1 00:00:10,705 --> 00:00:13,425 Speaker 1: You're listening to a MoMA Mia podcast. 2 00:00:13,945 --> 00:00:17,465 Speaker 2: Mama Mia acknowledges the traditional owners of land and waters 3 00:00:17,505 --> 00:00:19,545 Speaker 2: that this podcast is recorded. 4 00:00:19,065 --> 00:00:22,065 Speaker 1: On Makeup is My Therapy. 5 00:00:22,265 --> 00:00:25,305 Speaker 3: I'm in love, I'm obsessed and I don't even feel 6 00:00:25,305 --> 00:00:26,065 Speaker 3: guilty of body. 7 00:00:29,825 --> 00:00:30,905 Speaker 1: Welcome to the formula. 8 00:00:31,025 --> 00:00:34,185 Speaker 2: I'm Kelly McCarran, and today I'm chatting to Krishelle Limb, 9 00:00:34,425 --> 00:00:40,225 Speaker 2: the woman behind Flur, the fragrance brand that's absolutely everywhere. 10 00:00:39,665 --> 00:00:41,225 Speaker 1: On your for you page right now. 11 00:00:41,505 --> 00:00:43,825 Speaker 2: She took over the brand in twenty twenty one and 12 00:00:43,945 --> 00:00:46,705 Speaker 2: turned it into a cult phenomenon with a two one 13 00:00:46,785 --> 00:00:50,345 Speaker 2: hundred and fifty thousand person wait list and fragrances that 14 00:00:50,425 --> 00:00:53,625 Speaker 2: just sell out in hours and such, just really dedicated 15 00:00:53,665 --> 00:00:55,865 Speaker 2: fans that are going to buy absolutely every fragrance that 16 00:00:55,905 --> 00:01:00,785 Speaker 2: she releases. Fleur has finally landed in Australia exclusively at Mecca, 17 00:01:00,825 --> 00:01:03,625 Speaker 2: and it's already nearly sold out. She's here to talk 18 00:01:03,705 --> 00:01:07,305 Speaker 2: fragrance empires, why Fragrance wardrobes are the new signature scent, 19 00:01:07,745 --> 00:01:10,865 Speaker 2: and what ozzies can expect from. 20 00:01:10,585 --> 00:01:12,465 Speaker 3: You know, such beautiful skin. 21 00:01:12,665 --> 00:01:17,545 Speaker 1: But how Chrishelle. 22 00:01:17,585 --> 00:01:21,105 Speaker 2: Welcome to the formula. Please, can you start from the 23 00:01:21,225 --> 00:01:23,905 Speaker 2: very beginning. So tell us all about Flur. Where did 24 00:01:23,905 --> 00:01:25,865 Speaker 2: the brand come from, where did the name of the 25 00:01:25,905 --> 00:01:28,705 Speaker 2: brand come from, and what was your vision when you 26 00:01:28,745 --> 00:01:31,305 Speaker 2: took over in twenty twenty. 27 00:01:31,505 --> 00:01:34,145 Speaker 3: Yeah, well, thank you for having me. I'm super excited 28 00:01:34,185 --> 00:01:37,145 Speaker 3: to be here chatting with you. And the Flur was 29 00:01:37,265 --> 00:01:40,625 Speaker 3: really born out of a deep dark place for me. 30 00:01:40,905 --> 00:01:44,185 Speaker 3: I was going through my divorce when I came on 31 00:01:44,265 --> 00:01:49,545 Speaker 3: board with Flur, and it was just a really hard 32 00:01:49,585 --> 00:01:53,345 Speaker 3: time and I was like, can we bottle something up 33 00:01:53,425 --> 00:01:57,945 Speaker 3: that smells like this emotion where I felt lonely, I 34 00:01:57,985 --> 00:02:02,145 Speaker 3: felt shipped away from something that I loved, I felt unloved. 35 00:02:02,185 --> 00:02:05,465 Speaker 3: So I said, can we launch something where I spray 36 00:02:05,505 --> 00:02:08,865 Speaker 3: it and it just brings immediate warmth and smells like 37 00:02:08,905 --> 00:02:12,705 Speaker 3: someone's skin, and it just brings me warm to my life. 38 00:02:13,225 --> 00:02:15,825 Speaker 3: And that was really the start of Flur, which is 39 00:02:15,985 --> 00:02:19,145 Speaker 3: back in twenty twenty one. And just to give this context, 40 00:02:19,505 --> 00:02:22,665 Speaker 3: Flur was an existing brand before I came on board 41 00:02:22,665 --> 00:02:25,465 Speaker 3: and turned to Anyone and took over and rebranded it, 42 00:02:25,625 --> 00:02:27,865 Speaker 3: and it's been around for ten years. But I was 43 00:02:27,945 --> 00:02:31,945 Speaker 3: familiar with the brand because they built a beautiful, transparent 44 00:02:31,985 --> 00:02:35,065 Speaker 3: brand and back then you didn't really know what was 45 00:02:35,105 --> 00:02:37,825 Speaker 3: going in your fragrance. They were one of the very 46 00:02:37,825 --> 00:02:41,585 Speaker 3: first brands to be able to list all the ingredients 47 00:02:41,985 --> 00:02:44,705 Speaker 3: everything that was in a fragrance. And so I've always 48 00:02:44,705 --> 00:02:47,905 Speaker 3: respected Flur even before I came on board. And so 49 00:02:47,945 --> 00:02:49,905 Speaker 3: when I got the chance and the opportunity to be 50 00:02:49,985 --> 00:02:53,825 Speaker 3: able to give it new life, I was giving myself 51 00:02:53,865 --> 00:02:56,785 Speaker 3: also new life. Yeah, entered this new chapter together. 52 00:02:57,305 --> 00:03:00,785 Speaker 1: That's so lovely. So were you working there at the time. 53 00:03:00,785 --> 00:03:05,545 Speaker 3: No, No, I was just a big fan. I loved Fragrance. 54 00:03:05,825 --> 00:03:09,665 Speaker 3: I loved Flur. I created content since I was in college. 55 00:03:10,025 --> 00:03:13,025 Speaker 3: That was the beginning days and years of my career. 56 00:03:13,665 --> 00:03:17,865 Speaker 3: One of the first few bloggers Fashion days fast in 57 00:03:17,865 --> 00:03:21,345 Speaker 3: the day and I was in college just looking for 58 00:03:21,425 --> 00:03:24,465 Speaker 3: a creative botlet and so I started my blog to 59 00:03:24,545 --> 00:03:28,385 Speaker 3: herself after almost I think it's been about eighteen years now, 60 00:03:29,185 --> 00:03:32,905 Speaker 3: and I always shared my love for fashion and beauty 61 00:03:33,585 --> 00:03:38,105 Speaker 3: and again, was just a fan of Fragrance. And yeah, 62 00:03:38,145 --> 00:03:41,065 Speaker 3: I got the opportunity four years ago to acquire the 63 00:03:41,105 --> 00:03:43,185 Speaker 3: brand with my business partner and given me life. 64 00:03:43,625 --> 00:03:47,265 Speaker 2: Isn't it crazy when you say eighteen years ago? Because 65 00:03:48,705 --> 00:03:51,625 Speaker 2: I always think, like, you know, oh, eighteen years ago, 66 00:03:51,625 --> 00:03:54,305 Speaker 2: the Internet was only just coming about. It wasn't even 67 00:03:54,305 --> 00:03:56,705 Speaker 2: a thing, and it's like, no, no, no, the internet 68 00:03:56,745 --> 00:03:59,585 Speaker 2: has been around for a very long time at this point. 69 00:03:59,665 --> 00:04:02,385 Speaker 2: It's just that you feel a lot younger than what 70 00:04:02,465 --> 00:04:02,825 Speaker 2: you are. 71 00:04:03,705 --> 00:04:06,465 Speaker 3: I mean, yeah, I sometimes when I say that, I'm like, hat, 72 00:04:06,585 --> 00:04:13,145 Speaker 3: it feels like maybe eight years ago, but eighteen, yes. 73 00:04:11,665 --> 00:04:13,385 Speaker 1: Sir, exactly. I'm the same. 74 00:04:14,225 --> 00:04:16,905 Speaker 2: So most people when they're going through a difficult time 75 00:04:16,985 --> 00:04:20,985 Speaker 2: like a divorce, decide to do yoga or maybe to 76 00:04:21,105 --> 00:04:25,145 Speaker 2: go away with some girlfriends. And you're like, no, no, no, no, no, 77 00:04:25,425 --> 00:04:28,785 Speaker 2: I'm going to take over this business and really revolutionize fragrance. 78 00:04:30,105 --> 00:04:33,505 Speaker 2: What was it that made you apart from just like 79 00:04:33,545 --> 00:04:35,545 Speaker 2: they're wanting to bottle up that fragrance, which when you 80 00:04:35,545 --> 00:04:38,625 Speaker 2: were describing it to me, it's almost like you wanted 81 00:04:38,625 --> 00:04:41,425 Speaker 2: to bottle up something that would not only bring warmth, 82 00:04:41,505 --> 00:04:45,425 Speaker 2: but would bring company, like to sort of reduce that 83 00:04:45,465 --> 00:04:48,225 Speaker 2: feeling of loneliness when you're by yourself. 84 00:04:49,265 --> 00:04:51,305 Speaker 1: So you weren't. 85 00:04:51,025 --> 00:04:52,905 Speaker 2: Going to join though, because you weren't sure if you 86 00:04:52,945 --> 00:04:56,065 Speaker 2: were ready. What made you change your mind? And what 87 00:04:56,465 --> 00:04:58,345 Speaker 2: was the final storage that just made me go, yep, 88 00:04:58,385 --> 00:04:58,705 Speaker 2: you know what? 89 00:04:58,785 --> 00:04:58,905 Speaker 3: Now? 90 00:04:59,225 --> 00:04:59,985 Speaker 1: The time is now. 91 00:05:00,305 --> 00:05:02,345 Speaker 3: Yeah, I mean I'm with you. When I was going 92 00:05:02,385 --> 00:05:04,825 Speaker 3: through that, the last thing I wanted to do was 93 00:05:04,905 --> 00:05:09,025 Speaker 3: have even more responsibility or do something that I was 94 00:05:09,105 --> 00:05:12,225 Speaker 3: unsure and so it was definitely a fork in the road. 95 00:05:12,345 --> 00:05:16,065 Speaker 3: But I think one thing that my business partner did mention, 96 00:05:16,225 --> 00:05:19,945 Speaker 3: he was like, look, Flur is going into its second 97 00:05:20,065 --> 00:05:22,985 Speaker 3: chapter of its life, and so are you. This would 98 00:05:22,985 --> 00:05:25,825 Speaker 3: be a really beautiful way to be able to tell 99 00:05:25,865 --> 00:05:28,985 Speaker 3: your stories through Flur. Oftentimes, when I think of Flur, 100 00:05:29,505 --> 00:05:33,025 Speaker 3: I needed Flir as much as Flour needed me, and 101 00:05:33,065 --> 00:05:35,585 Speaker 3: I think I was able to pour my heart and 102 00:05:35,625 --> 00:05:38,625 Speaker 3: my stories and emotions through the sense. Someone said that 103 00:05:38,865 --> 00:05:43,345 Speaker 3: Casale's almost as if like you release a pop album 104 00:05:43,545 --> 00:05:46,545 Speaker 3: after your heartbreak and you're like singing us these songs. 105 00:05:46,545 --> 00:05:48,145 Speaker 3: I'm like, that's a dream because I've always wanted to 106 00:05:48,145 --> 00:05:49,905 Speaker 3: be a pop star, but I never had the ability 107 00:05:49,985 --> 00:05:52,825 Speaker 3: to be a pop star, nor the boys. 108 00:05:52,945 --> 00:05:55,785 Speaker 1: So you and Tyler Swift of Fragrance, then. 109 00:05:55,905 --> 00:05:59,585 Speaker 3: Yes, yes, I mean that's such a compliment, thank you, 110 00:05:59,705 --> 00:06:04,985 Speaker 3: But it was just a creative expression for me. And yes, 111 00:06:05,065 --> 00:06:07,145 Speaker 3: I would like to say that I knew that I 112 00:06:07,265 --> 00:06:09,865 Speaker 3: was going to be a success, but I really did it, 113 00:06:10,185 --> 00:06:12,705 Speaker 3: and I was just in a place where I knew 114 00:06:12,745 --> 00:06:17,385 Speaker 3: that I needed to pour my heart into something and 115 00:06:17,425 --> 00:06:20,985 Speaker 3: almost have a distraction in a way, and Flair was 116 00:06:21,025 --> 00:06:24,265 Speaker 3: that project for me. And so of course we had 117 00:06:24,305 --> 00:06:26,985 Speaker 3: big ambitions. But did I think that it was going 118 00:06:27,065 --> 00:06:29,665 Speaker 3: to grow to this size in the short amount of time. 119 00:06:29,985 --> 00:06:33,585 Speaker 3: Absolutely not. And it just feels so grateful and humbled 120 00:06:33,625 --> 00:06:36,465 Speaker 3: by so many people being able to connect with Flur 121 00:06:36,585 --> 00:06:40,185 Speaker 3: on such an emotional deep level through my personal stories, 122 00:06:40,265 --> 00:06:44,145 Speaker 3: and that really just shows you that scent is so powerful. 123 00:06:44,425 --> 00:06:48,145 Speaker 3: It's not just wanting to smell good. It's a way 124 00:06:48,265 --> 00:06:52,025 Speaker 3: to feel a certain way. It's a way to express 125 00:06:52,425 --> 00:06:56,345 Speaker 3: your emotions. And so yeah, it was my therapy. It 126 00:06:56,385 --> 00:06:57,385 Speaker 3: was my form of therapy. 127 00:06:57,905 --> 00:07:00,785 Speaker 2: And when you relaunched, you made a pretty bold decision 128 00:07:00,905 --> 00:07:05,865 Speaker 2: to move away from the original clean beauty positioning. Why 129 00:07:06,025 --> 00:07:08,225 Speaker 2: was that and how did all of the die hard 130 00:07:08,385 --> 00:07:13,705 Speaker 2: fans act to that? Obviously, Well, because look where you 131 00:07:13,785 --> 00:07:15,345 Speaker 2: are now, Well. 132 00:07:15,745 --> 00:07:19,985 Speaker 3: We are still we still have the ethos of what 133 00:07:20,025 --> 00:07:24,745 Speaker 3: Flur has always did for, which is clean, good for 134 00:07:24,745 --> 00:07:28,665 Speaker 3: your ingredients, That was safe, and that's what drew me 135 00:07:28,745 --> 00:07:31,705 Speaker 3: to Flur, and that was very important that we kept 136 00:07:31,705 --> 00:07:34,705 Speaker 3: that ethos. But the thing that we did change was 137 00:07:34,745 --> 00:07:38,345 Speaker 3: that it wasn't going to be the fore front and 138 00:07:38,505 --> 00:07:42,865 Speaker 3: center messaging yes that it originally had. I think that's 139 00:07:42,905 --> 00:07:46,185 Speaker 3: how they were really pushing Flir originally, which I knew 140 00:07:46,225 --> 00:07:50,425 Speaker 3: about because of that, and it was very it was 141 00:07:50,505 --> 00:07:53,505 Speaker 3: never it hasn't been done in Fragrance back then. So 142 00:07:54,185 --> 00:07:56,865 Speaker 3: when I took it over with my business partner, we 143 00:07:56,945 --> 00:07:58,785 Speaker 3: knew that we had to keep that because it was 144 00:07:58,785 --> 00:08:01,985 Speaker 3: such an important part of the Flur DNA. But we 145 00:08:02,025 --> 00:08:06,025 Speaker 3: wanted it to be for everyone, and it happened to 146 00:08:06,105 --> 00:08:09,225 Speaker 3: be good ingredients, and it happened to be clean and 147 00:08:09,305 --> 00:08:11,825 Speaker 3: if you wanted to really look into that and that 148 00:08:11,985 --> 00:08:14,305 Speaker 3: was important to you, which it is actually important to 149 00:08:14,305 --> 00:08:16,385 Speaker 3: a lot of the new consumer and the new shoppers. 150 00:08:16,425 --> 00:08:18,785 Speaker 3: Nowadays they can go on through a website on the 151 00:08:18,785 --> 00:08:21,585 Speaker 3: about section and they could see everything listed and so 152 00:08:21,665 --> 00:08:23,305 Speaker 3: it is still part of the brand, but we don't 153 00:08:23,425 --> 00:08:27,345 Speaker 3: use it as the main marketing piece or the forefront 154 00:08:27,385 --> 00:08:28,225 Speaker 3: and center piece. 155 00:08:28,585 --> 00:08:30,865 Speaker 2: I love that though, because it's just part of the 156 00:08:30,905 --> 00:08:34,625 Speaker 2: brand's DNA without having to be a front face and 157 00:08:34,665 --> 00:08:35,665 Speaker 2: center of everything. 158 00:08:36,305 --> 00:08:40,545 Speaker 3: It's something that we should all strive to become. I 159 00:08:40,585 --> 00:08:44,065 Speaker 3: think you know, we all should be transparent with everything, 160 00:08:44,145 --> 00:08:48,305 Speaker 3: and if we can continue to encourage others to do that, 161 00:08:48,585 --> 00:08:51,905 Speaker 3: I think we all win. And so it was very 162 00:08:51,905 --> 00:08:56,785 Speaker 3: important for us to still have that messaging and also say, look, 163 00:08:56,865 --> 00:08:59,825 Speaker 3: we don't have to use it at the forefront, but 164 00:09:00,225 --> 00:09:01,705 Speaker 3: it's still part of our brand. 165 00:09:02,105 --> 00:09:04,305 Speaker 1: Missing Person broke the Internet. 166 00:09:04,425 --> 00:09:07,065 Speaker 2: So you had a waitlist of two hundred and fifty 167 00:09:07,225 --> 00:09:11,265 Speaker 2: thousand people and you just smelling like you'll love his 168 00:09:11,345 --> 00:09:12,905 Speaker 2: t shit that he left behind. 169 00:09:13,745 --> 00:09:16,385 Speaker 1: How do you even brief someone on that? 170 00:09:17,185 --> 00:09:19,945 Speaker 3: Yeah, I mean Missing Person in itself. The name in 171 00:09:19,985 --> 00:09:22,985 Speaker 3: itself drew up a lot of like, huh, what does 172 00:09:23,025 --> 00:09:24,425 Speaker 3: that smell like? I love it? 173 00:09:24,425 --> 00:09:26,705 Speaker 1: It's so clever, thank you. 174 00:09:27,625 --> 00:09:32,745 Speaker 3: Well, that was the void. And if I'm being truthful, 175 00:09:32,945 --> 00:09:37,265 Speaker 3: the hardest part for me during my breakup was being 176 00:09:37,305 --> 00:09:41,825 Speaker 3: alone after being in relationship for fifteen years in bed 177 00:09:42,105 --> 00:09:45,185 Speaker 3: and I just felt naked. I felt like there was 178 00:09:45,225 --> 00:09:49,145 Speaker 3: this huge void, and so I said, what is it 179 00:09:49,425 --> 00:09:54,145 Speaker 3: that besides the actual like physical body, what is it 180 00:09:54,225 --> 00:09:57,985 Speaker 3: that makes me feel alone? And it's actually the smell. 181 00:09:58,505 --> 00:10:02,505 Speaker 3: It's the smell of proximity. It's the smell of someone 182 00:10:02,505 --> 00:10:05,505 Speaker 3: else's skin. And so I said, can we bottle that 183 00:10:05,745 --> 00:10:08,705 Speaker 3: up with Missing Person, because if I could bottle up 184 00:10:09,865 --> 00:10:14,305 Speaker 3: someone's delicious, yummy, warm skin, then maybe that will bring 185 00:10:14,345 --> 00:10:17,585 Speaker 3: me some comfort during this really hard time without actually 186 00:10:17,625 --> 00:10:20,625 Speaker 3: physically having to have someone next to me. And so 187 00:10:21,265 --> 00:10:25,105 Speaker 3: that was really the idea of that kind of that 188 00:10:25,385 --> 00:10:29,785 Speaker 3: yesterday worn and T shirt, that lingering smell mixed in 189 00:10:29,825 --> 00:10:32,465 Speaker 3: with the musk with a little bit of fragrance, and 190 00:10:32,505 --> 00:10:35,785 Speaker 3: that was what we were going for, was exactly that. 191 00:10:36,305 --> 00:10:40,345 Speaker 3: And our mailer when we launched Missing Person, we actually 192 00:10:40,785 --> 00:10:45,825 Speaker 3: seal wrapped a oversized men's T shirt and we sprayed 193 00:10:45,865 --> 00:10:48,865 Speaker 3: Missing Person all over it, and when they opened it up, 194 00:10:48,945 --> 00:10:52,785 Speaker 3: you just got like this huge with a missing person 195 00:10:52,905 --> 00:10:55,665 Speaker 3: and it just kind of made people very emotional because 196 00:10:55,705 --> 00:10:59,585 Speaker 3: I think everyone has had an experience of missing a moment, 197 00:10:59,705 --> 00:11:03,825 Speaker 3: or missing a person, or missing themselves. Even we've heard 198 00:11:03,825 --> 00:11:05,905 Speaker 3: stories of people being like, it smells like me, it 199 00:11:05,945 --> 00:11:08,945 Speaker 3: smells like I'm coming back to me again, and so 200 00:11:10,185 --> 00:11:16,105 Speaker 3: that that you're actually really pinpoint right about. It's smelling 201 00:11:16,225 --> 00:11:19,665 Speaker 3: like kind of that like lovers T shirt doesn't have 202 00:11:20,665 --> 00:11:23,665 Speaker 3: a romantic lover. It could be any love that you've 203 00:11:23,665 --> 00:11:27,105 Speaker 3: ever experienced in your life. 204 00:11:33,185 --> 00:11:36,705 Speaker 2: You're obviously a bit of a marketing gun because the 205 00:11:36,785 --> 00:11:40,985 Speaker 2: storytelling behind all of the fragrances is really incredible. So 206 00:11:40,985 --> 00:11:46,105 Speaker 2: we've got Father Figure, Missing Person, not your Baby, beach Skin, 207 00:11:47,305 --> 00:11:51,625 Speaker 2: the names. They're doing really heavy lifting, and then that's 208 00:11:51,665 --> 00:11:55,705 Speaker 2: before we've even actually smelt anything. So talk to us 209 00:11:55,745 --> 00:11:58,545 Speaker 2: about that storytelling and creating the brand. 210 00:11:58,985 --> 00:12:02,905 Speaker 3: So stories always lead our sets first. I think that 211 00:12:03,185 --> 00:12:06,825 Speaker 3: is how we kind of take which direction that we 212 00:12:06,945 --> 00:12:10,585 Speaker 3: go into. It always starts with the story, and then 213 00:12:10,625 --> 00:12:13,065 Speaker 3: we start having fun with the names. We love a 214 00:12:13,065 --> 00:12:17,865 Speaker 3: little good nameplate. So Father Figure, for example, was one 215 00:12:17,905 --> 00:12:21,705 Speaker 3: of our next big hit, and that was really inspired 216 00:12:21,745 --> 00:12:24,825 Speaker 3: by my own personal story of having to play kind 217 00:12:24,865 --> 00:12:27,785 Speaker 3: of this mother and father figure role to my girls, 218 00:12:28,385 --> 00:12:33,345 Speaker 3: really bottling up something that was both feminine and masculine 219 00:12:33,505 --> 00:12:35,945 Speaker 3: because I had to draw up the strength of a 220 00:12:36,025 --> 00:12:41,185 Speaker 3: father but also the nurturing side and the cress and 221 00:12:41,225 --> 00:12:44,345 Speaker 3: the love and the femininity of a mother. And so 222 00:12:44,465 --> 00:12:47,025 Speaker 3: that really inspired me to create a scent with our 223 00:12:47,025 --> 00:12:51,625 Speaker 3: noses that was neither masculine or neither feminine. It was 224 00:12:51,745 --> 00:12:55,385 Speaker 3: very fluid, and I truly believe that the modern woman 225 00:12:55,465 --> 00:12:58,665 Speaker 3: and man, there are no roles anymore. We all kind 226 00:12:58,705 --> 00:13:01,745 Speaker 3: of do it all women are out there making the 227 00:13:01,785 --> 00:13:06,105 Speaker 3: money in boardrooms closing deals. Men are also sometimes the 228 00:13:06,185 --> 00:13:10,025 Speaker 3: primary caretakers now, and everything is kind of mixed sin 229 00:13:10,425 --> 00:13:13,665 Speaker 3: and that is what father figure really represents, is that 230 00:13:15,305 --> 00:13:18,425 Speaker 3: you can be commanding and tender at the same time. 231 00:13:18,945 --> 00:13:23,505 Speaker 3: You could be strong yet gentle. And that's exactly when 232 00:13:23,505 --> 00:13:26,665 Speaker 3: you small father Figure, You're like, ooh, this is strong, 233 00:13:26,705 --> 00:13:30,425 Speaker 3: but there's a softness still to this, and so it 234 00:13:30,465 --> 00:13:33,985 Speaker 3: really represents the modern modern human today. 235 00:13:34,305 --> 00:13:35,185 Speaker 1: I really love that. 236 00:13:35,345 --> 00:13:37,425 Speaker 3: Thank you. I feel like you would be a father 237 00:13:37,505 --> 00:13:38,145 Speaker 3: figure kind of. 238 00:13:38,145 --> 00:13:41,025 Speaker 2: I definitely am. I was thinking that while you were speaking. 239 00:13:41,105 --> 00:13:44,225 Speaker 2: I was like, I definitely. Well, I'm the primary breadwinner 240 00:13:44,265 --> 00:13:47,985 Speaker 2: in our household and my husband probably is the primary 241 00:13:48,025 --> 00:13:50,385 Speaker 2: care giver at the moment. Actually, so yeah, I am 242 00:13:50,385 --> 00:13:51,105 Speaker 2: the father figure. 243 00:13:51,625 --> 00:13:56,865 Speaker 3: I love that. Tell me, Daddy, yes, Daddy love that. Well. 244 00:13:56,905 --> 00:14:00,105 Speaker 3: The thing is what I love about father Figure is 245 00:14:00,145 --> 00:14:03,945 Speaker 3: that the amount of women and men, it's equal, like 246 00:14:03,985 --> 00:14:07,785 Speaker 3: they both love father figure because it draws something up 247 00:14:07,825 --> 00:14:11,185 Speaker 3: in everyone. That again, and we all have a little 248 00:14:11,185 --> 00:14:13,745 Speaker 3: bit of femininity and a little bit of masculini. We 249 00:14:13,825 --> 00:14:17,065 Speaker 3: have both characteristics, whether you're a male or female, and 250 00:14:17,105 --> 00:14:19,745 Speaker 3: so that's what we really try to embody with Father 251 00:14:19,745 --> 00:14:21,425 Speaker 3: Figure yes, both. 252 00:14:21,385 --> 00:14:25,185 Speaker 1: Yeah, and like just owning all of those parts of you. 253 00:14:25,985 --> 00:14:29,945 Speaker 3: It Yeah, and just really being true to yourself. Our 254 00:14:30,025 --> 00:14:33,705 Speaker 3: tag Fine out Flow is wear what's true, and being 255 00:14:33,745 --> 00:14:37,465 Speaker 3: true is just wearing what feels the most you. And 256 00:14:37,505 --> 00:14:40,545 Speaker 3: for me, that's Father Figure. I'm not supposed to have a. 257 00:14:40,505 --> 00:14:44,225 Speaker 1: Favorite child, You're allowed to do them, but. 258 00:14:44,425 --> 00:14:47,985 Speaker 3: I do have one that I wear more often than others, 259 00:14:47,985 --> 00:14:49,625 Speaker 3: and Father Figure is definitely one of those. 260 00:14:49,865 --> 00:14:53,945 Speaker 2: Yes, it definitely sounds like it embodies your energy as well. 261 00:14:54,265 --> 00:14:55,345 Speaker 1: I need to go smell it. 262 00:14:55,345 --> 00:14:59,665 Speaker 2: It sounds incredible, speaking of depending on how you're feeling 263 00:14:59,705 --> 00:15:03,425 Speaker 2: that day. That leads us into talking about fragrance wardrobes, 264 00:15:03,425 --> 00:15:07,105 Speaker 2: which I'm a huge fan of personally as someone who's 265 00:15:07,145 --> 00:15:08,905 Speaker 2: never been, Like, eh, I don't want to signature since 266 00:15:08,945 --> 00:15:10,745 Speaker 2: there are so many beauti for fragrances in the world, 267 00:15:10,785 --> 00:15:12,185 Speaker 2: why would I want to just wear one for the 268 00:15:12,185 --> 00:15:15,425 Speaker 2: rest of my life. Jenna Alpha chooses fragrances based on 269 00:15:15,545 --> 00:15:20,025 Speaker 2: moods and outfits more so than any other generation. Was 270 00:15:20,065 --> 00:15:23,345 Speaker 2: this shift something you predicted or did you sort of 271 00:15:23,545 --> 00:15:25,265 Speaker 2: learned this on the job. 272 00:15:25,745 --> 00:15:28,265 Speaker 3: I've always kind of worn fragrance like that even though 273 00:15:28,265 --> 00:15:30,945 Speaker 3: I'm not. I'm definitely not Jan Alpha or gen Z. 274 00:15:32,025 --> 00:15:34,025 Speaker 3: I'm a mid millennial. 275 00:15:34,545 --> 00:15:37,105 Speaker 1: Right there with you two of us. 276 00:15:37,305 --> 00:15:40,905 Speaker 3: But because I come from fashion and that's my background, 277 00:15:41,385 --> 00:15:45,945 Speaker 3: I never ever really wanted to say that I only 278 00:15:46,105 --> 00:15:49,345 Speaker 3: wore had one type of style. If anything, I had 279 00:15:49,345 --> 00:15:52,345 Speaker 3: a really hard time pinpointing down myself because some days 280 00:15:52,425 --> 00:15:56,785 Speaker 3: I wanted to wear a girly lacey dress because I 281 00:15:56,825 --> 00:15:59,905 Speaker 3: felt more feminine that day and I was feeling slightly flirty, 282 00:15:59,945 --> 00:16:02,665 Speaker 3: And other days I wanted to wear a flon black 283 00:16:02,785 --> 00:16:06,145 Speaker 3: suit because I just felt empowered and strong and cool 284 00:16:06,185 --> 00:16:10,105 Speaker 3: and sexy in that. And so when people were taught about, oh, 285 00:16:10,145 --> 00:16:12,145 Speaker 3: what's your style, like, I always never want to be 286 00:16:12,145 --> 00:16:15,265 Speaker 3: able to pinpoint that I love pink, I love wearing 287 00:16:15,305 --> 00:16:17,465 Speaker 3: all black. There was never a moment where like, this 288 00:16:17,665 --> 00:16:18,065 Speaker 3: is it for. 289 00:16:18,105 --> 00:16:20,705 Speaker 1: The same I don't understand why. 290 00:16:20,865 --> 00:16:22,585 Speaker 2: Like I get it, and I love it when someone 291 00:16:22,625 --> 00:16:25,225 Speaker 2: has their signature style, But I'm like, there are so 292 00:16:25,305 --> 00:16:26,665 Speaker 2: many fun cloids in the world. 293 00:16:26,745 --> 00:16:28,305 Speaker 1: I want to have all of them. I want to 294 00:16:28,305 --> 00:16:30,385 Speaker 1: be a bikey cheek today tomorrow. I want to be 295 00:16:30,425 --> 00:16:31,785 Speaker 1: Bobby exactly. 296 00:16:32,025 --> 00:16:34,105 Speaker 3: I love that that's exactly me. I feel like you 297 00:16:34,105 --> 00:16:34,825 Speaker 3: and I are the same. 298 00:16:34,985 --> 00:16:37,025 Speaker 1: Yeah, both follow. 299 00:16:36,825 --> 00:16:42,345 Speaker 3: Peoples exactly, But that's for that reason I view fragrance 300 00:16:42,425 --> 00:16:44,545 Speaker 3: in that way. I'm like, why would I have to 301 00:16:44,545 --> 00:16:47,825 Speaker 3: say that I only like floral, so I only like 302 00:16:48,065 --> 00:16:50,985 Speaker 3: woody sense, why can't I like all of them? And 303 00:16:51,025 --> 00:16:55,865 Speaker 3: so that's always been my way of wearing fragrance. It 304 00:16:55,865 --> 00:16:58,625 Speaker 3: would just be on top of whatever the vibe was 305 00:16:58,745 --> 00:17:01,105 Speaker 3: or whatever outfit style I was wearing for the day. 306 00:17:01,745 --> 00:17:05,145 Speaker 3: And I can't say that I was responsible for having 307 00:17:05,225 --> 00:17:08,265 Speaker 3: Gen Z or Gen Alpha be able to shop in 308 00:17:08,305 --> 00:17:11,825 Speaker 3: this way. But I think with this new generation they 309 00:17:11,865 --> 00:17:15,025 Speaker 3: don't like to be pinpointed down as just one thing 310 00:17:15,145 --> 00:17:18,385 Speaker 3: because we're a lot of things. Yeah, and I love 311 00:17:18,385 --> 00:17:21,905 Speaker 3: that we're kind of embracing all sides of us. And 312 00:17:21,985 --> 00:17:25,665 Speaker 3: so yeah, this new generation and even our generation I think, 313 00:17:25,705 --> 00:17:29,305 Speaker 3: are looking at fragrance is very differently than how our 314 00:17:29,385 --> 00:17:32,265 Speaker 3: parents used to wear fragrances. You know, gone are the 315 00:17:32,385 --> 00:17:34,785 Speaker 3: days are like I only wear this one cent to 316 00:17:34,945 --> 00:17:38,345 Speaker 3: anything and everything. I think now it's all about where 317 00:17:38,385 --> 00:17:41,105 Speaker 3: you're going, who you're seeing, what the vibe is, who 318 00:17:41,145 --> 00:17:43,505 Speaker 3: you want embody, or how do you want to feel. 319 00:17:43,785 --> 00:17:49,185 Speaker 3: So there's a lot of different ways to look at fragrance. 320 00:17:48,785 --> 00:17:53,425 Speaker 2: Now, Yeah, and social media is a big part of that, 321 00:17:53,505 --> 00:17:57,745 Speaker 2: which is funny because you wouldn't think so because you 322 00:17:57,785 --> 00:18:01,145 Speaker 2: can't smell through a screen, like with makeup if you're 323 00:18:01,145 --> 00:18:04,465 Speaker 2: trying to sell makeup, of course you can swatch something, 324 00:18:04,545 --> 00:18:05,785 Speaker 2: sure what it looks like on the skin. 325 00:18:05,865 --> 00:18:08,025 Speaker 1: Same thing with skincare you could share before and after. 326 00:18:08,105 --> 00:18:11,625 Speaker 2: Is you only can do it really through storytelling and 327 00:18:11,745 --> 00:18:14,905 Speaker 2: perfume talk has been really massive for Flur. So did 328 00:18:14,905 --> 00:18:19,065 Speaker 2: you always know, like, how did you approach social media 329 00:18:19,585 --> 00:18:21,545 Speaker 2: when you were sort of trying to build things up 330 00:18:22,185 --> 00:18:23,265 Speaker 2: given how hard it is? 331 00:18:23,785 --> 00:18:28,665 Speaker 3: Yeah? Yeah, So Forlur when we launched, we only had 332 00:18:28,705 --> 00:18:32,265 Speaker 3: our website. We were not at any stores. We weren't. 333 00:18:32,545 --> 00:18:34,625 Speaker 3: You weren't able to see it online and then go 334 00:18:34,705 --> 00:18:37,825 Speaker 3: test it out at a counter. And that's traditionally how 335 00:18:37,865 --> 00:18:39,665 Speaker 3: most people shop fragrance back then. 336 00:18:39,705 --> 00:18:42,025 Speaker 2: Because it's so personal as well, you think, oh, I 337 00:18:42,105 --> 00:18:43,985 Speaker 2: kind of need to go smell that for myself. 338 00:18:44,505 --> 00:18:46,625 Speaker 3: Yeah, because you don't know how it's going to lay 339 00:18:46,625 --> 00:18:49,185 Speaker 3: on your skin. You don't know if it's different than 340 00:18:49,185 --> 00:18:51,705 Speaker 3: what someone else likes. Because again, as you mentioned, it's 341 00:18:51,705 --> 00:18:55,425 Speaker 3: so personal, So typically people would see an ad or 342 00:18:55,425 --> 00:18:58,625 Speaker 3: they'll see a commercial or an influencer of celebrity talk 343 00:18:58,745 --> 00:19:01,745 Speaker 3: run and then go to their local storecounter and try 344 00:19:01,785 --> 00:19:04,305 Speaker 3: it and then test it out. But given that we 345 00:19:04,385 --> 00:19:08,105 Speaker 3: didn't have access to that at the time, I didn't 346 00:19:08,145 --> 00:19:10,185 Speaker 3: know how well it was going to do. It was like, 347 00:19:10,225 --> 00:19:13,225 Speaker 3: if we can sell ten of these Missing Persons, then 348 00:19:13,425 --> 00:19:17,145 Speaker 3: I'll be happy, because I do not know if people 349 00:19:17,185 --> 00:19:19,505 Speaker 3: are going to be wanting to blind buying a new 350 00:19:19,545 --> 00:19:23,465 Speaker 3: set that they have never smelled before. But that also 351 00:19:23,585 --> 00:19:28,305 Speaker 3: showed us that people are moved by stories and by 352 00:19:28,345 --> 00:19:32,465 Speaker 3: emotion and their curiosity. Missing Person not only sold out, 353 00:19:32,545 --> 00:19:34,545 Speaker 3: but we had a wait list of two hundred and 354 00:19:34,545 --> 00:19:37,385 Speaker 3: fifty thousand people and people couldn't get their hands on 355 00:19:37,425 --> 00:19:40,825 Speaker 3: it for six months until we were able to replenish 356 00:19:41,105 --> 00:19:45,545 Speaker 3: the demand. And so it was a really interesting time 357 00:19:45,625 --> 00:19:49,505 Speaker 3: for us because we're learning that, Okay, people are really 358 00:19:49,545 --> 00:19:52,745 Speaker 3: moved through just emotion and storytelling, and they're curious and 359 00:19:52,745 --> 00:19:55,025 Speaker 3: they're willing to try it out. And I think with 360 00:19:55,145 --> 00:19:58,425 Speaker 3: the last four years of building Flur and being able 361 00:19:58,705 --> 00:20:03,785 Speaker 3: to launch Sense that our community really loves now a 362 00:20:03,825 --> 00:20:06,505 Speaker 3: lot of them just want to buy the next floor 363 00:20:06,585 --> 00:20:10,025 Speaker 3: set because they already trust the brand so much, even 364 00:20:10,145 --> 00:20:14,105 Speaker 3: with the flour take on traditional ingredients like a vanilla 365 00:20:14,785 --> 00:20:17,425 Speaker 3: or a rose. Even if they don't like a rose, 366 00:20:17,425 --> 00:20:20,425 Speaker 3: they're like, oh, okay, we know that flur doesn't do 367 00:20:20,625 --> 00:20:25,985 Speaker 3: things the traditional way. I will give a row flurs 368 00:20:26,105 --> 00:20:28,705 Speaker 3: rose a chance. So we have a rose Whip and 369 00:20:28,745 --> 00:20:31,545 Speaker 3: it's a very dark, leathery, sexy rose. It's not a 370 00:20:31,665 --> 00:20:35,385 Speaker 3: gurly feminine calgary rose. Yes, it's a very nighttime hot, 371 00:20:35,625 --> 00:20:39,385 Speaker 3: sexy rose. And so a lot of people that typically 372 00:20:39,385 --> 00:20:42,865 Speaker 3: do not rose have loved Rose Whip, and so I 373 00:20:42,945 --> 00:20:45,865 Speaker 3: think it took some time to build the trust of 374 00:20:45,905 --> 00:20:51,625 Speaker 3: being able to blind by consistently online. But yeah, it's yes, 375 00:20:52,385 --> 00:20:55,625 Speaker 3: I do have partners, amazing partners like a Mecca, Yeah, 376 00:20:55,825 --> 00:20:56,545 Speaker 3: and try it out. 377 00:20:56,705 --> 00:21:00,185 Speaker 2: So and I think that that is incredible and it 378 00:21:00,225 --> 00:21:03,425 Speaker 2: does speak volumes about the trust that they audience and 379 00:21:03,465 --> 00:21:06,585 Speaker 2: the consumers had in you as well, because it's then 380 00:21:06,705 --> 00:21:09,825 Speaker 2: not just that they are buying the lightest frik and 381 00:21:10,025 --> 00:21:13,825 Speaker 2: they are continuing to support you and they continually want 382 00:21:14,385 --> 00:21:17,545 Speaker 2: a piece of the brand, so sort of whatever is 383 00:21:17,585 --> 00:21:19,465 Speaker 2: coming out, I just think that that's fantastic. 384 00:21:19,945 --> 00:21:21,025 Speaker 3: Thank you, thank you. 385 00:21:27,185 --> 00:21:27,865 Speaker 1: So you've got an. 386 00:21:27,745 --> 00:21:32,465 Speaker 2: Instagram broadcast channel called DMS from Chris. So people get 387 00:21:32,465 --> 00:21:36,545 Speaker 2: your deep thoughts and apparently it drives a lot of engagement. 388 00:21:36,745 --> 00:21:40,145 Speaker 2: What is it and how does this community tie into flur? 389 00:21:40,905 --> 00:21:43,665 Speaker 2: Are you getting real feedback from Fragrances to them, because 390 00:21:43,705 --> 00:21:48,145 Speaker 2: I imagine that it's a lot of these really beautiful, 391 00:21:48,385 --> 00:21:52,625 Speaker 2: engaged fans that are then going to blind by every 392 00:21:52,705 --> 00:21:53,625 Speaker 2: single item. 393 00:21:54,345 --> 00:21:58,825 Speaker 3: Yeah, my community there are kind of, I want to say, 394 00:21:59,065 --> 00:22:03,425 Speaker 3: the closest spam that I have online. They're really engaged. 395 00:22:03,745 --> 00:22:05,865 Speaker 3: You know, they're the first ones to know what we're 396 00:22:05,905 --> 00:22:09,065 Speaker 3: going to be launching next. I also ask the questions 397 00:22:09,785 --> 00:22:12,305 Speaker 3: it is that they want to see next, and though 398 00:22:12,385 --> 00:22:16,665 Speaker 3: those questions might seem pretty general, we really take deep 399 00:22:16,785 --> 00:22:20,105 Speaker 3: consideration to what they do say there. And I do 400 00:22:20,225 --> 00:22:22,625 Speaker 3: share a lot of my deep kind of thoughts that 401 00:22:22,705 --> 00:22:26,705 Speaker 3: I probably won't feel comfortable just putting elsewhere. And it 402 00:22:26,785 --> 00:22:29,465 Speaker 3: is my most engaged audience, So we try to put 403 00:22:29,545 --> 00:22:34,585 Speaker 3: priority there and kind of share more exclusive content there. 404 00:22:35,185 --> 00:22:39,025 Speaker 2: That's really important, that's really good, such good, like people 405 00:22:39,025 --> 00:22:41,385 Speaker 2: should be listening to this not just to learn about 406 00:22:41,665 --> 00:22:45,185 Speaker 2: Fragrance and your incredible brand, but also a lesson on branding. 407 00:22:45,865 --> 00:22:47,985 Speaker 3: Oh thank you, I mean I think it's just like 408 00:22:49,345 --> 00:22:54,785 Speaker 3: I really view my followers as friends in a sense. 409 00:22:54,825 --> 00:22:57,385 Speaker 3: I know that sounds kind of strange and weird, But 410 00:22:58,265 --> 00:23:00,345 Speaker 3: you might have a lot of friends and a lot 411 00:23:00,345 --> 00:23:03,785 Speaker 3: of followers, but who are your core group, and you 412 00:23:03,785 --> 00:23:07,105 Speaker 3: know you treat your core group a little bit differently 413 00:23:07,305 --> 00:23:11,385 Speaker 3: than your acquaintances. Yeah, and so we try to give 414 00:23:11,385 --> 00:23:15,145 Speaker 3: that treatment to the people that really invest into my content, 415 00:23:15,225 --> 00:23:19,465 Speaker 3: into me, into my life. And it's a give and 416 00:23:19,505 --> 00:23:22,505 Speaker 3: take kind of reciprocal relationship. 417 00:23:21,985 --> 00:23:22,385 Speaker 1: It is. 418 00:23:22,505 --> 00:23:24,745 Speaker 2: And I think that, of course it might sound a 419 00:23:24,785 --> 00:23:28,465 Speaker 2: little bit strange calling them friends, but a lot of 420 00:23:28,505 --> 00:23:30,105 Speaker 2: the time they can be and you might have had 421 00:23:30,145 --> 00:23:32,545 Speaker 2: a relationship with them even if you've never met them 422 00:23:32,545 --> 00:23:34,985 Speaker 2: in person in your DMS for years. 423 00:23:35,505 --> 00:23:38,985 Speaker 3: Yeah. I mean I was at a Mecca store yesterday 424 00:23:39,185 --> 00:23:41,745 Speaker 3: and there was a girl that came up to me 425 00:23:41,785 --> 00:23:45,545 Speaker 3: who works there, and she was in tears and she's like, 426 00:23:46,065 --> 00:23:48,705 Speaker 3: I've been following you since I was in elementary school. 427 00:23:49,305 --> 00:23:54,345 Speaker 3: I think she's probably in college now or just graduated college. 428 00:23:54,545 --> 00:23:58,945 Speaker 3: And I don't know what elementary school is for you 429 00:23:58,985 --> 00:24:03,825 Speaker 3: guys here, primary school, primary school. Yeah, and so she's like, 430 00:24:03,985 --> 00:24:07,185 Speaker 3: I'm just so proud of you. I've gone through so 431 00:24:07,345 --> 00:24:10,625 Speaker 3: much with you, and I think that one of the 432 00:24:10,665 --> 00:24:14,065 Speaker 3: reasons why my followers feel very connected with me is 433 00:24:14,105 --> 00:24:17,505 Speaker 3: because I started off on the Internet quite young, and 434 00:24:17,825 --> 00:24:22,425 Speaker 3: I've always been very transparent with what I was going through. 435 00:24:22,705 --> 00:24:26,345 Speaker 3: Sometimes I'm like, why why am I sharing this? 436 00:24:26,625 --> 00:24:28,225 Speaker 1: Oh my god, you're an overshare like me. 437 00:24:28,345 --> 00:24:31,585 Speaker 2: Sometimes you overshare and then just go ooh vulnerability hangover 438 00:24:31,705 --> 00:24:34,705 Speaker 2: when you think, oh wow, I really just chet. 439 00:24:35,505 --> 00:24:37,945 Speaker 3: Yeah. I know. Sometimes you're like, oh, what did I 440 00:24:38,065 --> 00:24:43,185 Speaker 3: share that? But I think that is my responsibility given 441 00:24:43,265 --> 00:24:45,825 Speaker 3: that I have this platform. Same thing for you as well. 442 00:24:45,825 --> 00:24:48,785 Speaker 3: It's like there's a reason and bigger purpose of why 443 00:24:48,785 --> 00:24:52,305 Speaker 3: I have this platform, and if I can help someone out, 444 00:24:52,345 --> 00:24:55,345 Speaker 3: whether it be through my own struggles, my personal struggles, 445 00:24:55,425 --> 00:24:58,585 Speaker 3: or even like beauty things that I've learned throughout the 446 00:24:58,665 --> 00:25:01,305 Speaker 3: years that I regret or that I really love and 447 00:25:01,345 --> 00:25:03,785 Speaker 3: it can help someone else out, then yeah, I'll share. 448 00:25:03,865 --> 00:25:07,345 Speaker 3: I'll overshare any day. And so I think for the 449 00:25:07,425 --> 00:25:11,065 Speaker 3: last almost twenty years, I happen an oversharer and my 450 00:25:11,185 --> 00:25:15,545 Speaker 3: followers have felt deeply connected to me for that reason. 451 00:25:16,265 --> 00:25:21,025 Speaker 2: And yeah, because you're not just posting a really aesthetic, 452 00:25:21,345 --> 00:25:26,865 Speaker 2: curated seemingly perfect ideal of things like you're posting in 453 00:25:26,905 --> 00:25:28,585 Speaker 2: real time and what's actually happening. 454 00:25:29,025 --> 00:25:30,905 Speaker 3: Yeah, I mean I try. Sometimes it's harme. 455 00:25:31,105 --> 00:25:32,185 Speaker 1: Oh of course I try. 456 00:25:32,665 --> 00:25:33,585 Speaker 3: I'm sure with you too. 457 00:25:34,065 --> 00:25:38,665 Speaker 2: So if you're walking into Mecca and you've never smelt 458 00:25:38,865 --> 00:25:43,705 Speaker 2: a flow fragrance before, what should you grab first? 459 00:25:43,825 --> 00:25:46,745 Speaker 3: I always say missing person, because missing person is like 460 00:25:46,865 --> 00:25:48,905 Speaker 3: the white tea. Or I see that you're wearing blue 461 00:25:48,945 --> 00:25:51,865 Speaker 3: jeans today, so it's like the blue jeans your closet. 462 00:25:52,145 --> 00:25:54,865 Speaker 3: It's I always view things on in a fashion lens. 463 00:25:54,865 --> 00:25:57,625 Speaker 3: So you want to build out your fragrance wardrobe. You 464 00:25:57,665 --> 00:25:59,745 Speaker 3: want to have your classics and your basics before you 465 00:25:59,785 --> 00:26:04,705 Speaker 3: build out your trendier pieces, your more stylish fun pieces, 466 00:26:04,745 --> 00:26:07,865 Speaker 3: which we all need, but we all most importantly need 467 00:26:07,865 --> 00:26:10,985 Speaker 3: our classics in our basis because will always be there. 468 00:26:11,505 --> 00:26:16,545 Speaker 3: They go and layer beautifully with anything, Like with your outfit. 469 00:26:16,585 --> 00:26:18,945 Speaker 3: You could wear a blazer, you could wear a T shirt. 470 00:26:19,265 --> 00:26:22,785 Speaker 3: It will always work. You could always count on your jeans, right, yes, exactly, 471 00:26:22,785 --> 00:26:25,985 Speaker 3: So that's missing person. Missing person really because of the 472 00:26:26,025 --> 00:26:29,905 Speaker 3: skin musk. It just works so beautifully on people. And 473 00:26:30,665 --> 00:26:34,105 Speaker 3: if it's if people like stronger sense, I always say, 474 00:26:34,145 --> 00:26:36,905 Speaker 3: missing person is that base for it, Like, it's such 475 00:26:36,945 --> 00:26:40,585 Speaker 3: a beautiful layering base. But if they love a lighter, 476 00:26:40,785 --> 00:26:45,545 Speaker 3: airy clean scent, that's a missing person. And so I 477 00:26:45,585 --> 00:26:48,065 Speaker 3: always say start off with missing person and then you 478 00:26:48,065 --> 00:26:50,465 Speaker 3: can start building out the rest of your Figran's wardrobe. 479 00:26:50,745 --> 00:26:54,105 Speaker 2: And final question, if you could create a fragrance that 480 00:26:54,305 --> 00:26:58,465 Speaker 2: captures the essence of Australia, what would it smell like 481 00:26:58,545 --> 00:26:59,665 Speaker 2: and what would you call it? 482 00:26:59,665 --> 00:27:01,265 Speaker 1: Do you think is this the first time that you've 483 00:27:01,265 --> 00:27:02,185 Speaker 1: been to Australia. 484 00:27:02,745 --> 00:27:07,065 Speaker 3: Yes, it's actually my first time ever. It's been a 485 00:27:07,185 --> 00:27:09,945 Speaker 3: dream of buying to be here. But also so yes, 486 00:27:09,985 --> 00:27:11,785 Speaker 3: it was my first time walking into a mecca too. 487 00:27:11,825 --> 00:27:13,625 Speaker 3: I was like, where has this been all my life? 488 00:27:13,665 --> 00:27:15,065 Speaker 1: Did you go to the berk straight one? 489 00:27:15,305 --> 00:27:17,825 Speaker 2: I did, Oh wow, that's quite the and I mean 490 00:27:17,865 --> 00:27:19,585 Speaker 2: I haven't been there, but I've seen that it's quite 491 00:27:19,625 --> 00:27:22,505 Speaker 2: the entry to a beauty store as well. 492 00:27:22,625 --> 00:27:26,065 Speaker 3: It almost felt like I woke up from a dream 493 00:27:26,065 --> 00:27:28,865 Speaker 3: where I just had this dream of like this beauty fantasy, 494 00:27:30,025 --> 00:27:32,905 Speaker 3: and I woken myself up and I'm like, was that real? 495 00:27:33,105 --> 00:27:34,945 Speaker 3: That's how I felt. After walking out of there, I'm like, 496 00:27:35,105 --> 00:27:37,865 Speaker 3: was that even real? Like? Every beauty thing you could 497 00:27:37,905 --> 00:27:42,025 Speaker 3: ever think of is in one exactly. Yeah. So that's 498 00:27:42,065 --> 00:27:44,705 Speaker 3: a really fun question that I have not thought of, 499 00:27:44,865 --> 00:27:51,985 Speaker 3: but I would say, I would say beach skin. Beach skin. 500 00:27:52,305 --> 00:27:54,345 Speaker 3: I don't know if you've tried it yet. It is 501 00:27:54,665 --> 00:28:01,465 Speaker 3: hands down the most stunning, beachy, all year round beachy 502 00:28:01,545 --> 00:28:07,505 Speaker 3: sent It smells like a really nice, welcoming, expensive vocation. 503 00:28:08,025 --> 00:28:11,625 Speaker 1: Ooh yeah, it's beautiful. 504 00:28:11,905 --> 00:28:15,625 Speaker 3: So it's kind of like that transition of going from 505 00:28:15,665 --> 00:28:18,185 Speaker 3: the beach all day to taking a nice shower and 506 00:28:18,225 --> 00:28:25,585 Speaker 3: then transitioning into your nighttime gown to dinner some nice 507 00:28:25,905 --> 00:28:29,945 Speaker 3: So beach skin has what you would expect, like the 508 00:28:29,985 --> 00:28:33,745 Speaker 3: coconut and all the beach you knows that you would 509 00:28:33,745 --> 00:28:37,425 Speaker 3: think of. There's a little bit of jasmine, but the 510 00:28:37,465 --> 00:28:41,385 Speaker 3: base is where it gets really just warm and rich. 511 00:28:41,465 --> 00:28:44,625 Speaker 3: And you will notice this in a lot of our 512 00:28:44,705 --> 00:28:48,145 Speaker 3: sense is that it typically has more of a musky, 513 00:28:48,385 --> 00:28:51,025 Speaker 3: woody based to it, and that's why a lot of 514 00:28:51,065 --> 00:28:57,105 Speaker 3: these scents layer so nicely together. So beach skin, it 515 00:28:57,105 --> 00:29:00,545 Speaker 3: starts off with the bergamot, and then it ends with 516 00:29:00,665 --> 00:29:04,065 Speaker 3: the sandal wood, and then the vanilla and the musk 517 00:29:04,265 --> 00:29:07,345 Speaker 3: and so our skin family, so we have vanilla skin, 518 00:29:08,025 --> 00:29:12,465 Speaker 3: beach skin, caramel skin, and we're building out this skin 519 00:29:12,585 --> 00:29:15,585 Speaker 3: family because it's this and your skin. So you'll get 520 00:29:15,585 --> 00:29:18,345 Speaker 3: the top notes of let's say a beach right, but 521 00:29:18,425 --> 00:29:21,545 Speaker 3: then it always dries down back to your muskiness of 522 00:29:21,665 --> 00:29:24,505 Speaker 3: your skin because it's most more like you than anything else. 523 00:29:25,065 --> 00:29:29,025 Speaker 2: And so and everything's so personal with how it develops 524 00:29:29,065 --> 00:29:29,385 Speaker 2: on you. 525 00:29:29,745 --> 00:29:32,665 Speaker 3: Yes, exactly. We wanted it to feel like you with 526 00:29:32,865 --> 00:29:36,385 Speaker 3: kind of like a nice little opening top note. And 527 00:29:36,465 --> 00:29:40,225 Speaker 3: so I would say that that, to me feels like 528 00:29:40,385 --> 00:29:44,745 Speaker 3: Australia in a sense where everyone's so warm and nice, 529 00:29:44,785 --> 00:29:48,105 Speaker 3: Like everyone that I've met here, they're just so welcoming. 530 00:29:49,145 --> 00:29:52,545 Speaker 3: But then, like you, as you get to know people 531 00:29:52,625 --> 00:29:56,465 Speaker 3: or as you get to explore Australia, you're like, I 532 00:29:56,625 --> 00:29:59,905 Speaker 3: was not expecting this, Like I don't know why I 533 00:29:59,945 --> 00:30:02,745 Speaker 3: had this idea of how Australia would be like or 534 00:30:02,825 --> 00:30:05,545 Speaker 3: look like, but then I come and I'm like, wow, 535 00:30:05,665 --> 00:30:10,265 Speaker 3: Like there's so much stuff and culture here and there's 536 00:30:10,305 --> 00:30:13,985 Speaker 3: so much like there's an unexpectedness to Australia that I'm 537 00:30:14,025 --> 00:30:16,545 Speaker 3: discovering for the first time. So I would say that 538 00:30:16,625 --> 00:30:17,585 Speaker 3: speech skined. 539 00:30:17,505 --> 00:30:19,905 Speaker 2: Hmm, Well, I'm gonna have to go straight to a 540 00:30:19,945 --> 00:30:21,865 Speaker 2: mecca and have a sniff of that, because it sounds 541 00:30:21,865 --> 00:30:22,265 Speaker 2: like it's. 542 00:30:22,185 --> 00:30:22,985 Speaker 1: Right up my alley. 543 00:30:23,705 --> 00:30:24,705 Speaker 3: I think you're gonna lie. 544 00:30:24,625 --> 00:30:26,585 Speaker 1: And father Figure obviously. 545 00:30:27,545 --> 00:30:30,825 Speaker 3: Yes, yes, father Figure is already I'm claiming it for you. 546 00:30:30,945 --> 00:30:31,705 Speaker 3: That's your energy. 547 00:30:32,025 --> 00:30:35,185 Speaker 2: Yes, well, Rachelle, thank you so much. It's just been 548 00:30:35,745 --> 00:30:38,025 Speaker 2: such a delight. I could chat to you about fragrance 549 00:30:38,305 --> 00:30:41,025 Speaker 2: all day, so we really appreciate you sharing your time 550 00:30:41,025 --> 00:30:41,865 Speaker 2: with us while you're here. 551 00:30:42,225 --> 00:30:44,305 Speaker 3: Thank you so much for having this was so fun. 552 00:30:44,345 --> 00:30:47,185 Speaker 3: Hopefully we'll get to meet each other and realize yeah, 553 00:30:47,385 --> 00:30:48,265 Speaker 3: next time I'm here. 554 00:30:48,985 --> 00:30:51,185 Speaker 1: Well, thank you so much to Chrischelle. 555 00:30:51,265 --> 00:30:53,345 Speaker 2: I'm about to go to Mecca and have a whiff 556 00:30:53,385 --> 00:30:54,585 Speaker 2: of all of the fragrances we. 557 00:30:54,585 --> 00:30:55,545 Speaker 1: Just talked about. Selcia. 558 00:30:55,625 --> 00:30:58,065 Speaker 2: There you can find us on all of the socials. 559 00:30:58,105 --> 00:31:00,745 Speaker 2: Will pop the links down below and we'll see you 560 00:31:00,785 --> 00:31:01,225 Speaker 2: next week. 561 00:31:01,305 --> 00:31:04,185 Speaker 1: Bye.