WEBVTT - From MAFS To Fashion Mogul: Jules Robinson On Why Australian Sizing Is Broken 0:00:08.234 --> 0:00:16.474 You're listening to a mom with mea podcast. Whoever said 0:00:16.553 --> 0:00:19.753 orange is a new pink with seriously disturbed laurels for 0:00:19.834 --> 0:00:23.354 spraying groundbreaking? Oh my god, you have to do it. 0:00:23.394 --> 0:00:27.994 You live for fashion. Hello, and welcome to Nothing to Wear, 0:00:28.114 --> 0:00:31.354 the podcast that solves fashion problems and levels up your wardrobe. 0:00:31.554 --> 0:00:34.034 I'm Lee Campbell and I'm in an exceptionally good mood, 0:00:34.034 --> 0:00:36.114 which I was not in a little while ago. You 0:00:36.193 --> 0:00:37.674 might hear a bit of a croak in my voice. 0:00:37.714 --> 0:00:40.833 I've been sick. And then I sat down with today's guest. 0:00:41.193 --> 0:00:44.193 It is Jules Robertson. You might know that name from maths. However, 0:00:44.233 --> 0:00:46.834 I have never watched Married at First Sight in my life. 0:00:47.153 --> 0:00:49.074 Jaws and I talk about so much in this episode 0:00:49.114 --> 0:00:51.233 about how she founded a brand in the middle of 0:00:51.273 --> 0:00:54.273 lockdown and how it is absolutely killing it today. They 0:00:54.434 --> 0:00:56.714 just won a major reward and they have a copyright 0:00:56.794 --> 0:00:59.634 on part of the garment that nobody else has, which 0:00:59.674 --> 0:01:02.514 is pretty clever. It's all about inclusivity. But that's not 0:01:02.594 --> 0:01:04.834 just a term that she's throwing around. She lives it, 0:01:04.914 --> 0:01:06.754 She breathes that, she walks it, and she has one 0:01:06.794 --> 0:01:09.354 hundred of thousands of women telling her so every day. 0:01:09.514 --> 0:01:12.914 So let's get into it. Jules, welcome to nothing to wear. Now. 0:01:12.954 --> 0:01:15.514 For people that aren't familiar with you, I don't know 0:01:15.594 --> 0:01:17.794 why they wouldn't be. But what have you been up 0:01:17.834 --> 0:01:19.594 to lately? Who are you? And what do you do? 0:01:20.074 --> 0:01:22.554 What have I been up to lately today? Or in general? 0:01:22.714 --> 0:01:26.354 I know it's in a nutshell. Married at first sight 0:01:26.394 --> 0:01:28.834 will be on my tombstone. I've we've been married eight 0:01:28.914 --> 0:01:32.594 years this year. Yeah, so season season. 0:01:32.354 --> 0:01:35.594 Six, it's been going a long time. Yes, it has 0:01:35.754 --> 0:01:36.474 the best success. 0:01:36.914 --> 0:01:37.834 There's a few of us. 0:01:37.714 --> 0:01:39.754 Now, I mean the stats aren't great, but there is 0:01:39.794 --> 0:01:41.594 a few of us, so that it would be how 0:01:41.674 --> 0:01:45.594 people originally know me. But from moving on from Mass, 0:01:45.634 --> 0:01:49.434 I founded Figure, which is an inclusive shapewear brand, and 0:01:49.914 --> 0:01:53.794 founded more Amused, which is inclusive fashion content creator, war 0:01:53.874 --> 0:01:58.714 winning content creator, warmanning entrepreneur. And I guess everything that 0:01:58.794 --> 0:02:02.954 I have done since then is really rooted in inclusion, 0:02:03.114 --> 0:02:07.394 authenticity and just championing women. So I think, think, but 0:02:07.434 --> 0:02:09.633 what have I been up to? Oh my god, it's 0:02:09.674 --> 0:02:10.714 always mama. 0:02:10.874 --> 0:02:12.794 And I'll never ask about the juggle because you know 0:02:12.874 --> 0:02:15.154 Dad's juggle too, But you do fit a lot in 0:02:15.594 --> 0:02:15.953 I do. 0:02:16.114 --> 0:02:18.834 I do fit a lot in that. Definitely. I have 0:02:18.954 --> 0:02:21.314 help my husband. I absolutely co parent. 0:02:21.554 --> 0:02:23.554 You know, we have times where it's my time to 0:02:23.594 --> 0:02:25.434 shine and it's his and we just do that dance 0:02:25.474 --> 0:02:26.154 back and forth. 0:02:26.634 --> 0:02:27.474 But yeah, I do. 0:02:27.434 --> 0:02:29.634 Fit a lot in having two kids. I don't think 0:02:29.674 --> 0:02:31.394 there is such thing as balance. You just got to 0:02:31.594 --> 0:02:33.794 You've got your glass balls right, and yep, your kids 0:02:33.834 --> 0:02:35.594 are glass and the others are plastic, and you. 0:02:35.634 --> 0:02:37.674 Just sometimes they have to be plastic because they're not 0:02:37.754 --> 0:02:39.514 sick and they can watch a movie for an hour. 0:02:39.714 --> 0:02:42.394 Yeah, I feel like over time, I've got better at it. 0:02:42.914 --> 0:02:45.034 And I know that if I wanted to sustain everything 0:02:45.034 --> 0:02:46.354 I've been doing for the last few years, I had 0:02:46.354 --> 0:02:47.954 to learn how to hold everything a bit differently. 0:02:48.114 --> 0:02:50.633 So that took time, that took through burnout. 0:02:50.914 --> 0:02:53.714 But I'm definitely in a good place right now of 0:02:53.834 --> 0:02:55.554 in just managing it all a little bit better. 0:02:55.594 --> 0:02:57.834 Okay, we need to do a separate, not fashion podcast 0:02:57.834 --> 0:02:59.554 about how you do that, because that's amazing and some 0:02:59.634 --> 0:03:02.594 days I'm sure we're better than others. So to set 0:03:02.594 --> 0:03:04.514 the scene and people might not be watching and you 0:03:04.514 --> 0:03:08.234 look fabulous today, but how do you describe your personal style. 0:03:08.994 --> 0:03:10.074 I would say it. 0:03:10.114 --> 0:03:13.394 Is classic but with a big personality, because I do. 0:03:13.514 --> 0:03:15.554 I do like the classic look, but I'm not afraid 0:03:15.594 --> 0:03:18.954 of having a little play. I don't fall too deeply 0:03:18.954 --> 0:03:21.594 into trans I don't. I'm not that girl where I'm like, oh, 0:03:21.594 --> 0:03:23.714 that's trendy, I've got to wear it. I definitely feel. 0:03:23.794 --> 0:03:27.714 I feel my clothes, and I definitely use my wardrobe 0:03:27.794 --> 0:03:30.314 to step into how I want to feel for that day, 0:03:30.434 --> 0:03:32.793 like if I'm speaking, if I'm doing a keynote, like 0:03:32.834 --> 0:03:35.154 I love wearing colors and patty like that makes me 0:03:35.234 --> 0:03:37.834 feel powerful today. I don't know, I just felt like 0:03:38.234 --> 0:03:40.034 Emily emparison. 0:03:39.514 --> 0:03:41.874 I look amazing. So you're wearing it like a duck 0:03:41.914 --> 0:03:46.474 egg blue beret almost identical color, like a cool like croc. 0:03:47.594 --> 0:03:50.514 This is just from a like a secondhand, oh my 0:03:50.554 --> 0:03:52.354 god shirt. 0:03:52.394 --> 0:03:55.834 It's phenomenal, white tank leathered pet like, you look amazing, 0:03:56.114 --> 0:03:59.314 thank you, And yeah, it's interesting. Classic can sometimes read 0:03:59.874 --> 0:04:02.634 people think boring, but it's no. I think you're playful 0:04:02.674 --> 0:04:04.194 from you know, watching you over the years. 0:04:04.394 --> 0:04:05.754 Play Yeah, definitely. 0:04:05.954 --> 0:04:08.434 I shared a picture last night and it was a 0:04:08.474 --> 0:04:11.034 picture of myself in a photo shoot and it was 0:04:11.274 --> 0:04:13.434 My outfit was all over the place and it was 0:04:13.474 --> 0:04:15.074 something that I probably wouldn't wear down the street, but 0:04:15.074 --> 0:04:16.754 it was a photo shoot and there were so many 0:04:16.794 --> 0:04:19.114 comments of people saying, I usually love what you wear, 0:04:19.113 --> 0:04:21.153 but this is a hard note. And I'm like, fashion 0:04:21.234 --> 0:04:23.633 is fun, Like I don't think you should be restricted 0:04:23.633 --> 0:04:25.794 to be Oh, this is my style and this is it. 0:04:25.993 --> 0:04:29.034 Like I love wearing clothes that like I wore when 0:04:29.073 --> 0:04:30.794 I was twenty, Like, I don't feel like we have 0:04:30.873 --> 0:04:32.274 to restrict ourselves just because. 0:04:32.034 --> 0:04:33.873 Of our age as well about what we're going to wear. 0:04:34.113 --> 0:04:36.474 It's a feeling and I love the way that clothes 0:04:36.513 --> 0:04:36.994 give you that. 0:04:37.274 --> 0:04:37.433 You know. 0:04:37.594 --> 0:04:39.234 They said the power of an outfit. 0:04:39.073 --> 0:04:41.514 Is on the MEI character almost and yeah, it's not 0:04:41.553 --> 0:04:44.474 a tattoo, it's for a day, you know. Totally strong opinion. 0:04:44.553 --> 0:04:44.753 I know. 0:04:44.873 --> 0:04:47.273 It was like I'd broken the law. I was like, chill, guys, 0:04:47.274 --> 0:04:48.034 I can take it off. 0:04:48.794 --> 0:04:51.513 I love it. So let's talk about evolution, because we 0:04:51.594 --> 0:04:54.753 you know, we mature and we change, and how has 0:04:54.753 --> 0:04:57.234 that affected your fashion, Say from your twenties to now 0:04:57.274 --> 0:04:59.914 you know, reality TV or TV in the spotlight and 0:04:59.914 --> 0:05:02.433 then becoming a mum, You've had a lot going on 0:05:02.474 --> 0:05:04.073 in your life, as we do over the decades, But 0:05:04.154 --> 0:05:05.914 how is your style changed throughout that? 0:05:06.553 --> 0:05:08.594 I think I was saying, like, what is your style? 0:05:08.753 --> 0:05:11.674 I think that evolving your style as you evolve as well, 0:05:11.714 --> 0:05:14.914 like motherhood absolutely changes your style. I always a like, 0:05:15.154 --> 0:05:17.274 love to show the bump girl, like not everyone is, 0:05:17.313 --> 0:05:19.474 but I'm like, get me in a tight dress, love it. 0:05:19.553 --> 0:05:23.193 I really embrace that change of my body. But I 0:05:23.234 --> 0:05:25.354 think that you know, you do change over time. And 0:05:25.393 --> 0:05:27.073 it's also it's like you change your makeup, Like I 0:05:27.154 --> 0:05:29.433 was a black eyeliner girl for so many years and 0:05:29.474 --> 0:05:31.034 I work up one day and I went, I look 0:05:31.073 --> 0:05:32.354 like I've got the beady of siyes in the world 0:05:32.354 --> 0:05:34.593 because my face has changed. So I think, you know, 0:05:34.633 --> 0:05:36.953 my face is evolving, my body is evolving, so you 0:05:36.993 --> 0:05:40.033 should change with that. I've been many sizes in the 0:05:40.034 --> 0:05:41.993 public eye. I've been from a twelve to an eighteen 0:05:42.034 --> 0:05:44.833 after giving birth. And one thing that I do credit 0:05:44.873 --> 0:05:47.713 myself if I've never really changed my style in that sense, 0:05:47.753 --> 0:05:50.393 like no matter what size I've been, I've always been like, 0:05:50.474 --> 0:05:52.433 I love fashion and I'll find things that suit my 0:05:52.433 --> 0:05:55.593 body in this moment. So I think that you know, 0:05:56.393 --> 0:05:58.953 your life changes and evolves and your wardrobe should change 0:05:59.034 --> 0:05:59.354 with that. 0:05:59.633 --> 0:06:01.634 Yes, but I also like before you reference something that 0:06:01.674 --> 0:06:04.074 you might have worn a decade ago. I have pieces 0:06:04.073 --> 0:06:06.633 that I hang on to and regardless of trends, and 0:06:06.633 --> 0:06:08.474 I love trend but I try not to follow trends 0:06:08.474 --> 0:06:10.313 too much. But sometimes you're like, oh, I just bloody 0:06:10.313 --> 0:06:12.193 love that, and that is personal style because you've had 0:06:12.234 --> 0:06:14.234 it for so long and you still love it, and 0:06:14.234 --> 0:06:15.193 that's true to you. 0:06:15.433 --> 0:06:16.154 Yeah. 0:06:16.193 --> 0:06:18.234 I love a bit of Leopard, actually, and it always 0:06:18.274 --> 0:06:20.714 evolves and it comes back. And I've got a suit 0:06:20.753 --> 0:06:23.873 that I have had for years, like years and years, 0:06:23.873 --> 0:06:25.753 and I'm like, I love it and I still feel 0:06:25.753 --> 0:06:26.633 great when I put it on. 0:06:26.794 --> 0:06:29.993 Leopard's a neutral, I reckon, Yeah, it's a neutral. So 0:06:30.034 --> 0:06:31.873 you're not a massive trend follower. You won't just go 0:06:31.953 --> 0:06:34.153 Bizara and buy the trend because everyone else is. But 0:06:34.193 --> 0:06:37.154 you definitely have unique style and you always look very 0:06:37.154 --> 0:06:39.953 well put together. So how do you kind of marry 0:06:39.953 --> 0:06:42.233 the two in that you definitely are someone to look 0:06:42.474 --> 0:06:46.113 to and be inspired by fashion, but you're not really 0:06:46.193 --> 0:06:48.873 I guess too much looking at what everyone else is doing. 0:06:48.914 --> 0:06:51.234 Do you just follow your heart you go to the shops, 0:06:51.274 --> 0:06:52.593 you just look at the website. 0:06:52.714 --> 0:06:55.593 I think probably in my case, I think it's probably 0:06:55.993 --> 0:06:58.354 confidence shines through more than anything else. And I think 0:06:58.393 --> 0:07:01.234 that if you feel confident what you're wearing, even if 0:07:01.274 --> 0:07:02.514 it's not for everyone. 0:07:02.313 --> 0:07:04.154 You look good. And if you're comfortable, you look good. 0:07:04.154 --> 0:07:05.433 If you're confident, you look good. 0:07:05.873 --> 0:07:10.234 So I think that comes with time of knowing my body, 0:07:10.314 --> 0:07:12.234 knowing what I feel good in, knowing how to dress it, 0:07:12.274 --> 0:07:17.074 and knowing that whatever size that I am, it doesn't 0:07:17.234 --> 0:07:19.714 define my purpose on my happiness. I've been many sizes 0:07:19.754 --> 0:07:22.474 and I and I really hope that message gets to 0:07:22.514 --> 0:07:24.834 women that it really doesn't. You know, absolutely we can 0:07:24.834 --> 0:07:27.994 make health goals and whatever, but it's about appreciating where 0:07:28.034 --> 0:07:28.514 you are in. 0:07:28.474 --> 0:07:31.114 That time and shrinking just exactly. 0:07:31.354 --> 0:07:32.954 Yeah, like just go for it. 0:07:32.994 --> 0:07:35.354 Like stop waiting is my message in the sense of 0:07:35.393 --> 0:07:38.153 like feel sometimes you know I've done it in the past, 0:07:38.274 --> 0:07:39.994 be like, oh I'll wait twelve loss weight, or I'll 0:07:39.994 --> 0:07:41.714 wait till my skin clears up, or I'll wait till 0:07:41.754 --> 0:07:45.554 I fit into that dress. No, like celebrate yourself right now. 0:07:45.634 --> 0:07:47.794 And I think that's something I've been a real advocate 0:07:47.874 --> 0:07:50.594 for that you know, I really try and walk the 0:07:50.634 --> 0:07:52.874 talk with that message, and I think it's a really 0:07:52.914 --> 0:07:53.754 important message. 0:07:53.794 --> 0:07:55.473 And I think that's always been that way. Do you 0:07:55.474 --> 0:07:57.234 think it's or is it like something that you've had 0:07:57.234 --> 0:07:58.234 to really sort of go in? 0:07:58.474 --> 0:08:01.034 And I think it's a practice. I think people go like, hey, 0:08:01.034 --> 0:08:01.954 where's confidence from it? 0:08:01.914 --> 0:08:04.234 And I think you know, any advice to anyone listening, 0:08:04.234 --> 0:08:06.434 if you're going through that would be it is not 0:08:06.474 --> 0:08:07.594 something that you just at. 0:08:07.674 --> 0:08:08.834 It is a practice that. 0:08:08.834 --> 0:08:12.074 You consistently do and you consistently say to yourself, and 0:08:12.114 --> 0:08:14.833 eventually it becomes your way of thinking and the way 0:08:14.834 --> 0:08:17.674 that you are absolutely heavy days where you feel like shitty. 0:08:17.714 --> 0:08:19.074 Yeah, we all do. 0:08:19.194 --> 0:08:19.713 Sometimes. 0:08:19.714 --> 0:08:22.754 It's something that I've worked really hard at. And I 0:08:22.794 --> 0:08:24.794 think being the public eye, you have to really step 0:08:24.834 --> 0:08:26.714 into yourself and be like, I actually like who I am. 0:08:26.754 --> 0:08:28.994 I'm okay with me. If you don't, that's all right. 0:08:29.034 --> 0:08:32.234 We all can't like each other. But I think, you know, 0:08:32.474 --> 0:08:34.234 going back to the question about fashion, I think that 0:08:34.314 --> 0:08:37.194 if you you know, nothing shines better than someone's confident 0:08:37.194 --> 0:08:39.154 with a big heart, you know, so, but when it 0:08:39.154 --> 0:08:41.274 comes to the clothes, and you know, I enjoy that 0:08:41.314 --> 0:08:44.554 people look to me for fashion and becoming big w 0:08:44.794 --> 0:08:47.514 style consultant, Like that's a huge honor, and that's making 0:08:48.074 --> 0:08:51.114 an everyday brand be accessible for all women. 0:08:51.514 --> 0:08:53.914 Well, speaking of confidence, after the break, we're going to 0:08:53.994 --> 0:08:56.994 talk about keeping it real in a world of peptides 0:08:57.034 --> 0:09:00.114 and rib remodeling, and also how Jules has created two 0:09:00.274 --> 0:09:14.434 amazing brands that are surviving somehow in this market. So 0:09:19.074 --> 0:09:23.194 two fashion businesses, I mean, congratulations, that's amazing. Let's talk 0:09:23.234 --> 0:09:25.634 about the Shapeway brand because I think most people would 0:09:25.674 --> 0:09:27.514 know you for that, and I feel like in a 0:09:27.554 --> 0:09:29.634 market when there wasn't that much room to play, you 0:09:29.674 --> 0:09:31.994 did really make a difference. So tell me about how 0:09:31.994 --> 0:09:33.114 that started and what you do. 0:09:33.834 --> 0:09:36.994 So Figures started actually from off the back of Maths. 0:09:37.074 --> 0:09:40.154 I was obviously on television filming sorry for three months, 0:09:40.714 --> 0:09:42.634 and the dinner parties I'd have my sheep were on 0:09:42.674 --> 0:09:44.713 and it would roll down and it'd be so uncomfortable. 0:09:44.754 --> 0:09:46.434 I'd take my whole dress off to go to toilet 0:09:46.954 --> 0:09:50.274 and it was just like the most unseamless thing ever. 0:09:50.914 --> 0:09:54.754 So coming off the show and then obviously overnight being 0:09:54.754 --> 0:09:57.754 in the public eye, I received so many messages from 0:09:57.794 --> 0:10:00.914 women who I guess I'd learned a really big thing then, 0:10:00.954 --> 0:10:03.594 which I took into my business was that representation matters. 0:10:03.954 --> 0:10:07.594 And women saw me and then they saw themselves reflected 0:10:07.594 --> 0:10:10.034 in me because I was curvy or whatever, and they 0:10:10.154 --> 0:10:13.154 just came to me saying things like, where do you 0:10:13.194 --> 0:10:15.514 get your confidence from? I look like you, but I 0:10:15.554 --> 0:10:18.194 didn't dress like you, and all these things that were 0:10:18.194 --> 0:10:19.914 said to me. It was very clear that women didn't 0:10:19.914 --> 0:10:22.114 feel like they're enough because of their body. And then 0:10:22.154 --> 0:10:24.834 on the flip side of that, the comments and body 0:10:24.834 --> 0:10:28.114 shaming and the trolling for being a healthy, confident, courvageous. 0:10:27.634 --> 0:10:29.834 Woman, and overnight too when you weren't in the public 0:10:29.874 --> 0:10:32.074 eye before that would Yeah, well. 0:10:31.954 --> 0:10:33.474 We had a bit of prep for that because on 0:10:33.474 --> 0:10:35.474 our honeymoon a friend send us a link to Daily 0:10:35.514 --> 0:10:37.514 Mail and obviously it never had been in Daily Mail before. 0:10:37.554 --> 0:10:38.034 It was all. 0:10:37.954 --> 0:10:40.434 Exciting, and you know, of course went straight to the comments, 0:10:40.434 --> 0:10:42.874 as you do when you're a rookie, and it was 0:10:42.994 --> 0:10:45.194 all about not even before anyone had spoken to me 0:10:45.274 --> 0:10:47.674 or heard me talk or anything. It was just judgment 0:10:47.714 --> 0:10:50.434 for the way that I looked. And so we had 0:10:50.434 --> 0:10:52.154 a bit of six months of prepping for that. Okay, 0:10:52.154 --> 0:10:54.954 this is what's going to happen. So and to be honest, 0:10:54.954 --> 0:10:56.714 I've done enough work on myself that I was actually 0:10:56.754 --> 0:10:59.074 okay with that. I was like, that's okay, that's about you, 0:10:59.114 --> 0:11:02.434 not about me. But then having that and I never 0:11:02.514 --> 0:11:04.154 did I go on there or think I'm going to 0:11:04.154 --> 0:11:06.714 be a shapewear designer, But I walked off that experience 0:11:06.754 --> 0:11:09.114 and then from all of that noise and thought, if 0:11:09.154 --> 0:11:10.634 I could do one thing in this world, I can 0:11:10.674 --> 0:11:13.274 make a kick ass pair of shapewear. So that's where 0:11:13.274 --> 0:11:15.794 the brand came. That came from that listening to the 0:11:15.874 --> 0:11:18.554 Australian women of just like feeling that they needed to 0:11:18.554 --> 0:11:21.194 be fixed, and shapewear has always been boxed as it's 0:11:21.234 --> 0:11:23.634 to fix you, not to support the body that you have. 0:11:24.274 --> 0:11:26.554 And so that's where the root of Figure came. 0:11:26.634 --> 0:11:29.394 With its messaging, and I wanted to always use the 0:11:29.434 --> 0:11:31.554 general public as my models, which I still to do 0:11:31.634 --> 0:11:34.394 this day and all my campaigns are with their messaging 0:11:34.434 --> 0:11:36.314 because at the end of the day, we're all the same, 0:11:36.354 --> 0:11:38.274 no matter what shape or size, We're all battling our 0:11:38.274 --> 0:11:40.594 own things. We all want to be seen and heard, 0:11:41.114 --> 0:11:44.274 and that's where that has come from. And because for me, 0:11:44.354 --> 0:11:46.074 it was like if women saw themselves in me, I 0:11:46.114 --> 0:11:48.794 wanted them to see themselves in the women that I'm 0:11:48.874 --> 0:11:50.794 using to go, Oh, I wish I look like her. 0:11:50.994 --> 0:11:52.074 Oh she reminds me of me. 0:11:52.314 --> 0:11:54.074 And that's what I've to do it too, and I 0:11:54.074 --> 0:11:55.794 can do it too. Or I look like that and 0:11:55.834 --> 0:11:57.874 look how confidence she looks, you know, and some of 0:11:57.874 --> 0:12:00.274 the models that you know, models I say that I have, 0:12:00.434 --> 0:12:02.954 like they're not super confident, but they're doing this to 0:12:03.114 --> 0:12:07.914 become confident. So yeah, and that's always been you know, inclusion. 0:12:07.994 --> 0:12:10.354 It's not like a tick box for me. It's actually 0:12:10.794 --> 0:12:14.074 the soul of the brand. And it's been amazing. You know, 0:12:14.154 --> 0:12:17.434 launching through covid, you know, that was really hard. And 0:12:17.474 --> 0:12:20.154 I launched two weeks before Covid hit and you know, 0:12:20.234 --> 0:12:22.874 I did really fantastic first twelve months. And that was 0:12:22.914 --> 0:12:26.834 because we're getting behind the brand, that's totally, and we're 0:12:26.834 --> 0:12:30.234 getting behind the messaging which is hopefully going to help, 0:12:30.474 --> 0:12:32.674 you know, reshape the next generation of like we were 0:12:32.714 --> 0:12:34.994 never a problem to begin with. Where just you know, 0:12:35.234 --> 0:12:37.434 as I said, I just there's nothing that someone can 0:12:37.434 --> 0:12:39.314 come at me that I know, it's shape where but 0:12:39.434 --> 0:12:41.434 is it a tool. It's like lipstick is a tool. 0:12:41.474 --> 0:12:43.994 It's a tool to the vehicle to step you into 0:12:43.994 --> 0:12:47.434 feeling confident. And it's a fashion staple as well. Certain 0:12:47.474 --> 0:12:49.234 materials need shape or underneath it. 0:12:49.514 --> 0:12:51.114 But talk to me more about the product then, because 0:12:51.114 --> 0:12:53.514 that's intriguing because obviously you war shape where there was 0:12:53.554 --> 0:12:56.034 brands out there. How is yours different? I mean I 0:12:56.034 --> 0:12:58.594 think from reading a lot about it, it's the comfort. 0:12:58.874 --> 0:13:00.674 Yeah that still you know it works, but you don't 0:13:00.674 --> 0:13:02.314 feel like to the point where you're so restricted and 0:13:02.394 --> 0:13:03.514 uncomfortable that you want to take it. 0:13:03.434 --> 0:13:04.034 Off or got home. 0:13:04.714 --> 0:13:07.114 So how did you approach that differently? Was that feedback 0:13:07.114 --> 0:13:08.234 from Australian women as well? 0:13:08.434 --> 0:13:11.634 I've always done polls and I realized over the years 0:13:11.714 --> 0:13:13.634 that people love to come with the journey, they love 0:13:13.674 --> 0:13:15.074 to be a part of it. Like I've just brought 0:13:15.114 --> 0:13:17.634 out Elevate, which has two different levels, so it's and 0:13:17.714 --> 0:13:20.154 I never thought about doing two different levels. And I 0:13:20.274 --> 0:13:22.474 always try never to design for myself. I find a 0:13:22.474 --> 0:13:25.874 lot of designers designed for themselves, and then I really 0:13:25.954 --> 0:13:28.674 want to have everyone And even with this Elevate, I 0:13:28.674 --> 0:13:30.794 if a size twenty four women buys it, I'll be 0:13:30.914 --> 0:13:32.833 very surprised, but I've still got it there because I 0:13:32.834 --> 0:13:33.874 don't want to leave anyone out. 0:13:34.434 --> 0:13:35.674 But with that, I went online. 0:13:35.714 --> 0:13:37.194 I said this is what I'm thinking of doing, and 0:13:37.234 --> 0:13:41.154 then I honestly, I had twenty five thousand votes. I 0:13:41.194 --> 0:13:44.434 had about six hundred DM. Everyone was so invested in this, 0:13:45.034 --> 0:13:47.274 and I was like, sure, I'll do two. That's like, 0:13:47.554 --> 0:13:49.194 that's hundreds of thousands of dollars. 0:13:49.194 --> 0:13:50.114 That way totally. 0:13:50.194 --> 0:13:52.514 But I did it because I was like, people, you're right, 0:13:52.594 --> 0:13:54.874 like you do need the different level because fashion now 0:13:54.874 --> 0:13:57.034 there's so many cutouts with in dresses and the games, 0:13:57.074 --> 0:13:59.674 and you know the different level. So I did it, 0:13:59.714 --> 0:14:01.394 and this has got an elevate that just lifts up 0:14:01.394 --> 0:14:03.754 your bomb naturally and it's really great. But that was 0:14:03.754 --> 0:14:06.474 from listening and said, I've always listened to what women want, 0:14:06.554 --> 0:14:08.953 and my product is different because I've got a patent 0:14:08.994 --> 0:14:11.634 design of the crutch which no one can copy, which 0:14:11.714 --> 0:14:13.874 I went to all the factories and I worked with 0:14:13.954 --> 0:14:14.954 them to nail it. 0:14:14.954 --> 0:14:16.834 And it actually works. I always say it works unless 0:14:16.874 --> 0:14:17.714 you've had ten drinks. 0:14:18.074 --> 0:14:20.074 I tell me, what does it do? 0:14:20.274 --> 0:14:21.634 You can go to the toilet wearing it, so you 0:14:21.634 --> 0:14:22.434 know have to pull it down. 0:14:22.834 --> 0:14:25.034 Oh my god, thank god, because yeah, I've got a 0:14:25.034 --> 0:14:26.794 pair that's a g streamine and I would pull that aside, 0:14:26.834 --> 0:14:28.234 but that was too hard. But then if you weren't, 0:14:28.274 --> 0:14:29.994 yeah for a short figure to get it. 0:14:30.034 --> 0:14:32.194 And it's got gentle boning so it doesn't roll, it's 0:14:32.194 --> 0:14:34.634 got the seamless leg, it's got mesh technology where I've 0:14:34.674 --> 0:14:37.234 placed in it to not suffocate you just support the 0:14:37.274 --> 0:14:40.634 areas that women like to feel supported in. So yeah, 0:14:40.634 --> 0:14:42.594 I really like a made skirt that took me two 0:14:42.674 --> 0:14:45.234 years to make. So I put a lot into every 0:14:45.234 --> 0:14:47.714 single design, and I really take my audience with me 0:14:47.834 --> 0:14:48.994 to be like, well, what do you want to know 0:14:49.034 --> 0:14:51.354 what I want? So my next thing that I'll be 0:14:51.434 --> 0:14:54.914 launching for summer is a backless with the figure crutch. 0:14:54.954 --> 0:14:57.514 So it's really low, it can go hold tight. It's 0:14:57.514 --> 0:14:58.394 got a good brayer. 0:14:58.194 --> 0:15:00.434 In itsh like it's engineering. 0:15:00.514 --> 0:15:02.194 Yeah, it really is. Like I'm on my eighth rain 0:15:02.274 --> 0:15:03.274 of samples. 0:15:03.314 --> 0:15:05.634 Like last week, I was drawing chalk on it, like 0:15:05.674 --> 0:15:07.394 I was like, okay, let's move the cup down here. 0:15:07.794 --> 0:15:08.794 And that's a lot of research. 0:15:08.834 --> 0:15:08.954 You know. 0:15:08.994 --> 0:15:10.594 I spent a lot of money buying other brands and 0:15:10.634 --> 0:15:12.314 be like what are they doing? Like what can I do? 0:15:12.594 --> 0:15:15.514 And it's all to make something like better I feel, 0:15:15.514 --> 0:15:17.714 and make it for every you know, you can't make 0:15:17.754 --> 0:15:19.794 something for everybody, but you can give it a good shot. 0:15:20.074 --> 0:15:21.474 And that's why I have a tall body in a 0:15:21.474 --> 0:15:23.034 petique because everyone has different torsos. 0:15:23.074 --> 0:15:24.994 So I'm really proud of it. 0:15:25.074 --> 0:15:26.994 And I think that, you know, as I said, like 0:15:27.034 --> 0:15:28.874 your product is the body and your brain is the soul, 0:15:28.954 --> 0:15:31.154 and people believe in it. And you know, I never 0:15:31.554 --> 0:15:34.634 I guess scale myself on you know, how much I've 0:15:34.674 --> 0:15:35.754 scaled or how many awards. 0:15:35.794 --> 0:15:36.114 It's one. 0:15:36.154 --> 0:15:39.474 It's it's what women say to me about what you 0:15:39.474 --> 0:15:41.514 know it's made them feel, or just. 0:15:41.514 --> 0:15:44.274 To see themselves, because I do think that how can. 0:15:44.154 --> 0:15:46.274 You kind of feel like you belong if you never 0:15:46.274 --> 0:15:48.434 see yourself right? And it's been you know, we're from 0:15:48.474 --> 0:15:50.754 a generation of nineties girls. We will told we're going 0:15:50.794 --> 0:15:52.674 to make it, We're never going to make it unless 0:15:52.674 --> 0:15:55.514 we're super thin, and you know, I think that that's 0:15:55.594 --> 0:15:58.834 not true anymore. It's not true, but we're still working 0:15:58.874 --> 0:16:02.714 on that mentality to be like absolutely it's not. So yeah, 0:16:02.754 --> 0:16:05.354 I love it and it's evolving to more than just 0:16:05.514 --> 0:16:06.354 obviously shapewear. 0:16:06.354 --> 0:16:07.114 We've got other product. 0:16:07.274 --> 0:16:10.074 We've done events, which is all back into confidence and 0:16:10.114 --> 0:16:12.914 backing yourself. We do the Feel Fun so we every 0:16:12.994 --> 0:16:15.394 quarter we give five thousand dollars to a new female 0:16:15.714 --> 0:16:18.154 founder who's got an idea. So that's all about just 0:16:18.234 --> 0:16:19.954