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Speaker 1: Hi, I'm Britney Saunders and welcome to today's bonus episode

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Speaker 1: of Big Business. And this is my first ever bonus

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Speaker 1: Big Business episode. I feel like I've got a lot

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Speaker 1: to say all the time, so what better way than

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Speaker 1: by coming to you every single Wednesday with a bonus episode.

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Speaker 1: I'm going to be using these bonus EPs to expand

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Speaker 1: further on what I discussed in the main episode. I'm

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Speaker 1: also going to be using this as an opportunity to

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Speaker 1: answer some of your questions because I've been getting so

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Speaker 1: many on my Big Business Podcast Instagram account, which I'm

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Speaker 1: absolutely loving, so by all means, keep them coming in

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Speaker 1: and it's just another place for me to talk about

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Speaker 1: the things that I love doing. So for today's very

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Speaker 1: first bonus EP, I'm going to be telling you all

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Speaker 1: a little bit of a secret. This almost feels illegal

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Speaker 1: that I'm telling you this because we're only in the

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Speaker 1: very early stages and I always see people say, don't

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Speaker 1: talk about what you're doing, just do it, and like

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Speaker 1: stay quiet. Every time I see those motivational videos, I'm like,

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Speaker 1: because I'm the opposite. I always talk about what I'm doing.

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Speaker 1: What's the worst that's going to happen? The store is

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Speaker 1: not going to go ahead. Oh well, that's part of

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Speaker 1: the business journey. Sometimes you start things and they don't

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Speaker 1: quite work out. But today I'm going to be revealing

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Speaker 1: for the first time where our fifth store location is

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Speaker 1: going to be for Fate. Can we get a drum

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Speaker 1: roll edited in here? All of you in Adelaide are

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Speaker 1: gonna absolutely hate me. All of you in Perth are

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Speaker 1: gonna absolutely hate me because it's not in Adelaide. In Perth.

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Speaker 1: I hate to burst your bubbles. Fate is coming to

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Speaker 1: Paramata in Sydney. Yeah, I need like an audience clapping

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Speaker 1: audio thing added in. Oh competti, there's bioworks happening in

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Speaker 1: the studio. It's all happening. Fate is coming to Paramatta,

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Speaker 1: and I'm going to talk a little bit about it

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Speaker 1: and where we're at and why we have decided to

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Speaker 1: go with a second Sydney store for our fifth store location.

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Speaker 1: So for all of you in Western Sydney, get excited

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Speaker 1: because we're coming to Paramatta this year. Like it's all

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Speaker 1: starting to happen now. I can't explain to you how

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Speaker 1: illegal this feels that I'm like revealing this in a

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Speaker 1: podcast like I've never done that before, and this is

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Speaker 1: so exciting and it's an exclusive you heard it here first, people,

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Speaker 1: all right, So why paramatter, especially when our community are

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Speaker 1: begging for us to open in Adelaide and Perth. Now,

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Speaker 1: I want to start by saying, for those of you

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Speaker 1: that are in Adelaide, you are absolutely on my radar.

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Speaker 1: I don't want you to think I'm not thinking about you, guys.

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Speaker 1: I absolutely am, and I'm hearing you, I'm reading your comments,

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Speaker 1: I'm getting your dms. But with Adelaide, it's actually really

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Speaker 1: hard to find a commercial space that is available at

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Speaker 1: the moment and suitable for what we want. And I'm

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Speaker 1: letting you in on some juicy goss here moving forward

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Speaker 1: with Fate, now that we have two boutique stores and

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Speaker 1: two Westfield stores, we are only going to be moving

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Speaker 1: forward with boutique stores from here on out. And look,

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Speaker 1: never say never down the track. I very well may

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Speaker 1: go back on saying this, but for the time being,

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Speaker 1: we are sticking to boutiques. And that's another thing that

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Speaker 1: I want to mention on this podcast. It's okay to

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Speaker 1: say things and then go back on them. I feel

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Speaker 1: like as humans, we often will have an opinion on

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Speaker 1: something it will be so set on something and then

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Speaker 1: let's say a few years down the track, you might

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Speaker 1: actually change your mind about that. I feel like as humans,

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Speaker 1: we can feel guilty about that, about changing our mind,

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Speaker 1: especially if it was something that we were so passionate about.

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Speaker 1: But when it comes to business, you're always going to

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Speaker 1: change your mind. You are going to think one way

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Speaker 1: and then down the track that is absolutely going to

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Speaker 1: change into the complete opposite. And I remember when we

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Speaker 1: only had our Newcastle store, which we've had for over

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Speaker 1: four years, and I remember saying when we had that,

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Speaker 1: if I ever opened any stores in the future, I'm

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Speaker 1: never going to open in a Westfield. I've never never, never,

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Speaker 1: never never. I don't want to do this. I don't

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Speaker 1: want to do that for whatever reason. And then years

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Speaker 1: down the track, we ended up opening a Westfield store.

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Speaker 1: So I went back on what I said, and that's fine.

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Speaker 1: And I remember back then I had people say, why

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Speaker 1: did you open in Westfield? You said that you never

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Speaker 1: would people change their mind, and that's okay, and that's fine,

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Speaker 1: and especially in business, you will change your mind about things.

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Speaker 1: So now we've done two Westfield stores, which do amazingly.

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Speaker 1: And then I remember when We were going to open

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Speaker 1: our Hawthorn store in Victoria just late last year, and

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Speaker 1: I remember being scared because I'm like, shit, we've only

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Speaker 1: done you know, Newcastle, which is a boutique, Miranda and Chermside,

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Speaker 1: which are Westfield, and then we went back to a

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Speaker 1: boutique and I was so scared about that, thinking what

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Speaker 1: if the boutique will only work in Newcastle because we're

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Speaker 1: from Newcastle. That Hawthorne store in Victoria has absolutely blown

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Speaker 1: me away. Here. I was thinking it was going to

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Speaker 1: be like a quieter store because it's, you know, in

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Speaker 1: a suburb. It's not in a shopping center. We don't

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Speaker 1: have that constant flow of I mean, we do a

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Speaker 1: foot traffic because it's a busy street, but it's not

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Speaker 1: like retail foot traffic. Everyone's shopping for clothes. That Hawthorne

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Speaker 1: store of ours is our number one performing store out

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Speaker 1: of all of them, and that says a lot. And

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Speaker 1: that's said a lot to me, and that has given

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Speaker 1: me confidence moving forward to continue to open boutique stores.

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Speaker 1: Instead of going into shopping centers. We are opening a

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Speaker 1: boutique store in Paramatter, which I feel like isn't really

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Speaker 1: a thing in Paramatter but I'm like, fuck it. At

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Speaker 1: this point, I'm so confident in us and in fate.

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Speaker 1: I think we could open in a freaking gutter under

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Speaker 1: the bridge and people would come to us. It doesn't

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Speaker 1: matter where we are. But I will say, I'm not

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Speaker 1: going to tell you the address, but it is so so,

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Speaker 1: so close to Westfield Paramatter like it may as well

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Speaker 1: be on top of us or something like. That's how

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Speaker 1: close it is. That's the only clue that I'm going

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Speaker 1: to give away. It is so close. And I think

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Speaker 1: the people at Westfield Paramatter like are gonna are you

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Speaker 1: mad at me? Because they've been hounding me to go

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Speaker 1: actually into the center. But we're not in the center,

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Speaker 1: but we may as well be, if you know what

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Speaker 1: I'm saying. So why are we coming to Paramatta And

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Speaker 1: why Sydney? Why are we opening another store in Sydney

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Speaker 1: when we already have one? First things first, I will

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Speaker 1: say our store in Westfield Miranda is like an hour

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Speaker 1: from Paramatta. And from what I've gathered from everyone's comments

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Speaker 1: on social media since we opened in Westfield Miranda is

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Speaker 1: people saying open in the West, Open in the West

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Speaker 1: because it's an hour drive and an hour in Sydney

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Speaker 1: is like like it's not just like a crusy little

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Speaker 1: coastal drive, like it is so much traffic to go

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Speaker 1: from Paramatta to Miranda, so they're nowhere near each other. Right. Secondly,

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Speaker 1: Sydney is the number one city that we ship to

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Speaker 1: by a mile. That's just a known fact. You can

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Speaker 1: look into all those stats when you have a Shopify store.

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Speaker 1: And I remember when we were opening the Miranda store.

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Speaker 1: AJ was literally going in and we were looking up

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Speaker 1: like the areas that we ship to the most, which

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Speaker 1: we haven't done with this store. We just know our

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Speaker 1: customers are in Western Sydney, so it's an absolute no

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Speaker 1: brainer for us. Another reason why it's a no brainer

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Speaker 1: for us, it takes us one hour and fifty minutes

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Speaker 1: to drive to Paramatta from Newcastle, so it's I know,

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Speaker 1: that's still like a lengthy drive, but for us, that's

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Speaker 1: a freakin twenty minute drive. Logistically, it is so easy

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Speaker 1: for us to set up another store that is within

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Speaker 1: a driving distance. It takes out that whole middle part

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Speaker 1: of having to book flights back and forth and hotels

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Speaker 1: and this and that and the other. Like, it's so

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Speaker 1: convenient for us to be able to just drive. Especially

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Speaker 1: now that we've got the fakembilaj can be cart and

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Speaker 1: stock down in the fatemobile every day, and if we

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Speaker 1: quickly need something, that can just happen straight away. And

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Speaker 1: the other reason why this is a no brainer for

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Speaker 1: us is because when I stumbled across the listing online

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Speaker 1: and I look at commercial real estate like people would

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Speaker 1: go on to real estate dot com and look at houses,

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Speaker 1: like I go and I look at commercial real estate

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Speaker 1: because I'm always trying to find the next best shop.

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Speaker 1: When I saw this shop, I was like, it's made

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Speaker 1: for us. It's fate that we're meant to be in there,

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Speaker 1: And when you all see where it is and the

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Speaker 1: space itself, you'll go, no wonder she took it. We're

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Speaker 1: going to do a full fit out. It's a cold shell,

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Speaker 1: which I've spoken about in my retail Store episode. It's

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Speaker 1: a cold shell, so we're doing the whole thing. I'm

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Speaker 1: so excited to document this all again on social media.

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Speaker 1: And I think having these boutique stores creates a really

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Speaker 1: unique experience for us as a business. Like sure, people

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Speaker 1: love coming to our Churm Side store and our Miranda store,

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Speaker 1: but I think there's something special about us being in

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Speaker 1: a spot that no other retail stores really are like.

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Speaker 1: It just makes it different of an experience because people

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Speaker 1: will drive there and they know they're going to that

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Speaker 1: one shop kind of thing, and it just really works

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Speaker 1: for us. How much do you care about your neighbors

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Speaker 1: when you're looking for a location, good question. I would

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Speaker 1: say not that much obviously, Like if it's weird businesses

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Speaker 1: either side, then I might be like, eh. But like

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Speaker 1: with our Hawthorne store in Victoria, on one side is

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Speaker 1: a clothing store like Ladies Fashion, but their pieces are

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Speaker 1: like eight hundred bucks. So when I saw that was

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Speaker 1: the neighbors, I was like, fuck yeah, I'm gonna come

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Speaker 1: in and take them out. And they were not happy

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Speaker 1: when we opened as well, and we had lines down

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Speaker 1: the street and they're like older women are like I

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Speaker 1: haven't seen them much, but they were like, can you

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Speaker 1: ask You're proud to not line up in front of

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Speaker 1: our shop window. And then on the other side is

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Speaker 1: like a little tapaspar on the other side, and where

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Speaker 1: we are now, I don't want to give it away,

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Speaker 1: but there's no clothing store on either side of us.

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Speaker 1: There are businesses on the either side of us, but

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Speaker 1: they're not clothing at all. And why do you rent

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Speaker 1: not buy your commercial properties? Like is there strat is

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Speaker 1: or a reason for that? Well, number one, I can't

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Speaker 1: afford to buy every time, like I don't. Yeah, yeah,

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Speaker 1: so obviously I've never purchased any of our properties number

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Speaker 1: one because I can't afford to. If I could, I

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Speaker 1: probably would, or even just some. And obviously you can't

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Speaker 1: purchase a Westfield store they have landlords. But with our

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Speaker 1: Newcastle store and our Hawthorne store, like I could purchase

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Speaker 1: them if the opportunity arose and if I had the

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Speaker 1: money to do so. But commercial properties are just as

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Speaker 1: expensive as houses, if not more. So you're looking at

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Speaker 1: millions of dollars to purchase a store or depending again

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Speaker 1: on the size and everything and whatever. But yeah, both

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Speaker 1: I think definitely our Hawthorn store and Newcastle store would

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Speaker 1: be over a million bucks to buy. And when it

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Speaker 1: comes to business, paying rent isn't the worst thing in

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Speaker 1: the world because it is a business expense which will

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Speaker 1: then at the end of the financial year help to

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Speaker 1: bring that tax bill down so that you're not getting

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Speaker 1: slapped with a huge tax bill. So the more expenses

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Speaker 1: in a way for a business the better. You just

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Speaker 1: don't want to be spending too much and not making

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Speaker 1: enough in return kind of thing. So that's why I

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Speaker 1: haven't purchased any of them. But again, who knows. I

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Speaker 1: might be against purchasing now and I might own five

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Speaker 1: in the future. You can change your mind on things.

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Speaker 1: But yeah, I'm really excited to be opening in Paramatter

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Speaker 1: And for all of you listening who are in west

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Speaker 1: In Sydney or near west Inn, Sydney, I feel like

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Speaker 1: the good thing about Paramatta it's a real central spot

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Speaker 1: that a lot of people can get to. And I

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Speaker 1: feel like a lot of people go to Paramatta now.

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Speaker 1: And if you're going to Westfield Paramatter, you're coming to Fate.

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Speaker 1: That's how close it is. I can't even begin to

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Speaker 1: stress that enough to you. Hey, if you want to

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Speaker 1: do some snooping on commercial real estate dot com, you

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Speaker 1: might very well be able to find the spot. Where

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Speaker 1: we are at with the process right now, which I

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Speaker 1: spoke about in my retail store episode. We've signed the

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Speaker 1: heads of agreement, which is just something that you sign

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Speaker 1: like before the lease. We've paid our first deposit and

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Speaker 1: now we have our hands on the leases. And when

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Speaker 1: you get a commercial lease. You'll then go through it

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Speaker 1: and they're bloody long and massive, and our solicitor has

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Speaker 1: it as well, so he goes through it with a

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Speaker 1: fine tooth comb. Make sure if you're ever signing any

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Speaker 1: kind of contract, agreement, lease, anything in business, read that

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Speaker 1: shit again and again and again, because people can sneak

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Speaker 1: stuff in there. Not that that's ever happened to me,

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Speaker 1: but I'm sure it has. People can sneak things in

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Speaker 1: that will maybe bite you in the bum in the future.

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Speaker 1: So that's what we're doing right now. We are just

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Speaker 1: going back and forth with the solicitor. We'll be signing

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Speaker 1: that lease and then we'll be getting onto all the

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Speaker 1: fun stuff. I've already engaged our architect who we work

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Speaker 1: with for all of our other stores, and we're going

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Speaker 1: with a bit of a different style for this shop

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Speaker 1: as well, which I'm so excited about. It's still gonna

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Speaker 1: look kind of the same like we have these beautiful stores.

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Speaker 1: It's all light and bright, but I want to put

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Speaker 1: a bit of color into the fit out, and because

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Speaker 1: it's a blank canvas, I have that opportunity to kind

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Speaker 1: of add a splash of color in there. And by color,

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Speaker 1: I mean like nice neutral colors. I'm not going to

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Speaker 1: go like hot pink or lime green or anything. And

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Speaker 1: I really cannot wait and fingers cross it all goes through,

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Speaker 1: because it's going to be fucking embarrassing if something comes

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Speaker 1: up and then it doesn't go through. But hey, that's

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Speaker 1: a part of business. But as soon as I sign

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Speaker 1: that lease, it's kind of all happening. And I think

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Speaker 1: our lease commences soon. But I negotiated with the landlord.

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Speaker 1: As you'll know from that last episode, everything negotiable. Get

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Speaker 1: yourself some rent, free, get yourselves this, that and the other.

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Speaker 1: And I just can't bloody weight. Stall number five is underweight.

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Speaker 1: I'm really sorry for any of you that are in

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Speaker 1: Adelaide or Gold Coast or cans or Canberra wherever all

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Speaker 1: of you asked me to open. We're not coming there,

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Speaker 1: but we are coming to Western Sydney, so look bloody out.

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Speaker 1: While we're on this topic, I thought I would give

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Speaker 1: a shout out to last week's episode. If you haven't

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Speaker 1: seen it, well you haven't seen it obviously because you

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Speaker 1: listen to podcasts. If you haven't listened to it, it's

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Speaker 1: all about the true cost of opening a retail store.

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Speaker 1: So by all means, go and give that episode to

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Speaker 1: listen if you haven't, because it gives you an in

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Speaker 1: depth look at what I'm about to go through all

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Speaker 1: over again. We're working with those same budgets again, so

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Speaker 1: see you later to all my money. But it's an investment.

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Speaker 1: It's a risk at the same time, but in my

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Speaker 1: opinion or so far, it's been worth it to open

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Speaker 1: these stores. So wish me luck and thank you so

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Speaker 1: much for listening to my first ever bonus episode of

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Speaker 1: Big Business. And you can look forward to seeing all

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Speaker 1: the behind the scenes on my Instagram and TikTok. I'll

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Speaker 1: be documenting the whole thing as usual, but even more

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Speaker 1: so I want to really show everyone, especially now that

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Speaker 1: I have this podcast, Like, I'm just really inspired to

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Speaker 1: show more of the behind the scenes. So I'll be

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Speaker 1: taking you through the entire process of setting up Fate Paramatter. Yeah,

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Speaker 1: out the Eels. Maybe we can get the eels there

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Speaker 1: for the opening. They can all do like a archway

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Speaker 1: at the start with their hands up, like you know

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Speaker 1: when people at a wedding go through everyone's hand. We

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Speaker 1: could have the Paramatter Eels out the front in their uniform.

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Speaker 1: The cheerleaders and then everyone can get cheered into the store.

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Speaker 1: I'm gonna fucking make it happen and you look it.

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Speaker 1: I feel like with these bonus episodes, I can be

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Speaker 1: more myself too, Like I'm really professional in the oh,

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Speaker 1: still myself, but maybe in these bonus episodes, I can

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Speaker 1: be a little bit more rogue, a little bit more me. Anyway,

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Speaker 1: thanks for listening to first Bonus of Big Business. I'll

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Speaker 1: be back on Monday with my main episode, and in

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Speaker 1: the meantime, feel free to subscribe to my podcast if

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Speaker 1: you aren't already. We've got two episodes a week now.

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Speaker 1: It's all happening. There's a news store happening. Go follow

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Speaker 1: me on my Big Business Instagram, send me a message,

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Speaker 1: do whatever you want, and don't forget to rate five stars.

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Speaker 1: I'll see you all next week. Ano