inspiration from this kind of trend. Specifically, 0:11:20.985 --> 0:11:24.225 you know, John Paul Gautier and Isabelle Mornt are really 0:11:24.265 --> 0:11:25.985 pulling little details from it. 0:11:26.425 --> 0:11:29.985 Okay, I like it. It's like romantic slash scary. Yeah, 0:11:39.505 --> 0:11:41.465 I want you to talk all things Pinterests from a 0:11:41.545 --> 0:11:45.745 user and from a professional social media person. Absolutely, How 0:11:45.745 --> 0:11:48.705 do you organize your Pinterest boards? I laughed there because 0:11:48.745 --> 0:11:51.105 I up until recently was just screenshotting them and keeping 0:11:51.105 --> 0:11:52.945 them in my phone. That's how old I am. But 0:11:53.025 --> 0:11:55.385 now I have boards I have like I've got a 0:11:55.385 --> 0:11:57.465 trip coming up, so I've got to look somewhat for that. 0:11:57.905 --> 0:12:00.465 I've got some jewelry boards of things I'm getting there. 0:12:00.625 --> 0:12:02.665 How do you organize your boards? And are they public 0:12:02.745 --> 0:12:03.265 or private? 0:12:03.465 --> 0:12:03.625 No? 0:12:03.705 --> 0:12:05.425 So, well that's a really good start what you're saying. 0:12:05.465 --> 0:12:08.785 So I actually don't do too many crazy boards. I 0:12:08.825 --> 0:12:12.225 have one for fat, one for jewelry, one for nails. Well, 0:12:12.225 --> 0:12:14.585 I guess I have quite a few. One for makeup, 0:12:14.625 --> 0:12:16.065 one for interiors, like that kind of thing. 0:12:16.105 --> 0:12:17.665 That's fine because I feel like if I file them 0:12:17.705 --> 0:12:19.825 into too many categories, I won't find them again exactly. 0:12:19.945 --> 0:12:21.945 So when I opened my fashion one, I don't know 0:12:21.985 --> 0:12:23.265 what I want to wear, so I want to see 0:12:23.305 --> 0:12:25.065 lots of different options exactly. 0:12:25.265 --> 0:12:27.585 I am so like that as well. You do not 0:12:27.785 --> 0:12:30.545 need to make them public at all. It doesn't impact 0:12:30.625 --> 0:12:32.865 how the algorithm works. It doesn't impact. 0:12:32.545 --> 0:12:34.385 It regularly, so you can just keep it to yourself. 0:12:34.425 --> 0:12:35.305 You can keep it to yourself. 0:12:35.305 --> 0:12:35.825 I like that. 0:12:35.945 --> 0:12:38.065 You can share it. What I do like doing is 0:12:38.065 --> 0:12:41.185 sharing it with actual specific friends. So if you wanted 0:12:41.225 --> 0:12:43.825 to share with your husband the jewelry that you've been pinning, 0:12:43.865 --> 0:12:45.305 you can just add him to it. 0:12:45.225 --> 0:12:46.825 So you could, you know, if you were trying to 0:12:46.865 --> 0:12:49.465 style all different color dresses for hens or something, you 0:12:49.465 --> 0:12:51.505 could share it with all the hens or whatever it 0:12:51.545 --> 0:12:53.945 may be. Friends of ours had a party recently where 0:12:53.945 --> 0:12:55.705 there was a joint forties and it was quite dressy 0:12:55.785 --> 0:12:57.705 and they had a dress code and it was really confusing. 0:12:57.705 --> 0:12:59.505 So they just created a Pinterest for it and just 0:12:59.505 --> 0:13:01.545 sent it around and I was like, oh my god, great, 0:13:01.625 --> 0:13:03.505 you know there's all the colors we need to work with. 0:13:03.505 --> 0:13:06.705 But there's dress the options, casual options on dressing person 0:13:06.745 --> 0:13:08.545 male and female. And then it was like, okay, that's 0:13:08.585 --> 0:13:12.065 the vibe, vibe yea, rather than words. 0:13:11.745 --> 0:13:13.985 Exactly, And it's so much like I mean, a picture 0:13:14.065 --> 0:13:16.545 says a thousand words. You know it does. Yes, it's 0:13:16.545 --> 0:13:20.145 a very centralized space because it understands who you are 0:13:20.265 --> 0:13:22.945 and what you like. I have never gotten onto Pinterest 0:13:23.025 --> 0:13:24.825 and looked at a photo and gone, I don't like that. 0:13:24.985 --> 0:13:25.625 No, me neither. 0:13:25.825 --> 0:13:28.905 It's actually the opposite, and it's concerning for my bank account. 0:13:28.585 --> 0:13:28.865 Thank you. 0:13:29.025 --> 0:13:29.345 Yeah. 0:13:29.385 --> 0:13:31.465 What I also do, which is quite a good tip, 0:13:31.625 --> 0:13:33.985 I do have two fashion boards, right, So I have 0:13:34.025 --> 0:13:36.945 a dream fashion board where I put like Carrie Bradshaw 0:13:37.065 --> 0:13:40.265 running through the street with like mismatched heels, all the 0:13:40.305 --> 0:13:43.505 things that I'm like aspirational, aspirational, and then I have 0:13:43.625 --> 0:13:45.545 the real life stuff where I'm like, okay, I could 0:13:45.545 --> 0:13:46.785 see myself wearing that tomorrow. 0:13:47.025 --> 0:13:48.745 I have versions of those clothes exactly. 0:13:48.865 --> 0:13:50.985 And that makes sure that it keeps both of these 0:13:51.065 --> 0:13:54.105 kind of categories separated, so you're not going into Pinterest. 0:13:54.145 --> 0:13:56.025 So I will go shopping and then I'll go into 0:13:56.025 --> 0:13:57.425 my actual real life board. 0:13:57.945 --> 0:13:59.945 But when you open your whole Pinterest, it gives you 0:13:59.945 --> 0:14:01.705 a bit of both. Yes, so it's kind of helping 0:14:01.745 --> 0:14:04.585 you meld the aspirational you and the real you together. 0:14:04.745 --> 0:14:07.665 Yeah, and those two crossover sometimes. Recently one of my 0:14:07.705 --> 0:14:10.425 friends got engaged, so suddenly I'm thinking, Okay, I do 0:14:10.505 --> 0:14:13.065 actually need to buy quite a nice dress. Yes, and 0:14:13.065 --> 0:14:15.705 that's meshing over to my real lifeboard now. 0:14:15.825 --> 0:14:15.985 Yes. 0:14:16.345 --> 0:14:18.705 And then Pinterest does this thing where it will go 0:14:18.865 --> 0:14:21.345 into your boards and you can click more ideas. 0:14:21.545 --> 0:14:23.905 Yes, I just did that today research. It was so 0:14:24.025 --> 0:14:25.945 good and everything I was like, gues more of that. 0:14:26.065 --> 0:14:29.345 Yes, great, exactly. So this makes sure separating both of 0:14:29.385 --> 0:14:32.185 them that if you're looking for your real clothes, it 0:14:32.225 --> 0:14:34.705 will give you real life options. And that is probably 0:14:34.705 --> 0:14:35.825 my top tip. 0:14:36.065 --> 0:14:39.025 That's so clever, it's so good. Now live, when I'm 0:14:39.065 --> 0:14:42.785 scrolling Pinterest, usually I've searched something, say it was beige 0:14:42.865 --> 0:14:45.025 cross body bag because that's what I did yesterday for research, 0:14:45.105 --> 0:14:47.025 and thanks to you, I bought it. So then I'm 0:14:47.065 --> 0:14:50.065 seeing pictures of cool girls on the street whatever. Who 0:14:50.105 --> 0:14:50.945 is uploading those? 0:14:51.265 --> 0:14:54.185 So, like I said, a lot of people connect to 0:14:54.185 --> 0:14:56.905 their Instagram account to Pinterest, so then as soon as 0:14:56.905 --> 0:14:59.105 you post, they're posts gone. 0:14:59.225 --> 0:15:01.985 And then people repin, so that's how it gets really popular. 0:15:02.665 --> 0:15:07.265 Then there's ads, so brands obviously advertise on Pinterest. And 0:15:07.425 --> 0:15:11.185 because I've searched beige crossbody, she might like our bag. Yes, 0:15:11.225 --> 0:15:13.265 so I've seen the street style, I've seen the runway whatever, 0:15:13.265 --> 0:15:14.865 and then I've seen advertisers. 0:15:15.025 --> 0:15:18.705 Yes, so all meshes into each other as well as. 0:15:18.585 --> 0:15:21.025 Sometimes tricks me because I'm like, I like that street style, pick, 0:15:21.065 --> 0:15:22.945 I'll pin it and it takes me to their website. Yeah, 0:15:22.945 --> 0:15:23.825 but I'm not mad about it, I. 0:15:23.985 --> 0:15:25.625 Know, not at all. I mean, it's how I find 0:15:25.705 --> 0:15:27.865 a lot of the girls that I like following on 0:15:27.905 --> 0:15:30.265 Instagram because then I can just go straight to the source. 0:15:30.305 --> 0:15:31.785 You can click on the photo and then you go 0:15:32.025 --> 0:15:33.705 source and I'll take you to the Instagram pace. 0:15:33.705 --> 0:15:35.945 It's nice, but it's not a meta tool, is it. 0:15:36.105 --> 0:15:36.345 No? 0:15:36.505 --> 0:15:38.825 But pines is just nice at sharing and letting you 0:15:38.905 --> 0:15:41.145 go cross platform or as meta doesn't want you to lead. 0:15:41.265 --> 0:15:43.505 Oh, they're very kind of interesting. 0:15:43.985 --> 0:15:46.345 I feel like we need to get you on semi 0:15:46.425 --> 0:15:49.665 regularly to teach us how to use social media. But 0:15:49.745 --> 0:15:52.505 what's the general vibe for Pinterest. If there's someone listening 0:15:52.585 --> 0:15:56.505 that just thought it was photos of people or whatever. 0:15:56.865 --> 0:16:00.225 What can people find on Pinterest? You can find whatever 0:16:00.305 --> 0:16:00.665 you want. 0:16:00.745 --> 0:16:02.465 Do you know what? All my friends make fun of 0:16:02.505 --> 0:16:05.225 me for this, but I have had a wedding pinteress 0:16:05.265 --> 0:16:06.065 board since I was like. 0:16:06.025 --> 0:16:09.105 Fifteen, and you're ready to go girl all the time. 0:16:09.825 --> 0:16:11.985 It's insane unpinned something that's no longer you. 0:16:12.145 --> 0:16:15.225 You absolutely can. And like the other day, I found 0:16:15.225 --> 0:16:17.585 my dream engagement ring and I was like, oh God, 0:16:17.665 --> 0:16:20.225 I wonder how much this is of eighty thousand dollars. 0:16:20.305 --> 0:16:22.105 But that's okay because we pin it and then we 0:16:22.225 --> 0:16:24.425 find the lux t less so we haven't made exactly 0:16:24.505 --> 0:16:28.305 and that's what I did. Okays, no, not yet. I 0:16:28.345 --> 0:16:30.785 love it. So any think that you want inspiration for. 0:16:31.105 --> 0:16:33.345 It could be a table setting, it could be an outfit, 0:16:33.385 --> 0:16:35.825 it could be a holiday yes, because I think also 0:16:35.825 --> 0:16:37.825 what I like it for. I'll type in Paris street 0:16:37.905 --> 0:16:39.585 Style and it'll show me what people are wearing on 0:16:39.585 --> 0:16:42.545 the streets of Paris and then I'm like, oh, okay, 0:16:42.585 --> 0:16:44.545 so it's that season or this season, or it's that 0:16:44.705 --> 0:16:46.585 cold when I'm going there, or that hot where I'm 0:16:46.625 --> 0:16:49.825 going somewhere, and it's almost like a street scape view 0:16:49.945 --> 0:16:52.465 but cool it is, and like we don't. I do 0:16:52.505 --> 0:16:54.145 it a lot for travel actually, because like I'm not 0:16:54.145 --> 0:16:55.665