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Speaker 1: We have this year launched three products. We created our

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Speaker 1: own computer system control system. You can turn your sauna

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Speaker 1: on from your phone anywhere in the world, this kind

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Speaker 1: of stuff, and like, I think there's one person on

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Speaker 1: our team that has a degree. At the time, I think,

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Speaker 1: and certainly my dad was like, you're doing it. It

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Speaker 1: was a double degree of engineering and business, Like you're

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Speaker 1: going to walk away from that, Like, I don't know

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Speaker 1: if that's a good thing. Maybe you should do it

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Speaker 1: and then come over whatever. But I just knew where

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Speaker 1: I needed to be and what I need to be doing.

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Speaker 2: Welcome to the Sees the Yay Podcast. Busy and happy

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Speaker 2: are not the same thing. We too rarely question what

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Speaker 2: makes the heart seeing. We work, then we rest, but

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Speaker 2: rarely we play and often don't realize there's more than

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Speaker 2: one way. So this is a platform to hear and

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Speaker 2: explore the stories of those who found lives. They adore,

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Speaker 2: the good, bad and ugly, The best and worst day

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Speaker 2: will bear all the facets of seizing your yay. I'm

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Speaker 2: Sarah Davidson or a spoonful of Sarah, a lawyer turned

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Speaker 2: fu entrepreneur who swapped the suits and heels to co

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Speaker 2: found match Maid and matcha Milkbar. Cca is a series

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Speaker 2: of conversations on finding a life you love and exploring

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Speaker 2: the self doubt, challenge, joy and fulfillment along the way. Hello,

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Speaker 2: lovely neighborhood, and welcome back to our third guest episode

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Speaker 2: in a row. As we were unexpectedly able to squeeze

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Speaker 2: in more recordings than we had originally planned, it's turned

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Speaker 2: out to be quite an efficient December, which, somehow, in

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Speaker 2: amongst all the chaos of silly season, is not what

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Speaker 2: usually happens to me in this month of the year,

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Speaker 2: but it's meant that we did squeeze in another guest

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Speaker 2: for you before we wrap up. Then we will be

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Speaker 2: back next week for our final episode of the year,

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Speaker 2: which will be the last yeays of our lives for

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Speaker 2: twenty twenty three. And I'm sure as chaotic as ever

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Speaker 2: when and and I do finally get back on the

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Speaker 2: mic together. We have so loved answering your submitted questions

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Speaker 2: across a couple of Q and A episodes on different themes.

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Speaker 2: They're always so interesting and considered, So we open up

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Speaker 2: the floor to your last questions for the year in

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Speaker 2: that episode. That is the next coming episode to see

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Speaker 2: if you've got any remaining questions about friendship, about the pregnancy,

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Speaker 2: our twenty twenty three reflections, our twenty twenty four plans,

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Speaker 2: and everything in between. The questions have been amazing so far,

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Speaker 2: and there's still time to submit yours, so we cannot

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Speaker 2: wait for next week and I'll pop another question box

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Speaker 2: up on socials in case you missed it. If you

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Speaker 2: have more to submit, then we will take a short

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Speaker 2: break for the holidays and be back in January. As

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Speaker 2: for this week's guest, you know I love an interesting pathya,

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Speaker 2: but especially one that we haven't seen before, or haven't

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Speaker 2: seen perhaps as often. We've seen many people start their

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Speaker 2: own businesses or make their way to CEO, but I

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Speaker 2: believe Alex Tyson is our first who dropped out of

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Speaker 2: his original pathya to not only take over a family business,

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Speaker 2: but to completely revolutionize it. You may have seen that

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Speaker 2: Nick and I recently installed an incredible of found space

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Speaker 2: sauna in our new home as part of the Brenos

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Speaker 2: that has us literally pinching ourselves every day, having both

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Speaker 2: been avid sauna users for many years now. Me when

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Speaker 2: I first experienced chronic fatigue back gosh more than a

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Speaker 2: decade ago, and was completely overhauling my health and wellbeing

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Speaker 2: and learning about the things that would really help me recover.

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Speaker 2: And Nick as a professional athlete who was seeking optimum

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Speaker 2: recovery for his muscles and his body. And Alex is

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Speaker 2: the CEO of found Space formerly ie Health Saunas, having

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Speaker 2: taken over from his parents who were years ahead of

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Speaker 2: the curve, and his story is just absolutely fascinating. I'll

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Speaker 2: let him tell you the rest himself, and about the

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Speaker 2: immeasurable benefits of hormetic treatments like saunas and cold plunge therapy,

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Speaker 2: which ties into one of our earlier episodes, Gosh a

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Speaker 2: couple of years ago. Now with the iceman Wimhoff, and

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Speaker 2: Alex just really articulately explains the science behind why both

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Speaker 2: of these therapies are so beneficial for you your body.

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Speaker 2: So I hope you guys enjoy and learn as much

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Speaker 2: as I did. Alex, Welcome to CZA.

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Speaker 1: Hello, thanks for having me.

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Speaker 2: It is so lovely to have you here and even

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Speaker 2: more special because I feel like our last couple of

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Speaker 2: guests I've had longer term relationships with and lets has

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Speaker 2: been a surprise. Whereas you're a bit of a mystery,

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Speaker 2: and I'm really excited about this.

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Speaker 1: Mysteries are fun.

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Speaker 2: Yeah, and you're also one of those people who your

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Speaker 2: brand and your business like there's so much information about

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Speaker 2: your professional life, but a lot of the questions that

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Speaker 2: I love to ask, which is all the weird, quirky

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Speaker 2: rando shit in the background, it's not as much about that.

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Speaker 2: So I will get to enjoy this for the first

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Speaker 2: time along with everyone listening, rather than me knowing all

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Speaker 2: the weird stuff and outing you so love that. Before

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Speaker 2: we get started, I love to start with a little

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Speaker 2: icebreaker for everyone, an icebreaker being even more relevant for

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Speaker 2: someone who loves cold plunges, but just to ask what

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Speaker 2: the most down to earth thing is about you? Because

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Speaker 2: you're a CEO, you run an incredibly successful business. It

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Speaker 2: sounds very fancy and glamorous on the outside, and I'm

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Speaker 2: sure there are some very normal, you know, just down

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Speaker 2: to earth things that everyone can relate to about you.

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Speaker 2: So what's the most like normal random thing you do?

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Speaker 1: Yeah, I would say, someone asked me this morning, like,

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Speaker 1: what's something I'm good at? And I would say that

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Speaker 1: I'm a good listener, Oh yeah, and like just good

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Speaker 1: at asking questions and getting curious about other people, those

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Speaker 1: kind of things in terms of like down to earth. Oh,

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Speaker 1: I guess I like playing music that's really fun. Like

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Speaker 1: this is my office and my guitar is just like

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Speaker 1: right there. So oh, ever, one of those shit days,

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Speaker 1: or just go and play a bit of guitar just

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Speaker 1: to calm everything down.

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Speaker 2: I feel like people like you who are CEOs, published authors,

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Speaker 2: particularly in an area that is so wellness orientated, so

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Speaker 2: easy to assume that you never have a shit day

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Speaker 2: and that you're always mindful and present and grateful and

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Speaker 2: aware and balanced. Like I'm sure that's just not the case.

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Speaker 1: No, totally. Actually, we now live up in on some

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Speaker 1: land in Ninuso, and many times, almost every day I

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Speaker 1: just need to like go for a bushwalk. But I

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Speaker 1: think that's the journey of like being a CEO or

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Speaker 1: being an entrepreneurs. Like on paper or certainly on the socials,

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Speaker 1: that looks like things are going great. You know, Oh,

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Speaker 1: I found space is launching new products. That's amazing, your

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Speaker 1: team's growing amazing. It's like yeah, but like ninety percent

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Speaker 1: of the time, it feels like stuff's going wrong, you know,

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Speaker 1: or making mistakes, things are breaking, you know, Like that's

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Speaker 1: just that's just the journey. And so I like being

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Speaker 1: able to just go and stare at some trees for

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Speaker 1: a little bit and it's kind of downregulate the nervousystem

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Speaker 1: a little bit. Oh.

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Speaker 2: I love that. I really do think that if people

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Speaker 2: kind of don't have a CEO on their life or

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Speaker 2: haven't you know, run a business, especially a family business,

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Speaker 2: it is so easy to just think of the glamour

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Speaker 2: of you know, e, suite level life and popping bottles

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Speaker 2: and revenue and reports and launches, and actually it is

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Speaker 2: like just a constant shit show. Like really, you're just

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Speaker 2: where the buck ends for everything that goes wrong.

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Speaker 1: Totally. Yeah. The other day, Dana White, the owner of

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Speaker 1: what is it the Big Don't follow mma OKA like

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Speaker 1: cage Fighting UFC. Yeah, UFC, thank you. He he did

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Speaker 1: a podcast. In that podcast, he was talking about how,

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Speaker 1: you know, running your own business it looks great, but

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Speaker 1: actually it's like working till three am during Easter and

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Speaker 1: not having Christmases and whatever. And I thought that was

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Speaker 1: really interesting because so many people were like, oh, like,

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Speaker 1: Dana White opens up about the hardships of running business,

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Speaker 1: and I thought, man, every business owner who sees that

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Speaker 1: must be thinking yeah, no shit, Dana, of course, mate,

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Speaker 1: there's no surprises here.

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Speaker 2: Yeah, totally, Like kind of when you do go from

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Speaker 2: a regular structured job to business, it's kind of a

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Speaker 2: rude awakening. Actually, how much does go wrong? And how

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Speaker 2: I love that? Like, you get so many benefits of flexibility,

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Speaker 2: but and you know, control of your time. But the

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Speaker 2: flip side is there's no structure. You have the final world.

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Speaker 2: You're responsible for everything, you wear every hat, Like, it's

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Speaker 2: just about which, like balance suits you the best in

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Speaker 2: your working structure. And I think for me, the flexibility

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Speaker 2: and dynamic pace is worth more than the structure of

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Speaker 2: a corporate environment. But for others it might be different.

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Speaker 2: I don't think. I think we glamorize it a lot,

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Speaker 2: thinking everyone will be happier if they run their own business.

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Speaker 2: Some people would hate it.

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Speaker 1: Yeah, yeah, I think there's like a personality type that

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Speaker 1: it suits. And like some people just want consistency in

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Speaker 1: their life. And if you want consistency, starting your own

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Speaker 1: business probably isn't going to deliver that. For some people.

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Speaker 1: It's yeah, it may not be the best thing, and

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Speaker 1: like you get the freedom of running your own business.

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Speaker 1: But for me, at least I actually have to structure

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Speaker 1: myself a lot because there's so many things happening. And

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Speaker 1: you know, found Space is like over thirty employees. Now

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Speaker 1: we've got more than double that in contractors around two

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Speaker 1: countries looking to be in three countries soon. Like there's

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Speaker 1: a lot and you have to evolve with that. But

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Speaker 1: then also yeah, like be very structured. And it's a

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Speaker 1: bit of a topic of contention, I would say between

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Speaker 1: my partner and I because I literally have like times

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Speaker 1: in my diary as to when I have our son

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Speaker 1: and like even her and I we have like a

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Speaker 1: weekly connect or it's just us, but that's in the diary,

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Speaker 1: like everything is in there, because without structure, I'm not

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Speaker 1: going to be able to, you know, look after my

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Speaker 1: team as best as I want to in this kind

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Speaker 1: of role. So you get the freedom and you fly

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Speaker 1: around and you get to do really fun stuff, but

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Speaker 1: also like, at least for me, there has to be

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Speaker 1: that discipline there otherwise it's probably not going to go

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Speaker 1: so well my experience.

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Speaker 2: You know, well, I love that you said for me,

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Speaker 2: And also how long it's kind of taken you to

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Speaker 2: do the test and learn and the tweak and to

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Speaker 2: figure out what suits you best within that environment. And

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Speaker 2: I think that's a smaller example of everything that I

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Speaker 2: love to talk about on this show, and that's that

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Speaker 2: your ultimate yay or your ultimate balance, or your happiest

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Speaker 2: life or whatever you want to call it, whether it's

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Speaker 2: success or ful film or whatever. It's not meant to

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Speaker 2: look like anyone else's and it takes most of us

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Speaker 2: a really really long time to figure out what that is.

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Speaker 2: And it's going to suit different people's strengths and weaknesses,

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Speaker 2: but it takes kind of a lifetime to figure that out.

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Speaker 2: So I really like to spend the first part of

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Speaker 2: the episode going back to how you got to where

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Speaker 2: you are, before we even get into how far Found

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Speaker 2: Spaces come by itself. How you even got into this

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Speaker 2: role or into this company. I think is also fascinating

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Speaker 2: because we all started as kids who had no idea,

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Speaker 2: were a blank slate. We all had like first jobs

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Speaker 2: at fourteen or nine months, and big dreams of what

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Speaker 2: we wanted to become. I mean, you came from a

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Speaker 2: mechanical engineering background, and like, how did you choose that?

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Speaker 2: So can you start by taking us back to Mini Alex.

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Speaker 2: I know you're not from the sunny coast. So where

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Speaker 2: did you grow up, what did you think you'd be

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Speaker 2: and how did you start to figure out who you were?

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Speaker 1: Yeah? Good question. I think I'm still figuring out who

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Speaker 1: I am. I mean out we all, Yeah, I mean

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Speaker 1: I grew up in these suburbs of Melbourne. Out in

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Speaker 1: the burbs, pretty normal life, I guess for someone in Melbourne. Yeah.

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Speaker 1: I played heaps of music during school. Love that. And

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Speaker 1: I was also very good at maths, So going into UNI,

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Speaker 1: I loved how things work. I still love pulling things

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Speaker 1: apart putting them back together. Found that really interesting and

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Speaker 1: went to UNI started doing engineering because that's what I

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Speaker 1: felt like I could do and I thought I would

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Speaker 1: have an interest in it. Kind of in parallel with that,

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Speaker 1: probably from around fourteen fifteen, my mum was really into

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Speaker 1: natural health and well being. So I'm the kid going

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Speaker 1: to high school in like year eight, year nine, year ten,

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Speaker 1: bringing like beautiful, elaborate salads that my mum had made.

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Speaker 1: And like I remember in year twelve, I was walking

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Speaker 1: around with like a two liter bottle and people like,

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Speaker 1: why are drinking so much water? I'm like, because it

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Speaker 1: hydrates me and it's brain apparently.

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Speaker 2: Oh my god, you started the emotional support water bottle

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Speaker 2: like you started a trend.

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Speaker 1: Long before people carrying around water bottles outsize, and like

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Speaker 1: ninety percent of what my mum was telling me about

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Speaker 1: back then, I's just in one ear and out the

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Speaker 1: other wasn't really important. Whatever mum's talking about something again,

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Speaker 1: Great went for UNI mechanical engineering, and I was still

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Speaker 1: very much like drinking regularly and not caring about what

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Speaker 1: I eat, YadA yadda. You know. I move out with

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Speaker 1: my now fiance at the time, and we moved into

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Speaker 1: an apartment, brand new apartment, and I remember turning the

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Speaker 1: water on and it's stunk, like it was bad, Like

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Speaker 1: it smelt like fresh pipe of glue. You know, it

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Speaker 1: was not good. Yeah, And in that moment, I was like, Oh,

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Speaker 1: that water filter thing that my mum's been banging on about.

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Speaker 1: I think I should get one of those. So I

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Speaker 1: rang her up. I think it was like the best day,

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Speaker 1: one of the best days of her life. Like finally

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Speaker 1: alex is seeing a light. She looks me up with

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Speaker 1: the water filter. Great, And that was kind of the

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Speaker 1: start of me starting to, I guess prioritize my well

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Speaker 1: being in a way. You know, I could have just

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Speaker 1: kept drinking the crap water. But something that had been

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Speaker 1: planted in my brain years earlier from my mum was like,

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Speaker 1: filtering water is important. Otherwise you become the filter.

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Speaker 2: Oh yeah, catchphrase yeah.

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Speaker 1: And then over the next couple of years, my partner

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Speaker 1: Chris and I really start diving into health and wellbeing.

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Speaker 1: We watched fatsic Can Nearly Dead. We do our first

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Speaker 1: juice fast again. I get on the phone to mom, Hey,

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Speaker 1: I need that juicy you have. She's like, you around.

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Speaker 1: We do a five day juice fast. All these kind

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Speaker 1: of cleansing starts happening, and at the end of my

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Speaker 1: first year of UNI, I didn't graduate. By the way

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Speaker 1: of my first year, I worked full time in my

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Speaker 1: parents business, which at the time was called Ie Health Saunas.

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Speaker 1: Up until that point i'd kind of helped them out

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Speaker 1: on the weekends for some extra cash whatever. But I

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Speaker 1: never wanted to be involved in the parents' business because

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Speaker 1: all I saw was like arguments at nine pm on

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Speaker 1: a Wednesday. I didn't really want that in my life. Yeah,

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Speaker 1: but I worked full time over that first summer break

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Speaker 1: at UNI, and I had to send out by post

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Speaker 1: like a questionnaire to a customers who had bought her

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Speaker 1: an infrared sauna off my parents, and then they would

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Speaker 1: write their testimonials in hand and then send them back.

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Speaker 2: Oh my god, the whole other world.

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Speaker 1: It was a long time ago, and I started getting

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Speaker 1: these back and realized very quickly that like my parents

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Speaker 1: weren't selling saunas, they were in some cases changing people's lives.

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Speaker 1: In one case, like this lady was sent home to

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Speaker 1: die from her doctor. She bought one of the infrared

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Speaker 1: saunas on a whim and she's still alive today. And

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Speaker 1: that just like struck something in my I would have

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Speaker 1: been about twenty, I think at that time, just ru

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Speaker 1: something in my soul that was like there's something here

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Speaker 1: that you need to pursue. And like a few weeks later,

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Speaker 1: I go back to UNI for the year two, and

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Speaker 1: I remember looking around the office, the office, the library.

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Speaker 1: I just remember, if I end up like working in

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Speaker 1: this space and I'm going to work with the kind

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Speaker 1: of people that I'm studying with, like I'm going to

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Speaker 1: be deeply unhappy. And in contrast to that, there was

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Speaker 1: something telling me like I need to go and do

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Speaker 1: this sauna thing. So I rang my parents up. I'm

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Speaker 1: half Italian. So I think I'm a bit dramatic. Sometimes

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Speaker 1: I ring my parents, like, I want to meet with

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Speaker 1: you guys in the office. So I go into the

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Speaker 1: office and I say I want to leave UNI and

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Speaker 1: I want to come and work here full time. And

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Speaker 1: there was obviously some heated conversations as to why we

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Speaker 1: shouldn't do that. Anyway, after a few days it was

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Speaker 1: decided I'm leaving. I'm going to come work there full time.

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Speaker 1: And so that was when my sauna journey began. Yeah,

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Speaker 1: I think I was twenty or twenty one at the time,

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Speaker 1: and I started getting involved, and at the same time

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Speaker 1: time I'm starting to prioritize my health and wellbeing and

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Speaker 1: doing lots of fasting and going from eating very badly

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Speaker 1: to eating very cleanly, and you know, started doing morning

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Speaker 1: walks and all this kind of stuff which is now

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Speaker 1: just baked into my life. Started doing with my partner,

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Speaker 1: and things kind of progress from there, I guess. So

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Speaker 1: that's kind of I guess how it all started.

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Speaker 2: Oh my gosh, that's such a cool story. And I

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Speaker 2: always love focusing on the journey to get somewhere because

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Speaker 2: it's usually not the conventional straight line that people think

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Speaker 2: it is it. Interestingly, I think you are the first

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Speaker 2: person who has gone into a family business and then

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Speaker 2: kind of taken it over, and that in itself brings

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Speaker 2: I'm sure, like a lot of unique decisions and crossroads

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Speaker 2: and folks in the road kind of thing along the way,

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Speaker 2: particularly deciding to not graduate, which is a really big deal.

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Speaker 2: And I think one of the things we get so

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Speaker 2: preoccupied with in our society, in this hustle culture is

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Speaker 2: like what's successful, what's prestigious, what's like for some reason,

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Speaker 2: and the hierarchy often puts like academically challenging things high up,

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Speaker 2: like mechanical engineering would be considered a very successful career

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Speaker 2: to go into. Did you face like was it a

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Speaker 2: no brainer for you when you decided to walk away

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Speaker 2: from something? And there's also like an idea of if

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Speaker 2: you don't finish something like did you fail or was

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Speaker 2: that a step backward? So how did you navigate that

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Speaker 2: big kind of choice in life to not abandon but

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Speaker 2: close one pathway to take on a completely different one.

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Speaker 1: Yeah, it's a good question. I think at the time

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Speaker 1: I probably wouldn't have been so concise in the answer.

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Speaker 1: It was more like a I feel like I'm kind

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Speaker 1: of not intuitive, but I very much go on like

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Speaker 1: a feeling basis, and it was a feeling. It was

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Speaker 1: like I think I need to go and do that thing.

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Speaker 1: And also just not feeling super I guess fulfilled in

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Speaker 1: my initial year in a bit of study and I

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Speaker 1: just I just did it, you know, and made the call.

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Speaker 1: And in terms of it's a good question around the

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Speaker 1: getting a degree or masters or whatever, and that whole

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Speaker 1: space in my experience and what I've seen is that

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Speaker 1: it can hinder people living the life they want to

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Speaker 1: live or doing the things that they want to do

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Speaker 1: because they think they need a piece of paper to

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Speaker 1: make them worthy of doing the thing that they want

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Speaker 1: to do. Although there's some professions like yeah, you need

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Speaker 1: a degree to go and do that. Absolutely, I want

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Speaker 1: my doctor to have graduated. Yeah, yeah, exactly. I hope

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Speaker 1: they did, you know. But for me, what I've seen

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Speaker 1: and seen work is like that passion and that drive

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Speaker 1: is somewhat more critical because I do believe pretty much

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Speaker 1: anything is possible in this life. So even now, like

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Speaker 1: where we'll get to where we are, I guess it's

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Speaker 1: a company later, But we have this year launched three

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Speaker 1: products that we designed in house from the ground up.

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Speaker 1: We created our own computer system control system. You can

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Speaker 1: turn your sauna on from your phone anywhere in the world,

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Speaker 1: this kind of stuff. And I think there's one person

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Speaker 1: on our team that has a degree, you know whoa yeah,

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Speaker 1: but there are a lot of people who give a

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Speaker 1: shit about what we're doing, you know, Like I've got

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Speaker 1: a sauna just over here, which started out as a

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Speaker 1: sketch on my notepad. Right, Maybe that first three months

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Speaker 1: of university helped me learn how to sketch. But at

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Speaker 1: the end of the day, like we created it. It

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Speaker 1: now exists. We've created something from nothing. So yeah, at

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Speaker 1: the time, I think, and certainly my dad was like,

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Speaker 1: you're doing it. It was a double degree of engineering

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Speaker 1: and business, Like you're going to walk away from that, like,

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Speaker 1: I don't know if that's a good thing, Maybe you

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Speaker 1: should do it and then come over whatever. But I

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Speaker 1: just was like, I just knew where I needed to

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Speaker 1: be and what I need to be doing.

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Speaker 2: That is so fascinating because I think that often where

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Speaker 2: people get to ear is listening to their intuition more.

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Speaker 2: But it often comes a lot later sort of after

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Speaker 2: not doing that and making decisions that not that they regret,

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Speaker 2: but that end up being something that they kind of

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Speaker 2: later on are like, oh, if I could go back

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Speaker 2: in time, i'd probably to my gut, but I listened

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Speaker 2: to everyone else. But I love that from very early

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Speaker 2: people were also telling you maybe don't do that, and

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Speaker 2: you still were just like, nah, I can feel this

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Speaker 2: is for me, And that's quite unusual to be tuned

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Speaker 2: into that so early.

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Speaker 1: Yeah. Thanks, I mean I think I don't know, that's

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Speaker 1: just you just did it. Yeah. And like my big

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Speaker 1: passions are health and wellbeing and also educating. I love

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Speaker 1: educating people on health and wellbeing or on anything in

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Speaker 1: that matter. And as I started getting into my health

401
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Speaker 1: and starting to, I guess, move away from the bad

402
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Speaker 1: health choices I was making, I just started to feel

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Speaker 1: better and you know, have more energy, more clarity and

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Speaker 1: all that kind of stuff. And I just felt like,

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Speaker 1: this is what I need to be doing, you know,

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Speaker 1: and I got really inspired. Like there were a couple

407
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Speaker 1: people that I looked up to at the time, like

408
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Speaker 1: Tyler Tolman was a really big influence on me and

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Speaker 1: just helped me realize, like, if I want to achieve

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Speaker 1: what I want to achieve in life, the vehicle with

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Speaker 1: which I do that being my body needs to be clean,

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Speaker 1: it needs to be efficient, and that really kind of

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Speaker 1: got us going down that health and well being path,

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Speaker 1: and that was where the passion was.

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Speaker 2: I also love that it didn't take you. I think

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Speaker 2: were so commonly and you've probably encountered this in your

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Speaker 2: own journey and on your podcast as well, that the

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Speaker 2: health and wellness industry is full of people who have

419
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Speaker 2: come to the industry through a health crisis, and you

420
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Speaker 2: seem to have kind of got there without the need

421
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Speaker 2: to hit rock bottom, have absolutely everything stripped away from

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Speaker 2: you to value your health. I love that you got

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Speaker 2: there without that, because I believe that's possible, but I

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Speaker 2: just don't see it very often.

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Speaker 1: Yeah, I would say, although I didn't have my own

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Speaker 1: personal health crisis, I was very lucky in the sense

427
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Speaker 1: that growing up in the family business in the early days,

428
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Speaker 1: we just had a sauna in the house, like it

429
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Speaker 1: was a side gig for my parents, and sick people

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Speaker 1: would come round and use the product, right and they

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Speaker 1: would come in and they often presented with similar kind

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Speaker 1: of issues. They were inflamed, they didn't have much energy,

433
00:22:04,240 --> 00:22:05,840
Speaker 1: they didn't look great, you.

434
00:22:05,800 --> 00:22:09,080
Speaker 2: Know, looking the most vital.

435
00:22:09,640 --> 00:22:12,240
Speaker 1: No, no, like these people needed help. You know, they're

436
00:22:12,240 --> 00:22:16,119
Speaker 1: dealing with chronic fatigue syndrome, or arthritis or rheumatism, like

437
00:22:16,320 --> 00:22:19,240
Speaker 1: these kind of things, heart disease, and they would come in,

438
00:22:19,280 --> 00:22:21,119
Speaker 1: they'll use the product, and they'd walk out looking like

439
00:22:21,160 --> 00:22:23,760
Speaker 1: a change person. And so for me, I was very

440
00:22:23,840 --> 00:22:26,639
Speaker 1: lucky to be able to witness that for years and

441
00:22:26,760 --> 00:22:30,760
Speaker 1: see like the end result of not prioritizing you well

442
00:22:30,760 --> 00:22:33,760
Speaker 1: being for thirty five, forty or fifty years. So I

443
00:22:33,880 --> 00:22:36,199
Speaker 1: kind of started to join the dots, like if I

444
00:22:36,240 --> 00:22:38,560
Speaker 1: don't do that myself, I'm going to end up like these,

445
00:22:39,320 --> 00:22:42,520
Speaker 1: like these people. Further to that, and kind of a

446
00:22:42,560 --> 00:22:44,920
Speaker 1: little bit later in life, I had to go through

447
00:22:44,920 --> 00:22:50,680
Speaker 1: the experience of witnessing my dad be diagnosed with Alzheimer's

448
00:22:50,720 --> 00:22:53,639
Speaker 1: and then go through that process. Now, my mom was

449
00:22:53,680 --> 00:22:58,000
Speaker 1: always the health and wellbeing guru, and my dad was

450
00:22:58,119 --> 00:23:02,600
Speaker 1: very much the not health and life guru. So I've

451
00:23:02,920 --> 00:23:05,960
Speaker 1: had to, I guess, in some ways be lucky, but

452
00:23:06,000 --> 00:23:09,400
Speaker 1: it's also been really challenging, Like to witness my dad

453
00:23:09,960 --> 00:23:16,159
Speaker 1: go from this vibrant, energetic, funny, high functioning, like smart

454
00:23:16,240 --> 00:23:20,240
Speaker 1: dude to go to like like he can't speak anymore,

455
00:23:20,520 --> 00:23:24,080
Speaker 1: you know, and he recently just stopped being able to walk.

456
00:23:24,840 --> 00:23:27,320
Speaker 1: So I witnessed that. And in my book, I talk

457
00:23:27,400 --> 00:23:32,199
Speaker 1: about this in the opening chapter. The links between chronic

458
00:23:32,240 --> 00:23:35,760
Speaker 1: alcohol consumption and Alzheimer's are kind of indisputable now. The

459
00:23:35,840 --> 00:23:38,959
Speaker 1: links between chronic poor sleep and not getting into the

460
00:23:39,000 --> 00:23:42,840
Speaker 1: deeper sleep cycles of deep sleep and rem sleep, links

461
00:23:42,840 --> 00:23:45,840
Speaker 1: between that and Alzheimer's is really clear. The links between

462
00:23:45,920 --> 00:23:49,040
Speaker 1: chronic stress and Alzheimer's is really clear now. Yeah, it's

463
00:23:49,040 --> 00:23:51,320
Speaker 1: like it's written in the science. And my dad lived

464
00:23:51,320 --> 00:23:56,360
Speaker 1: that life. He drank regularly, he was very stressed, especially

465
00:23:56,359 --> 00:23:58,280
Speaker 1: in the last five to seven years of his life,

466
00:23:58,720 --> 00:24:01,600
Speaker 1: and those things affected his He rarely slept well. In fact,

467
00:24:01,600 --> 00:24:03,240
Speaker 1: he didn't sleep well for most of his life, and

468
00:24:03,280 --> 00:24:04,800
Speaker 1: in the early years he was taking a lot of

469
00:24:05,359 --> 00:24:09,200
Speaker 1: sleeping pills, which we now know are also not good.

470
00:24:09,920 --> 00:24:13,320
Speaker 1: And he never exercised in never ate well like lifestyle factors,

471
00:24:13,840 --> 00:24:18,040
Speaker 1: you know, And I got to witness what happens when

472
00:24:18,359 --> 00:24:21,600
Speaker 1: you just continue doing that. So for me, like I

473
00:24:21,640 --> 00:24:26,160
Speaker 1: often ask people like, where does drive come from? And

474
00:24:26,800 --> 00:24:28,720
Speaker 1: what is it that makes some people have more drive

475
00:24:28,800 --> 00:24:32,800
Speaker 1: than others? Because I've certainly noticed that some people seem

476
00:24:32,880 --> 00:24:35,480
Speaker 1: to be more driven than other people, and like, why

477
00:24:35,560 --> 00:24:39,200
Speaker 1: is that? I'm really curious about that. For me, I'm

478
00:24:39,280 --> 00:24:42,720
Speaker 1: driven because I've witnessed many sick people in those like

479
00:24:42,880 --> 00:24:46,520
Speaker 1: between like as you're fifteen and twenty, and I now

480
00:24:46,640 --> 00:24:49,720
Speaker 1: know the science thinking how those people were living and

481
00:24:50,000 --> 00:24:52,119
Speaker 1: what is likely going to happen to them, and that

482
00:24:52,320 --> 00:24:55,440
Speaker 1: is shorter health span, last ten years of their life

483
00:24:55,440 --> 00:24:58,600
Speaker 1: are pretty average, and then they die from heart disease

484
00:24:58,680 --> 00:25:01,400
Speaker 1: or diabetes or our Simon's the main kind of three.

485
00:25:02,080 --> 00:25:03,520
Speaker 1: And then I got to witness that in my dad

486
00:25:04,119 --> 00:25:08,320
Speaker 1: and see exactly that thing happen and witness him all

487
00:25:08,359 --> 00:25:09,840
Speaker 1: of a sudden not be the man that he was.

488
00:25:10,600 --> 00:25:13,840
Speaker 1: So when I get up most mornings and do some

489
00:25:13,840 --> 00:25:16,240
Speaker 1: sort of workout and then jump in the sauna and

490
00:25:16,280 --> 00:25:19,560
Speaker 1: then finish on a cold plunge or start like whatever

491
00:25:19,680 --> 00:25:24,080
Speaker 1: the morning ritual is that morning stereo run or like

492
00:25:24,359 --> 00:25:27,359
Speaker 1: find time to go for a bike ride when it's dark,

493
00:25:28,000 --> 00:25:31,439
Speaker 1: whatever that is like for me, that's what's driving me.

494
00:25:31,720 --> 00:25:33,639
Speaker 1: People say like Alex, like why do you need to

495
00:25:33,680 --> 00:25:36,159
Speaker 1: open the business in America? It's like, because we're helping

496
00:25:36,200 --> 00:25:39,720
Speaker 1: people and a part of me needs that and there's

497
00:25:39,720 --> 00:25:42,400
Speaker 1: also the shadow side where it can get too extreme sometimes,

498
00:25:42,440 --> 00:25:45,240
Speaker 1: But for me, that drive is really it's deep, and

499
00:25:45,280 --> 00:25:47,280
Speaker 1: it's on the back of those two big kind of

500
00:25:47,280 --> 00:25:47,879
Speaker 1: life events.

501
00:25:47,880 --> 00:25:50,600
Speaker 2: I guess, oh, that's so fascinating. Yeah, that it didn't

502
00:25:50,640 --> 00:25:53,200
Speaker 2: have to necessarily be your own crisis, but that it's

503
00:25:53,240 --> 00:25:55,920
Speaker 2: born out of the things that you witness and the

504
00:25:56,000 --> 00:25:59,080
Speaker 2: lessons that you're taking from you know, people around you,

505
00:25:59,480 --> 00:26:01,000
Speaker 2: and you can hell, I mean, it's only been twenty

506
00:26:01,040 --> 00:26:03,119
Speaker 2: minutes and I'm like, this guy is so frea compassionate

507
00:26:03,200 --> 00:26:05,760
Speaker 2: about what he does and about sharing that with other people,

508
00:26:05,840 --> 00:26:09,680
Speaker 2: which it makes sense that you're not a mechanical engineer

509
00:26:09,840 --> 00:26:12,680
Speaker 2: building something for someone else, and that you're balls deep

510
00:26:12,680 --> 00:26:15,000
Speaker 2: in something you've been surrounded with, you know, as a

511
00:26:15,080 --> 00:26:18,000
Speaker 2: kid all the way until now and translating that into

512
00:26:18,000 --> 00:26:22,439
Speaker 2: something that's translatable to generations to come generations now. And

513
00:26:22,480 --> 00:26:25,159
Speaker 2: I think one of the coolest things is so I

514
00:26:25,200 --> 00:26:27,640
Speaker 2: came to Saunas through chronic fatigue. That was the first

515
00:26:27,640 --> 00:26:31,399
Speaker 2: time that I sort of had my own what is

516
00:26:31,520 --> 00:26:33,320
Speaker 2: health and well being? How do you you know? You

517
00:26:33,400 --> 00:26:35,480
Speaker 2: have to earn it, It's not just something that you get.

518
00:26:35,840 --> 00:26:39,560
Speaker 2: I was trying everything and very much realized it wasn't

519
00:26:39,640 --> 00:26:44,040
Speaker 2: just treating something medically from a chemical perspective, the Western

520
00:26:44,080 --> 00:26:46,639
Speaker 2: medicine kind of side, but also, yeah, lifestyle factors. There

521
00:26:46,680 --> 00:26:49,080
Speaker 2: are so many complimentary things you can do. But I

522
00:26:49,160 --> 00:26:51,119
Speaker 2: never really understood the science. I just someone was like,

523
00:26:51,160 --> 00:26:52,920
Speaker 2: go and get saunas, and I kind of did them.

524
00:26:53,280 --> 00:26:55,640
Speaker 2: And then my husband, he's an athlete, he was the same.

525
00:26:55,640 --> 00:26:57,000
Speaker 2: It was like he was told like, this is good

526
00:26:57,040 --> 00:26:59,159
Speaker 2: for recovery, go and do it. He did it. He

527
00:26:59,200 --> 00:27:02,040
Speaker 2: did ice bars, but without really engaging in the science.

528
00:27:02,040 --> 00:27:03,639
Speaker 2: And it seems like you're the opposite. You're like, I

529
00:27:03,680 --> 00:27:05,880
Speaker 2: need to know, like all the science, all the facts,

530
00:27:05,880 --> 00:27:08,720
Speaker 2: and understand why this is important. But what's really cool

531
00:27:08,880 --> 00:27:12,760
Speaker 2: is that from a family business that onsold other saunas

532
00:27:13,680 --> 00:27:16,919
Speaker 2: called ie Health, which is very functional, very trustworthy, but

533
00:27:17,080 --> 00:27:21,640
Speaker 2: very functional, to now this all encompassing lifestyle brand that's

534
00:27:21,960 --> 00:27:26,399
Speaker 2: beautifully branded. The storytelling is immaculate. The industrial design of

535
00:27:26,440 --> 00:27:30,720
Speaker 2: the saunas is beautiful, Like you've totally transformed this whole business.

536
00:27:30,720 --> 00:27:33,399
Speaker 2: But also like an industry that isn't traditionally really sexy.

537
00:27:33,440 --> 00:27:37,440
Speaker 2: It's like a medical device kind of world, and you've

538
00:27:37,440 --> 00:27:39,399
Speaker 2: made it so cool. And we are so excited, like

539
00:27:39,520 --> 00:27:42,679
Speaker 2: so excited and proud to be customers, But I know

540
00:27:42,800 --> 00:27:46,080
Speaker 2: that your passion really is like why it works? So

541
00:27:46,560 --> 00:27:50,280
Speaker 2: can you just explain to us, like what is it's

542
00:27:50,480 --> 00:27:53,800
Speaker 2: homedic homeitic? Is that the right word? Medic tech?

543
00:27:53,920 --> 00:27:57,680
Speaker 1: Big tech? And yeah, yeah, totally. So we actually coined

544
00:27:57,720 --> 00:28:00,359
Speaker 1: the term hormetic tech because we realized they're isn't a

545
00:28:00,400 --> 00:28:06,480
Speaker 1: category of products which encompass both sauna and icepath And

546
00:28:06,800 --> 00:28:09,280
Speaker 1: that's where we're going as a company. And what you know,

547
00:28:09,359 --> 00:28:12,920
Speaker 1: that's what we've seen many kind of startup companies start

548
00:28:12,960 --> 00:28:16,320
Speaker 1: to do now sell the contrast therapy kind of vibe. Now,

549
00:28:16,480 --> 00:28:20,400
Speaker 1: hormetic tech comes from the concept of hormesis, which hormesis

550
00:28:20,440 --> 00:28:24,840
Speaker 1: by definition, is a stress that in short doses has

551
00:28:24,880 --> 00:28:28,520
Speaker 1: a net positive outcome on the physiology of the body.

552
00:28:29,359 --> 00:28:32,399
Speaker 1: So the a hormetic stress that we're very familiar with

553
00:28:32,520 --> 00:28:38,040
Speaker 1: is exercise, right, So by definition, exercise in small doses

554
00:28:38,120 --> 00:28:42,000
Speaker 1: has a positive influence on our physiology and our cellular health. Now,

555
00:28:42,000 --> 00:28:47,600
Speaker 1: if you exercise NonStop, you'll die, right, So exercise is

556
00:28:47,600 --> 00:28:50,800
Speaker 1: a form of hormetic stress on the body. Fasting is

557
00:28:50,800 --> 00:28:53,800
Speaker 1: a form of hormetic stress. Right, you fast for a

558
00:28:53,800 --> 00:28:56,800
Speaker 1: period of twelve hours, twenty four hours, three days, five days.

559
00:28:57,360 --> 00:28:59,520
Speaker 1: That's a stress on the body, but the net positive

560
00:28:59,520 --> 00:29:03,880
Speaker 1: outcome is incredible cellular health and detoxification. These kind of things.

561
00:29:04,280 --> 00:29:07,160
Speaker 1: Sauna is a form of hormetic stress right when the

562
00:29:07,160 --> 00:29:10,880
Speaker 1: body gets hot. It does certain physiological processes which have

563
00:29:10,920 --> 00:29:15,000
Speaker 1: a positive outcome on our physiology and our cellular health.

564
00:29:15,560 --> 00:29:18,200
Speaker 1: One of the big ones is activating heat shock proteins,

565
00:29:18,680 --> 00:29:23,200
Speaker 1: which the short of it is helps our cells repair

566
00:29:23,840 --> 00:29:26,560
Speaker 1: or kill off cells that are no longer working, and

567
00:29:26,720 --> 00:29:29,720
Speaker 1: even create more mitochondria within our cells, which is called

568
00:29:29,760 --> 00:29:34,480
Speaker 1: mitochondrial biogenesis. So when we get hot, that's what's happening

569
00:29:34,520 --> 00:29:37,120
Speaker 1: in our body on a cellular level. We also then

570
00:29:37,320 --> 00:29:40,800
Speaker 1: have an input into the cardiovascular system, so we start

571
00:29:40,840 --> 00:29:44,120
Speaker 1: to increase our heart rate, increase our breath rate. The

572
00:29:44,160 --> 00:29:46,680
Speaker 1: reason I love infrared sauna so much is because you

573
00:29:46,720 --> 00:29:50,240
Speaker 1: can really adjust the temperature of the product, which means

574
00:29:50,280 --> 00:29:52,800
Speaker 1: you can also then play with the nervous system. You

575
00:29:52,840 --> 00:29:56,680
Speaker 1: can stimulate the nervous system and really go hot and

576
00:29:56,720 --> 00:29:59,320
Speaker 1: push hard get all those benefits of heat shock protein

577
00:29:59,360 --> 00:30:02,080
Speaker 1: release in the body, or you can go a much

578
00:30:02,200 --> 00:30:05,560
Speaker 1: lower session, maybe like forty seven degrees for a little

579
00:30:05,600 --> 00:30:09,760
Speaker 1: longer and activate the parasympathetic nervous system, which is what

580
00:30:09,840 --> 00:30:11,920
Speaker 1: I need more of in my life because my life

581
00:30:12,000 --> 00:30:18,080
Speaker 1: is full. I need to slow down, right, No, yeah, yeah, yeah.

582
00:30:18,800 --> 00:30:23,280
Speaker 1: The infrared is very good for that, and you don't

583
00:30:23,680 --> 00:30:25,840
Speaker 1: you can't really do that in traditional sauna because they're

584
00:30:25,840 --> 00:30:28,920
Speaker 1: always just really bloody hot. So there's the heat side

585
00:30:28,960 --> 00:30:31,760
Speaker 1: of it, and then there's the cold side of it,

586
00:30:31,760 --> 00:30:35,040
Speaker 1: which is cold plunge or ice bars or even cold

587
00:30:35,040 --> 00:30:38,400
Speaker 1: showers have some benefits. Or there's the name escapes and

588
00:30:38,440 --> 00:30:40,280
Speaker 1: we got the cold rooms that have the cold air.

589
00:30:40,320 --> 00:30:44,400
Speaker 1: It's like minus two hundred and thirty or something. Yeah, yeah,

590
00:30:44,520 --> 00:30:47,240
Speaker 1: it'll come to me anyway. The cold is very similar.

591
00:30:47,280 --> 00:30:50,800
Speaker 1: It's a form of hormesis. So in small doses it

592
00:30:50,840 --> 00:30:54,160
Speaker 1: has a positive influence on our physiology and our cellular health,

593
00:30:54,680 --> 00:30:57,640
Speaker 1: but in long doses not good. Like if you going

594
00:30:57,720 --> 00:31:00,680
Speaker 1: three degree water for like two days, probably going to

595
00:31:00,760 --> 00:31:01,040
Speaker 1: do it.

596
00:31:01,680 --> 00:31:03,280
Speaker 2: I don't like if he did last two days.

597
00:31:03,600 --> 00:31:06,240
Speaker 1: Yeah, yeah, there's some crazy people out there that will

598
00:31:06,320 --> 00:31:09,840
Speaker 1: probably get by, but it'll be very hard. So and

599
00:31:09,880 --> 00:31:13,200
Speaker 1: then the cold has very similar effects on the body

600
00:31:13,240 --> 00:31:16,320
Speaker 1: as the heat and there's some minor differences, but again

601
00:31:16,400 --> 00:31:19,080
Speaker 1: it activates not heat shock proteins, but cold shock proteins.

602
00:31:19,720 --> 00:31:23,400
Speaker 1: Cold has also been shown to generate BDNF brain derived

603
00:31:23,400 --> 00:31:26,240
Speaker 1: neurotrophic factor in the brain, which is like building of

604
00:31:26,280 --> 00:31:29,440
Speaker 1: new neurons. So there's some cool science out there linking

605
00:31:30,040 --> 00:31:33,080
Speaker 1: cold plunge as a way to reduce the onset of

606
00:31:33,120 --> 00:31:36,240
Speaker 1: things like Alzheimer's and dementia, which is obviously very potent

607
00:31:36,280 --> 00:31:39,080
Speaker 1: for myself. And then there's the benefits to the skin,

608
00:31:39,280 --> 00:31:42,240
Speaker 1: and sauna is also great for building chullagen in the

609
00:31:42,280 --> 00:31:44,719
Speaker 1: skin if using near infrared and red light therapy as

610
00:31:44,760 --> 00:31:47,520
Speaker 1: part of that. So there's all these kind of ancilliary things.

611
00:31:47,560 --> 00:31:52,160
Speaker 1: But both cold and hot are great for cardiovascular work

612
00:31:52,240 --> 00:31:56,040
Speaker 1: and BDNF in the brain. Cold shot proteins, heat shock

613
00:31:56,120 --> 00:31:59,840
Speaker 1: proteins great for cellular health and building more mitochondria in

614
00:31:59,840 --> 00:32:03,480
Speaker 1: our cells, which leads to more ATP ATP DNIZEE triphosphate

615
00:32:03,600 --> 00:32:06,160
Speaker 1: is more energy and great. We come out of cold plunge,

616
00:32:06,160 --> 00:32:09,400
Speaker 1: wild feel great. Come out of the sauna, We feel good.

617
00:32:09,600 --> 00:32:12,200
Speaker 1: Some neurotransmitters are doing their things. Don't put me no

618
00:32:12,240 --> 00:32:15,480
Speaker 1: opreneffer and we feel alert. But we feel calm, vigilant,

619
00:32:15,960 --> 00:32:17,840
Speaker 1: having any good time, and then if we're doing a

620
00:32:17,840 --> 00:32:20,520
Speaker 1: cold plunge, we're instagramming it and telling all of our

621
00:32:20,520 --> 00:32:24,600
Speaker 1: friends that we did a cold plunge, because that's.

622
00:32:23,360 --> 00:32:24,800
Speaker 2: It becomes our whole personality.

623
00:32:25,200 --> 00:32:26,840
Speaker 1: Yeah exactly, yeah, yeah, yeah.

624
00:32:28,560 --> 00:32:32,400
Speaker 2: Yeah. We actually had Wimhof on CZA two or three

625
00:32:32,480 --> 00:32:35,640
Speaker 2: years ago and he was the coolest. And then I

626
00:32:35,640 --> 00:32:38,240
Speaker 2: got to go end of last year to Antarctica and

627
00:32:38,280 --> 00:32:39,800
Speaker 2: they were like, do you want to do the like

628
00:32:39,960 --> 00:32:42,520
Speaker 2: literal polar plunge. I was like, fuck, yes, I do,

629
00:32:42,880 --> 00:32:44,959
Speaker 2: Like that would be the coolest thing of it. I

630
00:32:45,120 --> 00:32:48,240
Speaker 2: don't think I have ever had such a rush of

631
00:32:48,360 --> 00:32:51,920
Speaker 2: endorphins as getting out. I was energy, like I can't

632
00:32:51,920 --> 00:32:54,280
Speaker 2: even we'd hardly slept because we were just were in Antarctica.

633
00:32:54,280 --> 00:32:55,800
Speaker 2: You don't want to go to sleep a Wales sit

634
00:32:55,880 --> 00:32:58,800
Speaker 2: around and I was on. It was like drugs, Like

635
00:32:58,840 --> 00:33:01,360
Speaker 2: I was on a different level for I reckon twenty

636
00:33:01,400 --> 00:33:04,240
Speaker 2: four hours afterwards and it was only I mean, the

637
00:33:04,240 --> 00:33:05,760
Speaker 2: water was like one degree, so we could only be

638
00:33:05,760 --> 00:33:07,560
Speaker 2: in there for a tiny amount of time and none

639
00:33:07,600 --> 00:33:10,240
Speaker 2: of us have trained to do it, but it was amazing.

640
00:33:10,320 --> 00:33:14,400
Speaker 2: But what I think is so cool is that your family,

641
00:33:15,120 --> 00:33:18,760
Speaker 2: and by default you have obviously been shouting from the

642
00:33:18,840 --> 00:33:23,840
Speaker 2: rooftops about this really amazing science technology that makes accessible

643
00:33:24,120 --> 00:33:27,800
Speaker 2: in homes now for so long, and the problem with

644
00:33:27,920 --> 00:33:29,800
Speaker 2: being ahead of the curve on a lot of things

645
00:33:29,840 --> 00:33:31,920
Speaker 2: like now it's quite ubiquitous. You can a lot of

646
00:33:31,960 --> 00:33:34,720
Speaker 2: gyms have saunas. It's not as expensive. Like when I

647
00:33:34,760 --> 00:33:37,000
Speaker 2: had chronic fatigue, it was like one hundred dollars a session.

648
00:33:37,400 --> 00:33:39,240
Speaker 2: You had to drive a really long way to find

649
00:33:39,280 --> 00:33:41,520
Speaker 2: anywhere that had an infrared sawna that was actually like

650
00:33:41,560 --> 00:33:44,040
Speaker 2: a creditor you know that you knew wasn't just a

651
00:33:44,120 --> 00:33:46,480
Speaker 2: sort of a random box with a door. Microwave, Yeah,

652
00:33:46,560 --> 00:33:50,480
Speaker 2: like a microwave. You know, it was very technical and inaccessible.

653
00:33:50,840 --> 00:33:53,680
Speaker 2: But when you're kind of leading that charge, not only

654
00:33:53,720 --> 00:33:58,240
Speaker 2: do you have the doubt of I'm not qualified for this.

655
00:33:58,400 --> 00:34:01,480
Speaker 2: I didn't graduate. I've come CEO kind of randomly, and

656
00:34:01,520 --> 00:34:05,120
Speaker 2: there's no guidebook for becoming that, but also the industry

657
00:34:05,240 --> 00:34:08,080
Speaker 2: is the same. The industry is a baby you're kind

658
00:34:08,080 --> 00:34:11,040
Speaker 2: of pushing it uphill with Like, people don't know this

659
00:34:11,160 --> 00:34:14,879
Speaker 2: science yet, it's not as necessarily easy a sell as

660
00:34:15,400 --> 00:34:20,440
Speaker 2: it is now. How did you go about packaging. The

661
00:34:20,480 --> 00:34:23,640
Speaker 2: information that you know is so powerful and now a

662
00:34:23,680 --> 00:34:26,120
Speaker 2: lot more of us know. But in the early days

663
00:34:26,160 --> 00:34:28,759
Speaker 2: where you were building your own products, so you were

664
00:34:28,800 --> 00:34:30,879
Speaker 2: not just on selling other sorn as, you were actually

665
00:34:30,920 --> 00:34:34,520
Speaker 2: starting to develop new products, did you have any moments

666
00:34:34,520 --> 00:34:36,919
Speaker 2: of self doubt and freak out? Was it a really

667
00:34:36,960 --> 00:34:40,200
Speaker 2: hard kind of challenge to be the first to market

668
00:34:40,280 --> 00:34:42,080
Speaker 2: or one of the first to market. It's an enormously

669
00:34:42,120 --> 00:34:43,720
Speaker 2: difficult role to occupy.

670
00:34:44,160 --> 00:34:47,000
Speaker 1: Yeah, my parents started selling saunas in two thousand and eight,

671
00:34:47,520 --> 00:34:52,319
Speaker 1: and that is long before people had a clue what

672
00:34:52,400 --> 00:34:53,880
Speaker 1: the fuck an Infred' SWNA was.

673
00:34:54,719 --> 00:34:57,280
Speaker 2: Yeah, that's so early legit.

674
00:34:57,440 --> 00:35:00,400
Speaker 1: It was a slog, you know, and it's kind of

675
00:35:00,400 --> 00:35:03,880
Speaker 1: like twenty fourteen fifteen around that time I started getting

676
00:35:03,880 --> 00:35:07,279
Speaker 1: probably involved, and it was also still a slog. I

677
00:35:07,320 --> 00:35:09,600
Speaker 1: don't think we're the right business model back then, mind you,

678
00:35:09,920 --> 00:35:13,359
Speaker 1: So things might have been different, but it was all

679
00:35:13,400 --> 00:35:15,960
Speaker 1: about education, and in fact, in my opinion, it is

680
00:35:16,200 --> 00:35:20,400
Speaker 1: always going to be about education, not just how to

681
00:35:20,560 --> 00:35:22,960
Speaker 1: use sauna and cold plunge, which is something that we

682
00:35:23,080 --> 00:35:25,040
Speaker 1: educate our clients on when they have it installed in

683
00:35:25,080 --> 00:35:27,799
Speaker 1: their homes. But what we find is people get one

684
00:35:27,840 --> 00:35:30,000
Speaker 1: of these products and then it's like a catalyst for

685
00:35:30,040 --> 00:35:31,839
Speaker 1: them to want to do other things in their well being,

686
00:35:32,160 --> 00:35:35,080
Speaker 1: and then educating on that. You know, hey, let's talk

687
00:35:35,080 --> 00:35:37,000
Speaker 1: about nutrition and some of the things you can look

688
00:35:37,000 --> 00:35:38,759
Speaker 1: at there. Let's talk about the nervous system, you know,

689
00:35:38,800 --> 00:35:41,480
Speaker 1: whatever it might be. So I think education will always

690
00:35:41,480 --> 00:35:42,839
Speaker 1: be part of it. But yeah, back in the day,

691
00:35:43,080 --> 00:35:46,560
Speaker 1: there just wasn't a real It just wasn't part of

692
00:35:46,880 --> 00:35:48,359
Speaker 1: culture in the way that it is now.

693
00:35:48,400 --> 00:35:50,279
Speaker 2: And it was kind of daggy, like I kind of

694
00:35:50,280 --> 00:35:53,120
Speaker 2: wouldn't tell people I was doing it because it was

695
00:35:53,160 --> 00:35:55,400
Speaker 2: like this daggy, weird medical thing I was doing. Whereas

696
00:35:55,440 --> 00:35:58,160
Speaker 2: now we have a sauna in our house. People are like,

697
00:35:58,800 --> 00:36:01,399
Speaker 2: you are the shit. Like you guys are like, that's

698
00:36:01,440 --> 00:36:05,080
Speaker 2: the tits, like that's life goals, you know. So that's

699
00:36:05,120 --> 00:36:07,439
Speaker 2: a very different market to operate into, the one where

700
00:36:07,440 --> 00:36:09,360
Speaker 2: it's like dagtown totally.

701
00:36:09,520 --> 00:36:13,399
Speaker 1: Yeah, And this corners also used to be really ugly too,

702
00:36:13,760 --> 00:36:17,319
Speaker 1: so ugly. They weren't instagrammable, you know, it was.

703
00:36:17,280 --> 00:36:19,640
Speaker 2: Bad lucky there was no Instagram then.

704
00:36:20,160 --> 00:36:22,200
Speaker 1: Yeah, I know, you know, it's interesting, this is a

705
00:36:22,200 --> 00:36:24,160
Speaker 1: bit of a tangent. But you said before about how

706
00:36:24,360 --> 00:36:26,520
Speaker 1: you think our products look great. That to me is

707
00:36:26,560 --> 00:36:29,480
Speaker 1: a huge compliment because for me, something that's kind of

708
00:36:29,520 --> 00:36:32,279
Speaker 1: fundamental to our product design is it has to look good.

709
00:36:32,760 --> 00:36:36,279
Speaker 1: And I feel like majority, if not all, of the

710
00:36:36,560 --> 00:36:40,640
Speaker 1: sauna companies in the world kind of miss that point, like, ah,

711
00:36:40,680 --> 00:36:42,440
Speaker 1: it's just got to be a square. And it's like,

712
00:36:44,520 --> 00:36:46,000
Speaker 1: so I'm glad that you think they look good. I

713
00:36:46,040 --> 00:36:47,000
Speaker 1: also think they look good.

714
00:36:47,080 --> 00:36:51,160
Speaker 2: Oh they're slick. They're so beautiful and they're like timber

715
00:36:51,280 --> 00:36:54,480
Speaker 2: design features, the slick glass like it makes it if

716
00:36:54,520 --> 00:36:56,360
Speaker 2: you if you have this in your house. Obviously the

717
00:36:56,400 --> 00:36:59,360
Speaker 2: primary goal is the benefits for your health, but you

718
00:36:59,400 --> 00:37:00,879
Speaker 2: want to be proud to put it in your home.

719
00:37:00,920 --> 00:37:03,000
Speaker 2: It's like a piece of furniture. And they're massive. They're

720
00:37:03,040 --> 00:37:06,239
Speaker 2: not just like you know, a jacket that you hang

721
00:37:06,320 --> 00:37:08,560
Speaker 2: up in your cupboard. It's like a huge thing.

722
00:37:09,520 --> 00:37:13,520
Speaker 1: Agreed. Yeah, they've got to look good. That's like fundamental.

723
00:37:13,760 --> 00:37:16,080
Speaker 1: So yeah, back in the day it was it was

724
00:37:16,120 --> 00:37:18,640
Speaker 1: just hard. And it's also the market's changed in the

725
00:37:18,640 --> 00:37:20,400
Speaker 1: sense that we used to be dealing with a lot

726
00:37:20,440 --> 00:37:22,760
Speaker 1: of sick people and now we're dealing with people proactive

727
00:37:22,760 --> 00:37:25,239
Speaker 1: about their health, which is amazing. People come to us,

728
00:37:25,280 --> 00:37:28,000
Speaker 1: they kind of already know all about coal plunge. We

729
00:37:28,160 --> 00:37:30,480
Speaker 1: just need to show them that we also know and

730
00:37:30,520 --> 00:37:33,120
Speaker 1: then we can talk about, you know, the product and

731
00:37:33,160 --> 00:37:34,840
Speaker 1: the extra stuff that we do at found Space on

732
00:37:34,920 --> 00:37:37,080
Speaker 1: top of just the product itself and the kind of

733
00:37:37,120 --> 00:37:40,120
Speaker 1: service side of it. But yeah, people are now coming

734
00:37:40,280 --> 00:37:44,560
Speaker 1: very aware of the benefits and how they work, which

735
00:37:44,600 --> 00:37:47,200
Speaker 1: is amazing. And I still think that it's a very

736
00:37:47,320 --> 00:37:50,400
Speaker 1: early days for the industry, I would say, compared to

737
00:37:50,719 --> 00:37:52,960
Speaker 1: a lot of the bigger industries out there. So see

738
00:37:52,960 --> 00:37:53,560
Speaker 1: how it to unfault.

739
00:37:53,760 --> 00:37:58,320
Speaker 2: Well, so you've had a very clear contribution in taking

740
00:37:59,040 --> 00:38:03,200
Speaker 2: a business that it existed into a new generation into

741
00:38:03,239 --> 00:38:07,239
Speaker 2: a completely new chapter, new name, new branding, but also

742
00:38:07,440 --> 00:38:09,680
Speaker 2: new products like cold plunch wasn't part of it at

743
00:38:09,719 --> 00:38:12,240
Speaker 2: all at the beginning. And now you have I spars

744
00:38:12,239 --> 00:38:13,960
Speaker 2: that you can have at home, as well as the saunas,

745
00:38:14,000 --> 00:38:16,800
Speaker 2: and there's lots of different tiers and different models and sizes.

746
00:38:17,920 --> 00:38:20,840
Speaker 2: Was that all under your leadership? And how do you

747
00:38:20,920 --> 00:38:24,000
Speaker 2: go about? Like I think sometimes it seems almost easier

748
00:38:24,000 --> 00:38:26,440
Speaker 2: to start a new business than to just evolve something

749
00:38:26,560 --> 00:38:30,759
Speaker 2: that exists. But obviously you've done such a wonderful job.

750
00:38:30,840 --> 00:38:32,320
Speaker 2: How do you even go about that? Like, that's a

751
00:38:32,400 --> 00:38:33,239
Speaker 2: huge undertaking.

752
00:38:33,360 --> 00:38:36,239
Speaker 1: When I took over, the business had like nine full

753
00:38:36,280 --> 00:38:39,359
Speaker 1: time employees. It wasn't very profitable at the time. This

754
00:38:39,400 --> 00:38:42,919
Speaker 1: is in twenty seventeen, and I just I was very

755
00:38:43,080 --> 00:38:45,440
Speaker 1: ignorant as to what's involved to run a business Like

756
00:38:45,600 --> 00:38:47,200
Speaker 1: I was, yeah, twenty four.

757
00:38:47,120 --> 00:38:50,040
Speaker 2: Oh my god, you're a baby. Yeah yeah, yeah, not

758
00:38:50,120 --> 00:38:53,200
Speaker 2: just a business baby, but like a life baby in

759
00:38:53,239 --> 00:38:54,080
Speaker 2: the world.

760
00:38:54,040 --> 00:38:59,040
Speaker 1: That's right. And yeah, the employees were really thinking that

761
00:38:59,080 --> 00:39:01,640
Speaker 1: at the time as well, who is this kid? Like

762
00:39:01,719 --> 00:39:05,000
Speaker 1: I said, literally, I actually did have to deal with

763
00:39:05,040 --> 00:39:06,760
Speaker 1: that kind of way of thinking for a little while.

764
00:39:06,840 --> 00:39:09,520
Speaker 1: But what I knew was I knew what I believed.

765
00:39:09,719 --> 00:39:12,200
Speaker 1: And I don't necessarily believe that we're going to fully

766
00:39:12,239 --> 00:39:14,080
Speaker 1: change the world. Now. I think we're just going to maybe,

767
00:39:14,600 --> 00:39:16,640
Speaker 1: you know, blow a little bit of dust on the world,

768
00:39:16,800 --> 00:39:19,959
Speaker 1: just have the tiny little influence. But at the time

769
00:39:20,280 --> 00:39:22,960
Speaker 1: I knew we're onto something amazing. And I said, right

770
00:39:23,000 --> 00:39:26,239
Speaker 1: from the start, we don't sell fucking saunas. We help

771
00:39:26,280 --> 00:39:28,440
Speaker 1: people with their health and wellbeing. Sauna is just one

772
00:39:28,520 --> 00:39:30,640
Speaker 1: of the ways that we do that. But I knew

773
00:39:30,640 --> 00:39:32,840
Speaker 1: I knewed people on the team who also believed that,

774
00:39:33,000 --> 00:39:36,000
Speaker 1: of which out of those nine, only eight did, so

775
00:39:36,800 --> 00:39:39,320
Speaker 1: I had to go through this whole process of switching

776
00:39:39,320 --> 00:39:40,840
Speaker 1: the team out. You know, some people had been on

777
00:39:40,880 --> 00:39:43,400
Speaker 1: the team for years at that time. Some people were

778
00:39:43,440 --> 00:39:47,320
Speaker 1: family friends from like back in the day with my parents,

779
00:39:47,400 --> 00:39:50,200
Speaker 1: so that was a real kind of challenge. But I

780
00:39:50,280 --> 00:39:51,879
Speaker 1: knew that if I had the people on the team

781
00:39:51,880 --> 00:39:55,080
Speaker 1: who believed what I believed, we could do amazing things.

782
00:39:55,120 --> 00:39:57,840
Speaker 1: So those first couple of years were really challenging. You know.

783
00:39:57,880 --> 00:40:00,120
Speaker 1: I had some ideas about the business model and that

784
00:40:00,200 --> 00:40:02,440
Speaker 1: kind of thing, but was kind of ignorant to what

785
00:40:02,560 --> 00:40:07,720
Speaker 1: was involved. And then yeah, we just kind of started

786
00:40:07,840 --> 00:40:11,040
Speaker 1: making some good moves, and twenty twenty we rebranded to

787
00:40:11,080 --> 00:40:13,719
Speaker 1: found Space again because from the start it wasn't about

788
00:40:13,719 --> 00:40:16,439
Speaker 1: the Saunas, so Ihealth Saunas as a brand wasn't going

789
00:40:16,480 --> 00:40:21,360
Speaker 1: to work long term and globally, so we made that change.

790
00:40:21,719 --> 00:40:26,759
Speaker 1: And it was also I think twenty twenty when we

791
00:40:26,840 --> 00:40:29,759
Speaker 1: really started to say, okay, up until that point, our

792
00:40:29,800 --> 00:40:33,160
Speaker 1: products were they were ours, but they were kind of

793
00:40:33,200 --> 00:40:35,640
Speaker 1: like off the shelf products that we'd made a few

794
00:40:35,680 --> 00:40:38,480
Speaker 1: tweaks too to make the mouths if you will, and

795
00:40:38,520 --> 00:40:40,799
Speaker 1: then sell them on with our brand, and then all

796
00:40:40,800 --> 00:40:42,920
Speaker 1: of the education and everything that we do on top

797
00:40:42,960 --> 00:40:45,480
Speaker 1: of that, and we started to say, well, if we're

798
00:40:45,800 --> 00:40:49,200
Speaker 1: like really taking this seriously, we need to develop our

799
00:40:49,200 --> 00:40:52,439
Speaker 1: own products right down to the screw, like everything needs

800
00:40:52,480 --> 00:40:56,479
Speaker 1: to be ourip. So we started the process of we

801
00:40:56,640 --> 00:40:59,000
Speaker 1: hired some designers and all of a sudden we had

802
00:40:59,040 --> 00:41:03,640
Speaker 1: a product team and we started designing our products. So

803
00:41:03,800 --> 00:41:07,520
Speaker 1: this year we launched the Newer collection. That was the

804
00:41:07,680 --> 00:41:10,960
Speaker 1: first actual sauna we started designing back in twenty twenty,

805
00:41:11,640 --> 00:41:14,080
Speaker 1: and it was also twenty twenty when we started the

806
00:41:14,120 --> 00:41:16,640
Speaker 1: project to create our own control system so you can

807
00:41:16,680 --> 00:41:18,600
Speaker 1: turn it on remotely and these kind of things. So

808
00:41:19,280 --> 00:41:21,160
Speaker 1: in August this year we launched that. So it was

809
00:41:21,200 --> 00:41:26,720
Speaker 1: like many years of slogging away and learning and fucking

810
00:41:26,760 --> 00:41:29,960
Speaker 1: things up and everything. And then since then we've launched

811
00:41:29,960 --> 00:41:32,600
Speaker 1: another collection which is called the Nissa, and we also

812
00:41:32,680 --> 00:41:35,200
Speaker 1: launched our coal plunge this year which is called the

813
00:41:35,320 --> 00:41:38,239
Speaker 1: Yerie and all of those are designed in house that

814
00:41:38,320 --> 00:41:40,560
Speaker 1: found space in Melbourne, which is really cool, and every

815
00:41:40,640 --> 00:41:43,239
Speaker 1: product we'll roll out from here is our design. So

816
00:41:43,880 --> 00:41:45,440
Speaker 1: we knew we kind of need to do that. If

817
00:41:45,480 --> 00:41:48,200
Speaker 1: we wanted to be taken seriously on a global stage,

818
00:41:48,280 --> 00:41:50,719
Speaker 1: then that was Yeah. We kind of went down that

819
00:41:50,760 --> 00:41:54,080
Speaker 1: process and so yeah, now we're a product development company,

820
00:41:54,200 --> 00:41:56,759
Speaker 1: which is really exciting and there's lots of cool stuff

821
00:41:56,760 --> 00:42:00,120
Speaker 1: in the world. Cool. Yeah, it's fun.

822
00:42:00,280 --> 00:42:02,480
Speaker 2: It's so cool because one of the quotes I always

823
00:42:02,520 --> 00:42:04,680
Speaker 2: come back to is that you don't have to climb

824
00:42:04,680 --> 00:42:06,959
Speaker 2: the whole staircase. You just have to take the first

825
00:42:07,000 --> 00:42:12,239
Speaker 2: step and like nothing ever unravels all of the developments

826
00:42:12,239 --> 00:42:15,360
Speaker 2: at once, Like you couldn't just design stuff from the

827
00:42:15,440 --> 00:42:17,480
Speaker 2: day you took over a CEO and then release them,

828
00:42:17,520 --> 00:42:20,000
Speaker 2: Like it just doesn't ever happen that way. You wouldn't

829
00:42:20,000 --> 00:42:22,520
Speaker 2: have learned enough. You were like, you've got to grow

830
00:42:22,600 --> 00:42:25,880
Speaker 2: into things. And I think we're so impatient. We want instagratuity.

831
00:42:25,920 --> 00:42:28,960
Speaker 2: We have these big visions, and there's something about just

832
00:42:29,400 --> 00:42:32,440
Speaker 2: like taking it one step at a time, like the name,

833
00:42:33,360 --> 00:42:37,239
Speaker 2: then the vision, then one product, then two products. You know,

834
00:42:37,400 --> 00:42:39,440
Speaker 2: no one launches everything at once, And I think that's

835
00:42:40,200 --> 00:42:43,000
Speaker 2: a good takeaway. But also the idea that you said

836
00:42:43,160 --> 00:42:45,880
Speaker 2: that you were kind of ignorant, and I think sometimes

837
00:42:45,920 --> 00:42:49,600
Speaker 2: the naivety is a benefit to you, it's a benefit

838
00:42:49,600 --> 00:42:51,680
Speaker 2: that maybe you didn't do an MBA and that you

839
00:42:51,719 --> 00:42:53,960
Speaker 2: didn't know exactly what you were getting into, because a

840
00:42:54,600 --> 00:42:56,440
Speaker 2: none of us would start if we knew what we

841
00:42:56,440 --> 00:43:00,319
Speaker 2: were actually in for, because water shoot show, and it

842
00:43:00,360 --> 00:43:03,000
Speaker 2: means you're not colored by the way it's been done before.

843
00:43:03,600 --> 00:43:07,239
Speaker 2: But it does mean that I think one of the

844
00:43:07,360 --> 00:43:10,040
Speaker 2: really interesting parts of listening to stories like yours is

845
00:43:10,120 --> 00:43:12,160
Speaker 2: like how the fuck did you figure out what to do?

846
00:43:12,520 --> 00:43:15,439
Speaker 2: Like you get given this company and then you want

847
00:43:15,719 --> 00:43:18,360
Speaker 2: product designers? Like where do you find them? How do

848
00:43:18,440 --> 00:43:20,520
Speaker 2: you change a business model? How do you even know

849
00:43:20,520 --> 00:43:23,000
Speaker 2: what a business model is? How do you address profitability?

850
00:43:23,120 --> 00:43:26,200
Speaker 2: Like the how when you haven't gone to business school

851
00:43:26,360 --> 00:43:28,920
Speaker 2: is sort of like where did you learn to be

852
00:43:29,120 --> 00:43:32,600
Speaker 2: a CEO? Like did you have a brains trust? Did

853
00:43:32,640 --> 00:43:35,239
Speaker 2: you google shit? Did you? Like? How do you even

854
00:43:35,320 --> 00:43:37,960
Speaker 2: learn how to hire and fire? Like all that stuff

855
00:43:38,000 --> 00:43:41,759
Speaker 2: that's really fundamental at twenty four? As well, like how

856
00:43:41,800 --> 00:43:44,560
Speaker 2: did you become capable of all this stuff?

857
00:43:44,719 --> 00:43:47,040
Speaker 1: Yeah? For sure, I can give you some exacts? Actually,

858
00:43:47,200 --> 00:43:48,000
Speaker 1: oh yes.

859
00:43:47,840 --> 00:43:49,839
Speaker 2: And also did you freak out? Please tell me you did?

860
00:43:49,840 --> 00:43:52,160
Speaker 3: Oh yeah, yeah, yeah good, I'll tell you a quick

861
00:43:52,160 --> 00:43:55,359
Speaker 3: story there was one day very early on where it

862
00:43:55,400 --> 00:43:58,000
Speaker 3: was one of those moments where it was like it

863
00:43:58,040 --> 00:44:00,000
Speaker 3: felt like it was all over, you know, like I said,

864
00:44:00,160 --> 00:44:03,400
Speaker 3: we weren't financially sound in the beginning, and it felt

865
00:44:03,640 --> 00:44:05,319
Speaker 3: I remember there was this one day and I was

866
00:44:05,520 --> 00:44:07,520
Speaker 3: on the kitchen bench in my house in glen Waverley

867
00:44:07,840 --> 00:44:08,560
Speaker 3: a rental, mind you.

868
00:44:08,600 --> 00:44:11,400
Speaker 1: I didn't know how so that's say like Edwards in

869
00:44:11,440 --> 00:44:15,640
Speaker 1: my hands, and I just remember thinking like like, we're

870
00:44:15,640 --> 00:44:17,360
Speaker 1: not going to be able to pay wages this week.

871
00:44:18,120 --> 00:44:19,560
Speaker 1: I don't think we're going to be able to pay

872
00:44:19,560 --> 00:44:22,719
Speaker 1: the bets. It was one of those moments and I

873
00:44:22,760 --> 00:44:26,120
Speaker 1: was like I just felt like I was like I

874
00:44:26,160 --> 00:44:29,440
Speaker 1: had nothing left. I didn't know and I was kind

875
00:44:29,440 --> 00:44:31,680
Speaker 1: of like give me a sign. And we were at

876
00:44:31,680 --> 00:44:34,560
Speaker 1: the time, we were exhibiting at the Sydney Royal Easter Show,

877
00:44:34,840 --> 00:44:38,480
Speaker 1: like selling saunas to people who go to the Royal Show.

878
00:44:39,640 --> 00:44:41,879
Speaker 2: Mate they came for the cows and the sheep like.

879
00:44:42,520 --> 00:44:46,919
Speaker 1: Business model wasn't great And yeah, it was like seven

880
00:44:46,960 --> 00:44:49,480
Speaker 1: pm at night, it was a Thursday, and then our

881
00:44:49,520 --> 00:44:51,560
Speaker 1: salesperson rang me up. He's like, mate, I just sold

882
00:44:51,600 --> 00:44:53,920
Speaker 1: a one person premium and I just remember I was like,

883
00:44:54,440 --> 00:44:58,360
Speaker 1: we can fucking do this, Like you know, it was

884
00:44:58,480 --> 00:45:01,480
Speaker 1: like yeah, like I'm not fucking leaven kind of moment.

885
00:45:01,600 --> 00:45:05,160
Speaker 1: It was like oh yeah, yeah, but there were there

886
00:45:05,160 --> 00:45:07,440
Speaker 1: are several moments like that, you know, to do with

887
00:45:07,520 --> 00:45:11,640
Speaker 1: various things along along the journey, and so yeah, definitely

888
00:45:11,960 --> 00:45:15,000
Speaker 1: definitely freak out moments. To answer your question, I had

889
00:45:15,000 --> 00:45:18,360
Speaker 1: a mentor in Stephan Kasakas from Business Benchmark Group. He

890
00:45:18,520 --> 00:45:21,040
Speaker 1: was great with the numbers. He's like Alex. He has

891
00:45:21,080 --> 00:45:23,439
Speaker 1: this line is like words are good, stories are great,

892
00:45:23,440 --> 00:45:27,120
Speaker 1: but the numbers never lie. And yeah, so he was

893
00:45:27,160 --> 00:45:30,000
Speaker 1: really good at like how many leads you're getting, what's

894
00:45:30,040 --> 00:45:33,359
Speaker 1: your sales process, what's your conversion rate on that conversion rate,

895
00:45:33,400 --> 00:45:36,200
Speaker 1: what's your average sale price, what's your GP that like

896
00:45:36,400 --> 00:45:39,560
Speaker 1: break the numbers out. Cool, Like you've got to understand

897
00:45:39,560 --> 00:45:41,440
Speaker 1: that stuff if you're going to have a business that's

898
00:45:41,480 --> 00:45:44,120
Speaker 1: profitable long term. So he was really good in that

899
00:45:44,440 --> 00:45:47,319
Speaker 1: kind of phase of the business. I needed that. I

900
00:45:47,360 --> 00:45:50,320
Speaker 1: also worked with the guys at Dent Glenn Carson. The

901
00:45:50,360 --> 00:45:52,520
Speaker 1: guys at Dent they do like a forty week key

902
00:45:52,520 --> 00:45:56,320
Speaker 1: Person of Influence accelerator. I did that. That was really

903
00:45:56,560 --> 00:45:59,279
Speaker 1: really potent. So those were the two kind of people

904
00:45:59,320 --> 00:46:01,239
Speaker 1: in the early first few years of me running the

905
00:46:01,280 --> 00:46:04,160
Speaker 1: business that I kind of worked with to help because

906
00:46:04,160 --> 00:46:07,400
Speaker 1: I realized very early on, like I don't really have

907
00:46:07,440 --> 00:46:09,640
Speaker 1: a clue what I'm doing here. I've learned some good

908
00:46:09,680 --> 00:46:12,239
Speaker 1: things from my dad who was running the business before me,

909
00:46:12,280 --> 00:46:14,040
Speaker 1: and I've also learned a lot of bad things from

910
00:46:14,040 --> 00:46:15,880
Speaker 1: my dad who was running the business before me. So

911
00:46:15,920 --> 00:46:19,240
Speaker 1: I felt like I needed some like a brains trust,

912
00:46:19,280 --> 00:46:22,480
Speaker 1: I guess, to kind of keep moving through that early phase.

913
00:46:22,760 --> 00:46:25,160
Speaker 2: Yeah, I love that, and I think like, no one

914
00:46:25,200 --> 00:46:27,120
Speaker 2: does it alone, even though it looks like it, like

915
00:46:27,160 --> 00:46:31,480
Speaker 2: it's like, now it's Alex Tyson CEO, done all these things,

916
00:46:31,480 --> 00:46:34,640
Speaker 2: all these amazing things under your belt from a growth perspective,

917
00:46:34,680 --> 00:46:37,279
Speaker 2: from an awards perspective, and it's like, now, at one

918
00:46:37,280 --> 00:46:39,120
Speaker 2: point you were just starting and you had no idea

919
00:46:39,120 --> 00:46:41,720
Speaker 2: what was going on, and everyone starts there and that's okay.

920
00:46:41,840 --> 00:46:44,000
Speaker 2: I think that's really reassuring.

921
00:46:44,360 --> 00:46:47,080
Speaker 1: First of all, just acknowledging the found Space team. I

922
00:46:47,120 --> 00:46:49,719
Speaker 1: won the in the retail category. I won Entrepreneur of

923
00:46:49,760 --> 00:46:53,000
Speaker 1: the Year in Melbourne last year, and to your point,

924
00:46:53,080 --> 00:46:56,880
Speaker 1: everyone's like, oh, well, that's amazing, I'm like, I like,

925
00:46:57,360 --> 00:47:00,800
Speaker 1: there's like twenty five people behind the scenes made this happen.

926
00:47:01,800 --> 00:47:04,360
Speaker 1: It's not me, you know. I just felt like I

927
00:47:04,360 --> 00:47:07,440
Speaker 1: need to acknowledge the team there because they're amazing, and

928
00:47:07,560 --> 00:47:10,640
Speaker 1: oh yeah to your point, like, yeah, it can feel alone,

929
00:47:10,680 --> 00:47:12,520
Speaker 1: but you know, you get good people on the team

930
00:47:12,600 --> 00:47:14,839
Speaker 1: who believe in what you believe, you can make it happen.

931
00:47:14,880 --> 00:47:17,279
Speaker 1: And it's yeah. I said to someone this morning, like

932
00:47:18,000 --> 00:47:22,160
Speaker 1: team is a top priority. Always looking after the team

933
00:47:22,200 --> 00:47:25,560
Speaker 1: and having their needs met and having them feel challenged.

934
00:47:25,600 --> 00:47:27,440
Speaker 1: And the other thing I was going to say was

935
00:47:27,480 --> 00:47:28,920
Speaker 1: is like through the journey, like I didn't know what

936
00:47:28,960 --> 00:47:31,040
Speaker 1: I was doing in the early days, sure, or I

937
00:47:31,080 --> 00:47:33,400
Speaker 1: had thought I kind of had a bit of an idea,

938
00:47:33,600 --> 00:47:35,880
Speaker 1: but as things grow, like for me as a person,

939
00:47:35,880 --> 00:47:38,960
Speaker 1: I feel like I need to be challenged constantly. You know,

940
00:47:38,960 --> 00:47:41,560
Speaker 1: we're opening in America next year, That to me feels

941
00:47:41,600 --> 00:47:46,279
Speaker 1: like a challenged right, And so I'm actually kind of

942
00:47:46,400 --> 00:47:48,920
Speaker 1: constantly at a point where there's I'm doing something that

943
00:47:48,960 --> 00:47:50,480
Speaker 1: I haven't done before and I don't know how to

944
00:47:50,480 --> 00:47:53,040
Speaker 1: do it, you know, and I'm better at finding out

945
00:47:53,040 --> 00:47:56,240
Speaker 1: what I need to do. But as you scale a business,

946
00:47:56,640 --> 00:47:59,839
Speaker 1: you kind of as the CEO or the business owner,

947
00:48:00,000 --> 00:48:03,359
Speaker 1: whatever your title is, you're constantly in that space. I'm like, cool,

948
00:48:03,400 --> 00:48:05,279
Speaker 1: now I've got to figure out this thing. Now you

949
00:48:05,360 --> 00:48:07,960
Speaker 1: got to figure out this thing, you know, and the

950
00:48:08,000 --> 00:48:11,080
Speaker 1: stuff that you've done then becomes easier. I'm very unconsciously

951
00:48:11,120 --> 00:48:15,680
Speaker 1: confident about lots of stuff in the business, more than anyone,

952
00:48:16,360 --> 00:48:19,319
Speaker 1: but there's constantly something that I'm kind of learning and

953
00:48:19,480 --> 00:48:20,279
Speaker 1: trying to figure out.

954
00:48:20,880 --> 00:48:22,919
Speaker 2: And I think that's why I love business so much

955
00:48:23,000 --> 00:48:25,279
Speaker 2: because in the job I had before I was an

956
00:48:25,480 --> 00:48:29,000
Speaker 2: m and a lawyer, even though it's a very hard job,

957
00:48:29,280 --> 00:48:34,279
Speaker 2: your discomfort, your ongoing discomfort, is less and less the

958
00:48:34,360 --> 00:48:37,280
Speaker 2: opportunities for you to get that discomfort of I actually

959
00:48:37,320 --> 00:48:39,000
Speaker 2: don't know what I'm doing, Like you just become more

960
00:48:39,000 --> 00:48:42,280
Speaker 2: accomplished and that fades away. And I think the capacity

961
00:48:42,320 --> 00:48:45,360
Speaker 2: in business to seek that out all the time is

962
00:48:45,400 --> 00:48:49,160
Speaker 2: what I love. And the like related to that. When

963
00:48:49,200 --> 00:48:50,759
Speaker 2: people are like, how do you know when it's time

964
00:48:50,800 --> 00:48:52,560
Speaker 2: for a new market or how do you know when

965
00:48:52,560 --> 00:48:54,160
Speaker 2: it's time for something new, it's usually when you are

966
00:48:54,200 --> 00:48:57,040
Speaker 2: a bit comfortable and you haven't had that like complete

967
00:48:57,560 --> 00:48:59,120
Speaker 2: I am in the deep end. If you haven't thrown

968
00:48:59,160 --> 00:49:01,040
Speaker 2: yourself in it in a why well, like you start

969
00:49:01,080 --> 00:49:03,120
Speaker 2: to get itchy, it's like okay, it's time, like we

970
00:49:03,160 --> 00:49:05,719
Speaker 2: need to do something else. But what I love about

971
00:49:06,080 --> 00:49:08,759
Speaker 2: your approach to Found Space is that it isn't just

972
00:49:08,960 --> 00:49:11,360
Speaker 2: selling saunas. And we very much had that approach to

973
00:49:11,400 --> 00:49:14,759
Speaker 2: Matcha made and it's tea, Like you know, it's not

974
00:49:14,840 --> 00:49:17,400
Speaker 2: that fancy, But the business got so big because it

975
00:49:17,440 --> 00:49:20,520
Speaker 2: wasn't about tea. It was about tea helping people feel

976
00:49:20,560 --> 00:49:23,480
Speaker 2: really good about what they were doing and connecting with

977
00:49:23,520 --> 00:49:25,759
Speaker 2: them over that moment, which was a community and that

978
00:49:25,880 --> 00:49:29,839
Speaker 2: was so much fun. But the products are actually important

979
00:49:29,880 --> 00:49:32,719
Speaker 2: somewhere along the way, and we have just I think

980
00:49:32,719 --> 00:49:35,160
Speaker 2: it's been a month now that we've had the premium

981
00:49:35,760 --> 00:49:39,120
Speaker 2: and I sadly was pregnant by the time it arrived

982
00:49:39,120 --> 00:49:41,919
Speaker 2: and unable to get in it for the last four weeks,

983
00:49:41,920 --> 00:49:45,480
Speaker 2: which is absolutely devastating. I'm counting down. But Nick's been

984
00:49:45,520 --> 00:49:48,600
Speaker 2: in it no shit every day. So for those who

985
00:49:49,000 --> 00:49:51,839
Speaker 2: have listened, and like we've had so many people sort

986
00:49:51,880 --> 00:49:54,239
Speaker 2: of say they've been sitting on the fence or like

987
00:49:54,280 --> 00:49:57,560
Speaker 2: it's really overwhelming if you don't know the technology or

988
00:49:57,600 --> 00:49:59,760
Speaker 2: you don't know the brands, you don't know the reviews

989
00:49:59,760 --> 00:50:01,960
Speaker 2: and the price points are all so different. Like even

990
00:50:02,000 --> 00:50:04,120
Speaker 2: when we first started looking, before we found you, guys,

991
00:50:04,120 --> 00:50:07,000
Speaker 2: I was like, if I gave someone money to blow,

992
00:50:07,160 --> 00:50:09,160
Speaker 2: still couldn't have found what I wanted because I didn't know.

993
00:50:09,840 --> 00:50:13,680
Speaker 2: So can you talk through like maybe the most entry

994
00:50:13,760 --> 00:50:17,520
Speaker 2: level option in the light range and what that offers

995
00:50:17,640 --> 00:50:20,760
Speaker 2: versus going up to the premium, then the outdoor, the nissa,

996
00:50:20,800 --> 00:50:25,600
Speaker 2: the newer, Like what are the differences and like is

997
00:50:25,640 --> 00:50:28,680
Speaker 2: the light enough for someone who's a complete newbie?

998
00:50:29,080 --> 00:50:32,040
Speaker 1: Yeah? Cool, Well I'm not here to sell saunas, so

999
00:50:33,000 --> 00:50:36,960
Speaker 1: I am. I'll just give some insight on what to

1000
00:50:36,960 --> 00:50:37,440
Speaker 1: look for and a.

1001
00:50:37,440 --> 00:50:39,240
Speaker 2: Swar in general, Yeah, that'd be amazing.

1002
00:50:40,120 --> 00:50:42,759
Speaker 1: So when looking for an impred sauna, first of all,

1003
00:50:43,040 --> 00:50:47,400
Speaker 1: look like it needs to be lower MF low electromagnetic fields,

1004
00:50:47,760 --> 00:50:50,919
Speaker 1: so you want them to be less than three in general,

1005
00:50:51,040 --> 00:50:52,560
Speaker 1: unless you're looking at a full spectrum so on, it

1006
00:50:52,640 --> 00:50:54,879
Speaker 1: can be a little bit higher because no one's figured

1007
00:50:54,920 --> 00:50:57,640
Speaker 1: out how to get a lower So less than three

1008
00:50:57,719 --> 00:50:59,359
Speaker 1: is a good, good rule of thumb. Make sure you're

1009
00:50:59,360 --> 00:51:01,919
Speaker 1: looking into. The second thing you want to look into

1010
00:51:02,040 --> 00:51:04,000
Speaker 1: is you want to actually ask them for a wavelength

1011
00:51:04,040 --> 00:51:07,759
Speaker 1: report of their heaters to show that they actually are infrared.

1012
00:51:08,520 --> 00:51:12,400
Speaker 1: Right now, if you're looking at a more typical sauna,

1013
00:51:12,560 --> 00:51:15,080
Speaker 1: is a far infrared sauna. You want to see that

1014
00:51:15,160 --> 00:51:19,840
Speaker 1: the wavelength is between seven and ten thousand nanometers in wavelength.

1015
00:51:20,080 --> 00:51:22,560
Speaker 1: It can also be written as seven to ten microns

1016
00:51:22,680 --> 00:51:25,279
Speaker 1: seven to ten m. So you want to make sure

1017
00:51:25,320 --> 00:51:27,680
Speaker 1: that the heater is actually omitting that because there is

1018
00:51:27,719 --> 00:51:30,480
Speaker 1: a lot of unfortunately cheap crap coming out of China

1019
00:51:30,560 --> 00:51:33,759
Speaker 1: which isn't and it's not verified. So you want to

1020
00:51:33,760 --> 00:51:35,719
Speaker 1: look for that second thing you want to look for

1021
00:51:35,800 --> 00:51:38,480
Speaker 1: is you want to look for a company. Now this

1022
00:51:38,600 --> 00:51:40,319
Speaker 1: is going to be bias towards us, but you want

1023
00:51:40,320 --> 00:51:42,799
Speaker 1: to look for a company that has been around for

1024
00:51:42,880 --> 00:51:44,960
Speaker 1: a long time and has a lot of reviews. Now

1025
00:51:45,000 --> 00:51:47,640
Speaker 1: why is that important? Because a mistake that people often

1026
00:51:47,640 --> 00:51:50,360
Speaker 1: make when they use sauna is they think buying a

1027
00:51:50,400 --> 00:51:53,799
Speaker 1: sauna is like buying a printer, that you just buy

1028
00:51:53,840 --> 00:51:57,680
Speaker 1: it and then it's just going to work and that's whatever, exactly,

1029
00:51:57,960 --> 00:52:01,480
Speaker 1: Whereas in reality, buying a sauna because you want to

1030
00:52:01,560 --> 00:52:03,120
Speaker 1: look after your health and well being, you want to

1031
00:52:03,160 --> 00:52:05,200
Speaker 1: do that for more than a couple of years. You

1032
00:52:05,239 --> 00:52:07,200
Speaker 1: want to do that for at least a decade, So

1033
00:52:07,239 --> 00:52:09,960
Speaker 1: the sauna has to be good quality, and you need

1034
00:52:10,000 --> 00:52:11,400
Speaker 1: to have you need to be buying it from a

1035
00:52:11,440 --> 00:52:13,960
Speaker 1: company who has a track record of doing this for

1036
00:52:14,000 --> 00:52:16,520
Speaker 1: a long time. It is very easy to go on

1037
00:52:16,640 --> 00:52:21,000
Speaker 1: Ali Baba and find a supplier of saunas from various

1038
00:52:21,280 --> 00:52:25,719
Speaker 1: countries and buy a twenty foot container, bring it in,

1039
00:52:25,880 --> 00:52:28,000
Speaker 1: get them to chuck your logo on there, do an

1040
00:52:28,000 --> 00:52:30,440
Speaker 1: Instagram ad, and all of a sudden you're an infrared

1041
00:52:30,480 --> 00:52:35,040
Speaker 1: sauna seller. Right. But what those companies don't have is

1042
00:52:35,200 --> 00:52:38,680
Speaker 1: a network of people around the country and more importantly,

1043
00:52:38,680 --> 00:52:41,320
Speaker 1: where you live, that will actually be able to service

1044
00:52:41,360 --> 00:52:43,960
Speaker 1: that product. It's like when you buy a car, like

1045
00:52:44,640 --> 00:52:47,040
Speaker 1: you kind of you read up on or at least

1046
00:52:47,080 --> 00:52:49,160
Speaker 1: I do, get to know what the service from that

1047
00:52:49,200 --> 00:52:50,800
Speaker 1: company's like because you know you're going to have to

1048
00:52:50,840 --> 00:52:53,719
Speaker 1: service it once a year. Right. Some companies have a

1049
00:52:53,800 --> 00:52:56,319
Speaker 1: much better track record than other companies, And it's the

1050
00:52:56,360 --> 00:52:58,560
Speaker 1: same with sauna. You're going to need to get it

1051
00:52:58,640 --> 00:53:02,640
Speaker 1: serviced at some point, right, And I guarantee that if

1052
00:53:02,719 --> 00:53:05,080
Speaker 1: you can't get a service quickly, you'll be pissed because

1053
00:53:05,120 --> 00:53:06,759
Speaker 1: you're going to fall in love with. You're in cred

1054
00:53:06,800 --> 00:53:10,919
Speaker 1: sauna and you want to working. I hear it time

1055
00:53:10,920 --> 00:53:14,200
Speaker 1: in time again. So make sure it's a reputable company.

1056
00:53:14,239 --> 00:53:16,839
Speaker 1: They've got the reviews and they have the people near you,

1057
00:53:16,880 --> 00:53:19,960
Speaker 1: They've got the warehouse with the parts near you, so

1058
00:53:20,040 --> 00:53:22,799
Speaker 1: if something does go wrong, which inevitably will over that

1059
00:53:22,840 --> 00:53:25,880
Speaker 1: ten year period, it can be supported. That's really important.

1060
00:53:26,320 --> 00:53:29,160
Speaker 1: There's a lot of companies, especially in the cold plunge

1061
00:53:29,200 --> 00:53:32,239
Speaker 1: space right now, who are all popping up. I feel

1062
00:53:32,280 --> 00:53:35,000
Speaker 1: like every second day it's like, oh, there's another cold plunge.

1063
00:53:35,320 --> 00:53:36,120
Speaker 1: There's another one.

1064
00:53:36,680 --> 00:53:40,000
Speaker 2: Yeah, we bought plastic containers from office works and put

1065
00:53:40,000 --> 00:53:41,560
Speaker 2: ice in out.

1066
00:53:42,280 --> 00:53:45,440
Speaker 1: But what people just assuming is I'll just buy that

1067
00:53:45,520 --> 00:53:48,160
Speaker 1: and then that all just work forever. You need to

1068
00:53:48,200 --> 00:53:51,960
Speaker 1: have that that support there. The thing I'll say when

1069
00:53:52,000 --> 00:53:55,120
Speaker 1: looking Intimfred' sauna is like, make sure that the company

1070
00:53:55,800 --> 00:53:58,799
Speaker 1: explains to you how to use it and more importantly,

1071
00:53:59,000 --> 00:54:00,600
Speaker 1: how to get the most out out of it based

1072
00:54:00,600 --> 00:54:04,120
Speaker 1: on what you want to achieve. Right. Because using the

1073
00:54:04,160 --> 00:54:06,920
Speaker 1: car analogy again, if you go and buy say a

1074
00:54:07,000 --> 00:54:11,120
Speaker 1: Kia Serato, right, you go there when they deliver it,

1075
00:54:11,200 --> 00:54:12,759
Speaker 1: but when you go they pick it up they run

1076
00:54:12,840 --> 00:54:15,319
Speaker 1: you through how to use it. Right, This is the

1077
00:54:15,360 --> 00:54:18,160
Speaker 1: screen press. This here is where the USB goes. Right.

1078
00:54:18,920 --> 00:54:20,880
Speaker 1: But you know how to drive a car, right, And

1079
00:54:20,920 --> 00:54:23,120
Speaker 1: yet they still do that. And the thing is that

1080
00:54:23,160 --> 00:54:26,279
Speaker 1: people don't really know how to use infrared sauna. And

1081
00:54:26,320 --> 00:54:29,480
Speaker 1: a common mistake people make is they assume that I've

1082
00:54:29,480 --> 00:54:32,120
Speaker 1: got a sauna, it's got to be really hot. I

1083
00:54:32,200 --> 00:54:34,680
Speaker 1: got to go forty minutes. You know. It's kind of

1084
00:54:34,680 --> 00:54:36,760
Speaker 1: like that energy happens, and I see it in both

1085
00:54:37,080 --> 00:54:42,000
Speaker 1: men and women. It's not just the men who go crazy, right, yeah,

1086
00:54:42,320 --> 00:54:44,919
Speaker 1: And they say I've heard these are great for sleep. Great,

1087
00:54:44,920 --> 00:54:48,359
Speaker 1: and they'll do like seventy degrees for forty minutes three hours,

1088
00:54:48,760 --> 00:54:52,960
Speaker 1: am right? And then they bring up and they go,

1089
00:54:53,760 --> 00:54:56,680
Speaker 1: I'm not sleeping well. Right. And this happens to us

1090
00:54:56,680 --> 00:54:58,680
Speaker 1: sometimes because although we explain it to people who doesn't

1091
00:54:58,680 --> 00:55:00,960
Speaker 1: go in, we give them a book saying, hey, this

1092
00:55:01,000 --> 00:55:02,200
Speaker 1: is how to use it for sleep, this is how

1093
00:55:02,200 --> 00:55:03,719
Speaker 1: to use it for recovery, this is how to use

1094
00:55:03,719 --> 00:55:07,080
Speaker 1: it for inflammation. Sometimes people don't read that and then

1095
00:55:07,120 --> 00:55:09,000
Speaker 1: they go, oh, I've heard this is good for sleep,

1096
00:55:09,000 --> 00:55:10,759
Speaker 1: but I'm not sleeping good at all, And how are

1097
00:55:10,760 --> 00:55:12,319
Speaker 1: you using it and they tell us and they're not

1098
00:55:12,400 --> 00:55:15,520
Speaker 1: using it correctly. Hey, read the Sauna Sessions Guide, check

1099
00:55:15,520 --> 00:55:18,080
Speaker 1: it out, and then they go A man that helped

1100
00:55:18,400 --> 00:55:21,200
Speaker 1: like a lot. I'm sleeping good. Great. So the education

1101
00:55:21,280 --> 00:55:25,120
Speaker 1: piece is really important too, because yeah, sauna isn't just sauna,

1102
00:55:25,760 --> 00:55:28,359
Speaker 1: and cold plunge isn't just cold plunge. We've been putting

1103
00:55:28,400 --> 00:55:30,239
Speaker 1: a lot of content out about cold plunch recently and

1104
00:55:30,520 --> 00:55:33,040
Speaker 1: I'm kind of having fun in the cold plunge, jumping

1105
00:55:33,080 --> 00:55:35,520
Speaker 1: around whatever, and I want to put out a couple

1106
00:55:36,000 --> 00:55:38,600
Speaker 1: new pieces kind of talking to the serious nature of it.

1107
00:55:39,400 --> 00:55:42,759
Speaker 1: Cold plunge should be treated with respect. You're going in

1108
00:55:42,800 --> 00:55:45,440
Speaker 1: there in ours at a minimum, at a low of

1109
00:55:45,480 --> 00:55:49,760
Speaker 1: three degrees, also known as really eff and cold. Right,

1110
00:55:50,880 --> 00:55:53,920
Speaker 1: it's full on for the body in the first thirty

1111
00:55:54,040 --> 00:55:57,399
Speaker 1: to sixty seconds. It's activating the sympathetic nervous system fight

1112
00:55:57,520 --> 00:55:59,839
Speaker 1: or flight. Your body is trying to survive, so you don't.

1113
00:56:01,120 --> 00:56:03,040
Speaker 1: And that's got to be treated with respect. And there's

1114
00:56:03,040 --> 00:56:06,319
Speaker 1: sometimes that that would be counter productive to what the

1115
00:56:06,360 --> 00:56:09,800
Speaker 1: person's trying to achieve. So that education piece is really important.

1116
00:56:09,840 --> 00:56:13,520
Speaker 1: So I think that's probably my hot tips to come

1117
00:56:13,520 --> 00:56:16,120
Speaker 1: back to your question light sauna, empty level, You're going

1118
00:56:16,200 --> 00:56:19,280
Speaker 1: to have a great sweat. We'll install it for you.

1119
00:56:19,280 --> 00:56:21,759
Speaker 1: You're gonna love it. Really simple, basic light in the

1120
00:56:21,800 --> 00:56:25,120
Speaker 1: roof done, Bluetooth sound system. Awesome. We have an outdoor

1121
00:56:25,120 --> 00:56:28,719
Speaker 1: barrel sauna. You can go outside completely not protected, gets rain,

1122
00:56:28,800 --> 00:56:31,920
Speaker 1: hail shine. It's fine, beautiful, full spectrum in for Reread's sauna.

1123
00:56:32,560 --> 00:56:34,680
Speaker 1: We then have the newer which is kind of our

1124
00:56:34,920 --> 00:56:37,800
Speaker 1: top of the line. Lots of glass. There's no sauna

1125
00:56:37,840 --> 00:56:39,400
Speaker 1: on the market that has much glass as this. It

1126
00:56:39,440 --> 00:56:42,040
Speaker 1: feels very open. You can choose between clear and tint,

1127
00:56:42,400 --> 00:56:45,200
Speaker 1: which is really cool. It has more full spectrum heaters

1128
00:56:45,239 --> 00:56:47,960
Speaker 1: than any infrared sauna in the world, which means you're

1129
00:56:48,000 --> 00:56:52,200
Speaker 1: getting more full spectrum red near and far in for

1130
00:56:52,280 --> 00:56:55,000
Speaker 1: red light than any other sauna, which means kind of

1131
00:56:55,520 --> 00:56:58,400
Speaker 1: more light means more benefits quicker, which is really cool.

1132
00:56:58,520 --> 00:57:01,440
Speaker 1: And therefore that sauna is really eff and hot, and

1133
00:57:01,480 --> 00:57:04,319
Speaker 1: all the saunas we're releasing at the moment are super hot,

1134
00:57:04,760 --> 00:57:09,640
Speaker 1: like almost too hot. We love that the idea. And yeah,

1135
00:57:09,680 --> 00:57:11,880
Speaker 1: then we have the Nissa, which is more like private.

1136
00:57:11,960 --> 00:57:14,520
Speaker 1: Lots of really thick timbers, nine mil timbers used on

1137
00:57:14,560 --> 00:57:16,480
Speaker 1: both sides of the wall. No one else is doing

1138
00:57:16,560 --> 00:57:20,720
Speaker 1: that using that much material, laminated glass, sound insulation, really private,

1139
00:57:20,840 --> 00:57:23,440
Speaker 1: really kind of inward space where you can have a

1140
00:57:23,480 --> 00:57:26,520
Speaker 1: sweat like a cocoon. Yeah, a bit of a cocoon.

1141
00:57:26,640 --> 00:57:29,439
Speaker 1: So yeah, we have various saunas depending on what you want,

1142
00:57:29,720 --> 00:57:32,240
Speaker 1: what your budget is. Obviously, our saunas range from five

1143
00:57:32,280 --> 00:57:36,040
Speaker 1: thousand to sixteen thousand, depending on the size, the model,

1144
00:57:36,440 --> 00:57:37,480
Speaker 1: the technology you want.

1145
00:57:37,560 --> 00:57:40,240
Speaker 2: But yeah, oh my gosh, well that is like literally

1146
00:57:40,280 --> 00:57:42,920
Speaker 2: the best explanation I've ever heard of what to look for,

1147
00:57:42,960 --> 00:57:45,680
Speaker 2: because it is really overwhelming. And like the funniest thing

1148
00:57:45,840 --> 00:57:48,439
Speaker 2: that when we were first looking, before we even had

1149
00:57:48,520 --> 00:57:50,600
Speaker 2: connected with you guys, that when we were first looking,

1150
00:57:50,800 --> 00:57:55,280
Speaker 2: just scoping out kind of the landscape, we'd shortlisted two

1151
00:57:55,320 --> 00:57:58,920
Speaker 2: businesses and one was I Health, which was you, and

1152
00:57:58,960 --> 00:58:01,080
Speaker 2: the other was found Space, which is also you. And

1153
00:58:01,120 --> 00:58:03,720
Speaker 2: when we realized You're like, oh, it's the same company,

1154
00:58:03,960 --> 00:58:07,520
Speaker 2: Like well, like one's heritage, like got a really long

1155
00:58:07,600 --> 00:58:09,880
Speaker 2: history and the other one's newer, but like, look at

1156
00:58:09,920 --> 00:58:12,560
Speaker 2: all the specs and the research. And then I think

1157
00:58:12,600 --> 00:58:15,760
Speaker 2: when we eventually spoke to Molly, because she knew we

1158
00:58:15,760 --> 00:58:17,320
Speaker 2: were looking for one She's like, you know, it's the

1159
00:58:17,360 --> 00:58:19,720
Speaker 2: same company, right. I was like, oh my god, well

1160
00:58:19,960 --> 00:58:22,040
Speaker 2: that solves the problem because we were tossing up literally

1161
00:58:22,080 --> 00:58:25,000
Speaker 2: between these two businesses. And then Mike, they're the same thing.

1162
00:58:25,080 --> 00:58:28,160
Speaker 2: So it's funny that the same thing stood out about

1163
00:58:28,160 --> 00:58:31,560
Speaker 2: both of them and that Yeah, it's obviously just an

1164
00:58:31,560 --> 00:58:35,080
Speaker 2: evolution of the same journey, which has been so fascinating

1165
00:58:35,120 --> 00:58:39,040
Speaker 2: to learn about. And like, I just I can't even

1166
00:58:39,080 --> 00:58:41,320
Speaker 2: tell you nicause having the time of his life, Like

1167
00:58:41,440 --> 00:58:43,840
Speaker 2: he has the disco lights on, like I know they're

1168
00:58:43,880 --> 00:58:46,560
Speaker 2: not actually disco lights, but he uses them as disco

1169
00:58:46,640 --> 00:58:50,160
Speaker 2: lights like every night. Yeah. Oh, I'm glad it wasn't

1170
00:58:50,160 --> 00:58:52,640
Speaker 2: just asked the coin that because he's living his best

1171
00:58:52,640 --> 00:58:55,040
Speaker 2: life and he I mean, he trains so hard and

1172
00:58:56,000 --> 00:58:58,680
Speaker 2: is you know, like we're getting older, like he needs.

1173
00:58:58,720 --> 00:59:00,680
Speaker 2: He didn't used to do recovery at all. He just

1174
00:59:00,760 --> 00:59:03,880
Speaker 2: kind of train and lie down. And now, like you do,

1175
00:59:03,920 --> 00:59:05,600
Speaker 2: you have to put so much into your well being

1176
00:59:05,640 --> 00:59:08,520
Speaker 2: to earn you know, it is the vehicle through which

1177
00:59:08,520 --> 00:59:10,640
Speaker 2: you experience your life, and to have the best experience

1178
00:59:10,840 --> 00:59:13,560
Speaker 2: it requires an investment. So it's been we have loved

1179
00:59:13,600 --> 00:59:17,080
Speaker 2: having it. I cannot wait until April and to hear

1180
00:59:17,080 --> 00:59:18,960
Speaker 2: more about the story. So thank you so much for

1181
00:59:19,000 --> 00:59:20,800
Speaker 2: your time. It's been wonderful to get to know.

1182
00:59:20,800 --> 00:59:23,840
Speaker 1: You, of course. Yeah, no, it's been a pleasure. Yeah,

1183
00:59:23,920 --> 00:59:27,280
Speaker 1: to your final point there. For me, I see a

1184
00:59:27,280 --> 00:59:31,800
Speaker 1: world where these products are very much a normal part

1185
00:59:31,840 --> 00:59:36,919
Speaker 1: of the home. And obviously I'm bias because what we do.

1186
00:59:37,560 --> 00:59:39,000
Speaker 1: But the thing that stands out for me. I was

1187
00:59:39,040 --> 00:59:42,600
Speaker 1: recently in LA and we did a lot of fancy

1188
00:59:42,640 --> 00:59:46,200
Speaker 1: biohacking stuff when we're over there, But I've yet to

1189
00:59:46,240 --> 00:59:50,400
Speaker 1: see a health product that works on such a wide

1190
00:59:50,480 --> 00:59:55,760
Speaker 1: array of health outcomes than hormetic tech being smaller and

1191
00:59:55,800 --> 00:59:59,000
Speaker 1: cold plunge. You know, it's not just like a supplement

1192
00:59:59,040 --> 01:00:02,920
Speaker 1: which does one thing. These things work cardiobatsculist system, the

1193
01:00:02,920 --> 01:00:07,360
Speaker 1: nervous system, the endocrine system, ther gut, microbiome, the quality

1194
01:00:07,400 --> 01:00:10,480
Speaker 1: of your skin. You know, it's thirty minutes of just

1195
01:00:10,560 --> 01:00:12,240
Speaker 1: peace and quiet in life.

1196
01:00:13,200 --> 01:00:14,680
Speaker 2: That alone is worth it for me.

1197
01:00:15,920 --> 01:00:20,000
Speaker 1: Probably where all the other benefits come from. Yeah, And

1198
01:00:20,040 --> 01:00:24,160
Speaker 1: so for me, like these things help people live healthier

1199
01:00:24,160 --> 01:00:26,840
Speaker 1: and help people live longer, and that's that's what it's

1200
01:00:26,880 --> 01:00:29,240
Speaker 1: all about. So I'm stoked that you guys are excited

1201
01:00:29,280 --> 01:00:32,200
Speaker 1: to use it because you've got a very powerful piece

1202
01:00:32,240 --> 01:00:34,320
Speaker 1: of equipment in your house.

1203
01:00:35,160 --> 01:00:37,960
Speaker 2: Yeah, it's so so exciting, and also it's beautiful. I

1204
01:00:37,960 --> 01:00:39,520
Speaker 2: mean like I kind of want to have it at

1205
01:00:39,520 --> 01:00:41,240
Speaker 2: the front door just to be like everyone who comes

1206
01:00:41,240 --> 01:00:42,880
Speaker 2: in has to look at it and be like, oh, look,

1207
01:00:42,920 --> 01:00:48,640
Speaker 2: how beautiful. But I will include links to found Space

1208
01:00:48,720 --> 01:00:51,439
Speaker 2: in the show notes and alex asite as well. He

1209
01:00:51,520 --> 01:00:54,800
Speaker 2: is a published author, does speaking, gigs, does all sorts

1210
01:00:54,840 --> 01:00:58,240
Speaker 2: of things. Very busy man and obviously desperately needs a

1211
01:00:58,320 --> 01:01:00,640
Speaker 2: sort of in his laugh to actually carve out some

1212
01:01:00,720 --> 01:01:03,880
Speaker 2: time for himself in between. Alex, thank you so much

1213
01:01:03,880 --> 01:01:07,400
Speaker 2: for joining and I hope you're seizing your yea such

1214
01:01:07,480 --> 01:01:10,520
Speaker 2: an interesting story and I love finishing an episode feeling

1215
01:01:10,520 --> 01:01:13,240
Speaker 2: like I understand a new area of science or a

1216
01:01:13,280 --> 01:01:15,000
Speaker 2: new area of life. You guys know, I love a

1217
01:01:15,080 --> 01:01:18,000
Speaker 2: niche community, particularly when that's a niche community of knowledge

1218
01:01:18,120 --> 01:01:20,920
Speaker 2: or wisdom. I've included the links to found Space and

1219
01:01:20,960 --> 01:01:23,560
Speaker 2: Alex's website in the show notes as usual, And if

1220
01:01:23,560 --> 01:01:26,960
Speaker 2: you have any other questions about the range, about our sauna,

1221
01:01:27,080 --> 01:01:29,320
Speaker 2: or anything else that we chatted about, don't hesitate to

1222
01:01:29,360 --> 01:01:30,960
Speaker 2: send us a DM and I can pass it on

1223
01:01:31,000 --> 01:01:34,000
Speaker 2: to Alex as well. As mentioned, we'll be back next

1224
01:01:34,040 --> 01:01:37,080
Speaker 2: week for our final episode of the year. Gosh, this

1225
01:01:37,200 --> 01:01:39,760
Speaker 2: year has flown by, Oh my gosh. I feel like

1226
01:01:39,760 --> 01:01:41,400
Speaker 2: we should play a drinking game every time I say

1227
01:01:41,440 --> 01:01:43,000
Speaker 2: time is flowing, so fuch, you will have to do

1228
01:01:43,040 --> 01:01:47,200
Speaker 2: a shot. And that will include an update on our

1229
01:01:47,280 --> 01:01:51,200
Speaker 2: surprise CCA activities from this week. I think I mentioned

1230
01:01:51,320 --> 01:01:53,960
Speaker 2: that Ange and I have been planning surprise activities for

1231
01:01:54,080 --> 01:01:58,400
Speaker 2: each other across three different days, with kind of doing

1232
01:01:58,440 --> 01:02:00,880
Speaker 2: a CZA Christmas party, but spread across different days, and

1233
01:02:00,920 --> 01:02:03,600
Speaker 2: that promises to be full of yay. So we'll update

1234
01:02:03,640 --> 01:02:05,600
Speaker 2: you then. I hope this silly season is treating you

1235
01:02:05,640 --> 01:02:08,439
Speaker 2: all kindly in the meantime and that you're seizing your

1236
01:02:08,520 --> 01:02:40,000
Speaker 2: yay