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Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business. You

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Speaker 1: have landed in one of my bonus episodes today, and

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Speaker 1: today I'm going to be sharing with you, I think

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Speaker 1: one of the best things I've done a lot of

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Speaker 1: good things I think in my business journey, and I'm

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Speaker 1: sure I'll do a whole big episode about that one day,

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Speaker 1: like of all the best decisions that I've ever made,

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Speaker 1: but I thought for this bonus episode, I would share

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Speaker 1: with you one of the best things that we have

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Speaker 1: ever ever done for our business and also for our community.

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Speaker 1: And I've got producers X and here with me.

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Speaker 2: Hello again again.

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Speaker 1: Yeah, you know, there's Saren my job and we're just

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Speaker 1: going to chat about this amazing decision that we made

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Speaker 1: earlier this year and why it's been so great. And

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Speaker 1: to all of you business owners out there, this is

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Speaker 1: going to be a good one for you because it's

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Speaker 1: all about community. You hear about communities all the time.

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Speaker 1: We all know what a community is. Community is everything.

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Speaker 1: Community is everything in our day to day life, the

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Speaker 1: people that we surround ourselves with, Like, what are you

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Speaker 1: without your community? You're just a shell, just.

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Speaker 2: A person by themselves. Yeah, you just saying you know

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Speaker 2: what's up.

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Speaker 1: People like hanging out by themselves. Yeah, I love it

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Speaker 1: me too, just myself and AJ and the dogs. But

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Speaker 1: community really is everything, and we all know that in life,

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Speaker 1: community is everything. But also that same sort of rule

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Speaker 1: applies in business. Building a community is so powerful for

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Speaker 1: your business. And that's something that I think I and

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Speaker 1: everyone at Fate has done really well over the years

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Speaker 1: is we have built a community. We've been able to

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Speaker 1: build our community even stronger through having retail stores. I'd

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Speaker 1: say that's an advantage of us having retail stores is Yeah,

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Speaker 1: it's one thing to be this online brand and people

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Speaker 1: can shop online with you and interact with you on

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Speaker 1: social media, but to have physical retail stores is opening

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Speaker 1: up your doors for your community to come in in person.

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Speaker 1: And that has definitely made our community stronger because we've

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Speaker 1: just created another layer of involvement for our community. The

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Speaker 1: thing that we did at the start of this year

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Speaker 1: is we started something called Fate Society. It's nothing new,

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Speaker 1: it's nothing that we made up. And what we did though,

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Speaker 1: was we started a Facebook group. And I don't know

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Speaker 1: why we haven't done this sooner, but one thing that

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Speaker 1: we really want to focus on and are focusing on

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Speaker 1: this year is rewarding our community better and more than

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Speaker 1: what we currently do. We have like a loyalty program,

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Speaker 1: you know, get one point for every doh blah blah

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Speaker 1: blah blah. Like it's really stock standard and cookie cutter.

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Speaker 1: And one thing that we're working on is how can

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Speaker 1: we make that better? How can we give back to

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Speaker 1: our community more and how can our community feel more

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Speaker 1: connected with us? And now it's one thing for us

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Speaker 1: to have Instagram accounts and TikTok accounts and make videos

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Speaker 1: of us and people to be able to comment on that.

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Speaker 1: That's one great way of having community. But we thought,

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Speaker 1: let's make a Facebook group where our community cannot only

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Speaker 1: you know, comment to us on there, but they can

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Speaker 1: post in there on their own and create conversations with

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Speaker 1: other people in our community. Because it's not that often

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Speaker 1: in Instagram comments that you like, have full on conversations

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Speaker 1: with people.

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Speaker 2: No, I'm usually arguing with people or calling them out.

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Speaker 2: I've become a serial Instagram Karen, and it's awful. It's awful,

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Speaker 2: and I'm sure it's not like that in the Faith Society.

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Speaker 1: No, so many other brands have Facebook groups already, and

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Speaker 1: we have like a bi swop and sell group as well,

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Speaker 1: which we've had for years and there's like twenty thousand

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Speaker 1: members in our BIS.

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Speaker 2: Wow.

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Speaker 3: Yeah.

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Speaker 1: And you know what, a customer started that hacktic like

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Speaker 1: purely for she wanted to sell something. So this was

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Speaker 1: years and years and years ago, when Fate was still

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Speaker 1: relatively new. We didn't have a Facebook bust and sell,

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Speaker 1: but you know how like every brand has a bi

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Speaker 1: swap and sell yeah on Facebook. So one day, all

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Speaker 1: of a sudden, I just saw on Facebook that there

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Speaker 1: was a Fate by Swap and Cell group and I'm.

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Speaker 2: Like, who the fuck is that?

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Speaker 1: So I requested to join and there was honestly like

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Speaker 1: maybe twenty people in there. So I requested to join

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Speaker 1: and then they accepted me, and then I ended up

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Speaker 1: messaging the admin who had started it, and I was like, hey,

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Speaker 1: like it's me, Like I'm the owner of FANE. She's like, oh, yeah,

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Speaker 1: I just created this group because I had a fake

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Speaker 1: piece that I wanted to sell and you didn't have

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Speaker 1: a Facebook group. And I was like, thank you so much.

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Speaker 1: And so then for the next couple of years she

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Speaker 1: made me an admin. She's like, do you want to

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Speaker 1: be an admin of the group. I'm like sure, And

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Speaker 1: so for the next couple of years she was the

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Speaker 1: admin of the group with me like.

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Speaker 2: That is that's actually so cool and organic things.

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Speaker 1: Yeah, and I think she was from Perth or something,

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Speaker 1: and she fully was the moderator and admin of this group.

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Speaker 1: And then I think like it grew and grew and

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Speaker 1: grew and grew and got to, you know, over ten

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Speaker 1: thousand and members, and I think it was like becoming

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Speaker 1: too much, and I'm like, fair enough, girl, And so

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Speaker 1: she messaged me and said, I'm gonna step off as

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Speaker 1: the admin, like you know, and I'm like fair enough,

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Speaker 1: Like I never expected you to continue being an admin

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Speaker 1: like once I joined when it was a baby little group. So, yeah,

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Speaker 1: we had our biswaping cell group for so long and

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Speaker 1: there's fucking so many posts in there every day that

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Speaker 1: I can't keep up. But we wanted to make another

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Speaker 1: group which was not about selling, like no selling allowed.

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Speaker 1: We wanted a community page where we could speak with

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Speaker 1: our community directly, have them talk back to us, and

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Speaker 1: then the option of them being able to just post

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Speaker 1: in there whatever it may be, post their outfit, post

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Speaker 1: asking for recommendations, post about sizing. And we started it.

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Speaker 1: I don't know if it was like March or April

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Speaker 1: this year, and I said, fuck it, let's do it. It

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Speaker 1: was just one of those like random things where I'm like, yeah,

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Speaker 1: let's do it. And I just quickly jumped on, made

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Speaker 1: the group, made the banner, I invited all the work

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Speaker 1: girls to join, and then we just shared it on

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Speaker 1: our social media kind of thing. And so I said,

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Speaker 1: I want my goal with this group to be that

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Speaker 1: we get ten thousand members eventually, eventually, you know, like

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Speaker 1: long term goal ten.

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Speaker 2: How many do you have now?

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Speaker 1: Nearly twenty thousand and so, like it's absolutely taken off

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Speaker 1: more than I ever could imagine. And firstly, the thing

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Speaker 1: that's fucking amazing about having a community and then building

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Speaker 1: a Facebook group it's free. Everything else that you do

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Speaker 1: in business costs money. Well, of course you can post

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Speaker 1: on Instagram for free and all that. The fact that

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Speaker 1: it's free to have a Facebook group for a business

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Speaker 1: is like it's almost like, I don't know why Facebook

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Speaker 1: Meta don't charge for this shit. Yeah, because we now

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Speaker 1: have a place where I.

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Speaker 2: Mean they're charging for the blue badge, so yeah, true, yeah,

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Speaker 2: they're making money.

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Speaker 1: Well, see, I don't pay for my blue badge because

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Speaker 1: I got it years before, the paid verified thing. Yeah,

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Speaker 1: and we don't have the blue badge for Fate. I've

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Speaker 1: applied like five times and we get climb.

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Speaker 2: Yes, for sure, should have it. That's crazy.

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Speaker 1: You apply right, because we just want the blue tick

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Speaker 1: to make it's more official. But businesses can't apply the

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Speaker 1: way that you can now, like you how you can

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Speaker 1: pay businesses aren't allowed to do that.

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Speaker 2: Wow.

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Speaker 1: Yeah, so you have to apply as a business and

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Speaker 1: upload relevant documents.

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Speaker 2: Articles the business.

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Speaker 1: So then we've got like daily mail articles, Like I

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Speaker 1: put all of our top articles in there and I

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Speaker 1: get declined every time.

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Speaker 2: That's wild.

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Speaker 1: Yeah, Like I just want the tics to be like, yes,

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Speaker 1: this is Fate and they're legit. Anyway, we got our

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Speaker 1: Facebook group and it has created a whole new level

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Speaker 1: of community like nothing I ever could have imagined.

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Speaker 2: Do you have like a favorite interaction that you've had

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Speaker 2: in the group already?

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Speaker 1: My favorite thing that happens in Fate Society and we

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Speaker 1: get so many posts every single day in that group.

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Speaker 1: My favorite thing would have to be when people post

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Speaker 1: in Fate Society and they might upload a couple of

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Speaker 1: outfit like mirror selfie kind of thing, and they will

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Speaker 1: write a caption and people in the group are really

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Speaker 1: vulnerable and you know, speak about their struggles, and they

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Speaker 1: might say, like, just for example, hey, this is my

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Speaker 1: first post in here. I don't normally do anything like this,

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Speaker 1: but I just wanted to show all of these outfits

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Speaker 1: that I got from fate, Like I recently went to

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Speaker 1: the store or I shopped online last week, and I'm

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Speaker 1: so obsessed with these pieces. And they talk about, you know,

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Speaker 1: the confidence that they have gotten through wearing our clothes.

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Speaker 1: And the thing that makes it so special is then

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Speaker 1: our entire community jumps onto that post and hypes that person.

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Speaker 2: The fuck that's amazing.

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Speaker 1: There's hundreds and hundreds and hundreds of likes, hundreds of

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Speaker 1: comments of just women supporting women.

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Speaker 2: I don't think people realize the validation you can get

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Speaker 2: from social media sometimes when people are uplifting you, like

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Speaker 2: that I can change someone's life, Yes.

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Speaker 1: Quite literally. And I literally I've got goosebumps because I'm

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Speaker 1: talking about it like you get goosey. No, Like I

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Speaker 1: literally just got goosebumps and talking about it because that

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Speaker 1: is just the most special and powerful thing to me.

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Speaker 1: And like you said, like you don't realize, not even

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Speaker 1: on the receiving end, but by complimenting someone on a

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Speaker 1: post on social media, like the effect that that can

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Speaker 1: have on them. And I just feel like when we're

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Speaker 1: in this world of comparison and people never feeling good enough,

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Speaker 1: and people having so many insecurities, like everyone has so

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Speaker 1: many insecurities, and working in fashion and owning retail stores

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Speaker 1: has really open my eyes to just how many insecurities

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Speaker 1: a lot of people have.

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Speaker 2: I think I have skinny ankles, So that's my insecurity.

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Speaker 1: You're insecure about your skinny ankles.

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Speaker 2: Yeah, I always have been.

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Speaker 1: See I've got fat ankles. No, I've got like tree

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Speaker 1: trunk ankles. I do. But to just have this community

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Speaker 1: of everyone supporting one another and lifting each other up,

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Speaker 1: especially on those kinds of where people are posting for

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Speaker 1: the first time saying I never usually do something like this,

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Speaker 1: and just to see all the comments saying like, you

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Speaker 1: look beautiful, you look amazing, Or sometimes someone will post

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Speaker 1: let's say a photo in there and they're in our

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Speaker 1: genes and they'll do a series of photos and they

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Speaker 1: will say, hey, everyone, how do you think these genes

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Speaker 1: look on me? Like, I don't think they look that great.

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Speaker 1: And what's crazy is like they always look amazing. Yeah,

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Speaker 1: And it always blows my mind because it just shows

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Speaker 1: you how different our perception of ourself is compared to

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Speaker 1: what others see.

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Speaker 2: I agree. I look at pictures on myself from years ago,

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Speaker 2: and I remember thinking at the time, I just thought

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Speaker 2: I was like so ugly and like it didn't look

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Speaker 2: with the clothes I was in. And now I'm like,

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Speaker 2: oh my god, you were actually slaying and didn't even realize. Yeah,

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Speaker 2: And I think that's all of us.

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Speaker 1: Yeah, constantly have that shadow over ourselves that we're not

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Speaker 1: seeing ourselves for who we are truly. And I love

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Speaker 1: seeing those posts in our group and again the comments,

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Speaker 1: just hundreds of comments saying these genes are like they

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Speaker 1: were made for you, Like you look stunning.

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Speaker 2: And it's funny because like a lot of those insecurities

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Speaker 2: come social media. Yes, but then here you are. You've

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Speaker 2: created this community of people who are actually kind of

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Speaker 2: reversing the narrative.

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Speaker 3: Yeah.

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Speaker 1: It's honestly the most positive thing that I've seen on

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Speaker 1: social media in a really long time. And it's I

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Speaker 1: want to say, it's like one of the best things

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Speaker 1: that we have ever ever done in the history of

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Speaker 1: Fate and it's just a Facebook group and I feel

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Speaker 1: like we're still only just getting started with it. We're

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Speaker 1: doing so many giveaways in there. I launched an item

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Speaker 1: exclusively to the Fate Society group, so they were the

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Speaker 1: only ones that could buy.

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Speaker 2: The yeah you're face Yeah, like.

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Speaker 1: They are seeing like we give them early not early access.

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Speaker 1: We do give them early access sometimes to new arrivals,

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Speaker 1: but they know what's launching before anyone else does. Like

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Speaker 1: it's like the most exclusive Fate group there is. They

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Speaker 1: find out everything first. We show them samples, we ask

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Speaker 1: for feedback, we ask for what do you want to

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Speaker 1: see from us? And that's just from you know, our end.

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Speaker 1: But we're about to hit twenty thousand members. There's we're

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Speaker 1: doing like twenty days of giveaways just in Fate Society.

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Speaker 2: How of things you give you away or can you

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Speaker 2: not say?

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Speaker 1: Well, I don't know if it's already out yet or not,

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Speaker 1: but like amazing giveaways every day, like vouchers, and I

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Speaker 1: think we're going to get other brands on board and

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Speaker 1: like have massive goodie packs to give away. It's just

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Speaker 1: so cool to be able to share our world more

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Speaker 1: with our Fate community, Like we share staff stuff in there,

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Speaker 1: staff profiles, and that's cool on our end, but then

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Speaker 1: to just be able to have our community post in

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Speaker 1: there to us just makes it so much more special.

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Speaker 1: And I just feel like we've hit the jackpot with

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Speaker 1: this group, Like it's the coolest thing that we've ever done.

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Speaker 2: And can you just join this? No like requirement when

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Speaker 2: you go on the page anything you've got to fill out.

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Speaker 1: No, I think they just have to like you. When

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Speaker 1: you join a Facebook group, it's like I agree to

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Speaker 1: no bullying.

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Speaker 2: Yeah, blah blah blah blah. It's that easy. Yeah.

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Speaker 1: And then we just like we're accepting people all day long.

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Speaker 1: So it's like a private group you have to be

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Speaker 1: accepted in, but we accept everyone. And yeah, it's just

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Speaker 1: such a positive space and it's been such an amazing

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Speaker 1: eye opener to us. Like we know we have a

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Speaker 1: big community. You know, we've got four stores, fifth one

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Speaker 1: on the way, we've got this online store, but to

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Speaker 1: have a place where that community can connect with us,

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Speaker 1: it just made us realize like, holy shit, like the

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Speaker 1: power of this is absolutely amazing. Feel like, yeah, it's only.

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Speaker 2: Just the start.

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Speaker 1: We're always doing so much cool stuff with that group,

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Speaker 1: and we only just started it a few months ago

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Speaker 1: and we're only just getting started. I'm so excited to

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Speaker 1: see where we can take it, because it's going to

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Speaker 1: be just amazing what we can do with that group.

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Speaker 1: Shout out to every single one of you that are

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Speaker 1: in Fate Society. I know a lot of members of

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Speaker 1: Fate Society do listen to the pod. It's also a

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Speaker 1: place where I shamelessly plug the podcast whenever there's like.

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Speaker 3: Let's do what, let's give them a word to see

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Speaker 3: how many people in the fath Society have listened to

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Speaker 3: this episode. Okay, Zander ah yeah, Okay, x An Der

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Speaker 3: do not do the z because people are all the

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Speaker 3: time or people Xavier, oh yeah, and nice to meet you.

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Speaker 2: I'm like, definitely not how it spopped, but thank you

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Speaker 2: so x A and d write my name.

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Speaker 1: I will do a little post when this episode goes live,

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Speaker 1: and if you've listened all the way, you need to

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Speaker 1: go back to that post and comment Xander, yeah, I

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Speaker 1: love on it. But yeah, I honestly plug my podcast

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Speaker 1: in there. Obviously not every single one, but anytime I'm

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Speaker 1: talking about Fate specifically or if they might find it interesting,

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Speaker 1: I'll put a little podcast shout out in there. So

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Speaker 1: I'm really benefiting you as well, Xander through Fate Society

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Speaker 1: because I'm getting you more downloads on your podcast.

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Speaker 2: I mean, yeah, yeah.

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Speaker 1: But yeah, community is everything, as we all know, and

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Speaker 1: Fate Society has been one of the best things we

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Speaker 1: have ever done for our business to have our community

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Speaker 1: more involved with us. And yeah, just share the love

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Speaker 1: both ways from us and from them to us as well.

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Speaker 1: So that's my little bonus episode of the day. And

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Speaker 1: if you're not in Fate Societ you already, what are

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Speaker 1: you doing? Jump onto Facebook and join us.

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Speaker 2: Bye bye,