1 00:00:00,280 --> 00:00:03,880 Speaker 1: This podcast is recorded on gadigal Land Always was, always 2 00:00:03,920 --> 00:00:05,200 Speaker 1: will be Aboriginal Land. 3 00:00:12,200 --> 00:00:13,640 Speaker 2: Hey Chicks, I'm out and I'm. 4 00:00:13,440 --> 00:00:15,280 Speaker 1: Say and this is two breat Chicks, the show that 5 00:00:15,360 --> 00:00:17,680 Speaker 1: shares life lesson send tips to help make you rich 6 00:00:17,760 --> 00:00:22,680 Speaker 1: in life and welcome to news Arrivals, the trending topic 7 00:00:22,760 --> 00:00:28,280 Speaker 1: stars and tidbits express shipped to your ear holes. Each week, 8 00:00:28,440 --> 00:00:32,240 Speaker 1: we unpack the latest in fashion, beauty, shopping in lifestyle. 9 00:00:32,840 --> 00:00:35,600 Speaker 1: If it's in your cart, on your FYP or causing 10 00:00:35,680 --> 00:00:39,959 Speaker 1: chaos in the group chat, we're talking about it, Chicks. 11 00:00:40,240 --> 00:00:46,640 Speaker 2: Hi new show. Hey, Hey, so we are bringing you 12 00:00:46,960 --> 00:00:48,840 Speaker 2: another new little show. 13 00:00:48,920 --> 00:00:52,599 Speaker 1: But we are testing this to see how you like it, 14 00:00:52,640 --> 00:00:55,360 Speaker 1: because we want to talk more about what's trending and 15 00:00:55,400 --> 00:00:57,720 Speaker 1: what we're yapping about. Cause and I are always talking 16 00:00:57,720 --> 00:00:59,960 Speaker 1: about this off air that we're like, we need a 17 00:01:00,080 --> 00:01:02,760 Speaker 1: bring this to the chicks as well, and this week 18 00:01:03,160 --> 00:01:06,600 Speaker 1: had some pretty big trending topics. 19 00:01:06,160 --> 00:01:08,240 Speaker 2: That we were like, what better time to start. 20 00:01:08,760 --> 00:01:11,959 Speaker 1: So if you enjoyed this episode, definitely leave a comment 21 00:01:12,160 --> 00:01:14,680 Speaker 1: dm us with any feedback or what you liked or 22 00:01:14,920 --> 00:01:17,520 Speaker 1: if you want more, because we're very excited. 23 00:01:17,920 --> 00:01:19,959 Speaker 3: Yeah, share it with a friend that you think might 24 00:01:20,000 --> 00:01:23,360 Speaker 3: also be interested. Yeah, all feedback is welcome. 25 00:01:23,319 --> 00:01:27,039 Speaker 1: Love them, okay, But basically this show is going to 26 00:01:27,120 --> 00:01:32,040 Speaker 1: be a pocket sized TLDR of the trending fashion, beauty 27 00:01:32,080 --> 00:01:35,920 Speaker 1: and lifestyle topics from the week Express shipped to your 28 00:01:35,920 --> 00:01:36,520 Speaker 1: ear holes. 29 00:01:36,600 --> 00:01:38,920 Speaker 2: So shall we get into the news arrivals of the week. 30 00:01:39,120 --> 00:01:40,200 Speaker 3: Let's do it? Okay. 31 00:01:45,480 --> 00:01:49,320 Speaker 1: News arrivals Number one, Hailey Beaver sells Road to Elf 32 00:01:49,400 --> 00:01:52,400 Speaker 1: Beauty for one billion dollars. 33 00:01:52,800 --> 00:01:54,600 Speaker 2: What did you think when you saw this story this 34 00:01:54,640 --> 00:01:55,080 Speaker 2: week's Now? 35 00:01:55,400 --> 00:01:59,680 Speaker 4: I was really surprised, I think because she had just 36 00:01:59,680 --> 00:02:02,760 Speaker 4: done the Vogue cover and was talking so much about 37 00:02:02,760 --> 00:02:05,919 Speaker 4: her business. It just wasn't what I was expecting next 38 00:02:06,280 --> 00:02:08,120 Speaker 4: from her. But it is a trend that we have 39 00:02:08,280 --> 00:02:10,880 Speaker 4: seen with other celebrity beauty brands in the past, So 40 00:02:10,960 --> 00:02:11,880 Speaker 4: maybe I should the. 41 00:02:11,880 --> 00:02:14,720 Speaker 1: Present and we're going to get into that after. But 42 00:02:15,000 --> 00:02:17,919 Speaker 1: to give you the recap, Haley Baber has officially joined 43 00:02:17,960 --> 00:02:21,240 Speaker 1: the ranks of elite beauty entrepreneurs with the sale of 44 00:02:21,280 --> 00:02:24,960 Speaker 1: her skincare brand, Road to Elf Beauty and a landmark 45 00:02:25,000 --> 00:02:29,760 Speaker 1: deal valued at up to one billion dollars million with 46 00:02:29,800 --> 00:02:32,520 Speaker 1: a bee I remember growing up, one billion dollars was 47 00:02:32,560 --> 00:02:33,440 Speaker 1: this number? 48 00:02:33,800 --> 00:02:35,400 Speaker 2: That was fictional. 49 00:02:35,520 --> 00:02:37,440 Speaker 4: Yeah, I thought it was like made up, Like yeah, 50 00:02:37,639 --> 00:02:38,880 Speaker 4: like gazill I was gonna say. 51 00:02:38,720 --> 00:02:40,360 Speaker 3: Gazillion, But is that a real one too? 52 00:02:40,560 --> 00:02:44,840 Speaker 1: If it ever comes into being real, I'm tapping out 53 00:02:45,600 --> 00:02:50,760 Speaker 1: unless it's me. This acquisition not only underscores roads meteoric 54 00:02:50,960 --> 00:02:55,480 Speaker 1: rise since it's twenty twenty two launch, Yes, twenty twenty 55 00:02:55,520 --> 00:03:00,320 Speaker 1: two launch, but also highlights how savvy Hailey Biber is 56 00:03:00,400 --> 00:03:03,480 Speaker 1: as a business woman in a very competitive beauty industry, 57 00:03:03,800 --> 00:03:06,480 Speaker 1: one that arguably she kind of joined late. 58 00:03:07,560 --> 00:03:09,679 Speaker 4: Yeah, she was one of the last cabs off the 59 00:03:09,760 --> 00:03:12,280 Speaker 4: rank in terms of the celebrity beauty brands, Like we 60 00:03:12,320 --> 00:03:15,519 Speaker 4: have our fany Beauty with Rihanna, we have Rare Beauty 61 00:03:15,560 --> 00:03:20,960 Speaker 4: with Selena Gomez, House Beauty or Houseaga yeah, Maddy Gaga Yeah, 62 00:03:21,040 --> 00:03:23,680 Speaker 4: also Kylie Cosmetics of course Kim's. 63 00:03:23,720 --> 00:03:28,080 Speaker 1: Like there's so many already in existence. But even though 64 00:03:28,240 --> 00:03:31,840 Speaker 1: it only launched three years ago, in the fiscal year 65 00:03:32,080 --> 00:03:36,160 Speaker 1: ending March thirty first, twenty twenty five, Road reported net 66 00:03:36,280 --> 00:03:40,200 Speaker 1: sales of two hundred and twelve million, So that's just 67 00:03:40,240 --> 00:03:44,160 Speaker 1: a testament to its like rapid growth. And I think 68 00:03:44,160 --> 00:03:47,120 Speaker 1: as well, we've definitely seen Haley Beaber move into one 69 00:03:47,160 --> 00:03:50,400 Speaker 1: of those like cult it girls recently that if she 70 00:03:50,440 --> 00:03:53,080 Speaker 1: wears it, it's trending the next day. 71 00:03:53,600 --> 00:03:54,640 Speaker 3: I think she is. 72 00:03:54,680 --> 00:03:57,520 Speaker 4: The epitome of an influencer. 73 00:03:58,280 --> 00:04:02,720 Speaker 1: Absolutely, whether you like her on don't, she's influencing. 74 00:04:03,080 --> 00:04:06,760 Speaker 4: She is why we are all wearing oversized blazers and 75 00:04:06,880 --> 00:04:07,920 Speaker 4: jeans and snakers. 76 00:04:08,240 --> 00:04:10,680 Speaker 2: So let's get into the deal breakdown. 77 00:04:10,920 --> 00:04:15,000 Speaker 1: The acquisition deal is structured with a six hundred million 78 00:04:15,160 --> 00:04:19,400 Speaker 1: in cash and two hundred million in ELF Beauty stock 79 00:04:19,520 --> 00:04:23,600 Speaker 1: payable at closing, plus an additional two hundred million in 80 00:04:23,640 --> 00:04:28,479 Speaker 1: potential earnouts based on Rhodes performance over the next three years. 81 00:04:28,680 --> 00:04:32,040 Speaker 1: So how much has Hailey Biber made from the sale? 82 00:04:32,080 --> 00:04:35,520 Speaker 1: So the agreement includes eight hundred million in cash and 83 00:04:35,640 --> 00:04:40,920 Speaker 1: stock at closing, plus an additional two hundred million contingent 84 00:04:41,080 --> 00:04:45,479 Speaker 1: on roads gross over the next three years. Now that's 85 00:04:45,560 --> 00:04:48,480 Speaker 1: not all going towards Haley because Hailey doesn't own one 86 00:04:48,600 --> 00:04:52,599 Speaker 1: hundred percent of road. And there was an India Times 87 00:04:52,680 --> 00:04:56,640 Speaker 1: article that reported Hailey Biber owns fifty one percent Steak 88 00:04:56,760 --> 00:04:59,839 Speaker 1: in Road according to Vogue Business. But when I looked 89 00:04:59,839 --> 00:05:02,440 Speaker 1: in the Vogue Business article, I wasn't actually able to 90 00:05:02,440 --> 00:05:05,919 Speaker 1: find that number. And when I continued searching, there wasn't 91 00:05:06,120 --> 00:05:09,760 Speaker 1: like an ironclad number of what she owns. But I 92 00:05:09,760 --> 00:05:12,560 Speaker 1: think it's fair to say she's made bank. Yeah, and 93 00:05:12,680 --> 00:05:16,800 Speaker 1: rightfully so she's worked very hard. Mm. So she's not 94 00:05:16,960 --> 00:05:21,200 Speaker 1: actually leaving the business and like being like done goodbye 95 00:05:21,240 --> 00:05:22,600 Speaker 1: and Hailey will continue. 96 00:05:22,640 --> 00:05:23,960 Speaker 2: I love how I'm saying. Her first name is if 97 00:05:24,000 --> 00:05:27,359 Speaker 2: we're best friend, miss Bieber, missus Bieber. 98 00:05:27,480 --> 00:05:31,640 Speaker 1: Sorry. So, despite the sale, Hailey Bieber isn't stepping away 99 00:05:31,640 --> 00:05:34,360 Speaker 1: from her brand. She will continue to serve as Rhodes 100 00:05:34,480 --> 00:05:38,600 Speaker 1: Chief creative Officer and head of Innovation, as well as 101 00:05:38,640 --> 00:05:43,280 Speaker 1: take on a new strategic advisor to Elf Beauty. This 102 00:05:43,480 --> 00:05:47,680 Speaker 1: ensures her continued influence over the brand's direction and product development. 103 00:05:48,440 --> 00:05:51,520 Speaker 2: I'm very interested to see what this entails. 104 00:05:51,560 --> 00:05:53,880 Speaker 1: Does this mean that Hailey Beaber's basically going to be 105 00:05:53,920 --> 00:05:58,039 Speaker 1: the face of Road Beauty and then all the responsibilities 106 00:05:58,040 --> 00:06:01,080 Speaker 1: of kind of running it now sit within Elf. 107 00:06:01,520 --> 00:06:05,120 Speaker 2: Yeah, It's one of those roles that I do always 108 00:06:05,320 --> 00:06:07,560 Speaker 2: kind of wonder what does that entail? 109 00:06:08,000 --> 00:06:10,000 Speaker 3: Yeah, like what exactly does that mean? 110 00:06:10,320 --> 00:06:13,880 Speaker 4: And it's hard to predict how this will impact Road 111 00:06:13,960 --> 00:06:18,400 Speaker 4: without also really knowing what her roles and responsibilities were previously. 112 00:06:19,520 --> 00:06:21,520 Speaker 4: Has she always kind of just been in the face 113 00:06:21,560 --> 00:06:22,039 Speaker 4: of the brand. 114 00:06:22,080 --> 00:06:25,760 Speaker 1: Well, that's what happens very often with these brands. For example, 115 00:06:25,880 --> 00:06:29,800 Speaker 1: like Kim isn't the one hundred percent owner and founder 116 00:06:30,040 --> 00:06:33,359 Speaker 1: of Skims, but she's the face. Same with Good American, 117 00:06:33,480 --> 00:06:36,680 Speaker 1: with Chloe Kardashian, and it wouldn't be surprised if you know, 118 00:06:36,880 --> 00:06:38,600 Speaker 1: Lemonie was a similar structure. 119 00:06:39,600 --> 00:06:41,880 Speaker 2: And the strategic alignment. 120 00:06:41,480 --> 00:06:44,839 Speaker 1: With ELF Beauty makes sense because they're one of the 121 00:06:44,880 --> 00:06:48,000 Speaker 1: biggest beauty brands in the world, I would go as 122 00:06:48,000 --> 00:06:52,480 Speaker 1: far to say, and they're very committed to making beauty 123 00:06:52,480 --> 00:06:55,560 Speaker 1: products more accessible. They're in a lot more countries and 124 00:06:55,600 --> 00:06:58,279 Speaker 1: so we could potentially even be seeing Road in Australia 125 00:06:58,920 --> 00:06:59,919 Speaker 1: very soon. 126 00:07:00,839 --> 00:07:03,960 Speaker 2: The CEO of Elf praised Road. 127 00:07:03,800 --> 00:07:06,640 Speaker 1: For its alignment with ELF's vision and its potential for 128 00:07:06,880 --> 00:07:11,000 Speaker 1: rocket ship growth. So yeah, it seems like this has 129 00:07:11,040 --> 00:07:16,360 Speaker 1: been a very strategic move on both parties, and earlier 130 00:07:16,720 --> 00:07:21,000 Speaker 1: this week slash Month, Road announced that they were expanding 131 00:07:21,080 --> 00:07:24,080 Speaker 1: into more Sphores stores in US, Canada and the UK 132 00:07:24,440 --> 00:07:26,040 Speaker 1: by the end of twenty twenty five. 133 00:07:26,880 --> 00:07:29,320 Speaker 2: So yeah, interesting. 134 00:07:29,480 --> 00:07:32,280 Speaker 4: Yeah, I wonder if we will see Road in Sophorian 135 00:07:32,360 --> 00:07:33,920 Speaker 4: Australia in the future. 136 00:07:33,800 --> 00:07:36,120 Speaker 2: Well else here, so surely right. 137 00:07:36,320 --> 00:07:36,800 Speaker 3: Yeah. 138 00:07:37,000 --> 00:07:39,480 Speaker 4: One thing I do wonder is that I do think 139 00:07:39,520 --> 00:07:43,160 Speaker 4: that part of the law of the Road brand was 140 00:07:43,240 --> 00:07:48,240 Speaker 4: its exclusivity, and I do wonder if I think it 141 00:07:48,280 --> 00:07:49,640 Speaker 4: could go one of two ways. 142 00:07:49,880 --> 00:07:52,840 Speaker 3: Even now it will be really easy to get. 143 00:07:52,560 --> 00:07:55,080 Speaker 4: And so that will mean more sales, more people get 144 00:07:55,080 --> 00:07:57,280 Speaker 4: at word of mouth spreads even more and it only 145 00:07:57,320 --> 00:08:02,160 Speaker 4: continues to grow or it potentially loses that appeal of 146 00:08:02,240 --> 00:08:03,560 Speaker 4: exclusivity because you. 147 00:08:03,520 --> 00:08:04,720 Speaker 3: Can get it anywhere. 148 00:08:05,760 --> 00:08:10,239 Speaker 1: You'll have to say, look, we've seen this whole story 149 00:08:10,560 --> 00:08:16,240 Speaker 1: really was reminding me of a very similar occurrence, especially 150 00:08:16,240 --> 00:08:19,240 Speaker 1: with the celebrity selling their brand and it didn't necessarily 151 00:08:19,280 --> 00:08:22,040 Speaker 1: work out. But the more I read into this, it 152 00:08:22,080 --> 00:08:25,920 Speaker 1: got spicier and spicier, and it reminded me of Kylie 153 00:08:26,000 --> 00:08:32,120 Speaker 1: Jenner selling Kylie Cosmetics to Coty and that hasn't necessarily 154 00:08:32,160 --> 00:08:33,439 Speaker 1: been smooth sailing. 155 00:08:33,880 --> 00:08:35,199 Speaker 2: So Kylie Jenner. 156 00:08:35,160 --> 00:08:40,280 Speaker 1: Is reportedly exploring the possibility of buying back the fifty 157 00:08:40,360 --> 00:08:43,280 Speaker 1: one percent steak in Kylie Cosmetics that she sold to 158 00:08:43,360 --> 00:08:49,200 Speaker 1: Coty Ink for six hundred million in twenty nineteen, and 159 00:08:49,280 --> 00:08:52,120 Speaker 1: this move would restore her to full ownership of the 160 00:08:52,160 --> 00:08:54,559 Speaker 1: brand she founded in twenty fifteen. 161 00:08:54,960 --> 00:08:56,400 Speaker 2: It's been ten years. 162 00:08:56,120 --> 00:09:00,360 Speaker 1: Since Kylie launched Kylie Cosmetics. So in two and nine, 163 00:09:00,360 --> 00:09:03,280 Speaker 1: Cody Inc. Cotty Coaty, or however you want to say it, 164 00:09:03,840 --> 00:09:07,800 Speaker 1: a global beauty conglomerate, acquired a fifty one per cent 165 00:09:07,840 --> 00:09:11,200 Speaker 1: steak in Kylie Cosmetics for six hundred million, valuing the 166 00:09:11,280 --> 00:09:16,240 Speaker 1: company at approximately one point two billion. The deal aimed 167 00:09:16,280 --> 00:09:20,199 Speaker 1: to leverage COT's resources to expand the brand's global presence, 168 00:09:20,480 --> 00:09:24,840 Speaker 1: while Jenna retained creative control over product development and marketing. 169 00:09:25,679 --> 00:09:27,280 Speaker 2: See how it sounds familiar? 170 00:09:27,400 --> 00:09:29,839 Speaker 1: See how it sounds like now you stay on, You've 171 00:09:29,840 --> 00:09:33,120 Speaker 1: got creative control, but will deal with all the admin 172 00:09:33,280 --> 00:09:37,640 Speaker 1: and all the buying, and like, it just sounds similar 173 00:09:37,679 --> 00:09:40,319 Speaker 1: to me. And definitely we don't know what the details 174 00:09:40,320 --> 00:09:43,280 Speaker 1: of these deals are, but you can see why my 175 00:09:43,679 --> 00:09:48,599 Speaker 1: memory was like, hmm, here's where it gets really interesting 176 00:09:48,760 --> 00:09:52,440 Speaker 1: in terms of Kylie Gender and Kylie Cosmetics. According to 177 00:09:52,600 --> 00:09:56,720 Speaker 1: Forbes Australia, Kylie Jenner's sale of Kylie Cosmetics to Coty 178 00:09:56,840 --> 00:10:00,320 Speaker 1: marked a milestone moment for the Kardashian jenne fan and 179 00:10:00,360 --> 00:10:02,679 Speaker 1: seemed to prove that she really was the self made 180 00:10:02,760 --> 00:10:06,719 Speaker 1: billionaire she claimed to be, with the deal valuing her 181 00:10:06,800 --> 00:10:12,080 Speaker 1: business at one point eight billion, but further investigation into 182 00:10:12,160 --> 00:10:15,640 Speaker 1: the deal by Forbes showed that the business was significantly 183 00:10:15,760 --> 00:10:20,280 Speaker 1: smaller and less profitable than she and her family had claimed. 184 00:10:21,160 --> 00:10:22,319 Speaker 2: You did you know about this? 185 00:10:22,480 --> 00:10:24,439 Speaker 3: Yeah, I remember this At the time. 186 00:10:25,000 --> 00:10:29,880 Speaker 1: Financials revealed by Cotie said the brand generated one hundred 187 00:10:29,880 --> 00:10:34,520 Speaker 1: and ninety two million aud in twenty eighteen, which is 188 00:10:34,720 --> 00:10:39,160 Speaker 1: far different than the five hundred and fifty five million 189 00:10:39,440 --> 00:10:43,200 Speaker 1: the Jenners had previously led Forbes to believe. It later 190 00:10:43,280 --> 00:10:47,040 Speaker 1: emerged that the family lied repeatedly about the size of 191 00:10:47,080 --> 00:10:51,000 Speaker 1: the brand and even had their accountant draft tax returns 192 00:10:51,080 --> 00:10:56,120 Speaker 1: with false numbers. Forbes estimates that Jenna made five hundred 193 00:10:56,200 --> 00:11:00,319 Speaker 1: and twenty four million AUD after taxes from this sale 194 00:11:00,360 --> 00:11:03,840 Speaker 1: of Kylie Cosmetics, and in May twenty twenty said she 195 00:11:04,000 --> 00:11:06,439 Speaker 1: was no longer believed to be a billionaire. 196 00:11:06,920 --> 00:11:08,079 Speaker 2: Yeah. 197 00:11:08,320 --> 00:11:12,560 Speaker 4: Crazy, Yeah, because I remember there was so much controversy 198 00:11:12,720 --> 00:11:17,120 Speaker 4: around that Forbes article and cover, and I believe that 199 00:11:17,200 --> 00:11:19,599 Speaker 4: the headline on the cover of the magazine. 200 00:11:19,200 --> 00:11:20,760 Speaker 2: Was made Billionaire. 201 00:11:21,440 --> 00:11:23,719 Speaker 4: So there was already a lot of controversy around that, 202 00:11:24,040 --> 00:11:26,640 Speaker 4: and then this came out and everybody was like, and 203 00:11:26,679 --> 00:11:30,160 Speaker 4: you're not even a billionaire, which I also am, like, 204 00:11:30,559 --> 00:11:37,520 Speaker 4: she's still rich, but that spider so spicy that I'm like, 205 00:11:38,120 --> 00:11:39,080 Speaker 4: how did. 206 00:11:38,920 --> 00:11:44,040 Speaker 1: That not escalate to, like, I don't know, lawsuits? 207 00:11:44,240 --> 00:11:45,120 Speaker 3: Yeah, who knows? 208 00:11:45,280 --> 00:11:45,600 Speaker 2: I know. 209 00:11:46,000 --> 00:11:53,200 Speaker 1: However, in twenty twenty three, multiple reports also emerged from Forbes, Fortune, Bloomberg, People, 210 00:11:53,400 --> 00:11:56,200 Speaker 1: and more that Kylie wants her business back. 211 00:11:56,440 --> 00:11:59,280 Speaker 2: However, I couldn't find any confirmation. 212 00:11:59,000 --> 00:12:02,440 Speaker 1: That a deal was done, and more so that there 213 00:12:02,440 --> 00:12:06,600 Speaker 1: have been disagreements over price and valuation according to people. 214 00:12:07,080 --> 00:12:10,280 Speaker 3: So yeah, interesting, I know. 215 00:12:10,400 --> 00:12:13,000 Speaker 1: But it's not all doom and gloom either, because Zoe 216 00:12:13,120 --> 00:12:16,920 Speaker 1: Foster Blake, the founder of go To Skincare, has successfully 217 00:12:16,960 --> 00:12:21,880 Speaker 1: regained her full ownership of her company recently by repurchasing 218 00:12:22,200 --> 00:12:27,640 Speaker 1: the stake previously sold to BWX Group, and the buyback 219 00:12:27,800 --> 00:12:31,640 Speaker 1: was executed for twenty one point eight million, a significant 220 00:12:31,640 --> 00:12:35,080 Speaker 1: reduction from the eighty nine million b WX initially paid 221 00:12:35,080 --> 00:12:39,000 Speaker 1: for it in twenty twenty one, which is crazy, and 222 00:12:39,960 --> 00:12:44,760 Speaker 1: that makes the beauty entrepreneur now the majority shareholder with 223 00:12:44,840 --> 00:12:49,240 Speaker 1: fifty nine point six eight percent. Steak and Zoe Foster 224 00:12:49,280 --> 00:12:52,760 Speaker 1: Blake launched go To in twenty fourteen after several years 225 00:12:52,800 --> 00:12:55,800 Speaker 1: as a beauty editor and wanting to build a simple, 226 00:12:55,880 --> 00:12:59,000 Speaker 1: effective skincare line from the knowledge of skincare ingredients that 227 00:12:59,080 --> 00:13:02,360 Speaker 1: she'd accumulated. And we're actually going to be having her 228 00:13:02,400 --> 00:13:05,640 Speaker 1: on the show soon, which we're super excited about. So 229 00:13:05,720 --> 00:13:10,720 Speaker 1: I can't wait to ask her opinion of selling your 230 00:13:10,760 --> 00:13:13,400 Speaker 1: company and whether it's the right step and when to 231 00:13:13,480 --> 00:13:16,080 Speaker 1: know what to do, because I think she would have 232 00:13:16,160 --> 00:13:20,120 Speaker 1: some very interesting words of wisdom. Yeah, a lot of 233 00:13:20,160 --> 00:13:23,560 Speaker 1: insight there, I'm sure. Yeah, I'm very interested to see 234 00:13:23,600 --> 00:13:25,320 Speaker 1: what the next step is. And I think you're right. 235 00:13:25,400 --> 00:13:31,000 Speaker 1: I think you know, has roads appeal been the fact 236 00:13:31,040 --> 00:13:32,800 Speaker 1: that it's so hard to get I mean, look at 237 00:13:32,840 --> 00:13:34,640 Speaker 1: La Booboos. I know that's a bit of a switch 238 00:13:34,640 --> 00:13:38,280 Speaker 1: of gears, but the exclusivity and demand and difficulty to 239 00:13:38,360 --> 00:13:40,959 Speaker 1: acquire them is absolutely a marketing tactic. 240 00:13:41,080 --> 00:13:44,400 Speaker 4: Yeah, and I feel the same about Kylie Cosmetics in 241 00:13:44,440 --> 00:13:45,600 Speaker 4: twenty fourteen as well. 242 00:13:45,679 --> 00:13:48,320 Speaker 2: But yeah, when you would like, I don't think you 243 00:13:48,400 --> 00:13:48,640 Speaker 2: did this. 244 00:13:48,679 --> 00:13:50,240 Speaker 1: I think you've talked about this in the past, but 245 00:13:50,320 --> 00:13:52,360 Speaker 1: I used to set alarms like a two am to 246 00:13:52,440 --> 00:13:54,319 Speaker 1: buy the lip drops. 247 00:13:54,520 --> 00:13:56,080 Speaker 2: Yeah, and I'm like, bitch, why are you buying a 248 00:13:56,080 --> 00:14:00,960 Speaker 2: purple lipstick it to it. So yeah back hey for Hayley. 249 00:14:00,880 --> 00:14:02,600 Speaker 3: Get your bags. Congrats queen. 250 00:14:02,840 --> 00:14:05,959 Speaker 4: Yeah fingers crossed. It all works out for the best 251 00:14:07,160 --> 00:14:12,120 Speaker 4: news arrivals. Number two, surf Stitch has paused business and 252 00:14:12,200 --> 00:14:14,440 Speaker 4: been sold to an undisclosed buyer. 253 00:14:14,720 --> 00:14:16,400 Speaker 2: Oh, undisclosed. 254 00:14:16,880 --> 00:14:21,920 Speaker 4: Yeah, So the owners of the online retailer surf Stitch 255 00:14:22,080 --> 00:14:26,320 Speaker 4: has sold to an undisclosed buyer. More than a week 256 00:14:26,600 --> 00:14:32,160 Speaker 4: after shoppers question the website's unexplained disappearance, the Australian Financial 257 00:14:32,240 --> 00:14:36,760 Speaker 4: Review broke the news that surf Stitch owner Alchemy Group 258 00:14:36,840 --> 00:14:41,040 Speaker 4: has offloaded its assets, with a spokesperson confirming the sale 259 00:14:41,080 --> 00:14:44,320 Speaker 4: to the paper. So for the last couple of weeks, 260 00:14:44,400 --> 00:14:47,760 Speaker 4: when you've tried to visit the surf Stitch store, it 261 00:14:47,840 --> 00:14:52,560 Speaker 4: comes up with a maintenance message, So it says, sorry, 262 00:14:52,760 --> 00:14:56,400 Speaker 4: our site is undergoing maintenance and that's it. And it's 263 00:14:56,440 --> 00:14:59,400 Speaker 4: been like that for a few weeks. So customers have 264 00:14:59,480 --> 00:15:01,640 Speaker 4: been trying to go on the store and I've been like, 265 00:15:02,040 --> 00:15:04,720 Speaker 4: where's surf stitch gone. Yeah, So there's been a couple 266 00:15:04,720 --> 00:15:07,720 Speaker 4: of questions bubbling and then now this has come out. 267 00:15:08,240 --> 00:15:12,480 Speaker 4: So Alchemy Group is also home to Australia's certified Lego 268 00:15:12,640 --> 00:15:16,800 Speaker 4: stores and also clothing retailer General Pants Co. 269 00:15:17,080 --> 00:15:18,000 Speaker 2: Oh my god. 270 00:15:18,880 --> 00:15:23,800 Speaker 4: Yeah, along with the newer National Geographic line of clothing stores. 271 00:15:24,360 --> 00:15:29,760 Speaker 2: Wait what yeah, National Geographic Clothing Stores. Yeah, okay, okay. 272 00:15:30,200 --> 00:15:34,360 Speaker 4: But when I saw this and that Alchemy Group also 273 00:15:34,400 --> 00:15:38,200 Speaker 4: own General Pants, it posts the question for me, will 274 00:15:38,240 --> 00:15:41,160 Speaker 4: General Pants be next? Well, I was talking to you 275 00:15:41,200 --> 00:15:43,360 Speaker 4: about that this week, and Sal and I were sitting 276 00:15:43,400 --> 00:15:45,800 Speaker 4: in the office and I was on their site and 277 00:15:45,840 --> 00:15:48,560 Speaker 4: I literally turned to you and I was like, General, 278 00:15:48,840 --> 00:15:51,800 Speaker 4: I'm calling it. I think we're going to see an 279 00:15:51,880 --> 00:15:54,600 Speaker 4: article that General Pants is involuntary administration. 280 00:15:55,520 --> 00:15:57,040 Speaker 2: I would say within the next twelve months. 281 00:15:57,280 --> 00:16:00,000 Speaker 3: Yeah, Like, I hope that that isn't the case. 282 00:16:00,320 --> 00:16:03,600 Speaker 1: I do too, because there's such an iconic Australian retailer. 283 00:16:03,880 --> 00:16:05,000 Speaker 3: Yeah, and they have. 284 00:16:05,080 --> 00:16:09,960 Speaker 4: Been like an important part of the streetwear scene in 285 00:16:10,000 --> 00:16:13,400 Speaker 4: Australia for a long time. And you know, just with 286 00:16:13,880 --> 00:16:16,440 Speaker 4: any closures or anything like this, you know, it means 287 00:16:16,440 --> 00:16:19,600 Speaker 4: a lot of people are losing jobs. And yeah, I 288 00:16:19,640 --> 00:16:22,720 Speaker 4: do think that it's sad, but it does pose that question, 289 00:16:22,920 --> 00:16:24,520 Speaker 4: and I guess what's going to happen next? 290 00:16:24,560 --> 00:16:26,560 Speaker 3: For a surf Stitch because that has been. 291 00:16:26,400 --> 00:16:32,840 Speaker 4: Sold to an undisclosed seller, So watch this space is yeah. 292 00:16:32,920 --> 00:16:37,080 Speaker 4: But I also was wondering do surf stores have a 293 00:16:37,120 --> 00:16:41,360 Speaker 4: place in twenty twenty five, because this time twenty years ago, 294 00:16:42,080 --> 00:16:45,400 Speaker 4: surf stores were like all the rage, Like that's where 295 00:16:45,400 --> 00:16:49,320 Speaker 4: you would go and get your streetwear, and like that's 296 00:16:49,360 --> 00:16:50,960 Speaker 4: where the viral things of the time. 297 00:16:51,360 --> 00:16:53,240 Speaker 3: We didn't have viral in two thousand and two. 298 00:16:53,120 --> 00:16:55,160 Speaker 4: But you know what I mean, Like that's where young 299 00:16:55,200 --> 00:16:58,920 Speaker 4: people were shopping. But I think we've seen a movement 300 00:16:59,000 --> 00:17:01,680 Speaker 4: away from that more and more, and I think that 301 00:17:01,800 --> 00:17:04,439 Speaker 4: this is just a further example of that. 302 00:17:04,720 --> 00:17:09,400 Speaker 1: Yeah. And I think, honestly, one of the strongest recession 303 00:17:09,480 --> 00:17:12,840 Speaker 1: indicators that we've seen, especially within the last twelve months, 304 00:17:13,320 --> 00:17:18,359 Speaker 1: is the number of brand and retail and store closures 305 00:17:18,880 --> 00:17:20,439 Speaker 1: that have been going on. 306 00:17:21,640 --> 00:17:24,840 Speaker 3: Yeah, so we've got a list. 307 00:17:25,320 --> 00:17:25,760 Speaker 2: Okay. 308 00:17:25,960 --> 00:17:29,200 Speaker 4: In the last twelve months, surf Stitch has been sold 309 00:17:29,240 --> 00:17:34,040 Speaker 4: to an unknown buyer, Jean's West has entered voluntary administration, 310 00:17:35,080 --> 00:17:38,640 Speaker 4: Rivers has closed its brick and mortar stores. Also, its 311 00:17:38,640 --> 00:17:40,280 Speaker 4: website is no longer accessible. 312 00:17:40,400 --> 00:17:42,680 Speaker 2: That's so sad. They used to have the most iconic ads. 313 00:17:42,800 --> 00:17:43,600 Speaker 3: Yeah, I miss them. 314 00:17:43,800 --> 00:17:51,000 Speaker 4: Yeah, Collette by Collette Hayman closed down, No Billibong, Quicksilver 315 00:17:51,119 --> 00:17:55,080 Speaker 4: and Roxy filed for bankruptcy. Catch dot Com closed down 316 00:17:55,200 --> 00:17:59,120 Speaker 4: that one's upsetting gg and Tom closed down also upsetting. 317 00:17:59,560 --> 00:18:03,399 Speaker 4: Ali was placed into liquidation and dion Lee was placed 318 00:18:03,400 --> 00:18:04,520 Speaker 4: into liquidation as well. 319 00:18:04,800 --> 00:18:07,199 Speaker 1: And you know what I would say, those brands are 320 00:18:07,200 --> 00:18:11,199 Speaker 1: brands that don't necessarily have the strongest social presence and 321 00:18:11,400 --> 00:18:18,040 Speaker 1: haven't necessarily stayed up to date with social media virality 322 00:18:18,400 --> 00:18:20,640 Speaker 1: and staying on top of the fact that they need 323 00:18:20,680 --> 00:18:21,719 Speaker 1: to be on people's phones. 324 00:18:22,200 --> 00:18:26,000 Speaker 4: Yeah. Yeah, that's where people are buying now, Yeah, through 325 00:18:26,000 --> 00:18:26,639 Speaker 4: social media. 326 00:18:26,840 --> 00:18:30,840 Speaker 1: Yeah, which I think is a great segue into news 327 00:18:30,920 --> 00:18:34,760 Speaker 1: arrivals number three of the week, and it is the 328 00:18:34,960 --> 00:18:40,920 Speaker 1: viral Kmart Swede bomber jacket. So this week kmart has 329 00:18:41,000 --> 00:18:45,240 Speaker 1: dropped a Swede in quotation marks bomber jacket for forty 330 00:18:45,359 --> 00:18:46,439 Speaker 1: nine dollars and. 331 00:18:46,680 --> 00:18:49,520 Speaker 2: To no surprise, it has gone completely viral. 332 00:18:50,160 --> 00:18:53,200 Speaker 1: It sold out online in a matter of hours and 333 00:18:53,440 --> 00:18:57,320 Speaker 1: in the last week the search for the kmart swayed 334 00:18:57,400 --> 00:19:01,879 Speaker 1: bomber jacket skyrocketed by two one hundred and fifty percent, 335 00:19:02,920 --> 00:19:07,320 Speaker 1: and the search for brown swede jacket also shot up 336 00:19:07,320 --> 00:19:11,439 Speaker 1: by three hundred percent. So it's no shock because Swade 337 00:19:11,520 --> 00:19:17,479 Speaker 1: has been such a strong trend this season, especially she 338 00:19:17,640 --> 00:19:21,520 Speaker 1: is the moment especially, But to see that three that 339 00:19:21,520 --> 00:19:24,199 Speaker 1: that's still going up three hundred percent on top of 340 00:19:24,240 --> 00:19:26,680 Speaker 1: how much of a trend, that this is still growing 341 00:19:26,840 --> 00:19:29,560 Speaker 1: week by week by three hundred percent means that this 342 00:19:29,600 --> 00:19:34,320 Speaker 1: trend isn't necessarily going anywhere anytime soon. And this came 343 00:19:34,359 --> 00:19:36,960 Speaker 1: up bomber jacket, I'd say it's actually a pretty close 344 00:19:36,960 --> 00:19:40,320 Speaker 1: trend to also the very viral naked vice bomber jacket 345 00:19:40,760 --> 00:19:43,800 Speaker 1: that sits for a couple hundred dollars, you know, so 346 00:19:43,880 --> 00:19:46,719 Speaker 1: forty nine dollars. Of course that's going to intrigue people. 347 00:19:46,880 --> 00:19:51,719 Speaker 1: And Kmart goes viral basically every time you stub uteau. Yeah, 348 00:19:51,800 --> 00:19:54,920 Speaker 1: you know, they've really stepped into being the people's cost 349 00:19:54,920 --> 00:19:56,919 Speaker 1: of living fashion place. You know. 350 00:19:57,160 --> 00:19:58,800 Speaker 3: Yeah, it's like the go to to get the look 351 00:19:58,840 --> 00:19:59,280 Speaker 3: for less. 352 00:20:00,280 --> 00:20:03,159 Speaker 1: But we actually went to Kmar to have a little 353 00:20:03,520 --> 00:20:09,160 Speaker 1: lookie and to be brutally honest, I'm not sure if 354 00:20:09,200 --> 00:20:11,960 Speaker 1: I would be running for it, so we went to 355 00:20:11,960 --> 00:20:12,760 Speaker 1: try it out. 356 00:20:12,560 --> 00:20:15,320 Speaker 2: And for forty nine dollars, it's not bad. 357 00:20:16,200 --> 00:20:20,119 Speaker 1: I don't actually I wouldn't say it's good either, So 358 00:20:20,359 --> 00:20:24,640 Speaker 1: it's super structured, but potentially to the point of being stiff, 359 00:20:25,359 --> 00:20:31,040 Speaker 1: bit boxy, bitboxy. Someone in the comments on TikTok described 360 00:20:31,119 --> 00:20:34,040 Speaker 1: it to a blow up mattress. 361 00:20:33,600 --> 00:20:34,480 Speaker 3: And see that. 362 00:20:35,960 --> 00:20:40,240 Speaker 1: I concur the suede does feel like the top of 363 00:20:40,280 --> 00:20:44,520 Speaker 1: a blow up mattress. You're so right, no, wow, I 364 00:20:44,560 --> 00:20:48,440 Speaker 1: know it wasn't even me, but they're so right, right, 365 00:20:48,920 --> 00:20:53,520 Speaker 1: right right. And also in store, it was so many 366 00:20:53,560 --> 00:20:57,600 Speaker 1: of them were marked, like very easily marked, not in 367 00:20:57,640 --> 00:21:01,960 Speaker 1: a way that they were intentionally like stuffed. 368 00:21:01,600 --> 00:21:04,280 Speaker 4: Or yeah, yeah, it looked like that when they had 369 00:21:04,320 --> 00:21:08,200 Speaker 4: been unpacked or been in storage and set up, they 370 00:21:08,200 --> 00:21:12,200 Speaker 4: had scratches on them just from like rubbing against other clothes. 371 00:21:13,040 --> 00:21:13,720 Speaker 3: Yeah. 372 00:21:13,760 --> 00:21:17,080 Speaker 1: And additionally, and this is a personal preference, I wasn't 373 00:21:17,080 --> 00:21:19,040 Speaker 1: a huge fan of the pockets because they were flap 374 00:21:19,280 --> 00:21:21,960 Speaker 1: vertical pockets rather than angled on the side. 375 00:21:22,240 --> 00:21:24,200 Speaker 2: You can't really rest your hands in them. 376 00:21:24,600 --> 00:21:29,040 Speaker 1: So whilst this has gone completely viral, sold out and 377 00:21:29,800 --> 00:21:34,320 Speaker 1: is cost friendly for a Swede, again, in quotation marks 378 00:21:34,320 --> 00:21:36,639 Speaker 1: on the site, they call it a swedebat, which I'm like, 379 00:21:36,760 --> 00:21:39,879 Speaker 1: what the fuck is County County Swede? 380 00:21:40,080 --> 00:21:42,920 Speaker 3: So a vegan foes so plastic. 381 00:21:43,000 --> 00:21:46,240 Speaker 1: It's made of polyester, It's predominantly made of polyester, and 382 00:21:46,320 --> 00:21:50,840 Speaker 1: forty nine dollars. And again I'm not saying don't buy it. 383 00:21:50,960 --> 00:21:53,199 Speaker 1: I'm saying go and store and try it on pressed 384 00:21:53,280 --> 00:21:55,240 Speaker 1: with caution and investigate further. 385 00:21:55,320 --> 00:21:57,600 Speaker 2: Some people have bought it and they absolutely love it. 386 00:21:57,920 --> 00:22:00,320 Speaker 1: But it's a good reminder that just because something goes 387 00:22:00,400 --> 00:22:04,160 Speaker 1: viral doesn't make it goodbye. So yeah, that's a wrap 388 00:22:04,600 --> 00:22:06,520 Speaker 1: on our news arrivals for the week. 389 00:22:06,640 --> 00:22:08,680 Speaker 2: Be sure to let us know how you feel. 390 00:22:08,840 --> 00:22:11,399 Speaker 1: About this little format and feel free to give us 391 00:22:11,400 --> 00:22:14,320 Speaker 1: any feedback at all if. 392 00:22:14,240 --> 00:22:17,040 Speaker 4: You see any headlines that you want us to deep 393 00:22:17,119 --> 00:22:21,239 Speaker 4: dive into in the next episode, and any thoughts that 394 00:22:21,280 --> 00:22:23,280 Speaker 4: you have on the topics that we discussed this week 395 00:22:23,640 --> 00:22:24,359 Speaker 4: by chicks. 396 00:22:24,520 --> 00:22:30,440 Speaker 3: Bye.