WEBVTT - Calling out brands that put staff on social media

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<v Speaker 1>Hi, I'm Britney Saunders, and welcome to Big Business, the

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<v Speaker 1>place where business is far from boring. And today I'm

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<v Speaker 1>recording on a wobbicle land. Now I somehow manage to

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<v Speaker 1>build an empire from the garage underneath my house and

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<v Speaker 1>I'm here to share it all with you, from the winds,

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<v Speaker 1>the mistakes, the challenging times, and the funny moments in between. So,

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<v Speaker 1>whether you're in business already, perhaps you're not in the

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<v Speaker 1>game at all, Maybe you're just looking for some inspo,

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<v Speaker 1>or you simply just want to hear the tea, this

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<v Speaker 1>is the podcast for you.

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<v Speaker 2>Now.

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<v Speaker 1>Coming up on today's episode, I'm.

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<v Speaker 2>Going for it.

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<v Speaker 1>I'm going to talk in depth about everything to do

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<v Speaker 1>with putting your staff on social media, the good, the bad,

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<v Speaker 1>the ugly and everything in between.

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<v Speaker 2>Now we are in an.

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<v Speaker 1>Era of EGC, which is employee generated content, and it's

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<v Speaker 1>everywhere and especially in Australia. There are some prominent brands,

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<v Speaker 1>especially on TikTok, where their whole brand is their staff

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<v Speaker 1>members being on social media. And I myself, I feel

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<v Speaker 1>like I'm qualified enough to speak on this because I've

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<v Speaker 1>been posting myself online for about fifteen years and I've

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<v Speaker 1>been posting my staff on social media for maybe a

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<v Speaker 1>good seven years now, basically ever since Fate began. And

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<v Speaker 1>whilst this is super new and super exciting and fun

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<v Speaker 1>and everyone's loving it and we're seeing employees turn into

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<v Speaker 1>little content creators, it can also come with massive risks.

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<v Speaker 1>So let this episode be a bit of tea but

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<v Speaker 1>also advice from me, someone that has been in the

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<v Speaker 1>game for a long long time and someone who employees

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<v Speaker 1>seventy people. I feel like I'm the most qualified person

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<v Speaker 1>in Australia to speak on this. And hey, this can

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<v Speaker 1>also be a lesson to any business owners out there

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<v Speaker 1>who are in the position where they have staff on

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<v Speaker 1>social media or maybe they're thinking about it, because as

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<v Speaker 1>cool as it can be and as fun as it

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<v Speaker 1>can be, it can also completely fuck your business up,

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<v Speaker 1>if I'm being honest. So without further ado, let's just

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<v Speaker 1>get straight down to business. Well, well, well, where do

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<v Speaker 1>I begin with putting staff on socials? It really has

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<v Speaker 1>become a trend and I've seen a lot of people

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<v Speaker 1>talking about it online and I also saw this one

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<v Speaker 1>video in particular who was by a creator I can't

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<v Speaker 1>remember their name, but she was saying it popped up

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<v Speaker 1>on my for you page and she said she thinks

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<v Speaker 1>that this trend of staff in social media is going

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<v Speaker 1>to die soon and that it's going to become a

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<v Speaker 1>thing of the past, which is crazy to think, but

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<v Speaker 1>I kind of agree. And the tricky thing with putting

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<v Speaker 1>staff on socials and like having a face of the

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<v Speaker 1>brand is it's kind of being done now by a

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<v Speaker 1>lot of businesses in Australia to the point now where

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<v Speaker 1>if someone was to start doing it now, it's like

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<v Speaker 1>not new and exciting anymore because everyone's already kind of

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<v Speaker 1>doing it, like it's quite literally become a trend. And

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<v Speaker 1>what I want to talk about today is like the

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<v Speaker 1>behind the scenes of doing something like this. And I

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<v Speaker 1>can speak from my own experience. I have staff on socials,

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<v Speaker 1>and whilst it can be super fun, super beneficial for

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<v Speaker 1>your business, there's so many risks involved. And I want

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<v Speaker 1>I hope that business owners out there listen to this,

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<v Speaker 1>who may be doing this already or thinking about it,

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<v Speaker 1>because there's so many layers to putting your staff on socials,

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<v Speaker 1>and so I'm going to talk you through. I guess

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<v Speaker 1>what it is like to have your staff on social

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<v Speaker 1>media and all of the things that I guess I

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<v Speaker 1>have in place and all the stuff that I've learned

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<v Speaker 1>over the years. So I guess I'll start with talking

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<v Speaker 1>about the brands that we do see on socials. And

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<v Speaker 1>I'm not throwing anyone under the bus here, but obviously

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<v Speaker 1>the biggest brands in Australia, which is still kind of

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<v Speaker 1>like smallish businesses.

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<v Speaker 2>But the brands that are like doing this.

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<v Speaker 1>The most is obviously your Sofa Dofa with her all

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<v Speaker 1>for Mimi and her newest employee, Bailey. He is like

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<v Speaker 1>the face of their brand on TikTok. You've also got

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<v Speaker 1>the Jazz hand Made team and their whole team is

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<v Speaker 1>on their tiktoks, as well as the Remy by Riiley team.

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<v Speaker 1>It's three of them, and it's so interesting speculating these brands,

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<v Speaker 1>and obviously we do it too, We've been doing it forever.

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<v Speaker 2>It's interesting watching these brands.

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<v Speaker 1>Because they're obviously a lot smaller teams, and just from

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<v Speaker 1>my own perspective and experience, watching like the lives of

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<v Speaker 1>these employees unfold, it reminds me a lot of when

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<v Speaker 1>I first started Fate, because I just see it from

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<v Speaker 1>a different angle to everyone else, and the reason why

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<v Speaker 1>it reminds me of that is because I can tell

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<v Speaker 1>that they're all good friends.

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<v Speaker 2>I can tell that they're all just having fun.

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<v Speaker 1>And it really does remind me of when I first

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<v Speaker 1>started Fate and I speak about this a lot on

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<v Speaker 1>my pod, just how different my whole business was back

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<v Speaker 1>in the day when I had, you know, two to

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<v Speaker 1>three employees and we're all just having fun.

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<v Speaker 2>We're all hanging out.

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<v Speaker 1>And I see their videos pop up for me all

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<v Speaker 1>the time, and they're making all their content at work,

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<v Speaker 1>but then they're going out for drinks and hanging out

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<v Speaker 1>and it's super fun. But I also think, holy shit,

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<v Speaker 1>like I hope that these businesses have some proper structure

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<v Speaker 1>in place, because the lines can become so blurred when

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<v Speaker 1>you're having that much fun with your staff. Now, don't

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<v Speaker 1>get me wrong, I love having fun with my staff too,

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<v Speaker 1>but I learned a long time ago, years ago, when

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<v Speaker 1>I ran into a few instances where those lines had

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<v Speaker 1>become super blurred, and it was like, are we friends

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<v Speaker 1>or are we employee and boss? And I think I

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<v Speaker 1>can say this, I mean I say everything here on

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<v Speaker 1>Big Business. It's a little secret safe space on the internet.

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<v Speaker 1>I so vividly remember back in my early early days

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<v Speaker 1>when I just had, you know, three people working for

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<v Speaker 1>me and maybe like two casuals and we had the

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<v Speaker 1>one store. One of the defining moments for me back then.

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<v Speaker 1>And this would have been five years ago, Like this

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<v Speaker 1>is so long ago.

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<v Speaker 2>Now.

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<v Speaker 1>I had an employee that was working for me and

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<v Speaker 1>she would always be late, always be late. And I,

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<v Speaker 1>mind you, this is five years ago, Like I'm a

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<v Speaker 1>little baby business owner. I have no idea what I'm doing.

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<v Speaker 1>And I had become really good friends with this girl.

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<v Speaker 1>We were hanging out outside of work. We were going

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<v Speaker 1>to the pub, we were going out, we were getting drunk,

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<v Speaker 1>and it was all good and fun and that was

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<v Speaker 1>great for me at the time.

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<v Speaker 2>But I didn't realize that I couldn't do that.

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<v Speaker 1>Kind of stuff because it's just not what you should

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<v Speaker 1>be doing when you're running a workplace. And she would

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<v Speaker 1>always be late, and I remember I would kind of

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<v Speaker 1>bring it up to her and I would kind of

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<v Speaker 1>mention to the whole team. And by the whole team,

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<v Speaker 1>I mean like the whole three people that were working

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<v Speaker 1>for me.

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<v Speaker 2>But I'd kind of say, you know, like let's all

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<v Speaker 2>get to work on time.

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<v Speaker 1>And it would be a lot of sorry, like that's

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<v Speaker 1>just me and that's just who I am, and I

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<v Speaker 1>would kind of laugh it off because we were friends.

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<v Speaker 2>You know.

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<v Speaker 1>I didn't have that boundary set in place or that

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<v Speaker 1>sense of authority in my workplace that no, I'm the

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<v Speaker 1>boss and I if I tell you that I need

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<v Speaker 1>you to show up on time like everyone else, I'm

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<v Speaker 1>serious when I say that. And it got to the

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<v Speaker 1>point where I didn't know what else to do, because,

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<v Speaker 1>like I'd said a billion times, like you need to

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<v Speaker 1>be on time, Like you can't just keep being late

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<v Speaker 1>every day, and it was by like fifteen minutes and

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<v Speaker 1>twenty minutes, like it was always all over the shop,

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<v Speaker 1>and this person would always say, sorry, that's just who

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<v Speaker 1>I am as a person. And now me now in

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<v Speaker 1>twenty twenty five, if I had a staff member that

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<v Speaker 1>was consistently showing up late and I was saying to them, look,

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<v Speaker 1>you need to be on time, if they said to me,

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<v Speaker 1>I'm sorry, that's just who I am as a person,

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<v Speaker 1>I would straight away say you can't, like that's that

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<v Speaker 1>doesn't slide in a workplace like fair enough if you're

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<v Speaker 1>late to everything, but showing up on time is showing

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<v Speaker 1>respect to your whole team and everyone else that's showing

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<v Speaker 1>up on time, Whereas back then I was a little

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<v Speaker 1>fucking pussy, so I didn't know what to say, and

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<v Speaker 1>I'd be like, Okay, well try next time, Like you know,

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<v Speaker 1>I just wasn't assertive, and so it got to the

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<v Speaker 1>point where I had no choice but to give this

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<v Speaker 1>staff member a warning letter. Now, I'd never given anyone

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<v Speaker 1>a warning letter because my business was basically brand new

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<v Speaker 1>and I had like two and a half staff members.

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<v Speaker 1>So I sent it to her in an email because

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<v Speaker 1>that's how fucking petrified I was.

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<v Speaker 2>And I sent it with.

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<v Speaker 1>This massive, long winded email about I know that we're friends,

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<v Speaker 1>and I'm so sorry to be doing this to you,

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<v Speaker 1>but I feel like you're giving me no other choice

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<v Speaker 1>and I don't want to be doing this. And again,

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<v Speaker 1>reflecting on back then, I should have sat her down

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<v Speaker 1>in person, but I was friends with this girl. I

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<v Speaker 1>didn't know how to be a boss. I'd never been

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<v Speaker 1>a manager or a leader in my life. Like I

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<v Speaker 1>was doing everything wrong. The whole thing blew up in

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<v Speaker 1>my face, even though I was so nice in my email,

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<v Speaker 1>and I was like, I really don't want to be

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<v Speaker 1>doing this, but please just be on time, like, here's

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<v Speaker 1>this letter, read it, get back to me, blah blah blah.

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<v Speaker 2>And because I.

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<v Speaker 1>Had allowed the lines to be blurred between us being

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<v Speaker 1>friends and employee and boss, it was I can't believe you've.

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<v Speaker 2>Done this to me. How dare you?

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<v Speaker 1>You know? Because the workplace wasn't solid, It wasn't a

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<v Speaker 1>me being the boss and her being my team member.

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<v Speaker 1>It was us being friends, having fun every day, fucking around,

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<v Speaker 1>drinking on the weekend. And it absolutely blew up in

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<v Speaker 1>my face. And that was one of those moments for

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<v Speaker 1>me where I went, holy shit, I don't think I

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<v Speaker 1>can be friends with my staff. And so back to

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<v Speaker 1>all these businesses and brands that we see on social media.

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<v Speaker 1>While it's all fun and games like it reminds me

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<v Speaker 1>of back then when I would be so casual with

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<v Speaker 1>my staff and go out for drinks and I'd be

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<v Speaker 1>involved in their relationship drama and tea and everything. You

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<v Speaker 1>just can't fucking run a workplace like that, take it

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<v Speaker 1>from me. Especially if you want your workplace and your

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<v Speaker 1>business to grow bigger and bigger, and if you want

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<v Speaker 1>to become something amazing, you cannot.

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<v Speaker 2>You can't be besties with your staff hanging out.

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<v Speaker 1>And that's one thing that I notice in these videos

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<v Speaker 1>that I see online. Whether it's just for the cameras

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<v Speaker 1>and maybe they're not friends, I can't say, but this

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<v Speaker 1>is just what I see from the outside in. Now,

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<v Speaker 1>what is it like to put your staff on social media?

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<v Speaker 1>Obviously it can be amazing and fun, and it can

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<v Speaker 1>make your business absolutely blow up. Versus you know, paying

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<v Speaker 1>an influencer a heap of money and hoping that they

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<v Speaker 1>can make your business go viral. Your staff member could

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<v Speaker 1>make an off the cuff video on their lunch break

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<v Speaker 1>and it could absolutely blow up your business, which is amazing.

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<v Speaker 1>With us and our workplace, we obviously have familiar faces

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<v Speaker 1>that people see popping up on our social media across

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<v Speaker 1>Instagram and TikTok.

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<v Speaker 2>And one thing that we are massive on is consent.

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<v Speaker 1>So obviously there are people hired in our business and

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<v Speaker 1>it's part of their job description that they are going

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<v Speaker 1>to be in content. You know, for example, our social

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<v Speaker 1>media team, when they're doing their interview process with us,

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<v Speaker 1>you know, it's in conversation, it's in their employee contract.

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<v Speaker 1>Are you willing to be in our social media content?

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<v Speaker 1>And they're signing up for that, and they know that no.

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<v Speaker 2>One is being exploited.

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<v Speaker 1>And when that one particular TikTok video that I saw

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<v Speaker 1>of someone talking about this popped up, I remember reading

0:11:38.800 --> 0:11:41.120
<v Speaker 1>all of the comments and people were saying, like, these

0:11:41.120 --> 0:11:44.880
<v Speaker 1>staff are being exploited. I think when someone is applying

0:11:45.000 --> 0:11:48.360
<v Speaker 1>to be the face of the brand on social media,

0:11:48.720 --> 0:11:50.640
<v Speaker 1>they know that they're going to be the face of

0:11:50.679 --> 0:11:52.880
<v Speaker 1>the brand on social media. I can't speak for these

0:11:52.880 --> 0:11:55.680
<v Speaker 1>other businesses, but I'm ninety nine percent sure every staff

0:11:55.720 --> 0:11:58.080
<v Speaker 1>member that is on the social media of a brand

0:11:58.240 --> 0:12:00.040
<v Speaker 1>they know that, and they're willing to do that, and

0:12:00.040 --> 0:12:02.000
<v Speaker 1>they've signed up for that. Now, in terms of our

0:12:02.040 --> 0:12:04.240
<v Speaker 1>other staff, like every now and then you might see

0:12:04.280 --> 0:12:07.400
<v Speaker 1>like a team video or a team post. We are

0:12:07.559 --> 0:12:10.480
<v Speaker 1>massive on consent every single time. So let's say, for example,

0:12:10.679 --> 0:12:12.480
<v Speaker 1>I'm going to the warehouse and I'd love to do

0:12:12.520 --> 0:12:14.240
<v Speaker 1>a video where I need like a bunch of people

0:12:14.280 --> 0:12:16.360
<v Speaker 1>in it, like it can't just be April and I.

0:12:16.720 --> 0:12:18.760
<v Speaker 1>We will then go around the warehouse, or we'll even

0:12:18.800 --> 0:12:21.240
<v Speaker 1>let them know the day before, Hey, we're coming over

0:12:21.520 --> 0:12:24.320
<v Speaker 1>and we're filming this cool trend. We need like five

0:12:24.400 --> 0:12:27.280
<v Speaker 1>people If anyone wants to be in it, and our

0:12:27.360 --> 0:12:30.319
<v Speaker 1>staff that aren't hired to be on our social media

0:12:30.440 --> 0:12:33.240
<v Speaker 1>have every right to say to me, I don't feel

0:12:33.280 --> 0:12:36.080
<v Speaker 1>like being in it today, and I take absolutely no

0:12:36.240 --> 0:12:39.920
<v Speaker 1>offense to that. And that's what we're massive on is

0:12:40.080 --> 0:12:42.880
<v Speaker 1>just only putting people on social media if they say yes,

0:12:43.280 --> 0:12:45.679
<v Speaker 1>and one day they might be in a video and

0:12:45.800 --> 0:12:47.880
<v Speaker 1>the next day they might be like, nah, not today,

0:12:47.920 --> 0:12:50.000
<v Speaker 1>and we're like that is more than fine. There's no

0:12:50.120 --> 0:12:53.520
<v Speaker 1>expectation in our workplace that people have to be in content.

0:12:53.800 --> 0:12:56.520
<v Speaker 1>It's quite literally just if they want to be in it.

0:12:56.720 --> 0:12:58.719
<v Speaker 1>Absolutely I'm going to love that, and we're going to

0:12:58.800 --> 0:13:02.040
<v Speaker 1>make content with them. But in no circumstance would anyone

0:13:02.080 --> 0:13:05.520
<v Speaker 1>ever be forced to be put on our socials. And

0:13:05.600 --> 0:13:08.320
<v Speaker 1>if there is someone that says to me, I never

0:13:08.320 --> 0:13:09.679
<v Speaker 1>want to be on your social media. I don't want

0:13:09.679 --> 0:13:11.959
<v Speaker 1>you to show my face anywhere, I would one hundred

0:13:12.000 --> 0:13:17.560
<v Speaker 1>percent respect that, and that is so so fine. Now,

0:13:18.120 --> 0:13:20.319
<v Speaker 1>going back to that TikTok video that I saw, I'm

0:13:20.360 --> 0:13:22.160
<v Speaker 1>gonna have to find that because I want to stitch

0:13:22.200 --> 0:13:25.360
<v Speaker 1>the video and like talk about this episode. There were

0:13:25.840 --> 0:13:31.240
<v Speaker 1>also a lot of comments surrounding Sofa Dofa and Bailey

0:13:31.720 --> 0:13:34.040
<v Speaker 1>And for those of you that don't know Sofa Dofa

0:13:34.160 --> 0:13:37.840
<v Speaker 1>is like an Australian influencer and she started a clothing

0:13:37.880 --> 0:13:40.600
<v Speaker 1>brand called All for Mimi, and then she's hired Bailey

0:13:41.160 --> 0:13:43.720
<v Speaker 1>as like the content creator in the face of the brand.

0:13:44.120 --> 0:13:47.040
<v Speaker 1>But from what it seems on social media, she's hired

0:13:47.080 --> 0:13:48.880
<v Speaker 1>him for this position. But it seems that they've become

0:13:48.880 --> 0:13:52.559
<v Speaker 1>best friends because just the way that they are gallivanting

0:13:52.600 --> 0:13:56.320
<v Speaker 1>around the world together, it looks like they're really really

0:13:56.320 --> 0:13:59.440
<v Speaker 1>good friends. And again that's just my observation from social media.

0:14:00.000 --> 0:14:01.680
<v Speaker 1>If for Dofa goes on a lot of brand trips,

0:14:01.679 --> 0:14:05.120
<v Speaker 1>she went to Coachella, She's been going all over and

0:14:05.320 --> 0:14:07.800
<v Speaker 1>Bailey is right there with her. And so all these

0:14:07.800 --> 0:14:10.960
<v Speaker 1>comments that I saw on this other person's tiktoks were like,

0:14:11.320 --> 0:14:13.480
<v Speaker 1>where do they draw the line? Like they're sharing a

0:14:13.480 --> 0:14:16.280
<v Speaker 1>bed every night, he's running to go and get her

0:14:16.320 --> 0:14:19.800
<v Speaker 1>food like almost like an assistant. And then he was

0:14:19.840 --> 0:14:22.280
<v Speaker 1>saying that he's really tired in one of the in

0:14:22.320 --> 0:14:23.960
<v Speaker 1>one of the videos, and then people were coming to

0:14:24.000 --> 0:14:25.920
<v Speaker 1>his defense saying, well, he'd just been a Coachella, of

0:14:25.920 --> 0:14:28.040
<v Speaker 1>course he's tired and he's on a different time zone.

0:14:28.160 --> 0:14:31.960
<v Speaker 1>And people were also saying how do these staff members

0:14:31.960 --> 0:14:35.760
<v Speaker 1>get compensated for these trips? You know, like are they

0:14:35.960 --> 0:14:38.920
<v Speaker 1>getting paid or are they just there for the free trip?

0:14:38.960 --> 0:14:39.680
<v Speaker 2>How does it work?

0:14:39.760 --> 0:14:43.240
<v Speaker 1>And I can't speak to any other company, but the

0:14:43.240 --> 0:14:45.640
<v Speaker 1>way that our staff get paid. For example, if we

0:14:45.840 --> 0:14:50.520
<v Speaker 1>are doing let's use our fate model search for example,

0:14:50.840 --> 0:14:54.480
<v Speaker 1>I had Kim Claire and April traveling around to do

0:14:54.560 --> 0:14:58.400
<v Speaker 1>our model search with myself, and they get paid for

0:14:58.440 --> 0:15:01.440
<v Speaker 1>their regular working day, like they always do their eight

0:15:01.480 --> 0:15:05.320
<v Speaker 1>hour day, and then if they do any overtime let's say,

0:15:05.320 --> 0:15:07.680
<v Speaker 1>for example, like it ends up being a ten hour day,

0:15:07.720 --> 0:15:10.840
<v Speaker 1>like they'll get paid for the ten hours and then start.

0:15:11.080 --> 0:15:14.920
<v Speaker 1>Our staff also get a travel allowance. So not only

0:15:14.920 --> 0:15:17.880
<v Speaker 1>will they be getting paid for like their standard day

0:15:17.920 --> 0:15:20.240
<v Speaker 1>and the work that they're doing, but they'll also get

0:15:20.320 --> 0:15:23.240
<v Speaker 1>paid for the time that we're sitting at the airport,

0:15:23.440 --> 0:15:26.000
<v Speaker 1>the time that we're traveling on the plane, the time

0:15:26.040 --> 0:15:29.120
<v Speaker 1>that we're traveling in the uber. The moment that they

0:15:29.120 --> 0:15:32.480
<v Speaker 1>stop getting paid is when we all stop and we're

0:15:32.520 --> 0:15:34.080
<v Speaker 1>just absolutely chilling.

0:15:34.560 --> 0:15:36.040
<v Speaker 2>And again, like I can't.

0:15:35.880 --> 0:15:39.680
<v Speaker 1>Say how sofa dovera pays Bailey or how anyone pays

0:15:39.720 --> 0:15:41.680
<v Speaker 1>anyone when they're taking them on these trips. But I

0:15:41.680 --> 0:15:44.360
<v Speaker 1>would only assume that they are being fairly compensated for

0:15:44.440 --> 0:15:47.120
<v Speaker 1>all of their travel time. When people are traveling, we

0:15:47.240 --> 0:15:52.120
<v Speaker 1>also cover all of their meals, obviously, their accommodation. What else,

0:15:52.160 --> 0:15:58.200
<v Speaker 1>April's in the studio here with me, Everything, absolutely everything.

0:15:58.560 --> 0:16:01.480
<v Speaker 1>But again, I've never taken like you, for example, on

0:16:01.520 --> 0:16:03.400
<v Speaker 1>an overseas trip, Aprils.

0:16:03.480 --> 0:16:04.720
<v Speaker 2>Not yet, she's saying.

0:16:05.560 --> 0:16:07.880
<v Speaker 1>So I can't speak to those other businesses that have

0:16:07.920 --> 0:16:10.440
<v Speaker 1>taken their staff overseas, but I can only assume that

0:16:10.480 --> 0:16:12.840
<v Speaker 1>they would have some sort of agreement in place that's

0:16:13.040 --> 0:16:14.560
<v Speaker 1>you know, you're going to get paid for the hours

0:16:14.560 --> 0:16:16.520
<v Speaker 1>that we're working, like we'll work eight hours a day,

0:16:16.600 --> 0:16:19.480
<v Speaker 1>and then also for any travel time, transit time waiting

0:16:19.520 --> 0:16:21.720
<v Speaker 1>at the airport. If the flight's delayed and we're just

0:16:21.760 --> 0:16:24.520
<v Speaker 1>sitting there for hours, the girls will earn money for

0:16:24.600 --> 0:16:27.520
<v Speaker 1>all of those hours. If our flight got delayed in

0:16:27.560 --> 0:16:29.440
<v Speaker 1>Melbourne or something, one time we will sit in there

0:16:29.480 --> 0:16:32.520
<v Speaker 1>for hours. They will get paid for every hour that

0:16:32.600 --> 0:16:35.080
<v Speaker 1>we're waiting, as well as all of their food and

0:16:35.160 --> 0:16:38.520
<v Speaker 1>coffees and everything in between. So we obviously make sure

0:16:38.520 --> 0:16:41.680
<v Speaker 1>that our staff are being compensated in that way, and

0:16:42.320 --> 0:16:45.440
<v Speaker 1>I guess talking to the points that were made about

0:16:45.520 --> 0:16:49.200
<v Speaker 1>them sharing a bed and needing to have time apart,

0:16:49.520 --> 0:16:52.480
<v Speaker 1>I think that comes down to what works for them.

0:16:52.960 --> 0:16:56.040
<v Speaker 1>I know, this whole thing of staff being on socials

0:16:56.080 --> 0:16:59.480
<v Speaker 1>and going on overseas trips, it is an HR nightmare

0:16:59.520 --> 0:17:01.400
<v Speaker 1>for those of you that are in HR. Just the

0:17:01.440 --> 0:17:05.320
<v Speaker 1>thought of it is a HR person's nightmare. But when

0:17:05.359 --> 0:17:08.959
<v Speaker 1>we traveled around for our Fate Model search, like we

0:17:09.000 --> 0:17:10.840
<v Speaker 1>just say, like, does anyone want to share a room?

0:17:11.040 --> 0:17:11.240
<v Speaker 2>You know?

0:17:11.320 --> 0:17:12.960
<v Speaker 1>And then I think Kim and Claire were happy to

0:17:13.000 --> 0:17:15.439
<v Speaker 1>share a room some nights April and I had our

0:17:15.440 --> 0:17:17.560
<v Speaker 1>own rooms, and then other nights we were together and

0:17:17.600 --> 0:17:20.080
<v Speaker 1>we really don't mind. But I would only hope that

0:17:20.160 --> 0:17:24.040
<v Speaker 1>these businesses and business owners would have it in them

0:17:24.119 --> 0:17:26.720
<v Speaker 1>to kind of say to their employee, you know, are

0:17:26.800 --> 0:17:29.120
<v Speaker 1>you wanting to bunk with me? Would you prefer your

0:17:29.119 --> 0:17:31.400
<v Speaker 1>own space? Because at the end of the day, when

0:17:31.400 --> 0:17:34.280
<v Speaker 1>it comes to workplaces, it's all about that open communication

0:17:34.920 --> 0:17:38.200
<v Speaker 1>and getting consent for everything from content all the way

0:17:38.200 --> 0:17:39.800
<v Speaker 1>through to what they're do you want to sleep in?

0:17:40.080 --> 0:17:41.280
<v Speaker 2>And do you want to listen to me?

0:17:41.359 --> 0:17:45.040
<v Speaker 1>Snoring, but I don't snore, so April's in luck for

0:17:45.040 --> 0:17:46.000
<v Speaker 1>the times that she's.

0:17:45.840 --> 0:17:49.280
<v Speaker 2>Shared shared in bed with me. Actually, I'm calling you

0:17:49.280 --> 0:17:49.680
<v Speaker 2>out apes.

0:17:49.720 --> 0:17:53.119
<v Speaker 1>You have a little snore sometimes, but it's only like little,

0:17:53.200 --> 0:17:54.200
<v Speaker 1>so I can deal with it.

0:17:54.400 --> 0:17:59.040
<v Speaker 2>If it's an aj kind of snore. We're getting separate rooms. Now.

0:17:59.080 --> 0:18:03.320
<v Speaker 1>Onto the risks that come with putting staff on socials

0:18:04.280 --> 0:18:07.520
<v Speaker 1>and what happens when they leave. This is where the

0:18:07.560 --> 0:18:10.600
<v Speaker 1>lines become so blurred and business owners have to be

0:18:10.640 --> 0:18:11.280
<v Speaker 1>so careful.

0:18:11.320 --> 0:18:12.960
<v Speaker 2>Whilst it's amazing.

0:18:12.520 --> 0:18:15.959
<v Speaker 1>To have a face of your brand and have one

0:18:16.000 --> 0:18:18.560
<v Speaker 1>of your employees kind of dominating your social media, what

0:18:18.640 --> 0:18:22.040
<v Speaker 1>does happen if that staff member leaves one day? What

0:18:22.200 --> 0:18:25.080
<v Speaker 1>happens if that staff member is being late all the

0:18:25.080 --> 0:18:26.960
<v Speaker 1>time and you behind the scenes have to give them

0:18:26.960 --> 0:18:29.000
<v Speaker 1>a warning letter and they say, how fucking dare you

0:18:29.040 --> 0:18:30.840
<v Speaker 1>give this warning letter to me, even though I was

0:18:30.840 --> 0:18:33.520
<v Speaker 1>the one being late. What happens then when they're so

0:18:34.160 --> 0:18:39.160
<v Speaker 1>within your community. I mean, your guess is as good

0:18:39.160 --> 0:18:42.160
<v Speaker 1>as mine. And we have had people over the years

0:18:42.200 --> 0:18:44.399
<v Speaker 1>that have been a part of our Fate team and

0:18:44.440 --> 0:18:47.600
<v Speaker 1>they have been in videos and then they've left, maybe

0:18:47.640 --> 0:18:50.400
<v Speaker 1>they've moved overseas, maybe they went and got a job

0:18:50.440 --> 0:18:53.399
<v Speaker 1>somewhere else. And then you will have people commenting, and

0:18:53.440 --> 0:18:56.640
<v Speaker 1>I've experienced this myself. You'll have people commenting, where did

0:18:56.720 --> 0:18:58.239
<v Speaker 1>so and so go? Like why is so and so

0:18:58.320 --> 0:19:01.800
<v Speaker 1>not in the videos anymore. That's when it becomes very

0:19:01.800 --> 0:19:07.720
<v Speaker 1>confusing because you're platforming your staff and they're becoming a

0:19:07.760 --> 0:19:08.560
<v Speaker 1>social figure.

0:19:08.840 --> 0:19:10.800
<v Speaker 2>But at the end of the day, you're running a workplace.

0:19:11.160 --> 0:19:13.920
<v Speaker 1>And I think what a lot of people don't realize,

0:19:14.000 --> 0:19:16.040
<v Speaker 1>and because when people ask like where's so and so

0:19:16.320 --> 0:19:17.320
<v Speaker 1>or what's the tea?

0:19:17.359 --> 0:19:18.320
<v Speaker 2>Why did she leave?

0:19:18.520 --> 0:19:21.600
<v Speaker 1>You know, I think people don't realize people come and

0:19:21.640 --> 0:19:24.919
<v Speaker 1>go from workplaces every single day all around the world.

0:19:25.560 --> 0:19:28.720
<v Speaker 1>And I've spoken about this before in other episodes of mine,

0:19:28.800 --> 0:19:31.879
<v Speaker 1>but I have come to terms with the fact that

0:19:32.160 --> 0:19:34.760
<v Speaker 1>not everyone's going to work at Fate Forever the same way.

0:19:34.800 --> 0:19:37.520
<v Speaker 1>Not everyone's going to work it all for men forever

0:19:37.640 --> 0:19:40.399
<v Speaker 1>the same way. Everyone's not going to work it remy

0:19:40.440 --> 0:19:43.760
<v Speaker 1>by Riley Forever. People come and go from jobs all

0:19:43.760 --> 0:19:49.160
<v Speaker 1>the time, and it's not tea if someone leaves a workplace.

0:19:49.200 --> 0:19:51.080
<v Speaker 1>In fact, that's one of the most normal things that

0:19:51.160 --> 0:19:54.880
<v Speaker 1>happens in workplace places. Sorry, staff turnover is a part

0:19:54.960 --> 0:19:58.040
<v Speaker 1>of every business. Even if you are this crazy social

0:19:58.119 --> 0:20:00.840
<v Speaker 1>media business with a massive following and an engaged audience,

0:20:01.080 --> 0:20:05.320
<v Speaker 1>staff are going to come and go. I think it's

0:20:05.840 --> 0:20:08.640
<v Speaker 1>important that if someone does leave, whether it's on good

0:20:08.760 --> 0:20:13.719
<v Speaker 1>terms or bad terms, that the business remains professional. And

0:20:13.800 --> 0:20:16.639
<v Speaker 1>I think that's one thing I'm worried to see in

0:20:16.680 --> 0:20:21.879
<v Speaker 1>the future with all of these businesses, ourselves included, Like

0:20:22.320 --> 0:20:26.320
<v Speaker 1>I can almost see not a scandal happening, but I

0:20:26.320 --> 0:20:30.119
<v Speaker 1>would hate to see, like something bad happen with a

0:20:30.200 --> 0:20:33.760
<v Speaker 1>staff member that is really well known on social media

0:20:33.800 --> 0:20:36.399
<v Speaker 1>and then for it to all kind of crumble, you know.

0:20:36.480 --> 0:20:38.600
<v Speaker 1>I can just see it happening now, someone leaving a

0:20:38.640 --> 0:20:41.480
<v Speaker 1>workplace and being like this is really what happened, and

0:20:41.480 --> 0:20:45.399
<v Speaker 1>it turning into a massive drama. And I think that

0:20:45.600 --> 0:20:47.920
<v Speaker 1>is one of the risks that comes with you putting

0:20:48.000 --> 0:20:51.040
<v Speaker 1>your staff on social media is one day they could

0:20:51.200 --> 0:20:53.719
<v Speaker 1>turn around and decide that they don't like you anymore

0:20:53.720 --> 0:20:55.600
<v Speaker 1>and they don't like your workplace, and then they could

0:20:55.640 --> 0:20:58.120
<v Speaker 1>go to social media and say all these horrible things

0:20:58.160 --> 0:21:01.840
<v Speaker 1>about you. And I think especially with cancel culture and

0:21:02.000 --> 0:21:06.440
<v Speaker 1>how everyone's getting canceled every second day, like it seems lately, rightfully,

0:21:06.440 --> 0:21:09.399
<v Speaker 1>so if they've done something wrong, it is just so

0:21:10.040 --> 0:21:13.480
<v Speaker 1>it's so risky, and that's just the risk that you

0:21:13.640 --> 0:21:15.800
<v Speaker 1>take when you decide I'm going to put one of

0:21:15.800 --> 0:21:23.879
<v Speaker 1>my staff members on social media. In a nutshell, I

0:21:23.960 --> 0:21:27.640
<v Speaker 1>think that having staff on socials is obviously a massive

0:21:27.720 --> 0:21:31.720
<v Speaker 1>trend right now, and it's something that we do, but

0:21:32.040 --> 0:21:36.080
<v Speaker 1>it's not something that I'd say we do to the extreme,

0:21:36.800 --> 0:21:41.040
<v Speaker 1>and I think, as for me, I would rather prioritize

0:21:41.240 --> 0:21:46.000
<v Speaker 1>having myself, as I guess, the main face of Fate

0:21:46.160 --> 0:21:48.440
<v Speaker 1>and our brand, and of course like have our social

0:21:48.480 --> 0:21:51.199
<v Speaker 1>media team on board. But I'm definitely not in the

0:21:51.240 --> 0:21:54.119
<v Speaker 1>position where I'm wanting to put one person at the

0:21:54.160 --> 0:21:57.120
<v Speaker 1>forefront of our socials and make it all about them

0:21:57.720 --> 0:22:00.639
<v Speaker 1>for their own sake and also for the sake of

0:22:00.720 --> 0:22:04.320
<v Speaker 1>Fate's future. The other thing that comes with all of this,

0:22:04.440 --> 0:22:07.080
<v Speaker 1>and luckily we are in a great position where we

0:22:07.160 --> 0:22:10.520
<v Speaker 1>have a great community and everyone loves seeing our staff

0:22:10.520 --> 0:22:12.880
<v Speaker 1>and getting to know them. But another danger of putting

0:22:12.920 --> 0:22:16.880
<v Speaker 1>your staff on socials is obviously the videos that you're

0:22:16.920 --> 0:22:19.360
<v Speaker 1>posting of them landing on the wrong side of the internet.

0:22:19.440 --> 0:22:22.399
<v Speaker 1>This is just another thing that businesses and business owners

0:22:22.400 --> 0:22:24.280
<v Speaker 1>have to be so careful of when you're putting your

0:22:24.280 --> 0:22:27.920
<v Speaker 1>staff member out there, you're just flinging them into an

0:22:27.960 --> 0:22:31.960
<v Speaker 1>already massive, established community. It's not like me where I've

0:22:32.000 --> 0:22:34.320
<v Speaker 1>been online for fifteen years and I'm used to getting

0:22:34.320 --> 0:22:36.840
<v Speaker 1>people commenting things about me. I'm used to having people

0:22:37.119 --> 0:22:39.800
<v Speaker 1>say maybe horrible things about me, and it's water off

0:22:39.800 --> 0:22:41.920
<v Speaker 1>a duck's back. But if you're putting your staff member

0:22:41.960 --> 0:22:44.359
<v Speaker 1>out there and someone's commenting something horrible about them, how

0:22:44.400 --> 0:22:46.359
<v Speaker 1>is that going to affect them and their mental health?

0:22:46.840 --> 0:22:50.480
<v Speaker 1>There is just so many elements to putting your staff

0:22:50.480 --> 0:22:53.800
<v Speaker 1>on socials, and whilst it is cool and fun and

0:22:53.840 --> 0:22:57.040
<v Speaker 1>a trend and people love it like audience love, audiences

0:22:57.040 --> 0:22:59.960
<v Speaker 1>are loving engaging with these staff members of these businesses.

0:23:00.640 --> 0:23:04.600
<v Speaker 1>My advice to business owners out there is be careful

0:23:04.760 --> 0:23:09.280
<v Speaker 1>with it and have your structures in place in the background,

0:23:10.240 --> 0:23:13.639
<v Speaker 1>and also set so many boundaries between yourself and your

0:23:13.680 --> 0:23:16.320
<v Speaker 1>staff because it's only going to benefit all of you.

0:23:16.880 --> 0:23:19.600
<v Speaker 1>I would hope that these smaller brands that I see

0:23:19.640 --> 0:23:22.399
<v Speaker 1>that are all over socials and where it seems like

0:23:22.440 --> 0:23:26.040
<v Speaker 1>they're all great friends, I would hope that they're still

0:23:26.119 --> 0:23:29.159
<v Speaker 1>doing one on ones and check ins. I hope that

0:23:29.200 --> 0:23:33.520
<v Speaker 1>there's team meetings. I hope that there's performance reviews in place.

0:23:33.920 --> 0:23:36.919
<v Speaker 1>I hope it's just not all fun and games, because

0:23:37.000 --> 0:23:37.680
<v Speaker 1>one day that.

0:23:37.680 --> 0:23:39.000
<v Speaker 2>Will all come to a head.

0:23:39.119 --> 0:23:43.160
<v Speaker 1>I personally, I personally think, yes, we love having fun

0:23:43.200 --> 0:23:45.960
<v Speaker 1>with our staff, Yes we love having fun on social media.

0:23:46.040 --> 0:23:48.040
<v Speaker 1>But what's more important at the end of the day

0:23:48.560 --> 0:23:51.560
<v Speaker 1>is that there is boundaries set in place, is that

0:23:51.600 --> 0:23:55.440
<v Speaker 1>there is productive meetings happening, is that there is open

0:23:55.480 --> 0:23:58.960
<v Speaker 1>communication happening and no one.

0:23:58.840 --> 0:24:01.120
<v Speaker 2>Is being exploited at the end of the day.

0:24:01.200 --> 0:24:03.600
<v Speaker 1>And that would be my advice to any owners out

0:24:03.600 --> 0:24:06.160
<v Speaker 1>there is yet have fun with your staff on socials.

0:24:06.359 --> 0:24:09.240
<v Speaker 1>Make sure that they are consenting to being in content,

0:24:09.440 --> 0:24:13.439
<v Speaker 1>but also be having a productive workplace in the background.

0:24:14.240 --> 0:24:17.280
<v Speaker 1>Because while it's so fun for it to be all

0:24:17.359 --> 0:24:19.679
<v Speaker 1>fun and games, trust me, I've been there in my

0:24:19.800 --> 0:24:24.280
<v Speaker 1>early days, it can absolutely bite you in the bum.

0:24:24.520 --> 0:24:26.919
<v Speaker 1>Do I think that staff being in social media is

0:24:26.960 --> 0:24:30.040
<v Speaker 1>going to be something that we see forever. No, I

0:24:30.080 --> 0:24:32.320
<v Speaker 1>think something else is going to come out. But I

0:24:32.359 --> 0:24:34.520
<v Speaker 1>do think it is fun for us to be participating

0:24:34.520 --> 0:24:37.639
<v Speaker 1>in this kind of stuff. Now, you know it is fun,

0:24:38.000 --> 0:24:41.400
<v Speaker 1>but as business owners, We have to be extremely careful.

0:24:41.480 --> 0:24:44.800
<v Speaker 1>We have to be cautious of putting people online, exposing

0:24:44.800 --> 0:24:47.800
<v Speaker 1>them to audiences. And at the end of the day,

0:24:47.960 --> 0:24:53.920
<v Speaker 1>we have to prioritize our businesses being structured, our employees

0:24:54.000 --> 0:24:58.560
<v Speaker 1>being cared for, nurtured, and that we're catering to them

0:24:58.600 --> 0:25:01.600
<v Speaker 1>and their feelings and their needs and wants. And also,

0:25:01.720 --> 0:25:06.000
<v Speaker 1>like above all those boundaries need to be so so

0:25:06.080 --> 0:25:10.679
<v Speaker 1>strong for the business's sake, the employer's sake, and the

0:25:10.800 --> 0:25:14.919
<v Speaker 1>employee's sake as well. You got any final questions for

0:25:15.040 --> 0:25:17.359
<v Speaker 1>me on this, Zander, I feel like I've covered a lot.

0:25:18.080 --> 0:25:21.400
<v Speaker 1>If you have any questions for me regarding this, feel

0:25:21.440 --> 0:25:24.120
<v Speaker 1>free to DM me on my Big Business Podcast account.

0:25:24.920 --> 0:25:27.440
<v Speaker 1>I'm on that account, April's on that account, and producer

0:25:27.520 --> 0:25:29.720
<v Speaker 1>Xander is on that account. And if you have any

0:25:29.720 --> 0:25:32.720
<v Speaker 1>follow up questions, I can always do a little bonus episode,

0:25:32.800 --> 0:25:34.320
<v Speaker 1>like a part two of this, because I felt there's

0:25:34.359 --> 0:25:39.480
<v Speaker 1>so much to this, There's so many layers. But yeah,

0:25:39.600 --> 0:25:41.320
<v Speaker 1>at the end of the day, we are in the

0:25:41.359 --> 0:25:44.439
<v Speaker 1>era of employee generated content. Do I think it's going

0:25:44.520 --> 0:25:46.680
<v Speaker 1>to be a forever thing? Nah, Because I think there's

0:25:46.720 --> 0:25:48.440
<v Speaker 1>going to be something else that comes out that we're

0:25:48.440 --> 0:25:48.840
<v Speaker 1>all doing.

0:25:48.880 --> 0:25:49.560
<v Speaker 2>It really is.

0:25:49.480 --> 0:25:51.960
<v Speaker 1>A trend at the moment, and of course we're gonna

0:25:52.000 --> 0:25:54.800
<v Speaker 1>have fun with it, and it's a great way for

0:25:55.240 --> 0:25:58.840
<v Speaker 1>our community to engage with us as a business in

0:25:58.880 --> 0:26:01.400
<v Speaker 1>workplace bar more than us just telling everyone to buy

0:26:01.400 --> 0:26:04.800
<v Speaker 1>our clothes. But like I've mentioned throughout this episode, there's

0:26:04.800 --> 0:26:06.720
<v Speaker 1>a lot of risks that come with it, and business

0:26:06.760 --> 0:26:09.439
<v Speaker 1>owners have to be really smart and savvy when it

0:26:09.440 --> 0:26:12.480
<v Speaker 1>comes to putting their staff on socials. As always, I'm

0:26:12.520 --> 0:26:15.520
<v Speaker 1>going to be ending today's episode with a tip of

0:26:15.520 --> 0:26:18.520
<v Speaker 1>the week, and this tip of the week is kind

0:26:18.520 --> 0:26:21.360
<v Speaker 1>of aligned with posting on social media, which I guess

0:26:21.400 --> 0:26:24.960
<v Speaker 1>has been the theme of this entire episode. Posting to

0:26:25.080 --> 0:26:29.919
<v Speaker 1>social media is like a lottery ticket. Every single time

0:26:30.160 --> 0:26:34.119
<v Speaker 1>you post, it's like you're buying a lotto ticket. You

0:26:34.200 --> 0:26:38.800
<v Speaker 1>might not win, you might hit the jackpot. But I

0:26:38.840 --> 0:26:42.080
<v Speaker 1>think all business owners or content creators should have this

0:26:42.200 --> 0:26:46.120
<v Speaker 1>mindset that every single time they're putting something out there

0:26:46.200 --> 0:26:48.719
<v Speaker 1>on the Internet, it's like they're entering the lotto, and

0:26:48.760 --> 0:26:52.840
<v Speaker 1>who knows, one day you might win. And the only

0:26:52.880 --> 0:26:54.560
<v Speaker 1>way that you're going to win the lotto is by

0:26:54.640 --> 0:26:57.639
<v Speaker 1>keep on buying tickets and hope for the best, and

0:26:57.680 --> 0:27:01.439
<v Speaker 1>you need to see content as the same thing. Just

0:27:01.640 --> 0:27:04.520
<v Speaker 1>keep posting and maybe one day you'll win the lotto,

0:27:04.600 --> 0:27:06.719
<v Speaker 1>or if you're lucky, you might win it multiple times.

0:27:06.920 --> 0:27:09.280
<v Speaker 1>I saw that somewhere on like TikTok, and I was like, yes,

0:27:09.920 --> 0:27:12.240
<v Speaker 1>posting is like buying a lotto ticket every time.

0:27:12.680 --> 0:27:14.679
<v Speaker 2>So the next time you're.

0:27:14.520 --> 0:27:16.159
<v Speaker 1>Going to post a video and you're worried that it

0:27:16.240 --> 0:27:18.080
<v Speaker 1>might not perform very well, it's all right. It's just

0:27:18.080 --> 0:27:19.960
<v Speaker 1>one lotto ticket and you're going to buy plenty more.

0:27:20.240 --> 0:27:23.840
<v Speaker 1>Aka you're going to post a lot more. Anyway, As always,

0:27:24.080 --> 0:27:27.080
<v Speaker 1>I hope you've enjoyed listening to today's episode of Big Business.

0:27:27.359 --> 0:27:29.560
<v Speaker 1>Please feel free to rate me five stars, tell a

0:27:29.600 --> 0:27:32.240
<v Speaker 1>friend about the pod, tell a friend, tell a brand,

0:27:33.040 --> 0:27:34.840
<v Speaker 1>And that's kind for now.

0:27:34.920 --> 0:27:36.040
<v Speaker 2>Xander's laughing at me.

0:27:36.520 --> 0:27:38.520
<v Speaker 1>That's it for now, and I'll be back later this

0:27:38.560 --> 0:27:43.040
<v Speaker 1>week with my bonus episode. And I guess remember to

0:27:43.240 --> 0:27:53.040
<v Speaker 1>chase after your dreams as if they owe you money.