1 00:00:04,200 --> 00:00:07,120 Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business. And 2 00:00:07,160 --> 00:00:10,160 Speaker 1: today you're in one of my bonus episodes. 3 00:00:10,280 --> 00:00:11,880 Speaker 2: We upload these every. 4 00:00:11,720 --> 00:00:14,360 Speaker 1: Wednesday and they're just a little bit of fun. Now 5 00:00:14,360 --> 00:00:17,960 Speaker 1: I'm going to talk about another influencer. Oh wait, sorry, 6 00:00:18,000 --> 00:00:20,040 Speaker 1: I just got a code that I need to send 7 00:00:20,079 --> 00:00:20,480 Speaker 1: to someone. 8 00:00:20,560 --> 00:00:21,040 Speaker 2: Sorry. 9 00:00:21,239 --> 00:00:24,200 Speaker 3: This is the realness of the bonus episode, me. 10 00:00:24,200 --> 00:00:27,319 Speaker 1: Getting texts and replying to them. I had someone send 11 00:00:27,320 --> 00:00:32,320 Speaker 1: me a DM and they said, Anna Paul's marketing strategy? 12 00:00:32,560 --> 00:00:35,600 Speaker 2: Can you talk about it? I absolutely can? And I 13 00:00:35,600 --> 00:00:37,600 Speaker 2: feel like, Xander, you're not over this. 14 00:00:37,880 --> 00:00:38,239 Speaker 1: No I'm not. 15 00:00:38,680 --> 00:00:40,440 Speaker 3: So this is news to me as well. I'm interested. 16 00:00:40,640 --> 00:00:43,720 Speaker 1: For those of you who don't know Anna Paul is 17 00:00:44,360 --> 00:00:47,920 Speaker 1: she blew up on TikTok. So she's an Australian influencer 18 00:00:48,120 --> 00:00:50,519 Speaker 1: TikToker mainly, like I'm sure she's on Instagram too, but 19 00:00:50,600 --> 00:00:53,840 Speaker 1: she's so so famous on TikTok and that's where she 20 00:00:54,880 --> 00:00:58,600 Speaker 1: blew up. So she posts vlogs all the time on TikTok. 21 00:00:58,640 --> 00:01:02,400 Speaker 1: And she also has a skin care brand called Paulie. Now, 22 00:01:02,520 --> 00:01:05,200 Speaker 1: not one hundred percent sure about this, but I'm pretty 23 00:01:05,240 --> 00:01:09,440 Speaker 1: sure she owns this in partnership with the guy who 24 00:01:09,480 --> 00:01:14,640 Speaker 1: also owns James Cosmetics with Emily sky Fit. 25 00:01:14,959 --> 00:01:16,800 Speaker 2: Okay, do you know them? No? 26 00:01:18,480 --> 00:01:21,199 Speaker 1: I could be wrong, but that's a bit of interesting 27 00:01:21,400 --> 00:01:25,200 Speaker 1: information for you. When it comes to influencer brands, some 28 00:01:25,280 --> 00:01:27,399 Speaker 1: of them have partners in the business. And I'm pretty 29 00:01:27,400 --> 00:01:31,560 Speaker 1: sure if any of you know James Cosmetics, Ja y Mees, 30 00:01:32,200 --> 00:01:33,600 Speaker 1: they're like eyepatches and stuff. 31 00:01:33,600 --> 00:01:35,560 Speaker 2: I'm pretty sure the guy that's behind that is also 32 00:01:35,600 --> 00:01:36,720 Speaker 2: the guy that's behind Paulie. 33 00:01:36,720 --> 00:01:39,000 Speaker 1: I could be absolutely wrong about that, so don't quote me, 34 00:01:39,080 --> 00:01:40,399 Speaker 1: but I'm pretty sure I heard that. 35 00:01:40,400 --> 00:01:42,720 Speaker 3: Somebody business the podcast with all the. 36 00:01:42,600 --> 00:01:44,640 Speaker 2: Facts or the lies. 37 00:01:45,400 --> 00:01:47,160 Speaker 1: So smart if that is the way that it is 38 00:01:47,200 --> 00:01:49,000 Speaker 1: set up, So smart of him. I believe his name's 39 00:01:49,040 --> 00:01:52,000 Speaker 1: Sam to have teed up with Anna to launch a brand, 40 00:01:52,040 --> 00:01:56,520 Speaker 1: because her reach is just humongous. She's got millions of followers. 41 00:01:57,080 --> 00:01:59,560 Speaker 1: I'm just on their website now. I've never purchased anything. 42 00:01:59,600 --> 00:02:02,080 Speaker 1: I think the demographic for Paulie is a little bit younger, 43 00:02:02,680 --> 00:02:05,760 Speaker 1: because I know a lot of Anna's followers are younger, 44 00:02:05,880 --> 00:02:09,320 Speaker 1: like teenagers and early twenties. But they've got all flavor 45 00:02:09,360 --> 00:02:15,680 Speaker 1: body butters, skincare, moisturizer, masks lip, balms. They've got absolutely everything. 46 00:02:15,919 --> 00:02:19,800 Speaker 1: And just recently I saw, and this person has asked me, 47 00:02:20,240 --> 00:02:22,960 Speaker 1: she did some clever marketing on TikTok. I'm not sure 48 00:02:22,960 --> 00:02:26,639 Speaker 1: if it was also posted on Instagram. By the way, 49 00:02:26,680 --> 00:02:28,360 Speaker 1: I would love to get that guy on the pod. 50 00:02:28,560 --> 00:02:30,320 Speaker 1: He could not be involved in Paulie and I could 51 00:02:30,320 --> 00:02:34,120 Speaker 1: be completely wrong, but I read somewhere that he was anyway, 52 00:02:34,280 --> 00:02:37,440 Speaker 1: Anna paul has recently done, just in the last couple 53 00:02:37,480 --> 00:02:41,359 Speaker 1: of weeks on TikTok, this really clever marketing strategy where 54 00:02:41,800 --> 00:02:46,880 Speaker 1: she purchased a lot of expensive gifts to put in 55 00:02:46,919 --> 00:02:51,000 Speaker 1: her poorly orders. Very very clever, and I guess this 56 00:02:51,040 --> 00:02:52,880 Speaker 1: is something that we've kind of done at Fate over 57 00:02:52,880 --> 00:02:53,560 Speaker 1: the years as well. 58 00:02:53,680 --> 00:02:55,720 Speaker 2: Is really clever little marketing things like this. 59 00:02:56,120 --> 00:02:58,720 Speaker 1: And it's weird when you do something like this because 60 00:02:59,400 --> 00:03:03,520 Speaker 1: it obviously comes across as extremely generous when you're giving 61 00:03:03,560 --> 00:03:05,240 Speaker 1: back to your community, you know. I think she was 62 00:03:05,240 --> 00:03:07,880 Speaker 1: going out and buying designer things. She was going and 63 00:03:07,919 --> 00:03:10,200 Speaker 1: buying heaps of stuff at Mecca, like I remember seeing 64 00:03:10,200 --> 00:03:13,799 Speaker 1: like Ermez things, Tiffany things, and she kind of made 65 00:03:13,800 --> 00:03:15,600 Speaker 1: it this whole series. I haven't watched the whole series 66 00:03:15,600 --> 00:03:18,400 Speaker 1: I've just saw bits and bobs, but she would say, 67 00:03:18,560 --> 00:03:20,120 Speaker 1: what do you want in your order kind of thing, 68 00:03:20,120 --> 00:03:22,200 Speaker 1: and then everyone would comment, and then she'd go to 69 00:03:22,240 --> 00:03:24,840 Speaker 1: the shop and like buy stuff from the show and 70 00:03:24,880 --> 00:03:27,160 Speaker 1: then put it feel herself putting them in the orders 71 00:03:27,200 --> 00:03:27,560 Speaker 1: kind of thing. 72 00:03:27,639 --> 00:03:30,960 Speaker 3: Obviously not every order, this is one here and there. 73 00:03:31,080 --> 00:03:32,000 Speaker 2: Yeah, and that was a surprise. 74 00:03:32,440 --> 00:03:36,120 Speaker 1: Yeah, and it created so much hype on TikTok. And 75 00:03:36,160 --> 00:03:39,440 Speaker 1: then following that, you know, now everyone's been waiting for 76 00:03:39,480 --> 00:03:43,320 Speaker 1: those winners to unbox their poorly orders on TikTok and 77 00:03:43,480 --> 00:03:45,280 Speaker 1: show them winning the prizes. And I've seen a few 78 00:03:45,280 --> 00:03:48,000 Speaker 1: of them pop up when they've gotten like the expensive gifts. 79 00:03:48,640 --> 00:03:50,400 Speaker 1: And so someone wants to know what's my thoughts on it. 80 00:03:50,440 --> 00:03:54,040 Speaker 1: My thoughts are absolutely genius. It's a way of giving 81 00:03:54,080 --> 00:03:58,400 Speaker 1: back to your community and it's being generous. 82 00:03:58,000 --> 00:04:00,560 Speaker 2: And at the same time very very clever. 83 00:04:01,240 --> 00:04:04,840 Speaker 1: This is very clever marketing because, and I can speak 84 00:04:04,880 --> 00:04:07,920 Speaker 1: from my own experience, it makes you, like I'm just 85 00:04:07,920 --> 00:04:10,080 Speaker 1: gonna say it, it makes you come across that like 86 00:04:10,120 --> 00:04:12,640 Speaker 1: you're really generous, and which you are, like you're out 87 00:04:12,640 --> 00:04:15,160 Speaker 1: there spending money on gifts for your community, and it 88 00:04:15,200 --> 00:04:18,719 Speaker 1: creates so much hype and excitement, and it's clever in 89 00:04:18,760 --> 00:04:21,320 Speaker 1: the fact that this would have increased her orders by 90 00:04:22,240 --> 00:04:23,360 Speaker 1: thousands and thousands. 91 00:04:23,440 --> 00:04:24,320 Speaker 3: Yeah, definitely. 92 00:04:25,120 --> 00:04:28,040 Speaker 1: On the backhand of that, there has been I've also 93 00:04:28,200 --> 00:04:30,240 Speaker 1: seen a lot of comments online of people saying I 94 00:04:30,320 --> 00:04:32,360 Speaker 1: didn't get one, and then so many people have done 95 00:04:32,440 --> 00:04:35,400 Speaker 1: unboxings on social media and they're disappointed when they open it. 96 00:04:35,800 --> 00:04:37,760 Speaker 3: Also great marketing though. 97 00:04:37,720 --> 00:04:40,880 Speaker 1: Yes, so like all in all, it's super fucking clever 98 00:04:41,000 --> 00:04:44,480 Speaker 1: and genius and this is honestly the way that marketing 99 00:04:44,640 --> 00:04:45,160 Speaker 1: is going. 100 00:04:45,680 --> 00:04:47,160 Speaker 2: It's organic, you know. 101 00:04:47,240 --> 00:04:49,520 Speaker 1: It's her going into the shops and buying the gifts like, 102 00:04:49,560 --> 00:04:54,320 Speaker 1: it's creating really organic, authentic content and all around it's 103 00:04:54,560 --> 00:04:57,800 Speaker 1: just pure fucking genius. Like that's all I can say 104 00:04:57,839 --> 00:05:00,240 Speaker 1: about it. We've done little things like this over years. 105 00:05:00,279 --> 00:05:01,200 Speaker 1: I can't even think. 106 00:05:01,560 --> 00:05:02,479 Speaker 2: You know what I've seen. 107 00:05:02,520 --> 00:05:03,920 Speaker 3: You put extra clothes in orders. 108 00:05:04,080 --> 00:05:06,919 Speaker 1: Yeah, like you put extra clothes in orders. We've refunded 109 00:05:06,920 --> 00:05:10,320 Speaker 1: people's orders before. We've done like spinning wheels, where we 110 00:05:10,440 --> 00:05:13,000 Speaker 1: like spin a wheel and customers win things. And I 111 00:05:13,040 --> 00:05:15,280 Speaker 1: think if you want to stand out from the rest 112 00:05:15,320 --> 00:05:17,440 Speaker 1: of the brands, these are the things that you have 113 00:05:17,480 --> 00:05:19,839 Speaker 1: to do in order to stand out no longer when 114 00:05:19,839 --> 00:05:22,120 Speaker 1: it comes to promoting your brand online. Is that just 115 00:05:22,160 --> 00:05:25,360 Speaker 1: you holding up you know her daydream moisturize and going 116 00:05:25,360 --> 00:05:27,760 Speaker 1: this moisturize is so good you should buy it. Yeah, 117 00:05:27,800 --> 00:05:30,800 Speaker 1: you know, you've got to think outside the box and 118 00:05:31,080 --> 00:05:34,480 Speaker 1: think of a way to engage audiences, and audiences are 119 00:05:34,560 --> 00:05:38,040 Speaker 1: so exhausted when it comes to products and ads and 120 00:05:38,120 --> 00:05:41,120 Speaker 1: buying stuff. So this is a really great example, and 121 00:05:41,160 --> 00:05:44,440 Speaker 1: I'm sure this will be used in many businesses meetings, 122 00:05:44,640 --> 00:05:46,480 Speaker 1: you know, marketing meetings are going to use this as 123 00:05:46,520 --> 00:05:49,880 Speaker 1: an example of a great way to market your brand 124 00:05:50,520 --> 00:05:52,640 Speaker 1: and have so many orders come through. 125 00:05:52,800 --> 00:05:54,000 Speaker 2: And every time I see one. 126 00:05:53,960 --> 00:05:58,080 Speaker 1: Of the people on TikTok complaining saying I didn't get one, Like, 127 00:05:58,640 --> 00:06:01,279 Speaker 1: I haven't seen anyone get one. She would have had what, 128 00:06:01,440 --> 00:06:02,960 Speaker 1: I don't know how many gifts she ended up doing. 129 00:06:02,960 --> 00:06:05,000 Speaker 1: It might have been twenty orders, thirty orders. She probably 130 00:06:05,040 --> 00:06:08,039 Speaker 1: had ten thousand orders come through. Like it's such a 131 00:06:08,040 --> 00:06:11,160 Speaker 1: small fraction of customers that are going to get a prize, 132 00:06:11,200 --> 00:06:12,840 Speaker 1: and that's just the way it is. And I feel 133 00:06:12,880 --> 00:06:15,440 Speaker 1: the same with our giveaway that we're currently doing at 134 00:06:15,440 --> 00:06:18,599 Speaker 1: Fate where we're giving seven customers a trip with us 135 00:06:18,720 --> 00:06:21,359 Speaker 1: at the end of October, there's only going to be 136 00:06:21,400 --> 00:06:24,479 Speaker 1: seven winners and we've had thousands of entries. Wow, And 137 00:06:24,560 --> 00:06:28,279 Speaker 1: I just already kind of feel that I'm going to 138 00:06:28,320 --> 00:06:30,159 Speaker 1: disappoint everyone that doesn't win. 139 00:06:30,680 --> 00:06:33,840 Speaker 2: But I think that's just unfortunately a part of it. 140 00:06:34,160 --> 00:06:35,520 Speaker 3: The cookie crumbles, it. 141 00:06:35,440 --> 00:06:37,279 Speaker 2: Is, that's the way the cookie crumbles. 142 00:06:37,960 --> 00:06:41,200 Speaker 1: But I feel that way about us announcing the seven 143 00:06:41,240 --> 00:06:42,960 Speaker 1: winners at the end of this month, that there's going 144 00:06:43,040 --> 00:06:47,000 Speaker 1: to be so many people that feel so disappointed, you know. 145 00:06:47,120 --> 00:06:50,039 Speaker 1: And I can already see, like, our community is awesome, 146 00:06:50,080 --> 00:06:51,680 Speaker 1: and I'm sure everyone will be so excited for the 147 00:06:51,720 --> 00:06:53,960 Speaker 1: seven people that do win, but I still can in 148 00:06:54,000 --> 00:06:57,440 Speaker 1: my mind see some comments being like I've been so 149 00:06:57,600 --> 00:07:00,560 Speaker 1: dedicated to Fate for so long, you know, Like I 150 00:07:01,160 --> 00:07:04,200 Speaker 1: could sense those comments being thrown our way, maybe by 151 00:07:04,240 --> 00:07:05,000 Speaker 1: a couple of people. 152 00:07:05,880 --> 00:07:08,760 Speaker 3: But you're never going to be able to please everyone. No, 153 00:07:09,040 --> 00:07:10,520 Speaker 3: You're never going to be able to do it. And 154 00:07:10,880 --> 00:07:14,680 Speaker 3: you know you have such a loyal and positive community 155 00:07:14,680 --> 00:07:19,240 Speaker 3: that surrounds Fate, but you can't make those individual connections 156 00:07:19,240 --> 00:07:19,640 Speaker 3: with everyone. 157 00:07:19,720 --> 00:07:21,080 Speaker 2: It's impossible, no, exactly. 158 00:07:21,280 --> 00:07:23,200 Speaker 1: And when we've only got seven winners but thousands of 159 00:07:23,320 --> 00:07:26,440 Speaker 1: entries like, there's only going to be seven people that 160 00:07:26,480 --> 00:07:28,640 Speaker 1: are chosen. And I will say a little spoiler for 161 00:07:28,640 --> 00:07:31,360 Speaker 1: anyone listening that is in the fake community. If you 162 00:07:31,480 --> 00:07:34,800 Speaker 1: miss out on the giveaway and winning the seven spots, 163 00:07:35,000 --> 00:07:36,680 Speaker 1: there's still a chance for you to do. 164 00:07:36,600 --> 00:07:37,480 Speaker 2: Something really fun. 165 00:07:38,680 --> 00:07:39,360 Speaker 3: I know what it is. 166 00:07:40,640 --> 00:07:43,160 Speaker 1: There's still a chance for you to do something really 167 00:07:43,200 --> 00:07:45,960 Speaker 1: fun that you'll probably never do again. And that's all 168 00:07:45,960 --> 00:07:47,640 Speaker 1: I'm going to say for now. But you will find 169 00:07:47,640 --> 00:07:51,280 Speaker 1: out just after we've announced the seven winners there's another surprise. 170 00:07:51,560 --> 00:07:52,320 Speaker 3: I might do it too. 171 00:07:54,480 --> 00:07:55,040 Speaker 2: You should. 172 00:07:57,760 --> 00:08:02,480 Speaker 1: But yeah, all in all my thoughts on Anna's recent giveaway, 173 00:08:02,600 --> 00:08:06,720 Speaker 1: it's absolutely genius. And if you have a business and 174 00:08:06,760 --> 00:08:08,880 Speaker 1: you have a community already, these are the types of 175 00:08:08,880 --> 00:08:10,840 Speaker 1: things you need to be thinking of doing. And yes, 176 00:08:10,920 --> 00:08:13,480 Speaker 1: those prizes would have cost her a lot of money. 177 00:08:13,480 --> 00:08:16,600 Speaker 1: She spent thousands and thousands of dollars. That's an investment 178 00:08:16,680 --> 00:08:20,280 Speaker 1: in your business that is marketing. The amount of orders 179 00:08:20,280 --> 00:08:21,960 Speaker 1: that she would have got out of all those gifts 180 00:08:22,040 --> 00:08:24,720 Speaker 1: would have paid back those gifts and ten times more. 181 00:08:25,160 --> 00:08:27,400 Speaker 1: So you've got to look at that in that way 182 00:08:27,600 --> 00:08:29,800 Speaker 1: kind of thing, the same way where we're doing our 183 00:08:29,880 --> 00:08:33,280 Speaker 1: Lucky Seven giveaway, and that's costing us thousands and thousands 184 00:08:33,320 --> 00:08:33,840 Speaker 1: of dollars. 185 00:08:33,880 --> 00:08:36,160 Speaker 2: Like we've already booked the seven hotel rooms. 186 00:08:35,840 --> 00:08:39,240 Speaker 1: For the trip, We're going to be doing flights, food, events, this, that, 187 00:08:39,280 --> 00:08:42,000 Speaker 1: and the other. Yes, that's costing us a lot of money, 188 00:08:42,120 --> 00:08:44,040 Speaker 1: and that's money that we are going to pay. But 189 00:08:44,080 --> 00:08:45,679 Speaker 1: then we are going to get so much out of it. 190 00:08:45,760 --> 00:08:48,720 Speaker 1: Not only are those seven winners going to be you know, 191 00:08:49,160 --> 00:08:52,160 Speaker 1: beside themselves with the prize, then we're going to turn 192 00:08:52,200 --> 00:08:54,880 Speaker 1: that into a marketing strategy. We are going to make 193 00:08:54,920 --> 00:08:55,920 Speaker 1: so many videos of the. 194 00:08:55,840 --> 00:08:57,080 Speaker 2: Trip when they're here. 195 00:08:57,120 --> 00:08:59,079 Speaker 1: We're going to get content out of it, and that's 196 00:08:59,080 --> 00:09:00,880 Speaker 1: going to bring us brand awareness. 197 00:09:00,440 --> 00:09:03,520 Speaker 2: Which might get us more orders. Like it all kind 198 00:09:03,559 --> 00:09:04,400 Speaker 2: of pays. 199 00:09:04,120 --> 00:09:06,280 Speaker 3: There's always going to be people who are like, oh, 200 00:09:06,320 --> 00:09:08,320 Speaker 3: you're you're just doing it for the marketing, You're just 201 00:09:08,360 --> 00:09:12,680 Speaker 3: doing it for for blah blah blah. But like also, yes, 202 00:09:12,760 --> 00:09:14,920 Speaker 3: you're doing it for that, but you're also giving a 203 00:09:15,000 --> 00:09:16,280 Speaker 3: shit come back to people. 204 00:09:16,559 --> 00:09:19,040 Speaker 2: Yeah, like a lot everything is marketing. 205 00:09:19,200 --> 00:09:21,720 Speaker 1: Yeah, like this whole trip that we're doing, Like and 206 00:09:21,760 --> 00:09:24,760 Speaker 1: it sounds bad to say, but yes, we're giving back 207 00:09:24,760 --> 00:09:25,360 Speaker 1: to the community. 208 00:09:25,400 --> 00:09:26,760 Speaker 2: Yes, they're gonna have the time of their lives. 209 00:09:26,800 --> 00:09:29,400 Speaker 1: But yes, it's a marketing strategy, the same way this 210 00:09:29,480 --> 00:09:31,680 Speaker 1: thing with Anna. Everyone's like, oh, you're so generous Anna. 211 00:09:31,800 --> 00:09:34,600 Speaker 1: Yes she is, but this is very clever marketing. She's 212 00:09:34,600 --> 00:09:36,800 Speaker 1: not doing that and not making anything out of it, 213 00:09:37,200 --> 00:09:39,080 Speaker 1: the same way that we're not going to make nothing 214 00:09:39,120 --> 00:09:41,160 Speaker 1: out of this trip because it's going to create so 215 00:09:41,240 --> 00:09:45,080 Speaker 1: much brand awareness and content for us, and that's marketing 216 00:09:45,080 --> 00:09:47,920 Speaker 1: and that's business. So yeah, to answer your question, I 217 00:09:47,960 --> 00:09:51,880 Speaker 1: think it's absolutely genius what she did gifting all those 218 00:09:51,920 --> 00:09:56,199 Speaker 1: people orders. We did it once too, We bought stuff 219 00:09:56,200 --> 00:09:57,840 Speaker 1: from Mecca and put it in people's orders. 220 00:09:57,840 --> 00:09:59,280 Speaker 2: We've done lots of little things like this. 221 00:10:00,080 --> 00:10:02,760 Speaker 1: I can absolutely get behind it, and I advise any 222 00:10:02,800 --> 00:10:05,040 Speaker 1: business owner if you have a community that would get 223 00:10:05,040 --> 00:10:07,320 Speaker 1: behind this, and you can generate some awareness on social 224 00:10:07,400 --> 00:10:09,839 Speaker 1: media doing something like this, by all means, go for it. 225 00:10:09,880 --> 00:10:13,439 Speaker 1: Everyone loves a freebie. Who doesn't love it? You love 226 00:10:13,440 --> 00:10:16,640 Speaker 1: a freebie love So yeah, Paulie. 227 00:10:16,480 --> 00:10:18,319 Speaker 3: I live in the city, of course, I'm a freebie. 228 00:10:19,080 --> 00:10:21,120 Speaker 2: Why because everything's so so expansive. 229 00:10:21,800 --> 00:10:22,840 Speaker 3: Thirty dollars cocktail? 230 00:10:23,920 --> 00:10:27,040 Speaker 2: I know what is with the price? You know, it's 231 00:10:27,160 --> 00:10:29,400 Speaker 2: just like some alcohol or juice mixed together. 232 00:10:29,480 --> 00:10:33,360 Speaker 3: I know it's bloody delicious, it really is. 233 00:10:33,720 --> 00:10:36,240 Speaker 1: But yeah, if you haven't checked out the activation, you 234 00:10:36,320 --> 00:10:38,320 Speaker 1: can on the Paulie. I think it's on the poly 235 00:10:38,400 --> 00:10:42,080 Speaker 1: TikTok or and it's TikTok it's very, very clever, and 236 00:10:42,160 --> 00:10:45,280 Speaker 1: it's a modern, a modern day way of marketing. 237 00:10:45,320 --> 00:10:46,440 Speaker 2: So I take my hat off to her. 238 00:10:46,840 --> 00:10:53,880 Speaker 1: Absolutely genius, and that's my thoughts. I have nothing bad 239 00:10:53,920 --> 00:10:56,480 Speaker 1: to say, nothing bad to create. I'm not sure if 240 00:10:56,480 --> 00:10:58,760 Speaker 1: this the person that asked me was like wanting me 241 00:10:58,840 --> 00:11:00,760 Speaker 1: to say something bad. I think it's fucking genius. 242 00:11:01,720 --> 00:11:04,720 Speaker 2: It's bloody genius, I tell you. Anyway, see y'all