1 00:00:02,120 --> 00:00:10,120 Speaker 1: It's the Twelve Days of Big Business. Hello and happy holidays. 2 00:00:10,400 --> 00:00:13,800 Speaker 1: Welcome to another episode of the Twelve Days of Big Business, 3 00:00:13,920 --> 00:00:16,560 Speaker 1: where every day until Christmas Eve you get a brand 4 00:00:16,560 --> 00:00:20,320 Speaker 1: new episode and a chance to win big Each episode 5 00:00:20,320 --> 00:00:23,200 Speaker 1: has a secret code word hidden inside, and when you 6 00:00:23,360 --> 00:00:25,759 Speaker 1: enter it on our website, you'll go into the draw 7 00:00:25,880 --> 00:00:29,160 Speaker 1: to win our Big Business Christmas Bundle, packed with goodies 8 00:00:29,160 --> 00:00:31,760 Speaker 1: from some of the brands you've heard directly from on 9 00:00:31,880 --> 00:00:36,280 Speaker 1: Big Business. We're talking Lush, Sunday Body, the Breakout, Hack 10 00:00:36,560 --> 00:00:41,360 Speaker 1: Booth Haircare, Russ Energy, Funday Natural Suites are Live Body, 11 00:00:41,440 --> 00:00:45,240 Speaker 1: and of course Fate. Collect every code word and stack 12 00:00:45,280 --> 00:00:48,800 Speaker 1: your chances. Head to the Nova Wind page online to enter, 13 00:00:49,200 --> 00:00:51,680 Speaker 1: or click the link in the show notes. Now, let's 14 00:00:51,720 --> 00:00:57,520 Speaker 1: dive into today's episode and listen out for that code word. Well, well, well, 15 00:00:59,360 --> 00:01:02,200 Speaker 1: who do we have here on Big Business today. 16 00:01:02,960 --> 00:01:06,120 Speaker 2: I never thought i'd see the day. Really, I never 17 00:01:06,200 --> 00:01:08,679 Speaker 2: thought i'd see the day. I knew i'd weasel my 18 00:01:08,720 --> 00:01:12,480 Speaker 2: way into Big Business one day, but it was it 19 00:01:12,520 --> 00:01:14,920 Speaker 2: was a distant foreign foreign memory. 20 00:01:15,000 --> 00:01:18,440 Speaker 1: Love Well, welcome, all right, hey to Big Business. 21 00:01:18,560 --> 00:01:19,920 Speaker 2: Hello, thank you for having me. 22 00:01:20,319 --> 00:01:23,000 Speaker 1: We are in the Twelve Days of Big Business. And actually, 23 00:01:23,000 --> 00:01:25,920 Speaker 1: you know what, this is the last episode. So this 24 00:01:26,000 --> 00:01:30,959 Speaker 1: is the twelfth episode in a row, and you're lucky last. 25 00:01:30,840 --> 00:01:34,959 Speaker 2: Best till last obviously exactly right. So for those listeners 26 00:01:35,000 --> 00:01:36,880 Speaker 2: who don't know me, because I assume there'd be a 27 00:01:36,920 --> 00:01:39,240 Speaker 2: lot of them, Yeah, there'd be a lot of people 28 00:01:39,280 --> 00:01:41,000 Speaker 2: who listen to Big Business and don't listen to High 29 00:01:41,000 --> 00:01:42,480 Speaker 2: Scrollers your other podcasts. 30 00:01:42,720 --> 00:01:44,680 Speaker 1: Hay, Yeah, give us your elevator pitch. 31 00:01:44,720 --> 00:01:47,520 Speaker 2: Who are you elevator pitch? I'm all right, Hey, I've 32 00:01:47,560 --> 00:01:52,040 Speaker 2: been in Britney's life for longer than she would have liked. 33 00:01:52,280 --> 00:01:52,560 Speaker 1: Yep. 34 00:01:53,080 --> 00:01:58,120 Speaker 2: We met each other working together back at Westfield Katara. 35 00:01:58,320 --> 00:02:00,560 Speaker 2: I was a Santa photographer. She was making working at 36 00:02:00,600 --> 00:02:02,880 Speaker 2: a makeup store. We hit it off. This is before 37 00:02:02,920 --> 00:02:04,680 Speaker 2: so I mean, I think you were doing social. 38 00:02:04,520 --> 00:02:05,960 Speaker 1: Thing, just on social media. 39 00:02:06,400 --> 00:02:08,680 Speaker 2: It's before I was doing social media. So we were 40 00:02:08,720 --> 00:02:11,640 Speaker 2: friends before then. Then we've both hit it off in 41 00:02:11,639 --> 00:02:13,960 Speaker 2: the social media world. Now we have a podcast together 42 00:02:14,000 --> 00:02:16,080 Speaker 2: called High Scrollers. We talk all things pop culture and 43 00:02:16,120 --> 00:02:18,280 Speaker 2: just about our life and a lot of business as well. 44 00:02:18,320 --> 00:02:21,040 Speaker 2: Sneaks into it as well, because that's all Britney Bloody does, 45 00:02:22,480 --> 00:02:27,120 Speaker 2: and I obviously make content online I'm known as Australia's 46 00:02:27,160 --> 00:02:31,359 Speaker 2: because Glamazon. I'm a comedian, content creator. Come and see 47 00:02:31,360 --> 00:02:33,440 Speaker 2: one of my shows. That's my business. So I don't 48 00:02:33,480 --> 00:02:37,800 Speaker 2: have a business like Brittany does. But my business is influencing, creating, 49 00:02:37,800 --> 00:02:42,440 Speaker 2: line influencing, content creation, all that good stuff. 50 00:02:42,520 --> 00:02:44,440 Speaker 1: So I thought I could get you on the pod today. 51 00:02:44,440 --> 00:02:46,320 Speaker 1: I've always wanted to get you on the pod, and 52 00:02:46,360 --> 00:02:48,480 Speaker 1: I feel like the twelve Days of Big Business is 53 00:02:48,560 --> 00:02:50,840 Speaker 1: just a fun way to bring you on, and I 54 00:02:50,840 --> 00:02:54,160 Speaker 1: thought we could just talk a little bit about influencing. 55 00:02:54,440 --> 00:02:58,600 Speaker 1: I've done heaps of episodes already about influencing, and I 56 00:02:58,600 --> 00:03:01,280 Speaker 1: guess I've just like scratched this with it, really, But 57 00:03:01,320 --> 00:03:03,760 Speaker 1: I thought maybe given the fact that we both have 58 00:03:03,960 --> 00:03:08,040 Speaker 1: experience obviously in the world of influencing, and we talk 59 00:03:08,080 --> 00:03:09,960 Speaker 1: about it a lot on high scrollers as well, like 60 00:03:10,000 --> 00:03:12,520 Speaker 1: the behind the scenes of influencing. But I thought maybe 61 00:03:12,560 --> 00:03:17,720 Speaker 1: I could ask you some questions about I guess influencing 62 00:03:17,720 --> 00:03:21,959 Speaker 1: from your perspective and brands wanting to work with influencers 63 00:03:22,000 --> 00:03:25,600 Speaker 1: maybe for the first time, or if people are, you know, 64 00:03:25,840 --> 00:03:28,840 Speaker 1: not experienced in it, and what are the dos and. 65 00:03:28,919 --> 00:03:32,519 Speaker 2: Don'ts absolutely or do you have any specific questions or 66 00:03:32,560 --> 00:03:33,840 Speaker 2: do you just want me to talk. 67 00:03:35,280 --> 00:03:39,360 Speaker 1: I'll ask you some questions. Let's start with this, how 68 00:03:39,400 --> 00:03:41,160 Speaker 1: do you think because I know for a fact that 69 00:03:41,280 --> 00:03:45,480 Speaker 1: influencing and brand deals and partnerships and collaborations have changed 70 00:03:45,520 --> 00:03:48,480 Speaker 1: a lot in the last ten years, would you say 71 00:03:48,480 --> 00:03:53,040 Speaker 1: the same. And I think the way that influencer marketing 72 00:03:53,120 --> 00:03:56,200 Speaker 1: works now is completely different to how it worked let's 73 00:03:56,200 --> 00:03:59,880 Speaker 1: say six years ago. I think back then, you know, 74 00:04:00,200 --> 00:04:03,320 Speaker 1: audiences were I don't want to say none the wiser, 75 00:04:03,720 --> 00:04:07,880 Speaker 1: but you know, when we were in our earlier influencing days, 76 00:04:07,880 --> 00:04:10,080 Speaker 1: it could be just like holding up a product in 77 00:04:10,120 --> 00:04:12,720 Speaker 1: a photo and posting a little code in the caption 78 00:04:13,080 --> 00:04:16,839 Speaker 1: and boom, a business would get hundreds of sales immediately. 79 00:04:17,200 --> 00:04:20,400 Speaker 1: But now that's not the case. No, in what way 80 00:04:20,400 --> 00:04:21,440 Speaker 1: do you think it's changed? 81 00:04:21,560 --> 00:04:24,560 Speaker 2: I think a really big determining factor was the pandemic, 82 00:04:24,760 --> 00:04:30,120 Speaker 2: because beforehand, people had more disposable income than they did 83 00:04:30,160 --> 00:04:32,240 Speaker 2: when the pandemic hit, and no one had any money, 84 00:04:32,279 --> 00:04:34,280 Speaker 2: including me. I was on job seeker, just like a 85 00:04:34,320 --> 00:04:37,720 Speaker 2: lot of other people. First time in my life being 86 00:04:37,760 --> 00:04:40,080 Speaker 2: on sennling, had no idea how to do it, and 87 00:04:40,440 --> 00:04:43,000 Speaker 2: it actually made me You know, have a lot of 88 00:04:43,000 --> 00:04:45,839 Speaker 2: respect for people who have to go through that system, 89 00:04:45,880 --> 00:04:48,320 Speaker 2: because I was like, this is hell in here, Like 90 00:04:48,400 --> 00:04:50,680 Speaker 2: I had no idea what was going on, but we 91 00:04:50,680 --> 00:04:52,760 Speaker 2: were all thrown into the same box, and everyone was 92 00:04:52,760 --> 00:04:54,640 Speaker 2: put on the same playing field, no matter if you're 93 00:04:54,680 --> 00:04:57,440 Speaker 2: a big celeb with millions of dollars or you had 94 00:04:57,480 --> 00:05:00,520 Speaker 2: no money. Everyone was going through the same thing. And 95 00:05:00,760 --> 00:05:03,120 Speaker 2: the thing that people realized is they no longer wanted 96 00:05:03,200 --> 00:05:05,200 Speaker 2: to look at people laying on a beach and holding 97 00:05:05,200 --> 00:05:09,440 Speaker 2: a tanning product and buying it because they couldn't afford 98 00:05:09,480 --> 00:05:12,680 Speaker 2: to do it. But also they realized that all of 99 00:05:12,720 --> 00:05:14,599 Speaker 2: that life like at the end of the day. The 100 00:05:14,640 --> 00:05:17,120 Speaker 2: pandemic taught us that realistically, we're all just the same 101 00:05:17,160 --> 00:05:17,760 Speaker 2: at the end of the day. 102 00:05:18,160 --> 00:05:21,839 Speaker 1: And like I guess from my experience prior to COVID, 103 00:05:22,520 --> 00:05:24,880 Speaker 1: like before COVID was when I was in my peak 104 00:05:24,920 --> 00:05:28,600 Speaker 1: of influencing, and it very much was that like luxurious 105 00:05:28,920 --> 00:05:33,360 Speaker 1: lifestyle portrayed on social media, a perfect Instagram grid and 106 00:05:33,600 --> 00:05:37,000 Speaker 1: just posting a makeup selfie and promoting brands that way. 107 00:05:37,120 --> 00:05:40,600 Speaker 1: And then yeah, you're right, the pandemic changed everything. 108 00:05:40,800 --> 00:05:44,640 Speaker 2: Yeah, some people were craving relatability, which is why I 109 00:05:44,800 --> 00:05:49,520 Speaker 2: popped off because I always was already being my authentic, 110 00:05:49,680 --> 00:05:52,479 Speaker 2: relatable self, just being an idiot. I didn't care about 111 00:05:52,480 --> 00:05:56,000 Speaker 2: the flashy feed. I was just making stupid videos and 112 00:05:56,040 --> 00:05:58,080 Speaker 2: that's what people fell in love with during the pandemic 113 00:05:58,120 --> 00:06:00,280 Speaker 2: because that's what they were craving. They didn't want to 114 00:06:00,279 --> 00:06:02,960 Speaker 2: see the girl in a bikini on a beach anymore. 115 00:06:03,160 --> 00:06:06,120 Speaker 2: They wanted real human beings. And so it really worked 116 00:06:06,120 --> 00:06:09,200 Speaker 2: in my favor, and I kind of was ahead of 117 00:06:09,240 --> 00:06:11,599 Speaker 2: the curve while we were trying to flatten the curve. 118 00:06:11,680 --> 00:06:13,360 Speaker 1: Oh do you remember that flatten? 119 00:06:14,560 --> 00:06:18,440 Speaker 2: Yeah, and so yeah, it worked well for me. I 120 00:06:18,480 --> 00:06:20,640 Speaker 2: think that these days you've got to work a lot 121 00:06:20,760 --> 00:06:25,320 Speaker 2: harder to promote a product, for sure, And with the 122 00:06:25,360 --> 00:06:29,080 Speaker 2: introduction of you've got to remember back, you know, during 123 00:06:29,120 --> 00:06:31,720 Speaker 2: the pandemic, we only had IGTV. We didn't even have 124 00:06:32,120 --> 00:06:35,160 Speaker 2: tatok really or Cheektok was only just kind of starting. Yes, 125 00:06:35,320 --> 00:06:37,720 Speaker 2: people weren't speaking to the camera as much as they 126 00:06:37,720 --> 00:06:42,080 Speaker 2: are these days. It was very much more dance trends 127 00:06:42,080 --> 00:06:43,919 Speaker 2: and things like that. So it's a little harder to 128 00:06:43,960 --> 00:06:47,760 Speaker 2: incorporate certain products into a sponsored video. But these days 129 00:06:47,560 --> 00:06:48,720 Speaker 2: it's super easy. 130 00:06:49,400 --> 00:06:52,839 Speaker 1: What would be your advice for business owners wanting to 131 00:06:52,920 --> 00:06:56,400 Speaker 1: work with an influencer in terms of picking an influencer 132 00:06:56,560 --> 00:06:59,480 Speaker 1: to work with, right, because I think again, back in 133 00:06:59,520 --> 00:07:02,000 Speaker 1: the days before, back in the days if Tho it 134 00:07:02,000 --> 00:07:04,839 Speaker 1: was fucking ages ago, but you know, before COVID, I 135 00:07:04,880 --> 00:07:07,479 Speaker 1: think it was very much like a brand could be like, Okay, 136 00:07:07,480 --> 00:07:08,960 Speaker 1: we want to work with Britney because she's got lots 137 00:07:08,960 --> 00:07:13,680 Speaker 1: of followers book. What do you think in terms of 138 00:07:13,720 --> 00:07:16,680 Speaker 1: brands selecting creators to work with now? Because for me, 139 00:07:17,240 --> 00:07:19,840 Speaker 1: I know now more than ever how important it is 140 00:07:19,880 --> 00:07:22,840 Speaker 1: to work with creators that actually align with your business 141 00:07:22,960 --> 00:07:25,480 Speaker 1: and not just looking at someone's following and going, yeah, 142 00:07:25,520 --> 00:07:28,080 Speaker 1: I want all right, hey to promote my soap. 143 00:07:28,840 --> 00:07:33,880 Speaker 2: Yeah. I think it's important one to do your research 144 00:07:34,000 --> 00:07:36,760 Speaker 2: on the person that you're going to collaborate with. I 145 00:07:36,800 --> 00:07:39,200 Speaker 2: think one of the biggest things is that that person 146 00:07:39,280 --> 00:07:41,880 Speaker 2: has to be trustworthy. I think what we've seen a 147 00:07:41,920 --> 00:07:45,080 Speaker 2: lot is that when an influencer gets canceled, the first 148 00:07:45,120 --> 00:07:47,040 Speaker 2: thing anyone does is run to all the brands that 149 00:07:47,080 --> 00:07:49,840 Speaker 2: they've worked with yeah, and say start working with them. 150 00:07:50,040 --> 00:07:52,680 Speaker 2: You worked with this person, You're bad for working. 151 00:07:52,480 --> 00:07:55,120 Speaker 1: With you, which is actually dangerous from like a business 152 00:07:55,120 --> 00:07:59,160 Speaker 1: owner's perspectives exactly, especially a smaller business. Let's say, like 153 00:07:59,160 --> 00:08:01,640 Speaker 1: a smaller business been working on going with a creator 154 00:08:01,680 --> 00:08:04,520 Speaker 1: and then they get canceled for something that can then 155 00:08:04,560 --> 00:08:07,840 Speaker 1: be damaging to the brand, even though the brand has 156 00:08:07,880 --> 00:08:09,760 Speaker 1: no control over what that influencer did. 157 00:08:10,720 --> 00:08:13,360 Speaker 2: I think I would say, be on the lookout for 158 00:08:13,640 --> 00:08:16,960 Speaker 2: influencers who have already used your products. If you see 159 00:08:16,960 --> 00:08:19,400 Speaker 2: someone who's already tagged you, then it might be worth 160 00:08:19,520 --> 00:08:22,400 Speaker 2: starting a relationship with them because they already know. 161 00:08:23,880 --> 00:08:26,200 Speaker 1: And how do people start a relationship with an influencer, 162 00:08:26,200 --> 00:08:28,680 Speaker 1: Because one question that I'll get often is how do 163 00:08:28,760 --> 00:08:31,560 Speaker 1: I contact them? Like? Do I just DM them? Do 164 00:08:31,680 --> 00:08:32,640 Speaker 1: I just email? 165 00:08:32,760 --> 00:08:37,240 Speaker 2: One percent? Email always email. Dms are so easily lost, 166 00:08:37,600 --> 00:08:40,480 Speaker 2: especially on TikTok. If you've ever sent me a on TikTok, 167 00:08:40,520 --> 00:08:42,960 Speaker 2: I've never seen it, Babe, there's no way I've ever 168 00:08:42,960 --> 00:08:45,319 Speaker 2: seen it. I don't even know how to access it. 169 00:08:45,640 --> 00:08:46,600 Speaker 1: I forget that there's. 170 00:08:46,440 --> 00:08:50,600 Speaker 2: Dms on TikTok, right and then Instagram, it just gets lost. 171 00:08:50,640 --> 00:08:53,360 Speaker 2: You have to remember, I will post a story and 172 00:08:54,240 --> 00:08:57,360 Speaker 2: some days over fifty thousand people will see that story. 173 00:08:59,480 --> 00:09:01,600 Speaker 2: Just do the math on how many people are probably 174 00:09:01,679 --> 00:09:04,200 Speaker 2: replying to that story, especially when you have an audience 175 00:09:04,240 --> 00:09:08,440 Speaker 2: as dedicated as mine. I'm some days getting over one 176 00:09:08,480 --> 00:09:12,920 Speaker 2: thousand dms, So if you've sent me a DM that day, 177 00:09:13,160 --> 00:09:15,880 Speaker 2: it's lost. I'm never going to see it. And if 178 00:09:15,880 --> 00:09:18,600 Speaker 2: an influencer is ready to work and knows what they're doing, 179 00:09:18,720 --> 00:09:20,880 Speaker 2: they'll have their email either in their bio or there's 180 00:09:20,880 --> 00:09:23,040 Speaker 2: a little button on Instagram that says email. 181 00:09:22,760 --> 00:09:24,760 Speaker 1: You hit that, or in the link in bio. 182 00:09:25,120 --> 00:09:27,960 Speaker 2: If they don't have that, that's their loss, and don't 183 00:09:28,000 --> 00:09:32,920 Speaker 2: go trawling for it because they're not prepared to work. 184 00:09:32,960 --> 00:09:35,920 Speaker 2: Like anyone who knows what they're doing would have an 185 00:09:35,920 --> 00:09:38,920 Speaker 2: email very visible in their bio or if not in 186 00:09:38,960 --> 00:09:40,440 Speaker 2: a button or in the link in bio. 187 00:09:40,960 --> 00:09:44,640 Speaker 1: What is your advice for brands? Then with that email, 188 00:09:44,720 --> 00:09:47,000 Speaker 1: let's say like a business owner is brand new and 189 00:09:47,040 --> 00:09:51,160 Speaker 1: they've literally never contacted an influencer before. I'll also get 190 00:09:51,200 --> 00:09:53,920 Speaker 1: the question of what do I say? What do I do? 191 00:09:54,120 --> 00:09:57,199 Speaker 1: And I guess from your experience what are some absolute 192 00:09:57,280 --> 00:09:59,120 Speaker 1: does and some turn offs? 193 00:10:00,000 --> 00:10:03,040 Speaker 2: So an absolute do is outline more than you probably 194 00:10:03,120 --> 00:10:05,560 Speaker 2: think is necessary. 195 00:10:05,600 --> 00:10:08,160 Speaker 1: I would say that advice too, like say exactly what 196 00:10:08,200 --> 00:10:11,040 Speaker 1: it is that you want from the influencer. I'm wanting 197 00:10:11,160 --> 00:10:14,720 Speaker 1: Matt to create a real for me, not I want 198 00:10:14,720 --> 00:10:15,400 Speaker 1: to work together. 199 00:10:15,640 --> 00:10:19,160 Speaker 2: Yes, So vagueness is something that I don't often respond to. 200 00:10:19,280 --> 00:10:21,440 Speaker 2: If I get an email that says, hey, we're at 201 00:10:21,600 --> 00:10:23,960 Speaker 2: this company and we just want to know how much 202 00:10:24,000 --> 00:10:26,720 Speaker 2: does it cost to do like just send through your rates, 203 00:10:27,040 --> 00:10:28,320 Speaker 2: I don't want to do that because I feel like 204 00:10:28,320 --> 00:10:31,880 Speaker 2: you're just being nosy. I want to know exactly what 205 00:10:31,920 --> 00:10:33,640 Speaker 2: you want. Do you want a TikTok? Do you want 206 00:10:33,640 --> 00:10:35,599 Speaker 2: a real do you want an Instagram story? Do you 207 00:10:35,640 --> 00:10:38,560 Speaker 2: want all? Three? On top of that, how much are 208 00:10:38,600 --> 00:10:40,480 Speaker 2: you working with? Because if you come to me and 209 00:10:40,520 --> 00:10:43,080 Speaker 2: say my budget's two hundred dollars, we're going to politely 210 00:10:43,080 --> 00:10:46,200 Speaker 2: decline straight away because there's no point negotiating negotiating with 211 00:10:46,280 --> 00:10:49,520 Speaker 2: you because what you want or what you're requesting might 212 00:10:49,600 --> 00:10:51,720 Speaker 2: be two thousand dollars and I'm not going to work 213 00:10:51,760 --> 00:10:54,360 Speaker 2: for ten percent of my fee, just like you probably 214 00:10:54,400 --> 00:10:57,360 Speaker 2: wouldn't sell a product for ten percent of its cost 215 00:10:57,400 --> 00:10:59,960 Speaker 2: price because that's going to make you lose my. 216 00:11:00,400 --> 00:11:03,199 Speaker 1: What about four businesses in brands that do have smaller 217 00:11:03,200 --> 00:11:06,040 Speaker 1: budgets that maybe they can't afford to spend, you know, 218 00:11:06,080 --> 00:11:07,800 Speaker 1: two thousand dollars to work with someone. 219 00:11:07,960 --> 00:11:11,080 Speaker 2: So unfortunately, if you do have a smaller budget, then 220 00:11:12,600 --> 00:11:14,760 Speaker 2: you're not going to work with me. You have to 221 00:11:14,760 --> 00:11:16,199 Speaker 2: find smaller influence. 222 00:11:16,000 --> 00:11:18,400 Speaker 1: Exactly, there's a lot of options out there. 223 00:11:18,679 --> 00:11:21,840 Speaker 2: You have to find UGC creators. The thing is as well, 224 00:11:21,920 --> 00:11:24,800 Speaker 2: I mean to be really transparent with you. Like this year, 225 00:11:24,840 --> 00:11:27,200 Speaker 2: for example, I worked with a national brand who was 226 00:11:27,240 --> 00:11:29,760 Speaker 2: able to for the work that I was doing for them, 227 00:11:29,840 --> 00:11:33,800 Speaker 2: pay me ten thousand dollars. So for a national when 228 00:11:33,800 --> 00:11:36,040 Speaker 2: I've got national brands coming to me with ten thousand 229 00:11:36,080 --> 00:11:39,360 Speaker 2: dollars and I'm putting time and energy into that, I 230 00:11:39,400 --> 00:11:42,720 Speaker 2: can't put time and energy into someone offering two hundred dollars. 231 00:11:42,920 --> 00:11:45,120 Speaker 2: And that's just how it is. If a plumber comes 232 00:11:45,160 --> 00:11:47,880 Speaker 2: to your house and he costs one thousand dollars and 233 00:11:47,920 --> 00:11:50,320 Speaker 2: you only have fifty dollars, will you better scrape up 234 00:11:50,320 --> 00:11:52,280 Speaker 2: that thousand dollars somehow if you want him to do 235 00:11:52,320 --> 00:11:55,160 Speaker 2: the job. It's the exact same with influencers. I have 236 00:11:55,720 --> 00:11:58,760 Speaker 2: a standard and a fee. You're also paying for over 237 00:11:58,800 --> 00:12:02,760 Speaker 2: a decade's worth of a relationship with my audience, you know, 238 00:12:02,880 --> 00:12:05,520 Speaker 2: if you want me to sell a candy cane, you 239 00:12:05,559 --> 00:12:07,720 Speaker 2: are not paying for me to sell a candy cane. 240 00:12:07,720 --> 00:12:11,640 Speaker 2: You're selling. You're paying me to sell the product that 241 00:12:11,960 --> 00:12:14,199 Speaker 2: I've got ten years of trust with my audience. 242 00:12:14,280 --> 00:12:15,880 Speaker 1: Did you just say candy cane? Yeah? 243 00:12:16,120 --> 00:12:18,920 Speaker 2: Yeah, Oh it's Christmas. I thought you may as well throw. 244 00:12:18,760 --> 00:12:20,280 Speaker 1: A candy cane. Do you like candy cane? 245 00:12:20,440 --> 00:12:22,160 Speaker 2: I do love a candy cane. I really miss in 246 00:12:22,160 --> 00:12:24,680 Speaker 2: school when people would bring candy canes and Christmas cards. 247 00:12:24,760 --> 00:12:29,240 Speaker 2: Yes not a mini one cue shout out to candy canes. 248 00:12:30,600 --> 00:12:33,360 Speaker 2: I would promote a candy cane. If anyone is willing 249 00:12:33,360 --> 00:12:36,720 Speaker 2: to sponsor me to promote any candy cane businesses listening, 250 00:12:37,120 --> 00:12:39,000 Speaker 2: hit me up if you've got the budget. But look, 251 00:12:39,120 --> 00:12:41,280 Speaker 2: the reality is, if you can't afford it, you just 252 00:12:41,320 --> 00:12:45,520 Speaker 2: go for smaller, smaller influencers, or you go for ugc 253 00:12:45,720 --> 00:12:49,880 Speaker 2: or micro influencers things like that. But the biggest thing 254 00:12:50,000 --> 00:12:53,439 Speaker 2: is like be upfront with what you have because too 255 00:12:53,520 --> 00:12:59,680 Speaker 2: many times the budget is really important because for me personally, 256 00:13:00,160 --> 00:13:03,000 Speaker 2: I just don't want to waste any time. So if 257 00:13:03,040 --> 00:13:05,680 Speaker 2: you come and you say, hey, we've got this much 258 00:13:05,679 --> 00:13:08,400 Speaker 2: budget and it's not going to be uh, you just. 259 00:13:08,400 --> 00:13:11,040 Speaker 1: Say like unfortunately, that can't work. Can't work. 260 00:13:11,679 --> 00:13:14,200 Speaker 2: Yeah. The other thing you can do as well is 261 00:13:14,240 --> 00:13:18,839 Speaker 2: contact an agency. So I have a talent agency which 262 00:13:18,880 --> 00:13:21,760 Speaker 2: is called this is Amplify. They have a roster of 263 00:13:22,080 --> 00:13:26,400 Speaker 2: let's say, fifty influencers, so you can just go. If 264 00:13:26,480 --> 00:13:29,400 Speaker 2: you don't care who it may be, or you just 265 00:13:29,640 --> 00:13:31,360 Speaker 2: know you want to work with someone, or you just 266 00:13:31,440 --> 00:13:34,400 Speaker 2: want to research who to work with, you could contact 267 00:13:34,440 --> 00:13:37,280 Speaker 2: an influencer agency. Google it. I'm sure a lot will 268 00:13:37,280 --> 00:13:39,840 Speaker 2: come up. There's plenty here in Australia and you can 269 00:13:39,840 --> 00:13:42,319 Speaker 2: actually go through their roster and see everyone's star. 270 00:13:42,679 --> 00:13:45,560 Speaker 1: We've got this creator, that creator, and they could link 271 00:13:45,640 --> 00:13:47,760 Speaker 1: you to all the creators that maybe you don't even 272 00:13:47,840 --> 00:13:50,960 Speaker 1: know about. Because I think that's another thing that business owners, 273 00:13:51,320 --> 00:13:53,040 Speaker 1: if they're brand new to this, then they don't have 274 00:13:53,080 --> 00:13:55,640 Speaker 1: a clue. Which I know it's funny to think that 275 00:13:55,760 --> 00:13:58,319 Speaker 1: because you and I have obviously been in the influenza world, 276 00:13:58,400 --> 00:14:00,360 Speaker 1: but you know there's people where they're just completely new 277 00:14:00,400 --> 00:14:02,480 Speaker 1: to it. They might not even know how to find 278 00:14:02,559 --> 00:14:05,520 Speaker 1: influencers to work with. So I think going through a 279 00:14:05,559 --> 00:14:09,240 Speaker 1: talent agency and actually seeing what talent is out there 280 00:14:09,360 --> 00:14:11,640 Speaker 1: is another good way to discover people that you might 281 00:14:11,720 --> 00:14:14,760 Speaker 1: want to work with. I also think it's really important 282 00:14:14,760 --> 00:14:17,280 Speaker 1: as well. I don't know how you feel about this map, 283 00:14:17,520 --> 00:14:20,280 Speaker 1: but not that I really work with brands, but like 284 00:14:20,360 --> 00:14:23,200 Speaker 1: back in the day when I used to the importance 285 00:14:23,320 --> 00:14:28,080 Speaker 1: of that brand actually liking me and knowing who I 286 00:14:28,160 --> 00:14:31,720 Speaker 1: am and following my account and maybe even engaging with me, 287 00:14:32,160 --> 00:14:35,600 Speaker 1: because the last thing that you want is to have 288 00:14:35,680 --> 00:14:38,680 Speaker 1: someone like emailing you being like, hey, Brittany, I've got 289 00:14:38,680 --> 00:14:41,600 Speaker 1: this lipstick range. I love what you do, and then 290 00:14:41,600 --> 00:14:43,560 Speaker 1: you go to their page and they're not even following you, 291 00:14:44,400 --> 00:14:46,240 Speaker 1: and it's like, are you do you really or are 292 00:14:46,240 --> 00:14:48,600 Speaker 1: you just saying that? So I think it's just even 293 00:14:48,640 --> 00:14:51,720 Speaker 1: though yeah, your DM might get lost when it comes 294 00:14:51,760 --> 00:14:57,360 Speaker 1: to contacting an influencer directly, just that follow I think 295 00:14:57,440 --> 00:15:00,320 Speaker 1: goes a really long way. Or if it's some that 296 00:15:00,360 --> 00:15:02,840 Speaker 1: you want to build a genuine relationship with, it could 297 00:15:02,840 --> 00:15:05,600 Speaker 1: be like engaging on their content leaving comments, because like 298 00:15:05,680 --> 00:15:08,240 Speaker 1: I'll notice like repeat people that are leaving comments on 299 00:15:08,240 --> 00:15:12,000 Speaker 1: my account, especially if it's a brand or MASK is really. 300 00:15:11,800 --> 00:15:13,680 Speaker 2: Good at that. I don't know if you'd notice MASK 301 00:15:13,760 --> 00:15:16,320 Speaker 2: on your mask comments on mine all the time. Yeah, 302 00:15:16,360 --> 00:15:21,160 Speaker 2: community engagement, the spray company. Yeah, yeah, that's a really 303 00:15:21,200 --> 00:15:25,440 Speaker 2: good point. I think the other thing I'll say as 304 00:15:25,480 --> 00:15:29,680 Speaker 2: well is I think brands probably think that like best 305 00:15:29,720 --> 00:15:34,720 Speaker 2: approach is to go far and wide with influencers and like, 306 00:15:34,880 --> 00:15:37,720 Speaker 2: let's get ten influencers and pay them this March and 307 00:15:37,760 --> 00:15:40,880 Speaker 2: then like that'll be so much exposure, Whereas I also 308 00:15:40,960 --> 00:15:42,480 Speaker 2: think there's a lot of value. There's a lot of 309 00:15:42,560 --> 00:15:45,000 Speaker 2: value in doing that, and it can work, but there's 310 00:15:45,080 --> 00:15:49,560 Speaker 2: also value in finding the right fit and creating a 311 00:15:49,640 --> 00:15:53,480 Speaker 2: long term partnership with them. Undred going back and you 312 00:15:53,520 --> 00:15:56,600 Speaker 2: may have paid them five hundred thousand, two thousand dollars 313 00:15:56,720 --> 00:16:00,560 Speaker 2: last time, and looking at the sales that you got, 314 00:16:00,760 --> 00:16:03,480 Speaker 2: you might go, I'm going to book them again and 315 00:16:03,520 --> 00:16:05,960 Speaker 2: you might get better results. You may not. It's always 316 00:16:05,960 --> 00:16:07,920 Speaker 2: going to be a risk gamble. It is a gamble. 317 00:16:08,240 --> 00:16:12,479 Speaker 2: But if you pick the right influencer, someone who's trustworthy, 318 00:16:12,480 --> 00:16:14,160 Speaker 2: someone who knows what they're doing and can make you 319 00:16:14,520 --> 00:16:20,800 Speaker 2: high quality content, the thing is that creating that long 320 00:16:20,880 --> 00:16:25,600 Speaker 2: term relationship. Good example with me is Muscle Nation. Now, 321 00:16:25,640 --> 00:16:29,160 Speaker 2: when I first started talking about Muscle Nation, I am 322 00:16:29,200 --> 00:16:32,680 Speaker 2: an affiliate with them, and we saw great results, but 323 00:16:32,800 --> 00:16:35,960 Speaker 2: I went this is going to die off. And just 324 00:16:36,080 --> 00:16:38,400 Speaker 2: recently they had their Black Friday sale. I've now been 325 00:16:38,440 --> 00:16:41,440 Speaker 2: working with them for almost two years and I've released 326 00:16:41,480 --> 00:16:43,400 Speaker 2: a product with them. That's another great thing in a 327 00:16:43,440 --> 00:16:47,119 Speaker 2: long term part allaboration is a collaboration with the influencer 328 00:16:47,200 --> 00:16:49,960 Speaker 2: to put their face on your product and give it 329 00:16:50,000 --> 00:16:55,000 Speaker 2: even more legitimacy. Is that a word? And with Muscle Nation, 330 00:16:55,280 --> 00:16:57,440 Speaker 2: the funny thing is, they just had their Black Friday 331 00:16:57,480 --> 00:16:59,760 Speaker 2: sale and I thought, surely I'm at the end of 332 00:16:59,800 --> 00:17:02,280 Speaker 2: my I wrote here with this like I have flogged 333 00:17:02,280 --> 00:17:05,240 Speaker 2: this for two years now. I love the products. I'm 334 00:17:05,280 --> 00:17:08,040 Speaker 2: literally wearing all Muscle Nation right now. They're a huge 335 00:17:08,080 --> 00:17:11,080 Speaker 2: part of my life and I'm happy to promote them 336 00:17:11,119 --> 00:17:14,679 Speaker 2: and be an affiliate because there's someone that I genuinely 337 00:17:15,080 --> 00:17:17,600 Speaker 2: use every single day. There are brand I use every 338 00:17:17,640 --> 00:17:20,520 Speaker 2: single day. Well, we just did the Black Friday sale 339 00:17:21,000 --> 00:17:26,920 Speaker 2: and the link clicks the commission I earned through when 340 00:17:26,960 --> 00:17:29,040 Speaker 2: they were able to use my code. They weren't even 341 00:17:29,080 --> 00:17:30,760 Speaker 2: at the start of the Black Friday sale. They weren't 342 00:17:30,760 --> 00:17:32,359 Speaker 2: actually able to use my code. On top of the 343 00:17:32,359 --> 00:17:34,960 Speaker 2: discount in the last two days of the sale, so 344 00:17:35,000 --> 00:17:36,720 Speaker 2: the sale had been running for almost a month. In 345 00:17:36,760 --> 00:17:38,960 Speaker 2: the last two days, you were able to then add 346 00:17:38,960 --> 00:17:40,800 Speaker 2: my code and I would earn a commission from it. 347 00:17:41,200 --> 00:17:45,359 Speaker 2: In those two days we made I made more from commission, 348 00:17:45,400 --> 00:17:49,520 Speaker 2: which meant Muscle Nation made more sales than any other 349 00:17:49,600 --> 00:17:52,080 Speaker 2: time I've promoted my code and that's two years into 350 00:17:52,080 --> 00:17:55,600 Speaker 2: the partnership. So long term partnerships are also very very 351 00:17:55,600 --> 00:18:01,160 Speaker 2: important for brand identity and legitimacy. If an influencer continues 352 00:18:01,200 --> 00:18:03,960 Speaker 2: to promote instead of just a one off and they're 353 00:18:04,280 --> 00:18:08,920 Speaker 2: not very memorable it I don't know what the word 354 00:18:08,960 --> 00:18:10,879 Speaker 2: for that is. You probably have a business word for that, 355 00:18:10,960 --> 00:18:15,360 Speaker 2: but you know it trains the viewer's brain to go, oh, 356 00:18:15,400 --> 00:18:18,639 Speaker 2: I associate. I've associated this product with them for a 357 00:18:18,720 --> 00:18:22,800 Speaker 2: very long time, exactly, So clearly, if it's not just 358 00:18:22,800 --> 00:18:24,959 Speaker 2: a one and done deal, if they're still loving it, 359 00:18:25,000 --> 00:18:26,399 Speaker 2: then I'm going to give it a go. 360 00:18:32,640 --> 00:18:34,760 Speaker 1: Another tip as well that I would give to business 361 00:18:34,760 --> 00:18:38,159 Speaker 1: owners if you're wanting to work with any kind of creator, 362 00:18:38,200 --> 00:18:40,959 Speaker 1: doesn't matter if they're a micro or a big influencer 363 00:18:41,080 --> 00:18:46,040 Speaker 1: or a UGC like Matt said in that initial email, 364 00:18:46,040 --> 00:18:49,280 Speaker 1: where you're contacting them, is to give as much information 365 00:18:49,359 --> 00:18:52,480 Speaker 1: as you possibly can. You don't want it to be obviously, Hi, 366 00:18:52,720 --> 00:18:54,400 Speaker 1: I'm so and so from this brand and I want 367 00:18:54,440 --> 00:18:56,240 Speaker 1: to work with Matt, And then the person comes back 368 00:18:56,280 --> 00:18:58,720 Speaker 1: and go, Okay, what is it that you're wanting to do? 369 00:18:58,880 --> 00:19:02,119 Speaker 1: Like give all the inform in that first email. And also, 370 00:19:02,280 --> 00:19:04,520 Speaker 1: let's say you get to the point where you've said, yep, 371 00:19:04,560 --> 00:19:06,560 Speaker 1: I'm going to work with Matt and we're going to 372 00:19:07,560 --> 00:19:11,440 Speaker 1: pay him to do one reel. Let's say, for example, 373 00:19:12,320 --> 00:19:15,919 Speaker 1: again I would over deliver the information of what it 374 00:19:16,080 --> 00:19:18,440 Speaker 1: is exactly that you're wanting Matt to do, or any 375 00:19:18,520 --> 00:19:22,200 Speaker 1: influencer to do, because sometimes, like in my earlier days 376 00:19:22,240 --> 00:19:25,159 Speaker 1: of influencing, a brand wouldn't really give you much of 377 00:19:25,200 --> 00:19:27,399 Speaker 1: a brief and you go okay, like they're just happy 378 00:19:27,400 --> 00:19:29,719 Speaker 1: for me to do whatever, and then you'll send them 379 00:19:29,760 --> 00:19:31,760 Speaker 1: the video and they go, oh no, like we don't 380 00:19:31,800 --> 00:19:32,159 Speaker 1: want that. 381 00:19:32,480 --> 00:19:32,720 Speaker 2: Yes. 382 00:19:32,840 --> 00:19:35,879 Speaker 1: So I think it's really important. Whilst you have to 383 00:19:35,920 --> 00:19:39,119 Speaker 1: obviously trust influencers and know that they're going to do 384 00:19:39,280 --> 00:19:41,480 Speaker 1: their job the way that they always do it, which 385 00:19:41,520 --> 00:19:44,200 Speaker 1: is to the best of their ability, I would rather 386 00:19:44,359 --> 00:19:46,919 Speaker 1: if I'm working with someone for them to say, oh, 387 00:19:47,000 --> 00:19:50,000 Speaker 1: we want to make sure that the product is displayed 388 00:19:50,040 --> 00:19:52,560 Speaker 1: in this way and when you're let's say to lipstick, 389 00:19:52,600 --> 00:19:55,240 Speaker 1: when you're applying it, you know, do it like this 390 00:19:55,320 --> 00:19:57,560 Speaker 1: and then put the lid back on whatever it may be. 391 00:19:57,560 --> 00:20:00,320 Speaker 1: Because I'd rather know all the little points that the 392 00:20:00,320 --> 00:20:03,320 Speaker 1: brand is wanting me to showcase, rather than me going 393 00:20:03,320 --> 00:20:05,560 Speaker 1: ahead and just making the video because they didn't say 394 00:20:05,560 --> 00:20:08,160 Speaker 1: what they wanted and then have them come back and go, 395 00:20:08,280 --> 00:20:10,760 Speaker 1: oh no, like we wanted you to do this, and 396 00:20:10,800 --> 00:20:12,119 Speaker 1: it's like, well, you should have said that in the 397 00:20:12,160 --> 00:20:15,200 Speaker 1: first email. I think, just like communication is key. 398 00:20:15,440 --> 00:20:17,359 Speaker 2: The other thing as well as on that point, is 399 00:20:17,400 --> 00:20:21,560 Speaker 2: some influencers, depending on what you actually ask for, can 400 00:20:21,720 --> 00:20:25,520 Speaker 2: and have every right to charge a reshoot fee because 401 00:20:25,520 --> 00:20:28,000 Speaker 2: you haven't out realid it. Yeah for sure, if you 402 00:20:28,080 --> 00:20:31,800 Speaker 2: don't outline it from the get go, Yeah, and you've 403 00:20:31,800 --> 00:20:34,040 Speaker 2: got to reshoot. I mean you're doing the job again 404 00:20:34,119 --> 00:20:34,800 Speaker 2: the second time. 405 00:20:35,119 --> 00:20:39,679 Speaker 1: I also think another important thing for brands to do is, 406 00:20:39,840 --> 00:20:42,560 Speaker 1: even if it's your first time collaborating with someone, and 407 00:20:42,600 --> 00:20:45,720 Speaker 1: even if they're a micro influencer and it's going to 408 00:20:45,760 --> 00:20:48,600 Speaker 1: cost you two hundred dollars, have a one page agreement. 409 00:20:48,880 --> 00:20:50,960 Speaker 2: Oh yes, you must have a contract in place. 410 00:20:50,800 --> 00:20:52,600 Speaker 1: And it doesn't have to be big and fancy, because 411 00:20:52,640 --> 00:20:54,960 Speaker 1: if you're a tiny little business and they're a small creator, 412 00:20:55,440 --> 00:20:56,879 Speaker 1: just a one pager. 413 00:20:56,720 --> 00:20:59,800 Speaker 2: It just needs to outline what you expect the influencer 414 00:20:59,880 --> 00:21:02,359 Speaker 2: to do. You can include things like must not delete 415 00:21:02,359 --> 00:21:05,480 Speaker 2: the video for at least twelve months. Some people will 416 00:21:05,520 --> 00:21:09,720 Speaker 2: in the future go back and delete old sponsored videos. 417 00:21:10,280 --> 00:21:13,359 Speaker 1: It can say you know you'll deliver it by this day. 418 00:21:13,640 --> 00:21:16,919 Speaker 2: Yeah, you can say things as well like must not 419 00:21:17,000 --> 00:21:20,040 Speaker 2: post anything else that day. That's pretty fair, ye, But 420 00:21:20,280 --> 00:21:22,480 Speaker 2: if you expect, you know, if you are a lipstick brand, 421 00:21:22,560 --> 00:21:25,160 Speaker 2: you can't say things like must not post another lipstick 422 00:21:25,200 --> 00:21:29,720 Speaker 2: brand for one week because that will then usually come 423 00:21:29,760 --> 00:21:33,080 Speaker 2: with an extra fee because you're limiting what that influencer 424 00:21:33,119 --> 00:21:37,400 Speaker 2: can post about or who they can work with. That's 425 00:21:37,440 --> 00:21:39,760 Speaker 2: not too big of an issue though, I mean, especially 426 00:21:39,760 --> 00:21:42,119 Speaker 2: for small businesses starting out like you, probably don't need 427 00:21:42,119 --> 00:21:44,200 Speaker 2: to worry about that stuff. I also want to say, 428 00:21:44,480 --> 00:21:47,560 Speaker 2: just quickly, don't be disheartened if you get a know, 429 00:21:48,440 --> 00:21:51,960 Speaker 2: just to speak for me personally, I probably get like, 430 00:21:52,080 --> 00:21:54,879 Speaker 2: let's say, ten to twenty offers a week, but I 431 00:21:54,880 --> 00:21:57,399 Speaker 2: don't have the capacity to do ten to twenty offers 432 00:21:57,440 --> 00:21:59,600 Speaker 2: a week, and I wish I did because I would 433 00:21:59,600 --> 00:22:02,360 Speaker 2: be right picking it in. But you know, I probably 434 00:22:02,400 --> 00:22:05,560 Speaker 2: pick two to three a week and then that you know, 435 00:22:05,760 --> 00:22:09,240 Speaker 2: might take three four weeks to negotiate with and come 436 00:22:09,280 --> 00:22:13,639 Speaker 2: to fruition. But the amount of offers that someone's getting, 437 00:22:13,680 --> 00:22:17,479 Speaker 2: it's not just you emailing. So if you do email 438 00:22:17,520 --> 00:22:19,399 Speaker 2: and an influencer is to say, oh, I don't have 439 00:22:19,440 --> 00:22:21,439 Speaker 2: the capacity for this, or this isn't in the budget 440 00:22:21,520 --> 00:22:23,680 Speaker 2: or whatever the reason might be, Yeah, it's not personal, 441 00:22:23,840 --> 00:22:27,080 Speaker 2: not personal. It's they've they've probably got another ten people 442 00:22:27,359 --> 00:22:31,040 Speaker 2: the very same day knocking at their door and it's 443 00:22:31,240 --> 00:22:33,160 Speaker 2: just not going to be the right fit for you. 444 00:22:33,320 --> 00:22:36,399 Speaker 2: And the good thing is social media is so oversaturated 445 00:22:36,440 --> 00:22:38,840 Speaker 2: at the moment that you will find someone m hm. 446 00:22:41,160 --> 00:22:43,439 Speaker 1: Any last tips from you, Matt When it comes to 447 00:22:43,480 --> 00:22:45,639 Speaker 1: working with influencers, No, but I. 448 00:22:46,200 --> 00:22:49,000 Speaker 2: Do believe because I see it. And I'm not just 449 00:22:49,080 --> 00:22:54,280 Speaker 2: saying this because I am one, But there's there's constant 450 00:22:54,320 --> 00:22:58,280 Speaker 2: conversation that influencer marketing is over or it's dead, and 451 00:22:58,320 --> 00:23:01,159 Speaker 2: I see the results for myself and it is not 452 00:23:01,320 --> 00:23:05,359 Speaker 2: the case. So if you haven't tried influencer marketing, it 453 00:23:05,480 --> 00:23:11,160 Speaker 2: is very much still a great way to boost your business. 454 00:23:11,320 --> 00:23:14,680 Speaker 2: And I mean, as you said, it's a gamble, so 455 00:23:14,720 --> 00:23:15,960 Speaker 2: you can never really get to gamble. 456 00:23:15,960 --> 00:23:20,320 Speaker 1: And I think have to, you know, like be careful 457 00:23:20,359 --> 00:23:22,480 Speaker 1: with their selection of who they want to work with, 458 00:23:23,119 --> 00:23:28,640 Speaker 1: Negotiate everything like everything's negotiable, build genuine relationships rather than 459 00:23:28,760 --> 00:23:30,840 Speaker 1: just paying one person to do one thing and then 460 00:23:30,880 --> 00:23:33,840 Speaker 1: they never talk about you ever. Again, Yes, I think 461 00:23:33,880 --> 00:23:35,439 Speaker 1: all those things are really important. 462 00:23:36,000 --> 00:23:38,440 Speaker 2: You could also send out a few PR packages. Maybe 463 00:23:38,480 --> 00:23:41,600 Speaker 2: pick ten influencers, send out a PR package to them, 464 00:23:42,040 --> 00:23:45,080 Speaker 2: see who posts. Maybe someone will make a video for you. 465 00:23:45,600 --> 00:23:48,280 Speaker 1: And then what about business owners getting disheartened by that 466 00:23:48,400 --> 00:23:50,879 Speaker 1: where that no one posts. I think that's just the 467 00:23:50,920 --> 00:23:52,119 Speaker 1: way the cookie crumbles. 468 00:23:52,240 --> 00:23:55,520 Speaker 2: Yeah, for sure, there are so many factors that go 469 00:23:55,840 --> 00:24:02,919 Speaker 2: into that. If you if you send me something, you 470 00:24:03,000 --> 00:24:04,520 Speaker 2: might have sent it on a week where I get 471 00:24:04,560 --> 00:24:06,880 Speaker 2: twenty packages and I'm only going to show my audience 472 00:24:06,920 --> 00:24:09,320 Speaker 2: five because no one wants to see me open twenty packages. 473 00:24:09,640 --> 00:24:12,040 Speaker 2: But I'll show my five favorites. And unfortunately you might 474 00:24:12,040 --> 00:24:14,239 Speaker 2: not have been one, or you might have sent it 475 00:24:14,280 --> 00:24:16,200 Speaker 2: and I forget about it. 476 00:24:16,440 --> 00:24:19,800 Speaker 1: To be honest with PR, there's no guarantee. There's no 477 00:24:19,880 --> 00:24:23,640 Speaker 1: guarantees with pr Well, Matt, I feel like we could 478 00:24:23,640 --> 00:24:24,960 Speaker 1: turn this into a ten part series. 479 00:24:25,040 --> 00:24:26,880 Speaker 2: I know honestly, I could talk all day and if 480 00:24:26,880 --> 00:24:28,560 Speaker 2: you want to hear me talk more, then come listen 481 00:24:28,600 --> 00:24:29,480 Speaker 2: to High Scrollers. 482 00:24:29,640 --> 00:24:32,320 Speaker 1: Exactly right. But it's been great having you on the pod. 483 00:24:32,359 --> 00:24:34,560 Speaker 1: Thanks for coming on for twelve days of Big Business. 484 00:24:34,640 --> 00:24:37,040 Speaker 1: Thank you, and we might have for get you back. 485 00:24:37,240 --> 00:24:38,919 Speaker 1: I don't know. Sometime in the new year if we 486 00:24:38,920 --> 00:24:41,440 Speaker 1: can dive deeper into the world of influencing in brand 487 00:24:41,720 --> 00:24:41,919 Speaker 1: or you. 488 00:24:41,920 --> 00:24:46,120 Speaker 2: Should send a little call out ask question questions. Yeah, 489 00:24:46,160 --> 00:24:49,119 Speaker 2: people can ask questions like if you actually wanted to 490 00:24:49,160 --> 00:24:51,199 Speaker 2: ask an influencer, Like if you could sit down with 491 00:24:51,240 --> 00:24:55,679 Speaker 2: an influencer and ask them anything about the industry, what 492 00:24:55,720 --> 00:24:58,040 Speaker 2: would it be, Because if there's one thing about me, 493 00:24:58,480 --> 00:25:00,320 Speaker 2: I've been doing this two damn long toime not be 494 00:25:00,400 --> 00:25:03,199 Speaker 2: honest and straightforward and get straight to the point. So 495 00:25:03,240 --> 00:25:05,440 Speaker 2: I'd be happy to answer everyone's questions. 496 00:25:05,640 --> 00:25:08,520 Speaker 1: Exactly right. Well, thanks Matt for coming on, and this 497 00:25:08,680 --> 00:25:11,200 Speaker 1: is the end of the twelve Days of Big Business. 498 00:25:11,560 --> 00:25:13,120 Speaker 2: So glad I just got in. 499 00:25:13,280 --> 00:25:15,880 Speaker 1: You did just in time. And if you are listening 500 00:25:16,119 --> 00:25:19,280 Speaker 1: right now, which Today is the twenty third. You must 501 00:25:19,320 --> 00:25:23,399 Speaker 1: get your code words in by twelve pm Sydney time, 502 00:25:23,480 --> 00:25:25,080 Speaker 1: two day, Matt. 503 00:25:25,200 --> 00:25:28,399 Speaker 2: Would it be a mid day Yeah, oh gosh, I 504 00:25:28,400 --> 00:25:29,679 Speaker 2: hope they listen early in the morning. 505 00:25:29,760 --> 00:25:32,480 Speaker 1: They better. I'll be reminding them and they're gonna want 506 00:25:32,480 --> 00:25:35,000 Speaker 1: to listen because you're in it. Anyway, we might have 507 00:25:35,040 --> 00:25:37,640 Speaker 1: to tell the scrollers to come and listen. But yeah, 508 00:25:37,640 --> 00:25:40,880 Speaker 1: we've got a big prize pack up for grabs. 509 00:25:40,600 --> 00:25:42,800 Speaker 2: So what's the vibe there. They've had to listen to 510 00:25:42,840 --> 00:25:44,440 Speaker 2: every episode and get every code word. 511 00:25:44,560 --> 00:25:47,440 Speaker 1: Yes, and the more chances they like, the more codes 512 00:25:47,440 --> 00:25:50,320 Speaker 1: they put in, the higher the chances. Amazing, And Xander's 513 00:25:50,359 --> 00:25:52,800 Speaker 1: going to be going through like all the submissions today 514 00:25:52,840 --> 00:25:55,840 Speaker 1: because he's literally working to days amazing two days before 515 00:25:55,920 --> 00:26:00,960 Speaker 1: Christmas to get our winner. So stay tuned for that everyone, 516 00:26:01,240 --> 00:26:03,600 Speaker 1: and thank you so much for listening to our twelve 517 00:26:03,720 --> 00:26:08,160 Speaker 1: Days of Big Business. I'm absolutely exhausted doing twelve episodes 518 00:26:08,200 --> 00:26:10,679 Speaker 1: back to back for the last twelve days, but this 519 00:26:10,720 --> 00:26:13,600 Speaker 1: has been a fun way to wrap it up and 520 00:26:13,800 --> 00:26:16,920 Speaker 1: have a merry bloody Christmas everyone. If you celebrate Ho 521 00:26:17,119 --> 00:26:17,399 Speaker 1: ho ho. 522 00:26:17,680 --> 00:26:19,040 Speaker 2: Darlas