1 00:00:08,234 --> 00:00:10,954 Speaker 1: You're listening to Amma Mia podcast. 2 00:00:15,914 --> 00:00:18,754 Speaker 2: Whoever said orange is a new pink with seriously disturbed 3 00:00:18,914 --> 00:00:21,274 Speaker 2: laurels for spraying groundbreaking? 4 00:00:21,553 --> 00:00:23,834 Speaker 1: Oh my god, you have to do it. You live 5 00:00:23,954 --> 00:00:24,634 Speaker 1: for fashion. 6 00:00:26,274 --> 00:00:28,954 Speaker 3: Hello and welcome to Nothing to Wear, the podcast that 7 00:00:28,994 --> 00:00:30,954 Speaker 3: solves fashion problems and levels. 8 00:00:30,714 --> 00:00:31,514 Speaker 2: Up your wardrobe. 9 00:00:31,634 --> 00:00:33,034 Speaker 1: I'm Tamara Holland. 10 00:00:32,754 --> 00:00:34,074 Speaker 2: And I'm Licinder Pickett. 11 00:00:34,314 --> 00:00:37,193 Speaker 4: Today on the podcast, we are joined with Leah Jordantis. 12 00:00:37,473 --> 00:00:40,673 Speaker 4: She's the creative director and CEO of Girls with Gems, 13 00:00:40,994 --> 00:00:44,394 Speaker 4: the cult Australian fashion boutigue that stops all our favorite 14 00:00:44,394 --> 00:00:48,114 Speaker 4: fashion brands, including her very own Sneaky Link. Leah has 15 00:00:48,114 --> 00:00:50,434 Speaker 4: built more than just a store and a fashion brand. 16 00:00:50,714 --> 00:00:54,633 Speaker 4: She's created a community and a platform that champions size inclusivity, 17 00:00:55,034 --> 00:00:59,074 Speaker 4: celebrates individuality, and defines what it means to shop with personality. 18 00:00:59,634 --> 00:01:00,914 Speaker 2: Leah, Welcome to the post. 19 00:01:00,994 --> 00:01:03,754 Speaker 1: Welcome, Thank you. That was such a nice introduction, Leah. 20 00:01:04,194 --> 00:01:06,634 Speaker 3: We ask each of our guests this very important question. 21 00:01:06,834 --> 00:01:09,834 Speaker 3: Can you describe your style for us in three words? 22 00:01:10,434 --> 00:01:10,994 Speaker 2: Oh? 23 00:01:11,354 --> 00:01:14,154 Speaker 1: Okay, are you up to thee I'm up to the challenge? 24 00:01:14,874 --> 00:01:18,034 Speaker 1: Interchangeable because I think in summer and winter I have 25 00:01:18,114 --> 00:01:20,594 Speaker 1: quite a different style. And then if I'm gonna give 26 00:01:20,594 --> 00:01:22,274 Speaker 1: you two more words, I'll give you my winter style 27 00:01:22,314 --> 00:01:29,234 Speaker 1: and my summer style. I think winter style is like chic, effortless, okay, 28 00:01:29,434 --> 00:01:35,034 Speaker 1: and summer is colorful. That's just one word, all right, 29 00:01:35,034 --> 00:01:38,994 Speaker 1: don't give you three. I'm not like that you have 30 00:01:39,034 --> 00:01:43,033 Speaker 1: different words for different seasons. Yeah, because I think in winter, 31 00:01:43,154 --> 00:01:45,594 Speaker 1: I really like wearing like a pair of jeans, a 32 00:01:45,674 --> 00:01:48,034 Speaker 1: nice top, a knit a trench, like you know, really 33 00:01:48,074 --> 00:01:51,474 Speaker 1: simple pieces that look really good together and paired differently. 34 00:01:51,514 --> 00:01:54,594 Speaker 1: But then in summer I love doing like different colors, 35 00:01:54,594 --> 00:01:56,994 Speaker 1: like sarongs with little tank I really like to mix 36 00:01:57,034 --> 00:01:59,194 Speaker 1: my textures and everything very different style. 37 00:01:59,394 --> 00:02:02,394 Speaker 2: Yeah, absolutely, resort vacation as well. 38 00:02:02,474 --> 00:02:02,634 Speaker 1: Yeah. 39 00:02:02,754 --> 00:02:04,514 Speaker 2: I love being experimental with color. 40 00:02:05,034 --> 00:02:05,714 Speaker 1: Yeah, me too. 41 00:02:06,154 --> 00:02:09,194 Speaker 3: But then in winter, like won't really catch me in coma, Leah, 42 00:02:09,194 --> 00:02:10,834 Speaker 3: we have lots more questions to ask, so we're going 43 00:02:10,913 --> 00:02:11,514 Speaker 3: to get started. 44 00:02:11,633 --> 00:02:12,034 Speaker 1: Amazing. 45 00:02:12,314 --> 00:02:15,914 Speaker 3: You're obviously a known entrepreneur in the fashion space, but 46 00:02:15,954 --> 00:02:19,194 Speaker 3: that's not actually where your career journey started. You were 47 00:02:19,234 --> 00:02:22,034 Speaker 3: studying law, and as I understand, you were pretty much 48 00:02:22,034 --> 00:02:24,554 Speaker 3: like at the pointy end of your studies, I was done, 49 00:02:24,674 --> 00:02:27,314 Speaker 3: you were done. I finished, So the path was law 50 00:02:27,434 --> 00:02:30,074 Speaker 3: where were you going to go before you pivoted into fashion. 51 00:02:30,314 --> 00:02:33,073 Speaker 1: I had a job, yeah, at a corporate law firm. 52 00:02:33,114 --> 00:02:35,074 Speaker 2: Wow, I didn't realize that you graduated. 53 00:02:35,274 --> 00:02:37,754 Speaker 1: I graduated, Yeah, okay, yeah, it was right at the end. 54 00:02:37,754 --> 00:02:39,954 Speaker 1: It was I finished my law degree and I went 55 00:02:39,954 --> 00:02:41,994 Speaker 1: to Europe and I went to Europe for three months. 56 00:02:42,034 --> 00:02:43,114 Speaker 1: It was so it was after five and a half 57 00:02:43,154 --> 00:02:45,234 Speaker 1: years of studying, and I remember being in a taxi 58 00:02:45,274 --> 00:02:47,354 Speaker 1: with my mom because she was also in Europe, and 59 00:02:47,394 --> 00:02:49,794 Speaker 1: she's like, I'm not doing it anymore, Like I'm moving 60 00:02:49,834 --> 00:02:51,714 Speaker 1: to Greece, so you need to decide if you're going 61 00:02:51,794 --> 00:02:52,874 Speaker 1: to sign the lease or not, and you have to 62 00:02:52,914 --> 00:02:53,834 Speaker 1: do it, Like she was like, you have to do 63 00:02:53,874 --> 00:02:54,754 Speaker 1: it in like forty eight hours. 64 00:02:54,794 --> 00:02:57,234 Speaker 3: I was like, let's just rewind a little bit for 65 00:02:57,314 --> 00:02:59,794 Speaker 3: anyone who doesn't know. Your mum owned the business Girls 66 00:02:59,794 --> 00:03:02,714 Speaker 3: with my Girl, right, and that was a boutique, like 67 00:03:02,834 --> 00:03:06,714 Speaker 3: already very established. And then she was like exiting out 68 00:03:06,794 --> 00:03:09,834 Speaker 3: to go and chase her dreams in Greece to open 69 00:03:10,594 --> 00:03:13,794 Speaker 3: a hotel. And then that was like the point in 70 00:03:13,874 --> 00:03:15,953 Speaker 3: time where it was like take the lease, as you said, 71 00:03:16,034 --> 00:03:17,354 Speaker 3: take over the business or not. 72 00:03:17,674 --> 00:03:20,034 Speaker 1: And it was like a fork in the road for you. Yeah, 73 00:03:20,074 --> 00:03:21,554 Speaker 1: because I had to make a decision. I was like, 74 00:03:21,674 --> 00:03:24,594 Speaker 1: I actually have to make this decision, Like I actually 75 00:03:24,634 --> 00:03:30,434 Speaker 1: have to sign a lease on my job already physically things. 76 00:03:30,674 --> 00:03:32,434 Speaker 3: Had you been thinking about it already? Was it in 77 00:03:32,474 --> 00:03:34,994 Speaker 3: the back of your mind a little voice saying fashion, fashion, or. 78 00:03:34,954 --> 00:03:36,434 Speaker 1: Like, how were you how to go with germs? It 79 00:03:36,434 --> 00:03:38,274 Speaker 1: was always like my fun and I worked with my 80 00:03:38,394 --> 00:03:41,434 Speaker 1: mum for the whole time that I was studying, so 81 00:03:41,474 --> 00:03:45,194 Speaker 1: it wasn't off the cards like I was involved, but 82 00:03:45,674 --> 00:03:47,674 Speaker 1: it was for fun while I was studying law, and 83 00:03:47,714 --> 00:03:49,874 Speaker 1: I was definitely going to be a lawyer. Have you 84 00:03:49,874 --> 00:03:51,434 Speaker 1: seen the movie My Oxford Year? 85 00:03:51,634 --> 00:03:51,834 Speaker 2: No? 86 00:03:52,314 --> 00:03:52,914 Speaker 1: Have you seen it? 87 00:03:53,114 --> 00:03:53,314 Speaker 2: No? 88 00:03:53,594 --> 00:03:57,114 Speaker 1: Damn it is it? Like I really don't just go 89 00:03:57,154 --> 00:03:57,754 Speaker 1: and watch it. 90 00:03:58,074 --> 00:04:00,474 Speaker 3: Go and watch it on Netflix, because this is literally 91 00:04:00,554 --> 00:04:02,754 Speaker 3: the same She goes to like study at Oxford, but 92 00:04:02,834 --> 00:04:05,634 Speaker 3: she's you know, done a degree, and she has this 93 00:04:05,754 --> 00:04:09,074 Speaker 3: like same sort of thing, A nice little romantic comedy 94 00:04:09,234 --> 00:04:12,634 Speaker 3: segue for you there. But that's amazing. So I guess 95 00:04:12,754 --> 00:04:14,794 Speaker 3: I'd like to sort of take a little bit from that. 96 00:04:14,954 --> 00:04:18,073 Speaker 3: You made a big, bold, risky decision, You're already on 97 00:04:18,113 --> 00:04:21,154 Speaker 3: this path, and then you diverted and chose another one. 98 00:04:21,194 --> 00:04:23,473 Speaker 3: For any of our listeners who might be kind of 99 00:04:23,474 --> 00:04:27,234 Speaker 3: facing a similar decision or considering a pivot a career change, 100 00:04:27,354 --> 00:04:29,193 Speaker 3: what would your advice for them be? 101 00:04:29,513 --> 00:04:30,993 Speaker 1: Oh my god, I have so much. There's so many 102 00:04:30,993 --> 00:04:32,793 Speaker 1: things that come to my mind. Like during that time, 103 00:04:32,914 --> 00:04:35,954 Speaker 1: I guess you can't take everyone's opinion on because everyone's 104 00:04:35,953 --> 00:04:37,313 Speaker 1: going to have an opinion. I had so many people 105 00:04:37,354 --> 00:04:38,833 Speaker 1: being like, you study for so long? Are you going 106 00:04:38,914 --> 00:04:41,034 Speaker 1: to take over a retail shop? Like seriously? And I 107 00:04:41,113 --> 00:04:42,834 Speaker 1: was like, oh my god, what am I doing? Like 108 00:04:43,073 --> 00:04:46,234 Speaker 1: am I making the wrong move? And I was obviously 109 00:04:46,274 --> 00:04:47,953 Speaker 1: speaking to people and open, but I always know at 110 00:04:47,953 --> 00:04:49,873 Speaker 1: the end of the day, like I'm making the decision. 111 00:04:50,154 --> 00:04:54,833 Speaker 1: But I had spoken to like my ADHD therapist. I 112 00:04:54,873 --> 00:04:57,434 Speaker 1: was there to get medication, and then I was like, 113 00:04:57,594 --> 00:05:00,834 Speaker 1: I don't know what to do. He was like, well, 114 00:05:01,914 --> 00:05:03,354 Speaker 1: I just want you to think about one thing because 115 00:05:03,354 --> 00:05:05,234 Speaker 1: I'm clearly not gonna make the decision for you. Are 116 00:05:05,234 --> 00:05:06,794 Speaker 1: you going to sit at your LAWD job and wonder 117 00:05:06,794 --> 00:05:08,594 Speaker 1: what quick have been of girls with gems? Or you're 118 00:05:08,594 --> 00:05:10,153 Speaker 1: gonna sit at girls with gems and wonder what could 119 00:05:10,154 --> 00:05:12,553 Speaker 1: have been of your law career, and like instantly, I 120 00:05:12,594 --> 00:05:14,193 Speaker 1: was like, I'm never gonna sit at Girls with Gems 121 00:05:14,193 --> 00:05:15,873 Speaker 1: and wonder what would have been of my law creepy. 122 00:05:16,193 --> 00:05:17,993 Speaker 1: I can easily just go and do that, but I 123 00:05:18,034 --> 00:05:20,794 Speaker 1: will definitely sit at my law job and wonder what 124 00:05:20,834 --> 00:05:22,313 Speaker 1: could have been of my life if I had taken 125 00:05:22,313 --> 00:05:24,153 Speaker 1: over Girls with Gems. So I was like, I'm going 126 00:05:24,234 --> 00:05:26,954 Speaker 1: to do it. I'm going to tell everyone that I 127 00:05:27,034 --> 00:05:28,753 Speaker 1: am just doing it for a year because I don't 128 00:05:28,753 --> 00:05:32,033 Speaker 1: want to hear everyone, but I hope I never have 129 00:05:32,073 --> 00:05:33,553 Speaker 1: to go back to law. And the only person that 130 00:05:33,594 --> 00:05:35,914 Speaker 1: I told that to was my now husband and my mom. 131 00:05:36,193 --> 00:05:37,954 Speaker 1: I was like, I hope I never have to see 132 00:05:38,433 --> 00:05:40,234 Speaker 1: it's like the plot of my Oxford year, because that's 133 00:05:40,234 --> 00:05:42,914 Speaker 1: a year as well just telling you. So I was like, 134 00:05:43,154 --> 00:05:44,594 Speaker 1: I'm literally just doing it for a year, and everyone 135 00:05:44,633 --> 00:05:45,994 Speaker 1: was like cool, coo cool, And now everyone's like best 136 00:05:46,034 --> 00:05:47,674 Speaker 1: decision you ever made. I'm like, yeah, you told me 137 00:05:47,714 --> 00:05:48,354 Speaker 1: not to make it. 138 00:05:49,274 --> 00:05:51,514 Speaker 2: Do you ever use your law degree in day to 139 00:05:51,594 --> 00:05:53,234 Speaker 2: day with Girls with Gems or sneaking link? 140 00:05:53,393 --> 00:05:55,794 Speaker 1: Yeah? I think yes, yeah, like not just the law 141 00:05:55,834 --> 00:05:58,553 Speaker 1: that I learned, because like not really Now I would 142 00:05:58,553 --> 00:06:00,553 Speaker 1: have to refresh myself whenever I'm looking for something, but 143 00:06:00,594 --> 00:06:03,193 Speaker 1: like in terms of reading contracts, but more than that, 144 00:06:03,313 --> 00:06:05,394 Speaker 1: Like I studied for five and a half years, and 145 00:06:05,753 --> 00:06:08,633 Speaker 1: I studied so hard in my law degree. So I 146 00:06:08,674 --> 00:06:11,393 Speaker 1: just feel like it taught me the work ethic that 147 00:06:11,433 --> 00:06:13,433 Speaker 1: I have taught me resilience. I missed out on so 148 00:06:13,513 --> 00:06:16,113 Speaker 1: much when I was studying because I needed to study 149 00:06:16,113 --> 00:06:17,633 Speaker 1: for so many hours. So I missed out on fun 150 00:06:17,714 --> 00:06:18,953 Speaker 1: and so I just got used to that and I 151 00:06:18,953 --> 00:06:20,634 Speaker 1: didn't care when I took over, I was like, I 152 00:06:20,674 --> 00:06:22,273 Speaker 1: don't care if I miss out in fun, Like I 153 00:06:22,313 --> 00:06:22,954 Speaker 1: want to do this. 154 00:06:23,234 --> 00:06:23,594 Speaker 2: Yeah. 155 00:06:23,633 --> 00:06:25,153 Speaker 1: So I think it taught me a good work ethic 156 00:06:25,193 --> 00:06:26,513 Speaker 1: and like I bought that into the business. 157 00:06:26,633 --> 00:06:26,914 Speaker 2: Love that. 158 00:06:26,953 --> 00:06:28,954 Speaker 4: And your husband's now working for the business as well. 159 00:06:29,034 --> 00:06:30,594 Speaker 4: Yeah yeah, when did he join. 160 00:06:31,714 --> 00:06:33,873 Speaker 1: I want to say two and a half years ago. 161 00:06:34,193 --> 00:06:36,034 Speaker 2: Okay, yeah, so somewhat recently. 162 00:06:36,313 --> 00:06:38,874 Speaker 1: It feels like a lifetime. He was always he was 163 00:06:38,873 --> 00:06:40,714 Speaker 1: always helping in the background from the day we met. 164 00:06:41,034 --> 00:06:44,194 Speaker 1: You know, we would talk about girls with gems all 165 00:06:44,193 --> 00:06:46,514 Speaker 1: the time, and then when I took over, he was 166 00:06:46,594 --> 00:06:49,713 Speaker 1: very much helping me with like Facebook ads and HR 167 00:06:49,794 --> 00:06:52,593 Speaker 1: and operations, and then it got to the point where 168 00:06:52,594 --> 00:06:53,753 Speaker 1: I was like, hey, you have to quit your job. 169 00:06:53,794 --> 00:06:55,394 Speaker 1: I literally can't do this anymore without. 170 00:06:55,513 --> 00:06:58,914 Speaker 4: Yeah, anyone listening who's unfamiliar with Girls with Gems or 171 00:06:58,953 --> 00:07:01,513 Speaker 4: Sneaky Link, can you just give us a quick synopsis 172 00:07:01,553 --> 00:07:02,634 Speaker 4: on what both are? 173 00:07:03,034 --> 00:07:05,833 Speaker 1: Absolutely so, Girls with Gems is a high end multi 174 00:07:05,873 --> 00:07:09,634 Speaker 1: graand boutique based in Double in Sydney, and Sneaky Link 175 00:07:09,794 --> 00:07:13,353 Speaker 1: is I guess our in house brand, but it really 176 00:07:13,393 --> 00:07:14,914 Speaker 1: is standing on its own two feet at the moment. 177 00:07:14,953 --> 00:07:19,314 Speaker 1: I would say it's one of Australia's leading brands right now. 178 00:07:19,634 --> 00:07:23,474 Speaker 2: And it stopped exclusively at it stopped exclusively Girls with Gems. 179 00:07:23,194 --> 00:07:25,514 Speaker 4: And you've got the app as well, which is pretty cool. Yeah, 180 00:07:26,114 --> 00:07:28,314 Speaker 4: the aff is really fun and I'd love to know 181 00:07:28,393 --> 00:07:30,434 Speaker 4: where did the name Sneaky Link come from? 182 00:07:30,674 --> 00:07:33,274 Speaker 1: Yes, me too. Okay, So we have lots of young 183 00:07:33,314 --> 00:07:35,234 Speaker 1: girls that work in our boutique and my mum would 184 00:07:35,234 --> 00:07:37,393 Speaker 1: always come in and she always like chats with them 185 00:07:37,434 --> 00:07:39,273 Speaker 1: and she's like, teach me words young people say, so 186 00:07:39,354 --> 00:07:40,954 Speaker 1: I can say them to my friend and then they 187 00:07:40,953 --> 00:07:44,194 Speaker 1: were like, okay, Sneaky Link. It's like the person you're 188 00:07:44,234 --> 00:07:48,634 Speaker 1: seeing on the side, like it's You're like, yeah, Oh 189 00:07:48,674 --> 00:07:50,393 Speaker 1: my gosh. That's so different to what I thought. 190 00:07:50,434 --> 00:07:52,114 Speaker 3: I thought it was like when you send a sneaky 191 00:07:52,154 --> 00:07:54,634 Speaker 3: link of something you like to someone and they're like, 192 00:07:54,634 --> 00:07:55,634 Speaker 3: here's no, that's. 193 00:07:57,074 --> 00:07:59,114 Speaker 1: No unless you like. So my mom like learned this 194 00:07:59,154 --> 00:08:01,514 Speaker 1: word and she would always tay like sneakling, sneakling, sneakling. 195 00:08:01,554 --> 00:08:04,034 Speaker 1: I'm like okay. And then when we were starting the brand, 196 00:08:04,194 --> 00:08:05,674 Speaker 1: it was quite different to what it is now. It's 197 00:08:05,714 --> 00:08:07,833 Speaker 1: like exclusive prints, and she's like, I think you shouldn't 198 00:08:07,834 --> 00:08:09,713 Speaker 1: call it sneaky link. Like everyone's like it's like a 199 00:08:09,754 --> 00:08:11,674 Speaker 1: secret brand. It's like your secret and I was like, 200 00:08:11,953 --> 00:08:13,914 Speaker 1: I really like that, and I love the idea of 201 00:08:14,034 --> 00:08:16,473 Speaker 1: the sneaky link and like this, Like we did a 202 00:08:16,514 --> 00:08:19,714 Speaker 1: snake emoji as our kind of like icon, and I 203 00:08:19,754 --> 00:08:21,754 Speaker 1: was like, I love this. This is so cool. So 204 00:08:21,794 --> 00:08:24,754 Speaker 1: that's what it actually means. It's different. Yeah, it's very different. 205 00:08:24,754 --> 00:08:26,674 Speaker 3: It's not trying to be like it's just it's obviously 206 00:08:26,754 --> 00:08:28,994 Speaker 3: unique to your story. It's a big part of your story. 207 00:08:29,034 --> 00:08:30,713 Speaker 3: And I love that it came from that relationship with 208 00:08:30,754 --> 00:08:32,674 Speaker 3: your mum. Yeah, yeah, that's amazing. 209 00:08:32,794 --> 00:08:35,354 Speaker 2: I love that with Sneaky Away, but with girls with Gems. 210 00:08:35,474 --> 00:08:38,154 Speaker 4: You've got so many cool brands on there as well, 211 00:08:38,194 --> 00:08:40,274 Speaker 4: so not just your own, but how do you choose 212 00:08:40,314 --> 00:08:42,434 Speaker 4: what brands you stock on girls with Gems? 213 00:08:42,634 --> 00:08:44,474 Speaker 1: I think when you have a multi brand boutique, like 214 00:08:45,674 --> 00:08:48,114 Speaker 1: it changes and you go through different stages and you 215 00:08:48,154 --> 00:08:49,954 Speaker 1: pick up different brands. I think right now is our 216 00:08:49,954 --> 00:08:51,954 Speaker 1: best brand mix that we've ever had. We have a 217 00:08:52,034 --> 00:08:55,034 Speaker 1: really nice mix of Australian designers, but then we also 218 00:08:55,154 --> 00:08:58,674 Speaker 1: have international designers that people would never have heard of 219 00:08:58,714 --> 00:09:02,274 Speaker 1: before until we stop them, like Babab, Miguel Coronell, and 220 00:09:02,274 --> 00:09:04,674 Speaker 1: then we like pick up little brands that we find 221 00:09:04,714 --> 00:09:06,714 Speaker 1: on Instagram and I'll just DM them and be like 222 00:09:07,274 --> 00:09:09,514 Speaker 1: I love your brand, can we house it? And they're like, 223 00:09:09,554 --> 00:09:11,434 Speaker 1: we haven't done wholesale yet, and it's like, let's do it. 224 00:09:11,434 --> 00:09:13,754 Speaker 3: It's very different to like the old model maybe of 225 00:09:13,794 --> 00:09:16,154 Speaker 3: like doing buying trips or sourcing going out to the 226 00:09:16,154 --> 00:09:18,834 Speaker 3: international market, but now you're just dming them directly. 227 00:09:18,834 --> 00:09:21,714 Speaker 1: Are they responsive in that way? I think also now, 228 00:09:21,754 --> 00:09:24,314 Speaker 1: given like we have a lot of followers and people 229 00:09:24,914 --> 00:09:27,354 Speaker 1: will often have come across us before, so when we 230 00:09:27,394 --> 00:09:29,154 Speaker 1: do dan they're like, oh my god, yeah, let's chat. 231 00:09:29,274 --> 00:09:32,354 Speaker 1: Amazing yeah, yeah, that's really unique. Yeah, but even with 232 00:09:32,434 --> 00:09:35,674 Speaker 1: Aussie brands like Benny, one of our biggest brands, they 233 00:09:35,994 --> 00:09:37,754 Speaker 1: were not in wholesale, and we were like, let's chat 234 00:09:37,794 --> 00:09:40,674 Speaker 1: and they were like oh nah. We were like no, no, no, no, 235 00:09:40,794 --> 00:09:42,234 Speaker 1: we think you need to speak to us, and then 236 00:09:42,274 --> 00:09:43,834 Speaker 1: we jumped on a call and like by the end 237 00:09:43,834 --> 00:09:44,954 Speaker 1: of the call, we were like done deal. 238 00:09:45,154 --> 00:09:48,154 Speaker 3: So you help develop that relationship with them and introduce them. 239 00:09:48,034 --> 00:09:52,834 Speaker 1: To the world. We are their only stockist now still, 240 00:09:53,194 --> 00:09:56,674 Speaker 1: but yes, we we kind of help brands come into 241 00:09:56,714 --> 00:09:58,114 Speaker 1: the wholesale market. Yeah. 242 00:09:58,194 --> 00:09:58,474 Speaker 2: Yeah. 243 00:09:58,554 --> 00:10:00,794 Speaker 3: You sound like the kind of woman who in business 244 00:10:00,794 --> 00:10:03,674 Speaker 3: and in life, you know, really follows your gut, an 245 00:10:03,674 --> 00:10:07,834 Speaker 3: example being obviously changing career paths to follow any little 246 00:10:07,914 --> 00:10:09,914 Speaker 3: voice inside your head that said I need to do this. 247 00:10:10,314 --> 00:10:14,114 Speaker 3: So in business, you need to make difficult decisions all 248 00:10:14,154 --> 00:10:17,514 Speaker 3: the time, maybe say no to opportunities that are presented 249 00:10:17,554 --> 00:10:19,834 Speaker 3: to you because you are trying to stick to a 250 00:10:19,834 --> 00:10:22,794 Speaker 3: different plan. Potentially, can you tell us about a time 251 00:10:22,874 --> 00:10:25,594 Speaker 3: when maybe you've had to say no to something that 252 00:10:25,874 --> 00:10:27,794 Speaker 3: might have been appealing to you but you knew it. 253 00:10:27,754 --> 00:10:30,953 Speaker 1: Wasn't right for you. Yeah, I feel like that's probably 254 00:10:30,994 --> 00:10:35,234 Speaker 1: come about now. More. I feel like at the start, 255 00:10:35,314 --> 00:10:37,514 Speaker 1: I said yes to everything, and I'm so glad I did, 256 00:10:37,594 --> 00:10:41,114 Speaker 1: because you can't find exactly who and what your business 257 00:10:41,154 --> 00:10:44,394 Speaker 1: is meant to be if you don't throw yourself at everything. 258 00:10:44,994 --> 00:10:47,194 Speaker 1: It takes a lot more time. Rather, I was just 259 00:10:47,234 --> 00:10:49,034 Speaker 1: like doing everything. I was like, struck every band, let's 260 00:10:49,074 --> 00:10:52,114 Speaker 1: just work this out as we go. Now more, because 261 00:10:52,154 --> 00:10:55,514 Speaker 1: I know exactly who we are and who we want 262 00:10:55,554 --> 00:11:00,474 Speaker 1: to be, I say no now yeah, And it's a 263 00:11:00,514 --> 00:11:03,594 Speaker 1: lot easier because I'm just so busy, Like I really 264 00:11:03,634 --> 00:11:05,994 Speaker 1: have to think is this worth the time? And if 265 00:11:06,034 --> 00:11:07,794 Speaker 1: it's not, then I have to say no. Yeah. 266 00:11:07,874 --> 00:11:10,994 Speaker 4: That's a testament where you've got to really with your business, 267 00:11:10,994 --> 00:11:12,594 Speaker 4: Like you know, you're looking for those opportunities. 268 00:11:12,674 --> 00:11:14,274 Speaker 2: Yes, yes, yes, at the beginning. 269 00:11:13,954 --> 00:11:16,674 Speaker 1: But I was always like hunting down those opportunities and 270 00:11:16,714 --> 00:11:19,834 Speaker 1: like reaching out to people and like always coming up 271 00:11:19,834 --> 00:11:21,994 Speaker 1: with like ideas where I could pull other people in. 272 00:11:22,034 --> 00:11:24,114 Speaker 1: So I was also part of wanting more and more 273 00:11:24,114 --> 00:11:25,634 Speaker 1: and more. But then I think you get to a 274 00:11:25,634 --> 00:11:27,234 Speaker 1: point where you're like, Okay, this is who we are. 275 00:11:27,594 --> 00:11:29,994 Speaker 1: Anything beyond this is a flying pig and we're not 276 00:11:30,714 --> 00:11:32,594 Speaker 1: We're not doing that. Yeah, it just doesn't make sense. 277 00:11:32,714 --> 00:11:35,354 Speaker 1: A flying pee. That's what my husband calls them, a 278 00:11:35,394 --> 00:11:37,754 Speaker 1: flying peak. And I'm like, yeah, He's like, then we're 279 00:11:37,834 --> 00:11:39,794 Speaker 1: not doing it. How can we use that? Like, how 280 00:11:39,834 --> 00:11:43,074 Speaker 1: can we apply that? Okay, say, like an offer came 281 00:11:43,354 --> 00:11:47,034 Speaker 1: through for a brand that was similar to sneaky link, 282 00:11:47,434 --> 00:11:49,194 Speaker 1: like a flying peak, Like it just doesn't make sense. 283 00:11:49,274 --> 00:11:50,833 Speaker 1: I can be really good brand, but like it's a 284 00:11:50,874 --> 00:11:53,473 Speaker 1: flying peak. Let's just focus on sneaking that terminology. 285 00:11:53,714 --> 00:12:04,034 Speaker 5: Yeah, yeah, so you're visitors. 286 00:12:04,234 --> 00:12:07,874 Speaker 4: I remember seeing girls with gems on TikTok you're in covid, 287 00:12:07,914 --> 00:12:09,834 Speaker 4: and it was the same same but different sizes. 288 00:12:09,914 --> 00:12:12,354 Speaker 2: Yeah, someone was wearing size eight, someone was wearing size twelve. 289 00:12:12,394 --> 00:12:14,794 Speaker 4: And it's so funny hearing your voice now because it's 290 00:12:14,834 --> 00:12:16,114 Speaker 4: just so familiar with me. 291 00:12:16,394 --> 00:12:18,114 Speaker 2: Seeing you come up with my TikTok feed. 292 00:12:18,474 --> 00:12:21,034 Speaker 4: Talk to us about the growth on social media because 293 00:12:21,034 --> 00:12:23,154 Speaker 4: it's been such a big part of your. 294 00:12:22,994 --> 00:12:27,794 Speaker 2: Brand, and I guess any advice for our listeners. Firstly, 295 00:12:27,834 --> 00:12:31,114 Speaker 2: actually just starting with you're very confident. You're great in 296 00:12:31,114 --> 00:12:31,874 Speaker 2: front of the camera. 297 00:12:32,114 --> 00:12:34,794 Speaker 4: Anyone listening who maybe has their own business and isn't 298 00:12:34,834 --> 00:12:37,114 Speaker 4: as confident hates talking on camera. Do you have any 299 00:12:37,154 --> 00:12:40,394 Speaker 4: advice for them. Do you think it's how important is 300 00:12:40,514 --> 00:12:42,754 Speaker 4: social media for their business? Any tips on how to 301 00:12:42,754 --> 00:12:43,674 Speaker 4: get in front of the camera. 302 00:12:43,954 --> 00:12:50,234 Speaker 1: Yeah, I am very extroverted, but like I'm extroverted when 303 00:12:50,234 --> 00:12:53,234 Speaker 1: you put me in a social situation where I'm comfortable, 304 00:12:53,314 --> 00:12:56,434 Speaker 1: but on camera, I'm actually I wasn't comfortable. I didn't 305 00:12:56,514 --> 00:12:58,914 Speaker 1: like it, but I knew that when I would meet 306 00:12:58,954 --> 00:13:02,274 Speaker 1: people and have interactions, they would like the interaction. They 307 00:13:02,314 --> 00:13:04,674 Speaker 1: would laugh. I had really good rapport with customers in 308 00:13:04,714 --> 00:13:07,994 Speaker 1: store who wanted my styling advice. Like, I obviously knew 309 00:13:08,034 --> 00:13:10,674 Speaker 1: I could be good on camera, but I didn't like it, 310 00:13:11,194 --> 00:13:12,914 Speaker 1: but I knew it could work. So one day I 311 00:13:12,994 --> 00:13:14,954 Speaker 1: was just like to one of the girls, just film me. 312 00:13:15,594 --> 00:13:17,314 Speaker 1: Don't make it so serious, but just film me. And 313 00:13:17,354 --> 00:13:20,394 Speaker 1: she's like, okay. So we filmed this video, and I 314 00:13:20,434 --> 00:13:22,234 Speaker 1: told like ten of my friends, I'm going to start 315 00:13:22,274 --> 00:13:24,714 Speaker 1: posting these videos. I think I'm weird and awkward in them, 316 00:13:24,954 --> 00:13:27,154 Speaker 1: but I'm doing it and letting you know because that 317 00:13:27,194 --> 00:13:30,954 Speaker 1: will hold me responsible to keep doing it. That's so idea. Yeses, 318 00:13:30,994 --> 00:13:32,274 Speaker 1: So I'm doing it and I know it might be 319 00:13:32,314 --> 00:13:34,114 Speaker 1: really weird, but I don't care. And they were like cool, 320 00:13:34,274 --> 00:13:37,074 Speaker 1: good and obviously it took off. People loved it, and 321 00:13:37,634 --> 00:13:40,194 Speaker 1: obviously because people loved it, then I like doing it. 322 00:13:40,234 --> 00:13:43,154 Speaker 1: So yeah, that just can be dude. I think you 323 00:13:43,274 --> 00:13:44,234 Speaker 1: just need to like do it. 324 00:13:44,434 --> 00:13:46,594 Speaker 4: Yeah, And is that a big part of your job now? 325 00:13:46,594 --> 00:13:49,314 Speaker 4: Like are you on camera daily? Are you posting? Are 326 00:13:49,354 --> 00:13:50,234 Speaker 4: you filming daily? 327 00:13:50,674 --> 00:13:54,994 Speaker 1: It's changed. Last year we were filming like every single day, 328 00:13:55,914 --> 00:13:58,354 Speaker 1: but like it killed me and I can't do that anymore. 329 00:13:58,394 --> 00:14:00,314 Speaker 1: So no, we're not filming every day anymore. But last 330 00:14:00,394 --> 00:14:02,954 Speaker 1: year we were filming like ten to twenty hours a week. 331 00:14:03,234 --> 00:14:06,234 Speaker 3: Wow, yeah that's a big I was so burnedy time commitment. 332 00:14:06,274 --> 00:14:08,874 Speaker 3: It's like you're there worth it. 333 00:14:09,314 --> 00:14:11,114 Speaker 1: But then it got to a point where like it 334 00:14:11,314 --> 00:14:14,474 Speaker 1: just like I physically couldn't do it anymore. But I 335 00:14:14,514 --> 00:14:17,833 Speaker 1: think for people who aren't doing it but think they 336 00:14:17,874 --> 00:14:20,194 Speaker 1: want to, your first video is always going to be awkward. 337 00:14:20,234 --> 00:14:22,034 Speaker 1: It's not going to be perfect. I think people also 338 00:14:22,074 --> 00:14:23,874 Speaker 1: want to make it all perfect and like, edit, they're 339 00:14:23,914 --> 00:14:27,714 Speaker 1: real so perfectly. My first video was like a bloopers 340 00:14:28,074 --> 00:14:30,114 Speaker 1: weird thing of me showing how to wear this outfit 341 00:14:30,154 --> 00:14:32,394 Speaker 1: and it was such a bad video. It doesn't matter. 342 00:14:32,434 --> 00:14:34,114 Speaker 1: You just need to post the video. See this is 343 00:14:34,154 --> 00:14:36,314 Speaker 1: my problem. I overthink. 344 00:14:37,794 --> 00:14:40,234 Speaker 3: Over the editing, and then by the time you've labored 345 00:14:40,274 --> 00:14:42,874 Speaker 3: over the editing, like Instagram like bugs out and you 346 00:14:42,994 --> 00:14:44,434 Speaker 3: lose your work, you know, And I. 347 00:14:44,434 --> 00:14:48,554 Speaker 1: Just overly edited video. They just want they don't just 348 00:14:48,554 --> 00:14:50,394 Speaker 1: have to post it. That's what works better, right. 349 00:14:50,394 --> 00:14:52,234 Speaker 3: And it's like you said, I think you said before, 350 00:14:52,274 --> 00:14:55,754 Speaker 3: don't be so serious, like you know, and you're doing 351 00:14:55,754 --> 00:14:57,514 Speaker 3: these videos, it's going to be awkward, and it's like 352 00:14:57,514 --> 00:14:59,434 Speaker 3: you almost need to have that disclosure with them and 353 00:14:59,474 --> 00:15:02,194 Speaker 3: with yourself that it's like, I can do this. It 354 00:15:02,194 --> 00:15:04,114 Speaker 3: doesn't have to be perfect, it doesn't have to be right. 355 00:15:04,154 --> 00:15:05,394 Speaker 3: I'm just going to put it out there because I 356 00:15:05,434 --> 00:15:08,154 Speaker 3: keep trying to remind myself. It might be like a 357 00:15:08,154 --> 00:15:10,994 Speaker 3: few seconds that someone comes across it and then it's gone. 358 00:15:12,474 --> 00:15:16,194 Speaker 1: No one cares about what you're doing, not just you, everyone, 359 00:15:16,314 --> 00:15:18,394 Speaker 1: No one cares. No one cares about No one cares 360 00:15:18,434 --> 00:15:21,234 Speaker 1: about what I'm doing. Like they might for like one 361 00:15:21,274 --> 00:15:24,954 Speaker 1: second be like she's not cool in that video, but 362 00:15:25,034 --> 00:15:26,754 Speaker 1: like once you start getting lots of views, I think 363 00:15:26,754 --> 00:15:28,634 Speaker 1: you're cool. But so you just like can't care. You 364 00:15:28,674 --> 00:15:30,114 Speaker 1: just have to like keep making the videos. And just 365 00:15:30,154 --> 00:15:31,234 Speaker 1: it doesn't matter. 366 00:15:32,114 --> 00:15:34,114 Speaker 3: I heard a little tidbit the other day on social 367 00:15:34,154 --> 00:15:37,274 Speaker 3: media someone I follow an actor, and he said, like 368 00:15:37,434 --> 00:15:39,914 Speaker 3: everything good is on the other side of cringe, and 369 00:15:39,954 --> 00:15:42,914 Speaker 3: I was like, oh, so true, Like it has to 370 00:15:42,954 --> 00:15:45,234 Speaker 3: be cringe because you're trying, and it has to be 371 00:15:45,394 --> 00:15:47,634 Speaker 3: trying is cool, right, Like it's it's you know, to 372 00:15:47,634 --> 00:15:50,914 Speaker 3: make the effort, right, Like there's there's something in that 373 00:15:50,914 --> 00:15:53,194 Speaker 3: that shows you're making an effort and you want to succeed. 374 00:15:53,314 --> 00:15:55,754 Speaker 1: I think, okay, telling people that's something I've done in 375 00:15:55,794 --> 00:16:00,394 Speaker 1: business so much. I said, I'm making a brand. I 376 00:16:00,474 --> 00:16:02,954 Speaker 1: had no idea how I was going to make a brand. 377 00:16:02,994 --> 00:16:05,954 Speaker 1: I had literally less than an idea. But I started 378 00:16:05,954 --> 00:16:09,074 Speaker 1: telling all my friends I'm making a brand, and then 379 00:16:09,154 --> 00:16:10,514 Speaker 1: they'd be like, tell us about it, and I'm like, 380 00:16:10,754 --> 00:16:14,274 Speaker 1: I can't because I have no idea yet. But it's 381 00:16:14,274 --> 00:16:16,274 Speaker 1: going to happen, so you have to keep asking me 382 00:16:16,314 --> 00:16:18,234 Speaker 1: about it. So then I make sure that I do it. Wow. 383 00:16:18,354 --> 00:16:20,434 Speaker 2: And then it comes to your identity as well, like 384 00:16:20,514 --> 00:16:22,914 Speaker 2: you've become the fashion go to or like it is 385 00:16:22,954 --> 00:16:23,634 Speaker 2: who you are. 386 00:16:23,834 --> 00:16:27,274 Speaker 1: Yeah, fail yourself. That's also like just a tip if 387 00:16:27,314 --> 00:16:29,154 Speaker 1: anyone here's this don't just start saying you to do 388 00:16:29,194 --> 00:16:33,914 Speaker 1: things you're not going to do it, like to do it. Yeah, don't. 389 00:16:33,954 --> 00:16:35,274 Speaker 1: Don't just say you're going to do things if you're 390 00:16:35,274 --> 00:16:37,754 Speaker 1: not going to do them. Yeah, that's so. 391 00:16:37,794 --> 00:16:39,514 Speaker 4: You've currently got a collection out at the moment with 392 00:16:39,714 --> 00:16:42,674 Speaker 4: Jazz hand yep. Is she the first influencer that you've 393 00:16:42,714 --> 00:16:43,914 Speaker 4: done a collection with? Yeah? 394 00:16:43,954 --> 00:16:46,634 Speaker 2: Awesome? And how do you choose who you're going to 395 00:16:46,674 --> 00:16:47,274 Speaker 2: do this with? 396 00:16:47,594 --> 00:16:49,834 Speaker 4: Was it something where she approached you or you just 397 00:16:49,914 --> 00:16:52,634 Speaker 4: loved her and she was an organic Sneaky Link wearer. 398 00:16:52,994 --> 00:16:55,234 Speaker 1: Yes, she was an organic sneaky liing weer. So she 399 00:16:55,274 --> 00:16:56,634 Speaker 1: would always come and be like, I love this and 400 00:16:56,674 --> 00:16:58,794 Speaker 1: we would send it to her, and when it came 401 00:16:58,874 --> 00:17:02,714 Speaker 1: time to choose someone, she felt like the only person 402 00:17:02,754 --> 00:17:03,394 Speaker 1: we would do it with. 403 00:17:03,594 --> 00:17:06,114 Speaker 2: Just on that. Do you do lots of influencer sendouts 404 00:17:06,154 --> 00:17:07,034 Speaker 2: with Sneaky. 405 00:17:06,714 --> 00:17:08,034 Speaker 1: Link only recently? 406 00:17:08,154 --> 00:17:08,314 Speaker 4: Yeah? 407 00:17:08,354 --> 00:17:09,754 Speaker 2: Okay, yeah. Do you find they work? 408 00:17:10,033 --> 00:17:10,594 Speaker 1: It depends? 409 00:17:10,714 --> 00:17:12,474 Speaker 2: Yeah, it depends. 410 00:17:12,634 --> 00:17:14,314 Speaker 1: I think you also get to a stage where it's 411 00:17:14,354 --> 00:17:15,793 Speaker 1: like the only next step. 412 00:17:15,994 --> 00:17:18,674 Speaker 4: Yeah, you know, and if that you're choosing the right 413 00:17:18,674 --> 00:17:20,554 Speaker 4: people and it's almost like the Sneaky Link mews. 414 00:17:20,954 --> 00:17:24,954 Speaker 1: Yeah, it's not just into sales, but it's awareness. 415 00:17:25,034 --> 00:17:26,994 Speaker 2: I agree, yeah, Y, But with. 416 00:17:27,074 --> 00:17:30,513 Speaker 1: Jazz, it just felt so aligned and I wouldn't have 417 00:17:30,554 --> 00:17:33,034 Speaker 1: done it if it didn't feel like that. I don't 418 00:17:33,034 --> 00:17:34,714 Speaker 1: think I would have been able to work with someone 419 00:17:35,154 --> 00:17:38,513 Speaker 1: who wasn't as committed and passionate and excited about this 420 00:17:38,594 --> 00:17:41,073 Speaker 1: project as we were. It wouldn't have worked because our 421 00:17:41,074 --> 00:17:44,834 Speaker 1: team were like so passionate about this, and if we 422 00:17:44,874 --> 00:17:47,513 Speaker 1: had someone that didn't really care, I don't think it 423 00:17:47,554 --> 00:17:49,754 Speaker 1: would have worked as well. And I think that shows 424 00:17:49,754 --> 00:17:51,994 Speaker 1: in the content. You can really feel that Jazz wanted 425 00:17:52,034 --> 00:17:52,354 Speaker 1: to be there. 426 00:17:52,434 --> 00:17:53,914 Speaker 2: It's almost like she's part of the team. 427 00:17:55,714 --> 00:17:58,034 Speaker 1: We literally like I miss her this week that we're 428 00:17:58,074 --> 00:18:00,274 Speaker 1: not like talking, because we were talking every single day. 429 00:18:00,434 --> 00:18:02,754 Speaker 1: She helped us design the collection, like we would get 430 00:18:02,754 --> 00:18:05,033 Speaker 1: it this this top that I'm wearing, We sampled like 431 00:18:05,074 --> 00:18:06,834 Speaker 1: five times and it was something Jazz really wanted us 432 00:18:06,874 --> 00:18:09,874 Speaker 1: to get right. And like in the final like the 433 00:18:10,074 --> 00:18:12,513 Speaker 1: from the fourth sample to the fifth it was literally 434 00:18:12,554 --> 00:18:14,554 Speaker 1: removing three centimeters from here so you can make sure 435 00:18:14,554 --> 00:18:17,074 Speaker 1: you can wear it like at a nice length. But 436 00:18:17,154 --> 00:18:20,234 Speaker 1: like we focused on every single detail and Jazz was 437 00:18:20,274 --> 00:18:23,474 Speaker 1: along that journey with us, so she's so passionate about 438 00:18:23,474 --> 00:18:26,154 Speaker 1: the clothes because she helped design them. Yeah cool, but yeah, 439 00:18:26,154 --> 00:18:27,314 Speaker 1: it does feel like she's part of the team and 440 00:18:27,394 --> 00:18:27,914 Speaker 1: all the content. 441 00:18:27,914 --> 00:18:30,674 Speaker 2: It's like, I do love that your team is so involved. 442 00:18:30,714 --> 00:18:32,954 Speaker 4: Even like your campaign shots or what's on your website, 443 00:18:32,994 --> 00:18:34,394 Speaker 4: it's usually you or the team members. 444 00:18:34,474 --> 00:18:35,994 Speaker 2: Right, Yeah, it's so cool. 445 00:18:36,034 --> 00:18:40,034 Speaker 4: I love that that sort of employee first contents really 446 00:18:40,034 --> 00:18:40,793 Speaker 4: big at the moment. 447 00:18:41,114 --> 00:18:42,194 Speaker 2: So showing your tea. 448 00:18:42,074 --> 00:18:44,074 Speaker 1: You feel like we did that, like before we did that. 449 00:18:44,074 --> 00:18:46,914 Speaker 1: Else when you're asking before about our content during COVID, 450 00:18:47,354 --> 00:18:49,634 Speaker 1: we were the only people we had. You couldn't get 451 00:18:49,674 --> 00:18:52,394 Speaker 1: models during lockdown. Of course we were going to work, 452 00:18:52,754 --> 00:18:55,194 Speaker 1: so we would just it was like a product of 453 00:18:55,194 --> 00:18:57,194 Speaker 1: that limitation. Yeah, and then people would be like, you're 454 00:18:57,234 --> 00:18:59,234 Speaker 1: not showing enough size diversity. You get someone else. We're like, 455 00:18:59,314 --> 00:19:01,354 Speaker 1: we can't. Can we talk about that? Actually, can we 456 00:19:01,394 --> 00:19:01,754 Speaker 1: go into that? 457 00:19:01,754 --> 00:19:04,274 Speaker 3: Because you were just talking about the level of detail 458 00:19:04,274 --> 00:19:06,954 Speaker 3: you put into your designs and that feedback from the customer, 459 00:19:07,274 --> 00:19:10,513 Speaker 3: you know, feedback with Jazz, So size inclusivity is a 460 00:19:10,554 --> 00:19:12,154 Speaker 3: really big part of what you guys offer. 461 00:19:13,154 --> 00:19:14,714 Speaker 1: You go up to a size. 462 00:19:14,354 --> 00:19:18,234 Speaker 3: Twenty, which is amazing, Like that's real leadership in that space, 463 00:19:18,354 --> 00:19:21,994 Speaker 3: because as we all know, unfortunately very few Australian brands 464 00:19:22,114 --> 00:19:24,834 Speaker 3: stock a full size ranger are prepared to listen to 465 00:19:24,874 --> 00:19:27,553 Speaker 3: the feedback that there's the demand for that. Why do 466 00:19:27,594 --> 00:19:29,474 Speaker 3: you think that is and how has it kind of 467 00:19:29,594 --> 00:19:33,114 Speaker 3: benefited you guys to be more aware of that conversation 468 00:19:33,194 --> 00:19:34,834 Speaker 3: and actually cater to that customer. 469 00:19:35,154 --> 00:19:36,954 Speaker 1: I don't know why it is, and maybe I should 470 00:19:36,994 --> 00:19:40,554 Speaker 1: have a better answer because I own a multi brand boutique. 471 00:19:40,034 --> 00:19:43,034 Speaker 1: I haven't also thought too much about why no one 472 00:19:43,034 --> 00:19:44,914 Speaker 1: else is doing it. I just thought about why aren't 473 00:19:44,914 --> 00:19:47,354 Speaker 1: we doing it fair? And that's why we did it. 474 00:19:47,354 --> 00:19:50,594 Speaker 1: It is funny, though, I saw a video on TikTok 475 00:19:50,594 --> 00:19:53,194 Speaker 1: that was obviously aimed at us yesterday and it was like, 476 00:19:53,674 --> 00:19:55,593 Speaker 1: this is so ridiculous that brands are going to four excel. 477 00:19:55,754 --> 00:19:58,033 Speaker 1: People should consider having a healthier lifestyle. And I was like, 478 00:19:58,194 --> 00:20:02,074 Speaker 1: whoa that that is so tone deaf. My god, but 479 00:20:02,234 --> 00:20:03,994 Speaker 1: that video just came up, Yes, it came up on 480 00:20:04,074 --> 00:20:05,954 Speaker 1: my tik. It was obviously aimed at up because we 481 00:20:06,034 --> 00:20:08,434 Speaker 1: keep going on about four it okay, And I was like, 482 00:20:08,594 --> 00:20:09,793 Speaker 1: that's so tone deaf. 483 00:20:10,034 --> 00:20:14,074 Speaker 3: Whoa, Yeah, whoa, It's just such a layered thing, isn't it. 484 00:20:14,074 --> 00:20:16,234 Speaker 1: It is so layered, and I feel like when we 485 00:20:16,274 --> 00:20:19,554 Speaker 1: made the decision to do this, we didn't go into 486 00:20:19,594 --> 00:20:21,793 Speaker 1: such a layered conversation about the pros and cons. It 487 00:20:21,874 --> 00:20:24,554 Speaker 1: just felt natural. We always went to a size sixteen 488 00:20:24,634 --> 00:20:27,994 Speaker 1: from basically day one, which was more than most brands do. 489 00:20:28,634 --> 00:20:30,474 Speaker 1: So many Australian brands still got to size twelve. 490 00:20:30,674 --> 00:20:31,194 Speaker 2: Yeah, I'll stop. 491 00:20:31,234 --> 00:20:31,394 Speaker 3: It was. 492 00:20:33,074 --> 00:20:34,874 Speaker 1: Like try something on and I'm like, it doesn't fit me, 493 00:20:34,954 --> 00:20:36,714 Speaker 1: so you get away with it. Why not fit into 494 00:20:36,754 --> 00:20:38,593 Speaker 1: this Australian brand? That's so weird because like, I'm a 495 00:20:38,594 --> 00:20:40,594 Speaker 1: healthy Australian woman. Why don't I fit in. 496 00:20:40,514 --> 00:20:44,074 Speaker 3: Your average woman is a size sixteen exactly, I believe. 497 00:20:44,354 --> 00:20:47,714 Speaker 1: So. Yeah, was their customer feedback that they wanted that 498 00:20:47,834 --> 00:20:51,073 Speaker 1: range or to save that feedback yet, But when we 499 00:20:51,194 --> 00:20:53,553 Speaker 1: started talking to Jazz, it was already something on our 500 00:20:53,634 --> 00:20:56,033 Speaker 1: radar that we wanted to extend our sizing eventually. And 501 00:20:56,074 --> 00:20:57,754 Speaker 1: when we started speaking to Jazz, She's like, I really 502 00:20:57,754 --> 00:20:59,074 Speaker 1: want to make sure that you'd have like up to 503 00:20:59,114 --> 00:21:01,833 Speaker 1: a size twenty because people at the event will be 504 00:21:01,994 --> 00:21:04,354 Speaker 1: that size. And we were like, perfect, let's do it. 505 00:21:04,394 --> 00:21:06,994 Speaker 1: Because we wanted to it. Obviously you don't just flick 506 00:21:07,194 --> 00:21:10,033 Speaker 1: the on switch to bigger sizes that you need to 507 00:21:10,034 --> 00:21:12,874 Speaker 1: do things in design. So it's a lot of people 508 00:21:12,954 --> 00:21:14,634 Speaker 1: like why didn't you do it soon? It's like, okay, 509 00:21:14,754 --> 00:21:18,114 Speaker 1: just relax, like there's actually praising you have to consider, 510 00:21:18,194 --> 00:21:18,754 Speaker 1: and it's a. 511 00:21:18,674 --> 00:21:20,794 Speaker 2: Cost as well to you that people are unaware of it. 512 00:21:20,994 --> 00:21:23,714 Speaker 1: Yes, exactly, but it just felt like the perfect time 513 00:21:23,754 --> 00:21:26,154 Speaker 1: and I was more than happy to invest and do it, 514 00:21:26,194 --> 00:21:28,353 Speaker 1: and it made so much sense, and going forward we 515 00:21:28,394 --> 00:21:31,234 Speaker 1: will have those sizes. Yeah, it just made sense, and 516 00:21:31,274 --> 00:21:34,394 Speaker 1: we obviously will continue to extend the sizing. But people also, 517 00:21:34,434 --> 00:21:37,274 Speaker 1: we got so much backlash the day before the event 518 00:21:37,314 --> 00:21:39,513 Speaker 1: of people being like you think you're inclusive, You're not 519 00:21:39,514 --> 00:21:41,434 Speaker 1: inclusive at all. You should be going to a size 520 00:21:41,434 --> 00:21:43,834 Speaker 1: of twenty eight. And I'm like, okay, that's hard. All right, 521 00:21:44,074 --> 00:21:46,634 Speaker 1: let's not push brands down who are trying to make 522 00:21:46,634 --> 00:21:49,354 Speaker 1: a positive impact, because we're actually trying to make a 523 00:21:49,354 --> 00:21:52,714 Speaker 1: step forward and if people trolls are going to come 524 00:21:52,754 --> 00:21:54,394 Speaker 1: online and do that, then other brands are going to 525 00:21:54,394 --> 00:21:56,394 Speaker 1: be too scared to make a change. So let's just 526 00:21:56,434 --> 00:21:58,754 Speaker 1: be nice so true, like we're trying to make a 527 00:21:58,754 --> 00:21:59,594 Speaker 1: positive step. 528 00:21:59,754 --> 00:22:02,394 Speaker 3: Well, we commend you on that. That's great to see. Yeah, 529 00:22:02,394 --> 00:22:05,114 Speaker 3: and hopefully more brands follow your lead. Yeah all we'd 530 00:22:05,154 --> 00:22:05,594 Speaker 3: like to see. 531 00:22:05,754 --> 00:22:05,954 Speaker 4: Yeah. 532 00:22:06,034 --> 00:22:14,594 Speaker 1: Yeah. 533 00:22:14,674 --> 00:22:17,194 Speaker 4: I love how you're in this really interesting position where 534 00:22:17,274 --> 00:22:18,954 Speaker 4: you're dealing with so many brands. 535 00:22:19,234 --> 00:22:21,434 Speaker 2: You'd be exposed to their collections. 536 00:22:21,474 --> 00:22:24,634 Speaker 4: What's coming out for resorts during summer and beyond you'd 537 00:22:24,634 --> 00:22:27,394 Speaker 4: be looking next year. Can you give us and our 538 00:22:27,434 --> 00:22:30,354 Speaker 4: listeners any insight into any trends that are coming out 539 00:22:30,754 --> 00:22:32,513 Speaker 4: for summer in particular? 540 00:22:32,874 --> 00:22:34,114 Speaker 2: Like what are we going to be good? 541 00:22:34,154 --> 00:22:36,754 Speaker 1: Summer is so fun? Like I literally feel sick. Yesterday 542 00:22:37,634 --> 00:22:39,474 Speaker 1: we like printed all of our cads yesterday we were 543 00:22:39,554 --> 00:22:41,273 Speaker 1: like planning the next five months and I was like, 544 00:22:41,994 --> 00:22:43,834 Speaker 1: I feel through sick. I can't do this. There's too 545 00:22:43,874 --> 00:22:47,434 Speaker 1: many quack when cats go back the little drawings of 546 00:22:47,474 --> 00:22:50,593 Speaker 1: all the pieces. Okay, there's a lot of texture and clothing, 547 00:22:50,634 --> 00:22:55,074 Speaker 1: so like heaps of lace with silk, lots of jersey, 548 00:22:55,994 --> 00:22:58,553 Speaker 1: there's color, there's lots of monogramme. I feel like it's 549 00:22:58,594 --> 00:23:01,114 Speaker 1: all happening this summer. It's really exciting. 550 00:23:01,274 --> 00:23:05,674 Speaker 2: And even with Jazz hand the collection. Yeah, this chocolate brown. 551 00:23:05,474 --> 00:23:07,914 Speaker 1: Oh my god, chocolate brown is not going anyway. 552 00:23:07,594 --> 00:23:10,114 Speaker 4: So how did you do you look into trend forecasts 553 00:23:10,194 --> 00:23:11,874 Speaker 4: or are you exposed to that or is it more 554 00:23:11,954 --> 00:23:14,114 Speaker 4: you gut feeling you see what other brands are doing 555 00:23:14,154 --> 00:23:15,314 Speaker 4: and you jump on trends. 556 00:23:15,394 --> 00:23:17,074 Speaker 1: I think it's so weird because maybe a few years 557 00:23:17,074 --> 00:23:18,594 Speaker 1: ago I'd be like, how do all the brands know? 558 00:23:18,954 --> 00:23:21,314 Speaker 1: Like what because we go to showing them like they're 559 00:23:21,314 --> 00:23:23,074 Speaker 1: all the same thing. How do they know there is 560 00:23:23,154 --> 00:23:25,434 Speaker 1: a platform that tells you what is going to be trending? 561 00:23:26,034 --> 00:23:29,434 Speaker 1: We don't use it. We do so all you have 562 00:23:29,474 --> 00:23:31,274 Speaker 1: to do is look to the international market. So say, 563 00:23:31,314 --> 00:23:33,434 Speaker 1: for example, it's Paris Fashion Week, you look what's coming 564 00:23:33,434 --> 00:23:35,394 Speaker 1: down the wrong way. You then go on TikTok, see 565 00:23:35,394 --> 00:23:38,354 Speaker 1: what everyone's wearing, go on Instagram, gone Pinterest, and you 566 00:23:38,474 --> 00:23:41,194 Speaker 1: basically can like formulate what is going to be trending. 567 00:23:41,314 --> 00:23:43,074 Speaker 2: And you do that, you enjoy that as oh God, 568 00:23:43,274 --> 00:23:44,074 Speaker 2: love yeah, I love it. 569 00:23:44,114 --> 00:23:46,513 Speaker 1: I love that so much. Like I just troll the 570 00:23:46,514 --> 00:23:48,793 Speaker 1: internet and we have a sneakillant group on Instagram and 571 00:23:48,794 --> 00:23:51,194 Speaker 1: TikTok and I'm just sending like all day every day. 572 00:23:51,754 --> 00:23:54,513 Speaker 3: That because it's rather than going to yes, those trend 573 00:23:54,594 --> 00:23:57,394 Speaker 3: or authorities are predicting things, and that's based on data, 574 00:23:57,594 --> 00:24:01,194 Speaker 3: real life data, but that's more like you amassing your 575 00:24:01,314 --> 00:24:05,714 Speaker 3: own references, yes exactly, point of view and honing that 576 00:24:05,874 --> 00:24:08,314 Speaker 3: and then filtering that into a brand rather than using 577 00:24:08,394 --> 00:24:11,074 Speaker 3: like the overlord that tells you it's this color something 578 00:24:11,114 --> 00:24:13,914 Speaker 3: you can then kind of curate, you know, according to. 579 00:24:14,514 --> 00:24:16,714 Speaker 1: It's changed so much because now like Pantone color of 580 00:24:16,714 --> 00:24:18,634 Speaker 1: the Year is such a big thing, and like Pantone 581 00:24:18,674 --> 00:24:21,234 Speaker 1: will post it or they'll post like the colors, so 582 00:24:21,314 --> 00:24:25,394 Speaker 1: then they went wrong, but we're not wrong at all, 583 00:24:25,474 --> 00:24:27,634 Speaker 1: but like we will send each other all of those things, 584 00:24:27,634 --> 00:24:29,434 Speaker 1: and then we always have creative days off site where 585 00:24:29,474 --> 00:24:32,194 Speaker 1: we'll go somewhere and just like we'll often like go 586 00:24:32,234 --> 00:24:34,354 Speaker 1: to my apartment then like I make sure it's really clean, 587 00:24:34,434 --> 00:24:36,394 Speaker 1: and like you know, we'll have nothing on the table 588 00:24:36,394 --> 00:24:38,073 Speaker 1: and we just like talk about what we want to do. 589 00:24:38,234 --> 00:24:40,194 Speaker 1: We start scrolling through it. We'll go through Instagram first 590 00:24:40,234 --> 00:24:43,474 Speaker 1: and TikTok, and there's common themes that keep coming up 591 00:24:43,474 --> 00:24:45,434 Speaker 1: that all of us send and that will be the 592 00:24:45,474 --> 00:24:48,274 Speaker 1: base of our collection and then we just like build 593 00:24:48,314 --> 00:24:49,834 Speaker 1: on that and we'll be like, hey, we need three pants? 594 00:24:49,954 --> 00:24:51,754 Speaker 1: What pants? And we kind of go through. 595 00:24:51,834 --> 00:24:54,594 Speaker 3: It's a conversation, a dialogue with your team. 596 00:24:55,074 --> 00:24:56,874 Speaker 1: I'm not sure how the brands do it, Like I've 597 00:24:56,874 --> 00:24:59,634 Speaker 1: got to assume it's the same way because we're. 598 00:24:59,474 --> 00:25:01,754 Speaker 2: All coming like as well. 599 00:25:01,834 --> 00:25:05,154 Speaker 4: So you can do reactive exactly what's there and then 600 00:25:05,154 --> 00:25:07,314 Speaker 4: you can create it and like the turnarounds pretty quick 601 00:25:07,394 --> 00:25:07,954 Speaker 4: these days. 602 00:25:08,274 --> 00:25:09,954 Speaker 2: Yeah, somewhat, yeah, somewhat. 603 00:25:09,994 --> 00:25:11,994 Speaker 1: I mean this Jazz Collection was in the works of 604 00:25:12,074 --> 00:25:14,714 Speaker 1: like months and months, but it really hit and we 605 00:25:14,874 --> 00:25:15,674 Speaker 1: just got it right. 606 00:25:15,914 --> 00:25:18,994 Speaker 4: Yeah, amazing because even like the jawts and the sheer 607 00:25:18,994 --> 00:25:19,434 Speaker 4: as well. 608 00:25:19,954 --> 00:25:21,754 Speaker 2: Yeah, it's beautiful on that. 609 00:25:21,914 --> 00:25:24,474 Speaker 3: Like, if there's one just talking to trends, sheer is 610 00:25:24,474 --> 00:25:27,553 Speaker 3: such a dominant trend continues to be. If there's like, 611 00:25:27,994 --> 00:25:30,793 Speaker 3: perhaps for our listener, like what is the kind of 612 00:25:30,954 --> 00:25:33,074 Speaker 3: key piece in shear, Like is it a skirt? 613 00:25:33,114 --> 00:25:33,634 Speaker 1: Is it a top? 614 00:25:33,674 --> 00:25:35,314 Speaker 3: Like if they're just going to invest in this trend 615 00:25:35,314 --> 00:25:37,794 Speaker 3: in one way, what would you suggest because it's a 616 00:25:37,794 --> 00:25:38,674 Speaker 3: bit of a tricky trend. 617 00:25:38,794 --> 00:25:41,434 Speaker 1: Okay, It's really funny because in the Jazz Collection, we 618 00:25:41,474 --> 00:25:43,234 Speaker 1: have twenty four pieces and the top product was a 619 00:25:43,274 --> 00:25:45,554 Speaker 1: sheer top and it sold out in about thirty minutes. 620 00:25:46,754 --> 00:25:49,954 Speaker 1: It's amazing. It's a chocolate shear top. It's sleeveless, it's 621 00:25:50,034 --> 00:25:51,834 Speaker 1: high neck, it's got a zip at the back, cut 622 00:25:51,874 --> 00:25:54,914 Speaker 1: on the shoulders, asymmetric hemline, and it's got a string 623 00:25:55,274 --> 00:25:56,593 Speaker 1: on the sides that you can tie at the back 624 00:25:56,674 --> 00:25:59,394 Speaker 1: or the front. When we got it one week before launch, 625 00:25:59,474 --> 00:26:00,674 Speaker 1: I put it on and it was a bit tight 626 00:26:00,714 --> 00:26:03,434 Speaker 1: over my bum. I have a Greek bump. So I 627 00:26:03,474 --> 00:26:08,154 Speaker 1: was like, that's not good. Because we're extending suicide twenty. 628 00:26:08,354 --> 00:26:10,074 Speaker 1: This is going to be an issue for people if 629 00:26:10,074 --> 00:26:11,793 Speaker 1: they have a big bum. So I was like, to 630 00:26:11,834 --> 00:26:13,554 Speaker 1: the designer, cut my top and see if it works. 631 00:26:13,554 --> 00:26:15,353 Speaker 1: So we cut the top and like, we cut it 632 00:26:15,354 --> 00:26:17,593 Speaker 1: to here, and it looked really to your waist, to 633 00:26:17,634 --> 00:26:19,434 Speaker 1: my waist, what do you mean you cut it? Cut 634 00:26:19,474 --> 00:26:22,474 Speaker 1: it to create like event I've actually got a video 635 00:26:22,754 --> 00:26:24,274 Speaker 1: posted on TikTok. Sure, yeah, to. 636 00:26:24,274 --> 00:26:27,594 Speaker 3: Create like a an opening on the side. 637 00:26:27,714 --> 00:26:29,674 Speaker 1: We did that and it looked so good. So we 638 00:26:29,714 --> 00:26:33,514 Speaker 1: called the factory. Our bolk stock was about to leave 639 00:26:33,674 --> 00:26:35,194 Speaker 1: and we were like, hold the stock, you need to 640 00:26:35,234 --> 00:26:37,914 Speaker 1: fix it. And they fixed it, and I'm so glad 641 00:26:37,914 --> 00:26:39,954 Speaker 1: they did because it was the best selling top. We've 642 00:26:39,994 --> 00:26:42,874 Speaker 1: now reordered so many units, but I think with sheer 643 00:26:43,634 --> 00:26:46,434 Speaker 1: it can't be all over shere. Well, for some people 644 00:26:46,474 --> 00:26:48,194 Speaker 1: it can. We have a matching see skirt, so some 645 00:26:48,234 --> 00:26:51,074 Speaker 1: people will wear that, but I think it's like adding 646 00:26:51,714 --> 00:26:53,354 Speaker 1: one piece of sheer where you don't have to reveal 647 00:26:53,354 --> 00:26:55,513 Speaker 1: your whole body. So with that shear top, it just 648 00:26:55,554 --> 00:26:58,234 Speaker 1: so happened that the label a lingerie brand that wet Stock, 649 00:26:58,514 --> 00:27:01,874 Speaker 1: made a perfectly matched brown bra and we have sold 650 00:27:01,954 --> 00:27:04,314 Speaker 1: hundreds of this bra now because we styled it under 651 00:27:04,314 --> 00:27:06,033 Speaker 1: the top, So everyone's just buying the bra on the 652 00:27:06,074 --> 00:27:08,354 Speaker 1: top because it's it's perfectly matches. I don't have to 653 00:27:08,394 --> 00:27:11,954 Speaker 1: think about it. And I think when people are styling it, 654 00:27:11,994 --> 00:27:14,394 Speaker 1: because we styled it with like drawts, which makes it 655 00:27:14,394 --> 00:27:16,754 Speaker 1: look elevated and cool, it doesn't look trashy that it's 656 00:27:16,754 --> 00:27:21,033 Speaker 1: see through. So I think it's the fact that we 657 00:27:21,034 --> 00:27:23,074 Speaker 1: styled it with the undergarments so people didn't have to think, 658 00:27:23,314 --> 00:27:24,954 Speaker 1: and that we styled it in a way that was 659 00:27:25,074 --> 00:27:29,954 Speaker 1: very like upmarket and cheek. Yeah, she's smart, learning so much. 660 00:27:30,274 --> 00:27:32,834 Speaker 4: I find it really tricky with sizing and especially with 661 00:27:32,874 --> 00:27:35,634 Speaker 4: things being oversized and just knowing the right size. What 662 00:27:35,674 --> 00:27:37,234 Speaker 4: sort of tips do you have for anyone, whether it 663 00:27:37,234 --> 00:27:40,634 Speaker 4: be shopping in person or online, knowing what is actually 664 00:27:40,634 --> 00:27:44,034 Speaker 4: the right fit for you, Like is it knowing your 665 00:27:44,074 --> 00:27:45,593 Speaker 4: size or is it how it fits? 666 00:27:45,634 --> 00:27:47,354 Speaker 2: How do you know what feels right? 667 00:27:47,874 --> 00:27:50,234 Speaker 1: Okay, So we actually have a segment on Instagram and 668 00:27:50,274 --> 00:27:52,394 Speaker 1: it's called size Matters, and I'm going to tell you why. 669 00:27:52,714 --> 00:27:55,513 Speaker 1: But what it really means is size doesn't matter. The 670 00:27:55,554 --> 00:27:58,434 Speaker 1: size on the tag doesn't matter. What matters is the 671 00:27:58,474 --> 00:28:02,274 Speaker 1: size that you're wearing flatters your body. So I can 672 00:28:02,314 --> 00:28:04,434 Speaker 1: be between like I can be like a small top 673 00:28:04,474 --> 00:28:07,513 Speaker 1: and an extra large pant. I never care about the 674 00:28:07,594 --> 00:28:10,154 Speaker 1: label because I know I'm in fittings. I know that 675 00:28:10,514 --> 00:28:12,474 Speaker 1: it's not universal that a size medium as a size 676 00:28:12,514 --> 00:28:14,714 Speaker 1: medium in terms of measurements. So you can't worry about 677 00:28:14,714 --> 00:28:15,994 Speaker 1: the size and the tag. You actually need to put 678 00:28:16,034 --> 00:28:17,754 Speaker 1: it on and be like does this fit me the best? 679 00:28:17,754 --> 00:28:19,794 Speaker 1: Because I might put on a medium and then large, 680 00:28:19,794 --> 00:28:22,154 Speaker 1: and the large looks way better on me and actually 681 00:28:22,154 --> 00:28:25,273 Speaker 1: makes me look like a medium, but I'm wearing a large. 682 00:28:25,514 --> 00:28:27,714 Speaker 1: And I think that's what why people gravitated to girls 683 00:28:27,714 --> 00:28:29,994 Speaker 1: with gems content so much, and to the same same 684 00:28:30,034 --> 00:28:32,394 Speaker 1: with different size, Because often when I was standing up 685 00:28:32,434 --> 00:28:36,234 Speaker 1: there on the steps. I didn't look like what people 686 00:28:36,274 --> 00:28:39,274 Speaker 1: assumed a size twelve looks like. They were always like, 687 00:28:39,314 --> 00:28:40,954 Speaker 1: you're not a twelve, and I'm like, yeah i am. 688 00:28:40,994 --> 00:28:43,754 Speaker 1: I'm actually just showing you how to dress and what's 689 00:28:43,754 --> 00:28:46,234 Speaker 1: flattering and what's flattering. And I was often wearing a 690 00:28:46,274 --> 00:28:49,154 Speaker 1: size twelve or fourteen pants and then a smaller medium top, 691 00:28:49,314 --> 00:28:51,354 Speaker 1: and I was always flattering my waist because I have 692 00:28:51,394 --> 00:28:54,274 Speaker 1: a small waist, and then wearing things and more oversized 693 00:28:54,274 --> 00:28:57,714 Speaker 1: around my bum. So, you know, grat just but. 694 00:28:57,754 --> 00:29:00,354 Speaker 4: A sizing up if you're unsure online, like if you 695 00:29:00,474 --> 00:29:01,554 Speaker 4: sort of, I find. 696 00:29:01,354 --> 00:29:03,434 Speaker 2: I'm often in between sizes. 697 00:29:03,074 --> 00:29:05,834 Speaker 1: Which always a hard I don't think always like I think. 698 00:29:06,274 --> 00:29:08,594 Speaker 1: I think that's where you need to read the product 699 00:29:08,594 --> 00:29:12,634 Speaker 1: descriptions and where brands have a duty to put more information. So, 700 00:29:12,914 --> 00:29:15,914 Speaker 1: for example, in every single video, we say our size. 701 00:29:15,954 --> 00:29:19,714 Speaker 1: So I will say I'm wearing a size twelve pants 702 00:29:19,714 --> 00:29:21,714 Speaker 1: and I'm wearing a size small top, and then you 703 00:29:21,754 --> 00:29:24,354 Speaker 1: can understand that from that why I've done that, I 704 00:29:24,354 --> 00:29:25,194 Speaker 1: guess if you keep watching. 705 00:29:25,234 --> 00:29:27,274 Speaker 4: I love it when brands say things like this, this 706 00:29:27,434 --> 00:29:28,714 Speaker 4: runs small, yeah, this runs. 707 00:29:28,554 --> 00:29:31,274 Speaker 3: Yeah exactly, so helpful, yes, and like knowing what size 708 00:29:31,274 --> 00:29:33,554 Speaker 3: you are in that brand versus a different brands. Like 709 00:29:33,554 --> 00:29:36,594 Speaker 3: you said before, people treat sizing like it's universal, it's not. 710 00:29:36,794 --> 00:29:40,474 Speaker 3: And also there's something called vanity sizing where certain brands 711 00:29:40,514 --> 00:29:43,114 Speaker 3: they'll make the garments bigger, but they'll the size. 712 00:29:43,194 --> 00:29:45,434 Speaker 1: On the tag will be smaller. Does that make sense? 713 00:29:46,034 --> 00:29:47,994 Speaker 3: Sizing right so that you think you're getting which is 714 00:29:48,074 --> 00:29:51,474 Speaker 3: really manipulative. Can I just say but that you know 715 00:29:51,554 --> 00:29:53,954 Speaker 3: that kind of confuses even more. So you need to 716 00:29:53,954 --> 00:29:55,754 Speaker 3: know what size you are in the particular brand like 717 00:29:55,834 --> 00:29:58,434 Speaker 3: I can. Like there's denim brands. We're talking about denim before, 718 00:29:58,474 --> 00:30:01,754 Speaker 3: Like I could be a ten and a six, you know, 719 00:30:01,954 --> 00:30:03,314 Speaker 3: across different denimits. 720 00:30:03,554 --> 00:30:05,954 Speaker 1: So just so hard, like being in the fittings, I'm 721 00:30:05,954 --> 00:30:08,674 Speaker 1: not sure it's always meant to me manipulate. Sometimes you 722 00:30:08,714 --> 00:30:10,034 Speaker 1: just get it wrong, Like you can get a tech 723 00:30:10,074 --> 00:30:12,714 Speaker 1: paccent back and you're signing off and we've had pants 724 00:30:12,714 --> 00:30:14,474 Speaker 1: come in that are whole sized wrong and we're like, 725 00:30:14,674 --> 00:30:16,714 Speaker 1: and it's body can't do anything about it, and it 726 00:30:16,714 --> 00:30:19,394 Speaker 1: would look like manipulation, but it's not. We've made a mistake, 727 00:30:19,554 --> 00:30:20,434 Speaker 1: but we need to sell it. 728 00:30:20,474 --> 00:30:23,994 Speaker 3: Like and this is certainly ignize that it's just like 729 00:30:24,074 --> 00:30:26,794 Speaker 3: it can be as insistence consistency. 730 00:30:27,234 --> 00:30:31,074 Speaker 1: There's no universal sizing so in terms of measurement. So 731 00:30:31,554 --> 00:30:33,314 Speaker 1: I think it's just different brands, and brands just have 732 00:30:33,354 --> 00:30:36,154 Speaker 1: a duty to give as much information as they can. Yeah, 733 00:30:36,394 --> 00:30:40,314 Speaker 1: or you just come in store and get styled fu. Yeah. 734 00:30:40,394 --> 00:30:41,234 Speaker 1: The last time I was. 735 00:30:41,154 --> 00:30:44,914 Speaker 2: There, I bought yeah love for my a girlfriend for 736 00:30:44,954 --> 00:30:48,434 Speaker 2: a president. But it was just so nice seeing the 737 00:30:48,474 --> 00:30:50,074 Speaker 2: faces that you see on social media. 738 00:30:50,234 --> 00:30:53,594 Speaker 1: Yes, lots of fun. Can we come in you can style? Yes, 739 00:30:53,634 --> 00:30:58,714 Speaker 1: that was so much fun. I'm committing now olves accountable. 740 00:30:58,714 --> 00:31:00,434 Speaker 4: Like you said at the start of the episode when 741 00:31:00,434 --> 00:31:02,994 Speaker 4: the ships hops in, Yeah, oh my god. 742 00:31:03,074 --> 00:31:05,674 Speaker 1: Yes, in a few chocolates you color tem Oh thanks. 743 00:31:05,954 --> 00:31:08,234 Speaker 3: I don't know about that, but I'm very inspired by 744 00:31:08,234 --> 00:31:11,474 Speaker 3: this top that you're wearing. Yeah, take like, take us 745 00:31:11,474 --> 00:31:12,114 Speaker 3: through the outfit. 746 00:31:12,194 --> 00:31:14,154 Speaker 1: Is this all from It's all Jazz. I'm wearing the 747 00:31:14,234 --> 00:31:17,594 Speaker 1: Jazz tea in brown size medium, lovely. I'm wearing my 748 00:31:17,674 --> 00:31:19,674 Speaker 1: Killer Mark belts. Then I'm wearing jaworts, and then I'm 749 00:31:19,674 --> 00:31:22,394 Speaker 1: wearing que shoes that match my top and they're sing shoes. 750 00:31:22,714 --> 00:31:25,514 Speaker 3: So are they from your brand? So just to like, 751 00:31:25,554 --> 00:31:27,194 Speaker 3: can you explain what they are. Oh, she's going to 752 00:31:27,234 --> 00:31:27,674 Speaker 3: hold them up. 753 00:31:27,754 --> 00:31:33,314 Speaker 1: I love when people do this. It's a suede like 754 00:31:33,554 --> 00:31:35,874 Speaker 1: backless mule. Yeah, and it's so cool and I wear 755 00:31:35,874 --> 00:31:37,314 Speaker 1: them every day. I never thought i'd be the gal 756 00:31:37,354 --> 00:31:38,114 Speaker 1: that wears heels on. 757 00:31:38,194 --> 00:31:42,354 Speaker 3: Like, I have one more pressing question for you. This 758 00:31:42,394 --> 00:31:46,074 Speaker 3: is really important to me. You were wearing Bermuda shorts. Yeah, 759 00:31:46,074 --> 00:31:48,354 Speaker 3: I know they look sick on you. Okay, they look 760 00:31:48,474 --> 00:31:50,914 Speaker 3: so good. I am still I said this is to 761 00:31:51,034 --> 00:31:51,834 Speaker 3: Lee Campbell on. 762 00:31:51,794 --> 00:31:53,754 Speaker 1: The podcast months and months ago. 763 00:31:54,074 --> 00:31:55,794 Speaker 3: I'm not there yet, Like I can't do it, and 764 00:31:55,834 --> 00:31:57,754 Speaker 3: maybe because you're like reasonably tall. 765 00:31:58,314 --> 00:32:00,554 Speaker 1: I just want you to know I also hated Bermuda shorts, 766 00:32:00,554 --> 00:32:01,434 Speaker 1: so what got you there? 767 00:32:01,434 --> 00:32:04,194 Speaker 3: Because I can't and you wear them, I can't do it. 768 00:32:04,634 --> 00:32:06,754 Speaker 1: When we first started seeing the trend, I was like, 769 00:32:06,794 --> 00:32:09,714 Speaker 1: oh my to hate it, like I hate it, and 770 00:32:09,714 --> 00:32:13,074 Speaker 1: then Judge, I want, I want, and I was like, 771 00:32:13,314 --> 00:32:16,234 Speaker 1: you make them looker shorts, and I was like okay, 772 00:32:16,234 --> 00:32:18,274 Speaker 1: and like when we're first trying them on we're getting samples, 773 00:32:18,674 --> 00:32:20,914 Speaker 1: I was like, I hate them so much. 774 00:32:20,914 --> 00:32:21,754 Speaker 2: If you tried them on. 775 00:32:21,874 --> 00:32:23,554 Speaker 1: And now as soon as I put them on, when 776 00:32:23,594 --> 00:32:26,514 Speaker 1: we got the size, the fit right. I was like, 777 00:32:26,554 --> 00:32:29,354 Speaker 1: these are the best Bermutera shorts I've ever tried on, 778 00:32:29,834 --> 00:32:31,394 Speaker 1: and now I wear them so much. 779 00:32:31,434 --> 00:32:33,634 Speaker 3: Well, there you go, So what's the treat on so 780 00:32:33,714 --> 00:32:36,154 Speaker 3: like for our audience? You know that might be like me, 781 00:32:36,274 --> 00:32:38,754 Speaker 3: that is still not yeah yet, Like, how do you 782 00:32:39,074 --> 00:32:41,474 Speaker 3: like integrate that into your daily style? Is it as 783 00:32:41,474 --> 00:32:43,154 Speaker 3: simple as just throwing on a T shirt? Like you've 784 00:32:43,154 --> 00:32:45,154 Speaker 3: really for me, You've really elevated them. 785 00:32:45,274 --> 00:32:47,194 Speaker 1: You need to wear something tight on top. In my opinion, 786 00:32:47,234 --> 00:32:49,594 Speaker 1: okay to start, you can then go oversize, but I 787 00:32:49,634 --> 00:32:51,874 Speaker 1: feel like that could be like too overwhelming to start, 788 00:32:51,914 --> 00:32:54,074 Speaker 1: so I would start with like a white singlet. 789 00:32:53,714 --> 00:32:57,594 Speaker 4: And add a little bells maybe yeah, like yours are 790 00:32:57,634 --> 00:32:59,794 Speaker 4: nice and stream some that have a lot of fabric 791 00:32:59,834 --> 00:33:01,754 Speaker 4: and it's but yeah. 792 00:33:01,594 --> 00:33:04,394 Speaker 1: I don't like the pleating all it's too much. I 793 00:33:04,754 --> 00:33:07,714 Speaker 1: like really straight legs like pants. But there you go. 794 00:33:08,274 --> 00:33:10,954 Speaker 1: You have to come from the expert. I do I 795 00:33:10,994 --> 00:33:13,594 Speaker 1: need to come in store amazed. We're going to do that. Well, 796 00:33:13,634 --> 00:33:15,274 Speaker 1: thank you so much for coming in today. 797 00:33:15,274 --> 00:33:16,714 Speaker 3: That's all we have time for. I feel like we 798 00:33:16,754 --> 00:33:19,954 Speaker 3: could talk to you for hours and hours. That's been 799 00:33:19,994 --> 00:33:23,034 Speaker 3: so much fun. So thank you for imparting all your wisdom. 800 00:33:22,714 --> 00:33:24,394 Speaker 1: To us today. Thank you so much. 801 00:33:25,514 --> 00:33:27,554 Speaker 3: That's all we have time for today. Thank you for 802 00:33:27,634 --> 00:33:29,754 Speaker 3: listening to Nothing to Wear. Don't forget to sign up 803 00:33:29,794 --> 00:33:32,114 Speaker 3: to our Nothing to Wear newsletter. We'll put a link 804 00:33:32,154 --> 00:33:33,154 Speaker 3: to that in the show notes. 805 00:33:33,234 --> 00:33:35,434 Speaker 4: And don't forget to watch us on YouTube and follow 806 00:33:35,514 --> 00:33:37,594 Speaker 4: us on Instagram at Nothing to Wear Pod. 807 00:33:37,874 --> 00:33:38,674 Speaker 2: We'll be back soon. 808 00:33:38,874 --> 00:33:40,474 Speaker 1: Bye bye.