WEBVTT - How To Build A Profitable Side Hustle (From Someone Who Actually Did It) 0:00:06.570 --> 0:00:10.690 You're listening to Amma mea podcast. 0:00:13.250 --> 0:00:17.770 Hello, and welcome to biz your work life sorted. I'm 0:00:17.930 --> 0:00:22.410 m Venom, and today's episode had me doing something pretty dangerous, 0:00:23.090 --> 0:00:26.529 scrolling through TikTok at two am looking at all these 0:00:26.570 --> 0:00:28.889 side hustle videos. You know the ones I'm talking about, 0:00:28.970 --> 0:00:32.729 the I made fifty K selling stickies, or here's how 0:00:32.770 --> 0:00:33.890 I quit my job by. 0:00:33.770 --> 0:00:34.890 Making these videos. 0:00:35.370 --> 0:00:39.170 But instead of another vague hustle culture pep talk, We've 0:00:39.210 --> 0:00:42.770 got something that is actually useful to you. Sopha is 0:00:42.770 --> 0:00:45.050 going to be chatting with our guest today who literally 0:00:45.130 --> 0:00:49.650 started her side hustle by drawing houses, Yes, literally just 0:00:49.690 --> 0:00:54.050 sketching houses, and now she runs a seven hundred thousand 0:00:54.170 --> 0:00:57.810 dollar business working just four days a week. The best 0:00:57.810 --> 0:01:01.090 part is that she's brutally honest about what it actually 0:01:01.170 --> 0:01:04.410 takes to run a side hustle. Plus, Michelle's jumping in 0:01:04.490 --> 0:01:07.209 later with some Genie has low key side hustle ideas 0:01:07.289 --> 0:01:10.369 that don't require you to become a full time entrepreneur. 0:01:10.770 --> 0:01:11.130 Enjoy. 0:01:12.130 --> 0:01:14.809 So before I tell you who we're talking to today, 0:01:15.289 --> 0:01:17.569 I'm gonna hear you with a few facts about her 0:01:17.690 --> 0:01:19.170 that are going to make you want to jump out 0:01:19.209 --> 0:01:22.090 of your chair and stop procrastinating on your idea and 0:01:22.330 --> 0:01:25.209 just do something with your side hustle. So she turned 0:01:25.250 --> 0:01:28.089 her side hustle into her main hustle and now makes 0:01:29.050 --> 0:01:33.410 seven hundred thousand dollars annually. Her business makes that one 0:01:33.569 --> 0:01:37.649 sales email to her database made her sixteen thousand dollars, 0:01:38.330 --> 0:01:41.330 and when she started, she was selling a single unit 0:01:41.449 --> 0:01:44.009 for thirty five dollars of her product. She now sells 0:01:44.050 --> 0:01:47.250 that same unit for five hundred dollars. She's also a 0:01:47.330 --> 0:01:49.809 mum to till Be, aged three, and this is the 0:01:49.850 --> 0:01:53.450 best part. She doesn't work on Fridays. She generally finishes 0:01:53.490 --> 0:01:56.570 at four pm, and she takes two months off a 0:01:56.650 --> 0:02:00.930 year for something that she calls endless tilby Summer. Her 0:02:01.010 --> 0:02:02.770 name is Georgia Norton Lodge. 0:02:02.770 --> 0:02:04.490 Welcome, thank you, thank you. 0:02:04.370 --> 0:02:05.330 You made me sound of. 0:02:05.290 --> 0:02:07.970 Me, So you know, so what right? 0:02:08.010 --> 0:02:11.130 We hear these success stories on social all the time 0:02:11.170 --> 0:02:14.930 and it's kind of like, good for you, but for 0:02:14.970 --> 0:02:16.890 everyone listening, you know, the so what for you is 0:02:16.930 --> 0:02:20.170 that Georgia has actually turned around and now she's helping 0:02:20.290 --> 0:02:23.970 other women to make profitable, sustainable side hustles. So that 0:02:24.090 --> 0:02:25.730 is why we have her in. There's a lot of 0:02:25.770 --> 0:02:27.850 people doing this on the internet. But the reason I 0:02:27.970 --> 0:02:32.690 picked Georgia is I just love how extremely practical and 0:02:32.770 --> 0:02:34.370 realistic her advice is. 0:02:34.770 --> 0:02:37.570 Plus her energy is just like totally contagious. 0:02:38.010 --> 0:02:39.890 If you are not starting a side hustle at the 0:02:39.970 --> 0:02:41.890 end of this episode, then I have failed you. 0:02:42.610 --> 0:02:44.210 So what are you getting out of this? 0:02:44.770 --> 0:02:47.010 We're giving you exactly what you need to know before 0:02:47.010 --> 0:02:49.730 you start, good versus bad side hustle ideas and some 0:02:49.810 --> 0:02:53.210 mistakes to avoid. These six steps you need to take 0:02:53.330 --> 0:02:55.410 to get started even if you have no time and 0:02:55.450 --> 0:02:58.610 no budget. And then also if it's working, how to 0:02:58.610 --> 0:03:02.650 turn your side hustle into your main hustle. Georgia, I've 0:03:02.650 --> 0:03:05.090 given people some facts, but tell us in one sentence 0:03:05.130 --> 0:03:06.570 what you're businesses. 0:03:06.370 --> 0:03:08.130 One sentence is hard, but I'll give it a go. 0:03:09.050 --> 0:03:13.770 I started this business simply drawing houses for people like 0:03:13.890 --> 0:03:18.410 pen paper scribbling houses, and now ten years later, I 0:03:18.570 --> 0:03:21.090 help women build businesses that make money. 0:03:21.370 --> 0:03:24.169 Amazing, and there's a pretty interesting story to sort of 0:03:24.170 --> 0:03:25.730 how you started. Do you want to just give us 0:03:25.730 --> 0:03:26.890 that in sixty seconds? 0:03:26.890 --> 0:03:29.610 Of course, I've never done this ever before. Yes, absolutely so. 0:03:29.810 --> 0:03:32.050 My business started in twenty fourteen. 0:03:32.010 --> 0:03:34.570 And it started because I drew my mother's house for 0:03:34.650 --> 0:03:35.250 this book that. 0:03:35.250 --> 0:03:35.810 I was doing. 0:03:36.250 --> 0:03:38.450 And when I got the house, I thought it was amazing, 0:03:38.650 --> 0:03:41.570 and I went to my mom's front door and I said, here, Mam, 0:03:41.570 --> 0:03:43.290 I have this drawing. And my mum is a crazy 0:03:43.330 --> 0:03:45.250 great lady, and she shouted crying and. 0:03:45.210 --> 0:03:46.810 She was like, it's amazing, it's amazing. 0:03:46.850 --> 0:03:48.410 And she put it in a hallway in this like 0:03:48.570 --> 0:03:52.090 really Greek gold frame, like you can't miss it. And 0:03:52.170 --> 0:03:55.130 my mum's friend came over and was like, Donna, where 0:03:55.130 --> 0:03:57.010 did you get your house drawn? I've been looking for 0:03:57.010 --> 0:03:59.050 someone to do that for ages. My mom was like, 0:03:59.090 --> 0:04:00.170 I know the artist. She used to live in the 0:04:00.170 --> 0:04:02.090 front room. So I drew my mum's friend's house. Then 0:04:02.130 --> 0:04:04.370 I drew my mum's friend's auntie's house, and my mum's 0:04:04.370 --> 0:04:07.730 friend's uncle's house. I started in Instagram. I built a 0:04:07.730 --> 0:04:10.490 website Georgia there was a house was born. And then 0:04:10.530 --> 0:04:13.010 I did that for five years. So it existed as 0:04:13.010 --> 0:04:15.170 a side hustle for five years. Every night I'd come 0:04:15.210 --> 0:04:18.130 home and i'd draw after my nine to five, which 0:04:18.170 --> 0:04:21.490 was actually like seven am to seven pm. And then 0:04:21.970 --> 0:04:24.810 I did that for five years, and one day, like 0:04:24.850 --> 0:04:27.130 at the same time, I decided I hated my boss. 0:04:27.330 --> 0:04:30.969 I also realized I was really tired, and in my delirium, 0:04:31.370 --> 0:04:34.290 I had some people help me do a big mural 0:04:34.450 --> 0:04:35.810 on the side of a wall. 0:04:36.210 --> 0:04:37.850 So I did this mural. It is the front of 0:04:37.850 --> 0:04:38.610 my parents' house. 0:04:38.610 --> 0:04:40.810 On the side of my parents' house, and about ten 0:04:40.850 --> 0:04:43.450 days later, the City Morning Herald found a photo of 0:04:43.490 --> 0:04:46.810 me in front of it posted a full page spread 0:04:47.010 --> 0:04:48.050 in the Sunday paper. 0:04:48.650 --> 0:04:50.210 I got hundreds of orders and quit my job the 0:04:50.290 --> 0:04:50.650 next day. 0:04:50.930 --> 0:04:53.890 Unbelievable. I also think, I say unbelievable, but it's sort 0:04:53.890 --> 0:04:55.810 of not. There's a lot in that that I think. 0:04:55.690 --> 0:04:56.650 Is very relatable. 0:04:56.770 --> 0:04:58.810 Yeah, you just busted a myth to me, and we're 0:04:58.810 --> 0:05:00.490 going to talk about some of these in the episode. 0:05:01.050 --> 0:05:03.690 We'll also put your photo on our Instagram account as well, 0:05:03.730 --> 0:05:05.130 so if you can see that house that you do. 0:05:05.730 --> 0:05:08.570 All right, So let's dive straight in. What do people 0:05:08.650 --> 0:05:11.370 need to know before they start? So you know, for 0:05:11.410 --> 0:05:14.450 some people, their side hustle might be obvious, like selling 0:05:14.490 --> 0:05:16.849 something that they're good at making or doing. But for 0:05:16.890 --> 0:05:18.610 other people, they might actually want to choose a side 0:05:18.690 --> 0:05:21.090 hustle idea, So can you tell us is there sort 0:05:21.130 --> 0:05:23.169 of a good versus bad thing to sell? 0:05:23.210 --> 0:05:24.810 And then also what are some of the big. 0:05:24.650 --> 0:05:27.730 Mistakes that people need to avoid when picking their idea. 0:05:27.930 --> 0:05:30.650 Yeah, so I think choosing a side hustle. There's actually 0:05:30.650 --> 0:05:33.770 this like weird ven diagrams that what they're called where 0:05:33.770 --> 0:05:36.089 the circles all overlap and they look cute. So there's 0:05:36.130 --> 0:05:38.730 a ven diagram and your side hustle has to sit 0:05:38.970 --> 0:05:40.770 in the middle of this diagram, and if it does not, 0:05:41.170 --> 0:05:43.890 you will fail and then your life will be over 0:05:43.970 --> 0:05:46.050 and you'll cry and you won't do it again. So 0:05:46.250 --> 0:05:48.530 we want to set you up to win. So it 0:05:48.570 --> 0:05:51.890 has to be something that you love doing. So there's 0:05:51.930 --> 0:05:53.570 things that make you money, but if you don't love 0:05:53.610 --> 0:05:56.849 doing it, you can't keep doing it forever. When it 0:05:56.930 --> 0:06:00.289 feels bad, when no one's listening, when no one's buying. 0:06:00.330 --> 0:06:02.370 You have to love it. You have to be good 0:06:02.370 --> 0:06:03.650 at it, obviously. 0:06:03.970 --> 0:06:06.250 Yeah, Like, I'm not going to start a side hustle 0:06:06.490 --> 0:06:07.810 in I don't know. 0:06:08.130 --> 0:06:12.250 Bookkeeping, something financing. It's not my bibunting. 0:06:12.570 --> 0:06:14.250 I don't know what I did that. You might be 0:06:14.330 --> 0:06:15.090 great with numbers. 0:06:15.090 --> 0:06:17.370 I don't am not I'm not great with numbers. So 0:06:17.530 --> 0:06:19.210 it has to be something you love so you can 0:06:19.290 --> 0:06:21.490 keep doing it forever. It has to be something that 0:06:21.570 --> 0:06:24.610 you're good at so that you don't suck. And it 0:06:24.690 --> 0:06:27.290 has to be something. And this is what people forget 0:06:27.770 --> 0:06:31.770 that people will buy. Just because you love something doesn't 0:06:31.810 --> 0:06:34.810 make it good. Just because you're good it's something doesn't 0:06:34.810 --> 0:06:38.330 make it buyable. And just because people will buy it 0:06:38.370 --> 0:06:40.770 doesn't mean you can do it forever. So like I've 0:06:40.850 --> 0:06:45.050 drawn tens of thousands of houses that can get boring, 0:06:45.290 --> 0:06:47.210 I have to love it so I can keep going. 0:06:47.690 --> 0:06:49.970 And if you can find something that sits in those 0:06:49.970 --> 0:06:53.170 three areas, then you were onto a good idea. I've 0:06:53.290 --> 0:06:56.010 had like over seven hundred students go through some of 0:06:56.050 --> 0:07:00.090 my programs and they're always like, I get the diagram, 0:07:00.250 --> 0:07:02.810 but how do I know my idea is going to work? 0:07:03.170 --> 0:07:05.849 And there's two points that I want to make on 0:07:05.890 --> 0:07:08.250 that you don't know. You've got to give it a go. 0:07:08.650 --> 0:07:11.530 Everyone gave it a go and kept going. And the 0:07:11.570 --> 0:07:15.050 more you procrastinate on the idea, the further away you 0:07:15.130 --> 0:07:17.890 were from finding that out. Action comes from confidence, so 0:07:17.930 --> 0:07:19.210 you have to give it a go. But if you 0:07:19.250 --> 0:07:21.450 want to test the waters, there's a thing I called 0:07:21.490 --> 0:07:26.050 the Instagram expedition. If you can find one, two or 0:07:26.090 --> 0:07:28.850 three other people doing it on the Internet, your idea 0:07:28.970 --> 0:07:31.330 is not new, It is not that special. 0:07:31.930 --> 0:07:34.610 It's okay. If you can find someone else doing it, 0:07:34.730 --> 0:07:35.330 you can do it. 0:07:35.450 --> 0:07:38.650 I love this because it aligns exactly with the advice 0:07:38.690 --> 0:07:41.290 that Michelle gave in one of our episodes around things 0:07:41.290 --> 0:07:44.850 to know about starting a business, which is there's always 0:07:44.850 --> 0:07:46.850 someone else with the same idea, and that's actually a 0:07:46.930 --> 0:07:49.130 good thing because it validates that there's a need for it. 0:07:49.170 --> 0:07:53.010 Ondred percent I have personally taught like twenty other house drawers. 0:07:53.090 --> 0:07:55.330 Yeah, like there's enough houses for everyone. 0:07:55.490 --> 0:07:58.970 Community over competition, no one's going to be offended, Like, 0:07:59.050 --> 0:08:02.210 don't go steal someone's IP. But if someone is doing 0:08:02.330 --> 0:08:04.130 something that you want to do it just yeah, it 0:08:04.170 --> 0:08:05.010 means it's viable. 0:08:05.170 --> 0:08:07.130 Love it. And just to make it clear, this episode 0:08:07.170 --> 0:08:09.850 is not just for artists. It could be anything that 0:08:09.850 --> 0:08:11.450 you're selling. You've taught a lawyer, You've. 0:08:11.730 --> 0:08:14.450 I taught it in my last cohort, I had a bookkeeper, 0:08:14.490 --> 0:08:18.890 I had a therapist. So these strategies are just for ideation. 0:08:19.490 --> 0:08:24.450 And for starting out any successful side hustle. The reason 0:08:24.490 --> 0:08:27.210 they work for everyone is because setting up a business 0:08:27.730 --> 0:08:29.770 is the same at the beginning stages. 0:08:29.850 --> 0:08:32.609 Those functions are the same, no matter who you are. 0:08:32.890 --> 0:08:34.530 Last question, then we'll move on to the steps that 0:08:34.569 --> 0:08:36.890 you need to take to get started. But is there 0:08:36.890 --> 0:08:40.010 any advice that you have around you know, physical product 0:08:40.050 --> 0:08:43.370 versus digital product, or like something that's sort of low 0:08:43.370 --> 0:08:46.130 effort and really scalable versus something that might be higher 0:08:46.130 --> 0:08:47.530 effort but worth more value. 0:08:47.570 --> 0:08:48.410 Any advice on that. 0:08:48.850 --> 0:08:50.569 This is just my opinion. 0:08:51.010 --> 0:08:54.610 However, I think a lot of people start and they go, 0:08:55.530 --> 0:08:59.090 I'm going to do something like a digital product, something 0:08:59.170 --> 0:09:02.490 on demand so that it can be only twelve dollars, 0:09:02.850 --> 0:09:04.770 and there's hundreds of people that want to buy twelve 0:09:04.770 --> 0:09:08.530 dollars products. That's going to do really well. Not only 0:09:08.650 --> 0:09:10.970 do I believe that's like the lazy way out. That's 0:09:11.010 --> 0:09:15.250 why you're doing it. It is not easier to sell 0:09:15.570 --> 0:09:19.090 one hundred twelve dollar products than it is to sell 0:09:19.250 --> 0:09:22.570 one one hundred dollar product. It is just not easier. 0:09:22.570 --> 0:09:25.450 You just have to sell that one hundred times. That 0:09:25.570 --> 0:09:28.890 is way harder because to sell something is the same process. 0:09:29.370 --> 0:09:31.250 You have to post on your Instagram, you have to 0:09:31.930 --> 0:09:33.890 send the links, you have to write the invoices, you 0:09:33.930 --> 0:09:34.930 have to do that. You just have to do that 0:09:35.010 --> 0:09:37.810 one hundred times more. So you think that this is 0:09:37.890 --> 0:09:41.290 low effort because it's low ticket or low value, but 0:09:41.330 --> 0:09:43.490 the effort is the same. And when we're talking twelve 0:09:43.530 --> 0:09:46.490 dollars versus one hundred dollars, there's a I'm going to 0:09:46.530 --> 0:09:48.690 call it the pocket theory. I completely made that up 0:09:48.690 --> 0:09:52.010 on the spot, but it's I believe in the pocket 0:09:52.090 --> 0:09:55.290 size of people. So a lot of my students, whether 0:09:55.330 --> 0:10:00.610 they're bookkeepers, therapists, artists, creatives, designers, illustrators, they go, oh, 0:10:00.690 --> 0:10:03.330 I'm selling this thing. It's two hundred and fifty dollars. 0:10:03.810 --> 0:10:06.450 I'm going to sell it for two hundred and see 0:10:06.450 --> 0:10:08.970 if more people buy it. The pocket size of the 0:10:09.010 --> 0:10:11.570 person that has two hundred dollars to spend on your 0:10:11.650 --> 0:10:14.010 random thing has two hundred and fifty dollars to spend. 0:10:14.370 --> 0:10:17.170 So pricing is not that simple. 0:10:17.530 --> 0:10:20.569 Like the person that has eight hundred dollars to spend 0:10:20.610 --> 0:10:23.850 on your random service has nine hundred and fifty dollars 0:10:23.890 --> 0:10:25.929 to spend on your random service. So you people get 0:10:25.970 --> 0:10:28.130 in this scarcity mindset. That's what it is, and so 0:10:28.130 --> 0:10:30.410 they try to make these cheap things thinking it's going 0:10:30.450 --> 0:10:33.650 to work. Yeah, it's actually way harder. Even using you 0:10:33.690 --> 0:10:38.890 know websites that are available to you Ebays, Etsy's, Creative Markets, 0:10:38.970 --> 0:10:41.410 just those you know online marketplaces. 0:10:41.970 --> 0:10:43.370 It's like, well, I just have to put it on 0:10:43.410 --> 0:10:45.090 there and someone will buy it. But people have to 0:10:45.130 --> 0:10:45.450 find you. 0:10:45.490 --> 0:10:47.890 Whereas if you can focus on which we'll get to 0:10:47.970 --> 0:10:50.090 in the steps, if you can focus on step one, 0:10:50.330 --> 0:10:53.170 which is build your brand, you will stand out on 0:10:53.210 --> 0:11:01.410 your own. 0:11:03.770 --> 0:11:07.130 Let's get into the steps, then hit us step one. 0:11:07.370 --> 0:11:11.690 Okay, cool, so I believe, don't hate me. But to 0:11:11.770 --> 0:11:17.090 begin a business, you have to build your brand, and 0:11:17.290 --> 0:11:21.530 that first step might take us long as step two, three, four, five, 0:11:21.530 --> 0:11:25.090 and six. The beginning phase is the hardest and it 0:11:25.210 --> 0:11:29.410 takes a long time. That's the part where you need 0:11:29.450 --> 0:11:32.090 grit and determination, and if you don't have that, don't 0:11:32.090 --> 0:11:32.890 start a business. 0:11:33.290 --> 0:11:34.130 It's hard out here. 0:11:34.250 --> 0:11:38.090 Sometimes I can attest. I'm just like crying on the inside. 0:11:38.130 --> 0:11:40.569 It's so much harder. As my role in marketing, I 0:11:40.650 --> 0:11:42.530 used to work with a lot of influencers and creators 0:11:42.530 --> 0:11:44.449 and I was like, ah, their jobs are so easy, 0:11:44.530 --> 0:11:46.410 and I know how hard it is, but not to 0:11:46.410 --> 0:11:47.170 put anyone off. 0:11:47.210 --> 0:11:48.449 It's very effective as well. 0:11:48.530 --> 0:11:51.650 You totally see how much success comes from putting yourself 0:11:51.690 --> 0:11:52.810 out there online, so one. 0:11:52.730 --> 0:11:55.130 Hundred percent, And it's so building a brand. To me 0:11:55.530 --> 0:11:58.569 is the reason that you know the story I tell. 0:11:58.570 --> 0:12:00.370 At the beginning, I was in the newspaper. I quit 0:12:00.410 --> 0:12:02.690 my job. Like you said, there's things behind that that 0:12:02.810 --> 0:12:06.569 retrospectively I can see happened. So I had made an 0:12:06.570 --> 0:12:09.650 Instagram account. So it was actually Zara McDonald who wrote 0:12:09.690 --> 0:12:11.930 the article. She was just leaving her job at Demain 0:12:12.050 --> 0:12:14.170 at that time as well, which is really cool. She 0:12:14.410 --> 0:12:17.890 posted something on Facebook saying I'm looking for real estate 0:12:18.050 --> 0:12:22.209 gifts and I put my Instagram handle on there and 0:12:22.250 --> 0:12:24.010 she found it. So she found the photo of me 0:12:24.050 --> 0:12:26.250 and wrote the article. So if I hadn't had this 0:12:26.410 --> 0:12:30.410 Instagram for five years talking to basically no one with 0:12:30.690 --> 0:12:34.090 hundreds and hundreds of photos of my house drawings, she 0:12:34.210 --> 0:12:36.010 might have seen that and gone not for me. So 0:12:36.090 --> 0:12:37.090 that's building your brand. 0:12:37.370 --> 0:12:39.330 Wait a second, So the first thing you did to 0:12:39.330 --> 0:12:41.570 build your brand was open and Instagram The first thing 0:12:41.610 --> 0:12:43.810 I did because it was free, interesting and you're saying 0:12:43.850 --> 0:12:46.050 it took five years. Roughly, it doesn't have to be perfect. 0:12:46.090 --> 0:12:48.209 But after five years, how many followers would you say 0:12:48.210 --> 0:12:48.450 you had? 0:12:48.530 --> 0:12:50.770 Okay, well I don't know after five years, but I'm 0:12:50.770 --> 0:12:53.970 going to say none, because twenty twenty three in April 0:12:54.010 --> 0:12:56.250 I actually only had like seven thousand followers. 0:12:56.570 --> 0:12:59.170 Interesting, So the point wasn't like blowing up. It's like 0:12:59.290 --> 0:13:01.929 this is part of core brand building and like having 0:13:01.970 --> 0:13:04.010 something you can point people to to kind of say 0:13:04.010 --> 0:13:05.170 this is where I am, this is what I do. 0:13:05.290 --> 0:13:08.610 Yeah, and so the person who can find you you 0:13:08.690 --> 0:13:11.610 sees you as established, goes yep, that makes perfect sense 0:13:11.650 --> 0:13:15.370 for this moment tick. And then when the article is written, 0:13:15.690 --> 0:13:18.449 that could have been nothing if I didn't have a 0:13:18.490 --> 0:13:23.130 website for people to purchase on. So you do have 0:13:23.210 --> 0:13:25.810 to pay for your website subscriptions. You do have to 0:13:25.850 --> 0:13:28.570 do that stuff, and it feels hard at the beginning 0:13:28.570 --> 0:13:31.130 when you're like, feel like you're just spending money. 0:13:31.170 --> 0:13:32.850 But those things matter all. 0:13:32.810 --> 0:13:35.410 Right, So Instagram, handle, website, anything else people need. 0:13:35.450 --> 0:13:37.730 You should get your ABN. 0:13:37.970 --> 0:13:38.170 Yep. 0:13:38.490 --> 0:13:41.250 If you were in Australia, it's different in all different 0:13:41.250 --> 0:13:44.290 countries because that way you can have a dot au website, 0:13:44.650 --> 0:13:45.330 which is nice. 0:13:45.530 --> 0:13:46.690 Got it? Okay? 0:13:46.770 --> 0:13:48.690 And before we move on to the nextcept, anything else 0:13:48.690 --> 0:13:49.570 on that brand building? 0:13:49.690 --> 0:13:52.569 Yes, don't pay a designer to do you a logo. 0:13:53.410 --> 0:13:55.490 Your friend that you want to give five hundred dollars 0:13:55.490 --> 0:13:57.410 to your graph done, friend doesn't want to do the job. 0:13:57.490 --> 0:14:01.770 They're really annoyed by your question. One who I like this? 0:14:01.930 --> 0:14:06.050 They are just good. I'm a designer, get real took. 0:14:06.090 --> 0:14:08.490 They don't want to do it. They get frustrated by it, 0:14:08.530 --> 0:14:11.210 and you don't need them to do it. So I 0:14:11.250 --> 0:14:14.650 have something called like the fifteen minute brand template in Camber. 0:14:14.930 --> 0:14:15.370 It's free. 0:14:15.410 --> 0:14:17.570 You can find it all over everywhere that I am. 0:14:17.930 --> 0:14:19.850 It teaches you to make a brand in fifteen minutes. 0:14:20.010 --> 0:14:21.730 I gotta say I had never used Camber in my 0:14:21.770 --> 0:14:23.850 life and started using it for my business and it's 0:14:23.890 --> 0:14:26.930 so easy to learn and I use it like forty 0:14:26.970 --> 0:14:27.770 times a day now. 0:14:27.850 --> 0:14:29.610 So yeah, yeah, it's so easy. 0:14:29.810 --> 0:14:31.690 And this is like it's a couple of colors, a logo, 0:14:31.730 --> 0:14:34.970 You're done, move on. My business was named George Drew's 0:14:34.970 --> 0:14:38.290 a House because someone one of my friends wanted to 0:14:38.330 --> 0:14:41.250 write an article about me in Yend magazine for Mother's Day. 0:14:41.890 --> 0:14:42.930 She was like, what do I call you? 0:14:42.970 --> 0:14:45.490 I was like, And then I looked to my sister 0:14:45.730 --> 0:14:48.690 who was in the room, and I was like, okay, 0:14:48.730 --> 0:14:50.730 I'm going to be in a magazine. What am I 0:14:50.730 --> 0:14:53.130 going to do? What do I call my business? And 0:14:53.170 --> 0:14:55.010 she was like, oh, your name's Georgie draw Houses. Called 0:14:55.010 --> 0:14:57.610 it George draws a house. And we moved right along 0:14:57.690 --> 0:14:59.770 and I draw boats, I do courses, I do all 0:14:59.810 --> 0:15:02.210 these other stuff now and it's still okay. 0:15:02.250 --> 0:15:04.010 So you do have to name your business at the beginning. 0:15:04.010 --> 0:15:04.810 To name your business. 0:15:04.930 --> 0:15:07.930 I am in gre name website and like a logo 0:15:07.970 --> 0:15:08.690 and Cotlors got it. 0:15:08.730 --> 0:15:10.890 But donate to overthink it, but maybe put some thought 0:15:10.930 --> 0:15:14.170 into it. Check for copyright, check that there aren't other 0:15:14.170 --> 0:15:16.330 business names. We're at checking handles on Instagram to make 0:15:16.370 --> 0:15:16.570 sure this. 0:15:16.810 --> 0:15:18.570 Yeah, so there's a few ways you can do that. 0:15:18.610 --> 0:15:20.690 So when you go to register your business, it won't 0:15:20.730 --> 0:15:23.250 let you. So I would do that part first. And 0:15:23.290 --> 0:15:26.570 then if you go to Instagram and you know, sof 0:15:26.690 --> 0:15:28.930 draws a House is not available, you can pop an 0:15:29.010 --> 0:15:31.530 underscore at the end. You can pop a studio. It 0:15:31.530 --> 0:15:32.250 doesn't really matter. 0:15:32.410 --> 0:15:34.570 That's not an ip issue on Instagram, all right. 0:15:34.490 --> 0:15:36.770 We're powering through the steps. What is next? 0:15:36.890 --> 0:15:39.290 Okay, so next you need to build a website. So 0:15:39.370 --> 0:15:41.330 that is you've built your brand, you build your website. 0:15:41.370 --> 0:15:43.250 You can use squarespace. That's what I use, That's what 0:15:43.330 --> 0:15:45.850 all my students use. You can get free templates. 0:15:46.010 --> 0:15:46.610 It's all good. 0:15:46.770 --> 0:15:49.570 Takes a second, and it will do all your payments. 0:15:49.610 --> 0:15:51.290 Everything will we process there and then you will never 0:15:51.330 --> 0:15:53.370 do what I did, which is send people my bank 0:15:53.610 --> 0:15:56.650 details through Instagram. Don't do that. That's step two. Step 0:15:56.770 --> 0:16:00.450 three is you need to now level up your Instagram. 0:16:00.490 --> 0:16:02.450 So you've had it, it exists, but you need to 0:16:02.490 --> 0:16:06.130 start posting content consistently. Even if you you tear your 0:16:06.130 --> 0:16:09.690 hair out and you think no one is listening, keep going, lady. 0:16:09.810 --> 0:16:12.810 It's very important and by doing it all the time, 0:16:12.850 --> 0:16:15.050 you'll get to find your voice. So you build your brand, 0:16:15.090 --> 0:16:17.930 build your website, then you live love your Instagram. The 0:16:17.970 --> 0:16:20.570 next step is you need to I like to call 0:16:20.570 --> 0:16:26.090 it demystify digital marketing. There's a lot of wonky terms, 0:16:26.690 --> 0:16:29.050 a lot of acronyms that are really difficult to understand. 0:16:29.850 --> 0:16:33.330 Just start a newsletter. It's very simple. They call it 0:16:33.370 --> 0:16:37.970 an EDM. It's just a newsletter start one use flow desk. 0:16:38.370 --> 0:16:41.370 It is really affordable and really really beautiful and really 0:16:41.370 --> 0:16:44.170 easy to use, and you can have your customers who 0:16:44.170 --> 0:16:47.850 are purchasing through your square space automatically become email subscribers. 0:16:47.930 --> 0:16:50.690 It's my biggest regret not starting an email. 0:16:50.410 --> 0:16:54.290 List sooner, because, like you said earlier, I was able 0:16:54.330 --> 0:16:56.450 to send one email on the first of each month 0:16:56.490 --> 0:16:58.810 to bring in ten thousand dollars every single month for 0:16:58.850 --> 0:17:01.050 two years. It was a really good system. If I'd 0:17:01.050 --> 0:17:03.010 built my email list earlier, that would have been a 0:17:03.050 --> 0:17:03.530 lot more money. 0:17:03.610 --> 0:17:06.490 Social media is like renting space, but your email list 0:17:06.530 --> 0:17:08.209 is something that you own and you can take with 0:17:08.250 --> 0:17:08.929 you wherever you go. 0:17:09.010 --> 0:17:11.130 So it's very important to be building that from the beginning. 0:17:11.250 --> 0:17:15.010 Yes, And a really good fact about that is engagement 0:17:15.090 --> 0:17:18.690 levels on Instagram. Instagram, if you have one hundred followers, 0:17:18.730 --> 0:17:22.010 it's likely to be seen by two of your followers, right. 0:17:22.410 --> 0:17:25.770 If you have one hundred email subscribers, it is likely 0:17:25.850 --> 0:17:28.050 that fifty percent of those people will open it. 0:17:28.090 --> 0:17:30.890 So that's fifty people. It's just way better. 0:17:31.050 --> 0:17:32.810 I got a seventy five percent open rate on. 0:17:35.930 --> 0:17:36.730 Jailers. 0:17:38.250 --> 0:17:41.290 So you've built your brand, you've designed your website, you've 0:17:41.370 --> 0:17:44.410 levered up your Instagram, you've demystified digital marketing, you've started 0:17:44.410 --> 0:17:47.450 a newsletter. Then you need to drive it home. So 0:17:47.570 --> 0:17:51.649 you need to figure out how to fit this side hustle. 0:17:51.330 --> 0:17:55.609 Into your life without. 0:17:54.690 --> 0:17:57.889 It taking over your life because it's a side hustle, 0:17:58.290 --> 0:18:00.969 and so a side hustle exists in a good place 0:18:01.090 --> 0:18:04.170 in your heart if it's something that's bringing you extra money, 0:18:04.250 --> 0:18:06.330 because it's just bringing you more and who doesn't want 0:18:06.370 --> 0:18:10.490