1
00:00:04,920 --> 00:00:10,080
Speaker 1: Welcome to the Mentor, I Mark Boris, Jake Parko, Welcome

2
00:00:10,119 --> 00:00:12,280
Speaker 1: to the mental Mate, Thanks for having me, mate. So

3
00:00:12,440 --> 00:00:16,239
Speaker 1: you're the founder of ged up, correct, That's the one

4
00:00:16,720 --> 00:00:18,239
Speaker 1: That's funny. When I was growing up as a kid,

5
00:00:20,640 --> 00:00:24,080
Speaker 1: someone that was the saying, you know, I stopped Gemmie

6
00:00:24,160 --> 00:00:26,599
Speaker 1: up or we gat him up, got it, sort of

7
00:00:27,240 --> 00:00:28,680
Speaker 1: got him, sort of rolled up a bit, or got

8
00:00:28,760 --> 00:00:30,560
Speaker 1: him a bit, sort of good, a bit of heat

9
00:00:30,600 --> 00:00:36,080
Speaker 1: going where where that I know where the name came from.

10
00:00:36,080 --> 00:00:37,839
Speaker 1: Why do you pick that word?

11
00:00:37,880 --> 00:00:39,680
Speaker 2: It coming from exactly that for us. You've got to

12
00:00:39,720 --> 00:00:42,360
Speaker 2: remember I started this when I was twenty, so I

13
00:00:42,400 --> 00:00:46,800
Speaker 2: was a kid, well not a kid, but a young

14
00:00:46,880 --> 00:00:50,239
Speaker 2: man or a young man's mentality, and the you know,

15
00:00:50,400 --> 00:00:53,280
Speaker 2: I grew up out west and gene up for the

16
00:00:53,280 --> 00:00:55,000
Speaker 2: footy or jet up for the footy or get up

17
00:00:55,000 --> 00:00:56,760
Speaker 2: for boxing, you know, whatever we're into. It was just

18
00:00:56,800 --> 00:01:01,319
Speaker 2: a part of the everyday dialogue, wasn't it. So that's

19
00:01:01,320 --> 00:01:02,880
Speaker 2: where it kind of came from, and then it just

20
00:01:02,920 --> 00:01:05,720
Speaker 2: morphed into this thing that was you know, the ethos

21
00:01:05,720 --> 00:01:08,600
Speaker 2: around it just continued to grow and build out and develop.

22
00:01:08,800 --> 00:01:11,400
Speaker 1: Do you remember the day you sort of or who

23
00:01:11,440 --> 00:01:13,520
Speaker 1: you said to look all right, this is the name

24
00:01:13,560 --> 00:01:14,080
Speaker 1: of the business.

25
00:01:15,000 --> 00:01:17,240
Speaker 2: Yeah, yeah, I remember it clearly. It was my younger brother.

26
00:01:18,640 --> 00:01:20,520
Speaker 2: It was never meant to be a streetwear brand. The

27
00:01:20,600 --> 00:01:22,960
Speaker 2: idea wasn't to be a streetwear brand. We're actually a reseller.

28
00:01:22,959 --> 00:01:26,240
Speaker 2: We were selling it's a time where dead stock, snapbacks

29
00:01:26,240 --> 00:01:31,399
Speaker 2: and basketball jerseys. It was the end thing, and so

30
00:01:31,440 --> 00:01:33,720
Speaker 2: we had the idea to start a website and a

31
00:01:33,760 --> 00:01:37,680
Speaker 2: Facebook page and it quickly came to an abrupt halt.

32
00:01:38,000 --> 00:01:41,080
Speaker 2: We were selling counterfeits. Unbeknown to us. We were young,

33
00:01:41,440 --> 00:01:43,320
Speaker 2: but we were actually selling counterfeits, and we were hit

34
00:01:43,360 --> 00:01:46,640
Speaker 2: with the seas and desist. So we had a very

35
00:01:46,680 --> 00:01:50,440
Speaker 2: small community, but we had a community. But that it

36
00:01:50,480 --> 00:01:52,559
Speaker 2: was around that time, in like a three month period

37
00:01:52,600 --> 00:01:54,680
Speaker 2: where the name was come up, with design, the logo,

38
00:01:54,720 --> 00:01:56,320
Speaker 2: and we started doing what we're doing and it got

39
00:01:56,480 --> 00:02:00,400
Speaker 2: kind of shut down and from there the street where

40
00:02:00,480 --> 00:02:02,640
Speaker 2: brand came. But that all happened in like a niney

41
00:02:02,680 --> 00:02:03,240
Speaker 2: day period.

42
00:02:03,720 --> 00:02:07,880
Speaker 1: Did me go back a bit so, Jake Parker, you

43
00:02:07,960 --> 00:02:12,720
Speaker 1: just told me that it's like a nickname. Yeah, it's

44
00:02:12,760 --> 00:02:18,760
Speaker 1: not your government name. I love that government name. Jake,

45
00:02:18,960 --> 00:02:21,840
Speaker 1: the little kid growing up in West Suburbs and that's

46
00:02:21,880 --> 00:02:25,120
Speaker 1: a big place where best were talking about. I always

47
00:02:25,120 --> 00:02:26,640
Speaker 1: say I grew up WESTUS, but I was in punch

48
00:02:26,639 --> 00:02:29,880
Speaker 1: bowl punch Bowls. Actually not even West Suburbs anymore, like

49
00:02:29,919 --> 00:02:30,400
Speaker 1: it's sort.

50
00:02:30,280 --> 00:02:32,320
Speaker 2: Of West West. So I actually grew up in.

51
00:02:32,240 --> 00:02:34,920
Speaker 1: Warre Agamba, war Again, but like as where the dame is,

52
00:02:35,000 --> 00:02:36,799
Speaker 1: war Again. There's a town there, is it?

53
00:02:36,960 --> 00:02:38,799
Speaker 2: Yeah, not much of one.

54
00:02:38,919 --> 00:02:39,799
Speaker 1: I didn't even know that.

55
00:02:39,919 --> 00:02:43,200
Speaker 2: Not much of one mate, war Again, but Silverdale, so

56
00:02:44,680 --> 00:02:46,480
Speaker 2: you seek. We moved out of there, but I spent

57
00:02:47,600 --> 00:02:50,880
Speaker 2: my childhood and warri Agamber. The bush Mate thing was

58
00:02:50,919 --> 00:02:53,440
Speaker 2: a I love that place.

59
00:02:53,919 --> 00:02:57,160
Speaker 1: What's your background, like Ossie, what's the dealsie?

60
00:02:57,200 --> 00:03:04,280
Speaker 2: Yeah? Yeah, my name's a half original. She's give yeah, micromother. Yeah,

61
00:03:04,400 --> 00:03:12,400
Speaker 2: she's Kim Loroy. My father's Australian and mum's obviously what's up.

62
00:03:12,480 --> 00:03:13,400
Speaker 2: She makes her a recorder?

63
00:03:13,560 --> 00:03:15,840
Speaker 1: Yeah, it makes her quarter it And do you identify

64
00:03:15,880 --> 00:03:19,720
Speaker 1: with that indigens today?

65
00:03:20,040 --> 00:03:22,240
Speaker 2: It's not someone screwinged from the rooftops. But yeah, from

66
00:03:22,240 --> 00:03:23,880
Speaker 2: a young age, it's always just been a part of

67
00:03:23,919 --> 00:03:27,720
Speaker 2: the conversation. Yeah, you know, but yeah, definitely.

68
00:03:27,840 --> 00:03:33,040
Speaker 1: And does that sort of inform you when you're a

69
00:03:33,080 --> 00:03:35,000
Speaker 1: young kid anyway, does it inform you as to like

70
00:03:35,640 --> 00:03:37,840
Speaker 1: interest in sport and stuff like that, because like, you know,

71
00:03:38,240 --> 00:03:41,560
Speaker 1: I don't think I've met an Indigenous Australian, in fact,

72
00:03:41,600 --> 00:03:44,960
Speaker 1: an indigenous person anyway who's not really fucking good at sport. Like,

73
00:03:45,000 --> 00:03:46,360
Speaker 1: I don't know what the dealers. I mean, they just

74
00:03:46,400 --> 00:03:48,400
Speaker 1: got this natural ship they can do. You know, they

75
00:03:49,560 --> 00:03:53,040
Speaker 1: run sort muscle muscle for well, it probably is something

76
00:03:53,080 --> 00:03:55,880
Speaker 1: like that, but like and they all sort of know it.

77
00:03:56,440 --> 00:03:58,840
Speaker 1: They can throw a ball, they can catch a ball,

78
00:03:58,880 --> 00:04:01,960
Speaker 1: they can ride all around, they can they can move

79
00:04:02,000 --> 00:04:04,840
Speaker 1: on their feet, they can box, they can etcetera. Timing

80
00:04:04,920 --> 00:04:08,440
Speaker 1: is unbelievable. Is that something that informed you early on?

81
00:04:08,480 --> 00:04:10,640
Speaker 1: Did you ever think this, I'm pretty good at sport

82
00:04:10,760 --> 00:04:12,120
Speaker 1: and sports something identify with.

83
00:04:14,200 --> 00:04:16,920
Speaker 2: Look, I always loved my sports man. I played soccer

84
00:04:16,960 --> 00:04:20,320
Speaker 2: from young aids and and then I'd switch over to footy,

85
00:04:21,120 --> 00:04:23,400
Speaker 2: spent some time in the boxing gym PC why seeing

86
00:04:23,400 --> 00:04:26,600
Speaker 2: things like that. So look, I never seen myself much

87
00:04:26,640 --> 00:04:28,599
Speaker 2: as a superstar, but there wasn't much I couldn't do

88
00:04:28,720 --> 00:04:33,880
Speaker 2: really football soccer. I used to skate BMX dirt bikes

89
00:04:33,880 --> 00:04:38,840
Speaker 2: and things like that. But yeah, it wasn't ever something

90
00:04:38,880 --> 00:04:39,839
Speaker 2: I really leant into.

91
00:04:39,880 --> 00:04:43,160
Speaker 1: Beause because you know you do look at me look

92
00:04:43,200 --> 00:04:45,280
Speaker 1: after I don't know if you stood it, but you've

93
00:04:45,279 --> 00:04:47,720
Speaker 1: done some stuff with cambosis and it seems to be

94
00:04:47,760 --> 00:04:49,960
Speaker 1: like I don't know, I think, and I don't know

95
00:04:50,000 --> 00:04:51,640
Speaker 1: if it's right or wrong, but it's just my perception.

96
00:04:51,720 --> 00:04:56,080
Speaker 1: There's an affinity between the brand and sport, particularly boxing,

97
00:04:56,120 --> 00:05:00,880
Speaker 1: et cetera. That's just something I see. Could be my imagination,

98
00:05:00,960 --> 00:05:05,840
Speaker 1: but just something I just feel, not through research. And

99
00:05:05,920 --> 00:05:08,680
Speaker 1: I just wonder whether or not those sorts of outcomes

100
00:05:08,680 --> 00:05:12,200
Speaker 1: because I used to use my Wizard brand against rugby

101
00:05:12,240 --> 00:05:15,400
Speaker 1: league and because I love rugby league right, and it's

102
00:05:15,480 --> 00:05:19,040
Speaker 1: so funny. You just automatically align yourself with those things

103
00:05:19,040 --> 00:05:20,840
Speaker 1: you love when it comes to your own brand, And

104
00:05:20,880 --> 00:05:23,440
Speaker 1: I'm just wondering if that's something that you've done. You've

105
00:05:23,480 --> 00:05:28,120
Speaker 1: aligned your brand get up with sport and or sporting

106
00:05:28,160 --> 00:05:30,479
Speaker 1: individuals because you're naturally good at it.

107
00:05:30,600 --> 00:05:33,760
Speaker 2: Not essentially sports for that reason, mate, But what it

108
00:05:33,880 --> 00:05:37,320
Speaker 2: was for us was the discipline around the boxing. You know,

109
00:05:37,440 --> 00:05:40,279
Speaker 2: professional boxes, the work ethic, the way they walk, the

110
00:05:40,279 --> 00:05:43,560
Speaker 2: way they talk. You know, it's it's no boxing, no life.

111
00:05:44,080 --> 00:05:47,120
Speaker 2: Much like my brand and my business. No geat up,

112
00:05:47,200 --> 00:05:51,080
Speaker 2: no life. So take the punch out of boxing. I'd

113
00:05:51,120 --> 00:05:55,800
Speaker 2: still be in and around boxing because of the discipline,

114
00:05:56,080 --> 00:05:58,599
Speaker 2: the mindset and all that type of thing that comes

115
00:05:58,600 --> 00:06:02,640
Speaker 2: with it, you know, and a lot of the time

116
00:06:02,760 --> 00:06:04,719
Speaker 2: these kids do come from a struggle or you know,

117
00:06:05,240 --> 00:06:07,559
Speaker 2: you know George, George has got two loving parents of course,

118
00:06:07,920 --> 00:06:09,640
Speaker 2: but you know he was bullied as a kid, so

119
00:06:09,720 --> 00:06:12,840
Speaker 2: there's a struggle there because he was overweight. So that

120
00:06:12,960 --> 00:06:15,360
Speaker 2: was the main attraction to that, much like the music

121
00:06:15,440 --> 00:06:18,120
Speaker 2: industry made. You know, we've been a part of Austrain

122
00:06:18,200 --> 00:06:22,640
Speaker 2: hip hop for over a decade now, and you know

123
00:06:22,760 --> 00:06:25,440
Speaker 2: a lot of ashamed music artists in that space come

124
00:06:25,520 --> 00:06:31,880
Speaker 2: from the struggle. So music and sports that was the

125
00:06:31,920 --> 00:06:34,839
Speaker 2: main attraction to that. Not as much as that. You know,

126
00:06:34,880 --> 00:06:36,720
Speaker 2: I love Austrain hip hop, I love hip hop in general.

127
00:06:36,800 --> 00:06:40,160
Speaker 2: I love boxing, and they've got a little and our

128
00:06:40,200 --> 00:06:42,039
Speaker 2: al players that we work with now as well. But

129
00:06:42,080 --> 00:06:43,640
Speaker 2: a lot of the time it's the work out more

130
00:06:43,720 --> 00:06:46,440
Speaker 2: more more times than not, it's the work ethic, the

131
00:06:46,520 --> 00:06:50,120
Speaker 2: discipline and everything that comes with that space that I

132
00:06:50,160 --> 00:06:52,800
Speaker 2: was like, okay, that matches, that matches.

133
00:06:52,480 --> 00:06:56,159
Speaker 1: The so as funny as you said a word two words,

134
00:06:56,200 --> 00:06:59,080
Speaker 1: I should say that I think really bloody important, funny,

135
00:06:59,200 --> 00:07:02,760
Speaker 1: they're just the native with me for some reason. And

136
00:07:02,839 --> 00:07:06,359
Speaker 1: though those words were the struggle. And in order to

137
00:07:06,440 --> 00:07:10,840
Speaker 1: manage the struggle, depending what it is or the reasons

138
00:07:10,840 --> 00:07:15,360
Speaker 1: for the struggle for an individual or for a group

139
00:07:15,400 --> 00:07:21,000
Speaker 1: of individuals, you need discipline or a discipline and discipline

140
00:07:22,000 --> 00:07:24,280
Speaker 1: to get out of that struggle or to deal with

141
00:07:24,280 --> 00:07:26,640
Speaker 1: the struggle, to manage the struggle, or to survive the struggle.

142
00:07:27,360 --> 00:07:30,800
Speaker 1: And if I ask you to go back to when

143
00:07:30,800 --> 00:07:33,400
Speaker 1: you're a young man, is that something you experienced in

144
00:07:33,440 --> 00:07:39,480
Speaker 1: any struggle? Yeah? What was that a struggle we're talking about?

145
00:07:39,920 --> 00:07:42,000
Speaker 2: I think my biggest struggle was a lack of masculine

146
00:07:42,120 --> 00:07:47,120
Speaker 2: energy in my life, which means du dud was vacant

147
00:07:47,680 --> 00:07:50,520
Speaker 2: and then dud was gone, you know, from at a

148
00:07:50,560 --> 00:07:54,240
Speaker 2: young age. Mom did a great job, but maybe it's

149
00:07:54,240 --> 00:07:55,920
Speaker 2: not a mother's job to raise a man, is it.

150
00:07:56,280 --> 00:07:59,120
Speaker 1: And I think hard to identify, hard for a woman

151
00:07:59,160 --> 00:08:01,080
Speaker 1: to identify with.

152
00:08:00,520 --> 00:08:04,000
Speaker 2: That, Yeah, no tests and start surging and all the above.

153
00:08:04,840 --> 00:08:07,480
Speaker 2: So with the lack of masculine energy in my life

154
00:08:07,560 --> 00:08:09,280
Speaker 2: came with a lack of discipline and things like that,

155
00:08:09,320 --> 00:08:11,320
Speaker 2: and I had to I really had to carve that

156
00:08:11,400 --> 00:08:15,480
Speaker 2: out myself in you know, pre teens, teens and my

157
00:08:15,920 --> 00:08:20,120
Speaker 2: early adolescent life mistakes a fucking cloth or of them.

158
00:08:20,240 --> 00:08:23,320
Speaker 1: Yeah, yeah, like what we're talking about. So, like, you're

159
00:08:23,320 --> 00:08:26,200
Speaker 1: a fourteen fifteen year old kid, where are you living

160
00:08:26,200 --> 00:08:26,880
Speaker 1: at that stage?

161
00:08:27,520 --> 00:08:30,560
Speaker 2: I was with mum. No, but which Penth? So we

162
00:08:30,720 --> 00:08:32,800
Speaker 2: moved from war again by to Penrith.

163
00:08:32,880 --> 00:08:34,800
Speaker 1: Been in the city from war again.

164
00:08:34,880 --> 00:08:37,360
Speaker 2: But that's the big smoke, that's the big smoke. Now

165
00:08:37,400 --> 00:08:38,840
Speaker 2: we've got to the big, big smoke out here.

166
00:08:39,000 --> 00:08:43,280
Speaker 1: Yeah, back in you're in the city. Who big granted

167
00:08:43,360 --> 00:08:47,640
Speaker 1: Panth you to fourteen fifteen? Yeah, you hit your straps

168
00:08:48,200 --> 00:08:52,040
Speaker 1: and yeah, no man, any more kids?

169
00:08:52,960 --> 00:08:55,800
Speaker 2: Yep, there's my mum has three of us and my

170
00:08:55,920 --> 00:08:58,559
Speaker 2: mum's partner's got three cells, six kids in a four

171
00:08:58,600 --> 00:09:01,760
Speaker 2: bedroom houseriginally a three bedroom house. That was fun, But

172
00:09:01,960 --> 00:09:04,959
Speaker 2: then we moved out to Panathen. Yeah we're there for

173
00:09:05,080 --> 00:09:05,440
Speaker 2: some time.

174
00:09:05,600 --> 00:09:09,000
Speaker 1: So what what sort of challenges does that bring to

175
00:09:09,120 --> 00:09:15,640
Speaker 1: somebody sitting in a in a relatively speaking small house,

176
00:09:16,720 --> 00:09:18,920
Speaker 1: no dad around. I guess you mu've got a partner.

177
00:09:18,960 --> 00:09:22,040
Speaker 1: So that bloke he started becoming my mom's gay. Yeah,

178
00:09:22,559 --> 00:09:26,880
Speaker 1: she got a female female partner. Only law to say, females, what.

179
00:09:29,360 --> 00:09:32,040
Speaker 2: We laugh about it in our household, our way would

180
00:09:32,080 --> 00:09:32,319
Speaker 2: have gone.

181
00:09:32,360 --> 00:09:38,559
Speaker 1: But that's still a bloke in the joint. And what

182
00:09:38,760 --> 00:09:40,760
Speaker 1: sort of challenges is that put in front of somebody?

183
00:09:40,760 --> 00:09:43,040
Speaker 1: And what and what do you learn from that in

184
00:09:43,160 --> 00:09:44,600
Speaker 1: terms of what you put into your business.

185
00:09:49,760 --> 00:09:52,439
Speaker 2: Well, let's go back to the mistakes that were made. Yeah,

186
00:09:52,480 --> 00:10:00,600
Speaker 2: it starting starting look much like a boxing club, young man,

187
00:10:00,640 --> 00:10:02,920
Speaker 2: I think try and find their tribe, much like an

188
00:10:02,960 --> 00:10:05,679
Speaker 2: outlaw motorcycle club. People try and find their tribe. Much

189
00:10:05,760 --> 00:10:08,000
Speaker 2: like a football club. People try and find their tribe.

190
00:10:08,520 --> 00:10:14,160
Speaker 2: We kind of scattered across all three and yeah, I

191
00:10:14,240 --> 00:10:16,760
Speaker 2: found I was a very aggressive child. I was a

192
00:10:16,880 --> 00:10:21,520
Speaker 2: very violent child, and that just progressing to my early twenties.

193
00:10:23,480 --> 00:10:28,680
Speaker 2: But made the mistakes I made was just pouring into

194
00:10:28,720 --> 00:10:33,720
Speaker 2: the wrong parts, essentially hand out wrong dudes too. Probably definitely. Yeah,

195
00:10:34,559 --> 00:10:37,600
Speaker 2: I won't say the wrong people because wrong for you. Well,

196
00:10:38,720 --> 00:10:42,480
Speaker 2: you gotta understand mark that shitty decisions made, but they're

197
00:10:42,600 --> 00:10:44,760
Speaker 2: usually made with very good heart, you know. I mean

198
00:10:45,040 --> 00:10:47,679
Speaker 2: I've got a lot of good friends still, you know,

199
00:10:47,800 --> 00:10:50,160
Speaker 2: my daughter's godfather's doing jail at the moment, and I

200
00:10:50,200 --> 00:10:55,040
Speaker 2: don't know a better man shit decision making. So we

201
00:10:55,160 --> 00:10:56,720
Speaker 2: were all as wayward. And then if you look at

202
00:10:56,720 --> 00:11:00,280
Speaker 2: all of us, we were all lacking fathers. So wasn't

203
00:11:00,280 --> 00:11:05,079
Speaker 2: the wrong crowd. They weren't bad people, were just lacked direction, discipline,

204
00:11:05,400 --> 00:11:07,880
Speaker 2: and masculine energy in your life. So you get a

205
00:11:07,920 --> 00:11:10,240
Speaker 2: bunch of young twenty year olds with surging testaso together,

206
00:11:10,840 --> 00:11:13,240
Speaker 2: who do you think makes the decisions all of us does?

207
00:11:14,640 --> 00:11:16,400
Speaker 1: Actually a question about it that it's interesting you should

208
00:11:16,400 --> 00:11:20,640
Speaker 1: say that because when I grew up like a different

209
00:11:20,679 --> 00:11:24,240
Speaker 1: generation to you, but like where I grew up, I

210
00:11:24,320 --> 00:11:28,319
Speaker 1: had great mom and dad, great great dad, my role

211
00:11:28,360 --> 00:11:30,400
Speaker 1: and my family, et cetera, lots of uncles and they

212
00:11:30,440 --> 00:11:33,400
Speaker 1: were a good, really good family. But I found I

213
00:11:33,480 --> 00:11:35,640
Speaker 1: got myself in a bit of trouble too, but mostly

214
00:11:36,120 --> 00:11:39,439
Speaker 1: because of the company I kept. And they're all decent dudes, Like,

215
00:11:40,559 --> 00:11:42,800
Speaker 1: none of them really were that bad. Yeah, yeah, I

216
00:11:42,840 --> 00:11:45,800
Speaker 1: mean you've got in trouble form like some pretty serious crimes,

217
00:11:45,840 --> 00:11:50,680
Speaker 1: but but generally speaking they were that bad. But really

218
00:11:50,960 --> 00:11:56,960
Speaker 1: where the trouble started, and on every occasion was all

219
00:11:57,000 --> 00:12:02,080
Speaker 1: of us together out deal with a lot different than

220
00:12:02,600 --> 00:12:05,080
Speaker 1: mobile phones and stuff like. So temptation you can get

221
00:12:05,120 --> 00:12:10,760
Speaker 1: away with more shit, and usually it was drink, a

222
00:12:10,840 --> 00:12:13,599
Speaker 1: lot of drink involved, So you've got a combination of

223
00:12:14,960 --> 00:12:18,440
Speaker 1: something to take your judgment away. That's booze. As you say,

224
00:12:18,520 --> 00:12:25,240
Speaker 1: test STOs just male male us, lots of maleness and temptation.

225
00:12:26,640 --> 00:12:28,320
Speaker 1: And I'm not going to say what the temptations were,

226
00:12:28,360 --> 00:12:31,839
Speaker 1: but dis temptation generally, and that that's seemed to be

227
00:12:31,840 --> 00:12:35,480
Speaker 1: a formula for getting into trouble for me. Yeah, yeah,

228
00:12:35,480 --> 00:12:39,520
Speaker 1: it could be fighting all that sort of stuff. Do

229
00:12:39,600 --> 00:12:44,400
Speaker 1: you would you put down? Can I ask you, would

230
00:12:44,440 --> 00:12:46,559
Speaker 1: you put down the trouble that you experienced as a

231
00:12:46,600 --> 00:12:48,679
Speaker 1: young bloke more to that stuff or more to the

232
00:12:48,720 --> 00:12:50,120
Speaker 1: fact that you didn't have someone going to give a

233
00:12:50,120 --> 00:12:51,959
Speaker 1: clip across ars when you've got over getting up to

234
00:12:52,000 --> 00:12:53,199
Speaker 1: no good the ladder?

235
00:12:53,559 --> 00:12:59,800
Speaker 2: Yeah, yeah, definitely. Yeah. I wasn't a big drinker. Mark

236
00:13:00,040 --> 00:13:01,880
Speaker 2: wasn't a big drinker. I started drinking probably, you know,

237
00:13:02,040 --> 00:13:04,800
Speaker 2: early twenties sort of thing, late or mid twenties sort

238
00:13:04,840 --> 00:13:08,280
Speaker 2: of thing like that, mate. I was just obsessed with

239
00:13:11,160 --> 00:13:14,319
Speaker 2: obsessed with progression through the wrong means.

240
00:13:15,160 --> 00:13:18,800
Speaker 1: Yeah, how do I get get quicker. Yeah, and there's

241
00:13:18,840 --> 00:13:21,839
Speaker 1: no shortcut learned that in life. That's important to learn.

242
00:13:22,520 --> 00:13:26,320
Speaker 2: But yeah, mate, like there was a lot of cross

243
00:13:26,320 --> 00:13:29,760
Speaker 2: pollination across the three I just mentioned, So even if

244
00:13:29,800 --> 00:13:32,199
Speaker 2: I just had to stay with footy, it was cross pollinated.

245
00:13:32,400 --> 00:13:34,040
Speaker 2: If I had to say that, you know, boxing or

246
00:13:34,080 --> 00:13:36,800
Speaker 2: in the gym was cross pollinated. So there was no escaping.

247
00:13:37,640 --> 00:13:41,920
Speaker 2: And you know, forever feeling like I wasn't enough for

248
00:13:42,000 --> 00:13:45,199
Speaker 2: my father, I set out with something fucking approve I

249
00:13:45,280 --> 00:13:47,599
Speaker 2: still do you know it is I'll admit to you,

250
00:13:47,679 --> 00:13:49,760
Speaker 2: mate that it's still one part of the driving force

251
00:13:49,840 --> 00:13:52,920
Speaker 2: behind me is that when they do lower me into

252
00:13:52,960 --> 00:13:57,400
Speaker 2: the ground, if he's watching, I did it.

253
00:13:58,080 --> 00:13:58,520
Speaker 1: I made it.

254
00:13:58,679 --> 00:13:59,079
Speaker 2: I made it.

255
00:13:59,240 --> 00:14:01,599
Speaker 1: You know what I mean is that? Is that is

256
00:14:01,640 --> 00:14:04,439
Speaker 1: that out of affection or is that out of just

257
00:14:04,520 --> 00:14:05,360
Speaker 1: proven a point?

258
00:14:05,600 --> 00:14:08,200
Speaker 2: Prove a point? Yeah, yeah, yeah, I've done a lot

259
00:14:08,200 --> 00:14:10,840
Speaker 2: of work on that. But I can't lie to myself

260
00:14:10,880 --> 00:14:12,920
Speaker 2: and say that it doesn't put some wind in the

261
00:14:13,000 --> 00:14:14,480
Speaker 2: sales most days.

262
00:14:14,679 --> 00:14:17,800
Speaker 1: So you would say you're driven. It doesn't matter what

263
00:14:17,880 --> 00:14:22,400
Speaker 1: the reason is, but you're driven to succeed. So let's

264
00:14:22,480 --> 00:14:27,400
Speaker 1: fast forward to the day you're kicked off, get up

265
00:14:27,520 --> 00:14:30,920
Speaker 1: where your major and stuff, not not we're reselling major

266
00:14:30,960 --> 00:14:31,360
Speaker 1: and stuff.

267
00:14:33,000 --> 00:14:33,280
Speaker 2: Is it you?

268
00:14:33,480 --> 00:14:35,160
Speaker 1: Is it you and your brother or just at.

269
00:14:35,040 --> 00:14:36,960
Speaker 2: That point, yeah, it was me, me and my little brother.

270
00:14:37,040 --> 00:14:42,840
Speaker 2: So I always I was. I was in a nice way.

271
00:14:42,880 --> 00:14:44,800
Speaker 2: I was expelled, I was asked not to come back

272
00:14:46,360 --> 00:14:48,640
Speaker 2: and school to school, and Mum kind of gave me

273
00:14:48,720 --> 00:14:52,720
Speaker 2: the option to do something to to tay you forget

274
00:14:52,760 --> 00:14:55,160
Speaker 2: an apprenticeship something like that, And I found a graphic

275
00:14:55,240 --> 00:14:57,480
Speaker 2: design course. So I went and study graphic design for

276
00:14:57,720 --> 00:15:01,880
Speaker 2: two years. Got my first job that lasted about two months,

277
00:15:02,320 --> 00:15:06,120
Speaker 2: I think three months. Found a second job, and it

278
00:15:06,240 --> 00:15:08,480
Speaker 2: was in that job where all of it, I explained

279
00:15:08,480 --> 00:15:12,960
Speaker 2: at the start kind of transpired. And then with the

280
00:15:13,000 --> 00:15:16,160
Speaker 2: graphic design kind of background and you know, a knack

281
00:15:16,240 --> 00:15:20,720
Speaker 2: for creativity and T shirt graphics, we thought, shit, we

282
00:15:20,840 --> 00:15:23,880
Speaker 2: got this community. We've been shut down to the reseal

283
00:15:23,880 --> 00:15:27,280
Speaker 2: of stuff. They start designing some clothes and it was

284
00:15:27,320 --> 00:15:31,280
Speaker 2: on my lunch break I designed the first gt up sweater.

285
00:15:31,480 --> 00:15:33,920
Speaker 2: It was a photo of easy and I super imposed

286
00:15:33,920 --> 00:15:36,000
Speaker 2: the ged up logo on easy E's T shirt and

287
00:15:36,040 --> 00:15:37,840
Speaker 2: then printed that photo to the front of a T

288
00:15:37,960 --> 00:15:41,440
Speaker 2: shirt in front of a crew neck. Actually sorry, It

289
00:15:41,560 --> 00:15:44,160
Speaker 2: wasn't printed yet, mate, it was just a photoshop file,

290
00:15:44,200 --> 00:15:46,560
Speaker 2: and I put it up on my lunch break, screwed

291
00:15:46,560 --> 00:15:48,440
Speaker 2: it off lunch, came back and we sold eleven of

292
00:15:48,480 --> 00:15:50,600
Speaker 2: them at ninety bucks each, So it was a thousand dollars.

293
00:15:51,000 --> 00:15:54,440
Speaker 2: The screen printer hadn't hadn't even been made yet. It

294
00:15:54,520 --> 00:15:58,480
Speaker 2: was just a pre sales and we sold eleven of

295
00:15:58,560 --> 00:16:03,120
Speaker 2: them in the space forty minutes. Something there's something here.

296
00:16:03,720 --> 00:16:07,760
Speaker 2: So I knew nothing about production, screenprint, any type of applications. Nothing.

297
00:16:08,120 --> 00:16:10,480
Speaker 2: It was just like learn quick and learn now and

298
00:16:10,600 --> 00:16:14,680
Speaker 2: learn quick, produce them, send them out to the customer.

299
00:16:15,240 --> 00:16:17,080
Speaker 2: Every single one of them came back because it was

300
00:16:17,120 --> 00:16:21,240
Speaker 2: a digital print. It was a digital print to the

301
00:16:21,280 --> 00:16:23,040
Speaker 2: wrong top of fabric, so you washed it and just

302
00:16:23,160 --> 00:16:26,800
Speaker 2: came off. So that thousand bucks i'd made, I had

303
00:16:26,880 --> 00:16:30,080
Speaker 2: you spend that again and reproduce it and left with

304
00:16:30,200 --> 00:16:32,280
Speaker 2: no profit but eleven happy customers.

305
00:16:32,520 --> 00:16:34,800
Speaker 1: How do you find them? How do you find the customers?

306
00:16:35,520 --> 00:16:39,440
Speaker 2: Fucking fantastic? Man? Had I find them? They were already

307
00:16:39,480 --> 00:16:43,080
Speaker 2: there from the real business. There rething that's good.

308
00:16:43,520 --> 00:16:45,120
Speaker 1: You got you had eleven interest in buying, But how

309
00:16:45,200 --> 00:16:48,400
Speaker 1: many did you from the reselling business. Your database, how

310
00:16:48,440 --> 00:16:49,000
Speaker 1: many did you have.

311
00:16:49,280 --> 00:16:52,960
Speaker 2: Well, maybe like fifty fifty yeah, yeah, no nothing that pocus.

312
00:16:53,000 --> 00:16:53,920
Speaker 1: It probably mates.

313
00:16:55,440 --> 00:16:58,760
Speaker 2: Two groups of friends FDA from the area.

314
00:17:00,640 --> 00:17:04,160
Speaker 1: Yeah yeah, and they probably and they and because you're

315
00:17:04,240 --> 00:17:06,040
Speaker 1: part of their community, in their part of your community,

316
00:17:06,280 --> 00:17:07,199
Speaker 1: you knew what they liked.

317
00:17:07,440 --> 00:17:07,640
Speaker 2: Yeah.

318
00:17:07,720 --> 00:17:09,960
Speaker 1: So like you just it was easy put the image

319
00:17:10,040 --> 00:17:11,600
Speaker 1: up and did you have get Up on it?

320
00:17:11,800 --> 00:17:13,840
Speaker 2: Yeah? Yeah, I had get Up. So there was a

321
00:17:13,880 --> 00:17:16,600
Speaker 2: photo of Easy, It's a pretty famous photo. He just

322
00:17:16,680 --> 00:17:18,359
Speaker 2: had a white T shirt on in the photo. So

323
00:17:18,440 --> 00:17:21,200
Speaker 2: I super imposed photoshopped the get Up logo to that.

324
00:17:21,800 --> 00:17:24,200
Speaker 2: That printed that photo to the front of the jumper.

325
00:17:24,400 --> 00:17:27,479
Speaker 2: That's pretty cool. Yeah, so I'm going to get a break, sit,

326
00:17:27,520 --> 00:17:29,440
Speaker 2: but I just want to what's what was the next step?

327
00:17:29,600 --> 00:17:32,440
Speaker 1: So like you went back, you redid them, you redistributed

328
00:17:32,920 --> 00:17:36,160
Speaker 1: them to your you know, to your lawyer followers early days,

329
00:17:36,560 --> 00:17:39,680
Speaker 1: and what was the next thing, Like what did you say? Okay,

330
00:17:39,800 --> 00:17:42,480
Speaker 1: that fucking worked, What are we gonna do next? Yeah?

331
00:17:42,560 --> 00:17:45,000
Speaker 2: So well I made I ran it back with a

332
00:17:45,400 --> 00:17:47,960
Speaker 2: similar sort of design of Biggie Smalls. You know, there

333
00:17:48,040 --> 00:17:48,600
Speaker 2: was the music that.

334
00:17:48,640 --> 00:17:52,639
Speaker 1: Grew up with them, the art in early two thousands, No,

335
00:17:53,040 --> 00:17:53,680
Speaker 1: two thousand.

336
00:17:53,760 --> 00:17:56,560
Speaker 2: In turn yeah, a bit later, turn to twenty and

337
00:17:56,640 --> 00:17:58,520
Speaker 2: twelve this sort of thing that was that was a

338
00:17:58,560 --> 00:18:01,760
Speaker 2: bedroom business, and then it was twenty fourteen open or

339
00:18:01,760 --> 00:18:03,159
Speaker 2: for bedroom business. I like it.

340
00:18:03,240 --> 00:18:05,320
Speaker 1: So you did it in one of this at home

341
00:18:05,400 --> 00:18:09,280
Speaker 1: at your parents place. Yeah, and so are your brothers

342
00:18:09,320 --> 00:18:13,200
Speaker 1: and sisters. And it was just like a bedroom you shared.

343
00:18:13,600 --> 00:18:14,800
Speaker 2: Yeah, I shared a bedroom brother.

344
00:18:14,840 --> 00:18:17,920
Speaker 1: So but were used screenprinting? Did you learn a screenprint?

345
00:18:18,000 --> 00:18:20,600
Speaker 2: No? No, I wasn't screenprinting designing. I was just designing,

346
00:18:20,640 --> 00:18:22,880
Speaker 2: and I found a screenprinter in Alexandria.

347
00:18:23,119 --> 00:18:25,840
Speaker 1: Yeah, so okay, so you would do the design and

348
00:18:25,880 --> 00:18:27,560
Speaker 1: then I guess what you gotta do is put it

349
00:18:27,600 --> 00:18:28,800
Speaker 1: on a cat or something like that and setting off

350
00:18:28,840 --> 00:18:29,440
Speaker 1: to the screen printer.

351
00:18:29,560 --> 00:18:31,440
Speaker 2: Yeah. I just hire as PDF, you know, I set

352
00:18:31,520 --> 00:18:33,200
Speaker 2: up all your bleeding crop marks and stuff like that,

353
00:18:33,320 --> 00:18:34,000
Speaker 2: and off it.

354
00:18:34,359 --> 00:18:35,479
Speaker 1: Can you draw? Is that you think?

355
00:18:35,560 --> 00:18:37,920
Speaker 2: Yeah? I grew up drawing. Yeah, i's been a back

356
00:18:37,960 --> 00:18:39,159
Speaker 2: in war again. I spent a lot of time in

357
00:18:39,200 --> 00:18:42,480
Speaker 2: the bush or pretty much by myself, would draw a lot.

358
00:18:43,000 --> 00:18:47,320
Speaker 1: So, as I said earlier, I'm getting hurried long together

359
00:18:47,400 --> 00:18:52,000
Speaker 1: the break, but I quickly want just your you've tried

360
00:18:52,040 --> 00:18:54,879
Speaker 1: it out. You could call it micro research. You know

361
00:18:55,000 --> 00:19:00,280
Speaker 1: you've got your your early day adopters. But when was

362
00:19:00,320 --> 00:19:05,320
Speaker 1: your first at home in the bedroom, When was your

363
00:19:05,400 --> 00:19:11,440
Speaker 1: first real insight that shit, i've got something near this

364
00:19:11,600 --> 00:19:13,320
Speaker 1: is going to work. Do you remember it? Like?

365
00:19:13,359 --> 00:19:13,399
Speaker 2: What?

366
00:19:13,560 --> 00:19:15,639
Speaker 1: Did I sell a thousand? Did you sell a thousand? No?

367
00:19:15,960 --> 00:19:17,760
Speaker 2: No, mate, there was nothing like that. It was just

368
00:19:18,560 --> 00:19:19,639
Speaker 2: it was just self belief.

369
00:19:20,440 --> 00:19:23,560
Speaker 1: If I look back, there was where does where's that

370
00:19:23,640 --> 00:19:23,960
Speaker 1: come from?

371
00:19:25,160 --> 00:19:28,400
Speaker 2: When no one else did? So I so it felt

372
00:19:28,440 --> 00:19:30,399
Speaker 2: like no one else did. Yeah, well my mother probably

373
00:19:30,400 --> 00:19:33,560
Speaker 2: always did. But you know, a house of six kids

374
00:19:33,600 --> 00:19:37,520
Speaker 2: and bills and everything else like that. Plus I was

375
00:19:37,520 --> 00:19:41,080
Speaker 2: an asshole of a child, so you know, I always

376
00:19:41,119 --> 00:19:44,920
Speaker 2: felt like no one's got me. I've got me. So no, mate,

377
00:19:44,960 --> 00:19:48,000
Speaker 2: there was no There was no like, oh yeah, eureka moment.

378
00:19:48,160 --> 00:19:49,960
Speaker 2: All right, I'm going to go get and put own

379
00:19:50,040 --> 00:19:52,920
Speaker 2: roof of my own head because I didn't. I was

380
00:19:52,960 --> 00:19:55,840
Speaker 2: actually I was actually asked to leave, kicked out at home,

381
00:19:56,160 --> 00:19:58,800
Speaker 2: and I got an office in Alexandria and I lived

382
00:19:58,840 --> 00:19:59,520
Speaker 2: there for twelve months.

383
00:19:59,560 --> 00:20:01,560
Speaker 1: We stayed slept there as well, slept there as well.

384
00:20:02,160 --> 00:20:03,720
Speaker 2: I used to go to the there was a gym

385
00:20:03,760 --> 00:20:05,520
Speaker 2: around the corner, so the boys used to work from

386
00:20:05,520 --> 00:20:08,919
Speaker 2: my brother and then another gentleman named Mark. They were

387
00:20:08,960 --> 00:20:12,720
Speaker 2: all still at home. I used to go to the

388
00:20:12,840 --> 00:20:16,960
Speaker 2: gym plus fitness that a shower there, so I'll just

389
00:20:17,040 --> 00:20:19,120
Speaker 2: do half an hour of cardio, work up a sweat,

390
00:20:19,119 --> 00:20:20,480
Speaker 2: ab a shower, and come back to the office. So

391
00:20:20,600 --> 00:20:23,040
Speaker 2: no one knew, but yeah, I did that for twelve months.

392
00:20:23,400 --> 00:20:26,040
Speaker 1: Yeah, and there's that sort of thing affect you. Did

393
00:20:26,080 --> 00:20:31,359
Speaker 1: you think that in any way positively or negatively living

394
00:20:31,520 --> 00:20:37,919
Speaker 1: like that, because that's real sort of I don't know, Well,

395
00:20:38,000 --> 00:20:41,080
Speaker 1: it was necessarily a good story, like I mean, it's gritty.

396
00:20:41,800 --> 00:20:44,200
Speaker 1: It's not like you went raising million dollars and set

397
00:20:44,280 --> 00:20:46,440
Speaker 1: up your first shop and you know they had you know,

398
00:20:46,520 --> 00:20:49,879
Speaker 1: it wasn't all flowers and butterflies, you know, like it was.

399
00:20:50,400 --> 00:20:52,119
Speaker 1: But it was gritty and you're do it on your

400
00:20:52,160 --> 00:20:56,119
Speaker 1: own and you're managing yourself. I mean, was that motivating.

401
00:20:57,080 --> 00:21:02,040
Speaker 2: Or defeating? Made? I don't like, I don't know. Motivation

402
00:21:02,240 --> 00:21:04,560
Speaker 2: is it's a fleeting moment, isn't It comes to lock

403
00:21:04,640 --> 00:21:07,719
Speaker 2: the wind? So I just stayed disciplined, bro, That's all

404
00:21:07,760 --> 00:21:09,840
Speaker 2: it was for me. It was just discipline. I was

405
00:21:09,880 --> 00:21:12,640
Speaker 2: on the prize and I didn't look away from it. Yeah,

406
00:21:13,160 --> 00:21:18,359
Speaker 2: so no, it was hard. But anything that's easy doesn't

407
00:21:18,400 --> 00:21:20,639
Speaker 2: required discipline, does it. So the harder it got, the

408
00:21:20,720 --> 00:21:21,399
Speaker 2: better it felt.

409
00:21:21,960 --> 00:21:22,119
Speaker 1: You know.

410
00:21:22,920 --> 00:21:25,920
Speaker 2: That's that's just how I'm kind of wired. It wasn't

411
00:21:26,200 --> 00:21:28,960
Speaker 2: there was you know, there was no Yureka moment for years.

412
00:21:29,640 --> 00:21:31,040
Speaker 2: You know, I was I was in an office with

413
00:21:31,160 --> 00:21:34,040
Speaker 2: my dog and I was sharing at the gym. Look,

414
00:21:34,080 --> 00:21:35,920
Speaker 2: a lot of people have got a lot tougher, but

415
00:21:36,040 --> 00:21:39,680
Speaker 2: that was just that was my path, you know, So

416
00:21:39,840 --> 00:21:42,480
Speaker 2: I just you know, there was a few things that

417
00:21:42,520 --> 00:21:43,800
Speaker 2: my mum used to say when I was a kid

418
00:21:43,880 --> 00:21:47,399
Speaker 2: that you know, God gives his hardest battles to it,

419
00:21:47,480 --> 00:21:49,560
Speaker 2: stronger soldiers and things like that. My grandmother used to

420
00:21:49,600 --> 00:21:52,200
Speaker 2: say it. That's something that kind of just ruminated, and

421
00:21:52,280 --> 00:21:55,280
Speaker 2: it still ruminates that if it was easy, everyone would

422
00:21:55,280 --> 00:21:57,760
Speaker 2: be doing it, and when you get over this hill,

423
00:21:57,800 --> 00:21:59,800
Speaker 2: there'd be something for you, and then you gotta climb

424
00:21:59,800 --> 00:22:01,280
Speaker 2: the next call, the next one.

425
00:22:01,480 --> 00:22:01,840
Speaker 1: Exactly.

426
00:22:02,080 --> 00:22:05,919
Speaker 2: So motivation for me made it's a lie because if

427
00:22:06,000 --> 00:22:08,440
Speaker 2: you need to seek out motivation in things, and it's

428
00:22:08,480 --> 00:22:11,239
Speaker 2: not for you, because motivation and it gets you so far.

429
00:22:11,720 --> 00:22:13,240
Speaker 1: I'm going to go to brain and it comes straight back,

430
00:22:14,080 --> 00:22:16,240
Speaker 1: and I want to talk to you about where the

431
00:22:16,320 --> 00:22:25,480
Speaker 1: business is at today. I'm back from the break and

432
00:22:25,720 --> 00:22:27,960
Speaker 1: I'm sitting here with Jake. Now, I hope you don't

433
00:22:28,000 --> 00:22:31,520
Speaker 1: make coordinate I've got I've got a sense of You're lucky.

434
00:22:31,560 --> 00:22:34,960
Speaker 1: You're one of them dudes who people have. You give

435
00:22:35,000 --> 00:22:39,080
Speaker 1: off a certain amount of warmth. Straight up, You're lucky.

436
00:22:39,160 --> 00:22:42,080
Speaker 1: That's that's a gift. By the way, not many people do,

437
00:22:42,200 --> 00:22:44,440
Speaker 1: but you do. But at the same time, you don't

438
00:22:44,600 --> 00:22:47,840
Speaker 1: come across as a pushover either. So so that's why

439
00:22:47,840 --> 00:22:50,000
Speaker 1: it just automatically came out Jake, I don't know why,

440
00:22:50,080 --> 00:22:54,720
Speaker 1: but anyway, So but and jed up is a brand.

441
00:22:54,720 --> 00:22:57,320
Speaker 1: I've seen a lot of fucking places, but I can't

442
00:22:57,320 --> 00:22:59,200
Speaker 1: tell you where other than George Combosas. So I have

443
00:22:59,320 --> 00:23:00,960
Speaker 1: seen a lot, but I can't tell you where. So

444
00:23:01,119 --> 00:23:02,800
Speaker 1: that's actually a good thing from a marketing point of

445
00:23:02,960 --> 00:23:07,080
Speaker 1: because it's subliminally got hold of me somewhere. And I've

446
00:23:07,080 --> 00:23:09,560
Speaker 1: heard people talk about it. There's Gallant. Did you do something,

447
00:23:09,640 --> 00:23:10,119
Speaker 1: poor Gallant?

448
00:23:10,160 --> 00:23:12,840
Speaker 2: Yeah, maybe we do something with Gal who actually lives

449
00:23:12,880 --> 00:23:15,440
Speaker 2: the same for where I'm at so I'll see most

450
00:23:15,480 --> 00:23:19,359
Speaker 2: mornings as well as you know his boxing career. We're

451
00:23:19,440 --> 00:23:20,320
Speaker 2: kind of on the tail end of it.

452
00:23:21,080 --> 00:23:21,480
Speaker 1: Are you train?

453
00:23:22,720 --> 00:23:23,200
Speaker 2: Do I train?

454
00:23:23,760 --> 00:23:25,360
Speaker 1: Did you say you saw Gall at the same gym?

455
00:23:25,760 --> 00:23:30,800
Speaker 2: No, he lives not far from where and he's small world.

456
00:23:30,880 --> 00:23:35,320
Speaker 2: His manager trainer. I actually bought his property and his

457
00:23:35,480 --> 00:23:38,480
Speaker 2: name is Pete and Pete coming sea one day. Guys,

458
00:23:38,480 --> 00:23:42,160
Speaker 2: look at managing gal. What can we do? I said, look,

459
00:23:42,200 --> 00:23:45,680
Speaker 2: footy but football player term box. So I felt like, look,

460
00:23:45,760 --> 00:23:48,719
Speaker 2: my opinion is that you're a footy player. Where your

461
00:23:48,720 --> 00:23:50,879
Speaker 2: box are? Dow? I mean like, let's not let's not

462
00:23:51,359 --> 00:23:52,960
Speaker 2: confuse the two sort of things. But I thought, you

463
00:23:53,000 --> 00:23:55,480
Speaker 2: know what, girl's a good blow Pize's a good bloke. Yeah,

464
00:23:55,520 --> 00:23:58,239
Speaker 2: let's get involved. So that's how you know, that's how

465
00:23:58,280 --> 00:24:02,520
Speaker 2: the sponsor sponsorship. That's why I thought, yeah, three four sponsorship. Yeah,

466
00:24:03,080 --> 00:24:05,960
Speaker 2: so you've got shorts and then we address him and

467
00:24:06,160 --> 00:24:06,960
Speaker 2: you know, so like.

468
00:24:07,040 --> 00:24:10,880
Speaker 1: In terms of your first foray into a factory or warehouse,

469
00:24:11,000 --> 00:24:14,720
Speaker 1: what were they so like maybe you just quickly turned

470
00:24:14,760 --> 00:24:16,720
Speaker 1: where the elements are, so obviously you got to design

471
00:24:16,800 --> 00:24:19,919
Speaker 1: the thing. There's a design or creative bit. But then

472
00:24:19,960 --> 00:24:23,520
Speaker 1: there's a manufacturing part. What are the various parts of

473
00:24:23,560 --> 00:24:25,760
Speaker 1: manufacturing that you had to get your head around, Like

474
00:24:26,240 --> 00:24:29,040
Speaker 1: do I decide to manufactur it hire or manufactured overseas?

475
00:24:30,080 --> 00:24:32,320
Speaker 1: You know, the use of colors, I mean every I

476
00:24:32,600 --> 00:24:34,639
Speaker 1: would imagine every extra color you use probably cost you

477
00:24:34,640 --> 00:24:41,200
Speaker 1: extra money. In terms of what about warehousing, how about logistics?

478
00:24:41,640 --> 00:24:43,920
Speaker 1: How did you sort of go through all those those

479
00:24:44,040 --> 00:24:45,800
Speaker 1: various parts of the business.

480
00:24:46,000 --> 00:24:47,840
Speaker 2: I didn't for the first seven years. And that's the

481
00:24:47,880 --> 00:24:50,240
Speaker 2: whole part of the first seven years. Just seven years

482
00:24:50,320 --> 00:24:56,960
Speaker 2: made it was you remember we're fourteen years into this now,

483
00:24:57,560 --> 00:25:02,160
Speaker 2: but really only four and a half thirteen, sorry, four

484
00:25:02,160 --> 00:25:06,320
Speaker 2: and a half five ten, twenty seventeen. Built a very

485
00:25:06,359 --> 00:25:11,480
Speaker 2: strong brand, had a shit business much like the decision

486
00:25:11,520 --> 00:25:13,560
Speaker 2: making we're talking about. Earlier. I was drinking a lot,

487
00:25:13,680 --> 00:25:16,080
Speaker 2: using a lot of drugs, and around the long type

488
00:25:16,119 --> 00:25:17,919
Speaker 2: of people. But ged up was always a lot more

489
00:25:17,960 --> 00:25:20,160
Speaker 2: place of peace and we got away from the chaos.

490
00:25:20,240 --> 00:25:23,240
Speaker 2: I went designed things or I met customers at the shop,

491
00:25:23,320 --> 00:25:24,920
Speaker 2: and then I was Waywood for a couple of months

492
00:25:24,920 --> 00:25:26,399
Speaker 2: and I had come back and I would swing between

493
00:25:26,440 --> 00:25:30,080
Speaker 2: the two. Did that for seven years. Mate, had my

494
00:25:30,240 --> 00:25:36,399
Speaker 2: daughter and some things happened in the relationship and I

495
00:25:36,520 --> 00:25:38,800
Speaker 2: wasn't able to see my daughter for some time. And

496
00:25:38,920 --> 00:25:41,000
Speaker 2: that was the driving force because two that seventeen, I

497
00:25:41,000 --> 00:25:45,080
Speaker 2: actually shut the business down. I don't like to admit it,

498
00:25:45,119 --> 00:25:48,360
Speaker 2: but I have to. I quit. That's the first time

499
00:25:48,359 --> 00:25:52,280
Speaker 2: I've quit on anything in life, and it caused a

500
00:25:52,320 --> 00:25:54,480
Speaker 2: lot of fucking mental damage, you know. I started to

501
00:25:54,560 --> 00:25:59,479
Speaker 2: really spiral, feel sorry for yourself, hated myself. And then

502
00:25:59,560 --> 00:26:01,280
Speaker 2: I was forced to come back to the business because

503
00:26:01,320 --> 00:26:04,919
Speaker 2: I had some big bills to pay for. I had

504
00:26:04,960 --> 00:26:06,400
Speaker 2: some big bills to pay for and a big fight

505
00:26:06,480 --> 00:26:10,119
Speaker 2: ahead of me to be something that my daughter was

506
00:26:10,119 --> 00:26:11,760
Speaker 2: going to be proud of. So I came back to

507
00:26:11,840 --> 00:26:15,200
Speaker 2: the business twenty nineteen, and it was in those two

508
00:26:15,320 --> 00:26:18,480
Speaker 2: years I did all that that you just asked. Looked

509
00:26:18,520 --> 00:26:23,800
Speaker 2: at everything under a telescope, under microscope. Absolutely everything was

510
00:26:23,920 --> 00:26:26,080
Speaker 2: what sold the best, what didn't sell it? Or who

511
00:26:26,119 --> 00:26:28,600
Speaker 2: am I designing for or design for myself or designed

512
00:26:28,640 --> 00:26:33,040
Speaker 2: for the consumer, had spent you know, cost of goods.

513
00:26:33,119 --> 00:26:36,879
Speaker 2: Lock just pulled it all apart. Came back twenty nineteen

514
00:26:36,960 --> 00:26:40,680
Speaker 2: with a completely different frame of mind. I'd kicked I'd

515
00:26:40,760 --> 00:26:42,920
Speaker 2: kicked the drugs. I was never a drug addict, but

516
00:26:42,960 --> 00:26:47,680
Speaker 2: I definitely abused them and you know, pulled back on

517
00:26:47,720 --> 00:26:50,440
Speaker 2: the drinking so to speak. It wasn't so yet. I'm

518
00:26:50,440 --> 00:26:56,040
Speaker 2: sober now, it wasn't sober yet. So within that two

519
00:26:56,119 --> 00:26:58,399
Speaker 2: year period, these were really dissected all of it and

520
00:26:59,000 --> 00:27:01,080
Speaker 2: kind of looked at what you just asking me about.

521
00:27:01,440 --> 00:27:03,639
Speaker 2: Came back to that nineteen with the whole new business

522
00:27:03,720 --> 00:27:07,760
Speaker 2: and made I was by two twenty one and we

523
00:27:07,920 --> 00:27:09,040
Speaker 2: did our first million dollar.

524
00:27:09,000 --> 00:27:10,520
Speaker 1: Month, million dollar a month.

525
00:27:11,560 --> 00:27:14,159
Speaker 2: Yeah, yeah, that's we do. We do million dollar drops now,

526
00:27:14,600 --> 00:27:17,600
Speaker 2: so we'll do we'll do sometimes three million dollars in

527
00:27:17,640 --> 00:27:18,680
Speaker 2: the first hour of trade on it.

528
00:27:19,080 --> 00:27:22,240
Speaker 1: So how would you best describe your brand today relative

529
00:27:22,280 --> 00:27:25,440
Speaker 1: to your consumer? So, like, what does the GITA brand,

530
00:27:25,800 --> 00:27:26,920
Speaker 1: let's call it? What's that stand for?

531
00:27:28,800 --> 00:27:35,400
Speaker 2: Mate? You know? Originally like the words that we use

532
00:27:35,480 --> 00:27:37,720
Speaker 2: now are different, but it's the same thing. It's for

533
00:27:37,880 --> 00:27:40,200
Speaker 2: kids from homes where the love wasn't shared around, you

534
00:27:40,240 --> 00:27:43,199
Speaker 2: know what I mean. You know, that develops and that develops,

535
00:27:43,240 --> 00:27:50,080
Speaker 2: and that develops. But really it's you know, that's a

536
00:27:50,200 --> 00:27:52,480
Speaker 2: that's a that's a that's a big bit of dialogue

537
00:27:52,720 --> 00:27:55,000
Speaker 2: because you know, don't let them put your mind in

538
00:27:55,080 --> 00:28:00,240
Speaker 2: a box, which is, you know, society's confines of you

539
00:28:00,320 --> 00:28:02,119
Speaker 2: can do this, you can't do that, or don't do that.

540
00:28:02,240 --> 00:28:04,280
Speaker 2: You might fall over, you might lose, you know, things

541
00:28:04,359 --> 00:28:07,320
Speaker 2: like that. So it stands for a lot. But it's essentially,

542
00:28:08,320 --> 00:28:12,920
Speaker 2: if you wrap it all up, fuck you. I'm doing

543
00:28:12,960 --> 00:28:18,840
Speaker 2: it anyway, really with or without you, you know, but essentially.

544
00:28:18,680 --> 00:28:22,680
Speaker 1: But for younger people's parents, it's not not for you.

545
00:28:23,160 --> 00:28:24,840
Speaker 2: Look, I'm a parent now and I'm still screaming it

546
00:28:24,880 --> 00:28:25,560
Speaker 2: from the rooftops.

547
00:28:25,720 --> 00:28:25,920
Speaker 1: Yep.

548
00:28:26,000 --> 00:28:28,879
Speaker 2: You know it was only twelve months ago. You know,

549
00:28:29,359 --> 00:28:31,719
Speaker 2: certain people around me or conversations I would have when

550
00:28:31,720 --> 00:28:33,000
Speaker 2: I said I'm going to take it to the world,

551
00:28:33,000 --> 00:28:35,400
Speaker 2: Everyone's like, oh, it's a different ball game, and we'll

552
00:28:35,440 --> 00:28:36,720
Speaker 2: lo and behold, we took it to the world and

553
00:28:36,720 --> 00:28:41,480
Speaker 2: we've got an office in Los Angeles now. So the brand,

554
00:28:41,640 --> 00:28:43,800
Speaker 2: the yeah, that's what the brand is. The brand. The

555
00:28:43,920 --> 00:28:48,320
Speaker 2: brand is a vehicle for anyone that has ever really

556
00:28:48,360 --> 00:28:49,840
Speaker 2: had a door closed on them. And if you want

557
00:28:49,880 --> 00:28:51,280
Speaker 2: to come back and kick that door in and take

558
00:28:51,320 --> 00:28:55,560
Speaker 2: over the building, buy it or whatever, by whatever means possible,

559
00:28:55,960 --> 00:28:58,600
Speaker 2: You're not that building beat up is exactly that, you know,

560
00:28:58,920 --> 00:29:01,920
Speaker 2: that's we try to well try to use the ged

561
00:29:02,000 --> 00:29:07,080
Speaker 2: up brand as a way to reinforce into young men's minds,

562
00:29:07,520 --> 00:29:12,800
Speaker 2: old man's minds, anyone's mind just because there's says use that.

563
00:29:13,760 --> 00:29:15,920
Speaker 2: That's the way I did from the from the jump

564
00:29:16,680 --> 00:29:21,400
Speaker 2: to you know, stay disciplined, stay on course and push back.

565
00:29:21,520 --> 00:29:24,920
Speaker 1: And how would you? And I like that kick the

566
00:29:24,960 --> 00:29:25,280
Speaker 1: door down?

567
00:29:25,320 --> 00:29:25,640
Speaker 2: I love that?

568
00:29:25,760 --> 00:29:28,479
Speaker 1: But how do you how do you express it? Then

569
00:29:28,560 --> 00:29:30,800
Speaker 1: in the design? For example, like I keep looking, I'm

570
00:29:30,800 --> 00:29:32,720
Speaker 1: wondering what the T shirt is? You got underneath that jacket?

571
00:29:33,080 --> 00:29:35,480
Speaker 2: It's another ged up on But how do you express it? Is?

572
00:29:35,720 --> 00:29:36,960
Speaker 2: Is it the design?

573
00:29:37,200 --> 00:29:40,920
Speaker 1: It's not through design, because so is it through some

574
00:29:41,320 --> 00:29:41,960
Speaker 1: social medium?

575
00:29:42,560 --> 00:29:45,880
Speaker 2: So I don't really sell clothes, I saw. The sense

576
00:29:45,880 --> 00:29:48,160
Speaker 2: of belonging the close is just the byproduct. It's the

577
00:29:48,280 --> 00:29:52,480
Speaker 2: tangible thing that you monetize. What I sell is the

578
00:29:52,560 --> 00:29:55,720
Speaker 2: sense of belonging the community. The community. And you know,

579
00:29:56,120 --> 00:29:58,280
Speaker 2: there is not an inbox on an Instagram page that

580
00:29:58,360 --> 00:30:01,840
Speaker 2: goes unread and unresponded to with depth. You know, as

581
00:30:01,880 --> 00:30:04,320
Speaker 2: long as it's within scope, we can't see there and

582
00:30:04,880 --> 00:30:10,120
Speaker 2: become psychologists. But there's conversation in there. You know, there's

583
00:30:10,160 --> 00:30:13,200
Speaker 2: a telegram to already have a team. I've got one

584
00:30:13,280 --> 00:30:16,040
Speaker 2: person in the inbox eight hours a day. I've got

585
00:30:16,040 --> 00:30:20,280
Speaker 2: another person in the telegram chat, and we got three

586
00:30:20,320 --> 00:30:25,120
Speaker 2: customer cares and a VLP concierge. So that's important, very important, Yeah,

587
00:30:25,320 --> 00:30:27,960
Speaker 2: very important to stay on ground zero of the customer.

588
00:30:29,200 --> 00:30:31,600
Speaker 2: And I'll say this respectfully, but there's there's not much

589
00:30:31,680 --> 00:30:34,440
Speaker 2: we can't put on the website that doesn't sell. That

590
00:30:34,560 --> 00:30:39,280
Speaker 2: doesn't mean I don't give the design, production, manufacturing. It's

591
00:30:39,400 --> 00:30:44,480
Speaker 2: the utmost respect when it comes to quality. But it's

592
00:30:44,560 --> 00:30:46,960
Speaker 2: the six letters of the gt up logo that sell

593
00:30:47,040 --> 00:30:50,040
Speaker 2: the product because of what it stands for. You know,

594
00:30:50,160 --> 00:30:51,880
Speaker 2: we do a lot in the community. We have done

595
00:30:51,880 --> 00:30:54,400
Speaker 2: a lot in the community. Continue to do so much

596
00:30:54,480 --> 00:30:55,880
Speaker 2: of that I don't like to speak about in the

597
00:30:55,920 --> 00:30:59,680
Speaker 2: public eye because I feel like by doing so, you

598
00:30:59,760 --> 00:31:00,440
Speaker 2: take trophy.

599
00:31:00,840 --> 00:31:03,680
Speaker 1: Yeah, sometimes got to remain an anonymous.

600
00:31:03,840 --> 00:31:06,120
Speaker 2: Well, the purest give, purest form of giving is anonymous

601
00:31:06,120 --> 00:31:09,000
Speaker 2: to enoymous because if you if you reach for your

602
00:31:09,040 --> 00:31:12,960
Speaker 2: flowers in the public eye, then have you really given anything? No,

603
00:31:13,120 --> 00:31:16,520
Speaker 2: it becomes transaction, doesn't Yeah, Yeah, that's a transaction. So

604
00:31:18,120 --> 00:31:20,120
Speaker 2: but the community does know about it, you know, they

605
00:31:20,200 --> 00:31:24,720
Speaker 2: get talking, they hear about things, so you know that

606
00:31:24,920 --> 00:31:25,680
Speaker 2: sells the product.

607
00:31:25,920 --> 00:31:29,480
Speaker 1: So that so your messaging then is I'm still trying

608
00:31:29,480 --> 00:31:31,240
Speaker 1: to work out how you do messaging. So I haven't

609
00:31:31,360 --> 00:31:33,120
Speaker 1: looked at you. I haven't had at your Instagram. Do

610
00:31:33,160 --> 00:31:34,480
Speaker 1: you have an Instagram page? Facebook?

611
00:31:35,040 --> 00:31:35,240
Speaker 2: Yeah?

612
00:31:35,280 --> 00:31:38,640
Speaker 1: So what are you pumping out of there? Like? Is

613
00:31:38,680 --> 00:31:43,040
Speaker 1: it more imagery or is it connections?

614
00:31:43,240 --> 00:31:43,640
Speaker 2: What is it?

615
00:31:43,880 --> 00:31:45,480
Speaker 1: I mean apart from the fact that you talk to people.

616
00:31:45,840 --> 00:31:48,080
Speaker 2: Look, I'll give you give you a little example of

617
00:31:48,320 --> 00:31:50,400
Speaker 2: the last campaign that we did, so you can kind

618
00:31:50,440 --> 00:31:53,520
Speaker 2: of wrap your brain where it just on Instagram. Look

619
00:31:53,520 --> 00:31:54,240
Speaker 2: at it. We'll show it to you.

620
00:31:54,440 --> 00:31:55,640
Speaker 1: I've probably got it myself.

621
00:31:57,120 --> 00:31:59,760
Speaker 2: Yeah, just ged up co that's cool.

622
00:32:00,160 --> 00:32:04,720
Speaker 1: So what's the psychology that? Then? What are you appealing to?

623
00:32:05,080 --> 00:32:07,480
Speaker 1: So tell me what that tell me? What that says?

624
00:32:07,920 --> 00:32:12,400
Speaker 2: Well, that says to the water audience, doesn't matter where

625
00:32:12,400 --> 00:32:14,280
Speaker 2: you start in life, what you've come from in life,

626
00:32:15,040 --> 00:32:17,760
Speaker 2: We're going to turn our ship around. And it says that.

627
00:32:17,920 --> 00:32:20,080
Speaker 2: It says that your own your new life will only

628
00:32:20,120 --> 00:32:22,920
Speaker 2: cost you your old one. And that's as simple as

629
00:32:22,960 --> 00:32:25,280
Speaker 2: it is. If you want different, do different?

630
00:32:25,520 --> 00:32:26,640
Speaker 1: Who thinks of this stuff? Like?

631
00:32:26,960 --> 00:32:30,520
Speaker 2: Maybe? Yeah? So it's all that, all that type of content.

632
00:32:30,920 --> 00:32:33,760
Speaker 2: As a creative director, I'll come up with it all. Yeah,

633
00:32:33,840 --> 00:32:35,720
Speaker 2: that's that's my part of the do.

634
00:32:35,720 --> 00:32:38,560
Speaker 1: You do you do you do research on your on

635
00:32:38,680 --> 00:32:41,400
Speaker 1: your audience or your community or is this just instinctive

636
00:32:41,400 --> 00:32:42,080
Speaker 1: stuff that you know.

637
00:32:42,720 --> 00:32:44,600
Speaker 2: Just instinctive? Yeah, follow my gun.

638
00:32:44,800 --> 00:32:46,880
Speaker 1: Yeah, so you're a big part of it. I mean

639
00:32:46,960 --> 00:32:49,560
Speaker 1: personally I'm talking about I know, you're even in the

640
00:32:49,680 --> 00:32:51,840
Speaker 1: video a lot of the content I am. And so

641
00:32:52,120 --> 00:32:54,320
Speaker 1: do people identify with you? Do you think do you

642
00:32:54,360 --> 00:32:55,560
Speaker 1: think audience identifies with.

643
00:32:55,640 --> 00:33:02,680
Speaker 2: You much like a mental you know, young or old

644
00:33:03,800 --> 00:33:06,320
Speaker 2: people are lost these days, bro, Yeah, they're in the

645
00:33:06,400 --> 00:33:09,600
Speaker 2: fucking rut, race their head down, the hinder the floor

646
00:33:10,160 --> 00:33:14,560
Speaker 2: and it's just Groundhog's Day and cheat ups a vehicle

647
00:33:14,640 --> 00:33:16,520
Speaker 2: to break you out of that, you know. And we

648
00:33:16,680 --> 00:33:18,800
Speaker 2: have a lot of people the message the page and

649
00:33:18,880 --> 00:33:21,000
Speaker 2: say exactly that look. And you know, I can't make

650
00:33:21,080 --> 00:33:23,240
Speaker 2: millionaires out of everyone because it's not for everyone.

651
00:33:23,400 --> 00:33:23,600
Speaker 1: Yeah.

652
00:33:23,960 --> 00:33:27,560
Speaker 2: You know, you might be you might hate where you're like,

653
00:33:27,640 --> 00:33:30,560
Speaker 2: you might hate your employment. You know, you're not talking

654
00:33:30,600 --> 00:33:34,200
Speaker 2: to your message anymore. It's just all about that, it

655
00:33:34,280 --> 00:33:37,000
Speaker 2: doesn't you know, you can't you can't say everyone, but

656
00:33:37,840 --> 00:33:40,960
Speaker 2: if you can be as transparent as as you possibly

657
00:33:41,080 --> 00:33:45,720
Speaker 2: can with your messaging and things like that, that you know,

658
00:33:45,920 --> 00:33:50,520
Speaker 2: we're no one's coming to save you. Burn the fucking boats.

659
00:33:50,880 --> 00:33:51,800
Speaker 2: No one's coming to save you.

660
00:33:52,000 --> 00:33:55,160
Speaker 1: It's amazing. The brand stands, the message of the brand

661
00:33:55,240 --> 00:34:00,320
Speaker 1: should say, stands fucking large. Their gear is just a

662
00:34:00,400 --> 00:34:04,840
Speaker 1: byproduct of the more the message, and then people build

663
00:34:04,880 --> 00:34:09,520
Speaker 1: a an affection for the message and then they buy

664
00:34:09,640 --> 00:34:12,359
Speaker 1: the product. It's interesting Richard Branson to me many years

665
00:34:12,360 --> 00:34:15,880
Speaker 1: ago that brain building is about building notoriety. In other words,

666
00:34:16,160 --> 00:34:18,279
Speaker 1: you want everyone to know about you by whatever it means,

667
00:34:18,360 --> 00:34:21,160
Speaker 1: it doesn't matter. But you also want to build notoriety

668
00:34:21,239 --> 00:34:23,719
Speaker 1: with affection. You want people to like you for what

669
00:34:23,800 --> 00:34:28,359
Speaker 1: you being noted for. And there could be a really

670
00:34:29,000 --> 00:34:32,239
Speaker 1: cool fitting T shirt, it could be that, but you're

671
00:34:32,320 --> 00:34:34,560
Speaker 1: not going for that. You're going I'm not saying it's

672
00:34:34,560 --> 00:34:36,520
Speaker 1: not a cool fitting T shirt, but you're going for

673
00:34:38,160 --> 00:34:40,120
Speaker 1: the affection we want to give you and the notoriety

674
00:34:40,160 --> 00:34:43,600
Speaker 1: of the messaging we're telling you about is be part

675
00:34:43,640 --> 00:34:46,480
Speaker 1: of a community that can change things. It's about sort

676
00:34:46,480 --> 00:34:47,400
Speaker 1: of making changes.

677
00:34:48,600 --> 00:34:51,000
Speaker 2: Yeah, Like, look, you don't have to be stuck. You

678
00:34:51,040 --> 00:34:52,920
Speaker 2: don't have to. Yeah, you don't have to be When

679
00:34:52,960 --> 00:34:54,600
Speaker 2: you say you are part of the community, you know,

680
00:34:54,920 --> 00:34:56,000
Speaker 2: it doesn't mean you have to be part of the

681
00:34:56,040 --> 00:34:56,840
Speaker 2: online conversation.

682
00:34:57,080 --> 00:34:57,200
Speaker 1: You know.

683
00:34:57,560 --> 00:34:59,479
Speaker 2: It doesn't mean you even have to buy anything. Don't

684
00:34:59,480 --> 00:35:03,680
Speaker 2: buy anything. I don't. Yeah, but if you feel like

685
00:35:03,880 --> 00:35:07,080
Speaker 2: our brand's talking to you, probably is Yeah, and get

686
00:35:07,160 --> 00:35:08,680
Speaker 2: up and do something about it. Yeah, you know what

687
00:35:08,760 --> 00:35:10,680
Speaker 2: I mean, I would have. I've got this. I've got

688
00:35:10,719 --> 00:35:15,600
Speaker 2: this fucking I've got this poster in on my laptop.

689
00:35:15,680 --> 00:35:18,560
Speaker 2: Now that's just a fire and there's black dots all

690
00:35:18,600 --> 00:35:20,680
Speaker 2: over it, and each black dot represents a week in

691
00:35:20,760 --> 00:35:24,640
Speaker 2: my life. I'm only halfway through, bro, I'm not wasting

692
00:35:24,680 --> 00:35:27,800
Speaker 2: another fucking black dot totally, you know, I'm not wasting

693
00:35:27,840 --> 00:35:28,520
Speaker 2: another black dot.

694
00:35:28,920 --> 00:35:33,040
Speaker 1: Your fucking He's just my thoughts on that process.

695
00:35:33,400 --> 00:35:35,239
Speaker 2: And mate, like that's just kind of what we try

696
00:35:35,320 --> 00:35:38,320
Speaker 2: and push forward that you know, life is short, you know,

697
00:35:38,520 --> 00:35:43,240
Speaker 2: and and being being controlled you know, by fear mongering

698
00:35:43,360 --> 00:35:46,000
Speaker 2: media outlets and you know all of that ship and

699
00:35:46,600 --> 00:35:51,760
Speaker 2: the teachers that you know, they don't teach, they reshaped kids' minds,

700
00:35:51,840 --> 00:35:55,040
Speaker 2: And like, mate, I can go on a fucking tangent

701
00:35:55,280 --> 00:35:58,720
Speaker 2: right now, I'm not going to, but it's just wrong.

702
00:35:59,080 --> 00:36:03,319
Speaker 2: It's wrong in every way, shape and form. Where they

703
00:36:03,440 --> 00:36:07,960
Speaker 2: manufacture the system manufacturers good little listeners and a lot

704
00:36:08,000 --> 00:36:12,000
Speaker 2: of the time you end up sad, sorry, lost, lack

705
00:36:12,080 --> 00:36:12,560
Speaker 2: a direction.

706
00:36:13,080 --> 00:36:18,680
Speaker 1: We can ask another question then, is that they manufactured listeners.

707
00:36:19,080 --> 00:36:22,120
Speaker 1: And there is another way we're putting it to you

708
00:36:22,800 --> 00:36:28,760
Speaker 1: that as a result of that, most people don't amount

709
00:36:28,800 --> 00:36:32,240
Speaker 1: to anything because they're just used to being told exactly

710
00:36:33,120 --> 00:36:37,560
Speaker 1: no free thinkers. And so is this somewhat of a rebellion?

711
00:36:38,680 --> 00:36:46,839
Speaker 1: Are you a bit rebellious? And is there because if

712
00:36:46,880 --> 00:36:51,200
Speaker 1: I look at Sydney, certain parts of Sydney will resonate

713
00:36:51,239 --> 00:36:54,080
Speaker 1: with that. There's another part of Sydney that are all

714
00:36:54,160 --> 00:36:58,160
Speaker 1: part of the part of the system. Like I mean,

715
00:36:58,200 --> 00:36:59,719
Speaker 1: I'm just going to do what everybody else do. I'm

716
00:36:59,760 --> 00:37:01,560
Speaker 1: going to, you know, grow up. I'm going to become

717
00:37:01,840 --> 00:37:03,960
Speaker 1: a doctor or lawyer or whatever, and I'm going to

718
00:37:04,000 --> 00:37:06,800
Speaker 1: go off and I'm going to marry a woman, and

719
00:37:06,840 --> 00:37:08,880
Speaker 1: I'm going to have one and a half kids, two

720
00:37:08,920 --> 00:37:11,120
Speaker 1: point two kids. But of the averages, and I'm going

721
00:37:11,200 --> 00:37:13,320
Speaker 1: to buy my first house. I'm going to get a mortgage,

722
00:37:13,520 --> 00:37:15,360
Speaker 1: and then I'm going to have my holidays in Greece

723
00:37:15,520 --> 00:37:17,200
Speaker 1: and then this is my life, and then I'm going

724
00:37:17,239 --> 00:37:21,440
Speaker 1: to retire a seventy and whatever it is that is

725
00:37:21,520 --> 00:37:24,720
Speaker 1: the rebellion against that and being told that's the standard

726
00:37:24,760 --> 00:37:27,040
Speaker 1: by which we should live. Is that what your brand

727
00:37:27,120 --> 00:37:27,520
Speaker 1: stands for?

728
00:37:28,120 --> 00:37:34,319
Speaker 2: One part? Yeah, one part, but again, you know, off

729
00:37:34,360 --> 00:37:39,319
Speaker 2: with a young family, multiple mortgages, I'm doing them a way. Yeah,

730
00:37:39,680 --> 00:37:41,879
Speaker 2: you know so, I've got nothing against anyone that wants

731
00:37:42,080 --> 00:37:44,640
Speaker 2: that that's the life they choose. It's somewhat the life

732
00:37:44,719 --> 00:37:47,359
Speaker 2: I choose. But I'm not shackled down.

733
00:37:47,400 --> 00:37:48,840
Speaker 1: But you're also aware of what you're choosing.

734
00:37:48,960 --> 00:37:50,759
Speaker 2: Yes, I'm aware of You're not just doing it. I'm

735
00:37:50,760 --> 00:37:53,279
Speaker 2: not just blindly going okay, we go this way. Yeah,

736
00:37:53,600 --> 00:37:55,880
Speaker 2: you know so, mat if you find yourself at forty

737
00:37:55,920 --> 00:37:58,120
Speaker 2: five years old or you know, fifty five years old,

738
00:37:58,440 --> 00:38:00,239
Speaker 2: and that's where you're at, and you come across this

739
00:38:00,320 --> 00:38:03,160
Speaker 2: brand through one of your children, it can still speak

740
00:38:03,160 --> 00:38:05,879
Speaker 2: to you. I'm not saying you lose your leave your wife,

741
00:38:05,960 --> 00:38:08,279
Speaker 2: or leave your job. Maybe get up at five and

742
00:38:08,360 --> 00:38:10,680
Speaker 2: go lift some fucking weights. Yeah you know what I mean,

743
00:38:10,800 --> 00:38:13,040
Speaker 2: watch the sun, get up, you know, take back some

744
00:38:13,200 --> 00:38:18,200
Speaker 2: of your time. You know, like because nine five home

745
00:38:18,440 --> 00:38:23,960
Speaker 2: bed nine. There's not a man in this world not

746
00:38:24,120 --> 00:38:29,080
Speaker 2: to mention that, you know, that would be doing grave

747
00:38:29,200 --> 00:38:31,160
Speaker 2: damage to your test ustraone levels and your health and

748
00:38:31,160 --> 00:38:33,759
Speaker 2: shit like that. Just it's amazing you're suppressing it, you

749
00:38:33,800 --> 00:38:36,080
Speaker 2: know what I mean? So again it does speak to

750
00:38:36,200 --> 00:38:38,680
Speaker 2: that audience. There will be there will be a time

751
00:38:38,719 --> 00:38:41,880
Speaker 2: in a man's life if you've spent twenty years on

752
00:38:41,960 --> 00:38:46,520
Speaker 2: the rat race where you shit, fuck, I'm fifty, what

753
00:38:46,680 --> 00:38:47,160
Speaker 2: have I done?

754
00:38:47,640 --> 00:38:49,560
Speaker 1: That's an important point, Like I mean, I've been going

755
00:38:49,600 --> 00:38:53,560
Speaker 1: through the same process myself. Can I Okay, you've got competitors?

756
00:38:54,320 --> 00:38:54,919
Speaker 2: No, we don't.

757
00:38:55,080 --> 00:38:58,200
Speaker 1: Well I was going to ask you do you have competitors? Like,

758
00:38:58,239 --> 00:38:59,840
Speaker 1: for example, I saw that Culture King has got some

759
00:39:00,120 --> 00:39:01,840
Speaker 1: the other day. Culture is a little bit sort of

760
00:39:01,880 --> 00:39:05,320
Speaker 1: like that little bit not not it's not as not

761
00:39:05,400 --> 00:39:08,040
Speaker 1: as hard edge as your brand. And they sell everyone

762
00:39:08,080 --> 00:39:09,279
Speaker 1: else is stuff too for that matter?

763
00:39:10,880 --> 00:39:11,000
Speaker 2: Is it?

764
00:39:11,840 --> 00:39:13,160
Speaker 1: What's is his name? Isaac?

765
00:39:14,560 --> 00:39:17,600
Speaker 2: Oh? Yet he's got a yeah, he's a good friend

766
00:39:17,600 --> 00:39:17,839
Speaker 2: of mine.

767
00:39:17,920 --> 00:39:21,440
Speaker 1: And then there's Alis k D. Where do you see

768
00:39:21,480 --> 00:39:23,840
Speaker 1: your Are you out there on your own? Do you

769
00:39:23,880 --> 00:39:25,640
Speaker 1: think or do you or is this part of a group?

770
00:39:25,640 --> 00:39:28,200
Speaker 1: Because I'm always say that. Take the view that you know,

771
00:39:28,480 --> 00:39:31,160
Speaker 1: the usual T shirts. You know, you got one of

772
00:39:31,440 --> 00:39:33,680
Speaker 1: the normal T shirts shops to sell T shirts, all

773
00:39:33,719 --> 00:39:36,040
Speaker 1: the old school ones, you know times blah blah blah.

774
00:39:36,880 --> 00:39:40,840
Speaker 1: Then in order to make a breakthrough, it's better not

775
00:39:40,960 --> 00:39:42,120
Speaker 1: to be on your own, It's better to be part

776
00:39:42,120 --> 00:39:44,040
Speaker 1: of a cohorter people because you may just make a

777
00:39:44,080 --> 00:39:46,279
Speaker 1: lot more noise and you get a lot more noticeability.

778
00:39:46,840 --> 00:39:49,360
Speaker 1: Do you see yourself as part of a group. You

779
00:39:49,480 --> 00:39:51,160
Speaker 1: might stand out out of that group, but you see

780
00:39:51,200 --> 00:39:52,800
Speaker 1: yourself as part of that group. That's sort of a

781
00:39:52,840 --> 00:39:54,440
Speaker 1: little bit of counter culture.

782
00:39:55,760 --> 00:39:59,000
Speaker 2: Mate. It works for us and against us that there

783
00:39:59,160 --> 00:40:03,719
Speaker 2: isn't a street see here, there's just not LSKD is

784
00:40:03,800 --> 00:40:07,360
Speaker 2: not a streetwear you know, YKTR tried, they kind of

785
00:40:07,400 --> 00:40:08,840
Speaker 2: lost their way a little bit. I talked to Isazac

786
00:40:08,840 --> 00:40:11,839
Speaker 2: about it all the time. But again, there's real street

787
00:40:11,880 --> 00:40:15,479
Speaker 2: where culture that really doesn't touch our shaws up until

788
00:40:15,560 --> 00:40:18,120
Speaker 2: just recently. So there's a whole let me get just

789
00:40:18,200 --> 00:40:20,680
Speaker 2: back to there's a whole ecosystem around the brand. We're

790
00:40:20,760 --> 00:40:23,520
Speaker 2: resold for three, four, five times in maunt of our

791
00:40:23,560 --> 00:40:25,759
Speaker 2: retail within three days of it's selling out, you're going

792
00:40:25,800 --> 00:40:28,239
Speaker 2: to find it across all resellers pages. So some of

793
00:40:28,320 --> 00:40:30,000
Speaker 2: our hold yourself for eight hundred dollars now in the

794
00:40:30,080 --> 00:40:33,399
Speaker 2: resellers market. So we don't have a competitor mut because

795
00:40:33,440 --> 00:40:35,720
Speaker 2: there's not a brand in the country that's been resold

796
00:40:35,760 --> 00:40:36,279
Speaker 2: for four times.

797
00:40:36,520 --> 00:40:37,880
Speaker 1: What about overseas?

798
00:40:37,920 --> 00:40:40,839
Speaker 2: Overseas it's huge, Yeah, it's huge. So there's a brand

799
00:40:40,840 --> 00:40:44,200
Speaker 2: in New York called Supreme. What Supreme is to New

800
00:40:44,320 --> 00:40:47,160
Speaker 2: York and the States, or what is what ged Up

801
00:40:47,239 --> 00:40:51,200
Speaker 2: is to austral Australia. So that works for us because

802
00:40:51,200 --> 00:40:54,680
Speaker 2: there's no competitors, but it works against us because there's

803
00:40:54,719 --> 00:40:59,400
Speaker 2: no competitors. Yeah, we outdo ourselves every time, but what

804
00:40:59,520 --> 00:41:01,440
Speaker 2: do we measure it against? And then you try and

805
00:41:01,480 --> 00:41:03,080
Speaker 2: measure it against what they're doing in the States, and

806
00:41:03,160 --> 00:41:05,400
Speaker 2: it's just like wait, fuck, we're worlds apart. We're on

807
00:41:05,440 --> 00:41:07,520
Speaker 2: the different side of the equator. No one's checking for

808
00:41:07,560 --> 00:41:09,840
Speaker 2: Australian fashion because Australia doesn't really influence the rest of

809
00:41:09,840 --> 00:41:13,000
Speaker 2: the world with anything. Our sports people don't you know,

810
00:41:13,520 --> 00:41:15,919
Speaker 2: our personality is don't our brands, don't No one checks

811
00:41:15,960 --> 00:41:17,680
Speaker 2: for Australia. We've got no influence over the rest of

812
00:41:17,680 --> 00:41:20,520
Speaker 2: the world. So there's a putt. You know, there's a

813
00:41:20,640 --> 00:41:23,400
Speaker 2: there's there's a win and loss in that. But getting

814
00:41:23,440 --> 00:41:27,960
Speaker 2: back to what the question was, No, there's not another competitor.

815
00:41:28,480 --> 00:41:31,560
Speaker 2: There's just not culture Simon bid On. I him personally.

816
00:41:31,880 --> 00:41:34,080
Speaker 2: He's done a fucking fantastic job at where he's built,

817
00:41:34,800 --> 00:41:39,680
Speaker 2: what he sold, what he sold, and but there is

818
00:41:39,760 --> 00:41:41,680
Speaker 2: not a vertical brand that he owns because he owns

819
00:41:41,719 --> 00:41:47,040
Speaker 2: most of those brands that has any substance, there's none.

820
00:41:47,400 --> 00:41:49,320
Speaker 2: Because I saw him in Vegas, there's no bones to it.

821
00:41:49,640 --> 00:41:50,480
Speaker 2: I saw him in Vegas.

822
00:41:50,719 --> 00:41:52,560
Speaker 1: I went into When I went, I went over the

823
00:41:52,600 --> 00:41:55,879
Speaker 1: footy and I went in the Caesar Palace and there's

824
00:41:55,960 --> 00:41:58,200
Speaker 1: a Culture King shop there. I could believe it, and

825
00:41:58,480 --> 00:42:02,880
Speaker 1: I went, I went and bought footy gear because footage

826
00:42:02,920 --> 00:42:05,279
Speaker 1: was on. I bought the footy gear and I bought

827
00:42:05,520 --> 00:42:07,640
Speaker 1: a T shirt with Bam Bounder on there as well.

828
00:42:08,719 --> 00:42:11,080
Speaker 1: And I thought, Wow, they've expanded to the US. You've

829
00:42:11,120 --> 00:42:14,080
Speaker 1: done a bit of you guys, you've been in fashion

830
00:42:14,160 --> 00:42:16,359
Speaker 1: weeks or what are those? What's of things in US?

831
00:42:16,600 --> 00:42:23,000
Speaker 2: Had that as a brand, We're never on zigs zag,

832
00:42:23,200 --> 00:42:24,600
Speaker 2: so we want to do fashion week we don't do

833
00:42:24,680 --> 00:42:27,479
Speaker 2: fashion Week, but we're there and we'll make sure everyone

834
00:42:27,480 --> 00:42:30,279
Speaker 2: knows that we're there. So what do you do? Made

835
00:42:31,200 --> 00:42:37,759
Speaker 2: the first time in New York were I we threw

836
00:42:37,760 --> 00:42:40,360
Speaker 2: a part. We had a pop up store and we

837
00:42:40,480 --> 00:42:43,359
Speaker 2: threw a party. So Friday night was with Fat Joe.

838
00:42:44,160 --> 00:42:46,239
Speaker 2: Second it was with an artist called five year Old Foreign.

839
00:42:47,120 --> 00:42:51,120
Speaker 2: Now what we did, I'll open the lid on it.

840
00:42:51,239 --> 00:42:54,800
Speaker 2: Now that venue that's it was not a licensed premise.

841
00:42:56,360 --> 00:42:58,960
Speaker 2: It could only hold probably about three thousand, three hundred

842
00:42:58,960 --> 00:43:02,040
Speaker 2: people in there. On purpose, I chose to do that.

843
00:43:02,360 --> 00:43:04,400
Speaker 2: I wanted more people on the street trying to get

844
00:43:04,440 --> 00:43:10,480
Speaker 2: in controversy, so I sent out very targeted ads to

845
00:43:10,560 --> 00:43:14,600
Speaker 2: the city of New York to sign up to the

846
00:43:14,640 --> 00:43:17,640
Speaker 2: guest list. I didn't say any whether that guaranteed you

847
00:43:17,719 --> 00:43:19,799
Speaker 2: to get in sign up to the guest list through

848
00:43:19,880 --> 00:43:23,719
Speaker 2: FB or howd you do it? Matter? Matter? So I

849
00:43:23,800 --> 00:43:27,320
Speaker 2: collected twelve thousand phone numbers and email addresses with that

850
00:43:28,200 --> 00:43:33,600
Speaker 2: project and shut down Mercer Street Friday and Saturday night

851
00:43:33,840 --> 00:43:38,279
Speaker 2: with the crowds that we drew in. Squeeze four hundred

852
00:43:38,280 --> 00:43:39,920
Speaker 2: people into the venue, and we had probably a two

853
00:43:40,040 --> 00:43:41,880
Speaker 2: column of a line around the block. Down all the

854
00:43:41,880 --> 00:43:44,719
Speaker 2: way down Mercer and turned right. We had hip hop

855
00:43:44,800 --> 00:43:47,200
Speaker 2: cops turn up to it was so big that they

856
00:43:47,239 --> 00:43:49,400
Speaker 2: didn't want to try and shut it down because they

857
00:43:49,440 --> 00:43:51,520
Speaker 2: knew what was going to entail and that was all

858
00:43:51,600 --> 00:43:53,960
Speaker 2: by design. So that was our fashion work. You go

859
00:43:54,000 --> 00:43:56,040
Speaker 2: and film it, yep, got all the content and you

860
00:43:56,160 --> 00:43:59,680
Speaker 2: put it up. The same Financial Review wrote about it perfect.

861
00:44:00,520 --> 00:44:03,200
Speaker 1: So we what's your what are your goals now from here?

862
00:44:04,600 --> 00:44:09,400
Speaker 2: But you know, I made the silly assumption that because

863
00:44:09,400 --> 00:44:12,759
Speaker 2: I've conquered Australia that was going to spill over and

864
00:44:12,800 --> 00:44:18,719
Speaker 2: the US is going to be easy. Nope, So I'm rebuilding.

865
00:44:18,840 --> 00:44:21,040
Speaker 2: We're not rebuilding. I'm building from the ground up, brick

866
00:44:21,080 --> 00:44:23,120
Speaker 2: bride brick, the same way I did here the business

867
00:44:23,200 --> 00:44:27,400
Speaker 2: in the US and in the UK. I wouldn't call

868
00:44:27,440 --> 00:44:29,600
Speaker 2: it a jumping headstart or flying head start. But we

869
00:44:29,680 --> 00:44:32,200
Speaker 2: do have the knowledge, the means, the finances now to

870
00:44:32,320 --> 00:44:37,759
Speaker 2: do it a lot easier and quicker. But you know,

871
00:44:38,880 --> 00:44:41,920
Speaker 2: I've got this analogy that if you go into a

872
00:44:41,960 --> 00:44:44,160
Speaker 2: new market, you pump it full of big checks and

873
00:44:44,200 --> 00:44:46,320
Speaker 2: you buy all the artists and you put it everywhere.

874
00:44:46,680 --> 00:44:48,560
Speaker 2: It becomes like a poking machine. It's only going to

875
00:44:48,600 --> 00:44:52,239
Speaker 2: pay you you keep feeding at fifties. So the the

876
00:44:52,280 --> 00:44:54,839
Speaker 2: way I've built this brand in business is via relationships

877
00:44:54,880 --> 00:44:59,320
Speaker 2: and cultivating strong connections. So you know, we're finding instead

878
00:44:59,320 --> 00:45:00,560
Speaker 2: of going to the biggest I just we're going to

879
00:45:00,640 --> 00:45:03,880
Speaker 2: find someone that's got great work ethic. I see a

880
00:45:04,160 --> 00:45:07,439
Speaker 2: great talent, and we pour in on his ten thousand

881
00:45:07,440 --> 00:45:10,319
Speaker 2: dollars view film clip. You don't have money to buy

882
00:45:10,360 --> 00:45:11,759
Speaker 2: a cars, cool, I've got to. I own a few

883
00:45:11,840 --> 00:45:15,440
Speaker 2: luxury cars in the States here. I take them. And

884
00:45:15,560 --> 00:45:20,360
Speaker 2: it's that support network that we're building. That that's forever.

885
00:45:20,640 --> 00:45:22,200
Speaker 2: You grow with them there, you grow with them, they

886
00:45:22,280 --> 00:45:25,320
Speaker 2: grow with us. Yeah, you know, and that's that's a

887
00:45:25,360 --> 00:45:30,960
Speaker 2: storage to be told, you know. And you know, let's

888
00:45:31,040 --> 00:45:33,839
Speaker 2: just use Drake for example, because all everyone probably knows Drake.

889
00:45:34,160 --> 00:45:36,439
Speaker 2: We've got afford Drake. We could probably do something with Drake,

890
00:45:37,680 --> 00:45:40,080
Speaker 2: but everyone that sees that knows has been brought. Yeah,

891
00:45:41,040 --> 00:45:43,879
Speaker 2: so it's not really a part of Drake's wardrobe. It's

892
00:45:43,920 --> 00:45:45,600
Speaker 2: just on Drake. Because Drake got paid a check.

893
00:45:45,680 --> 00:45:48,040
Speaker 1: Yeah, it's not cool you bought him as opposed to

894
00:45:48,080 --> 00:45:51,400
Speaker 1: supported him, because supporting someone on their way up is

895
00:45:51,400 --> 00:45:54,719
Speaker 1: a lot different different. Yeah, that's very interesting because yeah,

896
00:45:54,760 --> 00:45:57,640
Speaker 1: that that whole support versus bort because everyone says says,

897
00:45:57,880 --> 00:46:01,760
Speaker 1: let's go and get a Kardashian event. Yeah, someone who's famous.

898
00:46:02,400 --> 00:46:06,080
Speaker 1: That's your typical influencer marketing. Yes, but everyone bought it.

899
00:46:06,719 --> 00:46:09,279
Speaker 1: But if you're but if you're growing with them, people

900
00:46:09,320 --> 00:46:11,160
Speaker 1: actually give you quite a lot of reflective glory if

901
00:46:11,200 --> 00:46:16,200
Speaker 1: you support someone when because the assumption is generally speaking, well,

902
00:46:16,640 --> 00:46:18,440
Speaker 1: you weren't going to get a much get much mileergy

903
00:46:18,440 --> 00:46:20,560
Speaker 1: out of that. So the fact that you support them

904
00:46:20,640 --> 00:46:23,200
Speaker 1: is pretty cool. But what they don't realize is the

905
00:46:23,239 --> 00:46:25,080
Speaker 1: fact that you are supporting and actually make sure that

906
00:46:25,920 --> 00:46:29,120
Speaker 1: investment much more valuable. That's pretty cool.

907
00:46:29,160 --> 00:46:32,279
Speaker 2: I've spoken about, I've spoken about within the confines of

908
00:46:32,320 --> 00:46:35,520
Speaker 2: their home, and you know, we're serious. Conversation takes part,

909
00:46:35,680 --> 00:46:39,040
Speaker 2: it's spoken about, and it weighs heavy because check makes.

910
00:46:38,880 --> 00:46:41,920
Speaker 1: A huge difference to that individual. Compared to one hundred

911
00:46:41,920 --> 00:46:45,880
Speaker 1: thousand dollars check to Drake, like that goes nowhere.

912
00:46:46,760 --> 00:46:48,279
Speaker 2: Drake would be north of a million.

913
00:46:49,400 --> 00:46:52,520
Speaker 1: Relatively speaking, you know, And so you actually get more

914
00:46:52,560 --> 00:46:54,600
Speaker 1: bang for your buck in terms of marketing, and and

915
00:46:54,760 --> 00:46:57,759
Speaker 1: then you then drive all that content and all that

916
00:46:57,960 --> 00:47:01,399
Speaker 1: sense through all your very as social media. Social media,

917
00:47:01,600 --> 00:47:03,759
Speaker 1: no doubt, it's a big, big play in this. I

918
00:47:03,800 --> 00:47:06,080
Speaker 1: don't see any billboard advertising anything like that going around,

919
00:47:06,280 --> 00:47:11,400
Speaker 1: so it's all all social social media advertising. We're getting

920
00:47:11,400 --> 00:47:14,120
Speaker 1: your best like TikTok, your planner planning TikTok.

921
00:47:14,960 --> 00:47:16,640
Speaker 2: When TikTok for con first come out, because it was

922
00:47:16,680 --> 00:47:19,959
Speaker 2: such a serious brand, it was all gigs and laughter

923
00:47:20,040 --> 00:47:23,320
Speaker 2: and dancing, and there's not one part of change a

924
00:47:23,320 --> 00:47:25,520
Speaker 2: little bit now change a lot. We do. We do

925
00:47:25,640 --> 00:47:27,960
Speaker 2: have a footprint on TikTok now, but there was a

926
00:47:28,000 --> 00:47:30,560
Speaker 2: lot of UGC, a lot of user generated content that

927
00:47:30,640 --> 00:47:32,960
Speaker 2: when we got on there we actual probably don't never needed.

928
00:47:32,800 --> 00:47:33,680
Speaker 1: Approachriate the top.

929
00:47:33,760 --> 00:47:36,959
Speaker 2: It's fucking everywhere, you know what I mean. For the dances. Dances,

930
00:47:37,000 --> 00:47:39,399
Speaker 2: they're wearing it, for the people that were doing comedy skits,

931
00:47:39,440 --> 00:47:41,360
Speaker 2: they're wearing it for the people that were boxing or

932
00:47:41,400 --> 00:47:43,800
Speaker 2: training or whatever it was. It was. It was everywhere

933
00:47:43,840 --> 00:47:47,160
Speaker 2: by the time we got on there. So we don't

934
00:47:47,160 --> 00:47:49,960
Speaker 2: do any talk paid marketing. A lot of paid is

935
00:47:50,040 --> 00:47:53,760
Speaker 2: just via meta. But we wouldn't even spend five percent

936
00:47:53,800 --> 00:47:59,319
Speaker 2: of the monthly on paid marketing, you know, you can

937
00:47:59,480 --> 00:48:01,480
Speaker 2: look at some people's profiles and go, fuck, they've got

938
00:48:01,520 --> 00:48:03,879
Speaker 2: two million followers. They must be killing it. We've only

939
00:48:03,880 --> 00:48:07,000
Speaker 2: got thrown in twenty two hundred and twenty of them

940
00:48:07,000 --> 00:48:11,360
Speaker 2: would die hard, Yeah, rusted on thereon. They're dialed in,

941
00:48:11,920 --> 00:48:15,359
Speaker 2: you know, And that's the biggest that's the biggest lot

942
00:48:15,400 --> 00:48:18,400
Speaker 2: of people. When we talk about, you know, the revenue

943
00:48:18,480 --> 00:48:20,359
Speaker 2: within a certain hour and stuff like that, they're like, wait,

944
00:48:20,400 --> 00:48:22,880
Speaker 2: what really, you know, but we just did a surprise

945
00:48:23,000 --> 00:48:25,759
Speaker 2: drop last Friday with zero marketing, no marketing, just.

946
00:48:25,800 --> 00:48:28,959
Speaker 1: In an SMS and took it to your base.

947
00:48:29,160 --> 00:48:31,439
Speaker 2: Yep. We had twenty seven thousand people in the web

948
00:48:31,480 --> 00:48:33,359
Speaker 2: store trying to buy a jumper that they've never laid

949
00:48:33,400 --> 00:48:37,279
Speaker 2: eyes on. Within the first five minutes. They've gone after

950
00:48:37,320 --> 00:48:38,960
Speaker 2: ten minutes, and it was a quick two hundred and

951
00:48:38,960 --> 00:48:42,120
Speaker 2: seventy a K with no spend, no marketing, just an

952
00:48:42,239 --> 00:48:43,919
Speaker 2: SMS work. There's a mess cost money.

953
00:48:44,000 --> 00:48:49,080
Speaker 1: But yeah, that particular item that you sent out though,

954
00:48:49,320 --> 00:48:51,399
Speaker 1: that was something you designed specifically for that drop.

955
00:48:52,320 --> 00:48:54,359
Speaker 2: It's part of the next drop. So it has been

956
00:48:54,480 --> 00:48:58,080
Speaker 2: leaked in the sense it's been seen, yeah, but it

957
00:48:58,200 --> 00:49:02,400
Speaker 2: hasn't been umped up as surprise drop. On Friday. Here's

958
00:49:02,440 --> 00:49:04,520
Speaker 2: what it is. You know, there's really nothing to it.

959
00:49:04,560 --> 00:49:06,319
Speaker 2: It was just an image went up two weeks ago

960
00:49:06,760 --> 00:49:08,840
Speaker 2: and said next drop. Yeah, the next drops on the

961
00:49:08,880 --> 00:49:11,680
Speaker 2: twenty first. So I thought, you know, shake the cage

962
00:49:11,680 --> 00:49:14,440
Speaker 2: a bit, keep it exciting. So in a nethemes at

963
00:49:14,480 --> 00:49:16,719
Speaker 2: six thirty, I was home by seven and they're all gone.

964
00:49:16,960 --> 00:49:18,600
Speaker 1: He's still pretty young. But where do you for me?

965
00:49:19,040 --> 00:49:21,960
Speaker 1: I mean, apart from sort of driving into other markets,

966
00:49:22,040 --> 00:49:24,560
Speaker 1: I mean, is this like I mean I look at

967
00:49:24,600 --> 00:49:28,640
Speaker 1: them all, with all the successful ones like culture Kings.

968
00:49:28,680 --> 00:49:32,480
Speaker 1: You know, there's people like to buy these things for

969
00:49:32,520 --> 00:49:36,600
Speaker 1: a whole lot of reasons. It is Jake thinking about

970
00:49:36,680 --> 00:49:40,000
Speaker 1: selling or bringing partners or investors, or just keep growing

971
00:49:40,200 --> 00:49:41,120
Speaker 1: and just take dividends.

972
00:49:41,600 --> 00:49:44,359
Speaker 2: Mate, I'm completely bootstrapping and a billbooing till they put

973
00:49:44,400 --> 00:49:50,759
Speaker 2: me in a box. Any any experience I don't have,

974
00:49:51,239 --> 00:49:54,359
Speaker 2: I'll pay for with finances before I'll give up any

975
00:49:54,400 --> 00:49:56,360
Speaker 2: type of share in this or anything like that. Or

976
00:49:56,400 --> 00:49:59,080
Speaker 2: I'll teach myself. And that is just something that allows

977
00:49:59,160 --> 00:50:01,879
Speaker 2: me to sleep at not plain and simple. So it'll

978
00:50:01,920 --> 00:50:02,200
Speaker 2: never be.

979
00:50:02,239 --> 00:50:06,440
Speaker 1: Sold committed, committed, and do you guys sell through stores

980
00:50:06,480 --> 00:50:06,799
Speaker 1: as well?

981
00:50:07,640 --> 00:50:10,600
Speaker 2: There's a whole lot of resellers, but they buy via

982
00:50:10,719 --> 00:50:12,600
Speaker 2: people that buy three or four or five at a

983
00:50:12,680 --> 00:50:16,000
Speaker 2: time and then that's how they get their stock. But no,

984
00:50:16,280 --> 00:50:18,520
Speaker 2: we're completely business to consume it.

985
00:50:18,560 --> 00:50:20,880
Speaker 1: That's not one own resellers, that's just individuals perhaps.

986
00:50:21,239 --> 00:50:23,560
Speaker 2: No, So there's bricks and water stores. Yeah, there's stores

987
00:50:23,560 --> 00:50:24,880
Speaker 2: all through the city that you can walk into and

988
00:50:24,960 --> 00:50:27,520
Speaker 2: buy a jumper in person. But they're not out.

989
00:50:27,840 --> 00:50:31,319
Speaker 1: We don't deal with them. They buy from customers. Really.

990
00:50:31,480 --> 00:50:33,280
Speaker 2: Yeah, so that's the whole eco system.

991
00:50:33,440 --> 00:50:35,400
Speaker 1: Say there's another ecosistm. So you've got customers who are

992
00:50:35,400 --> 00:50:39,960
Speaker 1: sort of like your distributors into wholesalers into retailers and

993
00:50:40,000 --> 00:50:40,960
Speaker 1: people can make a quid.

994
00:50:40,880 --> 00:50:42,839
Speaker 2: Out of it. Yeah, there's they all cook the ticket

995
00:50:42,840 --> 00:50:43,279
Speaker 2: along the way.

996
00:50:43,360 --> 00:50:47,600
Speaker 1: That's beautiful. And final question, Jake, in terms of pricing

997
00:50:48,680 --> 00:50:52,320
Speaker 1: your price, what you sell for, how do you determine

998
00:50:52,719 --> 00:50:53,640
Speaker 1: what the market will bear?

999
00:50:57,640 --> 00:50:59,840
Speaker 2: We actually just went through a price increase and we

1000
00:51:00,040 --> 00:51:05,280
Speaker 2: hadn't for two and a half years against all business acrement.

1001
00:51:05,719 --> 00:51:11,120
Speaker 2: I didn't for the customer. You know, things are tough

1002
00:51:11,160 --> 00:51:13,719
Speaker 2: at the moment. I know they're tough, but that didn't

1003
00:51:13,760 --> 00:51:16,200
Speaker 2: stop us from further developing the product. There is a

1004
00:51:16,239 --> 00:51:19,920
Speaker 2: plethora of fakes. Now we have got counterfeiting issues. Massive

1005
00:51:19,960 --> 00:51:20,520
Speaker 2: counterfeiting is.

1006
00:51:20,480 --> 00:51:22,360
Speaker 1: It's usually in indication of success.

1007
00:51:22,400 --> 00:51:24,560
Speaker 2: But oh yeah, oh mate, Look I'm not crying about it.

1008
00:51:24,680 --> 00:51:27,399
Speaker 2: You know. It's a pain point, but it's one we've

1009
00:51:27,440 --> 00:51:29,480
Speaker 2: dealt with. We've partnered with a company out of Italy

1010
00:51:29,520 --> 00:51:33,120
Speaker 2: called Sudi Logo for product verification. What is it? Is

1011
00:51:33,160 --> 00:51:38,520
Speaker 2: it a tag a QR code with the RFK Yeah yeah, yeah,

1012
00:51:38,560 --> 00:51:40,440
Speaker 2: so that burnt once I scan that, yeah, so you

1013
00:51:40,520 --> 00:51:43,719
Speaker 2: can't duplicate it. So the product kept developing, but the

1014
00:51:43,760 --> 00:51:48,800
Speaker 2: price points stayed the same, and we just went to

1015
00:51:48,880 --> 00:51:54,879
Speaker 2: the two twenty price increase, not because it costs more,

1016
00:51:55,680 --> 00:51:59,239
Speaker 2: but because we're at precitions. Is in the market all

1017
00:51:59,320 --> 00:52:01,200
Speaker 2: of our prices or not. I've just bought a factory

1018
00:52:01,239 --> 00:52:04,000
Speaker 2: in China's I own mind factory. But that hasn't that

1019
00:52:04,080 --> 00:52:07,600
Speaker 2: hasn't brought my bottom line down yet. You know, fabrics up,

1020
00:52:07,640 --> 00:52:10,680
Speaker 2: manufacturing costs up, labors up, freights up, you know, to

1021
00:52:10,760 --> 00:52:13,279
Speaker 2: put to the import vias ship these days we used

1022
00:52:13,280 --> 00:52:15,320
Speaker 2: to be fourteen days. Now you're looking at sometimes three months.

1023
00:52:15,960 --> 00:52:17,759
Speaker 2: So everything's sort to be flown in and stuff like that.

1024
00:52:18,880 --> 00:52:22,600
Speaker 2: But with that price increase was not because it costs

1025
00:52:22,640 --> 00:52:24,879
Speaker 2: me more and business is harder at the moment. It's

1026
00:52:24,880 --> 00:52:27,120
Speaker 2: because where at play puts it in the market. So

1027
00:52:27,320 --> 00:52:29,759
Speaker 2: back to your question, how do we price to.

1028
00:52:30,840 --> 00:52:37,080
Speaker 1: What the market could be a mount Michael Beareah, I.

1029
00:52:37,160 --> 00:52:41,840
Speaker 2: Take none of it in into consideration. If you want it,

1030
00:52:43,000 --> 00:52:45,959
Speaker 2: you'll buy it. If you don't, you won't.

1031
00:52:46,880 --> 00:52:48,399
Speaker 1: So you say, this is the price that it's self

1032
00:52:48,440 --> 00:52:50,319
Speaker 1: for up to you with your buy it or not. Yes,

1033
00:52:50,640 --> 00:52:52,000
Speaker 1: up to the individual where they buy it or not.

1034
00:52:52,360 --> 00:52:54,839
Speaker 1: Because and in terms of your pricing though, you say

1035
00:52:55,000 --> 00:52:56,160
Speaker 1: this is going to cost me, this is a margin

1036
00:52:56,280 --> 00:52:56,680
Speaker 1: need to get.

1037
00:52:57,320 --> 00:52:59,759
Speaker 2: We see it. We sit around at eighty five percent

1038
00:52:59,800 --> 00:53:02,719
Speaker 2: growth US with thirty five percent.

1039
00:53:03,440 --> 00:53:05,520
Speaker 1: Gross being the difference dream want to cost you to

1040
00:53:05,560 --> 00:53:07,680
Speaker 1: make it and what you sell it for minus then

1041
00:53:08,000 --> 00:53:10,440
Speaker 1: net is all about all your other costs. Yeah, you've

1042
00:53:10,440 --> 00:53:18,040
Speaker 1: got distribution, creators, websites, everything, everything. Yeah, and so that's

1043
00:53:18,040 --> 00:53:20,319
Speaker 1: a pretty healthy I would have thought in the rag

1044
00:53:20,360 --> 00:53:22,399
Speaker 1: tray that's a pretty healthy return. Very healthy.

1045
00:53:22,800 --> 00:53:24,920
Speaker 2: Yeah. So it was mainly off the back of the

1046
00:53:24,960 --> 00:53:27,640
Speaker 2: way we market. Like I said, we spent five percent,

1047
00:53:27,840 --> 00:53:31,080
Speaker 2: some Brandson spent thirty percent of the roof, mate, on marketing,

1048
00:53:31,080 --> 00:53:34,160
Speaker 2: and they have to. I've just built it very differently.

1049
00:53:34,600 --> 00:53:36,160
Speaker 1: If you put in a store, sometimes you have to

1050
00:53:36,280 --> 00:53:38,719
Speaker 1: because that's the price of the store. That's what the

1051
00:53:38,800 --> 00:53:41,000
Speaker 1: store requires. They want to make a thirty percent margin

1052
00:53:41,080 --> 00:53:42,840
Speaker 1: for the use of their marketing, for the use of

1053
00:53:42,840 --> 00:53:43,560
Speaker 1: their shelf space.

1054
00:53:43,640 --> 00:53:44,359
Speaker 2: Yeah pretty much.

1055
00:53:44,520 --> 00:53:49,360
Speaker 1: Yeah, well, mate, I've been wrapped up, but I've often

1056
00:53:49,400 --> 00:53:51,680
Speaker 1: wondered about who's the dude behind ged up?

1057
00:53:52,160 --> 00:53:52,279
Speaker 2: Now?

1058
00:53:52,920 --> 00:53:55,719
Speaker 1: I know, I know, and I really appreciate you coming in,

1059
00:53:55,760 --> 00:53:58,240
Speaker 1: but I think what's important is that for me anyway.

1060
00:53:58,360 --> 00:54:00,920
Speaker 1: I don I congratulate you. You're a young bloke, but

1061
00:54:01,239 --> 00:54:03,799
Speaker 1: I just want to congratulate you for not so much

1062
00:54:03,800 --> 00:54:07,759
Speaker 1: a success. That's that's a given. But what you're really

1063
00:54:07,800 --> 00:54:10,040
Speaker 1: good at is the thought you put into this. You're

1064
00:54:10,239 --> 00:54:14,120
Speaker 1: thinking and you're strategizing around how to run this business.

1065
00:54:14,360 --> 00:54:15,719
Speaker 1: That's what I want to congratulate you on.

1066
00:54:15,840 --> 00:54:16,400
Speaker 2: I appreciate that.

1067
00:54:16,400 --> 00:54:18,719
Speaker 1: I mean, you're not a university students or you're not

1068
00:54:18,800 --> 00:54:21,600
Speaker 1: someone who sat there with a person sitting behind them

1069
00:54:21,680 --> 00:54:23,200
Speaker 1: like your dad's a professors. I mean telling you to

1070
00:54:23,239 --> 00:54:25,920
Speaker 1: do this, You've done it, worked all this shit out yourself,

1071
00:54:26,719 --> 00:54:30,359
Speaker 1: drag yourself out of a hole. That's to me, what's

1072
00:54:30,440 --> 00:54:31,319
Speaker 1: worth congratulating