1 00:00:04,160 --> 00:00:07,400 Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the 2 00:00:07,520 --> 00:00:10,720 Speaker 1: place where business is far from boring. And today you've 3 00:00:10,800 --> 00:00:13,119 Speaker 1: landed on one of my bonus episodes, and today I'm 4 00:00:13,160 --> 00:00:15,200 Speaker 1: going to be doing an episode and chatting with you 5 00:00:15,640 --> 00:00:18,919 Speaker 1: all about our cafe. And if you're like, what the 6 00:00:18,960 --> 00:00:22,360 Speaker 1: fuck is that? Because some people don't know, AJ and 7 00:00:22,440 --> 00:00:26,520 Speaker 1: myself own a cafe in Newcastle. So I'm going to 8 00:00:26,520 --> 00:00:28,840 Speaker 1: tell you all about it, how it came to be, 9 00:00:29,160 --> 00:00:31,680 Speaker 1: why we opened it in the first place, some of 10 00:00:31,680 --> 00:00:34,480 Speaker 1: the lessons I've learned from owning a cafe, and will 11 00:00:34,520 --> 00:00:36,879 Speaker 1: I ever open another one? Because that's another question that 12 00:00:36,920 --> 00:00:39,600 Speaker 1: I get. Are you going to open another Outdo here 13 00:00:39,640 --> 00:00:43,120 Speaker 1: and there? Let's get straight into it. So if you 14 00:00:43,159 --> 00:00:45,960 Speaker 1: don't know AJ and I own a cafe. It's in 15 00:00:46,200 --> 00:00:51,600 Speaker 1: Newcastle West and it is called Outdo Espresso. Now why 16 00:00:51,600 --> 00:00:54,560 Speaker 1: do we call it Outdo? Naming a business is always, 17 00:00:54,800 --> 00:00:58,440 Speaker 1: I think a fun part of the business journey and 18 00:00:58,480 --> 00:01:01,440 Speaker 1: a hard one at the same time. And I remember 19 00:01:01,840 --> 00:01:04,120 Speaker 1: when we were opening the cafe, I'm like, what the 20 00:01:04,120 --> 00:01:05,760 Speaker 1: fuck do we call it? I knew I wanted it 21 00:01:05,760 --> 00:01:08,000 Speaker 1: to be one word, like I didn't want it to 22 00:01:08,040 --> 00:01:10,800 Speaker 1: be like cafe by the riverside or something like that. 23 00:01:10,840 --> 00:01:18,240 Speaker 1: You know, I just wanted it to be simple, punchy, memorable, rememberable, memorable, 24 00:01:19,720 --> 00:01:25,880 Speaker 1: Harry Potter what I don't know what that is. I 25 00:01:25,880 --> 00:01:31,040 Speaker 1: need to watch Harry Potter Diagonale. 26 00:01:31,520 --> 00:01:36,000 Speaker 2: I wanted it to be memorable and uh, punchy. 27 00:01:36,760 --> 00:01:40,600 Speaker 1: And I thought by this point, you know, we opened 28 00:01:40,600 --> 00:01:43,000 Speaker 1: the cafe not last year, but the year before, twenty 29 00:01:43,200 --> 00:01:47,039 Speaker 1: twenty two, I believe, and I already felt like I 30 00:01:47,120 --> 00:01:49,760 Speaker 1: was doing so much by this point with fate. You know, 31 00:01:49,840 --> 00:01:51,720 Speaker 1: we had a couple of stores by then. I think 32 00:01:51,720 --> 00:01:54,600 Speaker 1: we had our Newcastle store and our Sydney store, and 33 00:01:54,640 --> 00:01:56,560 Speaker 1: then I think it was out due. I don't exactly 34 00:01:56,560 --> 00:02:00,920 Speaker 1: remember the timeline, but I thought to myself, we've really 35 00:02:00,960 --> 00:02:04,040 Speaker 1: outdone ourselves by just opening a cafe. And that's where 36 00:02:04,080 --> 00:02:08,080 Speaker 1: the name come from, outdo because we'd just simply outdone 37 00:02:08,120 --> 00:02:09,640 Speaker 1: ourselves by opening a cafe. 38 00:02:09,800 --> 00:02:12,280 Speaker 2: So that's where the name come from. Fun little story 39 00:02:12,280 --> 00:02:15,919 Speaker 2: for you all. Now, why did we open a cafe? Well, 40 00:02:16,400 --> 00:02:18,919 Speaker 2: we built We built it right. 41 00:02:18,960 --> 00:02:23,320 Speaker 1: So when you get a commercial a commercial property, you 42 00:02:23,360 --> 00:02:26,440 Speaker 1: can move into a commercial property that already has like 43 00:02:26,440 --> 00:02:28,799 Speaker 1: a pre existing fit out right. You can move into 44 00:02:28,800 --> 00:02:31,200 Speaker 1: one that someone's already had previously, there's been a business 45 00:02:31,200 --> 00:02:33,480 Speaker 1: in there before, So when you're taking out a commercial 46 00:02:33,560 --> 00:02:36,480 Speaker 1: lease and you're getting a space, it can essentially be 47 00:02:36,560 --> 00:02:38,880 Speaker 1: one of two things, probably more, but just in my 48 00:02:38,960 --> 00:02:41,080 Speaker 1: experience to one or two things. It can be a 49 00:02:41,160 --> 00:02:43,480 Speaker 1: pre existing fit out. So let's say another business has 50 00:02:43,520 --> 00:02:46,040 Speaker 1: been in there before and you go in and you're 51 00:02:46,080 --> 00:02:48,680 Speaker 1: taking over what they had already had in there. Or 52 00:02:49,120 --> 00:02:52,880 Speaker 1: it can be a cold shell, which is what Outdo was. 53 00:02:53,280 --> 00:02:55,440 Speaker 1: It was a cold shell, and that's where if you 54 00:02:55,520 --> 00:02:58,040 Speaker 1: walk in, it's brand new, no one's ever been in 55 00:02:58,080 --> 00:03:01,880 Speaker 1: there before. The floors are concreered, and the walls are concrete. 56 00:03:02,120 --> 00:03:05,560 Speaker 1: It's just gray. You know. You sometimes see a new 57 00:03:05,600 --> 00:03:08,519 Speaker 1: building pops up and underneath there's all new retail spaces. 58 00:03:08,639 --> 00:03:11,160 Speaker 1: That's what a cold shell is when no one's been 59 00:03:11,200 --> 00:03:13,320 Speaker 1: in there before. Or it could be a cold shell 60 00:03:13,400 --> 00:03:15,799 Speaker 1: if they have completely gutted it and ripped it out 61 00:03:15,840 --> 00:03:18,240 Speaker 1: and put it back to its cold shell. So this 62 00:03:18,360 --> 00:03:21,840 Speaker 1: was our first time ever dealing with a cold shell. 63 00:03:22,280 --> 00:03:23,200 Speaker 2: Would I ever do it again? 64 00:03:23,240 --> 00:03:24,800 Speaker 1: I don't know. I mean, it is good to start 65 00:03:24,840 --> 00:03:26,400 Speaker 1: with a cold shell if you are going to do 66 00:03:26,440 --> 00:03:29,640 Speaker 1: a huge makeover kind of thing, and I've now dealt 67 00:03:29,639 --> 00:03:33,840 Speaker 1: with both. And the whole reason for us going on 68 00:03:33,840 --> 00:03:37,560 Speaker 1: this venture was that I wanted to build a content 69 00:03:37,680 --> 00:03:42,720 Speaker 1: studio and creative space. Being in Newcastle back then twenty 70 00:03:42,840 --> 00:03:46,000 Speaker 1: twenty two, there was nowhere for us to shoot content 71 00:03:47,000 --> 00:03:50,320 Speaker 1: for Fate because we're always looking for spots to create content, 72 00:03:50,400 --> 00:03:52,480 Speaker 1: and we'd gone to Sydney a lot of times and 73 00:03:52,560 --> 00:03:55,040 Speaker 1: hired out studios, but then you know, we've got the 74 00:03:55,040 --> 00:03:58,000 Speaker 1: two and a half hour drive and then paying hundreds 75 00:03:58,080 --> 00:04:00,400 Speaker 1: or thousands of dollars to rent out these studies and 76 00:04:00,400 --> 00:04:03,600 Speaker 1: then the two and a half hour drive home. We thought, 77 00:04:03,720 --> 00:04:05,960 Speaker 1: fuck it, why don't we just And this is a 78 00:04:06,000 --> 00:04:07,880 Speaker 1: really privileged thing that I could do. I was in 79 00:04:07,880 --> 00:04:11,120 Speaker 1: a financial position where I could afford to build a 80 00:04:11,160 --> 00:04:14,240 Speaker 1: content studio for us to use for Fate. So that's 81 00:04:14,240 --> 00:04:16,159 Speaker 1: where this whole idea came from. It's I want my 82 00:04:16,200 --> 00:04:18,720 Speaker 1: own creative space where we can do our photo shoots 83 00:04:18,720 --> 00:04:21,640 Speaker 1: every week. We can use it as an office space. 84 00:04:22,200 --> 00:04:24,880 Speaker 1: And then came the idea of, well, why don't we 85 00:04:24,920 --> 00:04:27,120 Speaker 1: also hire it out to other people? Not only is 86 00:04:27,120 --> 00:04:28,719 Speaker 1: it going to be our studio that we use for 87 00:04:28,760 --> 00:04:31,159 Speaker 1: fate every single week. We can then hire it out 88 00:04:31,160 --> 00:04:34,440 Speaker 1: to other businesses. They can do headshots, they can do 89 00:04:34,520 --> 00:04:37,720 Speaker 1: their own photo shoots. And then we went a little 90 00:04:37,720 --> 00:04:40,680 Speaker 1: bit crazy and said, fuck it, let's also make it 91 00:04:40,800 --> 00:04:44,520 Speaker 1: an event space so people like it's not huge, but 92 00:04:44,520 --> 00:04:47,800 Speaker 1: people could have micro events in there. So anyway to 93 00:04:47,839 --> 00:04:50,320 Speaker 1: cut a long story short, and I documented this all 94 00:04:50,320 --> 00:04:52,520 Speaker 1: over my Instagram, but we went with this cold shell 95 00:04:52,640 --> 00:04:57,239 Speaker 1: space to build our studio and it's absolutely stunning this studio. 96 00:04:57,320 --> 00:04:59,600 Speaker 1: We went all out with a fit out, and then 97 00:04:59,640 --> 00:05:01,840 Speaker 1: I said to Aj, wouldn't it be cool if we 98 00:05:01,880 --> 00:05:05,120 Speaker 1: put a little cafe next to it? You know, because 99 00:05:05,120 --> 00:05:07,400 Speaker 1: we had this one big space, like, what if we 100 00:05:07,400 --> 00:05:09,160 Speaker 1: take up a third of it for this cool little 101 00:05:09,200 --> 00:05:12,839 Speaker 1: cafe coffee shop, you know, toasties, and then we have 102 00:05:12,920 --> 00:05:15,760 Speaker 1: our studio. And that's how bad idea came about. It 103 00:05:15,800 --> 00:05:17,839 Speaker 1: was never like some huge grand plan. It was just 104 00:05:17,920 --> 00:05:21,479 Speaker 1: wouldn't that be so cute? And so that's exactly what 105 00:05:21,520 --> 00:05:24,000 Speaker 1: we did. We went ahead and we opened and built 106 00:05:24,520 --> 00:05:28,400 Speaker 1: Outdo Espresso and then our studio was called Outdo Collective. 107 00:05:28,480 --> 00:05:30,839 Speaker 1: You can still look up Outdo Collective on Instagram. We 108 00:05:30,880 --> 00:05:33,720 Speaker 1: had like an Instagram page for the studio, and for 109 00:05:33,760 --> 00:05:36,280 Speaker 1: like a year and a half we used it ourselves 110 00:05:36,360 --> 00:05:38,839 Speaker 1: every single week for fate shoots, and we hired it 111 00:05:38,839 --> 00:05:40,480 Speaker 1: out a shit ton. It got to the point there 112 00:05:40,480 --> 00:05:42,640 Speaker 1: that it was so busy that we had like four 113 00:05:42,760 --> 00:05:46,200 Speaker 1: or five bookings every single week from photo shoots, baby showers, 114 00:05:46,680 --> 00:05:49,280 Speaker 1: long lunch kind of things. And because it was this beautiful, 115 00:05:49,440 --> 00:05:52,560 Speaker 1: blank white space, people could hire it and transform it 116 00:05:52,560 --> 00:05:55,920 Speaker 1: into whatever they wanted. They could bring in furniture, florals. 117 00:05:55,560 --> 00:05:56,279 Speaker 2: This, that and the other. 118 00:05:56,360 --> 00:05:58,160 Speaker 1: We had like quite a few people get married in 119 00:05:58,200 --> 00:06:01,000 Speaker 1: there with micro kind of ceremony, and we did that 120 00:06:01,040 --> 00:06:04,360 Speaker 1: for about a year and a half. Over time, we. 121 00:06:04,279 --> 00:06:07,280 Speaker 2: Did realize how careless a lot of people. 122 00:06:07,040 --> 00:06:10,039 Speaker 1: Are when hiring a space, which was something I guess 123 00:06:10,200 --> 00:06:15,080 Speaker 1: we definitely considered before opening, but we eventually toned it down, 124 00:06:15,160 --> 00:06:17,680 Speaker 1: and then we brought in all these rules of no parties, 125 00:06:17,720 --> 00:06:21,359 Speaker 1: no events, because people would just like trash it the 126 00:06:21,400 --> 00:06:23,560 Speaker 1: same way I guess they would with an airbnb or something, 127 00:06:23,640 --> 00:06:27,520 Speaker 1: but with this space it was so white and so expensive, 128 00:06:27,560 --> 00:06:30,840 Speaker 1: and it's covering curtains. Kids were swinging off the curtains. 129 00:06:30,839 --> 00:06:32,640 Speaker 1: We just ended up having to bring in rule after 130 00:06:32,720 --> 00:06:35,360 Speaker 1: rule after rule. After rule and then cleaning fees and 131 00:06:35,400 --> 00:06:37,440 Speaker 1: this and that and the other, and it became so 132 00:06:37,600 --> 00:06:41,440 Speaker 1: much admin and so much work that we really toned 133 00:06:41,480 --> 00:06:43,760 Speaker 1: it down and the only thing we were allowing bookings 134 00:06:43,800 --> 00:06:47,239 Speaker 1: for was just photos, no events and parties. So lesson 135 00:06:47,320 --> 00:06:52,120 Speaker 1: learned there, but no regrets as always. And then once 136 00:06:52,160 --> 00:06:56,960 Speaker 1: we'd kind of, I guess, had enough of taking the 137 00:06:56,960 --> 00:06:59,880 Speaker 1: bookings in the space, we kin it kind of did 138 00:07:00,200 --> 00:07:03,039 Speaker 1: thing for a year and a half. It then just 139 00:07:03,080 --> 00:07:07,000 Speaker 1: so happened to work out in our favor. I guess 140 00:07:07,080 --> 00:07:10,960 Speaker 1: that I wanted to move our Newcastle Fate store. We 141 00:07:11,040 --> 00:07:14,600 Speaker 1: had been at the same Fate store in Maryville for 142 00:07:14,720 --> 00:07:17,480 Speaker 1: over four years, and I felt like, because we'd opened 143 00:07:17,560 --> 00:07:20,880 Speaker 1: up all these other stores in the same duration, that 144 00:07:21,000 --> 00:07:24,320 Speaker 1: our Fate Newcastle store needed to be in a new place. 145 00:07:24,880 --> 00:07:27,440 Speaker 1: It needed a revamp, it needed somewhere new and special. 146 00:07:28,120 --> 00:07:30,600 Speaker 1: So I actually went on the journey of speaking with 147 00:07:30,680 --> 00:07:34,200 Speaker 1: our local Westfield in Newcastle, Westfield Katara, and we were 148 00:07:34,240 --> 00:07:37,440 Speaker 1: going to put our Fate store in there, and then that. 149 00:07:37,360 --> 00:07:39,160 Speaker 2: All fell through. It was back and forth, back and forth, 150 00:07:39,360 --> 00:07:39,920 Speaker 2: this that and the other. 151 00:07:39,920 --> 00:07:40,880 Speaker 1: And I think it was a good thing that it 152 00:07:40,920 --> 00:07:44,320 Speaker 1: fell through, because then well, Actually, one of my friends 153 00:07:44,320 --> 00:07:46,760 Speaker 1: made the suggestion to me, why don't you move the 154 00:07:46,800 --> 00:07:49,720 Speaker 1: Fate Store into the creative studio next at the cafe, 155 00:07:50,840 --> 00:07:52,600 Speaker 1: And I was like, that's a fucking great idea, Like 156 00:07:52,640 --> 00:07:54,200 Speaker 1: why have I never thought of that? 157 00:07:54,640 --> 00:07:55,720 Speaker 2: And what's crazy is? 158 00:07:56,200 --> 00:07:58,080 Speaker 1: I mean, if you go and look up Outdo Collective 159 00:07:58,120 --> 00:08:03,080 Speaker 1: on Instagram, you'll see built these four arches into the 160 00:08:03,120 --> 00:08:06,280 Speaker 1: back wall, and we just built those as a feature. 161 00:08:06,320 --> 00:08:08,040 Speaker 1: They were never meant to be anything. But I'm like, 162 00:08:08,280 --> 00:08:10,960 Speaker 1: we've even got fucking change rooms. Like we've built these 163 00:08:11,000 --> 00:08:13,160 Speaker 1: four arches and all we need to do is put 164 00:08:13,240 --> 00:08:15,800 Speaker 1: curtains in there, and you've got yourself these little nooks 165 00:08:15,800 --> 00:08:18,040 Speaker 1: in the walls that are changed rooms. So it's almost 166 00:08:18,080 --> 00:08:20,800 Speaker 1: like my past cell from three years ago knew that 167 00:08:20,800 --> 00:08:22,160 Speaker 1: that was going to be the Fate Store one day. 168 00:08:22,200 --> 00:08:23,800 Speaker 1: That was never part of the plan, Like it just 169 00:08:23,840 --> 00:08:27,360 Speaker 1: so happened to work out that way. So was it 170 00:08:27,400 --> 00:08:29,360 Speaker 1: earlier this year that we moved the Fate Store in. 171 00:08:29,480 --> 00:08:29,840 Speaker 2: I don't know. 172 00:08:29,880 --> 00:08:32,920 Speaker 1: All these are blurring together, but now we no longer 173 00:08:32,960 --> 00:08:37,120 Speaker 1: have the creative space and Fate Newcastle moved, so now 174 00:08:37,160 --> 00:08:40,600 Speaker 1: we have our Fate Newcastle store next to our cafe. 175 00:08:41,040 --> 00:08:43,800 Speaker 1: And it's the best thing ever. We built the studio, 176 00:08:44,160 --> 00:08:45,599 Speaker 1: we got the use out of it. Sure, it'd be 177 00:08:45,600 --> 00:08:47,839 Speaker 1: great to still have our studio, but now so many 178 00:08:47,920 --> 00:08:50,200 Speaker 1: other studios have popped up in Newcastles, so that's worked 179 00:08:50,200 --> 00:08:51,720 Speaker 1: out well for us because we just book all the 180 00:08:51,720 --> 00:08:56,040 Speaker 1: ones that are local, and we now have Newcastle Fate 181 00:08:56,240 --> 00:09:00,360 Speaker 1: in this stunning store right next to our cat and 182 00:09:00,400 --> 00:09:03,360 Speaker 1: they just compliment each other so so well. So that's 183 00:09:03,360 --> 00:09:06,160 Speaker 1: the story of how Outdoo came to be and what 184 00:09:06,200 --> 00:09:08,280 Speaker 1: it is now. Because I still have people saying to me, now, 185 00:09:08,400 --> 00:09:10,319 Speaker 1: don't you have your studio. I'm like, no, not anymore. 186 00:09:10,320 --> 00:09:12,959 Speaker 1: That's where our retail store is now, and it's bloody 187 00:09:12,960 --> 00:09:15,960 Speaker 1: fantastic having a cafe and a clothing store next to 188 00:09:16,000 --> 00:09:18,600 Speaker 1: each other. And I always say to AJ, wouldn't it 189 00:09:18,600 --> 00:09:21,320 Speaker 1: be great if that could be every Fate store. Like 190 00:09:21,400 --> 00:09:23,959 Speaker 1: every Fate store we have our cafe joined to it. 191 00:09:24,240 --> 00:09:27,720 Speaker 1: Because it really has created a really nice outing for 192 00:09:27,840 --> 00:09:31,640 Speaker 1: our community because now people will go on the weekend 193 00:09:31,840 --> 00:09:34,360 Speaker 1: to their friends, let's go shopping at Fate and then 194 00:09:34,400 --> 00:09:36,199 Speaker 1: go next door and like have a coffee date kind 195 00:09:36,200 --> 00:09:39,679 Speaker 1: of thing. It's created this really awesome experience and I 196 00:09:39,720 --> 00:09:41,480 Speaker 1: always say to Aj, God, wouldn't that be good? But 197 00:09:41,520 --> 00:09:48,839 Speaker 1: He's always like no, So let's get onto chatting about 198 00:09:49,040 --> 00:09:54,079 Speaker 1: outdo and owning a cafe. Obviously, I have no experience 199 00:09:54,200 --> 00:09:57,080 Speaker 1: in owning a cafe, but I do have a shit 200 00:09:57,120 --> 00:10:00,240 Speaker 1: ton of experience in hospitality. I was a barista, I 201 00:10:00,280 --> 00:10:02,560 Speaker 1: was a waitress, I had my RSA, and I worked 202 00:10:02,559 --> 00:10:05,640 Speaker 1: in hospitality for many years. And then with my business 203 00:10:05,679 --> 00:10:10,280 Speaker 1: experience with Fate, I look, it could be just a 204 00:10:10,280 --> 00:10:13,920 Speaker 1: false sense of confidence, but the confidence that owning Fate 205 00:10:14,000 --> 00:10:16,439 Speaker 1: has given me, I feel like I could open any 206 00:10:16,520 --> 00:10:18,439 Speaker 1: business in any industry and I. 207 00:10:18,360 --> 00:10:19,240 Speaker 2: Could fucking do it. 208 00:10:19,520 --> 00:10:21,320 Speaker 1: But I think this is just like this confidence that 209 00:10:21,320 --> 00:10:25,720 Speaker 1: I've got. But I do think all businesses are essentially 210 00:10:25,760 --> 00:10:28,520 Speaker 1: really similar in the way that they're structured and set up. 211 00:10:28,520 --> 00:10:31,080 Speaker 1: It's just the actual physical thing that you're doing that's different. 212 00:10:31,640 --> 00:10:34,440 Speaker 1: So jumping into owning a cafe, I was definitely in 213 00:10:34,480 --> 00:10:37,200 Speaker 1: no way scared AJ. And I even went and did 214 00:10:37,240 --> 00:10:39,840 Speaker 1: like a coffee training course and I just revamped my 215 00:10:39,880 --> 00:10:43,120 Speaker 1: skills and AJ completely learned how to, you know, make coffees, 216 00:10:43,640 --> 00:10:45,440 Speaker 1: and we just set up the business. I guess the 217 00:10:45,440 --> 00:10:47,680 Speaker 1: same way that we have set up and run Fate 218 00:10:47,760 --> 00:10:50,320 Speaker 1: Like we knew all the boxes that needed to be ticked, this, 219 00:10:50,440 --> 00:10:52,720 Speaker 1: that and the other, got the staff, got them trained, 220 00:10:52,760 --> 00:10:55,000 Speaker 1: worked out our menu, all that kind of stuff. 221 00:10:55,120 --> 00:10:56,440 Speaker 2: And we went from there. 222 00:10:56,800 --> 00:10:59,800 Speaker 1: And I think if I obviously didn't have the experience 223 00:10:59,840 --> 00:11:02,440 Speaker 1: of building Fate, I wouldn't have been able to open 224 00:11:02,480 --> 00:11:03,680 Speaker 1: the cafe so easily. 225 00:11:04,040 --> 00:11:05,520 Speaker 2: And that's not to say it wasn't easy. 226 00:11:05,600 --> 00:11:08,160 Speaker 1: Like this was so much figuring out, like what time 227 00:11:08,200 --> 00:11:10,360 Speaker 1: are we going to open, what we're gonna charge for everything? 228 00:11:10,880 --> 00:11:13,199 Speaker 1: All these factors came into plane. It took us months 229 00:11:13,200 --> 00:11:15,679 Speaker 1: and months and months to plan it. Lucky we were 230 00:11:15,679 --> 00:11:17,840 Speaker 1: building it, because building it took about five months, so 231 00:11:17,880 --> 00:11:21,520 Speaker 1: we had five months, sorry to work our shit out. 232 00:11:22,320 --> 00:11:26,320 Speaker 1: And I guess the thing with opening a cafe is 233 00:11:27,080 --> 00:11:30,400 Speaker 1: we never opened it, and I never opened it to 234 00:11:30,520 --> 00:11:33,679 Speaker 1: turn it into an empire. You know, I want Fate 235 00:11:33,720 --> 00:11:36,720 Speaker 1: to be my empire. But when I opened out Doo, 236 00:11:36,760 --> 00:11:38,880 Speaker 1: it was just that cute little idea that I thought 237 00:11:38,880 --> 00:11:41,360 Speaker 1: would be awesome to have a newcastle, And it just 238 00:11:41,360 --> 00:11:44,040 Speaker 1: so happens now that it's fantastic that we have it 239 00:11:44,160 --> 00:11:44,800 Speaker 1: next to Fate. 240 00:11:45,000 --> 00:11:48,600 Speaker 3: Hello producers, Andy here again, what was the most difficult 241 00:11:48,679 --> 00:11:51,720 Speaker 3: part when you were building the hour to cafe, like 242 00:11:51,800 --> 00:11:53,840 Speaker 3: in that process or so a moment that you did 243 00:11:53,880 --> 00:11:55,480 Speaker 3: not anticipate. 244 00:11:55,200 --> 00:11:58,520 Speaker 1: Figuring out all the nitty gritties figuring out like the 245 00:11:58,559 --> 00:12:03,040 Speaker 1: menu alone, because we make toasties fresh, just working out 246 00:12:03,080 --> 00:12:05,400 Speaker 1: that like work like there's no right and wrong. You 247 00:12:05,440 --> 00:12:07,280 Speaker 1: can make toasties however you want, and we spend a 248 00:12:07,320 --> 00:12:09,680 Speaker 1: lot of time perfecting that, and our toasties are on 249 00:12:09,720 --> 00:12:10,320 Speaker 1: another level. 250 00:12:10,360 --> 00:12:12,400 Speaker 3: I must say, did you think get in contact with 251 00:12:12,440 --> 00:12:13,199 Speaker 3: a chef. 252 00:12:13,160 --> 00:12:16,600 Speaker 1: To help, Yeah, just made it all up ourselves and 253 00:12:16,640 --> 00:12:18,719 Speaker 1: everyone fucking loves them like they are really good, not 254 00:12:19,040 --> 00:12:22,720 Speaker 1: gonna lie. And the other thing that I think surprised 255 00:12:22,880 --> 00:12:26,360 Speaker 1: me a lot was when it actually came to building 256 00:12:26,400 --> 00:12:29,160 Speaker 1: the cafe, because we're working with a blank space, all 257 00:12:29,200 --> 00:12:33,280 Speaker 1: the different heights that you need of benches to ensure 258 00:12:33,440 --> 00:12:35,360 Speaker 1: that a coffee machine is going to be sitting at 259 00:12:35,400 --> 00:12:38,120 Speaker 1: the right height so that you can ergonomically work with 260 00:12:38,240 --> 00:12:39,400 Speaker 1: the coffee machine. 261 00:12:39,520 --> 00:12:41,520 Speaker 2: And then another. 262 00:12:41,200 --> 00:12:43,640 Speaker 1: Surprise, which wasn't really surprised. I knew it was going 263 00:12:43,679 --> 00:12:47,079 Speaker 1: to be expensive, but just the pure cost of all 264 00:12:47,200 --> 00:12:50,000 Speaker 1: of the appliances that you need for a coffee shop 265 00:12:50,360 --> 00:12:53,840 Speaker 1: like your fridges that go under the bench, your ice machine, 266 00:12:54,080 --> 00:12:57,120 Speaker 1: coffee machine, your grinder. Then out the back we've got 267 00:12:57,160 --> 00:12:59,680 Speaker 1: like really tall big fridges, one big fridge in one 268 00:12:59,720 --> 00:13:02,199 Speaker 1: free are like your ice machines like three and a 269 00:13:02,240 --> 00:13:06,960 Speaker 1: half grand. Your dishwasher might be three grand. So one 270 00:13:06,960 --> 00:13:09,360 Speaker 1: thing that I guess was surprising is just the cost 271 00:13:09,559 --> 00:13:13,040 Speaker 1: of the appliances. It's absolutely insane. And then I think 272 00:13:13,120 --> 00:13:15,680 Speaker 1: the other thing that took us a while but we 273 00:13:15,800 --> 00:13:19,640 Speaker 1: got there is with a cafe, you're getting stuff delivered 274 00:13:19,800 --> 00:13:23,120 Speaker 1: every day fresh, Like all the ingredients for our toasties 275 00:13:23,160 --> 00:13:26,840 Speaker 1: are delivered every morning. Milks we get delivered every single day, 276 00:13:26,920 --> 00:13:28,679 Speaker 1: and because you go through a lot of milk in 277 00:13:28,720 --> 00:13:31,240 Speaker 1: a cafe. So it was just connecting with all those 278 00:13:31,280 --> 00:13:33,600 Speaker 1: local suppliers. Where are you going to get our cups from? 279 00:13:33,800 --> 00:13:36,720 Speaker 1: Who is our milkman, Where are we getting our ham 280 00:13:36,840 --> 00:13:38,960 Speaker 1: from locally for the ham and cheese toasty, where we're 281 00:13:38,960 --> 00:13:42,600 Speaker 1: getting cheese from. Just figuring out all those tiny little things. 282 00:13:43,040 --> 00:13:45,200 Speaker 1: Who's our fruit person? You know? And you've got to 283 00:13:45,200 --> 00:13:48,320 Speaker 1: find all these local businesses that do the deliveries every morning. 284 00:13:48,640 --> 00:13:50,480 Speaker 1: You have to sign up to contracts with them, give 285 00:13:50,480 --> 00:13:52,040 Speaker 1: them the keys because they go in at like two 286 00:13:52,080 --> 00:13:54,680 Speaker 1: am and drop all your stuff off every day. That 287 00:13:54,840 --> 00:13:57,920 Speaker 1: was logistically a bit challenging as well, just all those 288 00:13:57,960 --> 00:13:59,400 Speaker 1: little nitty gritty. 289 00:13:59,040 --> 00:14:04,640 Speaker 3: Things, like the first day of opening, like insane. Were 290 00:14:04,720 --> 00:14:05,320 Speaker 3: you prepared? 291 00:14:05,679 --> 00:14:09,000 Speaker 1: We were prepared again because I had this big following 292 00:14:09,040 --> 00:14:11,439 Speaker 1: and everyone had followed us on our journey, kind of thing. 293 00:14:11,800 --> 00:14:14,240 Speaker 1: I knew. And we have a huge community in Newcastle, 294 00:14:14,280 --> 00:14:16,199 Speaker 1: you know, we had our Fate store for over four years, 295 00:14:16,200 --> 00:14:17,680 Speaker 1: so I knew that our community was going to be 296 00:14:17,679 --> 00:14:22,480 Speaker 1: excited about this and come and the first honestly, the 297 00:14:22,560 --> 00:14:25,600 Speaker 1: first few months, which is an amazing thing to experience, 298 00:14:26,440 --> 00:14:29,680 Speaker 1: the first few months weren't insane. AJ and I worked 299 00:14:29,720 --> 00:14:33,320 Speaker 1: full time in that cafe. Plus there was like five 300 00:14:33,360 --> 00:14:35,680 Speaker 1: of us and it's only a little nook of a cafe, like, 301 00:14:35,720 --> 00:14:38,160 Speaker 1: it's not a huge place. We've got tables and chairs outside. 302 00:14:38,640 --> 00:14:41,360 Speaker 1: AJ and I were working full time in that fucking thing, 303 00:14:41,760 --> 00:14:44,800 Speaker 1: making those bloody toasties and on the coffee machine for 304 00:14:44,840 --> 00:14:48,080 Speaker 1: the first few months. And we would get there at 305 00:14:48,120 --> 00:14:50,720 Speaker 1: six am to set everything up for the day, and 306 00:14:50,760 --> 00:14:54,120 Speaker 1: then we'd be staying well into the afternoon and evening prepping, 307 00:14:54,160 --> 00:14:56,240 Speaker 1: because you prep everything for the next day, so that 308 00:14:56,280 --> 00:14:58,280 Speaker 1: you're set up for the day. And it was just 309 00:14:58,320 --> 00:15:01,680 Speaker 1: a crazy time because we were doing that and running 310 00:15:01,720 --> 00:15:04,600 Speaker 1: Fate and it was like we had two rosters, you know, 311 00:15:04,640 --> 00:15:06,400 Speaker 1: because we have all of our staff at Outdo with 312 00:15:06,440 --> 00:15:09,160 Speaker 1: their own roster, then figuring out their rosters and then 313 00:15:09,160 --> 00:15:12,000 Speaker 1: looking after Fate. It was a lot, and looking back, 314 00:15:12,080 --> 00:15:14,440 Speaker 1: I don't actually know how we did it. I don't 315 00:15:14,440 --> 00:15:16,760 Speaker 1: know how we did it. And it was a whirlwind. 316 00:15:16,920 --> 00:15:19,320 Speaker 1: And the first I think we opened on a Thursday 317 00:15:19,400 --> 00:15:21,720 Speaker 1: or a Friday as our opening day, and then that 318 00:15:21,960 --> 00:15:25,280 Speaker 1: Saturday we just got we got smashed, and I think 319 00:15:25,320 --> 00:15:27,280 Speaker 1: we made like five and a half grand on our 320 00:15:27,320 --> 00:15:30,880 Speaker 1: first Saturday, which is huge for a little coffee shop. Huge, 321 00:15:31,360 --> 00:15:33,600 Speaker 1: And we made like two hundred and something toasties on 322 00:15:33,640 --> 00:15:36,800 Speaker 1: the first Saturday. And you've got one toasting machine that 323 00:15:36,840 --> 00:15:39,840 Speaker 1: can cook like three at a time. Like that place 324 00:15:39,920 --> 00:15:44,240 Speaker 1: got pumped. But it's been great. And you know, I 325 00:15:44,840 --> 00:15:47,640 Speaker 1: never started Outdo, like I was saying earlier, I never 326 00:15:47,680 --> 00:15:49,440 Speaker 1: started out due for it to turn into this. 327 00:15:49,360 --> 00:15:52,440 Speaker 2: Big, multi million dollar thing, you know, Like it's just 328 00:15:52,560 --> 00:15:54,280 Speaker 2: it's our cute little toasty Juggernau. 329 00:15:54,680 --> 00:15:57,600 Speaker 1: Yeah, Like it's just this thing that we have in Newcastle, 330 00:15:57,600 --> 00:16:00,920 Speaker 1: that's so special. But I never started out do going 331 00:16:00,960 --> 00:16:02,760 Speaker 1: fuck yeah, this is going to make me heap some money, 332 00:16:02,840 --> 00:16:04,920 Speaker 1: it's going to make so much profit. It's actually really 333 00:16:04,960 --> 00:16:07,400 Speaker 1: hard to make a whole lot of profit with a 334 00:16:07,400 --> 00:16:10,680 Speaker 1: cafe because you do have so many expenses. You also 335 00:16:10,760 --> 00:16:13,040 Speaker 1: have a lot of waste with a cafe, and that's 336 00:16:13,080 --> 00:16:14,960 Speaker 1: another hard thing that you have to work out is 337 00:16:15,200 --> 00:16:16,760 Speaker 1: you want to order enough milks to get you through 338 00:16:16,760 --> 00:16:18,160 Speaker 1: the day, but you don't want to order it too 339 00:16:18,200 --> 00:16:20,680 Speaker 1: many that you then having to throw out milks in 340 00:16:20,720 --> 00:16:22,960 Speaker 1: two days kind of thing, and all your food and 341 00:16:23,000 --> 00:16:24,840 Speaker 1: everything have you. 342 00:16:24,920 --> 00:16:27,720 Speaker 3: What's the biggest lesson you've learned or advice piece of 343 00:16:27,760 --> 00:16:31,440 Speaker 3: advice you could pass on to people who are thinking 344 00:16:31,480 --> 00:16:33,120 Speaker 3: of opening their own little cafe up. 345 00:16:34,240 --> 00:16:35,880 Speaker 1: I think if you can get it in a good 346 00:16:35,880 --> 00:16:38,440 Speaker 1: spot and you can build a great community, a cafe 347 00:16:38,560 --> 00:16:42,840 Speaker 1: can be awesome. But I wouldn't say that owning, especially 348 00:16:42,840 --> 00:16:45,520 Speaker 1: with us, like it's not a restaurant, but owning just 349 00:16:45,560 --> 00:16:48,520 Speaker 1: a cafe, like we do make toasties and we have croissants, 350 00:16:48,520 --> 00:16:51,000 Speaker 1: and we have like a whole pastry display and everything. 351 00:16:51,480 --> 00:16:54,760 Speaker 1: I would say that cafes can make a lot of money. 352 00:16:54,800 --> 00:16:56,960 Speaker 1: But not like a lot a lot of money. I 353 00:16:57,000 --> 00:17:00,000 Speaker 1: think people that do own cafes definitely do it more 354 00:17:00,080 --> 00:17:02,600 Speaker 1: for the love of the community and you know, that 355 00:17:02,680 --> 00:17:05,000 Speaker 1: sense of community that you get from having a cafe 356 00:17:05,040 --> 00:17:08,240 Speaker 1: and making someone's morning when you get their coffee order 357 00:17:08,280 --> 00:17:09,880 Speaker 1: the same every single day, and you know, you get 358 00:17:09,880 --> 00:17:13,439 Speaker 1: to know the locals. I definitely think being in a 359 00:17:13,760 --> 00:17:16,160 Speaker 1: coffee shop, hole in the wall, nook in the wall 360 00:17:16,240 --> 00:17:20,600 Speaker 1: situation is definitely more of a passion and community project. 361 00:17:20,840 --> 00:17:22,760 Speaker 1: But some people do cafe so well and then they 362 00:17:22,760 --> 00:17:25,600 Speaker 1: have multiple around one city kind of thing, you know. 363 00:17:26,160 --> 00:17:28,840 Speaker 1: But I'd say definitely take a look at the financial 364 00:17:28,880 --> 00:17:31,399 Speaker 1: side of running a cafe before you open it, and 365 00:17:31,440 --> 00:17:33,360 Speaker 1: you've got to do it out of love and out 366 00:17:33,359 --> 00:17:35,359 Speaker 1: of passion. And that's definitely what we do. And I 367 00:17:35,359 --> 00:17:37,840 Speaker 1: guess one of the best things to come out of 368 00:17:37,880 --> 00:17:42,000 Speaker 1: opening this cafe is us moving Fate in next door. 369 00:17:43,040 --> 00:17:46,960 Speaker 1: It's just elevated our community even more and even to 370 00:17:47,119 --> 00:17:50,520 Speaker 1: like this weekend. This weekend just gone like they're getting 371 00:17:50,560 --> 00:17:53,399 Speaker 1: absolutely pumped. I had to call in friends of friends 372 00:17:53,400 --> 00:17:55,240 Speaker 1: who are baristas to come in and do some little 373 00:17:55,280 --> 00:17:58,800 Speaker 1: celebrity shifts because they've just been getting absolutely pumped because 374 00:17:58,800 --> 00:18:01,520 Speaker 1: now our Fate community is as well, and it's just 375 00:18:01,560 --> 00:18:04,040 Speaker 1: so nice to just have something like that. And a 376 00:18:04,040 --> 00:18:05,480 Speaker 1: lot of people always say, are you going to open 377 00:18:05,480 --> 00:18:08,320 Speaker 1: an out do in Melbourne? Please come here, please come there. No, 378 00:18:09,359 --> 00:18:11,840 Speaker 1: as much as I would love to, because I love 379 00:18:11,920 --> 00:18:15,920 Speaker 1: that community that a cafe creates, it is so much 380 00:18:16,080 --> 00:18:20,760 Speaker 1: bitterly work and expanding in hospitality isn't something that I 381 00:18:20,800 --> 00:18:23,280 Speaker 1: want to do, so unfortunately there is going to be 382 00:18:23,320 --> 00:18:25,600 Speaker 1: no more outdoors. Never say never. You never know what 383 00:18:25,800 --> 00:18:29,600 Speaker 1: five years might hold. But for now, Outdo is just 384 00:18:29,640 --> 00:18:32,679 Speaker 1: our special little Newcastle baby, and you're just gonna have 385 00:18:32,720 --> 00:18:35,360 Speaker 1: to make a trip to Newcastle, have a little getaway 386 00:18:35,359 --> 00:18:37,600 Speaker 1: in summer, come come to the beaches, go up to 387 00:18:37,640 --> 00:18:40,760 Speaker 1: Nelson Bay. There's lots of amazing, beautiful places to go 388 00:18:40,800 --> 00:18:42,960 Speaker 1: in Newcastle. Then you can come to Fate and out 389 00:18:42,960 --> 00:18:44,320 Speaker 1: Do and make a whole trip of it. And that's 390 00:18:44,560 --> 00:18:46,600 Speaker 1: one of the coolest things as well, is I feel 391 00:18:46,600 --> 00:18:48,240 Speaker 1: like when people are traveling up and down the East 392 00:18:48,280 --> 00:18:51,680 Speaker 1: Coast of Australia, they do sometimes pop into Newcastle as 393 00:18:51,680 --> 00:18:53,520 Speaker 1: like a detour, and then we have so many people 394 00:18:54,240 --> 00:18:57,040 Speaker 1: making their way to outdoing Fate now as part of 395 00:18:57,040 --> 00:18:59,600 Speaker 1: their travelers, like we're from Port McCrory, but we're going. 396 00:18:59,359 --> 00:19:00,120 Speaker 2: Down to Sydney. 397 00:19:00,119 --> 00:19:02,600 Speaker 1: We've popped in the Newcastle, Like it's so cool. It's 398 00:19:02,640 --> 00:19:06,440 Speaker 1: like we've made this little destination for our community. So yeah, 399 00:19:06,440 --> 00:19:09,320 Speaker 1: that's a little bit about our cafe and how it 400 00:19:09,359 --> 00:19:11,680 Speaker 1: all came to be and the studio and how we 401 00:19:11,920 --> 00:19:14,720 Speaker 1: turn that into our fate store and it's a cute 402 00:19:14,760 --> 00:19:17,320 Speaker 1: little story and yeah, I love it.