1 00:00:10,705 --> 00:00:15,265 Speaker 1: You're listening to a MoMA Mia podcast. Mama Mia acknowledges 2 00:00:15,305 --> 00:00:18,345 Speaker 1: the traditional owners of land and waters that this podcast 3 00:00:18,465 --> 00:00:22,065 Speaker 1: is recorded on Makeup is My Therapy. 4 00:00:22,265 --> 00:00:26,025 Speaker 2: I'm obsessed and I don't even feel guilty about it. 5 00:00:29,785 --> 00:00:33,665 Speaker 1: I'm Keller McCarran and welcome to the formula today. You're 6 00:00:33,705 --> 00:00:37,065 Speaker 1: in for a little history lesson, but a really fun one. 7 00:00:37,105 --> 00:00:40,585 Speaker 1: We are talking all things beauty, history and Hall of 8 00:00:40,625 --> 00:00:43,265 Speaker 1: Fame with none other than Lisa Keenan from Mecca to 9 00:00:43,305 --> 00:00:46,585 Speaker 1: give us all of the insider goss about this incredible 10 00:00:46,745 --> 00:00:48,625 Speaker 1: new initiative that they have started. 11 00:00:49,105 --> 00:00:55,145 Speaker 2: You are such beautiful skill, but how okay? 12 00:00:55,265 --> 00:00:58,505 Speaker 1: So Lisa, I was reading through the press release yesterday 13 00:00:58,545 --> 00:01:02,185 Speaker 1: and I was like, these are epic. Why was it 14 00:01:02,225 --> 00:01:04,825 Speaker 1: time for beauty to finally have its own hall of fame, 15 00:01:05,025 --> 00:01:06,745 Speaker 1: a living record of its culture. 16 00:01:07,265 --> 00:01:11,185 Speaker 3: We have been on a journey really for twenty eight 17 00:01:11,225 --> 00:01:16,025 Speaker 3: years about making beauty something more than products and services 18 00:01:16,065 --> 00:01:18,705 Speaker 3: and transactions, but really kind of bringing it to the 19 00:01:18,745 --> 00:01:22,505 Speaker 3: fore as something that is a profoundly important way for 20 00:01:22,905 --> 00:01:26,465 Speaker 3: women to show what's important to them, to reflect the 21 00:01:26,505 --> 00:01:29,385 Speaker 3: world around them, and that's what beauty has always been. 22 00:01:29,465 --> 00:01:32,705 Speaker 3: But if you go into most art galleries or libraries 23 00:01:32,785 --> 00:01:35,625 Speaker 3: or museums around the world, it doesn't really have its 24 00:01:35,625 --> 00:01:39,785 Speaker 3: own place, and less one percent of record history is 25 00:01:39,825 --> 00:01:43,145 Speaker 3: about women, and yet here we are with this incredibly 26 00:01:43,225 --> 00:01:48,025 Speaker 3: powerful vehicle for female storytelling and recognition and a record 27 00:01:48,265 --> 00:01:51,505 Speaker 3: of beauty as culture. We thought it was about time 28 00:01:51,745 --> 00:01:55,425 Speaker 3: that we put that into place, and you're right, it has. 29 00:01:55,345 --> 00:01:57,505 Speaker 2: Been an extraordinarily large undertaking. 30 00:01:57,625 --> 00:02:00,825 Speaker 3: I don't think we quite realized what it would be, but 31 00:02:00,945 --> 00:02:03,425 Speaker 3: it has also just been magnificent. I feel like I 32 00:02:03,505 --> 00:02:07,025 Speaker 3: have personally learned so much about even just the last 33 00:02:07,145 --> 00:02:09,665 Speaker 3: one hundred and twenty five years of beauty in Australia 34 00:02:09,905 --> 00:02:12,705 Speaker 3: and the journey of women. And I think, well, for us, 35 00:02:12,745 --> 00:02:16,105 Speaker 3: we want this to feel not like a museum, but 36 00:02:16,385 --> 00:02:21,665 Speaker 3: like a more curated, beauty focused version of Wikipedia. You 37 00:02:21,705 --> 00:02:25,265 Speaker 3: want it to be something that is genuinely contributed to 38 00:02:25,425 --> 00:02:28,545 Speaker 3: by our community. So the archive is intended. It started 39 00:02:28,585 --> 00:02:32,065 Speaker 3: as a digital digital first, but over time it will 40 00:02:32,105 --> 00:02:35,905 Speaker 3: absolutely grow into physical expressions and we're really excited about, 41 00:02:36,025 --> 00:02:37,465 Speaker 3: you know, what the future might hold. 42 00:02:37,785 --> 00:02:42,145 Speaker 1: You're so right that we just don't have that much 43 00:02:42,145 --> 00:02:44,905 Speaker 1: of a place in place, you know, the art gallery 44 00:02:44,905 --> 00:02:46,945 Speaker 1: and that sort of thing. And I'm sitting here thinking 45 00:02:46,985 --> 00:02:51,145 Speaker 1: about it. Why can't a lipstick, the very first lipstick 46 00:02:51,225 --> 00:02:55,105 Speaker 1: be in an art gallery, bloke, and before blokes will 47 00:02:55,105 --> 00:02:58,865 Speaker 1: be Oh, you know, it's so silly. Oh, it's just 48 00:02:58,905 --> 00:03:05,785 Speaker 1: so frivolous. You've got swords. Swords are silly, Yes, exactly 49 00:03:05,945 --> 00:03:09,465 Speaker 1: Why do we have swords and guns in like a 50 00:03:09,465 --> 00:03:12,745 Speaker 1: bit of chain, but we don't have something that has 51 00:03:12,945 --> 00:03:16,625 Speaker 1: made so many women and men around the world so 52 00:03:16,745 --> 00:03:19,105 Speaker 1: happy or being such a big part of their life 53 00:03:19,425 --> 00:03:20,985 Speaker 1: for so many years. 54 00:03:21,625 --> 00:03:23,745 Speaker 3: You think about and there are some stories like this 55 00:03:23,865 --> 00:03:25,985 Speaker 3: on the archive, and one of my favorites is about 56 00:03:26,105 --> 00:03:29,625 Speaker 3: post World War two. They went into a concentration camp 57 00:03:29,705 --> 00:03:32,865 Speaker 3: and it was bergen Belsen. They went into this concentration 58 00:03:33,025 --> 00:03:37,705 Speaker 3: camp and found that women were wearing red lipstick. Prisoners 59 00:03:37,705 --> 00:03:39,945 Speaker 3: of war were wearing red lipstick, and it was just 60 00:03:40,025 --> 00:03:43,945 Speaker 3: this spirit of sort of this symbol of freedom and 61 00:03:44,025 --> 00:03:46,625 Speaker 3: expression that they hadn't lost themselves even in all of 62 00:03:46,665 --> 00:03:48,825 Speaker 3: that horror. And I just think it's it is such 63 00:03:48,825 --> 00:03:52,145 Speaker 3: an important tool. And you know, the tools of beauty 64 00:03:52,185 --> 00:03:54,785 Speaker 3: are the tools of women. You know, they're not swords 65 00:03:54,785 --> 00:03:57,585 Speaker 3: and they're not shields, but they're really important. 66 00:03:57,345 --> 00:04:00,785 Speaker 1: And they're just as powerful because they make us feel 67 00:04:01,305 --> 00:04:05,305 Speaker 1: a certain way that really was quite like it makes 68 00:04:05,345 --> 00:04:06,945 Speaker 1: me a little bit teary thinking about that. 69 00:04:07,105 --> 00:04:09,585 Speaker 2: I know, it's beautiful, it is beautiful. 70 00:04:09,825 --> 00:04:12,825 Speaker 3: The sense of the chapters are really important because it 71 00:04:12,865 --> 00:04:15,825 Speaker 3: will give the community a theme to work towards. So 72 00:04:15,865 --> 00:04:19,345 Speaker 3: this year we celebrated twenty first Century Girl, which was 73 00:04:19,345 --> 00:04:22,825 Speaker 3: the sort of look back at how beauty has changed 74 00:04:22,865 --> 00:04:24,985 Speaker 3: and how women have changed over the last twenty five 75 00:04:25,065 --> 00:04:27,585 Speaker 3: years of this century and some of the kind of 76 00:04:27,625 --> 00:04:30,865 Speaker 3: defining shifts that have really shown up in beauty. And 77 00:04:31,265 --> 00:04:33,985 Speaker 3: it's been super to see how our teams and our 78 00:04:34,025 --> 00:04:37,785 Speaker 3: customers are kind of getting behind this with nostalgia and 79 00:04:38,305 --> 00:04:41,265 Speaker 3: you know, the reflection of or where were you when 80 00:04:41,705 --> 00:04:45,145 Speaker 3: you know, social media came out because before then we 81 00:04:45,305 --> 00:04:47,825 Speaker 3: used to get beauty tips and advice, as you will 82 00:04:47,905 --> 00:04:52,065 Speaker 3: remember from magazines and you know, beauty editors, and then 83 00:04:52,145 --> 00:04:57,705 Speaker 3: now it's just this incredible environment where we share via 84 00:04:57,785 --> 00:05:01,785 Speaker 3: our bathrooms and trends go viral in a nanosecond and 85 00:05:01,825 --> 00:05:05,625 Speaker 3: it's totally democratized and it's completely changed. So influence has 86 00:05:05,665 --> 00:05:06,905 Speaker 3: completely changed. 87 00:05:07,305 --> 00:05:11,945 Speaker 1: And anyone can have influencer an impact on industry. Yeah, yeah, 88 00:05:12,025 --> 00:05:16,745 Speaker 1: your title Chief Purpose Officer is also so indicative of 89 00:05:16,785 --> 00:05:19,265 Speaker 1: a shift in the industry, So could you explain what 90 00:05:19,305 --> 00:05:22,225 Speaker 1: that role entails and why having a purpose is so 91 00:05:22,265 --> 00:05:25,425 Speaker 1: important for a beauty Brandlack Mecca. 92 00:05:25,505 --> 00:05:30,145 Speaker 3: My role is to make sure that as we go 93 00:05:30,185 --> 00:05:33,385 Speaker 3: about our business, we are doing so with a really 94 00:05:33,465 --> 00:05:37,905 Speaker 3: clear focus on empowering and elevating women and girls and 95 00:05:38,465 --> 00:05:42,465 Speaker 3: pushing for gender equality and using beauty as that force 96 00:05:42,545 --> 00:05:45,345 Speaker 3: for change. And you can see this in the way 97 00:05:45,345 --> 00:05:47,945 Speaker 3: that beauty has changed over the last one hundred and 98 00:05:48,025 --> 00:05:50,945 Speaker 3: twenty five years, where it is so much more democratic, 99 00:05:50,985 --> 00:05:53,705 Speaker 3: it is so much more inclusive. There's no sort of 100 00:05:53,705 --> 00:05:57,145 Speaker 3: fixed standard of what beauty is. It is all about 101 00:05:57,345 --> 00:06:01,905 Speaker 3: an individual's sense of looking, feeling, and being their best 102 00:06:01,985 --> 00:06:04,585 Speaker 3: and that's been at the heart of Mecca since the 103 00:06:04,665 --> 00:06:07,945 Speaker 3: very very beginning. And so we have pulled together a 104 00:06:07,985 --> 00:06:11,105 Speaker 3: campaign that is in stores and online at the moment, 105 00:06:11,145 --> 00:06:14,225 Speaker 3: which is celebrating the last twenty five years of beauty 106 00:06:14,465 --> 00:06:17,465 Speaker 3: and these for these sort of significant shifts, these four 107 00:06:17,505 --> 00:06:21,385 Speaker 3: significant shifts that we've been working with, and you know, 108 00:06:21,425 --> 00:06:24,705 Speaker 3: it's an amazing curation of some of the best products 109 00:06:24,745 --> 00:06:27,505 Speaker 3: that represent those shifts that we've worked with our brands 110 00:06:27,545 --> 00:06:28,265 Speaker 3: to bring to life. 111 00:06:28,345 --> 00:06:30,865 Speaker 2: And you know, it's things like the you know. 112 00:06:30,905 --> 00:06:34,025 Speaker 3: Nadasm blush, which is such an icon and you know, 113 00:06:34,105 --> 00:06:36,465 Speaker 3: back when it was launched, our teams couldn't even. 114 00:06:36,385 --> 00:06:37,985 Speaker 2: Say the word. They were too embarrassed. 115 00:06:37,985 --> 00:06:41,025 Speaker 3: But you know, and then other things like Dennis Gross, 116 00:06:41,065 --> 00:06:45,585 Speaker 3: you know, the original pioneer of cosmeceuticals that made that 117 00:06:45,985 --> 00:06:48,385 Speaker 3: accessible to people in their bathrooms, didn't have to go 118 00:06:48,385 --> 00:06:51,505 Speaker 3: to a sellon for it. So it's a really beautiful 119 00:06:51,545 --> 00:06:54,625 Speaker 3: way of bringing the campaign and bringing this storytelling and 120 00:06:54,705 --> 00:06:59,625 Speaker 3: this deeper meaning behind the brands, the products, what actually 121 00:06:59,665 --> 00:07:02,625 Speaker 3: inspired those brand founders to create the products in the 122 00:07:02,625 --> 00:07:05,825 Speaker 3: first place, bringing that to our customers in a really 123 00:07:05,865 --> 00:07:10,185 Speaker 3: meaningful way. And every one of them comes with our Inauguralaine, 124 00:07:10,185 --> 00:07:13,185 Speaker 3: which is basically a fecal expression of some of the 125 00:07:13,225 --> 00:07:15,905 Speaker 3: contributions we've got from the archive, and it's you know, 126 00:07:16,145 --> 00:07:20,305 Speaker 3: everything from amazing archival photography from fronts one now it's 127 00:07:20,305 --> 00:07:24,065 Speaker 3: to contributions from police Lonan who was one of the 128 00:07:24,105 --> 00:07:26,705 Speaker 3: creative director of Goop, Jennifer Aniston. 129 00:07:27,185 --> 00:07:29,465 Speaker 2: There's some incredible storytelling in there. 130 00:07:29,865 --> 00:07:32,425 Speaker 1: They look incredible. I've got to decide which one I 131 00:07:32,465 --> 00:07:34,345 Speaker 1: want to purchase because they just look so lovely. 132 00:07:34,425 --> 00:07:36,065 Speaker 2: I have tips, I have. 133 00:07:39,505 --> 00:07:43,425 Speaker 1: So the archive is a major collaboration with many cultural voices. 134 00:07:43,465 --> 00:07:46,385 Speaker 1: How did you approach deciding which stories to tell first? 135 00:07:46,585 --> 00:07:50,785 Speaker 1: Was there a friendly debate, for example, which was more 136 00:07:50,865 --> 00:07:53,745 Speaker 1: definity of the JHD Straight Now or the Matt Liquid Lipstick. 137 00:07:55,585 --> 00:08:00,145 Speaker 2: Yes, we're all sitting around a table like debating. 138 00:08:00,705 --> 00:08:03,265 Speaker 3: Look, you know we didn't lead with the products to 139 00:08:03,385 --> 00:08:07,105 Speaker 3: start with. We led with Every archive needs a framework, 140 00:08:07,145 --> 00:08:10,625 Speaker 3: it needs a compass. And we've worked with a cultural 141 00:08:10,745 --> 00:08:15,225 Speaker 3: archivist who has a really deep grounding in gender equality, 142 00:08:15,345 --> 00:08:19,705 Speaker 3: and she's created a sort of feminist framework that looks 143 00:08:19,745 --> 00:08:23,145 Speaker 3: at which entry should be included, how the story should 144 00:08:23,185 --> 00:08:26,265 Speaker 3: be told, and it really seeks to make sure that 145 00:08:26,385 --> 00:08:29,105 Speaker 3: all of the voices that have historically been left out 146 00:08:29,105 --> 00:08:32,665 Speaker 3: of Beauty and by that I mean often indigenous voices, 147 00:08:33,145 --> 00:08:36,705 Speaker 3: the voices of migrant women, certainly in Australia and New Zealand, 148 00:08:36,825 --> 00:08:40,185 Speaker 3: you know, working women. Some of these voices just haven't 149 00:08:40,225 --> 00:08:41,225 Speaker 3: really been recorded. 150 00:08:41,265 --> 00:08:41,905 Speaker 2: And even in the. 151 00:08:41,945 --> 00:08:43,985 Speaker 3: Last twenty five years, if you think about how much 152 00:08:44,025 --> 00:08:47,825 Speaker 3: of our time has been spent online in algorithm driven 153 00:08:47,865 --> 00:08:52,385 Speaker 3: in moments where the feed just vanishes overnight, nothing's been captured. 154 00:08:52,545 --> 00:08:54,625 Speaker 3: And so what we sort of set out to do 155 00:08:54,825 --> 00:08:57,105 Speaker 3: is to create a framework whereby we can not only 156 00:08:57,105 --> 00:08:59,905 Speaker 3: invite our community to contribute, but we could do so 157 00:08:59,985 --> 00:09:01,665 Speaker 3: in a way that was making sure that when we 158 00:09:01,745 --> 00:09:05,705 Speaker 3: are creating it, we're doing so really intentionally and making 159 00:09:05,785 --> 00:09:09,465 Speaker 3: space for those voices that haven't always been represented. 160 00:09:09,945 --> 00:09:11,385 Speaker 2: So that was for step number one. 161 00:09:12,305 --> 00:09:14,225 Speaker 3: And once we had that in place, we were then 162 00:09:14,265 --> 00:09:17,225 Speaker 3: able to say, okay, well, who is in our community. 163 00:09:17,265 --> 00:09:19,665 Speaker 3: We have a you know, incredible seven and a half 164 00:09:19,745 --> 00:09:23,865 Speaker 3: thousand team members, we have more than two hundred brand founders, 165 00:09:24,305 --> 00:09:28,905 Speaker 3: and we have this incredible ecosystem of people who have 166 00:09:29,025 --> 00:09:32,345 Speaker 3: a real perspective on beauty, whether they are involved in 167 00:09:32,385 --> 00:09:34,865 Speaker 3: the industry or whether they are authors like and the 168 00:09:34,985 --> 00:09:39,385 Speaker 3: funder who has a really profound, sort of lived experience 169 00:09:39,425 --> 00:09:42,465 Speaker 3: of beauty and has written a most extraordinary. 170 00:09:41,945 --> 00:09:42,705 Speaker 2: Essay for us. 171 00:09:43,105 --> 00:09:45,825 Speaker 3: So all of these parts of the meccaverse have been 172 00:09:45,905 --> 00:09:49,225 Speaker 3: part of coming together to create the stories of the archive. 173 00:09:49,305 --> 00:09:51,745 Speaker 3: And it will grow, It will grow over time, and 174 00:09:51,785 --> 00:09:54,705 Speaker 3: it will sort of keep living, breathing, you know, like 175 00:09:54,745 --> 00:09:58,105 Speaker 3: Wikipedia does. I yess with this community contribution, and. 176 00:09:58,105 --> 00:10:01,505 Speaker 1: I really want to see in the Burke Street flagship store. 177 00:10:01,505 --> 00:10:03,905 Speaker 1: It'd be cool to have like an actual museum section 178 00:10:03,985 --> 00:10:08,145 Speaker 1: where we've got the original of some of the Archive products. 179 00:10:09,665 --> 00:10:13,345 Speaker 3: It would be fine, I mean yes, to watch this 180 00:10:13,505 --> 00:10:16,985 Speaker 3: face absolutely on the on the cards. 181 00:10:16,905 --> 00:10:26,905 Speaker 1: Okay, very exciting. The latest Archive focuses on the last 182 00:10:26,905 --> 00:10:30,745 Speaker 1: twenty five years, diving straight into the rise of wellness, 183 00:10:30,785 --> 00:10:34,625 Speaker 1: which is obviously boomed. How has that cultural shift completely 184 00:10:34,745 --> 00:10:37,505 Speaker 1: changed what we now expect from all of the products 185 00:10:37,505 --> 00:10:41,145 Speaker 1: that we use on our faces or bodies really everywhere. 186 00:10:41,465 --> 00:10:41,705 Speaker 2: Yeah. 187 00:10:41,825 --> 00:10:44,385 Speaker 3: I think I think women have, you know, and people 188 00:10:44,665 --> 00:10:48,705 Speaker 3: have realized that beauty starts from inside, and it starts 189 00:10:48,705 --> 00:10:50,865 Speaker 3: with a feeling, and it starts with a sense of 190 00:10:50,945 --> 00:10:54,505 Speaker 3: well being, and you know, like looking your best comes 191 00:10:54,505 --> 00:10:58,185 Speaker 3: from feeling your best. And I think the wellness phenomenon 192 00:10:58,265 --> 00:11:00,545 Speaker 3: is not going anywhere because that is you know, that 193 00:11:00,665 --> 00:11:03,785 Speaker 3: is exactly what that speaks to, which is gut health 194 00:11:03,945 --> 00:11:08,545 Speaker 3: and sleep and the microbiome and hormonal health and stress 195 00:11:09,465 --> 00:11:11,945 Speaker 3: and all of those things show up on your skin 196 00:11:12,025 --> 00:11:13,705 Speaker 3: and in your body. And I think over the last 197 00:11:13,705 --> 00:11:17,185 Speaker 3: twenty five years, we've certainly seen people looking not just 198 00:11:17,225 --> 00:11:20,505 Speaker 3: at what they're putting on their skin, and certainly the 199 00:11:20,585 --> 00:11:25,425 Speaker 3: demand for more transparency and clean ingredients and sustainability, etc. 200 00:11:25,985 --> 00:11:30,265 Speaker 3: Has massively grown, but also what they're putting inside themselves. 201 00:11:30,265 --> 00:11:34,065 Speaker 3: So yeah, I think that's been a massive shift. 202 00:11:34,385 --> 00:11:37,625 Speaker 1: When we're putting all of these lotions and potions on ourselves, 203 00:11:37,705 --> 00:11:40,785 Speaker 1: it's all well and good, what something's going promising that 204 00:11:40,825 --> 00:11:42,865 Speaker 1: it's going to do. But if we're not well and 205 00:11:42,905 --> 00:11:46,785 Speaker 1: we've got things that are going on negatively on the inside, 206 00:11:46,905 --> 00:11:49,385 Speaker 1: then it's always going to show up. And no matter 207 00:11:49,425 --> 00:11:51,785 Speaker 1: what lotions and potions we're putting on ourselves, it's not 208 00:11:51,825 --> 00:11:53,985 Speaker 1: going to be able to mask anything. Might still make 209 00:11:54,065 --> 00:11:57,145 Speaker 1: us feel a little bit better, but it's like putting 210 00:11:57,145 --> 00:11:57,785 Speaker 1: a band aid on. 211 00:11:58,305 --> 00:11:59,185 Speaker 2: Yeah, I agree. 212 00:11:59,345 --> 00:12:02,385 Speaker 3: You know, you see the rise of bathhouses and you 213 00:12:02,385 --> 00:12:05,585 Speaker 3: know cold plunging and all of those things are rituals, 214 00:12:05,665 --> 00:12:07,865 Speaker 3: and putting a lotion on is as much about a 215 00:12:07,985 --> 00:12:10,785 Speaker 3: ritual of self care and you know, even just that 216 00:12:10,905 --> 00:12:14,465 Speaker 3: human touch that is part of feeling good and then 217 00:12:14,545 --> 00:12:15,665 Speaker 3: ultimately looking good. 218 00:12:15,945 --> 00:12:20,185 Speaker 1: It is, it's self care. It also spotlights the archive. 219 00:12:20,305 --> 00:12:24,545 Speaker 1: It also spotlights the no makeup makeup look which we 220 00:12:24,705 --> 00:12:27,145 Speaker 1: are seeing. I mean, I thought of that had sort 221 00:12:27,145 --> 00:12:29,145 Speaker 1: of peaked a couple of years ago. But this year, 222 00:12:29,745 --> 00:12:32,505 Speaker 1: just looking at different red carpets, it's still sort of 223 00:12:32,545 --> 00:12:34,705 Speaker 1: having its moment and having a bit of a resurgence. 224 00:12:35,305 --> 00:12:38,505 Speaker 1: What does that say about our culture when we do 225 00:12:39,225 --> 00:12:41,385 Speaker 1: we use so many products in the pursuit of looking 226 00:12:41,425 --> 00:12:43,385 Speaker 1: like we're not using any products at all. 227 00:12:45,265 --> 00:12:47,065 Speaker 2: I know, it's a really interesting one. 228 00:12:47,185 --> 00:12:50,305 Speaker 3: We've called this one, you know, when we thought about 229 00:12:50,305 --> 00:12:53,065 Speaker 3: the sort of edit and the curation around this, we've 230 00:12:53,105 --> 00:12:55,585 Speaker 3: actually called it radiance because I think there's two parts 231 00:12:55,585 --> 00:12:59,785 Speaker 3: to it. One is the genuinely, you know, Alicia Keys, 232 00:12:59,905 --> 00:13:04,745 Speaker 3: Pamela Anderson, bare faced just reclaiming the beauty that they 233 00:13:04,785 --> 00:13:07,705 Speaker 3: are and not feeling any need to just leading with 234 00:13:07,745 --> 00:13:09,785 Speaker 3: their skin, which is so. 235 00:13:09,745 --> 00:13:11,425 Speaker 2: Beautiful and so empowered. 236 00:13:12,065 --> 00:13:14,225 Speaker 3: And then the other one is this you know, no 237 00:13:14,385 --> 00:13:18,225 Speaker 3: makeup makeup where you actually which is kind of challenging, 238 00:13:18,305 --> 00:13:20,865 Speaker 3: where you want to look like you're not wearing anything, 239 00:13:20,905 --> 00:13:22,225 Speaker 3: but you're actually wearing a lot. 240 00:13:23,345 --> 00:13:26,705 Speaker 2: And that's really that is a that is a really interesting. 241 00:13:26,305 --> 00:13:29,425 Speaker 3: One, and I think that all of that is about 242 00:13:29,425 --> 00:13:34,185 Speaker 3: the skin as canvas and making sure that you're glowing 243 00:13:34,985 --> 00:13:38,945 Speaker 3: that glowy skin. First thing is coming out, and then 244 00:13:38,945 --> 00:13:41,065 Speaker 3: there's the other element of it, of the sort of 245 00:13:41,185 --> 00:13:43,665 Speaker 3: radiance phenomenon, which is, you know, back to people like 246 00:13:43,745 --> 00:13:46,665 Speaker 3: Johnny Davey with euphoria and all of the duel the 247 00:13:46,985 --> 00:13:51,145 Speaker 3: be juzzling and eyegems and you know, amazing sort of 248 00:13:51,185 --> 00:13:54,505 Speaker 3: sparkles and stuff. So I think radiance has got It's 249 00:13:54,505 --> 00:13:57,225 Speaker 3: had a lot of dimensions in the last twenty five years, 250 00:13:57,545 --> 00:14:01,145 Speaker 3: some more complicated, but I think ultimately it's about women 251 00:14:01,825 --> 00:14:06,065 Speaker 3: stepping into you know, who they are and perhaps being 252 00:14:06,105 --> 00:14:09,305 Speaker 3: a bit unapologetic about that and not needing to feel 253 00:14:09,305 --> 00:14:13,305 Speaker 3: like they have to have particular, you know, huge amounts 254 00:14:13,305 --> 00:14:16,265 Speaker 3: of color to be able to express who they are. 255 00:14:16,945 --> 00:14:20,585 Speaker 1: And I guess it's worth noting that part of radiance 256 00:14:20,705 --> 00:14:24,905 Speaker 1: is that even the incredible women that are walking a 257 00:14:24,985 --> 00:14:30,025 Speaker 1: red carpet bare faced, they are leading with incredible skin 258 00:14:30,105 --> 00:14:33,985 Speaker 1: that is clearly really well cared for, because it'd be 259 00:14:34,145 --> 00:14:37,345 Speaker 1: very it'd be fine, but they're not walking up, they're 260 00:14:37,345 --> 00:14:39,985 Speaker 1: not walking on the red carpet with like dryve flakey bits, and. 261 00:14:42,665 --> 00:14:46,185 Speaker 3: They've taken care of their skin exactly. And I think 262 00:14:46,225 --> 00:14:48,345 Speaker 3: that and so they're all connected. You know, that goes 263 00:14:48,385 --> 00:14:50,425 Speaker 3: back to the well being thing. You know, your only 264 00:14:50,465 --> 00:14:52,145 Speaker 3: your skin is only going to look as good as 265 00:14:52,145 --> 00:14:55,305 Speaker 3: you feel on the inside, as you know, the good 266 00:14:55,385 --> 00:14:58,425 Speaker 3: night's sleep and the healthy diet and lots of water 267 00:14:58,505 --> 00:15:00,985 Speaker 3: and all of that stuff, and also really good skin 268 00:15:01,145 --> 00:15:02,305 Speaker 3: and suncare routine. 269 00:15:02,345 --> 00:15:06,025 Speaker 2: Obviously we're obsessed with some care, so loads of SPS. 270 00:15:05,745 --> 00:15:09,105 Speaker 1: Was actually quite funny because my skin is in pretty 271 00:15:09,105 --> 00:15:12,225 Speaker 1: good niket moment. But I was getting a facial last week, 272 00:15:12,265 --> 00:15:14,585 Speaker 1: and I'm very good at masking how dry my skin 273 00:15:14,705 --> 00:15:19,985 Speaker 1: is with skin flooding and then beautiful like glowy products 274 00:15:19,985 --> 00:15:22,465 Speaker 1: when I'm doing my makeup. So at first she was like, oh, 275 00:15:22,505 --> 00:15:24,105 Speaker 1: your skin's in great neck and then she sort of 276 00:15:24,105 --> 00:15:27,545 Speaker 1: takes all my makeup and skin care. Often she goes, 277 00:15:28,145 --> 00:15:33,505 Speaker 1: are you are you drinking water? And I said yeah. 278 00:15:33,625 --> 00:15:35,905 Speaker 1: She goes, Okay, how much? And I said, oh a lot. 279 00:15:36,105 --> 00:15:38,345 Speaker 1: She goes, all right, well, are you eating fruits and 280 00:15:38,465 --> 00:15:39,745 Speaker 1: vegetables every day? 281 00:15:41,145 --> 00:15:43,545 Speaker 2: Because we need to be eating our water as well. 282 00:15:43,705 --> 00:15:46,305 Speaker 1: So it was just so clear that I wasn't even 283 00:15:46,345 --> 00:15:49,065 Speaker 1: though I was masking it so well. Once she took 284 00:15:49,105 --> 00:15:51,385 Speaker 1: everything off, she was like, oh, you are not taking 285 00:15:51,425 --> 00:15:54,705 Speaker 1: good care of yourself because your skin is screaming for hydration. 286 00:15:55,305 --> 00:15:57,745 Speaker 3: Well, you would never tell, and I must say ever 287 00:15:57,785 --> 00:16:02,185 Speaker 3: since I discovered Gucci Westman skin drops, I have never 288 00:16:02,225 --> 00:16:02,705 Speaker 3: looked back. 289 00:16:02,785 --> 00:16:05,785 Speaker 2: Honestly, that is just a miracle. That is a mask 290 00:16:05,865 --> 00:16:07,745 Speaker 2: for us dry golies. It's perfect. 291 00:16:08,265 --> 00:16:11,465 Speaker 3: Yeah, It's like the modern version of tusche Clar. It's 292 00:16:11,465 --> 00:16:12,385 Speaker 3: just incredible. 293 00:16:12,465 --> 00:16:15,185 Speaker 1: Oh my goodness, it's so good. I'm obsessed with like 294 00:16:15,305 --> 00:16:19,345 Speaker 1: every single product they do. Social media has definitely we've 295 00:16:19,345 --> 00:16:21,985 Speaker 1: sort of touched on this earlier, completely rewritten the beauty 296 00:16:22,065 --> 00:16:26,065 Speaker 1: rule book. So how did you approach capturing the incredible 297 00:16:26,185 --> 00:16:31,305 Speaker 1: speed and creative energy of YouTube and TikTok and Instagram 298 00:16:31,305 --> 00:16:33,225 Speaker 1: and all of the social media for the archive. 299 00:16:33,465 --> 00:16:35,105 Speaker 2: It is such an interesting shift. 300 00:16:35,225 --> 00:16:38,825 Speaker 3: And you know, again, as with most things in culture, 301 00:16:39,305 --> 00:16:41,585 Speaker 3: there's the light and then there's the shadow. And social 302 00:16:41,625 --> 00:16:45,065 Speaker 3: media has not been overwhelmingly positive. But the one thing 303 00:16:45,105 --> 00:16:48,265 Speaker 3: that has been extraordinary about it is that it has 304 00:16:48,425 --> 00:16:52,345 Speaker 3: brought a sense of agency and a sense of belonging 305 00:16:52,465 --> 00:16:55,465 Speaker 3: and voice to so many people. And you think about 306 00:16:55,505 --> 00:16:57,985 Speaker 3: the number of content creators, the number of trends that 307 00:16:58,025 --> 00:17:01,385 Speaker 3: have just gone viral from a bathroom and products like 308 00:17:01,465 --> 00:17:04,585 Speaker 3: Solder Genero, like Tower twenty eight, drunk Elephant that have 309 00:17:05,345 --> 00:17:09,305 Speaker 3: literally taken off because they tapped into a zeitgeist. They 310 00:17:09,305 --> 00:17:12,945 Speaker 3: tapped into a feeling that people wanted and that was 311 00:17:12,985 --> 00:17:18,385 Speaker 3: shared literally person to person across the world. And so 312 00:17:18,465 --> 00:17:22,505 Speaker 3: that virality and that sense of influence being not top 313 00:17:22,585 --> 00:17:26,345 Speaker 3: down but side by side, and trends being determined by 314 00:17:26,505 --> 00:17:30,465 Speaker 3: us as consumers of beauty rather than by some sort 315 00:17:30,465 --> 00:17:32,705 Speaker 3: of powers that be. That was kind of what we 316 00:17:32,745 --> 00:17:36,065 Speaker 3: wanted to showcase and shine a light on. And so 317 00:17:36,185 --> 00:17:39,185 Speaker 3: the edits, the story of sharing we've called it is 318 00:17:39,265 --> 00:17:42,425 Speaker 3: really around those products and those brands that did tap 319 00:17:42,465 --> 00:17:46,025 Speaker 3: into something that was just the lightning rod of where 320 00:17:46,065 --> 00:17:48,745 Speaker 3: the community was at that moment in time. And it 321 00:17:48,825 --> 00:17:53,105 Speaker 3: is brands like Sol and Tower who just brought something 322 00:17:53,185 --> 00:17:56,465 Speaker 3: fresh and something new and something that appealed to a 323 00:17:56,585 --> 00:17:58,585 Speaker 3: generation that was growing up online. 324 00:17:58,705 --> 00:17:59,745 Speaker 2: When you look at. 325 00:17:59,625 --> 00:18:03,905 Speaker 1: The four pillars so wellness, skin, intelligence, natural makeup, and 326 00:18:03,945 --> 00:18:07,705 Speaker 1: social media, what's the big picture story they tell about 327 00:18:07,705 --> 00:18:11,545 Speaker 1: our culture's evolution for the past twenty twenty five years. 328 00:18:11,825 --> 00:18:14,345 Speaker 3: I think the real story is that beauty is always changing, 329 00:18:14,505 --> 00:18:17,625 Speaker 3: it's always evolving, and it evolves with us, and it's 330 00:18:17,665 --> 00:18:20,745 Speaker 3: a mirror of what's going on in the lives of 331 00:18:20,785 --> 00:18:23,305 Speaker 3: women and in the lives of our culture around us, 332 00:18:23,345 --> 00:18:25,665 Speaker 3: which is why we think beauty is such a It 333 00:18:25,825 --> 00:18:28,625 Speaker 3: is this powerful form of culture. It's just like art 334 00:18:28,705 --> 00:18:30,785 Speaker 3: and music and literature in the sense that it is 335 00:18:30,825 --> 00:18:35,505 Speaker 3: a storytelling vehicle. And you can see how the shape 336 00:18:35,545 --> 00:18:38,585 Speaker 3: shifting of the last twenty five years through those trends 337 00:18:39,225 --> 00:18:41,905 Speaker 3: and through the Mecca Archive, which is the sort of 338 00:18:41,985 --> 00:18:45,145 Speaker 3: curated edit of There are more than thirty one brands 339 00:18:45,185 --> 00:18:47,865 Speaker 3: and products in that edit, but that's sort of the 340 00:18:47,945 --> 00:18:50,065 Speaker 3: journey of the last twenty five years and some of 341 00:18:50,105 --> 00:18:54,385 Speaker 3: the innovation and the creation and the storytelling that has 342 00:18:54,425 --> 00:18:57,385 Speaker 3: gone on through that process. And one of the things 343 00:18:57,425 --> 00:19:00,385 Speaker 3: that we really wanted to do with this archive, and 344 00:19:00,505 --> 00:19:03,505 Speaker 3: specifically by aligning it to International Day of the Girl, 345 00:19:03,865 --> 00:19:06,225 Speaker 3: which is on the eleventh of October annually, is to 346 00:19:06,825 --> 00:19:10,625 Speaker 3: first of all, really profoundly recognize that in an environment 347 00:19:10,665 --> 00:19:13,345 Speaker 3: where no country in the world has achieved gender equality, 348 00:19:14,065 --> 00:19:16,625 Speaker 3: one day year is not going to cover it. We 349 00:19:16,705 --> 00:19:18,705 Speaker 3: actually just we need to be spending more time on 350 00:19:18,745 --> 00:19:22,625 Speaker 3: this as a society. And secondly, we really wanted girls 351 00:19:22,625 --> 00:19:27,145 Speaker 3: to be able to see the journey of beauty and 352 00:19:27,225 --> 00:19:31,825 Speaker 3: see themselves as agents and co authors of what happens next. 353 00:19:32,065 --> 00:19:35,185 Speaker 3: So it's kind of an invitation to say, you know, 354 00:19:35,305 --> 00:19:38,745 Speaker 3: this is always evolving, it's always changing. We write this story, 355 00:19:39,065 --> 00:19:41,985 Speaker 3: everybody gets to write this story, and we really want 356 00:19:42,025 --> 00:19:44,545 Speaker 3: you to be part of it. And so what I'm 357 00:19:44,545 --> 00:19:47,825 Speaker 3: really excited to see is what happens in beauty and 358 00:19:48,745 --> 00:19:50,785 Speaker 3: through beauty over the next twenty five years. 359 00:19:50,945 --> 00:19:53,585 Speaker 1: I think the key thing that just really stood out 360 00:19:53,585 --> 00:19:57,545 Speaker 1: to me with storytelling when I think about spotting a 361 00:19:57,545 --> 00:20:02,985 Speaker 1: lipstick on a billboard before two thousand compared to now, 362 00:20:03,425 --> 00:20:05,345 Speaker 1: the main thing that sort of carried the entire way 363 00:20:05,345 --> 00:20:07,305 Speaker 1: through and that's just gotten stronger and stronger in what 364 00:20:07,345 --> 00:20:12,225 Speaker 1: people want is that storytelling, connection, authenticity. They don't want 365 00:20:12,345 --> 00:20:16,825 Speaker 1: some picture perfect face tuned image blown up. They want 366 00:20:16,865 --> 00:20:19,985 Speaker 1: to see what's that lipstick really look like on a 367 00:20:20,025 --> 00:20:23,305 Speaker 1: person and what's the story? Like where is she going? 368 00:20:24,025 --> 00:20:24,425 Speaker 2: Yeah? 369 00:20:24,465 --> 00:20:25,665 Speaker 1: How long did it last for? 370 00:20:25,865 --> 00:20:25,985 Speaker 2: Like? 371 00:20:26,305 --> 00:20:29,385 Speaker 1: Just that's what's I think you really nailed that with 372 00:20:29,465 --> 00:20:30,825 Speaker 1: the storytelling. 373 00:20:30,465 --> 00:20:33,145 Speaker 3: And I think it is true. You know, women's history 374 00:20:33,145 --> 00:20:35,065 Speaker 3: gets written in lipstick, not an ink. 375 00:20:41,585 --> 00:20:42,865 Speaker 2: My favorite. 376 00:20:44,665 --> 00:20:49,905 Speaker 1: You are a mecha insider as someone that has access 377 00:20:50,025 --> 00:20:52,505 Speaker 1: to all of the wonderful things there can we please 378 00:20:52,585 --> 00:20:56,465 Speaker 1: finish with a little glimpse into your personal routine. What 379 00:20:56,505 --> 00:20:58,625 Speaker 1: are some of your favorite products now? 380 00:20:59,065 --> 00:21:02,345 Speaker 3: Well, definitely doctor Dennis Gross daily Peel. 381 00:21:02,505 --> 00:21:04,625 Speaker 2: I love that. I think that's just so good. 382 00:21:04,705 --> 00:21:07,505 Speaker 1: I rediscovered that not long ago. I hid them from 383 00:21:07,545 --> 00:21:10,225 Speaker 1: myself because I was like, I don't want to have 384 00:21:10,265 --> 00:21:12,305 Speaker 1: to buy anymore. And then I found them, so I 385 00:21:12,305 --> 00:21:13,705 Speaker 1: forgot about them. Then I found them, I was like, 386 00:21:13,785 --> 00:21:16,185 Speaker 1: oh my goodness, that's why I hit them. 387 00:21:16,185 --> 00:21:18,625 Speaker 2: They're so good. They're beautiful. 388 00:21:19,145 --> 00:21:24,145 Speaker 3: Definitely Mecha to save face sunscreen every day, Gucci Westman, 389 00:21:24,785 --> 00:21:25,985 Speaker 3: you know skin drops. 390 00:21:26,185 --> 00:21:26,745 Speaker 2: Love those. 391 00:21:28,025 --> 00:21:32,585 Speaker 3: Probably a Mecha Max eye pencil. I love all of 392 00:21:32,625 --> 00:21:35,425 Speaker 3: the colors. I just love how easy it is. And 393 00:21:35,465 --> 00:21:40,425 Speaker 3: then Charlotte Tilbury lip gloss. Oh and Charlotte till Repillow 394 00:21:40,425 --> 00:21:43,265 Speaker 3: Talk mascara. That's rather you know, can't live without. 395 00:21:43,585 --> 00:21:44,625 Speaker 2: Oh yeah, beautiful. 396 00:21:44,945 --> 00:21:48,745 Speaker 1: And what's one product that you don't think gets enough attention? 397 00:21:49,305 --> 00:21:55,745 Speaker 3: Oh so I think by Terry. This is Enbread Blackstar. 398 00:21:55,985 --> 00:21:58,665 Speaker 3: It is the original smoky eye. It is the absolute 399 00:21:58,825 --> 00:22:01,225 Speaker 3: easiest way to get a smoky eye if ever you 400 00:22:01,225 --> 00:22:02,705 Speaker 3: wanted one. 401 00:22:02,785 --> 00:22:03,985 Speaker 2: That's great. 402 00:22:03,425 --> 00:22:07,585 Speaker 3: She was an amazing makeup artist from the seventies and eighties. 403 00:22:07,665 --> 00:22:12,945 Speaker 3: She actually she invented Tosha for ysel. Yeah, and now 404 00:22:12,945 --> 00:22:15,665 Speaker 3: she's got her own range. She's extraordinary and that is 405 00:22:15,745 --> 00:22:17,065 Speaker 3: just an iconic product. 406 00:22:17,105 --> 00:22:17,785 Speaker 2: I didn't know that. 407 00:22:17,785 --> 00:22:21,465 Speaker 1: That's a great little history tidbit. Well, thank you so much. 408 00:22:21,505 --> 00:22:23,985 Speaker 1: You've given us so much insight, and I think that 409 00:22:24,185 --> 00:22:27,185 Speaker 1: everyone that's listened is going to jump online and have 410 00:22:27,265 --> 00:22:29,465 Speaker 1: a look at or head into their local mecha and 411 00:22:29,505 --> 00:22:32,345 Speaker 1: have a look at the archive and pick their favorite, 412 00:22:32,385 --> 00:22:34,185 Speaker 1: maybe pop it on their Christmas wish list. 413 00:22:34,505 --> 00:22:36,905 Speaker 3: It would be an amazing Christmas gift actually, because it's 414 00:22:36,905 --> 00:22:37,545 Speaker 3: a collectible. 415 00:22:37,745 --> 00:22:40,265 Speaker 2: Exactly about it as collectible. 416 00:22:40,305 --> 00:22:42,665 Speaker 1: And I saw that with one of them, there's only 417 00:22:42,705 --> 00:22:44,225 Speaker 1: five hundred made. 418 00:22:44,345 --> 00:22:47,425 Speaker 3: That's right, that's the Mecha archive, the Time Capsule, which 419 00:22:47,465 --> 00:22:50,425 Speaker 3: is really our kind of ode to the last twenty 420 00:22:50,505 --> 00:22:52,825 Speaker 3: five years of beauty, and there are only five hundred, 421 00:22:52,945 --> 00:22:57,625 Speaker 3: so all super limited edition and just really really beautiful products, 422 00:22:57,705 --> 00:23:01,105 Speaker 3: you know, tremendous value. This has been a real true 423 00:23:01,145 --> 00:23:05,025 Speaker 3: collaboration with our brand. So they're extraordinary value and they're 424 00:23:05,185 --> 00:23:06,065 Speaker 3: just beautiful. 425 00:23:06,425 --> 00:23:08,225 Speaker 1: Which would be your pick out of all of them? 426 00:23:08,545 --> 00:23:11,505 Speaker 3: Well, I really love the story of Knowing, which is 427 00:23:11,545 --> 00:23:15,225 Speaker 3: around skintelligence and ingredient intelligence and it's all really high 428 00:23:15,265 --> 00:23:18,145 Speaker 3: performance skincare, and it's all the sort of products and 429 00:23:18,145 --> 00:23:22,065 Speaker 3: brands that I love for really glowy skin, but they're 430 00:23:22,105 --> 00:23:22,905 Speaker 3: all fantastic. 431 00:23:23,025 --> 00:23:26,305 Speaker 1: Thank you so much. Well, that's it for today. Thanks 432 00:23:26,305 --> 00:23:28,545 Speaker 1: so much for listening to you, beauty. Make sure you're 433 00:23:28,545 --> 00:23:31,025 Speaker 1: following us on Instagram and TikTok, and you can watch 434 00:23:31,065 --> 00:23:34,105 Speaker 1: this and more episodes on our amazing YouTube channel. Get 435 00:23:34,145 --> 00:23:37,425 Speaker 1: over there, like and subscribe for now, Thanks for joining me, 436 00:23:37,625 --> 00:23:46,625 Speaker 1: and chat to you next time. Bye,