1
00:00:00,200 --> 00:00:03,280
Speaker 1: I believe that life is for yes people and you've

2
00:00:03,279 --> 00:00:05,440
Speaker 1: just got to take opportunities and if they don't work out,

3
00:00:05,480 --> 00:00:10,440
Speaker 1: boo who like When conditions are stable, you may as

4
00:00:10,440 --> 00:00:12,800
Speaker 1: well go with your gut and see where it leads

5
00:00:12,800 --> 00:00:15,880
Speaker 1: to you. I'm not really a product person. I'm a

6
00:00:15,920 --> 00:00:18,840
Speaker 1: brand person. I believe that people come in for how

7
00:00:18,880 --> 00:00:21,480
Speaker 1: a brand makes them feel, and return because of how

8
00:00:21,640 --> 00:00:22,800
Speaker 1: a brand makes them feel.

9
00:00:22,960 --> 00:00:25,560
Speaker 2: Welcome to the sees the Yay Podcast.

10
00:00:25,760 --> 00:00:28,800
Speaker 3: Busy and happy are not the same thing. We too

11
00:00:28,960 --> 00:00:31,960
Speaker 3: rarely question what makes the heart seeing. We work, then

12
00:00:32,000 --> 00:00:35,400
Speaker 3: we rest, but rarely we play and often don't realize

13
00:00:35,400 --> 00:00:38,400
Speaker 3: there's more than one way. So this is a platform to.

14
00:00:38,440 --> 00:00:41,640
Speaker 2: Hear and explore the stories of those who found lives

15
00:00:41,680 --> 00:00:42,680
Speaker 2: They adore, the.

16
00:00:42,720 --> 00:00:45,640
Speaker 3: Good, bad and ugly. The best and worst day will

17
00:00:45,640 --> 00:00:48,120
Speaker 3: bear all the facets of seizing your yay.

18
00:00:49,640 --> 00:00:53,200
Speaker 2: I'm Sarah Davidson or Spoonful of Sarah, a lawyer turned

19
00:00:53,240 --> 00:00:56,360
Speaker 2: fu entrepreneurs walktor suits and heels to co found matcha

20
00:00:56,440 --> 00:00:59,840
Speaker 2: Maiden and matcha Milk Bark CZA is a series of

21
00:01:00,000 --> 00:01:03,000
Speaker 2: conversations on finding a life you love and exploring the

22
00:01:03,040 --> 00:01:10,199
Speaker 2: self doubt, challenge, joy and fulfillment along the way. Hello,

23
00:01:10,280 --> 00:01:13,760
Speaker 2: lovely neighborhood. I hope you are all having a wonderful week.

24
00:01:13,920 --> 00:01:16,240
Speaker 2: I think we were originally scheduled for a Years of

25
00:01:16,240 --> 00:01:19,800
Speaker 2: Our Lives episode right now after last week's guest episode,

26
00:01:20,040 --> 00:01:22,559
Speaker 2: and Ange and I have actually already recorded that Years

27
00:01:22,560 --> 00:01:25,120
Speaker 2: of Our Lives episode a little bit more organized than usual,

28
00:01:25,800 --> 00:01:28,440
Speaker 2: But as that will probably end up being our sign

29
00:01:28,480 --> 00:01:30,880
Speaker 2: off for a short break while Nick and I wait

30
00:01:30,920 --> 00:01:34,160
Speaker 2: for this little baby Davidson to arrive, it made more

31
00:01:34,200 --> 00:01:37,280
Speaker 2: sense to pop this week's guest in first, particularly as

32
00:01:37,319 --> 00:01:41,360
Speaker 2: she has carried us through the past few weeks. I'm talking,

33
00:01:41,400 --> 00:01:45,240
Speaker 2: of course, about the incredible co founder of The Memo

34
00:01:45,760 --> 00:01:48,680
Speaker 2: and founder of The Blow, Phoebe Simmons, who I have

35
00:01:48,800 --> 00:01:52,360
Speaker 2: been fangirling for so many years and am so excited

36
00:01:52,360 --> 00:01:55,200
Speaker 2: to share with you. If you've been anywhere near my socials,

37
00:01:55,240 --> 00:01:57,640
Speaker 2: you'll know how heavily I've leaned on Phoebe and The

38
00:01:57,680 --> 00:02:01,040
Speaker 2: Memo and their incredible team during this pregnant and how

39
00:02:01,080 --> 00:02:03,840
Speaker 2: much they've taken the stress and overwhelm out of preparing

40
00:02:03,880 --> 00:02:06,400
Speaker 2: for a little one, leaving room for us to fully

41
00:02:06,520 --> 00:02:10,200
Speaker 2: enjoy and just get excited about what's to come, we'll cover,

42
00:02:10,360 --> 00:02:14,440
Speaker 2: of course, how the Memo has absolutely revolutionized a whole

43
00:02:14,480 --> 00:02:19,160
Speaker 2: industry that has traditionally and somewhat inexplicably been pretty functional

44
00:02:19,200 --> 00:02:22,200
Speaker 2: and daggy for something that is so cute, and turned

45
00:02:22,200 --> 00:02:25,720
Speaker 2: it into a world that is now finally beautifully esthetic,

46
00:02:26,000 --> 00:02:30,280
Speaker 2: carefully curated, and most importantly user friendly with life saving

47
00:02:30,520 --> 00:02:32,880
Speaker 2: lists which you'll hear all about. I feel like it's

48
00:02:32,880 --> 00:02:35,520
Speaker 2: pretty much become like the mecha of the baby world.

49
00:02:35,560 --> 00:02:38,080
Speaker 2: It is such a pleasure to be in the Memo

50
00:02:38,160 --> 00:02:41,000
Speaker 2: and shopping there, which actually makes sense given that's where

51
00:02:41,000 --> 00:02:44,640
Speaker 2: Phoebe started off her career on an incredible pathway to

52
00:02:44,960 --> 00:02:48,080
Speaker 2: living and breathing. Brand building, which you'll also hear about

53
00:02:48,400 --> 00:02:51,520
Speaker 2: how it took her from Mecca to LVMH, around the

54
00:02:51,520 --> 00:02:54,480
Speaker 2: world to Benefit Cosmetics and back home she's such an

55
00:02:54,520 --> 00:02:58,440
Speaker 2: incredible businesswoman, and then of course to her own two businesses,

56
00:02:58,800 --> 00:03:01,600
Speaker 2: the Blow and then the Met. The second part is

57
00:03:01,639 --> 00:03:04,440
Speaker 2: then a Q and A based on yours and mostly

58
00:03:04,480 --> 00:03:08,239
Speaker 2: my questions actually about some of the biggest decisions when

59
00:03:08,240 --> 00:03:11,760
Speaker 2: preparing for a new baby. Phoebe just gives such valuable advice.

60
00:03:12,200 --> 00:03:14,519
Speaker 2: I was mainly asking questions for myself. It just happened

61
00:03:14,560 --> 00:03:17,239
Speaker 2: that a lot of you submitted the same ones. You

62
00:03:17,360 --> 00:03:19,640
Speaker 2: might also notice a bit of a sound change around

63
00:03:19,760 --> 00:03:22,640
Speaker 2: that Part two. Her AirPods died at the perfect interval.

64
00:03:22,919 --> 00:03:24,920
Speaker 2: Sounds like it was recorded on two different days, but

65
00:03:25,000 --> 00:03:27,920
Speaker 2: it wasn't, although we will probably be needing to record

66
00:03:27,919 --> 00:03:30,360
Speaker 2: on a different day for a follow up part two,

67
00:03:30,560 --> 00:03:33,560
Speaker 2: if not a follow up full series, as we barely

68
00:03:33,560 --> 00:03:36,560
Speaker 2: scratch the surface, not only of Phoebe's incredible part ya

69
00:03:37,200 --> 00:03:39,680
Speaker 2: all the knowledge and wisdom, different dots that had to

70
00:03:39,680 --> 00:03:42,720
Speaker 2: connect and chapters that got her to where she is

71
00:03:42,760 --> 00:03:47,000
Speaker 2: today just changing people's literally changing people's lives, including our own,

72
00:03:47,480 --> 00:03:50,120
Speaker 2: but also for the follow up questions, because her knowledge

73
00:03:50,200 --> 00:03:53,120
Speaker 2: is just endless, and not only her she helped us

74
00:03:53,120 --> 00:03:55,040
Speaker 2: so much in this chapter, but there's a whole postpartum

75
00:03:55,120 --> 00:03:57,480
Speaker 2: chapter as well, and I'm sure that many of you

76
00:03:57,520 --> 00:04:00,000
Speaker 2: will have follow up questions based on what she shared today,

77
00:04:00,080 --> 00:04:02,160
Speaker 2: so stay tuned for that. Let us know if anyone

78
00:04:02,160 --> 00:04:04,120
Speaker 2: else has any more questions and would like a follow

79
00:04:04,200 --> 00:04:06,160
Speaker 2: up Part two, even if it's just giving me an

80
00:04:06,200 --> 00:04:08,440
Speaker 2: excuse to catch up with her again, because she's just

81
00:04:08,560 --> 00:04:11,680
Speaker 2: such an easy conversationalist, as you guys will hear, so

82
00:04:11,760 --> 00:04:13,800
Speaker 2: I will let Phoebe tell you the rest herself. I

83
00:04:13,880 --> 00:04:16,080
Speaker 2: really do hope you guys enjoy this one and get

84
00:04:16,080 --> 00:04:19,400
Speaker 2: as much out of it as I did. Phoebe, Welcome

85
00:04:19,440 --> 00:04:20,280
Speaker 2: to Cca.

86
00:04:21,000 --> 00:04:23,599
Speaker 1: Thank you so much, Sarah. I'm really really happy to

87
00:04:23,640 --> 00:04:24,919
Speaker 1: be here. This is going to be fun.

88
00:04:25,600 --> 00:04:29,400
Speaker 2: I'm so excited. Just before we started recording, Phoebe introduced

89
00:04:29,400 --> 00:04:33,119
Speaker 2: herself as a longtime listener, first time caller. It makes

90
00:04:33,160 --> 00:04:36,159
Speaker 2: me so happy that you've been listening. I think we've

91
00:04:36,160 --> 00:04:38,800
Speaker 2: been mutually fangirling each other for years.

92
00:04:39,000 --> 00:04:43,080
Speaker 1: Yes, absolutely, absolutely love what you do, Sarah, and I'm

93
00:04:43,120 --> 00:04:46,040
Speaker 1: just thrilled that you're at this stage in your life

94
00:04:46,040 --> 00:04:50,039
Speaker 1: and in your pregnancy. You've done a phenomenal job getting

95
00:04:50,080 --> 00:04:52,719
Speaker 1: to this place, so we're just so so happy for you.

96
00:04:53,160 --> 00:04:56,120
Speaker 2: Well, thank you so much. And if anyone hasn't been

97
00:04:56,120 --> 00:04:57,839
Speaker 2: following along, although I'm sure you will have seen it

98
00:04:57,880 --> 00:05:00,520
Speaker 2: on socials, half the reason why I I am here

99
00:05:00,720 --> 00:05:03,919
Speaker 2: and my mental health is semi intact is because Phoebe

100
00:05:03,920 --> 00:05:06,719
Speaker 2: has been my fairy baby mother for the past couple

101
00:05:06,720 --> 00:05:09,400
Speaker 2: of months. And every time I have a MENTV about

102
00:05:09,440 --> 00:05:11,160
Speaker 2: like what am I supposed to buy? And what does

103
00:05:11,200 --> 00:05:13,880
Speaker 2: this mean? And one of these words, either you or

104
00:05:13,880 --> 00:05:16,800
Speaker 2: the list you've created, or the beautiful team you've compiled,

105
00:05:16,880 --> 00:05:20,120
Speaker 2: like have come in and just taken the stress and

106
00:05:20,160 --> 00:05:23,200
Speaker 2: overwhelming fear out of it. So I am so grateful

107
00:05:23,240 --> 00:05:25,440
Speaker 2: for you, so grateful for everything you do.

108
00:05:26,640 --> 00:05:27,640
Speaker 1: I'm so thrilled.

109
00:05:27,640 --> 00:05:28,760
Speaker 2: That's what we're all about.

110
00:05:28,800 --> 00:05:31,520
Speaker 1: We're all about helping you feel good and prepared and

111
00:05:31,600 --> 00:05:34,960
Speaker 1: supported during what can be such an overwhelming time, and

112
00:05:35,040 --> 00:05:37,880
Speaker 1: it should be a really exciting time. So I'm glad

113
00:05:37,920 --> 00:05:38,680
Speaker 1: that we're here for you.

114
00:05:39,000 --> 00:05:42,440
Speaker 2: Yeah, you have absolutely done that, removed the brain space

115
00:05:42,480 --> 00:05:44,880
Speaker 2: that it takes up to be stressed and allowed room

116
00:05:44,920 --> 00:05:47,839
Speaker 2: for excitement and joy. And like the first time I

117
00:05:47,880 --> 00:05:49,960
Speaker 2: came into the memo and you were there, we were

118
00:05:50,040 --> 00:05:53,599
Speaker 2: just so excited because the list just take care of

119
00:05:53,640 --> 00:05:56,080
Speaker 2: the stressful bit and the rest is just joy. So

120
00:05:56,160 --> 00:05:56,960
Speaker 2: it's lovely.

121
00:05:57,720 --> 00:05:59,960
Speaker 1: Well, you know, the thing is like shopping for baby

122
00:06:00,120 --> 00:06:03,000
Speaker 1: should be fun, Like it's fun to be able to

123
00:06:03,040 --> 00:06:06,599
Speaker 1: invest in your new family. It's a whole new category

124
00:06:07,000 --> 00:06:09,599
Speaker 1: that you never have got to explore before as a

125
00:06:09,600 --> 00:06:12,880
Speaker 1: first time parent. So yeah, we really wanted to create

126
00:06:12,960 --> 00:06:15,160
Speaker 1: an enjoyable and feel good experience.

127
00:06:15,600 --> 00:06:18,680
Speaker 2: We absolutely have done that. But as you know as

128
00:06:18,720 --> 00:06:21,960
Speaker 2: a ECA listener, I love to go through all the

129
00:06:22,000 --> 00:06:25,919
Speaker 2: bits and parts of not just your pathway, but also

130
00:06:26,120 --> 00:06:28,960
Speaker 2: your personality and how you even got to this stage,

131
00:06:28,960 --> 00:06:31,440
Speaker 2: because I think people often they will meet you now

132
00:06:31,440 --> 00:06:34,680
Speaker 2: and they'll see you as this hugely successful mum who

133
00:06:34,680 --> 00:06:39,880
Speaker 2: has the balance right and who's got two incredible, all

134
00:06:39,960 --> 00:06:44,320
Speaker 2: incredible businesses, But it can really seem like you always

135
00:06:44,400 --> 00:06:47,279
Speaker 2: knew that this is what the gap in the market was,

136
00:06:47,320 --> 00:06:49,240
Speaker 2: and that you're so clear on your purpose now, But

137
00:06:49,800 --> 00:06:51,800
Speaker 2: you know it never happens that way. So I kind

138
00:06:51,800 --> 00:06:53,880
Speaker 2: of like to first give a bit of context before

139
00:06:53,920 --> 00:06:57,200
Speaker 2: we jump into the amazing questions people have been submitting

140
00:06:57,320 --> 00:06:59,480
Speaker 2: and draw on your knowledge. I'd love to go back

141
00:06:59,520 --> 00:07:02,839
Speaker 2: to the start to sort of how Phoebe became Phoebe.

142
00:07:03,000 --> 00:07:05,960
Speaker 2: So can we go back all the way to maybe

143
00:07:06,000 --> 00:07:08,960
Speaker 2: even childhood? Like what were you like? What did you

144
00:07:09,000 --> 00:07:12,120
Speaker 2: gravitate towards? Did you know what you wanted to be

145
00:07:12,200 --> 00:07:14,440
Speaker 2: when you grew up or were you just one of

146
00:07:14,440 --> 00:07:16,360
Speaker 2: those people who had no idea and kind of let

147
00:07:16,400 --> 00:07:17,119
Speaker 2: it all on revel?

148
00:07:17,320 --> 00:07:20,520
Speaker 1: Oh? No, I always knew what I wanted to I'm

149
00:07:20,520 --> 00:07:23,400
Speaker 1: a very decisive person growing up. I wanted to have

150
00:07:23,440 --> 00:07:26,119
Speaker 1: a shop, and so I sometimes you know, say to Kate,

151
00:07:26,200 --> 00:07:29,600
Speaker 1: got just pinch yourself, like thinking that, you know, I've

152
00:07:29,600 --> 00:07:32,080
Speaker 1: got the blow in little Collins Street in Melbourne. And

153
00:07:32,160 --> 00:07:34,360
Speaker 1: then the fact that we've got the memo as an

154
00:07:34,360 --> 00:07:36,800
Speaker 1: actual store with like a register. I remember when you

155
00:07:36,880 --> 00:07:39,400
Speaker 1: used to play shops and it was so fun. You

156
00:07:39,520 --> 00:07:42,920
Speaker 1: got to interact with people and you know, hand over

157
00:07:42,960 --> 00:07:45,200
Speaker 1: the bag like I still get a kick out of that,

158
00:07:45,280 --> 00:07:49,400
Speaker 1: and being able to interact with our customers, you know,

159
00:07:49,480 --> 00:07:52,200
Speaker 1: with an actual store. You know, obviously we have the

160
00:07:52,600 --> 00:07:55,119
Speaker 1: online store as well, but this is really a dream

161
00:07:55,200 --> 00:07:58,320
Speaker 1: come true and it's something I always wanted to do

162
00:07:58,440 --> 00:08:01,880
Speaker 1: as a child. I was very procroached and focused. I

163
00:08:01,920 --> 00:08:05,360
Speaker 1: think for me, the biggest kind of light bulb moment

164
00:08:05,520 --> 00:08:08,960
Speaker 1: was when I was I guess fifteen, you know when

165
00:08:08,960 --> 00:08:10,720
Speaker 1: you can start working, and I went and worked at

166
00:08:10,720 --> 00:08:13,240
Speaker 1: the Body Shop in Geelong, which was at the height

167
00:08:13,720 --> 00:08:16,120
Speaker 1: of fashion in Geelong, I.

168
00:08:15,720 --> 00:08:18,600
Speaker 2: Imagine cutting edge. Yeah, yeah, I was.

169
00:08:19,200 --> 00:08:22,480
Speaker 1: Not only story in Geelong and we really went for

170
00:08:22,520 --> 00:08:28,320
Speaker 1: it with the body button so iconic, so iconic, and

171
00:08:29,520 --> 00:08:35,040
Speaker 1: I got a really amazing sense of brand building through

172
00:08:35,040 --> 00:08:37,200
Speaker 1: an it erotic who was the founder of the Body

173
00:08:37,200 --> 00:08:41,360
Speaker 1: Shop and what she had created, which was really a

174
00:08:41,400 --> 00:08:44,640
Speaker 1: brand that meant something and a brand that stood for something.

175
00:08:45,320 --> 00:08:48,080
Speaker 1: And so then after I did commerce at Melbourne UNI,

176
00:08:48,160 --> 00:08:50,000
Speaker 1: or while I was doing commerce at Melbourne UNI, I

177
00:08:50,040 --> 00:08:53,080
Speaker 1: was working for Mecca, and you know, another great case

178
00:08:53,120 --> 00:08:56,040
Speaker 1: in point of what they've been able to build there

179
00:08:56,240 --> 00:08:59,640
Speaker 1: in terms of a really unique position in the market,

180
00:09:00,040 --> 00:09:03,200
Speaker 1: ownership of the market, finding those gaps and also doing

181
00:09:03,280 --> 00:09:08,240
Speaker 1: brand and service and experience and curations so well. So yes,

182
00:09:08,559 --> 00:09:12,160
Speaker 1: I would say my runway to building the blow. And

183
00:09:12,320 --> 00:09:15,640
Speaker 1: of course the memo was pretty clear.

184
00:09:15,440 --> 00:09:20,080
Speaker 2: Which I love because you do often hear the alternative

185
00:09:20,080 --> 00:09:22,080
Speaker 2: way of things happening where you're like, you know, people

186
00:09:22,120 --> 00:09:24,400
Speaker 2: are like, I had no idea whatsoever. I fell into

187
00:09:24,400 --> 00:09:26,840
Speaker 2: this and I fell into that, And I love that

188
00:09:27,080 --> 00:09:29,520
Speaker 2: even if it wasn't immediate, and even if it wasn't

189
00:09:29,520 --> 00:09:31,280
Speaker 2: like the very first thing you did that you did

190
00:09:31,440 --> 00:09:34,400
Speaker 2: kind of always know you wanted a shop and that yeah,

191
00:09:34,679 --> 00:09:36,760
Speaker 2: even though it took you know, lots of steps to

192
00:09:36,800 --> 00:09:38,959
Speaker 2: get there, that that was the goal and now you're

193
00:09:38,960 --> 00:09:42,200
Speaker 2: living that dream and that is so incredibly exciting because

194
00:09:42,200 --> 00:09:44,120
Speaker 2: it is like then a full circle because you knew

195
00:09:44,120 --> 00:09:46,200
Speaker 2: that that's what you wanted to do. But I also

196
00:09:46,240 --> 00:09:48,600
Speaker 2: think it's so interesting to see how many chapters you

197
00:09:48,640 --> 00:09:52,680
Speaker 2: had before that, so getting your start at Mecca and

198
00:09:53,160 --> 00:09:56,480
Speaker 2: learning about how to build big brands, but also working overseas,

199
00:09:56,559 --> 00:10:01,520
Speaker 2: so going to London with LVMH and then to you know, Asia,

200
00:10:01,600 --> 00:10:03,679
Speaker 2: a totally different market to work with Benefit, and then

201
00:10:03,679 --> 00:10:06,000
Speaker 2: coming back to Australia to sort of work as a

202
00:10:06,000 --> 00:10:08,480
Speaker 2: marketing director. And that's really interesting to me because that

203
00:10:08,679 --> 00:10:12,160
Speaker 2: was you not being a founder yet and working within

204
00:10:12,280 --> 00:10:15,320
Speaker 2: the structure of a corporation even though you knew that

205
00:10:15,360 --> 00:10:18,240
Speaker 2: you wanted to have your own shop. So talk to

206
00:10:18,280 --> 00:10:22,200
Speaker 2: us about like why those were formative and why you know,

207
00:10:22,240 --> 00:10:25,280
Speaker 2: perhaps you didn't start your own thing straight off the

208
00:10:25,280 --> 00:10:27,040
Speaker 2: bat when you finished UNI, because I think we're all

209
00:10:27,080 --> 00:10:28,760
Speaker 2: very impatient to get to the end. So if you

210
00:10:28,800 --> 00:10:31,600
Speaker 2: knew that was the end goal, why wasn't that the

211
00:10:31,640 --> 00:10:34,320
Speaker 2: first step, why did you sort of take those steps?

212
00:10:34,920 --> 00:10:37,880
Speaker 1: Well, I guess, I mean I always just loved the

213
00:10:37,920 --> 00:10:40,800
Speaker 1: idea of it and loved it the idea of it

214
00:10:40,840 --> 00:10:44,520
Speaker 1: as a kid, but I didn't really check back in

215
00:10:44,600 --> 00:10:48,080
Speaker 1: on it while I was in my twenties and early

216
00:10:48,120 --> 00:10:50,200
Speaker 1: thirties until I had the idea for the blow, and

217
00:10:50,240 --> 00:10:53,280
Speaker 1: then until Kate had the idea for the memo. For me,

218
00:10:53,880 --> 00:10:56,760
Speaker 1: I really wanted to after UNI, I really wanted to

219
00:10:56,760 --> 00:11:00,680
Speaker 1: move to the UK, and I was so fortunate to

220
00:11:00,720 --> 00:11:03,880
Speaker 1: be set up with through Mecca, with a skincare company

221
00:11:03,880 --> 00:11:09,160
Speaker 1: called Nude Skincare, which was a small, independent, very entrepreneurial brand,

222
00:11:09,280 --> 00:11:12,480
Speaker 1: but it had an amazing distribution in you know, the

223
00:11:12,520 --> 00:11:15,800
Speaker 1: top department stores like Harrods and Selfridges and John Lewis

224
00:11:15,840 --> 00:11:18,920
Speaker 1: in the UK and then Sapphor in the US. So

225
00:11:18,920 --> 00:11:22,360
Speaker 1: it was an amazing foundation for me to understand how

226
00:11:22,400 --> 00:11:25,599
Speaker 1: brands work with retail and how retail works with brands.

227
00:11:26,000 --> 00:11:29,480
Speaker 1: But then, in an incredible twist of fate, Nude was

228
00:11:29,600 --> 00:11:32,920
Speaker 1: acquired by LVMH lou Veton mlly Tennessey, which is the

229
00:11:32,920 --> 00:11:37,520
Speaker 1: biggest luxury goods business in the world, and so I

230
00:11:37,640 --> 00:11:41,040
Speaker 1: got to learn how to build a brand, the Lvier

231
00:11:41,080 --> 00:11:43,840
Speaker 1: mah way, how to express a brand, the alviermh Way,

232
00:11:44,080 --> 00:11:47,160
Speaker 1: how to market a brand, the alviermh Way, which is

233
00:11:47,160 --> 00:11:49,920
Speaker 1: a once in a lifetime opportunity and you just say

234
00:11:50,000 --> 00:11:52,440
Speaker 1: yes and you hold on tide. And I learned a

235
00:11:52,440 --> 00:11:55,400
Speaker 1: lot from the team. Apart from Christian Duor, I was

236
00:11:55,440 --> 00:11:58,280
Speaker 1: spending time in Paris, and you know, I was twenty

237
00:11:58,320 --> 00:12:01,679
Speaker 1: five twenty six. So for me, like my eyes were

238
00:12:01,760 --> 00:12:04,480
Speaker 1: wide open and I would do whatever it took to

239
00:12:04,679 --> 00:12:07,680
Speaker 1: be able to soak up as much experience as I could.

240
00:12:07,720 --> 00:12:10,480
Speaker 1: My hand was up like it was raised high in

241
00:12:11,480 --> 00:12:14,840
Speaker 1: b such a keno. Yeah, and like how great. And

242
00:12:14,880 --> 00:12:18,520
Speaker 1: I think that's the benefit of living overseas. Sometimes you

243
00:12:18,600 --> 00:12:21,360
Speaker 1: can just get rocketed to experiences that you may not

244
00:12:21,559 --> 00:12:24,840
Speaker 1: have if you're based in the same town your whole

245
00:12:24,840 --> 00:12:29,320
Speaker 1: life in Australia, you just global exposure can become much

246
00:12:29,360 --> 00:12:32,280
Speaker 1: bigger if you're fortunate enough to be in the right

247
00:12:32,320 --> 00:12:35,120
Speaker 1: place at the right time, which I was. But then

248
00:12:35,320 --> 00:12:39,000
Speaker 1: after about four years, I was really keen with my

249
00:12:39,080 --> 00:12:42,199
Speaker 1: partner at the time to move to Singapore and so

250
00:12:42,400 --> 00:12:46,959
Speaker 1: LVMH transferred me to Benefit Cosmetics in Southeast Asia, where

251
00:12:47,040 --> 00:12:51,520
Speaker 1: I headed up the expansion of Benefits business and brand

252
00:12:51,600 --> 00:12:55,160
Speaker 1: across SPORA in Southeast Asia. So that's like working in

253
00:12:55,240 --> 00:13:00,960
Speaker 1: markets like India, Singapore, Malaysia, Thailand, Indonesia. And what I

254
00:13:01,040 --> 00:13:04,320
Speaker 1: weren't there was that the Benefit brand was so strong.

255
00:13:04,400 --> 00:13:07,439
Speaker 1: It was so clear they had such a clear vision

256
00:13:07,480 --> 00:13:11,199
Speaker 1: of exactly what made Benefits so unique in the market

257
00:13:11,559 --> 00:13:14,480
Speaker 1: in the world, but then how that would apply to

258
00:13:14,800 --> 00:13:23,119
Speaker 1: completely different countries, languages, cultures, buying habits, beauty, taste and trends.

259
00:13:23,280 --> 00:13:26,600
Speaker 1: But yet the brand was still so strong and clear.

260
00:13:26,960 --> 00:13:29,440
Speaker 1: It didn't change, it didn't wager, it was who it

261
00:13:29,600 --> 00:13:33,360
Speaker 1: was and customers took what they liked from it. It

262
00:13:33,400 --> 00:13:37,480
Speaker 1: was amazing. Benefit is the most amazing brand. And then

263
00:13:37,880 --> 00:13:40,480
Speaker 1: I was keen to come home. So after about eighteen months,

264
00:13:40,520 --> 00:13:43,080
Speaker 1: I moved back to Australia and then I started a

265
00:13:43,120 --> 00:13:46,679
Speaker 1: position as the marketing director for Benefit Cosmetics based in Sydney,

266
00:13:46,880 --> 00:13:51,400
Speaker 1: which was just fantastic. And then I had the idea

267
00:13:51,400 --> 00:13:51,880
Speaker 1: for the plot.

268
00:13:52,800 --> 00:13:55,760
Speaker 2: Okay, well, I love that we kind of got to

269
00:13:55,800 --> 00:13:58,280
Speaker 2: go through that because I think, yeah, a lot of

270
00:13:58,320 --> 00:14:01,000
Speaker 2: people meet you now and you are introduced as the

271
00:14:01,000 --> 00:14:04,000
Speaker 2: founder of the Blow and the Memo, and it's very

272
00:14:04,080 --> 00:14:07,280
Speaker 2: very entrepreneurial heavy kind of skating over the fact that

273
00:14:07,360 --> 00:14:12,600
Speaker 2: a lot of your learning and your skill set, that

274
00:14:12,720 --> 00:14:16,560
Speaker 2: the whole absorbing by osmosis about brand building and different

275
00:14:16,559 --> 00:14:19,600
Speaker 2: markets and knowing what has been able to make the

276
00:14:19,640 --> 00:14:23,080
Speaker 2: Blow and the Memo so successful came from before your

277
00:14:23,240 --> 00:14:26,200
Speaker 2: entrepreneurial journey. And there is also a lot of focus

278
00:14:26,200 --> 00:14:28,800
Speaker 2: I think on people talking about making that lead of

279
00:14:28,840 --> 00:14:31,400
Speaker 2: faith and you know, people leaving to start their own

280
00:14:31,400 --> 00:14:34,520
Speaker 2: business because they hate their time in corporate and sometimes

281
00:14:34,520 --> 00:14:36,760
Speaker 2: not a lot of you know, emphasis on the fact

282
00:14:36,800 --> 00:14:40,800
Speaker 2: that working insider company can be such a valuable place

283
00:14:41,320 --> 00:14:43,800
Speaker 2: to take opportunities to work overseas, to learn from the

284
00:14:43,840 --> 00:14:47,000
Speaker 2: best brand builders in the world. So what's your perspective

285
00:14:47,040 --> 00:14:50,360
Speaker 2: on your time before you had the idea and when

286
00:14:50,360 --> 00:14:53,440
Speaker 2: you were in that learning phase versus waiting for the

287
00:14:53,480 --> 00:14:57,720
Speaker 2: idea to come rather than sometimes people reverse engineer the journey.

288
00:14:57,720 --> 00:14:59,240
Speaker 2: If I just want to have my own thing, I

289
00:14:59,280 --> 00:15:01,360
Speaker 2: don't know what I'm going to do yet, so I

290
00:15:01,360 --> 00:15:03,160
Speaker 2: feel lost, like what's my place in the world. I

291
00:15:03,240 --> 00:15:06,400
Speaker 2: like that you learn everything you could and then the

292
00:15:06,440 --> 00:15:08,480
Speaker 2: idea struck and then that was the next chapter.

293
00:15:09,240 --> 00:15:11,920
Speaker 1: Yes, I was not in patience to start my own business.

294
00:15:11,960 --> 00:15:14,080
Speaker 1: I didn't know if it was ever something that I

295
00:15:14,120 --> 00:15:17,400
Speaker 1: necessarily needed to do because I was enjoying my corporate

296
00:15:17,480 --> 00:15:20,280
Speaker 1: role so much. And I just ride the wave right

297
00:15:20,320 --> 00:15:23,680
Speaker 1: and I go where it feels good. I'm very instinctive,

298
00:15:23,760 --> 00:15:26,520
Speaker 1: and I go with my gut and I was just

299
00:15:26,760 --> 00:15:29,320
Speaker 1: loving my role at Benefit. And I think for me,

300
00:15:30,120 --> 00:15:33,840
Speaker 1: I have had brand drummed into me. Like the discipline

301
00:15:33,880 --> 00:15:37,600
Speaker 1: that you learn at LVMH is world class. And you know,

302
00:15:37,680 --> 00:15:41,640
Speaker 1: I learned that if a brand doesn't stand for anything,

303
00:15:41,680 --> 00:15:44,160
Speaker 1: it won't stand out at all. It needs to mean something.

304
00:15:44,200 --> 00:15:46,440
Speaker 1: And I think this is this spirit that we've taken

305
00:15:46,480 --> 00:15:49,920
Speaker 1: into the blow. And then the memo is anyone can

306
00:15:49,960 --> 00:15:53,560
Speaker 1: sell stuff, Like we know that there's big box retailers,

307
00:15:53,600 --> 00:15:58,880
Speaker 1: we know that there's major global online businesses that sell stuff,

308
00:15:58,880 --> 00:16:02,000
Speaker 1: and they sell stuff really, really well. What I'm more

309
00:16:02,040 --> 00:16:05,920
Speaker 1: interested in is creating brands that mean something to people,

310
00:16:06,240 --> 00:16:10,480
Speaker 1: that help them feel supported, that lift them up, that

311
00:16:10,600 --> 00:16:14,840
Speaker 1: resonate and stay with them. And so for me, that's

312
00:16:14,880 --> 00:16:19,160
Speaker 1: more about an experience than a commerciality, and then the

313
00:16:19,200 --> 00:16:22,560
Speaker 1: rest will follow. I'm not really a product person, I'm

314
00:16:22,600 --> 00:16:25,160
Speaker 1: a brand person. I believe that people come in for

315
00:16:25,520 --> 00:16:28,120
Speaker 1: how a brand makes them feel and return because of

316
00:16:28,160 --> 00:16:31,600
Speaker 1: how a brand makes them feel. So yeah, that was

317
00:16:31,640 --> 00:16:34,880
Speaker 1: what was under my belt. And then I was spending

318
00:16:34,880 --> 00:16:37,800
Speaker 1: a lot of time in San Francisco with Benefit, that's

319
00:16:37,800 --> 00:16:40,080
Speaker 1: where their head office is, and I was seeing these

320
00:16:40,120 --> 00:16:43,160
Speaker 1: North American women getting their blow drys once or twice

321
00:16:43,200 --> 00:16:45,240
Speaker 1: a week. They were turning to the service as a

322
00:16:45,240 --> 00:16:47,800
Speaker 1: way to feel more polished and powerful. They're going in

323
00:16:47,880 --> 00:16:51,280
Speaker 1: at six am to get their hair done. And then

324
00:16:51,840 --> 00:16:54,120
Speaker 1: I got on that trend, and then I was coming

325
00:16:54,200 --> 00:16:57,160
Speaker 1: back because I need it. I have a lot of

326
00:16:57,160 --> 00:16:59,680
Speaker 1: trouble with doing my own hair. I'm not a skilled

327
00:17:00,840 --> 00:17:03,840
Speaker 1: and it's always been an issue for me. Like growing

328
00:17:03,960 --> 00:17:07,080
Speaker 1: up and untamed, didn't I love a blow dry. So

329
00:17:07,840 --> 00:17:11,720
Speaker 1: when I came back home to see me, I couldn't

330
00:17:11,720 --> 00:17:15,439
Speaker 1: find that service. Blow dry bars existed, but they weren't

331
00:17:15,480 --> 00:17:19,600
Speaker 1: in a CBD location, they weren't at a consistent The

332
00:17:19,640 --> 00:17:23,680
Speaker 1: service wasn't consistent, it wasn't a competitive price, it wasn't

333
00:17:23,720 --> 00:17:25,680
Speaker 1: decked out in the way that I thought. It wasn't

334
00:17:25,720 --> 00:17:28,040
Speaker 1: a space that made me feel really good. I wasn't

335
00:17:28,480 --> 00:17:31,000
Speaker 1: excited to be there. I didn't think I was going

336
00:17:31,040 --> 00:17:34,040
Speaker 1: to bump into anyone who would make me feel even

337
00:17:34,080 --> 00:17:37,440
Speaker 1: better about my day. And so I thought that there

338
00:17:37,480 --> 00:17:40,639
Speaker 1: was an opportunity to deliver this to Australian women. And

339
00:17:40,680 --> 00:17:44,680
Speaker 1: I'd seen the success of brow bars through benefit around

340
00:17:44,720 --> 00:17:47,440
Speaker 1: the world, and I thought that that same application could

341
00:17:47,480 --> 00:17:51,000
Speaker 1: be done to blow dry bars in Australia. So I

342
00:17:51,080 --> 00:17:54,080
Speaker 1: moved back to Melbourne and I opened the blow in

343
00:17:54,280 --> 00:17:56,000
Speaker 1: September twenty eighteen.

344
00:17:56,800 --> 00:17:59,679
Speaker 2: Oh my gosh, I love that so much because I

345
00:17:59,720 --> 00:18:01,920
Speaker 2: offered say that. One of my favorite quotes is I

346
00:18:01,920 --> 00:18:04,199
Speaker 2: think it's Maya Angelou, and that's people will never remember

347
00:18:04,240 --> 00:18:06,399
Speaker 2: what you said or what you did. They'll always remember

348
00:18:06,440 --> 00:18:10,280
Speaker 2: how you made them feel. And by extension, the product

349
00:18:10,320 --> 00:18:14,600
Speaker 2: is important. But so many brands like they're advertising for

350
00:18:14,640 --> 00:18:16,760
Speaker 2: things like Coca Cola. It's not the Coca Cola, it's

351
00:18:16,800 --> 00:18:19,480
Speaker 2: the feeling that that brand tries to create for you,

352
00:18:19,520 --> 00:18:21,440
Speaker 2: and that's what you keep returning to. So I love

353
00:18:21,480 --> 00:18:24,919
Speaker 2: that that's such a constant theme for you in brand building,

354
00:18:24,960 --> 00:18:28,280
Speaker 2: but also that on your own personal pathway, you don't

355
00:18:28,320 --> 00:18:31,959
Speaker 2: have to be really unhappy somewhere to make a change.

356
00:18:31,960 --> 00:18:34,360
Speaker 2: I think that's another thing that people sort of think,

357
00:18:34,440 --> 00:18:37,720
Speaker 2: unless it's bad, I don't have to change what I'm

358
00:18:37,760 --> 00:18:40,439
Speaker 2: doing if it's just fine, if I'm ticking lots of boxes,

359
00:18:40,480 --> 00:18:42,439
Speaker 2: if I'm financially stable, like, why would I look for

360
00:18:42,480 --> 00:18:45,960
Speaker 2: anything else? Rather than It's okay to want something different

361
00:18:46,000 --> 00:18:49,600
Speaker 2: and more, even if you're not desperately unhappy. So it's

362
00:18:49,720 --> 00:18:51,800
Speaker 2: wonderful to hear that you loved your career that you

363
00:18:51,880 --> 00:18:54,800
Speaker 2: had and yet you could still see that it was

364
00:18:55,000 --> 00:18:57,000
Speaker 2: you had an idea that was worth making a jump

365
00:18:57,000 --> 00:19:00,639
Speaker 2: for without waiting until it was like possible for you

366
00:19:00,680 --> 00:19:03,680
Speaker 2: to keep going. Because I think that's what does keep

367
00:19:03,680 --> 00:19:06,520
Speaker 2: a lot of people in careers that don't necessarily fulfill

368
00:19:06,560 --> 00:19:10,159
Speaker 2: them because they just think it's ungrateful to leave, or

369
00:19:10,240 --> 00:19:13,560
Speaker 2: it's just yeah that you need some sort of discomfort

370
00:19:13,560 --> 00:19:16,920
Speaker 2: to change. So when you did get to that point,

371
00:19:17,520 --> 00:19:21,119
Speaker 2: what was your leap? Was it going part time first?

372
00:19:21,119 --> 00:19:23,360
Speaker 2: Did you kind of go all in and just like resign,

373
00:19:23,760 --> 00:19:26,080
Speaker 2: Like how did you take that step? Was it gradual

374
00:19:26,200 --> 00:19:29,439
Speaker 2: or was it an all or nothing? I am the

375
00:19:29,440 --> 00:19:34,119
Speaker 2: Blow now, Well I did work on The Blow behind

376
00:19:34,119 --> 00:19:38,480
Speaker 2: the scenes for probably about six months.

377
00:19:38,760 --> 00:19:41,240
Speaker 1: I think I had a really long notice period, so

378
00:19:41,440 --> 00:19:45,480
Speaker 1: I gave a lot of time to the business to

379
00:19:45,960 --> 00:19:49,880
Speaker 1: let them work through a progression plan for me, and

380
00:19:49,920 --> 00:19:54,320
Speaker 1: then I think I left. I left Sydney for Melbourne

381
00:19:54,359 --> 00:19:58,480
Speaker 1: to start The Blow, maybe like five or six weeks

382
00:19:58,640 --> 00:20:04,040
Speaker 1: before we opened the doors. WHOA, that's so short. Yeah,

383
00:20:04,080 --> 00:20:05,919
Speaker 1: well it was ready to go. I mean, you know

384
00:20:06,000 --> 00:20:09,119
Speaker 1: that was basically taking the leaf, like picking up the

385
00:20:09,200 --> 00:20:12,439
Speaker 1: keys and the builders getting to work. But it was

386
00:20:12,760 --> 00:20:15,560
Speaker 1: everything else was all set up right, like the brand

387
00:20:15,560 --> 00:20:18,680
Speaker 1: had already been done. And what I found really helpful

388
00:20:18,720 --> 00:20:21,520
Speaker 1: for me was that the way I approached all of

389
00:20:21,520 --> 00:20:24,560
Speaker 1: those tasks was I did everything that I could do

390
00:20:24,920 --> 00:20:29,920
Speaker 1: as the Walmart prior, so like, yeah, the brand marketing,

391
00:20:30,280 --> 00:20:35,000
Speaker 1: all the Instagram obviously, the website, the services, everything that

392
00:20:35,240 --> 00:20:38,760
Speaker 1: didn't require boots on the ground and a time limit.

393
00:20:39,040 --> 00:20:41,159
Speaker 1: Then I did that first, and then it meant that

394
00:20:41,760 --> 00:20:44,920
Speaker 1: as the store was being built, we could focus on

395
00:20:45,080 --> 00:20:49,240
Speaker 1: recruitment team and starting to turn things on. So it

396
00:20:49,880 --> 00:20:54,439
Speaker 1: made it feel less congested in those last five or

397
00:20:54,440 --> 00:20:55,040
Speaker 1: six weeks.

398
00:20:55,320 --> 00:20:57,520
Speaker 2: Yeah, And I think that's what a lot of people

399
00:20:57,600 --> 00:21:01,800
Speaker 2: do to manage the perceived ve scale of a jump

400
00:21:01,880 --> 00:21:04,159
Speaker 2: from one thing to the other. Is like, do as

401
00:21:04,240 --> 00:21:05,680
Speaker 2: much as you can well with your feed are in

402
00:21:05,720 --> 00:21:09,919
Speaker 2: both doors to minimize how gaping that hole can feel.

403
00:21:10,880 --> 00:21:13,720
Speaker 2: How did you find you mentioned that when you're sort

404
00:21:13,760 --> 00:21:16,080
Speaker 2: of ready for a new chapter, it's very intuitive for you,

405
00:21:16,160 --> 00:21:20,440
Speaker 2: and I think that is an amazing way to make

406
00:21:20,480 --> 00:21:24,399
Speaker 2: decisions that often leads to very few regrets. And when

407
00:21:24,440 --> 00:21:27,080
Speaker 2: you're listening to your gut and blocking out all the

408
00:21:27,080 --> 00:21:28,919
Speaker 2: noise of all the different things in society that are

409
00:21:28,960 --> 00:21:31,000
Speaker 2: pulling you in different ways, that you kind of find

410
00:21:31,040 --> 00:21:32,520
Speaker 2: the path that's meant for you. But I know a

411
00:21:32,520 --> 00:21:37,560
Speaker 2: lot of people struggle with societal expectations on the outside,

412
00:21:37,600 --> 00:21:41,520
Speaker 2: but then internally self doubt imposter syndrome, particularly if it's

413
00:21:41,560 --> 00:21:45,119
Speaker 2: moving from the safety of an employment role to starting

414
00:21:45,119 --> 00:21:47,600
Speaker 2: something on your own. You've never done it before, you

415
00:21:47,640 --> 00:21:51,280
Speaker 2: don't have necessarily the safety of a boss or a

416
00:21:51,280 --> 00:21:54,760
Speaker 2: corporate structure to fall back on when you were going

417
00:21:54,840 --> 00:21:57,840
Speaker 2: all in and not on an online store either. The

418
00:21:57,920 --> 00:22:02,359
Speaker 2: overheads for an act premises that you're renovating. You know,

419
00:22:02,440 --> 00:22:06,160
Speaker 2: that's very scary. How do you deal with fear and

420
00:22:06,800 --> 00:22:09,479
Speaker 2: novelty and discomfort when you're doing something so new? Did

421
00:22:09,520 --> 00:22:12,840
Speaker 2: you feel like self doubt as an emotion or were

422
00:22:12,880 --> 00:22:14,240
Speaker 2: you just so focused?

423
00:22:14,640 --> 00:22:16,879
Speaker 1: No, I don't have self doubt and I don't believe

424
00:22:16,920 --> 00:22:22,240
Speaker 1: in imposter syndrome. Really, it's a patriarchal construct common sera.

425
00:22:22,520 --> 00:22:23,399
Speaker 1: It's not a thing.

426
00:22:23,440 --> 00:22:26,480
Speaker 2: You are the first person who's just called it like that, though,

427
00:22:26,560 --> 00:22:28,000
Speaker 2: like I think a lot of people think that they

428
00:22:28,040 --> 00:22:32,160
Speaker 2: just don't say it. I love that, Yeah.

429
00:22:32,000 --> 00:22:35,120
Speaker 1: We need to stop giving that airtime. I think it's

430
00:22:35,160 --> 00:22:38,959
Speaker 1: mind over matter. For me, Yeah, it was insignive. I

431
00:22:39,040 --> 00:22:42,480
Speaker 1: just thought with the blow that I had enough skill,

432
00:22:42,840 --> 00:22:46,679
Speaker 1: experience and resources to be able to do it, like

433
00:22:47,080 --> 00:22:51,040
Speaker 1: why not me? And I think Kate and I both

434
00:22:51,040 --> 00:22:54,520
Speaker 1: felt that with the memo as well. I believe that

435
00:22:54,560 --> 00:22:56,800
Speaker 1: life is for yes people. I mean, I know you

436
00:22:56,920 --> 00:22:59,600
Speaker 1: live like that as well, and you've just got to

437
00:22:59,600 --> 00:23:02,000
Speaker 1: take off chimneys and if they don't work out, boo who.

438
00:23:02,359 --> 00:23:06,680
Speaker 1: Like it's you know, I know that I'm privileged to

439
00:23:06,680 --> 00:23:10,760
Speaker 1: say that, and I know that there are consequences for actions,

440
00:23:10,800 --> 00:23:14,040
Speaker 1: and particularly with businesses. And I mean, you know, the

441
00:23:14,040 --> 00:23:17,200
Speaker 1: blow went through COVID in Melbourne like it was dire.

442
00:23:17,640 --> 00:23:22,360
Speaker 1: It was really hard, you know, and that was scary.

443
00:23:22,760 --> 00:23:29,040
Speaker 1: But when conditions are stable, you may as well go

444
00:23:29,080 --> 00:23:30,719
Speaker 1: with your gut and see where it leads to you.

445
00:23:30,960 --> 00:23:34,320
Speaker 1: Otherwise your life's just going to be pretty straightforward and

446
00:23:34,720 --> 00:23:36,840
Speaker 1: you know, not that exciting. And that's why I'm for

447
00:23:37,040 --> 00:23:38,159
Speaker 1: some people, it's just not for me.

448
00:23:38,359 --> 00:23:41,280
Speaker 2: I love that so much. It is so refreshing because

449
00:23:41,320 --> 00:23:44,760
Speaker 2: I think there's also something about the Australian culture of

450
00:23:44,800 --> 00:23:48,359
Speaker 2: like tall poppy syndrome and our need to always be

451
00:23:48,400 --> 00:23:51,639
Speaker 2: so self deprecating. That makes imposter syndrome automatically part of

452
00:23:51,680 --> 00:23:54,760
Speaker 2: the conversation. And I love that You're just like, nah,

453
00:23:55,040 --> 00:23:58,280
Speaker 2: like I had the empirical data, I was qualified to

454
00:23:58,359 --> 00:24:01,560
Speaker 2: do this. Why not me? And that is the totally

455
00:24:01,680 --> 00:24:05,199
Speaker 2: logical response to why it should work and how it

456
00:24:05,240 --> 00:24:08,879
Speaker 2: did work. But I feel like it's so foreign to

457
00:24:08,880 --> 00:24:10,919
Speaker 2: hear people say that because you're right, it's just an

458
00:24:10,920 --> 00:24:13,400
Speaker 2: automatic part of the dialogue. It's like so self doubt

459
00:24:13,400 --> 00:24:15,840
Speaker 2: because you're a woman doing something new. It's like, well,

460
00:24:16,440 --> 00:24:18,560
Speaker 2: I just didn't let it cripple. It just wasn't really

461
00:24:19,200 --> 00:24:22,520
Speaker 2: a thing. I love that so much, so refreshing.

462
00:24:22,680 --> 00:24:24,240
Speaker 1: I mean, you can even listen to it or you

463
00:24:24,280 --> 00:24:27,160
Speaker 1: can't lack, but how's it going to serve you? That's

464
00:24:27,160 --> 00:24:30,080
Speaker 1: not helpful. It's the same with comparison culture. That is

465
00:24:30,160 --> 00:24:33,280
Speaker 1: not helpful. So just don't play into it.

466
00:24:33,400 --> 00:24:35,800
Speaker 2: I love that, and it can be really you know,

467
00:24:35,880 --> 00:24:37,879
Speaker 2: some people would have had the idea for the blow

468
00:24:38,320 --> 00:24:42,080
Speaker 2: and then watched you execute it, and now still, you know,

469
00:24:42,240 --> 00:24:44,560
Speaker 2: years later, be thinking, oh, I had that idea and

470
00:24:44,600 --> 00:24:46,520
Speaker 2: I just did nothing with it. So I love that

471
00:24:46,560 --> 00:24:48,760
Speaker 2: you go straight to action, like, well, I've got the idea,

472
00:24:48,840 --> 00:24:51,399
Speaker 2: so I'm not going to lose time waiting to execute it.

473
00:24:52,160 --> 00:24:54,280
Speaker 2: How did you know when the memo was going to

474
00:24:54,280 --> 00:24:56,439
Speaker 2: be the next thing? Because again, I think this like

475
00:24:56,600 --> 00:24:59,960
Speaker 2: evolution of chapters. I have this tendency when I start

476
00:25:00,160 --> 00:25:01,520
Speaker 2: a new chapter, I like pat myself on the back

477
00:25:01,560 --> 00:25:02,800
Speaker 2: of a little while and think that was big and

478
00:25:02,800 --> 00:25:05,480
Speaker 2: scare and you did it, and think, Okay, well I'll

479
00:25:05,520 --> 00:25:08,080
Speaker 2: ride this way forever. No, now, how do you know

480
00:25:08,160 --> 00:25:10,119
Speaker 2: when it's like I can actually add something else to

481
00:25:10,160 --> 00:25:12,160
Speaker 2: the mix. I've got a new idea. I could cope

482
00:25:12,200 --> 00:25:17,480
Speaker 2: with a totally different industry, totally different setup, a business

483
00:25:17,520 --> 00:25:22,280
Speaker 2: partner like Baby and Beauty, totally different. How did that

484
00:25:22,280 --> 00:25:23,120
Speaker 2: come about?

485
00:25:23,520 --> 00:25:27,639
Speaker 1: Well, that was just an amazing opportunity that Kate presented

486
00:25:27,640 --> 00:25:30,320
Speaker 1: to me. So I knew Kate through beauty when I

487
00:25:30,359 --> 00:25:32,640
Speaker 1: was at Benefit and she was at Maya and she'd

488
00:25:32,680 --> 00:25:35,040
Speaker 1: been at David Jones and then she moved on to Mecca,

489
00:25:35,320 --> 00:25:38,679
Speaker 1: and so her background is in brand buying, so she

490
00:25:38,760 --> 00:25:42,919
Speaker 1: had a really great understanding of creating a really unique

491
00:25:43,280 --> 00:25:47,240
Speaker 1: experience and also curated assortment through her time at Mecca

492
00:25:47,359 --> 00:25:51,440
Speaker 1: and when she was pregnant. She walked into big box retail.

493
00:25:51,640 --> 00:25:53,879
Speaker 1: She was so excited. She was ready to like buy

494
00:25:53,920 --> 00:25:56,240
Speaker 1: that first thing whatever it was going to be, that

495
00:25:56,320 --> 00:25:59,400
Speaker 1: she was going to be recommended when she was pregnant.

496
00:25:59,440 --> 00:26:02,040
Speaker 1: And then she looked back out again. She was overwhelmed.

497
00:26:02,080 --> 00:26:05,040
Speaker 1: She was disappointed, and she was confused. She was confused

498
00:26:05,080 --> 00:26:08,359
Speaker 1: not only with where to start, but also confused why

499
00:26:09,080 --> 00:26:14,000
Speaker 1: no one in Australia had seen baby as a legitimate

500
00:26:14,840 --> 00:26:19,680
Speaker 1: opportunity to solve. As you know, I'm sure a lot

501
00:26:19,680 --> 00:26:22,520
Speaker 1: of your listeners as similar to us in the fact

502
00:26:22,560 --> 00:26:25,480
Speaker 1: that you used to a certain level of experience when

503
00:26:25,480 --> 00:26:30,919
Speaker 1: it comes to beauty, fashion, lifestyle, fitness, wellness. But yet

504
00:26:31,200 --> 00:26:35,200
Speaker 1: why had that not been carried over into the baby industry.

505
00:26:35,760 --> 00:26:38,640
Speaker 1: So she thought that there was a really big opportunity there.

506
00:26:38,680 --> 00:26:42,119
Speaker 1: And then she came to me with her idea, and

507
00:26:42,240 --> 00:26:44,200
Speaker 1: it was a walk around the town and it was

508
00:26:44,280 --> 00:26:48,560
Speaker 1: an instant yes, like it made total sense. And then

509
00:26:48,600 --> 00:26:51,440
Speaker 1: I went home and I started researching it. And I

510
00:26:51,520 --> 00:26:54,720
Speaker 1: never looked at the baby industry because I was thirty,

511
00:26:55,040 --> 00:26:57,040
Speaker 1: how old would I have been? Pretty warm petty tree,

512
00:26:57,520 --> 00:27:00,520
Speaker 1: and not many of my friends had had kids yet.

513
00:27:00,560 --> 00:27:03,920
Speaker 1: And I hadn't met my partner Sean, then husband.

514
00:27:03,960 --> 00:27:07,160
Speaker 2: I know, I was going to say, by the way, husband,

515
00:27:07,200 --> 00:27:10,840
Speaker 2: as of like seven days ago, congratulations.

516
00:27:10,280 --> 00:27:13,040
Speaker 1: Didn't have any idea about the baby industry, which, by

517
00:27:13,080 --> 00:27:20,200
Speaker 1: the way, is exactly how most people approach first time parenthood.

518
00:27:20,240 --> 00:27:22,639
Speaker 1: They have no idea where to start, what to do,

519
00:27:22,680 --> 00:27:25,040
Speaker 1: because they haven't had to look at this industry before.

520
00:27:25,640 --> 00:27:27,000
Speaker 1: So I went home and I had a look, and

521
00:27:27,040 --> 00:27:31,360
Speaker 1: I was really surprised at how unsophisticated, how overly commercial,

522
00:27:32,160 --> 00:27:34,200
Speaker 1: and also a little bit how juvenile some of the

523
00:27:34,320 --> 00:27:37,280
Speaker 1: language and the branding was. And I saw a big

524
00:27:37,320 --> 00:27:41,040
Speaker 1: opportunity to create a brand that would speak to parents

525
00:27:41,040 --> 00:27:45,760
Speaker 1: in the way that they are used to people, customers,

526
00:27:46,000 --> 00:27:48,840
Speaker 1: as audience, as a way that they're used to being

527
00:27:48,840 --> 00:27:52,840
Speaker 1: spoken to in other industries, in a really modern and

528
00:27:52,960 --> 00:27:57,920
Speaker 1: exciting way. And so yeah, we carved out the voice,

529
00:27:58,080 --> 00:28:01,800
Speaker 1: the DNA, the position of the men. Kate put together

530
00:28:01,920 --> 00:28:05,800
Speaker 1: the most amazing list of products, the products that she

531
00:28:06,119 --> 00:28:09,280
Speaker 1: had been recommended from a list all of you know,

532
00:28:09,320 --> 00:28:13,640
Speaker 1: her friends passed around This list of that really did

533
00:28:13,680 --> 00:28:17,480
Speaker 1: build the basis of the memo. You need three of these.

534
00:28:17,680 --> 00:28:20,200
Speaker 1: Borrow this from a friend. Don't worry about that product,

535
00:28:20,240 --> 00:28:24,320
Speaker 1: you definitely need this. But in her experience, she'd had

536
00:28:24,359 --> 00:28:26,560
Speaker 1: to go off and buy all of these products from

537
00:28:26,600 --> 00:28:29,119
Speaker 1: a really fragmented industry, like some stuff she was getting

538
00:28:29,119 --> 00:28:31,359
Speaker 1: brought in from the States. Some stuff she did have

539
00:28:31,400 --> 00:28:33,040
Speaker 1: to go to big box retail. There's a lot of

540
00:28:33,200 --> 00:28:36,320
Speaker 1: shipping charges when you're you know, putting it all together

541
00:28:36,440 --> 00:28:39,440
Speaker 1: from all these different places. So she pulled all of

542
00:28:39,480 --> 00:28:44,000
Speaker 1: these products under one roof, which became the MEMO, and

543
00:28:44,040 --> 00:28:49,680
Speaker 1: we've since obviously expanded our assortment to cater to different taste,

544
00:28:49,720 --> 00:28:53,960
Speaker 1: price points, lifestyle needs, and yeah, the rest is history.

545
00:28:54,000 --> 00:28:55,360
Speaker 1: We're four and a half years in now.

546
00:28:56,200 --> 00:28:59,040
Speaker 2: Oh my gosh, that's gone so quickly.

547
00:28:59,200 --> 00:29:02,760
Speaker 1: Yeah, has is just before COVID as well, it's about

548
00:29:03,360 --> 00:29:06,080
Speaker 1: four months, four or five months before COVID, so it's

549
00:29:06,120 --> 00:29:10,040
Speaker 1: the right time to start an online business. And then yeah,

550
00:29:10,080 --> 00:29:13,000
Speaker 1: we open this store three years after that.

551
00:29:13,400 --> 00:29:16,160
Speaker 2: Oh okay, yeah, so there was quite a while of

552
00:29:16,240 --> 00:29:21,520
Speaker 2: online and then yeah. Yeah, it's just extraordinary thinking now

553
00:29:21,680 --> 00:29:26,200
Speaker 2: how my experience has been versus even now, even four

554
00:29:26,280 --> 00:29:29,880
Speaker 2: years later, same market. If you remove the MEMO from

555
00:29:29,920 --> 00:29:33,120
Speaker 2: the equation, like, I don't know what I would have

556
00:29:33,200 --> 00:29:36,720
Speaker 2: done for that curation there still is a gap if

557
00:29:36,720 --> 00:29:40,640
Speaker 2: you weren't there. It's alarming, and it is unusual that

558
00:29:40,720 --> 00:29:43,880
Speaker 2: it's one of those industries where people are actually like

559
00:29:44,000 --> 00:29:48,000
Speaker 2: pandemic or no pandemic. If you're ever going to be

560
00:29:48,040 --> 00:29:51,520
Speaker 2: willing to invest money in something, it's your child. It's

561
00:29:51,520 --> 00:29:55,200
Speaker 2: like parenthould and baby and when you want the best,

562
00:29:55,280 --> 00:29:57,800
Speaker 2: and you know, we might compromise on beauty during a

563
00:29:57,800 --> 00:30:01,360
Speaker 2: pandemic or a fashion but into it is like you

564
00:30:01,440 --> 00:30:05,280
Speaker 2: have such a sense of you want safety, you want reliability,

565
00:30:05,320 --> 00:30:08,640
Speaker 2: but you also want it to be beautiful and exciting,

566
00:30:08,800 --> 00:30:12,800
Speaker 2: and it's everything else is so daggy and functional, which,

567
00:30:12,920 --> 00:30:15,920
Speaker 2: like function is obviously important, but you kind of want

568
00:30:15,960 --> 00:30:20,320
Speaker 2: that like mecha experience where you feel pampered and everything

569
00:30:20,400 --> 00:30:23,080
Speaker 2: looks beautiful and which is exactly how you feel the

570
00:30:23,120 --> 00:30:26,600
Speaker 2: moment you step it to the memo. And I just

571
00:30:26,640 --> 00:30:30,040
Speaker 2: can't believe that four short years ago there was nothing

572
00:30:30,080 --> 00:30:31,040
Speaker 2: in that gap.

573
00:30:31,560 --> 00:30:34,560
Speaker 1: No, exactly, And so yeah, it was that same thing

574
00:30:34,600 --> 00:30:38,959
Speaker 1: of if not us, who like, let's go this is

575
00:30:39,000 --> 00:30:43,200
Speaker 1: really exciting. And I actually think it was beneficial to

576
00:30:44,040 --> 00:30:47,880
Speaker 1: our brand's evolution in that I wasn't a parent and

577
00:30:47,960 --> 00:30:50,520
Speaker 1: so I really challenged Kate, because I just didn't understand.

578
00:30:50,520 --> 00:30:52,920
Speaker 1: Like she was saying, you know, okay, we're going to

579
00:30:53,000 --> 00:30:55,280
Speaker 1: stock this nipple shield. I'm like, but what is it?

580
00:30:55,320 --> 00:30:58,040
Speaker 1: Because I was looking online and reading about the product

581
00:30:58,040 --> 00:31:00,000
Speaker 1: that would be stocking, I'm like, I still don't underst

582
00:31:00,080 --> 00:31:05,080
Speaker 1: stand it. And so a key element of our brand

583
00:31:05,200 --> 00:31:08,600
Speaker 1: voids is this no assumed knowledge. We just cannot assume

584
00:31:08,760 --> 00:31:11,040
Speaker 1: that people know what a nipple shield is going to

585
00:31:11,040 --> 00:31:13,760
Speaker 1: do unless we explain it to them and break it down,

586
00:31:14,160 --> 00:31:16,120
Speaker 1: just like you would talk to a friend and so,

587
00:31:16,600 --> 00:31:18,280
Speaker 1: you know, just like I would say to you, Sarah

588
00:31:18,320 --> 00:31:22,040
Speaker 1: when we caught up in the Armadale boutique. It was like, okay,

589
00:31:22,080 --> 00:31:24,800
Speaker 1: so like this is what you actually need, this is

590
00:31:24,840 --> 00:31:28,320
Speaker 1: how it works, Like yes, you're definitely going to need this,

591
00:31:28,560 --> 00:31:30,360
Speaker 1: or this is something that you might want to consider,

592
00:31:30,920 --> 00:31:33,480
Speaker 1: you know, once you've had a baby, let's see how

593
00:31:33,520 --> 00:31:36,160
Speaker 1: you go. You know, you don't need everything at once.

594
00:31:36,520 --> 00:31:39,360
Speaker 1: This is only something if you're needing to solve this problem.

595
00:31:39,800 --> 00:31:41,960
Speaker 1: I hope that still, four and a half years on,

596
00:31:42,120 --> 00:31:44,160
Speaker 1: we're able to express that.

597
00:31:44,520 --> 00:31:48,360
Speaker 2: I think that's even cooler that it wasn't two mums

598
00:31:48,400 --> 00:31:51,760
Speaker 2: who had had that exact same experience and just gone

599
00:31:51,800 --> 00:31:54,320
Speaker 2: through it because you could speak from a I still

600
00:31:54,320 --> 00:31:55,960
Speaker 2: don't know what any of these things are. I still

601
00:31:56,000 --> 00:31:58,120
Speaker 2: have no base knowledge. But then you also have a

602
00:31:58,160 --> 00:32:00,920
Speaker 2: mum who has sort of just bought all those things.

603
00:32:00,960 --> 00:32:03,400
Speaker 2: So I love that in a business partnership where you're

604
00:32:03,400 --> 00:32:05,680
Speaker 2: not overlapping on your role all the time. Otherwise why

605
00:32:05,680 --> 00:32:07,920
Speaker 2: would you need two of you. It's kind of nice

606
00:32:07,960 --> 00:32:10,480
Speaker 2: that you went on the journey as you were building

607
00:32:10,520 --> 00:32:14,840
Speaker 2: this business, which is amazing and so cool. And I

608
00:32:14,880 --> 00:32:16,840
Speaker 2: said before we started recording, I wish we could do

609
00:32:16,880 --> 00:32:18,960
Speaker 2: a four part series or five part series on this

610
00:32:18,960 --> 00:32:21,280
Speaker 2: because I just want to ask you questions about actually

611
00:32:21,320 --> 00:32:23,440
Speaker 2: starting the memo and getting it off the ground. But

612
00:32:24,120 --> 00:32:27,200
Speaker 2: we have had so many questions that draw on just

613
00:32:27,320 --> 00:32:30,840
Speaker 2: what you mentioned, the sort of demystifying how confusing and

614
00:32:30,920 --> 00:32:34,320
Speaker 2: overwhelming being a parent is for the first time, and

615
00:32:34,400 --> 00:32:37,720
Speaker 2: knowing what to buy and how to choose what's right.

616
00:32:37,840 --> 00:32:41,640
Speaker 2: And it has genuinely made the last couple of months

617
00:32:41,720 --> 00:32:44,920
Speaker 2: so enjoyable that you have narrowed down so much information

618
00:32:45,760 --> 00:32:47,880
Speaker 2: and spoken to me as if I've never heard the

619
00:32:47,920 --> 00:32:52,400
Speaker 2: information before, because I never have. Yeah, So I've grouped.

620
00:32:52,480 --> 00:32:55,560
Speaker 2: We've had a lot of submitted questions, and I've thrown

621
00:32:55,600 --> 00:32:58,400
Speaker 2: in some of my own that are sort of grouped

622
00:32:58,440 --> 00:33:00,840
Speaker 2: into themes of yeah, the most things that you would

623
00:33:00,840 --> 00:33:03,840
Speaker 2: get asked, And hopefully if anyone does have any more

624
00:33:03,920 --> 00:33:06,240
Speaker 2: questions about the actual business side of starting the memoe

625
00:33:06,280 --> 00:33:08,880
Speaker 2: getting them off the ground, maybe we could have phoebe

626
00:33:08,880 --> 00:33:11,000
Speaker 2: back another time to sort of do a follow up

627
00:33:11,480 --> 00:33:15,160
Speaker 2: Q and A would be my pleasure. But to move

628
00:33:15,200 --> 00:33:19,000
Speaker 2: on to the baby prep questions, my first question for

629
00:33:19,080 --> 00:33:21,840
Speaker 2: you was what is the most sold product.

630
00:33:22,120 --> 00:33:25,960
Speaker 1: It's silverrettes, Is it really? Yeah?

631
00:33:26,160 --> 00:33:28,000
Speaker 2: Is that why you said nipple shields straightaway?

632
00:33:29,120 --> 00:33:34,760
Speaker 1: Well, different things, Sarah. So, silverrettes are nursing cups. They

633
00:33:34,800 --> 00:33:38,440
Speaker 1: are made of pure medical grades silver. They're antibacterial and

634
00:33:38,520 --> 00:33:43,000
Speaker 1: anti inflammatory, and you wear them as a preventative measure

635
00:33:43,120 --> 00:33:46,920
Speaker 1: against nipple damage or to help heal nipple damage. So,

636
00:33:47,520 --> 00:33:49,880
Speaker 1: for those who don't know, when you start breastfeeding, it

637
00:33:49,920 --> 00:33:53,160
Speaker 1: can be incredibly and comfortable for some people, and in

638
00:33:53,200 --> 00:33:57,200
Speaker 1: some cases quite painful because your baby is learning how

639
00:33:57,240 --> 00:34:01,280
Speaker 1: to feed and it doesn't come naturally to everyone. And

640
00:34:01,680 --> 00:34:06,080
Speaker 1: so we recommend that everyone grabs a pair of silverrette

641
00:34:06,200 --> 00:34:08,560
Speaker 1: and you wear them from that first day for a

642
00:34:08,600 --> 00:34:11,759
Speaker 1: couple of weeks, so I would wear them twenty four

643
00:34:11,800 --> 00:34:14,840
Speaker 1: to seven, I think for about six weeks, except obviously

644
00:34:14,880 --> 00:34:18,440
Speaker 1: when I was feeding, and it just works like magic

645
00:34:18,560 --> 00:34:22,040
Speaker 1: to protect against you know, not to be too graphic,

646
00:34:22,120 --> 00:34:28,080
Speaker 1: but cut nipples, bleeding nipples, sore nipples, pulled nipples, all

647
00:34:28,120 --> 00:34:31,480
Speaker 1: of that uncomfortable feeling, like silverrettes are there for you,

648
00:34:31,760 --> 00:34:35,080
Speaker 1: and I hope can bring a lot of parents who

649
00:34:35,080 --> 00:34:38,520
Speaker 1: are attempting to breastfeed more comfort.

650
00:34:38,680 --> 00:34:41,520
Speaker 2: It's so funny that that is the answer, because I

651
00:34:41,560 --> 00:34:44,399
Speaker 2: reckon maybe even two weeks ago, I had never heard

652
00:34:44,440 --> 00:34:49,120
Speaker 2: of silverrettes. Before I knew about nipple balms and nursing

653
00:34:49,160 --> 00:34:51,959
Speaker 2: bras and like you know, the heat and ice packs

654
00:34:52,000 --> 00:34:53,759
Speaker 2: you can put kind of in your nursing bras. But

655
00:34:54,480 --> 00:34:56,840
Speaker 2: I walked into the memo the other day when I

656
00:34:56,960 --> 00:35:01,200
Speaker 2: went in and saw silverrettes for the time and am

657
00:35:01,280 --> 00:35:06,200
Speaker 2: wearing them right now, are you right at this minute,

658
00:35:06,680 --> 00:35:12,719
Speaker 2: right now? Because I just started expressing colostrum, oh right, okay, yesterday,

659
00:35:12,920 --> 00:35:15,399
Speaker 2: and I went a little bit hard because I got

660
00:35:15,480 --> 00:35:19,000
Speaker 2: very excited that it worked. Sure, and I was collecting

661
00:35:19,080 --> 00:35:20,920
Speaker 2: like more than I thought I would on day one,

662
00:35:20,960 --> 00:35:22,400
Speaker 2: and so I was like I'm going to fill the

663
00:35:22,440 --> 00:35:25,920
Speaker 2: whole harckefy like I had the little collector and this

664
00:35:26,040 --> 00:35:29,319
Speaker 2: morning I was like, I'm a bit sore, and I

665
00:35:29,440 --> 00:35:32,920
Speaker 2: asked someone like, what can you do preventatively and they

666
00:35:32,920 --> 00:35:34,719
Speaker 2: were like, well, you bought the silverettees, so you can

667
00:35:34,760 --> 00:35:36,080
Speaker 2: get them out and put them in now. And so

668
00:35:36,120 --> 00:35:38,280
Speaker 2: I'm wearing them right now.

669
00:35:38,360 --> 00:35:39,480
Speaker 1: Will I love that?

670
00:35:39,520 --> 00:35:39,680
Speaker 2: Well?

671
00:35:39,719 --> 00:35:40,920
Speaker 1: I hope they work for you.

672
00:35:41,120 --> 00:35:43,000
Speaker 2: Have They've been amazing. I've had them on for like

673
00:35:43,360 --> 00:35:44,279
Speaker 2: seven hours.

674
00:35:44,320 --> 00:35:49,440
Speaker 1: Great, that's exactly what we want. You're expressing colostrum. That's exciting.

675
00:35:49,480 --> 00:35:51,759
Speaker 1: That's good you've been able to do that. And yeah,

676
00:35:51,800 --> 00:35:54,799
Speaker 1: you just pop them in in the little hucker containers

677
00:35:54,800 --> 00:35:57,319
Speaker 1: and just write the date on them. So if this

678
00:35:57,520 --> 00:36:00,759
Speaker 1: when's your due date? Two weeks away, so you pop

679
00:36:00,840 --> 00:36:03,200
Speaker 1: that in the freezer with the date. But then if

680
00:36:03,239 --> 00:36:06,799
Speaker 1: you're expressing colostrum when you're actually in hospital after you've

681
00:36:06,800 --> 00:36:09,400
Speaker 1: given birth, you can just pop them in the fridge

682
00:36:09,640 --> 00:36:12,399
Speaker 1: because you might use them, particularly over those first couple

683
00:36:12,440 --> 00:36:15,880
Speaker 1: of days in hospital before your milk comes in. So

684
00:36:15,920 --> 00:36:18,600
Speaker 1: it just gives that extra little nutrient top up to

685
00:36:18,640 --> 00:36:19,160
Speaker 1: your baby.

686
00:36:19,320 --> 00:36:22,040
Speaker 2: Yeah, okay, so I was going to do other questions first,

687
00:36:22,040 --> 00:36:24,319
Speaker 2: But now that we're on the breastfeeding colostrum, there are

688
00:36:24,320 --> 00:36:26,120
Speaker 2: a lot of questions in that category, so I might

689
00:36:26,160 --> 00:36:28,799
Speaker 2: start with them now that we're on it. Yes, one

690
00:36:28,800 --> 00:36:31,239
Speaker 2: of the questions which I had yesterday was do you

691
00:36:31,400 --> 00:36:34,000
Speaker 2: need nipple cream if you have silverettes or is it

692
00:36:34,080 --> 00:36:34,799
Speaker 2: kind of one or the other.

693
00:36:35,080 --> 00:36:38,720
Speaker 1: My answer is not necessarily. Silverette should do the work

694
00:36:38,880 --> 00:36:43,320
Speaker 1: of helping with nipple damage. The best thing for nipple damage,

695
00:36:43,719 --> 00:36:48,319
Speaker 1: in my opinion, is not putting an ointment on any

696
00:36:48,400 --> 00:36:52,400
Speaker 1: open wounds. It's air dry, it's even a little bit

697
00:36:52,400 --> 00:36:55,919
Speaker 1: of your natural breast milk around the nipple. And silverrettes

698
00:36:56,239 --> 00:36:59,880
Speaker 1: and nipple cream can be really helpful to create a

699
00:37:00,080 --> 00:37:03,960
Speaker 1: barrier around the nipple and actually a little bit of

700
00:37:04,000 --> 00:37:07,400
Speaker 1: slip when your baby is attaching. But I don't believe

701
00:37:07,440 --> 00:37:08,560
Speaker 1: that you need both.

702
00:37:08,719 --> 00:37:12,040
Speaker 2: Amazing. One of the questions was how early can you

703
00:37:12,080 --> 00:37:15,719
Speaker 2: start collecting colostrum and what is the range at the

704
00:37:15,760 --> 00:37:17,279
Speaker 2: memo for to help you do that.

705
00:37:17,560 --> 00:37:21,240
Speaker 1: So generally the advice, the medical advice is not before

706
00:37:21,360 --> 00:37:24,719
Speaker 1: thirty six weeks, and not really at all. If you

707
00:37:24,800 --> 00:37:29,120
Speaker 1: have a high risk pregnancy, which I had myself, you

708
00:37:29,160 --> 00:37:32,760
Speaker 1: always check with your GP before you express colostrum because

709
00:37:32,800 --> 00:37:37,000
Speaker 1: it is part of that building up for labor process.

710
00:37:37,320 --> 00:37:40,359
Speaker 1: And so yeah, around that thirty six thirty seven week mark,

711
00:37:40,400 --> 00:37:42,680
Speaker 1: if you get the you'll clear from your GP and

712
00:37:42,719 --> 00:37:46,880
Speaker 1: then you can either catch it in a little like

713
00:37:46,920 --> 00:37:50,799
Speaker 1: a little cup and then use a syringe to extract it,

714
00:37:51,200 --> 00:37:54,400
Speaker 1: and then if you already had your baby, you can

715
00:37:54,400 --> 00:37:57,840
Speaker 1: pop that syringe into your baby's mouth and give it

716
00:37:57,840 --> 00:38:00,520
Speaker 1: to them that way, or you can store it in

717
00:38:00,600 --> 00:38:03,760
Speaker 1: a colossrum collector like the one that we have from Harker,

718
00:38:04,280 --> 00:38:06,960
Speaker 1: and you can put it in their fridge and I

719
00:38:07,000 --> 00:38:09,439
Speaker 1: think generally it will last a couple of weeks, three

720
00:38:09,440 --> 00:38:11,840
Speaker 1: to four weeks in the fridge or in the freezer

721
00:38:11,880 --> 00:38:13,000
Speaker 1: for three to four months.

722
00:38:13,040 --> 00:38:16,000
Speaker 2: It's amazing. I learned so much just in that one day.

723
00:38:16,080 --> 00:38:20,440
Speaker 2: So I've got the Hakker collectors that are presterbilized, they're

724
00:38:20,480 --> 00:38:24,360
Speaker 2: BPA free, and they're amazing because you can express directly

725
00:38:24,480 --> 00:38:27,600
Speaker 2: into them and then the baby can feed directly from them,

726
00:38:27,640 --> 00:38:29,960
Speaker 2: so you're not like transferring a lot of things around.

727
00:38:30,840 --> 00:38:34,040
Speaker 2: Someone asked, there are two sizes. There's a smaller one

728
00:38:34,040 --> 00:38:37,160
Speaker 2: that I've been using. Their question was have I used

729
00:38:37,160 --> 00:38:40,719
Speaker 2: the larger sized collector from Harker. I haven't. Do you

730
00:38:40,800 --> 00:38:42,680
Speaker 2: guys sell them? And why would you use the larger

731
00:38:42,719 --> 00:38:43,239
Speaker 2: size one?

732
00:38:43,440 --> 00:38:46,719
Speaker 1: We've just got the one which is large enough. It

733
00:38:46,800 --> 00:38:48,480
Speaker 1: was definitely large enough for me.

734
00:38:49,120 --> 00:38:51,239
Speaker 2: I think it's twenty mil versus forty mil.

735
00:38:51,719 --> 00:38:54,480
Speaker 1: I think you're doing pretty well if you expressing that much.

736
00:38:56,600 --> 00:38:59,840
Speaker 1: And yeah, it's good to have individual ones.

737
00:39:00,200 --> 00:39:02,799
Speaker 2: I would say, do you guys sell labels to mark

738
00:39:02,840 --> 00:39:04,399
Speaker 2: the date or do you just write them on them?

739
00:39:04,440 --> 00:39:07,520
Speaker 1: The milky goodness the pack does come with labels which

740
00:39:07,520 --> 00:39:10,680
Speaker 1: has there's syringes in it as well. Harker doesn't. But

741
00:39:11,080 --> 00:39:13,520
Speaker 1: I just the way I used the Harker ones was

742
00:39:13,560 --> 00:39:14,800
Speaker 1: I just wrote with a sharpie.

743
00:39:15,120 --> 00:39:18,120
Speaker 2: Yep, that's what I've been doing. Harker also make a

744
00:39:18,520 --> 00:39:21,959
Speaker 2: wearable breast pump. Is that for only once your milk

745
00:39:22,000 --> 00:39:24,400
Speaker 2: actually comes in? Or do people pump for colostrum?

746
00:39:24,920 --> 00:39:28,520
Speaker 1: Okay? So this is where we get into a lactation

747
00:39:28,680 --> 00:39:34,239
Speaker 1: consultant territory. Okay, So but I can tell you my experience.

748
00:39:35,000 --> 00:39:40,560
Speaker 1: So on day two and three, I was incredibly uncomfortable

749
00:39:40,719 --> 00:39:45,960
Speaker 1: with massive, massive cement boobs and a huge amount of

750
00:39:46,040 --> 00:39:49,840
Speaker 1: oversupply that I just couldn't get out, and you always

751
00:39:49,840 --> 00:39:54,400
Speaker 1: need to strike that balance of whether if you're pumping

752
00:39:54,600 --> 00:39:58,919
Speaker 1: early on, you're essentially signaling to create more milk, which

753
00:39:58,960 --> 00:40:05,000
Speaker 1: can overstimulate your supply, and so it needs to be assessed,

754
00:40:05,080 --> 00:40:08,359
Speaker 1: probably best with the midwife or with a lactation consultant.

755
00:40:09,120 --> 00:40:13,719
Speaker 1: The Harker Manual Silicon breast pump is best used to

756
00:40:13,760 --> 00:40:17,600
Speaker 1: catch letdown of milk. And so if you've got you know,

757
00:40:17,640 --> 00:40:19,480
Speaker 1: if you're feeding your baby on one boob and then

758
00:40:19,640 --> 00:40:22,520
Speaker 1: your other boob is starting to really leag like, catch

759
00:40:22,600 --> 00:40:26,040
Speaker 1: it with the Harker and it will create a certain

760
00:40:26,080 --> 00:40:29,160
Speaker 1: amount of pressure and then you can use that milk

761
00:40:29,560 --> 00:40:32,399
Speaker 1: down the track. I think it's unlikely that you would

762
00:40:32,640 --> 00:40:38,200
Speaker 1: use that tool or that aid for colostrum in my understanding.

763
00:40:38,400 --> 00:40:40,440
Speaker 2: And then once your milk does come in. Do you

764
00:40:40,440 --> 00:40:43,719
Speaker 2: have a favorite wearable breast pump in the range? I

765
00:40:43,760 --> 00:40:45,839
Speaker 2: think you told me about this one, yes, So I

766
00:40:45,960 --> 00:40:46,319
Speaker 2: use the.

767
00:40:46,400 --> 00:40:49,920
Speaker 1: U high Embody. It was incredible. It was just the

768
00:40:49,960 --> 00:40:53,319
Speaker 1: most important thing to me was that, well many things

769
00:40:53,320 --> 00:40:58,360
Speaker 1: about it. It was comfortable, and it gave me my independence.

770
00:40:58,440 --> 00:41:00,640
Speaker 1: So I think I started using a bread pump from

771
00:41:00,680 --> 00:41:04,960
Speaker 1: about maybe one or two months in because I was

772
00:41:05,040 --> 00:41:07,360
Speaker 1: really mobile. I was out and about, I wasn't with

773
00:41:07,480 --> 00:41:10,000
Speaker 1: Remy all the time, and I could do it from

774
00:41:10,080 --> 00:41:14,040
Speaker 1: the warehouse, from my car, from the footy, from a

775
00:41:14,080 --> 00:41:17,640
Speaker 1: restaurant and get on with my day. And so you

776
00:41:17,680 --> 00:41:20,080
Speaker 1: just pop it inside your bra it catches the milk.

777
00:41:20,120 --> 00:41:21,719
Speaker 1: Then you stew it in a milk bag, and then

778
00:41:21,760 --> 00:41:23,480
Speaker 1: you can either put that milk bag in the fridge

779
00:41:23,560 --> 00:41:26,719
Speaker 1: or the freezer, and your baby has milk. And yeah,

780
00:41:26,800 --> 00:41:30,040
Speaker 1: most importantly, it didn't hurt my nipples. It was very,

781
00:41:30,120 --> 00:41:32,319
Speaker 1: very comfortable and intuitive and easy to use.

782
00:41:32,520 --> 00:41:35,319
Speaker 2: And I love that the memo never makes you feel

783
00:41:35,320 --> 00:41:36,960
Speaker 2: like there's a stupid question, because I feel like at

784
00:41:37,000 --> 00:41:40,160
Speaker 2: the beginning, you're sort of like, well, if I'm breastfeeding

785
00:41:40,200 --> 00:41:42,319
Speaker 2: my baby on my breast, like why do I need

786
00:41:42,360 --> 00:41:45,160
Speaker 2: a pump? So when you talk about your independence, like

787
00:41:45,200 --> 00:41:46,560
Speaker 2: what is that allowing you to do?

788
00:41:47,200 --> 00:41:50,080
Speaker 1: So there's a few reasons why you'd use a breast pump,

789
00:41:50,200 --> 00:41:53,200
Speaker 1: you know, Lactation consultants might advise to use a breast

790
00:41:53,239 --> 00:41:57,880
Speaker 1: pump as a way to stimulate supply because it essentially

791
00:41:58,800 --> 00:42:04,120
Speaker 1: shows the breast that it it's being used and extracting

792
00:42:04,160 --> 00:42:06,600
Speaker 1: milk like a baby wood and so it can be

793
00:42:06,680 --> 00:42:09,799
Speaker 1: used in that way. How I used it was a

794
00:42:09,840 --> 00:42:12,920
Speaker 1: way to be away from my baby. So when I

795
00:42:13,000 --> 00:42:15,879
Speaker 1: went back to paid work in the office, I would

796
00:42:15,920 --> 00:42:19,080
Speaker 1: be sitting at my desk and I would pump around midday,

797
00:42:19,200 --> 00:42:22,640
Speaker 1: and so I would replace that midday feed for him,

798
00:42:23,080 --> 00:42:25,760
Speaker 1: you know, and then he would take either a bottle

799
00:42:25,920 --> 00:42:29,120
Speaker 1: with formula or a bottle with breast milk. But also,

800
00:42:29,320 --> 00:42:31,040
Speaker 1: like I could go out for dinner, I could be

801
00:42:31,080 --> 00:42:33,879
Speaker 1: away from him. I wanted to be able to live

802
00:42:34,160 --> 00:42:36,560
Speaker 1: my life and be social and not be stuck at

803
00:42:36,560 --> 00:42:39,759
Speaker 1: home all the time. That was important to me, and

804
00:42:39,920 --> 00:42:43,200
Speaker 1: I think that's you know, I was so surprised when

805
00:42:43,320 --> 00:42:46,920
Speaker 1: this pump came out. A lot of people were saying, Wow,

806
00:42:46,960 --> 00:42:50,480
Speaker 1: that's so extraordinary, that's revolutionary, and it kind of got

807
00:42:50,480 --> 00:42:52,200
Speaker 1: my back up a bit because I was like, well,

808
00:42:52,200 --> 00:42:55,239
Speaker 1: why wasn't this created thirty years ago? Like this is

809
00:42:55,440 --> 00:42:59,200
Speaker 1: fifty years ago. These are products that can really help women,

810
00:42:59,400 --> 00:43:01,400
Speaker 1: and yet no one, when no one was investing in

811
00:43:01,480 --> 00:43:04,160
Speaker 1: us in a way to give us our freedom and independence.

812
00:43:04,239 --> 00:43:08,160
Speaker 1: And it's so so important to that your postpartum recovery,

813
00:43:08,239 --> 00:43:11,440
Speaker 1: your mindset, how you feel after giving birth, your identity

814
00:43:12,080 --> 00:43:15,120
Speaker 1: and so I'm just thrilled that there's so much more

815
00:43:15,120 --> 00:43:17,560
Speaker 1: innovation coming through in the mum category now.

816
00:43:18,120 --> 00:43:21,480
Speaker 2: Absolutely, I mean it's wild that no one else could

817
00:43:21,560 --> 00:43:25,759
Speaker 2: feed your baby on any other time schedule, then the

818
00:43:25,760 --> 00:43:29,560
Speaker 2: baby's time schedule until you could pump milk to store.

819
00:43:29,640 --> 00:43:33,919
Speaker 1: And then you're pumping by being plugged in. So Kate

820
00:43:34,040 --> 00:43:37,640
Speaker 1: was talking about when you know, when she had her

821
00:43:37,680 --> 00:43:39,640
Speaker 1: first child, you know, she was at a wedding and

822
00:43:39,680 --> 00:43:42,200
Speaker 1: she had to go on pump like in the toilets,

823
00:43:42,280 --> 00:43:46,719
Speaker 1: like tied to a wall. She didn't have the you know,

824
00:43:46,760 --> 00:43:50,080
Speaker 1: the rechargeable option, and like that's no fun. That means

825
00:43:50,080 --> 00:43:52,160
Speaker 1: you're away for an hour, whereas I was at a wedding,

826
00:43:52,280 --> 00:43:55,800
Speaker 1: sitting at dinner having a conversation, Like I didn't lose

827
00:43:55,880 --> 00:43:57,080
Speaker 1: any time or fun.

828
00:43:57,239 --> 00:43:59,719
Speaker 2: Yeah, that's so Yeah, no one can even tell that

829
00:43:59,719 --> 00:44:03,919
Speaker 2: you're doing that. That's amazing. What about the bottle prep

830
00:44:04,000 --> 00:44:05,600
Speaker 2: machines that are done for you. I think one of

831
00:44:05,640 --> 00:44:07,960
Speaker 2: the examples was Tommy Tippe. I haven't actually heard of

832
00:44:07,960 --> 00:44:10,880
Speaker 2: these yet. Yeah, are they worth it? Are they wasted money?

833
00:44:10,880 --> 00:44:14,719
Speaker 2: What's your opinion on them? Like bottling the milk for you?

834
00:44:15,160 --> 00:44:18,560
Speaker 1: My opinion? And the Memo's position is you invest in

835
00:44:18,600 --> 00:44:22,920
Speaker 1: whatever makes your life easier. Pairing bottles is time consuming

836
00:44:23,239 --> 00:44:25,840
Speaker 1: and sometimes it might just be too hard for you

837
00:44:25,960 --> 00:44:28,319
Speaker 1: in the middle of the night. So we're actually getting

838
00:44:28,320 --> 00:44:30,279
Speaker 1: the Tommy to be one next week or the week

839
00:44:30,640 --> 00:44:33,800
Speaker 1: end of March. And there's also the Baby Breaser Formula

840
00:44:33,840 --> 00:44:37,040
Speaker 1: Pro Advance, which is basically like a cappuccino machine. You're

841
00:44:37,080 --> 00:44:40,560
Speaker 1: literally just and it all comes out. It's amazing. Both

842
00:44:40,600 --> 00:44:43,640
Speaker 1: products are there to help you more easily make a bottle.

843
00:44:44,040 --> 00:44:46,480
Speaker 1: And so if that's something that is stressing you out

844
00:44:46,600 --> 00:44:50,600
Speaker 1: or is eating into your time, or yeah, is making

845
00:44:50,600 --> 00:44:53,560
Speaker 1: you not enjoy this experience as much, then maybe it

846
00:44:53,640 --> 00:44:56,200
Speaker 1: is with you investing if you can rationalize the cost.

847
00:44:56,520 --> 00:44:59,560
Speaker 2: Yeah, I love that mentality. Back to the sort of

848
00:44:59,680 --> 00:45:03,760
Speaker 2: gen a trend questions, what is something that people always

849
00:45:03,760 --> 00:45:06,879
Speaker 2: suggest or that people assume they need that you don't

850
00:45:06,880 --> 00:45:08,799
Speaker 2: think they actually need to be buying, Like the one

851
00:45:08,800 --> 00:45:11,760
Speaker 2: thing everyone's like comes in for and then you're like, guys,

852
00:45:11,920 --> 00:45:14,720
Speaker 2: you don't need that yet, or you don't need it now, or.

853
00:45:15,080 --> 00:45:18,759
Speaker 1: So the one thing that I often see that I

854
00:45:18,800 --> 00:45:21,400
Speaker 1: always have a chuckle about a wipe warmers, And we

855
00:45:21,440 --> 00:45:24,520
Speaker 1: will never stop them at the memo wipe warm it

856
00:45:24,760 --> 00:45:27,839
Speaker 1: like a product that actually warms a wipe, so your

857
00:45:27,920 --> 00:45:33,600
Speaker 1: baby bum is more comfortable, but pretty good, Like I

858
00:45:33,600 --> 00:45:37,400
Speaker 1: don't think that that is worth investing in. A top

859
00:45:37,440 --> 00:45:39,840
Speaker 1: seller for us is a nappy bin, which just surprises

860
00:45:39,880 --> 00:45:41,279
Speaker 1: me because I just put it in a bag and

861
00:45:41,320 --> 00:45:43,480
Speaker 1: then put it straight in the bin because I don't

862
00:45:43,520 --> 00:45:50,279
Speaker 1: want nappies anywhere inside environment, like lighter candle let's, But

863
00:45:50,680 --> 00:45:53,359
Speaker 1: a lot of people do really enjoy that, but it's

864
00:45:53,400 --> 00:45:56,840
Speaker 1: not something that I would call an essential. Yeah, I

865
00:45:56,880 --> 00:45:59,440
Speaker 1: think they're two kind of key ones, Like you don't

866
00:45:59,520 --> 00:46:02,719
Speaker 1: have to warm the white I've always start.

867
00:46:03,840 --> 00:46:05,919
Speaker 2: What about the top thing like the reverse the top

868
00:46:05,920 --> 00:46:08,520
Speaker 2: thing you recommend that people are surprised by that they

869
00:46:08,560 --> 00:46:09,840
Speaker 2: sort of didn't think they'd need.

870
00:46:10,520 --> 00:46:13,600
Speaker 1: Well, I just don't really go straight to baby. I

871
00:46:13,640 --> 00:46:16,759
Speaker 1: go straight to mum. So there's a stat that comes

872
00:46:16,800 --> 00:46:19,000
Speaker 1: out of the States that one in ten products bought

873
00:46:19,000 --> 00:46:24,280
Speaker 1: for new families of mum the rest of the baby.

874
00:46:24,400 --> 00:46:27,400
Speaker 1: So what does that tell you? It means that the

875
00:46:27,440 --> 00:46:31,279
Speaker 1: baby is the focus. Great, the baby is being cared for,

876
00:46:31,440 --> 00:46:34,080
Speaker 1: the baby is set, But what about the things that

877
00:46:34,280 --> 00:46:39,200
Speaker 1: are helping the mum recover from what can be traumatic,

878
00:46:39,320 --> 00:46:43,720
Speaker 1: what can be overwhelming, what is a huge transformational time?

879
00:46:44,280 --> 00:46:46,320
Speaker 1: And you know time in hospital, there's a lot of

880
00:46:46,400 --> 00:46:48,880
Speaker 1: healing that needs to be done. There's a lot of

881
00:46:48,920 --> 00:46:52,160
Speaker 1: emphasis that needs to be placed on mental health over

882
00:46:52,200 --> 00:46:57,080
Speaker 1: that time, on nutrition, on getting enough sleep. So I

883
00:46:57,120 --> 00:47:01,239
Speaker 1: always recommend for me the product that I always give

884
00:47:01,800 --> 00:47:04,680
Speaker 1: my friends after giving birth is the tenth Flow State,

885
00:47:04,800 --> 00:47:07,799
Speaker 1: which is an incredible supplement that you only take after

886
00:47:07,840 --> 00:47:10,880
Speaker 1: giving birth. It's for the postpartum period. And when I

887
00:47:10,920 --> 00:47:13,600
Speaker 1: say it changed my life, I mean it brought me

888
00:47:13,640 --> 00:47:17,240
Speaker 1: back to life. It gave me a sense of clarity, energy,

889
00:47:17,520 --> 00:47:22,000
Speaker 1: and vitality that I forgot existed after giving birth.

890
00:47:22,280 --> 00:47:25,080
Speaker 2: Oh, I love that. And that was also an answer

891
00:47:25,120 --> 00:47:26,839
Speaker 2: to the next question, which I also liked the way

892
00:47:26,840 --> 00:47:28,879
Speaker 2: it was phrased. Which was the favorite thing to give

893
00:47:29,080 --> 00:47:33,480
Speaker 2: new parents, not favorite thing to give new babies.

894
00:47:33,600 --> 00:47:36,680
Speaker 1: Yeah, the other thing is just like anything that will

895
00:47:36,680 --> 00:47:38,720
Speaker 1: get you more sleep, which is something for the baby

896
00:47:38,760 --> 00:47:41,399
Speaker 1: and also something for you. So like if you want

897
00:47:41,440 --> 00:47:45,000
Speaker 1: a great little tool that they probably haven't been given.

898
00:47:45,440 --> 00:47:49,560
Speaker 1: I can't shout more about the baby shushar.

899
00:47:49,680 --> 00:47:51,240
Speaker 2: I was gonna say the sushir.

900
00:47:51,320 --> 00:47:54,799
Speaker 1: That's for the susha. It literally like it brings your

901
00:47:54,800 --> 00:47:58,120
Speaker 1: baby down. It just calms them down, and it literally

902
00:47:58,200 --> 00:48:03,000
Speaker 1: goes shhh, and it would just I'd turn it on

903
00:48:03,239 --> 00:48:06,480
Speaker 1: and Remy would just chill out. So that's a really

904
00:48:06,560 --> 00:48:08,719
Speaker 1: great one. That's a fun one to invest in.

905
00:48:08,880 --> 00:48:11,560
Speaker 2: I love that it's for both the baby and it's

906
00:48:11,600 --> 00:48:12,160
Speaker 2: the parents.

907
00:48:12,440 --> 00:48:16,120
Speaker 1: Yes, because if your baby's come, you'll be calm. It's

908
00:48:16,120 --> 00:48:18,399
Speaker 1: a good one for the car, and hopefully it will

909
00:48:18,440 --> 00:48:20,239
Speaker 1: bring you a bit more sleep. Use that and then

910
00:48:20,280 --> 00:48:23,000
Speaker 1: you've got your white machine kind of running in, you know.

911
00:48:23,080 --> 00:48:23,719
Speaker 1: At the same time.

912
00:48:23,800 --> 00:48:26,440
Speaker 2: Yeah, I'm excited for that. For myself, I think I

913
00:48:26,480 --> 00:48:28,920
Speaker 2: need a white noise machine, definitely.

914
00:48:29,200 --> 00:48:29,719
Speaker 1: Definitely.

915
00:48:30,239 --> 00:48:32,799
Speaker 2: So then when it does come to the baby, I

916
00:48:32,800 --> 00:48:36,160
Speaker 2: think one of the things that happens is like, you know,

917
00:48:36,200 --> 00:48:37,600
Speaker 2: you have a baby shower and there are so many

918
00:48:37,680 --> 00:48:39,600
Speaker 2: gifts for a newborn, and there's so many pieces of clothing,

919
00:48:39,640 --> 00:48:41,880
Speaker 2: and then people forget they grow every five seconds and

920
00:48:41,920 --> 00:48:44,160
Speaker 2: they last in the four zeros for like one minute.

921
00:48:44,239 --> 00:48:48,960
Speaker 2: So when it comes to actually essentral clothing for newborns

922
00:48:48,960 --> 00:48:52,480
Speaker 2: and blankets, like you know, how in that first couple

923
00:48:52,520 --> 00:48:54,719
Speaker 2: of weeks or first couple of months and what sizes.

924
00:48:55,560 --> 00:48:57,279
Speaker 2: I had no idea if it was like do I

925
00:48:57,320 --> 00:49:00,279
Speaker 2: need ten onesies or a hundred onesies? Do I need

926
00:49:00,360 --> 00:49:03,399
Speaker 2: like like literally, there's no clue of do I need

927
00:49:03,440 --> 00:49:05,640
Speaker 2: two Muslim wraps and two swattles or do I need

928
00:49:05,680 --> 00:49:09,960
Speaker 2: like fifty? What's a kind of ballpark a central number

929
00:49:10,000 --> 00:49:13,279
Speaker 2: that you think allows them to Obviously every baby's born

930
00:49:13,280 --> 00:49:16,279
Speaker 2: a different size, but what would you start with. There's

931
00:49:16,360 --> 00:49:17,320
Speaker 2: like a safety pack.

932
00:49:17,719 --> 00:49:19,640
Speaker 1: Sure, so have a look at our list. We've got

933
00:49:19,680 --> 00:49:22,879
Speaker 1: a newborn clothing list that's really helpful. A few things

934
00:49:22,880 --> 00:49:25,520
Speaker 1: to keep in mind is, obviously, if your baby's premi

935
00:49:25,719 --> 00:49:29,839
Speaker 1: or extra small, there's a five zero option. Newborn is

936
00:49:30,120 --> 00:49:34,080
Speaker 1: four zeros and it's unlikely that you'll get I mean,

937
00:49:34,120 --> 00:49:36,560
Speaker 1: it depends. As you said, all babies are different. I

938
00:49:36,600 --> 00:49:39,560
Speaker 1: wouldn't go too heavy on the newborn size is because

939
00:49:39,640 --> 00:49:42,160
Speaker 1: they will grow out of them quite soon. I think

940
00:49:42,200 --> 00:49:45,200
Speaker 1: I would have had two or three newborn things, which

941
00:49:45,280 --> 00:49:48,879
Speaker 1: was very like hospital at first week or two, and

942
00:49:48,920 --> 00:49:51,480
Speaker 1: then it's all about that zero to three months. And

943
00:49:51,600 --> 00:49:54,040
Speaker 1: you know, if that's proving a little bit big, don't

944
00:49:54,040 --> 00:49:57,160
Speaker 1: worry about just roll back the sleeve like a big deal.

945
00:49:57,600 --> 00:50:00,160
Speaker 1: It's much better to be too big than too small,

946
00:50:00,160 --> 00:50:03,000
Speaker 1: and then you get a bit more longevity out of it.

947
00:50:03,440 --> 00:50:05,760
Speaker 1: You need to consider what time of year you're having

948
00:50:05,800 --> 00:50:08,839
Speaker 1: your baby. They always need one more layer than you.

949
00:50:09,360 --> 00:50:11,840
Speaker 1: So that's why we always recommend that you start with

950
00:50:11,920 --> 00:50:15,759
Speaker 1: a singlet or a body suit and you know six

951
00:50:15,800 --> 00:50:19,879
Speaker 1: to eight maybe singlets and bodysuits and you know four

952
00:50:19,920 --> 00:50:23,040
Speaker 1: to six grow suits, which you know with zips. Really

953
00:50:23,040 --> 00:50:25,600
Speaker 1: recommend the zips because they're easy to get on and off.

954
00:50:26,320 --> 00:50:29,799
Speaker 1: And with a blanket, you won't use a blanket in

955
00:50:29,840 --> 00:50:33,960
Speaker 1: their cotch. That's not recommended as safe. You would use

956
00:50:33,960 --> 00:50:36,320
Speaker 1: a blanket if you're out and about in the prem

957
00:50:36,960 --> 00:50:41,000
Speaker 1: over winter or cooler climate. Yeah, you wouldn't put them

958
00:50:41,000 --> 00:50:43,200
Speaker 1: to sleep with a blanket. You put them to sleep

959
00:50:43,239 --> 00:50:46,480
Speaker 1: in a sleeping bag or a swaddle in those first

960
00:50:46,719 --> 00:50:49,759
Speaker 1: few weeks and months, and that essentially acts like a

961
00:50:49,800 --> 00:50:53,560
Speaker 1: blanket or a doner and it keeps them swaddled really

962
00:50:53,719 --> 00:50:55,080
Speaker 1: tight and comfortable.

963
00:50:55,360 --> 00:50:58,600
Speaker 2: It's crazy like that blew my mind, even having been

964
00:50:58,640 --> 00:51:00,279
Speaker 2: around a lot of babies in our friends had a

965
00:51:00,280 --> 00:51:02,719
Speaker 2: lot of babies that firstly, when I first saw them

966
00:51:02,760 --> 00:51:06,640
Speaker 2: in bed with nothing, I was like, where's the blanket?

967
00:51:06,760 --> 00:51:08,880
Speaker 2: Like I don't get it, but like, because it's a

968
00:51:08,920 --> 00:51:12,400
Speaker 2: suffocation risk, you can't just have material everywhere. But like

969
00:51:12,520 --> 00:51:15,720
Speaker 2: in my brain, of course you go, oh, baby sleep blanket.

970
00:51:15,840 --> 00:51:18,200
Speaker 2: Like it was so weird to me that they were

971
00:51:18,239 --> 00:51:19,440
Speaker 2: like no blankets for babies.

972
00:51:19,480 --> 00:51:24,640
Speaker 1: I was like, oh, oh, okay, what yeah exactly, So yeah,

973
00:51:24,680 --> 00:51:27,359
Speaker 1: I really recommend those sleeping bags from Love to Dream

974
00:51:27,440 --> 00:51:29,840
Speaker 1: or Ergo Pouch or wool Babe, Like they're so great

975
00:51:29,920 --> 00:51:33,480
Speaker 1: and you go through the transitions as their arms go out,

976
00:51:33,520 --> 00:51:35,879
Speaker 1: when they start to roll, you transition them with their

977
00:51:36,560 --> 00:51:40,040
Speaker 1: arms out and just yeah, follow those steps and then

978
00:51:40,400 --> 00:51:43,040
Speaker 1: you get the right weight to the climate that you're in.

979
00:51:43,160 --> 00:51:45,240
Speaker 1: So as you're going into winter, you get a heavier

980
00:51:45,320 --> 00:51:48,720
Speaker 1: tog which is like a heavier blanket like your winter

981
00:51:49,280 --> 00:51:51,240
Speaker 1: your winter bedding, and it's really cozy.

982
00:51:51,280 --> 00:51:54,880
Speaker 2: I wish they made them same. That's our next business

983
00:51:54,920 --> 00:51:59,200
Speaker 2: ideas adult grow suits and sleeping sacks but with the

984
00:51:59,200 --> 00:52:01,000
Speaker 2: little arm thing because they're so cute.

985
00:52:01,040 --> 00:52:02,880
Speaker 1: And then like if you're having a baby in winter,

986
00:52:03,160 --> 00:52:06,319
Speaker 1: like you'll need like socks, you know, a cardi or

987
00:52:06,320 --> 00:52:09,480
Speaker 1: a jumper. You don't have to go too much into that,

988
00:52:09,560 --> 00:52:13,120
Speaker 1: you know, like washrints repeat, they'll need hats, so you

989
00:52:13,160 --> 00:52:15,640
Speaker 1: know those little knotted hats. If you're having a baby

990
00:52:15,640 --> 00:52:17,480
Speaker 1: in winter, maybe you get like two of those and

991
00:52:17,520 --> 00:52:21,080
Speaker 1: maybe a beanie for outside. Something like that is a

992
00:52:21,120 --> 00:52:21,720
Speaker 1: good balance.

993
00:52:21,760 --> 00:52:24,920
Speaker 2: I think, even learning as well that the babies obviously

994
00:52:25,000 --> 00:52:27,719
Speaker 2: they can't regulate their temperature straight away, so having like

995
00:52:27,760 --> 00:52:30,680
Speaker 2: a single it underneath all their onesies. I didn't know

996
00:52:30,719 --> 00:52:33,520
Speaker 2: that either, and the membo was just like it made

997
00:52:33,520 --> 00:52:35,880
Speaker 2: it so straightforward. So guys, in the show notes, I

998
00:52:35,880 --> 00:52:38,040
Speaker 2: will link all the lists that we've been talking about

999
00:52:38,040 --> 00:52:39,680
Speaker 2: as well, so you don't have to be furiously writing

1000
00:52:39,719 --> 00:52:44,840
Speaker 2: down numbers because it's it's all there. And there's also

1001
00:52:44,960 --> 00:52:48,640
Speaker 2: lists for your hospital bag as well versus just generally

1002
00:52:48,800 --> 00:52:51,040
Speaker 2: things you want to have at home. But one thing

1003
00:52:51,120 --> 00:52:54,840
Speaker 2: that I also found really really interesting and you wouldn't

1004
00:52:54,880 --> 00:52:58,560
Speaker 2: have thought about until you were buying, is the pram

1005
00:52:59,400 --> 00:53:05,880
Speaker 2: capsule car seat conversation. We had lots of questions about that,

1006
00:53:06,040 --> 00:53:08,480
Speaker 2: and you explained it to me, and then I got

1007
00:53:08,480 --> 00:53:10,480
Speaker 2: you to explain it to Nick so that we understood

1008
00:53:10,520 --> 00:53:14,400
Speaker 2: all of the options of the mechanics of that and

1009
00:53:14,440 --> 00:53:17,000
Speaker 2: then changed into a stroller and all of those things.

1010
00:53:17,000 --> 00:53:19,759
Speaker 2: So can you give us the little rundown on the

1011
00:53:19,800 --> 00:53:23,160
Speaker 2: capsule PRAM versus the non capsual PRAM and the integration

1012
00:53:23,280 --> 00:53:25,360
Speaker 2: of the car seat and all of those.

1013
00:53:25,200 --> 00:53:28,400
Speaker 1: Things, of course. So there's two types of prams that

1014
00:53:28,440 --> 00:53:31,840
Speaker 1: you can buy. You can buy a PRAM which would

1015
00:53:31,880 --> 00:53:36,319
Speaker 1: normally come with a bacinette attachment, which is like a

1016
00:53:36,320 --> 00:53:38,080
Speaker 1: flat thing. You know, you see the prams with the

1017
00:53:38,120 --> 00:53:40,879
Speaker 1: little shield over them, and that's what the baby can

1018
00:53:41,680 --> 00:53:44,400
Speaker 1: live in, can sleep in, can hang out in for

1019
00:53:44,880 --> 00:53:48,040
Speaker 1: newborn up to about six months. Then when they're ready

1020
00:53:48,080 --> 00:53:51,960
Speaker 1: to sit up, you will transition them into their seat,

1021
00:53:52,000 --> 00:53:55,280
Speaker 1: which is an additional attachment that would come with your PRAM.

1022
00:53:55,800 --> 00:53:59,840
Speaker 1: When you're ready to use something a little bit leaner

1023
00:54:00,080 --> 00:54:03,160
Speaker 1: and cleaner, a travel stroller is a good way to go,

1024
00:54:03,360 --> 00:54:06,319
Speaker 1: and that is a lot thinner. They can sit up

1025
00:54:06,400 --> 00:54:09,920
Speaker 1: right or it can be kind of reclined a little bit.

1026
00:54:10,040 --> 00:54:11,719
Speaker 1: They can sleep in it, and you can put take

1027
00:54:11,760 --> 00:54:13,640
Speaker 1: that on planes. You can put it in the back

1028
00:54:13,640 --> 00:54:16,240
Speaker 1: of your car, like that's the one. A travel stroller

1029
00:54:16,280 --> 00:54:18,160
Speaker 1: is what lives in the boot of my car and

1030
00:54:18,200 --> 00:54:21,400
Speaker 1: you can only really use that from six months onwards,

1031
00:54:21,760 --> 00:54:24,720
Speaker 1: and it's great for toddlers. But a prem is something

1032
00:54:24,719 --> 00:54:27,000
Speaker 1: that you would use from newborn and we still use

1033
00:54:27,040 --> 00:54:29,960
Speaker 1: it when we're going out and about, like to park,

1034
00:54:30,040 --> 00:54:33,400
Speaker 1: and that lives in the house and it does the streets.

1035
00:54:34,719 --> 00:54:38,880
Speaker 1: What your option for a car seat and a capsule is,

1036
00:54:39,680 --> 00:54:41,799
Speaker 1: when you take your baby home from hospital, you're going

1037
00:54:41,840 --> 00:54:44,520
Speaker 1: to need a car seat or a capsule safely fitted

1038
00:54:44,600 --> 00:54:47,879
Speaker 1: in your car. You can have a car seat from

1039
00:54:47,960 --> 00:54:52,719
Speaker 1: newborn age it's super safe, but when you park, you

1040
00:54:52,760 --> 00:54:54,720
Speaker 1: need to take your baby out of that car seat

1041
00:54:55,040 --> 00:54:56,799
Speaker 1: and you would either put them into your pram or

1042
00:54:56,880 --> 00:55:00,279
Speaker 1: take them into the house or wherever you're going if

1043
00:55:00,360 --> 00:55:03,919
Speaker 1: you buy a capsule. A capsule is detachable, and that's

1044
00:55:03,920 --> 00:55:07,200
Speaker 1: something that can be really helpful, like it was for

1045
00:55:07,280 --> 00:55:10,080
Speaker 1: me if you're planning on getting out and about, if

1046
00:55:10,080 --> 00:55:12,839
Speaker 1: you're planning on going to meeting, sitting at cafes, and

1047
00:55:12,920 --> 00:55:14,920
Speaker 1: you don't want to take the baby out of the

1048
00:55:14,920 --> 00:55:17,319
Speaker 1: car seat because they will wake up or they could

1049
00:55:17,400 --> 00:55:20,040
Speaker 1: wake up. So a capsule is a really great way

1050
00:55:20,080 --> 00:55:23,200
Speaker 1: to not disturb a baby's sleep if you're taking them

1051
00:55:23,239 --> 00:55:27,279
Speaker 1: from car to out and about. The great thing about

1052
00:55:27,280 --> 00:55:30,719
Speaker 1: a capsule is that you can carry it and it

1053
00:55:30,760 --> 00:55:35,040
Speaker 1: also fits onto your prem so you can put that

1054
00:55:35,680 --> 00:55:38,120
Speaker 1: attach it into your PRAM and take them out and

1055
00:55:38,120 --> 00:55:42,080
Speaker 1: about as well, so you wouldn't use your bacinet. At

1056
00:55:42,080 --> 00:55:46,040
Speaker 1: that point, someone asked if they needed the capsule and

1057
00:55:46,080 --> 00:55:50,239
Speaker 1: the bacinet attachment for the PRAM. Technically yes, like all

1058
00:55:50,400 --> 00:55:53,440
Speaker 1: prams will come with that bacinet attachment, so you're going

1059
00:55:53,480 --> 00:55:58,759
Speaker 1: to get that anyway, And it's also flatter, and you're

1060
00:55:58,800 --> 00:56:01,440
Speaker 1: not recommended to keep your baby in a capsule for

1061
00:56:01,560 --> 00:56:04,279
Speaker 1: long periods of time, whereas a PRAM you kind of

1062
00:56:04,320 --> 00:56:07,040
Speaker 1: can for you know, there are SIDS guidelines, you can

1063
00:56:07,080 --> 00:56:10,320
Speaker 1: look them up. But yes, you would need the capsule

1064
00:56:10,440 --> 00:56:14,640
Speaker 1: because the capsule is what can be safely attached into

1065
00:56:14,680 --> 00:56:15,120
Speaker 1: your car.

1066
00:56:15,440 --> 00:56:18,319
Speaker 2: Oh my gosh. I had no idea that all those

1067
00:56:18,360 --> 00:56:21,400
Speaker 2: options were things. But once you explained that, of course,

1068
00:56:21,440 --> 00:56:25,000
Speaker 2: if the car seat is all just one thing, you

1069
00:56:25,080 --> 00:56:27,799
Speaker 2: would be waking up your child every single time you

1070
00:56:27,840 --> 00:56:30,680
Speaker 2: want to run into the grab it, takeaway coffee, run

1071
00:56:30,680 --> 00:56:33,240
Speaker 2: into grab the groceries, Whereas if they're in the capture,

1072
00:56:33,280 --> 00:56:35,760
Speaker 2: you just take the whole capsule out and they stay asleep.

1073
00:56:35,800 --> 00:56:38,640
Speaker 2: And I was like, don't say any more words, I

1074
00:56:38,640 --> 00:56:40,440
Speaker 2: will get the capsule thing totally.

1075
00:56:40,560 --> 00:56:43,640
Speaker 1: I am really recommend capsules for people who are planning

1076
00:56:43,640 --> 00:56:44,480
Speaker 1: to be out and about.

1077
00:56:44,760 --> 00:56:46,480
Speaker 2: Yeah, and then that it just can fit in the

1078
00:56:46,480 --> 00:56:48,799
Speaker 2: pram if you want it to, or you can leave

1079
00:56:48,800 --> 00:56:51,719
Speaker 2: the basinet on. I love that versatility, and you guys

1080
00:56:51,760 --> 00:56:54,319
Speaker 2: have seen I will link the choices we ended up

1081
00:56:54,320 --> 00:56:57,120
Speaker 2: going with from Bugaboo. They all integrate together and it's

1082
00:56:57,280 --> 00:56:59,280
Speaker 2: just so amazing.

1083
00:57:00,200 --> 00:57:00,800
Speaker 1: So amazing.

1084
00:57:04,800 --> 00:57:07,160
Speaker 2: Well, you want your bang for buck, right, you want

1085
00:57:07,160 --> 00:57:10,319
Speaker 2: it to be able to change. I'm conscious of time,

1086
00:57:10,360 --> 00:57:12,000
Speaker 2: so I will just ask one more and then maybe

1087
00:57:12,120 --> 00:57:16,240
Speaker 2: send you the last couple that are more discrete kind

1088
00:57:16,280 --> 00:57:18,400
Speaker 2: of questions about like opening hours and stuff like that.

1089
00:57:18,680 --> 00:57:22,200
Speaker 2: But the last one on like a gear purchase investment

1090
00:57:23,000 --> 00:57:27,040
Speaker 2: note was the baby lounger or bouncer and then the

1091
00:57:27,080 --> 00:57:31,240
Speaker 2: cocoona baby nests. So you had shown me like, and

1092
00:57:31,320 --> 00:57:33,480
Speaker 2: I understand why this is overwhelming because they all look

1093
00:57:33,560 --> 00:57:36,480
Speaker 2: like they do similar things. So there's like the kind

1094
00:57:36,520 --> 00:57:40,080
Speaker 2: of cushy cushion where the baby sits flat but all

1095
00:57:40,160 --> 00:57:44,120
Speaker 2: nestled in. Then there's like the bouncer thing where they're

1096
00:57:44,120 --> 00:57:47,400
Speaker 2: on a diagonal and you're kind of bouncing them, Like,

1097
00:57:47,520 --> 00:57:49,760
Speaker 2: what are the ages for all those? Do you get

1098
00:57:49,920 --> 00:57:51,520
Speaker 2: all of them? Do you get some of them. Do

1099
00:57:51,560 --> 00:57:53,600
Speaker 2: you get one first and then think about the other one.

1100
00:57:54,200 --> 00:57:57,600
Speaker 1: You don't need all of them, and just around safety

1101
00:57:57,880 --> 00:58:01,520
Speaker 1: once again, like I'm not an experts, not a sleep expert.

1102
00:58:01,760 --> 00:58:05,800
Speaker 1: If you want more detailed information, go to SIDS and

1103
00:58:05,880 --> 00:58:10,120
Speaker 1: check it out. It is not recommended that babies sleep

1104
00:58:10,160 --> 00:58:13,840
Speaker 1: in a baby lounger. A baby lounger is for play

1105
00:58:14,440 --> 00:58:17,520
Speaker 1: or chill out, and it's a place where they can

1106
00:58:17,640 --> 00:58:22,680
Speaker 1: kind of safely rest. I personally didn't use a baby loannger.

1107
00:58:22,800 --> 00:58:25,760
Speaker 1: I used a baby bouncer. So the Baby Beyond one

1108
00:58:25,920 --> 00:58:28,800
Speaker 1: is just so good. It has three levels. It can

1109
00:58:28,920 --> 00:58:32,520
Speaker 1: rock your baby gently, they can rock themselves gently, and

1110
00:58:32,560 --> 00:58:35,280
Speaker 1: it's a really safe and comfortable place for them to

1111
00:58:35,440 --> 00:58:38,360
Speaker 1: hang out and see the world. And you can also

1112
00:58:38,440 --> 00:58:42,800
Speaker 1: really move it very easily. The Cocuona Baby is goat

1113
00:58:43,160 --> 00:58:48,360
Speaker 1: like obsessed with it. You use it for the first

1114
00:58:48,360 --> 00:58:51,280
Speaker 1: three months of your baby's life. I used it for

1115
00:58:51,320 --> 00:58:54,840
Speaker 1: his day naps. I didn't use it for night naps,

1116
00:58:54,880 --> 00:58:58,080
Speaker 1: and I don't believe it's recommended that babies sleep in

1117
00:58:58,120 --> 00:59:02,360
Speaker 1: it overnight. Treason Cocuona nest is so great is because

1118
00:59:02,400 --> 00:59:04,800
Speaker 1: it mimics the shape of the womb, so it's quite

1119
00:59:05,200 --> 00:59:08,160
Speaker 1: kind of contoured and it just keeps them really nice

1120
00:59:08,160 --> 00:59:11,000
Speaker 1: and tight, and there's a little elastic strap that holds

1121
00:59:11,040 --> 00:59:14,240
Speaker 1: them in. That's a resting place and a chill out

1122
00:59:14,240 --> 00:59:17,920
Speaker 1: place for them that is also mobile and some people,

1123
00:59:18,320 --> 00:59:20,200
Speaker 1: you know, I used it all around the house, so

1124
00:59:20,240 --> 00:59:23,160
Speaker 1: it would be sitting on the floor, you know, in

1125
00:59:23,200 --> 00:59:25,680
Speaker 1: front of the TV and stuff, or you can put

1126
00:59:25,680 --> 00:59:28,480
Speaker 1: it in their cot if you would like to. Essentially

1127
00:59:28,480 --> 00:59:31,880
Speaker 1: it's a bacinette, So it's just for newborn babies. Yeah,

1128
00:59:31,920 --> 00:59:35,040
Speaker 1: I think Remy moved out of his at about three months.

1129
00:59:35,080 --> 00:59:38,280
Speaker 1: But it keeps them nice and tight and cozy and

1130
00:59:38,640 --> 00:59:42,560
Speaker 1: essentially swaddled in those early days, which is really important

1131
00:59:42,600 --> 00:59:45,840
Speaker 1: where comfort is key to their I guess, their conditioning

1132
00:59:46,440 --> 00:59:49,440
Speaker 1: and their introduction into the world without being too much

1133
00:59:49,480 --> 00:59:52,480
Speaker 1: of a shock to the system. So my answer is,

1134
00:59:52,720 --> 00:59:56,120
Speaker 1: you don't need a baby lounger if you have a bouncer,

1135
00:59:56,560 --> 00:59:59,920
Speaker 1: you don't need a baby lounger. If you're wanting them

1136
01:00:00,120 --> 01:00:03,520
Speaker 1: to sleep in something that is versatile and mobile around

1137
01:00:03,560 --> 01:00:06,280
Speaker 1: the house, I would recommend the Cocuna Baby instead.

1138
01:00:06,440 --> 01:00:09,040
Speaker 2: But would you get the Cocuna Baby and a bouncer

1139
01:00:09,200 --> 01:00:11,200
Speaker 2: are they serving different Yeah.

1140
01:00:11,360 --> 01:00:14,800
Speaker 1: Yeah, so the nest is more of a sleep it's

1141
01:00:14,840 --> 01:00:18,600
Speaker 1: a bascinet essentially. It just doesn't have the walls, and

1142
01:00:18,800 --> 01:00:22,480
Speaker 1: the bouncer is just so great for them to hang

1143
01:00:22,520 --> 01:00:24,880
Speaker 1: out like I would. My foot would be tapping that

1144
01:00:24,960 --> 01:00:28,080
Speaker 1: bouncer like all day long when I was working on

1145
01:00:28,160 --> 01:00:30,600
Speaker 1: emails or I was doing calls, and you know, I'd

1146
01:00:30,600 --> 01:00:33,360
Speaker 1: take it to the office or I think, hell out

1147
01:00:33,360 --> 01:00:35,240
Speaker 1: of the warehouse. You can take it to your mom's

1148
01:00:35,240 --> 01:00:39,520
Speaker 1: house or your grandma's house, or yet. A bouncer is

1149
01:00:39,560 --> 01:00:41,600
Speaker 1: a really great parenting tool.

1150
01:00:41,680 --> 01:00:45,040
Speaker 2: Oh my gosh. Well, I will send you some of

1151
01:00:45,040 --> 01:00:47,560
Speaker 2: the other questions to make sure that they get answered.

1152
01:00:47,560 --> 01:00:48,760
Speaker 2: And I feel like we're going to have to do

1153
01:00:48,800 --> 01:00:50,880
Speaker 2: a follow up at some point because this is going

1154
01:00:50,920 --> 01:00:54,440
Speaker 2: to generate I think a lot of further questions. And

1155
01:00:54,560 --> 01:00:56,400
Speaker 2: I feel like I'm going to have to put links

1156
01:00:56,400 --> 01:01:00,920
Speaker 2: and diagrams because you've just helped demistify the landscape so much,

1157
01:01:01,120 --> 01:01:03,200
Speaker 2: which you've done for us and hopefully now done for

1158
01:01:03,240 --> 01:01:05,840
Speaker 2: so many of our listeners and guys. The Memo website

1159
01:01:05,880 --> 01:01:08,800
Speaker 2: has all of the resources that we've mentioned. I'll put

1160
01:01:08,800 --> 01:01:11,400
Speaker 2: links to everything and direct links to each section as well,

1161
01:01:11,440 --> 01:01:14,040
Speaker 2: so you know where to go back to, Phoebe. I'm

1162
01:01:14,120 --> 01:01:17,640
Speaker 2: so so grateful for your time. Phoebe just got married,

1163
01:01:17,680 --> 01:01:20,520
Speaker 2: by the way, like literally seven days ago, and squeeze

1164
01:01:20,600 --> 01:01:23,600
Speaker 2: this in in between the festivities, so.

1165
01:01:23,800 --> 01:01:25,960
Speaker 1: It's all part of it. It's all part of it.

1166
01:01:26,040 --> 01:01:29,440
Speaker 1: Nothing's changed for us, So back to business as usual,

1167
01:01:29,520 --> 01:01:33,080
Speaker 1: BAU totally. But I'm just so grateful. Thank you for

1168
01:01:33,760 --> 01:01:36,320
Speaker 1: having our conversation, for hosting me, and I'm just so

1169
01:01:36,400 --> 01:01:39,840
Speaker 1: thrilled that you're able to share your own story with

1170
01:01:40,040 --> 01:01:42,240
Speaker 1: your audience and with people like me. I find it

1171
01:01:42,280 --> 01:01:46,000
Speaker 1: really inspirational and enlightening. So you're doing a great job.

1172
01:01:46,080 --> 01:01:46,560
Speaker 1: Keep it up.

1173
01:01:46,640 --> 01:01:49,000
Speaker 2: Oh thank you so much, and there'll be many follow

1174
01:01:49,040 --> 01:01:52,520
Speaker 2: ons guys of me actually talking about the things that

1175
01:01:52,560 --> 01:01:55,320
Speaker 2: we have talked about, that I have bought, and then

1176
01:01:55,800 --> 01:01:58,520
Speaker 2: updating you on how it's actually worked once the baby arrives.

1177
01:01:58,640 --> 01:02:00,720
Speaker 1: What I would say on that, Seriah, is the whole

1178
01:02:00,760 --> 01:02:03,920
Speaker 1: point is that your experience will be completely different to mine,

1179
01:02:04,080 --> 01:02:07,280
Speaker 1: and we really want everyone to understand that as they're

1180
01:02:07,320 --> 01:02:10,320
Speaker 1: going through their baby journey, please don't compare yourself to

1181
01:02:10,480 --> 01:02:14,040
Speaker 1: other people and that person's getting babies, getting more sleep,

1182
01:02:14,240 --> 01:02:17,200
Speaker 1: or that one's feeding so much easier, you know, easy,

1183
01:02:17,360 --> 01:02:20,360
Speaker 1: unique experience, and you just have to do it your way.

1184
01:02:20,520 --> 01:02:22,640
Speaker 1: So don't get too stressed out with what's going on

1185
01:02:22,720 --> 01:02:26,400
Speaker 1: around you. Trust your instincts, look at some resources, get

1186
01:02:26,440 --> 01:02:28,600
Speaker 1: help from the experts. I am not one of them.

1187
01:02:28,960 --> 01:02:31,960
Speaker 1: You know, there are lactation concerns, there are sleep experts,

1188
01:02:32,000 --> 01:02:34,960
Speaker 1: there's midwives. You know, there's all of those people, your

1189
01:02:35,000 --> 01:02:37,560
Speaker 1: maternal child healthness. And also talk to your friends. If

1190
01:02:37,560 --> 01:02:41,800
Speaker 1: you're not feeling great, it's really really normal or it's

1191
01:02:41,840 --> 01:02:44,840
Speaker 1: really common, I should say, it's very common in that

1192
01:02:44,920 --> 01:02:47,919
Speaker 1: postpartum phase to not feel like yourself. Look up those

1193
01:02:48,000 --> 01:02:50,080
Speaker 1: resources and look after yourself.

1194
01:02:50,320 --> 01:02:53,920
Speaker 2: Amazing advice, perfect way to close out. Thank you so much, Phoebe.

1195
01:02:54,720 --> 01:02:57,040
Speaker 2: I'll include links to your page, to the memos page

1196
01:02:57,200 --> 01:03:00,800
Speaker 2: and places that people can find you and well check

1197
01:03:00,800 --> 01:03:03,320
Speaker 2: in for a follow up. Thank you so much for everything.

1198
01:03:03,480 --> 01:03:03,880
Speaker 1: Thank you.

1199
01:03:04,200 --> 01:03:06,720
Speaker 2: Okay, is Phoebe not one of the most incredible women

1200
01:03:06,800 --> 01:03:09,680
Speaker 2: you have ever heard from? And if anyone else is

1201
01:03:09,720 --> 01:03:12,640
Speaker 2: on their pregnancy journey, a you are welcome. I mean

1202
01:03:12,760 --> 01:03:15,800
Speaker 2: so many nuggets and fells of wisdom from Phoebe from

1203
01:03:15,800 --> 01:03:17,840
Speaker 2: the memo that have just made the last few weeks

1204
01:03:17,840 --> 01:03:21,040
Speaker 2: and months a breeze, taking so much stress and overwhelm

1205
01:03:21,320 --> 01:03:25,000
Speaker 2: and overthinking out of the process. But b if you're

1206
01:03:25,000 --> 01:03:27,600
Speaker 2: also on your pregnancy journey, I've just loved sharing it

1207
01:03:27,720 --> 01:03:29,840
Speaker 2: so much with you, guys. It's been so beautiful to

1208
01:03:29,840 --> 01:03:32,520
Speaker 2: connect with so many of you. I didn't actually realize

1209
01:03:32,520 --> 01:03:34,640
Speaker 2: how many of us were kind of going through things

1210
01:03:34,640 --> 01:03:36,240
Speaker 2: at the same time, and how beautiful it is to

1211
01:03:36,280 --> 01:03:39,080
Speaker 2: share that. So I hope you enjoyed listening along and

1212
01:03:39,160 --> 01:03:41,840
Speaker 2: got a lot out of it. Please do share the episode.

1213
01:03:41,840 --> 01:03:43,720
Speaker 2: We're so lucky to have so much of her time

1214
01:03:43,760 --> 01:03:45,760
Speaker 2: given to such a busy woman and had just got

1215
01:03:45,840 --> 01:03:49,080
Speaker 2: married literally seven days before this episode, so please share

1216
01:03:49,120 --> 01:03:52,400
Speaker 2: the love. Tagging at Phoebe actually and at from the

1217
01:03:52,480 --> 01:03:55,320
Speaker 2: memo and as mentioned, I've include all the links to

1218
01:03:55,800 --> 01:03:58,080
Speaker 2: the list we mentioned the products she mentioned in the

1219
01:03:58,080 --> 01:04:00,640
Speaker 2: show notes. If you would like a part two or

1220
01:04:00,680 --> 01:04:04,040
Speaker 2: more part three, part four series, let us know and

1221
01:04:04,400 --> 01:04:06,240
Speaker 2: we can line it up. And in the meantime, I

1222
01:04:06,280 --> 01:04:08,800
Speaker 2: hope you are all having the most wonderful week and

1223
01:04:09,000 --> 01:04:19,480
Speaker 2: are seizing your yay