Speaker 1: You're listening to a mom with mea podcast. Whoever said
Speaker 1: orange is a new pink with seriously disturbed laurels for
Speaker 1: spraying groundbreaking? Oh my god, you have to do it.
Speaker 1: You live for fashion. Hello, and welcome to Nothing to Wear,
Speaker 1: the podcast that solves fashion problems and levels up your wardrobe.
Speaker 1: I'm Lee Campbell and I'm in an exceptionally good mood,
Speaker 1: which I was not in a little while ago. You
Speaker 1: might hear a bit of a croak in my voice.
Speaker 1: I've been sick. And then I sat down with today's guest.
Speaker 1: It is Jules Robertson. You might know that name from maths. However,
Speaker 1: I have never watched Married at First Sight in my life.
Speaker 1: Jaws and I talk about so much in this episode
Speaker 1: about how she founded a brand in the middle of
Speaker 1: lockdown and how it is absolutely killing it today. They
Speaker 1: just won a major reward and they have a copyright
Speaker 1: on part of the garment that nobody else has, which
Speaker 1: is pretty clever. It's all about inclusivity. But that's not
Speaker 1: just a term that she's throwing around. She lives it,
Speaker 1: She breathes that, she walks it, and she has one
Speaker 1: hundred of thousands of women telling her so every day.
Speaker 1: So let's get into it. Jules, welcome to nothing to wear. Now.
Speaker 1: For people that aren't familiar with you, I don't know
Speaker 1: why they wouldn't be. But what have you been up
Speaker 1: to lately? Who are you? And what do you do?
Speaker 2: What have I been up to lately today? Or in general?
Speaker 3: I know it's in a nutshell. Married at first sight
Speaker 3: will be on my tombstone. I've we've been married eight
Speaker 3: years this year. Yeah, so season season.
Speaker 1: Six, it's been going a long time. Yes, it has
Speaker 1: the best success.
Speaker 2: There's a few of us.
Speaker 3: Now, I mean the stats aren't great, but there is
Speaker 3: a few of us, so that it would be how
Speaker 3: people originally know me. But from moving on from Mass,
Speaker 3: I founded Figure, which is an inclusive shapewear brand, and
Speaker 3: founded more Amused, which is inclusive fashion content creator, war
Speaker 3: winning content creator, warmanning entrepreneur. And I guess everything that
Speaker 3: I have done since then is really rooted in inclusion,
Speaker 3: authenticity and just championing women. So I think, think, but
Speaker 3: what have I been up to? Oh my god, it's
Speaker 3: always mama.
Speaker 1: And I'll never ask about the juggle because you know
Speaker 1: Dad's juggle too, But you do fit a lot in
Speaker 1: I do.
Speaker 2: I do fit a lot in that. Definitely. I have
Speaker 2: help my husband. I absolutely co parent.
Speaker 3: You know, we have times where it's my time to
Speaker 3: shine and it's his and we just do that dance
Speaker 3: back and forth.
Speaker 2: But yeah, I do.
Speaker 3: Fit a lot in having two kids. I don't think
Speaker 3: there is such thing as balance. You just got to
Speaker 3: You've got your glass balls right, and yep, your kids
Speaker 3: are glass and the others are plastic, and you.
Speaker 1: Just sometimes they have to be plastic because they're not
Speaker 1: sick and they can watch a movie for an hour.
Speaker 3: Yeah, I feel like over time, I've got better at it.
Speaker 3: And I know that if I wanted to sustain everything
Speaker 3: I've been doing for the last few years, I had
Speaker 3: to learn how to hold everything a bit differently.
Speaker 2: So that took time, that took through burnout.
Speaker 3: But I'm definitely in a good place right now of
Speaker 3: in just managing it all a little bit better.
Speaker 1: Okay, we need to do a separate, not fashion podcast
Speaker 1: about how you do that, because that's amazing and some
Speaker 1: days I'm sure we're better than others. So to set
Speaker 1: the scene and people might not be watching and you
Speaker 1: look fabulous today, but how do you describe your personal style.
Speaker 2: I would say it.
Speaker 3: Is classic but with a big personality, because I do.
Speaker 3: I do like the classic look, but I'm not afraid
Speaker 3: of having a little play. I don't fall too deeply
Speaker 3: into trans I don't. I'm not that girl where I'm like, oh,
Speaker 3: that's trendy, I've got to wear it. I definitely feel.
Speaker 3: I feel my clothes, and I definitely use my wardrobe
Speaker 3: to step into how I want to feel for that day,
Speaker 3: like if I'm speaking, if I'm doing a keynote, like
Speaker 3: I love wearing colors and patty like that makes me
Speaker 3: feel powerful today. I don't know, I just felt like
Speaker 3: Emily emparison.
Speaker 1: I look amazing. So you're wearing it like a duck
Speaker 1: egg blue beret almost identical color, like a cool like croc.
Speaker 2: This is just from a like a secondhand, oh my
Speaker 2: god shirt.
Speaker 1: It's phenomenal, white tank leathered pet like, you look amazing,
Speaker 1: thank you, And yeah, it's interesting. Classic can sometimes read
Speaker 1: people think boring, but it's no. I think you're playful
Speaker 1: from you know, watching you over the years.
Speaker 2: Play Yeah, definitely.
Speaker 3: I shared a picture last night and it was a
Speaker 3: picture of myself in a photo shoot and it was
Speaker 3: My outfit was all over the place and it was
Speaker 3: something that I probably wouldn't wear down the street, but
Speaker 3: it was a photo shoot and there were so many
Speaker 3: comments of people saying, I usually love what you wear,
Speaker 3: but this is a hard note. And I'm like, fashion
Speaker 3: is fun, Like I don't think you should be restricted
Speaker 3: to be Oh, this is my style and this is it.
Speaker 3: Like I love wearing clothes that like I wore when
Speaker 3: I was twenty, Like, I don't feel like we have
Speaker 3: to restrict ourselves just because.
Speaker 2: Of our age as well about what we're going to wear.
Speaker 2: It's a feeling and I love the way that clothes
Speaker 2: give you that.
Speaker 1: You know.
Speaker 2: They said the power of an outfit.
Speaker 1: Is on the MEI character almost and yeah, it's not
Speaker 1: a tattoo, it's for a day, you know. Totally strong opinion.
Speaker 1: I know.
Speaker 3: It was like I'd broken the law. I was like, chill, guys,
Speaker 3: I can take it off.
Speaker 1: I love it. So let's talk about evolution, because we
Speaker 1: you know, we mature and we change, and how has
Speaker 1: that affected your fashion, Say from your twenties to now
Speaker 1: you know, reality TV or TV in the spotlight and
Speaker 1: then becoming a mum, You've had a lot going on
Speaker 1: in your life, as we do over the decades, But
Speaker 1: how is your style changed throughout that?
Speaker 2: I think I was saying, like, what is your style?
Speaker 3: I think that evolving your style as you evolve as well,
Speaker 3: like motherhood absolutely changes your style. I always a like,
Speaker 3: love to show the bump girl, like not everyone is,
Speaker 3: but I'm like, get me in a tight dress, love it.
Speaker 3: I really embrace that change of my body. But I
Speaker 3: think that you know, you do change over time. And
Speaker 3: it's also it's like you change your makeup, Like I
Speaker 3: was a black eyeliner girl for so many years and
Speaker 3: I work up one day and I went, I look
Speaker 3: like I've got the beady of siyes in the world
Speaker 3: because my face has changed. So I think, you know,
Speaker 3: my face is evolving, my body is evolving, so you
Speaker 3: should change with that. I've been many sizes in the
Speaker 3: public eye. I've been from a twelve to an eighteen
Speaker 3: after giving birth. And one thing that I do credit
Speaker 3: myself if I've never really changed my style in that sense,
Speaker 3: like no matter what size I've been, I've always been like,
Speaker 3: I love fashion and I'll find things that suit my
Speaker 3: body in this moment. So I think that you know,
Speaker 3: your life changes and evolves and your wardrobe should change
Speaker 3: with that.
Speaker 1: Yes, but I also like before you reference something that
Speaker 1: you might have worn a decade ago. I have pieces
Speaker 1: that I hang on to and regardless of trends, and
Speaker 1: I love trend but I try not to follow trends
Speaker 1: too much. But sometimes you're like, oh, I just bloody
Speaker 1: love that, and that is personal style because you've had
Speaker 1: it for so long and you still love it, and
Speaker 1: that's true to you.
Speaker 2: Yeah.
Speaker 3: I love a bit of Leopard, actually, and it always
Speaker 3: evolves and it comes back. And I've got a suit
Speaker 3: that I have had for years, like years and years,
Speaker 3: and I'm like, I love it and I still feel
Speaker 3: great when I put it on.
Speaker 1: Leopard's a neutral, I reckon, Yeah, it's a neutral. So
Speaker 1: you're not a massive trend follower. You won't just go
Speaker 1: Bizara and buy the trend because everyone else is. But
Speaker 1: you definitely have unique style and you always look very
Speaker 1: well put together. So how do you kind of marry
Speaker 1: the two in that you definitely are someone to look
Speaker 1: to and be inspired by fashion, but you're not really
Speaker 1: I guess too much looking at what everyone else is doing.
Speaker 1: Do you just follow your heart you go to the shops,
Speaker 1: you just look at the website.
Speaker 3: I think probably in my case, I think it's probably
Speaker 3: confidence shines through more than anything else. And I think
Speaker 3: that if you feel confident what you're wearing, even if
Speaker 3: it's not for everyone.
Speaker 2: You look good. And if you're comfortable, you look good.
Speaker 2: If you're confident, you look good.
Speaker 3: So I think that comes with time of knowing my body,
Speaker 3: knowing what I feel good in, knowing how to dress it,
Speaker 3: and knowing that whatever size that I am, it doesn't
Speaker 3: define my purpose on my happiness. I've been many sizes
Speaker 3: and I and I really hope that message gets to
Speaker 3: women that it really doesn't. You know, absolutely we can
Speaker 3: make health goals and whatever, but it's about appreciating where
Speaker 3: you are in.
Speaker 1: That time and shrinking just exactly.
Speaker 2: Yeah, like just go for it.
Speaker 3: Like stop waiting is my message in the sense of
Speaker 3: like feel sometimes you know I've done it in the past,
Speaker 3: be like, oh I'll wait twelve loss weight, or I'll
Speaker 3: wait till my skin clears up, or I'll wait till
Speaker 3: I fit into that dress. No, like celebrate yourself right now.
Speaker 3: And I think that's something I've been a real advocate
Speaker 3: for that you know, I really try and walk the
Speaker 3: talk with that message, and I think it's a really
Speaker 3: important message.
Speaker 1: And I think that's always been that way. Do you
Speaker 1: think it's or is it like something that you've had
Speaker 1: to really sort of go in?
Speaker 2: And I think it's a practice. I think people go like, hey,
Speaker 2: where's confidence from it?
Speaker 3: And I think you know, any advice to anyone listening,
Speaker 3: if you're going through that would be it is not
Speaker 3: something that you just at.
Speaker 2: It is a practice that.
Speaker 3: You consistently do and you consistently say to yourself, and
Speaker 3: eventually it becomes your way of thinking and the way
Speaker 3: that you are absolutely heavy days where you feel like shitty.
Speaker 2: Yeah, we all do.
Speaker 1: Sometimes.
Speaker 3: It's something that I've worked really hard at. And I
Speaker 3: think being the public eye, you have to really step
Speaker 3: into yourself and be like, I actually like who I am.
Speaker 3: I'm okay with me. If you don't, that's all right.
Speaker 3: We all can't like each other. But I think, you know,
Speaker 3: going back to the question about fashion, I think that
Speaker 3: if you you know, nothing shines better than someone's confident
Speaker 3: with a big heart, you know, so, but when it
Speaker 3: comes to the clothes, and you know, I enjoy that
Speaker 3: people look to me for fashion and becoming big w
Speaker 3: style consultant, Like that's a huge honor, and that's making
Speaker 3: an everyday brand be accessible for all women.
Speaker 1: Well, speaking of confidence, after the break, we're going to
Speaker 1: talk about keeping it real in a world of peptides
Speaker 1: and rib remodeling, and also how Jules has created two
Speaker 1: amazing brands that are surviving somehow in this market. So
Speaker 1: two fashion businesses, I mean, congratulations, that's amazing. Let's talk
Speaker 1: about the Shapeway brand because I think most people would
Speaker 1: know you for that, and I feel like in a
Speaker 1: market when there wasn't that much room to play, you
Speaker 1: did really make a difference. So tell me about how
Speaker 1: that started and what you do.
Speaker 3: So Figures started actually from off the back of Maths.
Speaker 3: I was obviously on television filming sorry for three months,
Speaker 3: and the dinner parties I'd have my sheep were on
Speaker 3: and it would roll down and it'd be so uncomfortable.
Speaker 3: I'd take my whole dress off to go to toilet
Speaker 3: and it was just like the most unseamless thing ever.
Speaker 3: So coming off the show and then obviously overnight being
Speaker 3: in the public eye, I received so many messages from
Speaker 3: women who I guess I'd learned a really big thing then,
Speaker 3: which I took into my business was that representation matters.
Speaker 3: And women saw me and then they saw themselves reflected
Speaker 3: in me because I was curvy or whatever, and they
Speaker 3: just came to me saying things like, where do you
Speaker 3: get your confidence from? I look like you, but I
Speaker 3: didn't dress like you, and all these things that were
Speaker 3: said to me. It was very clear that women didn't
Speaker 3: feel like they're enough because of their body. And then
Speaker 3: on the flip side of that, the comments and body
Speaker 3: shaming and the trolling for being a healthy, confident, courvageous.
Speaker 1: Woman, and overnight too when you weren't in the public
Speaker 1: eye before that would Yeah, well.
Speaker 3: We had a bit of prep for that because on
Speaker 3: our honeymoon a friend send us a link to Daily
Speaker 3: Mail and obviously it never had been in Daily Mail before.
Speaker 2: It was all.
Speaker 3: Exciting, and you know, of course went straight to the comments,
Speaker 3: as you do when you're a rookie, and it was
Speaker 3: all about not even before anyone had spoken to me
Speaker 3: or heard me talk or anything. It was just judgment
Speaker 3: for the way that I looked. And so we had
Speaker 3: a bit of six months of prepping for that. Okay,
Speaker 3: this is what's going to happen. So and to be honest,
Speaker 3: I've done enough work on myself that I was actually
Speaker 3: okay with that. I was like, that's okay, that's about you,
Speaker 3: not about me. But then having that and I never
Speaker 3: did I go on there or think I'm going to
Speaker 3: be a shapewear designer, But I walked off that experience
Speaker 3: and then from all of that noise and thought, if
Speaker 3: I could do one thing in this world, I can
Speaker 3: make a kick ass pair of shapewear. So that's where
Speaker 3: the brand came. That came from that listening to the
Speaker 3: Australian women of just like feeling that they needed to
Speaker 3: be fixed, and shapewear has always been boxed as it's
Speaker 3: to fix you, not to support the body that you have.
Speaker 2: And so that's where the root of Figure came.
Speaker 3: With its messaging, and I wanted to always use the
Speaker 3: general public as my models, which I still to do
Speaker 3: this day and all my campaigns are with their messaging
Speaker 3: because at the end of the day, we're all the same,
Speaker 3: no matter what shape or size, We're all battling our
Speaker 3: own things. We all want to be seen and heard,
Speaker 3: and that's where that has come from. And because for me,
Speaker 3: it was like if women saw themselves in me, I
Speaker 3: wanted them to see themselves in the women that I'm
Speaker 3: using to go, Oh, I wish I look like her.
Speaker 2: Oh she reminds me of me.
Speaker 3: And that's what I've to do it too, and I
Speaker 3: can do it too. Or I look like that and
Speaker 3: look how confidence she looks, you know, and some of
Speaker 3: the models that you know, models I say that I have,
Speaker 3: like they're not super confident, but they're doing this to
Speaker 3: become confident. So yeah, and that's always been you know, inclusion.
Speaker 3: It's not like a tick box for me. It's actually
Speaker 3: the soul of the brand. And it's been amazing. You know,
Speaker 3: launching through covid, you know, that was really hard. And
Speaker 3: I launched two weeks before Covid hit and you know,
Speaker 3: I did really fantastic first twelve months. And that was
Speaker 3: because we're getting behind the brand, that's totally, and we're
Speaker 3: getting behind the messaging which is hopefully going to help,
Speaker 3: you know, reshape the next generation of like we were
Speaker 3: never a problem to begin with. Where just you know,
Speaker 3: as I said, I just there's nothing that someone can
Speaker 3: come at me that I know, it's shape where but
Speaker 3: is it a tool. It's like lipstick is a tool.
Speaker 3: It's a tool to the vehicle to step you into
Speaker 3: feeling confident. And it's a fashion staple as well. Certain
Speaker 3: materials need shape or underneath it.
Speaker 1: But talk to me more about the product then, because
Speaker 1: that's intriguing because obviously you war shape where there was
Speaker 1: brands out there. How is yours different? I mean I
Speaker 1: think from reading a lot about it, it's the comfort.
Speaker 1: Yeah that still you know it works, but you don't
Speaker 1: feel like to the point where you're so restricted and
Speaker 1: uncomfortable that you want to take it.
Speaker 2: Off or got home.
Speaker 1: So how did you approach that differently? Was that feedback
Speaker 1: from Australian women as well?
Speaker 3: I've always done polls and I realized over the years
Speaker 3: that people love to come with the journey, they love
Speaker 3: to be a part of it. Like I've just brought
Speaker 3: out Elevate, which has two different levels, so it's and
Speaker 3: I never thought about doing two different levels. And I
Speaker 3: always try never to design for myself. I find a
Speaker 3: lot of designers designed for themselves, and then I really
Speaker 3: want to have everyone And even with this Elevate, I
Speaker 3: if a size twenty four women buys it, I'll be
Speaker 3: very surprised, but I've still got it there because I
Speaker 3: don't want to leave anyone out.
Speaker 2: But with that, I went online.
Speaker 3: I said this is what I'm thinking of doing, and
Speaker 3: then I honestly, I had twenty five thousand votes. I
Speaker 3: had about six hundred DM. Everyone was so invested in this,
Speaker 3: and I was like, sure, I'll do two. That's like,
Speaker 3: that's hundreds of thousands of dollars.
Speaker 1: That way totally.
Speaker 3: But I did it because I was like, people, you're right,
Speaker 3: like you do need the different level because fashion now
Speaker 3: there's so many cutouts with in dresses and the games,
Speaker 3: and you know the different level. So I did it,
Speaker 3: and this has got an elevate that just lifts up
Speaker 3: your bomb naturally and it's really great. But that was
Speaker 3: from listening and said, I've always listened to what women want,
Speaker 3: and my product is different because I've got a patent
Speaker 3: design of the crutch which no one can copy, which
Speaker 3: I went to all the factories and I worked with
Speaker 3: them to nail it.
Speaker 2: And it actually works. I always say it works unless
Speaker 2: you've had ten drinks.
Speaker 1: I tell me, what does it do?
Speaker 2: You can go to the toilet wearing it, so you
Speaker 2: know have to pull it down.
Speaker 1: Oh my god, thank god, because yeah, I've got a
Speaker 1: pair that's a g streamine and I would pull that aside,
Speaker 1: but that was too hard. But then if you weren't,
Speaker 1: yeah for a short figure to get it.
Speaker 3: And it's got gentle boning so it doesn't roll, it's
Speaker 3: got the seamless leg, it's got mesh technology where I've
Speaker 3: placed in it to not suffocate you just support the
Speaker 3: areas that women like to feel supported in. So yeah,
Speaker 3: I really like a made skirt that took me two
Speaker 3: years to make. So I put a lot into every
Speaker 3: single design, and I really take my audience with me
Speaker 3: to be like, well, what do you want to know
Speaker 3: what I want? So my next thing that I'll be
Speaker 3: launching for summer is a backless with the figure crutch.
Speaker 3: So it's really low, it can go hold tight. It's
Speaker 3: got a good brayer.
Speaker 1: In itsh like it's engineering.
Speaker 2: Yeah, it really is. Like I'm on my eighth rain
Speaker 2: of samples.
Speaker 3: Like last week, I was drawing chalk on it, like
Speaker 3: I was like, okay, let's move the cup down here.
Speaker 2: And that's a lot of research.
Speaker 1: You know.
Speaker 3: I spent a lot of money buying other brands and
Speaker 3: be like what are they doing? Like what can I do?
Speaker 3: And it's all to make something like better I feel,
Speaker 3: and make it for every you know, you can't make
Speaker 3: something for everybody, but you can give it a good shot.
Speaker 3: And that's why I have a tall body in a
Speaker 3: petique because everyone has different torsos.
Speaker 2: So I'm really proud of it.
Speaker 3: And I think that, you know, as I said, like
Speaker 3: your product is the body and your brain is the soul,
Speaker 3: and people believe in it. And you know, I never
Speaker 3: I guess scale myself on you know, how much I've
Speaker 3: scaled or how many awards.
Speaker 2: It's one.
Speaker 3: It's it's what women say to me about what you
Speaker 3: know it's made them feel, or just.
Speaker 2: To see themselves, because I do think that how can.
Speaker 3: You kind of feel like you belong if you never
Speaker 3: see yourself right? And it's been you know, we're from
Speaker 3: a generation of nineties girls. We will told we're going
Speaker 3: to make it, We're never going to make it unless
Speaker 3: we're super thin, and you know, I think that that's
Speaker 3: not true anymore. It's not true, but we're still working
Speaker 3: on that mentality to be like absolutely it's not. So yeah,
Speaker 3: I love it and it's evolving to more than just
Speaker 3: obviously shapewear.
Speaker 2: We've got other product.
Speaker 3: We've done events, which is all back into confidence and
Speaker 3: backing yourself. We do the Feel Fun so we every
Speaker 3: quarter we give five thousand dollars to a new female
Speaker 3: founder who's got an idea. So that's all about just
Speaker 3: going for it. So there's a lot of, I guess
Speaker 3: layers to it because I think I put a lot
Speaker 3: of myself into the brand.
Speaker 1: You can tell your energy is like very authentic, and
Speaker 1: I think also you know, it's not just a brand
Speaker 1: with a name, it's you, and so you do I
Speaker 1: can tell you take it so seriously in care so
Speaker 1: much because they are coming to you not just a brand,
Speaker 1: but jewels who made them feel good. And he's listening
Speaker 1: to me. So there's a lot of responsibility, but you're
Speaker 1: nailing it.
Speaker 3: Yeah, I really like it's really humbling, you know, and
Speaker 3: I think that's my thing when people come up and go,
Speaker 3: you're doing so much for women and that makes me
Speaker 3: really proud. So and that's you know, always say, good
Speaker 3: things happen when you're just yourself and when you're comfortable
Speaker 3: and confident in yourself and you you know, speak up
Speaker 3: for yourself and you do things how you want to
Speaker 3: do them and have conviction with that. Then you know,
Speaker 3: if you don't hurting anyone along the way, I think
Speaker 3: you can't really go wrong.
Speaker 1: Yeah, I love that. So talk to me about the
Speaker 1: models in your campaigns, and we do say models, but
Speaker 1: there it's funny in media, especially in magazines, you'd call
Speaker 1: them real women, like everyone is a real woman.
Speaker 2: And I always stay try and get away from that.
Speaker 3: I totally agree and say, like someone's come back with
Speaker 3: the pressing and I always go, can you change that
Speaker 3: to all totally?
Speaker 2: Because all women are real?
Speaker 1: How do you find these women? You mentioned how it's
Speaker 1: so important to include them, but obviously they're not professional
Speaker 1: models most of the time. Where do you find them?
Speaker 1: What does it do to them after the street? What
Speaker 1: do you see the change in them?
Speaker 2: Oh, it's been amazing. Actually.
Speaker 3: So my first campaign I ever did in two thousand
Speaker 3: and twenty. What year was it, It was just before COVID. Yeah,
Speaker 3: so I spent a year coming up with the idea.
Speaker 3: I had about two and a half thousand applicants and
Speaker 3: I read every single one. I cried, I laughed, I
Speaker 3: you know, and that's when I was like this is
Speaker 3: so important. Women want to be seen, women want to
Speaker 3: share their story, and then for women to see themselves
Speaker 3: in reflection. But my last campaign, I just did the
Speaker 3: reshaping expectation and it was in my head it was,
Speaker 3: you know, if we were young girls playing with dolls,
Speaker 3: imagine that we did have a Barbie.
Speaker 2: I mean, Barbie is amazing. Now let's get a credit
Speaker 2: that actually has a childhood.
Speaker 3: If there was one that was just like ups and
Speaker 3: so that's why I made the figure dollhouse. So all
Speaker 3: the women were all different shapes and sizes, and their
Speaker 3: props inside were their story of what made them. Then
Speaker 3: you know, one woman had hiking boots and then like
Speaker 3: a pair of heels. It was like, well, I don't
Speaker 3: fit the mold because I love doing like traditionally boy things,
Speaker 3: but I like being a female really feminine as well.
Speaker 3: So it was all these different and one woman has
Speaker 3: a stonema, so she had like a you know, a
Speaker 3: doctor's kind of script with her and so yeah, it
Speaker 3: was really great in the sense and we read all
Speaker 3: of them. This part of my work really matters. You know,
Speaker 3: the girl with the stomach, she got asked to do
Speaker 3: a speaking event last week. One of my girls in England.
Speaker 3: She went from three hundred followers that she had when
Speaker 3: she joined Figure, she's now got sixty thousand. She's been
Speaker 3: signed with an agency, and I know that people go
Speaker 3: there to find those women, you know, for different things.
Speaker 2: Yeah, my alopecia girl, she's gone.
Speaker 3: On to start her own you know, bald retreat and
Speaker 3: it's given them the confidence to do that and that's
Speaker 3: been incredible. So and that's how we find them literally
Speaker 3: just doing callouts and we keep everyone on file and
Speaker 3: I just keep sometimes call them up ourselves and remember
Speaker 3: when you set that application and you'll always stand out.
Speaker 3: So yeah, it's been really great and that something will
Speaker 3: continue to do. And we do get some girls who
Speaker 3: you know, loved doubling into a bit of social media.
Speaker 1: That's incredible an overwhelming response.
Speaker 2: Yeah, it's been great.
Speaker 1: You've had incredible moments many what's your proudest moment in
Speaker 1: your fashion? I guess career? Oh what pops straight to
Speaker 1: your head? There's always one little teeny tiny thought, Like.
Speaker 3: My first thought is being in like the first edition
Speaker 3: of Forbes Australia. Like that was a moment. But tell
Speaker 3: us about that, Oh it was amazing, So was it. It was, yeah,
Speaker 3: just for I guess what I do. So it was, yeah,
Speaker 3: the first edition of the Australian Forbes magazine and I
Speaker 3: was one of the ten creators in there.
Speaker 2: So that was a moment.
Speaker 3: Yeah, like I've actually framed the letter that I got
Speaker 3: to say you'd be in it.
Speaker 1: That was ad on my forehead. If that was me,
Speaker 1: that's amazing.
Speaker 3: But to like in the last you know, like this
Speaker 3: year for me would be winning campaign of the year
Speaker 3: actually com last week, like I was up for Founder
Speaker 3: and I didn't care about I didn't win that one
Speaker 3: most Inclusive Brand, Best Undergarment, and then campaign and that
Speaker 3: was what was really important to me was winning that
Speaker 3: because it's really a really important message.
Speaker 2: So that I was like really really touched by.
Speaker 1: And that's the campaign you were referring to the adults.
Speaker 3: That's clever, creative, Yeah, because to be honest, you know
Speaker 3: you're saying before like being kind of the face, it
Speaker 3: was never meant to be about me. It was it
Speaker 3: meant to be about other women. And I really try
Speaker 3: and do that, but you know, unfortunately, like you know,
Speaker 3: the ads, you get the algorithm, it does best when
Speaker 3: I'm in it, and I get that because I live
Speaker 3: it and I breathe it and I love it and
Speaker 3: I really share the message of it.
Speaker 2: But it is actually about the women in Australia.
Speaker 1: Really but also shape where can look quite vanilla in
Speaker 1: a campaign if it's just like he's a nude thing
Speaker 1: on a nude body. You know, how clever to do
Speaker 1: such a creative campaign?
Speaker 2: Yeah, No, it's been great fun. There's a fun part
Speaker 2: of it that's amazing.
Speaker 1: Okay, So the world at the moment, I mean, I
Speaker 1: think body confidence and body inclusivity came so far, but
Speaker 1: now there's a thing called skinny. I don't even know
Speaker 1: what that is. People are having body parts moved for,
Speaker 1: you know, to overall look smaller. You remain very confident,
Speaker 1: which is very refreshing and thank goodness. But what's your
Speaker 1: take on all of that and what do you think
Speaker 1: why is this happening to the industry when we've come
Speaker 1: so far?
Speaker 2: Firstly, I think, most importantly, a woman's body should never
Speaker 2: be a trend to begin with. And you know, one minute,
Speaker 2: we're celebrating the curve, you know, like the booty, like
Speaker 2: you know, the kimmique trend that happened, and now we're
Speaker 2: celebrating the super thin. I think it's it's so damaging
Speaker 2: the messaging of it.
Speaker 1: I know, it's a tree is a trend. It's just
Speaker 1: that tree, Like you shouldn't the shape like we're big
Speaker 1: boobs or small boobs.
Speaker 3: I'm always like, what do you mean you? You know,
Speaker 3: and as you know spoken about before, we're not a trend.
Speaker 3: And it's about being comfortable as you are and not
Speaker 3: placing so much value on your body or the size
Speaker 3: of what you are or the shape that you are.
Speaker 2: It literally is celebrating the.
Speaker 3: Body that you've got and being like I'm alive, I'm well,
Speaker 3: you know, and you can find something for you, you know.
Speaker 3: And I think it's just so unhealthy. It's such an
Speaker 3: unhealthy image to look at that and think, oh I.
Speaker 1: Aspire to be like that physically and mentally.
Speaker 2: Yees.
Speaker 1: Yeah, it's tricky, isn't it. I thought we came so
Speaker 1: far and maybe we live in our own little ecosystems
Speaker 1: and algorithms. But it's an interesting world to be in
Speaker 1: a woman, and social media and fashion it definitely ebbs
Speaker 1: and flows. So I think having people like you for
Speaker 1: women to look up to to go, hey, you know,
Speaker 1: oh I mean genuinely happy.
Speaker 3: Yeah, Like I I got offered hundreds of thousands of
Speaker 3: dollars to sign up with a big brand for the pen,
Speaker 3: and I was like, absolutely not. Anyway, it is a
Speaker 3: really interesting time, and I don't think the answers.
Speaker 1: I don't think there's been I g that I can
Speaker 1: think of such a seismic shift in like wellness, health, fashion, everything.
Speaker 1: I guess at the moment, so it's interesting to see
Speaker 1: which way it goes. But I think you're obviously unwavering
Speaker 1: and staying true to yourself, which is awesome because it's hard,
Speaker 1: you know, especially if someone's throwing hundreds of thousands of
Speaker 1: dollars at you, but that shows your long term you know,
Speaker 1: it would be alienating your audience perhaps, so it just
Speaker 1: doesn't align with you.
Speaker 2: Yeah, it just I was like, hard, No, I think it.
Speaker 1: Okay, your confidence is clear, it shines through and you know,
Speaker 1: you said it is a practice. But a lot of
Speaker 1: people you haven't been on that practice or just don't
Speaker 1: have it as naturally or aren't there right now. So
Speaker 1: what's your advice to those people that want to be
Speaker 1: more confident and look up to you, but they just
Speaker 1: their internal dialogue You know when they get dressed, they
Speaker 1: just don't have it at the moment.
Speaker 3: I think, as I said, it's not like a destination,
Speaker 3: is definitely a practice. And I think just those small
Speaker 3: things of just talking kind to yourself, like I honestly
Speaker 3: as ranky as it sad, I all get ready and
Speaker 3: you look great today, Like I just tell myself like
Speaker 3: why not? And once you start thinking like that, it
Speaker 3: just becomes your program of how you talk to yourself.
Speaker 3: And that is such a big part of being confident
Speaker 3: and feeling good. I think with your body, look at
Speaker 3: yourself and be like, what do I like about my body?
Speaker 3: You've all got to like something, go with that, find
Speaker 3: that part and show that part off, or you know,
Speaker 3: dress that part up. Like I think that's a really
Speaker 3: simple way of a first step to find you know,
Speaker 3: what suits you or what you feel, what you feel like,
Speaker 3: you feel more confident in.
Speaker 1: Yeah, just focuses on the positive. Yeah, don't keep telling
Speaker 1: yourself the negative. Oh god, I need that for so
Speaker 1: many reasons, honestly. That is it's so simple but hard.
Speaker 1: So yeah, that's why I don't think, you.
Speaker 3: Know, there's I don't you know, I have those days like,
Speaker 3: oh my god, I'm covered in so like if someone
Speaker 3: gave me a magic pill, I'll be gone.
Speaker 2: I would take it, but I don't dwell on it. It
Speaker 2: doesn't stop me from putting a bikini on. I don't
Speaker 2: stop me from you know, like, it doesn't hold me back.
Speaker 3: And I think that that's where our mindset has to
Speaker 3: reframe to be like, oh my god, it's.
Speaker 1: Just a leg.
Speaker 3: You know, it's okay. You know it's okay, and that's
Speaker 3: you know, in figure. That's why I never edit. I
Speaker 3: always leave my cilu light there. I always leave everyone
Speaker 3: stretch marks and scars because it's real. And as I said,
Speaker 3: when you see that come back, it makes women go,
Speaker 3: I'm okay.
Speaker 1: It's just a leg. That's my favorite quote. It's so true.
Speaker 1: It's just a like this other stuff to worry about.
Speaker 1: Your campaigns are beautiful because there's so much diversity in
Speaker 1: body size and body shape. Talk to about the age
Speaker 1: of the women that come to you, and that your feature. Sure.
Speaker 3: So my oldest ambassador, unfortunately she passed last year. She
Speaker 3: was nearly ninety, and she just had a twinkle in
Speaker 3: her eye. You and you're just like I want to
Speaker 3: be you when I'm older. She's one of those women.
Speaker 3: She was so fabulous. Her daughter in law applied her
Speaker 3: and when I called her.
Speaker 2: She was like, what, who is there? You know, so
Speaker 2: she was amazing.
Speaker 3: I've got a lady at the moment who's sixty, and
Speaker 3: she was called the unedited doll, like unedited icon. That's
Speaker 3: because she's gone like no filler, no botox, natural hair,
Speaker 3: she is beautiful.
Speaker 2: So everyone had a message in that regard.
Speaker 3: My youngest is in her early twenties, but it's always
Speaker 3: just been any age group.
Speaker 2: We did a mother and daughter.
Speaker 3: Campaign a couple of years ago, and that was to
Speaker 3: show like the similarity in their bodies or the difference
Speaker 3: or how different they look.
Speaker 2: But also because I sometimes think as women, our.
Speaker 3: Relationship times with my mother can be some of the
Speaker 3: one of our most complicated ones. So I wanted to
Speaker 3: highlight that to say, like, you know, they're not all
Speaker 3: the same. Like, you know, everyone has like a bit
Speaker 3: of like two of my girlfriends, their mum is like
Speaker 3: they're bestie and they go out together and you know,
Speaker 3: and I was always being like like, oh, so I
Speaker 3: wanted to show that too, like everyone has different relationships,
Speaker 3: but all ages literally all ages and up to you know,
Speaker 3: size twenty four from size six and showing that. I said,
Speaker 3: like shapewear is not just for you know, the curvy
Speaker 3: girl to pour herself into.
Speaker 2: A Microsoft skinny. It's not about that. It's a feeling.
Speaker 2: And you know the size eight women love it too.
Speaker 2: So that little peach pop that elevate gifts.
Speaker 1: To our Scots, I love that. Okay, So tell me
Speaker 1: how do you get dressed? What are your favorite Australian brands?
Speaker 1: Where do you shop? What do you wear?
Speaker 2: I'm a real mix really.
Speaker 3: I've got my go tos that I love, for like
Speaker 3: Red Carpet for you know speaking, I love wearing colors
Speaker 3: and Patty. I love wearing Elliott dresses for like I
Speaker 3: don't know, they just make me feel really feminine and beautiful.
Speaker 3: I honestly, I have no If I see something I
Speaker 3: like it, Like I said, I'm wearing something from the
Speaker 3: op shop right now. Like I'm not a brand person.
Speaker 3: I don't have like that's all I wear. But with
Speaker 3: shopping in Australia, I do find that, you know, there's
Speaker 3: certain brands that go, oh, we're inclusive, and then you
Speaker 3: go into the shop and they don't have your size
Speaker 3: they will do it online, but that also doesn't feel
Speaker 3: inclusive because it's like, oh, we only go up to
Speaker 3: a size sixteen, but it's on our website. So that's annoying.
Speaker 3: And I think that when it's inconsistent sizing across brands,
Speaker 3: and I think it's something we could do better because
Speaker 3: unfortunately us women women, we then I guess when the
Speaker 3: tag is different, we kind of blame ourself, not the dress, right,
Speaker 3: And I think that's a really important point, is like
Speaker 3: that tag does not define you at all, but we
Speaker 3: do tend to do that if you try something and
Speaker 3: you're like, oh but I am that size, No, it's
Speaker 3: just the brand's different. So I think that's an important
Speaker 3: thing in Australian fashion. I know that when I bring
Speaker 3: out something new, I do try and go to another
Speaker 3: like the big names and be like what are they doing?
Speaker 3: And you can see there's a consistency when it comes
Speaker 3: to things like that, especially with bras and stuff that
Speaker 3: you try and get it all the same. But with clothes,
Speaker 3: I don't think we've done that. I learned very quickly
Speaker 3: that we'men and don't like letters. Like when I first launched,
Speaker 3: I was like m l X yeah, and I got
Speaker 3: a lot of feedback.
Speaker 1: Numbers are better now.
Speaker 3: Yeah, It's just they didn't like if it was like
Speaker 3: XXL or it was like a psychological thing.
Speaker 2: So I've changed to numbers.
Speaker 3: Like my next round, like round two was like, okay,
Speaker 3: we're now numbers.
Speaker 1: So interesting to navigate from the brand side as well
Speaker 1: as this, well, I think Australi can do better. We
Speaker 1: can always do better. So let's hope that people you're
Speaker 1: leading the way and people follow Thanks. Coming up after
Speaker 1: the break, everyone's favorite segment and Jewels is keeping us
Speaker 1: warm with some delicious coats. It's very expensive. How much
Speaker 1: are these jewels? Bey to budget? It's cold, it's not
Speaker 1: cold in this studio and I'm pery, so I'm always
Speaker 1: but she's having a flush. I'm always having a flush.
Speaker 1: Talk to me about these coats. Let's start with your budget.
Speaker 3: Okay, Budget is a bigw It is on sale right now.
Speaker 3: It was originally only forty nine dollars. It is gray,
Speaker 3: it is oversized, it's lined, and now it's only thirty
Speaker 3: and honestly, it is a hero piece.
Speaker 2: And it also comes in a beautiful aubergine.
Speaker 3: Oh aubergine, like really dark, beautiful yeah, really beautiful.
Speaker 1: Do you get lots of samples because you're the ambassador, Like,
Speaker 1: do you get to have every color? No?
Speaker 3: I literally I got the gray because it was part
Speaker 3: of my edits were put together and I was in
Speaker 3: store the other week and I was like, oh my god,
Speaker 3: why did I not get the aubergine one.
Speaker 1: I will start a campaign. You need it. Honestly, if
Speaker 1: you wear the Mountain about.
Speaker 2: It's really great.
Speaker 3: And I'm like for the thirty dollars now, like they're
Speaker 3: literally giving it to you.
Speaker 2: It is such a great coat.
Speaker 1: I bought a fancy sandwich at a cafe the other
Speaker 1: da't It was twenty four dollars. You say a sandwich,
Speaker 1: yes's like a fancy toasted sandwich. Hello, coach, all right,
Speaker 1: tell me about your bootie.
Speaker 3: It's a cook eyed coat. It's darker gray. It's a
Speaker 3: little bit more straight cut. But it's four hundred and
Speaker 3: eighty dollars.
Speaker 1: And I'm like, kneeling no long as well long?
Speaker 3: Okay, So I mean, I'm sure it's like beautifully made,
Speaker 3: but I'm also like thirty dollars, Like I get over
Speaker 3: my coats, right, I like to wear them for one
Speaker 3: season and then give them to dress for success.
Speaker 1: I accidentally always put them on the floor and they
Speaker 1: get grossy you put them on the floor. I'm a
Speaker 1: floor person. Look, I've got some really expensive coats and
Speaker 1: coats and then I've got some really affordable ones and
Speaker 1: I love them equally. Yes, I agree, why we do
Speaker 1: bruche you to budget? Okay, my item is quite a
Speaker 1: unique thing to bring, but I'm obsessed and I wear
Speaker 1: them all the time. It's a sheer V neck cardigan.
Speaker 1: I'm not wearing one today, but it's what I always
Speaker 1: reach for. But I don't know what to wear or
Speaker 1: I don't know the dressiness level. I've got one from Uniclo.
Speaker 1: I want, I say sheer. It's like I'm wearing a
Speaker 1: very sheer top today. I just mean sort of that
Speaker 1: more slinky knit, not really kind of a chunky knit,
Speaker 1: and I wear you know, it's a V neck and
Speaker 1: so you can kind of have a little bit of
Speaker 1: cleavage or a little bit of skin if you want
Speaker 1: to dress it up. I've got two black ones that
Speaker 1: I love, Wanta Boogie, want to Budget, and I sometimes
Speaker 1: wear them with like a suit pant or then just
Speaker 1: like a gene you could just wear them everywhere so
Speaker 1: I brought colors today because you know, I'm trying to
Speaker 1: branch out my budget. Is from cotton on. It is
Speaker 1: called the Cotton Feather Button cardigan. There's two colors, but
Speaker 1: I like the porcelain, which is like a creamy, creamy, yeah,
Speaker 1: porcelain V neck and if you look very closely, it
Speaker 1: kind of looks fluffy, but it's it's still a semisheer
Speaker 1: at the top and then it's kind of a bit
Speaker 1: ribbed at the waist. But I've tried it on in
Speaker 1: store and I just sized up because I like it
Speaker 1: just to be a little bit kind of I don't know,
Speaker 1: I don't want that. I don't want. I don't wear
Speaker 1: cardigans because I want to be restricted. Forty nine ninety five.
Speaker 1: And then another one that I've not tried this brand.
Speaker 1: I must say, I haven't tried this brand, but I've
Speaker 1: wanted you for a really long time, and people always
Speaker 1: said to me, is it a scam? Have you tried it?
Speaker 1: Haven't tried it? Reviews are good. It's called United Arrows
Speaker 1: and it's a really popular Japanese brand, but it's expensive. Sorry.
Speaker 1: So it's the United Arrow sheer V neck cardigan in brackets, washable.
Speaker 1: I think the Japanese really like things to wash and wear,
Speaker 1: and when you think of you like Unigo as well.
Speaker 1: And I really appreciate that because I'm like, great, tumble
Speaker 1: dry it, see you later two hundred and fifty five dollars.
Speaker 1: So let me show it to you. For a cardigan, yes,
Speaker 1: but it's really nice. I mean, I'm sure you can
Speaker 1: get it elsewhere. That's the gray. It comes in a
Speaker 1: million different colors.
Speaker 2: I don't think I've ever seen a cardigan like her.
Speaker 1: It's hard to find shit, and also v neck.
Speaker 2: It's sheek, isn't it.
Speaker 1: Well it's and you know travel, they're really handy. I
Speaker 1: remember when I went to Italy once and I was
Speaker 1: just stuck with my shoulders out. And it's funny I
Speaker 1: mentioned that because yesterday I helped a girlfriend put her
Speaker 1: and I'm going, are you going to the vatic? Are
Speaker 1: going anywhere? You need to cover your shoulders And so
Speaker 1: a cardigan like this is just handy for travel, and
Speaker 1: they go on the floor well because they're not numbily
Speaker 1: I just love. I'm just very clumsy and lazy. So yeah,
Speaker 1: it just sort of a trans seasonal v nexhear cardigan
Speaker 1: very not in the zeitgeist right now, not a trend,
Speaker 1: but I always reach for them and the people are like, oh,
Speaker 1: I like your cardigan. There you go, so fifty bucks
Speaker 1: or nearly three hundred.
Speaker 2: A bit of a difference, guys, difference.
Speaker 1: And that's why we call it boushi in budget. Honestly,
Speaker 1: I feel lighter talking to you. I know it was
Speaker 1: about fashion, but it's so much more than that, because
Speaker 1: you can genuinely feel your energy and that you're not
Speaker 1: just you know, saying something, and that you you work
Speaker 1: really hard on yourself and you're creating amazing things for
Speaker 1: the women out there. So congratulations and thank you for
Speaker 1: joining me.
Speaker 2: Thanks for having me, guys, thank you welcome.
Speaker 1: Thanks so much for joining me. And if you want
Speaker 1: more Nothing to Wear, you can follow us at Nothing
Speaker 1: to Wear a pod and the newsletter that goes out
Speaker 1: every week is free and fabulous. You want it in
Speaker 1: your inbox, so head to the show notes and sign up.
Speaker 1: See you next time. Mamma Mia acknowledges the traditional owners
Speaker 1: of the land. We have recorded this podcast on the
Speaker 1: gadical people of the Eor Nation.