WEBVTT - Essential Swimwear For Every Body 0:00:10.745 --> 0:00:15.265 You're listening to a Mamma Mia podcast. Mamma Mia acknowledges 0:00:15.345 --> 0:00:18.385 the traditional owners of land and waters that this podcast 0:00:18.465 --> 0:00:22.625 is recorded on. Whoever said orange is a new pink 0:00:22.745 --> 0:00:23.865 with seriously. 0:00:23.465 --> 0:00:26.425 Diserved laurels for spraying groundbreaking? 0:00:26.665 --> 0:00:28.465 Oh my god, you have to do it. 0:00:28.545 --> 0:00:29.745 You live for fashion. 0:00:31.385 --> 0:00:34.265 Hello, and welcome to Nothing to Wear, the podcast that 0:00:34.385 --> 0:00:38.545 solves fashion problems and levels up your wardrobe. I'm Lee Campbell, 0:00:38.625 --> 0:00:41.145 and every week I chat to an expert who helps 0:00:41.225 --> 0:00:42.985 us work out how to get more out of the 0:00:43.025 --> 0:00:45.665 clothes we already own and tells us exactly what is 0:00:45.705 --> 0:00:49.225 and isn't worth adding to our wardrobes. Now, as promised, 0:00:49.425 --> 0:00:52.705 after covering all the summer essentials, it's time to dive 0:00:52.745 --> 0:00:56.905 into an episode all about swimwear. Today, we're joined by 0:00:57.065 --> 0:01:01.065 Nicole Banning, the owner and designer of e Femera. Known 0:01:01.105 --> 0:01:04.585 for their thoughtful designs, Efemera offers a wide range tailored 0:01:04.625 --> 0:01:08.025 to meet the diverse needs for women's bodies, from breastfeeding 0:01:08.145 --> 0:01:11.705 friendly options to a common tummy changes throughout the month, 0:01:11.785 --> 0:01:14.945 and finding the perfect cut for both boobs and bottoms. 0:01:15.065 --> 0:01:18.705 Their pieces are made with every woman in mind. Because 0:01:18.705 --> 0:01:21.305 swimmer is more than just a summer staple. It's a 0:01:21.345 --> 0:01:24.825 true feat of engineering, crafted with care to help women 0:01:24.985 --> 0:01:28.425 feel confident and comfortable, whether they're lounging by the pool 0:01:28.585 --> 0:01:33.145 or enjoying waves at the beach or chasing little people around. So, firstly, Nicole, 0:01:33.345 --> 0:01:34.225 welcome to the show. 0:01:34.305 --> 0:01:34.625 Thank you. 0:01:34.705 --> 0:01:37.505 It's exciting to have you. All new guests answer a 0:01:37.505 --> 0:01:39.425 few questions before we get into the topic. So the 0:01:39.465 --> 0:01:42.905 first one is can you describe your style in three words? 0:01:43.385 --> 0:01:47.985 Yeah, I think fun, definitely, colorful, and nostalgic. 0:01:48.185 --> 0:01:50.585 Nostalgic. I don't think we've ever had a nostalgic and 0:01:50.625 --> 0:01:52.385 that plays perfectly into your brand. 0:01:52.745 --> 0:01:55.545 Fun and colorful, and I love vintage, so there's a 0:01:55.545 --> 0:01:57.385 lot of nostalgia through vintage shopping. 0:01:57.625 --> 0:02:01.345 Yes, and fun because you know, things are so individual. Now, 0:02:01.585 --> 0:02:04.985 there's a saying that most people wear ten percent of 0:02:04.985 --> 0:02:07.185 their wardrobe ninety percent of the time. So that's the 0:02:07.585 --> 0:02:10.945 tried and true. Maybe the classics, maybe they're basics. Maybe 0:02:10.985 --> 0:02:13.265 for you, they're fun, But what's the stuff you reach 0:02:13.345 --> 0:02:14.945 for and wear over and over again. 0:02:15.305 --> 0:02:17.505 It's sort of a mix depending on what I'm doing obviously, 0:02:17.585 --> 0:02:21.705 so school right, I'm grabbing my vintage teas, sweats, denim. 0:02:22.305 --> 0:02:24.745 But when I'm dressing up, I'll grab print dresses. That's 0:02:24.745 --> 0:02:26.585 when I'll normally wear more of my collection if I'm 0:02:26.625 --> 0:02:29.665 going out and dressing stressing up. Footwear, Yeah, I've got 0:02:29.705 --> 0:02:31.585 a bunch of sandals that I love and they're a 0:02:31.625 --> 0:02:34.425 flat skirl to be host of the time. They me too, 0:02:34.785 --> 0:02:35.185 me too. 0:02:35.425 --> 0:02:37.505 Hey comforts a thing and it still looks really good. 0:02:37.585 --> 0:02:39.385 Yeah, absolutely, Okay. 0:02:39.025 --> 0:02:41.505 I love that. Okay, So we're going to talk swim 0:02:41.585 --> 0:02:44.425 because the audience here and I think women in general, 0:02:44.945 --> 0:02:47.945 you know, with such an outdoor culture here in Australia, 0:02:47.985 --> 0:02:50.665 but swimwear can be scary. It can make people feel 0:02:50.705 --> 0:02:54.865 vulnerable absolutely, particularly trying on and shopping for So how 0:02:54.905 --> 0:02:57.945 do you approach designing with the concept of all different 0:02:57.985 --> 0:03:01.105 bodies and inclusivity and comfort in mind? I think sometimes, oh, 0:03:01.105 --> 0:03:03.985 that's a little bit of fabric, But actually swimmers like engineering. 0:03:04.105 --> 0:03:06.465 It is it is, it really is like a mix 0:03:06.465 --> 0:03:08.545 of engineering and design. And they always say that you've 0:03:08.545 --> 0:03:11.145 got to have that pragmatic mind and then you've also 0:03:11.185 --> 0:03:13.465 got to have that creative mind, and you really are 0:03:13.665 --> 0:03:15.945 because you were kind of almost scaffolding the female. 0:03:15.705 --> 0:03:20.905 Form absolutely, so where does the process start when designing thinking? 0:03:21.145 --> 0:03:23.825 You know, do you think of who she is? Or 0:03:24.505 --> 0:03:26.345 I just can't imagine where you start with that. 0:03:26.505 --> 0:03:28.305 I've had my business for twelve years now, so it's 0:03:28.385 --> 0:03:30.705 very much been a mission of building a library of 0:03:30.745 --> 0:03:33.585 shapes that I know can work for different body shapes, 0:03:33.625 --> 0:03:35.945 and we have different styles that work for different bodies. 0:03:36.145 --> 0:03:37.865 I started when I was thirty years old and I 0:03:37.945 --> 0:03:40.425 just had shape. I have boobs, and I just wanted 0:03:40.465 --> 0:03:42.625 to I found sort of a little gap in the 0:03:42.665 --> 0:03:45.585 market where you had your skimpy bikinis or you had 0:03:46.225 --> 0:03:49.345 the more major andly motherly ones, but I wanted something. 0:03:49.225 --> 0:03:51.905 I was sightly functional but not really beautiful. 0:03:52.145 --> 0:03:52.745 Yeah. 0:03:52.865 --> 0:03:54.425 Is that how it all started? It was like a 0:03:54.505 --> 0:03:56.385 need that you had yourself exactly. 0:03:56.465 --> 0:03:58.145 I felt like there was something I had because I 0:03:58.145 --> 0:04:00.225 didn't want to just produce more stuff in a marketplace 0:04:00.265 --> 0:04:02.105 where there is so much stuff out there. I didn't 0:04:02.105 --> 0:04:04.385 want to just make more stuff, and I felt like 0:04:04.425 --> 0:04:06.825 there was something missing in a swimwear market, which is 0:04:07.105 --> 0:04:09.665 support without it being too chunky and too. 0:04:10.225 --> 0:04:12.785 So you were thirty, You've sent sad children, yes, So 0:04:12.905 --> 0:04:15.665 have you been through any lived experience that your body 0:04:15.705 --> 0:04:19.105 has changed whereby you've gone, okay, I might create a 0:04:19.145 --> 0:04:21.865 design because my body's going through this. I personally go 0:04:21.945 --> 0:04:25.185 through perimenopause. It changes your whole life, including your wardrobe 0:04:25.225 --> 0:04:27.665 and including your body. So how did that influence I 0:04:27.705 --> 0:04:30.145 guess yourself what you wanted to wear in terms of 0:04:30.265 --> 0:04:33.785 swim and everything, and then how did you apply that 0:04:33.825 --> 0:04:34.545 to designs. 0:04:34.905 --> 0:04:37.705 Yeah, it was actually a really interesting exercise being pregnant, 0:04:37.745 --> 0:04:40.865 going through pregnancy and then breastfeeding, so my boobs I 0:04:40.905 --> 0:04:43.745 probably grew three sizes during that time, So I went 0:04:43.905 --> 0:04:45.545 was wearing our sides small and I went up to 0:04:45.585 --> 0:04:49.305 our extra large. So it was actually really informative from 0:04:49.505 --> 0:04:52.065 my point of view to be wearing the same style 0:04:52.105 --> 0:04:54.505 I wear three sizes bigger, and to know what that 0:04:54.545 --> 0:04:58.505 feels like, to understand if it's still supportive. And it 0:04:58.545 --> 0:05:00.785 did then inspire me to then maybe inject a few 0:05:00.785 --> 0:05:02.865 other things into the collection that I didn't have before. 0:05:02.985 --> 0:05:04.785 That sort of did give a little bit more support 0:05:04.865 --> 0:05:07.305 or coverage in the same way, but just a slight 0:05:07.345 --> 0:05:12.385 twig on things. So been really interesting and understanding how 0:05:12.425 --> 0:05:15.105 our styles work in different bodies, literally in. 0:05:15.065 --> 0:05:18.345 Your own body, Yeah, exactly, And I guess yeah, you 0:05:18.385 --> 0:05:20.545 are only one woman, although we do fluctuate through the 0:05:20.545 --> 0:05:22.865 decades and when we're having babies or menopause. But how 0:05:22.905 --> 0:05:25.305 else do you, I guess, find out what women want 0:05:25.385 --> 0:05:27.825 in terms of support for the bust or the bum 0:05:27.985 --> 0:05:30.665 or the tummy or what they want to wear? Do 0:05:30.705 --> 0:05:34.105 you use sales figures? I'm almost exclusively one pieces now, 0:05:34.105 --> 0:05:35.705 but I was always a bikini So then when I 0:05:35.745 --> 0:05:39.385 see so many bikinis, I'm like, oh, then doesn't everyone 0:05:39.425 --> 0:05:42.465 wear one pieces now? So what it informs what you make? 0:05:42.945 --> 0:05:45.465 Yeah, well, it is a feedback loop. You put things 0:05:45.505 --> 0:05:47.985 out there in the market as a designer, and people 0:05:48.065 --> 0:05:50.785 respond by what they buy. Like it is essentially always 0:05:50.785 --> 0:05:53.145 a conversation, you know, as a business, and I think 0:05:53.345 --> 0:05:55.865 any business, it's the same thing. You put products out there, 0:05:55.985 --> 0:05:58.105 the customer responds, and then you're like, Okay, well they. 0:05:58.105 --> 0:06:01.065 Like that more less of that, and how to trans 0:06:01.065 --> 0:06:04.625 factor into that then? Because you know, swim, while it's 0:06:04.625 --> 0:06:06.985 a staple, it does seem to change quite a lot 0:06:07.065 --> 0:06:09.265 from summer to summer or season to seas. 0:06:09.825 --> 0:06:10.065 Yeah. 0:06:10.145 --> 0:06:12.545 Yeah, I mean for me, there's always a classic cut. 0:06:12.545 --> 0:06:14.825 That's it's my body that I know. But you know, 0:06:14.865 --> 0:06:16.985 you see different prints. I know you're going to do 0:06:17.025 --> 0:06:19.825 with some show and tell, but everyone loves your Gingham Yes, 0:06:19.865 --> 0:06:22.265 everyone at Mama Mir included. So do you then factor 0:06:22.305 --> 0:06:26.185 in maybe trend colors or designs into your current shapes 0:06:26.345 --> 0:06:27.105 or Yeah. 0:06:27.225 --> 0:06:29.705 We definitely have our core collection where we've got our staples, 0:06:29.745 --> 0:06:32.105 the things that everyone loves are best sellers, and then 0:06:32.145 --> 0:06:34.705 we always do a fresh collection each summer where we've 0:06:34.705 --> 0:06:36.785 got the new prints and new colors and injects of 0:06:36.905 --> 0:06:38.345 newness into the collection. 0:06:39.105 --> 0:06:40.665 What you've got here and talk us through it, because 0:06:40.705 --> 0:06:43.385 I feel like show and tell is so important with swimwear. 0:06:43.625 --> 0:06:46.065 This is our classic bra and so you can see 0:06:46.065 --> 0:06:49.345 here we've got a really sort of discrete under our casing. Yes, 0:06:49.505 --> 0:06:52.985 so it's got the support but it's not chunky. No, 0:06:53.465 --> 0:06:55.625 we've got the dart with the top stitching. We've got 0:06:55.665 --> 0:06:58.105 the double bound straps which would give you that extra support. 0:06:58.345 --> 0:07:00.145 And it is like a bra, but it's nothing like 0:07:00.145 --> 0:07:02.825 a r It looks like this swimming top, yes, and 0:07:02.905 --> 0:07:05.265 it's fixed in the middle. Do you do any triangle 0:07:05.265 --> 0:07:10.945 bikinis that are on the sliding slide? No? Actually, I 0:07:11.065 --> 0:07:13.905 want not too much coverage. But then if it's not 0:07:13.945 --> 0:07:16.265 fixed in the middle for me. Yeah, it just still 0:07:16.305 --> 0:07:17.585 goes everywhere. 0:07:17.665 --> 0:07:20.625 That's just a different type of brown, a different girl 0:07:20.825 --> 0:07:22.625 our customer is. So I think I feel like that 0:07:22.665 --> 0:07:23.985 market is so covered off. 0:07:24.025 --> 0:07:25.985 It is. It's much easy to find that kind of 0:07:26.025 --> 0:07:27.905 triangle on a sliding piece of street. 0:07:27.665 --> 0:07:29.745 And it's easy to produce, whereas we've really worked on 0:07:29.785 --> 0:07:33.385 our shapes and so this is sort of our secret sauce. 0:07:33.465 --> 0:07:36.425 Really is like, you know, doing the triangle, but doing 0:07:36.425 --> 0:07:38.785 it slightly differently, Yes, with a bit more support and 0:07:38.825 --> 0:07:42.385 same here, So I probably developed this after my second pregnancy. 0:07:42.465 --> 0:07:45.065 That looks different, So that's similar. Yeah, it's really similar. 0:07:45.065 --> 0:07:47.065 But we've got an underwire that comes up a little 0:07:47.145 --> 0:07:51.145 higher the front. So for certain body shapes, and I 0:07:51.185 --> 0:07:53.705 found when I did go up into like the larger 0:07:53.745 --> 0:07:56.625 sizes when it was breastfeeding, I would sometimes come sort 0:07:56.665 --> 0:07:57.945 of come out a little bit of the front. So 0:07:57.985 --> 0:08:00.505 this comes up a little higher, so we've got a 0:08:00.505 --> 0:08:03.345 little bit more coverage around the center front. What's this 0:08:03.465 --> 0:08:05.345 star called the balconet? The balconets. 0:08:05.305 --> 0:08:06.825 So we're gonna pop links in the show notes to 0:08:06.865 --> 0:08:08.945 all of these because I think it's important for people 0:08:09.025 --> 0:08:10.945 to see. If I was shopping the line, I would 0:08:10.985 --> 0:08:12.665 see it, but to see them next to each other 0:08:12.785 --> 0:08:15.105 makes you really realize the subtle differences that would make 0:08:15.145 --> 0:08:18.385 a big difference to your body. Yes, yeah, okay. 0:08:18.185 --> 0:08:20.105 I miss. You've always got to try it on, you know, 0:08:20.705 --> 0:08:22.305 I think I always say to people, try on a 0:08:22.305 --> 0:08:23.385 bunch of different shapes. 0:08:23.465 --> 0:08:24.665 Yes, what else have you got? 0:08:24.705 --> 0:08:27.345 Well, then I bought in our three main pants. So 0:08:27.545 --> 0:08:30.545 high Wasted is actually really popular. Women love it. It's 0:08:30.585 --> 0:08:33.385 got that sixties vibe, that vintage vibe. If you've got 0:08:33.385 --> 0:08:35.185 a waste, it kind of shows it off in a way. 0:08:35.265 --> 0:08:35.545 Yeah. 0:08:35.585 --> 0:08:37.785 And then women that don't like to show their tummy, hmmm, 0:08:38.065 --> 0:08:39.225 that's a good one. It's good. 0:08:39.385 --> 0:08:41.905 Is that a classic kind of bikini bottom? Like? Does 0:08:41.945 --> 0:08:44.665 it offer coverage? I don't know the terms. I know 0:08:44.705 --> 0:08:46.505 there's sh I know there's a lot of g strings 0:08:46.505 --> 0:08:50.225 around them, which is lovely for some people. Not when 0:08:50.225 --> 0:08:51.425 I'm tasting a five year old. 0:08:51.545 --> 0:08:53.745 Yeah, it doesn't cover your full cheek. That's definitely cut 0:08:53.785 --> 0:08:54.945 away on the cheek a little bit. 0:08:55.025 --> 0:08:59.305 But it's not a cheeky kind of Brazilian no, no, okay. 0:08:59.145 --> 0:09:01.625 So we do have a minier option. I mean so 0:09:01.945 --> 0:09:03.825 this is our classic pant, which is still quite a 0:09:03.825 --> 0:09:06.305 bit of coverage. And so women now when they find 0:09:06.305 --> 0:09:08.825 the sometimes they say to us, oh my gosh, it's 0:09:08.825 --> 0:09:11.505 so exciting to fin pant that still has some decent coverage, 0:09:11.545 --> 0:09:13.585 because every pant has shrunk down so much. 0:09:13.585 --> 0:09:15.345 I feel that too. I thought it was just me 0:09:15.425 --> 0:09:17.945 getting older. And like you say, there's a market for everything, 0:09:18.225 --> 0:09:19.705 but it depends on what you want out of his 0:09:19.705 --> 0:09:21.625 swimmers and what you're gonna be doing in them exactly. 0:09:21.865 --> 0:09:23.665 So there are plenty of women that still want a 0:09:23.665 --> 0:09:25.825 bit of coverage, and so we're still catering to that, 0:09:25.865 --> 0:09:28.905 of course. And then for the girls that want a 0:09:28.905 --> 0:09:32.105 little less and less any pant. You know, it's not 0:09:32.265 --> 0:09:35.105 the full Brazilian No, it's not. But that's sort of 0:09:35.105 --> 0:09:37.305 as far as we go in terms of skimpy. 0:09:37.585 --> 0:09:41.265 Sure, okay, do you do a tie side ever on 0:09:41.265 --> 0:09:41.665 the bottom? 0:09:41.825 --> 0:09:43.985 No, I have that I've tried as well. But yeah, 0:09:44.025 --> 0:09:45.945 I think we were really offering something different to that 0:09:46.145 --> 0:09:47.665 classic triangle. 0:09:47.345 --> 0:09:49.305 Yeah, which I guess would generally go with that top 0:09:49.345 --> 0:09:50.545 I described earlier, which. 0:09:50.465 --> 0:09:53.705 That's like, yeah, it's so covered off in the marketplace, yes. 0:09:53.705 --> 0:09:55.545 That you didn't need to fill that gap. That gap 0:09:55.585 --> 0:09:57.665 is there? What else have you got? I've just bought 0:09:57.665 --> 0:10:00.145 a few one pieces, So then I do love a 0:10:00.185 --> 0:10:02.105 one piece, you know why because half the time, I 0:10:02.145 --> 0:10:04.505 mean with swim. I love shopping for swim, but it's 0:10:04.545 --> 0:10:06.545 like packing for holiday. I think I'm just going to 0:10:06.585 --> 0:10:08.985 be this person, but I probably go swimming or to 0:10:08.985 --> 0:10:10.905 the beach ten times a year, right, So I think 0:10:11.305 --> 0:10:13.105 this is actually a really great way to get sort 0:10:13.105 --> 0:10:15.585 of a bodysuit into your ardrobe jeans with like this 0:10:15.665 --> 0:10:19.265 beautiful blue gingham with a white skirt or not the 0:10:19.305 --> 0:10:21.225 top totally before you can justify. 0:10:20.945 --> 0:10:23.745 It, especially on vacation if you're going, yeah for dinner. 0:10:24.185 --> 0:10:28.105 Absolutely, And what's this shape? So that's kind of like 0:10:28.185 --> 0:10:29.305 the first bra you showed. 0:10:30.305 --> 0:10:32.225 Yeah, so that's how a classic bra put onto a 0:10:32.225 --> 0:10:35.625 one piece body. So same thing, same underwire, same dart, 0:10:35.705 --> 0:10:38.505 same double bounced straps. Okay, yeah, got the power mesh 0:10:38.505 --> 0:10:38.985 in the back. 0:10:39.745 --> 0:10:42.305 So it really is engineering when it comes to support 0:10:42.345 --> 0:10:45.105 and you know, supporting boobs. 0:10:44.785 --> 0:10:48.585 It is yeah, folding ya. We just want people to 0:10:48.585 --> 0:10:50.425 feel comfortable at the beach. We don't want to be 0:10:50.425 --> 0:10:52.785 worrying about their swim. You want to show off your shape, 0:10:52.785 --> 0:10:55.265 so that styles great. It just shows it really does 0:10:55.305 --> 0:10:57.625 show off women's shape really well. And then this one 0:10:57.705 --> 0:11:00.345 is just in really easy fit, so it doesn't wear 0:11:00.345 --> 0:11:03.665 a neckline neckline. I enjoy it, and it doesn't have 0:11:03.705 --> 0:11:05.785 the underwear. So and there are women that don't want 0:11:05.785 --> 0:11:07.145 an underwear in their swimsuit. 0:11:07.305 --> 0:11:10.385 Yes, I ideally don't unless it makes me look phenomenal. 0:11:10.425 --> 0:11:13.025 But when I go shopping, I don't grab the underwirel 0:11:13.425 --> 0:11:15.545 But sometimes when I've tried them on, I'm like, oh that, 0:11:15.625 --> 0:11:18.105 why is really job well? 0:11:18.185 --> 0:11:20.385 I noticed that when I have customers that try on 0:11:20.505 --> 0:11:24.945 this style versus this style, their shape is different, very different. 0:11:25.265 --> 0:11:27.785 Okay. I feel like, no matter how I yeah, you know, 0:11:27.865 --> 0:11:31.025 nothing's going to fall out, absolutely, but it's still very stylish. 0:11:31.065 --> 0:11:35.305 It doesn't feel like that sort of miracle suit rouching, 0:11:36.345 --> 0:11:38.585 you know what I mean? Beautiful and then tell me 0:11:38.625 --> 0:11:41.065 you do a classic black because I feel like, well. 0:11:40.985 --> 0:11:42.905 Yeah, we do well. I actually brought in something that 0:11:42.945 --> 0:11:45.385 we're really known and loved for that it was actually 0:11:45.465 --> 0:11:48.145 worn by Jennifer Lawrence in the film Red Sparrow in 0:11:48.185 --> 0:11:48.745 twenty eighteen. 0:11:48.785 --> 0:11:50.745 Oh my god, I love that movie. Did that do 0:11:50.825 --> 0:11:53.865 things for your brand huge. Oh wow, how did that 0:11:53.905 --> 0:11:54.345 come about? 0:11:54.385 --> 0:11:58.305 It was so unexpected. Actually, the costume designer just purchased 0:11:58.305 --> 0:11:59.145 from our website. 0:11:59.225 --> 0:11:59.465 Wow. 0:11:59.545 --> 0:12:02.225 Yeah, she purchased a bunch of black one pieces and 0:12:02.585 --> 0:12:05.185 then she came back and repurchased this style and maybe 0:12:05.305 --> 0:12:07.705 five of them. And we didn't even know it was 0:12:07.705 --> 0:12:11.185 happening until the trailer came out and I had friends, Yes. 0:12:11.305 --> 0:12:15.145 That's your swimsuit. Oh my gosh. So it's a cutout. Yes, 0:12:15.305 --> 0:12:18.385 a bikini but joined together, sort of exactly bikini, but 0:12:18.465 --> 0:12:19.025 joined together. 0:12:19.105 --> 0:12:20.985 I wanted to do all these amazing design lines but 0:12:21.065 --> 0:12:23.665 also be functional where you can still feel held in. 0:12:23.705 --> 0:12:27.305 So again we've got that discrete underwire in here and 0:12:27.345 --> 0:12:30.265 all the bindings so you're held in. But yes, it's 0:12:30.305 --> 0:12:32.545 above them in peace. Yeah. 0:12:32.585 --> 0:12:34.145 I need to go back and watch that movie. 0:12:34.505 --> 0:12:36.905 Yeah. Well it's even in the trailer, so it's like 0:12:36.945 --> 0:12:38.545 quite a key scene of the movie. So I was 0:12:38.625 --> 0:12:39.265 so exciting. 0:12:39.385 --> 0:12:50.705 Yeah, now listen, I want to talk about shopping for 0:12:50.705 --> 0:12:52.425 swim where I've got more questions. But I think you 0:12:52.505 --> 0:12:55.105 touched it really well. We can buy everything online. I 0:12:55.145 --> 0:12:56.785 don't even I mean, I guess it depends on where 0:12:56.785 --> 0:12:58.625 you shop. But whether or not you can return swim 0:12:58.745 --> 0:13:02.065 is a contentious issue because of hygiene stuff. Do you 0:13:02.105 --> 0:13:04.625 suggest people shop for swim in person if they can? 0:13:05.465 --> 0:13:05.705 Yeah. 0:13:05.865 --> 0:13:08.065 I think it's definitely helpful with a new brand to 0:13:08.345 --> 0:13:10.865 either if you're happy to purchase a bunch of styles 0:13:10.905 --> 0:13:11.825 and try them on at home. 0:13:11.905 --> 0:13:13.745 Yeah, And then there is a returns policy. 0:13:13.825 --> 0:13:15.985 Absolutely. I think you kind of have to offer that 0:13:15.985 --> 0:13:18.865 as a swim brand if. 0:13:18.065 --> 0:13:20.265 You well, especially if you're only online. It's such a 0:13:20.345 --> 0:13:23.785 riar is Absolutely. Are your bikini sold separately the top 0:13:23.865 --> 0:13:24.385 and the bottom? 0:13:24.465 --> 0:13:24.665 Yes? 0:13:24.665 --> 0:13:27.105 And is that because you do find women are different sizes? 0:13:27.145 --> 0:13:29.345 Absolutely? And I think when we started doing it, there 0:13:29.385 --> 0:13:31.665 were still a lot of major sort of designer swim 0:13:31.705 --> 0:13:33.745 brands that were still selling things by the steps. Yes, 0:13:33.865 --> 0:13:36.185 I had that problem where I wanted a bigger top 0:13:36.225 --> 0:13:38.345 at a smaller bottom. Yes, maybe it was a size 0:13:38.385 --> 0:13:40.665 bigger on top so that I was like, it might 0:13:40.705 --> 0:13:43.465 be a slightly difficult problem with infantry, which it hasn't been, 0:13:43.505 --> 0:13:44.345 to be honest. 0:13:44.145 --> 0:13:46.345 No, okay, but I guess it's a service to the 0:13:46.345 --> 0:13:48.905 customer also to you, because someone might be a fourteen 0:13:48.905 --> 0:13:50.745 bottom or a twelve top or Okay. 0:13:51.545 --> 0:13:52.945 And then I think a lot of women also love 0:13:52.985 --> 0:13:54.985 to buy a bunch of stuff online. You know, as 0:13:55.025 --> 0:13:57.385 long as it's a really easy returns policy, you can just. 0:13:57.705 --> 0:13:59.905 There's nothing like trying on something that where you're half 0:13:59.985 --> 0:14:02.145 naked in the comfort of your own home. So, yeah, 0:14:02.185 --> 0:14:05.185 what is your returns policy? There is one? Yeah? Yeah, 0:14:05.265 --> 0:14:07.705 So you haven't shopped for swim for so long online, 0:14:07.705 --> 0:14:09.265 I guess because I am one of those people that 0:14:09.385 --> 0:14:12.985 just assumes gotta do it irl. Oh really, and once 0:14:13.025 --> 0:14:15.905 I know what works for me. I'm not really that adventurous, 0:14:15.945 --> 0:14:18.065 but that's probably why I need a new swim Can 0:14:18.105 --> 0:14:20.745 I ask you before we moved on to trends, how 0:14:20.745 --> 0:14:23.585 do you care for swim Well, because I don't get 0:14:23.585 --> 0:14:25.665 that right, Okay, so you maybe swim in the beach, 0:14:25.665 --> 0:14:27.185 maybe swimm of a pool. How do we care for 0:14:27.225 --> 0:14:28.185 our beautiful swimsuit? 0:14:28.265 --> 0:14:30.465 Well? I just normally just wash my swimsuit with cold 0:14:30.505 --> 0:14:32.345 water at the end of the day to give it 0:14:32.385 --> 0:14:35.425 a rint. Yeah, let it dry flat in the shade. Ideally, 0:14:35.505 --> 0:14:38.665 obviously we're putting sunscreen on and oils and all those things. Occasionally, 0:14:38.665 --> 0:14:40.585 if someone has had a spraytn or something and it 0:14:40.625 --> 0:14:42.585 hasn't washed off, properly. You just want to be careful 0:14:42.585 --> 0:14:45.665 about things like that rub off on your light fabrics. 0:14:45.705 --> 0:14:47.585 Yeah, okay, and then can we check them in the 0:14:47.625 --> 0:14:48.945 machine or we don't need to? 0:14:49.145 --> 0:14:51.225 No, I wouldn't, and also you don't want to actually 0:14:51.265 --> 0:14:53.025 not if you have a metal buckle like we do, 0:14:53.385 --> 0:14:54.625 they can get knocked around. 0:14:54.785 --> 0:14:57.225 Yeah, and the underwire, so treat it like a delicate 0:14:57.225 --> 0:14:57.745 bru I would. 0:14:57.825 --> 0:15:00.625 I would hand wash it for sure, in a gentle detergent. Yeah. 0:15:00.625 --> 0:15:01.545 It is such a good point. 0:15:01.585 --> 0:15:03.665 And then if there's any stains, I'd recommend like a 0:15:03.705 --> 0:15:05.225 pure soap. Okay. 0:15:05.385 --> 0:15:09.585 Now let's talk about customer preferences and trends. So we've 0:15:09.665 --> 0:15:12.705 we talked about, I guess depending on body shapes. But 0:15:12.785 --> 0:15:14.745 what do they always come back for? Is it the 0:15:14.825 --> 0:15:18.465 high waisted? Is it a classic one piece? What does 0:15:18.585 --> 0:15:20.945 your customer come to you for keep purchasing? 0:15:21.185 --> 0:15:23.865 Well, our Gingham is just sort of our signature that 0:15:23.905 --> 0:15:26.305 we're known and love for. I think it's because it's fun, 0:15:26.345 --> 0:15:28.345 but it's still classic enough that you can wear it 0:15:28.385 --> 0:15:29.105 summer after. 0:15:28.945 --> 0:15:31.705 Summer without all that was so two summers ago, Yeah, exactly. 0:15:32.105 --> 0:15:37.065 So it's got that fun aspect, but also it's not too. 0:15:36.785 --> 0:15:39.305 Yeah, it's not trend based, but it's not boring. 0:15:39.585 --> 0:15:41.385 No. And then it's got a nod to like the 0:15:41.465 --> 0:15:44.025 nineteen sixty screen sirens, I think as well. So it's 0:15:44.065 --> 0:15:47.105 got that little you know, fun yeah, vintage essence as well. 0:15:46.945 --> 0:15:47.625 Which you love. 0:15:47.745 --> 0:15:47.945 Yeah. 0:15:48.065 --> 0:15:50.705 So I understand two sides of the coin. When it 0:15:50.745 --> 0:15:53.265 comes to swimwear. It's a small piece of fabric, yes, 0:15:53.345 --> 0:15:55.145 and sometimes it's two hundred dollars and you might be 0:15:55.185 --> 0:15:56.985 able to go up the road to get something to 0:15:57.065 --> 0:15:59.545 cover your body to go swimming for twenty yes. So 0:16:00.385 --> 0:16:02.665 I want you to justify and I get it from 0:16:02.665 --> 0:16:05.585 working on this side of the podcast. Why is well 0:16:05.625 --> 0:16:09.385 made swimwear expensive? Well, let's start with the fabric. Our 0:16:09.385 --> 0:16:12.185 fab we buy from Italy or from Spain, so they're 0:16:12.225 --> 0:16:15.025 from the top Licra suppliers. And what that means is 0:16:15.265 --> 0:16:17.825 that swimsuits going to last ten years or more. So 0:16:18.345 --> 0:16:20.145 LIKERI is not Likeras not likes the same. 0:16:20.465 --> 0:16:22.385 So a lot of Likras are meeting in China, but 0:16:22.425 --> 0:16:26.305 they don't have that same elasticity and lifetime. And I've 0:16:26.305 --> 0:16:28.665 got friends that are still wearing some of the swimsuits 0:16:28.665 --> 0:16:30.585 for my first collection and they still. 0:16:30.305 --> 0:16:31.705 Look and they're over a decade old. 0:16:31.865 --> 0:16:34.425 Yeah wow, And I will put that down to the 0:16:34.465 --> 0:16:35.705 licra that we've been using. 0:16:35.865 --> 0:16:39.065 Hey see, I just figured synthetic fabrics, you know, much 0:16:39.065 --> 0:16:40.665 of a muchness. So that's really good to know. 0:16:40.825 --> 0:16:44.065 Yeah, we're buying a premium fabric, and yes it is 0:16:44.065 --> 0:16:46.505 a small amount, but it's still part of the cost 0:16:46.545 --> 0:16:50.025 of the goods and then all the construction that's going 0:16:50.065 --> 0:16:52.945 into it. I'll make prices obviously much higher than a 0:16:53.025 --> 0:16:55.585 little triangle bikini because they're super easy to make and 0:16:55.665 --> 0:17:00.665 faster to make, so any support, the manufacturing cost is 0:17:00.705 --> 0:17:03.585 higher all of those things. Yeah, all the little black 0:17:03.625 --> 0:17:05.825