1 00:00:04,160 --> 00:00:07,160 Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the 2 00:00:07,200 --> 00:00:09,920 Speaker 1: place where business is far from boring. And today I'm 3 00:00:09,960 --> 00:00:13,360 Speaker 1: recording on a wobbicle land. Now I somehow manage to 4 00:00:13,360 --> 00:00:16,319 Speaker 1: build an empire from the garage underneath my house and 5 00:00:16,400 --> 00:00:18,599 Speaker 1: I'm here to share it all with you, from the winds, 6 00:00:18,960 --> 00:00:23,439 Speaker 1: the mistakes, the challenging times, and the funny moments in between. So, 7 00:00:23,480 --> 00:00:26,159 Speaker 1: whether you're in business already, perhaps you're not in the 8 00:00:26,160 --> 00:00:28,280 Speaker 1: game at all, Maybe you're just looking for some inspo, 9 00:00:28,880 --> 00:00:31,720 Speaker 1: or you simply just want to hear the tea, this 10 00:00:31,840 --> 00:00:33,000 Speaker 1: is the podcast for you. 11 00:00:33,640 --> 00:00:33,880 Speaker 2: Now. 12 00:00:33,880 --> 00:00:35,800 Speaker 1: Coming up on today's episode, I'm. 13 00:00:36,640 --> 00:00:37,279 Speaker 2: Going for it. 14 00:00:37,360 --> 00:00:41,920 Speaker 1: I'm going to talk in depth about everything to do 15 00:00:42,000 --> 00:00:45,080 Speaker 1: with putting your staff on social media, the good, the bad, 16 00:00:45,159 --> 00:00:47,680 Speaker 1: the ugly and everything in between. 17 00:00:48,440 --> 00:00:49,440 Speaker 2: Now we are in an. 18 00:00:49,360 --> 00:00:56,080 Speaker 1: Era of EGC, which is employee generated content, and it's 19 00:00:56,120 --> 00:01:00,680 Speaker 1: everywhere and especially in Australia. There are some prominent brands, 20 00:01:00,880 --> 00:01:05,160 Speaker 1: especially on TikTok, where their whole brand is their staff 21 00:01:05,200 --> 00:01:09,720 Speaker 1: members being on social media. And I myself, I feel 22 00:01:09,720 --> 00:01:12,520 Speaker 1: like I'm qualified enough to speak on this because I've 23 00:01:12,520 --> 00:01:17,319 Speaker 1: been posting myself online for about fifteen years and I've 24 00:01:17,319 --> 00:01:21,040 Speaker 1: been posting my staff on social media for maybe a 25 00:01:21,080 --> 00:01:26,920 Speaker 1: good seven years now, basically ever since Fate began. And 26 00:01:27,400 --> 00:01:31,200 Speaker 1: whilst this is super new and super exciting and fun 27 00:01:31,240 --> 00:01:35,120 Speaker 1: and everyone's loving it and we're seeing employees turn into 28 00:01:35,240 --> 00:01:39,640 Speaker 1: little content creators, it can also come with massive risks. 29 00:01:40,200 --> 00:01:43,200 Speaker 1: So let this episode be a bit of tea but 30 00:01:43,360 --> 00:01:46,000 Speaker 1: also advice from me, someone that has been in the 31 00:01:46,000 --> 00:01:49,480 Speaker 1: game for a long long time and someone who employees 32 00:01:49,600 --> 00:01:52,200 Speaker 1: seventy people. I feel like I'm the most qualified person 33 00:01:52,240 --> 00:01:55,680 Speaker 1: in Australia to speak on this. And hey, this can 34 00:01:55,720 --> 00:01:58,240 Speaker 1: also be a lesson to any business owners out there 35 00:01:58,400 --> 00:02:00,760 Speaker 1: who are in the position where they have staff on 36 00:02:00,800 --> 00:02:04,280 Speaker 1: social media or maybe they're thinking about it, because as 37 00:02:04,480 --> 00:02:06,360 Speaker 1: cool as it can be and as fun as it 38 00:02:06,400 --> 00:02:09,640 Speaker 1: can be, it can also completely fuck your business up, 39 00:02:09,760 --> 00:02:12,080 Speaker 1: if I'm being honest. So without further ado, let's just 40 00:02:12,120 --> 00:02:19,359 Speaker 1: get straight down to business. Well, well, well, where do 41 00:02:19,400 --> 00:02:23,119 Speaker 1: I begin with putting staff on socials? It really has 42 00:02:23,200 --> 00:02:26,000 Speaker 1: become a trend and I've seen a lot of people 43 00:02:26,040 --> 00:02:30,280 Speaker 1: talking about it online and I also saw this one 44 00:02:30,360 --> 00:02:33,119 Speaker 1: video in particular who was by a creator I can't 45 00:02:33,120 --> 00:02:36,800 Speaker 1: remember their name, but she was saying it popped up 46 00:02:36,800 --> 00:02:38,560 Speaker 1: on my for you page and she said she thinks 47 00:02:38,560 --> 00:02:40,959 Speaker 1: that this trend of staff in social media is going 48 00:02:41,000 --> 00:02:43,680 Speaker 1: to die soon and that it's going to become a 49 00:02:43,680 --> 00:02:45,880 Speaker 1: thing of the past, which is crazy to think, but 50 00:02:46,880 --> 00:02:50,600 Speaker 1: I kind of agree. And the tricky thing with putting 51 00:02:50,639 --> 00:02:53,000 Speaker 1: staff on socials and like having a face of the 52 00:02:53,000 --> 00:02:57,160 Speaker 1: brand is it's kind of being done now by a 53 00:02:57,240 --> 00:03:01,120 Speaker 1: lot of businesses in Australia to the point now where 54 00:03:01,800 --> 00:03:04,000 Speaker 1: if someone was to start doing it now, it's like 55 00:03:04,120 --> 00:03:06,679 Speaker 1: not new and exciting anymore because everyone's already kind of 56 00:03:06,720 --> 00:03:10,160 Speaker 1: doing it, like it's quite literally become a trend. And 57 00:03:10,440 --> 00:03:13,040 Speaker 1: what I want to talk about today is like the 58 00:03:13,120 --> 00:03:15,799 Speaker 1: behind the scenes of doing something like this. And I 59 00:03:15,840 --> 00:03:18,680 Speaker 1: can speak from my own experience. I have staff on socials, 60 00:03:19,080 --> 00:03:21,680 Speaker 1: and whilst it can be super fun, super beneficial for 61 00:03:21,720 --> 00:03:26,720 Speaker 1: your business, there's so many risks involved. And I want 62 00:03:27,200 --> 00:03:29,400 Speaker 1: I hope that business owners out there listen to this, 63 00:03:29,440 --> 00:03:32,240 Speaker 1: who may be doing this already or thinking about it, 64 00:03:32,280 --> 00:03:36,880 Speaker 1: because there's so many layers to putting your staff on socials, 65 00:03:36,880 --> 00:03:38,640 Speaker 1: and so I'm going to talk you through. I guess 66 00:03:39,280 --> 00:03:41,680 Speaker 1: what it is like to have your staff on social 67 00:03:41,720 --> 00:03:44,680 Speaker 1: media and all of the things that I guess I 68 00:03:45,040 --> 00:03:47,680 Speaker 1: have in place and all the stuff that I've learned 69 00:03:48,520 --> 00:03:51,760 Speaker 1: over the years. So I guess I'll start with talking 70 00:03:51,760 --> 00:03:54,760 Speaker 1: about the brands that we do see on socials. And 71 00:03:54,800 --> 00:03:57,920 Speaker 1: I'm not throwing anyone under the bus here, but obviously 72 00:03:58,000 --> 00:04:01,400 Speaker 1: the biggest brands in Australia, which is still kind of 73 00:04:01,440 --> 00:04:02,640 Speaker 1: like smallish businesses. 74 00:04:02,680 --> 00:04:04,240 Speaker 2: But the brands that are like doing this. 75 00:04:04,280 --> 00:04:07,480 Speaker 1: The most is obviously your Sofa Dofa with her all 76 00:04:07,560 --> 00:04:12,760 Speaker 1: for Mimi and her newest employee, Bailey. He is like 77 00:04:12,800 --> 00:04:15,800 Speaker 1: the face of their brand on TikTok. You've also got 78 00:04:15,840 --> 00:04:18,839 Speaker 1: the Jazz hand Made team and their whole team is 79 00:04:18,839 --> 00:04:22,400 Speaker 1: on their tiktoks, as well as the Remy by Riiley team. 80 00:04:22,880 --> 00:04:29,720 Speaker 1: It's three of them, and it's so interesting speculating these brands, 81 00:04:29,760 --> 00:04:32,040 Speaker 1: and obviously we do it too, We've been doing it forever. 82 00:04:33,120 --> 00:04:35,280 Speaker 2: It's interesting watching these brands. 83 00:04:34,920 --> 00:04:40,279 Speaker 1: Because they're obviously a lot smaller teams, and just from 84 00:04:40,279 --> 00:04:46,240 Speaker 1: my own perspective and experience, watching like the lives of 85 00:04:46,279 --> 00:04:50,120 Speaker 1: these employees unfold, it reminds me a lot of when 86 00:04:50,240 --> 00:04:53,719 Speaker 1: I first started Fate, because I just see it from 87 00:04:53,720 --> 00:04:56,480 Speaker 1: a different angle to everyone else, and the reason why 88 00:04:56,560 --> 00:04:59,200 Speaker 1: it reminds me of that is because I can tell 89 00:04:59,240 --> 00:05:00,880 Speaker 1: that they're all good friends. 90 00:05:01,320 --> 00:05:03,719 Speaker 2: I can tell that they're all just having fun. 91 00:05:04,160 --> 00:05:06,440 Speaker 1: And it really does remind me of when I first 92 00:05:06,480 --> 00:05:08,280 Speaker 1: started Fate and I speak about this a lot on 93 00:05:08,279 --> 00:05:12,560 Speaker 1: my pod, just how different my whole business was back 94 00:05:12,600 --> 00:05:14,919 Speaker 1: in the day when I had, you know, two to 95 00:05:15,000 --> 00:05:17,480 Speaker 1: three employees and we're all just having fun. 96 00:05:17,520 --> 00:05:18,800 Speaker 2: We're all hanging out. 97 00:05:18,920 --> 00:05:20,560 Speaker 1: And I see their videos pop up for me all 98 00:05:20,600 --> 00:05:22,720 Speaker 1: the time, and they're making all their content at work, 99 00:05:22,720 --> 00:05:24,880 Speaker 1: but then they're going out for drinks and hanging out 100 00:05:25,640 --> 00:05:28,560 Speaker 1: and it's super fun. But I also think, holy shit, 101 00:05:28,760 --> 00:05:32,200 Speaker 1: like I hope that these businesses have some proper structure 102 00:05:32,240 --> 00:05:37,479 Speaker 1: in place, because the lines can become so blurred when 103 00:05:37,520 --> 00:05:39,599 Speaker 1: you're having that much fun with your staff. Now, don't 104 00:05:39,600 --> 00:05:42,440 Speaker 1: get me wrong, I love having fun with my staff too, 105 00:05:42,640 --> 00:05:48,200 Speaker 1: but I learned a long time ago, years ago, when 106 00:05:48,360 --> 00:05:51,120 Speaker 1: I ran into a few instances where those lines had 107 00:05:51,120 --> 00:05:54,400 Speaker 1: become super blurred, and it was like, are we friends 108 00:05:54,520 --> 00:05:59,279 Speaker 1: or are we employee and boss? And I think I 109 00:05:59,320 --> 00:06:01,440 Speaker 1: can say this, I mean I say everything here on 110 00:06:01,480 --> 00:06:04,360 Speaker 1: Big Business. It's a little secret safe space on the internet. 111 00:06:05,160 --> 00:06:08,400 Speaker 1: I so vividly remember back in my early early days 112 00:06:08,400 --> 00:06:11,240 Speaker 1: when I just had, you know, three people working for 113 00:06:11,279 --> 00:06:14,159 Speaker 1: me and maybe like two casuals and we had the 114 00:06:14,160 --> 00:06:18,880 Speaker 1: one store. One of the defining moments for me back then. 115 00:06:18,960 --> 00:06:22,080 Speaker 1: And this would have been five years ago, Like this 116 00:06:22,120 --> 00:06:22,920 Speaker 1: is so long ago. 117 00:06:23,080 --> 00:06:23,320 Speaker 2: Now. 118 00:06:23,839 --> 00:06:26,640 Speaker 1: I had an employee that was working for me and 119 00:06:27,760 --> 00:06:31,960 Speaker 1: she would always be late, always be late. And I, 120 00:06:32,200 --> 00:06:34,000 Speaker 1: mind you, this is five years ago, Like I'm a 121 00:06:34,000 --> 00:06:37,520 Speaker 1: little baby business owner. I have no idea what I'm doing. 122 00:06:37,880 --> 00:06:40,239 Speaker 1: And I had become really good friends with this girl. 123 00:06:40,320 --> 00:06:42,440 Speaker 1: We were hanging out outside of work. We were going 124 00:06:42,440 --> 00:06:44,800 Speaker 1: to the pub, we were going out, we were getting drunk, 125 00:06:45,240 --> 00:06:47,200 Speaker 1: and it was all good and fun and that was 126 00:06:47,200 --> 00:06:48,440 Speaker 1: great for me at the time. 127 00:06:48,760 --> 00:06:51,200 Speaker 2: But I didn't realize that I couldn't do that. 128 00:06:51,200 --> 00:06:54,000 Speaker 1: Kind of stuff because it's just not what you should 129 00:06:54,000 --> 00:06:56,720 Speaker 1: be doing when you're running a workplace. And she would 130 00:06:56,720 --> 00:06:59,160 Speaker 1: always be late, and I remember I would kind of 131 00:06:59,320 --> 00:07:01,080 Speaker 1: bring it up to her and I would kind of 132 00:07:01,120 --> 00:07:03,000 Speaker 1: mention to the whole team. And by the whole team, 133 00:07:03,040 --> 00:07:04,960 Speaker 1: I mean like the whole three people that were working 134 00:07:04,960 --> 00:07:05,200 Speaker 1: for me. 135 00:07:05,560 --> 00:07:08,040 Speaker 2: But I'd kind of say, you know, like let's all 136 00:07:08,040 --> 00:07:09,039 Speaker 2: get to work on time. 137 00:07:09,160 --> 00:07:11,080 Speaker 1: And it would be a lot of sorry, like that's 138 00:07:11,200 --> 00:07:13,280 Speaker 1: just me and that's just who I am, and I 139 00:07:13,320 --> 00:07:15,920 Speaker 1: would kind of laugh it off because we were friends. 140 00:07:15,960 --> 00:07:16,160 Speaker 2: You know. 141 00:07:16,320 --> 00:07:19,720 Speaker 1: I didn't have that boundary set in place or that 142 00:07:20,000 --> 00:07:22,320 Speaker 1: sense of authority in my workplace that no, I'm the 143 00:07:22,320 --> 00:07:24,400 Speaker 1: boss and I if I tell you that I need 144 00:07:24,440 --> 00:07:26,400 Speaker 1: you to show up on time like everyone else, I'm 145 00:07:26,440 --> 00:07:29,320 Speaker 1: serious when I say that. And it got to the 146 00:07:29,320 --> 00:07:33,280 Speaker 1: point where I didn't know what else to do, because, 147 00:07:34,520 --> 00:07:36,720 Speaker 1: like I'd said a billion times, like you need to 148 00:07:36,760 --> 00:07:39,120 Speaker 1: be on time, Like you can't just keep being late 149 00:07:39,200 --> 00:07:41,680 Speaker 1: every day, and it was by like fifteen minutes and 150 00:07:41,800 --> 00:07:44,160 Speaker 1: twenty minutes, like it was always all over the shop, 151 00:07:44,200 --> 00:07:46,120 Speaker 1: and this person would always say, sorry, that's just who 152 00:07:46,120 --> 00:07:48,560 Speaker 1: I am as a person. And now me now in 153 00:07:48,600 --> 00:07:50,680 Speaker 1: twenty twenty five, if I had a staff member that 154 00:07:50,760 --> 00:07:53,600 Speaker 1: was consistently showing up late and I was saying to them, look, 155 00:07:53,640 --> 00:07:56,080 Speaker 1: you need to be on time, if they said to me, 156 00:07:56,120 --> 00:07:58,080 Speaker 1: I'm sorry, that's just who I am as a person, 157 00:07:58,200 --> 00:08:01,080 Speaker 1: I would straight away say you can't, like that's that 158 00:08:01,120 --> 00:08:03,640 Speaker 1: doesn't slide in a workplace like fair enough if you're 159 00:08:03,680 --> 00:08:06,400 Speaker 1: late to everything, but showing up on time is showing 160 00:08:06,400 --> 00:08:08,600 Speaker 1: respect to your whole team and everyone else that's showing 161 00:08:08,680 --> 00:08:10,120 Speaker 1: up on time, Whereas back then I was a little 162 00:08:10,160 --> 00:08:13,280 Speaker 1: fucking pussy, so I didn't know what to say, and 163 00:08:13,320 --> 00:08:16,000 Speaker 1: I'd be like, Okay, well try next time, Like you know, 164 00:08:16,120 --> 00:08:18,720 Speaker 1: I just wasn't assertive, and so it got to the 165 00:08:18,760 --> 00:08:21,440 Speaker 1: point where I had no choice but to give this 166 00:08:21,480 --> 00:08:24,840 Speaker 1: staff member a warning letter. Now, I'd never given anyone 167 00:08:24,840 --> 00:08:27,400 Speaker 1: a warning letter because my business was basically brand new 168 00:08:27,400 --> 00:08:29,160 Speaker 1: and I had like two and a half staff members. 169 00:08:29,680 --> 00:08:31,720 Speaker 1: So I sent it to her in an email because 170 00:08:31,720 --> 00:08:33,280 Speaker 1: that's how fucking petrified I was. 171 00:08:33,320 --> 00:08:34,000 Speaker 2: And I sent it with. 172 00:08:33,960 --> 00:08:38,360 Speaker 1: This massive, long winded email about I know that we're friends, 173 00:08:38,360 --> 00:08:40,320 Speaker 1: and I'm so sorry to be doing this to you, 174 00:08:40,440 --> 00:08:42,640 Speaker 1: but I feel like you're giving me no other choice 175 00:08:42,679 --> 00:08:45,000 Speaker 1: and I don't want to be doing this. And again, 176 00:08:45,040 --> 00:08:46,920 Speaker 1: reflecting on back then, I should have sat her down 177 00:08:46,920 --> 00:08:49,400 Speaker 1: in person, but I was friends with this girl. I 178 00:08:49,400 --> 00:08:51,040 Speaker 1: didn't know how to be a boss. I'd never been 179 00:08:51,040 --> 00:08:52,760 Speaker 1: a manager or a leader in my life. Like I 180 00:08:52,800 --> 00:08:55,920 Speaker 1: was doing everything wrong. The whole thing blew up in 181 00:08:55,960 --> 00:09:00,239 Speaker 1: my face, even though I was so nice in my email, 182 00:09:00,280 --> 00:09:01,720 Speaker 1: and I was like, I really don't want to be 183 00:09:01,760 --> 00:09:04,079 Speaker 1: doing this, but please just be on time, like, here's 184 00:09:04,120 --> 00:09:08,040 Speaker 1: this letter, read it, get back to me, blah blah blah. 185 00:09:08,120 --> 00:09:09,920 Speaker 2: And because I. 186 00:09:10,760 --> 00:09:13,560 Speaker 1: Had allowed the lines to be blurred between us being 187 00:09:13,600 --> 00:09:19,080 Speaker 1: friends and employee and boss, it was I can't believe you've. 188 00:09:18,880 --> 00:09:21,559 Speaker 2: Done this to me. How dare you? 189 00:09:21,559 --> 00:09:27,160 Speaker 1: You know? Because the workplace wasn't solid, It wasn't a 190 00:09:27,240 --> 00:09:29,160 Speaker 1: me being the boss and her being my team member. 191 00:09:29,200 --> 00:09:31,440 Speaker 1: It was us being friends, having fun every day, fucking around, 192 00:09:31,520 --> 00:09:34,079 Speaker 1: drinking on the weekend. And it absolutely blew up in 193 00:09:34,120 --> 00:09:37,120 Speaker 1: my face. And that was one of those moments for 194 00:09:37,240 --> 00:09:40,920 Speaker 1: me where I went, holy shit, I don't think I 195 00:09:40,960 --> 00:09:43,960 Speaker 1: can be friends with my staff. And so back to 196 00:09:44,240 --> 00:09:47,000 Speaker 1: all these businesses and brands that we see on social media. 197 00:09:47,320 --> 00:09:50,200 Speaker 1: While it's all fun and games like it reminds me 198 00:09:50,320 --> 00:09:53,560 Speaker 1: of back then when I would be so casual with 199 00:09:53,600 --> 00:09:55,640 Speaker 1: my staff and go out for drinks and I'd be 200 00:09:55,720 --> 00:09:59,720 Speaker 1: involved in their relationship drama and tea and everything. You 201 00:09:59,840 --> 00:10:02,200 Speaker 1: just can't fucking run a workplace like that, take it 202 00:10:02,200 --> 00:10:05,680 Speaker 1: from me. Especially if you want your workplace and your 203 00:10:05,760 --> 00:10:07,839 Speaker 1: business to grow bigger and bigger, and if you want 204 00:10:07,880 --> 00:10:10,439 Speaker 1: to become something amazing, you cannot. 205 00:10:10,800 --> 00:10:13,120 Speaker 2: You can't be besties with your staff hanging out. 206 00:10:13,160 --> 00:10:15,959 Speaker 1: And that's one thing that I notice in these videos 207 00:10:16,000 --> 00:10:18,439 Speaker 1: that I see online. Whether it's just for the cameras 208 00:10:18,440 --> 00:10:20,680 Speaker 1: and maybe they're not friends, I can't say, but this 209 00:10:20,800 --> 00:10:28,600 Speaker 1: is just what I see from the outside in. Now, 210 00:10:28,920 --> 00:10:31,960 Speaker 1: what is it like to put your staff on social media? 211 00:10:32,320 --> 00:10:36,240 Speaker 1: Obviously it can be amazing and fun, and it can 212 00:10:36,280 --> 00:10:40,120 Speaker 1: make your business absolutely blow up. Versus you know, paying 213 00:10:40,120 --> 00:10:43,000 Speaker 1: an influencer a heap of money and hoping that they 214 00:10:43,000 --> 00:10:45,800 Speaker 1: can make your business go viral. Your staff member could 215 00:10:45,800 --> 00:10:48,640 Speaker 1: make an off the cuff video on their lunch break 216 00:10:48,679 --> 00:10:52,240 Speaker 1: and it could absolutely blow up your business, which is amazing. 217 00:10:52,720 --> 00:10:56,679 Speaker 1: With us and our workplace, we obviously have familiar faces 218 00:10:56,679 --> 00:10:59,040 Speaker 1: that people see popping up on our social media across 219 00:10:59,080 --> 00:11:00,400 Speaker 1: Instagram and TikTok. 220 00:11:00,440 --> 00:11:04,400 Speaker 2: And one thing that we are massive on is consent. 221 00:11:05,440 --> 00:11:08,240 Speaker 1: So obviously there are people hired in our business and 222 00:11:08,280 --> 00:11:11,080 Speaker 1: it's part of their job description that they are going 223 00:11:11,120 --> 00:11:13,600 Speaker 1: to be in content. You know, for example, our social 224 00:11:13,600 --> 00:11:17,240 Speaker 1: media team, when they're doing their interview process with us, 225 00:11:17,520 --> 00:11:20,839 Speaker 1: you know, it's in conversation, it's in their employee contract. 226 00:11:20,960 --> 00:11:25,000 Speaker 1: Are you willing to be in our social media content? 227 00:11:25,800 --> 00:11:28,839 Speaker 1: And they're signing up for that, and they know that no. 228 00:11:28,840 --> 00:11:31,520 Speaker 2: One is being exploited. 229 00:11:32,080 --> 00:11:35,040 Speaker 1: And when that one particular TikTok video that I saw 230 00:11:35,120 --> 00:11:37,920 Speaker 1: of someone talking about this popped up, I remember reading 231 00:11:38,800 --> 00:11:41,120 Speaker 1: all of the comments and people were saying, like, these 232 00:11:41,120 --> 00:11:44,880 Speaker 1: staff are being exploited. I think when someone is applying 233 00:11:45,000 --> 00:11:48,360 Speaker 1: to be the face of the brand on social media, 234 00:11:48,720 --> 00:11:50,640 Speaker 1: they know that they're going to be the face of 235 00:11:50,679 --> 00:11:52,880 Speaker 1: the brand on social media. I can't speak for these 236 00:11:52,880 --> 00:11:55,680 Speaker 1: other businesses, but I'm ninety nine percent sure every staff 237 00:11:55,720 --> 00:11:58,080 Speaker 1: member that is on the social media of a brand 238 00:11:58,240 --> 00:12:00,040 Speaker 1: they know that, and they're willing to do that, and 239 00:12:00,040 --> 00:12:02,000 Speaker 1: they've signed up for that. Now, in terms of our 240 00:12:02,040 --> 00:12:04,240 Speaker 1: other staff, like every now and then you might see 241 00:12:04,280 --> 00:12:07,400 Speaker 1: like a team video or a team post. We are 242 00:12:07,559 --> 00:12:10,480 Speaker 1: massive on consent every single time. So let's say, for example, 243 00:12:10,679 --> 00:12:12,480 Speaker 1: I'm going to the warehouse and I'd love to do 244 00:12:12,520 --> 00:12:14,240 Speaker 1: a video where I need like a bunch of people 245 00:12:14,280 --> 00:12:16,360 Speaker 1: in it, like it can't just be April and I. 246 00:12:16,720 --> 00:12:18,760 Speaker 1: We will then go around the warehouse, or we'll even 247 00:12:18,800 --> 00:12:21,240 Speaker 1: let them know the day before, Hey, we're coming over 248 00:12:21,520 --> 00:12:24,320 Speaker 1: and we're filming this cool trend. We need like five 249 00:12:24,400 --> 00:12:27,280 Speaker 1: people If anyone wants to be in it, and our 250 00:12:27,360 --> 00:12:30,319 Speaker 1: staff that aren't hired to be on our social media 251 00:12:30,440 --> 00:12:33,240 Speaker 1: have every right to say to me, I don't feel 252 00:12:33,280 --> 00:12:36,080 Speaker 1: like being in it today, and I take absolutely no 253 00:12:36,240 --> 00:12:39,920 Speaker 1: offense to that. And that's what we're massive on is 254 00:12:40,080 --> 00:12:42,880 Speaker 1: just only putting people on social media if they say yes, 255 00:12:43,280 --> 00:12:45,679 Speaker 1: and one day they might be in a video and 256 00:12:45,800 --> 00:12:47,880 Speaker 1: the next day they might be like, nah, not today, 257 00:12:47,920 --> 00:12:50,000 Speaker 1: and we're like that is more than fine. There's no 258 00:12:50,120 --> 00:12:53,520 Speaker 1: expectation in our workplace that people have to be in content. 259 00:12:53,800 --> 00:12:56,520 Speaker 1: It's quite literally just if they want to be in it. 260 00:12:56,720 --> 00:12:58,719 Speaker 1: Absolutely I'm going to love that, and we're going to 261 00:12:58,800 --> 00:13:02,040 Speaker 1: make content with them. But in no circumstance would anyone 262 00:13:02,080 --> 00:13:05,520 Speaker 1: ever be forced to be put on our socials. And 263 00:13:05,600 --> 00:13:08,320 Speaker 1: if there is someone that says to me, I never 264 00:13:08,320 --> 00:13:09,679 Speaker 1: want to be on your social media. I don't want 265 00:13:09,679 --> 00:13:11,959 Speaker 1: you to show my face anywhere, I would one hundred 266 00:13:12,000 --> 00:13:17,560 Speaker 1: percent respect that, and that is so so fine. Now, 267 00:13:18,120 --> 00:13:20,319 Speaker 1: going back to that TikTok video that I saw, I'm 268 00:13:20,360 --> 00:13:22,160 Speaker 1: gonna have to find that because I want to stitch 269 00:13:22,200 --> 00:13:25,360 Speaker 1: the video and like talk about this episode. There were 270 00:13:25,840 --> 00:13:31,240 Speaker 1: also a lot of comments surrounding Sofa Dofa and Bailey 271 00:13:31,720 --> 00:13:34,040 Speaker 1: And for those of you that don't know Sofa Dofa 272 00:13:34,160 --> 00:13:37,840 Speaker 1: is like an Australian influencer and she started a clothing 273 00:13:37,880 --> 00:13:40,600 Speaker 1: brand called All for Mimi, and then she's hired Bailey 274 00:13:41,160 --> 00:13:43,720 Speaker 1: as like the content creator in the face of the brand. 275 00:13:44,120 --> 00:13:47,040 Speaker 1: But from what it seems on social media, she's hired 276 00:13:47,080 --> 00:13:48,880 Speaker 1: him for this position. But it seems that they've become 277 00:13:48,880 --> 00:13:52,559 Speaker 1: best friends because just the way that they are gallivanting 278 00:13:52,600 --> 00:13:56,320 Speaker 1: around the world together, it looks like they're really really 279 00:13:56,320 --> 00:13:59,440 Speaker 1: good friends. And again that's just my observation from social media. 280 00:14:00,000 --> 00:14:01,680 Speaker 1: If for Dofa goes on a lot of brand trips, 281 00:14:01,679 --> 00:14:05,120 Speaker 1: she went to Coachella, She's been going all over and 282 00:14:05,320 --> 00:14:07,800 Speaker 1: Bailey is right there with her. And so all these 283 00:14:07,800 --> 00:14:10,960 Speaker 1: comments that I saw on this other person's tiktoks were like, 284 00:14:11,320 --> 00:14:13,480 Speaker 1: where do they draw the line? Like they're sharing a 285 00:14:13,480 --> 00:14:16,280 Speaker 1: bed every night, he's running to go and get her 286 00:14:16,320 --> 00:14:19,800 Speaker 1: food like almost like an assistant. And then he was 287 00:14:19,840 --> 00:14:22,280 Speaker 1: saying that he's really tired in one of the in 288 00:14:22,320 --> 00:14:23,960 Speaker 1: one of the videos, and then people were coming to 289 00:14:24,000 --> 00:14:25,920 Speaker 1: his defense saying, well, he'd just been a Coachella, of 290 00:14:25,920 --> 00:14:28,040 Speaker 1: course he's tired and he's on a different time zone. 291 00:14:28,160 --> 00:14:31,960 Speaker 1: And people were also saying how do these staff members 292 00:14:31,960 --> 00:14:35,760 Speaker 1: get compensated for these trips? You know, like are they 293 00:14:35,960 --> 00:14:38,920 Speaker 1: getting paid or are they just there for the free trip? 294 00:14:38,960 --> 00:14:39,680 Speaker 2: How does it work? 295 00:14:39,760 --> 00:14:43,240 Speaker 1: And I can't speak to any other company, but the 296 00:14:43,240 --> 00:14:45,640 Speaker 1: way that our staff get paid. For example, if we 297 00:14:45,840 --> 00:14:50,520 Speaker 1: are doing let's use our fate model search for example, 298 00:14:50,840 --> 00:14:54,480 Speaker 1: I had Kim Claire and April traveling around to do 299 00:14:54,560 --> 00:14:58,400 Speaker 1: our model search with myself, and they get paid for 300 00:14:58,440 --> 00:15:01,440 Speaker 1: their regular working day, like they always do their eight 301 00:15:01,480 --> 00:15:05,320 Speaker 1: hour day, and then if they do any overtime let's say, 302 00:15:05,320 --> 00:15:07,680 Speaker 1: for example, like it ends up being a ten hour day, 303 00:15:07,720 --> 00:15:10,840 Speaker 1: like they'll get paid for the ten hours and then start. 304 00:15:11,080 --> 00:15:14,920 Speaker 1: Our staff also get a travel allowance. So not only 305 00:15:14,920 --> 00:15:17,880 Speaker 1: will they be getting paid for like their standard day 306 00:15:17,920 --> 00:15:20,240 Speaker 1: and the work that they're doing, but they'll also get 307 00:15:20,320 --> 00:15:23,240 Speaker 1: paid for the time that we're sitting at the airport, 308 00:15:23,440 --> 00:15:26,000 Speaker 1: the time that we're traveling on the plane, the time 309 00:15:26,040 --> 00:15:29,120 Speaker 1: that we're traveling in the uber. The moment that they 310 00:15:29,120 --> 00:15:32,480 Speaker 1: stop getting paid is when we all stop and we're 311 00:15:32,520 --> 00:15:34,080 Speaker 1: just absolutely chilling. 312 00:15:34,560 --> 00:15:36,040 Speaker 2: And again, like I can't. 313 00:15:35,880 --> 00:15:39,680 Speaker 1: Say how sofa dovera pays Bailey or how anyone pays 314 00:15:39,720 --> 00:15:41,680 Speaker 1: anyone when they're taking them on these trips. But I 315 00:15:41,680 --> 00:15:44,360 Speaker 1: would only assume that they are being fairly compensated for 316 00:15:44,440 --> 00:15:47,120 Speaker 1: all of their travel time. When people are traveling, we 317 00:15:47,240 --> 00:15:52,120 Speaker 1: also cover all of their meals, obviously, their accommodation. What else, 318 00:15:52,160 --> 00:15:58,200 Speaker 1: April's in the studio here with me, Everything, absolutely everything. 319 00:15:58,560 --> 00:16:01,480 Speaker 1: But again, I've never taken like you, for example, on 320 00:16:01,520 --> 00:16:03,400 Speaker 1: an overseas trip, Aprils. 321 00:16:03,480 --> 00:16:04,720 Speaker 2: Not yet, she's saying. 322 00:16:05,560 --> 00:16:07,880 Speaker 1: So I can't speak to those other businesses that have 323 00:16:07,920 --> 00:16:10,440 Speaker 1: taken their staff overseas, but I can only assume that 324 00:16:10,480 --> 00:16:12,840 Speaker 1: they would have some sort of agreement in place that's 325 00:16:13,040 --> 00:16:14,560 Speaker 1: you know, you're going to get paid for the hours 326 00:16:14,560 --> 00:16:16,520 Speaker 1: that we're working, like we'll work eight hours a day, 327 00:16:16,600 --> 00:16:19,480 Speaker 1: and then also for any travel time, transit time waiting 328 00:16:19,520 --> 00:16:21,720 Speaker 1: at the airport. If the flight's delayed and we're just 329 00:16:21,760 --> 00:16:24,520 Speaker 1: sitting there for hours, the girls will earn money for 330 00:16:24,600 --> 00:16:27,520 Speaker 1: all of those hours. If our flight got delayed in 331 00:16:27,560 --> 00:16:29,440 Speaker 1: Melbourne or something, one time we will sit in there 332 00:16:29,480 --> 00:16:32,520 Speaker 1: for hours. They will get paid for every hour that 333 00:16:32,600 --> 00:16:35,080 Speaker 1: we're waiting, as well as all of their food and 334 00:16:35,160 --> 00:16:38,520 Speaker 1: coffees and everything in between. So we obviously make sure 335 00:16:38,520 --> 00:16:41,680 Speaker 1: that our staff are being compensated in that way, and 336 00:16:42,320 --> 00:16:45,440 Speaker 1: I guess talking to the points that were made about 337 00:16:45,520 --> 00:16:49,200 Speaker 1: them sharing a bed and needing to have time apart, 338 00:16:49,520 --> 00:16:52,480 Speaker 1: I think that comes down to what works for them. 339 00:16:52,960 --> 00:16:56,040 Speaker 1: I know, this whole thing of staff being on socials 340 00:16:56,080 --> 00:16:59,480 Speaker 1: and going on overseas trips, it is an HR nightmare 341 00:16:59,520 --> 00:17:01,400 Speaker 1: for those of you that are in HR. Just the 342 00:17:01,440 --> 00:17:05,320 Speaker 1: thought of it is a HR person's nightmare. But when 343 00:17:05,359 --> 00:17:08,959 Speaker 1: we traveled around for our Fate Model search, like we 344 00:17:09,000 --> 00:17:10,840 Speaker 1: just say, like, does anyone want to share a room? 345 00:17:11,040 --> 00:17:11,240 Speaker 2: You know? 346 00:17:11,320 --> 00:17:12,960 Speaker 1: And then I think Kim and Claire were happy to 347 00:17:13,000 --> 00:17:15,439 Speaker 1: share a room some nights April and I had our 348 00:17:15,440 --> 00:17:17,560 Speaker 1: own rooms, and then other nights we were together and 349 00:17:17,600 --> 00:17:20,080 Speaker 1: we really don't mind. But I would only hope that 350 00:17:20,160 --> 00:17:24,040 Speaker 1: these businesses and business owners would have it in them 351 00:17:24,119 --> 00:17:26,720 Speaker 1: to kind of say to their employee, you know, are 352 00:17:26,800 --> 00:17:29,120 Speaker 1: you wanting to bunk with me? Would you prefer your 353 00:17:29,119 --> 00:17:31,400 Speaker 1: own space? Because at the end of the day, when 354 00:17:31,400 --> 00:17:34,280 Speaker 1: it comes to workplaces, it's all about that open communication 355 00:17:34,920 --> 00:17:38,200 Speaker 1: and getting consent for everything from content all the way 356 00:17:38,200 --> 00:17:39,800 Speaker 1: through to what they're do you want to sleep in? 357 00:17:40,080 --> 00:17:41,280 Speaker 2: And do you want to listen to me? 358 00:17:41,359 --> 00:17:45,040 Speaker 1: Snoring, but I don't snore, so April's in luck for 359 00:17:45,040 --> 00:17:46,000 Speaker 1: the times that she's. 360 00:17:45,840 --> 00:17:49,280 Speaker 2: Shared shared in bed with me. Actually, I'm calling you 361 00:17:49,280 --> 00:17:49,680 Speaker 2: out apes. 362 00:17:49,720 --> 00:17:53,119 Speaker 1: You have a little snore sometimes, but it's only like little, 363 00:17:53,200 --> 00:17:54,200 Speaker 1: so I can deal with it. 364 00:17:54,400 --> 00:17:59,040 Speaker 2: If it's an aj kind of snore. We're getting separate rooms. Now. 365 00:17:59,080 --> 00:18:03,320 Speaker 1: Onto the risks that come with putting staff on socials 366 00:18:04,280 --> 00:18:07,520 Speaker 1: and what happens when they leave. This is where the 367 00:18:07,560 --> 00:18:10,600 Speaker 1: lines become so blurred and business owners have to be 368 00:18:10,640 --> 00:18:11,280 Speaker 1: so careful. 369 00:18:11,320 --> 00:18:12,960 Speaker 2: Whilst it's amazing. 370 00:18:12,520 --> 00:18:15,959 Speaker 1: To have a face of your brand and have one 371 00:18:16,000 --> 00:18:18,560 Speaker 1: of your employees kind of dominating your social media, what 372 00:18:18,640 --> 00:18:22,040 Speaker 1: does happen if that staff member leaves one day? What 373 00:18:22,200 --> 00:18:25,080 Speaker 1: happens if that staff member is being late all the 374 00:18:25,080 --> 00:18:26,960 Speaker 1: time and you behind the scenes have to give them 375 00:18:26,960 --> 00:18:29,000 Speaker 1: a warning letter and they say, how fucking dare you 376 00:18:29,040 --> 00:18:30,840 Speaker 1: give this warning letter to me, even though I was 377 00:18:30,840 --> 00:18:33,520 Speaker 1: the one being late. What happens then when they're so 378 00:18:34,160 --> 00:18:39,160 Speaker 1: within your community. I mean, your guess is as good 379 00:18:39,160 --> 00:18:42,160 Speaker 1: as mine. And we have had people over the years 380 00:18:42,200 --> 00:18:44,399 Speaker 1: that have been a part of our Fate team and 381 00:18:44,440 --> 00:18:47,600 Speaker 1: they have been in videos and then they've left, maybe 382 00:18:47,640 --> 00:18:50,400 Speaker 1: they've moved overseas, maybe they went and got a job 383 00:18:50,440 --> 00:18:53,399 Speaker 1: somewhere else. And then you will have people commenting, and 384 00:18:53,440 --> 00:18:56,640 Speaker 1: I've experienced this myself. You'll have people commenting, where did 385 00:18:56,720 --> 00:18:58,239 Speaker 1: so and so go? Like why is so and so 386 00:18:58,320 --> 00:19:01,800 Speaker 1: not in the videos anymore. That's when it becomes very 387 00:19:01,800 --> 00:19:07,720 Speaker 1: confusing because you're platforming your staff and they're becoming a 388 00:19:07,760 --> 00:19:08,560 Speaker 1: social figure. 389 00:19:08,840 --> 00:19:10,800 Speaker 2: But at the end of the day, you're running a workplace. 390 00:19:11,160 --> 00:19:13,920 Speaker 1: And I think what a lot of people don't realize, 391 00:19:14,000 --> 00:19:16,040 Speaker 1: and because when people ask like where's so and so 392 00:19:16,320 --> 00:19:17,320 Speaker 1: or what's the tea? 393 00:19:17,359 --> 00:19:18,320 Speaker 2: Why did she leave? 394 00:19:18,520 --> 00:19:21,600 Speaker 1: You know, I think people don't realize people come and 395 00:19:21,640 --> 00:19:24,919 Speaker 1: go from workplaces every single day all around the world. 396 00:19:25,560 --> 00:19:28,720 Speaker 1: And I've spoken about this before in other episodes of mine, 397 00:19:28,800 --> 00:19:31,879 Speaker 1: but I have come to terms with the fact that 398 00:19:32,160 --> 00:19:34,760 Speaker 1: not everyone's going to work at Fate Forever the same way. 399 00:19:34,800 --> 00:19:37,520 Speaker 1: Not everyone's going to work it all for men forever 400 00:19:37,640 --> 00:19:40,399 Speaker 1: the same way. Everyone's not going to work it remy 401 00:19:40,440 --> 00:19:43,760 Speaker 1: by Riley Forever. People come and go from jobs all 402 00:19:43,760 --> 00:19:49,160 Speaker 1: the time, and it's not tea if someone leaves a workplace. 403 00:19:49,200 --> 00:19:51,080 Speaker 1: In fact, that's one of the most normal things that 404 00:19:51,160 --> 00:19:54,880 Speaker 1: happens in workplace places. Sorry, staff turnover is a part 405 00:19:54,960 --> 00:19:58,040 Speaker 1: of every business. Even if you are this crazy social 406 00:19:58,119 --> 00:20:00,840 Speaker 1: media business with a massive following and an engaged audience, 407 00:20:01,080 --> 00:20:05,320 Speaker 1: staff are going to come and go. I think it's 408 00:20:05,840 --> 00:20:08,640 Speaker 1: important that if someone does leave, whether it's on good 409 00:20:08,760 --> 00:20:13,719 Speaker 1: terms or bad terms, that the business remains professional. And 410 00:20:13,800 --> 00:20:16,639 Speaker 1: I think that's one thing I'm worried to see in 411 00:20:16,680 --> 00:20:21,879 Speaker 1: the future with all of these businesses, ourselves included, Like 412 00:20:22,320 --> 00:20:26,320 Speaker 1: I can almost see not a scandal happening, but I 413 00:20:26,320 --> 00:20:30,119 Speaker 1: would hate to see, like something bad happen with a 414 00:20:30,200 --> 00:20:33,760 Speaker 1: staff member that is really well known on social media 415 00:20:33,800 --> 00:20:36,399 Speaker 1: and then for it to all kind of crumble, you know. 416 00:20:36,480 --> 00:20:38,600 Speaker 1: I can just see it happening now, someone leaving a 417 00:20:38,640 --> 00:20:41,480 Speaker 1: workplace and being like this is really what happened, and 418 00:20:41,480 --> 00:20:45,399 Speaker 1: it turning into a massive drama. And I think that 419 00:20:45,600 --> 00:20:47,920 Speaker 1: is one of the risks that comes with you putting 420 00:20:48,000 --> 00:20:51,040 Speaker 1: your staff on social media is one day they could 421 00:20:51,200 --> 00:20:53,719 Speaker 1: turn around and decide that they don't like you anymore 422 00:20:53,720 --> 00:20:55,600 Speaker 1: and they don't like your workplace, and then they could 423 00:20:55,640 --> 00:20:58,120 Speaker 1: go to social media and say all these horrible things 424 00:20:58,160 --> 00:21:01,840 Speaker 1: about you. And I think especially with cancel culture and 425 00:21:02,000 --> 00:21:06,440 Speaker 1: how everyone's getting canceled every second day, like it seems lately, rightfully, 426 00:21:06,440 --> 00:21:09,399 Speaker 1: so if they've done something wrong, it is just so 427 00:21:10,040 --> 00:21:13,480 Speaker 1: it's so risky, and that's just the risk that you 428 00:21:13,640 --> 00:21:15,800 Speaker 1: take when you decide I'm going to put one of 429 00:21:15,800 --> 00:21:23,879 Speaker 1: my staff members on social media. In a nutshell, I 430 00:21:23,960 --> 00:21:27,640 Speaker 1: think that having staff on socials is obviously a massive 431 00:21:27,720 --> 00:21:31,720 Speaker 1: trend right now, and it's something that we do, but 432 00:21:32,040 --> 00:21:36,080 Speaker 1: it's not something that I'd say we do to the extreme, 433 00:21:36,800 --> 00:21:41,040 Speaker 1: and I think, as for me, I would rather prioritize 434 00:21:41,240 --> 00:21:46,000 Speaker 1: having myself, as I guess, the main face of Fate 435 00:21:46,160 --> 00:21:48,440 Speaker 1: and our brand, and of course like have our social 436 00:21:48,480 --> 00:21:51,199 Speaker 1: media team on board. But I'm definitely not in the 437 00:21:51,240 --> 00:21:54,119 Speaker 1: position where I'm wanting to put one person at the 438 00:21:54,160 --> 00:21:57,120 Speaker 1: forefront of our socials and make it all about them 439 00:21:57,720 --> 00:22:00,639 Speaker 1: for their own sake and also for the sake of 440 00:22:00,720 --> 00:22:04,320 Speaker 1: Fate's future. The other thing that comes with all of this, 441 00:22:04,440 --> 00:22:07,080 Speaker 1: and luckily we are in a great position where we 442 00:22:07,160 --> 00:22:10,520 Speaker 1: have a great community and everyone loves seeing our staff 443 00:22:10,520 --> 00:22:12,880 Speaker 1: and getting to know them. But another danger of putting 444 00:22:12,920 --> 00:22:16,880 Speaker 1: your staff on socials is obviously the videos that you're 445 00:22:16,920 --> 00:22:19,360 Speaker 1: posting of them landing on the wrong side of the internet. 446 00:22:19,440 --> 00:22:22,399 Speaker 1: This is just another thing that businesses and business owners 447 00:22:22,400 --> 00:22:24,280 Speaker 1: have to be so careful of when you're putting your 448 00:22:24,280 --> 00:22:27,920 Speaker 1: staff member out there, you're just flinging them into an 449 00:22:27,960 --> 00:22:31,960 Speaker 1: already massive, established community. It's not like me where I've 450 00:22:32,000 --> 00:22:34,320 Speaker 1: been online for fifteen years and I'm used to getting 451 00:22:34,320 --> 00:22:36,840 Speaker 1: people commenting things about me. I'm used to having people 452 00:22:37,119 --> 00:22:39,800 Speaker 1: say maybe horrible things about me, and it's water off 453 00:22:39,800 --> 00:22:41,920 Speaker 1: a duck's back. But if you're putting your staff member 454 00:22:41,960 --> 00:22:44,359 Speaker 1: out there and someone's commenting something horrible about them, how 455 00:22:44,400 --> 00:22:46,359 Speaker 1: is that going to affect them and their mental health? 456 00:22:46,840 --> 00:22:50,480 Speaker 1: There is just so many elements to putting your staff 457 00:22:50,480 --> 00:22:53,800 Speaker 1: on socials, and whilst it is cool and fun and 458 00:22:53,840 --> 00:22:57,040 Speaker 1: a trend and people love it like audience love, audiences 459 00:22:57,040 --> 00:22:59,960 Speaker 1: are loving engaging with these staff members of these businesses. 460 00:23:00,640 --> 00:23:04,600 Speaker 1: My advice to business owners out there is be careful 461 00:23:04,760 --> 00:23:09,280 Speaker 1: with it and have your structures in place in the background, 462 00:23:10,240 --> 00:23:13,639 Speaker 1: and also set so many boundaries between yourself and your 463 00:23:13,680 --> 00:23:16,320 Speaker 1: staff because it's only going to benefit all of you. 464 00:23:16,880 --> 00:23:19,600 Speaker 1: I would hope that these smaller brands that I see 465 00:23:19,640 --> 00:23:22,399 Speaker 1: that are all over socials and where it seems like 466 00:23:22,440 --> 00:23:26,040 Speaker 1: they're all great friends, I would hope that they're still 467 00:23:26,119 --> 00:23:29,159 Speaker 1: doing one on ones and check ins. I hope that 468 00:23:29,200 --> 00:23:33,520 Speaker 1: there's team meetings. I hope that there's performance reviews in place. 469 00:23:33,920 --> 00:23:36,919 Speaker 1: I hope it's just not all fun and games, because 470 00:23:37,000 --> 00:23:37,680 Speaker 1: one day that. 471 00:23:37,680 --> 00:23:39,000 Speaker 2: Will all come to a head. 472 00:23:39,119 --> 00:23:43,160 Speaker 1: I personally, I personally think, yes, we love having fun 473 00:23:43,200 --> 00:23:45,960 Speaker 1: with our staff, Yes we love having fun on social media. 474 00:23:46,040 --> 00:23:48,040 Speaker 1: But what's more important at the end of the day 475 00:23:48,560 --> 00:23:51,560 Speaker 1: is that there is boundaries set in place, is that 476 00:23:51,600 --> 00:23:55,440 Speaker 1: there is productive meetings happening, is that there is open 477 00:23:55,480 --> 00:23:58,960 Speaker 1: communication happening and no one. 478 00:23:58,840 --> 00:24:01,120 Speaker 2: Is being exploited at the end of the day. 479 00:24:01,200 --> 00:24:03,600 Speaker 1: And that would be my advice to any owners out 480 00:24:03,600 --> 00:24:06,160 Speaker 1: there is yet have fun with your staff on socials. 481 00:24:06,359 --> 00:24:09,240 Speaker 1: Make sure that they are consenting to being in content, 482 00:24:09,440 --> 00:24:13,439 Speaker 1: but also be having a productive workplace in the background. 483 00:24:14,240 --> 00:24:17,280 Speaker 1: Because while it's so fun for it to be all 484 00:24:17,359 --> 00:24:19,679 Speaker 1: fun and games, trust me, I've been there in my 485 00:24:19,800 --> 00:24:24,280 Speaker 1: early days, it can absolutely bite you in the bum. 486 00:24:24,520 --> 00:24:26,919 Speaker 1: Do I think that staff being in social media is 487 00:24:26,960 --> 00:24:30,040 Speaker 1: going to be something that we see forever. No, I 488 00:24:30,080 --> 00:24:32,320 Speaker 1: think something else is going to come out. But I 489 00:24:32,359 --> 00:24:34,520 Speaker 1: do think it is fun for us to be participating 490 00:24:34,520 --> 00:24:37,639 Speaker 1: in this kind of stuff. Now, you know it is fun, 491 00:24:38,000 --> 00:24:41,400 Speaker 1: but as business owners, We have to be extremely careful. 492 00:24:41,480 --> 00:24:44,800 Speaker 1: We have to be cautious of putting people online, exposing 493 00:24:44,800 --> 00:24:47,800 Speaker 1: them to audiences. And at the end of the day, 494 00:24:47,960 --> 00:24:53,920 Speaker 1: we have to prioritize our businesses being structured, our employees 495 00:24:54,000 --> 00:24:58,560 Speaker 1: being cared for, nurtured, and that we're catering to them 496 00:24:58,600 --> 00:25:01,600 Speaker 1: and their feelings and their needs and wants. And also, 497 00:25:01,720 --> 00:25:06,000 Speaker 1: like above all those boundaries need to be so so 498 00:25:06,080 --> 00:25:10,679 Speaker 1: strong for the business's sake, the employer's sake, and the 499 00:25:10,800 --> 00:25:14,919 Speaker 1: employee's sake as well. You got any final questions for 500 00:25:15,040 --> 00:25:17,359 Speaker 1: me on this, Zander, I feel like I've covered a lot. 501 00:25:18,080 --> 00:25:21,400 Speaker 1: If you have any questions for me regarding this, feel 502 00:25:21,440 --> 00:25:24,120 Speaker 1: free to DM me on my Big Business Podcast account. 503 00:25:24,920 --> 00:25:27,440 Speaker 1: I'm on that account, April's on that account, and producer 504 00:25:27,520 --> 00:25:29,720 Speaker 1: Xander is on that account. And if you have any 505 00:25:29,720 --> 00:25:32,720 Speaker 1: follow up questions, I can always do a little bonus episode, 506 00:25:32,800 --> 00:25:34,320 Speaker 1: like a part two of this, because I felt there's 507 00:25:34,359 --> 00:25:39,480 Speaker 1: so much to this, There's so many layers. But yeah, 508 00:25:39,600 --> 00:25:41,320 Speaker 1: at the end of the day, we are in the 509 00:25:41,359 --> 00:25:44,439 Speaker 1: era of employee generated content. Do I think it's going 510 00:25:44,520 --> 00:25:46,680 Speaker 1: to be a forever thing? Nah, Because I think there's 511 00:25:46,720 --> 00:25:48,440 Speaker 1: going to be something else that comes out that we're 512 00:25:48,440 --> 00:25:48,840 Speaker 1: all doing. 513 00:25:48,880 --> 00:25:49,560 Speaker 2: It really is. 514 00:25:49,480 --> 00:25:51,960 Speaker 1: A trend at the moment, and of course we're gonna 515 00:25:52,000 --> 00:25:54,800 Speaker 1: have fun with it, and it's a great way for 516 00:25:55,240 --> 00:25:58,840 Speaker 1: our community to engage with us as a business in 517 00:25:58,880 --> 00:26:01,400 Speaker 1: workplace bar more than us just telling everyone to buy 518 00:26:01,400 --> 00:26:04,800 Speaker 1: our clothes. But like I've mentioned throughout this episode, there's 519 00:26:04,800 --> 00:26:06,720 Speaker 1: a lot of risks that come with it, and business 520 00:26:06,760 --> 00:26:09,439 Speaker 1: owners have to be really smart and savvy when it 521 00:26:09,440 --> 00:26:12,480 Speaker 1: comes to putting their staff on socials. As always, I'm 522 00:26:12,520 --> 00:26:15,520 Speaker 1: going to be ending today's episode with a tip of 523 00:26:15,520 --> 00:26:18,520 Speaker 1: the week, and this tip of the week is kind 524 00:26:18,520 --> 00:26:21,360 Speaker 1: of aligned with posting on social media, which I guess 525 00:26:21,400 --> 00:26:24,960 Speaker 1: has been the theme of this entire episode. Posting to 526 00:26:25,080 --> 00:26:29,919 Speaker 1: social media is like a lottery ticket. Every single time 527 00:26:30,160 --> 00:26:34,119 Speaker 1: you post, it's like you're buying a lotto ticket. You 528 00:26:34,200 --> 00:26:38,800 Speaker 1: might not win, you might hit the jackpot. But I 529 00:26:38,840 --> 00:26:42,080 Speaker 1: think all business owners or content creators should have this 530 00:26:42,200 --> 00:26:46,120 Speaker 1: mindset that every single time they're putting something out there 531 00:26:46,200 --> 00:26:48,719 Speaker 1: on the Internet, it's like they're entering the lotto, and 532 00:26:48,760 --> 00:26:52,840 Speaker 1: who knows, one day you might win. And the only 533 00:26:52,880 --> 00:26:54,560 Speaker 1: way that you're going to win the lotto is by 534 00:26:54,640 --> 00:26:57,639 Speaker 1: keep on buying tickets and hope for the best, and 535 00:26:57,680 --> 00:27:01,439 Speaker 1: you need to see content as the same thing. Just 536 00:27:01,640 --> 00:27:04,520 Speaker 1: keep posting and maybe one day you'll win the lotto, 537 00:27:04,600 --> 00:27:06,719 Speaker 1: or if you're lucky, you might win it multiple times. 538 00:27:06,920 --> 00:27:09,280 Speaker 1: I saw that somewhere on like TikTok, and I was like, yes, 539 00:27:09,920 --> 00:27:12,240 Speaker 1: posting is like buying a lotto ticket every time. 540 00:27:12,680 --> 00:27:14,679 Speaker 2: So the next time you're. 541 00:27:14,520 --> 00:27:16,159 Speaker 1: Going to post a video and you're worried that it 542 00:27:16,240 --> 00:27:18,080 Speaker 1: might not perform very well, it's all right. It's just 543 00:27:18,080 --> 00:27:19,960 Speaker 1: one lotto ticket and you're going to buy plenty more. 544 00:27:20,240 --> 00:27:23,840 Speaker 1: Aka you're going to post a lot more. Anyway, As always, 545 00:27:24,080 --> 00:27:27,080 Speaker 1: I hope you've enjoyed listening to today's episode of Big Business. 546 00:27:27,359 --> 00:27:29,560 Speaker 1: Please feel free to rate me five stars, tell a 547 00:27:29,600 --> 00:27:32,240 Speaker 1: friend about the pod, tell a friend, tell a brand, 548 00:27:33,040 --> 00:27:34,840 Speaker 1: And that's kind for now. 549 00:27:34,920 --> 00:27:36,040 Speaker 2: Xander's laughing at me. 550 00:27:36,520 --> 00:27:38,520 Speaker 1: That's it for now, and I'll be back later this 551 00:27:38,560 --> 00:27:43,040 Speaker 1: week with my bonus episode. And I guess remember to 552 00:27:43,240 --> 00:27:53,040 Speaker 1: chase after your dreams as if they owe you money.