Speaker 1: This is what the Flux.
Speaker 2: I'm Brett and Justin and it's Monday, the twenty eighth
Speaker 2: to October.
Speaker 3: Jusey boy, it is not a good time to be
Speaker 3: an office in CBDs around Australia right now because you
Speaker 3: may not be getting a lot of love.
Speaker 1: Get this one.
Speaker 3: The national CBD vacancy rate is still fifteen point one
Speaker 3: percent across Australia and the biggest culprit is you Melbourne CBD,
Speaker 3: which now hit a vacancy rate of nineteen point eight percent.
Speaker 1: Ghost count alert yep Sadam.
Speaker 2: If you're feeling stuck at the starting line of your
Speaker 2: investing journey, do not worry because we have got you.
Speaker 2: This month, we're partnering with Rays to roll out our
Speaker 2: Academy course Understanding the Share Market, where we break down
Speaker 2: share buying risk tolerances and also unlock the secrets of
Speaker 2: ets and the most exciting part. If you're at the
Speaker 2: top of the leaderboard at the end of this month's academy,
Speaker 2: you will get one hundred and fifty dollars bunded into
Speaker 2: your rai's investment accounts. Make sure to download the Flux
Speaker 2: app and check out the academy this month three.
Speaker 3: Truly remarkable stories today, juzzy Boy, let's do it for
Speaker 3: our first. Meta is planning to roll out new facial
Speaker 3: recognition technology to stop celebrity impersonations that are scamming Australians
Speaker 3: out of billions per year.
Speaker 2: Koshy Tweety Forests, Barefoot Investor. They almost be feeling quite
Speaker 2: relieved right now, So tell me more.
Speaker 3: Well, we all know Meta, formerly known as Facebook, as
Speaker 3: the social media giant that owns Instagram, WhatsApp and of
Speaker 3: course Facebook and Juzzy Boy.
Speaker 1: Don't you dare forget threads.
Speaker 2: I don't know, I'm trying to forget it now. Meta
Speaker 2: seems to be constantly battling some kind of controversy.
Speaker 1: Yep, juzzy Boy.
Speaker 3: Turns out they've got another battle on their hands, and
Speaker 3: we're talking celebrity scam ads. Scammers have been using familiar
Speaker 3: faces to lure people into million dollar investments. Think Andrew Forrest, Gina,
Speaker 3: Ryan hart Koschi, even old Guy Sebastian and be Man.
Speaker 2: These ads often take the Meta users to malicious websites
Speaker 2: where they're scammed and supposedly, Juzzy Boy, these ads have
Speaker 2: been difficult for Meta to actually detect, so now, Meta's
Speaker 2: rolling out new technology that will identify when the ad
Speaker 2: contains the image of a celeb's face.
Speaker 1: How about this one.
Speaker 3: Over about six months to December twenty twenty three, seventeen
Speaker 3: hundred new fraudulent ads were posted on Facebook.
Speaker 2: And ten to fifteen of them we're using images of
Speaker 2: Andrew Twiggyboris.
Speaker 3: Given metas ads business generates about ninety nine percent of
Speaker 3: its revenue, it needs to take these threats pretty pretty,
Speaker 3: pretty seriously.
Speaker 1: So what is the key learning here?
Speaker 3: When your business model starts turning into a commercial crime scene,
Speaker 3: it's time to clean things up or risk losing a lot.
Speaker 2: Man. Scammers are not only using Meta's ad tech to
Speaker 2: run their scams, they're also leveraging metas ad targeting to
Speaker 2: reach just the right audience, all thanks to metas finally
Speaker 2: tuned algorithm.
Speaker 1: How about this one? Jazy Boy.
Speaker 3: Australian's lost two point seventy four billion dollars to scams
Speaker 3: in twenty twenty three, according to ACIK. But if this
Speaker 3: wasn't bad enough, there's maybe one more reason why Meta
Speaker 3: feels compelled to act right now.
Speaker 1: Yep.
Speaker 2: In July this year, Andrew twiggybrus took Meta to court
Speaker 2: about the scams with his face on them.
Speaker 3: And the court said that maybe Meta is liable for
Speaker 3: allowing forgulent ads appearing on its platform.
Speaker 2: And given the majority of metas one hundred and thirty
Speaker 2: four billion US dollars is tied to this ad platform,
Speaker 2: it kind of feels like it might be worth addressing
Speaker 2: right now.
Speaker 1: Or our second story.
Speaker 3: McDonald's is in damage control after more than seventy five
Speaker 3: people have had food poisoning from its burgers over the
Speaker 3: last week, and its share price has dropped over seven percent.
Speaker 2: Macca's Golden arches, the big back itself is in a
Speaker 2: bit of a pickle here, b man, So tell me more.
Speaker 1: All right.
Speaker 3: So McDonald's aka Mackide, the land of the mcflurry and
Speaker 3: home of the McNugget, needs no introduction.
Speaker 1: That's true.
Speaker 2: Since nineteen forty been slinging burgers and fries to billions
Speaker 2: of people in over one hundred countries.
Speaker 3: But now Josie Boy quarter Pounders have sent their share
Speaker 3: price tumbling away. There has been a potential E Coli
Speaker 3: outbreak linked to their quarter pounders in the US.
Speaker 2: Yeah they reckon the I Cola was either in the
Speaker 2: beef all the onions of the quarter pounder burghers.
Speaker 3: And there have been more than seventy five cases of
Speaker 3: the infection, including one death and be Man.
Speaker 2: This news has spooked investors and Macca's share price has
Speaker 2: dropped seven percent.
Speaker 3: And Josie Boy, the home of the McNugget, has already
Speaker 3: been struggling with declining sales in recent years. So this
Speaker 3: outbreak couldn't have come at a worse time. Very true,
Speaker 3: So what is the key learning here? In the hospitality industry?
Speaker 3: One big food mistake can leave a very taste in
Speaker 3: the mouth of investors and customers.
Speaker 2: Maccus doesn't only face brand and reputational risk, but it
Speaker 2: also faces significant financial risk.
Speaker 3: YEP, one of the affected customers, has already sued MACS
Speaker 3: for fifty thousand US dollars for negligence.
Speaker 2: And be Man remembered happened to the US fast food
Speaker 2: Mexican chain at Chipotley.
Speaker 3: I actually do it have an E Colli outbreak in
Speaker 3: about twenty fifteen and are lost over twenty percent in
Speaker 3: sales and forty five percent of its hap price.
Speaker 1: And be Man.
Speaker 2: Chipotley has bounced back from the debacle, but it took
Speaker 2: years to rebuild trust with its customers.
Speaker 3: So now Macas is scrambling like an egg McMuffin in
Speaker 3: the fryar to reassure fans and investors that it's burgers
Speaker 3: are still good and it's.
Speaker 2: Hoping it can dodge the major reputational hit that Chipotle faced.
Speaker 3: For our third and final story, the owner of Coach
Speaker 3: and Kate Spade named Tapestry, has been blocked from acquiring
Speaker 3: the owner of Michael Kors by US authority.
Speaker 2: Sometimes this love match isn't meant to be. So what
Speaker 2: is the story here, Well, Josy Boy.
Speaker 3: Tapestry is an American fashion conglomerate which owns major brands
Speaker 3: like Coach, Kate Spade, Stuart Whitzman.
Speaker 2: Tapestry was originally called Coach and it's been around since
Speaker 2: nineteen forty one.
Speaker 3: And then we've got Capri, which is also a fashion
Speaker 3: conglomerate and owns brands like Michael Cores, Vasacei and Jimmy Choo.
Speaker 1: Now be Man.
Speaker 2: Last year, Tapestry had agreed to acquire Capri in a
Speaker 2: thirteen billion US dollar mega deal, but.
Speaker 3: Now the US federal court has blocked this acquisition.
Speaker 2: They reckon this acquisition would reduce competition in the accessible
Speaker 2: luxury handbag market.
Speaker 3: That's because if the acquisition were to go through, Tapestry
Speaker 3: would own fifty nine percent of the accessible luxury handbag
Speaker 3: market and it.
Speaker 2: Would be able to raise prices, which would harm consumers
Speaker 2: the judgy boy.
Speaker 3: Surprise, surprise, Tapestry and Capri disagree. They're planning to appeal
Speaker 3: the verdict to get the deal over the line and
Speaker 3: be Man.
Speaker 2: This court ruling is especially tough on Capri, which has
Speaker 2: been struggling for years to turn around its Michael Core's brand.
Speaker 3: Once a luxury brand goes mainstream, it's really not easy
Speaker 3: to reverse.
Speaker 1: That so true, So what is the key learning here?
Speaker 3: Well, cats may have nine lives, but to luxury brands,
Speaker 3: often they only get one.
Speaker 1: Juzzy boy, see be Man. Luxury brands gain their status
Speaker 1: by creating.
Speaker 3: Exclusive Often that means they limit supply to amp up
Speaker 3: that precious demand.
Speaker 2: And that exclusivity is how they're able to charge exorbitant
Speaker 2: prices for their products.
Speaker 3: Looking at you omes with the Burken bags that started
Speaker 3: a lazy ten thousand dollars.
Speaker 1: But the man.
Speaker 2: When a luxury brand isn't able to balance its supply
Speaker 2: and demand, correctly, it can lose its air of exclusivity
Speaker 2: and appeal with customers.
Speaker 3: Which is what we saw happen with Capri and It's
Speaker 3: Michael Core's brand.
Speaker 2: Yeah, Michael Cars wanted to appeal to a broader demographic
Speaker 2: and that meant it kind of became everywhere, so no
Speaker 2: one wanted it anymore.
Speaker 1: In fact, Michael calls.
Speaker 3: So it's revenue dropped nearly ten percent for the twenty
Speaker 3: twenty four financial year, and the.
Speaker 2: Man most brands don't recover their image once their luxury
Speaker 2: appeal is lost. Flux Sam, if you want a chance
Speaker 2: to have one hundred and fifty dollars or one hundred
Speaker 2: dollars or fifty dollars bunded in your raised investment account,
Speaker 2: there is.
Speaker 1: Only one place to do it.
Speaker 2: It's in the Flux Academy this month, where we're breaking
Speaker 2: down risk tolerances eachf share buying. Make sure to download
Speaker 2: the Flux app and compete in the Academy this month.
Speaker 1: Thanks for listening and we'll see you on Wednesday,