WEBVTT - Pay forward your knowledge to empower others with Tory Archbold, Nicola Dale and Di Edwards 0:00:02.400 --> 0:00:05.320 Hello, I'm torri Archbold. For two decades, I've nurtured the 0:00:05.360 --> 0:00:09.360 world's top performing retail brands and celebrities. Now I'm asking entrepreneurs, 0:00:09.400 --> 0:00:12.720 CEOs and influencers to share their own secrets to success. 0:00:13.000 --> 0:00:15.720 They're high as their lows, the game changing moments, and 0:00:15.760 --> 0:00:17.880 how they got to where they are today. It's a 0:00:17.920 --> 0:00:20.560 podcast equivalent of opening the best Little Black Book of 0:00:20.600 --> 0:00:23.439 Contacts Ever. If this resonates with you and you're ready 0:00:23.480 --> 0:00:25.640 to step outside of your comfort zone and into your 0:00:25.680 --> 0:00:28.960 power zone, I invite you to join my exclusive community 0:00:29.040 --> 0:00:32.360 via our website, the Powerful dash Steps dot com. 0:00:32.880 --> 0:00:36.680 Talk about stories, Yes, story, We have got the Queen 0:00:36.720 --> 0:00:40.199 of stories herself. We have got torri Archbold at our 0:00:40.240 --> 0:00:42.680 back fence. And a little bit about Tory. She's an 0:00:42.720 --> 0:00:43.760 absolute dynamo. 0:00:43.880 --> 0:00:44.479 And I'll tell you what. 0:00:44.560 --> 0:00:47.680 My heart is happy because she's the Queen of Happy 0:00:47.720 --> 0:00:51.239 Hats too, started her own business at the age of 0:00:51.240 --> 0:00:54.680 twenty four and now she's the founder of Powerful Steps, 0:00:54.680 --> 0:00:57.920 which is an online community and platform for women making 0:00:57.960 --> 0:01:01.840 global impact. And she can just women to own this story, 0:01:02.160 --> 0:01:06.319 step into their power and take careers to the next level. 0:01:06.480 --> 0:01:14.240 Who stories, talk about stories, powerful stories, and we want 0:01:14.240 --> 0:01:17.880 to hear your story, Tories, So welcome to the Batory. 0:01:18.319 --> 0:01:24.720 Tory. I that that's very Catchyer, it's so catchy. Do 0:01:24.760 --> 0:01:27.440 you know what I was growing up? Everyone was like, Tory, Tory, 0:01:27.520 --> 0:01:29.560 tell me a story, and who knew I'd have a 0:01:29.560 --> 0:01:34.160 power company that I just thought of that. 0:01:35.400 --> 0:01:35.959 We're welcome. 0:01:36.040 --> 0:01:39.120 I just have to first show you my notes that 0:01:39.200 --> 0:01:42.720 it's number twenty four. If anyone gets to see this 0:01:42.880 --> 0:01:46.000 part of our body that Mike, I lost my glasses, 0:01:46.400 --> 0:01:49.360 so I was laughing my head off this morning printing 0:01:49.600 --> 0:01:53.320 twenty four to se. So anyway I can read without 0:01:53.360 --> 0:01:56.360 glasses while I'm talking to which is pretty amazing. And 0:01:57.720 --> 0:02:00.800 so I know I'm going to throw this out. It's 0:02:00.840 --> 0:02:02.640 like you're going to shoot a rocket over to you. 0:02:03.280 --> 0:02:08.320 Zero to hero with self belief tell us about that one. 0:02:08.800 --> 0:02:12.200 Well, I'm sure that you have both experienced this as well. 0:02:12.240 --> 0:02:15.480 I feel like at some point in our lives we 0:02:15.720 --> 0:02:18.720 reach rock bottom. But rock bottom is actually where you 0:02:18.720 --> 0:02:20.960 want to be, because then you can go sky high. 0:02:21.360 --> 0:02:24.280 So my journey began when I was in my early 0:02:24.320 --> 0:02:26.680 twenties and really no one believed in me. I mean, 0:02:26.720 --> 0:02:29.320 I was a terrible student at school. I was definitely 0:02:29.360 --> 0:02:31.639 the talker, the disruptor, the one that was always sent 0:02:31.720 --> 0:02:40.639 outside dio. What I recognized was it was actually my superpower. 0:02:40.720 --> 0:02:42.079 I love that you snort because I. 0:02:42.040 --> 0:02:50.840 Sna you too. So sorry. Some people think we're doing 0:02:50.880 --> 0:02:54.200 something else work, we're laughing, we're laughing. 0:02:54.280 --> 0:02:57.840 We're definitely laughing. And so self belief struck me at 0:02:57.840 --> 0:03:00.880 a really young age because I reckoned that when no 0:03:00.919 --> 0:03:03.120 one else was going to believe in my pathway, that 0:03:03.200 --> 0:03:05.600 I had the choice that I could believe in myself. 0:03:06.200 --> 0:03:09.120 And so what I decided to do after falling in 0:03:09.200 --> 0:03:12.399 love with, you know, storytelling, a meetia and entertainment, when 0:03:12.480 --> 0:03:15.680 I backed myself and went across to the UK and 0:03:16.280 --> 0:03:20.840 got to work with some pretty amazing entertainment companies like MTV, Columbia, TriStar, 0:03:21.080 --> 0:03:25.040 George Lucas Films, and I was like bigger names, big names. 0:03:25.040 --> 0:03:27.640 It was like the Spice Girls. I got to watch 0:03:27.720 --> 0:03:30.880 them as they were coming out, you know, and Howard Stern, 0:03:30.919 --> 0:03:34.120 who was the biggest shock jock you probably remember in America, Yes, 0:03:34.520 --> 0:03:37.000 the cusp of I was on the cusp bit of it. Yeah, 0:03:37.040 --> 0:03:40.120 And you know, obviously reading rapidly all the magazines and 0:03:40.200 --> 0:03:42.720 I'm in the studios with these incredible challenge and I 0:03:42.760 --> 0:03:46.000 come back to Australia and I recognized that it's not 0:03:46.200 --> 0:03:50.720 really happening and I need to work out how I 0:03:50.760 --> 0:03:54.120 can actually build a business that sets my heart on fire. 0:03:54.240 --> 0:03:56.400 So I went around and I started coffee dating because 0:03:56.400 --> 0:03:58.240 I had absolutely no money in the bank. 0:03:58.360 --> 0:04:00.200 Was that your I did coffee dating or well? 0:04:00.240 --> 0:04:02.480 My dad always said to me everyone loves a long 0:04:02.560 --> 0:04:05.160 lunch in Australia, and of course they do overseas as well, 0:04:05.160 --> 0:04:07.560 and in those days that's how you basically did business. 0:04:07.560 --> 0:04:09.280 But I didn't have the money to take people to 0:04:09.360 --> 0:04:12.120 lunch and drink you know, bottles of Ballinger as you 0:04:12.120 --> 0:04:17.640 see on ab fab. So it was like, find a 0:04:17.760 --> 0:04:20.440 really good coffee shot where you're going to be seen, 0:04:20.440 --> 0:04:23.520 you're going to be heard, ask people for coffee, and 0:04:23.720 --> 0:04:26.880 really build a sense of community and a business purpose 0:04:26.920 --> 0:04:29.000 around that. So I did, and I started committing to 0:04:29.040 --> 0:04:32.680 three coffee dates a week and I was, yeah, really good, 0:04:33.600 --> 0:04:35.880 it's a connection. It is out of connection. So it 0:04:35.960 --> 0:04:38.039 was one with someone I knew, one with someone I 0:04:38.040 --> 0:04:40.400 wanted to partner with, and one with someone completely outside 0:04:40.400 --> 0:04:41.240 of my comfort zone. 0:04:41.400 --> 0:04:44.640 Oh, every week you listening to it, let's just can 0:04:44.640 --> 0:04:48.440 we just repeat that one that was someone possibly with 0:04:48.560 --> 0:04:49.400 that you can partner with. 0:04:49.560 --> 0:04:51.600 Well, yeah, the second one is someone you want to partner, we. 0:04:51.600 --> 0:04:54.120 Partner with us in relationship, well business. 0:04:54.120 --> 0:04:56.480 Business relationship like partnership. 0:04:56.800 --> 0:04:58.919 And then and the friendship was the first. 0:04:58.720 --> 0:05:02.520 One tribe community, so someone in. And then the third 0:05:02.560 --> 0:05:08.000 one is someone completely outside your comfort zone. That was 0:05:08.040 --> 0:05:12.599 the intention, but that's the framework that actually launched my business, because. 0:05:12.320 --> 0:05:15.120 When framework isn't it my second. 0:05:14.760 --> 0:05:18.520 Business as well? And I truly believe like a lot 0:05:18.520 --> 0:05:21.440 of rejection came from those coffee dates. I don't want 0:05:21.480 --> 0:05:23.960 to just say it was all glossy, because the idea was, 0:05:24.279 --> 0:05:26.400 you know, I want to start a brand communications agency. 0:05:26.440 --> 0:05:28.719 I want to attract the world's top performing brands, celebrities 0:05:28.720 --> 0:05:30.400 and influencers. And of course there are a whole lot 0:05:30.400 --> 0:05:40.120 of chuckles and snorting as well. And I remember, in particular, 0:05:40.360 --> 0:05:42.880 this guy that I'd been dating many years before I 0:05:42.880 --> 0:05:44.360 went and I took him for a coffe date because 0:05:44.360 --> 0:05:47.440 he worked in advertising, was bills in Crown Street, Surry Hills, 0:05:47.880 --> 0:05:50.000 and he literally was like, Tory, I don't think this 0:05:50.040 --> 0:05:51.679 is a very good idea. You need to go off, 0:05:51.839 --> 0:05:53.760 get married, have a white pick of fence, just like 0:05:53.800 --> 0:05:57.200 in your picture over there, and join a few clubs 0:05:57.320 --> 0:05:59.200 and a man's going to really look after you and 0:05:59.240 --> 0:06:02.160 you're gonna have a really fabulous life. And I remember 0:06:02.200 --> 0:06:05.320 walking out of there going well, fuck you. Yeah, I 0:06:05.360 --> 0:06:07.640 am the leader of my own destiny. I just said 0:06:07.680 --> 0:06:10.279 to myself, I know that I'm here for a high 0:06:10.320 --> 0:06:12.200 purpose and I know that I can make a difference, 0:06:12.360 --> 0:06:14.840 and so I did. And no one in Australia, once 0:06:14.880 --> 0:06:17.720 I decided that I wanted to launch Torstar, would give 0:06:17.760 --> 0:06:22.240 me a go great name too, Yeah, Torstar. Yeah. So 0:06:22.400 --> 0:06:24.840 that came from, you know, me calling up a colleague 0:06:24.880 --> 0:06:27.320 and an advertising agency and I said, I've actually quit 0:06:27.360 --> 0:06:29.200 my job and I'm starting this business. I don't know 0:06:29.200 --> 0:06:31.239 what to call it, and he goes, well, we always 0:06:31.279 --> 0:06:33.400 called you Tori's a little star, so why do you 0:06:33.440 --> 0:06:36.279 call it toll Star. So that's where the name came from. 0:06:36.520 --> 0:06:38.880 And I just asked you there, where did you get 0:06:39.760 --> 0:06:42.520 your confidence at the age of twenty four to do this? 0:06:42.680 --> 0:06:44.880 Was it with your dad backing behind you? Was it 0:06:44.880 --> 0:06:47.279 from already life experience for traveling and you had. 0:06:47.160 --> 0:06:48.280 That behind you self? 0:06:48.360 --> 0:06:51.520 Belated Yeah, because you know, I'm guessing you hadn't hit 0:06:51.600 --> 0:06:54.920 rock bottom at that stage, but you had that confidence, 0:06:54.960 --> 0:06:57.640 so a lot of kids don't so necessari people that 0:06:57.760 --> 0:07:01.640 kids between twenties. Yes, So where did you think that 0:07:01.760 --> 0:07:02.320 came from? 0:07:03.240 --> 0:07:05.640 And it just came from the fact that I knew 0:07:05.640 --> 0:07:08.480 that I could create something. And just because someone says no, 0:07:08.560 --> 0:07:10.400 it doesn't mean that you have to say no. You 0:07:10.440 --> 0:07:12.440 can say yes. So I just started saying yes. Some 0:07:12.520 --> 0:07:15.640 the doors of opportunities started opening up. But I want 0:07:15.680 --> 0:07:17.800 to say, when I turned forty four, I decided that 0:07:17.840 --> 0:07:20.720 I was going to create powerful Steps and I did 0:07:20.760 --> 0:07:22.440 go and see quite a few people and I did 0:07:22.480 --> 0:07:25.080 the same coffee date and Larry edmore, if you're listening 0:07:25.120 --> 0:07:27.080 to this, you told me not to start powerful steps 0:07:27.120 --> 0:07:30.720 as well, Larry, I said, I'm not sure that that's 0:07:30.760 --> 0:07:32.560 a really good idea. It was like it was the 0:07:32.600 --> 0:07:35.440 same process that I went through. But again, I could 0:07:35.480 --> 0:07:38.400 have chosen to believe those people that this business would 0:07:38.400 --> 0:07:41.960 not create an impact, but the opposite happened because I 0:07:41.960 --> 0:07:44.720 backed myself again. So I really feel that if you 0:07:44.840 --> 0:07:48.080 really believe in something, you're passionate about it, and you 0:07:48.120 --> 0:07:51.280 step into it, with you know, some really strong values 0:07:51.360 --> 0:07:54.160 that are anchored to all of your decision making. You 0:07:54.240 --> 0:07:56.680 can attract whatever it is that you put out there 0:07:56.720 --> 0:08:00.240 into the universe and you can actually have that impact. 0:08:00.360 --> 0:08:03.520 So in answer to your question, I think rejection is 0:08:03.600 --> 0:08:07.640 really important because rejection actually allows you to believe in 0:08:07.640 --> 0:08:09.920 the possibilities yourself of what you can create. 0:08:10.440 --> 0:08:13.000 But how many times when you were rejected you'd you go, 0:08:13.360 --> 0:08:15.800 maybe they're right, because it's only human nature at times 0:08:15.840 --> 0:08:17.720 to say or feel yeah, or think, of. 0:08:17.720 --> 0:08:21.640 Course, do you know what? If I counted, we'd be 0:08:21.680 --> 0:08:24.440 here all day. So I really think that you've just 0:08:24.480 --> 0:08:26.400 got to push that aside and go what is it 0:08:26.400 --> 0:08:29.160 that I want. I don't have any competition, None of 0:08:29.200 --> 0:08:31.280 us have any competition. It's about staying in your own 0:08:31.360 --> 0:08:34.600 lane and owning what you want to do and just 0:08:34.640 --> 0:08:35.160 going for it. 0:08:35.320 --> 0:08:38.920 And that is clear vision, clevision, and passion. 0:08:38.600 --> 0:08:41.839 Clear intent, and also anchor everything to your value. So 0:08:42.320 --> 0:08:45.920 throughout my my entire career has been based on three 0:08:46.080 --> 0:08:49.720 so passion, creating and building brands, and now creating and 0:08:49.760 --> 0:08:53.320 building powerful brands for women. Yes, integrity because I don't 0:08:53.360 --> 0:08:57.040 like assholes, who does, honestly? And the third one is delivery. 0:08:57.080 --> 0:08:59.280 You'r own these God, is this podcast child? Or paying 0:08:59.320 --> 0:09:02.000 for you knowledge to someone else? And so through passion, 0:09:02.000 --> 0:09:04.280 integrity delivery, what you do is you get a golden 0:09:04.320 --> 0:09:07.679 thread of decision making. So if people want to reject that, 0:09:07.679 --> 0:09:10.080 that's okay. But maybe they're not anchored to that value set. 0:09:10.400 --> 0:09:12.200 Maybe they're not meant to be on that right of 0:09:12.240 --> 0:09:14.840 life with you. Maybe you're not meant to take them 0:09:14.840 --> 0:09:17.880 on your journey. So what happens is the higher you 0:09:18.000 --> 0:09:22.599 vibrate and the so what that means. Yeah, So the 0:09:22.679 --> 0:09:24.520 higher you vibrate, it's like, Okay, you can walk into 0:09:24.559 --> 0:09:26.320 any room anyway, anywhere in the world, and you can 0:09:26.360 --> 0:09:28.800 get someone say yes to you because you're magnetizing and 0:09:28.840 --> 0:09:31.360 you're in your complete power, because you believe in what 0:09:31.400 --> 0:09:36.080 you're doing. You're anchor to your truth. You work with integrity, 0:09:36.400 --> 0:09:38.880 and you know the importance of paying for your wisdom. 0:09:39.280 --> 0:09:41.280 And I think that was us for the podcast, really, 0:09:41.360 --> 0:09:41.840 wasn't it. 0:09:41.960 --> 0:09:42.320 Oh? 0:09:42.360 --> 0:09:45.440 Absolutely? You know we're always straight away with let's do 0:09:45.480 --> 0:09:47.840 a podcast. You know what do you think Gyanta's gone 0:09:47.840 --> 0:09:50.000 straight back bang with the list this big and it 0:09:50.080 --> 0:09:53.080 just happened because we just new straight away do what 0:09:53.080 --> 0:09:54.240 you love, love what you do. 0:09:54.360 --> 0:09:55.480 Yeah, that's that's the moss. 0:09:55.600 --> 0:09:58.160 It really is that for us. So even when we start, 0:09:58.320 --> 0:10:02.240 so if we can help one person, yeahhoochieved God alone 0:10:02.240 --> 0:10:05.240 ourselves because we enjoyed Jay's company and we did from 0:10:05.280 --> 0:10:07.719 our very first podcast. It was just and so then 0:10:07.760 --> 0:10:09.359 it's just like we're on the path. 0:10:09.120 --> 0:10:12.079 Of absolutely and I just believe. And it's funny. I 0:10:12.120 --> 0:10:14.520 couldn't help but think about years ago when I was 0:10:14.520 --> 0:10:16.880 in New York and I had Wendy, my sister, Wendy 0:10:16.880 --> 0:10:19.800 Heather was a designer at her range over my arm 0:10:20.200 --> 0:10:22.400 and I'm running around New York and no, no, no, 0:10:22.520 --> 0:10:27.360 you can't come in. And I walked in to Sexith 0:10:27.400 --> 0:10:29.920 Avenue and I went, Hi, I have an appointment. I 0:10:29.920 --> 0:10:33.440 didn't have an appointment. And they said who with? And 0:10:33.720 --> 0:10:35.920 someone had told me a name and I said with 0:10:36.040 --> 0:10:37.800 some and so I said, but I'm running late, rang 0:10:37.880 --> 0:10:40.880 straight through, went up there and they said who are you? 0:10:40.960 --> 0:10:43.720 I said, walked in. There was five people and I said, 0:10:43.720 --> 0:10:45.640 I'm from Australia. I've got a range. You've got to said. 0:10:45.800 --> 0:10:48.880 I was hanging up. Where they're all going, who's this woman? 0:10:49.800 --> 0:10:52.840 They ended up buying the stuff. They couldn't believe my 0:10:53.080 --> 0:10:56.840 how bolshie I was and go ozzy ossie whatever. But 0:10:57.160 --> 0:10:59.200 I was determined this was great and it was going 0:10:59.280 --> 0:11:02.640 to work. But it's funny, it's like it's a mindset, 0:11:02.720 --> 0:11:03.640 isn't it a mindset? 0:11:04.840 --> 0:11:06.800 And it's getting out of your own way. And also 0:11:06.840 --> 0:11:09.000 you saw an opportunity and you thought, no one's opening 0:11:09.000 --> 0:11:10.559 a door, so I'm going to open it myself. 0:11:11.200 --> 0:11:15.959 That's exactly that's true, very powerful. And also I guess 0:11:16.000 --> 0:11:20.160 too if someone may think shut that door or said no, 0:11:20.480 --> 0:11:21.560 you would have found another door. 0:11:21.640 --> 0:11:22.280 Absolutely. 0:11:25.720 --> 0:11:27.920 What tips would you say for people to build that 0:11:28.040 --> 0:11:31.600 resilience because still is not everyone has that thing of going. 0:11:31.800 --> 0:11:33.439 You can get knocked back and they can really take 0:11:33.440 --> 0:11:36.200 it personally, And even though, what sort of tips would 0:11:36.200 --> 0:11:38.240 you say for people to sort of like really get 0:11:38.280 --> 0:11:40.440 that resilience so you don't sort of like really take 0:11:40.480 --> 0:11:42.560 it too badly and they fall in a heap. 0:11:43.120 --> 0:11:45.520 No, No, it's a great question. So you know, when 0:11:45.520 --> 0:11:48.319 I had Torsa, we were attracting all of these incredible brands, 0:11:48.600 --> 0:11:51.040 but quite often there would be brands that we wouldn't attract, 0:11:51.040 --> 0:11:53.200 and I'd send to myself for why. But then I 0:11:53.200 --> 0:11:56.360 had to switch my thinking to that door's not meant 0:11:56.360 --> 0:11:59.280 for me, that doors meant for someone else, and I 0:11:59.320 --> 0:12:02.120 wish them every success and something bigger and better is 0:12:02.160 --> 0:12:04.960 going to land in my lap. Bing go ye as that. 0:12:05.320 --> 0:12:07.760 So if you switch your mindset and second bit of 0:12:07.800 --> 0:12:11.640 advice in and it does revolve around marinading and shit, 0:12:11.840 --> 0:12:15.360 which I'm sure that lots of people will actually really 0:12:15.760 --> 0:12:17.240 it is a bit of a come to Jesus moment. 0:12:17.280 --> 0:12:21.000 But when I was having me it literally is when 0:12:21.040 --> 0:12:24.400 I was having my transformation, I was like, get out 0:12:24.440 --> 0:12:26.800 of your own way, toy. I sat with this Buddhist 0:12:26.840 --> 0:12:29.160 monk in Thailand and he said to me, you got 0:12:29.160 --> 0:12:31.280 three choices. You've got a really big challenge at the moment. 0:12:31.280 --> 0:12:33.160 And I'm sure a lot of people going through divorces 0:12:33.240 --> 0:12:35.600 or separations on your podcast will relate to this like 0:12:35.640 --> 0:12:38.560 that's stuck. I was stuck in the biggest pile of 0:12:38.559 --> 0:12:42.360 shit ever and I could not maneuver my way out 0:12:42.400 --> 0:12:44.800 of it. And he said to me, You've got three choices. 0:12:44.840 --> 0:12:47.600 You're at the halfway back of your life. You can 0:12:47.640 --> 0:12:50.680 either marinate in this challenge and this situation for another 0:12:50.840 --> 0:12:54.079 forty five years in which you're going to be living 0:12:54.120 --> 0:12:57.000 life sniffing shit. And I was like, oh, and is 0:12:57.000 --> 0:12:59.600 that in this pristine office, in this you know, in 0:12:59.600 --> 0:13:01.800 this close they're like, oh my god, you're talking about 0:13:01.800 --> 0:13:04.959 marinating shit. Second thing is he said, you can look 0:13:05.000 --> 0:13:06.600 at the challenge and you can be in it for 0:13:06.600 --> 0:13:09.040 forty five minutes. You can kind of struggle, you can 0:13:09.040 --> 0:13:11.920 make a few mistakes. It's okay within those forty five minutes. 0:13:11.960 --> 0:13:14.240 But you're going to sniff the ship not as badly 0:13:14.280 --> 0:13:16.200 as forty five years because you're not getting out of 0:13:16.200 --> 0:13:18.079 your own way. And he goes, you will be in 0:13:18.120 --> 0:13:20.640 your complete power when you don't even sniff the ship 0:13:21.040 --> 0:13:23.199 and that challenge comes your way and within forty five 0:13:23.240 --> 0:13:25.160 seconds you've made up your mind. Doesn't matter if it's 0:13:25.240 --> 0:13:26.839 right or wrong, but you're on your path. 0:13:27.360 --> 0:13:30.920 Well that's a lot. There's something else you was saying, Sorry, 0:13:30.960 --> 0:13:33.199 we're back to shit. I mean you're saying that there's 0:13:33.240 --> 0:13:35.680 a pile of shit. If there's a pile of shit 0:13:35.800 --> 0:13:39.880 over there, it's your choice whether some problems are like 0:13:39.880 --> 0:13:43.200 a pile of shit was it's your choice whether you 0:13:43.280 --> 0:13:46.400 choose to step in that or not. And I know 0:13:46.440 --> 0:13:48.719 that's back to shit. But it really made a lot 0:13:48.720 --> 0:13:51.400 of sense to me, Like we all have proble. 0:13:51.679 --> 0:13:54.079 You've got the three options, but it's the same as 0:13:54.080 --> 0:13:57.440 like doors are opening, so you've got to make your 0:13:57.480 --> 0:13:59.599 mind up in forty five seconds. What door are you 0:13:59.640 --> 0:14:01.199 going to want through? Are you going to say yes? 0:14:01.240 --> 0:14:02.040 Are you going to say no? 0:14:02.800 --> 0:14:04.840 And sometimes is it as simple as that, you know, 0:14:04.920 --> 0:14:06.800 like just with the mind shift there. So I think 0:14:06.800 --> 0:14:09.160 it's good for just listeners to hear that that sometimes 0:14:09.200 --> 0:14:12.240 it really is just that mind shift of going flick 0:14:12.640 --> 0:14:14.359 you know there, stay. 0:14:14.080 --> 0:14:17.319 There because everyone complicates it and you got to lose, 0:14:17.320 --> 0:14:18.400 but try and go there. 0:14:18.480 --> 0:14:22.320 That's exactly right, That is exactly you've got to try no. 0:14:22.720 --> 0:14:25.000 So yeah, I'll try again tomorrow exactly. 0:14:25.080 --> 0:14:26.960 And that's the beauty of it because he said to me, 0:14:27.120 --> 0:14:29.840 if you make a mistake in your mind, right, yeah, 0:14:29.960 --> 0:14:32.000 if you make a mistake in your mind, don't beat 0:14:32.040 --> 0:14:34.400 yourself up about it. Just give yourself forty five years, 0:14:34.400 --> 0:14:37.720 forty five minutes, or forty five seconds. And also, mistakes 0:14:37.760 --> 0:14:41.240 are good. We all make them. We make them every day. 0:14:41.360 --> 0:14:44.080 The lessons in life, aren't they, No, So we have 0:14:44.200 --> 0:14:47.400 to be people appreciate honesty to you truth. That's a 0:14:47.440 --> 0:14:50.320 really positive way of saying I love that positive way 0:14:50.360 --> 0:14:52.920 of rejection too, is that it actually wasn't meant for 0:14:52.960 --> 0:14:56.520 me or maybe not this timing now, and wish them 0:14:56.520 --> 0:14:59.280 the best as well. I think that's a good thing. 0:14:59.440 --> 0:15:03.480 You've got to pay for with gratitude, because gratitude breeds gratitude, 0:15:03.520 --> 0:15:08.280 happiness breeds happiness. But also when you're in flow and 0:15:08.520 --> 0:15:10.520 you don't look at what other people haven't say I 0:15:10.560 --> 0:15:13.240 want that, but you're actually in flow because you know 0:15:13.320 --> 0:15:15.720 that something better is coming your way. That's actually the 0:15:15.800 --> 0:15:16.760 ultimate way to live life. 0:15:16.840 --> 0:15:18.840 When you say flow, what does flows be? 0:15:18.920 --> 0:15:21.680 In complete alignment? So you know you hear about Matthew 0:15:21.720 --> 0:15:25.520 mcconachey in The green Light Process. Yeah, it's such a 0:15:25.560 --> 0:15:28.720 great book. He's the only one that I've ever asked 0:15:28.720 --> 0:15:32.000 for an autograph and he rejected me. No, but you 0:15:32.080 --> 0:15:41.160 know what we've got, she's so beautiful. That was not 0:15:41.240 --> 0:15:41.800 a green light. 0:15:43.240 --> 0:15:47.720 And that's funny talking about alignment and what I don't 0:15:47.720 --> 0:15:50.400 know what that means. What's alignment alignment means? 0:15:50.640 --> 0:15:53.360 I'll give you an example. So when I was running 0:15:53.400 --> 0:15:56.560 my agency, I pulled back because for personal reasons. I 0:15:56.600 --> 0:15:58.360 just want to spend more time with my family and 0:15:58.400 --> 0:16:00.640 I wanted to get out of that forty five years, right, 0:16:01.200 --> 0:16:03.440 So I was really focusing on what was my flow, 0:16:03.520 --> 0:16:05.840 what was my way forward. But what happened during that 0:16:05.880 --> 0:16:08.520 process was I allowed other people to run my business 0:16:09.080 --> 0:16:11.560 in which I wasn't as involved, right, so I'm not 0:16:11.880 --> 0:16:14.640 out there, no one really knows what I'm doing. So 0:16:14.840 --> 0:16:18.480 we were launching Kate Spade into Australia and my team 0:16:18.480 --> 0:16:19.840 were like, Tory, you got to get up early. I 0:16:19.880 --> 0:16:21.360 know you don't like getting up early, but you need 0:16:21.400 --> 0:16:23.680 to come along and meet all these people. It's really 0:16:23.720 --> 0:16:26.200 important for the business. So up, I get put MSCA 0:16:26.360 --> 0:16:31.320 on fur coat going and I learned that this company 0:16:31.480 --> 0:16:34.600 that also licenses Kate Spade licenses a whole lot of 0:16:34.600 --> 0:16:37.880 other brands that were on my manifestation board, right, but 0:16:37.960 --> 0:16:39.720 they have no idea who I am. So they said 0:16:39.760 --> 0:16:42.480 to me, who are you? And I said, I'm Tory 0:16:43.240 --> 0:16:45.080 and this is my agency. And they're like, oh, we 0:16:45.120 --> 0:16:47.440 don't know anything about you. Tell us about your company. 0:16:48.000 --> 0:16:51.480 And so I literally had less than sixty seconds to 0:16:51.560 --> 0:16:54.280 make an impact because guess what, they were launching Victoria's 0:16:54.280 --> 0:16:58.840 secret in this market. Six weeks later, so I said 0:16:58.840 --> 0:17:01.240 to them, m'd be very interest I staid in pitching 0:17:01.280 --> 0:17:03.080 for that business. And they said to me, no, guess what, 0:17:03.080 --> 0:17:05.320 there are three other agencies. We're down to the wire. 0:17:05.760 --> 0:17:08.200 And I said, look, why don't I descend through my credentials. 0:17:08.280 --> 0:17:10.200 Let's just see what happens. I've got nothing to lose. 0:17:10.280 --> 0:17:12.600 Maybe you can gain something. And she said, okay, no problem. 0:17:13.200 --> 0:17:15.920 So I explained to them that I launched Zara into Australia. 0:17:15.960 --> 0:17:18.400 I explained to them what I've done with other Australian 0:17:18.400 --> 0:17:20.400 businesses and taking them launches. 0:17:22.200 --> 0:17:26.440 Just throw exactly, that's massive, that is how well is 0:17:26.440 --> 0:17:27.320 a good one? 0:17:27.520 --> 0:17:31.080 Ah in my early thirties. Yeah, so as a single mama. 0:17:31.119 --> 0:17:33.880 But it was teamwork. It was teamwork with Interdex, which 0:17:33.880 --> 0:17:36.320 is actually the number one retail brand in the world now. 0:17:37.240 --> 0:17:39.440 So I just I mean, I reminded them with those credentials. 0:17:39.480 --> 0:17:41.520 I went back to the office and I said, we're irrelevant. 0:17:42.080 --> 0:17:44.040 I don't know how this has happened, but we need 0:17:44.080 --> 0:17:46.560 to go back and find our power. So we use 0:17:46.640 --> 0:17:48.959 the case studies of like, you know, twenty two thousand 0:17:48.960 --> 0:17:50.720 people in the day of launch for Czara a million 0:17:50.760 --> 0:17:53.919 dollars in sales, and then we gave other examples and 0:17:54.040 --> 0:17:56.040 about four or five hours later I sent it off. 0:17:56.040 --> 0:17:58.399 So it was early evening. They're in New York, and 0:17:58.480 --> 0:18:00.520 I just said to myself, whatever's meant to be will be. 0:18:00.760 --> 0:18:02.760 And this is where the green lights come into process, 0:18:02.920 --> 0:18:06.200 right because they're like, no way, three agencies are shortlisted. 0:18:06.560 --> 0:18:09.280 You can send it through, but whatever, You're one of 0:18:09.320 --> 0:18:12.439 two agencies. At eleven o'clock that night and I was like, 0:18:12.560 --> 0:18:16.320 oh my gosh, we are in. But guess what. These 0:18:16.320 --> 0:18:21.520 people probably have been speaking and building a relationship for many, 0:18:21.560 --> 0:18:24.040 many weeks and months before me. So we got onto 0:18:24.119 --> 0:18:26.800 Instagram and I did flashbacks to all of my hero things. 0:18:27.240 --> 0:18:29.520 So we've been at the time looking after Sea Folly, 0:18:29.800 --> 0:18:32.560 we Shigi Ha did and you know, Miranda coernel these things. 0:18:32.600 --> 0:18:34.919 So flashback to when we did this campaign, flashback to 0:18:34.920 --> 0:18:37.960 when we did Sarah don't dn't dun't. So then I 0:18:38.000 --> 0:18:40.399 got on LinkedIn. I thought, who do I know that 0:18:40.560 --> 0:18:43.840 can give this girl in New York a coffee? Because 0:18:43.840 --> 0:18:45.720 an Espresso is my client. So I thought, I'm gonna 0:18:45.720 --> 0:18:47.760 lie myself up in the morning. I'm gonna have an espresso, 0:18:48.320 --> 0:18:50.960 She's gonna have a Starbucks? What does she drink? And 0:18:51.000 --> 0:18:53.239 who's going to put it on her desk before she 0:18:53.280 --> 0:18:55.880 gets on zoom with me. That's how I won the business. 0:18:56.240 --> 0:18:59.080 But this is the really interesting thing about the Green Lights. 0:18:59.440 --> 0:19:01.840 While I got Victoria's secret and I got to go 0:19:01.880 --> 0:19:03.760 to the last show in New York, I then got 0:19:03.760 --> 0:19:06.800 a call from Steve Madden's office. We've been looking for 0:19:06.840 --> 0:19:09.560 an agency in Australia. How come we don't know about you? Again, 0:19:09.640 --> 0:19:12.640 I'm irrelevant because I wasn't putting myself out there. Put 0:19:12.680 --> 0:19:16.119 yourself out there. So they said, okay, no pitch nothing. 0:19:16.240 --> 0:19:18.879 You're launching Steve Mudden into Australia. So I was like, okay, 0:19:18.960 --> 0:19:22.240