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Speaker 1: This podcast is recorded on gadigal Land Always was, always

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Speaker 1: will be Aboriginal Land. Hey chicks, I'm sal and I'm

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Speaker 1: out and this is two broad chicks to show that

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Speaker 1: she has life lessons and tips help make you rich

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Speaker 1: in life.

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Speaker 2: And today we are joined by Anita Sakha, entrepreneur, the

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Speaker 2: brain behind the Instagram account sell Anything Online and co

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Speaker 2: founder of Hero Packaging.

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Speaker 3: Yes, thank you for having me, guys to pick your brain.

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Speaker 3: Oh my god, I'm so thrilled when I got your

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Speaker 3: message to say like, come on this podcast. I don't

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Speaker 3: think you understand like it was like a little.

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Speaker 1: You had the best response ever.

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Speaker 3: I was. I'm actually thrilled.

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Speaker 1: Yay.

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Speaker 3: Yeah, Well the feeling is mutual.

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Speaker 2: And before we jump into the episode, we like to

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Speaker 2: start with a life lesson of the week, and you

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Speaker 2: prepped us and said that yours.

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Speaker 1: Yeah, you've built it up. My life lesson of the

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Speaker 1: week is from one of my new top three shows

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Speaker 1: ever okay ever, oh favorite I have. It's it's slotted

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Speaker 1: itself in there and I actually have spoken about it

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Speaker 1: on the podcast before, but I wanted to give an

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Speaker 1: update because I've finished and it's Ted Lasso. Okay, Yes,

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Speaker 1: I have been putting off that last episode for weeks weeks.

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Speaker 1: It's coming back in season four, but it's like kind

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Speaker 1: of like a difference, like the end of that, but

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Speaker 1: it kind of is like the end of story Archer, right,

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Speaker 1: And anyway, this show is quite literally the most beautiful

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Speaker 1: show I've ever watched. I was sobbing, like in terms

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Speaker 1: of the part where you can't speak because I was

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Speaker 1: going to it's over now, Like I love it so

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Speaker 1: fucking much that I just want to rip out my

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Speaker 1: heart and give it to them and say thank you

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Speaker 1: for making this TV show. It's like everyone needs to

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Speaker 1: watch it. Everyone needs to watch it. I don't give

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Speaker 1: a fuck if you don't like soccer or football or whatever.

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Speaker 1: Like the messages in it, there's so many life lessons

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Speaker 1: in it.

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Speaker 4: There was a quote in it.

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Speaker 1: I hope that either all of us or none of

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Speaker 1: us are judged by the actions of our weakest moments,

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Speaker 1: but rather by the strength we show when and.

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Speaker 4: If we're ever given a second chance.

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Speaker 3: Oh that's beautiful.

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Speaker 5: I know agree with that's so right, And I think

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Speaker 5: it just kind of lodged something in my brain that,

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Speaker 5: especially this time of year, like frustrations can really build up.

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Speaker 1: Everyone's really tired. Maybe you're dealing with hard things with family,

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Speaker 1: maybe your relationship is struggling, or maybe someone's just really

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Speaker 1: pissed you off at work or whatever it is. Maybe

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Speaker 1: a friend's done you dirty, right, And absolutely it's so

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Speaker 1: important to like set boundaries and you know, protect yourself

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Speaker 1: and stuff. But it kind of put in my brain

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Speaker 1: to maybe have a little bit more grace to things

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Speaker 1: like that if they happen, and to be a little

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Speaker 1: bit more forgiving to frustrations, because being upset with someone

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Speaker 1: is never as fun and never as helpful as actually saying,

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Speaker 1: do you know what, I'm not going to let this

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Speaker 1: affect me, or maybe even forgiving, you know, And I

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Speaker 1: just I really want to cry, you know. It was

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Speaker 1: the best. It was, It's the best show. There's another

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Speaker 1: life lesson in it. One of the players like messes

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Speaker 1: something up and he's like beating himself up, and he

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Speaker 1: calls him over and he's like.

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Speaker 4: Sam, do you know why goldfish is the happiest animal

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Speaker 4: in the world?

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Speaker 1: And he goes way, and he goes because it's got

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Speaker 1: a ten second memory. And so it like whenever they

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Speaker 1: fuck up their like mentalities be a goldfish.

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Speaker 3: Yeah. I love that you got to restart, just keep restarting.

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Speaker 1: It's like, yeah, it's happy because it can't remember that.

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Speaker 4: I love that something happened bad and I'm like.

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Speaker 3: I'm wish I have a goldish ye goldfish yea.

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Speaker 4: So yeah, my I love that. Life lesson is to

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Speaker 4: watch Ted.

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Speaker 2: My life lesson of the Week is actually a post

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Speaker 2: I saw from the Conversation this week on Instagram and

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Speaker 2: they ranked the best ways to invest one thousand dollars

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Speaker 2: back in twenty ten, and I think it offers some

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Speaker 2: really good perspective, so I wanted to share. Starting with

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Speaker 2: number six, Savings account one thousand dollars from twenty ten

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Speaker 2: would be one thousand, four hundred and twenty eight dollars

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Speaker 2: when you account for inflation. Number five, the ASX two hundred,

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Speaker 2: one thousand dollars from twenty ten would now be worth

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Speaker 2: three thousand, four hundred and forty six.

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Speaker 3: My god, there's still four more to go.

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Speaker 2: Yeah, so that's a two hundred and forty five percent

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Speaker 2: total return. Number four Gold one thousand dollars from twenty

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Speaker 2: ten would now be worth four thousand, two hundred.

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Speaker 3: And one dollars.

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Speaker 2: Yeah, So gold is often considered a safe haven, but

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Speaker 2: has sowed to record highs in recent months, which I

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Speaker 2: thought was interesting. Number three, the SMP five hundred, one

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Speaker 2: thousand dollars from twenty ten would now be worth ten thousand,

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Speaker 2: eight hundred and.

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Speaker 3: Fifty one dollars. Yep, amazing.

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Speaker 4: Okay.

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Speaker 2: Number two? What do you think number two and number

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Speaker 2: one could be? If you had to guess property?

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Speaker 1: Oh?

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Speaker 3: Oh, you can't invest one thousand dollars in property? Yeah?

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Speaker 2: Yeah, they potentially could have done that, but it's not

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Speaker 2: that I have no idea.

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Speaker 3: Okay, should I just jump in? Yeah?

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Speaker 4: Okay.

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Speaker 2: Number two the seven big US tech companies Google, Facebook, Amazon,

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Speaker 2: et cetera.

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Speaker 3: And I guess? Can I guess the number?

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Speaker 2: Yep?

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Speaker 3: If you'd invest one thousand dollars twenty ten, So this

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Speaker 3: one's actually from twenty fifteen. Okay, I'm going to go

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Speaker 3: with eighteen thousand.

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Speaker 4: Do you have a guess?

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Speaker 1: Twenty four thousand, six hundred and twelve okay, So it

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Speaker 1: would be twenty six thousand and seventy four dollars, So

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Speaker 1: you were close.

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Speaker 2: They said we can't track an investment into all seven

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Speaker 2: of these companies back to twenty ten, but they did it.

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Speaker 2: Based on if you'd invest in twenty fifteen.

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Speaker 3: So that's ten years.

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Speaker 1: It's crazy.

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Speaker 2: And then number one I think probably would be no

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Speaker 2: surprise when you hear it is bitcoin and one thousand

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Speaker 2: dollars from twenty ten would now be worth almost four hundred.

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Speaker 3: And sixty seven million dollars.

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Speaker 6: What.

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Speaker 2: Yeah, theoretically you could have got an insane return on

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Speaker 2: a bitcoin investment, but since twenty ten crypto markets have

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Speaker 2: gone through multiple crashes, exchange collapses, and catastrophic coin failures.

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Speaker 2: So obviously it's dependent on what.

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Speaker 1: Coin you got.

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Speaker 3: Yeah, but yeah, how crazy is that?

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Speaker 2: So I think it's just a good reminder to invest,

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Speaker 2: invest because obviously a thousand dollars is still a lot

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Speaker 2: of money. Yeah, but you know you could do that

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Speaker 2: with five dollars and you would still get something back.

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Speaker 3: Really hard tonight, Okay, Okay, So my life lesson of

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Speaker 3: the week is always have a story to tell. And

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Speaker 3: this is specifically for people who are like kind of

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Speaker 3: introverted or maybe don't like small talk. And so there's

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Speaker 3: this concept called misogi. Have you heard of masogi before? So, okay,

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Speaker 3: you know Sarah Blakeley who started spanks, so her husband

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Speaker 3: Jesse Itzler. He always harps on about this topic of

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Speaker 3: misogi and masogi is this one life altering thing that

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Speaker 3: you've got to do every single year, so you have

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Speaker 3: stories to tell for a year, right, one life changing,

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Speaker 3: one life altering thing that you do, and it just

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Speaker 3: makes you feel like you've got adventures coming up. Okay

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Speaker 3: who So I was thinking about this like last year,

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Speaker 3: and I thought one massogi is so intimidating, especially when

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Speaker 3: you're busy. So I thought, mini misogis, I'm going to

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Speaker 3: do mini masogis every week. I'm going to do one

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Speaker 3: thing that I would never have done before. And it

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Speaker 3: could be just something small, it could be learning something

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Speaker 3: new or whatever. So for example, a few weeks ago,

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Speaker 3: I watched a documentary on Vietnam, the Vietnam War, and

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Speaker 3: then like a couple of weeks ago, went to Melbourne

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Speaker 3: and danced for seven hours straight in R and B concert.

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Speaker 3: And then like the last week, I emailed three people

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Speaker 3: that I love to go for coffee, not to pick

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Speaker 3: their brain, just to go for coffee, and I'm like,

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Speaker 3: I will never do that again. I just wanted to

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Speaker 3: try it and it gives me something to talk about it. So,

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Speaker 3: like he gives you a story always. Yeah, like a

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Speaker 3: mini every week. Do something interesting so that you have

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Speaker 3: something to say when you're talking to people.

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Speaker 1: It reminds the word just it's got nothing to do

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Speaker 1: with It reminds me of the episode of Friends where

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Speaker 1: Ross is like nuggy.

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Speaker 3: Yeah, I like that.

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Speaker 1: Yeah, I'm going to be like, Okay, what's my meaning?

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Speaker 1: Miss Ogi?

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Speaker 3: You gotta you gotta have something interesting?

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Speaker 4: That is meeting Pitbull two weeks ago? Yeah, that's mine.

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Speaker 4: What do you mean we met Pitbull?

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Speaker 3: I think I'm going to meet people and people people.

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Speaker 4: I did see that mister worldwide?

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Speaker 3: Oh my god, worldwide.

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Speaker 1: Yeah.

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Speaker 4: I was like, we literally met him. We were like,

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Speaker 4: mister people, it's not us.

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Speaker 3: Yeah, he literally like we're not worthy like him. He

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Speaker 3: was such a good end.

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Speaker 1: He loved it.

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Speaker 2: He was like, exactly what ye crazy?

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Speaker 3: He talks with the rhythm.

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Speaker 4: Yeah, yeah, for sure, it's so good.

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Speaker 3: I guess the episode.

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Speaker 2: So, Anita, before we really get into it, tell us

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Speaker 2: a little bit about yourself, your experience in marketing, and

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Speaker 2: how you started sell anything online.

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Speaker 3: Okay, so I right now, I have a company called

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Speaker 3: Hero Packaging, and we sell like sustainable packaging to a

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Speaker 3: bunch of retailers that you guys know. So, like if

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Speaker 3: you get a package on your doorstep like six Saturday,

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Speaker 3: like out of ten times, it's a Hero packaging box

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Speaker 3: or a mailer or something. So that's something that I've

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Speaker 3: been running for seven years. But sell anything online is

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Speaker 3: like a completely different thing. And it's because I wrote

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Speaker 3: a book. I've written two business books. The first one

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Speaker 3: I wrote, it got published and it landed on my doorstep,

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Speaker 3: and I was like, holy shit, I don't know how

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Speaker 3: to sell this thing. I love it. I think I've

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Speaker 3: done a really good job. And I'm like, but I

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Speaker 3: don't have an audience, and I don't have I have

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Speaker 3: nothing like I've sold my other business. I don't have

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Speaker 3: any Instagram account. I don't have anything to sell this book.

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Speaker 3: And so I just started this random TikTok account and

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Speaker 3: I just called it the book name, which is sell

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Speaker 3: anything online. And I was just reading from the book

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Speaker 3: every day. I just read like a paragraph from the

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Speaker 3: book and I would say it to camera with a

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Speaker 3: little microphone. I'd be like, three tips to improve your website,

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Speaker 3: you know, la la la, And I did that three

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Speaker 3: or four times a day. I did that when my

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Speaker 3: kids were like sleeping. I did it when my kids

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Speaker 3: were next to me screaming. I was just like constantly

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Speaker 3: doing marketing tips to camera three times a day. And

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Speaker 3: then it was like fifty thousand followers, and then it

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Speaker 3: was like seventy five thousand followers, and then like the

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Speaker 3: next week it was one hundred thousand, two hundred thousand.

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Speaker 3: And then brand started to come to me and be like, hey,

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Speaker 3: can we pay you for content? I was like, what

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Speaker 3: do you mean? But yeah, yeah yeah, and they're like

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Speaker 3: how much. I was like one hundred dollars, Like you know,

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Speaker 3: you don't know what I do, literally, And so this

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Speaker 3: account started to build up people like I love marketing tips,

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Speaker 3: and people are like always wanting to start a business.

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Speaker 3: And so then I started to build up like this community.

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Speaker 3: And then I created an Instagram account and I didn't

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Speaker 3: do anything with it, but all these people started following

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Speaker 3: the Instagram account, and I was like, what the fuck

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Speaker 3: is going on?

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Speaker 1: I love this problem for you.

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Speaker 3: Yeah, and so sell anything online, like the community was born,

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Speaker 3: and I didn't really want to sell anything, but that

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Speaker 3: sounds really weird when I call it sell anything. I'm like,

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Speaker 3: I didn't want to sell like marketing services. All I

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Speaker 3: wanted to was to like talk about how nerdy I

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Speaker 3: am and tell people like this is what you should

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Speaker 3: do in small business and this is how you should grow.

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Speaker 3: And then that was kind of what it is. And

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Speaker 3: it's been like four or five years, I've released a

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Speaker 3: second book. It feels so cool because the best thing

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Speaker 3: about it is I don't need to sell you anything.

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Speaker 3: I just have to talk about marketing content all the time.

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Speaker 3: And it feels like I can say what I want

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Speaker 3: and I'm like quite agnostic, so I can just say

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Speaker 3: what I want and people can listen to me or not.

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Speaker 3: You know. Yeah, it feels great.

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Speaker 1: Yeah, that's so cool. And I feel like as well,

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Speaker 1: it's from just genuine knowledge as well, Like it's you're

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Speaker 1: not sitting there being like, okay, what can I put

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Speaker 1: You're like, I just want to post this.

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Speaker 3: This is my tip. This is my tip. And I've

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Speaker 3: experienced with hero packaging or every night, Like I love

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Speaker 3: reading annual reports, like not in a nerdy way.

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Speaker 4: Like you know, I love data.

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Speaker 1: I'm obsessed with data road releases.

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Speaker 3: It's he and L and you're like, oh my god,

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Speaker 3: this is my whole Friday.

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Speaker 1: Night series, you know, witch.

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Speaker 3: Yeah, tell me everything. And then they'll say certain things.

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Speaker 3: You're like, I think that's a lie, Like you can

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Speaker 3: pick up things.

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Speaker 4: It's just so interesting to me. God, we'll break that down. Yeah.

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Speaker 1: Yeah, But I want to get into Sale season is

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Speaker 1: upon us, which is basically the super Bowl of marketing. Right,

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Speaker 1: So what are some of the most common strategies that

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Speaker 1: are making us spend our money on Black Friday?

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Speaker 3: You know, brands, I don't think you need to try

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Speaker 3: really hard because what they do is they're like they'll

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Speaker 3: say I've got to salon and people are waiting like

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Speaker 3: they're ready. I don't know about you. I've got a

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Speaker 3: list of like the products that I'm waiting for and

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Speaker 3: the brands that I'm waiting for. I'm walking around the shops.

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Speaker 3: It was my birthday right two days ago. I'm like

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Speaker 3: walking around the shops going I love it, but I'm waiting.

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Speaker 3: I'm waiting for the sale. The minute it drops in

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Speaker 3: my inbox that there is like even a five percent

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Speaker 3: sale and I want that product, I'm buying it. Yeah,

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Speaker 3: and so brands at this time, if you have prepped,

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Speaker 3: you know your emails and your email database really well,

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Speaker 3: you can just drop a sale and you'll make money, right,

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Speaker 3: But I will say that there are certain things that

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Speaker 3: a brands are doing. One is like shutting off their websites.

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Speaker 3: Have you seen that. They shut down their website for

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Speaker 3: three days and then they'll like build up so much

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Speaker 3: hype to it and they'll go like it's coming, it's coming,

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Speaker 3: it's coming forty percent, and they'll tell you exactly what

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Speaker 3: they're doing, but they'll shut it all down and then

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Speaker 3: they'll like launch it like I have a big day.

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Speaker 3: So I think that's a really popular strategy. It's something

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Speaker 3: that I would never ever tell a small business to do, though,

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Speaker 3: because it ruins your website rankings and stuff. But it's

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Speaker 3: just such an interesting way to do it. Like for example,

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Speaker 3: Who's Elijah. Yeah, they do that really well. But they can.

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Speaker 3: They're like such a they're doing really well and they

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Speaker 3: have this amazing like strategy of shutting it down like

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Speaker 3: make you go, oh my god, I'm going to miss

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Speaker 3: out if I don't get it, and then I bought

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Speaker 3: yesterday because it launched. They got chat, they got me.

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Speaker 1: We're a well like scarcity tactics and like you know

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Speaker 1: tenn is available.

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Speaker 3: Or oh my god, so that limited like okay, it's

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Speaker 3: they're running out.

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Speaker 1: Yeah.

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Speaker 3: That has existed since like the beginning of time, you know,

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Speaker 3: like the beginning of the bartering process, like left yeah. Yeah.

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Speaker 3: So I think that that is probably one of the

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Speaker 3: sneakiest but clever moves that brands should be doing. And

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Speaker 3: it's like, you know, we've got one hundred of these

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Speaker 3: left or thirty of these left, and you're going to

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Speaker 3: miss out like they're not coming back. I think that

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Speaker 3: is one of the best things that brands do. I

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Speaker 3: think though consumers are really smart until it comes to

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Speaker 3: these sorts of sales periods. They really truly believe that

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Speaker 3: brands when they say there's three left, there are three left.

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Speaker 4: Oh so there's not three left?

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Speaker 1: No no, no, no, So are you allowed to lie

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Speaker 1: about that?

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Speaker 3: Technically you can do what you want. You can have

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Speaker 3: one hundreds sitting in your warehouse and you can say

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Speaker 3: three left on the website and and you sell three right,

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Speaker 3: and then you stop it for a week, make it

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Speaker 3: everyone want it, and then release ninety seven or whatever.

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Speaker 3: And so I think that that's something that brands do.

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Speaker 3: Look in terms of legal I don't know, we're not

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Speaker 3: We're not lower we're interesting. But so many brands do

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Speaker 3: it that I assume that it's actually legally fine, but

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Speaker 3: I don't know. And so I know brands who do

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Speaker 3: that all the time and what they do, and this

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Speaker 3: is what I call the tempt and snatch approach, which

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Speaker 3: is like they tempt you because they say, hey, you

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Speaker 3: know Sofa dofha used this lipstick and then I've only

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Speaker 3: got three left, Like they tempt you with all this

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Speaker 3: like hype and like virality, and then they're like, but

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Speaker 3: we've only got two left, and so you better get

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Speaker 3: it now, and you're like, damn, I got to get

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Speaker 3: it right now. I'm missing out. And you go when

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Speaker 3: you buy it and you get it, and you're like,

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Speaker 3: what the fuck did I just do?

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Speaker 1: It's like, oh, it's sold out, but it didn't actually

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Speaker 1: sell out, yes, well.

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Speaker 3: Yes, And then it comes back a week later and

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Speaker 3: it's still on sale and you're.

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Speaker 1: Like, oh, that's what I think, because I was like,

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Speaker 1: how quick can you get stock that you've got it

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Speaker 1: a week later? Like it mustn't have really sold out

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Speaker 1: if you can restock within five businesses, I'll tell you

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Speaker 1: right now.

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Speaker 3: Like the secret of business launchers is to release only

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Speaker 3: a certain amount, you've got heaps more. It's just happens

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Speaker 3: every time.

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Speaker 2: When we were doing research for the episode, we saw

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Speaker 2: that the brain makes ninety five percent of its decisions subconsciously.

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Speaker 2: So what are some other sneaky marketing tactics that actually

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Speaker 2: work that we probably don't even notice?

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Speaker 3: Okay, there is one that is used by a lot

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Speaker 3: of Fragrance brands, and it's the decoy pricing trick. So

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Speaker 3: I don't know if you've seen, but like they sell

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Speaker 3: the mini version, then they'll sell like small, medium, large,

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Speaker 3: and extra large. What they want you to do is

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Speaker 3: buy the large one. Right, That's where they make the profit.

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Speaker 3: That's where they that's the anchor point that they want.

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Speaker 3: So what they'll do is the pricing difference between like

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Speaker 3: the mini and the small or the small in the

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Speaker 3: medium is quite large, but the difference between the medium

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Speaker 3: and the large price is very small. So instead of

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Speaker 3: just choosing the medium, they're like, oh, I can spend

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Speaker 3: sixteen dollars more and get the large. I'll just do that,

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Speaker 3: but that's the price they want you to pay. And

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Speaker 3: then the price difference between large and extra large is

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Speaker 3: so big, so the large seems like the most like

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Speaker 3: you're like, oh my god, yes, yes, so the whole

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Speaker 3: thing got me based around that price and it's called

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Speaker 3: the anchor price, and it's like that's the one that

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Speaker 3: they want you to get. That's so interesting.

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Speaker 1: Do you ever buy minis? Like in products?

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Speaker 3: I have to say I am obsessed with minis, but

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Speaker 3: then not sustainable at all. I was reading this thing

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Speaker 3: or I was listening to a podcast. Billions of them

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Speaker 3: are produced a year, like billions, and they can't be

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Speaker 3: like recycled and stuff, and so now I'm like, I

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Speaker 3: can never buy them again.

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Speaker 1: But I love men.

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Speaker 3: I love them. And do you know what the best

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Speaker 3: mini ever that came out was the what's her name?

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Speaker 3: The Bobby Brown Lady oh Beauty Joan's Road Beauty.

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Speaker 2: She watched her Joan's Road Beauty.

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Speaker 3: They have this miracle balm. Yes, and it's incredible. And

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Speaker 3: then what they did for Black Friday was rather than

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Speaker 3: go and say oh, they released a mini because everyone

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Speaker 3: was like buying them, you couldn't get them anywhere, they

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Speaker 3: released the mini version and it was the highest selling

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Speaker 3: Shopify product without a sale ever. So like it. No, yeah,

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Speaker 3: it's insane. So minis are a thing like if you

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Speaker 3: can do minis, well absolutely, yeah, I'm just not going

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Speaker 3: to buy them because as yeah, they're just not good

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Speaker 3: for the environment.

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Speaker 4: Gotcha.

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Speaker 1: We obviously it's too brochics. We love a shop. We

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Speaker 1: make the Black Friday.

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Speaker 4: Cheat sheet every year.

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Speaker 1: But what are some marketing strategies that the shoppers the

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Speaker 1: chicks can use to their advantage the chickies.

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Speaker 3: I think what you need to do is if you

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Speaker 3: have brands that you absolutely adore, you need to sign

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Speaker 3: up to the emails. The reason I say it is

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Speaker 3: because like, for example, do you know set to Active,

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Speaker 3: like the Active Way brand in America, it's like super

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Speaker 3: famous now. So if if you sign up to their

415
00:19:00,800 --> 00:19:03,480
Speaker 3: emails for example and Crown Affair they do this too,

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Speaker 3: you get a bigger discount than the general public. So

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Speaker 3: if you have brands that you really love, like I

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Speaker 3: don't say sign up to everyone, but if you have

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Speaker 3: brands that you adore, usually they give you a bigger discount,

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Speaker 3: more freebies, like more gifts, and then you get all

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Speaker 3: of that like early access or something. Yeah, they give

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Speaker 3: you something, and I think if you really adore that brand,

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Speaker 3: you should sign up. I would say another thing is

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Speaker 3: Black Friday. You should opt for the subscribe and save

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Speaker 3: rather than the single use one because they will give

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Speaker 3: you a lifelong subscribe and save for that Black Friday

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Speaker 3: as opposed to just buying the one product of something.

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Speaker 3: So that's like my little money.

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Speaker 1: That's a good tip. So like if you're buying pet food,

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Speaker 1: for example, and if they go on Black Friday, yeah,

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Speaker 1: and then you do the subscribe and say if you

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Speaker 1: lock in that Friday price, yes, And.

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Speaker 3: Then the last one I would say is going to

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Speaker 3: like the Meta ads library.

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Speaker 1: Oh yeah, I love doing this. Yeah, I feel like

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Speaker 1: I'm a hacker. Then I have my favorite thing in

437
00:19:58,880 --> 00:20:01,760
Speaker 1: the main train. Yes, I love it. And you just

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Speaker 1: see what they've got on offer and it's like, oh,

439
00:20:03,880 --> 00:20:07,240
Speaker 1: that one's twenty percent off of that product. That one's yes,

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Speaker 1: And it's because your cookies are going to if you

441
00:20:09,280 --> 00:20:12,040
Speaker 1: like shop at a brand, also correct me if I'm wrong.

442
00:20:12,080 --> 00:20:13,520
Speaker 4: By the way, you know more about this than I do.

443
00:20:13,840 --> 00:20:15,200
Speaker 1: Then if you shop at a brand, let's say you

444
00:20:15,240 --> 00:20:18,480
Speaker 1: shop at like Princess POLLI like every week, you're probably

445
00:20:18,520 --> 00:20:21,040
Speaker 1: going to get the twenty percent off code because your

446
00:20:21,040 --> 00:20:23,000
Speaker 1: cookies have dropped and it's like no, she goes their

447
00:20:23,040 --> 00:20:25,480
Speaker 1: heaps whereas like if you don't shop there as much,

448
00:20:25,560 --> 00:20:28,600
Speaker 1: they'll probably serve the thirty percent off to get first

449
00:20:28,640 --> 00:20:31,560
Speaker 1: time the first time, Yes, to get you in correct?

450
00:20:31,800 --> 00:20:34,959
Speaker 3: Yeah yeah. How's a mainframe?

451
00:20:36,800 --> 00:20:39,840
Speaker 2: As a reminder to the chicks who don't remember that,

452
00:20:40,040 --> 00:20:41,080
Speaker 2: How can you access that?

453
00:20:41,119 --> 00:20:41,879
Speaker 3: How can you find that?

454
00:20:42,040 --> 00:20:44,640
Speaker 4: How can you find a brand's ad manager? To find disco.

455
00:20:44,640 --> 00:20:47,800
Speaker 3: Kids, you literally type into Google Meta Ads Library and

456
00:20:47,840 --> 00:20:50,400
Speaker 3: then you go in and it says, go show all categories.

457
00:20:50,480 --> 00:20:53,120
Speaker 3: Choose the country obviously Australia, and then type in the brand.

458
00:20:53,160 --> 00:20:54,720
Speaker 3: It'll give you a drop down, click the brand and

459
00:20:54,720 --> 00:20:56,760
Speaker 3: it'll show you all the ads they have running and

460
00:20:56,800 --> 00:20:59,840
Speaker 3: then you can see, you know, whatever discounts they've got

461
00:21:00,080 --> 00:21:02,080
Speaker 3: so so so sneaky.

462
00:21:02,160 --> 00:21:02,840
Speaker 4: Yeah, love it.

463
00:21:04,000 --> 00:21:06,280
Speaker 1: To get it through Instagram, you could find it in there,

464
00:21:06,320 --> 00:21:07,280
Speaker 1: like about this account?

465
00:21:07,840 --> 00:21:09,040
Speaker 3: Could you not do that anymore?

466
00:21:09,080 --> 00:21:13,320
Speaker 1: Bastards? But I've hacked it away. You can't stop the hacker.

467
00:21:15,400 --> 00:21:17,119
Speaker 1: It's like a failure.

468
00:21:18,320 --> 00:21:22,080
Speaker 3: Anything, and I'm like, let me have this seriously. Going

469
00:21:22,320 --> 00:21:25,879
Speaker 3: it does make you feel really sneaky for doing that,

470
00:21:25,880 --> 00:21:26,280
Speaker 3: thank you.

471
00:21:26,840 --> 00:21:28,880
Speaker 1: It's sometimes better than going because I swear half those

472
00:21:28,880 --> 00:21:31,960
Speaker 1: pages now that are like fifty percent like the promo

473
00:21:32,040 --> 00:21:32,840
Speaker 1: code pages.

474
00:21:32,600 --> 00:21:34,920
Speaker 4: And like half the shit never worked. Yeah, so yeah,

475
00:21:35,160 --> 00:21:36,840
Speaker 4: that's always a good way to go about it.

476
00:21:36,960 --> 00:21:41,080
Speaker 3: Yeah. What about freemium products? Are they ever worth it?

477
00:21:41,200 --> 00:21:45,280
Speaker 2: So, whether that's like a free gift with purchase or

478
00:21:45,560 --> 00:21:47,359
Speaker 2: Mecca Beauty Loop for example.

479
00:21:46,960 --> 00:21:50,120
Speaker 3: Oh my, it's so worth it. I reckon, it's so

480
00:21:50,320 --> 00:21:53,480
Speaker 3: worth it, Like the number of times I have bought

481
00:21:53,640 --> 00:21:56,239
Speaker 3: a product of a brand simply because the gift is

482
00:21:56,280 --> 00:21:59,360
Speaker 3: so good. So Naked Sundays do this really well, and

483
00:21:59,560 --> 00:22:02,600
Speaker 3: they give are always so bloody good. I don't need

484
00:22:02,640 --> 00:22:04,960
Speaker 3: another sunscreen, I'm telling you, Like I don't actually don't

485
00:22:05,000 --> 00:22:06,960
Speaker 3: need I wear sunscreen all the time, got so many

486
00:22:07,359 --> 00:22:09,800
Speaker 3: but their gifts are great and like also another brand

487
00:22:09,800 --> 00:22:11,720
Speaker 3: that does this well is like Good Pair Days the

488
00:22:11,760 --> 00:22:16,600
Speaker 3: wine they like give away these amazing skis, like I

489
00:22:16,640 --> 00:22:18,800
Speaker 3: want the eski and so then you end up buying

490
00:22:18,800 --> 00:22:20,959
Speaker 3: the wine and then I like, I like the wine,

491
00:22:21,520 --> 00:22:23,920
Speaker 3: so then I bloody now drink the wine.

492
00:22:24,320 --> 00:22:24,560
Speaker 6: You know.

493
00:22:24,720 --> 00:22:27,159
Speaker 3: But the freemium model is so good, and then the

494
00:22:27,200 --> 00:22:30,520
Speaker 3: Mecca one, like the Beauty Loop program is the most

495
00:22:30,520 --> 00:22:33,359
Speaker 3: successful in Australia, right, Like you can complain about it

496
00:22:33,359 --> 00:22:35,480
Speaker 3: all day long, but which.

497
00:22:35,320 --> 00:22:39,480
Speaker 1: We have is so successful, so successful.

498
00:22:38,960 --> 00:22:42,280
Speaker 3: That Maya has just announced that they are also a

499
00:22:42,359 --> 00:22:47,479
Speaker 3: new like similar beauty loop program. Yeah, and it's smart,

500
00:22:47,600 --> 00:22:50,920
Speaker 3: like that's how you get target a younger audience. So absolutely,

501
00:22:50,960 --> 00:22:53,760
Speaker 3: like I believe in freemium models, I think though, you

502
00:22:53,880 --> 00:22:55,920
Speaker 3: got to go smart about it. Yeah, you've got to

503
00:22:55,960 --> 00:22:56,639
Speaker 3: be super smart.

504
00:22:56,680 --> 00:22:59,080
Speaker 1: I do think sometimes and I do think it's important

505
00:22:59,080 --> 00:23:00,880
Speaker 1: to acknowledge it because with a lot of it, it's

506
00:23:00,920 --> 00:23:04,040
Speaker 1: like free gift. When you spend two hundred dollars, right

507
00:23:04,359 --> 00:23:06,640
Speaker 1: the one thing you wanted to buy was sixty dollars.

508
00:23:06,960 --> 00:23:09,800
Speaker 1: You can fall into the trap of spending one hundred

509
00:23:09,840 --> 00:23:13,359
Speaker 1: and forty dollars on something that you didn't want nor need.

510
00:23:13,600 --> 00:23:15,720
Speaker 4: Espressure on the want, like you didn't even really want it.

511
00:23:15,760 --> 00:23:17,000
Speaker 4: You're like, I've got to make.

512
00:23:16,840 --> 00:23:17,879
Speaker 3: This didn't even know it existed.

513
00:23:18,080 --> 00:23:21,200
Speaker 1: Yeaually that actually that free gift potentially costs twenty dollars.

514
00:23:21,840 --> 00:23:24,760
Speaker 3: You could have spent eighty dollars. Sorry, I was talking

515
00:23:24,800 --> 00:23:27,439
Speaker 3: about it. So from the business point one hundred, So

516
00:23:27,480 --> 00:23:30,200
Speaker 3: from a point of view, it's a really smart strategy

517
00:23:30,240 --> 00:23:33,040
Speaker 3: to get to the two hundred dollars. Exactly as a consumer,

518
00:23:33,640 --> 00:23:36,919
Speaker 3: I agree with you, Like Ay and ten percent because

519
00:23:37,000 --> 00:23:39,000
Speaker 3: I have done it so many times and then I've

520
00:23:39,000 --> 00:23:41,000
Speaker 3: gotten the freebee and then I don't use it. Also,

521
00:23:41,000 --> 00:23:42,720
Speaker 3: I don't place value on it because I didn't pay

522
00:23:42,720 --> 00:23:45,479
Speaker 3: for it, so it ends up becoming wasteful, So like,

523
00:23:45,560 --> 00:23:46,199
Speaker 3: why do it?

524
00:23:46,280 --> 00:23:46,600
Speaker 1: Okay?

525
00:23:46,720 --> 00:23:49,000
Speaker 3: I would love to know what is your.

526
00:23:48,800 --> 00:23:52,640
Speaker 1: Way to know as from a consumer perspective to tell

527
00:23:52,760 --> 00:23:57,040
Speaker 1: if a deal is genuinely good or just clever framing.

528
00:23:57,920 --> 00:24:00,640
Speaker 3: I will tell you one that is clever for framing.

529
00:24:01,200 --> 00:24:03,000
Speaker 3: I think most deals are good if the if the

530
00:24:03,040 --> 00:24:05,359
Speaker 3: price is cheaper than what they usually do, it is

531
00:24:05,359 --> 00:24:07,040
Speaker 3: a good deal, right, and if they don't go and

532
00:24:07,080 --> 00:24:09,240
Speaker 3: sale often like bonds is bloody forty percent off every

533
00:24:09,240 --> 00:24:12,880
Speaker 3: other day. But like mystery boxes, so when you see

534
00:24:12,920 --> 00:24:15,720
Speaker 3: mystery boxes, they are just clever marketing, and that's not

535
00:24:15,760 --> 00:24:18,080
Speaker 3: a good deal. They're really old stock. They want to

536
00:24:18,080 --> 00:24:20,000
Speaker 3: clear that stock. It's not moving, it might not be

537
00:24:20,040 --> 00:24:23,199
Speaker 3: good quality, like no one's buying it. People are returning it,

538
00:24:23,240 --> 00:24:25,199
Speaker 3: and that's what they're selling you in those mystery boxes.

539
00:24:25,200 --> 00:24:27,680
Speaker 1: Do you remember when Frank Green did mystery boxes and

540
00:24:27,720 --> 00:24:30,320
Speaker 1: everyone was unboxing them and getting pissed off because they

541
00:24:30,359 --> 00:24:34,280
Speaker 1: were really ugly. Yeah, they get like the Labarrine or

542
00:24:34,320 --> 00:24:36,440
Speaker 1: like the Lime fluro Green, and they're like, what the

543
00:24:36,720 --> 00:24:41,440
Speaker 1: fucking But other people are like, guys, it's a get

544
00:24:41,520 --> 00:24:43,280
Speaker 1: rid of shit. Yes, yeah, that's.

545
00:24:43,119 --> 00:24:44,919
Speaker 3: The thing, and I think a lot of us know that,

546
00:24:45,440 --> 00:24:49,040
Speaker 3: but then we fall into the truck. Yeah, there's three

547
00:24:49,160 --> 00:24:51,119
Speaker 3: hundred dollars worth in here for fifty dollars. You're like,

548
00:24:51,160 --> 00:24:53,919
Speaker 3: oh my god, that's amazing, and then you get it

549
00:24:53,960 --> 00:24:56,440
Speaker 3: and you're so disappointed every time. Like, there are a

550
00:24:56,480 --> 00:24:58,800
Speaker 3: lot of brands that do it, and maybe some of

551
00:24:58,800 --> 00:25:00,399
Speaker 3: them are good, but a lot of them it's just

552
00:25:00,480 --> 00:25:02,720
Speaker 3: clearing and they've got so much stock that they're holding

553
00:25:02,720 --> 00:25:04,000
Speaker 3: on too. They don't know how else to get rid

554
00:25:04,040 --> 00:25:06,240
Speaker 3: of it, and all the marketing gurus tell them to

555
00:25:06,240 --> 00:25:08,399
Speaker 3: do a mystery box. I just want everyone to know,

556
00:25:08,640 --> 00:25:11,400
Speaker 3: be careful. Yeah, that's what I would say.

557
00:25:11,520 --> 00:25:13,080
Speaker 4: That's really that's a really good one.

558
00:25:13,119 --> 00:25:16,640
Speaker 1: There sometimes brands that's a close Oh they do, yes,

559
00:25:16,880 --> 00:25:17,720
Speaker 1: no fucking.

560
00:25:17,440 --> 00:25:19,720
Speaker 4: Way you'd get me by a mystery box are close.

561
00:25:19,640 --> 00:25:23,680
Speaker 1: Maybe vintage, but still is sales stock that won't that's

562
00:25:23,720 --> 00:25:24,320
Speaker 1: not selling.

563
00:25:24,640 --> 00:25:27,480
Speaker 3: Yeah, I agree. I think LSKD do it. I feel

564
00:25:27,480 --> 00:25:29,440
Speaker 3: like LSKD would do a good job of it. I've

565
00:25:29,440 --> 00:25:30,400
Speaker 3: never bought one of theirs.

566
00:25:30,480 --> 00:25:32,960
Speaker 1: But if they look at a website and you love

567
00:25:33,119 --> 00:25:36,320
Speaker 1: every single thing on it, there's not a single thing

568
00:25:36,359 --> 00:25:36,919
Speaker 1: that you dislike.

569
00:25:37,040 --> 00:25:39,359
Speaker 2: For any of the chicks who want to become a

570
00:25:39,440 --> 00:25:43,240
Speaker 2: smarter shopper, what's one thing they should start noticing, especially

571
00:25:43,280 --> 00:25:44,080
Speaker 2: this sales season?

572
00:25:44,560 --> 00:25:49,240
Speaker 3: Okay? Two things, okay. One is if a product from

573
00:25:49,280 --> 00:25:51,680
Speaker 3: a brand, or a collection of products from a brand,

574
00:25:51,840 --> 00:25:53,720
Speaker 3: they're the ones that are always on sale. You know,

575
00:25:53,840 --> 00:25:56,679
Speaker 3: there's like some products you're always like that product or

576
00:25:56,680 --> 00:26:01,720
Speaker 3: that collection is always like discounted. It's a shit product, right, Like, yeah,

577
00:26:01,760 --> 00:26:03,439
Speaker 3: it's like the shit It's like the mystery box there.

578
00:26:03,480 --> 00:26:03,680
Speaker 1: Yeah.

579
00:26:03,800 --> 00:26:07,040
Speaker 3: Yeah, that's something that you've always got to be concerned about. Again,

580
00:26:07,080 --> 00:26:08,800
Speaker 3: you go and go to metads library and check if

581
00:26:08,800 --> 00:26:11,040
Speaker 3: they're always running a sale on that product, there's something

582
00:26:11,080 --> 00:26:13,200
Speaker 3: wrong with it. Don't buy it that that's my opinion.

583
00:26:13,400 --> 00:26:13,640
Speaker 1: Yeah.

584
00:26:14,040 --> 00:26:15,960
Speaker 3: Another thing is like, if you want to be a

585
00:26:15,960 --> 00:26:18,919
Speaker 3: smart shopper, something that we all do and if you

586
00:26:18,960 --> 00:26:20,520
Speaker 3: tell me you don't do it, I'll be very angry

587
00:26:20,520 --> 00:26:22,080
Speaker 3: you because I do it and I feel really bad

588
00:26:22,119 --> 00:26:24,440
Speaker 3: about it. Is when I go to TikTok, I'm influenced

589
00:26:24,440 --> 00:26:27,760
Speaker 3: by everyone like a beauty product and then they'll say,

590
00:26:28,040 --> 00:26:30,040
Speaker 3: this is the best mascara of all time. I've got

591
00:26:30,040 --> 00:26:32,560
Speaker 3: a mascara that I love, but I have to go

592
00:26:32,600 --> 00:26:36,080
Speaker 3: and buy that mascara, Like it's so annoying. So if

593
00:26:36,119 --> 00:26:38,720
Speaker 3: you want to be a smart shopper, there is something

594
00:26:38,760 --> 00:26:40,760
Speaker 3: that's happening. And I've made a video on this before

595
00:26:41,480 --> 00:26:43,920
Speaker 3: where TikTok comments, like someone will say, like, give me

596
00:26:43,960 --> 00:26:45,919
Speaker 3: the best mascara, and in the comments it's always this

597
00:26:46,040 --> 00:26:48,600
Speaker 3: one product that keeps coming up over and over and

598
00:26:48,640 --> 00:26:51,280
Speaker 3: over again. Have you seen this where like someone will

599
00:26:51,320 --> 00:26:53,640
Speaker 3: literally just say, hey, guys, like I want a beauty hack,

600
00:26:53,720 --> 00:26:56,000
Speaker 3: give me your best beauty hack. And then the comments

601
00:26:56,119 --> 00:26:58,359
Speaker 3: is like thirty thousand comments. But all of a sudden,

602
00:26:58,400 --> 00:27:02,480
Speaker 3: you see like the same products come up. That is marketing, right.

603
00:27:02,560 --> 00:27:05,080
Speaker 3: They have paid bots or they've paid people to do that,

604
00:27:05,320 --> 00:27:08,080
Speaker 3: so ends up being like you think it's a genuine person,

605
00:27:08,480 --> 00:27:12,680
Speaker 3: it's actually marketing. And it's like, I mean everyone does it.

606
00:27:12,760 --> 00:27:15,000
Speaker 3: Celebrity brands do it, big brands do it, and like

607
00:27:15,080 --> 00:27:16,960
Speaker 3: it's like this thing that you can go onto the

608
00:27:17,000 --> 00:27:17,320
Speaker 3: guys and.

609
00:27:17,359 --> 00:27:19,439
Speaker 1: You see two broadticks is the best podcast and all

610
00:27:19,440 --> 00:27:21,280
Speaker 1: the TikTok comments that's actually real.

611
00:27:21,440 --> 00:27:22,200
Speaker 4: That's not a bot.

612
00:27:22,640 --> 00:27:23,480
Speaker 1: That's that's what.

613
00:27:26,040 --> 00:27:30,480
Speaker 3: I feel, so dooped it now and stupid?

614
00:27:30,560 --> 00:27:34,400
Speaker 1: Do you know? There's one essay lader all the time,

615
00:27:34,520 --> 00:27:38,920
Speaker 1: the Doubleware Foundation, and I see that in every single

616
00:27:38,920 --> 00:27:42,800
Speaker 1: comments thousands, and I'm like, I don't see anyone actually talking.

617
00:27:42,880 --> 00:27:45,480
Speaker 1: I know it was like a big product, a legacy

618
00:27:45,480 --> 00:27:47,600
Speaker 1: a couple of years ago, but I see it in

619
00:27:48,280 --> 00:27:51,320
Speaker 1: every single comments section thousand.

620
00:27:51,440 --> 00:27:54,920
Speaker 3: That's exactly how Johnny Depp won his case. She won

621
00:27:55,119 --> 00:27:57,159
Speaker 3: and then he won in America because they brought the

622
00:27:57,200 --> 00:28:00,199
Speaker 3: case over. But basically they use TikTok comments to make

623
00:28:00,280 --> 00:28:02,439
Speaker 3: him win the case because he had the public siding

624
00:28:02,480 --> 00:28:04,880
Speaker 3: with him. Brands are now doing it, like going into

625
00:28:04,880 --> 00:28:07,240
Speaker 3: the comments and now getting bots to do it for them.

626
00:28:07,520 --> 00:28:10,920
Speaker 4: I am losing faith in humanity the videos themselves.

627
00:28:10,920 --> 00:28:13,359
Speaker 3: People know not to trust, Like when an influencers like

628
00:28:13,359 --> 00:28:15,679
Speaker 3: I love this, yeah, but when the comments do it,

629
00:28:15,680 --> 00:28:19,200
Speaker 3: you're like, oh, well, a brand.

630
00:28:18,880 --> 00:28:20,840
Speaker 2: That popped into my head for this, and again this

631
00:28:20,960 --> 00:28:23,000
Speaker 2: is all which they're not even alleged.

632
00:28:23,080 --> 00:28:26,000
Speaker 3: These are just our guesses. Yes, let me and let

633
00:28:26,000 --> 00:28:26,880
Speaker 3: me sleep.

634
00:28:26,880 --> 00:28:31,879
Speaker 1: Yeah, said me. Completely changed my life.

635
00:28:31,960 --> 00:28:35,720
Speaker 3: But then when I see the actually reviews on the context, so.

636
00:28:35,720 --> 00:28:37,840
Speaker 1: You know where I go if I want to get

637
00:28:38,000 --> 00:28:43,000
Speaker 1: like a genuine, genuine review of something. Reddit, Yes, and

638
00:28:43,120 --> 00:28:44,200
Speaker 1: like Reddit.

639
00:28:43,960 --> 00:28:46,560
Speaker 6: Is a scary place to be sometimes there are some

640
00:28:46,600 --> 00:28:51,840
Speaker 6: personalities on Reddit, but like, yeah, Reddit, it reminds me

641
00:28:51,880 --> 00:28:54,120
Speaker 6: of that like south Park episode where everyone downloaded Yelp

642
00:28:54,200 --> 00:28:55,840
Speaker 6: and they also there were food critical.

643
00:28:56,440 --> 00:28:57,480
Speaker 3: It's very passionate.

644
00:28:57,600 --> 00:28:58,560
Speaker 1: Yeah, very passionate.

645
00:28:58,600 --> 00:29:00,400
Speaker 4: Like I'm not saying that I love read. I think

646
00:29:00,400 --> 00:29:01,320
Speaker 4: Reddit could be kind of.

647
00:29:01,320 --> 00:29:01,959
Speaker 3: But it's honest.

648
00:29:02,280 --> 00:29:06,080
Speaker 1: But you get really really honest reviews of things on there.

649
00:29:06,120 --> 00:29:07,120
Speaker 1: Maybe there's bots on there.

650
00:29:07,160 --> 00:29:07,640
Speaker 4: I don't know.

651
00:29:07,880 --> 00:29:09,640
Speaker 1: Probably there will.

652
00:29:09,480 --> 00:29:10,840
Speaker 3: Be when they listen this podcast.

653
00:29:11,080 --> 00:29:14,600
Speaker 1: Yeah, but yeah, I agree with that saying, oh my god,

654
00:29:14,920 --> 00:29:18,440
Speaker 1: So switching gears to chat side hustles for the check

655
00:29:18,560 --> 00:29:22,120
Speaker 1: because our chicks are very business minded. They all, a

656
00:29:22,160 --> 00:29:24,080
Speaker 1: lot of them have small businesses, a lot of them

657
00:29:24,120 --> 00:29:26,479
Speaker 1: want to start a small business. Love that or a

658
00:29:26,560 --> 00:29:29,240
Speaker 1: side hustle. So we're going to get into that. So, Okay,

659
00:29:29,400 --> 00:29:31,760
Speaker 1: if you're going to start your business from scratch in

660
00:29:31,800 --> 00:29:34,400
Speaker 1: twenty twenty six, what's the first three things you would

661
00:29:34,440 --> 00:29:35,440
Speaker 1: check off your checklist?

662
00:29:35,840 --> 00:29:38,760
Speaker 3: Okay, this is super easy. One is you have to

663
00:29:38,760 --> 00:29:41,000
Speaker 3: make sure there's demand for the product before you launch.

664
00:29:41,080 --> 00:29:43,920
Speaker 3: So don't quit any job, don't do anything unless you

665
00:29:43,960 --> 00:29:46,880
Speaker 3: can test demand. Figure out how you're going to test demand.

666
00:29:46,920 --> 00:29:49,400
Speaker 3: So whether that's just like making a landing page and

667
00:29:49,480 --> 00:29:52,080
Speaker 3: like running ads, or is it like building a community

668
00:29:52,120 --> 00:29:54,240
Speaker 3: and asking them to pay for even just one dollar

669
00:29:54,280 --> 00:29:56,880
Speaker 3: to see if they would dish out one dollar to

670
00:29:56,960 --> 00:29:59,959
Speaker 3: try this product. I think testing demand is a massive

671
00:30:00,080 --> 00:30:02,360
Speaker 3: thing because a lot of people are like, this product

672
00:30:02,400 --> 00:30:04,240
Speaker 3: is going to be amazing, and then they launch it

673
00:30:04,280 --> 00:30:06,400
Speaker 3: and they get three sales from their friends and family

674
00:30:06,400 --> 00:30:08,920
Speaker 3: and then they're like damn, maybe wasn't that good.

675
00:30:08,760 --> 00:30:10,960
Speaker 1: And they've ordered like ten thousand units of stuff and

676
00:30:11,000 --> 00:30:11,680
Speaker 1: they're like, well.

677
00:30:11,560 --> 00:30:13,400
Speaker 3: Because they believe in it, but they didn't bother to

678
00:30:13,480 --> 00:30:16,040
Speaker 3: ask people if they actually wanted it online. So that's

679
00:30:16,080 --> 00:30:18,000
Speaker 3: the first thing. Second thing I would say is like

680
00:30:18,160 --> 00:30:20,840
Speaker 3: do you have a way to get brand awareness? Like

681
00:30:20,880 --> 00:30:22,840
Speaker 3: do you have your own community? So for example, you

682
00:30:22,880 --> 00:30:25,720
Speaker 3: know how I asked you earlier like before this podcast,

683
00:30:26,080 --> 00:30:28,040
Speaker 3: are you going to start something? And you're like, yeah,

684
00:30:28,040 --> 00:30:30,320
Speaker 3: we're kind of thinking about it or something. I just

685
00:30:30,320 --> 00:30:32,760
Speaker 3: feel like you've got a community of people, so you

686
00:30:32,920 --> 00:30:34,960
Speaker 3: know that you've got brand awareness. No matter what you do,

687
00:30:35,040 --> 00:30:37,440
Speaker 3: you're safe. Right If you are starting a business and

688
00:30:37,480 --> 00:30:40,000
Speaker 3: you don't have an audience or a community, what are

689
00:30:40,080 --> 00:30:42,360
Speaker 3: your ways of getting brand awareness? Are you going to

690
00:30:42,440 --> 00:30:45,480
Speaker 3: use influencers? Are you going to use ads? Really understand

691
00:30:45,720 --> 00:30:48,200
Speaker 3: how you're going to get the word out? That's so important.

692
00:30:48,520 --> 00:30:50,520
Speaker 3: And then the third thing I would say is once

693
00:30:50,560 --> 00:30:53,520
Speaker 3: you have customers, and once you've realized how are you

694
00:30:53,560 --> 00:30:55,480
Speaker 3: going to get them? How are you going to make

695
00:30:55,520 --> 00:30:58,360
Speaker 3: them come back over and over and over again? They're

696
00:30:58,400 --> 00:31:03,400
Speaker 3: like your biggest bloe fans, like what is your experience factor? Say,

697
00:31:03,440 --> 00:31:06,200
Speaker 3: for example, you sold me like a matchbox, okay, and

698
00:31:06,240 --> 00:31:08,200
Speaker 3: you're like this matchbox is five dollars and I pay

699
00:31:08,240 --> 00:31:09,800
Speaker 3: five dollars for it, and I get the matchbox in

700
00:31:09,800 --> 00:31:13,480
Speaker 3: my mail. I'll be like, oh, meets expectations. Like that's fine,

701
00:31:13,600 --> 00:31:15,600
Speaker 3: but what are you going to do to like exceed

702
00:31:15,680 --> 00:31:17,520
Speaker 3: my expectations? What are you going to make me do

703
00:31:17,880 --> 00:31:20,160
Speaker 3: to go like I want to buy that match box

704
00:31:20,320 --> 00:31:22,760
Speaker 3: over it over again? Like how can I be part

705
00:31:22,800 --> 00:31:24,360
Speaker 3: of their community? Like I don't want to miss out

706
00:31:24,400 --> 00:31:26,560
Speaker 3: on the next matchbox. You've got to think about those

707
00:31:26,600 --> 00:31:28,840
Speaker 3: three things like demand awareness, and then how do you

708
00:31:28,880 --> 00:31:31,080
Speaker 3: make them part of your like raving fan base.

709
00:31:31,160 --> 00:31:33,920
Speaker 4: What brands have the best community in your opinion?

710
00:31:34,040 --> 00:31:37,640
Speaker 3: I think the Breakout Hack They're amazing. I love rach

711
00:31:37,800 --> 00:31:40,560
Speaker 3: Like I'm obsessed with her. She knows it obviously. Britney

712
00:31:40,600 --> 00:31:43,680
Speaker 3: Saunders does a great job. Brittany has this thing about

713
00:31:43,720 --> 00:31:45,560
Speaker 3: her though, that a lot of people can't do, which

714
00:31:45,600 --> 00:31:48,440
Speaker 3: is build a parasocial relationship. People literally think they're her

715
00:31:48,480 --> 00:31:50,840
Speaker 3: best friend, and so they can't get to her. So

716
00:31:50,960 --> 00:31:52,960
Speaker 3: you know what they do because they know reference, they'll

717
00:31:53,000 --> 00:31:56,240
Speaker 3: message me and be like, hey, can you tell Brittany

718
00:31:56,240 --> 00:31:58,680
Speaker 3: I saw something that I think she'll like. I'm like, no,

719
00:31:58,800 --> 00:32:02,360
Speaker 3: because I'm not your pa. I'm also not her pa,

720
00:32:02,600 --> 00:32:05,440
Speaker 3: so they they genuinely believe. I don't know how she

721
00:32:05,480 --> 00:32:08,280
Speaker 3: does it, but she makes them feel like they're all

722
00:32:08,320 --> 00:32:08,840
Speaker 3: her friends.

723
00:32:09,280 --> 00:32:10,200
Speaker 4: She's so genuine.

724
00:32:10,240 --> 00:32:13,560
Speaker 3: I think it's such as so personal, but it's really

725
00:32:13,600 --> 00:32:16,120
Speaker 3: hard to do, Like it's really hard, like you could

726
00:32:16,160 --> 00:32:19,160
Speaker 3: be really relatable and really cool like that, but she's

727
00:32:19,200 --> 00:32:21,520
Speaker 3: got this magic about yeah, you.

728
00:32:21,480 --> 00:32:22,920
Speaker 1: Know, and the Launders magic.

729
00:32:23,240 --> 00:32:25,760
Speaker 3: Yeah, you can't put your finger on it. So a

730
00:32:25,840 --> 00:32:27,720
Speaker 3: third one, you tell me a brand. Let me think

731
00:32:27,720 --> 00:32:28,040
Speaker 3: about it.

732
00:32:28,080 --> 00:32:32,480
Speaker 1: With Mecca bleed, pink right or die?

733
00:32:32,840 --> 00:32:35,960
Speaker 4: Okay, people that like love Mecca and they met.

734
00:32:35,760 --> 00:32:38,320
Speaker 3: In before are like, they go back to Mecca over

735
00:32:38,360 --> 00:32:40,920
Speaker 3: and over again. Yeah. I think a really big community,

736
00:32:40,920 --> 00:32:42,960
Speaker 3: I would say on a bigger scale is LSKD.

737
00:32:43,320 --> 00:32:45,320
Speaker 1: They probably got the best community I've.

738
00:32:45,280 --> 00:32:47,840
Speaker 3: Probably ever seen in my life. So to have three

739
00:32:47,920 --> 00:32:51,880
Speaker 3: thousand people stand outside a store opening blows my mind.

740
00:32:52,160 --> 00:32:54,640
Speaker 3: I mean to have that. And the reason they did

741
00:32:54,640 --> 00:32:56,720
Speaker 3: that was because they didn't just target everyone. They really

742
00:32:56,800 --> 00:32:59,560
Speaker 3: niche down to obsession like who they're going to target?

743
00:33:00,040 --> 00:33:01,720
Speaker 3: And I love that. And I think if I was

744
00:33:01,720 --> 00:33:03,880
Speaker 3: going to start a brand, I would start it in

745
00:33:03,960 --> 00:33:06,720
Speaker 3: something that's like super bloody niche down. Like you know

746
00:33:06,720 --> 00:33:09,280
Speaker 3: how we were talking about fantasy books. I would do

747
00:33:09,320 --> 00:33:13,160
Speaker 3: something for the fantasy book lovers who are male age

748
00:33:13,200 --> 00:33:15,360
Speaker 3: between thirty five and fifty five, Like I.

749
00:33:15,360 --> 00:33:17,000
Speaker 1: Would go say, so deep, I'm kidding.

750
00:33:18,080 --> 00:33:21,440
Speaker 2: No one else is talking today, but they are out.

751
00:33:21,280 --> 00:33:22,840
Speaker 1: There and want to be hurt and they want to

752
00:33:22,880 --> 00:33:27,840
Speaker 1: be heard. Yes, what about tools? What are some tools

753
00:33:27,960 --> 00:33:31,600
Speaker 1: or apps or things that every small business owner should

754
00:33:31,600 --> 00:33:32,360
Speaker 1: have in their toolkit?

755
00:33:33,160 --> 00:33:34,800
Speaker 3: Well, you're gonna hate me. The first one I'm going

756
00:33:34,880 --> 00:33:37,640
Speaker 3: to say is chatchipt but not for the way that

757
00:33:37,720 --> 00:33:40,760
Speaker 3: you think. I use it for images, So I use

758
00:33:40,800 --> 00:33:43,200
Speaker 3: it every day, probably like twenty times a day for

759
00:33:43,640 --> 00:33:48,800
Speaker 3: generating images for my website images and then also for

760
00:33:49,080 --> 00:33:52,160
Speaker 3: meta ads. That way, I don't actually have to get

761
00:33:52,200 --> 00:33:54,240
Speaker 3: like an agency. I don't have to get a photographer

762
00:33:54,280 --> 00:33:56,600
Speaker 3: nothing like. It generates stuff for me, and then I'll

763
00:33:56,600 --> 00:33:59,000
Speaker 3: take it into either Canbo like Photoshop and like change

764
00:33:59,000 --> 00:34:01,000
Speaker 3: it up the way I like it. I would say chatchibuti.

765
00:34:01,160 --> 00:34:03,560
Speaker 1: Another really good tool is Miller Note.

766
00:34:03,760 --> 00:34:07,120
Speaker 3: Have you tried Miller Note before? It's like a oh

767
00:34:07,200 --> 00:34:09,799
Speaker 3: my god, you guys will love it. It's like a

768
00:34:09,960 --> 00:34:12,800
Speaker 3: visual way where you can plan like a mood board,

769
00:34:12,880 --> 00:34:15,200
Speaker 3: but you can have to do lists and tag people

770
00:34:15,200 --> 00:34:17,319
Speaker 3: in it and then have like think tasks for people

771
00:34:17,400 --> 00:34:21,000
Speaker 3: to do add dates and times. But it's so visually appealing,

772
00:34:21,080 --> 00:34:23,440
Speaker 3: like you'll have a beautiful like images in there and

773
00:34:23,480 --> 00:34:25,759
Speaker 3: like almost like a Pinterest board in there, but then

774
00:34:25,880 --> 00:34:29,640
Speaker 3: a to do list and everything. It's really like a

775
00:34:29,680 --> 00:34:31,839
Speaker 3: really lovely way to look at your day or like

776
00:34:31,880 --> 00:34:33,920
Speaker 3: look at your schedule and go, this is what I

777
00:34:33,960 --> 00:34:35,640
Speaker 3: need to get done, and then you can add people

778
00:34:35,680 --> 00:34:38,320
Speaker 3: to it. So like, on a secret note, I'm starting

779
00:34:38,360 --> 00:34:41,359
Speaker 3: like another business and we've got five co founders and

780
00:34:41,640 --> 00:34:43,640
Speaker 3: all of us are in Miller note and adding images

781
00:34:43,680 --> 00:34:45,640
Speaker 3: every day, and like we just feel inspired. But we've

782
00:34:45,640 --> 00:34:49,319
Speaker 3: got tasks in there and it's a supplement's business. But

783
00:34:49,320 --> 00:34:51,880
Speaker 3: that's it. Like no more, can't say a thing, but

784
00:34:52,000 --> 00:34:54,360
Speaker 3: it's just exciting because it's like, you know, it's the

785
00:34:54,360 --> 00:34:56,399
Speaker 3: first time I actually get to do something really cool

786
00:34:56,440 --> 00:34:58,800
Speaker 3: like this because I own a packaging company, which.

787
00:34:59,120 --> 00:35:03,960
Speaker 2: I'm obsessed with your package, but we don't have Miller packaging.

788
00:35:03,960 --> 00:35:07,360
Speaker 3: That's for sure. It's like a sexy version of notion

789
00:35:08,040 --> 00:35:09,560
Speaker 3: it is. It's exactly like that.

790
00:35:09,800 --> 00:35:12,920
Speaker 1: Oh actually, though, what are your marketing X? What are

791
00:35:12,960 --> 00:35:16,799
Speaker 1: like X that you would tell Usmall business owners do

792
00:35:16,880 --> 00:35:17,359
Speaker 1: not do this?

793
00:35:17,560 --> 00:35:20,400
Speaker 3: Okay, Well, first of all, don't cry to make more sales,

794
00:35:20,560 --> 00:35:22,960
Speaker 3: I would say on TikTok and Instagram. I've seen it

795
00:35:23,000 --> 00:35:25,360
Speaker 3: a lot like crying to make more sales. You know

796
00:35:25,400 --> 00:35:28,160
Speaker 3: why because if you can't make sales without it, the

797
00:35:28,200 --> 00:35:32,000
Speaker 3: product needs to be examined. So my thing is like,

798
00:35:32,120 --> 00:35:35,520
Speaker 3: please don't cry on camera simply for the purposes.

799
00:35:35,000 --> 00:35:38,040
Speaker 4: Of selling your people into buying your product.

800
00:35:38,719 --> 00:35:40,520
Speaker 3: It's not a sustainable marketing touch.

801
00:35:41,440 --> 00:35:44,840
Speaker 2: You can't cry wolf multiple times to sell out a product.

802
00:35:45,120 --> 00:35:47,400
Speaker 3: Well, this is going to my next point, which is

803
00:35:47,719 --> 00:35:50,480
Speaker 3: have you seen and let's not name names because yeah,

804
00:35:50,760 --> 00:35:52,920
Speaker 3: but it's been done a few times where it's like

805
00:35:53,080 --> 00:35:56,440
Speaker 3: this influencer stole from me or whatever it is, and

806
00:35:57,040 --> 00:35:58,920
Speaker 3: like people don't know whether it's a lie the truth,

807
00:35:58,920 --> 00:36:01,359
Speaker 3: and then it's backfired on them. So it actually very

808
00:36:01,400 --> 00:36:03,600
Speaker 3: well could be the truth, Like an influencer could have

809
00:36:03,600 --> 00:36:06,680
Speaker 3: actually done that to them, but they haven't handled it correctly,

810
00:36:07,040 --> 00:36:08,880
Speaker 3: and so what ends up happening is you've done this

811
00:36:08,920 --> 00:36:11,600
Speaker 3: for virality almost and you've told your audience and then

812
00:36:11,640 --> 00:36:14,480
Speaker 3: they've gone and spread hate to these influencers. You haven't backtracked,

813
00:36:14,520 --> 00:36:17,720
Speaker 3: and then now everyone's hating on you. Yeah. The marketing

814
00:36:17,760 --> 00:36:22,960
Speaker 3: ick there is just like try not to tell stories

815
00:36:23,800 --> 00:36:27,759
Speaker 3: just for virality purposes, because when you do that, like

816
00:36:27,800 --> 00:36:30,200
Speaker 3: you said, it's not sustainable and it's like not a

817
00:36:30,239 --> 00:36:32,719
Speaker 3: great marketing strateg and it could backfire on you and

818
00:36:32,760 --> 00:36:35,279
Speaker 3: look really bad on you. So that's something that.

819
00:36:35,200 --> 00:36:37,600
Speaker 1: I would never do. Thank you so much for your

820
00:36:37,640 --> 00:36:41,520
Speaker 1: time today. You are literally just a little ball of information.

821
00:36:41,600 --> 00:36:44,799
Speaker 1: I could pick your Marria beacon of wellth ours where

822
00:36:44,840 --> 00:36:46,600
Speaker 1: can that you expind you if they want to learn more?

823
00:36:46,760 --> 00:36:50,840
Speaker 3: Okay, you can go to sell anything online on TikTok,

824
00:36:50,920 --> 00:36:54,319
Speaker 3: on Instagram, you can email me. And it's something I

825
00:36:54,360 --> 00:36:56,879
Speaker 3: will say for everyone listening. If you're in business, even

826
00:36:56,920 --> 00:36:58,279
Speaker 3: if you're not in business, if you want to start

827
00:36:58,280 --> 00:37:02,080
Speaker 3: a business, My dms are literally always open, and it's

828
00:37:02,120 --> 00:37:04,840
Speaker 3: a real struggle sometimes to be in business. It's really

829
00:37:04,920 --> 00:37:07,400
Speaker 3: hard and sometimes you feel like you're super alone. I

830
00:37:07,400 --> 00:37:10,160
Speaker 3: will always try and help you, like with anything that

831
00:37:10,200 --> 00:37:10,560
Speaker 3: you need.

832
00:37:10,800 --> 00:37:13,040
Speaker 4: What's the most expensive mistake you've made in business?

833
00:37:13,080 --> 00:37:16,600
Speaker 3: Oh jeez, I'm not knowing my numbers and like the

834
00:37:16,680 --> 00:37:18,400
Speaker 3: profit and loss, I just didn't look at it properly

835
00:37:18,440 --> 00:37:21,799
Speaker 3: and we almost went into voluntary administration. So that would

836
00:37:21,840 --> 00:37:24,640
Speaker 3: be a big mistake in numbers. Yeah, I know your numbers,

837
00:37:24,640 --> 00:37:27,040
Speaker 3: and it was a really basic thing. But we got

838
00:37:27,080 --> 00:37:29,839
Speaker 3: ourselves into so much debt and like I just was like, oh,

839
00:37:29,880 --> 00:37:31,719
Speaker 3: I'm a CEO, I'm so cool, Like we're making so

840
00:37:31,800 --> 00:37:34,280
Speaker 3: much revenue, but actually the cash in the bank account

841
00:37:34,320 --> 00:37:37,239
Speaker 3: wasn't there, and so when I started to like I

842
00:37:37,800 --> 00:37:40,120
Speaker 3: had to pull out of my mortgage to pay back

843
00:37:40,160 --> 00:37:42,480
Speaker 3: the business just to get us to ground zero again.

844
00:37:42,920 --> 00:37:45,120
Speaker 3: It was an awful time. Like I'm laughing about it now,

845
00:37:45,160 --> 00:37:48,640
Speaker 3: it was actually real shit. And then we've had to

846
00:37:48,680 --> 00:37:51,319
Speaker 3: like redo the business in the last three years. So

847
00:37:52,400 --> 00:37:54,480
Speaker 3: please like just look at your profit and loss and

848
00:37:54,520 --> 00:37:56,719
Speaker 3: be like, is there cash? Is their money there? If

849
00:37:56,760 --> 00:37:58,359
Speaker 3: you're in the green, you're doing a good job.

850
00:37:58,640 --> 00:38:01,320
Speaker 4: Amazing. Thank you so much, actually, smart cookie.

851
00:38:02,200 --> 00:38:04,080
Speaker 2: We'll put links to everything in the show notes, including

852
00:38:04,080 --> 00:38:05,359
Speaker 2: a link to the book as well.

853
00:38:06,160 --> 00:38:08,200
Speaker 1: Thank you guys, Thank you to you chick staving us

854
00:38:08,200 --> 00:38:11,040
Speaker 1: in your ear holes. We love to be here. Bye

855
00:38:11,040 --> 00:38:12,040
Speaker 1: Taky Bye,