WEBVTT - We're hacking our health and it's seriously THIS easy 0:00:05.921 --> 0:00:07.281 Apogee Production. 0:00:10.161 --> 0:00:12.881 Welcome to Behind the Drapes. I'm your host Brent Draper 0:00:13.001 --> 0:00:14.801 aka Drakes, and I'm Sean. 0:00:14.641 --> 0:00:17.361 Lee Draper and we're here to talk about stuff according 0:00:17.361 --> 0:00:18.001 to us. 0:00:18.481 --> 0:00:20.041 Hey, guys, it's Draper here. 0:00:20.281 --> 0:00:22.361 And I was naked on the Golkos Highway. 0:00:23.441 --> 0:00:29.481 Yeah, buddy, is made to give you are a strong woman. 0:00:32.161 --> 0:00:34.361 Welcome to another episode of Behind the Drapes. 0:00:34.441 --> 0:00:36.121 And today we have guests in the studio, which is 0:00:36.120 --> 0:00:39.841 really exciting. We have Matt and stew from Ancestral Nutrition. 0:00:40.120 --> 0:00:41.441 Welcome guys, Thanks for being here. 0:00:41.681 --> 0:00:44.081 Thanks, It's really exciting actually because normally I'm just sitting 0:00:44.081 --> 0:00:46.760 here facing you talking, so finally someone else to talk 0:00:46.801 --> 0:00:47.761 to you. I'm really excited. 0:00:48.561 --> 0:00:49.840 Should be offended by that, but I'm not. 0:00:50.040 --> 0:00:53.161 First of all, you guys own Ancestral. 0:00:52.881 --> 0:00:54.920 Ancestral he says it all the. 0:00:54.840 --> 0:00:57.920 Time, Ancestral Nutrition. How we sort of met you guys 0:00:58.041 --> 0:01:00.801 is quite funny. Actually, we were trying to get a 0:01:00.801 --> 0:01:03.881 business loan, or talking about a business loan, and you 0:01:03.921 --> 0:01:08.321 have a second business that deals with that, so we 0:01:08.321 --> 0:01:10.201 were sort of going through the process of that. You've 0:01:10.241 --> 0:01:12.601 seen it on the kitchen bench and you sort of 0:01:12.601 --> 0:01:15.920 asked about it and then Sean started rattling off, oh yeah, 0:01:16.041 --> 0:01:17.920 I love it. It really helps me out. It's giving me 0:01:17.961 --> 0:01:20.961 some you know, energy boosts in life. And you were 0:01:21.041 --> 0:01:24.080 just like, yeah, well that's actually my company. You're in 0:01:24.081 --> 0:01:24.481 the business. 0:01:24.761 --> 0:01:28.080 So it was what that was wild. That was like 0:01:28.121 --> 0:01:30.241 the stars aligned in that moment, which is so funny. 0:01:30.360 --> 0:01:32.801 Lucky you didn't like start going, oh yeah, I'm not 0:01:32.840 --> 0:01:33.401 too sure. 0:01:33.241 --> 0:01:35.960 About it, waste of money. 0:01:36.121 --> 0:01:38.800 Yeah, but I was just gonna publicly not use it. 0:01:38.840 --> 0:01:40.761 But I had, like I was in my postpartum phase, 0:01:40.801 --> 0:01:42.761 and like for anyone that's listening that's had a baby, 0:01:42.881 --> 0:01:45.401 you know, mum or dad, you're just tired, Like you're 0:01:45.441 --> 0:01:47.401 so depleted, and I feel like you're just reaching for 0:01:47.441 --> 0:01:49.481 like any quick fix, which usually is in a coffee 0:01:49.601 --> 0:01:51.201 or you know, a chocolate or whatever it's going to be. 0:01:51.641 --> 0:01:53.921 But for me, i'd seen your product. I'd seen another 0:01:53.961 --> 0:01:56.601 influencer using it. She had a discount code. I was 0:01:56.601 --> 0:01:58.481 like sweet, And I was so tired that morning that 0:01:58.521 --> 0:01:59.921 I was like, I'm just I didn't even like do 0:02:00.001 --> 0:02:01.841 my research, which probably sounds bad to you guys, but 0:02:01.841 --> 0:02:03.441 I didn't. I just like literally went to the website, 0:02:03.481 --> 0:02:05.441 clicked it, put in her code twenty per off and 0:02:05.521 --> 0:02:07.441 then got it in the mail, started taking it and 0:02:07.521 --> 0:02:09.240 was like, fuck, I feel so much better. It was weird. 0:02:09.241 --> 0:02:10.481 And then for you guys to come in the door 0:02:10.521 --> 0:02:12.441 and see it on the counter, which it lives there 0:02:12.441 --> 0:02:14.721 because I take it every morning, it was just uncanny 0:02:14.761 --> 0:02:16.561 that you were like, yeah, so we actually owned the company. 0:02:16.561 --> 0:02:18.641 I was like what. And then we went on from there. 0:02:18.680 --> 0:02:21.081 So that's how we met and that's how we got 0:02:21.121 --> 0:02:23.840 you guys here today. So we want to firstly talk 0:02:23.881 --> 0:02:26.601 about stew So you are an OG in the space 0:02:26.680 --> 0:02:28.681 of health and wellness, and what our listeners won't know 0:02:28.680 --> 0:02:30.921 about you is that you actually created a company many 0:02:30.921 --> 0:02:32.881 moons ago. I'm not sure how many years ago it was, 0:02:32.921 --> 0:02:36.201 but twenty twelve, okay. And so what you did all 0:02:36.240 --> 0:02:38.761 that time ago was you introduced the very first whole 0:02:38.761 --> 0:02:41.641 food protein powder to the Australian market, which is huge. 0:02:41.800 --> 0:02:44.960 Congrat's amazing. And ever since then, obviously the industry has come, 0:02:45.041 --> 0:02:47.120 you know, leaps and bounds. There's a million one products 0:02:47.121 --> 0:02:48.681 that you can buy now that are whole food vibes 0:02:48.721 --> 0:02:51.001 when it comes to protein and supplements. But can you 0:02:51.001 --> 0:02:52.641 just give us a quick recap around this. 0:02:53.001 --> 0:02:55.120 Yeah, so back in the day, I had a business 0:02:55.161 --> 0:02:56.721 partner and he was a good friend of mine, and 0:02:56.800 --> 0:03:01.001 we lived in Sydney and were surf life savers and 0:03:01.081 --> 0:03:04.641 Couldie Beach every Saturday. We used to talk and brainstorm, 0:03:04.721 --> 0:03:07.481 and he was a personal trainer and had a real 0:03:07.520 --> 0:03:10.921 interest in the health and wellness space, but were struggling 0:03:11.201 --> 0:03:14.960 with the concept of helping his clients lose weight. He'd 0:03:15.001 --> 0:03:17.481 just been taught the basics of the food pyramid and 0:03:18.161 --> 0:03:20.121 exercise more and eat less if you want to lose weight, 0:03:20.121 --> 0:03:23.400 and it wasn't working for his clients. And at the time, 0:03:24.081 --> 0:03:27.081 he had the opportunity to come up to the Gold 0:03:27.081 --> 0:03:29.601 Coast from Sydney and work with a group of renegade 0:03:29.641 --> 0:03:32.241 health professionals and this is back in the day, twenty twelve, 0:03:32.680 --> 0:03:36.001 before all these crazy food philosophies even existed, and to 0:03:36.121 --> 0:03:38.441 work with them for a week. They had a group 0:03:38.441 --> 0:03:42.081 of patients who were typically cancer patients and they were 0:03:42.121 --> 0:03:45.481 working on a new protocol lifting weights and cleaning up 0:03:45.521 --> 0:03:48.601 their diet completely, almost like a modern day paleo. And 0:03:48.681 --> 0:03:52.881 he was tasked with helping them supplement their training protocols, 0:03:53.321 --> 0:03:54.641 and so he went out onto the high street and 0:03:54.681 --> 0:03:57.601 he was looking for a clean protein powder but couldn't 0:03:57.641 --> 0:04:00.641 find anything that wasn't sweetened and had fillers and thickness 0:04:00.721 --> 0:04:04.641 and artificial flavors and colorings under the sun. And so 0:04:04.681 --> 0:04:07.361 he came back to me and said, I think I've 0:04:07.361 --> 0:04:09.681 got a concept of an idea. What do you think? 0:04:09.881 --> 0:04:13.561 And so we worked together on this concept, managed to 0:04:13.721 --> 0:04:17.841 connect with some organic blenders and contract manufacturers and nutritionnis 0:04:17.881 --> 0:04:20.200 and nature paths in that space, and we formulated something 0:04:20.241 --> 0:04:24.561 that became a whole food protein powder that anybody could take, 0:04:24.721 --> 0:04:27.161 irrespective of who you were, whether you were a toddler 0:04:27.320 --> 0:04:30.121 or you were pregnant expecting, all the way up to 0:04:30.121 --> 0:04:33.401 elite athlete. We called it a superfood protein and we 0:04:33.521 --> 0:04:37.840 launched that back in the day when nothing like that existed, 0:04:37.841 --> 0:04:41.041 and it took off really really quickly, but our customers 0:04:41.081 --> 0:04:44.320 were still confused about how they should eat, and so 0:04:44.561 --> 0:04:47.801 we decided, well, mainstream advice just doesn't seem to be 0:04:47.841 --> 0:04:50.121 working for anybody like we were confused as well with 0:04:50.161 --> 0:04:52.561 the mixed messages, and so we decided to start a 0:04:52.601 --> 0:04:56.841 podcast and reach out to all the experts in their 0:04:56.921 --> 0:05:00.760 specific and specialized fields to try and figure out what 0:05:00.841 --> 0:05:03.961 they had assigned perhaps their life journey to understand whether 0:05:04.001 --> 0:05:06.321 it was gut health, brain health, weight loss, sleep, all 0:05:06.320 --> 0:05:09.281 of the above. And we just talked to them for 0:05:09.281 --> 0:05:11.361 an hour, pick out all the juicy bits and share 0:05:11.401 --> 0:05:13.640 it with our audience and learn ourselves as well, because 0:05:13.641 --> 0:05:15.361 we were on a fact finding mistery now, we just 0:05:15.361 --> 0:05:16.721 wanted to learn as much as we could, and this 0:05:16.801 --> 0:05:19.200 was an opportunity for us to get out there and 0:05:19.361 --> 0:05:22.401 speak with like the best of the best. That quickly 0:05:22.401 --> 0:05:25.481 took off as well, and that spiraled into a real 0:05:25.521 --> 0:05:27.881 passion which was just fact finding and just finding out 0:05:27.880 --> 0:05:32.320 all that is information that then started to spawn kidogenic 0:05:32.361 --> 0:05:39.200 diets five to sixteen eight, you know, fasting protocols, carnivore veganism, kedo, 0:05:39.241 --> 0:05:41.841 all that kind of stuff that came after that. And 0:05:41.880 --> 0:05:45.121 so we really had a great insight into what the 0:05:45.161 --> 0:05:47.841 impact of different ways of eating has on your body, 0:05:48.201 --> 0:05:51.761 and also what nutrient depletion looks like and can look 0:05:51.880 --> 0:05:54.921 like across all the different styles of eating. And so 0:05:55.001 --> 0:05:58.441 that kind of cemented in me the importance for nutrient density, 0:05:58.921 --> 0:06:00.681 which is really it doesn't matter what you're eating as 0:06:00.761 --> 0:06:03.281 long as you're getting the nutrients that your body needs 0:06:03.320 --> 0:06:05.401 to thrive, then you've got a really good foundation to 0:06:05.401 --> 0:06:08.161 be healthy. In the back of my mind, I had 0:06:08.241 --> 0:06:12.601 ideas about what we're doing today, and I'd worked with 0:06:12.681 --> 0:06:15.960 Matt in my former company and we've become good friends, 0:06:16.561 --> 0:06:19.161 and we just got together and formulated this idea for 0:06:19.481 --> 0:06:22.681 ancestral nutrition, and it's where we are at the moment today, 0:06:22.801 --> 0:06:24.321 Like we're loving it and living it, and it's growing 0:06:24.401 --> 0:06:26.921 rapidly and we're helping a lot of people and it's 0:06:27.001 --> 0:06:30.081 because of what the product offers. And we'll get into 0:06:30.121 --> 0:06:31.681 that a little bit later on, but that's kind of 0:06:31.681 --> 0:06:32.321 the backstory. 0:06:32.601 --> 0:06:34.761 It's such a cool story. And as I'm listening, I'm like, 0:06:35.121 --> 0:06:37.161 you really are like the ogs in this space. You know. 0:06:37.241 --> 0:06:39.081 It's there are so many subpermers out there, and there 0:06:39.081 --> 0:06:41.841 are so many like influencers, all like key people of 0:06:41.880 --> 0:06:44.161 influence and are just like banging out a supplement because 0:06:44.161 --> 0:06:46.721 they're trying to sell some product. I appreciate that side 0:06:46.761 --> 0:06:48.321 of it in that they've got a following and they're 0:06:48.320 --> 0:06:50.721 trying to help in some way. But you have done 0:06:50.761 --> 0:06:53.760 like the research over like fourteen years, and then. 0:06:53.641 --> 0:06:55.561 We started to get deeper and deeper into the weeds 0:06:55.601 --> 0:06:59.281 and understood that the gut is really pivotal for optimal health, 0:06:59.281 --> 0:07:01.441 and a lot of people say all the illness starts 0:07:01.440 --> 0:07:04.601 in the gut. It just allowed us to fully understand 0:07:04.601 --> 0:07:08.401 what was actually happening. And when people were then thinking about, well, 0:07:08.440 --> 0:07:10.401 you know, I'm going to really go plant based to 0:07:10.441 --> 0:07:12.921 heal my gut, for instance, not saying plant based is 0:07:12.961 --> 0:07:15.761 bad in any way, shape or form, but then in 0:07:15.761 --> 0:07:17.281 the back of our mind, we think, wow, that's a 0:07:17.321 --> 0:07:20.001 lot of fiber. You know, it's a very fibrous diet. 0:07:20.081 --> 0:07:23.841 Is a high fiber diet, really great for gut health. Initially, 0:07:23.841 --> 0:07:25.681 if you've got issues with your gut, they no, it's 0:07:25.681 --> 0:07:27.521 not the best place to start. And so allowed us 0:07:27.561 --> 0:07:31.281 to start thinking about the products that we could formulate 0:07:31.361 --> 0:07:34.601 to help people solve whatever pain point that they're struggling 0:07:34.641 --> 0:07:37.561 with at the moment. Our bodies change, you know from 0:07:37.641 --> 0:07:39.841 year to year, what we ate last year may not 0:07:39.841 --> 0:07:43.121 suit us this year, and body composition changes. Things slow 0:07:43.161 --> 0:07:45.041 down and speed up. I want to be doing what 0:07:45.081 --> 0:07:47.881 I'm doing now, Yeah, in twenty years time, thirty years time. 0:07:48.041 --> 0:07:50.641 And obviously it's very hard given the current landscape. The 0:07:50.721 --> 0:07:53.841 landscape isn't set to allow us to thrive. We've got 0:07:53.881 --> 0:07:58.561 lots of frankin foods and environmental toxins in the air and. 0:07:58.841 --> 0:08:02.681 Water, and also vice. Everyone's after the quick fix one 0:08:02.801 --> 0:08:05.361 hell totally. You know, you've got that motto your head, 0:08:05.361 --> 0:08:08.001 all that the belief that there's that one fixed pill, 0:08:08.081 --> 0:08:11.241 and really you know there's not, no that's right. 0:08:11.281 --> 0:08:12.441 There's a foundation to health. 0:08:12.721 --> 0:08:14.401 Something that comes along and you're like, oh, that isn't 0:08:14.401 --> 0:08:15.881 the right thing for me. Maybe I try this, Like 0:08:15.921 --> 0:08:17.441 it's hard to keep up with. It's like a bloody 0:08:17.441 --> 0:08:17.961 full time job. 0:08:18.881 --> 0:08:21.121 Does state of confusion is what comes to mind for me. 0:08:21.561 --> 0:08:24.401 People are bombarded with all the different diet types, all 0:08:24.441 --> 0:08:26.921 the different strategies to lose weight, feel better, you name it, 0:08:27.361 --> 0:08:29.721 and they just move from one of these you want 0:08:29.761 --> 0:08:30.961 to call them a fad diet whatever you want to 0:08:31.001 --> 0:08:32.761 call them one to the other to the other, and 0:08:32.881 --> 0:08:35.641 they get to a point of confusion and exhaustion and 0:08:35.641 --> 0:08:36.241 actually give up. 0:08:36.281 --> 0:08:36.961 They don't do anything. 0:08:37.481 --> 0:08:38.881 They don't know who to look to. And I think 0:08:38.881 --> 0:08:39.841 that's a big issue too. 0:08:39.961 --> 0:08:42.361 What is ancestral nutrition and what are we talking about 0:08:42.361 --> 0:08:45.041 when we talk about primal energy supplements. 0:08:44.681 --> 0:08:48.641 Ancestral nutrition is our overarching kind of philosophy for what 0:08:48.641 --> 0:08:50.761 we're looking at. We often tell the story about our 0:08:50.761 --> 0:08:53.321 grandparents that used to eat organs. They tell your stories 0:08:53.361 --> 0:08:55.280 about lambs, fries and steak. 0:08:55.001 --> 0:09:00.081 And kid as a kid, it's not that thing my favorite. Like, 0:09:00.241 --> 0:09:02.201 I could smell it cook and I was like, yeah, 0:09:02.361 --> 0:09:02.681 if you. 0:09:02.641 --> 0:09:04.161 Wanted to eat that way, it's not quite as easy 0:09:04.201 --> 0:09:06.201 as it used to be. And you know, with our 0:09:06.201 --> 0:09:08.281 grandparents that used to eat like that and they were 0:09:08.281 --> 0:09:11.281 fitting healthy, and nowadays it's harder to get on top 0:09:11.321 --> 0:09:12.721 of the fact that we kind of find it a 0:09:12.721 --> 0:09:15.721 bit disgusting icky to have a great big liver and 0:09:15.761 --> 0:09:18.041 we cut it up and it's bloody and hard to eat. 0:09:18.081 --> 0:09:19.041 It reminds me of my percenter. 0:09:19.841 --> 0:09:20.361 Is that weird? 0:09:21.481 --> 0:09:22.041 Is that weird? 0:09:23.161 --> 0:09:23.481 Three men? 0:09:24.201 --> 0:09:27.041 No, it isn't weird at all, because visually it looks 0:09:27.081 --> 0:09:27.681 exactly like. 0:09:29.161 --> 0:09:31.881 Think of that. We saw it recently and I was like, oh, 0:09:31.961 --> 0:09:33.761 that's I pulled it out the other day because we've 0:09:33.841 --> 0:09:38.041 kept I don't know, we're going to try. 0:09:37.881 --> 0:09:38.721 It with liver and onions. 0:09:38.801 --> 0:09:40.481 Yeah, maybe a bit of bacon. 0:09:40.961 --> 0:09:43.281 Really, the problem that we're solving is that, you know, 0:09:43.281 --> 0:09:45.521 our grandparents had something to eat that was nutritious and 0:09:45.561 --> 0:09:48.041 gave them what they needed. Nowadays we can't get it. 0:09:48.161 --> 0:09:50.401 And so essentially what we're doing is we're bringing back 0:09:50.521 --> 0:09:54.161 something that our ancestors ate in a convenient form. So 0:09:54.361 --> 0:09:56.521 the liver is no longer a big bloody thing that 0:09:56.561 --> 0:09:58.001 it looks like a percenter and that you sit on 0:09:58.001 --> 0:10:00.761 the table. It's already been freeze dried and ground to 0:10:00.801 --> 0:10:03.681 a powder put into a capsule, so you can't smell 0:10:03.721 --> 0:10:05.881 it and taste it, and you can just conveniently taken 0:10:05.921 --> 0:10:07.681 in the morning. You can have your bottle take it traveling, 0:10:07.961 --> 0:10:10.561 so it's super easy to get a super whack of vitamins, 0:10:10.601 --> 0:10:12.841 you know, you be vitamins, vitamin A, iron, et cetera. 0:10:13.281 --> 0:10:16.161 So that's sort of, you know, that whole overarching view 0:10:16.201 --> 0:10:19.001 of that ancestral part where we're really connecting with how 0:10:19.041 --> 0:10:21.081 we used to eat. You know, the reality is if 0:10:21.081 --> 0:10:23.641 we ate like our grandparents, we don't have a business 0:10:23.641 --> 0:10:25.841 anymore because we wouldn't need it. 0:10:26.041 --> 0:10:28.441 Yeah, and maybe the fact that people don't understand is 0:10:28.481 --> 0:10:32.441 that organs liver in particular is the most nutrient dense 0:10:32.441 --> 0:10:36.241 food on the planet. By numb nothing comes close to it. 0:10:36.281 --> 0:10:39.801 So it's packed full of nutrients, just as Mother Nature 0:10:39.841 --> 0:10:42.561 intended in the right ratios. So there's a synergy of 0:10:42.641 --> 0:10:46.081 vitamins and minerals that work together to assist each other. 0:10:46.601 --> 0:10:49.641 But it just delivers such a nutritional punch that it 0:10:49.761 --> 0:10:52.921 is unbeatable. But it just is tarnished with the kind 0:10:52.921 --> 0:10:53.721 of yucky. 0:10:53.441 --> 0:10:55.961 Fact because the reason why all the like the big 0:10:56.001 --> 0:11:04.041 predator animals eat that liver firsteah, and now we just 0:11:04.281 --> 0:11:06.001 you can just take it on capsule, Yes she can. 0:11:06.521 --> 0:11:08.841 So the next question we're going to ask was why 0:11:08.881 --> 0:11:11.121 beef organs and what is so great about them? You've 0:11:11.161 --> 0:11:12.881 kind of started covering that, but can you give us 0:11:12.881 --> 0:11:15.961 some insight into why these organs it's beef rant yep. 0:11:16.041 --> 0:11:20.441 So, being ruminant animals, they naturally deliver high and nutrient 0:11:20.481 --> 0:11:23.641 value in the organs. And so liver in particular is 0:11:23.681 --> 0:11:27.161 the hero is stew alluded to super high concentration of 0:11:27.201 --> 0:11:29.361 bee vitamins across the board, but in particular B twelve 0:11:29.841 --> 0:11:32.401 it's got good amounts of vitamin A as well as 0:11:32.441 --> 0:11:35.681 copper zinc and a whole plethora of other vitamins and minerals. 0:11:35.721 --> 0:11:38.001 And so you know B twelve, especially if you're on 0:11:38.041 --> 0:11:40.801 a vegetarian or vegan style diet, you're naturally going to 0:11:40.801 --> 0:11:43.681 be low in the B twelve in your system, and 0:11:43.721 --> 0:11:47.081 so you know, it's an easy way to reintroduce those 0:11:47.401 --> 0:11:49.561 vitamins back into your diet. When we look at the 0:11:49.561 --> 0:11:52.641 other organs, so Kidney's got a good amount of selenium. 0:11:53.041 --> 0:11:54.801 Spleen is where you get a real punch of iron. 0:11:55.361 --> 0:11:57.321 Heart's got some coke ten and a few other little 0:11:57.321 --> 0:11:59.401 bits and pieces. So each of the organs has their 0:11:59.441 --> 0:12:02.721 own little unique kicker if you like the B vitamins 0:12:02.961 --> 0:12:04.561 and the vitamin A and the little bit of iron 0:12:04.561 --> 0:12:06.841 that you get in is the reason. It's the superhero 0:12:06.881 --> 0:12:08.281 of all the organs, right, and. 0:12:08.241 --> 0:12:09.721 That's why it's good for what it has been for 0:12:09.761 --> 0:12:13.041 me for postpartum, I guess because I'm lacking iron, which 0:12:13.041 --> 0:12:14.881 I was during my whole pregnancy, So that's why I 0:12:14.921 --> 0:12:16.361 felt maybe a good effect from it. 0:12:16.401 --> 0:12:18.241 Would you say that, yeah, partly? I mean I would 0:12:18.281 --> 0:12:20.641 say that there could be two factors, right, So with 0:12:20.761 --> 0:12:23.361 your anemia if you want to call it, that can 0:12:23.361 --> 0:12:24.761 be caused by two things, So it can actually be 0:12:24.801 --> 0:12:26.641 low iron. So you're lacking a little bit viroe in 0:12:26.681 --> 0:12:29.361 your diet, and so yeah, the introduction of either liver 0:12:29.641 --> 0:12:33.001 or particular spleen can increase your iron levels, and that's 0:12:33.041 --> 0:12:35.201 one way to feel better. The other one is that 0:12:35.321 --> 0:12:37.521 there's a different type of anemia that's caused by bee 0:12:37.601 --> 0:12:40.521 vitamin deficiency. And so what that does is it impacts 0:12:40.561 --> 0:12:43.441 the body's ability to create good quality red blood cells. 0:12:44.001 --> 0:12:46.721 And so therefore you've got iron in your system, but 0:12:46.761 --> 0:12:48.761 your body can't use it, probably yes, And so by 0:12:48.801 --> 0:12:51.841 introducing the B vitamins and the vitamin A, it allows 0:12:51.881 --> 0:12:55.001 the body to create a much better quality red blood 0:12:55.041 --> 0:12:58.521 cell that can bind hemoglobin. That combine the iron binds 0:12:58.521 --> 0:12:59.961 the oxygen and you feel fantastic. 0:13:00.801 --> 0:13:03.001 We liken it too. I mean you are filling in 0:13:03.081 --> 0:13:06.601 the nutritional gaps. You may be iron and B twelve 0:13:06.601 --> 0:13:10.401 deficient and trapes. You might struggle with ZENC and copper 0:13:10.441 --> 0:13:12.321 and any of these trades minerals that are really important 0:13:12.321 --> 0:13:15.161 as well to thrive. Depending on where you are on 0:13:15.201 --> 0:13:18.201 your health journey, who knows, but because of the length 0:13:18.241 --> 0:13:21.881 and breadth of nutrients that organs offer, there'll be plugging 0:13:21.921 --> 0:13:24.441 gaps somewhere along the line. And it's coming from whole food, 0:13:24.561 --> 0:13:28.321 so it works. We mentioned bioavailability, and I know that 0:13:28.361 --> 0:13:30.921 there are some nutrients out there that are not easy 0:13:31.121 --> 0:13:34.841 to convert from either plant food or synthetics. But when 0:13:34.841 --> 0:13:37.881 you actually get it from an animal based product that 0:13:38.081 --> 0:13:42.201 is as Mother Nature intended, unadulterated, we don't mess with 0:13:42.201 --> 0:13:44.441 it in any way apart from freeze drying it. Then 0:13:44.481 --> 0:13:46.321 all of the goodness is in there and it's very 0:13:46.321 --> 0:13:49.041 readily available to the body. We have a philosophy which 0:13:49.041 --> 0:13:51.761 we call the Primal Code, and that talks to pillars 0:13:51.761 --> 0:13:55.241 of health, which is nutrition, movement, mindset, and sleep. And 0:13:55.401 --> 0:13:57.961 you've got to really talk to all of those pillars 0:13:58.201 --> 0:14:00.561 in able to have that structure of the building actually 0:14:00.641 --> 0:14:03.801 work for you. And from a nutritional perspective, we advocate 0:14:03.841 --> 0:14:07.321 eating whole foods just as nature intended. So if you're 0:14:07.321 --> 0:14:08.601 going to eat a piece of fish, eat a piece 0:14:08.641 --> 0:14:11.081 of fish ingredient one. Don't go and get a piece 0:14:11.081 --> 0:14:13.961 of frozen fish that's crumbed and battered and statined and 0:14:14.001 --> 0:14:16.081 flavored and all that kind of stuff with fifty ingredients. 0:14:16.081 --> 0:14:16.761 But it's so easy. 0:14:16.801 --> 0:14:20.681 So you're saying, with carty fish fingers, I love a 0:14:20.721 --> 0:14:21.921 fishing I'm gonna like it. 0:14:22.201 --> 0:14:22.721 No comic. 0:14:23.721 --> 0:14:25.281 If you're listening, we're still boying fishing, is that? 0:14:25.441 --> 0:14:28.401 Yeah? So obviously Sean, you took it after pregnancy and 0:14:28.481 --> 0:14:30.801 lacking an iron and all that, But I also take 0:14:30.841 --> 0:14:33.641 it too. There's a difference between the two that we take. 0:14:33.921 --> 0:14:36.521 For other people who might be struggling in something, is 0:14:36.561 --> 0:14:38.041 this going to help them in some way? 0:14:38.321 --> 0:14:41.321 The bee vitamins do way more than energy. They contribute 0:14:41.361 --> 0:14:45.441 to psychological health. They contribute to skin health, same with 0:14:45.481 --> 0:14:47.001 the hair and all those sort of things. And so 0:14:47.281 --> 0:14:49.281 when you combine it with the other organs, are bringing 0:14:49.281 --> 0:14:51.721 in different things like seleniums another good one that feeds 0:14:51.761 --> 0:14:56.841 into all of these biological systems that produce weird results 0:14:56.921 --> 0:14:59.641 like my hair's thicker and longer. And so this is 0:14:59.641 --> 0:15:01.681 where you know that question about who's at four. I mean, 0:15:01.721 --> 0:15:04.481 it's for everybody because the way we often describe it 0:15:04.641 --> 0:15:06.641 is the But it's not like a calculator where you 0:15:06.641 --> 0:15:08.601 put something in and you can calculate what you're going 0:15:08.641 --> 0:15:10.881 to get out. It's more like a colder and a 0:15:10.961 --> 0:15:13.201 chemical system where if you just put in some raw ingredients, 0:15:13.681 --> 0:15:16.001 your body is going to determine what it needs to do. 0:15:16.081 --> 0:15:18.801 With those things different and so what my body needs 0:15:18.841 --> 0:15:21.281 out of beef liver at this moment in time maybe 0:15:21.321 --> 0:15:25.001 different to yours. That's where you get these really drastically 0:15:25.041 --> 0:15:28.001 different outcomes and what people experience on it. 0:15:28.081 --> 0:15:31.081 Out of all of the pillars, So nutrition, movement, mindset, sleep, 0:15:31.121 --> 0:15:33.921 sleep is the number one. If you don't nail your sleep, 0:15:34.001 --> 0:15:36.721 everything else crumbles because you wake up, you're feeling tired, 0:15:37.161 --> 0:15:39.961 You're less sensitive to insulin, so you're going to crave 0:15:40.241 --> 0:15:43.841 carbi food, so there's junkie foods for instant gratification. You're 0:15:43.841 --> 0:15:46.241 not going to feel like exercising, so perhaps you skip 0:15:46.281 --> 0:15:49.521 the gym. You're going to be cranky, you have brain fog, 0:15:50.041 --> 0:15:52.041 and it just spirals on from there, so you don't 0:15:52.081 --> 0:15:54.081 feel like doing any of these things. Whereas if you 0:15:54.241 --> 0:15:56.801 nail sleep and you work to nail sleep, once that's 0:15:56.881 --> 0:16:00.121 nailed and you wake up feeling fully refreshed, and you think, right, 0:16:00.161 --> 0:16:02.241 I'm going to make intentional choices for my health today. 0:16:02.401 --> 0:16:04.281 I'm going to start with a great breakfast, So I'm 0:16:04.281 --> 0:16:06.521 going to prioritize protein and fat like these are the 0:16:06.521 --> 0:16:08.721 big ones, and I'm not going to jump onto a 0:16:08.761 --> 0:16:10.641 carbi breakfast which will then set you up on an 0:16:10.681 --> 0:16:12.961 insulin rollercoaster later on. So you're having the muffin at 0:16:12.961 --> 0:16:15.561 eleven o'clock and then that guides you into the wrap 0:16:16.161 --> 0:16:18.281 and theo at one o'clock. 0:16:18.401 --> 0:16:19.081 Nothing wrong with them. 0:16:21.081 --> 0:16:24.081 I've got a few recipes for you. This is like 0:16:24.201 --> 0:16:26.641 too good to miss because like how important sleep is 0:16:26.641 --> 0:16:29.401 and how much you've worked on it. What would you 0:16:29.481 --> 0:16:31.521 say your three most important things? 0:16:31.841 --> 0:16:34.681 So there are things that you can do. There's housekeeping 0:16:34.721 --> 0:16:36.841 that you can do on sleep. So the bedroom obviously 0:16:36.881 --> 0:16:38.841 needs to be super dark, like you can't see your 0:16:38.881 --> 0:16:40.681 hand in front of your face dark. Yeah, it has 0:16:40.721 --> 0:16:40.961 to be. 0:16:41.121 --> 0:16:42.361 I've heard red light things. 0:16:42.601 --> 0:16:44.841 Yeah, is that any light is an issue because we 0:16:44.881 --> 0:16:48.321 have a pineal gland that detects light and our body 0:16:48.361 --> 0:16:52.081 produces hormones sleepy hormones. Melotonin is one you'd probably be 0:16:52.161 --> 0:16:54.561 aware of that. We can stop the production of that 0:16:54.801 --> 0:16:58.201 by telling the body that it isn't dark yet. It's 0:16:58.281 --> 0:17:02.801 hence with bright lights and devices, so your point to 0:17:02.841 --> 0:17:06.080 the red light absolutely, So it's like you're shining a 0:17:06.121 --> 0:17:08.400 torch in your face. You're telling your body that it 0:17:08.521 --> 0:17:12.241 is still daytime. So downregulate the production of Melatonian like, 0:17:12.281 --> 0:17:14.761 we don't need it yet because it's daytime. You can 0:17:14.840 --> 0:17:17.720 use night shift or whatever the app settings are on 0:17:17.761 --> 0:17:21.761 your devices. Again, we shouldn't be using our devices past 0:17:21.761 --> 0:17:24.720 a certain point because you're stimulating your brain and we 0:17:24.761 --> 0:17:27.240 don't want to be stimulating our brain. At nine o'clock 0:17:27.241 --> 0:17:27.640 at night. 0:17:27.761 --> 0:17:30.360 Our hallway is literally like this light here in our 0:17:30.400 --> 0:17:32.441 studio because he has a nightlight on, and we see 0:17:32.481 --> 0:17:33.801 in our bedroom it's changed the. 0:17:33.880 --> 0:17:37.001 Lights to orange or red lights. Okay, that's a no brainer. Yeah, 0:17:37.080 --> 0:17:40.200 reduce the stimulation later on at night. If you've nailed 0:17:40.201 --> 0:17:43.680 your sleep hygiene so the room is dark, you're on 0:17:43.761 --> 0:17:46.240 top of your lights noise as well. If noise is 0:17:46.241 --> 0:17:48.321