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Speaker 1: We are doing a hot fire Q and A today

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Speaker 1: with producer X and me, and we're going to answer

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Speaker 1: as many questions as we can because how many dms

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Speaker 1: are we getting these days?

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Speaker 2: Okay, I need to speak about this. Okay, guys, we

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Speaker 2: are getting all of your dms. Yes, I cannot answer

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Speaker 2: you all, and I know that a lot of you

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Speaker 2: are being like bump bump. I can't. I just I

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Speaker 2: do not have the capacity to answer you.

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Speaker 1: In his full time job at Nova and trying to

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Speaker 1: manage the dms. But if you have DMed us on

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Speaker 1: big business on Insta, Xander keeps all of them and

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Speaker 1: we've got like a big board of them and we're

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Speaker 1: just like gonna get to them all eventually.

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Speaker 2: Yeah, it could take ten years, but we're gonna get there.

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Speaker 2: But just no, I have seen literally every single one.

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Speaker 2: I just cannot respond to everyone.

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Speaker 1: You're leaving everyone on scene.

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Speaker 2: I know, well, they kin'd even see that I've seen

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Speaker 2: it because I haven't accepted it.

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Speaker 1: Oh okay, well, just know we do see them all

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Speaker 1: and we're gonna get back to them all.

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Speaker 2: But stop bumping them because I've seen them all.

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Speaker 1: Okay, Well, here we go. Let's answer as many as

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Speaker 1: we can in this bonus app and you can just

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Speaker 1: like rapid fire, shoot them matter.

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Speaker 2: Okay, well I've got to be one first.

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Speaker 1: Okay.

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Speaker 2: We have been inundated with questions what the fuck is

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Speaker 2: happening with Staple Swim.

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Speaker 1: Yeah, look, I actually I have spoken about it a

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Speaker 1: little bit, I think on my stories one time, but

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Speaker 1: not everyone keeps up to date with those every every day.

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Speaker 1: But to put it in a nutshell, and I want

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Speaker 1: to do like a whole other episode about this in

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Speaker 1: detail once I know the outcome and the verdict. But

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Speaker 1: if you want to know also this is public information,

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Speaker 1: like you can go on the ip Australia website and

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Speaker 1: find all this information for yourself if you want to

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Speaker 1: do some internet stalking, because I put it on my

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Speaker 1: story and I said, if you do some digging online

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Speaker 1: you'll find what it is, and a heap of people

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Speaker 1: found it. But basically for the live last year and

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Speaker 1: a half, I have been in a trademark battle with

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Speaker 1: another company in Australia who essentially are not happy with

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Speaker 1: us using Staple Swim as our business name. So one

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Speaker 1: of the biggest mistakes that I made when I started

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Speaker 1: Fate and Staple Swim and Form was I didn't apply

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Speaker 1: for trademarks sooner. And we've spoken about this on the

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Speaker 1: pod recently. I believe like trademarking. I did that in

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Speaker 1: that episode, right, Remember I said that if I was

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Speaker 1: starting again, like I'd apply for the trademark straight away,

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Speaker 1: even if I thought that my business was only going

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Speaker 1: to be small. It's really important because you never know

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Speaker 1: if your business is going to turn into something big

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Speaker 1: one day. And so I've got the trademark for Fate,

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Speaker 1: I've got the trademark for Form, but I don't have

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Speaker 1: the trademark for Staple Swim. I applied for it and

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Speaker 1: then basically when you're applying for a trademark, it will

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Speaker 1: go into a two month period where anyone can object

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Speaker 1: if your trademark is similar to theirs. And so there's

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Speaker 1: another business in Australia that owns the trademark Staple from

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Speaker 1: two thousand and nine, I believe, really long time ago,

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Speaker 1: and I actually don't know how they got that trademark

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Speaker 1: because staple is a descriptive kind of word and a

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Speaker 1: lot of businesses use the word staple like this is

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Speaker 1: our Staple T shirt, this is our Staple collection. So anyway,

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Speaker 1: when we applied for Stable Swim, it's totally on us

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Speaker 1: for like not doing it sooner. But this other business

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Speaker 1: has come out and said we don't like you using

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Speaker 1: Staple Swim and we are going to object your trademark application,

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Speaker 1: which I have every right too because they own Staple.

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Speaker 1: And so basically this happened in December twenty twenty three,

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Speaker 1: so year and a half ago. Now. It was the

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Speaker 1: last day of work for the year before everyone was

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Speaker 1: going on Christmas break. Were you there, April, Yeah, she

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Speaker 1: was there, and we were having our fun last day

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Speaker 1: where we only worked like a couple of hours in

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Speaker 1: the morning and then the rest of the day is

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Speaker 1: just like a fun day. So we do barbecue, launch games,

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Speaker 1: secret center, all that kind of stuff. And I remember

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Speaker 1: Aj was cooking the barbecue like last day of the year,

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Speaker 1: fucking ready to clock off, and we got an email

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Speaker 1: from our trademark lawyers saying like, oh no, like this

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Speaker 1: is this is not looking good. And ever since then

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Speaker 1: December twenty twenty three, we have been going back and

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Speaker 1: forth in essentially a trademark legal battle with this other

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Speaker 1: company to try and prove that we should be allowed

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Speaker 1: to use Staple Swim as our brand because they're trying

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Speaker 1: to argue that it's confusing consumers XYZ and it's not.

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Speaker 1: And so we've been working with lawyers for the last

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Speaker 1: year and a half to prove our case and say

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Speaker 1: that we should be allowed to use Staple Swim and

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Speaker 1: that it isn't confusing between the other business that they have. So, yeah,

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Speaker 1: that's what we've been doing for the last year and

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Speaker 1: a half. The reason why I stop launching collections, I

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Speaker 1: don't know if I can say this. The reason I

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Speaker 1: stopped launching collections was because if we lose, we have

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Speaker 1: to burn all of our stock, like literally burn it

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Speaker 1: in flames.

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Speaker 2: I seem like you actually have to like set it alight.

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Speaker 2: Really yeah, why.

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Speaker 1: Because like that's the that's their requirements.

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Speaker 2: What if it doesn't have a label on it, they

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Speaker 2: all do. What if you just removed the label.

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Speaker 1: They're like heat pressed onto us swimmers. Ah. And so anyway,

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Speaker 1: it's a long story and a very common one at

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Speaker 1: that people going through trademark battles and being in court

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Speaker 1: over stuff like this is very very common, Like it

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Speaker 1: happens all the time. Never thought it would happen to me,

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Speaker 1: But here we are and it's just gone to court.

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Speaker 1: I think like it was all online so we didn't

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Speaker 1: actually have to physically go to court. But we have

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Speaker 1: our trademark lawyers representing us and doing all that legal

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Speaker 1: stuff for us, and now we're literally in the part

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Speaker 1: where we are waiting for the verdict. So that is

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Speaker 1: what has happened in the last year and a half.

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Speaker 1: You can find all this information online like it's public

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Speaker 1: information when you look up trademarks in Australia, and yeah,

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Speaker 1: the brand has essentially just been put on hold and

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Speaker 1: I'm hoping we will win, and if we don't win,

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Speaker 1: that's going to suck. But that's a fucking life lesson,

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Speaker 1: isn't it. And we will then hopefully be able to

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Speaker 1: explore other options, for example using a different name and

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Speaker 1: still being able to make swim. But that's why I

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Speaker 1: haven't come out with any new collections. That's why the

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Speaker 1: brand has gone quiet, because I haven't wanted to invest

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Speaker 1: any more money into it in case we lose and

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Speaker 1: in case we can no longer have our stock. So

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Speaker 1: that's what's happened with Stable Swim. Stay tuned for an

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Speaker 1: update because I'm waiting any day now to see the

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Speaker 1: verdict because it's been and done in the court, So

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Speaker 1: fingers crossed. The fucking whoever decides lacks me. I don't

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Speaker 1: know how any of this shit works, Hones say, I'm

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Speaker 1: just a girl.

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Speaker 2: So next question we have today is this is from Chantel.

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Speaker 2: Remember when you first started your YouTube and you're going

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Speaker 2: to use the money to like do community stuff, yes

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Speaker 2: and give back. Do you have any updates? Would love

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Speaker 2: to know.

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Speaker 1: Yes. I did an update about this on my YouTube

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Speaker 1: channel as well, and to give a bit of context

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Speaker 1: for anyone that doesn't know. At the start of this year,

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Speaker 1: I started up my YouTube channel again and I like

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Speaker 1: reapplied to be monetized again with the ads and everything,

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Speaker 1: and I was having major flashbacks to when I was

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Speaker 1: a YouTuber and basically, as everyone knows, like you earn

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Speaker 1: a little bit of money here and there from the

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Speaker 1: ads that play on the videos, and I thought, well,

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Speaker 1: we can even though it's not much money, we can

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Speaker 1: use it to like do cool things like giveaways, blah

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Speaker 1: blah blah blah blah. A couple of months into us

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Speaker 1: having the channel, we got like a notification and it's

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Speaker 1: like your ads have been turned off, and I'm like, oh,

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Speaker 1: what the fuck. And so it's like you need to

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Speaker 1: fill out this tax form and prove who you are

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Speaker 1: blah blah blah, and yeah, fair enough. But because YouTube

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Speaker 1: is American, like I had to do it through this

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Speaker 1: like portal that's like an American thing and like fill

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Speaker 1: out this whole tax information. And then I filled it

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Speaker 1: all out and it was like annoying and clunky. And

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Speaker 1: then they came back and they're like, we can't accept

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Speaker 1: this because Fate the label is like a business and

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Speaker 1: then your Britney Saunders. And I think like their automatic

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Speaker 1: system is getting confused when I'm putting my name is

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Speaker 1: Britney Saunders, but then the YouTube name is Fate the label,

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Speaker 1: I don't know, and so I just kind of put

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Speaker 1: in the two fucking hard basket and the ads have

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Speaker 1: been off ever since. But if I want to get

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Speaker 1: the ads up and running again, I need to, like,

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Speaker 1: I think, contact YouTube and figure out how I'm supposed

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Speaker 1: to do all this tax stuff. But it was just

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Speaker 1: like annoying and clunky, So I just let the ads

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Speaker 1: go and that's what's happened with that.

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Speaker 2: Next question, Haybritt love the pod. What's your advice for

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Speaker 2: avoiding a sales hangover after a big promotion and still

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Speaker 2: hitting your sales target.

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Speaker 1: Yeah, it's a tough one and I think all business

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Speaker 1: owners will feel that. You know, we did our big

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Speaker 1: start of financial year sale, and you know, when any

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Speaker 1: business does a big sale, you're going to make more

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Speaker 1: money than you ever will on any other regular day,

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Speaker 1: and then you're going to feel I've never heard someone

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Speaker 1: call it sales hangover, but that's actually a really good term.

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Speaker 1: But you're going to feel that dip obviously, because you've

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Speaker 1: gone from having all these orders and all this money

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Speaker 1: coming in to then going down again. And that is

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Speaker 1: something that every single business owner will experience. So don't

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Speaker 1: feel like you're alone in feeling that. It's very common,

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Speaker 1: like we feel that when we do a Black Friday,

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Speaker 1: or when we do our softie sale, or when we've

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Speaker 1: done a moving warehouse sale like it. You almost get

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Speaker 1: like a high when you do a sale because you're

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Speaker 1: getting so many orders and there's so much cash flow happening,

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Speaker 1: and then you really feel the low. My advice would be,

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Speaker 1: don't be too hard on yourself about that and know

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Speaker 1: that that's normal and that's going to happen. And my

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Speaker 1: next piece of advice would be before you're heading into

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Speaker 1: a sale period. Let's say you're doing like a Black

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Speaker 1: Friday sale, know what your next big moment is going

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Speaker 1: to be. What's the next exciting thing that you're going

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Speaker 1: to bring to your community? Because it can be very

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Speaker 1: easy to become reliant on sales and then you'll see

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Speaker 1: like so many businesses always going on sale because they're

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Speaker 1: chasing that you know, influx of orders and that high.

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Speaker 1: But my advice would be, like, for example, with us,

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Speaker 1: we did our softie sale, but then we've got lots

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Speaker 1: of other things that we're already working on for after

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Speaker 1: the softie sale, whether it's like launching a new exciting collection,

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Speaker 1: doing something clever on our social media to bring more

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Speaker 1: eyes onto our page. I think you've always just got

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Speaker 1: to think beyond the sale period and how can I

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Speaker 1: be creative and clever to increase my sales in general

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Speaker 1: through marketing organic socials. What is it that I'm going

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Speaker 1: to do next so that I can see an increase

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Speaker 1: in sales?

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Speaker 2: Again, Hey, Britt, you mentioned your step brother in one

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Speaker 2: of your episodes, and I swear you've never spoken about

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Speaker 2: him anywhere. With his permission, can you give us a

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Speaker 2: rundown on how he well and what he does in business,

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Speaker 2: and how successfull he is and how he's impacted your career.

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Speaker 2: Must be cool to have someone that is close to

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Speaker 2: you who is just as successful.

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Speaker 1: Yeah, I don't know if I would be able to

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Speaker 1: talk about what he does. I would have to ask him.

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Speaker 1: But to give you a bit of context, So my

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Speaker 1: dad married his mom when I was like nine or

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Speaker 1: ten or eleven, and so I had a step mom

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Speaker 1: and a stepbrother and a stepsister when I was really

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Speaker 1: young for like five years, and so they became my family.

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Speaker 1: And Jackie, she's I still call her my step mom,

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Speaker 1: but her and my dad broke up when I was fifteen,

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Speaker 1: so they divorced, but I didn't speak to my dad

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Speaker 1: like anymore after that, and I stayed with my stepmom,

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Speaker 1: my stepbrother, and my stepsister. So they've actually been my

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Speaker 1: ex step family for over fifteen years. But to this day,

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Speaker 1: like I still refer to them as my stepmom, stepbrother,

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Speaker 1: and stepsister. I don't know if I can talk about

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Speaker 1: what he does. But he lives in London, and he

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Speaker 1: did a lot of clever networking through LinkedIn like quite

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Speaker 1: a few years back now, and they got really into

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Speaker 1: bitcoin mining and all that kind of stuff. He rarely

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Speaker 1: comes home, like maybe once a year, maybe even not,

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Speaker 1: but he got into bitcoin and everything, and maybe I'll

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Speaker 1: say to him, would you ever want to come on

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Speaker 1: my podcast whenever he's home, but it's like never that

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Speaker 1: he's here. And so, yeah, he started with all the

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Speaker 1: bitcoin shit. And I'll be completely honest with you, I

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Speaker 1: don't understand anything he fucking does. When I see him,

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Speaker 1: I am like, you are talking a different language to me.

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Speaker 2: I've even tried going on chat Chipiti and being like,

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Speaker 2: give me like a dummy breakdown of bitcoin and how

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Speaker 2: to do it, and I still don't get it.

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Speaker 1: Yeah, so he started in that and I don't fucking

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Speaker 1: understand it. AJ understands what he does better than me.

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Speaker 1: And he's done a lot of networking and moved overseas

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Speaker 1: and he works from like Dubai and London and stuff.

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Speaker 1: And now he's like done a million more things like

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Speaker 1: since the bitcoin. But that's where it all fucking started,

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Speaker 1: I believe, because they made like a bitcoin farm or

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Speaker 1: some shit. I don't fucking know. I'm like farm, like

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Speaker 1: I have cow, literally, But now he's doing like capital

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Speaker 1: raising like raising all the money for big companies and

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Speaker 1: he's started his own companies. But I'm honestly clueless when

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Speaker 1: it comes to what he does. Like he tells me

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Speaker 1: the things and I'm like, great, I have no idea

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Speaker 1: what you're saying.

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Speaker 2: Did you guys ever discuss like fake together and stuff,

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Speaker 2: because it would be so surreal that you kind of

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Speaker 2: grew up and we know what your kind of family

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Speaker 2: background has been.

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Speaker 1: Yep, and to have we laugh about what we've done totally.

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Speaker 2: Yeah, and then both you become quite successful in your lanes, Like.

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Speaker 1: Yeah, we laughed genuinely because when we think, because there

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Speaker 1: was a point where I moved in with them and

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Speaker 1: my dad when I was in year eight and I

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Speaker 1: moved schools and went to his school. So we went

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Speaker 1: to school together like for a bit there in high school.

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Speaker 1: And we just laugh because we went to Walls and

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Speaker 1: High in Newcastle if anyone knows where that is, and

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Speaker 1: we're like, we've done well for people that went to

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Speaker 1: fucking Walls and High. But we do talk about he's

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Speaker 1: really fucking busy, Like he's one of those people that

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Speaker 1: you just you can't get a hold of him, but

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Speaker 1: he is like Fate is a big business, but he

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Speaker 1: is like big, big, big business. So every time I

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Speaker 1: talk to him, he's like, you need to get an

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Speaker 1: investor on, you need to raise capital, you need to

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Speaker 1: roll out twenty new stores. You need to hire this person,

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Speaker 1: this person, that poor person. You need a board of directors.

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Speaker 1: Because he's like just in like the big scaling kind

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Speaker 1: of side of business. And he's like, you need to

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Speaker 1: fucking stop doing all the shit that you do day

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Speaker 1: to day, like sell now, sell now.

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Speaker 2: Yeah.

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Speaker 1: He's like all the little tasks that you get caught

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Speaker 1: up with, you admin, worrying about your staff xyz. He's like,

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Speaker 1: you need to fucking stop doing that. He's like, you

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Speaker 1: just need to focus on like making your business as

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Speaker 1: big as you can, and you need to roll out stores.

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Speaker 1: You need to go global. He said to me the

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Speaker 1: other day, you are a massive global brand. You don't

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Speaker 1: even know it yet. And I like, WHOA, that's kind

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Speaker 1: of yeah. But that's a little bit about him. I'll

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Speaker 1: have to ask him if he would ever consider coming

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Speaker 1: on the pod. He could do it by a distance, even.

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Speaker 2: I actually think that'd be really cool.

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Speaker 1: He's just started doing he did his first keynote. He's

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Speaker 1: like I did my first keenot, Like, oh, good on you.

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Speaker 2: You can be like first.

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Speaker 1: I know it's not a battle of like the siblings

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Speaker 1: at all. Like he's fucking well above and beyond anything

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Speaker 1: that I'm doing, but it is really cool to see

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Speaker 1: what he's done. And yeah, just two kids from Wallsen

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Speaker 1: High actually made something of themselves, so that's a little

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Speaker 1: bit about him. Well, we got about three questions answered

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Speaker 1: Xander in this bonus, So will we make it a

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Speaker 1: hundred more for next hundred years?

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Speaker 2: Yea yea bye