WEBVTT - My Personal Struggles In Business 0:00:04.200 --> 0:00:07.320 Hi, I'm Britney Saunders and welcome to Big Business, the 0:00:07.400 --> 0:00:10.200 place where business is far from boring, and today I'm 0:00:10.200 --> 0:00:13.760 recording on gadigal Land. Now I somehow manage to build 0:00:13.800 --> 0:00:16.840 an empire from the garage underneath my house, and I'm 0:00:16.880 --> 0:00:19.160 here to share it all with you, from the winds, 0:00:19.520 --> 0:00:23.320 the huge mistakes, the challenging times and the funny moments 0:00:23.320 --> 0:00:27.280 in between. So, whether you're in business yourself already, maybe 0:00:27.360 --> 0:00:30.200 you're not in the game at all, perhaps you're looking 0:00:30.200 --> 0:00:32.599 for some inspo, or you simply just want to hear 0:00:32.640 --> 0:00:34.959 the tea when it comes to running a business, this 0:00:35.120 --> 0:00:38.680 is the podcast for you. Now. Coming up on today's episode, 0:00:38.760 --> 0:00:40.640 I'm going to be sharing with you some of the 0:00:40.640 --> 0:00:43.680 things I find really challenging in business, and as I'm 0:00:43.720 --> 0:00:46.239 sure you can guess, there's a billion things. But I'm 0:00:46.280 --> 0:00:49.040 going to share with you my top challenges that I 0:00:49.320 --> 0:00:52.479 mentally deal with every single day, and I think a 0:00:52.479 --> 0:00:55.360 lot of them stem from my own inner bully, just 0:00:55.440 --> 0:00:58.680 always bullying myself that I need to be doing absolutely 0:00:58.880 --> 0:01:01.240 everything to the best of my ability, and that I 0:01:01.280 --> 0:01:04.240 always have to be perfect and I can never put 0:01:04.240 --> 0:01:06.720 my own feelings first because everyone else matters more than me. 0:01:07.560 --> 0:01:10.000 So without further ado, let's just get straight into it 0:01:10.080 --> 0:01:16.520 and get down to business. Tell you why I'm loving 0:01:16.680 --> 0:01:19.240 this pod, It's because I feel like it's also a 0:01:19.280 --> 0:01:22.759 personal diary. I don't do journaling or anything like that, 0:01:23.040 --> 0:01:26.800 but I feel like this podcast, in particular is my 0:01:26.959 --> 0:01:30.240 personal journal and diary. I get to sit down here 0:01:30.720 --> 0:01:33.680 every Monday and kind of just spill the beans on 0:01:33.760 --> 0:01:36.480 what's on my mind. So today I'm going to be 0:01:36.560 --> 0:01:39.880 chatting with you about some of the things that I 0:01:40.080 --> 0:01:42.920 find challenging as a business owner. And I know I've 0:01:42.920 --> 0:01:46.920 said this a billion times, but business is just challenging 0:01:46.959 --> 0:01:49.720 in general. There's a billion things that I could talk about. 0:01:49.720 --> 0:01:52.600 But in saying that, I don't think having challenges is 0:01:52.720 --> 0:01:55.360 necessarily a negative thing. I think you can learn a 0:01:55.360 --> 0:01:57.559 lot from all of the challenges that you go through 0:01:57.880 --> 0:02:00.000 in business. But I'm just going to share with you 0:02:00.120 --> 0:02:03.880 some of my challenges that I think about often or 0:02:04.080 --> 0:02:08.000 am faced with often, and maybe someone can relate or 0:02:08.040 --> 0:02:11.760 maybe not feel so alone in their own challenges, because 0:02:11.880 --> 0:02:14.720 let's be honest, life is full of challenges, let me 0:02:14.800 --> 0:02:16.560 tell you. So let's just get straight into it. One 0:02:16.600 --> 0:02:18.600 of the things that I find challenging as a business 0:02:18.600 --> 0:02:22.720 owner is the pressure that you put on yourself to 0:02:22.840 --> 0:02:27.400 feel perfect at doing everything, especially in my position where 0:02:27.840 --> 0:02:30.360 I am the CEO of the company. I'm also the 0:02:30.440 --> 0:02:33.359 founder of the company. I started the thing from scratch 0:02:33.520 --> 0:02:35.480 and have built it out to where it is now. 0:02:35.880 --> 0:02:39.640 And now it's not just me anymore. There's sixty plus 0:02:39.680 --> 0:02:43.200 other people involved in this thing, and I think a 0:02:43.240 --> 0:02:46.840 lot of business owners and entrepreneurs and especially those that 0:02:46.840 --> 0:02:49.120 have started it from the beginning and are still very 0:02:49.160 --> 0:02:52.800 heavily in it. Like me, I feel so much pressure. 0:02:53.000 --> 0:02:55.639 Not that anyone puts this pressure on me, but I 0:02:55.760 --> 0:02:59.079 feel pressure for myself that I have to be perfect 0:02:59.240 --> 0:03:02.840 at everything, and by that I mean I feel like 0:03:03.000 --> 0:03:07.360 I have to be the perfect entrepreneur. I have to 0:03:07.639 --> 0:03:10.360 come up with every idea that's going to move the 0:03:10.440 --> 0:03:12.520 company forward. Yes, I've got lots of other people in 0:03:12.560 --> 0:03:15.000 my team that are helping bring ideas to life and 0:03:15.000 --> 0:03:20.560 move the business forward, but I feel immense pressure from who, 0:03:20.760 --> 0:03:23.880 No one from me, But I feel immense pressure that 0:03:24.120 --> 0:03:26.720 I am solely the one that's going to make this 0:03:26.760 --> 0:03:30.000 thing keep moving forward. And I feel that pressure more 0:03:30.040 --> 0:03:35.280 and more with the continued growth of my business. I 0:03:35.360 --> 0:03:37.000 just feel like it all falls back on me, and 0:03:37.040 --> 0:03:41.240 that's a really scary thing to deal with mentally. And 0:03:41.280 --> 0:03:43.920 then at the same time, there are so many other 0:03:43.920 --> 0:03:45.800 things that I feel like I need to be perfect at. 0:03:46.080 --> 0:03:48.240 So not only do I feel like I have to 0:03:48.320 --> 0:03:52.000 be the perfect entrepreneur who is always innovating, always coming 0:03:52.040 --> 0:03:54.280 up with the next thing, always trying to be ahead 0:03:54.520 --> 0:03:57.640 of everyone else, I then feel like I have to 0:03:57.680 --> 0:04:02.640 be the perfect boss. And being an entrepreneur and being 0:04:02.640 --> 0:04:06.600 a boss are literally two different things, like they are 0:04:06.800 --> 0:04:11.880 not related. I think it's actually impossible for someone to 0:04:12.000 --> 0:04:16.320 be the best entrepreneur and then the best manager. Like 0:04:16.360 --> 0:04:19.280 you can be a fucking fantastic manager and you can 0:04:19.320 --> 0:04:21.799 absolutely nail that, but then it's really hard to also 0:04:21.880 --> 0:04:25.840 be a fantastic entrepreneur. And I think as a founder, 0:04:25.920 --> 0:04:28.000 I just put pressure on myself that I need to 0:04:28.040 --> 0:04:31.160 be perfect at both of those things. And that's just 0:04:31.200 --> 0:04:32.960 two things I feel like I need to do perfectly. 0:04:33.720 --> 0:04:38.440 And by that I mean in my role, I'm obviously 0:04:38.480 --> 0:04:42.600 in charge of continuing to move our company forward. I'm 0:04:42.640 --> 0:04:45.640 always thinking of the next marketing idea for us to do. 0:04:46.240 --> 0:04:48.279 I'm always thinking of the next collection that we're going 0:04:48.360 --> 0:04:50.200 to come out with. And yes, I've got people obviously 0:04:50.240 --> 0:04:52.159 helping me in all of these areas. Now I couldn't 0:04:52.200 --> 0:04:54.680 do all of this on my own, but I think 0:04:54.680 --> 0:04:57.359 it's just being that owner founder that I feel like 0:04:57.400 --> 0:05:00.359 it all falls back on me. And then I also 0:05:00.920 --> 0:05:03.360 like think, you know, for example, on Mondays, I come 0:05:03.360 --> 0:05:05.960 down to the podcast and I always think, fuck, like 0:05:06.000 --> 0:05:08.320 what if someone needs me back in the office today, 0:05:08.480 --> 0:05:11.320 or I feel bad if I'm not there for someone, 0:05:12.040 --> 0:05:15.200 And it's crazy because as big as fate has gotten, 0:05:15.360 --> 0:05:18.960 the more I've felt that way. What's wild is I 0:05:19.000 --> 0:05:22.560 have people working for my company that I've never even met, 0:05:23.480 --> 0:05:26.479 and then I feel this guilt that I should be 0:05:26.480 --> 0:05:29.400 getting around to all of our stores to make sure 0:05:29.560 --> 0:05:33.159 I know everyone, and that I should be managing everyone 0:05:33.200 --> 0:05:36.040 directly and helping them in their role and asking them 0:05:36.080 --> 0:05:39.200 if they're okay. And then I have this guilt that 0:05:39.279 --> 0:05:42.359 I don't do that. But I think that's just me 0:05:42.520 --> 0:05:47.159 putting unrealistic expectations on myself. But I think that feeling 0:05:47.200 --> 0:05:50.520 will never ever go away. Another thing that I feel 0:05:51.279 --> 0:05:56.159 is challenging is always feeling the pressure, especially being like 0:05:56.160 --> 0:05:59.800 a social media based business, and I'm sure every business 0:06:00.080 --> 0:06:03.880 would feel this, just feeling that constant pressure of needing 0:06:03.880 --> 0:06:06.640 to stay on top of your game on social media, 0:06:06.680 --> 0:06:09.680 always making sure that we jump on the trends, or 0:06:09.760 --> 0:06:12.400 we always try to have the mindset of we need 0:06:12.440 --> 0:06:15.719 to set the trend because you don't want to seem 0:06:15.760 --> 0:06:19.400 like you're copying everyone all the time, and just always 0:06:19.400 --> 0:06:22.200 having our finger on the pulse when it comes to 0:06:22.240 --> 0:06:25.680 social media, like jumping on that trend, creating that trend. 0:06:25.720 --> 0:06:29.800 That's another pressure that I feel. I think, just all 0:06:29.839 --> 0:06:34.359 in all, a thing that I find challenging is feeling 0:06:34.440 --> 0:06:36.280 like I need to be doing all of the things 0:06:36.360 --> 0:06:41.120 all at once perfectly. And I also feel I make 0:06:41.200 --> 0:06:45.240 up scenarios in my head that everyone expects that of me, 0:06:46.200 --> 0:06:50.000 which is really wild. For example, our office and our 0:06:50.040 --> 0:06:54.360 warehouse are separate now, so for the entire history of Fate, 0:06:54.880 --> 0:06:57.719 since the very beginning, the office and warehouse have always 0:06:57.720 --> 0:07:00.000 been in the same building, and we've moved a lot, 0:07:00.080 --> 0:07:01.960 as you would know, over the years. We've gone from 0:07:02.000 --> 0:07:04.640 one or we've gone from my shed to a little 0:07:04.680 --> 0:07:07.440 bit bigger shed, and then like we had our shop 0:07:07.480 --> 0:07:09.640 and our warehouse and our office all in one building 0:07:09.640 --> 0:07:13.360 at one point. Then we had our second last warehouse, 0:07:13.400 --> 0:07:15.520 and you know, the office was there in the warehouse, 0:07:15.960 --> 0:07:17.600 and then was it this year that we moved Who 0:07:17.720 --> 0:07:21.240 fucking knows, I'm pretty sure it was this year our 0:07:21.280 --> 0:07:24.000 office and warehouse separated for the first time, so our 0:07:24.040 --> 0:07:27.280 team got split in half, and that was a huge 0:07:27.320 --> 0:07:29.720 decision for us to make because people that saw each 0:07:29.720 --> 0:07:33.320 other every day have since been split up. And by 0:07:33.360 --> 0:07:35.920 doing that, I think it's been great in a lot 0:07:35.960 --> 0:07:38.760 of ways. I think our office has become a lot 0:07:38.800 --> 0:07:42.280 more serious since splitting from the warehouse, because the warehouse 0:07:42.360 --> 0:07:46.680 is kind of chaotic and fun and music blaring every day, 0:07:46.680 --> 0:07:48.680 and the fact that our office used to be upstairs, 0:07:49.080 --> 0:07:50.720 like there'd be a lot of crossover and you go 0:07:50.760 --> 0:07:52.440 downstairs to go to the toilet and you say hello 0:07:52.520 --> 0:07:54.080 to everyone in the warehouse kind of thing. And ever 0:07:54.120 --> 0:07:58.000 since we've split our office and warehouse, our office has 0:07:58.000 --> 0:08:01.040 gotten a whole lot more serious, less like joking around, 0:08:01.120 --> 0:08:05.640 which has been really interesting to see. But my job 0:08:06.160 --> 0:08:09.160 is partly in the office and partly in the warehouse, 0:08:09.200 --> 0:08:12.000 So every day I'm either at the office or warehouse, 0:08:12.080 --> 0:08:13.200 or a lot of the times i'll go to the 0:08:13.240 --> 0:08:15.440 office in the morning, then go over to the warehouse 0:08:15.880 --> 0:08:17.520 and then I might stay at the warehouse for the 0:08:17.520 --> 0:08:19.000 rest of the day, or I might head back to 0:08:19.040 --> 0:08:23.000 the office in the afternoon. And I feel guilt And 0:08:23.000 --> 0:08:25.640 this is one hundred percent just on me, Like it's 0:08:25.800 --> 0:08:30.480 no expectation from anyone on my team, but I feel, Oh, 0:08:30.560 --> 0:08:32.400 if I'm spending too much time at the warehouse, what 0:08:32.559 --> 0:08:35.520 does everyone at the office think I'm doing? And I 0:08:35.559 --> 0:08:39.199 know that's so dumb. And then I'll always message me like, hey, girls, 0:08:39.240 --> 0:08:41.520 like I'm working with SIGGI in the warehouse today. If 0:08:41.559 --> 0:08:43.600 anyone needs me, like, just send me a message, Like 0:08:43.640 --> 0:08:45.679 all of my staff know, especially my staff that I 0:08:45.720 --> 0:08:47.400 work with every day, Like you can message me at 0:08:47.400 --> 0:08:50.480 any point and I will help you. But I like 0:08:50.520 --> 0:08:53.840 guilt trip myself into thinking my staff at the office, 0:08:53.840 --> 0:08:57.559 for example, are going to think I'm never there because 0:08:57.600 --> 0:09:00.600 I'm at the warehouse. And it's just it's like you 0:09:00.640 --> 0:09:03.440 get in your own head and build these own expectations 0:09:03.480 --> 0:09:05.800 that you think your team has of you, that they're 0:09:05.800 --> 0:09:07.840 gonna be going, Oh, Brittany's just at the warehouse again today, 0:09:08.120 --> 0:09:10.280 Or like if I spend let's say one week, I'm 0:09:10.320 --> 0:09:13.000 really heavily in the office. Then I always think the 0:09:13.000 --> 0:09:15.679 warehouse staff can be like, well, where's Britney kind of thing. 0:09:16.160 --> 0:09:19.360 That's another challenge that I've found myself facing in my 0:09:19.440 --> 0:09:22.400 own mind since we've split those two things, is spreading 0:09:22.480 --> 0:09:26.720 myself evenly enough that I'm always seeing because you hear 0:09:27.320 --> 0:09:29.880 you know a lot of people work for companies. It's like, oh, 0:09:29.960 --> 0:09:33.920 the CEOs never hear kind of thing. And I would 0:09:33.960 --> 0:09:36.960 hate for anyone to feel that way about me, And 0:09:37.000 --> 0:09:38.880 I think that's like a fear I have in my head, 0:09:39.760 --> 0:09:42.680 and it's just really tricky finding that balance, especially with 0:09:42.720 --> 0:09:46.320 how much we're growing. Is just feeling pressure to be 0:09:46.559 --> 0:09:50.480 everywhere at the same time helping everyone immensely, and I 0:09:50.520 --> 0:09:52.960 don't know, I just I have this guilt surrounding it. 0:09:53.040 --> 0:10:00.080 It's definitely a challenge that I deal with every single day. 0:10:00.880 --> 0:10:03.959 Coming from my background of obviously being a YouTuber and 0:10:04.080 --> 0:10:09.240 influencer and content creator, I struggle a little bit these 0:10:09.360 --> 0:10:15.199 days to find the balance between working and creating content. 0:10:16.040 --> 0:10:19.200 Now you ask anyone or you may know yourself, creating 0:10:19.240 --> 0:10:22.200 content is one of those things that's always so difficult 0:10:22.240 --> 0:10:25.440 for everyone, like finding the time to make content and 0:10:25.520 --> 0:10:29.800 I think I myself in particular, because I was a 0:10:29.880 --> 0:10:32.320 content creator for a full time job for so many 0:10:32.400 --> 0:10:35.720 years and I shared my day to day life on 0:10:35.800 --> 0:10:41.040 YouTube and Instagram and everything. I really struggle sometimes to 0:10:41.960 --> 0:10:44.720 keep up with that, and I struggle to keep up 0:10:44.720 --> 0:10:47.240 with my personal brand, you know, of like doing my 0:10:47.320 --> 0:10:51.600 instert stories and everything when I'm working full time. And 0:10:51.880 --> 0:10:55.000 now I know being an influencer is a job. Obviously 0:10:55.000 --> 0:10:57.439 I have loads of friends who are influencers for a job. 0:10:57.480 --> 0:10:59.320 But when influencers go, oh, I've just been so busy, 0:10:59.360 --> 0:11:02.160 I haven't done any story today, I'm like, for fuck's sake, 0:11:03.160 --> 0:11:06.640 for fuck's sake, because that used to be me, that 0:11:06.760 --> 0:11:08.440 used to be my job, and I'd be like, oh, 0:11:08.559 --> 0:11:10.720 thor I haven't made a video this week. It's like, 0:11:10.760 --> 0:11:13.480 what the fuck have you been doing? Honestly, I find 0:11:13.480 --> 0:11:17.320 it really tricky, you know, when it comes to posting 0:11:17.320 --> 0:11:21.080 on social media in a multitude of ways. Now. Number one, 0:11:21.160 --> 0:11:23.880 because I'm working every day, like I work five days 0:11:23.880 --> 0:11:26.840 a week, and then you know, it's I find it 0:11:26.880 --> 0:11:30.080 really tricky to like document my day on my stories 0:11:30.120 --> 0:11:32.160 like I have for many years, because I just get 0:11:32.200 --> 0:11:34.160 to work and then my day is about everyone else, 0:11:34.200 --> 0:11:37.600 Like my day isn't about me. If I want to 0:11:37.600 --> 0:11:40.000 go to work and get anything done myself, I can't 0:11:40.280 --> 0:11:42.440 because if I'm going into work, I'm there to you know, 0:11:42.480 --> 0:11:45.520 work with everyone else. But I just struggle to kind 0:11:45.520 --> 0:11:47.679 of create content throughout the day. And then every now 0:11:47.720 --> 0:11:49.960 and then I go, Okay, I'm gonna consciously make an 0:11:50.000 --> 0:11:52.000 effort to do stories of me at work today and 0:11:52.120 --> 0:11:54.600 chow around what I am getting up to. And I 0:11:54.640 --> 0:11:56.719 love doing that because people love seeing what I get 0:11:56.840 --> 0:11:58.400 up to at work, because I guess it's like a 0:11:58.400 --> 0:12:00.920 different field that they're not used to sing. But it's 0:12:00.960 --> 0:12:03.360 really hard to do that when you're actually just working, 0:12:03.400 --> 0:12:05.719 like year nine to five or in fate world, it's 0:12:05.760 --> 0:12:08.440 eight to four, and then I get home at night 0:12:09.200 --> 0:12:11.640 and I'll catch up with AJ and then I've got 0:12:11.640 --> 0:12:12.720 a bunch of stuff that i want to do on 0:12:12.720 --> 0:12:14.760 my laptop, and then we have dinner and whatever, and 0:12:14.840 --> 0:12:15.880 then I've gotten to the end of the day and 0:12:15.880 --> 0:12:19.680 I've done no stories. And I sometimes go days these 0:12:19.760 --> 0:12:22.880 days without doing stories. I think I have this guilt 0:12:23.240 --> 0:12:27.080 around not constantly posting on my own social media because 0:12:27.520 --> 0:12:29.600 that was what I used to do all the time. 0:12:30.520 --> 0:12:33.440 Another thing that I have found really interesting as well 0:12:34.160 --> 0:12:38.679 is how much more mindful I have become on social 0:12:38.720 --> 0:12:41.160 media over the years with the more people that I 0:12:41.280 --> 0:12:45.839 have hired. You know, I came from this background of again, 0:12:45.920 --> 0:12:49.520 like making YouTube videos about my life, getting on my story, 0:12:49.640 --> 0:12:54.880 talking about whatever's on my mind. And weirdly, now, I mean, 0:12:55.200 --> 0:12:58.160 there's over sixty people that are employed by Fate, and 0:12:58.200 --> 0:13:00.600 I haven't fucking gone through and seen how many of 0:13:00.640 --> 0:13:03.080 them actually follow me. I'm not going to do that, 0:13:04.040 --> 0:13:06.880 but I'm so mindful. Now. Let's say, like I am 0:13:07.000 --> 0:13:08.920 laying in bed at night and I want to pull 0:13:08.960 --> 0:13:11.760 out my phone and talk about something random, like whatever 0:13:11.840 --> 0:13:14.000 it is. It could be something and AJ and I 0:13:14.040 --> 0:13:16.640 have spoken about, it could be something that happened at work. 0:13:17.600 --> 0:13:20.880 It so is consciously on my mind that people that 0:13:20.960 --> 0:13:23.880 work for me could be watching this story, and like, 0:13:23.960 --> 0:13:27.120 how are they going to perceive me after me saying 0:13:27.120 --> 0:13:29.880 this thing? And I've always been conscious of what I 0:13:29.920 --> 0:13:33.439 post online for my entire online career, like ten plus years, 0:13:33.679 --> 0:13:37.840 but now more than ever, I'm hesitant with how much 0:13:37.880 --> 0:13:41.200 I share on social media because it plays on my 0:13:41.280 --> 0:13:44.160 mind that someone that works for my company could watch 0:13:44.200 --> 0:13:48.440 that and it could affect them essentially, And it's just 0:13:48.760 --> 0:13:50.720 something that I guess never crossed my mind when I 0:13:50.760 --> 0:13:54.280 started Fate because again, like I started this and hired 0:13:54.559 --> 0:13:57.160 AJ's family friend as my first employee, But I never 0:13:57.200 --> 0:13:59.160 thought back then, shit, maybe one day I'm going to 0:13:59.200 --> 0:14:01.320 be more careful with what I share on social media, 0:14:01.800 --> 0:14:05.880 you know, because it very well may affect someone that 0:14:06.040 --> 0:14:08.400 works for me, or I may have an opinion that's 0:14:08.440 --> 0:14:10.600 different to theirs, and that could affect the way they 0:14:10.640 --> 0:14:13.840 feel about the company that they work for. It's a 0:14:13.880 --> 0:14:16.440 bit of a slippery slope, I would say. When it 0:14:16.440 --> 0:14:20.880 comes to being a public figure, I fucking hate call 0:14:20.960 --> 0:14:24.880 myself that a public figure. Look, it's so wanky, but 0:14:24.920 --> 0:14:29.440 you know, like very it's very interesting to have experienced, 0:14:29.480 --> 0:14:31.760 you know, being a public figure or influencer, whatever you 0:14:31.760 --> 0:14:34.200 want to call it. Then stepping into a position where 0:14:34.240 --> 0:14:37.360 I've got so many people employed by me and by 0:14:37.400 --> 0:14:39.280 the company that I own, and I pay them every 0:14:39.320 --> 0:14:42.320 single week, and then I still share my opinion online 0:14:42.320 --> 0:14:45.560 about things, and I don't know, maybe some other people 0:14:45.560 --> 0:14:48.040 who are in a similar position to me, where they 0:14:48.080 --> 0:14:50.200 have a following online or a personal brand or whatever, 0:14:50.240 --> 0:14:52.400 and then they employ people. Maybe they feel the same. 0:14:52.880 --> 0:14:56.200 But I've definitely become more careful over the years about 0:14:56.280 --> 0:14:58.960 what I say on social media because I think my 0:14:59.040 --> 0:15:01.000 employees could be watching this, and what are they going 0:15:01.040 --> 0:15:02.840 to think of me when they see me at work 0:15:02.880 --> 0:15:06.960 the next day. It's really fucking alien, if I'm being honest. 0:15:07.320 --> 0:15:11.320 I think it's also made me more mindful of how 0:15:11.400 --> 0:15:15.320 much I share about my personal life online. Back in 0:15:15.360 --> 0:15:18.360 those YouTube days, I would share everything, as a lot 0:15:18.360 --> 0:15:20.120 of you would know if you followed me. Way back then, 0:15:20.480 --> 0:15:23.280 I would share things about my relationship. I remember I 0:15:23.320 --> 0:15:26.440 had a massive public breakup and I shared all about that. 0:15:27.200 --> 0:15:29.360 But I think I share a lot less now, and 0:15:29.400 --> 0:15:31.080 I think that all comes down to what I do 0:15:31.360 --> 0:15:34.640 for a job and my business. And whilst it still 0:15:34.720 --> 0:15:36.640 might feel like I share a lot of my personal life, 0:15:36.680 --> 0:15:40.360 I don't really like. I share small bits here and there. 0:15:40.400 --> 0:15:43.920 I'll update everyone in my house, talk about fun little things, 0:15:44.240 --> 0:15:47.720 but there's so much that happens in my personal life 0:15:47.720 --> 0:15:50.080 that I don't share online anymore. And I think it's 0:15:50.080 --> 0:15:53.480 because I feel like I have employees watching my story 0:15:53.520 --> 0:16:01.160 and it makes me self conscious. I guess another thing 0:16:01.160 --> 0:16:05.080 that I find challenging in business that every business owner 0:16:05.240 --> 0:16:09.640 would definitely find challenging is looking at your daily sales 0:16:09.800 --> 0:16:13.960 and panicking if you have a slow day or a 0:16:14.000 --> 0:16:18.480 slow week or a slow month. And I think, again, 0:16:18.720 --> 0:16:22.640 no matter how successful a business becomes, I don't think 0:16:22.640 --> 0:16:24.600 that feeling would ever go away for a lot of people. 0:16:24.640 --> 0:16:26.680 And I'd be lying if I said that I'm just 0:16:26.760 --> 0:16:32.880 fully confident every day. I'm fully confident in fate every day, 0:16:33.040 --> 0:16:37.320 and we're only continuing to grow and grow. But I 0:16:37.400 --> 0:16:40.720 do feel a certain type of way, like, obviously you 0:16:40.760 --> 0:16:42.400 get into a groove in your business and you know 0:16:42.480 --> 0:16:44.280 kind of how much you make every week and what 0:16:44.360 --> 0:16:50.520 your daily sales are. But it's scary when you have 0:16:50.600 --> 0:16:53.600 a slow week or when our stores all have a 0:16:53.640 --> 0:16:57.200 slow weekend. And what's interesting with having different stores in 0:16:57.240 --> 0:16:59.760 all different areas is they all kind of have the 0:16:59.800 --> 0:17:03.800 same flows. Like it's not like one store is always 0:17:04.000 --> 0:17:07.080 really crazy busy and one store is like drastically different. 0:17:07.080 --> 0:17:10.360 I've noticed that Tuesdays are the lowest days for retail, 0:17:10.400 --> 0:17:12.080 and all of the stores like they send us an 0:17:12.160 --> 0:17:14.680 end of day email at the end of every day 0:17:14.920 --> 0:17:16.640 and they'll just give us a little recap on how 0:17:16.640 --> 0:17:19.080 the day went, They've got slow day today, and it'll 0:17:19.119 --> 0:17:20.800 be all of them like they all have the same 0:17:20.880 --> 0:17:25.440 slow day. So it's really hard, especially in like retail 0:17:25.600 --> 0:17:29.040 and especially online retail, coming off the back of big 0:17:29.080 --> 0:17:32.560 things and going back to low periods. So for example, 0:17:32.560 --> 0:17:34.439 like if you do a massive sale or something like 0:17:34.480 --> 0:17:36.200 obviously your sales are going to be through the roof 0:17:36.240 --> 0:17:39.240 when you do a big sale, or it's Black Friday, 0:17:39.400 --> 0:17:42.560 or maybe you've launched a huge collection that you've hyped 0:17:42.640 --> 0:17:46.040 up for ages. You get like a really big high 0:17:46.080 --> 0:17:48.800 when that happens, like you've made all this money. Or 0:17:48.880 --> 0:17:51.680 like let's say, for example, when we open our paramount 0:17:51.680 --> 0:17:53.480 a store next month, like that, there's going to be 0:17:53.560 --> 0:17:55.520 so much excitement around there and we're going to have 0:17:55.600 --> 0:17:58.679 like a really big sales period. And then when you 0:17:58.760 --> 0:18:01.120 come off the back of that, that's like the scary 0:18:01.240 --> 0:18:04.359 time because I know, you just get so hyped up 0:18:04.359 --> 0:18:07.000 when you've done something amazing or had an amazing month 0:18:07.080 --> 0:18:09.840 or an amazing week, and it's when you go back 0:18:09.880 --> 0:18:14.920 into that lull that you feel a certain type of way. 0:18:15.119 --> 0:18:16.639 And I guess in the back of my mind, and 0:18:16.680 --> 0:18:20.520 I've said this before on the pod, like I think 0:18:20.600 --> 0:18:23.720 every business owner knows like it's gonna have its highs 0:18:23.760 --> 0:18:25.880 and lows. And then I read all these articles about 0:18:25.920 --> 0:18:30.240 these companies going into administration and liquidation, and then I think, fuck, 0:18:30.800 --> 0:18:33.000 what if that's me one day? Like you just have 0:18:33.240 --> 0:18:37.040 this fear that you will never not have, I think 0:18:37.119 --> 0:18:41.400 that not everything lasts forever. So then again I put 0:18:41.400 --> 0:18:43.560 this pressure on myself that this is all on me, 0:18:44.080 --> 0:18:47.680 Like if our stores have a quiet weekend, I'm laying 0:18:47.720 --> 0:18:49.320 in bed thinking, how the fuck can I get more 0:18:49.359 --> 0:18:51.840 people into our stores. It's not all on me to 0:18:51.840 --> 0:18:54.440 get the customers in the door, but I feel that 0:18:54.760 --> 0:18:57.600 challenge that it is on me that I need to 0:18:57.600 --> 0:19:00.760 get customers in the door. And I always speak about 0:19:00.760 --> 0:19:03.840 our community. We have the strongest community at Fate, and 0:19:03.960 --> 0:19:06.239 I'm sure all of you know, like our community are 0:19:06.280 --> 0:19:08.640 always asking us to open that next door, like when 0:19:08.640 --> 0:19:13.199 you're opening here camera Hobart everywhere. I feel pressure from 0:19:13.240 --> 0:19:16.080 our community to keep expanding, which is the most amazing 0:19:16.119 --> 0:19:18.639 thing ever for any business to be in the position 0:19:18.720 --> 0:19:21.160 where your own customers are asking you to open more 0:19:21.200 --> 0:19:23.520 stores near them. I think that's a great problem to have, 0:19:24.560 --> 0:19:28.320 and I am working extremely hard to try and make 0:19:28.359 --> 0:19:33.040 that happen for our community opening those new stores near them, 0:19:33.280 --> 0:19:35.680 which is a lot because people live in lots of 0:19:35.720 --> 0:19:40.200 different places. But then I feel even more pressure when 0:19:40.800 --> 0:19:42.879 my mindset is I need to open more stores, I 0:19:42.880 --> 0:19:44.959 need to keep growing this thing. Our community is asking 0:19:45.040 --> 0:19:47.639 for it. But then when we have a quiet weekend 0:19:47.920 --> 0:19:50.800 in the stores, and then I go, is this fucking 0:19:50.840 --> 0:19:53.480 worth it? Like I want me to open more, but 0:19:53.520 --> 0:19:57.000 like our stores had a slow Sunday, and I panic 0:19:57.040 --> 0:19:59.240 and I start working out how much we made that 0:19:59.320 --> 0:20:01.280 day versus how many people were working in the fact 0:20:01.280 --> 0:20:03.159 that they were all on Sunday rates and rent and 0:20:03.200 --> 0:20:05.280 this and that and the other. That is a challenge 0:20:05.280 --> 0:20:09.280 that I face with wanting to expand but then having 0:20:09.280 --> 0:20:16.080 slow periods. Ellie's in the studio with me today's and 0:20:16.320 --> 0:20:18.720 isn't here, But she just asked, can I log on 0:20:18.800 --> 0:20:21.800 at any point and see how we're going, you know, 0:20:22.000 --> 0:20:25.240 each day? And do I do that often? Yes? I can. 0:20:25.600 --> 0:20:27.800 It's in the palm of my hand. And it's even 0:20:27.880 --> 0:20:31.520 easier for me to look at now because up until 0:20:31.600 --> 0:20:35.080 now we used to have two separate point of sales essentially, 0:20:35.160 --> 0:20:38.160 so for online we used Shopify, or we still used Shopify, 0:20:38.680 --> 0:20:41.359 and then for in store we had Square, so like 0:20:41.480 --> 0:20:44.720 two different things, and for the history of Fate, it's 0:20:44.720 --> 0:20:48.119 always been that way, like our stores had Square and 0:20:48.200 --> 0:20:51.480 online with Shopify, and just recently over the last few months, 0:20:51.520 --> 0:20:54.919 we've rolled out Shopify point of sale into all of 0:20:54.960 --> 0:20:58.159 our stores so that everything can be connected. Square was 0:20:58.240 --> 0:21:01.040 great and I can definitely recommend Square, like I've used 0:21:01.080 --> 0:21:03.760 it for however many years, four or five years that 0:21:03.800 --> 0:21:07.199 I've had retail stores, and we still have Square in 0:21:07.280 --> 0:21:09.879