Speaker 1: You're listening to Amma mea podcast.
Speaker 2: Hello, and welcome to biz your work life sorted. I'm
Speaker 2: m Venom, and today's episode had me doing something pretty dangerous,
Speaker 2: scrolling through TikTok at two am looking at all these
Speaker 2: side hustle videos. You know the ones I'm talking about,
Speaker 2: the I made fifty K selling stickies, or here's how
Speaker 2: I quit my job by.
Speaker 3: Making these videos.
Speaker 2: But instead of another vague hustle culture pep talk, We've
Speaker 2: got something that is actually useful to you. Sopha is
Speaker 2: going to be chatting with our guest today who literally
Speaker 2: started her side hustle by drawing houses, Yes, literally just
Speaker 2: sketching houses, and now she runs a seven hundred thousand
Speaker 2: dollar business working just four days a week. The best
Speaker 2: part is that she's brutally honest about what it actually
Speaker 2: takes to run a side hustle. Plus, Michelle's jumping in
Speaker 2: later with some Genie has low key side hustle ideas
Speaker 2: that don't require you to become a full time entrepreneur.
Speaker 4: Enjoy.
Speaker 5: So before I tell you who we're talking to today,
Speaker 5: I'm gonna hear you with a few facts about her
Speaker 5: that are going to make you want to jump out
Speaker 5: of your chair and stop procrastinating on your idea and
Speaker 5: just do something with your side hustle. So she turned
Speaker 5: her side hustle into her main hustle and now makes
Speaker 5: seven hundred thousand dollars annually. Her business makes that one
Speaker 5: sales email to her database made her sixteen thousand dollars,
Speaker 5: and when she started, she was selling a single unit
Speaker 5: for thirty five dollars of her product. She now sells
Speaker 5: that same unit for five hundred dollars. She's also a
Speaker 5: mum to till Be, aged three, and this is the
Speaker 5: best part. She doesn't work on Fridays. She generally finishes
Speaker 5: at four pm, and she takes two months off a
Speaker 5: year for something that she calls endless tilby Summer. Her
Speaker 5: name is Georgia Norton Lodge.
Speaker 4: Welcome, thank you, thank you.
Speaker 1: You made me sound of.
Speaker 4: Me, So you know, so what right?
Speaker 5: We hear these success stories on social all the time
Speaker 5: and it's kind of like, good for you, but for
Speaker 5: everyone listening, you know, the so what for you is
Speaker 5: that Georgia has actually turned around and now she's helping
Speaker 5: other women to make profitable, sustainable side hustles. So that
Speaker 5: is why we have her in. There's a lot of
Speaker 5: people doing this on the internet. But the reason I
Speaker 5: picked Georgia is I just love how extremely practical and
Speaker 5: realistic her advice is.
Speaker 4: Plus her energy is just like totally contagious.
Speaker 5: If you are not starting a side hustle at the
Speaker 5: end of this episode, then I have failed you.
Speaker 4: So what are you getting out of this?
Speaker 5: We're giving you exactly what you need to know before
Speaker 5: you start, good versus bad side hustle ideas and some
Speaker 5: mistakes to avoid. These six steps you need to take
Speaker 5: to get started even if you have no time and
Speaker 5: no budget. And then also if it's working, how to
Speaker 5: turn your side hustle into your main hustle. Georgia, I've
Speaker 5: given people some facts, but tell us in one sentence
Speaker 5: what you're businesses.
Speaker 1: One sentence is hard, but I'll give it a go.
Speaker 6: I started this business simply drawing houses for people like
Speaker 6: pen paper scribbling houses, and now ten years later, I
Speaker 6: help women build businesses that make money.
Speaker 5: Amazing, and there's a pretty interesting story to sort of
Speaker 5: how you started. Do you want to just give us
Speaker 5: that in sixty seconds?
Speaker 1: Of course, I've never done this ever before. Yes, absolutely so.
Speaker 1: My business started in twenty fourteen.
Speaker 6: And it started because I drew my mother's house for
Speaker 6: this book that.
Speaker 1: I was doing.
Speaker 6: And when I got the house, I thought it was amazing,
Speaker 6: and I went to my mom's front door and I said, here, Mam,
Speaker 6: I have this drawing. And my mum is a crazy
Speaker 6: great lady, and she shouted crying and.
Speaker 1: She was like, it's amazing, it's amazing.
Speaker 6: And she put it in a hallway in this like
Speaker 6: really Greek gold frame, like you can't miss it. And
Speaker 6: my mum's friend came over and was like, Donna, where
Speaker 6: did you get your house drawn? I've been looking for
Speaker 6: someone to do that for ages. My mom was like,
Speaker 6: I know the artist. She used to live in the
Speaker 6: front room. So I drew my mum's friend's house. Then
Speaker 6: I drew my mum's friend's auntie's house, and my mum's
Speaker 6: friend's uncle's house. I started in Instagram. I built a
Speaker 6: website Georgia there was a house was born. And then
Speaker 6: I did that for five years. So it existed as
Speaker 6: a side hustle for five years. Every night I'd come
Speaker 6: home and i'd draw after my nine to five, which
Speaker 6: was actually like seven am to seven pm. And then
Speaker 6: I did that for five years, and one day, like
Speaker 6: at the same time, I decided I hated my boss.
Speaker 6: I also realized I was really tired, and in my delirium,
Speaker 6: I had some people help me do a big mural
Speaker 6: on the side of a wall.
Speaker 1: So I did this mural. It is the front of
Speaker 1: my parents' house.
Speaker 6: On the side of my parents' house, and about ten
Speaker 6: days later, the City Morning Herald found a photo of
Speaker 6: me in front of it posted a full page spread
Speaker 6: in the Sunday paper.
Speaker 1: I got hundreds of orders and quit my job the
Speaker 1: next day.
Speaker 5: Unbelievable. I also think, I say unbelievable, but it's sort
Speaker 5: of not. There's a lot in that that I think.
Speaker 4: Is very relatable.
Speaker 5: Yeah, you just busted a myth to me, and we're
Speaker 5: going to talk about some of these in the episode.
Speaker 5: We'll also put your photo on our Instagram account as well,
Speaker 5: so if you can see that house that you do.
Speaker 5: All right, So let's dive straight in. What do people
Speaker 5: need to know before they start? So you know, for
Speaker 5: some people, their side hustle might be obvious, like selling
Speaker 5: something that they're good at making or doing. But for
Speaker 5: other people, they might actually want to choose a side
Speaker 5: hustle idea, So can you tell us is there sort
Speaker 5: of a good versus bad thing to sell?
Speaker 4: And then also what are some of the big.
Speaker 5: Mistakes that people need to avoid when picking their idea.
Speaker 6: Yeah, so I think choosing a side hustle. There's actually
Speaker 6: this like weird ven diagrams that what they're called where
Speaker 6: the circles all overlap and they look cute. So there's
Speaker 6: a ven diagram and your side hustle has to sit
Speaker 6: in the middle of this diagram, and if it does not,
Speaker 6: you will fail and then your life will be over
Speaker 6: and you'll cry and you won't do it again. So
Speaker 6: we want to set you up to win. So it
Speaker 6: has to be something that you love doing. So there's
Speaker 6: things that make you money, but if you don't love
Speaker 6: doing it, you can't keep doing it forever. When it
Speaker 6: feels bad, when no one's listening, when no one's buying.
Speaker 1: You have to love it. You have to be good
Speaker 1: at it, obviously.
Speaker 6: Yeah, Like, I'm not going to start a side hustle
Speaker 6: in I don't know.
Speaker 1: Bookkeeping, something financing. It's not my bibunting.
Speaker 4: I don't know what I did that. You might be
Speaker 4: great with numbers.
Speaker 6: I don't am not I'm not great with numbers. So
Speaker 6: it has to be something you love so you can
Speaker 6: keep doing it forever. It has to be something that
Speaker 6: you're good at so that you don't suck. And it
Speaker 6: has to be something. And this is what people forget
Speaker 6: that people will buy. Just because you love something doesn't
Speaker 6: make it good. Just because you're good it's something doesn't
Speaker 6: make it buyable. And just because people will buy it
Speaker 6: doesn't mean you can do it forever. So like I've
Speaker 6: drawn tens of thousands of houses that can get boring,
Speaker 6: I have to love it so I can keep going.
Speaker 6: And if you can find something that sits in those
Speaker 6: three areas, then you were onto a good idea. I've
Speaker 6: had like over seven hundred students go through some of
Speaker 6: my programs and they're always like, I get the diagram,
Speaker 6: but how do I know my idea is going to work?
Speaker 6: And there's two points that I want to make on
Speaker 6: that you don't know. You've got to give it a go.
Speaker 6: Everyone gave it a go and kept going. And the
Speaker 6: more you procrastinate on the idea, the further away you
Speaker 6: were from finding that out. Action comes from confidence, so
Speaker 6: you have to give it a go. But if you
Speaker 6: want to test the waters, there's a thing I called
Speaker 6: the Instagram expedition. If you can find one, two or
Speaker 6: three other people doing it on the Internet, your idea
Speaker 6: is not new, It is not that special.
Speaker 1: It's okay. If you can find someone else doing it,
Speaker 1: you can do it.
Speaker 5: I love this because it aligns exactly with the advice
Speaker 5: that Michelle gave in one of our episodes around things
Speaker 5: to know about starting a business, which is there's always
Speaker 5: someone else with the same idea, and that's actually a
Speaker 5: good thing because it validates that there's a need for it.
Speaker 6: Ondred percent I have personally taught like twenty other house drawers.
Speaker 1: Yeah, like there's enough houses for everyone.
Speaker 6: Community over competition, no one's going to be offended, Like,
Speaker 6: don't go steal someone's IP. But if someone is doing
Speaker 6: something that you want to do it just yeah, it
Speaker 6: means it's viable.
Speaker 5: Love it. And just to make it clear, this episode
Speaker 5: is not just for artists. It could be anything that
Speaker 5: you're selling. You've taught a lawyer, You've.
Speaker 6: I taught it in my last cohort, I had a bookkeeper,
Speaker 6: I had a therapist. So these strategies are just for ideation.
Speaker 6: And for starting out any successful side hustle. The reason
Speaker 6: they work for everyone is because setting up a business
Speaker 6: is the same at the beginning stages.
Speaker 1: Those functions are the same, no matter who you are.
Speaker 5: Last question, then we'll move on to the steps that
Speaker 5: you need to take to get started. But is there
Speaker 5: any advice that you have around you know, physical product
Speaker 5: versus digital product, or like something that's sort of low
Speaker 5: effort and really scalable versus something that might be higher
Speaker 5: effort but worth more value.
Speaker 4: Any advice on that.
Speaker 1: This is just my opinion.
Speaker 6: However, I think a lot of people start and they go,
Speaker 6: I'm going to do something like a digital product, something
Speaker 6: on demand so that it can be only twelve dollars,
Speaker 6: and there's hundreds of people that want to buy twelve
Speaker 6: dollars products. That's going to do really well. Not only
Speaker 6: do I believe that's like the lazy way out. That's
Speaker 6: why you're doing it. It is not easier to sell
Speaker 6: one hundred twelve dollar products than it is to sell
Speaker 6: one one hundred dollar product. It is just not easier.
Speaker 6: You just have to sell that one hundred times. That
Speaker 6: is way harder because to sell something is the same process.
Speaker 6: You have to post on your Instagram, you have to
Speaker 6: send the links, you have to write the invoices, you
Speaker 6: have to do that. You just have to do that
Speaker 6: one hundred times more. So you think that this is
Speaker 6: low effort because it's low ticket or low value, but
Speaker 6: the effort is the same. And when we're talking twelve
Speaker 6: dollars versus one hundred dollars, there's a I'm going to
Speaker 6: call it the pocket theory. I completely made that up
Speaker 6: on the spot, but it's I believe in the pocket
Speaker 6: size of people. So a lot of my students, whether
Speaker 6: they're bookkeepers, therapists, artists, creatives, designers, illustrators, they go, oh,
Speaker 6: I'm selling this thing. It's two hundred and fifty dollars.
Speaker 6: I'm going to sell it for two hundred and see
Speaker 6: if more people buy it. The pocket size of the
Speaker 6: person that has two hundred dollars to spend on your
Speaker 6: random thing has two hundred and fifty dollars to spend.
Speaker 1: So pricing is not that simple.
Speaker 6: Like the person that has eight hundred dollars to spend
Speaker 6: on your random service has nine hundred and fifty dollars
Speaker 6: to spend on your random service. So you people get
Speaker 6: in this scarcity mindset. That's what it is, and so
Speaker 6: they try to make these cheap things thinking it's going
Speaker 6: to work. Yeah, it's actually way harder. Even using you
Speaker 6: know websites that are available to you Ebays, Etsy's, Creative Markets,
Speaker 6: just those you know online marketplaces.
Speaker 1: It's like, well, I just have to put it on
Speaker 1: there and someone will buy it. But people have to
Speaker 1: find you.
Speaker 6: Whereas if you can focus on which we'll get to
Speaker 6: in the steps, if you can focus on step one,
Speaker 6: which is build your brand, you will stand out on
Speaker 6: your own.
Speaker 4: Let's get into the steps, then hit us step one.
Speaker 6: Okay, cool, so I believe, don't hate me. But to
Speaker 6: begin a business, you have to build your brand, and
Speaker 6: that first step might take us long as step two, three, four, five,
Speaker 6: and six. The beginning phase is the hardest and it
Speaker 6: takes a long time. That's the part where you need
Speaker 6: grit and determination, and if you don't have that, don't
Speaker 6: start a business.
Speaker 1: It's hard out here.
Speaker 5: Sometimes I can attest. I'm just like crying on the inside.
Speaker 5: It's so much harder. As my role in marketing, I
Speaker 5: used to work with a lot of influencers and creators
Speaker 5: and I was like, ah, their jobs are so easy,
Speaker 5: and I know how hard it is, but not to
Speaker 5: put anyone off.
Speaker 4: It's very effective as well.
Speaker 5: You totally see how much success comes from putting yourself
Speaker 5: out there online, so one.
Speaker 6: Hundred percent, And it's so building a brand. To me
Speaker 6: is the reason that you know the story I tell.
Speaker 6: At the beginning, I was in the newspaper. I quit
Speaker 6: my job. Like you said, there's things behind that that
Speaker 6: retrospectively I can see happened. So I had made an
Speaker 6: Instagram account. So it was actually Zara McDonald who wrote
Speaker 6: the article. She was just leaving her job at Demain
Speaker 6: at that time as well, which is really cool. She
Speaker 6: posted something on Facebook saying I'm looking for real estate
Speaker 6: gifts and I put my Instagram handle on there and
Speaker 6: she found it. So she found the photo of me
Speaker 6: and wrote the article. So if I hadn't had this
Speaker 6: Instagram for five years talking to basically no one with
Speaker 6: hundreds and hundreds of photos of my house drawings, she
Speaker 6: might have seen that and gone not for me. So
Speaker 6: that's building your brand.
Speaker 5: Wait a second, So the first thing you did to
Speaker 5: build your brand was open and Instagram The first thing
Speaker 5: I did because it was free, interesting and you're saying
Speaker 5: it took five years. Roughly, it doesn't have to be perfect.
Speaker 5: But after five years, how many followers would you say
Speaker 5: you had?
Speaker 6: Okay, well I don't know after five years, but I'm
Speaker 6: going to say none, because twenty twenty three in April
Speaker 6: I actually only had like seven thousand followers.
Speaker 5: Interesting, So the point wasn't like blowing up. It's like
Speaker 5: this is part of core brand building and like having
Speaker 5: something you can point people to to kind of say
Speaker 5: this is where I am, this is what I do.
Speaker 6: Yeah, and so the person who can find you you
Speaker 6: sees you as established, goes yep, that makes perfect sense
Speaker 6: for this moment tick. And then when the article is written,
Speaker 6: that could have been nothing if I didn't have a
Speaker 6: website for people to purchase on. So you do have
Speaker 6: to pay for your website subscriptions. You do have to
Speaker 6: do that stuff, and it feels hard at the beginning
Speaker 6: when you're like, feel like you're just spending money.
Speaker 1: But those things matter all.
Speaker 4: Right, So Instagram, handle, website, anything else people need.
Speaker 1: You should get your ABN.
Speaker 5: Yep.
Speaker 6: If you were in Australia, it's different in all different
Speaker 6: countries because that way you can have a dot au website,
Speaker 6: which is nice.
Speaker 4: Got it? Okay?
Speaker 5: And before we move on to the nextcept, anything else
Speaker 5: on that brand building?
Speaker 1: Yes, don't pay a designer to do you a logo.
Speaker 6: Your friend that you want to give five hundred dollars
Speaker 6: to your graph done, friend doesn't want to do the job.
Speaker 1: They're really annoyed by your question. One who I like this?
Speaker 6: They are just good. I'm a designer, get real took.
Speaker 6: They don't want to do it. They get frustrated by it,
Speaker 6: and you don't need them to do it. So I
Speaker 6: have something called like the fifteen minute brand template in Camber.
Speaker 1: It's free.
Speaker 6: You can find it all over everywhere that I am.
Speaker 6: It teaches you to make a brand in fifteen minutes.
Speaker 5: I gotta say I had never used Camber in my
Speaker 5: life and started using it for my business and it's
Speaker 5: so easy to learn and I use it like forty
Speaker 5: times a day now.
Speaker 1: So yeah, yeah, it's so easy.
Speaker 6: And this is like it's a couple of colors, a logo,
Speaker 6: You're done, move on. My business was named George Drew's
Speaker 6: a House because someone one of my friends wanted to
Speaker 6: write an article about me in Yend magazine for Mother's Day.
Speaker 1: She was like, what do I call you?
Speaker 6: I was like, And then I looked to my sister
Speaker 6: who was in the room, and I was like, okay,
Speaker 6: I'm going to be in a magazine. What am I
Speaker 6: going to do? What do I call my business? And
Speaker 6: she was like, oh, your name's Georgie draw Houses. Called
Speaker 6: it George draws a house. And we moved right along
Speaker 6: and I draw boats, I do courses, I do all
Speaker 6: these other stuff now and it's still okay.
Speaker 1: So you do have to name your business at the beginning.
Speaker 4: To name your business.
Speaker 1: I am in gre name website and like a logo
Speaker 1: and Cotlors got it.
Speaker 5: But donate to overthink it, but maybe put some thought
Speaker 5: into it. Check for copyright, check that there aren't other
Speaker 5: business names. We're at checking handles on Instagram to make
Speaker 5: sure this.
Speaker 6: Yeah, so there's a few ways you can do that.
Speaker 6: So when you go to register your business, it won't
Speaker 6: let you. So I would do that part first. And
Speaker 6: then if you go to Instagram and you know, sof
Speaker 6: draws a House is not available, you can pop an
Speaker 6: underscore at the end. You can pop a studio. It
Speaker 6: doesn't really matter.
Speaker 1: That's not an ip issue on Instagram, all right.
Speaker 4: We're powering through the steps. What is next?
Speaker 6: Okay, so next you need to build a website. So
Speaker 6: that is you've built your brand, you build your website.
Speaker 6: You can use squarespace. That's what I use, That's what
Speaker 6: all my students use. You can get free templates.
Speaker 1: It's all good.
Speaker 6: Takes a second, and it will do all your payments.
Speaker 6: Everything will we process there and then you will never
Speaker 6: do what I did, which is send people my bank
Speaker 6: details through Instagram. Don't do that. That's step two. Step
Speaker 6: three is you need to now level up your Instagram.
Speaker 6: So you've had it, it exists, but you need to
Speaker 6: start posting content consistently. Even if you you tear your
Speaker 6: hair out and you think no one is listening, keep going, lady.
Speaker 6: It's very important and by doing it all the time,
Speaker 6: you'll get to find your voice. So you build your brand,
Speaker 6: build your website, then you live love your Instagram. The
Speaker 6: next step is you need to I like to call
Speaker 6: it demystify digital marketing. There's a lot of wonky terms,
Speaker 6: a lot of acronyms that are really difficult to understand.
Speaker 6: Just start a newsletter. It's very simple. They call it
Speaker 6: an EDM. It's just a newsletter start one use flow desk.
Speaker 6: It is really affordable and really really beautiful and really
Speaker 6: easy to use, and you can have your customers who
Speaker 6: are purchasing through your square space automatically become email subscribers.
Speaker 1: It's my biggest regret not starting an email.
Speaker 6: List sooner, because, like you said earlier, I was able
Speaker 6: to send one email on the first of each month
Speaker 6: to bring in ten thousand dollars every single month for
Speaker 6: two years. It was a really good system. If I'd
Speaker 6: built my email list earlier, that would have been a
Speaker 6: lot more money.
Speaker 5: Social media is like renting space, but your email list
Speaker 5: is something that you own and you can take with
Speaker 5: you wherever you go.
Speaker 4: So it's very important to be building that from the beginning.
Speaker 6: Yes, And a really good fact about that is engagement
Speaker 6: levels on Instagram. Instagram, if you have one hundred followers,
Speaker 6: it's likely to be seen by two of your followers, right.
Speaker 6: If you have one hundred email subscribers, it is likely
Speaker 6: that fifty percent of those people will open it.
Speaker 1: So that's fifty people. It's just way better.
Speaker 4: I got a seventy five percent open rate on.
Speaker 1: Jailers.
Speaker 6: So you've built your brand, you've designed your website, you've
Speaker 6: levered up your Instagram, you've demystified digital marketing, you've started
Speaker 6: a newsletter. Then you need to drive it home. So
Speaker 6: you need to figure out how to fit this side hustle.
Speaker 1: Into your life without.
Speaker 6: It taking over your life because it's a side hustle,
Speaker 6: and so a side hustle exists in a good place
Speaker 6: in your heart if it's something that's bringing you extra money,
Speaker 6: because it's just bringing you more and who doesn't want
Speaker 6: more money? As soon as it becomes this like stressful beast,
Speaker 6: you just won't be able to sustain it. So you
Speaker 6: need to work out how to do a really good
Speaker 6: to do list and dedicate some time every week to
Speaker 6: working on your business.
Speaker 5: Give us more about how you manage your time. Then,
Speaker 5: can you mentioned before you were starting early? Can you
Speaker 5: just kind of give some advice to people around how
Speaker 5: they can structure side hustle versus full time job versus
Speaker 5: other stuff?
Speaker 1: Yeah, So, like the truth is it's hard, Like the
Speaker 1: juggle is hot.
Speaker 6: The juggle right now that I'm doing with a three
Speaker 6: year old way harder just going to work when I
Speaker 6: didn't have a child and working on something I loved
Speaker 6: at night, not that hard. It was a lot of work.
Speaker 6: I'm a hard work on, so I don't want to
Speaker 6: pretend it wasn't. But yeah, that was fine. I would
Speaker 6: wake up early to draw houses and stay up at
Speaker 6: night to draw houses. Now I juggle that with a
Speaker 6: child and three staff and running a studio and running
Speaker 6: a whole design agency at the same time.
Speaker 1: So you can do it. You just have to juggle.
Speaker 5: Yeah, And I guess the point is once you start
Speaker 5: making money, that's probably going to motivate you to keep
Speaker 5: going percent just very quickly.
Speaker 4: Realistic timeline.
Speaker 5: You mentioned it took you five years to go from
Speaker 5: side hustle to quitting a full time job and that
Speaker 5: being your main hustle.
Speaker 4: Is that common? Can you give some advice around realistic
Speaker 4: timelines for people?
Speaker 6: I think it is definitely realistic to assume it's going
Speaker 6: to take you five years. Those overnight success stories you
Speaker 6: see are not those like you know you starting this podcast.
Speaker 6: It's like your whole life exists behind this before you
Speaker 6: get to this moment. Like you, people just cherry pick
Speaker 6: the moments and make it seem like that. I think
Speaker 6: five years is totally reasonable. And also, if you're trying
Speaker 6: to start a business that's going to be your whole life.
Speaker 6: So if you can't give it five years, you're not
Speaker 6: going to be able to give your whole life. And
Speaker 6: you really need to in order to scale it to
Speaker 6: places where you because the real dream is everyone that
Speaker 6: wanting to start a side hustle, I truly believe is
Speaker 6: wanting to do something that they love and also wanting
Speaker 6: to take control of their life. And to get to
Speaker 6: that point where you're running a business where you don't
Speaker 6: work Fridays and you have all summers off and you
Speaker 6: can go on a holiday.
Speaker 1: Well that took me actually ten years.
Speaker 5: Yeah, Like it's so I think important to get that
Speaker 5: message out to people.
Speaker 4: Do you have to tell your employer that you've got
Speaker 4: a side hustle?
Speaker 1: Do you have to?
Speaker 6: I didn't, and then my employer did find out. My
Speaker 6: first employer actually encourage my side hustle. My second employer
Speaker 6: was not down. It's actually in your contract. In some
Speaker 6: contracts you were not allowed to and you have to
Speaker 6: read your contract to check. In my workplace, because starting
Speaker 6: a side hustle change my life.
Speaker 1: I try convince my.
Speaker 6: Team to have side hustles because it's the best and
Speaker 6: watching them, you know, make money here and they're doing
Speaker 6: their things that they love, whether it's dancing or finance.
Speaker 1: If anyone loves that, just ask your employer. I'm sure
Speaker 1: that'll be fine.
Speaker 5: It makes me want to come and work for you. Okay,
Speaker 5: wrapping this up, then side hustle to main hustle. Two
Speaker 5: questions I have on this, when do you know when
Speaker 5: it's time to sort of quit your job and go
Speaker 5: all in? And then also the second question is when
Speaker 5: do you know when maybe it's time to give up
Speaker 5: and your side hustle isn't actually working.
Speaker 1: It's really good questions.
Speaker 6: You will not be ready to go all in that
Speaker 6: moment where everything is sorted and you're making the right
Speaker 6: amount of money, It's probably not going to happen.
Speaker 1: I did that.
Speaker 6: I was like, I need to save twenty thousand dollars
Speaker 6: and match my income before I leave. But that was
Speaker 6: an absurd thing to do and I wouldn't do that again.
Speaker 6: I just was very risk adverse at the time. Now
Speaker 6: I'm not so. I don't think that time is coming
Speaker 6: for you. I think you need consistent income, like you
Speaker 6: need to know that it's consistent, because you know, you
Speaker 6: don't want to change your life will ruin your lifestyle
Speaker 6: because then you're just going to go back to your job.
Speaker 6: It doesn't maybe need to be as much as your
Speaker 6: career income because it comes in different ways so you
Speaker 6: have more access to it.
Speaker 1: And in terms of when you.
Speaker 6: Know if it's time to give up, that's a really epic,
Speaker 6: difficult question to answer, and I don't want to make
Speaker 6: anyone cry, But my students ask me this obviously, like
Speaker 6: if they've been working really, really hard, Like one student
Speaker 6: in particular is coming to mind, if you were doing
Speaker 6: everything right, you were posting every day, you have your website,
Speaker 6: you were asking people to purchase.
Speaker 1: You're not just posting things and hoping for the best.
Speaker 6: If you were doing everything right, you've been building a
Speaker 6: brand and no one is coming to you and you
Speaker 6: are not able to knock on people's doors and get jobs.
Speaker 6: If you can, one hundred percent, hand on your heart,
Speaker 6: say you're doing all of that, then I would challenge
Speaker 6: you to check that diagram. Is it something you love,
Speaker 6: is it something you got at and is it something
Speaker 6: people will buy? And maybe you've just missed it. Is
Speaker 6: it something people will buy?
Speaker 1: A push?
Speaker 5: Yeah, I would say, maybe people just don't want what
Speaker 5: you're making.
Speaker 6: Yeah, yeah, and or maybe you're not marketing it correctly.
Speaker 6: Usually I think it's a marketing thing. Yeah, Like you
Speaker 6: can sell any like you see what people sell like.
Speaker 6: There is a man he's amazing. He literally sells paintings
Speaker 6: of fried eggs. Have you seen that guy? All he
Speaker 6: does is he paints his wife's fried egg every single day.
Speaker 1: He's a really good paint touch and he just sells
Speaker 1: fried eggs.
Speaker 4: Yeah, there's a market for everything. Very last question.
Speaker 5: One piece of advice that you wish someone gave you
Speaker 5: before you started this whole thing.
Speaker 6: Dream jobs are made, not found. I love that, And
Speaker 6: you can make it yourself and the ball is in
Speaker 6: your foot.
Speaker 1: Oh.
Speaker 7: I was so impressed with that episode. So she sounds
Speaker 7: like an absolute weapon, has achieved so much, and I
Speaker 7: love that she's then built like another business off the
Speaker 7: back of that, actually teaching other people how to do
Speaker 7: the same thing. She's kind of given ever on the
Speaker 7: gold standard of how to turn something that you're passionate about,
Speaker 7: or a skill that you've got, or something that you
Speaker 7: deeply love into something that could be a side hustle
Speaker 7: and then your main hustle.
Speaker 1: As you put it.
Speaker 4: One thing I want to.
Speaker 7: Add, though, is that there are also so many ways
Speaker 7: for you to make money online that actually I don't
Speaker 7: involve you starting a business or having any real skills,
Speaker 7: especially in today's world. You really just need the Internet
Speaker 7: and a little bit of time.
Speaker 4: So I love that you asked the.
Speaker 7: Question around like how should you manage your time as well,
Speaker 7: because I think that can also be applied to these
Speaker 7: far simpler no barrier to entry. You don't need a brand,
Speaker 7: you don't even need an abn way to make money.
Speaker 7: So an example I wanted to give is I saw
Speaker 7: this TikTok the other day where a woman had made
Speaker 7: twenty four thousand US dollars in one month from uploading
Speaker 7: the photos she already had in her iPhone album to
Speaker 7: a stock image website. So the website she's using is
Speaker 7: shut a stock and she'd made twenty four grand in
Speaker 7: a month. It's passive income because you're being paid every
Speaker 7: time someone wants to use your images. That's an example
Speaker 7: where if you've just got some amazing photos in your album,
Speaker 7: or you find yourself taking pictures anywhere and everywhere, you
Speaker 7: could just be uploading those photos onto a stock website.
Speaker 5: Okay, we're gonna put that TikTok in the show notes
Speaker 5: because holy shit, yeah, what else? What other kinds of
Speaker 5: businesses do you think are just like side hustle that
Speaker 5: you only ever want to be your side hustle, you're
Speaker 5: not going to turn into your main hustle.
Speaker 4: What else are people selling deep hop?
Speaker 7: Like so many people make so much money just reselling
Speaker 7: their clothes on deepop. And again this is like, you
Speaker 7: don't need to spin up any infrastructure yourself. The infrastructure
Speaker 7: already exists. You just join and need to dedicate a
Speaker 7: bit of time to it.
Speaker 4: But even like.
Speaker 7: Sunroom for example, Like there are people in Sunroom who
Speaker 7: don't define themselves as creators at all, Like they might
Speaker 7: have a couple of thousand followers, but they've got a
Speaker 7: bit of time, and they've got content, and they've got
Speaker 7: people who are interested in them, and they're able to
Speaker 7: make you know, a grand or two grand a month
Speaker 7: that's covering their rent or covering their car insurance.
Speaker 4: Just from a couple of thousand followers.
Speaker 7: Yes really yeah yeah, So I also want to encourage
Speaker 7: people to think about side hustles like broadly as well.
Speaker 4: And it could be air Tasker.
Speaker 1: Just all these different.
Speaker 7: Ways that you can earn a bit of extra cash
Speaker 7: on the side, especially in this economy.
Speaker 4: Yeah, it's almost anything.
Speaker 5: I've heard of people making tens of thousands of dollars
Speaker 5: a month, like selling hair clips or candles.
Speaker 4: You know what does really well is digital pros.
Speaker 5: On Etsy, so people who would do like name charts,
Speaker 5: personalized name charts for kids, right, or like letter charts,
Speaker 5: any kind of PDF printable thing that you sell the
Speaker 5: digital file and then people can actually go and print
Speaker 5: that at like an office works or something. That stuff
Speaker 5: doing really well. And then templates templates for docks, so
Speaker 5: like notion templates, Excel templates, like presentation templates. So if
Speaker 5: you're handy with that stuff, it can be a good
Speaker 5: one too.
Speaker 7: Yeah, I love this so SOF and I are going
Speaker 7: to come up with a master list and we will
Speaker 7: provide everyone with like some quick wins, easy ways to
Speaker 7: make money that you could lickuly start doing today.
Speaker 4: This is bad. It's making me want to quit the
Speaker 4: business I'm doing now and just want to do something
Speaker 4: easy like that.
Speaker 5: Long term, it's probably not going to be fulfilling, but
Speaker 5: if you need some quick cash maybe Okay, now I'm.
Speaker 4: Going to try shut a stock like this woman has
Speaker 4: inspired me. Yeah, amazing.
Speaker 5: The other point I just want to add about how
Speaker 5: incredible George's content is, like, oh my god.
Speaker 4: So we actually had a chat after the episode.
Speaker 5: We went and spoke and I was just like, I
Speaker 5: still don't understand how you do this with a kid.
Speaker 5: The thing that's interesting about her, She's just normal.
Speaker 4: She's just like.
Speaker 5: Us, and I just felt so encouraged to go and
Speaker 5: make a bunch of money. And a lot of what
Speaker 5: she does as well is she automates things. So I
Speaker 5: think we maybe even will do a follow up episode
Speaker 5: with her at some point around how she automates things
Speaker 5: in her business, because that is a really big part
Speaker 5: of it as well. If you want to learn more
Speaker 5: from her, I think she covers all of this stuff
Speaker 5: and goes really deep in her actual course, which is
Speaker 5: called secret Artist Business. And we're going to put the
Speaker 5: link to that in our newsletter and in the show
Speaker 5: notes so you can catch up with her, but follow
Speaker 5: her on Instagram as well. That's the best way to
Speaker 5: find her. So that's Georgia draws a house on Instagram.
Speaker 5: Love that she was incredible, So you need to be
Speaker 5: on our newsletter email list, to get our five steps
Speaker 5: that you need to actually start your side hustle and
Speaker 5: turn into your main hustle. The list that Michelle and
Speaker 5: I were just talking about about, you know, fastways that
Speaker 5: you can have a side hustle and to get the
Speaker 5: links to follow her as well. So just make sure
Speaker 5: you're signed up to our newsletter, which is in the
Speaker 5: show notes.
Speaker 2: So the thing I loved most about this episode is
Speaker 2: Howards showed two different parts. You can go all in
Speaker 2: like Georgia and build something huge, or you can start
Speaker 2: small with some simple hustle ideas like selling photos or
Speaker 2: templates online. And if you want to see more from
Speaker 2: Georgie's work, you can always follow her on Instagram at
Speaker 2: Georgia draws a House or put all the links in
Speaker 2: the show notes. She also has a sold out course
Speaker 2: that helps people take the leap from side hustle to
Speaker 2: full time hustle, and it's opening up for the next intakes.
Speaker 2: We'll put a link to all of that in our
Speaker 2: show notes, and while you're there in our show notes,
Speaker 2: make sure you're signed up to our newsletter. Because this week,
Speaker 2: Mish and SOF are sharing their list of side hustle
Speaker 2: businesses that won't take over your life. Plus George is
Speaker 2: giving us her ten simple automations that will save you
Speaker 2: ten hours. I will catch you on Thursday for Biz Inbox.
Speaker 3: Bye Mamma.
Speaker 2: Mia acknowledges the traditional owners of land and waters that
Speaker 2: this podcast is recorded on