WEBVTT - Biggest Business Lessons Learnt In 2024

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<v Speaker 1>Hi, I'm Britney Saunders and welcome to Big Business, the

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<v Speaker 1>place where business is far from boring. And today I'm

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<v Speaker 1>recording on a wobbaicle land. Now, this episode in particular

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<v Speaker 1>that you're listening to is coming out during the Chrissy

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<v Speaker 1>Slash holiday break, and some podcasts take a break during

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<v Speaker 1>the Christmas break, but there's no break for me when

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<v Speaker 1>it comes to Big Business. I'm coming out with these episodes,

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<v Speaker 1>but I thought I would mention I'm recording these from

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<v Speaker 1>home and the quality may not be exactly the same

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<v Speaker 1>as when I'm in the studio, but hopefully it will do.

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<v Speaker 1>For today's episode, I am going to be reflecting on

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<v Speaker 1>some of the biggest business lessons of twenty twenty four,

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<v Speaker 1>and you know what, sitting down and thinking about this,

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<v Speaker 1>it's actually so hard for me to pinpoint all of

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<v Speaker 1>the lessons that I've learned this year, or even the

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<v Speaker 1>biggest ones. And the reason for that is business is

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<v Speaker 1>nothing but lessons. That is like one of the biggest

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<v Speaker 1>realizations I've had this year. I think it's something that

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<v Speaker 1>I've always known and I can reflect on every year

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<v Speaker 1>that I've been in business and go, holy shit, like

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<v Speaker 1>has this taught me some lessons this year, but I

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<v Speaker 1>think the overall realization of twenty twenty four is business

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<v Speaker 1>is just nothing but lessons. That's quite literally what it is.

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<v Speaker 1>And I actually saw a TikTok the other day. I'll

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<v Speaker 1>have to grab my phone and see if I like

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<v Speaker 1>saved it or liked it, because it was someone and

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<v Speaker 1>that was saying that business is nothing but a spiritual journey.

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<v Speaker 1>And I've said this before and I'll say it again,

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<v Speaker 1>like I'm not a very spiritual person or whatever, but

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<v Speaker 1>what this person was saying it was so bloody true

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<v Speaker 1>and it was kind of leaning into this whole theme

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<v Speaker 1>of you know, business just teaching you lessons, like and

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<v Speaker 1>it's almost spiritual in a way. I'm just, oh, here

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<v Speaker 1>we go. Oh she said, entrepreneurship is spiritual. It's going

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<v Speaker 1>to sound like pretty bad quality, but let me play

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<v Speaker 1>you this just so you can listen to it.

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<v Speaker 2>And if nobody has told you, I'll tell you entrepreneurship

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<v Speaker 2>is spiritual. It is going to require a lot of

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<v Speaker 2>effort from your mind, your body, and your soul. Do

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<v Speaker 2>you know how much it takes how much self confidence

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<v Speaker 2>and self love you have to build up to operate

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<v Speaker 2>a whole business and.

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<v Speaker 1>Stops seriously Like I saw this video and I thought,

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<v Speaker 1>this is so true. I'm going to keep it playing.

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<v Speaker 2>Saying your business is small, you don't have a little

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<v Speaker 2>small business. The fact that you even went and got

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<v Speaker 2>an LLC, the fact that you opened anything, started a

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<v Speaker 2>page online, whatever, that is a major step and it

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<v Speaker 2>requires a lot because sometimes when we don't see the

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<v Speaker 2>fruits of our labor immediately, we get discouraged, and that

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<v Speaker 2>requires personal strength. All of it, All of it is spiritual.

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<v Speaker 2>Every last part of entrepreneurship is spiritual, because how do

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<v Speaker 2>you feel when people do not support you? How do

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<v Speaker 2>you feel when you have to be the only one

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<v Speaker 2>showing up for yourself? It's a spiritual thing.

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<v Speaker 1>I am in full agreeance with this, and I loved

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<v Speaker 1>what she said about how if you don't see the

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<v Speaker 1>fruits of your labor almost immediately, that you can feel

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<v Speaker 1>completely discouraged. And that's definitely one of the hardest things

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<v Speaker 1>about running a business. Is Yeah, it kind of is

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<v Speaker 1>like a spiritual experience and it requires your entire self

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<v Speaker 1>and another massive realization or yeah, I'd say not a lesson,

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<v Speaker 1>but a realization that I've had this year in my

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<v Speaker 1>business journey is just how much business will force you

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<v Speaker 1>to look at yourself. I almost feel like owning a

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<v Speaker 1>business is just standing in front of a huge mirror

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<v Speaker 1>and looking straight back at yourself. And it's funny because

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<v Speaker 1>no one taught me anything in school about owning a business.

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<v Speaker 1>It might be different in school now, but you know,

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<v Speaker 1>back when I was young and I would hear, oh,

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<v Speaker 1>they're a business owner, or even if I thought of

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<v Speaker 1>the idea of ever owning a business like when I

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<v Speaker 1>was young, when I was a teenager, like, I didn't

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<v Speaker 1>think of it from an emotional or spiritual level. I

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<v Speaker 1>just thought of it as, yeah, owning a business, going

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<v Speaker 1>and working and running a business. But I think business

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<v Speaker 1>is more about you personally and looking at yourself in

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<v Speaker 1>this massive mirror that is business as it is opposed

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<v Speaker 1>to like just showing up and working on the business

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<v Speaker 1>every day, if that makes sense. Like I feel like

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<v Speaker 1>it's more of a personal emotional journey where you would

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<v Speaker 1>just learn everything about yourself that you never would have

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<v Speaker 1>learned otherwise. And I think another one to add to

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<v Speaker 1>that is dealing with staff. I've always said that's the

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<v Speaker 1>hardest part of business, Like, yeah, it's freaking hard in

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<v Speaker 1>a lot of other ways, like financially building a business,

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<v Speaker 1>making sure you don't run out of money, marketing yourself,

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<v Speaker 1>like all these things are really hard, but dealing with

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<v Speaker 1>people is the hardest part of all for me, And

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<v Speaker 1>I'm sure a lot of other business owners out there

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<v Speaker 1>would agree with me. And I think just dealing with

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<v Speaker 1>stuff and like their emotions and you know, making sure

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<v Speaker 1>everyone's happy, and you know, someone's probably most likely always

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<v Speaker 1>going to be unhappy with something, and just dealing with that,

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<v Speaker 1>it just makes you like stop and look at yourself.

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<v Speaker 1>You know, I never really questioned who I was before

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<v Speaker 1>I started a business. I never questioned how other people

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<v Speaker 1>may perceive me, Like I think back to before I

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<v Speaker 1>own fate, and you know, I was working nine to

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<v Speaker 1>five and then I did influencing as well. Like during

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<v Speaker 1>that time, I never like thought, I wonder how other

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<v Speaker 1>people perceive me, or I wonder how people are reading me,

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<v Speaker 1>Like sure you have a fear of judgment, but I

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<v Speaker 1>don't know. Dealing with staff and having people work for

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<v Speaker 1>your company and working with you, it makes you look

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<v Speaker 1>back at yourself in a way that you never would

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<v Speaker 1>And I think those are two massive lessons that have

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<v Speaker 1>come out of this year is number one that business

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<v Speaker 1>is just nothing but lessons. And number two, business is

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<v Speaker 1>so personal, but not in the way that you would think,

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<v Speaker 1>and it makes you look at yourself like you never

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<v Speaker 1>have before. And I don't know if either of those

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<v Speaker 1>make sense. That's the first two things that just came

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<v Speaker 1>to my mind as I started recording. I think another one,

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<v Speaker 1>especially for this year and even for twenty twenty three,

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<v Speaker 1>is there's no problem that you can't solve. I think

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<v Speaker 1>when you're a business owner, it is really easy to

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<v Speaker 1>get caught up on tiny little things, like you can

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<v Speaker 1>something tiny could happen, and it might be like a

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<v Speaker 1>negative thing, right, and you can just get so caught

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<v Speaker 1>up on this one thing and it spirals in your

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<v Speaker 1>mind to be something way bigger than it is when

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<v Speaker 1>reality it isn't. But another massive lesson for me is

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<v Speaker 1>there's no problem that you can't solve, and it could

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<v Speaker 1>even be as easy as solving it with a conversation.

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<v Speaker 1>I've spoken a lot in my pod about avoiding tough

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<v Speaker 1>conversations and how important it is to just embrace them

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<v Speaker 1>and have those tough conversations. I always say saying, and

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<v Speaker 1>you can take this away with you for the end

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<v Speaker 1>of the year. I say it all the time. Hard conversations,

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<v Speaker 1>easy life, easy conversations, hard life. Hard conversations, easy life,

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<v Speaker 1>easy conversations, hard life. I think if we tiptoe around

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<v Speaker 1>and don't want to upset anyone or don't want to

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<v Speaker 1>confront anyone, which naturally most of us are like that.

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<v Speaker 1>Like I'm naturally not a person that would go and

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<v Speaker 1>confront someone, I don't think many of us are. I

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<v Speaker 1>think there's definitely some people out there who thrive when

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<v Speaker 1>it comes to confronting people. And I will say that

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<v Speaker 1>I'm learning to become that way, like not afraid to

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<v Speaker 1>confront or have a tough conversation, and I think that

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<v Speaker 1>comes with practice. But it's really important in business to

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<v Speaker 1>get comfortable with having uncomfy conversations because if you don't,

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<v Speaker 1>you're gonna end up in absolute shit creek. Because something

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<v Speaker 1>tiny happens in your workplace, you don't address it at all,

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<v Speaker 1>it then spirals out of control and six months down

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<v Speaker 1>the track it is a massive problem, you know, But

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<v Speaker 1>nothing is ever that big of a problem. Sure, massive

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<v Speaker 1>problems can happen, but I'm talking about like the little

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<v Speaker 1>things that we get caught up on as business owners.

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<v Speaker 1>It could be something like a negative review, Like you

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<v Speaker 1>could sit on that fucking negative review and let it

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<v Speaker 1>destroy you, or you can resolve it and move forward.

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<v Speaker 1>And I think that's just a really important lesson that

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<v Speaker 1>I've learned is to not dwell on little things because

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<v Speaker 1>they can absolutely consume you. I feel like even the

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<v Speaker 1>smaller the things are, the more they can overtake your

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<v Speaker 1>whole brain. But it's really important to just solve problems.

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<v Speaker 1>It may include having tough and awkward conversations. And I

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<v Speaker 1>speak to my friends in business about this all the time.

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<v Speaker 1>And people don't want to talk to people because they

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<v Speaker 1>don't want it to be awkward or you don't want

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<v Speaker 1>to upset someone. But trust me, it's so important to

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<v Speaker 1>have uncomfortable and tough conversations. Most of the time you'll

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<v Speaker 1>probably end up being surprised with how well it went.

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<v Speaker 1>And maybe if it didn't go well, then you needed

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<v Speaker 1>to see that, if you know what I mean. But yeah,

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<v Speaker 1>that's another big lesson for me in twenty twenty four

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<v Speaker 1>is just there's no problem that we can't solve, and

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<v Speaker 1>solving problems gives you confidence like nothing else. The growth

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<v Speaker 1>that I have experienced throughout this entire year and previous years.

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<v Speaker 1>You just can't compare it to anything. And going through

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<v Speaker 1>tough times and challenges in business and figuring out things,

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<v Speaker 1>solving problems, resolving conflict, it only builds your confidence, and

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<v Speaker 1>then I think every problem that comes your way in

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<v Speaker 1>the future, it almost becomes like smaller like because you

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<v Speaker 1>build this confidence of no matter what happens, I'm always

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<v Speaker 1>going to know how to resolve it and move forward

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<v Speaker 1>kind of thing. And I think that's another thing to

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<v Speaker 1>be really open minded about when you're in business. Is

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<v Speaker 1>just like for me anyway, I don't know about other owners,

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<v Speaker 1>but I'm very comfortable with the fact that we are

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<v Speaker 1>always going to be dealing with some sort of problem

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<v Speaker 1>in the business one end to the other, from retail

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<v Speaker 1>all the way through the warehouse and everywhere in between.

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<v Speaker 1>Like somewhere in your company at all times, there's always

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<v Speaker 1>going to be some sort of issue that you're dealing with.

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<v Speaker 1>It would almost be scary if everything was just amazing

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<v Speaker 1>twenty four to seven, because then I'd be waiting for

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<v Speaker 1>something really bad to happen. But I think the sooner

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<v Speaker 1>that we as owners can be comfortable with knowing that

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<v Speaker 1>we're always going to be putting out little fires. I

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<v Speaker 1>think the better. I think it's better for your mental

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<v Speaker 1>health to know that it's okay to be dealing with

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<v Speaker 1>problems in business and for things to be going wrong

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<v Speaker 1>and for shit to be hit in the fan every

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<v Speaker 1>now and then because it's normal. It's life, and it's

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<v Speaker 1>part of the journey. And my final lesson that I'm

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<v Speaker 1>going to share with you today and again I always

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<v Speaker 1>say this in every single episode, like there's a billion things,

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<v Speaker 1>there's a billion lessons I could share with you, but

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<v Speaker 1>I guess this is going to be two together. My

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<v Speaker 1>last two lessons is Number one, You're never going to

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<v Speaker 1>be able to make everyone happy, and that's okay. This

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<v Speaker 1>could be customers. I feel like I accepted this a

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<v Speaker 1>really long time ago, but it's something that I'm reminded

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<v Speaker 1>of daily at Fate. You know, like we get customer complaints.

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<v Speaker 1>I don't want to say like all the time, and

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<v Speaker 1>for every you know, five hundred amazing reviews, there'll be

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<v Speaker 1>that one negative one. But when you're in businesses, especially

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<v Speaker 1>if you're growing and you're getting more and more customers,

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<v Speaker 1>you're gonna get people that are not happy with you

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<v Speaker 1>for whatever reason. And I've really come to accept the

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<v Speaker 1>fact that we're never going to be able to make

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<v Speaker 1>everyone happy, and that's okay, And I think that's something

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<v Speaker 1>that all business owners need to accept and be okay with. Naturally,

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<v Speaker 1>we are all people pleasers. We never want to upset anyone.

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<v Speaker 1>We're not, especially in business. We're not out here intending

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<v Speaker 1>to completely upset someone and ruin their day. But you know,

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<v Speaker 1>if someone's gotten a pair of jeens and they're not

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<v Speaker 1>the right fit for them, or maybe the buttons accidentally

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<v Speaker 1>popped off and there was a fault, like, people will

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<v Speaker 1>go out of their way to tell us that we've

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<v Speaker 1>absolutely ruined their day or you know, ruined their holiday,

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<v Speaker 1>and shame on us. And it's really hard when you

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<v Speaker 1>obviously feel so close to your business because that's your

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<v Speaker 1>business and it's your little baby. But it's hard when

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<v Speaker 1>you get that negative review to not let it get

0:12:15.480 --> 0:12:18.040
<v Speaker 1>the best of you and to feel like a bit

0:12:18.040 --> 0:12:20.880
<v Speaker 1>of a failure if you've let someone down. And you know,

0:12:20.920 --> 0:12:24.199
<v Speaker 1>when we get negative reviews, usually they land in our inbox.

0:12:24.640 --> 0:12:28.360
<v Speaker 1>You know, I work pretty closely with our customer happiness

0:12:28.360 --> 0:12:31.120
<v Speaker 1>team and sometimes I'll bring them to my attention. If

0:12:31.120 --> 0:12:34.800
<v Speaker 1>someone's being like really horrible and you feel so many

0:12:34.840 --> 0:12:40.280
<v Speaker 1>emotions when you get those really nasty reviews, And in

0:12:40.320 --> 0:12:43.240
<v Speaker 1>the past, I definitely would have like held onto that,

0:12:43.440 --> 0:12:45.560
<v Speaker 1>dwelled on it. I would have thought about it at night.

0:12:45.600 --> 0:12:48.199
<v Speaker 1>I would have spoken about it with AJ like I

0:12:48.200 --> 0:12:50.520
<v Speaker 1>would have really gotten in my own head about that

0:12:50.600 --> 0:12:54.120
<v Speaker 1>negative review. And we always go back to everyone with kindness.

0:12:54.120 --> 0:12:58.880
<v Speaker 1>That's just another one like Kielm with kindness. Selena Gomez

0:12:59.080 --> 0:13:02.520
<v Speaker 1>was so right in that song, and it's the only

0:13:02.600 --> 0:13:05.880
<v Speaker 1>approach to take is just killing everyone with kindness at

0:13:05.920 --> 0:13:08.800
<v Speaker 1>all times, even if someone's being so horrible and you

0:13:08.840 --> 0:13:10.120
<v Speaker 1>want to give them a piece of your mind and

0:13:10.160 --> 0:13:12.880
<v Speaker 1>be like, well, excuse me, We definitely don't do that

0:13:12.920 --> 0:13:15.040
<v Speaker 1>at fate. We just kill them with kindness every time.

0:13:15.160 --> 0:13:17.800
<v Speaker 1>And even if you are killing someone with kindness, they

0:13:17.800 --> 0:13:20.480
<v Speaker 1>can still come back and be so horrible, Like some

0:13:20.520 --> 0:13:24.120
<v Speaker 1>people are just horrible. But it's just important to know

0:13:24.480 --> 0:13:29.520
<v Speaker 1>that that's normal and you're never in business going to

0:13:29.559 --> 0:13:33.160
<v Speaker 1>be able to make every single customer happy again. It

0:13:33.160 --> 0:13:35.040
<v Speaker 1>would be alarming if you did, Like if you just

0:13:35.080 --> 0:13:38.640
<v Speaker 1>had one hundred percent accuracy across the board, one hundred

0:13:38.640 --> 0:13:41.840
<v Speaker 1>percent customer satisfaction, because that would just seem like there's

0:13:41.920 --> 0:13:45.439
<v Speaker 1>something weird going on, right, And same goes beyond your

0:13:45.440 --> 0:13:47.920
<v Speaker 1>customers as well. You're never going to be able to

0:13:47.920 --> 0:13:50.800
<v Speaker 1>make everyone happy in your team, Like I've had so

0:13:50.840 --> 0:13:53.440
<v Speaker 1>many people come and go over the years. Well not

0:13:53.640 --> 0:13:57.160
<v Speaker 1>so many, like our employee turnover rate is actually really good,

0:13:57.200 --> 0:13:59.520
<v Speaker 1>which is a good thing. But you naturally will have

0:13:59.520 --> 0:14:01.360
<v Speaker 1>people come and go over the years. And I'm sure

0:14:01.360 --> 0:14:03.480
<v Speaker 1>there's some people out there that have worked for me

0:14:03.640 --> 0:14:06.240
<v Speaker 1>that think the most horrible things of me. And I'm

0:14:06.280 --> 0:14:10.800
<v Speaker 1>okay with that again, because if you sit there and

0:14:10.920 --> 0:14:13.720
<v Speaker 1>dwell on what a past employee may think of you,

0:14:13.880 --> 0:14:16.640
<v Speaker 1>or an ex customer that has said I've never shopping

0:14:16.679 --> 0:14:19.480
<v Speaker 1>with you again, like you've ruined my life, if you

0:14:19.520 --> 0:14:21.840
<v Speaker 1>sat there and dwelled on that, I don't think that'll

0:14:21.840 --> 0:14:25.320
<v Speaker 1>do you any favors in any kind of way. And

0:14:25.760 --> 0:14:28.680
<v Speaker 1>we need to remember that we cannot make everyone happy.

0:14:28.680 --> 0:14:31.280
<v Speaker 1>We cannot make every staff member one hundred percent happy.

0:14:31.480 --> 0:14:34.960
<v Speaker 1>We cannot make every customer one hundred percent happy? Can

0:14:35.000 --> 0:14:38.840
<v Speaker 1>we try one hundred percent? If someone is unhappy with us,

0:14:39.280 --> 0:14:42.560
<v Speaker 1>can we try to fix that as well? Absolutely? Can

0:14:42.600 --> 0:14:45.680
<v Speaker 1>we try to offer as many solutions as possible. Absolutely,

0:14:45.720 --> 0:14:47.680
<v Speaker 1>if a customer is unhappy about something, can we try

0:14:47.680 --> 0:14:49.920
<v Speaker 1>and fix that for them? Yes. If a staff member

0:14:49.960 --> 0:14:51.760
<v Speaker 1>is unhappy about something, can we try and fix that

0:14:51.840 --> 0:14:54.160
<v Speaker 1>for them. Yes. You can do all the things right

0:14:54.240 --> 0:14:56.440
<v Speaker 1>and that's what's important, but at the end of the day,

0:14:56.720 --> 0:14:59.800
<v Speaker 1>some people still may not be happy, and it's important

0:14:59.840 --> 0:15:03.680
<v Speaker 1>to remember that that in itself is okay, and that

0:15:03.720 --> 0:15:07.680
<v Speaker 1>you're not a bad person or your business isn't shit

0:15:07.800 --> 0:15:10.760
<v Speaker 1>if people are unhappy with you, because that is quite

0:15:10.800 --> 0:15:14.320
<v Speaker 1>literally just life. People are never going to be one

0:15:14.400 --> 0:15:19.440
<v Speaker 1>hundred percent happy, and that is completely okay. And those

0:15:20.120 --> 0:15:23.160
<v Speaker 1>are my lessons of twenty twenty four. And like I

0:15:23.160 --> 0:15:27.480
<v Speaker 1>always say, there's a billion things that I've learned this

0:15:27.600 --> 0:15:30.480
<v Speaker 1>year and business is nothing but lessons. I truly feel

0:15:30.520 --> 0:15:32.760
<v Speaker 1>like that is what business is. In a nutshell, it's

0:15:32.840 --> 0:15:37.800
<v Speaker 1>just doing things, doing them wrong, learning lessons and moving

0:15:37.880 --> 0:15:40.760
<v Speaker 1>forward and learning better for next time. I quite literally

0:15:40.800 --> 0:15:43.440
<v Speaker 1>think business is just one massive lesson in itself, and

0:15:43.840 --> 0:15:46.040
<v Speaker 1>you're never going to stop learning. And I truly think

0:15:46.040 --> 0:15:50.040
<v Speaker 1>that that's the beautiful thing about business. You know, there's

0:15:50.080 --> 0:15:53.000
<v Speaker 1>no perfect way of doing everything, there's no handbook that

0:15:53.080 --> 0:15:55.320
<v Speaker 1>will tell you exactly how to handle every single thing

0:15:55.360 --> 0:15:59.480
<v Speaker 1>in business in every single scenario. You honestly just try

0:15:59.560 --> 0:16:02.240
<v Speaker 1>your best, and you might make mistakes along the way.

0:16:02.440 --> 0:16:05.480
<v Speaker 1>I do, we all do, and you learn the lesson

0:16:05.760 --> 0:16:08.080
<v Speaker 1>for next time, and you learn so many lessons about

0:16:08.120 --> 0:16:11.000
<v Speaker 1>yourself along the way as well. So yeah, this has

0:16:11.040 --> 0:16:13.560
<v Speaker 1>been a bit of a reflection episode, hasn't it. But anyway,

0:16:14.040 --> 0:16:19.640
<v Speaker 1>I'll see you in my next episode.