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Speaker 1: I think actually at school, I realized that I didn't

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Speaker 1: fit schooling and that platform education is great. But I

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Speaker 1: don't think there's just one form of education. I don't

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Speaker 1: think university is for everybody. I think we can learn

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Speaker 1: so much outside of schooling today. If we have a

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Speaker 1: superpower of humans, I think creativity is it in terms

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Speaker 1: of being able to visualize something and bring it to

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Speaker 1: life and change the way the world currently operates. You know,

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Speaker 1: self doubt is something that I struggle with it on

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Speaker 1: a daily basis. It's not a nice feeling, but it

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Speaker 1: does lead to a positive direction. So I think if

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Speaker 1: you don't have that level of self questioning and questioning

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Speaker 1: where you are good enough, I don't think you're going

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Speaker 1: to have that growth in development.

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Speaker 2: Welcome to the C's the Ya Podcast. Busy and happy

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Speaker 2: are not the same thing. We too rarely question what

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Speaker 2: makes the heart seeing. We work, then we rest, but

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Speaker 2: rarely we play and often don't realize there's more than

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Speaker 2: one way. So this is a platform to hear and

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Speaker 2: explore the stories of.

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Speaker 3: Those who found lives. They adore the good, bad and ugly.

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Speaker 2: The best and worst day will bear all the facets

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Speaker 2: of seizing your yea, I'm Sarah Davidson or a spoonful

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Speaker 2: of Sarah, a lawyer turned unentrepreneur who swapped the suits

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Speaker 2: and heels to co found Matcha Maiden and Matcha Milk Bar.

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Speaker 2: CZA is a series of conversations on finding a life

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Speaker 2: you love and exploring the self doubt, challenge, joy and

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Speaker 2: fulfillment along the way. Welcome Back, Lovely neighborhood. I love

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Speaker 2: jumping between industries, age groups, and even continents with our guests,

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Speaker 2: and in fact try to do so from week to week,

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Speaker 2: separating guests that are a bit similar, even if only

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Speaker 2: to satisfy my own curiosity about the many different ways

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Speaker 2: we all tick. I always say, everyone you meet knows

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Speaker 2: something that you don't, and I love the feeling of

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Speaker 2: my mind stretching from hearing the way others see and

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Speaker 2: experience the world, and I hope that you guys do too.

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Speaker 2: While last week Fara spoke of far away places, this

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Speaker 2: week's guest is home grown, but has exported the Ossie

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Speaker 2: experience through a booming business described as Ossie Made Globally Loved.

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Speaker 2: Blair James co founded self tanning disruptor Bondi Sans in

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Speaker 2: twenty twelve to capture everything that makes Ozzie Summer's iconic

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Speaker 2: through what has grown now to over fifty products in

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Speaker 2: a whopping thirty thousand retailers worldwide. Of course, the business's

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Speaker 2: huge success, continual innovation and championing of sun safety and

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Speaker 2: more recently sustainability are incredibly impressive, and Blair shares so

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Speaker 2: many useful tips on brand building and scaling that had

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Speaker 2: me furiously taking down notes. But unsurprisingly, if you're a

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Speaker 2: regular listener, I was more thrilled to explore his lesser

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Speaker 2: known earlier years, including his very small country hometown and

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Speaker 2: high school called wait for it, yay High School meant

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Speaker 2: to be, and that he didn't excel in VCE nor

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Speaker 2: did he finish unisy, neither of which, however, have hindered

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Speaker 2: where he ended up. As always, there's some hilarious fun

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Speaker 2: facts in between. Nothing humanizes a person more than hearing

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Speaker 2: them genuinely burst out into laughter, especially about the joys

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Speaker 2: of Iso haircuts, which didn't go so well in Blair's case.

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Speaker 2: As a businesswoman but also a human, I love exploring

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Speaker 2: the brains behind beloved brands, and I hope you do too,

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Speaker 2: Blair James Welcome.

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Speaker 3: To the show.

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Speaker 1: Great, thanks for having me.

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Speaker 3: Thank you so much for joining.

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Speaker 2: Before we kick off, I start every episode with a

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Speaker 2: little icebreaker, which is just to ask everyone what the

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Speaker 2: most down to earth thing is about them, And particularly

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Speaker 2: with people like yourself who are known for having incredible

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Speaker 2: achievements and brands that are recognized globally, the surface can

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Speaker 2: seem very glossy, but I hear that there have been

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Speaker 2: some very down to earth ISO haircuts in the last

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Speaker 2: few months.

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Speaker 1: For you, Yes, sir, Yeah, I haven't had any chance

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Speaker 1: to get to my regular hairdressers, so I'm my fiance

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Speaker 1: Melvind the hair dressing. I don't know if you pore

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Speaker 1: hair dressing. It was more like a hack job on

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Speaker 1: the first the first attempt.

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Speaker 2: I've seen photos. It's a great time.

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Speaker 1: Yeah. I have to take a bit of credit for

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Speaker 1: pro the misdirection in terms of what I asked for.

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Speaker 1: So she did I think like a zero and then

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Speaker 1: left literally everything on top. And it did look like

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Speaker 1: I had to do a two pay going on at

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Speaker 1: some stage, so it wasn't a great look. I was

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Speaker 1: off social media for a number of weeks intol that

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Speaker 1: grew back. The second attempt was much better, so she

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Speaker 1: hadn't got the fade going. There's a you know, she

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Speaker 1: doesn't like being criticized for anything she does, so she

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Speaker 1: had to make up for it on the second tries.

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Speaker 3: And you have to be so gentle giving feedback like.

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Speaker 2: Oh no, no, I love it when my hair goes

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Speaker 2: abruptly from a four to a zero, that's fine.

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Speaker 1: I'm a bit of a sook. So if anyone who

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Speaker 1: saw the actual the video afterwards of when Mel cut

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Speaker 1: my hair, it was me just yeah, moping around the

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Speaker 1: house with his horrible haircut.

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Speaker 2: So and I also hear, I mean clearly, I've been

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Speaker 2: getting some insider information, maybe from a little birdie called Mel.

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Speaker 3: Tell he about tatoy.

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Speaker 1: So that name my fiance does eyebrowl tattooing. So she

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Speaker 1: had a tatoo gun at home and was bored just

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Speaker 1: sitting around the house. So she decided to get her

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Speaker 1: tatoo gun out and tattoo a character on the bottom

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Speaker 1: of my big toe. So she was just keen to

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Speaker 1: see just two little cross eyes for the eyes and

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Speaker 1: little mouth. It did last that long, and lasted about three.

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Speaker 2: Or four days, but but a glorious three to four days.

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Speaker 2: I can imagine it was with Tatoy in the family.

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Speaker 1: I mean, yeah, new audition, but he's sadly missed. Is

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Speaker 1: departed us a few weeks ago.

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Speaker 2: Reason season lifetime, right, like some people come into your

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Speaker 2: life for just a short amount of time that they

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Speaker 2: bring joy.

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Speaker 1: That's right.

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Speaker 2: Well, that definitely did the job of humanizing you to

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Speaker 2: start with, for those who have only heard your many

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Speaker 2: achievements and your service level titles.

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Speaker 3: But the first section sort.

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Speaker 2: Of continues on that path of just tracing back through

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Speaker 2: all the chapters that came before the one that most

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Speaker 2: people walk in on. So if anyone met you now,

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Speaker 2: you know, walking into your life, it looks like you've

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Speaker 2: got so much purpose. There's a growth strategy, you have goals,

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Speaker 2: and you wake up every day knowing what your reason

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Speaker 2: to be here is. But nobody starts like that. And

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Speaker 2: I love going all the way back to the beginning

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Speaker 2: and showing people that nobody's pathway is linear. Most people

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Speaker 2: go through phases of having no direction before they actually

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Speaker 2: go through all the experiences that help them find what

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Speaker 2: that is. So let's go through your way ta from

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Speaker 2: very young Blair and I actually read that you've started

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Speaker 2: at Ya High School, which is not only on brand,

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Speaker 2: but very exciting because the maternal side of my family

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Speaker 2: grew up in neighboring town Alexandra.

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Speaker 1: Oh well, okay, big rivalry between Ya and Alexandra.

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Speaker 3: So exciting.

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Speaker 2: No one has heard of those towns. My beautiful memories

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Speaker 2: of Ya are that we would go that way because

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Speaker 2: if we went the spur Way, going up the Black

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Speaker 2: Spur to Alexandra, I'd get super cassig and throw up

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Speaker 2: all over myself. So yeah, it was kind of my

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Speaker 2: throw up savior, which is you know, it's amazing remembered.

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Speaker 2: I hope your memories are a little bit better. Tell

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Speaker 2: us about those early days.

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Speaker 1: Yes, I was actually I was born in Greensborough, so suburbs.

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Speaker 1: My dad was from the UK. He moved out here

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Speaker 1: in the sixties and he always loved that they were Victoria.

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Speaker 1: So yeah, we moved up there when I was about

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Speaker 1: I would have only been about two or three. Lived

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Speaker 1: up there till was about six, and then we moved

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Speaker 1: to the UK. Actually when I was six years of age,

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Speaker 1: so moved to the UK. My dad wanted to go

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Speaker 1: home for a while, so we did that. I lived

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Speaker 1: out in the UK until I was about ten years

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Speaker 1: of age, and then we moved back and then I

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Speaker 1: basically went back to school in Ya, so tiny little

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Speaker 1: country town, only eleven hundred people, really tiny little school.

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Speaker 1: I do think back at like, how to end up

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Speaker 1: doing this after going to so it's a bit of

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Speaker 1: a change. And I definitely wasn't thinking about fate Tan

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Speaker 1: for sure. Yeah it was all cricket, footy and bass.

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Speaker 1: But yeah, so yeah, I finished my school up there.

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Speaker 1: I finished high school up there, and then moved down

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Speaker 1: to back to the end of Greensboro when I finished

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Speaker 1: high school.

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Speaker 2: I don't think there are many people who can say

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Speaker 2: Greensburry is the big smoke, but.

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Speaker 1: Uh, what's amazing.

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Speaker 2: Imagine that's kind of how it fell to you at

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Speaker 2: the time.

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Speaker 1: Yeah, it was definitely that was a big step up.

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Speaker 2: But that's why I loved reading that you came from

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Speaker 2: Ya high school. I didn't actually know that, And I

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Speaker 2: don't think many people would assume that when they encounter

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Speaker 2: someone heading up a huge global brand with operations at

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Speaker 2: such a you know, a large scale, you don't automatically

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Speaker 2: think that this is a small town boy, you know,

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Speaker 2: And I think other people who share that background or

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Speaker 2: come from similar beginnings might believe that it's not possible

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Speaker 2: for them to take that kind of pathway, or you know,

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Speaker 2: might think that it would be a disadvantage to come

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Speaker 2: from those kinds of beginnings. But what's even more interesting

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Speaker 2: is that you didn't leave at the end of primary school.

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Speaker 2: You stayed in Ya till the end of high school,

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Speaker 2: and you still were able to go on and take

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Speaker 2: a really global view on the world and have such

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Speaker 2: great success. So I think that's incredibly reassuring and very inspiring.

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Speaker 1: Thank you. Yeah, it's interesting. Actually, I think that sentence

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Speaker 1: on having a global view of the world, and I

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Speaker 1: do have to credit I think a big part of

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Speaker 1: the way I look at life to the four years

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Speaker 1: I spent in the UK with my family very early on.

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Speaker 1: So I was very lucky to have two sides of

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Speaker 1: the upbringing. Really. I had that country upbringing, which I

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Speaker 1: think is country a company country. They're generally quite down

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Speaker 1: to earth and easy to get along with. But I

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Speaker 1: think also then living in the UK and seeing the

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Speaker 1: world at a very young age, I did understand that

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Speaker 1: there were a lot of opportunities out there, and my

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Speaker 1: dad definitely fostered that belief in me and making sure

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Speaker 1: as I were always looking for the next opportunity or

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Speaker 1: taking what's around around us at the time. So that

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Speaker 1: was Yeah, I guess there was two sides of learning

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Speaker 1: that I grew up with seeing overseas very young, but

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Speaker 1: also having those humble upbringings of being growing up in

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Speaker 1: the country as well.

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Speaker 2: Yeah, and I think that's always really interesting. There are

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Speaker 2: so many formative moments when you look back to people's

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Speaker 2: childhoods that helped give you know, they were almost like

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Speaker 2: sliding doors moments that sparked ideas that later it makes

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Speaker 2: so much sense. But at the time, I'm so interested

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Speaker 2: to trace back and like investigate how you put that together,

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Speaker 2: Like once you actually finished school got back to Greensboro.

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Speaker 2: I think we all finished school with a very limited

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Speaker 2: idea of what career pathways exist, let alone are available

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Speaker 2: to us. Yeah, what did you think then you wanted

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Speaker 2: to be or could be? And how did you get

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Speaker 2: into the Tanning world? As you mentioned, it is quite

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Speaker 2: a big jump from gay High school to fake ten.

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Speaker 2: How that actually happened?

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Speaker 1: Yeah, Well, it definitely wasn't just one jump. There's lots

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Speaker 1: of jocks in there. Yeah, I remember growing up mo

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Speaker 1: Mum used to tell me I think that, you know,

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Speaker 1: I think from thirty years of age through to fifty

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Speaker 1: people generally have about ten career changes within that time,

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Speaker 1: so I've probably had that already between eighteen and dirty,

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Speaker 1: to be honest. So yeah, I was always I think

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Speaker 1: I always had that mindset that whatever I did out

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Speaker 1: of high school wasn't going to be my b all

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Speaker 1: and end all. I think I knew there was going

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Speaker 1: to be a progression in careers, and it was an

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Speaker 1: interesting time for me when I finished high school. My

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Speaker 1: dad passed away during year twelve, so it was a

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Speaker 1: real My dad wanted me to go to university, wanted

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Speaker 1: me to be a doctor, and that was really what

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Speaker 1: he would have liked to see me do. And I

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Speaker 1: think that changed too. I was a little bit at

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Speaker 1: the end of the year twelve. It's sort of my

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Speaker 1: as opposed to following what I really loved and the

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Speaker 1: things that I knew were inherently I've developed over the years.

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Speaker 1: More it became more about how do I honor my dad,

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Speaker 1: how do I do the things that would make him proud.

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Speaker 1: I didn't get a very good tr score at all.

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Speaker 1: I only got like a sixty five when I finished school,

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Speaker 1: so it wasn't good. I didn't go to school for

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Speaker 1: about three months after my dad passed away. Just wasn't

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Speaker 1: interested really And then you know, in high school, particularly

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Speaker 1: Ya high school was all about going to university. You know,

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Speaker 1: a lot of the education at that point was solely

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Speaker 1: about and I think back of it, there really was

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Speaker 1: any other options, either if you get to trade or

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Speaker 1: you go to university. Like going off and doing what

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Speaker 1: I've done. It didn't really see much of an option

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Speaker 1: back then.

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Speaker 3: It probably wasn't an option back then.

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Speaker 1: No, No, it's very different now. So I did like

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Speaker 1: the medical field and I was very engaged in sports

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Speaker 1: as a kid, and so I did apply to I

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Speaker 1: guess the one health based degree that I could get

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Speaker 1: into with that level of score, and that was Occupational

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Speaker 1: Health and Safety, with the plan that I would go

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Speaker 1: there for a year, do really well and then I

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Speaker 1: move across and do physiotherapy and that was, you know,

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Speaker 1: what I wanted to do. So yeah, I enrolled at

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Speaker 1: r MIT in Bundurra and did one year and I

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Speaker 1: don't know, I think after the first year. I remember

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Speaker 1: going to university and everyone's getting all excited about their

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Speaker 1: assignments they've been doing and you know passion, they weren't.

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Speaker 1: It just didn't resonate with me at all. I think

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Speaker 1: I've always been a very creative person, and I've always

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Speaker 1: been a bit of a self starter and always wanted

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Speaker 1: my own thing, and I did that as a kid,

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Speaker 1: Like I was always creating something to generate an income

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Speaker 1: as a kid, whether it be setting up a store

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Speaker 1: inside of the road or going selling someone like dad's

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Speaker 1: stock and be Stare in England, or I just want

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Speaker 1: to Yeah. I liked having that control about I could

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Speaker 1: dictate where I go in life. And then so I

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Speaker 1: dropped out of that course. And I remember Mum had

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Speaker 1: the discussion with me and she's like, oh, I knew

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Speaker 1: you're going to drop out. And I was kind of

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Speaker 1: offended at the time. No, no, no, no, You're not meant

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Speaker 1: to do that. You're always You've always meant to do

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Speaker 1: your own thing. I've always pitched you doing your own thing.

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Speaker 1: And I think that was almost a bit of a

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Speaker 1: bit of a reset. There were almost pushed me back

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Speaker 1: into the course of who I was, Like, I love

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Speaker 1: brands as a kid, I'd always been obsessed with brands

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Speaker 1: very early on, So you know, the next stage for

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Speaker 1: me was really I wanted to earn earn money. I

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Speaker 1: went into real estate for a couple of years. For

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Speaker 1: three years, Yeah, I worked out in Alpham and Greensboro.

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Speaker 1: Then I lost my license for speeding, so couldn't become

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Speaker 1: I realized that agent anymore. And I look back at

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Speaker 1: that there was almost those slide in dooor moments because

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Speaker 1: what it did do. The only job I could really

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Speaker 1: do at that time was retail. I didn't have any qualifications.

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Speaker 1: I was quite young, so I went back into the

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Speaker 1: retail space and ended up working for a company called

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Speaker 1: Global Rags, who were in Blackburn. They had a few

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Speaker 1: stores around the state, and I still look after a

300
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Speaker 1: number of their stores. And it really brought me back

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Speaker 1: to that brand retail product positioning, which I loved, and

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Speaker 1: I actually really enjoyed selling product to people, and you know,

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Speaker 1: like the brands that we had in store were quite good.

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Speaker 1: So I think that started to sort of rekindle that

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Speaker 1: love of brand and everything that I had as a kid.

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Speaker 1: Not long after that had another setback where Mum passed

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Speaker 1: away when I was twenty three, so it was five

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Speaker 1: years of real turmoil. It was really up and down,

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Speaker 1: and again that was just a reminder that, you know,

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Speaker 1: she encouraged me to do my own thing, and so

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Speaker 1: I sort of took that on board. When Mum passed away,

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Speaker 1: she left me a little bit of money and I

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Speaker 1: opened Body Bronze.

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Speaker 3: In What a legacy for her to have started it

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Speaker 3: all off.

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Speaker 1: Yeah, it was really strange because I mean I didn't

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Speaker 1: know anything about tanning beds, didn't know anything about tanning.

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Speaker 1: Back then. I was actually looking at opening up a

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Speaker 1: clothing store. I wanted to have my own clothing brand

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Speaker 1: and main clothing store, and that's what I was looking

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Speaker 1: at the store for. And my brother made the suggestion,

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Speaker 1: why don't you have a look at spray tanning and

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Speaker 1: sun bets because once they're set up, you know, there's

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Speaker 1: you know, to keep reinventing new designs and whatnot all

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Speaker 1: the time. You can you can go and open up

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Speaker 1: other ones, and there's there's good passive income from them.

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Speaker 1: So that was really my introduction into tanning salons. And

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Speaker 1: then I still talk about it today. That opened in

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Speaker 1: two thousand and six, left that business in twenty twelve,

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Speaker 1: and it was six seven years of customer research. Really

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Speaker 1: it was about understanding and still turned to those days

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Speaker 1: and memories of consumer customers coming through and how they

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Speaker 1: talked about tanning, what the issues were. So it was

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Speaker 1: still you know, I still rely on that customer research

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Speaker 1: today of those hundreds of consumers coming through the doors

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Speaker 1: every day, and so that really led to that led

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Speaker 1: to Bondi Sands. You know, it was started in that

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Speaker 1: cell on. It started with me having to turn spray

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Speaker 1: tan customers away so we couldn't fit anybody else in.

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Speaker 1: And I would suggest, why dot't to tryt entrapay, why don't

341
00:16:08,280 --> 00:16:10,760
Speaker 1: you try the tan, and You're always getting this feedback.

342
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Speaker 1: It was like, oh, that product stinks, or it doesn't

343
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Speaker 1: last long enough, all the color is bad. So it

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Speaker 1: made me start to think what was the difference between

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Speaker 1: a salon spray tan and what you could buy off

346
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Speaker 1: the shelf. I thought to myself, well, if I create

347
00:16:22,320 --> 00:16:25,560
Speaker 1: a salm spraytan first and people like that, let's just

348
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Speaker 1: adapt that to a self tanning application. So that was

349
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Speaker 1: the process and then by twenty twelve we had three

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Speaker 1: products ready to launch. Price line.

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Speaker 3: My gosh, what.

352
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Speaker 1: It has been a bit of a roller coaster, and

353
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Speaker 1: it's literally like one thing is just led into the next,

354
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Speaker 1: into the next.

355
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Speaker 2: But this is what I love, right, This is the

356
00:16:44,800 --> 00:16:49,120
Speaker 2: bit that everything from that moment onwards has become the

357
00:16:49,240 --> 00:16:52,520
Speaker 2: story that people know you for most, but the stuff

358
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Speaker 2: before that, which is so formative and which clearly has

359
00:16:56,440 --> 00:16:58,760
Speaker 2: led you to that point, doesn't get as much airtime.

360
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Speaker 2: And that's why that part fascinated me, because I had

361
00:17:00,800 --> 00:17:03,520
Speaker 2: no idea about any of that. I mean, I've interacted

362
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Speaker 2: and engaged with the brand for years, I've known you

363
00:17:05,720 --> 00:17:10,000
Speaker 2: through mail, and just had no idea of how many

364
00:17:10,040 --> 00:17:12,720
Speaker 2: smaller baby steps happen before you even had the idea.

365
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Speaker 2: And I love there's so many things before we actually

366
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Speaker 2: go into how you started, because I think that's also

367
00:17:18,320 --> 00:17:21,359
Speaker 2: going from nil to a business idea is also something

368
00:17:21,359 --> 00:17:24,920
Speaker 2: that gets skated over a lot. But I just love

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00:17:25,000 --> 00:17:28,679
Speaker 2: how much your story reminds me. Firstly that as children,

370
00:17:28,800 --> 00:17:33,320
Speaker 2: our needs are so simple and unfiltered by anything. They're like,

371
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Speaker 2: if we know what we like, we know what we

372
00:17:35,000 --> 00:17:36,919
Speaker 2: don't like, we do what we like, and we just

373
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Speaker 2: don't do what we don't like.

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Speaker 3: It's just so simple.

375
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Speaker 2: And then we let so many layers in adulthood of expectations,

376
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Speaker 2: societal norms, legacy, you know, meeting other people's expectations and

377
00:17:47,680 --> 00:17:50,320
Speaker 2: hopes and dreams. For us, we let that cloud our

378
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Speaker 2: judgment so much. And I think everyone has a moment

379
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Speaker 2: where something happens and they take stock. And for many

380
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Speaker 2: people it might have not been until twenty twenty that

381
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Speaker 2: they stop and go, I'm living for other people or

382
00:18:01,960 --> 00:18:05,400
Speaker 2: other norms that aren't actually the thing I've always known

383
00:18:05,720 --> 00:18:08,679
Speaker 2: was better for me. And the other thing that I

384
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Speaker 2: loved was that people tend to not look down on,

385
00:18:12,440 --> 00:18:16,320
Speaker 2: but not truly believe that retail could lead you to

386
00:18:16,359 --> 00:18:19,000
Speaker 2: somewhere wonderful, right, Like it's not often considered as a

387
00:18:19,040 --> 00:18:23,359
Speaker 2: really promising, high powered career path, but look where it

388
00:18:23,440 --> 00:18:26,160
Speaker 2: led you. Like, if you love retail, you can find

389
00:18:26,200 --> 00:18:30,320
Speaker 2: a pathway that is absolutely life changing for so many people.

390
00:18:30,960 --> 00:18:32,879
Speaker 2: And you don't have to wake up one day and

391
00:18:32,920 --> 00:18:36,159
Speaker 2: go like it's the only It's not the case that

392
00:18:36,200 --> 00:18:37,880
Speaker 2: the only way to start a business is by being

393
00:18:37,880 --> 00:18:40,320
Speaker 2: incredibly passionate about a product. Like you didn't wake up

394
00:18:40,359 --> 00:18:42,800
Speaker 2: and go, I'm so passionate about fake tan, Like that's

395
00:18:42,880 --> 00:18:45,879
Speaker 2: not the way. That's some people's stories, but that's not

396
00:18:45,960 --> 00:18:48,000
Speaker 2: every business story. I love that you just found a

397
00:18:48,000 --> 00:18:50,119
Speaker 2: gap in a completely different way. And not through you

398
00:18:50,280 --> 00:18:53,119
Speaker 2: being like, oh my Littan's just like not working on

399
00:18:53,200 --> 00:18:53,840
Speaker 2: my skin.

400
00:18:54,280 --> 00:18:57,200
Speaker 1: Yeah, I mean it was really I'll look back at it.

401
00:18:57,240 --> 00:18:59,520
Speaker 1: You're right. It wasn't like I was passionate about fake

402
00:18:59,560 --> 00:19:01,680
Speaker 1: tan at the time. I definitely am now in terms

403
00:19:01,720 --> 00:19:03,280
Speaker 1: of what we are as a brand, But it was

404
00:19:03,280 --> 00:19:05,600
Speaker 1: more I think what really excited me about BONDI was

405
00:19:06,000 --> 00:19:10,159
Speaker 1: telling that Australian story and that Australian lifestyle. You know,

406
00:19:10,320 --> 00:19:13,080
Speaker 1: I knew from a time spent overseas that people just

407
00:19:13,119 --> 00:19:16,200
Speaker 1: resonate with the Australian lifestyle and there's this aspirational view

408
00:19:16,200 --> 00:19:19,359
Speaker 1: that people, particularly in the UK and the US have

409
00:19:19,000 --> 00:19:22,119
Speaker 1: of Australians, and I think that was you know, I

410
00:19:22,119 --> 00:19:24,440
Speaker 1: guess that branding side of me, which I loved about

411
00:19:24,440 --> 00:19:27,000
Speaker 1: brand was more about telling a story. And that's what

412
00:19:27,040 --> 00:19:29,560
Speaker 1: I still enjoy about the brand today, is really telling

413
00:19:29,560 --> 00:19:32,160
Speaker 1: a story and taking out consumers on that journey as well.

414
00:19:32,160 --> 00:19:35,080
Speaker 1: It's not necessarily about the product, it's more about the

415
00:19:35,119 --> 00:19:37,760
Speaker 1: story that surrounds it. But I think you're right. I

416
00:19:37,840 --> 00:19:40,280
Speaker 1: look back at again, I feel there's been a lot

417
00:19:40,280 --> 00:19:42,199
Speaker 1: of sliding doors in my life, and I think that

418
00:19:42,440 --> 00:19:44,679
Speaker 1: understand that University wasn't for me. I think that if

419
00:19:44,720 --> 00:19:48,280
Speaker 1: I'd stayed at university, maybe I've got the degree, gone

420
00:19:48,280 --> 00:19:50,399
Speaker 1: into that career path, and then all of a sudden,

421
00:19:50,840 --> 00:19:53,760
Speaker 1: you're six to eight years down the track and this

422
00:19:53,840 --> 00:19:56,800
Speaker 1: is your life now. So I'm actually grateful that I

423
00:19:56,800 --> 00:19:58,879
Speaker 1: didn't go any further with university, because I think, like

424
00:19:59,000 --> 00:20:00,919
Speaker 1: we were talking about, then you start taking on other

425
00:20:00,960 --> 00:20:04,959
Speaker 1: people's expectations, you commit to different jobs or different roles,

426
00:20:05,680 --> 00:20:08,760
Speaker 1: and then your own ambitions really start to get diluted

427
00:20:09,040 --> 00:20:12,159
Speaker 1: a little bit. At that point, all I had was

428
00:20:12,200 --> 00:20:15,080
Speaker 1: my own ambition and what I wanted to be in life,

429
00:20:15,600 --> 00:20:18,640
Speaker 1: so I went after that. And so I think at

430
00:20:18,640 --> 00:20:21,679
Speaker 1: times education is great, but I don't think there's just

431
00:20:21,760 --> 00:20:24,520
Speaker 1: one form of education. I don't think university is for everybody.

432
00:20:24,960 --> 00:20:28,119
Speaker 1: I think we can learn so much outside of schooling today.

433
00:20:28,600 --> 00:20:31,240
Speaker 1: But there's obviously differently the education depending on what field

434
00:20:31,280 --> 00:20:32,480
Speaker 1: that you're in. If you want to be a doctor,

435
00:20:32,680 --> 00:20:34,400
Speaker 1: university is essential.

436
00:20:35,240 --> 00:20:36,280
Speaker 3: It's not really optional.

437
00:20:37,000 --> 00:20:39,760
Speaker 1: But if you wanted to build a brand, a business

438
00:20:39,760 --> 00:20:42,359
Speaker 1: degree isn't essential. A lot of the time. It's about

439
00:20:42,520 --> 00:20:45,000
Speaker 1: understanding one category. If you're pasionate about it, know that

440
00:20:45,040 --> 00:20:47,760
Speaker 1: better than anybody else or anybody else. That's one of

441
00:20:47,800 --> 00:20:49,920
Speaker 1: the things I look at. It's definitely a sliding door

442
00:20:50,000 --> 00:20:52,560
Speaker 1: moment that could have gone either way.

443
00:20:52,920 --> 00:20:55,080
Speaker 2: And I think that also really highlights the idea that

444
00:20:55,160 --> 00:20:58,159
Speaker 2: I try and emphasize a lot. Even though my career

445
00:20:58,359 --> 00:21:01,439
Speaker 2: went very much the way it favored me, the schooling

446
00:21:01,480 --> 00:21:03,960
Speaker 2: system favored the things that I was interested in, at

447
00:21:04,040 --> 00:21:07,439
Speaker 2: least back then in terms of becoming a lawyer and

448
00:21:07,480 --> 00:21:10,520
Speaker 2: starting in that corporate context. I think that the way

449
00:21:10,560 --> 00:21:14,359
Speaker 2: the education system is built does lead many people to

450
00:21:14,600 --> 00:21:17,600
Speaker 2: misinterpret their own intellect because it values one type of

451
00:21:17,640 --> 00:21:20,800
Speaker 2: intellect and not others, and then might lead them to

452
00:21:21,240 --> 00:21:23,640
Speaker 2: not have the confidence to take other routes that embrace

453
00:21:23,720 --> 00:21:26,880
Speaker 2: creativity as intelligence rather than academics.

454
00:21:26,960 --> 00:21:29,520
Speaker 1: Yeah, I completely agree. I've had this discussion quite a

455
00:21:29,560 --> 00:21:32,199
Speaker 1: few times over the last three to five years. I

456
00:21:32,200 --> 00:21:34,680
Speaker 1: think if you look at the way the schooling system

457
00:21:34,720 --> 00:21:37,080
Speaker 1: is set up, you've got, I suppose, the creative side,

458
00:21:37,080 --> 00:21:39,600
Speaker 1: which I do believe that's probably the biggest if we

459
00:21:39,640 --> 00:21:41,960
Speaker 1: have a superpower of humans, I think creativity is it

460
00:21:42,440 --> 00:21:44,440
Speaker 1: in terms of being able to visualize something and bring

461
00:21:44,480 --> 00:21:47,520
Speaker 1: it to life and change the way the world currently operates.

462
00:21:47,520 --> 00:21:51,280
Speaker 1: And I think if you look at school, predominantly creativity

463
00:21:51,320 --> 00:21:54,240
Speaker 1: is aligned with say, whether it be art class, whether

464
00:21:54,280 --> 00:21:56,520
Speaker 1: it be drama, and then you've got the other side,

465
00:21:56,520 --> 00:22:01,200
Speaker 1: where it's potentially physics and mathematics and traditional some education.

466
00:22:01,400 --> 00:22:04,159
Speaker 1: And I think it's unfair to grade people on the

467
00:22:04,200 --> 00:22:08,600
Speaker 1: same platform. I don't think you know, allocating a points

468
00:22:08,640 --> 00:22:10,840
Speaker 1: grading base on someone who does physics versus someone who's

469
00:22:10,840 --> 00:22:12,800
Speaker 1: taken an art class, I don't think you can. You

470
00:22:12,840 --> 00:22:16,240
Speaker 1: can judge them in the same way. They're completely different processes. Yeah,

471
00:22:16,240 --> 00:22:19,240
Speaker 1: that doesn't foster creativity, I guess throughout schooling.

472
00:22:19,400 --> 00:22:21,440
Speaker 2: And I don't envy the challenge of whoever has to

473
00:22:21,440 --> 00:22:23,919
Speaker 2: figure out a way to actually even up that playing field.

474
00:22:24,000 --> 00:22:26,840
Speaker 2: But it's you know, it's easy for us to comment

475
00:22:26,880 --> 00:22:28,760
Speaker 2: on it from the outside. But I do think, and

476
00:22:28,840 --> 00:22:31,760
Speaker 2: I'm so so glad looking at your story, that that

477
00:22:31,920 --> 00:22:35,040
Speaker 2: process of leaving UNI and of getting sixty five in

478
00:22:35,080 --> 00:22:38,399
Speaker 2: your tr score didn't lead you to believe that you

479
00:22:38,400 --> 00:22:40,840
Speaker 2: weren't smart enough to do anything else, that that didn't

480
00:22:40,920 --> 00:22:43,880
Speaker 2: hinder you away from finding other ways to express your

481
00:22:43,880 --> 00:22:47,040
Speaker 2: intelligence and creativity, because obviously you did find a platform

482
00:22:47,040 --> 00:22:49,520
Speaker 2: that allowed that to flourish rather than stifling it.

483
00:22:49,640 --> 00:22:52,359
Speaker 1: I think actually at school, I realized that I didn't

484
00:22:52,400 --> 00:22:58,360
Speaker 1: fit education. I didn't fit schooling and that platform. So

485
00:22:58,640 --> 00:23:01,160
Speaker 1: I think that's why I'm going to got the sixty five.

486
00:23:01,920 --> 00:23:03,920
Speaker 1: It didn't really phase me that much because I felt

487
00:23:03,920 --> 00:23:06,280
Speaker 1: like I wasn't suited to that anyway, and I knew

488
00:23:06,320 --> 00:23:08,640
Speaker 1: I was going to get a different path. I think

489
00:23:08,640 --> 00:23:10,600
Speaker 1: for a lot of people out there, though, that could

490
00:23:10,680 --> 00:23:13,520
Speaker 1: be very much, you know, they could take that as

491
00:23:13,520 --> 00:23:16,960
Speaker 1: a negative direction of life and could I guess, sort

492
00:23:16,960 --> 00:23:19,800
Speaker 1: of stifle their development supposed thinking that they don't fit

493
00:23:19,840 --> 00:23:23,120
Speaker 1: in that space. But I think that's starting to change now.

494
00:23:23,160 --> 00:23:25,280
Speaker 1: I think there's definitely you know, people are starting to

495
00:23:25,320 --> 00:23:28,520
Speaker 1: realize that school he is in for everybody. So if

496
00:23:28,560 --> 00:23:30,960
Speaker 1: I had I would like to see one thing. I

497
00:23:30,960 --> 00:23:34,560
Speaker 1: would like to see a bit more encouragement of creativity

498
00:23:34,880 --> 00:23:37,000
Speaker 1: within school though, because it makes.

499
00:23:36,840 --> 00:23:40,159
Speaker 2: Everything better, absolutely, And I think people also misinterpret creativity

500
00:23:40,160 --> 00:23:44,320
Speaker 2: as being entrepreneurial, only not entrepreneurial. And it's finally coming

501
00:23:44,359 --> 00:23:48,640
Speaker 2: around that organizations are understanding that not all.

502
00:23:48,560 --> 00:23:50,040
Speaker 3: Their employees are going to leave their job.

503
00:23:50,119 --> 00:23:53,040
Speaker 2: If you encourage creativity, they can just bring that creativity

504
00:23:53,080 --> 00:23:54,359
Speaker 2: to their roles that they have within.

505
00:23:54,320 --> 00:23:56,320
Speaker 3: The company, which is what everybody's benefit.

506
00:23:56,760 --> 00:23:58,920
Speaker 2: I'm glad to be alive in this time where it's

507
00:23:58,960 --> 00:24:00,480
Speaker 2: finally starting to through.

508
00:24:01,040 --> 00:24:01,880
Speaker 1: Yeah. Yep.

509
00:24:02,560 --> 00:24:05,560
Speaker 2: So going back to the very beginning of building what

510
00:24:05,720 --> 00:24:09,639
Speaker 2: is now an incredible empire, and even more, I just

511
00:24:09,680 --> 00:24:12,200
Speaker 2: have so much more love and admiration for the brand.

512
00:24:12,240 --> 00:24:15,919
Speaker 2: Knowing how it came about the beginning, I think is

513
00:24:15,960 --> 00:24:18,760
Speaker 2: often harder than anything that comes from there, because that's

514
00:24:18,800 --> 00:24:21,760
Speaker 2: where you do stuff from zero. You had no idea

515
00:24:21,800 --> 00:24:25,240
Speaker 2: about starting a product brand, FMCG, how it worked, how

516
00:24:25,240 --> 00:24:28,520
Speaker 2: to formulate tanning, like all that stuff is. You're starting

517
00:24:28,560 --> 00:24:31,280
Speaker 2: from complete, a complete clean slate.

518
00:24:31,920 --> 00:24:33,360
Speaker 3: How do you actually.

519
00:24:32,960 --> 00:24:35,679
Speaker 2: Go from not having a business and having an idea

520
00:24:36,000 --> 00:24:39,359
Speaker 2: to having a business. Did you google how to get manufacturers?

521
00:24:39,400 --> 00:24:40,639
Speaker 2: Did you figure out you know, did you get a

522
00:24:40,640 --> 00:24:43,520
Speaker 2: graphic designer? Like? What are those tangible first steps?

523
00:24:43,960 --> 00:24:47,960
Speaker 1: I think I've always found as of evolved through my career,

524
00:24:48,000 --> 00:24:51,440
Speaker 1: there's always been an evolution of what's come before that

525
00:24:51,520 --> 00:24:54,919
Speaker 1: first stage of I've always when I opened the seal on,

526
00:24:55,480 --> 00:24:56,760
Speaker 1: I think I knew it, like I always want to

527
00:24:56,760 --> 00:24:59,280
Speaker 1: have my own business. Yeah, yeah, it kind of unlocked

528
00:24:59,280 --> 00:25:01,560
Speaker 1: that me as a kid. That's what I wanted. So

529
00:25:01,560 --> 00:25:02,840
Speaker 1: I think when I got in, when I opened my

530
00:25:02,840 --> 00:25:05,919
Speaker 1: first business, that salon, that was my first part of

531
00:25:06,000 --> 00:25:08,639
Speaker 1: learning how to run a business. And granted, running a

532
00:25:08,640 --> 00:25:11,679
Speaker 1: salon is a very simple business compared to Bondi Sands,

533
00:25:12,119 --> 00:25:15,560
Speaker 1: but the fundamentals are very are there. You know, it

534
00:25:15,920 --> 00:25:19,439
Speaker 1: is about budgeting, it's about about managing your staff and

535
00:25:19,480 --> 00:25:21,840
Speaker 1: making sure you offered the best products you possibly can.

536
00:25:21,960 --> 00:25:25,080
Speaker 1: So my first learnings was really dipping my toe into

537
00:25:25,160 --> 00:25:28,240
Speaker 1: having that salon first of all. So when you come

538
00:25:28,280 --> 00:25:30,639
Speaker 1: then and you know we're again going back to that

539
00:25:30,760 --> 00:25:33,760
Speaker 1: retail environment. I was ordering stock every day. I was

540
00:25:33,840 --> 00:25:36,400
Speaker 1: understaning what products worked, what they did, and I understood

541
00:25:36,600 --> 00:25:39,760
Speaker 1: margins and all of those things from operating that salon,

542
00:25:39,960 --> 00:25:43,919
Speaker 1: So you know, I wasn't starting from ground zero launching

543
00:25:43,960 --> 00:25:46,320
Speaker 1: bond II. I understood a bit about tanning just through

544
00:25:46,320 --> 00:25:48,359
Speaker 1: what was coming through my salon and using the products

545
00:25:48,440 --> 00:25:50,960
Speaker 1: myself and my friends coming in and makes me the

546
00:25:51,000 --> 00:25:52,480
Speaker 1: sprays hands before a music event.

547
00:25:53,320 --> 00:25:59,400
Speaker 2: So oh my god, stereo, those are the days, yeah.

548
00:25:58,680 --> 00:26:00,359
Speaker 3: The glory days.

549
00:26:00,600 --> 00:26:02,880
Speaker 1: So yeah, there's a lot of education that came through

550
00:26:02,920 --> 00:26:04,919
Speaker 1: that business. And then really it was about you did

551
00:26:04,920 --> 00:26:07,680
Speaker 1: a lot of googling. In the very beginning, I knew

552
00:26:07,720 --> 00:26:09,600
Speaker 1: what the brand positioning was going to be. From day one,

553
00:26:10,040 --> 00:26:12,160
Speaker 1: I guess I knew what the market was going to be.

554
00:26:12,359 --> 00:26:15,760
Speaker 1: I had an international Australian brand. That's what we wanted,

555
00:26:15,840 --> 00:26:17,960
Speaker 1: that's what we saw. The opportunity was before we even

556
00:26:18,000 --> 00:26:21,760
Speaker 1: had the product, And that really came from again, you know,

557
00:26:22,040 --> 00:26:25,080
Speaker 1: previous experiences as a kid. When I was fifteen sixteen,

558
00:26:25,400 --> 00:26:27,720
Speaker 1: I played basketball in America a couple of times, and

559
00:26:27,760 --> 00:26:30,680
Speaker 1: I remember going to you turn up to play against

560
00:26:30,720 --> 00:26:33,000
Speaker 1: these schools and there'd be a bunch of high school

561
00:26:33,040 --> 00:26:35,520
Speaker 1: girls at the front waiting for these Possi basketball team

562
00:26:35,600 --> 00:26:39,159
Speaker 1: to turn up. And their perception again was this bronze

563
00:26:39,200 --> 00:26:41,399
Speaker 1: dozy that's just what they thought we were. And that

564
00:26:41,480 --> 00:26:43,200
Speaker 1: stuck with me. So, you know, when I was thinking

565
00:26:43,240 --> 00:26:45,760
Speaker 1: about a Tanning product, that took me back to that moment.

566
00:26:45,840 --> 00:26:47,439
Speaker 1: I thought, well, if we're going to take something to

567
00:26:47,480 --> 00:26:50,000
Speaker 1: the world, we need to sell the Australian lifestyle. So

568
00:26:50,040 --> 00:26:52,199
Speaker 1: once we had that brand identity, then we knew what

569
00:26:52,240 --> 00:26:54,520
Speaker 1: our product needed to be as well. So I need

570
00:26:54,560 --> 00:26:57,800
Speaker 1: to replicate that golden glow that you got from the sun,

571
00:26:58,280 --> 00:27:00,879
Speaker 1: but in a much healthier way. From there, we started

572
00:27:00,880 --> 00:27:05,640
Speaker 1: researching manufacturers and getting spray tand solution is much easier

573
00:27:05,680 --> 00:27:10,000
Speaker 1: than getting self tanning products because the formulation is much different.

574
00:27:10,040 --> 00:27:12,879
Speaker 1: Once we had that formulation, we had an introduction to

575
00:27:13,240 --> 00:27:16,320
Speaker 1: a manufacturer here in Melbourne which we still use and

576
00:27:16,359 --> 00:27:18,640
Speaker 1: it was an important to be Australian made and Australian owned.

577
00:27:19,080 --> 00:27:22,000
Speaker 1: We took that spray hand to them and said we

578
00:27:22,000 --> 00:27:24,720
Speaker 1: need to convert this output into a lotion and an

579
00:27:24,720 --> 00:27:27,879
Speaker 1: aerosol spray. I remember they were almost telling us not

580
00:27:28,000 --> 00:27:30,600
Speaker 1: to do it. They were like, we get approached by

581
00:27:30,680 --> 00:27:34,639
Speaker 1: self tanning products every day, not many succeed. It was

582
00:27:34,800 --> 00:27:37,680
Speaker 1: really like a very negative meeting the very first meeting

583
00:27:37,680 --> 00:27:39,400
Speaker 1: that we had, and almost like trying it to push

584
00:27:39,480 --> 00:27:40,280
Speaker 1: us away from doing it.

585
00:27:40,320 --> 00:27:41,760
Speaker 3: Yeah, it's like take my money to just.

586
00:27:41,760 --> 00:27:44,520
Speaker 1: Let me do it. But again, I think what made

587
00:27:44,520 --> 00:27:46,920
Speaker 1: it different was that we knew what our product needs

588
00:27:46,920 --> 00:27:48,760
Speaker 1: to be. When we knew at the differentation you need

589
00:27:48,760 --> 00:27:51,600
Speaker 1: to be about a brand, the color output and everything else.

590
00:27:51,720 --> 00:27:54,760
Speaker 1: So then then that was really eighteen months of formulations

591
00:27:54,800 --> 00:27:56,720
Speaker 1: going round and around. All we thought about at the

592
00:27:56,800 --> 00:27:59,119
Speaker 1: very beginning was just getting the product right. And I

593
00:27:59,160 --> 00:28:02,080
Speaker 1: think today that's what any new business owner should be

594
00:28:02,080 --> 00:28:04,920
Speaker 1: starting with. Understand your brand, make sure you put is

595
00:28:05,119 --> 00:28:07,000
Speaker 1: the best it possibly can be. I think we do

596
00:28:07,080 --> 00:28:09,080
Speaker 1: live in a time where it's very easy to get

597
00:28:09,119 --> 00:28:11,760
Speaker 1: platforms up and running in sell product, so people skip

598
00:28:11,960 --> 00:28:14,600
Speaker 1: the brand development the product development, and I think that

599
00:28:14,920 --> 00:28:17,199
Speaker 1: end of the day, if you're a strong brand and

600
00:28:17,240 --> 00:28:20,080
Speaker 1: a great product that sells, that's the only thing that matters.

601
00:28:20,200 --> 00:28:23,320
Speaker 2: That's so valuable. I'm pulling so many big revelations out

602
00:28:23,320 --> 00:28:26,200
Speaker 2: of this. I think it's such an incredibly insightful and

603
00:28:26,240 --> 00:28:29,520
Speaker 2: thought provoking chat because I would actually like to sort

604
00:28:29,520 --> 00:28:31,679
Speaker 2: of reel back on something that I've been saying for

605
00:28:31,720 --> 00:28:34,320
Speaker 2: a long time on this podcast, which is that not

606
00:28:34,480 --> 00:28:37,720
Speaker 2: the right way. But if you're really struggling to come

607
00:28:37,800 --> 00:28:39,920
Speaker 2: up with your own idea for what you're passionate about.

608
00:28:39,960 --> 00:28:42,400
Speaker 2: I often say to people, don't try and reverse engineer

609
00:28:42,400 --> 00:28:45,160
Speaker 2: the lifestyle that you want. Find what you're really passionate

610
00:28:45,200 --> 00:28:47,640
Speaker 2: about and build from there. But I mean, this chat

611
00:28:47,680 --> 00:28:49,800
Speaker 2: alone has kind of opened my eyes to the fact

612
00:28:49,840 --> 00:28:52,880
Speaker 2: that you can reverse engineer. You can say I want

613
00:28:52,920 --> 00:28:55,560
Speaker 2: to be in business, I want a brand, I want

614
00:28:55,600 --> 00:28:59,040
Speaker 2: to build an Australian based product, and a business that

615
00:28:59,120 --> 00:29:02,000
Speaker 2: showcases there landscape, and you did reverse engineer it even

616
00:29:02,040 --> 00:29:02,680
Speaker 2: though you weren't.

617
00:29:02,480 --> 00:29:03,360
Speaker 3: A fake ten user.

618
00:29:03,400 --> 00:29:06,120
Speaker 2: And I love that that has opened up yet another

619
00:29:06,600 --> 00:29:08,680
Speaker 2: pathway that can work.

620
00:29:08,440 --> 00:29:10,200
Speaker 3: If you do have all the right ingredients.

621
00:29:10,400 --> 00:29:13,640
Speaker 2: And also that you guys started with one product. You

622
00:29:13,680 --> 00:29:16,480
Speaker 2: didn't try and start with five rangers. You didn't try

623
00:29:16,520 --> 00:29:19,520
Speaker 2: and start with a global enterprise that had fifty five SKUs.

624
00:29:20,080 --> 00:29:23,120
Speaker 2: Everyone has to get something right first, and I think

625
00:29:23,200 --> 00:29:25,840
Speaker 2: another reason why we get very paralyzed in businesses. We

626
00:29:25,960 --> 00:29:28,840
Speaker 2: try and get to the end very quickly. But spending

627
00:29:28,840 --> 00:29:32,040
Speaker 2: eighteen months to get one product out, that's such a

628
00:29:32,040 --> 00:29:34,920
Speaker 2: good reminder that everyone does have to start getting one

629
00:29:34,920 --> 00:29:35,720
Speaker 2: thing right first.

630
00:29:35,920 --> 00:29:39,000
Speaker 1: Yes, absolutely, and I think obviously it took its eighty

631
00:29:39,000 --> 00:29:41,000
Speaker 1: months in the beginning, so we're working other jobs and

632
00:29:41,240 --> 00:29:43,640
Speaker 1: that slowed the process down. And as a brand now

633
00:29:43,680 --> 00:29:46,240
Speaker 1: we do focus on speed to market. But it was

634
00:29:46,280 --> 00:29:49,000
Speaker 1: important for us to get those first products right. We

635
00:29:49,120 --> 00:29:52,320
Speaker 1: believed and we still believe that first interaction with a

636
00:29:52,360 --> 00:29:55,360
Speaker 1: brand with a consumer, you never get it back. Yes, yeah,

637
00:29:55,400 --> 00:29:58,360
Speaker 1: that product is the most important thing that a company

638
00:29:58,400 --> 00:29:59,920
Speaker 1: can ever produce. It doesn't matter how good you mar

639
00:30:00,080 --> 00:30:03,840
Speaker 1: geting is or in management structure or your online platform.

640
00:30:03,880 --> 00:30:06,520
Speaker 1: If product's not good, maybe once that I'll never buy

641
00:30:06,560 --> 00:30:09,440
Speaker 1: it again. And brands are built on repeat purchase, not

642
00:30:09,560 --> 00:30:12,800
Speaker 1: buying some new customers buying at once. I think, you know,

643
00:30:12,840 --> 00:30:15,200
Speaker 1: you get back to that creativity side of it and

644
00:30:15,200 --> 00:30:17,840
Speaker 1: that reverse engineering. I think a lot of what I

645
00:30:17,880 --> 00:30:20,640
Speaker 1: think we do well at Bondai, and personally, I think

646
00:30:20,680 --> 00:30:23,280
Speaker 1: what I do well is be very aware about the

647
00:30:23,320 --> 00:30:25,600
Speaker 1: surroundings of what's going on. I don't believe you can

648
00:30:25,640 --> 00:30:27,960
Speaker 1: just create something. I don't believe you can just look

649
00:30:27,960 --> 00:30:29,840
Speaker 1: at a category and say I'm going to create this.

650
00:30:30,520 --> 00:30:32,360
Speaker 1: You need to have some understanding. But a lot of

651
00:30:32,360 --> 00:30:35,120
Speaker 1: the time you're surrounded by these ideas. It's just about

652
00:30:35,160 --> 00:30:38,520
Speaker 1: being your mind open enough and looking at things and

653
00:30:38,560 --> 00:30:41,040
Speaker 1: just letting things filter through your mind. Because a lot

654
00:30:41,040 --> 00:30:43,760
Speaker 1: of the times you are surrounded by these ideas, you

655
00:30:43,840 --> 00:30:45,840
Speaker 1: just need to be taking those things in. So for me,

656
00:30:45,920 --> 00:30:48,560
Speaker 1: it was I opened the sealing because I knew I

657
00:30:48,600 --> 00:30:50,840
Speaker 1: wanted to be in business, and that made sense to

658
00:30:50,880 --> 00:30:53,959
Speaker 1: me to open that up. Then it was understanding what

659
00:30:54,000 --> 00:30:56,120
Speaker 1: my consumers were asking for. It was able to take

660
00:30:56,200 --> 00:30:58,920
Speaker 1: on board that these consumers wanted to go out and

661
00:30:58,960 --> 00:31:02,320
Speaker 1: buy a self tanning product. Even though there was sell

662
00:31:02,400 --> 00:31:05,560
Speaker 1: in sprays hands, there was a desire there for this product,

663
00:31:05,880 --> 00:31:09,400
Speaker 1: and it was really being aware enough to say there's

664
00:31:09,440 --> 00:31:11,880
Speaker 1: a demand of that product, there's a consumer base here

665
00:31:11,880 --> 00:31:14,200
Speaker 1: that can't get what they're after, and putting them together

666
00:31:14,200 --> 00:31:16,560
Speaker 1: and saying, well, this is an opportunity. So it's more

667
00:31:16,600 --> 00:31:20,920
Speaker 1: about identifying opportunities, not product. I think if you focus

668
00:31:20,960 --> 00:31:22,880
Speaker 1: so much on product, you'll end up just replicating what's

669
00:31:22,880 --> 00:31:25,360
Speaker 1: already in market. It's more about focusing on what opportunities

670
00:31:25,400 --> 00:31:27,160
Speaker 1: exist and going after that. Well.

671
00:31:27,160 --> 00:31:29,800
Speaker 2: That's another thing that I think people get deterred often

672
00:31:29,840 --> 00:31:32,920
Speaker 2: because they so easily conclude that a market is saturated.

673
00:31:32,960 --> 00:31:35,160
Speaker 2: And in this day and age, every market is saturated.

674
00:31:35,280 --> 00:31:37,000
Speaker 2: There's not very many things that you invent for the

675
00:31:37,040 --> 00:31:40,520
Speaker 2: first time. Yeah, you know, twenty twenty, but absolutely, But

676
00:31:40,600 --> 00:31:43,200
Speaker 2: that doesn't mean that there's not a gap within that

677
00:31:43,320 --> 00:31:45,280
Speaker 2: market that already has lots of players for you to

678
00:31:45,320 --> 00:31:48,320
Speaker 2: do something that's tweaked slightly differently, which is clearly what

679
00:31:48,360 --> 00:31:49,880
Speaker 2: you guys have done and has led to so much

680
00:31:49,880 --> 00:31:50,560
Speaker 2: of your success.

681
00:31:50,920 --> 00:31:53,600
Speaker 1: I think there's always an opportunity, and the thing is

682
00:31:53,640 --> 00:31:55,880
Speaker 1: about a cluttered market it means that it's a good

683
00:31:55,920 --> 00:31:58,560
Speaker 1: market and there's a lot of activity in that market,

684
00:31:58,640 --> 00:32:00,720
Speaker 1: and there's a tension on it. If you're wanting to

685
00:32:00,720 --> 00:32:03,120
Speaker 1: sell into a retailer, they're going to be open to it.

686
00:32:03,200 --> 00:32:05,480
Speaker 1: No retailer turns around and saying, oh, that's clutter. We

687
00:32:05,480 --> 00:32:07,400
Speaker 1: don't want want to look at anything new. I'll look

688
00:32:07,440 --> 00:32:09,680
Speaker 1: at it and say, well, this is a great category.

689
00:32:09,760 --> 00:32:12,360
Speaker 1: There's plenty of activity in it. We'd love some fresh blood.

690
00:32:12,920 --> 00:32:16,000
Speaker 1: So yeah, I think there's always and again it's I

691
00:32:16,080 --> 00:32:17,600
Speaker 1: do this all the time, and Mel gets sick of

692
00:32:17,880 --> 00:32:20,680
Speaker 1: sick of the supermarket with me. But I like to

693
00:32:20,680 --> 00:32:23,560
Speaker 1: walk the aisles. I'll walk every aisle and I look

694
00:32:23,560 --> 00:32:25,200
Speaker 1: at everything and look at everything from fla spread of

695
00:32:25,280 --> 00:32:28,360
Speaker 1: dog food to whatever, and I look at what's missing

696
00:32:28,440 --> 00:32:30,880
Speaker 1: on shelf. Is it a price point that's missing, is

697
00:32:30,920 --> 00:32:34,120
Speaker 1: it a brand position? Is it talking to a certain consumer? Yeah,

698
00:32:34,320 --> 00:32:37,120
Speaker 1: good markets or you know, cluttered markets. That's not a

699
00:32:37,480 --> 00:32:40,520
Speaker 1: bad thing. It's just about you need to get more innovative,

700
00:32:40,600 --> 00:32:42,440
Speaker 1: or look at something in a different way and look

701
00:32:42,440 --> 00:32:45,520
Speaker 1: at some new ingredients or look at other opportunities. But yeah,

702
00:32:45,520 --> 00:32:48,320
Speaker 1: I think that's sometimes a cluttered market is a good opportunity.

703
00:32:48,480 --> 00:32:51,240
Speaker 2: Absolutely, I think it proves there's you know, there's obviously

704
00:32:51,320 --> 00:32:54,000
Speaker 2: demand there, which is really exciting. But one of the

705
00:32:54,040 --> 00:32:57,240
Speaker 2: things I also think is incredibly cool about what you

706
00:32:57,280 --> 00:33:00,560
Speaker 2: guys have done is from body bronze tu bond Sands,

707
00:33:01,040 --> 00:33:05,120
Speaker 2: you've helped shape the idea that being a beautiful, bronzed

708
00:33:05,160 --> 00:33:07,920
Speaker 2: Australian that image is still there and the world is

709
00:33:07,960 --> 00:33:11,360
Speaker 2: clearly you know, still soaking that up, but you've been

710
00:33:11,440 --> 00:33:16,280
Speaker 2: able to change it from tanning beds to sun care

711
00:33:16,400 --> 00:33:19,560
Speaker 2: and you know, really leverage and help us all embrace

712
00:33:19,640 --> 00:33:22,400
Speaker 2: the idea that being a bronze beautiful Australian can be

713
00:33:22,440 --> 00:33:25,600
Speaker 2: done a safe way. It can be self tan it

714
00:33:25,640 --> 00:33:28,960
Speaker 2: can be something that doesn't necessarily involve any harmful exposure

715
00:33:29,000 --> 00:33:31,960
Speaker 2: to the sun, but when you are going to go outside.

716
00:33:32,000 --> 00:33:35,080
Speaker 2: You've also, in twenty eighteen launched a sun care line,

717
00:33:35,080 --> 00:33:38,080
Speaker 2: which I think is an absolutely incredible extension of that

718
00:33:38,120 --> 00:33:40,840
Speaker 2: philosophy of being able to still you know, be the

719
00:33:40,880 --> 00:33:43,760
Speaker 2: sun kissed ossie, but in a healthy way. But before

720
00:33:43,800 --> 00:33:46,160
Speaker 2: we get to that range, I would love to ask

721
00:33:46,400 --> 00:33:50,400
Speaker 2: in the journey from that very first product to now

722
00:33:50,600 --> 00:33:55,160
Speaker 2: five thousand bajillion stores, huge celebrity names posting about you

723
00:33:55,280 --> 00:33:57,800
Speaker 2: just unbelievable success.

724
00:33:58,120 --> 00:33:59,920
Speaker 3: When did you feel successful?

725
00:34:01,160 --> 00:34:05,520
Speaker 1: Like, I'm not really a numbers person. It's nice to

726
00:34:05,520 --> 00:34:07,840
Speaker 1: see I look thirty thousand dollars or whatever it is.

727
00:34:08,000 --> 00:34:11,120
Speaker 1: That's sort of checking a box me. I think launching

728
00:34:11,120 --> 00:34:14,479
Speaker 1: into the United States was definitely achieving a huge goal.

729
00:34:14,760 --> 00:34:16,879
Speaker 1: It's the biggest market in the world. It's the most

730
00:34:16,880 --> 00:34:20,839
Speaker 1: difficult market break into. We did it completely independently with

731
00:34:20,880 --> 00:34:23,960
Speaker 1: no outside investment, so no private equity or if we

732
00:34:24,000 --> 00:34:26,600
Speaker 1: had the initial partners from day one Sean and I

733
00:34:26,640 --> 00:34:29,600
Speaker 1: as the directors that we have assiglent partner there who's

734
00:34:29,680 --> 00:34:32,319
Speaker 1: invested along the way. But we did that from day one.

735
00:34:32,480 --> 00:34:34,760
Speaker 1: So incredibly proud of that because a lot of brands

736
00:34:34,960 --> 00:34:39,000
Speaker 1: that do go through international expansion do raise significant capital

737
00:34:39,200 --> 00:34:41,520
Speaker 1: along the way. But I think one of the things

738
00:34:41,560 --> 00:34:44,480
Speaker 1: I get the most excitement from and is we've got

739
00:34:44,480 --> 00:34:47,120
Speaker 1: such a loyal fan base. When we launch a new

740
00:34:47,120 --> 00:34:49,279
Speaker 1: product and you just see that excitement of people are

741
00:34:49,320 --> 00:34:51,040
Speaker 1: just like they just want to get it. That's what

742
00:34:51,080 --> 00:34:53,080
Speaker 1: you do it for, That's what I do it for.

743
00:34:53,160 --> 00:34:55,080
Speaker 1: I find that exciting and be part of my role

744
00:34:55,080 --> 00:34:57,439
Speaker 1: at Bondi's creating new products and how do we bring

745
00:34:57,480 --> 00:34:59,880
Speaker 1: them to market and grow the category. And then you

746
00:35:00,000 --> 00:35:02,719
Speaker 1: we see a competing brand may launch a product that

747
00:35:02,880 --> 00:35:04,879
Speaker 1: is a bit of a knockoff, and you see our

748
00:35:04,880 --> 00:35:07,239
Speaker 1: consumers jump to our defense and they're like, you just

749
00:35:07,280 --> 00:35:10,800
Speaker 1: ripped off BONDI this is I think that's all you

750
00:35:10,840 --> 00:35:13,680
Speaker 1: can ask for. If you have that reaction from your consumers,

751
00:35:13,840 --> 00:35:16,879
Speaker 1: the money just follows. Some people that driven by the Yeah,

752
00:35:16,920 --> 00:35:19,840
Speaker 1: I guess the figures and the numbers. For me, I

753
00:35:19,880 --> 00:35:22,240
Speaker 1: just want people to enjoy our product and if the product,

754
00:35:22,360 --> 00:35:24,160
Speaker 1: I think a lot of the time, the money is

755
00:35:24,200 --> 00:35:27,439
Speaker 1: a by product when you work towards I guess that goal.

756
00:35:27,719 --> 00:35:30,719
Speaker 1: So they're probably too. The US is definitely a huge achievement.

757
00:35:31,400 --> 00:35:33,399
Speaker 1: But just seeing that engagement that we have with our

758
00:35:33,719 --> 00:35:36,279
Speaker 1: with our consumers, and I think we've got talking about numbers.

759
00:35:36,320 --> 00:35:38,560
Speaker 1: I think we've got the last sort of bit of

760
00:35:38,640 --> 00:35:41,640
Speaker 1: data that came out, we were sitting around ninety four

761
00:35:41,680 --> 00:35:45,320
Speaker 1: percent retention rate for pursuers through our retailers. So that's

762
00:35:45,360 --> 00:35:48,080
Speaker 1: again yeah, and it's I think that's what it comes back.

763
00:35:48,160 --> 00:35:50,879
Speaker 1: I was saying before everybody can sell a product once. Yeah,

764
00:35:51,320 --> 00:35:53,560
Speaker 1: but in this age where it is very competitive and

765
00:35:53,600 --> 00:35:56,320
Speaker 1: every category is cluttered. Retention is the only.

766
00:35:56,160 --> 00:35:57,520
Speaker 3: Thing that matters totally.

767
00:35:57,880 --> 00:36:00,440
Speaker 2: And I always find this question so interesting because even

768
00:36:00,440 --> 00:36:04,080
Speaker 2: though the numbers are obviously incredibly important, very few people

769
00:36:04,920 --> 00:36:08,719
Speaker 2: say it's the financial metrics that are their success measures.

770
00:36:08,760 --> 00:36:13,279
Speaker 2: It's the community, it's the innovation, it's you know, it's

771
00:36:13,320 --> 00:36:15,440
Speaker 2: there's so many other markers, I think, and we get

772
00:36:15,520 --> 00:36:17,840
Speaker 2: very distracted in the early days of our careers maybe

773
00:36:17,880 --> 00:36:21,440
Speaker 2: by more financial based metrics. But I love that now

774
00:36:21,440 --> 00:36:24,359
Speaker 2: it's a byproduct and that's incredible. Are there any other

775
00:36:24,440 --> 00:36:27,520
Speaker 2: moments where it's just blown your mind like that would

776
00:36:27,560 --> 00:36:30,600
Speaker 2: just like pinch me, what the actual fuck is happening

777
00:36:30,760 --> 00:36:31,160
Speaker 2: right now?

778
00:36:31,320 --> 00:36:35,239
Speaker 1: Yeah, it's funny. Yeah, you kind of don't. Sean and

779
00:36:35,239 --> 00:36:36,799
Speaker 1: I talk about this all the time, like we say

780
00:36:37,320 --> 00:36:39,560
Speaker 1: we should actually celebrate some of the stuff a bit

781
00:36:39,600 --> 00:36:42,040
Speaker 1: better at times, like we don't know a ways, And

782
00:36:42,040 --> 00:36:44,839
Speaker 1: we've always been we're very competitive, Sean and I, and

783
00:36:44,960 --> 00:36:47,200
Speaker 1: we want to compete with other brands, and you know,

784
00:36:47,200 --> 00:36:49,480
Speaker 1: we have a rate of development, I think, which is

785
00:36:49,760 --> 00:36:52,919
Speaker 1: unmatched with anybody in our category. So we're always looking

786
00:36:52,920 --> 00:36:55,839
Speaker 1: to the next It's like, okay with noum more brand Australia. Okay,

787
00:36:55,840 --> 00:36:57,920
Speaker 1: what's next. Got to get UK, got to get us,

788
00:36:58,800 --> 00:37:02,319
Speaker 1: So there's always the next step. We're looking at the

789
00:37:02,360 --> 00:37:04,799
Speaker 1: times that you get that moment we go, chie, this

790
00:37:04,880 --> 00:37:07,319
Speaker 1: is pretty amazing what you've done. Is when you we

791
00:37:07,400 --> 00:37:10,560
Speaker 1: might put a new retailer presentation together for a US

792
00:37:10,600 --> 00:37:13,000
Speaker 1: retailer who knows someone doesn't know that much about BONDI,

793
00:37:13,160 --> 00:37:15,359
Speaker 1: and we we've put our timeline together and we've stayed

794
00:37:15,360 --> 00:37:17,360
Speaker 1: we did this and this and this and this, and

795
00:37:17,400 --> 00:37:19,840
Speaker 1: it's when you look back at those moments and you go, wow,

796
00:37:19,960 --> 00:37:22,359
Speaker 1: there's actually a lot there. If someone come and said

797
00:37:22,360 --> 00:37:24,880
Speaker 1: to me, this is what you'll do in eight years

798
00:37:24,960 --> 00:37:27,120
Speaker 1: in the very beginning of BONDI, you'd go.

799
00:37:27,480 --> 00:37:30,800
Speaker 2: You kid yourself, Yeah, I'll put all of my twenty

800
00:37:30,800 --> 00:37:32,839
Speaker 2: five dollars that are have in my bank account on

801
00:37:32,920 --> 00:37:33,879
Speaker 2: the fact that that won't happen.

802
00:37:34,520 --> 00:37:37,239
Speaker 1: So we need to look back more and appreciate sort

803
00:37:37,239 --> 00:37:38,520
Speaker 1: of what we have been able to do.

804
00:37:38,680 --> 00:37:41,279
Speaker 2: It's definitely hard to celebrate because you do get so

805
00:37:41,840 --> 00:37:44,319
Speaker 2: just in the trenches of like what's next. But I

806
00:37:44,360 --> 00:37:46,520
Speaker 2: think then you realize if you if you don't, I

807
00:37:46,520 --> 00:37:48,879
Speaker 2: mean it passes you by. So I'm glad that you're

808
00:37:48,880 --> 00:37:51,800
Speaker 2: at least focusing a little bit on the celebration moments.

809
00:37:52,360 --> 00:37:55,760
Speaker 2: Tell us about the sun care and how that's become

810
00:37:55,880 --> 00:37:59,800
Speaker 2: such an important part of the brand, focusing on suns safety,

811
00:38:00,040 --> 00:38:02,080
Speaker 2: and I think the world has really started to move

812
00:38:02,120 --> 00:38:04,279
Speaker 2: in that direction as well, but I would safely say

813
00:38:04,280 --> 00:38:06,200
Speaker 2: that you guys have helped shape that and make it more.

814
00:38:06,040 --> 00:38:07,200
Speaker 3: Accessible and cool.

815
00:38:07,840 --> 00:38:11,240
Speaker 2: I also love that from that very beginning in twenty eighteen,

816
00:38:11,400 --> 00:38:14,560
Speaker 2: you're continuing to evolve the suncare range. So the hydrouv

817
00:38:14,640 --> 00:38:17,400
Speaker 2: protector range just came out this year, which is completely

818
00:38:17,760 --> 00:38:20,480
Speaker 2: new from everything else and absolutely beautiful.

819
00:38:20,520 --> 00:38:22,120
Speaker 3: Oh my gosh, Glad you like it.

820
00:38:22,960 --> 00:38:25,719
Speaker 2: Yeah, there's just something about that blue that just makes

821
00:38:25,760 --> 00:38:29,640
Speaker 2: me think of, you know, Bondai Beach but turquoise water,

822
00:38:29,800 --> 00:38:32,920
Speaker 2: and it just transports your way to a tropical island

823
00:38:33,080 --> 00:38:35,960
Speaker 2: and yeah, I just I love it. And it goes

824
00:38:36,160 --> 00:38:39,360
Speaker 2: so well under makeup, which is so important.

825
00:38:39,760 --> 00:38:41,720
Speaker 1: That was one of the big directions for the brand,

826
00:38:41,880 --> 00:38:45,560
Speaker 1: and that's that blue. I mean, it's the Bondai blue

827
00:38:45,560 --> 00:38:47,600
Speaker 1: that we've used from the very beginning, from a very

828
00:38:47,640 --> 00:38:51,640
Speaker 1: amtrish first range of packaging that we did obviously be

829
00:38:51,760 --> 00:38:52,640
Speaker 1: a big part of our breath.

830
00:38:52,800 --> 00:38:54,600
Speaker 2: If you don't cringe at your first packaging, I feel

831
00:38:54,600 --> 00:38:55,479
Speaker 2: like you're doing something wrong.

832
00:38:56,360 --> 00:39:01,399
Speaker 1: I definitely cringe good. I mean scare was something that

833
00:39:01,480 --> 00:39:04,640
Speaker 1: we always it was in the works from the very beginning. Yeah,

834
00:39:04,640 --> 00:39:07,680
Speaker 1: the Australian lifestyle is about enjoying the beach, enjoying the

835
00:39:07,680 --> 00:39:10,560
Speaker 1: sunshine and everything else. So suncare was something that we'd

836
00:39:10,560 --> 00:39:12,880
Speaker 1: always planned to do. But when you looked at the categories,

837
00:39:13,040 --> 00:39:15,560
Speaker 1: some care was a far bigger category than self Tan,

838
00:39:16,440 --> 00:39:19,319
Speaker 1: much more competition, but self tan and you had a

839
00:39:19,320 --> 00:39:21,759
Speaker 1: couple of big players. So we thought this was our

840
00:39:21,760 --> 00:39:24,000
Speaker 1: opportunity to get into the market with self tanned and

841
00:39:24,040 --> 00:39:28,640
Speaker 1: build that following build our brand equity before moving into suncare.

842
00:39:28,920 --> 00:39:31,880
Speaker 1: So we actually launched the original range in twenty seventeen

843
00:39:32,040 --> 00:39:35,439
Speaker 1: at Bondbai Beach, of all places, in twenty seventeen, and

844
00:39:35,800 --> 00:39:38,760
Speaker 1: it was really about coming back to that. I suppose

845
00:39:38,800 --> 00:39:42,320
Speaker 1: that time around twenty ten twenty twelve, the suncare message

846
00:39:42,320 --> 00:39:45,719
Speaker 1: in Australia was really becoming quite strong. People were really

847
00:39:45,760 --> 00:39:47,960
Speaker 1: starting to take on board the effects of UV light.

848
00:39:48,120 --> 00:39:50,919
Speaker 1: I've learned a lot obviously through the sun beds, so

849
00:39:51,120 --> 00:39:54,279
Speaker 1: that was a big learning curve for myself as well

850
00:39:54,280 --> 00:39:57,799
Speaker 1: as most Australians, and that's why we were producing the

851
00:39:57,800 --> 00:40:00,480
Speaker 1: self tanning products. We really focus on trying to create

852
00:40:00,480 --> 00:40:02,399
Speaker 1: a product that mimicked the way your skin would look

853
00:40:02,440 --> 00:40:04,080
Speaker 1: like when you've been in the sun, because we knew

854
00:40:04,120 --> 00:40:06,279
Speaker 1: that's what Australians wanted. They wanted to look like they'd

855
00:40:06,520 --> 00:40:08,399
Speaker 1: spend the day on the beach even though they hadn't been,

856
00:40:08,600 --> 00:40:10,399
Speaker 1: so that was a big drove for color. And then

857
00:40:10,440 --> 00:40:12,520
Speaker 1: some care goes hand in hand in that. So when

858
00:40:12,560 --> 00:40:15,720
Speaker 1: you look at a retailer the suncare category, that includes

859
00:40:15,920 --> 00:40:18,640
Speaker 1: self hand and some care, so they're really bundled together

860
00:40:18,680 --> 00:40:21,440
Speaker 1: within the retailers. So there really were hand in hand

861
00:40:21,640 --> 00:40:25,480
Speaker 1: for us in terms of product development and positioning and

862
00:40:25,560 --> 00:40:28,720
Speaker 1: Australia it really is a leader within suncare and we're

863
00:40:28,760 --> 00:40:33,160
Speaker 1: now using that Australian lifestyle and Australian credibility within the

864
00:40:33,200 --> 00:40:35,760
Speaker 1: sun to launch our products into the UK and also

865
00:40:35,840 --> 00:40:39,280
Speaker 1: into the US. I think now where after a basic

866
00:40:39,360 --> 00:40:41,800
Speaker 1: launch what we had originally we're just let core skews.

867
00:40:42,000 --> 00:40:45,200
Speaker 1: Now we've moved into hydra as you mentioned, v Protect,

868
00:40:45,400 --> 00:40:49,240
Speaker 1: and that's really designed to be an everyday suncare product.

869
00:40:49,400 --> 00:40:52,200
Speaker 1: That can be worn under makeup. It was designed to

870
00:40:52,280 --> 00:40:54,720
Speaker 1: be an easy product to use on a daily basis,

871
00:40:54,760 --> 00:40:58,080
Speaker 1: so not greasy has some extra skin benefits. Obviously, most

872
00:40:58,120 --> 00:41:00,600
Speaker 1: of our consumers have very much engaged in skin care

873
00:41:00,800 --> 00:41:02,480
Speaker 1: and they want to make sure the skin looks and

874
00:41:02,520 --> 00:41:04,920
Speaker 1: feels as good as it can. That was I suppose

875
00:41:04,960 --> 00:41:07,120
Speaker 1: the first range. We really started to pull in some

876
00:41:07,400 --> 00:41:11,160
Speaker 1: eco conscious functions as well, so post consumer plastics, making

877
00:41:11,160 --> 00:41:14,640
Speaker 1: sure the packaging is all completely recyclable. We brought in

878
00:41:14,719 --> 00:41:18,320
Speaker 1: some ethically sourced algae to increase hydration on the skin.

879
00:41:18,719 --> 00:41:21,200
Speaker 1: So it's really about touching all those pillars that our

880
00:41:21,200 --> 00:41:22,280
Speaker 1: consumers want to see from.

881
00:41:22,120 --> 00:41:24,240
Speaker 3: The brand, and that is really exciting.

882
00:41:24,280 --> 00:41:26,360
Speaker 2: That was my next question actually was about the recycled

883
00:41:26,360 --> 00:41:30,120
Speaker 2: plastics and the algae in the product. Do you think

884
00:41:30,160 --> 00:41:32,919
Speaker 2: that that's sort of the next big iteration for you guys,

885
00:41:33,040 --> 00:41:35,680
Speaker 2: is focusing more on sustainability or what else is next

886
00:41:35,680 --> 00:41:36,759
Speaker 2: on the horizon for you?

887
00:41:37,280 --> 00:41:41,200
Speaker 1: Sustainability is such a huge topic at the moment, and

888
00:41:41,280 --> 00:41:43,759
Speaker 1: every category has been touched. So I think if if

889
00:41:43,760 --> 00:41:46,520
Speaker 1: anyone's launching a new product, if they don't have a

890
00:41:47,160 --> 00:41:51,440
Speaker 1: direction towards creating product that are sustainable again and then

891
00:41:51,719 --> 00:41:55,920
Speaker 1: get left behind. We started looking at almost a bit

892
00:41:55,920 --> 00:41:58,880
Speaker 1: of a retrospective view on the brand or the product

893
00:41:58,920 --> 00:42:01,200
Speaker 1: offering that we had the end of last year. We

894
00:42:01,200 --> 00:42:03,759
Speaker 1: started looking at all of our packaging and looking at

895
00:42:03,760 --> 00:42:06,719
Speaker 1: what changes we can make. Let's look at the formulations

896
00:42:06,719 --> 00:42:10,160
Speaker 1: and let's start stripping out any chemicals, ingredients that aren't

897
00:42:10,160 --> 00:42:13,200
Speaker 1: sustainably sourced, aren't great for the skin, aren't great for

898
00:42:13,239 --> 00:42:16,320
Speaker 1: our water lays. It's becoming a bigger, stronger and stronger

899
00:42:16,360 --> 00:42:19,120
Speaker 1: presence for the brand. You'll see pretty much all of

900
00:42:19,160 --> 00:42:23,120
Speaker 1: our products coming through post hydra uv protect will be

901
00:42:23,280 --> 00:42:26,960
Speaker 1: made from post consumer plastic, and we're moving towards eliminating

902
00:42:26,960 --> 00:42:29,560
Speaker 1: the use of embedded springs and trying to use single

903
00:42:29,560 --> 00:42:33,880
Speaker 1: plastics throughout our range, which allows helps recycle the product

904
00:42:33,880 --> 00:42:36,880
Speaker 1: a lot more efficiently. Most people will recycle and they

905
00:42:36,920 --> 00:42:38,200
Speaker 1: think they're doing the right thing, but a lot of

906
00:42:38,200 --> 00:42:41,080
Speaker 1: times we're let down by local counts or local governments

907
00:42:41,200 --> 00:42:43,880
Speaker 1: facilities around recycling. So we're trying to make that as

908
00:42:43,880 --> 00:42:46,200
Speaker 1: efficient as possible. So that was a process we started

909
00:42:46,200 --> 00:42:48,760
Speaker 1: about eighteen months ago, going through that review of everything

910
00:42:48,760 --> 00:42:51,120
Speaker 1: in our products, and now we've really put that line

911
00:42:51,120 --> 00:42:53,919
Speaker 1: in the sand that now moving forward, there's nothing else

912
00:42:53,960 --> 00:42:58,640
Speaker 1: that will have virgin plastics or components that can't be recycled,

913
00:42:59,360 --> 00:43:01,439
Speaker 1: and we'll go through a lot date of our whole

914
00:43:01,440 --> 00:43:04,279
Speaker 1: product range as well, so exciting. Next you will look

915
00:43:04,280 --> 00:43:07,360
Speaker 1: to launch our own foundation as well, which is based

916
00:43:07,400 --> 00:43:10,799
Speaker 1: around supporting our waterways and our oceans and making sure

917
00:43:10,840 --> 00:43:13,840
Speaker 1: that consumers are educated about what we're tipping down the

918
00:43:13,880 --> 00:43:15,680
Speaker 1: drain and what goes into our waterways.

919
00:43:15,920 --> 00:43:18,960
Speaker 2: I think that's another reminder again as well about baby steps,

920
00:43:18,960 --> 00:43:21,600
Speaker 2: like you can't expect to start a fully sustainable brand

921
00:43:21,600 --> 00:43:23,920
Speaker 2: at the very beginning with a foundation attached and everything.

922
00:43:23,960 --> 00:43:27,360
Speaker 2: Like again, it's something that evolves in iterations, and I

923
00:43:27,400 --> 00:43:29,160
Speaker 2: think we often think, you know, you need to do

924
00:43:29,239 --> 00:43:31,319
Speaker 2: big things, but if you can't do big things, just

925
00:43:31,360 --> 00:43:33,200
Speaker 2: do small things in a big way until you can.

926
00:43:33,320 --> 00:43:35,040
Speaker 2: So I love that it's happened in steps and you're

927
00:43:35,080 --> 00:43:37,480
Speaker 2: finally getting to the point where a foundation is on

928
00:43:37,520 --> 00:43:38,040
Speaker 2: the horizon.

929
00:43:38,080 --> 00:43:39,600
Speaker 3: That's incredibly exciting.

930
00:43:40,040 --> 00:43:42,000
Speaker 2: And I've done what I always do and get so

931
00:43:42,040 --> 00:43:44,040
Speaker 2: fascinated about the story that I make the first section

932
00:43:44,200 --> 00:43:47,000
Speaker 2: five thousand times longer than the next ones. But I'd

933
00:43:47,040 --> 00:43:49,759
Speaker 2: love to quickly touch on your ata along the way

934
00:43:49,800 --> 00:43:52,520
Speaker 2: as well. In amongst all the highs, there's of course

935
00:43:52,560 --> 00:43:55,440
Speaker 2: lots of challenges and one of the things that I

936
00:43:55,480 --> 00:43:58,600
Speaker 2: think in a market that you're not a new you're

937
00:43:58,600 --> 00:44:00,839
Speaker 2: not one of the sole entrance when you first enter,

938
00:44:00,880 --> 00:44:03,400
Speaker 2: there's a lot of comparison that can often lead to

939
00:44:03,400 --> 00:44:04,040
Speaker 2: self doubt.

940
00:44:04,560 --> 00:44:05,520
Speaker 3: And then in that.

941
00:44:05,520 --> 00:44:07,880
Speaker 2: Productivity pressure that a lot of us put on ourselves

942
00:44:07,960 --> 00:44:11,040
Speaker 2: are not celebrating anything and just keeping going. There's also

943
00:44:11,239 --> 00:44:15,160
Speaker 2: burnout over connection. Having a business that's based on social

944
00:44:15,200 --> 00:44:18,560
Speaker 2: media and digital platforms can be very consuming. So what

945
00:44:18,760 --> 00:44:21,000
Speaker 2: have they been big challenges for you? Are there any

946
00:44:21,040 --> 00:44:22,399
Speaker 2: other things that have come up for you?

947
00:44:22,640 --> 00:44:26,080
Speaker 1: Yeah? I think you come up against most of those issues.

948
00:44:26,480 --> 00:44:29,719
Speaker 1: Self doubt is something that I strugg with it on

949
00:44:29,800 --> 00:44:33,040
Speaker 1: a daily basis, and I from a personal level have

950
00:44:33,160 --> 00:44:35,400
Speaker 1: for a long time. Public speaking was something for me

951
00:44:35,440 --> 00:44:38,879
Speaker 1: that was an incredibly scary thing. In high school. I

952
00:44:38,960 --> 00:44:41,239
Speaker 1: would literally do anything to get out of a day

953
00:44:41,280 --> 00:44:43,840
Speaker 1: of school. So now to do a presentation and to

954
00:44:43,880 --> 00:44:47,120
Speaker 1: the point where it's literally a fear, and that continued

955
00:44:47,120 --> 00:44:49,600
Speaker 1: all the way into my early thirties. And then when

956
00:44:49,600 --> 00:44:52,160
Speaker 1: you're putting in it, combining that with trying to build

957
00:44:52,160 --> 00:44:54,400
Speaker 1: a brand within a space. It is competitive. There is

958
00:44:54,440 --> 00:44:57,000
Speaker 1: a lot of self doubt. But I think what we've

959
00:44:57,040 --> 00:45:00,440
Speaker 1: done to get past that is understand this, I agree

960
00:45:00,520 --> 00:45:03,239
Speaker 1: better than everybody else, and make sure that anytime are

961
00:45:03,280 --> 00:45:06,960
Speaker 1: presenting this completely prepared and almost like you've run the

962
00:45:06,960 --> 00:45:09,160
Speaker 1: scripts in your mind before you're actually getting up there

963
00:45:09,200 --> 00:45:12,400
Speaker 1: delivering a presentation or a picture or a speech or

964
00:45:12,400 --> 00:45:15,160
Speaker 1: whatever it may be. But yeah, in terms of self doubt,

965
00:45:15,400 --> 00:45:17,920
Speaker 1: in terms of the brand capabilities and what we're bringing

966
00:45:17,920 --> 00:45:19,879
Speaker 1: to market, we don't have a lot of self doubt.

967
00:45:19,920 --> 00:45:23,719
Speaker 1: We're a very confident team. You know, we've been innovating

968
00:45:23,760 --> 00:45:26,440
Speaker 1: the self tank category in driving the category for a

969
00:45:26,480 --> 00:45:29,040
Speaker 1: number of years now, so we do see ourselves as

970
00:45:29,040 --> 00:45:32,160
Speaker 1: a leader and we're confident about doing that. Self doubt

971
00:45:32,160 --> 00:45:35,759
Speaker 1: generally comes from a personal standpoint, so it's almost like

972
00:45:35,800 --> 00:45:38,440
Speaker 1: a bit of a I can't remember the actual the

973
00:45:38,520 --> 00:45:40,440
Speaker 1: name for it. When you constantly doubt, you feel like

974
00:45:40,480 --> 00:45:45,680
Speaker 1: you're pasta syndrome. Imposter syndrome, that's the one. Yeah that badly.

975
00:45:46,000 --> 00:45:48,640
Speaker 3: Yeah see, isn't that just fascinating?

976
00:45:48,800 --> 00:45:52,319
Speaker 2: I mean almost everyone who comes on this podcast, that's

977
00:45:52,320 --> 00:45:55,040
Speaker 2: the first thing they say in this section is imposter syndrome.

978
00:45:55,080 --> 00:45:59,680
Speaker 2: And I think there's also quite a common and maybe

979
00:46:00,280 --> 00:46:03,440
Speaker 2: maybe accurate perception that it affects women a lot more

980
00:46:03,480 --> 00:46:05,600
Speaker 2: than it does men. But it's fascinating to know that

981
00:46:05,960 --> 00:46:08,200
Speaker 2: even at your level, and even with all the incredible

982
00:46:08,239 --> 00:46:10,760
Speaker 2: metrics and years of success now behind you that prove

983
00:46:11,040 --> 00:46:13,120
Speaker 2: that you're not an impost in this market. If anything,

984
00:46:13,120 --> 00:46:15,480
Speaker 2: you are leading it that you still face it. And

985
00:46:16,200 --> 00:46:19,840
Speaker 2: I have learned to never hope that it goes away, because,

986
00:46:19,840 --> 00:46:23,000
Speaker 2: if anything, it reminds me, and it's a good indication

987
00:46:23,080 --> 00:46:25,640
Speaker 2: that I'm not getting complacent, But it's just that you

988
00:46:25,760 --> 00:46:29,080
Speaker 2: don't follow it through to believing that you don't actually

989
00:46:29,080 --> 00:46:31,040
Speaker 2: deserve to be there. I think it's not hoping it

990
00:46:31,080 --> 00:46:33,759
Speaker 2: will leave, but just learning to work with it.

991
00:46:33,840 --> 00:46:37,120
Speaker 1: I almost feel like it's definitely a positive in the

992
00:46:37,160 --> 00:46:39,680
Speaker 1: way you take it on because you know what, You're

993
00:46:39,719 --> 00:46:41,480
Speaker 1: never going to be the best at everything, so there's

994
00:46:41,480 --> 00:46:43,200
Speaker 1: always going to be these moments where you go, I

995
00:46:43,239 --> 00:46:44,919
Speaker 1: didn't deliver that as well as I would have liked,

996
00:46:45,040 --> 00:46:47,080
Speaker 1: or I could it done a better job on that

997
00:46:47,080 --> 00:46:49,160
Speaker 1: they would have done better. They are the moments that

998
00:46:49,160 --> 00:46:50,839
Speaker 1: make you go, Okay, next time I do that I'm

999
00:46:50,840 --> 00:46:52,400
Speaker 1: going to do it better. So I think if you

1000
00:46:52,480 --> 00:46:57,560
Speaker 1: don't have that level of self questioning and questioning where

1001
00:46:57,560 --> 00:46:59,120
Speaker 1: you are good enough, I don't think you're going to

1002
00:46:59,120 --> 00:47:02,440
Speaker 1: have that growth. If you already think that I've got this,

1003
00:47:02,600 --> 00:47:04,879
Speaker 1: i am what I'm I'm where I'm meant to be,

1004
00:47:04,920 --> 00:47:07,240
Speaker 1: and all those things, you don't have the vision to grow.

1005
00:47:07,520 --> 00:47:11,319
Speaker 1: So it's it's not a nice feeling, but it does

1006
00:47:11,440 --> 00:47:13,480
Speaker 1: lead to a positive direction.

1007
00:47:13,840 --> 00:47:16,480
Speaker 3: Yeah, totally. I think it plays a really important role.

1008
00:47:16,960 --> 00:47:18,719
Speaker 2: And I would worry if I woke up one day

1009
00:47:18,719 --> 00:47:21,800
Speaker 2: and was like, yeah, I got this, who are you?

1010
00:47:23,840 --> 00:47:28,640
Speaker 2: What about burnout? Do you find that incessant need to

1011
00:47:28,760 --> 00:47:31,040
Speaker 2: be there and be everything in the business, Like obviously

1012
00:47:31,040 --> 00:47:33,520
Speaker 2: as you grow you have to learn to delegate to

1013
00:47:33,640 --> 00:47:36,160
Speaker 2: be able to grow beyond just yourself and sort of

1014
00:47:36,160 --> 00:47:40,640
Speaker 2: a home startup. Have you found navigating preserving your energy

1015
00:47:40,800 --> 00:47:43,759
Speaker 2: and being pulled in all different directions and also having

1016
00:47:43,800 --> 00:47:45,560
Speaker 2: to be kind of the face of the brand as

1017
00:47:45,560 --> 00:47:48,120
Speaker 2: well as actually running it. I think that's also a

1018
00:47:48,239 --> 00:47:50,239
Speaker 2: very new development for business owners in this day and

1019
00:47:50,280 --> 00:47:53,120
Speaker 2: age that they have to do a bit more front

1020
00:47:53,120 --> 00:47:54,560
Speaker 2: facing kind of work.

1021
00:47:54,719 --> 00:47:57,200
Speaker 3: It gets very exhausting. So how do you manage that.

1022
00:47:57,560 --> 00:47:59,759
Speaker 1: Yeah, I think it's one of the things of a

1023
00:47:59,800 --> 00:48:02,200
Speaker 1: sucessful brand. I think is getting to the point where

1024
00:48:02,320 --> 00:48:06,520
Speaker 1: you can take a step back and allow your team

1025
00:48:06,800 --> 00:48:08,839
Speaker 1: to do more. You know, that's why you bring these

1026
00:48:08,880 --> 00:48:11,480
Speaker 1: great people in because you know, I've got their ability,

1027
00:48:11,600 --> 00:48:14,000
Speaker 1: so you bring them in so you can oversee more

1028
00:48:14,000 --> 00:48:16,480
Speaker 1: of it and you can give guidance. You need to

1029
00:48:16,520 --> 00:48:18,399
Speaker 1: have confidence in your team. That's why you've got them

1030
00:48:18,400 --> 00:48:21,719
Speaker 1: there in the beginning. You know, Sean and I we

1031
00:48:21,760 --> 00:48:23,800
Speaker 1: did everything. There's only two of us, so with everything

1032
00:48:23,800 --> 00:48:28,759
Speaker 1: from product design, point of sale design, formulations, marketing, retailer relationships,

1033
00:48:28,840 --> 00:48:31,680
Speaker 1: all that, we did the whole thing. So that is

1034
00:48:31,800 --> 00:48:34,960
Speaker 1: very in the early days. Yes, burnout is I think

1035
00:48:35,040 --> 00:48:37,919
Speaker 1: is quite common, and there's a lot of stress because

1036
00:48:38,120 --> 00:48:40,560
Speaker 1: you knew you need to prove yourself. But I think

1037
00:48:40,600 --> 00:48:43,080
Speaker 1: that you know, for a brand to be successful, to

1038
00:48:43,160 --> 00:48:46,200
Speaker 1: be identifying the gaps that you have in your own

1039
00:48:46,239 --> 00:48:48,880
Speaker 1: ability and making sure you bringing in those people that

1040
00:48:48,960 --> 00:48:51,560
Speaker 1: fill those gaps in your own ability and then rely

1041
00:48:51,680 --> 00:48:53,840
Speaker 1: on them. I'll get to the point. I think it

1042
00:48:53,920 --> 00:48:55,760
Speaker 1: was a bit of a I can go back twenty

1043
00:48:55,880 --> 00:48:57,600
Speaker 1: fifteen sixteen, it may have been a bit of a

1044
00:48:57,680 --> 00:49:00,400
Speaker 1: keyboard warrior. You know, you just sit there, butst gauge

1045
00:49:00,440 --> 00:49:03,280
Speaker 1: is you work out putting success on how many emails

1046
00:49:03,320 --> 00:49:05,040
Speaker 1: you were sending in a day. That was a phase

1047
00:49:05,320 --> 00:49:06,920
Speaker 1: that I went through and look back at it now

1048
00:49:06,960 --> 00:49:09,800
Speaker 1: and try to send less emails. Now. It's more about

1049
00:49:10,000 --> 00:49:13,120
Speaker 1: speak on the phone and have the conversation as opposed

1050
00:49:13,160 --> 00:49:15,960
Speaker 1: to sitting there topping an email, because it just just

1051
00:49:15,960 --> 00:49:18,760
Speaker 1: takes so much time. And that's something I learned along

1052
00:49:18,760 --> 00:49:21,239
Speaker 1: the way. Then obviously leaning on those people around you.

1053
00:49:21,360 --> 00:49:22,200
Speaker 3: Yeah, totally.

1054
00:49:22,360 --> 00:49:25,320
Speaker 2: I think that leads really nicely to the last section,

1055
00:49:25,400 --> 00:49:28,520
Speaker 2: which is playta And this is where we unravel our

1056
00:49:28,560 --> 00:49:31,520
Speaker 2: productive identity is from who we actually are underneath all

1057
00:49:31,520 --> 00:49:33,200
Speaker 2: of that, because I think, you know, we all go

1058
00:49:33,239 --> 00:49:36,080
Speaker 2: through a phase where we're so caught up in output

1059
00:49:36,239 --> 00:49:39,439
Speaker 2: and doing and being busy, and when you strip it back,

1060
00:49:39,520 --> 00:49:42,359
Speaker 2: it's sort of like, oh, who actually am I? You know,

1061
00:49:42,760 --> 00:49:44,880
Speaker 2: you're not just meant to work and die. That's just

1062
00:49:45,000 --> 00:49:47,880
Speaker 2: it's not the point, except that we do sometimes, you know,

1063
00:49:47,920 --> 00:49:50,839
Speaker 2: fall into living our lives that way. And I think

1064
00:49:50,840 --> 00:49:53,240
Speaker 2: this year has been a wonderful, you know, as horrible

1065
00:49:53,239 --> 00:49:55,840
Speaker 2: as it's been. One of the silver linings that I

1066
00:49:55,880 --> 00:49:58,200
Speaker 2: hope many people will have been able to take is

1067
00:49:58,239 --> 00:50:00,960
Speaker 2: to have the chance to stop and and think, you know,

1068
00:50:01,200 --> 00:50:05,839
Speaker 2: what identity do I have outside of productivity? So who

1069
00:50:05,960 --> 00:50:11,839
Speaker 2: is Blair outside of bondo sands? How have you cultivated

1070
00:50:12,440 --> 00:50:16,000
Speaker 2: play and things that you do that aren't to you know,

1071
00:50:16,080 --> 00:50:19,240
Speaker 2: get better at, improved to teach you something to achieve at.

1072
00:50:19,560 --> 00:50:21,040
Speaker 2: I even get like that. I say it all the time.

1073
00:50:21,080 --> 00:50:23,080
Speaker 2: I get like really productive about rest and I'm like,

1074
00:50:23,120 --> 00:50:24,239
Speaker 2: am I high achieving at rest?

1075
00:50:24,280 --> 00:50:24,320
Speaker 1: Like?

1076
00:50:24,360 --> 00:50:25,400
Speaker 3: Am I getting an A plus on my.

1077
00:50:25,400 --> 00:50:26,160
Speaker 1: Breast this week?

1078
00:50:26,640 --> 00:50:29,600
Speaker 2: It's very hard to find activities that just help me

1079
00:50:29,640 --> 00:50:30,640
Speaker 2: forget what time it is?

1080
00:50:30,920 --> 00:50:33,040
Speaker 3: So, yeah, what do you do just for fun?

1081
00:50:33,440 --> 00:50:35,799
Speaker 1: Before I get into this, Like it's probably it's a

1082
00:50:35,840 --> 00:50:38,880
Speaker 1: tough one for me to separate. To be honest, that

1083
00:50:38,920 --> 00:50:41,600
Speaker 1: you want, but it's a hard it's a hard task

1084
00:50:41,680 --> 00:50:44,799
Speaker 1: me to separate brand and my business from what I do.

1085
00:50:44,880 --> 00:50:48,120
Speaker 1: So I enjoy it, And the bit that I enjoy

1086
00:50:48,200 --> 00:50:52,279
Speaker 1: the most is the creation, the creating something new. So yeah,

1087
00:50:52,400 --> 00:50:54,560
Speaker 1: MAO will always say, like all you talk about is

1088
00:50:54,640 --> 00:50:58,480
Speaker 1: work that well new business ideas, Like we're walking down

1089
00:50:58,520 --> 00:51:00,799
Speaker 1: the street and I see a concept that I could

1090
00:51:00,800 --> 00:51:02,640
Speaker 1: do this, so you can create that or whatever. So

1091
00:51:02,960 --> 00:51:05,239
Speaker 1: I find that hard to separate. That's something that is

1092
00:51:05,280 --> 00:51:07,719
Speaker 1: just you think is just who I am, and I

1093
00:51:07,840 --> 00:51:10,920
Speaker 1: enjoy that creation when I do get away from that

1094
00:51:11,040 --> 00:51:14,800
Speaker 1: part of my life. I got into started boxing twenty seventeen,

1095
00:51:15,160 --> 00:51:17,640
Speaker 1: something I wish I did much earlier. It's not just

1096
00:51:18,160 --> 00:51:21,640
Speaker 1: the physical exercise of it. It's more about the technique

1097
00:51:22,120 --> 00:51:24,920
Speaker 1: but thinking that goes around with it. And it's one

1098
00:51:24,920 --> 00:51:26,799
Speaker 1: of the few activities I do where I don't think

1099
00:51:26,840 --> 00:51:29,319
Speaker 1: about anything else at all. It's just that you've got

1100
00:51:29,360 --> 00:51:32,319
Speaker 1: to be present, particularly you're doing any sparring or any

1101
00:51:32,320 --> 00:51:34,040
Speaker 1: of that sort of stuff. You can't be thinking about

1102
00:51:34,080 --> 00:51:37,120
Speaker 1: anything else. So that's something that gives me a takes

1103
00:51:37,160 --> 00:51:39,640
Speaker 1: you out of my everyday life. There's not a lot

1104
00:51:39,640 --> 00:51:41,759
Speaker 1: of sports that are like that, I think, where it

1105
00:51:41,760 --> 00:51:45,759
Speaker 1: takes so much mental capability. The other area of my

1106
00:51:45,760 --> 00:51:48,680
Speaker 1: life which I'm trying to make more time for is

1107
00:51:48,960 --> 00:51:50,359
Speaker 1: there's a lot of things that I love in my life,

1108
00:51:50,400 --> 00:51:53,399
Speaker 1: and sport was something I grew up with bast wars

1109
00:51:53,520 --> 00:51:57,799
Speaker 1: I love growing up, cars is also cars racing. But

1110
00:51:58,120 --> 00:52:03,320
Speaker 1: I recently joined the advisory for the Southeast Melbourne Phoenix

1111
00:52:03,320 --> 00:52:08,040
Speaker 1: basketball team. Amazing. So that was something that it's been

1112
00:52:08,080 --> 00:52:11,040
Speaker 1: an amazing experience. You know, spend some time with some

1113
00:52:11,320 --> 00:52:15,080
Speaker 1: amazing successful people and it feels like you're you're helping

1114
00:52:15,200 --> 00:52:17,440
Speaker 1: that team get off the ground, and you are, you're

1115
00:52:17,440 --> 00:52:20,360
Speaker 1: sharing some of your experiences. So I think that's what

1116
00:52:20,360 --> 00:52:22,160
Speaker 1: I'm going to look to do some more of, because

1117
00:52:22,239 --> 00:52:25,560
Speaker 1: incredibly rewarding, and it's align with something that I've always loved.

1118
00:52:25,960 --> 00:52:27,600
Speaker 2: It's interesting that you said this is probably not the

1119
00:52:27,600 --> 00:52:30,120
Speaker 2: answer you want. That was the perfect answer. I feel

1120
00:52:30,120 --> 00:52:33,520
Speaker 2: like it's harder to take a break when you love

1121
00:52:33,560 --> 00:52:34,880
Speaker 2: what you do. When you don't love what you do,

1122
00:52:34,920 --> 00:52:36,880
Speaker 2: there's an incentive to stop. You want to clock off

1123
00:52:36,880 --> 00:52:38,919
Speaker 2: because you're like, I'm not loving this. When you love

1124
00:52:38,920 --> 00:52:41,640
Speaker 2: what you do, there's no incentive to rest. And when

1125
00:52:41,680 --> 00:52:44,200
Speaker 2: it's your own business, it's even harder because you see

1126
00:52:44,200 --> 00:52:47,480
Speaker 2: the direct result of your labor. So I think when

1127
00:52:47,560 --> 00:52:49,840
Speaker 2: you do love your job, you're more prone to just

1128
00:52:49,880 --> 00:52:52,840
Speaker 2: being totally consumed by it. But I found that my

1129
00:52:53,000 --> 00:52:56,760
Speaker 2: best ideas, or my most clarity that I've ever gotten

1130
00:52:56,840 --> 00:52:59,480
Speaker 2: has been after I've not felt like I needed it

1131
00:52:59,560 --> 00:53:02,279
Speaker 2: or wanted it, but forced myself nonetheless to get some

1132
00:53:02,360 --> 00:53:05,480
Speaker 2: distance and that's why the hobbies are usually things that

1133
00:53:05,560 --> 00:53:09,200
Speaker 2: are totally mutually exclusive with any other thinking, because anything

1134
00:53:09,280 --> 00:53:11,400
Speaker 2: short of that and I'll be like, Oh, there's a

1135
00:53:11,440 --> 00:53:13,839
Speaker 2: new idea for a superfood. Oh look at that yoga lass.

1136
00:53:14,000 --> 00:53:15,919
Speaker 2: Look at that font. I want that font for my think,

1137
00:53:16,000 --> 00:53:19,680
Speaker 2: like everything in life is an idea. So I think

1138
00:53:19,719 --> 00:53:20,319
Speaker 2: that was I.

1139
00:53:20,239 --> 00:53:21,600
Speaker 1: Think that's the mind of an entrepreneur.

1140
00:53:21,640 --> 00:53:24,120
Speaker 2: I think, isn't it so all our hobbies are like

1141
00:53:24,200 --> 00:53:27,920
Speaker 2: complete brain like you can't do anything else at the

1142
00:53:27,960 --> 00:53:28,480
Speaker 2: same time.

1143
00:53:29,120 --> 00:53:31,799
Speaker 1: And I do think at times, you know, I think

1144
00:53:31,800 --> 00:53:33,400
Speaker 1: it's something I'd love to do, something in the fields

1145
00:53:33,440 --> 00:53:36,160
Speaker 1: I love, And then I'm like, do I want to

1146
00:53:36,160 --> 00:53:39,040
Speaker 1: do that turn them from a hobby into something that

1147
00:53:39,080 --> 00:53:40,680
Speaker 1: becomes work. Do I really want to do that? Or

1148
00:53:40,840 --> 00:53:43,040
Speaker 1: just keep them completely separate, even though I'd love to

1149
00:53:43,080 --> 00:53:45,640
Speaker 1: work in whether it be something to do with automotive

1150
00:53:45,760 --> 00:53:48,360
Speaker 1: or the sports field potentially, But do I want to

1151
00:53:48,440 --> 00:53:49,320
Speaker 1: muddy those waters?

1152
00:53:49,320 --> 00:53:51,640
Speaker 2: I don't know, And I think sometimes for some people,

1153
00:53:52,080 --> 00:53:54,520
Speaker 2: turning their passion into their profession does muddy the waters.

1154
00:53:54,520 --> 00:53:56,960
Speaker 2: When they have a brief and they have deadlines, They're like, oh,

1155
00:53:57,000 --> 00:53:59,520
Speaker 2: the joy is gone. So I think there is something

1156
00:53:59,560 --> 00:54:02,640
Speaker 2: to kind of quarantining parts of your life for pure

1157
00:54:02,840 --> 00:54:05,920
Speaker 2: pleasure and not necessarily making.

1158
00:54:05,680 --> 00:54:06,280
Speaker 3: It a vocation.

1159
00:54:06,960 --> 00:54:07,560
Speaker 1: Yeah.

1160
00:54:07,640 --> 00:54:10,200
Speaker 2: Another thing I'd love to ask, particularly for this year,

1161
00:54:10,280 --> 00:54:12,200
Speaker 2: is I know you and the Beautiful Male have had

1162
00:54:12,200 --> 00:54:15,160
Speaker 2: to postpone your wedding, which is so exciting that you

1163
00:54:15,160 --> 00:54:17,280
Speaker 2: guys have a wedding on the cards, But b I think.

1164
00:54:17,120 --> 00:54:19,320
Speaker 3: There are a lot of other couples who have struggled with.

1165
00:54:19,360 --> 00:54:23,400
Speaker 2: The grief kind of of not having the year this

1166
00:54:23,480 --> 00:54:26,719
Speaker 2: year that they expected. How have you guys dealt with

1167
00:54:26,760 --> 00:54:31,040
Speaker 2: that and found little moments of joy in between? And

1168
00:54:31,160 --> 00:54:32,839
Speaker 2: do you have any advice for other couples who might

1169
00:54:32,880 --> 00:54:34,359
Speaker 2: have had to move their wedding back as well?

1170
00:54:35,719 --> 00:54:38,000
Speaker 1: Yeah, that's a You know, we were actually so close

1171
00:54:38,040 --> 00:54:40,720
Speaker 1: to having the wedding too. I think when lockdown happened

1172
00:54:40,719 --> 00:54:42,920
Speaker 1: that was February. We planned to have a wedding in

1173
00:54:43,880 --> 00:54:47,000
Speaker 1: end of in August, so it wasn't too far away.

1174
00:54:48,080 --> 00:54:50,440
Speaker 1: And for us there was added complexity because we were

1175
00:54:50,440 --> 00:54:53,000
Speaker 1: looking at having an overseas wedding in Italy. So yeah,

1176
00:54:53,040 --> 00:54:57,680
Speaker 1: it was incredibly depressing at the time. Meil definitely gets

1177
00:54:57,920 --> 00:55:01,479
Speaker 1: it gets to mail a lot. Yeah, so we did.

1178
00:55:01,560 --> 00:55:03,560
Speaker 1: We decided to push the wedding back one year. Whether

1179
00:55:03,600 --> 00:55:06,719
Speaker 1: we can still have it next year, I don't know.

1180
00:55:06,760 --> 00:55:08,879
Speaker 1: Still wait to see what happens there. At the moment,

1181
00:55:08,880 --> 00:55:11,239
Speaker 1: we just keep focusing on well, I kept saying, Tom,

1182
00:55:11,760 --> 00:55:13,920
Speaker 1: we've got November December, let's get this year over and

1183
00:55:13,960 --> 00:55:16,719
Speaker 1: done with. Let's focus on in January. Let's assess it

1184
00:55:16,760 --> 00:55:20,600
Speaker 1: at that point. At the moment, there's no point you know, worrying,

1185
00:55:20,719 --> 00:55:23,560
Speaker 1: got enough to worry about, is enough going on. There's

1186
00:55:23,560 --> 00:55:25,520
Speaker 1: no point putting further stress on something we don't have

1187
00:55:25,560 --> 00:55:29,600
Speaker 1: any impact on right now, So let's review it in January.

1188
00:55:29,640 --> 00:55:33,000
Speaker 1: So it's kind of like we're not it's there. Were

1189
00:55:33,040 --> 00:55:35,200
Speaker 1: just what you can't change. Is no point worrying over

1190
00:55:35,440 --> 00:55:37,719
Speaker 1: We just you know, we'll set a date and we'll

1191
00:55:37,840 --> 00:55:40,000
Speaker 1: addressed it at that point. But yeah, I think that's

1192
00:55:40,000 --> 00:55:41,719
Speaker 1: really all you can do. I think we just need

1193
00:55:41,760 --> 00:55:43,200
Speaker 1: to be a little bit easy, a little bit softer

1194
00:55:43,280 --> 00:55:46,239
Speaker 1: in themselves to things like that. End of the day,

1195
00:55:46,280 --> 00:55:48,239
Speaker 1: it's not the end of the world. It'd be nice

1196
00:55:48,680 --> 00:55:50,440
Speaker 1: we won't have the wedding and we're excited to do it,

1197
00:55:50,520 --> 00:55:53,080
Speaker 1: but yeah, I think your mental health is more important.

1198
00:55:53,160 --> 00:55:55,560
Speaker 1: So it's just no point stressing over something.

1199
00:55:55,600 --> 00:55:58,040
Speaker 2: Such great advice, and the weight will make it all

1200
00:55:58,040 --> 00:56:01,160
Speaker 2: the sweeter when it finally comes around. I know you

1201
00:56:01,239 --> 00:56:03,640
Speaker 2: guys are also living on bean bags at the moment,

1202
00:56:03,800 --> 00:56:05,720
Speaker 2: as you've moved into a place that has no furniture.

1203
00:56:05,920 --> 00:56:08,200
Speaker 2: So what are you doing in your spare time? Are

1204
00:56:08,200 --> 00:56:10,440
Speaker 2: you watching? Do you guys watch Netflix? Please tell me

1205
00:56:10,480 --> 00:56:11,960
Speaker 2: you do something sort of dumb?

1206
00:56:14,920 --> 00:56:17,440
Speaker 1: Yeah, it's gone on about three years and I was like,

1207
00:56:17,440 --> 00:56:18,600
Speaker 1: I want to watch it a couple of times and

1208
00:56:18,640 --> 00:56:20,279
Speaker 1: it wasn't I was boring, But then once I got

1209
00:56:20,320 --> 00:56:23,960
Speaker 1: into it, now I'm obsessed. So I love Suits. Before

1210
00:56:24,000 --> 00:56:27,759
Speaker 1: that we were watching Dexter, which so Mel loved that

1211
00:56:27,920 --> 00:56:29,640
Speaker 1: and she was happy to go for the old season again.

1212
00:56:29,719 --> 00:56:32,040
Speaker 1: So Dexter and Suits have been the one that definitely

1213
00:56:32,040 --> 00:56:32,720
Speaker 1: what nice.

1214
00:56:33,920 --> 00:56:35,680
Speaker 3: Okay, so you're a human. You're a normal human that

1215
00:56:35,680 --> 00:56:36,120
Speaker 3: watches TV.

1216
00:56:38,560 --> 00:56:41,799
Speaker 1: Yeah, not a lot, but during lockdown you really haven't

1217
00:56:41,840 --> 00:56:43,239
Speaker 1: had a lot of choice to do run out of

1218
00:56:43,239 --> 00:56:46,560
Speaker 1: activities otherwise. But yeah, sometimes there's series I just like

1219
00:56:46,600 --> 00:56:48,880
Speaker 1: everybody get binging and all of a sudden, nights go

1220
00:56:48,960 --> 00:56:49,319
Speaker 1: on through.

1221
00:56:49,760 --> 00:56:52,000
Speaker 2: I know, but you've been through such an emotional rollercoaster

1222
00:56:52,040 --> 00:56:52,680
Speaker 2: with all the characters.

1223
00:56:52,760 --> 00:56:53,719
Speaker 3: Right, so it was a great night.

1224
00:56:53,880 --> 00:56:59,760
Speaker 2: Yeah, Second last question, what are three interesting things about

1225
00:56:59,760 --> 00:57:01,880
Speaker 2: you don't normally come up in conversation?

1226
00:57:02,000 --> 00:57:04,120
Speaker 3: And you can't use TATOI because we've already did it.

1227
00:57:04,360 --> 00:57:08,000
Speaker 1: Ah right, Yeah, well we'll probably used one of them already,

1228
00:57:08,000 --> 00:57:10,160
Speaker 1: which was living in a tiny country town with eleven

1229
00:57:10,239 --> 00:57:11,080
Speaker 1: hundred people I think.

1230
00:57:11,160 --> 00:57:12,520
Speaker 3: Yeah, high school definitely.

1231
00:57:12,239 --> 00:57:14,759
Speaker 1: Count people in four pubs, I believe it.

1232
00:57:14,840 --> 00:57:18,880
Speaker 2: And no body bronzes obviously, Yeah, not much in a

1233
00:57:18,880 --> 00:57:19,479
Speaker 2: country town.

1234
00:57:20,280 --> 00:57:23,360
Speaker 1: And I actually grew up playing the violin. Most people

1235
00:57:23,480 --> 00:57:26,920
Speaker 1: don't know now I couldn't play now, I don't think,

1236
00:57:26,920 --> 00:57:28,400
Speaker 1: But when I was a kid, I don't know why

1237
00:57:28,400 --> 00:57:29,360
Speaker 1: I want to play the violin.

1238
00:57:29,680 --> 00:57:30,520
Speaker 3: Do you have a violin?

1239
00:57:30,560 --> 00:57:30,760
Speaker 2: Still?

1240
00:57:30,840 --> 00:57:31,520
Speaker 3: You should get one?

1241
00:57:31,720 --> 00:57:34,200
Speaker 1: Not anymore? No, but my mum was always like, every

1242
00:57:34,200 --> 00:57:37,360
Speaker 1: time she'd see it someone about playing the violin on

1243
00:57:37,440 --> 00:57:39,320
Speaker 1: TV on a concerts, we.

1244
00:57:39,400 --> 00:57:44,520
Speaker 2: Knew you, Like, I'm actually pretty happy with my global empires. Fine,

1245
00:57:44,560 --> 00:57:46,280
Speaker 2: but thank you.

1246
00:57:48,400 --> 00:57:50,800
Speaker 1: So. Yeah, they're probably the two that I could probably

1247
00:57:50,840 --> 00:57:51,120
Speaker 1: think of.

1248
00:57:51,280 --> 00:57:54,520
Speaker 3: I think they're great. Anything else? A third?

1249
00:57:54,840 --> 00:57:57,600
Speaker 2: What do I have on my files? Oh, I've got one.

1250
00:57:57,960 --> 00:58:01,720
Speaker 2: Every single day you buy fruit salad and you don't

1251
00:58:01,720 --> 00:58:02,080
Speaker 2: eat it.

1252
00:58:03,400 --> 00:58:07,960
Speaker 1: That's a good one. I think she exaggerates. I think

1253
00:58:07,960 --> 00:58:10,560
Speaker 1: I have. I definitely buy fruit salad every morning, but

1254
00:58:10,720 --> 00:58:12,200
Speaker 1: I might it every second day.

1255
00:58:12,360 --> 00:58:15,240
Speaker 3: Yeah, but that's still not a very high percentage. I mean,

1256
00:58:15,360 --> 00:58:16,080
Speaker 3: what's that about.

1257
00:58:16,280 --> 00:58:18,000
Speaker 1: I don't know what it is. I'd like to have

1258
00:58:18,040 --> 00:58:19,960
Speaker 1: a morning routine and then sometimes I want to eat it.

1259
00:58:20,000 --> 00:58:21,680
Speaker 1: Sometimes I don't. I get on a call and then

1260
00:58:21,680 --> 00:58:23,360
Speaker 1: it's like lunchtime and it doesn't get eaten.

1261
00:58:23,920 --> 00:58:24,680
Speaker 3: Is it the melon?

1262
00:58:24,760 --> 00:58:26,640
Speaker 2: I feel like the melon always ruins it for me.

1263
00:58:26,720 --> 00:58:29,120
Speaker 2: I'm like, what the berries were on top? The melons

1264
00:58:29,240 --> 00:58:29,800
Speaker 2: just filler?

1265
00:58:29,880 --> 00:58:30,280
Speaker 3: Gross?

1266
00:58:30,360 --> 00:58:33,080
Speaker 1: No, I love all the melon, and you.

1267
00:58:33,080 --> 00:58:36,360
Speaker 3: Love the melon next time.

1268
00:58:36,560 --> 00:58:37,960
Speaker 1: I don't know what is. I can't explain why I

1269
00:58:38,040 --> 00:58:40,240
Speaker 1: do it. I think I just get preoccupied and sometimes

1270
00:58:40,360 --> 00:58:41,760
Speaker 1: it's not something I want to do, so I just

1271
00:58:41,760 --> 00:58:43,640
Speaker 1: can't be bothered eating it, and then it goes and

1272
00:58:43,800 --> 00:58:46,880
Speaker 1: it goes bad. So yeah, I criticizes me about that

1273
00:58:46,880 --> 00:58:47,400
Speaker 1: every day.

1274
00:58:47,600 --> 00:58:49,040
Speaker 2: Yeah, that was the first thing that came up. The

1275
00:58:49,080 --> 00:58:51,280
Speaker 2: other one was that you buy the paper. You have

1276
00:58:51,320 --> 00:58:52,680
Speaker 2: to buy the paper and read it and then you

1277
00:58:52,720 --> 00:58:53,840
Speaker 2: get really angry at it.

1278
00:58:54,000 --> 00:58:57,800
Speaker 1: Yep, I get through and not just one paper. I

1279
00:58:57,800 --> 00:58:59,880
Speaker 1: was buying every paper because I wanted to read the

1280
00:59:00,160 --> 00:59:02,880
Speaker 1: positioning of each of the papers spectral lines.

1281
00:59:03,000 --> 00:59:04,240
Speaker 3: Yeah, yeah, good.

1282
00:59:04,040 --> 00:59:06,640
Speaker 1: Yeah, And I was I was getting very agitated that

1283
00:59:07,000 --> 00:59:07,480
Speaker 1: was going on.

1284
00:59:07,560 --> 00:59:09,440
Speaker 2: So, I mean, you did have a bad haircut, so

1285
00:59:09,480 --> 00:59:10,560
Speaker 2: I understand the agitation.

1286
00:59:10,680 --> 00:59:12,240
Speaker 3: That's fun. Yes, we'll give you that.

1287
00:59:14,480 --> 00:59:18,160
Speaker 2: And the very last question, what's your favorite quote I've

1288
00:59:18,160 --> 00:59:18,800
Speaker 2: actually got.

1289
00:59:18,960 --> 00:59:22,680
Speaker 1: I've actually got a couple, if that's okay, course right.

1290
00:59:22,800 --> 00:59:25,000
Speaker 1: So I love Steve Jobs like a lot of people,

1291
00:59:25,840 --> 00:59:28,080
Speaker 1: but I do like his quote, Yeah that the people

1292
00:59:28,440 --> 00:59:30,480
Speaker 1: crazy enough I think that can change the world usually do.

1293
00:59:30,720 --> 00:59:32,720
Speaker 1: So it makes me feel like, yeah, if you have

1294
00:59:32,760 --> 00:59:35,000
Speaker 1: a crazy thought, it doesn't mean it can't come true,

1295
00:59:35,040 --> 00:59:36,240
Speaker 1: and a lot of the time it could end up

1296
00:59:36,240 --> 00:59:38,919
Speaker 1: in something great. And I also love Richard Branson. So

1297
00:59:39,400 --> 00:59:42,280
Speaker 1: he said, if somebody offers you an amazing opportunity but

1298
00:59:42,320 --> 00:59:44,240
Speaker 1: you're not sure if he can do it, except the

1299
00:59:44,240 --> 00:59:45,560
Speaker 1: opportunity and learn how to do it later.

1300
00:59:46,000 --> 00:59:46,920
Speaker 3: Such a good advice.

1301
00:59:47,040 --> 00:59:49,200
Speaker 1: I like that. And then another one which is from

1302
00:59:49,240 --> 00:59:51,560
Speaker 1: Richard Branson. I think touches on what you were talking

1303
00:59:51,560 --> 00:59:54,680
Speaker 1: about earlier is as soon as something stops being fun,

1304
00:59:54,760 --> 00:59:57,280
Speaker 1: it's time to move on. Oh yeah, he loves too

1305
00:59:57,280 --> 01:00:01,760
Speaker 1: short to be unhappy, So yeah, I think that's something

1306
01:00:01,800 --> 01:00:04,080
Speaker 1: that is quite close to me.

1307
01:00:04,360 --> 01:00:05,200
Speaker 3: They're amazing.

1308
01:00:05,560 --> 01:00:08,400
Speaker 2: Did you know he threw me a bachelorette party last

1309
01:00:08,480 --> 01:00:14,560
Speaker 2: year on Necker Really that's awesome, so talking about never

1310
01:00:14,760 --> 01:00:18,680
Speaker 2: letting go of the fun. He's seventy and he got

1311
01:00:19,120 --> 01:00:21,840
Speaker 2: dressed in a toilet paper dress. You know the competition

1312
01:00:22,080 --> 01:00:24,480
Speaker 2: for bachelorettes where you have to dress the brides in

1313
01:00:24,600 --> 01:00:27,720
Speaker 2: toilet paper. We had two fashion designers there, so we

1314
01:00:27,840 --> 01:00:30,840
Speaker 2: got one each, and they dressed us in toilet paper dresses.

1315
01:00:30,880 --> 01:00:31,920
Speaker 2: He put his wife's.

1316
01:00:31,600 --> 01:00:33,920
Speaker 3: Lipstick on and walked down the aisle and we got married.

1317
01:00:34,320 --> 01:00:37,919
Speaker 2: It was amazing. Thank you so much for joining Blair.

1318
01:00:37,920 --> 01:00:40,840
Speaker 2: This was absolutely wonderful. I'm so excited for what is

1319
01:00:40,840 --> 01:00:42,800
Speaker 2: in store for Bondei and you guys next year.

1320
01:00:42,920 --> 01:00:43,800
Speaker 3: Thank you for joining.

1321
01:00:43,960 --> 01:00:45,880
Speaker 1: Yeah, thank you for having me. I really enjoyed it.

1322
01:00:46,160 --> 01:00:47,920
Speaker 2: I'm sure you guys have seen how much of a

1323
01:00:47,960 --> 01:00:50,720
Speaker 2: fan I am of Bondei sands and getting that bronze

1324
01:00:50,800 --> 01:00:53,840
Speaker 2: glow without baking in the sun. But hearing a founder

1325
01:00:53,920 --> 01:00:57,160
Speaker 2: open up always gives me such a greater attachment to

1326
01:00:57,240 --> 01:01:00,600
Speaker 2: a business. I can never be reminded to many times

1327
01:01:00,640 --> 01:01:04,040
Speaker 2: about the importance of taking baby steps, that everyone has

1328
01:01:04,040 --> 01:01:06,840
Speaker 2: a backstory, and that there's no such thing as a

1329
01:01:06,880 --> 01:01:10,320
Speaker 2: conventional pathway. I go on such random tangents. I mean,

1330
01:01:10,360 --> 01:01:12,560
Speaker 2: we spoke about the toe tattoos for a good ten minutes.

1331
01:01:12,920 --> 01:01:14,720
Speaker 2: But I hope you love those parts of the show

1332
01:01:14,760 --> 01:01:17,440
Speaker 2: as much as I do. After all, it's not all

1333
01:01:17,480 --> 01:01:22,080
Speaker 2: about our productive learning identities. Please do share and tag

1334
01:01:22,320 --> 01:01:26,160
Speaker 2: at Blair James, Underscore, at Bondi Sands or myself so

1335
01:01:26,200 --> 01:01:30,280
Speaker 2: we can reshare and keep growing this beautiful neighborhood. And

1336
01:01:30,400 --> 01:01:33,840
Speaker 2: don't forget the weekly giveaway. For the best share, I'll

1337
01:01:33,880 --> 01:01:37,160
Speaker 2: sneak some Bondi Sands goodies into this week's prize pack.

1338
01:01:37,560 --> 01:01:40,680
Speaker 2: Hope you're having a wonderful week and are seizing yo

1339
01:01:40,760 --> 01:01:40,960
Speaker 2: yea