1
00:00:08,234 --> 00:00:10,914
Speaker 1: You're listening to I'm Mom with mea podcast.

2
00:00:14,954 --> 00:00:17,874
Speaker 2: Hi. You beas Lee here, and I know you're probably

3
00:00:17,954 --> 00:00:21,674
Speaker 2: sick of me talking about lipsticks and serums and hair sprays.

4
00:00:21,714 --> 00:00:24,314
Speaker 2: So guess what, I've just dropped this episode here in

5
00:00:24,354 --> 00:00:26,954
Speaker 2: the feed because I'm going to talk about clothes. No,

6
00:00:27,074 --> 00:00:28,834
Speaker 2: you don't have to go shopping. We're just going to

7
00:00:28,914 --> 00:00:32,074
Speaker 2: chat through all things fashion, clothing and how to get

8
00:00:32,114 --> 00:00:36,514
Speaker 2: more out of the stuff you already own. Whoever said

9
00:00:36,554 --> 00:00:38,714
Speaker 2: orange is a new pink with seriously.

10
00:00:38,314 --> 00:00:41,273
Speaker 3: Disturbed laurels for spraying groundbreaking?

11
00:00:41,513 --> 00:00:43,353
Speaker 4: Oh my god, you have to do it.

12
00:00:43,394 --> 00:00:44,633
Speaker 1: You live for fashion.

13
00:00:46,273 --> 00:00:48,913
Speaker 4: Hello and welcome to Nothing to Wear, the podcast that

14
00:00:48,994 --> 00:00:52,954
Speaker 4: solves fashion problems and levels up your wardrobe. I'm Tamara Holland.

15
00:00:52,754 --> 00:00:55,474
Speaker 5: And I'm listen to Pickett Today on the podcast. We

16
00:00:55,514 --> 00:00:58,834
Speaker 5: are joined with Lea Geordantis. She's the creative director and

17
00:00:58,954 --> 00:01:02,874
Speaker 5: CEO of Girls with Gems, the cult Australian fashion boutigue

18
00:01:02,914 --> 00:01:06,154
Speaker 5: that stops all our favorite fashion brands, including her very

19
00:01:06,154 --> 00:01:09,394
Speaker 5: own Sneaking. Leah has built more than just a store

20
00:01:09,434 --> 00:01:12,234
Speaker 5: and a fashion brand. She's created a community and a

21
00:01:12,274 --> 00:01:17,234
Speaker 5: platform that champions size inclusivity, celebrates individuality and defines what

22
00:01:17,274 --> 00:01:19,074
Speaker 5: it means to shop with personality.

23
00:01:19,634 --> 00:01:20,834
Speaker 3: Leah, Welcome to the pod.

24
00:01:20,994 --> 00:01:23,754
Speaker 1: Welcome, Thank you. That was such a nice introduction, Leah.

25
00:01:24,194 --> 00:01:26,634
Speaker 4: We ask each of our guests this very important question.

26
00:01:26,834 --> 00:01:29,834
Speaker 4: Can you describe your style for us in three words?

27
00:01:30,434 --> 00:01:31,033
Speaker 2: Oh?

28
00:01:31,354 --> 00:01:32,154
Speaker 4: Okay, are you.

29
00:01:32,154 --> 00:01:33,953
Speaker 1: Up to the I'm up to the challenge.

30
00:01:34,874 --> 00:01:38,034
Speaker 6: Interchangeable because I think in summer and winter I have

31
00:01:38,114 --> 00:01:40,594
Speaker 6: quite a different style. And then if I'm gonna give

32
00:01:40,594 --> 00:01:42,274
Speaker 6: you two more words, I'll give you my winter style

33
00:01:42,314 --> 00:01:43,274
Speaker 6: and my summer style.

34
00:01:43,874 --> 00:01:49,554
Speaker 1: I think winter style is like chic, effortless, okay, and

35
00:01:49,674 --> 00:01:55,234
Speaker 1: summer is colorful. That's just one word, all right, Jo'll

36
00:01:55,274 --> 00:01:55,674
Speaker 1: give you three.

37
00:01:56,874 --> 00:01:58,794
Speaker 4: I'm not knowing these are great. I like that you

38
00:01:58,874 --> 00:02:00,674
Speaker 4: have different words for different seasons.

39
00:02:01,154 --> 00:02:04,194
Speaker 6: Yeah, because I think in winter I really like wearing

40
00:02:04,314 --> 00:02:06,434
Speaker 6: like a pair of jeans, a nice top and knit

41
00:02:06,634 --> 00:02:09,114
Speaker 6: a like, you know, really simple pieces that looked really

42
00:02:09,154 --> 00:02:12,354
Speaker 6: good together and paired differently. But then in summer I

43
00:02:12,474 --> 00:02:15,914
Speaker 6: love doing like different colors, like sarongs with the little tank.

44
00:02:16,034 --> 00:02:18,233
Speaker 6: I really liked to like mix my textures and everything. Yeah,

45
00:02:18,434 --> 00:02:19,114
Speaker 6: very different style.

46
00:02:19,394 --> 00:02:21,154
Speaker 3: Yeah, absolutely, that's resort.

47
00:02:21,194 --> 00:02:24,073
Speaker 5: We're in vacation as well. Yeah, her love being experimental

48
00:02:24,074 --> 00:02:24,514
Speaker 5: with color.

49
00:02:25,034 --> 00:02:27,434
Speaker 4: Yeah, me too, but then in winter, like you won't

50
00:02:27,434 --> 00:02:29,794
Speaker 4: really catch me in common Leah, we have lots more

51
00:02:29,834 --> 00:02:32,034
Speaker 4: questions to ask, so we're going to get started, amazing.

52
00:02:32,274 --> 00:02:35,914
Speaker 4: You're obviously a known entrepreneur in the fashion space, but

53
00:02:35,954 --> 00:02:39,194
Speaker 4: that's not actually where your career journey started. You were

54
00:02:39,234 --> 00:02:42,034
Speaker 4: studying law, and as I understand, you were pretty much

55
00:02:42,034 --> 00:02:44,194
Speaker 4: like at the pointy end of your studies.

56
00:02:43,994 --> 00:02:44,594
Speaker 1: I was done.

57
00:02:44,674 --> 00:02:47,314
Speaker 4: You were done. I finished, So the path was law.

58
00:02:47,434 --> 00:02:50,074
Speaker 4: Where were you going to go before you pivoted into fashion?

59
00:02:50,314 --> 00:02:52,954
Speaker 1: I had a job, yeah, at a corporate law firm.

60
00:02:53,114 --> 00:02:53,394
Speaker 2: Wow.

61
00:02:53,514 --> 00:02:55,074
Speaker 3: I didn't realize that you graduated.

62
00:02:55,274 --> 00:02:57,754
Speaker 1: I graduated, Yeah, okay, yeah, it was right at the end.

63
00:02:57,754 --> 00:02:57,994
Speaker 2: It was.

64
00:02:58,234 --> 00:03:00,394
Speaker 6: I finished my law degree and I went to Europe

65
00:03:00,434 --> 00:03:02,194
Speaker 6: and I went to Europe for three months. It was

66
00:03:02,194 --> 00:03:03,794
Speaker 6: so it was after five and a half years of studying,

67
00:03:03,914 --> 00:03:05,714
Speaker 6: and I remember being in a taxi with my mum

68
00:03:05,834 --> 00:03:08,034
Speaker 6: because she was also in Europe, and she's like, I'm

69
00:03:08,074 --> 00:03:10,394
Speaker 6: not doing it anymore, Like I'm moving to Greece. So

70
00:03:10,714 --> 00:03:12,073
Speaker 6: you need to decide if you're going to sign the

71
00:03:12,154 --> 00:03:13,154
Speaker 6: lease or not, and you have to do it, like

72
00:03:13,234 --> 00:03:14,314
Speaker 6: she was like, you have to do in like forty

73
00:03:14,314 --> 00:03:14,754
Speaker 6: eight hours.

74
00:03:14,794 --> 00:03:17,274
Speaker 4: I was like, let's just rewind a little bit for

75
00:03:17,314 --> 00:03:19,794
Speaker 4: anyone who doesn't know. Your mom owned the business Girls

76
00:03:19,794 --> 00:03:24,114
Speaker 4: with Right, and that was a boutique, like already very established.

77
00:03:24,154 --> 00:03:27,194
Speaker 4: And then she was like exiting out to go and

78
00:03:27,314 --> 00:03:31,874
Speaker 4: chase her dreams in Greece to open a hotel. And

79
00:03:31,914 --> 00:03:34,434
Speaker 4: then that was like the point in time where it

80
00:03:34,474 --> 00:03:36,434
Speaker 4: was like take the lease, as you said, take over

81
00:03:36,474 --> 00:03:38,554
Speaker 4: the business or not. And it was like a fork

82
00:03:38,594 --> 00:03:39,314
Speaker 4: in the road for you.

83
00:03:39,834 --> 00:03:41,194
Speaker 1: Yeah, because I had to make a decision.

84
00:03:41,234 --> 00:03:43,394
Speaker 6: I was like, I actually have to make this decision,

85
00:03:43,554 --> 00:03:46,554
Speaker 6: like I actually have to sign a lease.

86
00:03:47,554 --> 00:03:50,474
Speaker 1: My job had already been physically do those two things.

87
00:03:50,634 --> 00:03:52,434
Speaker 4: Had you been thinking about it already? Was it in

88
00:03:52,474 --> 00:03:54,754
Speaker 4: the back of your mind a little voice saying fashion, fashion,

89
00:03:54,834 --> 00:03:56,354
Speaker 4: or like how were you how to go with germs?

90
00:03:56,354 --> 00:03:58,194
Speaker 6: It was always like my fun and I worked with

91
00:03:58,234 --> 00:04:01,274
Speaker 6: my mum for the whole time that I was studying,

92
00:04:01,314 --> 00:04:04,714
Speaker 6: so it wasn't off the cards like I was involved,

93
00:04:05,114 --> 00:04:07,034
Speaker 6: but it was for fun while I was.

94
00:04:07,154 --> 00:04:09,554
Speaker 1: Dudding law and I was definitely going to be a lawyer.

95
00:04:09,634 --> 00:04:11,434
Speaker 4: Have you seen the movie My Oxford Year?

96
00:04:11,634 --> 00:04:11,794
Speaker 2: No?

97
00:04:12,074 --> 00:04:12,914
Speaker 1: Oh, have you seen it?

98
00:04:13,114 --> 00:04:13,314
Speaker 2: No?

99
00:04:13,594 --> 00:04:14,274
Speaker 4: Damn it.

100
00:04:14,474 --> 00:04:14,914
Speaker 5: I really.

101
00:04:16,794 --> 00:04:17,753
Speaker 1: Just watch it.

102
00:04:18,074 --> 00:04:20,514
Speaker 4: Go and watch it on Netflix, because this is literally

103
00:04:20,553 --> 00:04:22,753
Speaker 4: the same she goes to like study at Oxford, but

104
00:04:22,834 --> 00:04:25,633
Speaker 4: she's you know, done a degree and she has this

105
00:04:25,753 --> 00:04:29,153
Speaker 4: like same sort of thing. Anyway, nice little romantic comedy

106
00:04:29,234 --> 00:04:32,634
Speaker 4: segue for you there, But that's amazing. So I guess

107
00:04:32,753 --> 00:04:34,794
Speaker 4: I'd like to sort of take a little bit from that.

108
00:04:34,914 --> 00:04:38,073
Speaker 4: You made a big, bold, risky decision. You're already on

109
00:04:38,113 --> 00:04:41,153
Speaker 4: this path, and then you diverted and chose another one.

110
00:04:41,193 --> 00:04:43,473
Speaker 4: For any of our listeners who might be kind of

111
00:04:43,474 --> 00:04:47,234
Speaker 4: facing a similar decision or considering a pivot a career change,

112
00:04:47,354 --> 00:04:49,034
Speaker 4: what would your advice for them be?

113
00:04:49,513 --> 00:04:50,954
Speaker 1: Oh my god, I have so much There's so many

114
00:04:50,993 --> 00:04:51,834
Speaker 1: things that come to my mind.

115
00:04:51,914 --> 00:04:54,833
Speaker 6: Like during that time, I guess you can't take everyone's

116
00:04:54,834 --> 00:04:56,633
Speaker 6: opinion on because everyone's going to have an opinion.

117
00:04:56,633 --> 00:04:58,234
Speaker 1: I had so many people being like, you study for

118
00:04:58,274 --> 00:04:59,993
Speaker 1: so long? Are you going to take over a retail shop?

119
00:05:00,034 --> 00:05:02,113
Speaker 1: Like seriously? And I was like, oh my god, what

120
00:05:02,113 --> 00:05:04,553
Speaker 1: am I doing? Like am I making the wrong move?

121
00:05:04,914 --> 00:05:06,873
Speaker 6: And I was I was obviously speaking to people in

122
00:05:06,914 --> 00:05:08,434
Speaker 6: open but I always know at the end of the day,

123
00:05:08,433 --> 00:05:11,193
Speaker 6: like I'm making the decision. But I had spoken to,

124
00:05:11,753 --> 00:05:16,154
Speaker 6: like my ADHD therapist. I was there to get medication,

125
00:05:16,594 --> 00:05:18,354
Speaker 6: and then I was like, I don't know what to do.

126
00:05:18,794 --> 00:05:22,674
Speaker 6: He was like, well, I just want you to think

127
00:05:22,674 --> 00:05:24,154
Speaker 6: about one thing because I'm clearly not going to make

128
00:05:24,154 --> 00:05:25,993
Speaker 6: the decision for you. Are you going to sit at

129
00:05:26,034 --> 00:05:27,674
Speaker 6: your law job and wonder what could have been of

130
00:05:27,674 --> 00:05:29,313
Speaker 6: girls with gems? Or you're gonna sit at girls with

131
00:05:29,313 --> 00:05:31,474
Speaker 6: gems and wonder what could have been of your law career?

132
00:05:31,474 --> 00:05:33,354
Speaker 6: And like instantly, I was like, I'm never going to

133
00:05:33,393 --> 00:05:34,834
Speaker 6: sit at girls with gems and wonder what would have

134
00:05:34,873 --> 00:05:35,833
Speaker 6: been of my law creed.

135
00:05:36,193 --> 00:05:37,274
Speaker 1: I can easily just go and.

136
00:05:37,193 --> 00:05:40,113
Speaker 6: Do that, but I will definitely sit at my law

137
00:05:40,154 --> 00:05:41,713
Speaker 6: job and wonder what could have been of my life

138
00:05:41,753 --> 00:05:42,993
Speaker 6: if I had taken over Girls with Gems.

139
00:05:43,073 --> 00:05:44,634
Speaker 1: So I was like, I'm going to do it.

140
00:05:44,914 --> 00:05:47,594
Speaker 6: I'm going to tell everyone that I am just doing

141
00:05:47,633 --> 00:05:49,633
Speaker 6: it for a year because I don't want to hear everyone.

142
00:05:50,674 --> 00:05:52,714
Speaker 6: But I hope I never have to go back to law.

143
00:05:52,714 --> 00:05:54,513
Speaker 6: And the only person that I told that to was

144
00:05:54,633 --> 00:05:55,914
Speaker 6: my now husband and my mom.

145
00:05:56,154 --> 00:05:58,393
Speaker 1: I was like, I hope I never have told you.

146
00:05:58,433 --> 00:06:00,234
Speaker 4: It's like the plot of my Oxford year because that's

147
00:06:00,234 --> 00:06:01,593
Speaker 4: a year as well, just telling you.

148
00:06:02,474 --> 00:06:04,074
Speaker 6: So I was like, I'm literally just doing it for

149
00:06:04,073 --> 00:06:05,273
Speaker 6: a year and everyone was like cool, coo cool, And

150
00:06:05,274 --> 00:06:06,794
Speaker 6: now everyone's like best decision you ever made.

151
00:06:06,834 --> 00:06:08,354
Speaker 1: I'm like, you told me not to make it.

152
00:06:09,313 --> 00:06:11,514
Speaker 5: Do you ever use your law degree in day to

153
00:06:11,594 --> 00:06:13,234
Speaker 5: day with girls with gems or sneaky link?

154
00:06:13,393 --> 00:06:13,593
Speaker 1: Yeah?

155
00:06:13,633 --> 00:06:15,914
Speaker 6: I think yes, yeah, like not just the law that

156
00:06:15,953 --> 00:06:18,633
Speaker 6: I learned, because like not really now I would have

157
00:06:18,674 --> 00:06:20,714
Speaker 6: to refresh myself whenever I'm looking for something, but like

158
00:06:20,873 --> 00:06:23,393
Speaker 6: in terms of reading contracts, but more than that, Like

159
00:06:23,474 --> 00:06:25,873
Speaker 6: I studied for five and a half years and I

160
00:06:25,914 --> 00:06:28,753
Speaker 6: studied so hard in my law degree. So I just

161
00:06:28,753 --> 00:06:31,553
Speaker 6: feel like it taught me the work ethic that I

162
00:06:31,594 --> 00:06:33,633
Speaker 6: have taught me resilience. I missed out on so much

163
00:06:33,633 --> 00:06:36,193
Speaker 6: when I was studying because I needed to study for

164
00:06:36,193 --> 00:06:37,834
Speaker 6: so many hours. So I missed out on fun and

165
00:06:37,873 --> 00:06:39,233
Speaker 6: so I just got used to that and I didn't

166
00:06:39,234 --> 00:06:40,834
Speaker 6: care when I took over. I was like, I don't

167
00:06:40,873 --> 00:06:42,713
Speaker 6: care if I miss out in fun, Like I want.

168
00:06:42,513 --> 00:06:42,954
Speaker 1: To do this.

169
00:06:43,234 --> 00:06:43,594
Speaker 3: Yeah.

170
00:06:43,633 --> 00:06:45,153
Speaker 1: So I think it taught me a good work ethic

171
00:06:45,154 --> 00:06:46,513
Speaker 1: and like I bought that into the business.

172
00:06:46,633 --> 00:06:48,594
Speaker 5: Love that and your husband's now working for the business

173
00:06:48,633 --> 00:06:50,834
Speaker 5: as well. Yeah, yeah, when did he join.

174
00:06:51,714 --> 00:06:53,794
Speaker 1: I want to say two and a half years ago.

175
00:06:54,193 --> 00:06:56,034
Speaker 3: Okay, yeah, so somewhat recently.

176
00:06:56,274 --> 00:06:57,273
Speaker 1: It feels like a lifetime.

177
00:06:58,193 --> 00:06:59,873
Speaker 6: He was always he was always helping in the background

178
00:06:59,873 --> 00:07:02,914
Speaker 6: from the day we met, you know, we would talk

179
00:07:02,953 --> 00:07:05,594
Speaker 6: about Girls with Gems all the time, and then when

180
00:07:05,714 --> 00:07:07,433
Speaker 6: I took over, he was very much helping me with

181
00:07:07,433 --> 00:07:11,874
Speaker 6: like Facebook ads and HR and operations, and then it

182
00:07:11,914 --> 00:07:13,074
Speaker 6: got to the point where I was like, hey, you

183
00:07:13,114 --> 00:07:13,754
Speaker 6: have to quit your job.

184
00:07:13,794 --> 00:07:14,914
Speaker 1: I literally can't do this anymore.

185
00:07:14,914 --> 00:07:18,914
Speaker 5: Without anyone listening who's unfamiliar with Girls with Gems or

186
00:07:18,953 --> 00:07:21,514
Speaker 5: Sneaky Link, can you just give us a quick synopsis

187
00:07:21,554 --> 00:07:22,594
Speaker 5: on what both are.

188
00:07:23,034 --> 00:07:23,714
Speaker 1: Absolutely so.

189
00:07:23,834 --> 00:07:26,554
Speaker 6: Girls with Gems is a high end multi brand boutique

190
00:07:26,554 --> 00:07:29,874
Speaker 6: based in Double Bay in Sydney, and Sneaky Link is

191
00:07:29,953 --> 00:07:33,634
Speaker 6: I guess our in house brand, but it really.

192
00:07:33,393 --> 00:07:34,914
Speaker 1: Is standing on its own two feet at the moment.

193
00:07:34,953 --> 00:07:39,154
Speaker 6: I would say it's one of Australia's leading brands right now.

194
00:07:39,634 --> 00:07:41,394
Speaker 3: And it stopped exclusively at.

195
00:07:41,393 --> 00:07:43,474
Speaker 1: It stopped exclusively Girls with Gems.

196
00:07:43,194 --> 00:07:45,114
Speaker 3: And you've got the app as well, which is pretty cool.

197
00:07:45,274 --> 00:07:47,273
Speaker 1: Yeah, the aff is really fun.

198
00:07:47,393 --> 00:07:49,714
Speaker 3: And I'd love to know where did the name sneaky

199
00:07:49,754 --> 00:07:50,434
Speaker 3: Link come from?

200
00:07:50,674 --> 00:07:51,314
Speaker 4: Yes, me too.

201
00:07:51,474 --> 00:07:53,754
Speaker 6: Okay, So we have lots of young girls that work

202
00:07:53,794 --> 00:07:55,874
Speaker 6: in our boutique and my mum would always come in

203
00:07:56,034 --> 00:07:57,714
Speaker 6: and she always like chats with them and she's like,

204
00:07:57,754 --> 00:07:59,714
Speaker 6: teach me words young people say so I can say

205
00:07:59,714 --> 00:08:01,514
Speaker 6: them to my friends. And then they were like, okay,

206
00:08:01,674 --> 00:08:06,074
Speaker 6: sneaky link. It's like the person you're seeing on the side,

207
00:08:06,354 --> 00:08:08,834
Speaker 6: like it's not You're like, yeah, oh my.

208
00:08:08,754 --> 00:08:10,714
Speaker 4: Gosh, that's so different to what I thought. I thought

209
00:08:10,714 --> 00:08:12,674
Speaker 4: it was like when you send a sneaky link of

210
00:08:12,714 --> 00:08:15,634
Speaker 4: something you like to someone and they're like, here's no, that's.

211
00:08:17,074 --> 00:08:17,834
Speaker 1: No unless you like.

212
00:08:17,953 --> 00:08:19,674
Speaker 6: So my mom like learned this word and she would

213
00:08:19,674 --> 00:08:22,114
Speaker 6: always tay, you like sneakling, sneakling, sneakling. I'm like okay.

214
00:08:22,274 --> 00:08:24,354
Speaker 6: And then when we were starting the brand, it was

215
00:08:24,393 --> 00:08:26,634
Speaker 6: quite different to what it is now. It's like exclusive prints,

216
00:08:26,634 --> 00:08:28,593
Speaker 6: and she's like, I think you should call it sneak Link.

217
00:08:28,674 --> 00:08:30,634
Speaker 6: Like everyone's like it's like a secret brand. It's like

218
00:08:30,674 --> 00:08:32,834
Speaker 6: your secret and I was like, I really like that,

219
00:08:32,874 --> 00:08:34,914
Speaker 6: and I love the idea of the sneak link and

220
00:08:34,953 --> 00:08:37,834
Speaker 6: like this, like we did a snake emoji as our

221
00:08:38,314 --> 00:08:40,754
Speaker 6: kind of like icon, and I was like, I love this,

222
00:08:40,754 --> 00:08:41,474
Speaker 6: this is so cool.

223
00:08:41,554 --> 00:08:42,874
Speaker 1: So that's what it actually means.

224
00:08:43,074 --> 00:08:43,754
Speaker 4: It's different.

225
00:08:43,874 --> 00:08:44,714
Speaker 1: Yeah, it's very different.

226
00:08:44,754 --> 00:08:46,674
Speaker 4: It's not trying to be like it's just it's obviously

227
00:08:46,754 --> 00:08:48,994
Speaker 4: unique to your story. It's a big part of your story.

228
00:08:49,034 --> 00:08:50,714
Speaker 4: And I love that it came from that relationship with

229
00:08:50,754 --> 00:08:52,714
Speaker 4: your mom. Yeah, yeah, that's amazing.

230
00:08:52,794 --> 00:08:53,874
Speaker 3: I love that with Sneaky A.

231
00:08:54,034 --> 00:08:56,953
Speaker 5: But with Girls with Gems You've got so many cool

232
00:08:57,034 --> 00:08:59,234
Speaker 5: brands on there as well, so not just your own,

233
00:08:59,274 --> 00:09:01,554
Speaker 5: but how do you choose what brands you stock on

234
00:09:01,634 --> 00:09:02,514
Speaker 5: Girls with Gems.

235
00:09:02,634 --> 00:09:04,474
Speaker 6: I think when you have a multi bram boutique, like

236
00:09:05,674 --> 00:09:08,114
Speaker 6: it changes and you go through different stages and you

237
00:09:08,154 --> 00:09:09,954
Speaker 6: pick up different brands. I think right now is our

238
00:09:09,954 --> 00:09:11,954
Speaker 6: best brand mix that we've ever had. We have a

239
00:09:12,034 --> 00:09:15,034
Speaker 6: really nice mix of Australian designers, but then we also

240
00:09:15,114 --> 00:09:18,674
Speaker 6: have international designers that people would never have heard of

241
00:09:18,714 --> 00:09:22,114
Speaker 6: before until we stop them, like Baal Bab, Miguel Coronell.

242
00:09:22,194 --> 00:09:24,394
Speaker 6: And then we like pick up little brands that we

243
00:09:24,434 --> 00:09:25,594
Speaker 6: find on Instagram and.

244
00:09:25,514 --> 00:09:27,794
Speaker 1: I'll just DM them and be like, Hi, I love your.

245
00:09:27,674 --> 00:09:29,874
Speaker 6: Brand, can we house it? And they're like we haven't

246
00:09:29,874 --> 00:09:31,434
Speaker 6: done wholesale yet, and I think let's do it.

247
00:09:31,434 --> 00:09:33,754
Speaker 4: It's very different to like the old model maybe of

248
00:09:33,794 --> 00:09:36,154
Speaker 4: like doing buying trips or sourcing going out to the

249
00:09:36,154 --> 00:09:38,954
Speaker 4: international market. But now you're just dming them directly. Are

250
00:09:38,954 --> 00:09:40,194
Speaker 4: they responsive in that way?

251
00:09:40,794 --> 00:09:43,194
Speaker 6: I think also now, given like we have a lot

252
00:09:43,194 --> 00:09:46,714
Speaker 6: of followers and people will often have come across us before,

253
00:09:46,994 --> 00:09:48,794
Speaker 6: so when we do DM they're like, oh my god, yeah.

254
00:09:48,714 --> 00:09:49,154
Speaker 1: Let's chat.

255
00:09:49,274 --> 00:09:51,514
Speaker 4: Amazing. Yeah yeah, that's really unique.

256
00:09:51,634 --> 00:09:51,874
Speaker 1: Yeah.

257
00:09:51,914 --> 00:09:54,274
Speaker 6: But even with Aussie brands like Benny, one of our

258
00:09:54,314 --> 00:09:57,234
Speaker 6: biggest brands, they were not in wholesale and we.

259
00:09:57,114 --> 00:09:59,514
Speaker 1: Were like, let's chat and they were like oh nah.

260
00:09:59,594 --> 00:10:01,314
Speaker 6: We were like no, no, no, no, we think you need

261
00:10:01,354 --> 00:10:02,874
Speaker 6: to speak to us, and then we jumped on a

262
00:10:02,914 --> 00:10:04,314
Speaker 6: call and like by the end of the call, we

263
00:10:04,314 --> 00:10:04,954
Speaker 6: were like done deal.

264
00:10:05,194 --> 00:10:07,874
Speaker 4: So you help develop that relationship with them and introduce

265
00:10:07,914 --> 00:10:08,434
Speaker 4: them to the world.

266
00:10:09,594 --> 00:10:14,474
Speaker 6: We are their only stockist now still, but yes, we

267
00:10:15,034 --> 00:10:17,634
Speaker 6: kind of help brands come into the wholesale market.

268
00:10:17,794 --> 00:10:18,114
Speaker 2: Yeah.

269
00:10:18,194 --> 00:10:18,474
Speaker 1: Yeah.

270
00:10:18,554 --> 00:10:20,794
Speaker 4: You sound like the kind of woman who in business

271
00:10:20,794 --> 00:10:23,674
Speaker 4: and in life, you know, really follows your gut, an

272
00:10:23,714 --> 00:10:27,834
Speaker 4: example being obviously changing career paths to follow any little

273
00:10:27,914 --> 00:10:29,914
Speaker 4: voice inside your head that said I need to do this.

274
00:10:30,314 --> 00:10:34,114
Speaker 4: So in business, you need to make difficult decisions all

275
00:10:34,154 --> 00:10:37,514
Speaker 4: the time. Maybe say no to opportunities that are presented

276
00:10:37,554 --> 00:10:39,834
Speaker 4: to you because you are trying to stick to a

277
00:10:39,834 --> 00:10:42,794
Speaker 4: different plan. Potentially, can you tell us about a time

278
00:10:42,874 --> 00:10:45,594
Speaker 4: when maybe you've had to say no to something that

279
00:10:45,874 --> 00:10:47,714
Speaker 4: might have been appealing to you but you knew it

280
00:10:47,754 --> 00:10:48,554
Speaker 4: wasn't right for you.

281
00:10:49,034 --> 00:10:52,594
Speaker 6: Yeah, I feel like that's probably come about now more.

282
00:10:52,714 --> 00:10:56,474
Speaker 6: I feel like at the start, I said yes to everything,

283
00:10:56,474 --> 00:10:58,594
Speaker 6: and I'm so glad I did, because you can't find

284
00:10:58,634 --> 00:11:01,874
Speaker 6: exactly who and what your business is meant to be

285
00:11:02,234 --> 00:11:05,434
Speaker 6: if you don't throw yourself at everything. It takes a

286
00:11:05,514 --> 00:11:07,834
Speaker 6: lot more time. Rather, I was just like doing everything.

287
00:11:07,874 --> 00:11:09,474
Speaker 6: I was like, struck every brand, let's just work this

288
00:11:09,514 --> 00:11:12,994
Speaker 6: out as we go. Now more, because I know exactly

289
00:11:13,434 --> 00:11:17,834
Speaker 6: who we are and who we want to be, I

290
00:11:17,874 --> 00:11:21,474
Speaker 6: say no now yeah, And it's a lot easier because

291
00:11:21,634 --> 00:11:24,034
Speaker 6: I'm just so busy, Like I really have to think

292
00:11:24,154 --> 00:11:25,074
Speaker 6: is this worth the time?

293
00:11:25,754 --> 00:11:27,074
Speaker 1: And if it's not, then I have to say no.

294
00:11:27,434 --> 00:11:27,834
Speaker 4: Yeah.

295
00:11:27,874 --> 00:11:30,954
Speaker 5: That's a testament where you've got to really with your business,

296
00:11:30,994 --> 00:11:33,354
Speaker 5: like you know, you're looking for those opportunities yes, yes, yes,

297
00:11:33,354 --> 00:11:34,274
Speaker 5: at the beginning.

298
00:11:33,954 --> 00:11:36,674
Speaker 6: But I was always like hunting down those opportunities and

299
00:11:36,714 --> 00:11:39,834
Speaker 6: like reaching out to people and like always coming up

300
00:11:39,834 --> 00:11:41,994
Speaker 6: with like ideas where I could pull other people in.

301
00:11:42,034 --> 00:11:44,114
Speaker 6: So I was also part of wanting more and more

302
00:11:44,114 --> 00:11:45,634
Speaker 6: and more. But then I think you get to a

303
00:11:45,634 --> 00:11:47,234
Speaker 6: point where you're like, Okay, this is who we are.

304
00:11:47,554 --> 00:11:50,074
Speaker 6: Anything beyond this is a flying pig and we're not.

305
00:11:50,714 --> 00:11:52,634
Speaker 1: We're not doing that. Yeah, it just doesn't make sense.

306
00:11:52,714 --> 00:11:53,394
Speaker 4: A flying pee.

307
00:11:53,554 --> 00:11:56,114
Speaker 1: That's what my husband calls them, a flying peak. And

308
00:11:56,154 --> 00:11:58,314
Speaker 1: I'm like, yeah, he's like, then we're not doing it.

309
00:11:58,394 --> 00:12:00,714
Speaker 4: How can we use that? Like, how can we apply that?

310
00:12:00,834 --> 00:12:05,554
Speaker 6: Okay, say, like an offer came through for a brand

311
00:12:05,594 --> 00:12:08,194
Speaker 6: that was similar to Sneaky Link, like a flying peak,

312
00:12:08,274 --> 00:12:09,833
Speaker 6: Like it just doesn't make sense. I can bear really

313
00:12:09,874 --> 00:12:11,674
Speaker 6: the brand, but like it's a flying peak. Let's just

314
00:12:11,674 --> 00:12:13,473
Speaker 6: focus on sneaking that terminology.

315
00:12:13,714 --> 00:12:24,034
Speaker 7: Yeah, yeah, so your business.

316
00:12:24,234 --> 00:12:27,874
Speaker 5: I remember seeing girls with gems on TikTok during COVID

317
00:12:27,914 --> 00:12:29,834
Speaker 5: and it was the same same but different sizes.

318
00:12:30,194 --> 00:12:32,354
Speaker 3: Someone was wearing size eight, someone was wearing size twelve.

319
00:12:32,394 --> 00:12:34,794
Speaker 5: And it's so funny hearing your voice now because it's

320
00:12:34,834 --> 00:12:36,074
Speaker 5: just so familiar with me.

321
00:12:36,354 --> 00:12:38,114
Speaker 3: Seeing you come up on my TikTok feed.

322
00:12:38,474 --> 00:12:41,034
Speaker 5: Talk to us about the growth on social media because

323
00:12:41,034 --> 00:12:43,794
Speaker 5: it's been such a big part of your brand.

324
00:12:44,154 --> 00:12:47,114
Speaker 3: And I guess any advice for our listeners.

325
00:12:47,394 --> 00:12:50,994
Speaker 5: Firstly, actually just starting with you're very confident, You're great

326
00:12:51,034 --> 00:12:53,394
Speaker 5: in front of the camera. Anyone listening who maybe has

327
00:12:53,434 --> 00:12:56,514
Speaker 5: their own business and isn't as confident, hates talking on camera.

328
00:12:56,554 --> 00:12:58,594
Speaker 5: Do you have any advice for them? Do you think

329
00:12:58,634 --> 00:13:02,114
Speaker 5: it's how important is social media for their business? Any

330
00:13:02,154 --> 00:13:03,674
Speaker 5: tips on how to get in front of the camera.

331
00:13:03,954 --> 00:13:10,514
Speaker 1: Yeah, I am very extroverted, but like I'm extroverted.

332
00:13:10,074 --> 00:13:13,233
Speaker 6: When you put me in a social situation where I'm comfortable,

333
00:13:13,314 --> 00:13:16,434
Speaker 6: but on camera, I'm Actually I wasn't comfortable. I didn't

334
00:13:16,514 --> 00:13:18,914
Speaker 6: like it, but I knew that when I would meet

335
00:13:18,954 --> 00:13:22,114
Speaker 6: people and have interactions like they would like the interaction.

336
00:13:22,194 --> 00:13:22,794
Speaker 1: They would laugh.

337
00:13:22,874 --> 00:13:25,194
Speaker 6: I had really good rapport with customers in store who

338
00:13:25,474 --> 00:13:28,114
Speaker 6: wanted my styling advice. So like, I obviously knew I

339
00:13:28,194 --> 00:13:30,674
Speaker 6: could be good on camera, but I didn't like it,

340
00:13:31,194 --> 00:13:32,914
Speaker 6: but I knew it could work. So one day I

341
00:13:32,994 --> 00:13:34,954
Speaker 6: was just like to one of the girls, just film me.

342
00:13:35,594 --> 00:13:36,554
Speaker 6: Don't make it so serious.

343
00:13:36,554 --> 00:13:37,994
Speaker 1: But just film me. And she's like, okay.

344
00:13:38,194 --> 00:13:41,074
Speaker 6: So we filmed this video and I told like ten

345
00:13:41,114 --> 00:13:43,074
Speaker 6: of my friends, I'm going to start posting these videos.

346
00:13:43,274 --> 00:13:45,594
Speaker 6: I think I'm weird and awkward in them, but I'm

347
00:13:45,594 --> 00:13:47,554
Speaker 6: doing it and letting you know because that will hold

348
00:13:47,594 --> 00:13:49,274
Speaker 6: me responsible to keep doing it.

349
00:13:49,394 --> 00:13:50,234
Speaker 4: That's a idea.

350
00:13:50,434 --> 00:13:52,194
Speaker 6: Yes, So I'm doing it and I know it might

351
00:13:52,194 --> 00:13:53,674
Speaker 6: be really weird, but I don't care. And they were

352
00:13:53,674 --> 00:13:56,714
Speaker 6: like cool, good and obviously it took off. People loved it.

353
00:13:56,914 --> 00:14:00,194
Speaker 6: And obviously because people loved it, then I like doing it.

354
00:14:00,234 --> 00:14:03,594
Speaker 6: So yeah, that just continued. I think you just need

355
00:14:03,594 --> 00:14:04,194
Speaker 6: to like do it.

356
00:14:04,434 --> 00:14:06,554
Speaker 5: Yeah, And is that a big part of your job now?

357
00:14:06,594 --> 00:14:09,314
Speaker 5: Like are you on camera daily? Are you posting? Are

358
00:14:09,354 --> 00:14:10,234
Speaker 5: you filming daily?

359
00:14:10,674 --> 00:14:11,514
Speaker 1: It's changed.

360
00:14:12,034 --> 00:14:15,994
Speaker 6: Last year we were filming like every single day, but

361
00:14:16,154 --> 00:14:18,354
Speaker 6: like they killed me and I can't do that anymore.

362
00:14:18,394 --> 00:14:20,314
Speaker 6: So no, we're not filming every day anymore. But last

363
00:14:20,394 --> 00:14:22,954
Speaker 6: year we were filming like ten to twenty hours a week.

364
00:14:23,234 --> 00:14:26,234
Speaker 4: Wow. Yeah, that's a big I was so burning time commitment.

365
00:14:26,274 --> 00:14:28,834
Speaker 4: It's like you're the talent worth it.

366
00:14:29,314 --> 00:14:31,154
Speaker 6: But then it got to a point where like it

367
00:14:31,314 --> 00:14:34,474
Speaker 6: just like I physically couldn't do it anymore. But I

368
00:14:34,514 --> 00:14:37,834
Speaker 6: think for people who aren't doing it but think they

369
00:14:37,874 --> 00:14:40,194
Speaker 6: want to, your first video is always going to be awkward.

370
00:14:40,234 --> 00:14:41,194
Speaker 1: It's not going to be perfect.

371
00:14:41,274 --> 00:14:42,994
Speaker 6: I think people also want to make it all perfect

372
00:14:43,034 --> 00:14:45,914
Speaker 6: and like edit they're real so perfectly. My first video

373
00:14:46,154 --> 00:14:49,434
Speaker 6: was like a bloopers weird thing of me showing how

374
00:14:49,434 --> 00:14:51,434
Speaker 6: to wear this outfit, and it was such a bad video.

375
00:14:51,674 --> 00:14:53,554
Speaker 1: It doesn't matter. You just need to post the video.

376
00:14:53,674 --> 00:14:58,394
Speaker 4: See, this is my problem. I overthink over the editing,

377
00:14:58,954 --> 00:15:00,994
Speaker 4: and then by the time you've labored over the editing,

378
00:15:01,074 --> 00:15:03,594
Speaker 4: like Instagram like bugs out and you lose your work,

379
00:15:03,634 --> 00:15:04,474
Speaker 4: you know, and I just.

380
00:15:05,354 --> 00:15:06,394
Speaker 1: An overly edited video.

381
00:15:06,434 --> 00:15:09,234
Speaker 4: They just want the I always you have to post it.

382
00:15:09,274 --> 00:15:11,274
Speaker 4: That's what works better, right. And it's like you said,

383
00:15:11,354 --> 00:15:13,594
Speaker 4: I think you said before, don't be so serious like

384
00:15:13,834 --> 00:15:16,514
Speaker 4: you know, and you you're doing these videos, it's going

385
00:15:16,554 --> 00:15:18,154
Speaker 4: to be awkward, and it's like you almost need to

386
00:15:18,154 --> 00:15:20,634
Speaker 4: have that disclosure with them and with yourself that it's like,

387
00:15:21,114 --> 00:15:23,314
Speaker 4: I can do this. It doesn't have to be perfect,

388
00:15:23,314 --> 00:15:24,554
Speaker 4: it doesn't have to be right. I'm just going to

389
00:15:24,594 --> 00:15:26,634
Speaker 4: put it out there. Because I keep trying to remind

390
00:15:26,634 --> 00:15:29,434
Speaker 4: myself it might be like a few seconds that someone

391
00:15:29,474 --> 00:15:31,234
Speaker 4: comes across it, and then it's gone.

392
00:15:32,474 --> 00:15:35,714
Speaker 1: No one cares about what you're doing, not just you,

393
00:15:35,834 --> 00:15:36,794
Speaker 1: every no one cares.

394
00:15:36,874 --> 00:15:39,314
Speaker 6: No one cares about No one cares about what I'm doing.

395
00:15:39,994 --> 00:15:43,554
Speaker 6: Like they might for like one second be like she's

396
00:15:43,594 --> 00:15:45,794
Speaker 6: not cool in that video, but like once you start

397
00:15:45,794 --> 00:15:47,154
Speaker 6: getting lots of views, I think you're cool.

398
00:15:47,154 --> 00:15:48,434
Speaker 4: But so you just like can't care.

399
00:15:48,514 --> 00:15:49,994
Speaker 6: You just have to like keep making the videos and

400
00:15:50,034 --> 00:15:51,234
Speaker 6: just it doesn't matter.

401
00:15:52,074 --> 00:15:52,914
Speaker 1: I heard a little.

402
00:15:52,714 --> 00:15:55,194
Speaker 4: Tidbit the other day on social media someone I follow

403
00:15:55,274 --> 00:15:58,354
Speaker 4: an actor, and he said, like, everything good is on

404
00:15:58,394 --> 00:16:00,714
Speaker 4: the other side of cringe, And I was like, oh,

405
00:16:01,074 --> 00:16:04,274
Speaker 4: so true, Like it has to be cringe because you're trying,

406
00:16:04,314 --> 00:16:06,674
Speaker 4: and it has to be trying is cool, right, Like

407
00:16:06,714 --> 00:16:09,074
Speaker 4: it's it's you know, to make the effort, right, Like

408
00:16:09,074 --> 00:16:11,874
Speaker 4: there's there's something in that that shows you're making an

409
00:16:11,914 --> 00:16:13,194
Speaker 4: effort and you want to succeed.

410
00:16:13,314 --> 00:16:16,194
Speaker 6: I think telling people that's something I've done in business

411
00:16:16,714 --> 00:16:20,674
Speaker 6: so much. I said, I'm making a brand. I had

412
00:16:20,834 --> 00:16:22,954
Speaker 6: no idea how I was going to make a brand.

413
00:16:22,994 --> 00:16:25,954
Speaker 6: I had literally less than an idea, But I started

414
00:16:25,954 --> 00:16:29,074
Speaker 6: telling all my friends I'm making a brand, and then

415
00:16:29,154 --> 00:16:30,514
Speaker 6: they'd be like, tell us about it, and I'm like,

416
00:16:30,754 --> 00:16:34,274
Speaker 6: I can't because I have no idea yet. But it's

417
00:16:34,274 --> 00:16:36,274
Speaker 6: going to happen, so you have to keep asking me

418
00:16:36,314 --> 00:16:37,794
Speaker 6: about it, so then I make sure that I do it.

419
00:16:37,874 --> 00:16:38,234
Speaker 4: Wow.

420
00:16:38,354 --> 00:16:40,674
Speaker 3: And then it comes your identity as well, like you've

421
00:16:40,674 --> 00:16:43,154
Speaker 3: become the fashion go to or like it is who

422
00:16:43,234 --> 00:16:43,634
Speaker 3: you are.

423
00:16:43,834 --> 00:16:47,274
Speaker 1: Yeah, fail yourself. That's also like just a tip if

424
00:16:47,314 --> 00:16:49,154
Speaker 1: anyone here's this, don't just start saying you to do

425
00:16:49,154 --> 00:16:53,914
Speaker 1: things you're not going to do it, like to do it. Yeah, don't.

426
00:16:53,954 --> 00:16:55,274
Speaker 1: Don't just say you're going to do things if you're

427
00:16:55,274 --> 00:16:55,954
Speaker 1: not going to do them.

428
00:16:56,034 --> 00:16:56,234
Speaker 4: Yeah.

429
00:16:56,314 --> 00:16:59,154
Speaker 5: That's so You've currently got a collection out at the

430
00:16:59,154 --> 00:17:02,394
Speaker 5: moment with Jazz hand yep. Is she the first influencer

431
00:17:02,434 --> 00:17:03,434
Speaker 5: that you've done a collection with?

432
00:17:03,674 --> 00:17:03,914
Speaker 2: Yeah?

433
00:17:03,954 --> 00:17:06,633
Speaker 3: Awesome? And how do you choose who you're going to

434
00:17:06,634 --> 00:17:07,234
Speaker 3: do this with?

435
00:17:07,594 --> 00:17:09,833
Speaker 5: Was it something where she approached you or you just

436
00:17:09,914 --> 00:17:12,634
Speaker 5: loved her and she was an organic sneaky link wearer.

437
00:17:12,994 --> 00:17:15,114
Speaker 1: Yes, she was an organic sneaky lik weer.

438
00:17:15,154 --> 00:17:16,434
Speaker 6: So she would always come and be like I love

439
00:17:16,434 --> 00:17:18,514
Speaker 6: this and we would send it to her, and when

440
00:17:18,514 --> 00:17:22,154
Speaker 6: it came time to choose someone, she felt like the

441
00:17:22,154 --> 00:17:23,474
Speaker 6: only person we would deal with.

442
00:17:23,594 --> 00:17:26,114
Speaker 3: Just on that. Do you do lots of influencers sendouts

443
00:17:26,154 --> 00:17:27,034
Speaker 3: with Sneaky.

444
00:17:26,714 --> 00:17:28,034
Speaker 1: Link only recently?

445
00:17:28,154 --> 00:17:30,954
Speaker 5: Yeah, okay, yeah, do you find they work? It depends, Yeah,

446
00:17:31,154 --> 00:17:32,874
Speaker 5: it depends. That's as I think.

447
00:17:32,874 --> 00:17:34,513
Speaker 1: You also get to a stage where it's like the

448
00:17:34,874 --> 00:17:36,114
Speaker 1: only next step.

449
00:17:35,994 --> 00:17:38,954
Speaker 5: Yeah, you know, and if you're choosing the right people,

450
00:17:38,954 --> 00:17:40,554
Speaker 5: and it's almost like the Sneaky Link news.

451
00:17:40,954 --> 00:17:41,794
Speaker 3: Yeah, it's not just.

452
00:17:42,954 --> 00:17:44,954
Speaker 1: Into sales, yeah, but it's awareness.

453
00:17:45,034 --> 00:17:48,394
Speaker 6: I agree, yeah, yes, but with Jazz, it just felt

454
00:17:48,714 --> 00:17:51,074
Speaker 6: so aligned and I wouldn't have done it if it

455
00:17:51,114 --> 00:17:53,554
Speaker 6: didn't feel like that. I don't think I would have

456
00:17:53,594 --> 00:17:56,554
Speaker 6: been able to work with someone who wasn't as committed

457
00:17:56,834 --> 00:18:00,034
Speaker 6: and passionate and excited about this project as we were.

458
00:18:00,074 --> 00:18:02,634
Speaker 6: It wouldn't have worked because our team were like so

459
00:18:03,194 --> 00:18:05,354
Speaker 6: passionate about this yeah, and if we had someone that

460
00:18:05,354 --> 00:18:08,354
Speaker 6: didn't really care, I don't think it would have worked

461
00:18:08,554 --> 00:18:08,954
Speaker 6: as well.

462
00:18:08,994 --> 00:18:10,834
Speaker 1: And I think that shows in the content. You can

463
00:18:10,874 --> 00:18:12,354
Speaker 1: really feel that Jazz wanted to be there.

464
00:18:12,434 --> 00:18:14,114
Speaker 3: It's almost like she's part of the team.

465
00:18:14,234 --> 00:18:17,793
Speaker 6: And we literally like I miss her this week that

466
00:18:17,834 --> 00:18:20,274
Speaker 6: we're not like talking because we were talking every single day.

467
00:18:20,434 --> 00:18:22,754
Speaker 6: She helped us design the collection, like we would get

468
00:18:22,754 --> 00:18:25,033
Speaker 6: it this this top that I'm wearing. We sampled like

469
00:18:25,074 --> 00:18:26,914
Speaker 6: five times and it was something Jazz really wanted us

470
00:18:26,914 --> 00:18:29,874
Speaker 6: to get right. And like in the final like the

471
00:18:30,074 --> 00:18:32,513
Speaker 6: from the fourth sample to the fifth it was literally

472
00:18:32,554 --> 00:18:34,554
Speaker 6: removing three centimeters from here so you can make sure

473
00:18:34,554 --> 00:18:37,074
Speaker 6: you can wear it like at a nice length. But

474
00:18:37,154 --> 00:18:40,234
Speaker 6: like we focused on every single detail and Jazz was

475
00:18:40,274 --> 00:18:43,474
Speaker 6: along that journey with us. So she's so passionate about

476
00:18:43,474 --> 00:18:45,234
Speaker 6: the clothes because she helped design them.

477
00:18:45,314 --> 00:18:45,514
Speaker 3: Yeah.

478
00:18:45,594 --> 00:18:46,994
Speaker 1: Cool, but yeah, it does feel like she's part of

479
00:18:46,994 --> 00:18:47,914
Speaker 1: the team and all the content.

480
00:18:47,914 --> 00:18:50,674
Speaker 3: It's like, I do love that your team is so involved.

481
00:18:50,714 --> 00:18:52,954
Speaker 5: Even like your campaign shots or what's on your website,

482
00:18:52,994 --> 00:18:55,354
Speaker 5: it's usually you or the team members, right, Yeah, it's

483
00:18:55,434 --> 00:18:58,553
Speaker 5: so cool. I love that that sort of employee first

484
00:18:58,714 --> 00:19:00,793
Speaker 5: contents really big at the moment.

485
00:19:01,114 --> 00:19:02,154
Speaker 3: So showing your tea, you.

486
00:19:02,154 --> 00:19:04,074
Speaker 6: Feel like we did that, Like before, we did that

487
00:19:04,394 --> 00:19:07,634
Speaker 6: when you're asking before about our content during COVID, we're

488
00:19:07,634 --> 00:19:10,754
Speaker 6: the only people we had. You couldn't get models during lockdown.

489
00:19:10,914 --> 00:19:13,914
Speaker 6: Of course we were going to work, so we would

490
00:19:14,034 --> 00:19:14,554
Speaker 6: just it.

491
00:19:14,514 --> 00:19:15,834
Speaker 4: Was like a product of that limitation.

492
00:19:15,954 --> 00:19:17,514
Speaker 1: Yeah, and then people would be like, you're not showing

493
00:19:17,594 --> 00:19:19,674
Speaker 1: enough size diversity you get someone else, We're like, we can't.

494
00:19:19,834 --> 00:19:20,674
Speaker 4: Can we talk about that?

495
00:19:20,754 --> 00:19:21,034
Speaker 2: Actually?

496
00:19:21,114 --> 00:19:22,634
Speaker 4: Can we go into that? Because you were just talking

497
00:19:22,634 --> 00:19:25,394
Speaker 4: about the level of detail you put into your designs

498
00:19:25,434 --> 00:19:28,674
Speaker 4: and that feedback from the customer, you know, feedback with Jazz,

499
00:19:29,034 --> 00:19:31,354
Speaker 4: So size inclusivity is a really big part of what

500
00:19:31,434 --> 00:19:32,114
Speaker 4: you guys offer.

501
00:19:33,154 --> 00:19:34,394
Speaker 3: You go up to a size.

502
00:19:34,354 --> 00:19:37,754
Speaker 4: Twenty, which is amazing, Like it's real leadership in that

503
00:19:37,874 --> 00:19:41,554
Speaker 4: space because as we all know, unfortunately very few Australian

504
00:19:41,634 --> 00:19:44,714
Speaker 4: brands stock a full size ranger are prepared to listen

505
00:19:44,754 --> 00:19:47,394
Speaker 4: to the feedback that there's the demand for that. Why

506
00:19:47,474 --> 00:19:49,314
Speaker 4: do you think that is and how has it kind

507
00:19:49,354 --> 00:19:52,434
Speaker 4: of benefited you guys to be more aware of that

508
00:19:52,554 --> 00:19:54,794
Speaker 4: conversation and actually cater to that customer.

509
00:19:55,154 --> 00:19:56,954
Speaker 6: I don't know why it is, and maybe I should

510
00:19:56,954 --> 00:19:59,074
Speaker 6: have a better answer because I own a multi brand boutique.

511
00:20:00,074 --> 00:20:02,994
Speaker 6: I haven't also thought too much about why no one

512
00:20:03,034 --> 00:20:04,914
Speaker 6: else is doing it. I just thought about why aren't

513
00:20:04,914 --> 00:20:06,674
Speaker 6: we doing it fair? And that's why we did it.

514
00:20:07,394 --> 00:20:10,554
Speaker 6: It is funny, though, I saw a video on TikTok

515
00:20:10,594 --> 00:20:13,114
Speaker 6: that was obviously aimed at us yesterday and it was like,

516
00:20:13,674 --> 00:20:15,194
Speaker 6: this is so ridiculous that brands are going to four

517
00:20:15,274 --> 00:20:17,513
Speaker 6: excel people should consider having a healthier lifestyle.

518
00:20:17,554 --> 00:20:20,314
Speaker 1: And I was like, whoa that is that is so

519
00:20:20,514 --> 00:20:20,994
Speaker 1: tone deaf?

520
00:20:21,434 --> 00:20:23,634
Speaker 6: My god, but that video just came up, Yes, it

521
00:20:23,634 --> 00:20:25,874
Speaker 6: came up at It was obviously aimed at us, because

522
00:20:25,874 --> 00:20:28,034
Speaker 6: we keep going on about four excel okay, and I

523
00:20:28,194 --> 00:20:29,674
Speaker 6: was like, that's so tone deaf.

524
00:20:30,034 --> 00:20:31,314
Speaker 3: Whoa, yeah, whoa.

525
00:20:31,994 --> 00:20:33,834
Speaker 4: It's just such a layered thing, isn't it.

526
00:20:34,074 --> 00:20:36,194
Speaker 6: It is so layered, And I feel like when we

527
00:20:36,274 --> 00:20:39,554
Speaker 6: made the decision to do this, we didn't go into

528
00:20:39,594 --> 00:20:41,554
Speaker 6: such a layered conversation about the pros and cons.

529
00:20:41,714 --> 00:20:42,594
Speaker 1: It just felt natural.

530
00:20:42,954 --> 00:20:45,754
Speaker 6: We always went to a size sixteen from basically day one,

531
00:20:46,594 --> 00:20:47,954
Speaker 6: which was more than most brands do.

532
00:20:48,594 --> 00:20:50,394
Speaker 1: So many Australian brands still got a size twelve.

533
00:20:50,674 --> 00:20:50,834
Speaker 5: Yeah.

534
00:20:50,954 --> 00:20:51,394
Speaker 1: Stop. It was.

535
00:20:53,074 --> 00:20:54,834
Speaker 6: Like try something on and I'm like, it doesn't fit me,

536
00:20:54,914 --> 00:20:56,714
Speaker 6: so you get away with it. Why not fit into

537
00:20:56,754 --> 00:20:58,513
Speaker 6: this Australian brand. That's so weird because like, I'm a

538
00:20:58,594 --> 00:20:59,714
Speaker 6: healthy Australian woman.

539
00:20:59,714 --> 00:21:00,474
Speaker 1: Why don't I fit in?

540
00:21:00,514 --> 00:21:04,033
Speaker 4: Your average woman is a size sixteen exactly, I believe.

541
00:21:04,354 --> 00:21:04,394
Speaker 2: So.

542
00:21:04,674 --> 00:21:08,394
Speaker 4: Yeah, was their customer feedback that wanted that range.

543
00:21:08,274 --> 00:21:10,434
Speaker 1: Or to kind ofceive that feedback yet.

544
00:21:10,474 --> 00:21:13,074
Speaker 6: But when we started talking to Jazz, it was already

545
00:21:13,114 --> 00:21:14,914
Speaker 6: something on our radar that we wanted to extend our

546
00:21:14,954 --> 00:21:17,434
Speaker 6: sizing eventually. And when we started speaking to Jazz, she's like,

547
00:21:17,434 --> 00:21:18,714
Speaker 6: I'd really want to make sure that you'd have like

548
00:21:18,834 --> 00:21:21,474
Speaker 6: up to a size twenty because people at the event

549
00:21:21,514 --> 00:21:24,114
Speaker 6: will be that size. And we were like, perfect, let's

550
00:21:24,154 --> 00:21:26,514
Speaker 6: do it because we wanted to it. Obviously, you don't

551
00:21:26,594 --> 00:21:29,674
Speaker 6: just flick the on switch to bigger sizes that you

552
00:21:29,754 --> 00:21:32,593
Speaker 6: need to do things in design. So it's a lot

553
00:21:32,594 --> 00:21:34,554
Speaker 6: of people like, why didn't do it sooner? It's like, okay,

554
00:21:34,754 --> 00:21:38,354
Speaker 6: just relax, like there's actually praised you have to consider.

555
00:21:38,154 --> 00:21:39,994
Speaker 3: And it's a cost as well to you that people

556
00:21:40,034 --> 00:21:40,794
Speaker 3: are unaware of it.

557
00:21:40,994 --> 00:21:43,714
Speaker 6: Yes, exactly, but it just felt like the perfect time

558
00:21:43,754 --> 00:21:46,114
Speaker 6: and I was more than happy to invest and do it,

559
00:21:46,194 --> 00:21:48,273
Speaker 6: and it made so much sense, and going forward we

560
00:21:48,394 --> 00:21:51,194
Speaker 6: will have those sizes. Yeah, it just made sense, and

561
00:21:51,274 --> 00:21:54,354
Speaker 6: we obviously will continue to extend the sizing. But people also,

562
00:21:54,434 --> 00:21:57,234
Speaker 6: we got so much backlash the day before the event

563
00:21:57,314 --> 00:21:59,474
Speaker 6: of people being like, you think you're inclusive, You're not

564
00:21:59,514 --> 00:22:01,434
Speaker 6: inclusive at all. You should be going to a size

565
00:22:01,474 --> 00:22:03,714
Speaker 6: twenty eight, and I'm like, okay, that's hard. All right,

566
00:22:04,034 --> 00:22:06,553
Speaker 6: let's not push brands down who are trying to make

567
00:22:06,594 --> 00:22:09,314
Speaker 6: a positive impact because we're actually trying to make a

568
00:22:09,354 --> 00:22:12,714
Speaker 6: step forward, And if people trolls are going to come

569
00:22:12,714 --> 00:22:14,354
Speaker 6: online and do that, then other bands are going to

570
00:22:14,394 --> 00:22:16,354
Speaker 6: be too scared to make a change. So let's just

571
00:22:16,434 --> 00:22:19,394
Speaker 6: be nice true, like we're trying to make a positive step.

572
00:22:19,754 --> 00:22:22,394
Speaker 4: Well, we commend you on that. That's great to see. Yeah,

573
00:22:22,394 --> 00:22:24,754
Speaker 4: and hopefully more brands follow your lead. Yeah, I hope

574
00:22:24,874 --> 00:22:25,554
Speaker 4: we'd like to see.

575
00:22:25,754 --> 00:22:25,954
Speaker 2: Yeah.

576
00:22:26,034 --> 00:22:35,274
Speaker 3: Yeah, I love how.

577
00:22:35,234 --> 00:22:37,794
Speaker 5: You're in this really interesting position where you're dealing with

578
00:22:37,914 --> 00:22:41,634
Speaker 5: so many brands. You'd be exposed to their collections, what's

579
00:22:41,714 --> 00:22:44,674
Speaker 5: coming out for resorts during summer and beyond you'd be

580
00:22:44,714 --> 00:22:47,793
Speaker 5: looking next year. Can you give us and our listeners

581
00:22:47,834 --> 00:22:50,794
Speaker 5: any insight into any trends that are coming out for

582
00:22:51,354 --> 00:22:52,474
Speaker 5: summer in particular?

583
00:22:52,874 --> 00:22:54,154
Speaker 3: Like what are we going to be good?

584
00:22:54,154 --> 00:22:56,674
Speaker 1: Summer is so fun? Like I literally feel sick yesterday.

585
00:22:57,634 --> 00:22:59,474
Speaker 6: We like printed all of our cads yesterday and we're

586
00:22:59,514 --> 00:23:01,234
Speaker 6: like planning the next five months and I was like,

587
00:23:01,994 --> 00:23:02,754
Speaker 6: I feel too sick.

588
00:23:02,834 --> 00:23:03,394
Speaker 2: I can't do this.

589
00:23:03,474 --> 00:23:06,794
Speaker 6: There's too many quick when cads go back the little

590
00:23:06,874 --> 00:23:09,594
Speaker 6: drawer of all the pieces. Okay, there's a lot of

591
00:23:09,714 --> 00:23:13,434
Speaker 6: texture and clothing, so like heaps of lace with silk,

592
00:23:14,194 --> 00:23:17,994
Speaker 6: lots of jersey, there's color, there's lots of monogram.

593
00:23:18,034 --> 00:23:21,034
Speaker 1: I feel like it's all happening this summer. It's really exciting.

594
00:23:21,274 --> 00:23:25,594
Speaker 3: And even with jazz hand the collection. Yeah, this chocolate brown.

595
00:23:25,434 --> 00:23:27,513
Speaker 1: Oh my god, chocolate brown is not going anywhere.

596
00:23:27,594 --> 00:23:30,114
Speaker 5: So how did you do you look into trend forecasts

597
00:23:30,194 --> 00:23:31,834
Speaker 5: or are you exposed to that or is it more

598
00:23:31,914 --> 00:23:34,074
Speaker 5: you gut feeling you see what other brands are doing

599
00:23:34,154 --> 00:23:35,234
Speaker 5: and you jump on trends.

600
00:23:35,354 --> 00:23:37,074
Speaker 6: I think it's so weird because maybe a few years

601
00:23:37,074 --> 00:23:38,554
Speaker 6: ago I be like, how do all the brands know?

602
00:23:38,954 --> 00:23:40,674
Speaker 6: Like what because we go to showing and I'm like,

603
00:23:41,074 --> 00:23:41,874
Speaker 6: they're all the same thing.

604
00:23:41,914 --> 00:23:44,314
Speaker 1: How do they know? There is a platform that tells

605
00:23:44,354 --> 00:23:46,674
Speaker 1: you what is going to be trending. We don't use it.

606
00:23:47,514 --> 00:23:49,874
Speaker 1: We do, so all you have to do is look

607
00:23:49,914 --> 00:23:50,834
Speaker 1: to the international market.

608
00:23:50,954 --> 00:23:53,034
Speaker 6: So say for example, it's Paris Fashion Week, you look

609
00:23:53,074 --> 00:23:54,794
Speaker 6: what's coming down the wrong way. You then go on

610
00:23:54,834 --> 00:23:57,994
Speaker 6: TikTok see what everyone's wearing, go on Instagram, gone Pinterest,

611
00:23:58,114 --> 00:24:00,674
Speaker 6: and you basically can like formulate what is going to

612
00:24:00,714 --> 00:24:01,474
Speaker 6: be trending.

613
00:24:01,314 --> 00:24:03,074
Speaker 3: And you do that, you enjoy that as oh god

614
00:24:03,274 --> 00:24:03,954
Speaker 3: love yeah, I love it.

615
00:24:04,114 --> 00:24:05,394
Speaker 1: I love that so much.

616
00:24:05,514 --> 00:24:07,513
Speaker 6: Like I just troll the internet and we have a

617
00:24:07,554 --> 00:24:09,754
Speaker 6: snigulant group on Instagram and TikTok, and I'm just sending

618
00:24:09,874 --> 00:24:10,793
Speaker 6: like all day every.

619
00:24:10,714 --> 00:24:14,513
Speaker 4: Day because it's rather than going to Yes, those trend

620
00:24:14,594 --> 00:24:17,354
Speaker 4: or authorities are predicting things, and that's based on data,

621
00:24:17,594 --> 00:24:21,154
Speaker 4: real life data, but that's more like you amassing your

622
00:24:21,314 --> 00:24:25,434
Speaker 4: own references, yes, exact point point of view and honing

623
00:24:25,554 --> 00:24:27,954
Speaker 4: that and then filtering that into your brand rather than

624
00:24:28,074 --> 00:24:30,594
Speaker 4: using like the overlord that tells you it's this color

625
00:24:30,714 --> 00:24:33,273
Speaker 4: or something you can then kind of curate, you know,

626
00:24:33,434 --> 00:24:34,834
Speaker 4: according to it's.

627
00:24:34,714 --> 00:24:36,754
Speaker 6: Changed so much because now like Pantone Color of the

628
00:24:36,834 --> 00:24:38,794
Speaker 6: Year is such a big thing, and like Pantone will

629
00:24:38,794 --> 00:24:41,234
Speaker 6: post it or they'll post like the colors, so.

630
00:24:41,314 --> 00:24:42,553
Speaker 4: Then they went wrong, but.

631
00:24:44,274 --> 00:24:45,353
Speaker 1: They were not wrong at all.

632
00:24:45,474 --> 00:24:47,594
Speaker 6: But like we will send each other all of those things,

633
00:24:47,634 --> 00:24:49,434
Speaker 6: and then we always have creative days off site where

634
00:24:49,474 --> 00:24:52,154
Speaker 6: we'll go somewhere and just like we'll often like go

635
00:24:52,234 --> 00:24:53,994
Speaker 6: to my apartment then like I make sure it's really

636
00:24:54,074 --> 00:24:56,114
Speaker 6: clean and like you know, we'll have nothing on the

637
00:24:56,114 --> 00:24:57,834
Speaker 6: table and we just like talk about what we want

638
00:24:57,834 --> 00:24:57,994
Speaker 6: to do.

639
00:24:58,234 --> 00:24:59,194
Speaker 1: We start scrolling through it.

640
00:24:59,194 --> 00:25:02,354
Speaker 6: We'll go through Instagram first, then TikTok, and there's common

641
00:25:02,434 --> 00:25:04,234
Speaker 6: themes that keep coming up that all of us send

642
00:25:04,514 --> 00:25:07,354
Speaker 6: and that will be the base of our collection, and

643
00:25:07,394 --> 00:25:08,994
Speaker 6: then we just like build on that and we'll be like, okay,

644
00:25:09,034 --> 00:25:09,754
Speaker 6: we need three pants?

645
00:25:09,954 --> 00:25:10,513
Speaker 1: What pants?

646
00:25:10,594 --> 00:25:12,874
Speaker 4: And we kind of go through it's a conversation, a

647
00:25:12,954 --> 00:25:15,714
Speaker 4: dialogue with you, with your team. I'm not sure how

648
00:25:15,754 --> 00:25:17,674
Speaker 4: the brands do it, Like I've got to assume it's

649
00:25:17,754 --> 00:25:20,714
Speaker 4: the same way, because we're all coming up with trends

650
00:25:21,354 --> 00:25:21,714
Speaker 4: as well.

651
00:25:21,834 --> 00:25:24,674
Speaker 5: So you can do you're so reactive so seeing what's

652
00:25:24,714 --> 00:25:26,314
Speaker 5: there and then you can create it and like the

653
00:25:26,394 --> 00:25:27,874
Speaker 5: turnarounds pretty quickly these days.

654
00:25:28,274 --> 00:25:29,914
Speaker 3: Yeah, somewhat, yeah, somewhat.

655
00:25:29,954 --> 00:25:31,954
Speaker 6: I mean this jazz collection was in the works of

656
00:25:32,034 --> 00:25:34,674
Speaker 6: like months and months, but it really hit and we

657
00:25:34,874 --> 00:25:35,594
Speaker 6: just got it right.

658
00:25:35,914 --> 00:25:38,914
Speaker 5: Yeah, amazing because even like the jawts and the sheer

659
00:25:38,994 --> 00:25:39,394
Speaker 5: as well.

660
00:25:39,954 --> 00:25:41,634
Speaker 3: Yeah, it's beautiful on that.

661
00:25:41,914 --> 00:25:44,434
Speaker 4: Like if there's one just talking to trends, shear is

662
00:25:44,474 --> 00:25:47,474
Speaker 4: such a dominant trend continues to be if there's like

663
00:25:47,994 --> 00:25:50,714
Speaker 4: perhaps for our listener, like, what is the kind of

664
00:25:50,954 --> 00:25:52,994
Speaker 4: key piece in shear Like is it a skirt?

665
00:25:53,114 --> 00:25:53,594
Speaker 1: Is it a top?

666
00:25:53,674 --> 00:25:55,274
Speaker 4: Like, if they're just going to invest in this trend

667
00:25:55,314 --> 00:25:57,754
Speaker 4: in one way, what would you suggest Because it's a

668
00:25:57,794 --> 00:25:58,634
Speaker 4: bit of a tricky trend.

669
00:25:58,754 --> 00:26:01,394
Speaker 6: Okay, it's really funny because in the Jazz collection we

670
00:26:01,434 --> 00:26:03,234
Speaker 6: have twenty four pieces and the top product was a

671
00:26:03,274 --> 00:26:05,554
Speaker 6: sheer top and it sold out in about thirty minutes.

672
00:26:07,514 --> 00:26:08,674
Speaker 1: It's a chocolate shear top.

673
00:26:08,874 --> 00:26:11,074
Speaker 6: It's sleeveless, it's high neck, it's got a zip at

674
00:26:11,074 --> 00:26:14,074
Speaker 6: the back, cut on the shoulders, asymmetric hemline, and it's

675
00:26:14,114 --> 00:26:16,273
Speaker 6: got a string on the sides that you can tie

676
00:26:16,274 --> 00:26:18,234
Speaker 6: at the back or the front. When we got it

677
00:26:18,354 --> 00:26:20,114
Speaker 6: one week before launch, I put it on and it

678
00:26:20,154 --> 00:26:22,394
Speaker 6: was a bit tight over my bum. I have a

679
00:26:22,514 --> 00:26:26,434
Speaker 6: Greek bump. So I was like, that's not good. Because

680
00:26:26,474 --> 00:26:29,194
Speaker 6: we're extending suicide twenty. This is going to be an

681
00:26:29,234 --> 00:26:31,194
Speaker 6: issue for people if they have a big bum. So

682
00:26:31,354 --> 00:26:33,314
Speaker 6: I was like, to the designer, cut my top and see.

683
00:26:33,114 --> 00:26:34,834
Speaker 1: If it works. So we cut the top and like

684
00:26:34,914 --> 00:26:36,834
Speaker 1: we cut it to here, and it looked really.

685
00:26:36,674 --> 00:26:38,474
Speaker 4: To your waist, to my waist, what do you mean

686
00:26:38,514 --> 00:26:41,634
Speaker 4: you cut it, cut it to just create like event.

687
00:26:41,674 --> 00:26:43,434
Speaker 1: I've actually got a video posted on TikTok.

688
00:26:43,554 --> 00:26:47,034
Speaker 4: Sure, yeah, to create like an open an opening on

689
00:26:47,114 --> 00:26:47,434
Speaker 4: the side.

690
00:26:47,714 --> 00:26:49,634
Speaker 1: We did that and it looked so good. So we

691
00:26:49,714 --> 00:26:50,834
Speaker 1: called the factory.

692
00:26:51,474 --> 00:26:54,114
Speaker 6: Our bolk stock was about to leave and we were like,

693
00:26:54,314 --> 00:26:56,114
Speaker 6: hold the stock, you need to fix it. And they

694
00:26:56,194 --> 00:26:58,513
Speaker 6: fixed it, and I'm so glad they did because it

695
00:26:58,634 --> 00:27:01,634
Speaker 6: was the best selling top. We've now reordered so many units.

696
00:27:01,674 --> 00:27:03,714
Speaker 3: But I think with sheer it.

697
00:27:03,754 --> 00:27:06,714
Speaker 6: Can't be all over she well for some people it can.

698
00:27:06,834 --> 00:27:08,914
Speaker 6: We have matching cheese skirts, so some people will wear that,

699
00:27:09,034 --> 00:27:12,474
Speaker 6: but I think it's like adding one piece of sheer

700
00:27:12,474 --> 00:27:13,954
Speaker 6: where you don't have to reveal your whole body. So

701
00:27:14,074 --> 00:27:16,354
Speaker 6: with that shear top, it just so happened that Cat

702
00:27:16,394 --> 00:27:18,834
Speaker 6: the label, a lingerie brand that we stock made a

703
00:27:18,914 --> 00:27:22,354
Speaker 6: perfectly matched brown bra and we have sold hundreds of

704
00:27:22,394 --> 00:27:24,554
Speaker 6: this bra now because we styled it under the top.

705
00:27:24,634 --> 00:27:26,954
Speaker 1: So everyone's just buying the bra on the top because

706
00:27:26,954 --> 00:27:28,914
Speaker 1: it just perfectly matches. They don't have to think about it.

707
00:27:29,314 --> 00:27:32,314
Speaker 6: And I think when people are styling it, because we

708
00:27:32,394 --> 00:27:35,154
Speaker 6: styled it with like drawts, which makes it look elevated

709
00:27:35,194 --> 00:27:36,074
Speaker 6: and cool, it doesn't look.

710
00:27:35,914 --> 00:27:37,194
Speaker 1: Trashy, but it's see through.

711
00:27:37,794 --> 00:27:41,354
Speaker 6: So I think it's the fact that we styled it

712
00:27:41,394 --> 00:27:43,314
Speaker 6: with the undergarment so people didn't have to think, and

713
00:27:43,474 --> 00:27:45,154
Speaker 6: that we styled it in a way that was very

714
00:27:45,274 --> 00:27:46,354
Speaker 6: like upmarket and cheek.

715
00:27:46,594 --> 00:27:49,914
Speaker 4: Yeah, she's smart. That learning so much.

716
00:27:50,274 --> 00:27:52,794
Speaker 5: I find it really tricky with sizing and especially with

717
00:27:52,874 --> 00:27:55,513
Speaker 5: things being oversized and just knowing the right size. What

718
00:27:55,634 --> 00:27:57,154
Speaker 5: sort of tips do you have for anyone, whether it

719
00:27:57,234 --> 00:27:59,514
Speaker 5: be shopping in person or online.

720
00:27:59,594 --> 00:28:01,874
Speaker 3: Knowing what is actually the right fit for you? Like

721
00:28:02,034 --> 00:28:05,553
Speaker 3: is it knowing your size or is it how it fits?

722
00:28:05,634 --> 00:28:06,954
Speaker 3: How do you know what feels?

723
00:28:07,874 --> 00:28:08,114
Speaker 1: Okay?

724
00:28:08,234 --> 00:28:10,394
Speaker 6: So we actually have a segment on Instagram and it's

725
00:28:10,394 --> 00:28:12,314
Speaker 6: called size Matters, and I'm going to tell you why.

726
00:28:12,714 --> 00:28:15,474
Speaker 6: But what it really means is size doesn't matter. The

727
00:28:15,554 --> 00:28:18,354
Speaker 6: size on the tag doesn't matter. What matters is the

728
00:28:18,474 --> 00:28:22,234
Speaker 6: size that you're wearing flatters your body. So I can

729
00:28:22,314 --> 00:28:24,394
Speaker 6: be between like I can be like a small top

730
00:28:24,474 --> 00:28:27,513
Speaker 6: and an extra large pants. I never care about the

731
00:28:27,594 --> 00:28:30,114
Speaker 6: label because I know I'm in fittings. I know that

732
00:28:30,514 --> 00:28:32,474
Speaker 6: it's not universal that a size medium as a size

733
00:28:32,514 --> 00:28:34,714
Speaker 6: medium in terms of measurements, So you can't worry about

734
00:28:34,714 --> 00:28:35,994
Speaker 6: the size and the tag you actually need to put

735
00:28:35,994 --> 00:28:37,754
Speaker 6: it on and be like does this fit me the best?

736
00:28:37,754 --> 00:28:39,794
Speaker 1: Because I might put on a medium and then large,

737
00:28:39,794 --> 00:28:42,034
Speaker 1: and the large looks way better on me and actually

738
00:28:42,154 --> 00:28:45,234
Speaker 1: makes me look like a medium, but I'm wearing large.

739
00:28:45,514 --> 00:28:47,674
Speaker 6: And I think that's what why people gravitated too girls

740
00:28:47,714 --> 00:28:49,994
Speaker 6: with gems content so much and to the same same

741
00:28:50,034 --> 00:28:52,394
Speaker 6: with different size, because often when I was standing up

742
00:28:52,434 --> 00:28:56,154
Speaker 6: there on the steps, I didn't look like what people

743
00:28:56,274 --> 00:28:59,234
Speaker 6: assumed a size twelve looks like. They were always like,

744
00:28:59,314 --> 00:29:00,914
Speaker 6: you're not a twelve, and I'm like, yeah, i am.

745
00:29:00,994 --> 00:29:03,714
Speaker 6: I'm actually just showing you how to dress and what's

746
00:29:03,754 --> 00:29:06,194
Speaker 6: flattering and what's flattering. And I was often wearing a

747
00:29:06,234 --> 00:29:08,834
Speaker 6: size twelve or fourteen pants and then a smaller medium

748
00:29:08,914 --> 00:29:11,314
Speaker 6: top and I was always flattering my waist because I

749
00:29:11,314 --> 00:29:13,754
Speaker 6: have a small waist, and then wearing things and more

750
00:29:13,794 --> 00:29:14,634
Speaker 6: oversized around my.

751
00:29:14,634 --> 00:29:18,874
Speaker 5: Bumb So, you know, just a sizing up if you're

752
00:29:18,914 --> 00:29:21,474
Speaker 5: unsure online, like if you sort of I find I'm

753
00:29:21,554 --> 00:29:24,394
Speaker 5: often in between sizes, always hard, I.

754
00:29:24,354 --> 00:29:25,714
Speaker 1: Don't think always like I think.

755
00:29:26,274 --> 00:29:28,514
Speaker 6: I think that's where you need to read the product

756
00:29:28,594 --> 00:29:32,154
Speaker 6: descriptions and where brands have a duty to put more information.

757
00:29:32,474 --> 00:29:35,794
Speaker 6: So for example, in every single video we say our size.

758
00:29:35,954 --> 00:29:39,714
Speaker 6: So I will say I'm wearing a size twelve pants

759
00:29:39,714 --> 00:29:41,634
Speaker 6: and I'm wearing a size small top, and then you

760
00:29:41,754 --> 00:29:44,314
Speaker 6: can understand that from that why I've done that, I

761
00:29:44,354 --> 00:29:45,194
Speaker 6: guess if you keep watching.

762
00:29:45,234 --> 00:29:47,194
Speaker 3: I love it when brands say things like this, this

763
00:29:47,394 --> 00:29:48,274
Speaker 3: runs small, this.

764
00:29:48,314 --> 00:29:50,834
Speaker 4: Runs yeah exactly, so helpful, yes, and like knowing what

765
00:29:50,954 --> 00:29:53,434
Speaker 4: size you are in that brand versus a different bands.

766
00:29:53,474 --> 00:29:55,994
Speaker 4: Like you said before, people treat sizing like it's universal,

767
00:29:56,234 --> 00:29:59,474
Speaker 4: it's not. And also this something called vanity sizing where

768
00:29:59,594 --> 00:30:02,274
Speaker 4: certain brands they'll make the garments bigger, but they'll the

769
00:30:02,394 --> 00:30:04,674
Speaker 4: size on the tag will be smaller.

770
00:30:04,754 --> 00:30:05,394
Speaker 1: Does that make sense?

771
00:30:06,034 --> 00:30:09,474
Speaker 4: Sizing right, so that you you're getting which is really manipulative.

772
00:30:09,554 --> 00:30:11,914
Speaker 4: Can I just say but that you know that kind

773
00:30:11,954 --> 00:30:14,114
Speaker 4: of confuses even more. So you need to know what

774
00:30:14,194 --> 00:30:16,034
Speaker 4: size you are in the particular brand like I can.

775
00:30:16,114 --> 00:30:18,514
Speaker 4: Like there's denim brands. We're talking about denim before, Like

776
00:30:18,714 --> 00:30:21,714
Speaker 4: I could be a ten and a six, you know,

777
00:30:21,954 --> 00:30:23,834
Speaker 4: across different DENI but it's just.

778
00:30:23,874 --> 00:30:26,234
Speaker 6: So hard, like being in the fittings. I'm not sure

779
00:30:26,314 --> 00:30:29,274
Speaker 6: it's always meant to manipulate. Sometimes you just get it wrong,

780
00:30:29,354 --> 00:30:30,874
Speaker 6: like you can get a tech paccent back and you're

781
00:30:30,874 --> 00:30:33,234
Speaker 6: signing off, And we've had pants come in that are

782
00:30:33,274 --> 00:30:35,634
Speaker 6: whole sized wrong and we're like, and it's can't do

783
00:30:35,674 --> 00:30:38,074
Speaker 6: anything about it right, And it would look like manipulation,

784
00:30:38,154 --> 00:30:39,914
Speaker 6: but it's not. We've made a mistake, but we need

785
00:30:39,994 --> 00:30:41,794
Speaker 6: to sell it like right doing about it. And this

786
00:30:41,914 --> 00:30:44,354
Speaker 6: is certainly ignize that. It's just like it can be

787
00:30:44,434 --> 00:30:50,034
Speaker 6: as insistence consistency. There's no universal sizing so in terms

788
00:30:50,074 --> 00:30:52,714
Speaker 6: of measurement. So I think it's just different brands, and

789
00:30:52,754 --> 00:30:54,954
Speaker 6: brands just have a duty to give as much information

790
00:30:54,994 --> 00:30:55,514
Speaker 6: as they can.

791
00:30:55,834 --> 00:30:58,074
Speaker 1: Yeah, or you just come in store and get styled.

792
00:30:59,474 --> 00:30:59,714
Speaker 5: Fun.

793
00:31:00,074 --> 00:31:01,914
Speaker 4: Yeah, the last time I was there, I bought.

794
00:31:03,194 --> 00:31:07,354
Speaker 5: Yeah love my a girlfriend for a president. But it

795
00:31:07,434 --> 00:31:09,274
Speaker 5: was just so nice seeing the faces that you see

796
00:31:09,314 --> 00:31:10,034
Speaker 5: on social media.

797
00:31:10,234 --> 00:31:11,074
Speaker 1: Yes, lots of fun.

798
00:31:11,234 --> 00:31:12,554
Speaker 4: Can we come in you can style?

799
00:31:13,314 --> 00:31:14,714
Speaker 1: Yes, that was so much fun.

800
00:31:14,914 --> 00:31:18,674
Speaker 4: Okay, let's I'm committing now ourselves accountable.

801
00:31:18,714 --> 00:31:20,434
Speaker 5: Like you said at the start of the episode when

802
00:31:20,474 --> 00:31:22,994
Speaker 5: the Z and the Shoes hops in, Yeah, oh my god.

803
00:31:23,074 --> 00:31:25,634
Speaker 1: Yes, if you chocolates your color tem oh thanks.

804
00:31:25,954 --> 00:31:28,194
Speaker 4: I don't know about that, but I'm very inspired by

805
00:31:28,234 --> 00:31:31,474
Speaker 4: this top that you're wearing. Yeah, take like, take us

806
00:31:31,474 --> 00:31:32,074
Speaker 4: through the outfit.

807
00:31:32,194 --> 00:31:34,154
Speaker 1: Is this all from It's all Jazz. I'm wearing the

808
00:31:34,234 --> 00:31:37,594
Speaker 1: Jazz Tea in brown size medium, lovely. I'm wearing my

809
00:31:37,674 --> 00:31:39,674
Speaker 1: Killer Mark belts. Then I'm wearing jawts, and then I'm

810
00:31:39,674 --> 00:31:42,354
Speaker 1: wearing Q shoes that match my top. And they're s shoes.

811
00:31:42,674 --> 00:31:45,714
Speaker 4: So are they from your brand? Just to like, can

812
00:31:45,754 --> 00:31:47,394
Speaker 4: you explain what they are? Oh, she's going to hold

813
00:31:47,394 --> 00:31:47,674
Speaker 4: them up.

814
00:31:47,714 --> 00:31:48,674
Speaker 1: I love when people do this.

815
00:31:50,194 --> 00:31:50,474
Speaker 2: That is.

816
00:31:51,994 --> 00:31:54,354
Speaker 4: It's a suede like backless mule.

817
00:31:54,474 --> 00:31:56,314
Speaker 1: Yeah, and it's so cool and I wear them every day.

818
00:31:56,314 --> 00:31:57,994
Speaker 1: I never thought i'd be the gall that wears heels

819
00:31:58,034 --> 00:31:58,234
Speaker 1: on Like.

820
00:31:59,794 --> 00:32:02,434
Speaker 4: I have one more pressing question for you. This is

821
00:32:02,514 --> 00:32:06,034
Speaker 4: really important to me. You were wearing Bermuda shorts. Yeah.

822
00:32:06,074 --> 00:32:08,314
Speaker 4: I know they look sick on you. Okay, they look

823
00:32:08,474 --> 00:32:11,114
Speaker 4: so good. I am still I said this to Lee

824
00:32:11,234 --> 00:32:14,314
Speaker 4: Campbell on the podcast months and months ago. I'm not

825
00:32:14,434 --> 00:32:16,314
Speaker 4: there yet, Like I can't do it, and maybe because

826
00:32:16,394 --> 00:32:17,714
Speaker 4: you're like reasonably tall.

827
00:32:18,314 --> 00:32:20,514
Speaker 1: I just want you to know I also hated Bermuda shorts,

828
00:32:20,594 --> 00:32:21,434
Speaker 1: So what got you there?

829
00:32:21,434 --> 00:32:24,074
Speaker 4: Because I can't and you wear them. I can't do it.

830
00:32:25,234 --> 00:32:26,714
Speaker 6: When we first started seeing the trend, I was like,

831
00:32:26,834 --> 00:32:28,954
Speaker 6: oh my god, I hate it, like I hate it,

832
00:32:29,634 --> 00:32:33,354
Speaker 6: and then judges I want and I was like, you

833
00:32:33,434 --> 00:32:36,154
Speaker 6: make them look permuta shorts and I was like okay,

834
00:32:36,234 --> 00:32:38,234
Speaker 6: And like when we're first trying them on we're getting samples,

835
00:32:38,634 --> 00:32:40,874
Speaker 6: I was like, I hate them so much.

836
00:32:40,914 --> 00:32:41,634
Speaker 3: Have you tried them on?

837
00:32:41,834 --> 00:32:43,554
Speaker 6: And now as soon as I put them on, when

838
00:32:43,594 --> 00:32:46,434
Speaker 6: we got the size the fit right, I was like,

839
00:32:46,554 --> 00:32:49,194
Speaker 6: these are the best Bermuda shorts I've ever tried on,

840
00:32:49,834 --> 00:32:51,314
Speaker 6: and now I wear them so much.

841
00:32:51,434 --> 00:32:53,514
Speaker 4: Well, there you go, So what's the treat on? So

842
00:32:53,714 --> 00:32:55,954
Speaker 4: like for our audience, you know that might be like

843
00:32:56,074 --> 00:32:58,554
Speaker 4: me that is still not yeah yet, Like how do

844
00:32:58,674 --> 00:33:01,274
Speaker 4: you like integrate that into your daily style? Is it

845
00:33:01,314 --> 00:33:02,914
Speaker 4: as simple as just throwing on a T shirt? Like

846
00:33:02,994 --> 00:33:05,114
Speaker 4: you've really for me, you've really elevated them.

847
00:33:05,274 --> 00:33:06,554
Speaker 1: You need to wear something tight on top.

848
00:33:06,594 --> 00:33:09,474
Speaker 6: In my opinion, okay to start, you can then go oversize,

849
00:33:09,474 --> 00:33:11,394
Speaker 6: but I feel like that could be like too overwhelming

850
00:33:11,474 --> 00:33:13,194
Speaker 6: to start, So I would start with like a white

851
00:33:13,194 --> 00:33:13,794
Speaker 6: singlet and.

852
00:33:14,394 --> 00:33:17,834
Speaker 5: Add a little bells maybe yeah, like yours are nice

853
00:33:17,874 --> 00:33:19,354
Speaker 5: and stream where there's some that have a lot of

854
00:33:19,394 --> 00:33:21,754
Speaker 5: fabric and it's Yeah.

855
00:33:21,554 --> 00:33:24,554
Speaker 1: I don't like the pleading. It's too much. I'll do

856
00:33:24,754 --> 00:33:26,914
Speaker 1: like really straight legs like pants.

857
00:33:26,954 --> 00:33:27,594
Speaker 4: But there you go.

858
00:33:27,954 --> 00:33:30,754
Speaker 1: Yeah, you have to come from the excerpt I do.

859
00:33:30,874 --> 00:33:32,474
Speaker 1: I need to come in store amazed.

860
00:33:32,514 --> 00:33:33,074
Speaker 4: We're going to do that.

861
00:33:33,474 --> 00:33:33,594
Speaker 2: Well.

862
00:33:33,634 --> 00:33:35,554
Speaker 4: Thank you so much for coming in today. That's all

863
00:33:35,594 --> 00:33:37,074
Speaker 4: we have time for. I feel like we could talk

864
00:33:37,114 --> 00:33:40,634
Speaker 4: to you for hours and hours. That's been so much fun.

865
00:33:40,714 --> 00:33:43,354
Speaker 4: So thank you for imparting all your wisdom to us today.

866
00:33:43,594 --> 00:33:44,314
Speaker 1: Thank you so much.

867
00:33:45,514 --> 00:33:47,514
Speaker 4: That's all we have time for today. Thank you for

868
00:33:47,634 --> 00:33:49,754
Speaker 4: listening to Nothing to Wear. Don't forget to sign up

869
00:33:49,754 --> 00:33:52,114
Speaker 4: to our Nothing to Wear newsletter. We'll put a link

870
00:33:52,154 --> 00:33:53,314
Speaker 4: to that in the show notes.

871
00:33:53,234 --> 00:33:55,394
Speaker 5: And don't forget to watch us on YouTube and follow

872
00:33:55,514 --> 00:33:57,554
Speaker 5: us on Instagram at Nothing to Wear Pod.

873
00:33:57,874 --> 00:33:59,434
Speaker 3: We'll be back soon. Bye bye,