1 00:00:04,280 --> 00:00:07,640 Speaker 1: I cannot believe that I'm saying this, but Fate is 2 00:00:07,760 --> 00:00:11,880 Speaker 1: turning eight this month, and there's a few reasons why 3 00:00:12,000 --> 00:00:14,880 Speaker 1: I can't believe I'm saying that. The first one is 4 00:00:15,560 --> 00:00:20,440 Speaker 1: it feels like I am not even kidding. Maybe two 5 00:00:20,520 --> 00:00:26,960 Speaker 1: months ago we celebrated our seventh birthday, and I it's 6 00:00:27,040 --> 00:00:30,080 Speaker 1: been a year. I can't really remember, but I swear 7 00:00:30,280 --> 00:00:33,800 Speaker 1: I did an episode to the same theme of this 8 00:00:33,880 --> 00:00:36,160 Speaker 1: one that I'm doing today, like when we were planning 9 00:00:36,200 --> 00:00:38,680 Speaker 1: our seventh birthday and everything that we were doing for it. 10 00:00:39,560 --> 00:00:44,280 Speaker 1: And it's just crazy that the time goes so quickly. 11 00:00:45,520 --> 00:00:47,879 Speaker 1: But you know, I think the time just goes so quickly, 12 00:00:48,320 --> 00:00:50,400 Speaker 1: like the older that we get. Isn't that true. I've 13 00:00:50,440 --> 00:00:52,800 Speaker 1: like looked it up before, and it's like a fact, 14 00:00:52,840 --> 00:00:54,800 Speaker 1: you know how every year feels like it gets quicker 15 00:00:54,800 --> 00:00:59,840 Speaker 1: and quicker. Apparently that's actually true, because the time that 16 00:00:59,840 --> 00:01:04,800 Speaker 1: we have lived previously gets longer and longer. I don't know, 17 00:01:04,920 --> 00:01:06,760 Speaker 1: look it up if you want to spiral out of 18 00:01:06,800 --> 00:01:10,840 Speaker 1: control like I am right now. But September is Fate's 19 00:01:11,000 --> 00:01:15,360 Speaker 1: birthday month, and I cannot believe it's September already. What 20 00:01:15,440 --> 00:01:17,560 Speaker 1: do you mean? I feel like I just had Christmas 21 00:01:17,640 --> 00:01:21,319 Speaker 1: at my house like two three months ago, and here 22 00:01:21,360 --> 00:01:27,360 Speaker 1: we are again, and the same. Another reason why I'm 23 00:01:27,400 --> 00:01:30,280 Speaker 1: feeling like I can't believe it's Fate's eighth birthday. And 24 00:01:30,520 --> 00:01:32,920 Speaker 1: it's not because the time is going so fast, but 25 00:01:33,080 --> 00:01:38,280 Speaker 1: it's because I'm actually reflecting a lot on Fate literally 26 00:01:38,319 --> 00:01:42,800 Speaker 1: turning eight. You know, man, I think back to when 27 00:01:43,800 --> 00:01:47,720 Speaker 1: I signed not my first commercial lease, but my first 28 00:01:47,760 --> 00:01:50,360 Speaker 1: big commercial lease. So the first big commercial lease I 29 00:01:50,440 --> 00:01:54,760 Speaker 1: signed was back in twenty nineteen, and I remember it 30 00:01:54,800 --> 00:01:57,360 Speaker 1: was three years long before that. I only had my 31 00:01:57,480 --> 00:02:01,600 Speaker 1: one other little warehouse in a twelvemonth, which still scared 32 00:02:01,600 --> 00:02:04,840 Speaker 1: me a lot, but I was okay with twelve months, 33 00:02:04,880 --> 00:02:06,840 Speaker 1: you know. I was like, yep, I can do that. 34 00:02:07,480 --> 00:02:10,240 Speaker 1: And I remember getting that second commercial lease when we 35 00:02:10,240 --> 00:02:12,399 Speaker 1: needed to move into a bigger building, and that's when 36 00:02:12,440 --> 00:02:15,239 Speaker 1: I got the big building that had the showroom downstairs 37 00:02:15,240 --> 00:02:17,679 Speaker 1: that I then decided was going to be our first 38 00:02:17,760 --> 00:02:21,800 Speaker 1: ever Fate store in Newcastle. And I remember thinking and 39 00:02:21,840 --> 00:02:24,079 Speaker 1: saying to myself back then, you know, and this is 40 00:02:24,120 --> 00:02:26,720 Speaker 1: when Fate's knew, like in its first couple of years, 41 00:02:27,120 --> 00:02:29,840 Speaker 1: and I remember saying, oh my God, like you know, 42 00:02:29,880 --> 00:02:33,480 Speaker 1: I'm signing this three year lease. I don't know where 43 00:02:33,520 --> 00:02:36,080 Speaker 1: I'm going to be in three years, Like I'm not 44 00:02:36,240 --> 00:02:39,400 Speaker 1: guaranteed that Fate is going to make it that whole 45 00:02:39,440 --> 00:02:43,320 Speaker 1: three year lease, but I signed it anyway because I 46 00:02:43,360 --> 00:02:44,960 Speaker 1: was like, oh, well, like, I'm going to give this 47 00:02:45,000 --> 00:02:48,000 Speaker 1: thing a go. And then you know that three years 48 00:02:48,080 --> 00:02:50,880 Speaker 1: flew and we signed another three years at that place, 49 00:02:51,080 --> 00:02:53,000 Speaker 1: and we were there for six years and we've just 50 00:02:53,080 --> 00:02:55,800 Speaker 1: moved out of there, and now we're at the eight 51 00:02:55,960 --> 00:02:59,240 Speaker 1: year mark of Fate And that's just so crazy to 52 00:02:59,280 --> 00:03:01,960 Speaker 1: me because because then I start spiraling out of control 53 00:03:02,000 --> 00:03:06,359 Speaker 1: even more knowing that we're nearly ten and then how 54 00:03:06,400 --> 00:03:11,280 Speaker 1: old am I? But it's really cool to be turning eight. 55 00:03:11,680 --> 00:03:14,280 Speaker 1: And I think I'm going to do a main episode 56 00:03:14,360 --> 00:03:16,440 Speaker 1: about this as well. This is just a little bonus 57 00:03:16,440 --> 00:03:18,720 Speaker 1: episode that I want to talk about, like our activation 58 00:03:18,840 --> 00:03:21,880 Speaker 1: that we're doing for our eighth birthday. I thought I 59 00:03:21,880 --> 00:03:23,840 Speaker 1: would run you through it and what we're doing this 60 00:03:23,919 --> 00:03:27,320 Speaker 1: year in comparison to last year. But I feel very 61 00:03:27,440 --> 00:03:30,239 Speaker 1: lucky to be celebrating eight years of business, and I'll 62 00:03:30,240 --> 00:03:32,680 Speaker 1: talk more about that in the main episode. I won't 63 00:03:32,680 --> 00:03:35,160 Speaker 1: make this one too long because Zanda always has a 64 00:03:35,200 --> 00:03:38,000 Speaker 1: go at me if I make the bonus episodes too long. 65 00:03:38,440 --> 00:03:40,880 Speaker 1: So anyway, let's just get into what I want to 66 00:03:40,920 --> 00:03:43,160 Speaker 1: chat to you about in this bonus episode. It's the 67 00:03:43,160 --> 00:03:44,840 Speaker 1: fact that we're turning eight, but I want to talk 68 00:03:44,920 --> 00:03:49,600 Speaker 1: more about marketing and what we're doing to celebrate and 69 00:03:49,680 --> 00:03:52,360 Speaker 1: make the most out of our birthday. Now. We started 70 00:03:52,400 --> 00:03:55,400 Speaker 1: this tradition last year, which is so crazy because like, 71 00:03:55,440 --> 00:03:58,320 Speaker 1: why was it like our seventh birthday that we finally 72 00:03:58,320 --> 00:04:01,880 Speaker 1: decided to do something epic for our birthday. I honestly 73 00:04:01,920 --> 00:04:04,600 Speaker 1: see every year before that as like a trial phase 74 00:04:04,640 --> 00:04:08,280 Speaker 1: for fate. Once I got to year seven, that's when 75 00:04:08,320 --> 00:04:10,240 Speaker 1: you know, I'm like, Okay, I've got a solid team. 76 00:04:10,280 --> 00:04:12,400 Speaker 1: Now we know what we're doing. We can start doing 77 00:04:12,480 --> 00:04:16,200 Speaker 1: activations for our birthdays. But we've done lots of other 78 00:04:16,279 --> 00:04:19,159 Speaker 1: little things for our birthday over the years, but it 79 00:04:19,200 --> 00:04:22,680 Speaker 1: was last year that we really went big. And just 80 00:04:22,760 --> 00:04:24,680 Speaker 1: to give you a recap, if you weren't following me 81 00:04:24,720 --> 00:04:26,480 Speaker 1: back then or you didn't listen to the episode that 82 00:04:26,520 --> 00:04:30,160 Speaker 1: I did last year, last year, we decided, let's make 83 00:04:30,160 --> 00:04:33,240 Speaker 1: our birthday about our customers and our community, because let's 84 00:04:33,240 --> 00:04:36,760 Speaker 1: be honest, if it wasn't for people that support our businesses, 85 00:04:36,839 --> 00:04:39,120 Speaker 1: we would be nothing. Same goes for the people that 86 00:04:39,440 --> 00:04:42,559 Speaker 1: work within our businesses. Our businesses would also be nothing 87 00:04:42,600 --> 00:04:47,200 Speaker 1: if it wasn't for our team members. But also, and 88 00:04:47,240 --> 00:04:50,800 Speaker 1: maybe even bigger, it's the community. You know, I'm very 89 00:04:50,839 --> 00:04:54,080 Speaker 1: well aware of the fact that if I didn't have 90 00:04:54,200 --> 00:04:57,680 Speaker 1: the support of our customers shopping online with us, visiting 91 00:04:57,720 --> 00:04:59,679 Speaker 1: our stores, or even the people that just like follow 92 00:04:59,720 --> 00:05:03,040 Speaker 1: and sp by like liking our content and engaging with 93 00:05:03,120 --> 00:05:06,360 Speaker 1: us and being in our community and just being active members, like, 94 00:05:06,600 --> 00:05:08,600 Speaker 1: we wouldn't be able to do anything, Like the brand 95 00:05:08,640 --> 00:05:12,039 Speaker 1: would not exist. We'd still exist and our staff would 96 00:05:12,040 --> 00:05:15,680 Speaker 1: still be there, but we'd have no money to do anything. So, 97 00:05:16,480 --> 00:05:20,800 Speaker 1: you know, I'm just eternally grateful for our community. And 98 00:05:20,839 --> 00:05:25,760 Speaker 1: so last year we created a campaign, an activation called 99 00:05:25,760 --> 00:05:32,440 Speaker 1: the Lucky Seven where we gave seven customers the chance 100 00:05:32,839 --> 00:05:35,680 Speaker 1: to come on all expenses paid trip with us, kind 101 00:05:35,680 --> 00:05:38,520 Speaker 1: of like an influencer style trip, you know, where they 102 00:05:38,640 --> 00:05:40,960 Speaker 1: stay in a fancy hotel and get their room all 103 00:05:41,040 --> 00:05:43,760 Speaker 1: decked out and get all the freebies and everything, and 104 00:05:43,800 --> 00:05:46,000 Speaker 1: they came and stayed for two nights and three days 105 00:05:46,040 --> 00:05:49,080 Speaker 1: with us in Newcastle and we just treated them like 106 00:05:49,160 --> 00:05:52,680 Speaker 1: royalty for two and a half days and it was 107 00:05:52,760 --> 00:05:56,960 Speaker 1: the best thing ever. It was such an amazing time 108 00:05:57,680 --> 00:05:59,599 Speaker 1: and one of the coolest things to come out of 109 00:05:59,640 --> 00:06:02,599 Speaker 1: it was I know for a fact all of those 110 00:06:02,680 --> 00:06:05,279 Speaker 1: seven women that won that trip, and they were all randoms, 111 00:06:05,320 --> 00:06:07,240 Speaker 1: Like none of them knew each other, they were from 112 00:06:07,240 --> 00:06:10,599 Speaker 1: all different states in the country. They're all still friends 113 00:06:10,600 --> 00:06:12,839 Speaker 1: today and the ones that are from the same cities, 114 00:06:12,839 --> 00:06:15,760 Speaker 1: they're still like hanging out and catching up, which is 115 00:06:15,800 --> 00:06:17,640 Speaker 1: really nice. And we've still stayed in touch with all 116 00:06:17,680 --> 00:06:19,400 Speaker 1: of them as well, which is so nice. And we've 117 00:06:19,440 --> 00:06:23,080 Speaker 1: like created content with a couple of them. And it's 118 00:06:23,120 --> 00:06:25,480 Speaker 1: just like the coolest thing because you just do this 119 00:06:25,520 --> 00:06:29,200 Speaker 1: one like activation, but it's like gonna last in your 120 00:06:29,200 --> 00:06:32,800 Speaker 1: business forever. And I remember saying to our Lucky seven 121 00:06:32,880 --> 00:06:36,480 Speaker 1: girls when they were here last year this time last year, 122 00:06:37,520 --> 00:06:40,080 Speaker 1: like you're here with us now, but you're like with fate, 123 00:06:40,440 --> 00:06:43,280 Speaker 1: you know, forever. And it's crazy because it's like another 124 00:06:43,480 --> 00:06:47,280 Speaker 1: year since and we're still like chatting with them at 125 00:06:47,279 --> 00:06:49,280 Speaker 1: the time, and they're still very much a part of 126 00:06:49,320 --> 00:06:53,840 Speaker 1: our day to day lives really, so we're doing it 127 00:06:53,880 --> 00:06:58,239 Speaker 1: again this year, but a little bit differently, we're doing 128 00:06:58,279 --> 00:07:03,120 Speaker 1: a similar activation and it's called the Fate eight or 129 00:07:03,160 --> 00:07:07,560 Speaker 1: the Fate because Fate has eight in it. And last 130 00:07:07,640 --> 00:07:09,520 Speaker 1: year for the Lucky Seven, we did do like a 131 00:07:09,600 --> 00:07:13,560 Speaker 1: hotel stay, but this time we're making it more of 132 00:07:13,720 --> 00:07:19,120 Speaker 1: a retreat, so we've hired a beautiful property in Port Stevens, 133 00:07:19,160 --> 00:07:20,720 Speaker 1: which if you don't know where that is, it's like 134 00:07:20,760 --> 00:07:24,600 Speaker 1: an hour north, like up the coast of Newcastle. Again 135 00:07:24,720 --> 00:07:27,760 Speaker 1: keeping a close time, so it's easier for us logistically, 136 00:07:27,800 --> 00:07:29,920 Speaker 1: we'd rather fly over on here. I'm sure as the 137 00:07:30,000 --> 00:07:32,720 Speaker 1: years roll by, it's going to get bigger and bigger 138 00:07:33,240 --> 00:07:35,360 Speaker 1: and surely we're gonna have to do something amazing for 139 00:07:36,040 --> 00:07:40,040 Speaker 1: the tenth They holy fuck, we're going global. We're going overseas, 140 00:07:40,200 --> 00:07:44,160 Speaker 1: worldwide competition. But anyway, we're doing the same sort of 141 00:07:44,160 --> 00:07:46,600 Speaker 1: thing this year because it was such a great success 142 00:07:46,720 --> 00:07:48,680 Speaker 1: last year. And the way that it works, and you 143 00:07:48,720 --> 00:07:50,880 Speaker 1: can see this on our social media and my social 144 00:07:50,880 --> 00:07:53,480 Speaker 1: media right now, like as this episode has come out, 145 00:07:53,560 --> 00:07:57,520 Speaker 1: it's the competition is open and basically the way that 146 00:07:57,560 --> 00:08:00,320 Speaker 1: it works is people have to place an order with 147 00:08:00,480 --> 00:08:03,480 Speaker 1: us using a discount code, which is Fate eight. If 148 00:08:03,480 --> 00:08:05,240 Speaker 1: you are listening to this and you want to enter 149 00:08:05,680 --> 00:08:08,040 Speaker 1: by all means, but that's not what this episode is about. 150 00:08:08,280 --> 00:08:10,640 Speaker 1: But I mean, if you want to place an order 151 00:08:10,640 --> 00:08:13,040 Speaker 1: and be in it to win it by all means, 152 00:08:13,040 --> 00:08:16,760 Speaker 1: go ahead. What we're doing differently this year is people 153 00:08:16,840 --> 00:08:19,040 Speaker 1: can also shop in store and use the discount code. 154 00:08:19,080 --> 00:08:22,320 Speaker 1: This is something that we've never done before. I don't 155 00:08:22,320 --> 00:08:24,200 Speaker 1: think we've ever had a discount code install. Like we've 156 00:08:24,200 --> 00:08:26,320 Speaker 1: done sales in store, you know where the whole story 157 00:08:26,360 --> 00:08:30,320 Speaker 1: is on sale. But now people can also go in 158 00:08:30,320 --> 00:08:34,560 Speaker 1: store in between now and September fourteenth, and they have 159 00:08:34,600 --> 00:08:37,800 Speaker 1: to use the code Fade eight and that's their entry 160 00:08:37,880 --> 00:08:41,920 Speaker 1: into the competition. And another thing that we completely didn't 161 00:08:42,000 --> 00:08:46,480 Speaker 1: do last year because we were still learning, is we 162 00:08:46,520 --> 00:08:49,920 Speaker 1: didn't collect any email addresses. So all people had to 163 00:08:49,920 --> 00:08:52,760 Speaker 1: do to end to last year was place and order 164 00:08:52,800 --> 00:08:55,280 Speaker 1: and use the code Lucky seven or whatever it was, 165 00:08:55,760 --> 00:08:58,240 Speaker 1: and that was it, which was great. Like we've got 166 00:08:58,320 --> 00:09:03,160 Speaker 1: lots of orders this year. We've also created a form 167 00:09:03,240 --> 00:09:05,920 Speaker 1: like a landing page on our website where people have 168 00:09:05,960 --> 00:09:08,560 Speaker 1: to fill out a form, give us their details, and 169 00:09:08,600 --> 00:09:10,640 Speaker 1: give us their email address, so that way we can 170 00:09:10,760 --> 00:09:13,679 Speaker 1: have some more newsletters sign ups, because when you're doing 171 00:09:13,720 --> 00:09:15,199 Speaker 1: something like this, you want to get the most out 172 00:09:15,240 --> 00:09:16,840 Speaker 1: of it, you know. So not only do we want 173 00:09:17,480 --> 00:09:20,160 Speaker 1: people placing orders, we also want to collect those email 174 00:09:20,200 --> 00:09:23,679 Speaker 1: addresses so we can have people subscribe to our mailing list, which, 175 00:09:23,720 --> 00:09:26,520 Speaker 1: by the way, our mailing list is not annoying. I 176 00:09:26,559 --> 00:09:28,880 Speaker 1: know a lot of people hate email marketing, but it's 177 00:09:28,920 --> 00:09:30,640 Speaker 1: a huge part of business. I need to do a 178 00:09:30,640 --> 00:09:37,040 Speaker 1: whole other episode about that, by the way. So we've 179 00:09:37,160 --> 00:09:41,000 Speaker 1: hired this amazing house. It's called the Ambers if you'd 180 00:09:41,040 --> 00:09:44,600 Speaker 1: like to look it up. It's stunning. It's like just 181 00:09:45,200 --> 00:09:48,559 Speaker 1: it's dreamy. It's beautiful. It's like all white and concrete. 182 00:09:48,960 --> 00:09:52,280 Speaker 1: It's like on a property, lots of trees, palm trees, 183 00:09:52,800 --> 00:09:55,160 Speaker 1: and then it's just like this beautiful, I don't know, 184 00:09:55,440 --> 00:09:58,199 Speaker 1: cream cement rendered house. It's a massive house. I think 185 00:09:58,200 --> 00:10:02,600 Speaker 1: it sleeps like twenty people. And we're going to have 186 00:10:02,800 --> 00:10:05,800 Speaker 1: our eight winners come and spend two nights with us there, 187 00:10:06,120 --> 00:10:09,480 Speaker 1: and it's open to everyone in Australia. It's eighteen and above. 188 00:10:09,559 --> 00:10:10,840 Speaker 1: I mean, I don't need to run through all of 189 00:10:10,840 --> 00:10:13,800 Speaker 1: the terms and conditions with you in this episode. And 190 00:10:13,840 --> 00:10:18,880 Speaker 1: we just want to create just an unforgettable experience for 191 00:10:18,960 --> 00:10:23,040 Speaker 1: eight lucky people who are in our community and just 192 00:10:23,679 --> 00:10:26,000 Speaker 1: hang out and have the best time. It's definitely more 193 00:10:26,160 --> 00:10:28,880 Speaker 1: retreat vibes this time. Last time it was a bit 194 00:10:28,920 --> 00:10:31,120 Speaker 1: hectic because we also did a party on one of 195 00:10:31,120 --> 00:10:34,040 Speaker 1: the nights where another two hundred and something people came 196 00:10:34,200 --> 00:10:38,199 Speaker 1: as well as the Lucky seven, so it was quite 197 00:10:38,280 --> 00:10:41,040 Speaker 1: big and full on, Whereas this time around, we're like, 198 00:10:41,120 --> 00:10:44,679 Speaker 1: let's wind down a little bit with this promo and 199 00:10:44,720 --> 00:10:48,240 Speaker 1: do a retreat. There'll be pilates. We'll take them into 200 00:10:48,240 --> 00:10:50,880 Speaker 1: our Newcastle store like we did last time, and close 201 00:10:50,960 --> 00:10:52,640 Speaker 1: the store for a few hours while they have like 202 00:10:52,640 --> 00:10:56,240 Speaker 1: a private shopping experience. We're doing a pizza night on 203 00:10:56,240 --> 00:11:01,240 Speaker 1: the first night, just after everyone's flown in, and then 204 00:11:01,440 --> 00:11:03,120 Speaker 1: on the second night, we're going to have like a 205 00:11:03,160 --> 00:11:05,880 Speaker 1: private dinner like on the property and like set it 206 00:11:05,960 --> 00:11:09,200 Speaker 1: up all beautiful, you know, with a stunning tablescape and 207 00:11:09,280 --> 00:11:12,080 Speaker 1: have a private chef, and it's going to be a 208 00:11:12,200 --> 00:11:16,160 Speaker 1: very intimate experience. I actually read something the other day 209 00:11:16,720 --> 00:11:19,800 Speaker 1: that said love languages aren't real and they just like 210 00:11:19,920 --> 00:11:22,319 Speaker 1: made up things, which kind of makes sense. But if 211 00:11:22,360 --> 00:11:26,480 Speaker 1: love languages are real, My love language is gifts. I 212 00:11:26,600 --> 00:11:30,640 Speaker 1: love giving gifts, even if it's just like buying someone 213 00:11:30,880 --> 00:11:33,800 Speaker 1: a can of coke, like or like getting a bag 214 00:11:33,800 --> 00:11:36,400 Speaker 1: of chocolates and bringing it into the office. Like that's 215 00:11:36,440 --> 00:11:40,800 Speaker 1: my love language, just giving. And so I feel like 216 00:11:40,880 --> 00:11:43,920 Speaker 1: I really get to take advantage of my love language 217 00:11:44,080 --> 00:11:46,200 Speaker 1: when we do these kinds of things, because it just 218 00:11:46,240 --> 00:11:51,040 Speaker 1: feels so rewarding to be able to, you know, give 219 00:11:51,160 --> 00:11:54,360 Speaker 1: people like an awesome experience. And I get so excited, 220 00:11:54,400 --> 00:11:57,440 Speaker 1: and I know the Fate team does to like setting 221 00:11:57,480 --> 00:11:59,960 Speaker 1: up everyone's room, and we've got a lot of other 222 00:12:00,080 --> 00:12:03,400 Speaker 1: brands on board. We did the same last year, but 223 00:12:03,440 --> 00:12:05,600 Speaker 1: we've reached out to a lot of brands and said, hey, like, 224 00:12:05,720 --> 00:12:07,480 Speaker 1: have you got anything that you want to you know, 225 00:12:07,559 --> 00:12:10,480 Speaker 1: do some pr gifting. And so we're just so excited 226 00:12:10,520 --> 00:12:12,520 Speaker 1: to like set up everyone's rooms and just see them 227 00:12:12,559 --> 00:12:15,360 Speaker 1: so excited, and I just can't wait to do it 228 00:12:15,400 --> 00:12:18,360 Speaker 1: all over again. And it was really actually quite emotional 229 00:12:18,720 --> 00:12:21,120 Speaker 1: last year when we had the Lucky Seven on their 230 00:12:21,200 --> 00:12:23,959 Speaker 1: last morning, we took them to do a pilates class 231 00:12:24,400 --> 00:12:26,080 Speaker 1: and I don't know what it was like, I don't 232 00:12:26,080 --> 00:12:28,160 Speaker 1: know if it was something in the air, but a 233 00:12:28,160 --> 00:12:31,080 Speaker 1: couple of the girls like started crying towards the end 234 00:12:31,120 --> 00:12:33,640 Speaker 1: of the polarate session that they were doing because I 235 00:12:33,640 --> 00:12:35,640 Speaker 1: don't know, it was just like a really nice atmosphere. 236 00:12:35,960 --> 00:12:37,960 Speaker 1: And then all of us literally had like tears coming 237 00:12:37,960 --> 00:12:41,160 Speaker 1: down our face when the polarates finished and everyone was 238 00:12:41,240 --> 00:12:44,640 Speaker 1: hugging because it's just like the nicest time and it's 239 00:12:44,720 --> 00:12:48,360 Speaker 1: really it's nothing crazy, Like it is a crazy thing 240 00:12:48,440 --> 00:12:51,520 Speaker 1: for us to do, but it's just getting people together 241 00:12:51,720 --> 00:12:55,920 Speaker 1: that have shared interests and just hanging out and having 242 00:12:55,920 --> 00:12:58,520 Speaker 1: a good old time. So I'm so excited to be 243 00:12:58,800 --> 00:13:01,559 Speaker 1: doing this again. Yes, it's us giving back to the 244 00:13:01,640 --> 00:13:04,560 Speaker 1: people that support us, but also it's a great marketing 245 00:13:04,559 --> 00:13:07,800 Speaker 1: opportunity for Fate as well, because we'll always get so 246 00:13:07,920 --> 00:13:11,480 Speaker 1: much content out of doing something like this, And I'm 247 00:13:11,480 --> 00:13:14,400 Speaker 1: obviously in a really privileged position to be able to 248 00:13:14,440 --> 00:13:16,800 Speaker 1: put on something like this because it's not cheap, you know, 249 00:13:17,480 --> 00:13:20,400 Speaker 1: hosting a competition like this and flying everyone in and 250 00:13:20,440 --> 00:13:23,480 Speaker 1: putting them up in the accommodation, which is costing a 251 00:13:23,559 --> 00:13:26,960 Speaker 1: lot of money, but it's absolutely worth it, and we 252 00:13:27,000 --> 00:13:28,640 Speaker 1: get a lot out of it too in terms of 253 00:13:28,720 --> 00:13:32,720 Speaker 1: content which we can then use, you know, across our 254 00:13:32,760 --> 00:13:37,839 Speaker 1: social media in EDMS. I don't know what that sound was. Then, AJ, 255 00:13:37,960 --> 00:13:43,200 Speaker 1: what was that? Oh you could leave that him if 256 00:13:43,200 --> 00:13:44,439 Speaker 1: he want, Zander, I don't know if you would have 257 00:13:44,520 --> 00:13:47,920 Speaker 1: heard it. AJ tried to sneeze and like keep it in, 258 00:13:47,960 --> 00:13:52,920 Speaker 1: but he went like anyway, where was I? I was 259 00:13:52,920 --> 00:13:55,360 Speaker 1: talking about, like what we get out of it? Yeah, 260 00:13:55,400 --> 00:13:58,200 Speaker 1: the content and the photos and also just the memories. 261 00:13:58,200 --> 00:14:01,240 Speaker 1: It's just it's worth every penny if you ask me, 262 00:14:01,360 --> 00:14:03,280 Speaker 1: And yeah, it's marketing at the end of the day, 263 00:14:03,320 --> 00:14:06,200 Speaker 1: but also we get eight people who get to have, 264 00:14:06,400 --> 00:14:09,000 Speaker 1: you know, an experience that they might not ever get 265 00:14:10,040 --> 00:14:13,920 Speaker 1: in their lifetime, so everyone wins. Doing something like this 266 00:14:14,120 --> 00:14:17,000 Speaker 1: and giving back to our community is something that we 267 00:14:17,080 --> 00:14:20,160 Speaker 1: have done for the longest time now, even if it's 268 00:14:20,240 --> 00:14:23,280 Speaker 1: just the littlest things like putting our chopper chops in 269 00:14:23,400 --> 00:14:26,040 Speaker 1: our fate parcels, like that's just something that we do 270 00:14:26,120 --> 00:14:29,400 Speaker 1: and sending out products to people who are on our 271 00:14:29,440 --> 00:14:32,400 Speaker 1: community pr list. So when it's our birthday, I think 272 00:14:32,400 --> 00:14:34,720 Speaker 1: it's just a great opportunity to do something on a 273 00:14:34,800 --> 00:14:40,360 Speaker 1: larger scale, and I'm just so excited to be doing 274 00:14:40,400 --> 00:14:46,480 Speaker 1: it again. And that's that's that I definitely think that 275 00:14:46,640 --> 00:14:50,160 Speaker 1: we have started a tradition now at Fate with these 276 00:14:50,960 --> 00:14:54,280 Speaker 1: birthday trips, and it's so cool, you know, because like 277 00:14:54,360 --> 00:14:56,920 Speaker 1: we could definitely do this with influencers every year and 278 00:14:58,120 --> 00:15:00,040 Speaker 1: maybe get a whole lot more out of it in 279 00:15:00,160 --> 00:15:03,920 Speaker 1: terms of you know, reach to have you know, people 280 00:15:03,960 --> 00:15:07,720 Speaker 1: with fifty thousand or hundreds of thousands of followers tagging 281 00:15:07,840 --> 00:15:13,000 Speaker 1: us and getting us brand exposure. But I can't see 282 00:15:13,080 --> 00:15:16,800 Speaker 1: us doing it that way, you know, especially when it 283 00:15:16,920 --> 00:15:19,080 Speaker 1: was just so great last year. So I definitely think 284 00:15:19,080 --> 00:15:22,120 Speaker 1: that moving forward, I want to keep doing this every year. 285 00:15:22,120 --> 00:15:25,560 Speaker 1: I'm kind of shooting myself in the foot though, because 286 00:15:25,600 --> 00:15:28,080 Speaker 1: surely every year needs to get that little bit better 287 00:15:28,240 --> 00:15:30,400 Speaker 1: and bigger. And then I've got to plan something epic 288 00:15:30,440 --> 00:15:32,240 Speaker 1: for the tenth birthday, which I feel like I honestly 289 00:15:32,280 --> 00:15:35,920 Speaker 1: need to start planning now. But it's absolutely priceless. It's 290 00:15:35,960 --> 00:15:38,840 Speaker 1: worth every penny to give back to your community and 291 00:15:38,880 --> 00:15:42,080 Speaker 1: it will come back to you tenfold, I believe anyway. 292 00:15:42,600 --> 00:15:44,480 Speaker 1: And yeah, that's kind of all I wanted to say 293 00:15:44,520 --> 00:15:47,880 Speaker 1: for this little bonus episode is keep up to date 294 00:15:47,880 --> 00:15:49,560 Speaker 1: with us on socials if you want to get some 295 00:15:49,640 --> 00:15:52,320 Speaker 1: inspo to see all the types of stuff that we're 296 00:15:52,360 --> 00:15:56,160 Speaker 1: doing to promote this campaign. Because the competition is open 297 00:15:56,200 --> 00:15:58,400 Speaker 1: for two weeks, we've then got a two week window 298 00:15:58,840 --> 00:16:01,880 Speaker 1: to make as much noise about it as possible through 299 00:16:02,000 --> 00:16:07,680 Speaker 1: you know, tiktoks, Instagrams, carousel posts, edims. So if you're 300 00:16:07,680 --> 00:16:09,840 Speaker 1: looking for any inspo, if you have a business and 301 00:16:09,840 --> 00:16:11,800 Speaker 1: you ever want to do something similar, doesn't have to 302 00:16:11,800 --> 00:16:14,440 Speaker 1: be on the same scale. Subscribe to all of our 303 00:16:14,480 --> 00:16:16,120 Speaker 1: stuff and you'll be able to see like all of 304 00:16:16,160 --> 00:16:19,800 Speaker 1: our collateral and what we're putting out there into the 305 00:16:19,800 --> 00:16:22,600 Speaker 1: world to make as much noise about this as possible. 306 00:16:22,920 --> 00:16:26,920 Speaker 1: And maybe I'll have to do an update episode and 307 00:16:26,960 --> 00:16:31,040 Speaker 1: say how many people ended up entering the competition, And 308 00:16:31,080 --> 00:16:33,640 Speaker 1: I'll be sure to do a main episode very soon 309 00:16:34,120 --> 00:16:37,760 Speaker 1: on eight years of Fate and maybe the biggest eight 310 00:16:37,880 --> 00:16:40,720 Speaker 1: lessons that I've learned in those eight years, a lesson 311 00:16:40,760 --> 00:16:43,640 Speaker 1: for every year. But anyway, that's all for today's bonus, 312 00:16:44,080 --> 00:16:46,040 Speaker 1: and I'll be back next week with the main