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Speaker 1: Welcome to the mentor, and I'm Mark Boris actually welcome

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Speaker 1: to the mentor.

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Speaker 2: Mate, thank you so much for having me on. Mark.

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Speaker 1: I'm get a lot of energy from you.

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Speaker 2: Yeah, yeah, Tuesday, so.

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Speaker 1: Tuesdays with me, Juesdays like Sundays every other day. But

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Speaker 1: your business called Common Entertainment. Yeah, so you're the founder,

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Speaker 1: co founder? What's the deal?

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Speaker 2: Co founder? Me and two other people? Yep.

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Speaker 1: And if you just take you back like you've got

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Speaker 1: an English accent, I think.

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Speaker 2: I'm holding on for dear life though I'm almost.

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Speaker 1: Aussy almost Well, uh, I tell you, mate, it's going

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Speaker 1: to tell you why to becoming ausy. I'm sure your

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Speaker 1: family tells you a Naussey accent when I go.

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Speaker 2: Back home all the time sounds souzzy. I've been here

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Speaker 2: for fourteen years now, so where we're seeing on? You

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Speaker 2: from East London? East London bornum raised and then moved

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Speaker 2: here when I was fourteen.

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Speaker 1: Yeah, so fourteen. It sounds like an East.

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Speaker 2: Ender I'm putting on now, aren't I under pressure?

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Speaker 1: Yeah? They have any centers these days? Is the same

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Speaker 1: deal as it used to be?

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Speaker 2: I actually don't think they do. I don't know if

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Speaker 2: it's still it was one of the was the thing

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Speaker 2: longest running sitcoms, not not part from the show. But

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Speaker 2: then you're talking about the East in London geezers. Oh yeah,

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Speaker 2: they're they're about. There's loads of them here as well.

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Speaker 1: Really, so there's a deal, I still think.

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Speaker 2: I think so, yeah, I just got to go to Couldie.

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Speaker 2: There's loads of them there.

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Speaker 1: Yeah. Wow. Well we're in this building here, we got

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Speaker 1: quite a lot of them actually a residence upstairs. Actually

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Speaker 1: they turn into be our best party is actually be honestly,

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Speaker 1: they're pretty good at a party. You're getting to know me, Well,

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Speaker 1: they don't mind drink, so let's get to know a

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Speaker 1: little bit. So you came from London, so you're a

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Speaker 1: London boy. You arrived in austral when fourteen years ago,

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Speaker 1: what do you do?

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Speaker 2: I So, to go back to the start, My mum

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Speaker 2: came back backing around here when she was younger and

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Speaker 2: basically spent her whole life trying to convince my dad

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Speaker 2: to come out here on holiday. Probably when I was

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Speaker 2: about year seven in school, so actually probably a bit younger,

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Speaker 2: maybe thirteen. We came on holiday, loved it, fell in

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Speaker 2: love with it instantly, and then about nine months later,

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Speaker 2: my mom and dad sat me and my sister down

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Speaker 2: at the dinner table and said, we're moving to Sydney. And,

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Speaker 2: as it's called stroppy, fourteen year old that thought they

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Speaker 2: knew how the world worked, you can imagine I was

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Speaker 2: overjoyed with that decision.

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Speaker 1: Yeah, I'm not.

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Speaker 2: Exactly you're just settling into school. Yeah, just a volatile age,

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Speaker 2: but made the move. My mom and dad living Rubra,

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Speaker 2: So you'll be sadden to hear that. My affiliation with

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Speaker 2: rugby League is more rabbit shaped than yours, perhaps, but yeah,

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Speaker 2: it's well.

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Speaker 1: Least on the east side. It's sort of on the

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Speaker 1: coast anyway.

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Speaker 2: I was hoping would get along. I wouldn't want to

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Speaker 2: reveal that too early, but it's come out. So the

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Speaker 2: hewll a, have you been living here since twenty eleven?

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Speaker 2: So yeah, thirteen years.

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Speaker 1: Sorry, So you went to school he for a couple

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Speaker 1: of years.

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Speaker 2: Yeah, I went to Waverley in the East and Suburbs

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Speaker 2: and yeah.

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Speaker 1: Well that is us Waverley sas BONDI. So you are

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Speaker 1: a really Rooster.

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Speaker 2: I know it was a tough decision to make. My

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Speaker 2: old man is a big Roosters fan, is he? But

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Speaker 2: there's a divide in the family.

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Speaker 1: Yeah, well that happens when someone's gone for the bunnies

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Speaker 1: and someone Unfortunately, that sort of can't happen in the joint.

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Speaker 1: But you so you wave me boy, And what did

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Speaker 1: you do when you're at school?

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Speaker 2: When I wasn't at school, I wasn't. Part of the

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Speaker 2: reason probably why we moved here is I was messing

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Speaker 2: about at school in the UK when I came here.

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Speaker 2: Tried to knuckle down. But that knuckling down didn't mean

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Speaker 2: I was necessarily good at anything, sciences, maths, all that.

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Speaker 2: But one thing I could kind of do was right.

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Speaker 2: I was a decent writer, had a bit of creative flair,

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Speaker 2: so I went straight into journalism at uts Ye enjoyed that.

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Speaker 2: I felt like it kind of whipped through, really got

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Speaker 2: chewed up and spat out the other side. And I

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Speaker 2: was kind of wondering what to do with myself later. Yeah,

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Speaker 2: I know, tell me about it. The hext day is real.

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Speaker 2: And and then I was one of those weirdos that

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Speaker 2: was checking their kind of university emails after you get

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Speaker 2: after you graduate, and there was a job for Fox

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Speaker 2: Sports on there, so I thought, I love sport. I've

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Speaker 2: come to love rugby league, love football, and I've just

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Speaker 2: thought that was the kind of role for me. So

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Speaker 2: when in there as a journalist, it initially started as

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Speaker 2: a video kind of editor and then quickly kind of

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Speaker 2: moved into writing and yeah, journalism really reporting, Yes.

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Speaker 1: And you started to practice what you just learned at university,

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Speaker 1: but in a sports environment. What happened after that?

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Speaker 2: The pandemic hit. The pandemic came about and Fox along

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Speaker 2: with other you know, big businesses, small businesses, corporations around

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Speaker 2: the world. I need to let a lot of people go,

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Speaker 2: and I found myself being one of them was let

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Speaker 2: go people did stay. I don't think I was thought

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Speaker 2: I was probably a bit too one dimensional. Was just

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Speaker 2: a writer.

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Speaker 1: What do you mean by that?

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Speaker 2: I was just a writer. I was a content producer

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Speaker 2: as opposed to what you know, offering to get myself

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Speaker 2: in front of CAM, offering to go into the commercial

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Speaker 2: side of things and exploring sales. It was great for

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Speaker 2: me at the time coming out of university. And maybe

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Speaker 2: I've got a bit too comfortable, but even in terms

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Speaker 2: of the codes I was writing about, I was just

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Speaker 2: writing about football. I loved loads, So yeah, I just

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Speaker 2: felt that I was kind of yeah, a bit one

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Speaker 2: dimensional or not diverse enough. And when push comes to shove,

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Speaker 2: obviously a load of people got to let go as well.

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Speaker 2: And I loved my time there. It was you know,

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Speaker 2: they took a shot on.

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Speaker 1: A Yeah, But on reflection, what would you say to

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Speaker 1: a young person today who's going into those environments to

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Speaker 1: make sure you're a bit more ballerproof because you know,

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Speaker 1: shit happens. I mean the world changes. Look at now,

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Speaker 1: right now, we're going through all this drama at the

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Speaker 1: moment economically, I don't know what it all means, but

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Speaker 1: people are going to start looking at well, hanging a

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Speaker 1: minute and may go and do a shitty period. Should

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Speaker 1: I start putting my managing my costs and you know,

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Speaker 1: they've got to work out who they're going to move on.

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Speaker 1: It doesn't necessarily mean they didn't like you in particular.

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Speaker 1: What would you say to people?

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Speaker 2: Yeah, it's a good question. I think what I've always

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Speaker 2: found and with that, and I've been made redundant since

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Speaker 2: then as well, is diversifying making yourself unfirable when regardless

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Speaker 2: of whether it's pandemics or redundancies, people cutting costs. As

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Speaker 2: you said, we're going through that a lot of the moment,

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Speaker 2: especially in the media industry, just making yourself bringing your

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Speaker 2: skills up to a level that yeah, it's going to

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Speaker 2: be a really hard decision for your employer when those

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Speaker 2: kind of tough decisions need to be made. I think

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Speaker 2: I always, even at a lad Bible, I was always

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Speaker 2: telling people, you know, if you say it was, get

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Speaker 2: in front of the camera, try and try your hand

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Speaker 2: at different kind of things. If you're in content, explore sales,

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Speaker 2: explore commercial, explore monetization.

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Speaker 1: What makes yourself available.

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Speaker 2: Absolutely, yeah, make yourself available. Don't go hiding, put your

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Speaker 2: hand up, be involved, and it's white belt karate mentality

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Speaker 2: a lot of the time. But show that you're interested,

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Speaker 2: show you want to be there, and make sure you're diverse.

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Speaker 1: For younger there's a lesson in that. I guess maybe

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Speaker 1: the first lesson is perhaps be aware of what's going

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Speaker 1: on out there. Just don't think I've got my job

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Speaker 1: and I get paid. I'll go home on Friday, go

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Speaker 1: and get on the pis of my mates. You know,

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Speaker 1: I've got enough money pay the rent or I'm living

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Speaker 1: at home. One of the case, I might be saving

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Speaker 1: for a deposit. Whatever the case I be. But I'm

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Speaker 1: safe because I think these days, no one's really safe.

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Speaker 1: So I think that perhaps maybe one of the lessons,

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Speaker 1: and like's your opinion on this, particularly in the media game,

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Speaker 1: but I think one of the lessons is in any game,

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Speaker 1: is to be aware of the landscape, what's changing out there.

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Speaker 1: And am I a category of risk as opposed to

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Speaker 1: me personally? You know they're going to get rid of

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Speaker 1: me in particular, But am I in a category risk?

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Speaker 1: Am I only recently joined the joint? Am I in

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Speaker 1: an industry that's getting bashed up? Is my industry something

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Speaker 1: that is one of the first to dump costs, including

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Speaker 1: which includes stuff when things get to be dodgy out

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Speaker 1: there in terms of revenues. I mean that that means

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Speaker 1: you've got to keep up to date with the media.

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Speaker 1: You've got to be reading shit final what was going on?

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Speaker 1: Is that a lesson that you've learned as a young.

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Speaker 2: Man, absolutely one hundred percent. Just being across things. I think,

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Speaker 2: like what you alluded to before, you can often kind

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Speaker 2: of not that you're getting in a rupt but you

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Speaker 2: get comfortable, right, you know, you're happy doing your day

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Speaker 2: to day stuff, but be on top of things, especially

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Speaker 2: as a young person. Ask about if it is a

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Speaker 2: small business, Ask about p and ls, yeah, ask about

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Speaker 2: where the businesses invest in money. Ask about hiring, is

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Speaker 2: they're hiring freezes, the use your company open hiring. I

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Speaker 2: think being across things, and sometimes maybe because I was

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Speaker 2: young and a bit naive, wasn't across kind of states

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Speaker 2: of things. Again, this is all with the backdrop of

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Speaker 2: the pandemic with Fox, but.

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Speaker 1: Those of these happen more often now. But just I

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Speaker 1: don't know. I just think shit happens a lot now.

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Speaker 2: I agree, But it might not.

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Speaker 1: Be a pandemic, but it'll be could be another global

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Speaker 1: fin it's crisis. Who knows everything's on the cars today?

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Speaker 1: Last fifteen years of I looked back, whoever thought it

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Speaker 1: was GFC? Lots of people said they knew it was coming,

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Speaker 1: But like, whoever thought of that? Not many? Most of

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Speaker 1: us didn't. Whoever thought there was going to be a pandemic.

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Speaker 1: Nobody whoever thought it was going to be a vaccine

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Speaker 1: for the pandemic. Nobody like whoever thought that inflation would

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Speaker 1: be raging around the world because we're going to have

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Speaker 1: a supply chain problem. Nobody whoever thought injurraders are going

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Speaker 1: to go down to in Australia zero point one percent

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Speaker 1: and then within two years get up to four point

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Speaker 1: three five percent, which were out today. Nobody. I mean,

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Speaker 1: I've been around on the time. I've never seen these

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Speaker 1: the volatility as we see today like ever before, and

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Speaker 1: I think it's here to stay. So good point that

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Speaker 1: you're and we'll talk about your BIS relative these things

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Speaker 1: at a moment, but a good point is young people

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Speaker 1: just got to get their heads around this stuff. And

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Speaker 1: where would you say that the best place for him

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Speaker 1: to find this information is? I mean, what do you

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Speaker 1: look at you're still young, what do you look at

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Speaker 1: the keep in touch? I just read what is it social?

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Speaker 1: What do you look where?

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Speaker 2: You're looking scouring social anyway for work? But try and

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Speaker 2: get across even things I don't like reading some traditional newspapers.

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Speaker 2: Still try and read, like just trying to expand your

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Speaker 2: your your knowledge in that sense, really your scope. It

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Speaker 2: might not be stuff that you're it might not be

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Speaker 2: a beautifully written opinion piece about something you really care

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Speaker 2: about is you're passionate about, but it's good to know

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Speaker 2: these things stuff about you know, if you're not interested

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Speaker 2: in finance, want you should want to learn about finance.

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Speaker 2: If you're not massively interested in entertainment and what's going

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Speaker 2: on in there, you should kind of want to learn

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Speaker 2: about that. Again, it comes back to like diversify and

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Speaker 2: really making sure you're kind of covering covering your backside.

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Speaker 1: It is the max is the what maybe is the

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Speaker 1: word words phrase be curious? Absolutely, yeah, continue to be curious,

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Speaker 1: totally down, Just fucking put your the sands say nothing

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Speaker 1: as all good. I'm sweet.

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Speaker 2: Yeah, some people, unfortunately do and well.

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Speaker 1: Our parents did. They got a job and they stay that. Well,

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Speaker 1: your dad might have because he come to Australia. My

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Speaker 1: dad neither, because he comes a straight but generally speaking,

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Speaker 1: he stayed in the same job for most of his

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Speaker 1: life or in fact his whole life. And that's what

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Speaker 1: people did in those days. You got a job and

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Speaker 1: stayed there, and you're probably there fifty years later and

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Speaker 1: you've got a watch or something, and you paid your

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Speaker 1: house off and you've got some super and yeah it's

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Speaker 1: all good, you retire sixty five. That model has changed

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Speaker 1: completely for everyone across the world. And then just on

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Speaker 1: the other thing, which I thought was very interesting you

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Speaker 1: said was be accessible to do other things. So you know,

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Speaker 1: there's no point being a one trick pony. You've got

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Speaker 1: to have a few more tricks up your sleeve, you know.

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Speaker 1: And I think that's a really important lesson today. Like

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Speaker 1: you know, if you're a journalist, like a content writer

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Speaker 1: in your case, you were a writer, you've got to

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Speaker 1: start to learn be curious again, learn it at filming

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Speaker 1: social media sales totally. It might be it might not

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Speaker 1: be a bag, but still have a crack at it.

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Speaker 2: Yeah, and you're not going to be amazing that. Yeah, yeah,

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Speaker 2: you're not going to come in and change the game.

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Speaker 2: But you've got to be got to be a sponge.

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Speaker 2: Got to learn and then you can start to implement

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Speaker 2: and quickly you'll find that you're kind of well mine,

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Speaker 2: you're spinning plates by yourself, but also that you're cross things.

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Speaker 2: And it relates back to what you were saying about, Yeah,

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Speaker 2: just knowing the business inside out?

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Speaker 1: How much of that this is taking risk? So have

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Speaker 1: have do you think? I mean you do a lot

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Speaker 1: of young people. Do you think that our appetite for

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Speaker 1: risk has increased or is less for younger people? For

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Speaker 1: young for the younger generation, for the twenty to thirties,

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Speaker 1: is do you think our risk appetite is less or

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Speaker 1: more than it was, say years ago, when you first

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Speaker 1: kicked off work.

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Speaker 2: It's a good question. I think people are more inclined

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Speaker 2: to take risks. Again. A lot of it plays into

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Speaker 2: social media. You see people that you want to look like,

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Speaker 2: you want to be like, you want to be as

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Speaker 2: successful as people have got a very very high benchmark

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Speaker 2: of themselves and where they want to.

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Speaker 1: Get to, well, certainly where they present absolutely.

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Speaker 2: Yeah, not all of it is your bang on. Not

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Speaker 2: all of it is.

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Speaker 1: I'm presenting my best self on Instagram. Now when when

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Speaker 1: when people see on Instagram whatever, there's lights, there's a

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Speaker 1: look at my best Actually. You know, something said the

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Speaker 1: other day I was in where was I in Bingley

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Speaker 1: or some Harvey Norman? I can't remember. Two there's two

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Speaker 1: free ads and some Blue Blake comes and he goes hey.

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Speaker 1: He said, you're my Boris and I said, yeah, I'm

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Speaker 1: just trying to buy I was going to fridge and

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Speaker 1: he said, he said arm and walks brogue. He said,

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Speaker 1: I love what you're doing. Said, you know, it's interesting

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Speaker 1: you look older in real life. I don't know what

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Speaker 1: the fuck he realized When he realized that you talk

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Speaker 1: a big gulp, but it's probably right because you know,

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Speaker 1: my team to make sure I'm the best possible version

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Speaker 1: of myself when I'm on camera, and they'd be thinking

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Speaker 1: about social media today, everybody just presents the best version

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Speaker 1: of themselves. And we're going to talk about this because

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Speaker 1: you know, common entertainment is has a certain thesis about

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Speaker 1: it and and I want to talk about, you know,

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Speaker 1: the nice, nicer version of people today relatives to say,

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Speaker 1: let's look at lad Bible, which is your next fora

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Speaker 1: that was lad Bible next, the next business you went

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Speaker 1: into it? So it was follow lad Bible.

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Speaker 2: Guys, Fox into lad Bible.

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Speaker 1: Yeah, check me through that lad Bible was I followed them.

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Speaker 1: But some people here who don't follow that Bible talk

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Speaker 1: talk to us.

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Speaker 2: What about So lad Bible was arguably one of the

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Speaker 2: biggest youth publishers on the planet.

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Speaker 1: Youth publishing being which age I.

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Speaker 2: Think it's eighteen to thirty five year olds. Was there?

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Speaker 2: Was there kind of go and what a company like? Again,

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Speaker 2: I was cut to go back to Fox come out

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Speaker 2: of the pandemic, redundant at twenty something year old, down

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Speaker 2: tools on everything else. So it's funny I saw Lad

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Speaker 2: Bible's job on Seek. I kind of moved back home

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Speaker 2: with my parents, was flapping around a bit concerned, as

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Speaker 2: I'm sure everyone else was, but saw the the ad

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Speaker 2: for it, for the job on Seek, and obviously being

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Speaker 2: from the UK, I know, I know their bag, I

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Speaker 2: know that they're all about so I kind of down

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Speaker 2: tools on everything else and knew that that was the

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Speaker 2: role for me, and it involved I think I was

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Speaker 2: higher in Australia, higher number eight or seven or so.

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Speaker 1: They were launching you in Australia.

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Speaker 2: They were launching and they needed someone to help version

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Speaker 2: of their Bible. Yeah, Lad Bible Australia Ossie UK. Very

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Speaker 2: similar culture, very similar sense of humor, a few differences,

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Speaker 2: but there was a massive appetite. They've got a huge

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Speaker 2: Ossie audience. Anyway, kind of tested the market here and

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Speaker 2: we're like boom, We're in. So they needed someone to

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Speaker 2: launch Sport Bible really so looked at me for some reason,

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Speaker 2: liked me, I don't know why, but liked me and

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Speaker 2: gave me a shot and it was amazing. Such a

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Speaker 2: good team. I mean, it's all people kind of my age,

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Speaker 2: people who are ambitious, growing a really really good brand

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Speaker 2: in Australia.

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Speaker 1: And how well did together?

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Speaker 2: So what what?

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Speaker 1: What give me some mytries some of.

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Speaker 2: The numbers they reached almost I think the main kind

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Speaker 2: of number that we put in our pitch decks was

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Speaker 2: two thirds of all Australians is what they reached, which

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Speaker 2: was a huge number. Massive forgetting that young people, you know,

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Speaker 2: every demographic as well, So it's huge numbers that they reached.

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Speaker 2: Great content, great brand, and just being involved with that. Again,

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Speaker 2: it referred back to what I kind of mentioned earlier.

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Speaker 2: I started off as my role as journalist, but I

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Speaker 2: was never really.

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Speaker 1: A journalist content writer.

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Speaker 2: I was more of a writer writing for website, and

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Speaker 2: then I kind of pivoted and wanted to do a

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Speaker 2: bit more on social so that that needed some love.

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Speaker 1: But did you ask for that?

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Speaker 2: Yeah? Yeah, you know. I had a really good report

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Speaker 2: with the boss is there and the general manager is

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Speaker 2: now my current business partner, so we have a great relationship.

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Speaker 2: My old head of content, she was amazing, and they

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Speaker 2: really had their thing was you're here for a reason

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Speaker 2: and we have complete and utter faith, go out and

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Speaker 2: do what you think. Yeah, and not just me, but

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Speaker 2: the whole pretty much everyone.

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Speaker 1: No, with you know, some exceptions, some exceptions.

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Speaker 2: Not every bad idea is, you know, a great idea,

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Speaker 2: but they definitely wouldn't turn their nose up at ideas,

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Speaker 2: and we saw really good success.

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Speaker 1: Why do you think something of that takes off so

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Speaker 1: well so quickly in like in Australia for example, Like

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Speaker 1: how why is it they grab the audience so fast?

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Speaker 2: I think it's a good question. I think to do

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Speaker 2: with the brand itself straight away. Because the brand, people

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Speaker 2: know the brand. It's so cool. Sometimes people don't even

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Speaker 2: realize that they were looking at the brand because you know,

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Speaker 2: we're all doom scrolling on social media. Oh that's led Bible, Okay, cool? Yeah,

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Speaker 2: I know you guys, people don't even realize that they're

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Speaker 2: kind of looking at it. It's a great brand, it's

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Speaker 2: our whole thing was kind of steering away from the lad. Obviously,

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Speaker 2: a lad in the UK is a friend a buddy,

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Speaker 2: whereas here it's teens and train stations. Yeah, so we

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Speaker 2: kind of always tried to steer away from that, and

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Speaker 2: we had a very.

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Speaker 1: Bag shoulder in the bum bags was a lad bag?

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Speaker 1: Where were there things are there? Yeah? Yeah, he's a lad.

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Speaker 2: And our thing was yeah, always kind of we had

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Speaker 2: a very gender neutral kind of it was like fifty

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Speaker 2: to fifty split. Like we had a really really strong

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Speaker 2: audience base. And to answer your original question why it

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Speaker 2: kind of took off good hiring. We hired some amazing

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Speaker 2: people who were who just helped it, just elevated it

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Speaker 2: really and the brand was quality so so good. It

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Speaker 2: was a great I went. I went to just the

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Speaker 2: opportunities as well. I went to WrestleMania in Dallas. I

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Speaker 2: don't even know what I don't even know what wrestling is,

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Speaker 2: but I was surrounded by middle aged blokes with two

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Speaker 2: plastic belts around there are I was honestly crazy. But

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Speaker 2: covering Women's World Cup, covering NRL, had a really good

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Speaker 2: relationship with some amazing companies and amazing brands NRLB and

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Speaker 2: one of them a bunch of betting companies that we

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Speaker 2: kind of worked with on commercial campaigns. And yeah, honestly,

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Speaker 2: such a such a great environment to work in.

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Speaker 1: And what happened.

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Speaker 2: Redundancies again, Really you.

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Speaker 1: Know it's do they close closed shop.

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Speaker 2: Closed APAC region? Yeah, so closed Aypac region. We were

404
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Speaker 2: making money, But there's bigger markets, there's US markets that

405
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Speaker 2: you can explore. And the Australian market was Yeah, we

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Speaker 2: just end up getting all of the Apac kind so

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Speaker 2: we had offices in New Zealand, one in Melbourne and

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Speaker 2: Sydney as well. So yeah, we were all yes.

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Speaker 1: And then lad Bible it's still it's still comes from Minescriber.

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Speaker 1: It's the English version version.

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Speaker 2: Yeah, there's still Australian pages. So they' they've brought content

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Speaker 2: in house, right and still people running the pages. It's

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Speaker 2: just the team got kind of stripped back. Yeah.

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Speaker 1: So I'm going to go the break. When I come back,

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Speaker 1: I want to know how you decided, why you decide

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Speaker 1: if you remember the day where you sit down with

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Speaker 1: your co founder and you decided to build this thing

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Speaker 1: up called Common Entertainment. By the way, before I do

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Speaker 1: gather break, how long has it been around for?

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Speaker 2: So we've we're brand new, just launched about a month ago.

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Speaker 2: That a month ago, wow, But we've been working on

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Speaker 2: it in the background for how long about six seven

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Speaker 2: months now?

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Speaker 1: Wow?

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Speaker 2: Yeah, since the redundancies.

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Speaker 1: Okay, so when we come back and then we're going

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Speaker 1: to talk about something that's just brand new, look.

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Speaker 2: Forward to it.

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Speaker 1: I'm back from the break. I'm here with Max Sherry.

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Speaker 1: Now Max is the co founder of Common Entertainment. And

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Speaker 1: you did say Max that your co founder is your

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Speaker 1: ex general manager or something like that. Tell me that.

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Speaker 1: Tell me about however that all worked.

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Speaker 2: So I've actually got two co founders. One was our

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Speaker 2: head of sales at lad Bible and one was the

436
00:21:02,200 --> 00:21:07,000
Speaker 2: general manager. Joe was the man who brought lad Bible

437
00:21:07,080 --> 00:21:11,040
Speaker 2: out to Australia yep, tested that market and kind of yeah,

438
00:21:11,080 --> 00:21:14,560
Speaker 2: it was the big boss in APAC. And then Rachel Hall,

439
00:21:14,840 --> 00:21:17,560
Speaker 2: she was our head of sales, so responsible for some

440
00:21:17,680 --> 00:21:23,399
Speaker 2: huge client campaigns, commercial stuff, and both just bosses in

441
00:21:23,440 --> 00:21:24,680
Speaker 2: general amazing in.

442
00:21:24,680 --> 00:21:28,280
Speaker 1: Terms of sales. Helped me out eat. So how does

443
00:21:29,280 --> 00:21:34,320
Speaker 1: how did lad Bible supports Bible? How do they commercialize

444
00:21:34,520 --> 00:21:36,520
Speaker 1: their social content or their social media.

445
00:21:37,040 --> 00:21:40,960
Speaker 2: It's all ad space. Really. If you can guarantee a

446
00:21:41,040 --> 00:21:46,200
Speaker 2: company a campaign a million eyeballs on a product, then

447
00:21:46,320 --> 00:21:48,639
Speaker 2: brands want to kind of throw money at that. And

448
00:21:48,720 --> 00:21:52,680
Speaker 2: digital it is a new space, but it's essentially advertising.

449
00:21:52,760 --> 00:21:57,120
Speaker 2: So we would run we would explore commercial campaigns as

450
00:21:57,240 --> 00:22:00,239
Speaker 2: bigger activations. We I mean, you seem to remember us

451
00:22:00,280 --> 00:22:02,840
Speaker 2: doing an escape room for I think it was Amazon

452
00:22:03,080 --> 00:22:05,760
Speaker 2: in the middle of Sydney. So there's big picture stuff

453
00:22:05,840 --> 00:22:09,359
Speaker 2: like that. There's also you know, articles that can be

454
00:22:09,400 --> 00:22:12,520
Speaker 2: written that can live on your channels, posts that can

455
00:22:12,560 --> 00:22:15,199
Speaker 2: go live, interviews that we can do. We loved a

456
00:22:15,240 --> 00:22:15,800
Speaker 2: vox pop.

457
00:22:16,400 --> 00:22:18,000
Speaker 1: I was all about that and this moment of box

458
00:22:18,080 --> 00:22:18,600
Speaker 1: pop is.

459
00:22:20,240 --> 00:22:22,920
Speaker 2: Giving an idiot like me and Mike and going outside

460
00:22:23,000 --> 00:22:26,399
Speaker 2: absolutely and just random. You get some amazing characters and

461
00:22:26,440 --> 00:22:28,439
Speaker 2: get to rub shoulders and some cool people. But we

462
00:22:28,480 --> 00:22:30,280
Speaker 2: did it at the Women's World cart that was amazing.

463
00:22:31,240 --> 00:22:33,640
Speaker 2: Is ramming around the streets depending on the campaign. Really,

464
00:22:33,680 --> 00:22:38,040
Speaker 2: we flew to Brisbane for with McDonald's for the Women's

465
00:22:38,040 --> 00:22:40,360
Speaker 2: World Cup and did some cool vox pop stuff there

466
00:22:40,440 --> 00:22:41,320
Speaker 2: And and.

467
00:22:41,280 --> 00:22:42,879
Speaker 1: Why do you and what and why do you think

468
00:22:43,400 --> 00:22:45,320
Speaker 1: there would have been you this? This is when you're

469
00:22:45,320 --> 00:22:49,399
Speaker 1: a lab Bible supports Bible. Why do you think like

470
00:22:50,119 --> 00:22:53,239
Speaker 1: big brands would employ you guys to do boxing, Like

471
00:22:54,320 --> 00:22:56,159
Speaker 1: why would they do? That's what's good? What's in it

472
00:22:56,160 --> 00:22:56,480
Speaker 1: for them?

473
00:22:56,960 --> 00:23:00,879
Speaker 2: Well, it kind of comes down to the media and

474
00:23:00,920 --> 00:23:03,840
Speaker 2: your competitors as well, Right Like lad Bible is such

475
00:23:03,880 --> 00:23:06,919
Speaker 2: a cool brand that you want to align with, not

476
00:23:07,160 --> 00:23:11,520
Speaker 2: regardless of reach reaches speaks for itself as a brand.

477
00:23:11,600 --> 00:23:12,920
Speaker 2: It was brand just wanted.

478
00:23:12,720 --> 00:23:16,760
Speaker 1: To brand alignments. Yeah, a little bit of reflective glory. Yeah,

479
00:23:17,119 --> 00:23:19,919
Speaker 1: for your audience, for their audience at the time. So

480
00:23:20,560 --> 00:23:26,000
Speaker 1: Common Entertainment. What's the deal with the name? What I

481
00:23:26,040 --> 00:23:29,239
Speaker 1: mean is that house commons? I don't know what. Tell me,

482
00:23:29,440 --> 00:23:31,440
Speaker 1: what are we talking about? What's common Entertainment means? Where

483
00:23:31,440 --> 00:23:32,200
Speaker 1: their name come from?

484
00:23:32,359 --> 00:23:35,040
Speaker 2: The name? It was actually my co founders that came

485
00:23:35,119 --> 00:23:39,760
Speaker 2: up with it. Joe is actually from East London near me. Also, Yeah,

486
00:23:39,760 --> 00:23:43,080
Speaker 2: he's Rache's Ossie. So we're bouncing out a little bit there.

487
00:23:43,200 --> 00:23:46,840
Speaker 2: But he's always he's always been called a commoner. His

488
00:23:47,920 --> 00:23:51,200
Speaker 2: wife calls him very common, which is to go back

489
00:23:51,200 --> 00:23:54,399
Speaker 2: to the very start, a bit Cockney and a bit street. Yeah,

490
00:23:54,440 --> 00:23:57,679
Speaker 2: and that was kind of it. But it has loads

491
00:23:57,680 --> 00:24:00,840
Speaker 2: of other meanings. I mean, even our logo the sea

492
00:24:00,920 --> 00:24:04,119
Speaker 2: with the kind of line on top, it's the common denominator,

493
00:24:04,240 --> 00:24:07,840
Speaker 2: the thing that's left, you know, And just the name.

494
00:24:07,840 --> 00:24:12,000
Speaker 2: There's there's so many other parallels that we're drawing with

495
00:24:12,200 --> 00:24:17,040
Speaker 2: the name and the brand common Good, you know there's

496
00:24:17,760 --> 00:24:19,560
Speaker 2: but yeah, that's kind of where the name started. There's

497
00:24:19,600 --> 00:24:23,800
Speaker 2: been some ropee previous names. I think I'm going to

498
00:24:23,840 --> 00:24:26,200
Speaker 2: out them here, but my co founders were thinking of gaggle,

499
00:24:26,720 --> 00:24:30,080
Speaker 2: like a gaggle of geese. Horrendous, I know, shock. So

500
00:24:30,119 --> 00:24:32,680
Speaker 2: I've outed them there nicely. But we land on common,

501
00:24:32,720 --> 00:24:33,240
Speaker 2: which is good.

502
00:24:33,400 --> 00:24:39,800
Speaker 1: So clearly your whole thesis is about entertainment. It's been entertainment.

503
00:24:40,240 --> 00:24:42,800
Speaker 1: Is there is there information in there too? Is there

504
00:24:42,920 --> 00:24:45,160
Speaker 1: education and information? There was a just entertainment.

505
00:24:45,600 --> 00:24:52,760
Speaker 2: So our thing is really it's it's a multi media publisher,

506
00:24:52,880 --> 00:24:55,640
Speaker 2: brand new one. We want to sell it. Our main

507
00:24:55,640 --> 00:24:59,639
Speaker 2: thing is celebrating humanity, celebrating the extraordinary, every day people

508
00:24:59,640 --> 00:25:03,760
Speaker 2: doing extraordinary things. As you well know, social media is

509
00:25:03,760 --> 00:25:06,040
Speaker 2: a pretty it's a pretty dark place to hang out

510
00:25:06,119 --> 00:25:06,359
Speaker 2: right now.

511
00:25:06,560 --> 00:25:06,919
Speaker 1: Tiring.

512
00:25:07,080 --> 00:25:09,480
Speaker 2: Yeah, it's it's pretty poor and.

513
00:25:09,600 --> 00:25:12,520
Speaker 1: I wouldn't say tedious, but I would say tiring.

514
00:25:12,640 --> 00:25:15,000
Speaker 2: Tiring's a good way to describe it. I agree. You

515
00:25:15,080 --> 00:25:18,520
Speaker 2: come away from it after doom scrolling and come away

516
00:25:18,520 --> 00:25:21,120
Speaker 2: from it feeling disengaged too.

517
00:25:20,960 --> 00:25:24,560
Speaker 1: Flash No, you either feel like fuck me, like everyone's

518
00:25:24,680 --> 00:25:27,840
Speaker 1: killing it and I'm not, which I know is not

519
00:25:27,920 --> 00:25:30,120
Speaker 1: the case. But you either feel that way or eternally,

520
00:25:31,560 --> 00:25:35,159
Speaker 1: Why aren't I Why don't have their numbers? How the

521
00:25:35,160 --> 00:25:38,800
Speaker 1: fuck do they get their numbers or who's this fucking imposta? Yep,

522
00:25:39,200 --> 00:25:41,040
Speaker 1: Like I know more of it than they do. How

523
00:25:41,160 --> 00:25:44,679
Speaker 1: they how they getting in there? Or it's just like

524
00:25:44,880 --> 00:25:50,000
Speaker 1: shit news, like leave me alone, stop telling me the

525
00:25:50,040 --> 00:25:52,840
Speaker 1: same damn thing over and over again. I yes, they this,

526
00:25:53,000 --> 00:25:54,520
Speaker 1: and I don't know when this podcast going to go

527
00:25:54,560 --> 00:25:57,040
Speaker 1: to it, but I could just go back to early

528
00:25:57,040 --> 00:25:59,880
Speaker 1: in August, I was getting hit up on Instagram by

529
00:26:00,040 --> 00:26:02,359
Speaker 1: the disaster was going on the Japanese stock ex changed

530
00:26:02,359 --> 00:26:04,399
Speaker 1: and the US stock ex change and transaction change. But

531
00:26:04,440 --> 00:26:07,920
Speaker 1: like literally I get it, but like everything I got

532
00:26:08,200 --> 00:26:10,800
Speaker 1: was the same because obviously it worked out who I am,

533
00:26:11,000 --> 00:26:13,240
Speaker 1: and it's like what I like I should say, and

534
00:26:13,280 --> 00:26:16,639
Speaker 1: it's just algorithm rhythmic process that just hit me up,

535
00:26:16,640 --> 00:26:18,320
Speaker 1: picked me up in the n I thought, I'm not

536
00:26:18,359 --> 00:26:21,240
Speaker 1: looking at this anymore. It's like depressing me.

537
00:26:21,400 --> 00:26:24,360
Speaker 2: Like not really, but you know what I mean, No, totally,

538
00:26:25,080 --> 00:26:29,800
Speaker 2: you just good. There's a reason and there's so many

539
00:26:29,960 --> 00:26:32,879
Speaker 2: stats behind it. But people's mental health, not just in

540
00:26:32,920 --> 00:26:36,600
Speaker 2: this country but globally it's deteriorating, and sadly social media

541
00:26:36,760 --> 00:26:38,439
Speaker 2: plays a big role in that, like.

542
00:26:38,640 --> 00:26:41,560
Speaker 1: Young people worse. I think that couple worse. The only

543
00:26:41,560 --> 00:26:44,280
Speaker 1: reason why for that is I say that and I

544
00:26:44,320 --> 00:26:46,640
Speaker 1: don't have any evidence. But the only reason I say

545
00:26:46,680 --> 00:26:54,160
Speaker 1: that observationally is that they're not equipped to make proper

546
00:26:54,240 --> 00:26:57,120
Speaker 1: judgments on things because they're young and they're not experienced.

547
00:26:57,520 --> 00:27:00,480
Speaker 1: That's the first thing. Second thing, is there much more

548
00:27:00,480 --> 00:27:03,040
Speaker 1: glued to this, So they have less options because most

549
00:27:03,040 --> 00:27:04,600
Speaker 1: of the options the older people like me have they

550
00:27:04,600 --> 00:27:07,760
Speaker 1: would consider they would consider as boring or just shit,

551
00:27:07,880 --> 00:27:10,080
Speaker 1: like who's going to watch the Channel nine news on

552
00:27:10,119 --> 00:27:13,600
Speaker 1: a Sunday night That the younger people definitely aren't. But

553
00:27:13,680 --> 00:27:16,680
Speaker 1: I have more options in my kit bag, or I

554
00:27:16,760 --> 00:27:19,560
Speaker 1: might not look at social media at all, you know,

555
00:27:19,560 --> 00:27:22,520
Speaker 1: I might just have no media, just maybe go for

556
00:27:22,520 --> 00:27:26,480
Speaker 1: a walk. So unfortunately they're getting hit up all the time.

557
00:27:26,560 --> 00:27:30,119
Speaker 1: It's just repetitive, repetitive, repetitive. Then this probably takes me

558
00:27:30,200 --> 00:27:36,359
Speaker 1: to your thesis, you know, a common entertainment. I mean,

559
00:27:36,520 --> 00:27:38,000
Speaker 1: I just want to open up one up here. I

560
00:27:38,080 --> 00:27:43,080
Speaker 1: mean I was, I was looking at it like, there's

561
00:27:43,359 --> 00:27:49,600
Speaker 1: one here. It says you never know, but the interaction

562
00:27:50,000 --> 00:27:54,119
Speaker 1: possibly saved his life, and there's a young boy I

563
00:27:54,119 --> 00:27:56,840
Speaker 1: think it is. What's your favorite legend of it? Zelda game.

564
00:27:57,840 --> 00:28:01,200
Speaker 2: Yeah, So that post in particular.

565
00:28:01,600 --> 00:28:06,000
Speaker 1: We two point three million, and by the way, Stylebnder

566
00:28:06,240 --> 00:28:12,760
Speaker 1: like yeah, as analys like, yeah, like that's pretty fall on.

567
00:28:13,080 --> 00:28:16,000
Speaker 2: That's pretty crazy considering at that point we hadn't really

568
00:28:16,080 --> 00:28:19,480
Speaker 2: launched yet, no one knew who we were. Chloe Kardashian

569
00:28:19,520 --> 00:28:22,359
Speaker 2: actually recently comment commented on that post as well, But

570
00:28:22,400 --> 00:28:24,880
Speaker 2: you're right, Stylebnder Usain Bolt, I think.

571
00:28:24,720 --> 00:28:27,680
Speaker 1: As well, Yeah, but this is Ashraf. You're a good man.

572
00:28:27,840 --> 00:28:31,960
Speaker 1: Kindness and understanding can change your life, man like, and

573
00:28:32,000 --> 00:28:36,960
Speaker 1: you've given the credits. Tell me about that. What's the

574
00:28:37,040 --> 00:28:41,360
Speaker 1: thinking behind not just that particular post, but that that

575
00:28:41,480 --> 00:28:44,160
Speaker 1: post sort of embodies most of the stuff that I

576
00:28:44,200 --> 00:28:48,680
Speaker 1: was quickly looking at. Totally tell me about it, So that.

577
00:28:47,920 --> 00:28:51,160
Speaker 2: That post in particular, I mean, our our thesis, like

578
00:28:51,240 --> 00:28:54,720
Speaker 2: you say, our kind of proposition is we want to

579
00:28:54,760 --> 00:29:00,560
Speaker 2: combat negativity. There's so much clickbait, sensationalism, negativety, like you

580
00:29:00,600 --> 00:29:04,520
Speaker 2: said refer to before, we want to combat that. People's

581
00:29:04,720 --> 00:29:08,080
Speaker 2: mental healths are declining and people are ultimately turning off

582
00:29:08,280 --> 00:29:15,480
Speaker 2: social media. But social media realistically should be an amazing tool.

583
00:29:16,160 --> 00:29:19,760
Speaker 2: It should be like a global showcase of everything good.

584
00:29:21,200 --> 00:29:23,600
Speaker 2: And we're only you know, a decade and a half

585
00:29:23,640 --> 00:29:26,680
Speaker 2: into this social media game us as humans, but we're

586
00:29:26,680 --> 00:29:30,800
Speaker 2: getting it wrong already. There's, as we refer to, there's

587
00:29:30,920 --> 00:29:35,200
Speaker 2: a lot of rubbish on their algorithms and negative comments sections.

588
00:29:36,240 --> 00:29:38,240
Speaker 2: But I feel like there's a massive sea change coming.

589
00:29:38,640 --> 00:29:42,800
Speaker 2: We need to be better. We want our audience to

590
00:29:43,680 --> 00:29:49,480
Speaker 2: feel enriched, feel enlightened, feel educated, feel entertained, proud. We

591
00:29:49,520 --> 00:29:51,880
Speaker 2: want them to laugh, we want to cry. We want

592
00:29:51,920 --> 00:29:54,400
Speaker 2: them to come away from it from a doom scroll

593
00:29:54,560 --> 00:29:59,120
Speaker 2: of our content, feel happy, feel good, feel like in

594
00:29:59,120 --> 00:30:02,920
Speaker 2: our way of doing that is celebrating humans. We did

595
00:30:02,920 --> 00:30:07,200
Speaker 2: a branding session with actually with my old man. We

596
00:30:07,200 --> 00:30:10,040
Speaker 2: were pretty tight on cash at the very start. We

597
00:30:10,560 --> 00:30:13,600
Speaker 2: roped him in and his team and did our branding session.

598
00:30:13,640 --> 00:30:15,800
Speaker 2: We were like, if we're going to do this post

599
00:30:15,840 --> 00:30:19,080
Speaker 2: lad Bible, we want to do it, you know, me

600
00:30:19,160 --> 00:30:20,520
Speaker 2: and my co founders, we want to do it right.

601
00:30:20,800 --> 00:30:23,840
Speaker 2: We want to do it positive. I want to bring positivity.

602
00:30:24,400 --> 00:30:28,200
Speaker 2: But we quickly found out that positive is can pigeonhole.

603
00:30:28,240 --> 00:30:29,960
Speaker 2: You can sound like you're kind of shoving it down

604
00:30:29,960 --> 00:30:30,960
Speaker 2: people's throats a bit.

605
00:30:31,080 --> 00:30:34,800
Speaker 1: Yeah, a little bit. Also a little bit sort of

606
00:30:35,760 --> 00:30:38,160
Speaker 1: trying to talk about.

607
00:30:37,800 --> 00:30:40,120
Speaker 2: Your virtues, trying to preach a little bit you're right

608
00:30:40,280 --> 00:30:43,480
Speaker 2: virtues and like the signaling, absolutely, and we wanted to

609
00:30:43,520 --> 00:30:46,080
Speaker 2: avoid that. So our kind of in our branding session,

610
00:30:46,080 --> 00:30:48,240
Speaker 2: our way around that was celebratory.

611
00:30:48,040 --> 00:30:49,640
Speaker 1: Of somebody else's attitudes.

612
00:30:49,800 --> 00:30:55,200
Speaker 2: Celebrate humans like doing amazing things. I just think it

613
00:30:55,200 --> 00:30:58,640
Speaker 2: gives you more scope. You know, there's whether it's the

614
00:30:58,680 --> 00:31:00,480
Speaker 2: Olympic Games or on at the moment, we can celebrate

615
00:31:00,520 --> 00:31:02,640
Speaker 2: that someone does an amazing deed, like that guy that

616
00:31:02,640 --> 00:31:05,160
Speaker 2: you're referring to in that video, reaching out to that

617
00:31:05,160 --> 00:31:09,800
Speaker 2: guy who was struggling, or to you know, young ossies

618
00:31:10,080 --> 00:31:12,720
Speaker 2: want to launch a podcast, Let's celebrate that just gives

619
00:31:12,720 --> 00:31:16,440
Speaker 2: you more scope. And in relation to that exact video,

620
00:31:17,720 --> 00:31:20,440
Speaker 2: I saw it on my own algorithm. I reached out

621
00:31:20,480 --> 00:31:22,560
Speaker 2: to the guy and said, do we have your permission

622
00:31:22,560 --> 00:31:25,760
Speaker 2: to use this? It's incredible. You should keep doing this stuff.

623
00:31:25,760 --> 00:31:28,760
Speaker 2: He's a he's a streamer in the US. Should keep

624
00:31:28,800 --> 00:31:32,120
Speaker 2: going down this positive route, in this celebratory route. He

625
00:31:32,200 --> 00:31:35,560
Speaker 2: gave us permission, and is that we kind of provided

626
00:31:35,560 --> 00:31:39,280
Speaker 2: that on screen caption because it's true, and he gave

627
00:31:39,360 --> 00:31:41,880
Speaker 2: the credits, gave the credits, and that on screen caption

628
00:31:42,000 --> 00:31:45,040
Speaker 2: of you know ever know this, this possibly saved his life,

629
00:31:45,120 --> 00:31:48,840
Speaker 2: this interaction, And it's true that young kid actually commented

630
00:31:48,880 --> 00:31:51,480
Speaker 2: as well, the guy in the video and said, wow,

631
00:31:51,520 --> 00:31:54,080
Speaker 2: this is me. Look at this support that I'm receiving

632
00:31:54,600 --> 00:31:56,960
Speaker 2: so not I need. Did Ashraff love that we shared

633
00:31:57,000 --> 00:31:59,840
Speaker 2: his content and it, you know, showed him an amazing

634
00:32:00,240 --> 00:32:02,600
Speaker 2: which he is. But the young kid actually kind of

635
00:32:02,640 --> 00:32:05,920
Speaker 2: stumbled upon it himself and reached out and said, thank

636
00:32:05,920 --> 00:32:08,800
Speaker 2: you so much for sharing and appreciate it. And the

637
00:32:08,840 --> 00:32:10,880
Speaker 2: caption's right, we never know, like it might not have

638
00:32:11,000 --> 00:32:12,760
Speaker 2: he might not have been struggling, but he could have been.

639
00:32:13,120 --> 00:32:18,200
Speaker 2: And that celebration of that interaction is kind of encapsulates

640
00:32:18,200 --> 00:32:20,960
Speaker 2: what we do. And obviously it's reached celebrities, you know,

641
00:32:21,000 --> 00:32:27,160
Speaker 2: you mentioned Adasanya and Chloe Kardashian and stuff, but it's

642
00:32:27,240 --> 00:32:30,480
Speaker 2: good to we want to bring people back onto social.

643
00:32:30,920 --> 00:32:38,960
Speaker 1: Do you think that's there's a change in how publishers

644
00:32:39,120 --> 00:32:41,400
Speaker 1: are going to operate? Is it coming or is it

645
00:32:41,440 --> 00:32:44,040
Speaker 1: already here like you're you're because you know, generally speaking,

646
00:32:44,080 --> 00:32:49,440
Speaker 1: the general view is bad news cells okay, unfortunate good

647
00:32:49,440 --> 00:32:57,360
Speaker 1: news doesn't sell. I guess the corollary of bad news

648
00:32:57,360 --> 00:32:59,960
Speaker 1: cells is that good news doesn't sell and your journalists

649
00:33:00,120 --> 00:33:02,160
Speaker 1: know this stuff but than I do. But I'm only

650
00:33:02,160 --> 00:33:07,120
Speaker 1: thinking about this loud. But maybe it's not good news

651
00:33:07,160 --> 00:33:14,120
Speaker 1: as much. It's maybe human stories that still cells you

652
00:33:14,200 --> 00:33:16,560
Speaker 1: bang on. Yeah, so that's the difference.

653
00:33:16,800 --> 00:33:20,680
Speaker 2: Yeah, I wouldn't say we're good news essentially, we're a

654
00:33:20,720 --> 00:33:26,640
Speaker 2: community that celebrates humans. Yeah, And you're right, Like, I mean,

655
00:33:26,640 --> 00:33:29,880
Speaker 2: look at the kind of media industry. It's there's we

656
00:33:29,960 --> 00:33:33,120
Speaker 2: refer to it at the start. There's redundancies. People can't spend,

657
00:33:34,080 --> 00:33:36,640
Speaker 2: people can't cost left right, and that's with traditional media

658
00:33:36,840 --> 00:33:39,880
Speaker 2: and with kind of digital publishers, new age stuff. People

659
00:33:39,880 --> 00:33:44,680
Speaker 2: are leaving Australia. There's a void that needs filling and

660
00:33:45,000 --> 00:33:49,400
Speaker 2: clearly something's not going right. Like, pardon the term. I mean,

661
00:33:49,400 --> 00:33:52,920
Speaker 2: I've already been kind of made redundant twice and the

662
00:33:52,960 --> 00:33:56,280
Speaker 2: common denominate here is probably me. I'm probably rubbish. But

663
00:33:56,960 --> 00:33:59,360
Speaker 2: it shows that there's something not quite right in the

664
00:33:59,440 --> 00:34:02,360
Speaker 2: kind of landscape of things, and I feel like there's

665
00:34:02,360 --> 00:34:03,480
Speaker 2: a big kind of shift come in.

666
00:34:03,760 --> 00:34:05,920
Speaker 1: Yeah, I think I think people would agree with you,

667
00:34:05,920 --> 00:34:08,000
Speaker 1: but we don't know what's happening. But what's going to

668
00:34:08,040 --> 00:34:12,360
Speaker 1: happen but it feels like something has to change because

669
00:34:12,400 --> 00:34:14,920
Speaker 1: we can't we can't get beating ourselves up. It's like

670
00:34:15,160 --> 00:34:19,640
Speaker 1: it's like we're sort of masochism, just bashing ourselves up.

671
00:34:19,680 --> 00:34:22,279
Speaker 1: And the media is part of that and where all

672
00:34:22,680 --> 00:34:26,080
Speaker 1: and I know a lot of journalists who are actually

673
00:34:26,160 --> 00:34:28,759
Speaker 1: really good guys, but they're in that fucking frame where

674
00:34:28,760 --> 00:34:33,759
Speaker 1: they're always trying to come up with a headline and

675
00:34:34,200 --> 00:34:36,359
Speaker 1: headline to get you, you know, this sort of click

676
00:34:36,400 --> 00:34:40,720
Speaker 1: baity stuff that's sort of sort of what's that about?

677
00:34:41,000 --> 00:34:43,000
Speaker 1: You know, Mark Boris has done something, you know, like

678
00:34:44,840 --> 00:34:47,800
Speaker 1: what I better read about that? And then there's nothing.

679
00:34:47,840 --> 00:34:51,319
Speaker 1: There's nothing in it either, there's nothing really malicious in there.

680
00:34:51,960 --> 00:34:54,280
Speaker 1: There's nothing, there's nothing, it's just the headline.

681
00:34:54,280 --> 00:34:56,080
Speaker 2: I know exactly, I know exactly what you're talking and.

682
00:34:56,040 --> 00:34:57,320
Speaker 1: Your headlines are different.

683
00:34:57,560 --> 00:35:00,000
Speaker 2: Well, it's so detrimental stuff like that to your brand

684
00:35:00,280 --> 00:35:02,960
Speaker 2: as a whole, because you could write, I could interview you,

685
00:35:03,080 --> 00:35:06,680
Speaker 2: do an amazing opinion piece, and then in the column

686
00:35:06,719 --> 00:35:09,759
Speaker 2: next to it, you've got something really trash, or the

687
00:35:09,800 --> 00:35:12,040
Speaker 2: following week they're trying to go after you. Yeah, and

688
00:35:12,239 --> 00:35:14,920
Speaker 2: you know, I've built this relationship with you, or I've

689
00:35:14,920 --> 00:35:17,160
Speaker 2: built this relationship with a brand, and then the next

690
00:35:17,160 --> 00:35:20,600
Speaker 2: week it's it's tarnished and you're constantly chasing your tail

691
00:35:20,680 --> 00:35:20,920
Speaker 2: with that.

692
00:35:21,200 --> 00:35:23,319
Speaker 1: And I'm always avoiding you as a result of that

693
00:35:23,680 --> 00:35:26,799
Speaker 1: relationship's done. I won't talk to you absolutely, or I

694
00:35:26,800 --> 00:35:28,640
Speaker 1: won't talk to anyone again. I mean, I just say,

695
00:35:29,200 --> 00:35:31,200
Speaker 1: staying away from these dudes like this is no good.

696
00:35:31,480 --> 00:35:32,680
Speaker 1: And I think a lot of people are sort of

697
00:35:32,680 --> 00:35:36,279
Speaker 1: a very negative on media, mainstream media, because I think

698
00:35:36,280 --> 00:35:39,840
Speaker 1: they've all jumped in on the bandwagon clickbait, blah blah blah,

699
00:35:40,000 --> 00:35:42,000
Speaker 1: number clips, because I mean, I've heard of journalist who

700
00:35:42,000 --> 00:35:43,640
Speaker 1: get rewarded for the number of clicks they get on

701
00:35:43,640 --> 00:35:46,920
Speaker 1: their article that they're getting a small retainer and then

702
00:35:47,520 --> 00:35:49,960
Speaker 1: bonus bonusing up based on the number of people hit it.

703
00:35:50,239 --> 00:35:53,319
Speaker 1: But by definitely just encouraging them to write this shit. Yeah,

704
00:35:53,440 --> 00:35:56,400
Speaker 1: and look, maybe there's room for that, I get it.

705
00:35:56,440 --> 00:35:58,760
Speaker 1: But I think also you've carved out a really bloody

706
00:35:58,800 --> 00:36:01,920
Speaker 1: good niche like it's funny. Do you think that people

707
00:36:02,000 --> 00:36:05,759
Speaker 1: like the Cdshians for example, or is he they they're

708
00:36:05,800 --> 00:36:12,080
Speaker 1: all sort of showing their support to you, because they're

709
00:36:12,120 --> 00:36:14,080
Speaker 1: all becoming a little bit jaundiced about the way the

710
00:36:14,080 --> 00:36:14,520
Speaker 1: world is.

711
00:36:14,719 --> 00:36:19,120
Speaker 2: Absolutely yeah. I can only think that people are sick

712
00:36:19,160 --> 00:36:22,200
Speaker 2: to death of it opening social media and there's there's

713
00:36:22,239 --> 00:36:25,080
Speaker 2: something negative, they want to open up their phone and

714
00:36:25,560 --> 00:36:27,920
Speaker 2: if you are subject to the odd doom, scroll for

715
00:36:28,000 --> 00:36:30,200
Speaker 2: half an hour before bed and you want to come

716
00:36:30,239 --> 00:36:33,640
Speaker 2: away from it feeling feeling better about yourself and content

717
00:36:33,719 --> 00:36:37,200
Speaker 2: like that. At the core, it's the content, and you're right,

718
00:36:37,320 --> 00:36:42,000
Speaker 2: Lack there's For us, it's we're not measured really on

719
00:36:42,360 --> 00:36:44,960
Speaker 2: website clicks. It's not a kind of revenue stream. For us.

720
00:36:45,680 --> 00:36:49,120
Speaker 2: We don't see ourselves as news, so it's not something

721
00:36:49,120 --> 00:36:54,960
Speaker 2: that we value and we actually see a really smelly article.

722
00:36:55,160 --> 00:36:58,720
Speaker 2: It's so detrimental to a brand. And for us, brand

723
00:36:58,760 --> 00:37:01,960
Speaker 2: is number one. We've got such a strong brand. Our

724
00:37:02,000 --> 00:37:07,160
Speaker 2: messaging is clear and people it's you know, the kind

725
00:37:07,160 --> 00:37:09,000
Speaker 2: of content speaks for itself and the love we're getting

726
00:37:09,040 --> 00:37:09,800
Speaker 2: speaks for itself.

727
00:37:10,000 --> 00:37:15,120
Speaker 1: Who your major audience age, so.

728
00:37:15,040 --> 00:37:17,799
Speaker 2: We're probably eighteen to thirty five year olds as well,

729
00:37:18,719 --> 00:37:20,960
Speaker 2: but we've got a massive audience in Australia.

730
00:37:21,160 --> 00:37:21,319
Speaker 1: Yep.

731
00:37:22,000 --> 00:37:23,799
Speaker 2: We've got a huge audience in the US, I think

732
00:37:24,200 --> 00:37:26,360
Speaker 2: mainly due to population and the UK as well. But

733
00:37:26,960 --> 00:37:29,759
Speaker 2: our audience number in Australia. We're starting to kind of

734
00:37:29,800 --> 00:37:35,279
Speaker 2: tailors content towards more Aussie. Yeah, Ossie natured and it's

735
00:37:35,320 --> 00:37:36,160
Speaker 2: getting a good reception.

736
00:37:36,600 --> 00:37:38,920
Speaker 1: That probably gets a good reception everywhere too, because people

737
00:37:38,960 --> 00:37:42,399
Speaker 1: overseas love that. People love and asie, excuse me, people

738
00:37:42,440 --> 00:37:44,800
Speaker 1: love do love an Aussie as far as I'm aware

739
00:37:46,360 --> 00:37:50,160
Speaker 1: where too from now? I mean, so I saw you're hosting.

740
00:37:50,360 --> 00:37:53,759
Speaker 1: We're not hosting, but you're including other people's podcasts on

741
00:37:53,800 --> 00:37:56,200
Speaker 1: their late dilan or do you what's that? What's that all?

742
00:37:56,239 --> 00:37:56,799
Speaker 1: Bet So?

743
00:37:57,239 --> 00:37:59,680
Speaker 2: It's actually the kind of this is the brainchild of

744
00:37:59,719 --> 00:38:02,480
Speaker 2: my co founder of rach. It's called House of Common

745
00:38:02,560 --> 00:38:06,000
Speaker 2: and it is essentially a production house. We want to

746
00:38:06,040 --> 00:38:09,960
Speaker 2: be the Netflix of social kind of be cool, but

747
00:38:10,000 --> 00:38:12,279
Speaker 2: we want to do that and by doing that, we

748
00:38:12,320 --> 00:38:14,839
Speaker 2: want to kind of have our original shows. We want

749
00:38:14,840 --> 00:38:18,160
Speaker 2: to start launching original shows, not just on the celebratory

750
00:38:18,280 --> 00:38:22,399
Speaker 2: kind of theme, but everything can be sports shows, can

751
00:38:22,440 --> 00:38:25,479
Speaker 2: be entertainment shows, and we want to work with there's

752
00:38:25,520 --> 00:38:29,640
Speaker 2: so many good creators in Australia, you know that like amazing,

753
00:38:29,960 --> 00:38:31,640
Speaker 2: but we want to kind of be the middleman between

754
00:38:31,680 --> 00:38:35,520
Speaker 2: them and brands. A lot of these people were, whether

755
00:38:35,560 --> 00:38:40,920
Speaker 2: it's uni students or sports stars, need need a brand

756
00:38:40,920 --> 00:38:42,399
Speaker 2: attached to that in order to keep it going.

757
00:38:42,719 --> 00:38:43,920
Speaker 1: Do you produce it for them?

758
00:38:44,040 --> 00:38:46,160
Speaker 2: We can help produce it. We can just faci edit,

759
00:38:46,239 --> 00:38:49,239
Speaker 2: we can facilitate, we can connect them with brands, we

760
00:38:49,280 --> 00:38:52,120
Speaker 2: can create shows with them. But being the kind of

761
00:38:52,160 --> 00:38:56,279
Speaker 2: middleman between. We've just got a mainly thanks to my

762
00:38:56,320 --> 00:39:00,360
Speaker 2: co founders, we've got a massive contact book and a.

763
00:39:00,360 --> 00:39:03,719
Speaker 1: Bunch your business model then and relationship finance financially like economics.

764
00:39:03,880 --> 00:39:04,399
Speaker 1: How does that work?

765
00:39:04,480 --> 00:39:04,680
Speaker 2: Yeah?

766
00:39:04,760 --> 00:39:06,320
Speaker 1: So advertising again.

767
00:39:06,120 --> 00:39:11,319
Speaker 2: Advertising commercial partnerships would be one. The second obviously would

768
00:39:11,360 --> 00:39:14,759
Speaker 2: be what that like House of common working with creators

769
00:39:14,800 --> 00:39:17,560
Speaker 2: on shows and going you know, ip split fifty to

770
00:39:17,600 --> 00:39:19,840
Speaker 2: fifty if as long as we can find a partner

771
00:39:19,840 --> 00:39:22,799
Speaker 2: youtubeing it sorry youtubing it, Yeah, it can, and that's

772
00:39:22,800 --> 00:39:25,239
Speaker 2: the thing we would amplify it across our live anyway. Yeah,

773
00:39:25,280 --> 00:39:27,680
Speaker 2: it can go across them, can go across.

774
00:39:27,600 --> 00:39:30,400
Speaker 1: YouTube, do commercial deals of them.

775
00:39:30,239 --> 00:39:32,719
Speaker 2: Commercial deals and then and that's why we've signed up

776
00:39:32,719 --> 00:39:35,200
Speaker 2: people like Dylan Orkar with listening Able, which is so

777
00:39:35,640 --> 00:39:39,040
Speaker 2: in line and on Brown with us. Yeah, and then

778
00:39:39,040 --> 00:39:45,400
Speaker 2: this platform revenue as well, is these big kind of Facebook,

779
00:39:45,440 --> 00:39:48,120
Speaker 2: the Metas and youtubes of the world will pay you

780
00:39:48,160 --> 00:39:50,520
Speaker 2: to be on their platform. Again, it's ads because.

781
00:39:50,480 --> 00:39:52,520
Speaker 1: They they place the ads, but they pay you to

782
00:39:52,920 --> 00:39:53,720
Speaker 1: give them the content.

783
00:39:53,920 --> 00:39:57,959
Speaker 2: Yeah, we're experts in monetizing content. Instagram's tricky one because

784
00:39:58,000 --> 00:39:59,920
Speaker 2: everyone uses it and they won't pay anything.

785
00:40:00,080 --> 00:40:02,799
Speaker 1: But but it's a good intro. It shows you, it shows

786
00:40:02,840 --> 00:40:04,520
Speaker 1: the world who you are exactly, and it's too How

787
00:40:04,560 --> 00:40:08,520
Speaker 1: to start advertising on Instagram's people turn off pretty fast. Yeah,

788
00:40:09,080 --> 00:40:09,880
Speaker 1: there's gonna be pure.

789
00:40:10,040 --> 00:40:11,799
Speaker 2: It's a fine line and you don't want to cross it.

790
00:40:12,080 --> 00:40:14,640
Speaker 1: Yeah, So that's right. So where to from here?

791
00:40:15,560 --> 00:40:18,879
Speaker 2: We've got We've got big plans the House of Common

792
00:40:18,920 --> 00:40:20,839
Speaker 2: I think we'll take off as we start signing more,

793
00:40:21,160 --> 00:40:22,560
Speaker 2: more shows up, and more creative.

794
00:40:22,560 --> 00:40:26,280
Speaker 1: Just notice you've got just on I saw we've got

795
00:40:27,520 --> 00:40:34,360
Speaker 1: two bro Chicks, Dinners, Listenable, small Talk, fairband podcast. What

796
00:40:34,480 --> 00:40:36,000
Speaker 1: else have you got? What else you got? Now?

797
00:40:36,120 --> 00:40:38,359
Speaker 2: That's they're the main they're the kind of the core

798
00:40:38,440 --> 00:40:39,759
Speaker 2: of what we've got, and we've got a bunch of

799
00:40:39,840 --> 00:40:42,400
Speaker 2: kind of originals as well. Common Voices is where we

800
00:40:42,520 --> 00:40:45,560
Speaker 2: kind of vox popp and and speak to people we've

801
00:40:45,560 --> 00:40:50,280
Speaker 2: spoken to, domestic violence, survivors, people who have been in jail,

802
00:40:50,320 --> 00:40:54,440
Speaker 2: and people again, ordinary people who have got extraordinary stories

803
00:40:54,840 --> 00:40:57,200
Speaker 2: and celebrating their their comeback.

804
00:40:57,440 --> 00:41:00,600
Speaker 1: I love it. I love it. I love it. I've

805
00:41:00,640 --> 00:41:02,920
Speaker 1: been a young bloke. I love the fact that you've

806
00:41:04,600 --> 00:41:09,520
Speaker 1: sort of recovered plus much much more from your third redundancy.

807
00:41:10,320 --> 00:41:13,440
Speaker 1: But it's just it's pretty cool. You've learned your lessons

808
00:41:13,719 --> 00:41:15,759
Speaker 1: and in fact you've taken those lessons and you've turned

809
00:41:15,800 --> 00:41:18,480
Speaker 1: into something well. I love the fact to managed to

810
00:41:18,520 --> 00:41:22,200
Speaker 1: collaborate with your colleagues. That's pretty fucking cool.

811
00:41:22,400 --> 00:41:24,840
Speaker 2: Yeah, but this is.

812
00:41:27,040 --> 00:41:30,040
Speaker 1: Different. That's what I like about it. It's not what

813
00:41:30,080 --> 00:41:33,920
Speaker 1: everybody else is doing. In fact, it's nearly diametrically opposed

814
00:41:34,400 --> 00:41:36,960
Speaker 1: to what works for everybody else, And what works for

815
00:41:36,960 --> 00:41:38,799
Speaker 1: everybody else means everybody else is going to do, which

816
00:41:38,840 --> 00:41:42,280
Speaker 1: means it's a very crowded market and you're diametrically opposed.

817
00:41:42,280 --> 00:41:45,719
Speaker 1: But it's also nuanced because, as we said, as you

818
00:41:45,760 --> 00:41:52,760
Speaker 1: said earlier, it's celebrating great human stories, not you trying

819
00:41:52,800 --> 00:41:57,680
Speaker 1: to preach or you know, try and sort of virtue

820
00:41:57,719 --> 00:41:59,839
Speaker 1: signal about what's good in the world all that shit.

821
00:42:00,640 --> 00:42:03,440
Speaker 1: But you're talking about other good stories. In fact, I follow.

822
00:42:03,440 --> 00:42:05,479
Speaker 1: This is a thing called Humans of Newark, New York.

823
00:42:05,800 --> 00:42:09,880
Speaker 2: Yes have you seen that? I know exactly. It's pretty cool, incredible.

824
00:42:09,960 --> 00:42:12,480
Speaker 1: Yeah, it's sort of along your lines. Is a bit

825
00:42:12,560 --> 00:42:14,960
Speaker 1: broader than that. But it's actually interesting because they just

826
00:42:15,000 --> 00:42:17,920
Speaker 1: put interesting people from New York and it doesn't have

827
00:42:17,960 --> 00:42:19,440
Speaker 1: to be a celebrity. It could be just some old

828
00:42:19,520 --> 00:42:21,799
Speaker 1: dude sitting there who's been there, sitting on the same

829
00:42:21,800 --> 00:42:23,440
Speaker 1: seat for twenty years, and they take a photograph of

830
00:42:23,480 --> 00:42:26,400
Speaker 1: him or her and they put up it's pretty cool.

831
00:42:26,400 --> 00:42:26,960
Speaker 2: They're amazing.

832
00:42:27,040 --> 00:42:28,759
Speaker 1: It hasn't worked anywhere else in the world. I don't

833
00:42:28,760 --> 00:42:31,880
Speaker 1: think lots of others have tried it. I saw some

834
00:42:32,000 --> 00:42:34,200
Speaker 1: tried humans a Sydney distance at the work. But what

835
00:42:34,239 --> 00:42:36,840
Speaker 1: you're doing is really good. I really love it, and

836
00:42:36,840 --> 00:42:40,280
Speaker 1: good luck to you, and thank you. Give Dylan Orcock.

837
00:42:41,040 --> 00:42:43,879
Speaker 1: Give Dylan Orcock a good smack on the chin when

838
00:42:43,880 --> 00:42:46,120
Speaker 1: he comes back for the Olympics, because he's the cheekiest

839
00:42:46,120 --> 00:42:49,440
Speaker 1: bastard on this planet. He really is.

840
00:42:50,239 --> 00:42:52,880
Speaker 2: I've heard some amazing is an incredible.

841
00:42:52,960 --> 00:42:55,399
Speaker 1: He's a cheeky barsard, but I love him.

842
00:42:55,400 --> 00:42:59,120
Speaker 2: He's great, amazing, really nice meet Yeah, lovely to meet

843
00:42:59,120 --> 00:43:00,719
Speaker 2: you too, Thank you for having me appreciate that